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Club Activity Guide Club Activi ub Activity GuidClub Activity Club Activity Guide Club Activity Guide THE AMERICAN MORGAN HORSE ASSOCIATION Club Activity Guide Club Activity Guide CLUB ACTIVITY GUIDE Club Activity Guide 2009-2010 Club Activity Guide

Club Activity Guide

Club Activity Guide Activity Club

Club Activity Guide Guide Activity Club

Club A Club Club Activity Guide Activity Club Dear Morgan Enthusiast Dear Morgan Enthusiast Dear2 Morgan Enth Dear Morgan Enthusiast ctivity Guide (originally the Club ctivity Guide (originally The American Morgan Horse Association The American Morgan Dear Morgan Enthusiast, A written in 1992, the Club Since it was first Guide) has served for anyone who is try- as the place with the answers Resource of direction of the AMHA Board Morgan events. Under the ing to organize fourth time, and now has Guide has been updated for the Activity Directors, the informationmore and better before. than ever Morgan activities live today, the fast-paced, multi-tasking lives most people With Everyone their clubs and wants to do more to help can become a lower priority. and but who has time? The effort involved in planning the breed’s visibility, year...” “maybe next cause many people to say, organizing are the two areas that planning for you. Each Guide, we have done much of the the Club Activity With to carrysection contains the steps needed guidelines, out an event. Using these and do the preparations. Once your event is under you can more easily step in everyone so effectively! will wonder how on earth you found time to prepare way, depend upon the input of publication. We Guide is an ongoing The Club Activity members to provide new ideas and insights on orig- our Morgan clubs and active and hold activities. If we are missing something inal ways to promote Morgans us know! well for you, please let that has worked the time it will give you to spend more time with Enjoy this valuable resource and your Morgans! Title Page 4/16/09 8:35 AM Page 2 Page AM 8:35 4/16/09 Page Title Title Page4/16/098:35AM3 Table of Contents Table of Contents TABLE OF CONTENTS 3 Table of ContentsTable of Contents esetrCnetGieie ..45 Guidelines Contest Newsletter ..44 Contest Newsletter Club AMHA Annual . ..43 Resources Distribution, Advertising, Printing,Publication, ..42 Guidelines Caption Photo Captions, Photo Photos, GoodVisual Effects, ..41 Format ..40 TypeParagraphs, Styles Justified Proofreading, Labor, Design,PuttingItTogether, ..39 Tips Writing Production, Content, Purpose, ..NEWSLETTERS IV CHAPTER ..36 Sale Morgan a Organizing ..34 Drives Trail& Non-Competitive Rides ..32 Clinic a Hosting ..31 Volunteers .NON-COMPETITIVE ACTIVITIES CHAPTER III ..29 Brochure Club ..28 Application Membership Club . . . . .26 Who AreYour Members?TheClubDirectory ..24 WelcomeLetter The Members: Gaining ..23 Techniques:YourMarketing Selling Club ..21 Brochure Club The Look, Winning A ..20 Management Membership MEMBERSHIP ..CLUB II CHAPTER ..18 Lists Mailing AMHA ..17 Materials Promotional AMHA Ordering ..16 Brochures Promotional ..15 YouthApplication Group ..12 YouthMorgan Group a Start to How . ..10 Clubs Morgan for Bylaws Suggested ..9 Duties Officer & Procedures Meeting Club ..8 Application Club Recognized AMHA ..7 Benefits Club AMHA ..6 Requirements Organization Recognized Clubs&NationalService ..5 Club a Starting CLUBS RECOGNIZED & ..AMHA 1 CHAPTER ugs. . .112 Judges ..112 TrophiesPrizes Ribbons, & ..111 Contracts Facility ..110 Facilities Show ..108 Budget Show ..106 Status Show Regional AMHA . ..105 Shows Morgan & USEF ..103 List Class ..101 Judge’sCards ..100 Form Entry Series Show Fun ..99 List Prize Series Show Fun ..98 Series Show Fun Breed All ..97 Checklist Event ..95 Finish to Start YourFrom Organizing Show ..94 Responsibilities of Chart Flow ..90 Organization Show ..89 Introduction . .SHOWS &COMPETITIVEEVENTS CHAPTER VI ..87 Association Horse Morgan American The ..85 Horse Morgan the of History ..84 Programs AMHA ..83 —America’sBreed Out Oldest Hand Sample . . . . .82 Sample HandOut—ThePerfectFamilyHorse ..80 Morgans Use Out—Waysto Hand Sample . . Sample HandOut—OneHorse,ManyTalents . . .79 Sample HandOut—Outofthe . .77 Sample HandOut—TheAmericanMorganHorse ..71 3 Script Demonstration ..68 2 Script Demonstration ..66 1 Script Demonstration ..65 Mall a in Morgans ..58 School at Morgans ..57 TravelingRing Demonstration ..56 Morgans Musical ..56 Cookies Horse ..54 Booths Promotional ..53 Fund-Raisers Club ..51 Barns Open . . .47 Promotion Morgan . . .47 Goals Promotional PROMOTION ..MORGAN V CHAPTER at noteFtr 78 Past, IntotheFuture Table of Contents Table of Contents 4 TABLE OF CONTENTS Table of ContentsTable of Contents Contracts Contracts for Judges...... 115 ...... Show Manager ...... 117 ...... Contract for Show Manager ...... 118 . . . . . Show Secretary...... 120 ...... Show Staff...... 121 ...... Contract for Show Staff ...... 125 ContractVolunteer ...... 126 ...... Prize List...... 127 ...... Producing a Show Program ...... 128 ...... Gaining Sponsorships.130 ...... Sponsorship Letter ...... 133 ...... Sponsor Application...... 134 ...... Horse Show Promotion . . . . .135 ...... Sample Press Release ...... 138 Sample Public Service Announcement ...... 139 Classes to Offer ...... 140 ...... 140 Horse Show Variations Fun Classes ...... 141 Sample Futurity Guidelines ...... 142 Carriage Competitions ...... 145 Carriage Cones & Obstacle Patterns ...... 151 Hunter Over Fences ...... 158 Building Jumps...... 159 ...... Hunter Fence Patterns ...... 160 Reining ...... 164 Eventing ...... 168 PenningTeam ...... 172 RidesCompetitive Trail ...... 172 APPENDIX AMHA Club of Awardthe Year ...... 176 AMHA Promoter Award ...... 177 CertificateAMHA Master’s ...... 178 AMHA Nomination Form ...... 179 AMHA Newletter Contest ...... 180 Title Page 4/16/09 8:35 AM Page 4 Page AM 8:35 4/16/09 Page Title Title Page 11/2/10 4:01 PM Page 5

Chapter One Chapter

Chapter One Chapter One Chapter One Chapter One

Chapter One CHAPTER I Chapter One Chapter One AMHA & RECOGNIZED

CLUBS Chapter One Chapter One

Chapter One Chapter One Chapter

Chapter One One Chapter

Chapter One Chapter Chapter One Chapter Starting a club Starting a club 5 STARTING A CLUB Starting a clubStarting a club RGANIZATION O An organizational meeting should include: the Statement of Purpose. Examples of a good Statement of Purpose of a good Statement Examples benefit of our members. sport, and show horses. es as versatile pleasure, Morgan breed. horse. progeny of the Morgan for the advancement of the breed. Morgan How can a club serve all parts of the of sup- If certain activities have a strong show maintain enthusiasm after the introductory To If the introductory meeting has determined a need for a new club, a date should be set for an organi- zational meeting. 1) Choosing an official club name. 2) Establishing membership qualifications. 3) Electing officers and directors. 4) Determining goals and objectives according to 5) Setting meeting agenda. 6) Appointing committees and chairperson. 7) Deciding dues requirements. 8) Establishing bylaws. be used for the club’s “Statement of Purpose.” “Statement the club’s be used for • and recreation for the operate for pleasure To • breeding and use of Morgan hors- promote To • knowledge of the exchange and promote To • image, and the history, preserve and honor To • work with other clubs and organizations To breeders, community? What can it do to help for fun? exhibitors, and family owners who ride composition, this will Depending upon the group’s to take. The be important in deciding what path for activities following chapters will provide ideas and the preparations needed. introducto- port, a committee can be formed at the they ry meeting. (If group trail rides are requested, facilities. If can look into the locations of state park select a driving clinic commit- driving is popular, demonstrate tee.) Action speaks. Committees will initiative. a one-page meeting, organizers should prepare of review that includes both the Statement This let- Purpose and names of those in attendance. and to ter should be sent to all who were present any other interested parties. EETING STARTING A CLUB A STARTING M ORMATION F IRST F LUB C Summarize the information obtained. This can After discussing these ideas, ask for input. When your local efforts have been noticed, When your local efforts have been Spread the word that you would like to start a Spread the word that you would like Having several Morgan clubs in one state or Morgan clubs Having several Ideas may be taken from the Club Activities chap- Some of the most beneficial activities include ter. holding clinics, trail rides, and one-day shows. The first meeting will demonstrate whether there is enough support for a club. Be sure to cover the fol- lowing areas: 1) Describe why a new club should be formed. 2) Discuss prospective goals. build on them. If funds permit, place classified ads build on them. If funds permit, place Bear in area newspapers and equine publications. free edito- in mind that many publications welcome reasonable rial. Radio and television often offer bulletin advertising rates or free community and televi- boards. Lists of newspapers and radio found in the sion stations for your region can be of Pages or on the Internet. A mailing list Yellow is available other Morgan owners in your area also garner from AMHA. These initial efforts should responses. Do not discourage any valuable inquiries! The job of a club is to support Morgan owners and encourage the interest and enthusiasm of future Morgan owners. club. Contact AMHA for a complete list of in tack Morgan owners in your area. Place notices local shows. shops, feed stores, vet clinics, and at number, The sign should include your name, phone of address, e-mail address, and a quick description the new club. area is encouraged by AMHA. While a single club area is encouraged states, many smaller clubs with- may work in small it easier for members to meet. in a larger state make work together to sponsor Small clubs also may events. large, state, or region-wide is not a monumental task. Forming a new club into a series of steps will allow Breaking it down steady development with minimal effort. Wherever a group of Morgan enthusiasts is found, a group of Morgan Wherever club. for a new Morgan there is potential CH1 11/2/10 4:00 PM Page 5 Page PM 4:00 11/2/10 CH1 CH1 11/2/104:00PMPage6 Requirements Requirements RECOGNIZED CLUB & NATIONAL SERVICE 6

RequirementsORGANIZATION REQUIREMENTSRequirements 10) Pay SendnewslettertoAMHAbeincludedinthe 9) )SubmitapplicationstoAMHAbyFebruary15 8) SubmitofficerchangestoAMHAwithin30 7) HoldMorganpromotionaleventsasappropri- 6) Holdageneralmembershipmeetingatleast 5) Begovernedbyaproperlyconstitutedsetof 4) HaveaPresident,Vice President,Secretary 3) AmericanandCanadianclubsmustconsistof 2) mem- PresidentandSecretarymustbeAMHA 1) ties anddoesnotsanctionthem. however, AMHAisnotresponsibleforclubactivi- to providesupportservicesforMorganclubs; preservation oftheMorganbreed. organizations dedicatedtothepromotionand clubs areindependentlyoperatedmembership American MorganHorseAssociation(AMHA) Benefits). Example:Clubsthat donotholdpromo- only thebenefitsrelatedto that criteria(seeClub director, andnewslettereditor. will includethepresident,secretary, membership Sendingofficialclubapplicationandfeeto 9) RECOGNIZED CLUB&NATIONAL Newsletter oftheYear Contest. to beincludedinthe days ofanelection. ate tothemembershipandlocale. once ayear. bylaws. among officersisencouraged. membership Liaison.AMHA and AMHA have tenormoremembers. 20 ormoreadultmembers.Foreignclubsmust bers toreceivemailings,listingintheNetwork. One oftheprimeresponsibilitiesAMHAis Clubs thatdonotmeetall criteria willforfeit The mostimportantclubpositionsatthistime AMHA. R ECOGNIZED a $50processingfeetoreceive clubbenefits. SERVICE ORGANIZATION C LUB Network REQUIREMENTS R EQUIREMENTS listings. requirement #5. ments asRecognizedClubswiththeexceptionof Service Organizationsmustmeetthesamerequire- national level(racing,sport,bloodlines,etc.). that promoteaspecificMorganintereston NationalServiceOrganizationsareclubs AMHA the ClubofYear Contest. tional eventswillnotbeeligibletoparticipatein N ATIONAL R EQUIREMENTS S ERVICE O RGANIZATION AMHA Club Benefits AMHA Club Benefits 7 AMHA CLUB BENEFITS AMHA ClubAMHA Club BenefitsBene maga- WARD WARD A A as well as the gift EAR The Morgan Horse Y OMMITTEE Network C EWSLETTER N LUB C LUB LUB OF THE C C To ensure timely delivery of items, send orders of items, send ensure timely delivery To First-, second-, and third-place winners receive First-, second-, and third-place winners to AMHA six weeks prior to an event. A descrip- six weeks prior to to AMHA be obtained from available can tion of items or seen in the Gift Catalog AMHA upon request section of the AMHA AMHA are Clubs that submit newsletters to Contest. entered in the Newsletter of the Year are end. Winners Newsletters are judged at year’s Annual Convention. Clubs announced at AMHA’s the year is to must designate which newsletter for 15. be judged. Newsletters are due by January The purpose of the Member/Member Club Committee is to maintain communication between local clubs and the AMHA Board of Directors and recommends ways to better serve clubs. Recognized Clubs that hold promotional Morgan Recognized Clubs for the Recognized Club of the events are eligible per- a club’s This award is based on Award. Year attendance, Morgan breed formance in meeting Civic promotion, and membership support. win- Award involvement also is part of this criteria. AMHA ners will be announced at the annual Convention. respectively, cash awards of $600, $400, and $300, plus special recognition in zine. Club yearbooks must be submitted to the zine. Club yearbooks must be submitted AMHA 15. Membership Department by January catalog online at www.morganhorse.com. The Network UPPORT SSISTANCE ITERATURE S A L EFERRALS AISING AMHA CLUB BENEFITS CLUB AMHA R EMBERSHIP AMHA R M UND ROMOTIONAL F P The catalog items must be pre-paid. The dis- All recognized clubs are listed in All recognized clubs director or membership The name of a club’s count does not apply to archive material, sale items, or Registry Volumes. Recognized Clubs that wish to offer AMHA gift items to resell at events or use as awards receive them at cost plus 10 percent. The club may then sell the items at the listed cost or whatever the mar- ket will bear. Each month, AMHA sends a list of new Morgan owners, prospects, and members to clubs whose president and secretary are AMHA members. This membership director to con- list allows the club’s tact potential club members and provides addition- al names for club mailings. Free adhesive labels of Morgan owners addresses Free adhesive labels of Morgan owners are lim- can be ordered from AMHA. These labels state/area and are an effective tool ited to the club’s been club for reaching owners who never have members. Promotional brochures may be ordered from Promotional brochures may be ordered are free, but AMHA for club activities. Materials Orders clubs are asked to pay shipping costs. an event. should be made at least six weeks before secretary is also listed in the Regional Club List secretary is also listed sent to all AMHA inquiries and new serious list includes names of all Morgan owners. The club contact on region. The clubs in that person’s lists of club this list should be prepared to provide questions activities and horses for sale, answer about the breed, and represent the club. AMHA clubs receive means Morgan recognition and club membership breed promotion support for expansion. includes the A listing year. several times each telephone number of the club’s name, e-mail, and contact person. CH1 11/2/10 4:00 PM Page 7 Page PM 4:00 11/2/10 CH1 CH1 11/2/10 4:00 PM Page 8

