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Patricia Stevens Collection Finding Aid (PDF) University of Missouri-Kansas City Dr. Kenneth J. LaBudde Department of Special Collections NOT TO BE USED FOR PUBLICATION TABLE OF CONTENTS Patricia Stevens Company Profile …………………………………………………… 3 Scope and Content …………………………………………………………………… 4 Series Notes …………………………………………………………………………… 5 Series I: Company Background …………………………………………………… 8 A: General Operations …………………………………………………… 8 B: Correspondence …………………………………………………………… 8 C: Marketing …………………………………………………………………… 8 D: Financial/Expenses …………………………………………………… 9 Series II: Instructional Operations …………………………………………………… 11 A: General …………………………………………………………………… 11 B: Fashion Merchandising …………………………………………………… 11 C: Fashion Merchandising Student Papers …………………………………… 12 D: Department Store Classes …………………………………………………… 18 E: Workshop/Seminars …………………………………………………… 19 Series III: Reference Tools …………………………………………………………… 19 A: Self Improvement …………………………………………………………… 19 B: Business Training …………………………………………………………… 20 Series IV: Models …………………………………………………………………… 20 A: Photograph Releases (Head Sheets) …………………………………… 20 B: Model Applications …………………………………………………… 20 C: Student/Model Profiles …………………………………………………… 20 i: Female …………………………………………………………… 20 ii: Male …………………………………………………………… 23 iii: Juvenile – Female …………………………………………………… 24 iv: Juvenile – Male …………………………………………………… 24 Series V: Contracts …………………………………………………………………… 25 A: Registration & Enrollment …………………………………………… 25 B: Failed Accounts …………………………………………………………… 27 C: Release Forms (Photograph) …………………………………………… 27 Series VI: Fashion Show …………………………………………………………… 28 Series VII: Beauty Pageants …………………………………………………………… 28 Series VIII: Social & Charitable Events …………………………………………… 29 Series IX: Publicity/Promotional …………………………………………………… 29 MS204-Patricia Stevens Collection 1 University of Missouri-Kansas City Dr. Kenneth J. LaBudde Department of Special Collections NOT TO BE USED FOR PUBLICATION Series X: Organizational Affiliations …………………………………………… 30 Series XI: Competitors …………………………………………………………… 30 Series XII: Member Directories …………………………………………………… 31 Series XIII: Publications …………………………………………………………… 31 A: Booklets …………………………………………………………………… 31 B: Periodicals …………………………………………………………………… 32 C: Promotional Ephemera – Non-Stevens …………………………………… 33 Series XIV: Miscellaneous …………………………………………………………… 33 Series XV: Scrapbooks …………………………………………………………… 34 A: Patricia Stevens Modeling School …………………………………… 34 B: Easter Parade …………………………………………………………… 34 C: Appreciation & Misc. …………………………………………………… 35 D: Fashion Merchandising …………………………………………………… 36 E: Modeling Assignments/Fashion Show …………………………………… 36 F: Beauty Pageants …………………………………………………………… 37 G: Miscellaneous Scrapbooks …………………………………………… 38 H: Sheila Stevens …………………………………………………………… 38 I: Large White Scrapbooks …………………………………………………… 38 Series XVI: Photographs …………………………………………………………… 38 Appendix: Indexes For Large White Scrapbooks (Series XV) …………………… 39 Subject Index …………………………………………………………………… 39 Photo Index …………………………………………………………………… 41 Book & Page Index …………………………………………………………… 43 MS204-Patricia Stevens Collection 2 University of Missouri-Kansas City Dr. Kenneth J. LaBudde Department of Special Collections NOT TO BE USED FOR PUBLICATION PATRICIA STEVENS COMPANY PROFILE Patricia Stevens started her career as a professional model in Chicago in 1945. The late Florence Czarnecki Stevens became “Patricia Stevens” only after her 1946 marriage to a young Chicago entrepreneur named James Stevens. Before he met Flo, he had already named his training school, a business designed to help women navigate the postwar work world. An early subscriber to Stevens’ vision was Howard Hughes. The millionaire industrialist and Trans World Airlines chairman was Jim Stevens' first big client. Hughes hired the new company to train TWA stewardesses when the airline was still based in Kansas City. In 1948 every airline attendant hired by TWA was trained by Patricia Stevens with guaranteed placement by TWA; that division was called Stevens Air College. They even had half an airplane in their building to help in their training. The Patricia Stevens Career College & Model Agency came later. Jim's sister, Bernadine, legally changed her name to Patricia; but Flo, the woman who everyone assumed was the real Patricia Stevens, never did. In the late 1950s the Patricia Stevens School System chose Kansas City as a home base owing to the fact the Kansas City Market was the most difficult in the franchised chain of 55 schools to operate. The chain of modeling schools and talent agencies bearing her adopted name extended across the country. In 1986-1987 Flo Stevens had bestowed upon her the title of First Woman Chairperson in the 70-year history of the Better Business Bureau of Greater Kansas City, which