8 AMHA Club # ______(for AMHA use) AMHA RECOGNIZED CLUB APPLICATION ___Renewal ___New Club

Application __Recognized Status* __National Service Organization Status Club Name______E-mail/website______CLUB OFFICERS: PLEASE INCLUDE A NAME ON EACH LINE. (TYPE OF PRINT LEGIBLY.) President______AMHA#______Address______Phone (______)______E-mail______Fax (______)______Secretary______AMHA#______Address______

Application ______Phone (______)______E-mail______Fax (______)______AMHA Liaison______AMHA#______Address______Phone (______)______E-mail______Fax (______)______Membership Director______AMHA#______Address______Phone (______)______E-mail______Fax (______)______Newsletter Editor______AMHA#______Address______Phone (______)______E-mail______Fax (______)______Each club must enclose a membership roster ______# of members:______$50 processing fee enclosed Do you publish a newsletter? ______Which officer(s) should receive the AMHA mailings: 1.______2.______Which officer should be listed as the contact* in the Network? Application ______Application * For recognized club status, President & Secretary must be current AMHA Members. All club applications and renewals are due by February 15th of each year.

Return to: AMHA 4066 Shelburne Road, Suite 5 Shelburne, VT 05482-6908 (802) 985-8897 Fax AMHA RECOGNIZED CLUB APPLICATION CH1 11/2/10 4:00 PM Page 9 Procedures & Duti

CLUB MEETING PROCEDURES 9 & OFFICER DUTIES

CLUB MEETING PROCEDURES 6) Keeps correspondence, committee reports, club programs, and rules developed by the club. 1) Call to order 7) Prepares agenda with president. 2) Welcome by president

8) Notifies AMHA of the names and addresses of Procedures & Duties 3) Roll call

any newly elected officers of the club, newslet- CLUB MEETING PROCEDURES 4) Introduction of guests and new members ter editor, and AMHA Liaison. 5) Read and approve minutes of previous meeting 9) Makes a conscientious effort to keep the public 6) Treasurer’s and secretary’s reports informed about club affairs of general interest. 7) Correspondence

8) Committee reports TREASURER & OFFICER DUTIES 9) Unfinished business 1) In charge of all club monies. 10) New business 2) Keeps records of: 11) Open floor for discussion • All money received and its source. 12) Adjournment • All money paid and its recipient. 13) Social and recreational activities 3) Reports at each meeting: • The amount and sources of money collected DUTIES OF CLUB OFFICERS since the last meeting. PRESIDENT • The amount of money spent and its applica- 1) Presides at all club meetings. tions since the last meeting. 2) Carries out the meeting in accordance to parlia- • The treasury balance. mentary rules (refer to Robert’s Rules of Order, 4) Must be ready to give an itemized accounting available at bookstores). of funds at any time on request of members or 3) Decide points of order fairly. leaders. 4) Appoints committees. 5) Shall disperse money only as voted by the club. 5) Introduces visitors at the meeting.

6) Is responsible for orderly conduct. MEMBERSHIP DIRECTOR Procedures & Duties 1) Receives names of first-time Morgan owners

VICE PRESIDENT and potential Morgan buyers from the monthly AMHA packet. 1) Learns presidential duties. 2) Mails club materials to first-time owners with 2) Serves as presiding officer in the president’s an invitation to join. absence. 3) Maintains a mailing list of club members to be SECRETARY used for notice of meetings and elections, 1) Keeps accurate minutes of all club meetings. newsletters, and other club mailings. 2) Reads the minutes of the previous meeting for Procedures & Duties approval. YOUTH DIRECTOR 3) Takes the roll call and records attendance. 1) Guides organization of youth group. 4) Handles club correspondence, makes reports, and notifies members of meetings. 2) Serves as liaison between the youth club and AMHAY. 5) Is ready to read the record of any meeting upon request. 3) Receives official material from AMHAY. CH1 11/2/10 4:00 PM Page 10

10 and reports club opinions to the AMHA NEWSLETTER EDITOR Member/Club Committee. 1) Receives AMHA Club Packets. 3) Serves on the AMHA Member/Club By-laws Committee. Provides the AMHA 2) Produces club newsletter on a schedule deter- Member/Club Committee with suggestions and mined by the club’s Board of Directors. ideas of how AMHA can best serve clubs. 4) Provides club members with information from AMHA LIAISON AMHA. 1) Represents the club by attending AMHA’s 5) Communicates regularly with AMHA Regional Annual Convention and regional club meetings Directors. when possible. 2) Discusses AMHA policy with club members

By-laws SUGGESTED BYLAWS FOR MORGAN CLUBS

Bylaws of (name of club) nation of membership by vote of the Board of Directors.

ARTICLE 1 ARTICLE 4 BOARD OF DIRECTORS AND OFFICERS The name of this association is ______4.1 There shall be a Board of Directors, ___ ARTICLE 2 in number. STATEMENT OF PURPOSE 4.2 Officers of the association shall be a pres- The object of this association is to encourage and ident, a secretary, a membership director, a promote interest in the breeding and use of youth director, and an AMHA liaison. One per- Morgan horses as versatile horses, in cooperation son may hold two or more offices. with the American Morgan Horse Association, Inc. 4.3 At each annual membership meeting there shall be elected a Board of Directors and ARTICLE 3 officers of the association. They are to hold

MORGAN CLUBS office until the next annual meeting of members MEMBERSHIP or until their successors are chosen. Such elec- 3.1 Any person interested in furthering the tion need be by ballot if, and only if, requested by any voting member present at the meeting. object of the association may become a member by submitting an application to the treasurer

SUGGESTED BYLAWS FOR SUGGESTED BYLAWS and payment of the annual membership dues. ARTICLE 5 By-laws 3.2 Membership dues shall be as determined BOARD OF DIRECTORS by the Board of Directors, and the board may 5.1 The Board of Directors shall have the establish various categories of membership entire charge, control, and management of the with varying dues and privileges. In establish- association, its property and business. They ing any category of membership other than reg- may exercise any or all of the above powers and ular individual adult, the board shall specify shall be answerable to the general membership. whether and to what extent, members of such 5.2 Without hereby limiting the generality of category shall have voting rights. the foregoing, the Board of Directors shall have 3.3 Conduct that the Board of Directors the following powers: deems inconsistent with the best interests of the 5.2.1 They may appoint, and at their discre- association shall constitute grounds for termi- tion, remove such subordinate officers as they Suggested By-laws CH1 11/2/10 4:00 PM Page 11 Suggested Bylaws

deem advisable from time to time and deter- to time designate. 11 mine their powers and duties. 7.4 Treasurer: Subject to the control of the 5.2.2 They may appoint to fill any vacancies in Board of Directors, the treasurer shall have any of the offices of the association, including charge of and keep all monies, books of vacancies in their own Board. Such appointees account, membership lists, and papers of the are to hold office for the unexpired term, or association; shall collect all annual dues and until voted action by the members. The Board other monies due the association; shall make all may, in the temporary absence or inability of necessary disbursements to meet the financial any officer, appoint a suitable person temporar- obligations of the association; shall sign any ily to act as such, with all the powers conferred financial obligations of the association; and upon such officer. shall sign any certificates of membership that 5.2.3 The Board of Directors may delegate the may be issued from time to time. The treasurer Bylaws SUGGESTED BYLAWS FOR powers of the Board to any committee, officer, shall have authority to deposit funds of the or agent by vote. association in such banks as he/she may choose and to sign checks on behalf of the association. ARTICLE 6 The treasurer shall have such other powers and COMMITTEES perform such other duties as the Board of 6.1 Prior to each annual meeting of mem- Directors shall from time to time designate. MORGAN CLUBS bers, the Board of Directors shall appoint a nominating committee consisting of three mem- ARTICLE 8 bers of the association, at least one of whom MEETINGS & ACTION OF THE BOARD OF shall be a director, to nominate directors and DIRECTORS officers for election at such annual meeting and 8.1 Meetings of the Board of Directors may report their nominations to the secretary. The be called at any time by the president, by the names of persons so nominated shall be sent to secretary, or by any two directors and all meet- all members with the notice of such meeting. ings of the Board of Directors shall be held at Further nominations may be made from the any such place as shall be designated in the call floor at the meeting. thereof. Notice of a meeting given by the secre- 6.2 The Board of Directors may determine tary shall constitute a call thereof. the powers and duties of such other committees 8.2 One-third of the number of directors as the board may deem advisable from time to required to constitute a full board shall consti- time and appoint or remove committees at their tute a quorum, provided that any number of discretion. directors (whether one or more and whether or not constituting a quorum) present at any meet- ing shall have power to make any reasonable ARTICLE 7 POWERS AND DUTIES OF OFFICERS adjournment thereof.

7.1 President: The president shall preside at 8.3 The Board of Directors may act by vote Bylaws all meetings of the members and Board of at a meeting, or by written approval of action Directors; and shall have such other powers signed by all members of the board and filed and perform such other duties as the Board of with the minutes of its meetings. Directors shall designate. 7.2 Vice President: The vice president shall, in MEETINGS OF MEMBERS the absence or disability of the president, perform 9.1 The annual meeting of members of the the powers and duties of the president, and shall association shall be held in the month of ____ have such other powers and perform such other every year at such time and place as may be duties as the Board of Directors designates. fixed by the Board of Directors, or in default of 7.3 Secretary: The secretary shall record all such determination, by the president, and shall votes and proceedings at the meetings of the be for the purpose of the election of a Board of Bylaws members and Board of Directors and shall have Directors and officers and receiving reports such other powers and perform such other and for any other business that may arise. duties as the Board of Directors shall from time 9.2 Meetings of members of the association CH1 11/2/10 4:00 PM Page 12

12 may be called at any time by the president or by by the secretary in writing, mailed at least three the secretary or by any two members of the weeks before the day of the meeting for the meet- Board of Directors. Notice of a meeting given ings of the members, and mailed at least one week by the secretary shall constitute a call thereof. before the day of the meeting for meetings of the 9.3 At any meeting of the members of the Board of Directors, provided always that at any association, a quorum for the transaction of time when the office of secretary is vacant or the business shall consist of members present in secretary is incapacitated or fails to act, notice of person or by proxy entitled to cast a vote* at meetings of the members or of the Board of Starting a youth group the meeting, provided that any number of mem- Directors may be given by the officer or officers bers (whether one or more and whether or not calling the same, by giving notice thereof (in his, constituting a quorum) present at any meeting her, or their own name or names) in the manner shall have power to make any reasonable required when notice is given by the secretary; and adjournment thereof. provided that any meeting of the Board of Directors shall be a legal meeting without notice if *Note: Use “one-third” for large clubs, or if diffi- each director, by a writing filed with the record of culty is expected in securing a majority quorum. the meeting, waives such notice. Except as other- 9.4 Members of the association may vote wise required by these bylaws, notices of the meet- either in person or by proxy, and each regular ings of the members and of the Board of Directors Starting a youth group individual adult member shall have one vote. need not specify the purposes thereof. The notice The voting rights for family memberships, and of each annual meeting of members shall be accom- other categories of membership in addition to panied by a list of the nominees of the nominating regular individual adult membership, shall be committee for election at such meeting. as specified by the Board of Directors in con- nection with the establishment of such cate- gories of membership. ARTICLE 11 AMENDMENTS 9.5 The members of the association may at These bylaws may be amended at any meeting of any meeting choose a successor to any director members of the association, by majority vote of the or other officer who has vacated his or her members present in person or by proxy and voting; office, and the person(s) so chosen shall dis- provided that such amendment, or the substance place any successor who may have been chosen thereof, is stated in the notice of such meeting. by the Directors and shall hold office for the unexpired term of the director or other officer who has vacated his or her office. ARTICLE 12 FISCAL YEAR The fiscal year of the association shall be the 12-

YOUTH GROUP ARTICLE 10 month period ending with the last day of ___. NOTICES OF MEETINGS Notice of all meetings of the association and of all meetings of the Board of Directors shall be given

HOW TO START A MORGAN HOW TO START HOW TO START A MORGAN YOUTH GROUP Starting a youth group A Morgan youth club means many things to your offers opportunities for community service and youth: an opportunity to learn about Morgans, social functions through the network of AMHAY

Youth Group Youth participate in contests, and meet new friends. Morgan youth clubs. AMHAY encourages the for- The American Morgan Horse Association mation of “cornerstone clubs,” or neighborhood Youth (AMHAY) program strives to achieve these youth clubs with members living in close proximi- goals. It is a program of varied experiences for ty to each other. AMHAY provides educational youth that encourage the development of leader- materials, sponsors contests, and provides badges ship, sportsmanship, and citizenship skills, and and certificates for youth club members. There is CH1 11/2/10 4:00 PM Page 13

no limit to the number of Morgan youth clubs that programs. Clubs often will expand to include other 13 can be formed in any one area of a state. programs, such as horse judging, as time goes on. So how do you get started? First, call the Other clubs have leaders who have been involved AMHA office at (802) 985-4944 and express your with AMHAY for years and initiate a number of interest in starting your own Morgan youth club. community service projects and participate in You will receive a packet of information that every program and contest AMHA has to offer. In Youth Group describes all the programs AMHAY has to offer, fact, the AMHAY program was created with vari- such as horsemastership, horse bowl, horse judg- ety in mind, allowing leaders to pick and choose ing, and various contests such as the Youth of the which programs they and their members might be

Year Contest. You also will be provided with youth interested in pursuing. To a club just starting out, Starting a youth group brochures and horsemastership requirement book- the structure of the horsemastership program is lets for your members, a list of horsemastership helpful, while the challenge of entering the Youth HOW TO START A MORGAN examiners and clubs in your region, and an Club of the Year Contest or hosting a Youth of the AMHAY annual club application. Especially help- Year Contest might be something to work toward ful is the horsemastership leader’s manual and the in the future. “how-to” leader’s manual, which gives you an No matter what the size or involvement level of overview of all Morgan youth programs, including a club, all clubs surveyed noted that enlisting the guidelines for forming your club, suggestions for help of parents and other willing adults really made

club meetings, and the basic rules and forms used a difference in the quality and number of activities in YOUTH GROUP for all AMHAY programs. AMHAY will recognize which a club can participate. Everything from fixing your club as an official AMHAY Morgan youth snacks, regular attendance of meetings, providing club once you fill out the annual club application meeting locations and horses, to riding with children and return it to the AMHA office. was appreciated. In one club, different groups of Of course, becoming an established and success- parents assume responsibility for helping members ful Morgan youth club involves much more than with certain assigned projects. For instance, one simply filling out a form. Several well-established group of members and parents create the display for Morgan youth clubs were surveyed by AMHA in an the club’s Grand National Educational Display effort to discover their secrets of success. Contest, while next year a group from another area of the state is in charge of it. Youth clubs have started in a variety of ways: through enthusiastic parents, an adult Morgan The ages of members from the surveyed clubs club member, or riding instructors familiar with the ranged from four to 22 years old. Where there is a AMHAY programs. Other clubs have been started disparity of ages, most clubs successfully use a by groups of youth who were able to find a willing “tutor” system with the older members teaching the adult leader to guide them through the AMHAY younger members different aspects of horsemaster- program. ship. Repeating material for the younger members and encouraging group discussions are effective so Starting a youth group There are an abundance of places to find youth younger members won’t be intimidated and will members who might be interested in joining your feel free to ask questions. Everyone should have a club. Try contacting the local riding programs and role to play, even the smallest child whose job children of AMHA adult club members or hold youth club promotions at open barns, at school, or might be giving the horses their treats or grooming just in your neighborhood. Individual leaders can horses’ legs and bellies. set their own limits as to the number of youth mem- For large clubs with varied ages and ability lev- bers and size of the geographical region they els, it may be an advantage to divide members into encompass, depending on their own resources and ability groups with different adults helping differ- enthusiasm. Some clubs have members from ent groups. Older club members can assume much Starting a youth group throughout a state while other clubs are strictly of the responsibility for running the club as well as neighborhood clubs. teaching younger members. Frequent changes of A club’s level of involvement seems to depend activities during meetings helps keep interest on the familiarity of the leader with the AMHAY strong among the different ages and abilities. programs, the time commitment of the leader, and All clubs mention the importance of hands-on the enthusiasm of the members. Many clubs start- activities. Youngsters don’t like to be lectured to all ed out concentrating solely on the horsemastership the time about grooming a horse. They’d rather get CH1 11/2/10 4:00 PM Page 14

14 out and “make a hairy, dirty horse shine.” Club Club of the Year Contest. Many clubs provide a leaders can tell you that the members like to take handout of their planned activities with dates, and tack apart and put it back together, go on scav- several clubs publish a simple newsletter to keep enger hunts for different parts of tack, and study their members informed. This is especially helpful coat colors and markings. Also important was plen- where membership is spread over a large area. ty of picture-taking. Everybody loves to look at Just plain fun and socializing through picnics, photographs. Many youth enjoy vaulting. Youth pizza parties, and other shared activities also is

Starting a youth group find it helpful to actually handle tack when study- important since members often don’t see each other ing its parts, use model horses to learn anatomy, in between meetings. Overnight outings always are and create scrapbooks of bits using pictures from a success. catalogs. As to their “secrets of success,” the clubs sur- An abundance of praise and laughter is very veyed had this to offer: Constant support from par- important to the success of the club. Members should ents and trainers is very important. Something as compete against themselves. They can make videos of simple as finding a special meeting time helps with each other to compare skills and see how they are better attendance. One leader notes that her mem- doing in comparison to a month or a year ago. bers are aware that she doesn’t know everything Not owning a horse is not a problem for most and they love trying to stump her, adding an ele- Starting a youth group members. Often members who take riding lessons ment of fun to each meeting. It’s important for are able to use school horses, the leader’s, or a members to think of projects as their own and like- friend’s horse. Many clubs avoid horse activities, wise should be responsible for completing them. such as group trail riding, where everyone would Clubs should understand the structure of AMHAY need a horse. Instead they choose activities in that programs, for the more activities and opportunities all members can participate, such as grooming, the members have, the more exciting and enthusi- vaulting, tacking up, and cleaning the barn. Many astic the members will be. clubs participate in community activities that don’t While no two clubs function exactly alike, it is include riding (such as visiting nursing homes and felt by all that when you mix Morgans and youth, helping families in need), but which can instill you’re bound to have success! pride in the club members. There are a variety of meeting styles among Morgan youth clubs, from meeting weekly to gath- ering only in the summers during show season or on special outings. Most of the clubs surveyed meet at least once a month. Typical formats have the club president reviewing an “informal” agenda YOUTH GROUP then proceeding to a planned activity with refresh- ments, followed by activities in the barn. Many clubs use their meeting times to do badge work, have guest speakers, and/or planned demonstra- tions. Several clubs suggest using the first meeting of the year to brainstorm and plan lists of activities and trips for the rest of the year, as well as delegate HOW TO START A MORGAN HOW TO START responsibilities with everyone’s abilities in mind. Most of the clubs surveyed had at least an idea

Starting a youth group of several goals that they followed loosely through- out the year. In smaller clubs, this usually means completing a different horsemastership badge level

Youth Group Youth every 12 months or so. In clubs with years of tradi- tion under their belts, a yearly format has been developed. One club only allows new members to join in the fall to avoid the disturbance of new members coming and going all the time. Goals reflect the different categories used by the Youth Application Application

15 AMHA YOUTH CLUB APPLICATION ApplicationApplication TION PPLICA A LUB C OUTH Send this form to: AMHA Youth Programs Send this form to: AMHA Youth AMHA Y AMHA , please send $10. Include your check, payable to AMHA, for one , please send $10. Include your check, payable to AMHA, for 4066 Shelburne Road, Suite 5 • Shelburne, VT 05482-6908 Network Phone: (802) 985-4944 • Fax: (802) 985-8897 • [email protected] How often do you meet: ___Weekly ___Twice Monthly ___Monthly ___Other Monthly ___Monthly ___Twice How often do you meet: ___Weekly ___No Manual? ___Yes Do you have the AMHA Leader’s Do you have the Horsemastership Guides below? ___Sherman ___Black Hawk ___Justin Morgan ___Bulrush ___Woodbury year’s listing. All club applications are due by February 15. listing. All club applications year’s ______$10 enclosed There is no fee to become a youth club, however, if you would like to be listed in the There is no fee to become a youth club, however, AMHA Club Name______E-mail/website______AMHA#______Leader #1______Address______Phone (______)______Fax (______)______E-mail______AMHA#______Leader #2______Address______Phone (______)______Fax (______)______E-mail______AMHA#______President______Address______Phone (______)______Fax (______)______E-mail______AMHA#______Secretary______Address______Phone (______)______Fax (______)______E-mail______AMHA Club # ______(for AMHA use) AMHA # ______(for Club AMHA youth up-to-date AMHA to share allows the Annual Application Returning right away! your renewal miss out, return Don’t with your club. information for online correspondence! if available e-mail address Please include ______New Club ______Club Renewal CH1 11/2/10 4:00 PM Page 15 Page PM 4:00 11/2/10 CH1 CH1 11/2/10 4:00 PM Page 16

16 PROMOTIONAL BROCHURES

Clubs have access to free AMHA promotional breed • Open Competition flyers literature; however, shipping costs must be paid by • Pathways Program flyers the club. Clubs may use these materials in an effort • The Morgan Horse: An American Legend to educate the public and promote the Morgan • Morgan horse fact & coloring sheet

Promotional Brochures horse. Literature is appropriate for horse shows, clinics, open barns, demonstrations, classroom pre- • Description of AMHA contests & awards sentations, and soliciting potential members. • List of recognized clubs by region The following materials are available on • List of farms with Morgans for sale by region request: • List of Morgan shows • The Morgan Horse brochure—full-color, eight- • Reprint articles page brochure introducing the Morgan breed. • AMHA Youth Programs brochure—eight-page, full-color brochure describing youth programs. To order promotional literature, copy the form on the next page.

Promotional Brochures • “How to Buy a Morgan Horse” brochure— comprehensive booklet describing the steps to Fund-raising merchandise also is available from buying your first horse. AMHA. These items include an annual calendar, Christmas ornaments, t-shirts, sweatshirts, books, • “Teaching Your Morgan Horse to Drive” bumper stickers, postcards, prints, archive cards, brochure—20-page booklet walks you through and note cards. A current selection may be found the steps of harnessing and training your in the Network Gift Catalog or at Morgan to drive. www.morganhorse.com • “The Morgan Horse Judging Standards” Clubs may purchase these items (with the brochure—reference book for Morgan judges, exception of archival prints, sale items, and exhibitors, owners, and breeders. Registry Volumes) at cost plus 10 percent discount. • “So You Want to Show Your Horse” Please call AMHA for more information or to • “How to Celebrate the Morgan Horse” order retail items. • “Morgan Hunter & Jumper Division” • “How to Breed Your Mare” • “Western Fun Brochure” • “Justa Morgan Fun” flyer • Celebrate Morgan Bumper Stickers • Anatomical coloring page • Coloring Posters • AMHA Promotional DVD • Ideal Morgan Mare/Stallion Portrait—reverse side of color portrait has an anatomical chart and judging standards summary. Promotional Brochures • Membership/Subscription Application—appli- PROMOTIONAL BROCHURES cation for AMHA membership and The Morgan Horse magazine subscription. A number of other materials are available, which clubs are invited to copy for distribution. These materials include: • AMHA Therapy Horse of the Year application • AMHI Scholarship information omotional Brochur CH1 11/2/10 4:00 PM Page 17 Ordering Material

ORDERING AMHA PROMOTIONAL MATERIALS 17 ORDERING AMHA PROMOTIONAL MATERIALS Please order six weeks in advance to guarantee availability of materials. For trade shows and fairs, AMHA sug- gests ordering materials for 10% of the total attendance expected (100 pieces for an attendance of 1,000). The 10% ratio has been proven reliable. For all events, such as open barns or visits, AMHA suggests ordering enough mate- rials to give each person attending. Please indicate how many of each Promotional Packet you will need and pay the appropriate postage. AMHA pays for all printing costs, except for the Promotional Give-Aways. For specialized packets and ordering materials by the case, please call for shipping costs.

AMHA Recognized Clubs also can order items from the AMHA Gift Catalog to sell at trade shows. Clubs receive merchandise at cost plus 10% plus shipping and handling. Please call for more information. PROMOTIONAL MATERIAL PACKETS Ordering Materials For 25 People — For 50 People — For 100 People — $15 Per Kit $20 Per Kit $25 Per Kit Contents: Contents: Contents: 25 Morgan Brochures 50 Morgan Brochures 100 Morgan Brochures 20 Mare/Stallion Portraits 40 Mare/Stallion Portraits 80 Mare/Stallion Portraits 10 Youth Brochure 20 Youth Brochure 40 Youth Brochure 5 How-To Buy A Morgan 10 How-To Buy A Morgan 20 How-To Buy A Morgan 5 Justa Morgan Fun 10 Justa Morgan Fun 20 Justa Morgan Fun 5 Celebrate Stickers 10 Celebrate Stickers 20 Celebrate Stickers 5 Anatomical Pages 10 Anatomical Pages 20 Anatomical Pages 2 Driving Booklets 5 Driving Booklets 10 Driving Booklets 2 Showing Booklets 5 Showing Booklets 10 Showing Booklets 2 Celebrate Booklets 2 Celebrate Booklets 10 Celebrate Booklets 2 Breed/Mare Booklets 2 Breed/Mare Booklets 10 Breed/Mare Booklets 2 Hunt/Jump Booklets 2 Hunt/Jump Booklets 10 Hunt/Jump Booklets 2 Western Fun Brochures 5 Western Fun Brochures 10 Western Fun Brochures 2 Judging Standards 5 Judging Standards 10 Judging Standards 2 Coloring Posters 5 Coloring Posters 10 Coloring Posters

ITEM QUANTITY PRICE TOTAL For 500 People — Call for Price For 25 People ______x $15 $ ______Contents: For 50 People ______x $20 $ ______500 Morgan Brochures 400 Mare/Stallion Portraits For 100 People ______x $25 $ ______200 Youth Brochure 100 How-To Buy A Morgan For 500 People ______Call $ ______100 Justa Morgan Fun 100 Celebrate Stickers Total Promotional Material Packets $ ______100 Anatomical Pages 50 Driving Booklets PROMOTIONAL GIVE-AWAYS 50 Showing Booklets 50 Celebrate Booklets ITEM QUANTITY PRICE TOTAL 50 Breed/Mare Booklets 1.5" Morgan Button ______x .25 or 45/$10 $______50 Hunt/Jump Booklets 50 Western Fun Brochures “Morgan” Pencils ______x .20 or 50/$9 $______50 Judging Standards Ordering Materials 50 Coloring Posters AMHA Promotional DVD ______x N/C $ ______Total Promotion Give-Aways $ ______Event Name: ______Date: ______Total Promotional Material Packets $ ______AMHA Number: ______Total Promotional Give-Aways $ ______Name: ______Shipping Address: ______TOTAL DUE: $ ______City: ______State: ____ Zip: ______Daytime Phone: ( _____ ) ______❒ Check ❒ MasterCard ❒ VISA ❒ American Express ❒ Discover Card Number: ______/ ______/ ______/______Exp. Date: ______Ordering Materials Signature: ______To Place Orders Contact: The American Morgan Horse Association • 4066 Shelburne Road, Suite 5 • Shelburne, VT 05482-6908 (802) 985-4944 • Fax: (802) 985-8897 • E-mail: [email protected]