became her most treasured accomplishment. In addition to countless business endeavors, the Patricia Stevens Modeling School and Talent Agency contributed greatly to local and national charitable organizations, giving time and expertise to numerous fundraisers. Patricia Stevens’ models would be required to assist in various functions. Flo's three daughters – Patricia Jr., the eldest; Melissa, the second born; and Sheila the youngest – were groomed to be stylish, poised and popular. They weren't just the daughters of a familiar local brand; they were walking advertisements for the family business. The oldest daughter, Patricia, was voted Miss Teenage Kansas City in 1968. The youngest, Sheila, dressed up as the Easter Bunny every spring for the Easter parade, which Flo Stevens started on the Country Club Plaza in 1960. This popular tradition continued for over three decades, until its swan song in 1995. When Patricia Jr. left the company to work for TWA, Flo Stevens set her focus on Melissa, who eventually took reign of the business due to her mother’s failing health and became CEO following her mother death. Source: Ferruzza, Charles. “Melissa Stevens – heir to the Patricia Stevens Modeling School – refuses to be forgotten.” Pitch Weekly. August 9-15, 2012. MS204-Patricia Stevens Collection 3 University of Missouri-Kansas City Dr. Kenneth J. LaBudde Department of Special Collections NOT TO BE USED FOR PUBLICATION SCOPE AND CONTENT The Patricia Stevens Collection was gifted to LaBudde Special Collections in November 2011 by Melissa Stevens, doyenne of the Patricia Stevens Modeling Agency. Inclusive dates are 1940s- 2010, with the bulk in the 1975-2000 range. The collection includes correspondence, contracts, promotional material, instructional booklets and an abundance of ephemera. A true jewel of this assemblage lies within a large gathering of scrapbooks and photo books, highlighted by five colossal white scrapbooks documenting the history of the agency. The Stevens collection shines a reflective light into the past and the antiquated mind set of what a woman’s role was to be in contemporary society. It was Patricia Stevens charge to indoctrinate young women to the importance of personal appearance and proper deportment. Informational handouts and class curriculum dictate the need to begin a regiment, beginning as a young child, establishing wardrobe colors which will best suit personality and social acceptance. Levels of training included modeling courses, fashion merchandising, charm classes and business classes. Modeling students were groomed to participate in fashion shows and other such events as well as compete in local and national beauty competitions. Debbie Bryant, Miss America 1966, was a graduate of the Patricia Stevens School. There are over 14,000 photographic images in the Stevens Collection that capture a plethora of events throughout the years. Represented are fashion shows, beauty pageants, modeling sessions and the much documented Annual Easter Parade on the County Club Plaza, which was originated and sponsored by the Patricia Stevens Agency and lasted over three decades. The Patricia Stevens Collection is a wake-up call to those who came of age in an era when woman held a social status unique to those of today’s standards. It is enlightening to say the least, with elements of humor, shock and, at times, disbelief. It is rich in content for a researcher interested in the study of women’s historical cultural issues. It is also the story of a family – the Stevens family, a single mother and her three young daughters – who lived and breathed for what they felt was a noble cause; and, for the most part, who felt their students to be part of their extended family. MS204-Patricia Stevens Collection 4 University of Missouri-Kansas City Dr. Kenneth J. LaBudde Department of Special Collections NOT TO BE USED FOR PUBLICATION SERIES NOTES Series I: Company Background The series Company Background is divided into four sub-series and is located in boxes 1-4 and box 5, folders 1-7. Included is information relating to the general operation of the Stevens enterprise, such as family profile, office personnel, agency information, rules and regulations, correspondence, marketing, financial expenses, etc. Series II: Instructional Operations This series is divided into five sub-series and is located in box 5 folders 8-27 and boxes 6-11. There is general information concerning curriculum, training, modeling classes, fashion merchandising, department store classes, and workshops and seminars. Series III: Reference Tools Series III is located in box 12, folders 3-22 and is divided into two sub-series. It contains published and non-published materials for training in self-improvement for children and adults, including social graces, charm
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