All materials are available by the case, including The Morgan Horse magazine. Please call for details. ❒Please Provide Promotional Literature and Advertisement Templates CD-ROM CH1 11/2/104:00PMPage18 AMHA Mailing Lists AMHA Mailing Lists AMHA MAILING LISTS 18 AMHA MailingAMHA Mailing Lists Li charge. Additionallistscost$5perstateor$15 The firstlistacluborderseachyearisfreeof mailings). ulation areas),andbyzipcode(touseforbulk ter), alphabeticallybycity(toidentifylargestpop- ly byname(tocomparewithclubmembershipros- your clublistinclude: Additional divisionsthatcanbeusedtotailor cent ofallMorganownersinthatarea. ed. Thememberlistinggenerallyincludes20per- members fromspecifiedzipcodesmayberequest- state. Ifthislististoolarge,alistingofAMHA order amasterlistofallMorganownersintheir information onthecomputersystem.Aclubmay lored totheclub’s marketingneeds. AMHA’s databaseofMorganownerscanbetai- Names andaddressesmayberunalphabetical- stand astallionatstud • Whethertheyhaveregisteredanyfoalsor • Whatpartofthestatetheylivein • Numberofhorsesapersonowns Names fortheselistsareselectedaccordingto S ORTING AMHA MAILINGLISTS C OST O PTIONS ed tostatesintheclub’s AMHAregion. state onadhesivelabels.Thefreelistingsarelimit- your club. can workwithyoutofindthebestchoiceoflistfor 985-4944 orfax(802)985-8897.Thedepartment Road, Suite5,Shelburne,VT05482-6908;(802) the MembershipDepartment,4066Shelburne Clubs mayordertheirmailinglistbycontacting envelopes toAMHAsoourfilesmaybeupdated. percent return.Clubsareaskedtosendreturned using theOwnerListscanstillexpectatleasta20 working onidentifyingtheseaddresses,butclubs addresses maybeincorrect.AMHAisconstantly not contactedAMHAsincetheyboughtahorse, Unfortunately, sincemanyownersonthislist have Morgan OwnersListtoreachthesepeople. For thisreason,clubsareencouragedtousethe owners arenotactiveinanytypeofMorgangroup. members. However, alargepopulationofMorgan many peoplewhobelongtoclubsarealsoAMHA According toclubrostersreceivedbyAMHA, O WNER L ISTS CH2 4/16/09 8:36 AM Page 19

Chapter Two Chapter

Chapter Two Chapter Two Chapter Two Chapter Two Chapter Two

CHAPTER II Chapter Two Chapter Two

CLUB MEMBERSHIP Chapter Two Chapter Two

Chapter Two Chapter Two Chapter

Chapter Two Two Chapter

Chap Chapter T Chapter wo CH2 4/16/098:36AMPage20 Membership Management Membership Management MEMBERSHIP MANAGEMENT 20 Member ManageMembership Management reminder inclubnewsletters,thissystemwillallow • Listtheyearamemberfirstjoined. • Allletterswillbetypedinuppercase(thepost • Themembershipyearwillappearaboveeach • Address,city, state,andzipcodeareenteredas • Memberlastnamesareenteredalphabetically. system willoperateasfollows: died, orlefttheMorganworld. and deletethenamesofmemberswhohavemoved, ber names,addnewmembers,updaterenewals, a computersystemthatallowsthemtoentermem- Ideally, MembershipDirectorswillhaveaccessto Responsibilities #1,#2,and#4arecoveredbelow. arate partsoftheMembershipchapter. 5. ProducingtheMembershipDirectory. 4. Settinggoalsformembershipgrowth. 3. Developingasuccessfulmembershipsolicita- 2. Coordinatingrenewalefforts. 1. Maintaininganaccuratemembershiplist. may include: club activities. bership willproducetheincomeneededtosupport people tojoinyourclub.Ahealthy, growing mem- renewal effortanddevelopwaystoencouragenew Membership Directortocoordinatetheannual operating expenses.Your clubshouldhavea Clubs dependonmembershipincometocover If membershiprenewalsaresentbyprintinga office prefersit). member's name. they willbeprintedonaddresslabels. When enteringmemberlastnames,anefficient Responsibilities #3and#5aredescribedinsep- tion piece(letter, brochure,application). Responsibilities oftheMembershipDirector M ANYTOWN, NJ55555 44245 SMITHST. SMITH JOHN &MARY 2009 EMBERSHIP MEMBERSHIP MANAGEMENT L IST M ANAGEMENT and votingpetitions. used onnewsletters,showbills,announcements, yearly. Photocopiedadhesivelabelscanalsobe mailings andonlytypeoutmembernamesonce mailed. Thissystemwillallowyoutodocountless peeled offandpastedontothematerialbeing list ontoadhesivelabelpages.Labelsarethen mailings byphotocopyingthemastermembership and addressesaretyped,youwillbeabletodoeasy same formatasthelabels.Ifyourmembernames addresses canbetypedonregularpaperinthe bottom. three labelsacrossand10or12fromtopto chased atofficesupplystores.Theseareusually puter labels.Adhesivelabelsonpapermaybepur- one systemthatcansavetimeincorporatescom- and aremanagingyourclubmembershipbyhand, information onceandcanrefertoiteasily. gram suchasExcelisidealyouonlyhavetoenter mation) oranindexcardsystem.Obviously, a pro- name, address,telephonenumber, andhorseinfor- member's nameandaddressasecondwiththe printouts, ortwoseparatefiles—onewitheach allows youtoselectinformationbeincludedin puter programsuchasMicrosoftExcel(which names, andinformation,youeitherwillneedacom- Directory thatwillgivetelephonenumbers,horse will tellyouwhenthatpersonwaslastamember. received." Whenamembershiphaslapsed,italso newsletter untilyourmembershiprenewalis '2009,' youneedtorenew!Thiswillbeyourlast you tostate:"Ifthenumberaboveyournameisstill events. Pastmembersshould continuetoreceive tacted youforinformation or havebeenatclub club. Alsoincludenamesofpersons whohavecon- should begivenasecondopportunity tojointhe Even thoughyouwillsend a welcomeletter, they inquiry namesreceivedmonthlyfromAMHA. your mailinglistsuchasnewownersandserious When mailingnotices,besuretoaddnames newsletter andatleastonemailedrenewalnotice. ends. Thiscanbedonewithremindersintheclub three monthsbeforethecurrentmembershipyear Begin amembershiprenewalcampaignatleast As yourmembersrenew, theirnamesand If youdonothaveaccesstoacomputersystem If yourclubisproducingaMembership M EMBERSHIP R ENEWALS Club Brochure Club Brochure

21 A WINNING LOOK, THE CLUB BROCHURE

Club BrochureClub Brochure UPPORT S NSIDE I HE T EMBERSHIP M If your club does not have a well-designed logo, If your club does not have a well-designed Important club details include activities such as The brochure should make your sales pitch, "Why to learn more. The purpose invite readers Finally, The Membership Director has the responsibili- The Membership Director "Promoting the Morgan Horse" or "Supporting "Promoting the Morgan Horse" or America's Breed." having fun a high-quality photograph of a member If photo- with his or her Morgan may be used. to ensure copying, be sure to use a white dot screen acceptable quality in reproduction (see "Newsletters” Chapter IV). brochure should list club information first Your and Morgan horse information second. shows and clinics and descriptions of club benefits discounts, membership directory, (newsletter, sales list, award programs, futurities, youth pro- grams, and promotional breed efforts). These may be listed in paragraph form or in short sentences emphasized by "bullets." join the AMHA?" Support this with club benefits. of a brochure is to stimulate interest in your club. The number of members in a club will depend on a club will depend of members in The number their membership dollars. For what people get for A benefit is a newsletter. many clubs, the primary keep members in touch with good newsletter will of other Morgan own- the activities and concerns not necessarily share the same ers, even if they do how interested one-horse, interests. It's amazing are in the activities of pleasure-oriented owners members! show and sport horse reasons for Morgan owners ty of finding additional such offer- to enjoy their clubs. These may include shows, trail ings as high-point awards, futurities, activities rides, meetings, and clinics. All of these are addressed in this Activity Guide. include the club newsletter and announcements of and announcements newsletter the club include of a feeling this creates Providing events. upcoming return for a small cost. support, a big goodwill and OVER A WINNING LOOK, C HE THE CLUB BROCHURE T Regardless of how much your production costs, For the quickest brochure, copy the sample at A club brochure is a relatively easy way to A club brochure is a relatively easy If possible, consider giving new owners a free If possible, consider giving new owners When mailing renewal notices, try to limit When mailing renewal For large scale mailings and periodic updates, scale mailings and For large The ideal cover displays your club's full name, logo, and any special statement, such as here are some guidelines to ensure no questions are left unanswered. the end of this chapter, paste it into your computer the end of this chapter, word processing program, and customize by adding your club information in the spaces indicat- ed. Then simply print and photocopy for an instant brochure. inspire interest. Brochures are produced in a wide inspire interest. Brochures are produced range of prices and appearances. Low budget? Colored 8.5" x 11" paper can get your message work your way up by can You across effectively. choosing different paper sizes and qualities. Your club members are seen at horse shows, clin- Your You ics, open barns, expositions, and parades. but how should have a banner identifying yourself, do you tell audiences about your club? initial membership. Clubs that do this have found initial membership. Clubs that do this support- that these members become enthusiastic are likely to ers at shows and other events and should remain as members. Free membership material sent to one page, to ensure that it gets material sent to one on your renewal for a short noticed. Include space and describing the mem- letter asking for support a form similar to the one at bership benefits. Use to receive all the informa- the end of this chapter Many renewal forms include a tion you will need. designed to pinpoint interests. short questionnaire lists of Morgan owners in the club's area are avail- owners in the lists of Morgan on receiving AMHA. For information able from in Mailing Lists" lists, see "AMHA AMHA mailing Chapter I. invitations to renew for two years after their last after their two years renew for to invitations lapses. membership CH2 4/16/09 8:36 AM Page 21 Page AM 8:36 4/16/09 CH2 CH2 4/16/098:36AMPage22 Club Brochure Club Brochure A WINNING LOOK, THE CLUB BROCHURE 22

Club BrochureClub Brochure Page Two (insideoftheflyer.) Fromlefttoright, Page One(theoutsideoftheflyer).Fromleftto so theywillbecorrectlyplacedwhenyouprint: x 11”pieceofpaper, laythepanelsoutasfollows If youaredoingathree-panelbrochureonan8.5” Invitereaderstorespond,eitherforinforma- • Describeclubpurpose,activities,andbenefits. • Identifyclubinwordsandpictures(logo). • when newofficialsareelected. $8 stamp,yourclubcanusethesamebrochure space andusearubberstamp.Bypurchasing$5- club's contactpersonwillchange,leaveablank all effortsmaybelost.Ifthereisachanceyour the form.Ifnoaddressappearsonyourbrochure, dates foryouth). bership(s) andanyrequirements(suchasbirth and telephonenumber, aswellthecostofmem- This formshouldincludespaceforname,address, membership form,isbestlocatedonthebackpage. The mostimportantpartofyourbrochure,the on white,8.5”x11"pages,double-spaced. Thiswill should betyped,neverhandwritten. Type thecopy brochure copyisunderstood, allsubmittedcopy Type your copy. Inordertoguaranteethat production. and laserprintedtoproduceaprofessionalproduct. Most brochuredesigncanbedoneonacomputer #3 Breedoradditionalclubinfo #2 Clubactivities #1 Clubhistory your columnswillbe: #3 Cover #2 Clubcontactinfo #1 Membershipform right, yourcolumnswillbe: tion orwithamembership. Always includetheaddressofwheretosend Below isaseriesofstepstofollowinbrochure P RODUCING T HE I N S L S B TEP Y AYOUT UMMARY ACK OUR O NE P B AGE ROCHURE and enterthemcorrectly. These allowthetypesettertospotsmallchanges pen, usingeditingsymbols(seeChapterIV). a fewchangesaretobemade,markthemwithred retype copybeforesubmittingitforlayout.Ifonly If therearealargenumberofchangestobemade, errors, incorrectand/ormissinginformation. looking forspelling,punctuationandgrammar to asmanyotherpeoplepossible.You willbe Once allcopyhasbeentyped,proofread!Showit ers, onnumberedpages. each part,includinginformation,photo,andhead- in thebrochure,makeadummyflyer, sketching To keeptrackofwhereallinformationwillappear provide roomforanylast-minutechanges. option considered. careful togetindividualprice estimatesforevery brochures. Eachoftheseofferings costsmore,sobe Printers alsoareabletousecoloredinksandfold will makeitdifficulttoreadtheinformation. green willnothideyourtext,whiledarkercolors ors. Lightcolorssuchasyellow, tan,pink,andlight it willbereadyforprinting. When thefinalcopyhasbeenmadeandapproved, cated inredpenorpencil. grammatical errors.Againchangesshouldbeindi- predicted. You alsowillcatchtypographicaland small ortoobig;copymaynotfillasmuchroom things appeardifferently. Headlinesmaybetoo headings. Whencopyhasbeentypeset,some changes inappearance,thestyleoftypeused,or you forapproval.Thisisthetimetomakeany When thenewsletterislaidout,itwillbegivento Submit finishedcopytothetypesetter. When thebrochureisdone,you willhaveapro- When printingoncoloredpaper, avoiddarkcol- S S S S S TEP TEP S TEP TEP TEP TEP T S F T F EVEN HREE S OUR WO IVE IX Marketing Techniques Marketing Techniques

23 MARKETING TECHNIQUES:

SellingSELLING Your YOUR CLUBMarketing Club Techniques IRECTOR D NVELOPES E EMBERSHIP M has responsibility for designing member- fast is your membership response time? you update volunteers weekly on the has responsibility for the design of letter- you use a combination of the mail/tele- you keep records of how many people are you have a membership information pack- you use connectives like "And that's not all" you use connectives head and envelopes that are used in member- head and envelopes that are used in ship promotion and retention efforts? ship applications, dues invoices, and member prospect referral forms? et that can be sent to new members? receiving member prospect kits from various sources and departments? you gained last month from member prospect kits sent? phone approach? tant? Such as “Important membership infor- tant? Such as “Important membership mation enclosed.” Are you postage? Is a “live” stamp being used? printed going with a bulk rate "stamp" already on the envelope? Class Mail" being trumpeted? envelope? Photos? Lead-in statements? or "What's more . . . "? 27) Who 28) Who 29) How 30) Do 31) Do exactly how many new members Can you tell 32) 33) Do 34) Do designated to keep the master copy the printer used, the printer copy the master to keep designated be to will in reprinting step needed the only so that to the printer. take it back return address look impor- Does the envelope 23) copy on the envelope? Are you using teaser 24) indicia being used for Is a non-profit postage 25) first class postage, is "First If you are using 26) 19) Do you include a postage-paid business reply 19) Do you include Does your letter offer a deadline? 20) Indented portions? 21) Do you use subheads? 22) Do ETTER L SELLING YOUR CLUB SELLING TATIONERY HE S T MARKETING TECHNIQUES: MARKETING first paragraph? in his or her future? rather than how much the club needs them? offer or give an opportunity for feedback and follow-ups? Short paragraphs? Is "you" in every paragraph at least once? "What's in it for me"? thing? head for membership campaigns? 7) Is your membership promotion letter personalized? 8) Is it signed? 9) it require action on the part of the recipient? Does in the 10) Do you state your purpose for writing 11) Do you ask for membership after selling benefits? 12) Do you emphasize that dues are an investment 13) Do you stress how much they need the club Does it reinforce the 14) Do you have a "P.S.?" 15) Is your letter written in a conversational style? 16) Does the letter quickly answer the question, 17) Does the letter ask the reader to do only one 18) Is your response form clear and easy to complete? 5) Are you using color for your letterhead? 6) there a return address and telephone number? Is Promotion and sale of your product is of the Promotion and sale Covering as many bases as utmost importance. membership efforts to be most possible will allow may not all be feasible, the list effective. While they improvements in member- below will help identify send. ship materials you 1) Is your letterhead well printed? 2) Does it clearly state the purpose of your organization? 3) all unnecessary information been eliminated? Has 4) Do you have a special or promotional letter- fessional, eye-catching way to promote your club your way to promote eye-catching fessional, when expense additional avoid To Morgan. and the be member should to reprint, a club the time comes CH2 4/16/09 8:36 AM Page 23 Page AM 8:36 4/16/09 CH2 CH2 4/16/098:36AMPage24 The welcome letter The welcome letter GAINING MEMBERS: 24

GainingTHE WELCOME Members LETTERThe welcome letter fills outarafflecardwillbeinvited tojointheclub. or youmayholdadrawingwhere eachpersonwho This canbedonewithaguest bookatopenbarns names andaddresseswherever thereisanactivity. Other nameswillcomefrom clubeffortstocollect Morgan ownersandinquiriessentbyAMHA. addresses willcomefromthemonthlylistofnew greet themwithaclubwelcomekit.Someofyour potential members,youhavetheopportunityto group ofnewmembers. special AMHAlists.Eachprovidesapromising sources: horseshows,openbarns,expositions,and current onesmustbeatoppriority. growth, effortstorecruitnewmembersandretain For anyclubtomaintainhealthymembership 40) 39) Doesitmakeeasyforanewmembertojoin 38) Doesitgiveafreediscountoffertonewmembers? 37) 36) Doesitdescribememberbenefitsandprivi- 35) Doesyour"Welcome" kitgetmailedwithintwo 45) Justafterthemembershipexpires,doyou 44) Do 43) 42) 41) Whenever youhavenamesandaddressesof A club'smemberscomefromavarietyof Does itlistupcomingclubevents? Does itremindthememberofspecificaccom- Does itincludeaspecialofferinthe“P.S.” to Does itreinforceyourkeygoalsfortheyear Does yourfirstrenewalletterdescribemem- a committee? leges inaclearmanner? weeks afteramemberjoins? results oftheirmembershippromotionefforts? address theletterto“DearFormerMember?” lowing letters?(Don't!) entice memberstopayduesearly? ahead? plishments inthepastyear? bership benefits? you refertopreviousrenewalnoticesinfol- R ENEWAL W THE WELCOMELETTER ELCOME GAINING MEMBERS: L ETTERS K IT will makeyourjobthatmuch easier. be sentimmediately. Preparingthemaheadoftime things right.To beeffective,thesematerialsmust asts, buttheyalsotakethebreed seriouslyanddo members arefriendly, fun-lovingMorganenthusi- ity. Theywillletpotentialmembersknowthatclub materials, thoseyoudosendshouldbeoftopqual- ter. Clubmaterialswhichproveeffectiveinclude: important clubmaterials,includingapersonallet- )Try nottowriteaboutyourownMorgansinan 6) Donotapologizeforbeinglateinresponding. 5) Donothandwrite!Type allletters.Iftimeisshort, 4) Avoid "inside"terms;uselanguagenon-horsey 3) Don'toverdo.Limitthenumberofpieces 2) Limitletterstoonepage. 1) the followingadvice: 47) Who 46) Do Although youdonothavetosendallofthese • PersonalLetter • CalendarofClubEvents • ClubSalesList • ClubMembershipApplication • ClubMembershipDirectory In eachcase,yourwelcomekitwillinclude club anditsmembers,theycomefirst. introductory letter. You needtopromotethe the reasonsyouhaven'tgivenityet. Get onwithgivingthemtheinformation,not have acomprehensiveformletteronhand. people canunderstand. together. mailed andeithercliporstaplethemneatly Experience tellsusmanyclubscanmakeuseof ship newsisinyourpublication? ability inplanningyourmarketingpackage? package elements,timing,copy, andseason- you considertheoffer, price,package, is responsibleforseeingthatthemember- The welcome letter The welcome letter

25 GAINING MEMBERS:

GainingTHE WELCOME Members LETTERThe welcome letter CRIPT S ARAGRAPH ODY P LOSING B C OST P INAL F Aim to keep your sentences short, with a goal of your sentences short, Aim to keep be Material which has been included should Finally, a "P.S." always is effective. Studies have a "P.S." Finally, A “P.S.” shown it is the first thing people read. of your should reiterate the most important point next meet- letter or invite them to take action: "Our We'd ing will be on December 12th in Oswego. love to see you there!" Include: • Club activities • benefits Club membership • Club goals per paragraph. three to five sentences pitch. Encourage them to act This is your last sales farm, becoming a member, by visiting a local show or sleigh day. attending the upcoming enjoyment, knowledge, or Guarantee increased satisfaction. Warmly, Truly, Yours Should be either Sincerely, or Best Regards, punctuated with a Respectfully, signa- comma and always followed by a personal full name should be typed four ture. The signer’s lines below the closing. two lines indicated by typing "Enclosures" or Enc. below the typed name. ARAGRAPH —“Did you know that the P ALUTATION S IRST F Target the right audience—“The Morgan Target . .” horse excels in sport/pleasure/show . Make it easy to understand—“Are you look- ing for a way to enjoy your free time more?” Make it newsworthy— "How can you enjoy health club-style companionship on the back of a horse?" to the reader in a Make it believable—Talk conversational tone: "Here's how you can enjoy a Morgan horse more." Specifics—People love numbers: "...109 Morgan owners call us their club.” —"Friends, awards, competition, and Value Morgans, for only $10 a year!" The first paragraph introduces your club and Two to three blank lines will separate the salu- Two Mighty Morgan Club . . .” Current writing manuals indicate that the salu- Current writing manuals indicate that Capitalize on self interest—The “What's in it “Excitement, fun, and person- for me?” theory. Club al gain, that's what the Mighty Morgan offers you!” Provoke curiosity If you are doing an unpersonalized form letter, If you are doing an When preparing a form letter, limit the length to limit the length a form letter, When preparing The first item that is going to be noticed in a noticed to be that is going first item The • • • • • gives a quick preview. tation and first paragraph (double space). • tation will be punctuated with a colon in all cases, tation will be punctuated with a colon a comma excluding a first name. In that case, would be correct. paragraph. Use the ideas below to create the perfect • • "Dear Morgan Enthusiast" is the most common "Dear Morgan Enthusiast" and comprehensive term. one page. Additional information can be presented in can be presented Additional information one page. will of your letter The basic parts a club brochure. include: person's name, “Dear If using the Use their first always is correct. Mr./Mrs./Miss/Ms.” personally spoken to them. name only if you have packet is the personal letter. Time spent composing Time letter. is the personal packet will is personalized form letter that an effective across consistently. to get your message allow you CH2 4/16/09 8:36 AM Page 25 Page AM 8:36 4/16/09 CH2 CH2 4/16/098:36AMPage26 The club directory The club directory WHO ARE YOUR MEMBERS? 26

ClubTHE CLUBDirectory DIRECTORYThe club directory Information isstraightforward. • Thekey tocodesbesideeachnameiseasy • Member namesstandoutbybeingtypedin • In thiscase: ry follows.Theformatisan8.5"x11"page. names canbelistedonattachedpages. with roomtolistatleastfivehorses.Additionalhorse mation isbysendingamembershiprenewalform by phone.Themostefficientmethodtoobtaininfor- horses theyownistimeconsumingandcostlyifdone gender. Contactingmemberstofindouthowmany a formtolisteachanimal’s name,yearfoaled,and name indicatingwhetheritisforsaleoratstud. es eachmemberowns,pluscodesnexttothehorse's tion. Thedirectorymayalsoincludenamesofhors- Phone numberswillbethemostrequestedinforma- sites, andtelephonenumbersarearequirement. separate listismorelikelytobesavedforreference. mailed separately. AnewsletterlistisOK,buta This canbepublishedinoneofthenewslettersor type asimplelistofnamesandaddresseseachyear. Many clubswithlessthan40memberspreferto what typeofdirectorywillworkforyou. benefits. for membershiprenewal,andalistof tion suchasbylaws,futurityinformation,apage using thedirectoryformatusuallyincludeinforma- stud service,andstockforsalecanbeused.Clubs owned; specialcodesforservicessuchastraining, plicated bookletwithnames,addresses,andhorses of members'namesandaddressesoramorecom- open barns. bers’ horsesatfairs,shows,demonstrations,and ers. Directoriesalsomaybeusedtopromotemem- oping anetworkofbreeders,exhibitors,andown- or directorywillbeaninvaluableresourceindevel- Whether yourclubhas20membersor200,aguide find atthebottomofpage. capital orboldletters. An exampleofatypedmember/ownerdirecto- If horses'namesareused,membersshouldbesent Club membernames,addresses,e-mails,web- Here aresomeguidelinestouseindeciding A clubdirectorycanbeastraight-forwardlist T HE WHO AREYOURMEMBERS? T YPED THE CLUBDIRECTORY M EMBERSHIP L IST To saveroom,allhorseinformationmaybe • Thelistiseasilyupdatedbyinsertingnew • Ownernamesaresortedalphabetically, last • Ifhorsenamesarenotused,thereisstillan • When youhaveenoughmemberstoproducea booklet, youmayalsowant toconsideroffering for theyearmayalsobeincluded. rules, membershipbenefits, andimportantdates bylaws, futurityrules,officers,awardprogram professional services. locate farms,breedingstallions,horsesforsale,and this service.Itprovidesavaluabletooltohelp multi-page directory, bookletformatwillenhance listed ononelineinsteadoftwoasshown. names anddeletingunrenewedones. name first,makingthemeasytofind. codes. indication ofservicesofferedaccordingto If youhaveenoughmembers tojustifyaspecial Booklets willhavesimilarinformation.Club V= Visitors Welcome by Appointment, *For Sale T= Training Available, E=Equipment For For H=Horses Sale, Sale, KEY: M=Breeder, B=Boarding Available, L=Lessons Available, Noble Edition ClassicxTheFirst Cajun Classic114631JCreole ChS1988 ValleySpring xWindy Justin Acres HiHope Edition 087991ByThe First M15.1 1982 (201) 696-0521 M,B,T Morgans, 31White OakLane, Wayne,TBA NJ07470 BRAUCH TRACY Black River Bravo x An-Nel-Le Felicia Nobility's LeFay 0102056 ChM1985 M,H,B,V Smoky Deanna Meredith xEchjobrook *An-Nel-Le 025871By M14.2 Felicia 1974 (609) 298-0089 Nobility OakRidge Farm, Morgans, 2,Box RR 334,Columbus, NJ08022 PATRICIA BOHONKO xJadeUVM Justin Meadow Reveille Middlebush Topaz 0994339JChM15.0 1985 Corisor ofUpwey xPortledge Desire Albino Bay*Enterprise 018551 By M14.2 1969 M,B,H,V (201) 246-1590 or 873-3456 NJ08873 Middlebush Rd.,Somerset, Meadows 24Deerfield Farm, BERENYI LOIS Townshend xTownshend Melarry Vigmarcia Townshend 107211 Selector Br. G1896 Huntley Obadiah xStillwater Amora Tall 87490JBlk,G14.2 OaksJerimiah, 1983 (201) 427-7037 168 DeGray St.,N.Haledon, NJ07508 THOMAS ARNOWITZ T AMERICAN MORGAN HORSE ASSOCIATION HE B OOKLET 2001 M e mb D e r IRECTORY s The club directory The club directory

27 WHO ARE YOUR MEMBERS?

ClubTHE CLUBDirectory DIRECTORYThe club directory without an application may be sent a letter and a letter be sent may an application without form. information directory computer. or entered in a will be typed information. tions for accuracy of of the list on a CD will be word processing file must also A master copy taken to the printer. for future comparison. be kept by the club duce a proof copy. master list. Questionable new list against their entries will be cross-checked against actual applications. may be printed. date initially set. • alphabetically. Sort and file applications • passed, applications When the due date has • list will be checked against applica- The typed • members have been entered, a final When all • will typeset information and pro- The printer • will proofread the The club directory committee • Copy is returned to the printer for corrections. • A final copy should be presented to the club. • When final copy is approved, the directory • Directories will be sent to all members by the a file of all applications. Memberships received a file of all applications. Memberships directory needs. Print the due date clearly on directory needs. Print the due date clearly the form. in the directory. process membership applications and produce Base this on membership from the directory. the past years. and mailed. A Club Directory schedule and checklist are A Club Directory Large club directories should be produced Large club directories Booklets allow for a variety of formats, includ- allow for a variety Booklets • As memberships arrive, the treasurer will keep • • Design the membership application form to fit • Set a deadline for renewing memberships to be • how much time will be needed to Determine below. • the directory will be completed Select a date early in the club year. Encourage people to renew Encourage early in the club year. for inclusion. memberships early ing 4" x 9" stapled, 5" x 9" spiral bound, or 8.5" x bound, or 8.5" stapled, 5" x 9" spiral ing 4" x 9" paper. 11" stapled advertisements to members to defray printing costs. printing to defray to members advertisements produce and to typeset be needed help will Outside do and if you include advertisements the booklet software. to desktop publishing not have access CH2 4/16/09 8:36 AM Page 27 Page AM 8:36 4/16/09 CH2 CH2 4/16/09 8:36 AM Page 28

28 SAMPLE

MEMBERSHIP APPLICATION (CLUB NAME)

Name(s) ______Family Membership $____ Farm Name ______Individual Membership $___ Membership Application Address ______Junior Membership $______Phone ( )______

Names & Birth Dates of Family Members 18 years and under ______/___/______/___/______/___/___

Is this the first time you have been a club member? ___ Yes ___ No Would you be willing to volunteer with club activities? ___ Yes ___ No

Membership Application Do you have Morgan horses? ___ Yes ___ No If yes, please complete the rest of this form.

Club memberships run from January 1 to December 31. Dues must be paid by January 15 to be included in the Membership Directory. You do not need to own a Morgan to belong to (CLUB NAME).

Complete the lines below to include your horses in the Directory. List additional names on a separate page if needed.

NAME SEX COLOR YEAR FOALED SIRE DAM

KEY TO SYMBOLS AND ABBREVIATIONS: * -Denotes stallion standing at stud $ -Indicates a horse is for sale Sex: S= Stallion M=Mare G=Gelding Color: b=bay, br=brown, bl=black, ch=chestnut, gr=gray, p=palomino, bu=buckskin, d=dun, blch=black/dark chestnut Membership Application Make checks payable to: (Club Name). Mail this completed application to the Membership Director: (NAME, ADDRESS) or the Treasurer: (NAME, ADDRESS) SAMPLE MEMBERSHIP APPLICATION Membership Appli Club Brochure Club Brochure

29 SAMPLE CLUB BROCHURE

Club BrochureClub Brochure

Club Contact Information Contact Club club sales list. sales club

• List your Morgans for sale in our in sale for Morgans your List •

started in your Morgan experiences! Morgan your in started

Morgan horse. We will be happy to help you get you help to happy be will We horse. Morgan

Horse Expo. Horse

to learn more about America’s original breed, the breed, original America’s about more learn to

booth at the annual (expo name) (expo annual the at booth

Please call or visit one of our Morgan farms soon farms Morgan our of one visit or call Please

• Help promote Morgans in our in Morgans promote Help •

own just one! just own Morgan horse. Morgan

anyone who owns a Morgan can tell you, you can’t you you, tell can Morgan a owns who anyone enthusiasts of America’s wonderful America’s of enthusiasts

much fun you can have with your Morgan horse. As horse. Morgan your with have can you fun much ics we hold each year. each hold we ics

show exhibitors, trail riders, and riders, trail exhibitors, show

We invite you to join us today and learn just how just learn and today us join to you invite We

• Take part in the educational clin- educational the in part Take •

Our members are owners, breeders, owners, are members Our

trail riding. trail

Today, (name) has # members. # has (name) Today, world-caliber carriage driving, reining, jumping, and jumping, reining, driving, carriage world-caliber

Morgan show. Morgan arena of competition, from horse shows to Dressage, to shows horse from competition, of arena

Morgan at our (show name) (show our at Morgan athletic abilities make them champions in every in champions them make abilities athletic

Morgans. • Have fun competing with your with competing fun Have • dispositions make them easy to love and enjoy. Their enjoy. and love to easy them make dispositions

our members to fully enjoy their enjoy fully to members our family members. Their wonderful personalities and personalities wonderful Their members. family

sound, intelligent, beautiful horses who are valued are who horses beautiful intelligent, sound, mote the Morgan breed and to allow to and breed Morgan the mote

the “newsletter name.” “newsletter the

Morgans have made their reputation for being for reputation their made have Morgans

was formed in XXXX to help pro- help to XXXX in formed was

• Receive our (monthly) newsletter, (monthly) our Receive • In more than two centuries since that time, that since centuries two than more In

The (name) Morgan Horse Club Horse Morgan (name) The

Morgan. Morgan.

of our founding sire, “Figure,” later known as Justin as known later “Figure,” sire, founding our of

Ride

T he Morgan horse began in 1789 with the birth the with 1789 in began horse Morgan he

• Join our annual Morgan Trail Morgan annual our Join • H C LUB ORSE

As a (club name) member, you can you member, name) (club a As

H M

ORGAN ORSE

A T M B MERICAN HE ORGAN ENEFITS

( T ) C HE NAME LUB Insert a club photo here photo club a Insert CH2 4/16/09 8:36 AM Page 29 Page AM 8:36 4/16/09 CH2 CH3 4/16/09 8:36 AM Page 30

Chapter Three Chapter Chapter ThreeChapter Three Chapter Three Chapter Three

Chapter Three CHAPTER III Chapter Three Chapter Three

NON- COMPETITIVE

ACTIVITIES Chapter Three Chapter Three

Chapter Three Chapter Three Chapter

Chapter Three Three Chapter

Chap Three Chapter Volunteers Volunteers

31 VOLUNTEERS VolunteersVolunteers People who contribute time should be given People who contribute time should be Occasionally a helper will make a mistake. DO Occasionally a helper If your event has a food stand, provide your has a food stand, If your event are When all helpers do show up and extras to each Also make a point to introduce them In organizing a volunteer pool from which to volunteers with tickets for a free burger or sand- with tickets for a volunteers an If you are at chips, soda, and dessert. wich and work out a deal with food event where you cannot chest with beverages and vendors, fill up a cooler for those especially hard- snacks. Another idea at club shows is to ask local working volunteers donate gift certificates to the restaurants if they can for being listed. Passing these event in exchange volunteers will be especially certificates on to wrap up a hard day. appreciated as they hard on them. All they should NOT come down and thanks. receive is a smile, constructive input, the only sin a helper can commit is not Remember, showing up. unused. available, do not send anyone away challenging. Double up on jobs that are taxing or Another alternative is to split shifts. done in the public acknowledgement. This is best at least one program. Attempt to secure volunteers One to two weeks month in advance of your activity. there. prior to the date, verify that they will be to officials, and to the audience wherever other, such as a spe- possible. Give volunteers an incentive fees at cial party or small thank you gift of reduced This is another legitimate expense the next activity. Thank you notes after to be borne by the activity. the event always are appreciated and the volunteers are more likely to come back again. Another way of rewarding volunteers is to suggest a potluck sup- per/picnic to take place after the event. are coddle, encourage, enter- the key words draw, tain, and reward. More activities die due to burnout and lack of enthusiasm than from lack of funds. Cultivate your volunteers as carefully as you would cultivate a customer; don't pinch funds by denying or benefits, and you will have them food, publicity, a ready supply of help for future activities. VOLUNTEERS What can you do to keep your help? Obtaining help the first time usually isn't a prob- In addition to lists from membership renewals, In addition to lists from membership Recruiting help is best done through the Recruiting help is best done through ORGANIZE your help. For jobs that will have ORGANIZE your help. For jobs that As an organizer, your goal is to present good your goal is As an organizer, Unless you are super-human, you need help to Unless you are super-human, 1) Be nice to them 2) Feed them 3) Give credit where due 4) Allow for volunteer breaks lem. The challenge is to get them to come back. smaller clubs can pick up the club’s membership smaller clubs can pick up the club’s list and call each member to recruit help for last minute events. The Internet has become an espe- cially valuable tool to use in letting fellow Morgan the owners know what is going on. However, to say “Yes” majority of potential volunteers won’t a request for help unless you pick up the phone and speak directly to them. Unless you know them “Not this time” to an easy to say, all too well, it’s impersonal e-mail, whereas a phone call lets them know you are genuinely interested in their help. grapevine. If your club has planned ahead, each grapevine. If your club has planned membership application will include a list of year’s to check off club events for the year and a place Be sure to which ones they would like to help with. clinic, exposition, include the names of each show, dealing. As or fair with which the club will be volunteering memberships come in, the names of as the event members should be organized, and called to see approaches, they can be individually much time what jobs they can help with and how can recruit they will contribute. Chances are you their family members at the same time! a number of helpers doing the same thing, appoint a number of helpers doing the same thing, a leader who is familiar with the job. events. A plentiful supply of volunteers is essential events. A plentiful activities and having enough to running quality energy left to do it again. hold a successful activity. And of course the best And of hold a successful activity. kind is free help! The best clubs strive to hold as many activities as as many activities clubs strive to hold The best are of activities will attend. A variety members one but there is on the following pages, described event that merits a chap- ingredient to a successful information was available— ter of its own if the VOLUNTEERS. Three CH3 4/16/09 8:36 AM Page 31 Page AM 8:36 4/16/09 CH3 Ch Th CH3 4/16/098:36AMPage32 Hosting a Clinic Hosting a Clinic HOSTING A CLINIC 32 Hosting a ClinicHosting a Clinic graphic area. participants fromoutsidethe clubandalargergeo- interest tothehorseindustry atlarge,itwillattract fewer localpeoplewillattend. However, ifitisof frozen semen. petitive trail,breeding,artificialinsemination,and pleasure, carriagedriving,reining,endurance/com- obstacle work,hunter/jumper, Dressage,western horse whisperers,clickertraining,equitation, Randomlycallmembersforafasterresponse. 2) Runasurveyintheclubnewslettertoverify 1) est numberofpeople.To dothis,youcan: Choose atopicthatwillbeofinteresttothegreat- five bases. Whowilltheclinicianbe? 5) Arethenecessaryfacilitiesavailablewithplen- 4) HowmuchleadtimedoIhavetoprepare? 3) Canweaffordtoorganizeandadvertiseitif 2) Isthereanaudienceorneedfortheclinic? 1) these questions: future events. with enoughtocoverexpensesandhelpfund preparation helpsensuretheclubwillcomeaway as mucheffortandorganizationashow. Proper with preparation.However, aclinicinvolvesalmost elaborate asyoulike.Theseguidelineswillhelp itself andevenmakeaprofit.Itcanbeassimpleor the students,sponsors,andauditors. Successful clinicsbenefiteveryone:theclinician, one ofthebestmethodsforMorganpromotion. educate othersinthehorsecommunity. Clinics are Clinics areanidealwaytogathermembersand Remember themorespecialized thetopicis, Various typesofclinicsincludebasichowto’s, interests. The followingoutlinewillhelpyoucoverthese for obstaclesiftheyarepartoftheclinic? seating, stablingforvisitinghorses,androom ty ofroomfortrailers,spectatorparkingand does notpayforitself? When preparingtohostaclinic,askyourself When runcorrectly, aclinicshouldpayfor T P OF YPE HOSTING ACLINIC C LINIC )Lookinequinemagazinesforcontactsandusecli- F) Askaround. Memberswhohaveattendedprevi- E) ThelocalCountyExtensionOfficecanfurnish D) TherosterofUSEFMorganjudgesaswell C) TheAMHAProfessionalCommitteehasalist B) Equinesportorganizations canbeawonderful A) more toseeaadvancedclinicianinaction. enced peoplewillbewillingtotravelandspend still providebeneficialinformation.Moreexperi- horses, alocalpersonwillloweryourexpensesand who tochoose.Ifyourparticipantsarenew your audienceintoconsiderationwhendeciding charge morethanforalocalhorseperson.Take Getting awell-knownclinicianwillallowyouto )Expenses A) C) Avoid schedulingdatesthatwillconflictwith Agreeupon fees,dates,travelexpenses,and B) Discuss yourrequirementswiththepotential A) L nician listsfromequinetradefairs. ous clinicsoftenareabletonamegoodinstructors. health care,exercise,foaling,etc. the namesofuniversitystaffforclinicson on theirtrainingspecialty. they canprovideexcellenteducationalclinics website. Sincemanyjudgesalsoaretrainers, equitation judgescanbefoundontheAMHA of instructorswhogiveclinics. area. ter ofqualifiedcliniciansinyourgeographic resource. Theyareusuallyabletosupplyaros- other horseactivitiesinthearea. expenses. she doesn’t makeit,youwillbereimbursedfor receive acopy. Consideraclausethatifheor both theorganizerandclinician,eachofwhom that spellsoutalltheterms.Haveitsignedby accommodations. Executeawrittencontract clinician. CT A OCATE • Facilityrental • Printingandmailingcosts of announcement • Meals • Overnightaccommodations • Travel expenses • Clinicianfees C NATTHE ONTACT P EAEA REPARE W ELL -K NOWN B C UDGET LINICIAN C LINICIAN Hosting a Clinic Hosting a Clinic

33 HOSTING A CLINIC Hosting a ClinicHosting a Clinic PPLICATION LINIC C & A OUR ORM OLUNTEERS Y F V HEET S ECRUIT UBLICIZE R P NFORMATION 1) Select a bright eye-catching background and 1) Select a bright eye-catching background attention. design. Colored paper and graphics draw qualifications and 2) Emphasize the clinician’s experience. 3) Identify the type of clinic. 4) Date and time (rain date also). 5) Location (and directions). 6) Format (classroom, group sessions, private lessons). 7) Sponsor name 8) Contact person's name, address, telephone e-mail, and website. number, 1) Mailing labels of nearby Morgan owners can be ordered from AMHA at no charge. 2) Use membership rosters of nearby clubs. 3) Send the dates and information for your clin- ic to AMHA for publication. Send this at least six weeks before the month you want it to appear. 4) Send press releases to local newspapers, participating if they would lend their assistance. help. organizations to see if their members could 1) Registration 2) Concession tables 3) Stabling assistance equipment 4) P.A. 5) Parking 6) Set up and tear down 7) Runners 8) Gate people 9) Mailings I A) Prepare promotional flyers. B) Distribute flyers. Be sure participants won’t lose the details of the lose the won’t Be sure participants the application. Keep they return the event when Include of paper. on a separate piece information accurate directions, and ameni- dates, times, fees, stabling, and availability of ties such as lodging, If they need to bring a chair, food concessions. itself should include include that! The application disclaimers. A) not be interested in Ask club members who may B) Contact local Pony Club, 4-H, and other equine C) Some tasks that need volunteers include: for coverage) organizers • P.A. system rental (optional) system • P.A. club policy your (check insurance • Liability participants and and beverage for Food • (optional) • Stabling the TV and VCR/DVD will be easily visible to everyone by having them elevated on an appro- priate stand. on hand and arrange for their services. phone and speakers. If indoors, determine if you need to improve the lighting. is shelter nearby that the participants can reach for shelter from unexpected storms. numbers for veterinarian, ambulance, and fire, as well as arrange for pulling any vehicles that get stuck in muddy field parking if it rains. geographic area. avail- 1) Check facility offerings (ring size, stall toilet facilities, parking, etc.) ability, often can obtain 2) Negotiate rental price. You a facility at no charge by giving free publicity. partic- 3) Prepare a list of accommodations for numbers, ipants, including names, telephone and room rates. review it 4) If the facility is your own or rented, would carefully before the event for things that ditches, be hazardous to strangers. Drainage horses or machinery that could be run into by played on by children, loose fencing—all should be addressed to prevent any accidental injuries. • Clinic fees • Auditor fees if charged • Food and beverage sales • Sale of club promotional items Determine if the club will pay the clinician over Determine if the club F) videos, be sure If the clinician will be showing E) Decide if you will have a video or photographer D) Organize your sound system including micro- C) sure there If the clinic will be held outdoors, be B) Prepare a list of worst-case scenario emergency Arrange for Facilities participants’ A) Locate a facility central to your and above his or her stated fee for travel, food, and and above his or her if the event is cancelled for lodging, or a “kill fee” whether the club will any reason. And determine fee if the event a participant’s refund part or all of or the fails to appear, is cancelled, the clinician participate. get sick and can’t horse or participant B) Income CH3 4/16/09 8:36 AM Page 33 Page AM 8:36 4/16/09 CH3 CH3 4/16/098:36AMPage34 Trail Rides/Drives Trail Rides/Drives NON-COMPETITIVE TRAIL RIDES & DRIVES 34

Trail Rides/DrivesTrail Rides/Drives )Ensureparking,camping,andstablingarea. F) Ensureparkingwithpicnicarea. E) Ensuretruck&trailerparkingwithwater D) Choosetwodatesfortheride(includeapri- C) Requestafeeschedulefromthepark. B) Contactthestateparksystem,Departmentof A) Location andFacilities or multi-dayride. Event mayrangefromanafternoontoaweekend Dates andDuration drive: sary planshavebeenmadeforasuccessfulrideor and effort.Thesestepswillensurethatallneces- enjoy Morgansinanon-showsetting. Trail ridesordrivesareagreatopportunityto )Contactyour club'sinsuranceagent. B) ContactUSEFforinsuranceinformation. A) access. mary dateandaraindate). preserves. Natural Resources,localestates,orwildlife Most clubridesrequireaminimumofexpense of yourclinic. 1) Arrangeforliabilitycoveragethedate(s) and thevariousInternetequinemagazines. CalendarofEvents, the clubpage,AMHA 8) PostnoticesonInternetdiscussiongroups, friends. if theycannot,maymentiontheclinicto 7) Callpeopleandinvitethemtoattend.Even 6) Distributeclinicflyersat: evision stations. 5) Sendclinicinformationtolocalradioandtel- tions atleasttwomonthsbeforethedate. equine organizations,andareapublica- f) Vet offices e) Barnsandlessonstables. d) Horseshowsandcurrentevents c) Equineorganizations b) Ridingclubs a) Tack shops A RNEFOR RRANGE NON-COMPETITIVE TRAIL I RIDES &DRIVES NSURANCE )Distributepressreleases. C) Sendoutpromotionalflyers. B) Runnoticesintheclubnewsletter. A) Publicize Foodiscateredbycharitableorequine organization. D) Non-riding clubmembersorganizeabarbecue C) Ridersbring potluck. B) Riders bringtheirown. A) Meal Plan ed amongthetoppokerhands. the trail.Atendofride, thejackpotisdivid- cards insealedenvelopesat specifiedstopsalong fee goesupto$30. the ride.Afteraspecifieddeadline,registration is fortheorganizer, theother$10isjackpottedfor Riders pre-registerwitha$20fee—$10ofthefee )Besureparticipantsleavewithsomethingin A) Travel delays C) Badweather B) Clinicianillness A) or similarmeal. During theride,participants receiveplaying have anyotherlocalregulations.Bespecific. you requireCogginstests,healthpapers,or show up,putthatinwriting.Alsoindicateif inclement weatherorfailureoftheclinicianto 3) Ifthereisarefundpolicyincaseof the activitiesinvolved. 2) Besuretheclub'sliabilitypolicywillcover ready intimefortheclinic. literature.Havematerial club, andAMHA the farm’s brochure,informationfromyour hand. Thiscanbeabrochurefromtheclinician, E TBIHA STABLISH T M RAIL ORGAN R IDE "R P AINY ROMOTION V ARIATIONS D AY P LAN " Trail Rides/Drives Trail Rides/Drives

35 NON-COMPETITIVE TRAIL RIDES & DRIVES

Trail Rides/DrivesTrail Rides/Drives ID A The ride will cover a specified distance. The trail The ride will cover will be used. Only one Multiple decks of cards poison ivy, mosquitoes poison ivy, Surgical tubing—tourniquet pads Telfa Band-aids Gauze First-aid cloth tape Scissors Tweezers 2 clean washcloths Syringe for cleaning wounds Q-tips Betadine Antibiotic first aid cream Anti-inflammatory lotion for Sandwich bags for ice pack Emergency Information Card Hard hat Sunscreen Bug repellent Flashlight Leather punch Change of clothes Jacket Raincoat Sunglasses or visor Chaps or leg wraps Leather gloves Heavy blanket Pocket knife Lighter or waterproof matches Canteen paper Toilet IDER IRST best for traffic control. A person familiar with the familiar A person control. for traffic best the rear. up another brings while should lead, trail get- of people eliminate the possibility This helps through the card Riders must go ting lost. ARE NOT allowed in single file. Riders exchanges trail! All envelopes swap cards on the to open or line to ensure this. at the finish will be checked half mile. Riders must wear should be marked every Hard hats are recommended. heeled riding shoes. per person. poker hand is allowed F ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ R ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ WHAT TO PACK WHAT RAILER & T remove loose shoe electrical tape, wire Tool kit—pliers, screwdrivers, wrenches, Tool Wheel blocks for trailer Plastic-coated wire for emergency wiring Tie-downs Flashlight Gas can 1 gallon of water for radiator Shovel—clean up & fire pit Rake or broom to clean trailer Spare car keys Hay net 1 for trail) 2 hoofpicks (1 for trailer, Bug repellent Leg wraps Cooler for hot horse & treating shock Blanket or sheet Saddle pad Spare girth 2 bridles Saddle cutters Wire to Hoof trimmer or hammer & screwdriver 3 lead ropes Spare halter Twine Saddlebags Canteen Long rope Hobbles Spare stirrup leather 2 buckets ORSE Payback scale: Payback $40 splits $60, Jackpot $100 $40 splits $65, $45, $150 Jackpot $45, $35 splits $70, $50, $200 Jackpot $50, $40, $30 splits $75, $55, $250 Jackpot $80, $60, $55, $45, $35, $25 $300 Jackpot splits $65, $60, $50, $40, $30, $20 $350 Jackpot splits $85, at a specified time after Riders are briefed RUCK T ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ H ❏ which they and their horses are subject to a safety which they and their the camp at five-minute inter- check. Groups leave is discouraged for safety vals. Riding individually two to four riders usually work reasons. Groups of CH3 4/16/09 8:36 AM Page 35 Page AM 8:36 4/16/09 CH3 CH3 4/16/098:36AMPage36 Morgan Sale Morgan Sale ORGANIZING A MORGAN SALE 36 Morgan SaleMorgan Sale on aproratedbasistoeachhorse. separate account.Thetotalcanthenbeallocated Security • Decorations • Insurance • Auctioncatalogs • Postageandthetelephonebills • Fix-upprojectsifthesale isheldonafarm • Veterinary services • Personnelneededtorunthesale(auctioneer, • Foodandbeverages • Equipmentandspacerental • Advertising • The costsinvolvedinrunningasalewillinclude: horse. should reflectthecurrentmarketvalueof est pricethatwillbeacceptedforabid.Thereserve reserves maybesetoneachhorse.Thisisthelow- quality andsaleability).Forconsignorprotection, the animalshaveallbeeninspectedbyavetfor are assembledforpotentialbuyers(Atanysale, also anadvantage. When ahorsemustbesoldquickly, thesesales are pitality, etc.isspreadamongalltheconsignors. In aconsignmentsale,thecostofadvertising,hos- dle preparationandpromotion. sign theirhorsesandallowthemanagementtohan- run asconsignmentsales,whereindividualscon- geographic areas.Inmostcases,publicsaleswillbe the breedanddrawsMorganownersfromdistant weekly publicauctions. production, consignment,andselect,aswell Sales comeinmanyforms:dispersal,reduction, You should startorganizingasaleatleastsixmonths A recordofallsalecostsshouldbekeptasa (fences painted,roadsrepaired) clerk, ringmen,bidtakers,cashiers) At consignmentsales,adiversegroupofhorses The publicsalesformatattractsnewpeopleto ORGANIZING AMORGANSALE C ONSIGNMENT O RGANIZATION C OSTS S ALES and incatalogswhicharemailedbeforethesale. tant tohavebreedpromotionalmaterialsatthesale back thenextyear. Forthisreason,itisalsoimpor- visit, theyareimportantbecausemaycome a minimumofthreemonthsinadvance. advertisements ineachpublication.Thisisusually tant toallowtimeinplanningthesalehavetwo so farinadvanceofpublicationdates,itisimpor- word-of-mouth. Becauseadvertisingdeadlinesare tisements inprintandbroadcast,media,flyers, Buyers willbeattractedtothesalethroughadver- immediate accesstoatrailer. ments shouldbemadeforbuyerswhodonothave tificates shouldbegiventothebuyer. health certificates,Cogginstests,andbreedingcer- should beavailableforimmediatetransferandall small mishapsareavoided.Registrationpapers also willassistinsettlinganydisputesoverbidding. the biddingoncassettetoserveasalegalrecord.It horses, makingabuyer’s market. with toomanyanimalsyourunoutofbuyersbefore enough tomakeitworthpeoples'timecome,but considered anabsolutemaximum.Ideally, you need sale shouldaimforatleast30consignments.Fiftyis in advanceoftheplanneddate.To meetexpenses,a lecting debts,obtainingclear registrationpapers, receipts. Thesalewillnotbe responsibleforcol- minimum feeplusapercentage ofthegross running afoodstand,etc. also beneededforsettingupchairs,parkingcars, neaten thebarn,andhandlehorses.Helpmay horses. soundness andbreedingconditionsofconsigned narian incaseofemergenciesandtoevaluate der attention.Salesmayalsowanttohireaveteri- important toreadthepedigreesandmaintainbid- especially Morgans.Amasterofceremonieswillbe for thesale.Theauctioneershouldknowhorses, You willneedtohireanauctioneerandringman Although newcomersmightnotbuyonafirst As acourtesy, transportorboardingarrange- In managingthesale,plannersmustensurethat During thesale,itisstandardpracticetorecord Fees forthehiredstaffshould bebasedona Additional personnelwillbeneededtogroom, M A DVERTISING ANAGEMENT Morgan Sale Morgan Sale

37 ORGANIZING A MORGAN SALE Morgan SaleMorgan Sale RESENTATION P A pre-sale parade can be used to show the A pre-sale parade they If horses are ridden during the bidding, sire, dam, age, sex, training, and consignor. Lay all Lay consignor. and sex, training, dam, age, sire, in a suit- them and organize a table out on the cards hors- between sales of Consider the time able way. so that there is time by the same person, es owned each horse. to prepare for the consignor sale should be presented in its Each horse in the be presented on they should own element. Ideally, in a pit as seen at livestock auc- a stage, rather than the horse look bigger and bet- tions. This will make ter to the bidders. The ring should be horse to its best advantage. horses to be ridden at all three large enough for the time should gaits and driven. A pre-sale inspection through also be planned, to allow bidders to walk must be on the barn and examine each horse. Help and answer hand to take the horse from the stall any questions. has fin- should be stripped of tack before bidding ished. Horses should be in show ring condition. ATALOG C ALE S To organize the order of horses, make an index To The order of horses in the catalog is important. It also will describe the terms and conditions of It also will describe card for each horse. This will list the animal name, card for each horse. This will list the The first two or three should have the quality to set The first two or three should have the at wide a tone. Less desirable horses are spaced horses at the intervals. There must also be some top end of the sale to hold bidder attention. the sale, the pedigree, and description of each the sale, the pedigree, horse with good photographs. A well-produced sale catalog will draw bidders. It will draw bidders. sale catalog A well-produced a list of horses or simple photocopied may be a bloodlines on glossy with photos and fancy catalog The catalog should answer as many questions paper. as possible, including: • and time Sale date • with directions and a map Location • hotels and restaurants Nearby • of the sale management numbers Telephone and settling disputes between consignor and buyer. and consignor between disputes and settling CH3 4/16/09 8:36 AM Page 37 Page AM 8:36 4/16/09 CH3 CH4 4/16/09 8:36 AM Page 38

Chapter Four Chapter

Chapter Four Chapter Four Chapter Four Chapter Four Chapter Four Chapter Four

Chapter Four CHAPTER IV

NEWSLETTERS Chapter Four Chapter Four

Chapter Four Chapter Four Chapter

Chapter Four Four Chapter

Cha Four Chapter The Newsletter The Newsletter

39 THE NEWSLETTER The NewsletterThe Newsletter tences or less and IPS T RITING W Type size should be 10 to 12 point for text, 10 to 12 point for size should be Type a quality that will be scanned at Photos should consider these points: write effectively, To type of minutes reading top examples of the will find the time article you plan to write. You exam- well spent. Note: Start collecting these ples now for your file. have and before writing. Start with what you add thoughts as they come. you on paper as possible, even if you realize the per- have misspelled a word or failed to find all the fect phrase. Remember: you can make changes necessary when copy-editing. Strive for tricks and pretentious phraseology. horsey "inside" clear and concise writing. Avoid terms that readers might not know. "What is this about?" busy and want to know, Don't write in a mystery story fashion. You'll save time with this approach. stand. Spend time getting the answers before you write. telegram. Chances are, the less the telegram costs, the more effective your message will be. Limit paragraphs to three sen sentences to 20 words or less. about? What is it about? Where did it happen? Why was it done? When did it take place? headlines can range from 14 to 24 point or larger. can range from 14 headlines is 72 to 133 dots-per-inch reproduce well, which and professional print shops. for most photocopiers if you add a photos will look more polished Your border to outline the image one-point “frame” your screen. The frame utili- when you place it on page-design programs. ty is on the menu of over how Even the best writers sometimes agonize to start work and get their point across. • Prime the pump. Before writing, spend several • Don't wait until all your thoughts are collected • with a minimum of pauses. Get as much Write • trying to impress readers with stylistic Avoid • Get to the point. Remember that readers are • Don't try to write about what you don't under- • Pretend your message must be sent as a paid • Start articles with the five "W's." Who is it THE NEWSLETTER THE URPOSE ONTENT P C RODUCTION P Pages should be designed with two to three Special feature articles may be reprints from Special feature articles may be reprints Farm news and new member introductions States Equestrian Federation, American Horse States Equestrian Federation, horse organizations. Council, and other with each other. A newsletter should: columns. These are easier to read than single columns across the page, and they also allow more type to fit. With the advent of personal computers, putting a the With Gone are newsletter together has never been easier. the days of wax, exacto-knives, and rollers. You can compose your newsletter on programs as basic or spend a bit more for pro- as Microsoft Word, grams such as Publisher or Quark Xpress, which run in the $700 range. Whatever program you are using, you will want to apply these elements of design: other magazines and newsletters. (See section on other magazines and newsletters. (See or true, copyright permission.). Stories, fictional Include written by youth or adults, are interesting. meeting AMHA Board members and club board readers keep minutes. All are details that will help world. in touch with each other and the Morgan AMHAInvite your region’s Board member to sub- mit letters on actions the AMHA Board is taking following each quarterly meeting. may appear on a regular basis. Be sure to include a may appear on a regular basis. Be sure news. note requesting that readers contribute • Relay significant Morgan industry events. • Promote Morgans, club, and Morgan events. in a A good newsletter should convey information It need not be a fancy concise manner. clear, to read. newsletter format, but it should be easy • events. Promote upcoming • news from AMHA, United Share important • a vehicle for readers to keep in touch Provide A good newsletter should serve as a communica- should serve A good newsletter be both rewarding Creating one can tion channel. and fun! CH4 4/16/09 8:36 AM Page 39 Page AM 8:36 4/16/09 CH4 r Four Ch F CH4 4/16/098:36AMPage40 The Newsletter The Newsletter THE NEWSLETTER 40 The NewsletterThe Newsletter cessing foranominalfee. offer servicessuchascollating,mailing,andpro- vocational trainingfacilities,andsomeprisonsoften have knowledgeablestaff.Centersforthedisabled, top publishingfirmsrentequipmenthourlyand in-house printingdepartments.Commercialdesk- to usetheirequipment.Largecompaniesmayhave your newsletterasaclassprojectorgiveyoutime schools withgraphicartsprogramscanproduce inexpensive locations.Collegesandtechnical ing, layout,andgraphics,canbefoundinseveral obtaining newmemberinformation. ads andadpayments,updatingaddresslists,or assigned includegatheringfarmnews,collecting shared withothers.Othertasksthatcanbe printed, andmailed.Theseresponsibilitiescanbe ing storiesandgettingthenewslettercompiled, tion. Thisincludestakingresponsibilityforgather- in makingthejobanenjoyableandrewardingone. delegating responsibilitiesearlyoncangoalongway solely ontheeditor’s shoulders. It oftenisassumedthatanewsletter’s weight rests material corrections. language andthatnoquestionsexistregarding bols willensurebothpartiesarespeakingthesame better thanone.Usingstandardproofreadingsym- help intheproofingstage,astwosetsofeyesare be ofgreathelp.Italwaysiswisetoenlistanother’s puter withspellingandthesauruscapabilitieswill All materialshouldbeproofreadforerrors.Acom- ads needsverylittlewhitespace. the otherhand,shortcolumn foundinclassified will needthemaximumamount ofwhitespace.On ably. Alineoftype goingallthewayacrossapage Your eyeneedsthispathofwhitetoreadcomfort- more spacebetweenlonglinesthanshortones. the lines.Aruleofthumbforlinespaceistoleave Line Spacing,andLength. Design termsyouneedtoknowincludePointSize, Help fortechnicalproductionworksuchastyp- An editor’s jobistooverseenewsletterproduc- Burnout isthebiggesthazardforaneditorand Line space,or“leading,”isthespacebetween P ROOFREADING D L ESIGN ABOR neat, professionalappearance. the samethroughoutnewslettertoproducea your nextissue.Keeplinespaceandtypesize words, paragraphs,orevenarticlesyoucanusein way tomakethingsfit.Instead,cutunnecessary squeezing typetogetherisNOTaneconomical If youareshortonspacewhentypingyourpages, between thecolumns.Thisiscalleda"gutter." more thenonecolumn,awhitespacewillbeplaced to therightedge.Whentypingnewsletterin play. Itisthedistancefromleftedgeofa column (3 pt.whitespace). 12-point typeface,15-pointsoflinespace 12-point typeface,15-pointsoflinespace 12-point typeface,15-pointsoflinespace (no whitespace). 12-point typeface,12-pointsoflinespace 12-point typeface,12-pointsoflinespace 12-point typeface,12-pointsoflinespace points high,withlargersizesof24to48forheadlines. al work,mosttypesizesaregoingtobe1012 Point Sizeistheheightofyourtypeface.Foreditori- headlines adding“color”toyourpage. will onlyhavetextwithnophotos,clipart,or less-formal, morefriendlylook,andgoodifyou have alotofmaterial.Theraggedparagraphis cleaner, moreeasytoreadlook,especiallyifyou writer, is“ragged.”Justifiedparagraphscreatea The unevenmargin,suchasyougetonatype- be hyphenated.Thetextinthisguideisjustified. Remember thatajustifiedparagraphwillneedto columns orleavethem“ragged”ontheright. type sizeneeded,youwillneedtojustifythe Once youhavedecidedthenumberofcolumnsand Line Lengthisthefinalfactorthatcomesinto Examples: P J T UTTING USTIFIED YPE (F ONT I T P T ARAGRAPH ) S OGETHER TYLES The Newsletter The Newsletter

41 THE NEWSLETTER The NewsletterThe Newsletter will be ORMAT F determined by the size of the paper used and the method used to fasten it. These methods include fastening the left of each sheet margin or fastening the center and folding the page over. Newsletter formats 11” x 17” saddle stitch 11” Arial (san serif) Arial (san (sans serif) Chicago (serif) Courier Futura (sans serif) serif) Helvetica (sans Palatino (serif) (serif) Times 5.5" x 8.5" saddle stitch (8.5" x 11" page stapled 5.5" x 8.5" saddle stitch (8.5" x 11" page on left 8.5" x 11" side stitch (8.5" x 11" stapled 8.5") 11" x 17" saddle stitch (folded to 11" x x 7") 8.5" x 14" saddle stitch (folded to 8.5" Selecting one of these for your club's newsletter Check Postage costs must also be considered. received If you like the appearance of something you There are four common sizes of newsletter formats: There are four common on center fold) margin or left corner) will be will determine what size paper your articles be processed copied on and how the pages will after being printed. for infor- with your local post office for rates and or greater. mation on bulk mail for mailings of 200 size. in the mail, note the measurements and letter point or above. Other styles of sans serif include sans serif styles of Other or above. point Optima. and Helvetica, Chicago, Futura, 8.5” x 14” saddle stitch

36, 72 IZES S

24, OINT P 18,

8.5” x 11” side stitch 8.5” x 11” 60,

14, 12,

8.5” x 11” saddle stitch 8.5” x 11” A sans serif type style like Helvetica or Arial A sans serif type style like Helvetica Type style should be Type “serif” style for readabili- , 10, are made of clean lines and are most appropriate are made of clean lines and are most text at 14 for small amounts of text, headlines, and ty. The two divisions of type style are serif and ty. and include sans serif. Serif is easier to read in text, and Bookman, Century Old Style, Courier, Times, the “serifs” Garamond. They are distinguished by which are the small lines, for on each letter, instance, on the top of “X”. You also need to choose font styles. The temptation also need to choose font styles. You is to try as many styles as with computer access this may be fun, it also cre- look appealing. While A rule of thumb in doing page ates a cluttered page. than three type styles. The layout is to use no more Select to your entire newsletter. same should apply to use for one font to use for text and a second font two styles. headlines. Do not deviate from these photo cap- Additional styles may be selected for writers tions (or cutlines), by-lines which identify used from, or where magazines stories are being and so on. and to list club officers, calendar dates, 48, 5 CH4 4/16/09 8:36 AM Page 41 Page AM 8:36 4/16/09 CH4 CH4 4/16/098:36AMPage42 The Newsletter The Newsletter THE NEWSLETTER 42 The NewsletterThe Newsletter ) Whenworkingwithaspread(atwo-page fea- 8) Scaleandpositionyour imageswithinthecol- 7) Iftryingtoaddcolorandlifeapage,think 6) Keepinmindwheretextisgoingtoberela- 5) Placingphotosasymmetricallyaroundthepage 4) 3) Ifseveralsmallpicturesneedtobeused,donot The newsletter'scoverneedstograbreader 2) Selectyourstrongestimage.Thisshouldbe 1) to impartthemessageofyourtexteffectively. ten rulesofthumb,youcancreategreatvisualeffects well asdrawinghimintothestory. Bythefollowing visual impact,providingabreakforthereader, as When facedwithpagesoftext,photoswillcreate your newsletterwithwordprocessingprogram. er resolutionduringthescanningprocess. will defaultto72dpiunlessdirecteduseahigh- screen of300dpiisused.Mostcomputerscanners inch) isgood.Foramagazinequalityimage, copied newsletter, ascreenof72dpi(dots-per- the abilitytoselect“resolution.”Foraphoto- effect. Work thepagestogethertocreateone one sideortheother. Thiscausesalop-sided ture) becarefulnotto"weight" thevisualsto caption intheremaininghalfcolumn. columns, useoneandahalf,placephoto the structure.Ifanimagewillnotcrosstwo umn widthsofyourpagesotheywillemphasize the imagesrelatetooneanotherintheme. larger onefordramaticeffect,butbesurethat contrast. Matchasmallimagewithmuch forced tobacktrack. photo appearstwopageslater, readersare possible tothetextwhichtheyrefer. Ifthe tionship toyourimages.Keepvisualsasclose especially whenmanyphotosareused. Symmetrical arrangementscancreateorder, can createenergyandbevisuallyenticing. but toomanywilldisruptthelayout. small imagestobreakuplargeblocksoftype, ers towanderaimlessly. Itisdesirabletouse scatter themaroundthepage.Thisleavesread- images together. more effectivethantryingtoplaceseveralsmall attention. Usingonelarge,goodpictureisfar given prominentplacementonthefrontpage. After scanningthephoto,saveandinsertitinto If usingascanneronyourcomputer, youhave C REATING G OOD P HOTOS V ISUAL E FFECTS enhance thereader’s understanding. have apurposeandanimpact.Imagesshould 10)The bettertheconditionofyouroriginal, 9) should bewrittentoholdthereader'sinterest. times theonlyitemsofastorythatareread,sothey Remember togivecreditthephotographer! the pertinentphotoinformation(who,when,where). accompanied byacaption.Thecaptionwillidentify Whenever aphotoisusedinnewsletter, itshouldbe ) Donotrepeatfromthearticle.Captions should 8) Always beginacaptionwiththepresenttense. 7) 6) Place referencesinparentheses.Try touse Identifyallpeopleinthephoto.Alwayscheck 5) Avoid theobvious.Oftensuchwordsas"is 4) Use active,"punchy"words.Acaptionneeds 3) Keep captionsshortandtothepoint.Omitarti- 2) Havethephotoyouarewritingcaptionfor 1) Choose yourphotoswisely. Makesurethey want tousemoreofthepiece. original phototoitsfinalsizeasyoumaylater better theprintedresultwillbe.NEVERtrim sion onthesurface. paper clipsonoriginalsastheyleaveanimpres- labels arealsosafetouse.Definitelydonotuse or illustration.Archivalqualityfoilbacked Post-It noteandattachtothebackofphoto back orfrontwithapenpencil.Write ona PHOTOS WITHCARE! HANDLE YOURILLUSTRATIONS AND when doingyourlayouts. visual idea.Alwayslookatthewholespread Photo captionsareoneofthefirstandsome- be anaddition,notquotes. award) andwinnerJeanLyle." Jean Lyle." or"PresidentJones(holding gaze. "PresidentJonespresentsanawardto the photo,suchasattire,gesture,ordirectionof right." Referinsteadtoidentifyingobjectsin descriptive wordsinsteadoftheusual"leftto number ofpeopleagainsttheidentified. shown, picturedabove,"etc.arenotnecessary. both agood"lead"andfollow-through. the meaningisnotlost. cles (a,an,the)andimpliedverbs,aslong in frontofyou. P HOTO P HOTO C APTION C APTIONS G UIDELINES Do notwriteonthe The Newsletter The Newsletter

43 THE NEWSLETTER The NewsletterThe Newsletter RODUCTION P by Arthur Plotnik ESOURCES , by Howard Penn Hudson , by William Strunk Jr. & E.B. Strunk Jr. , by William ISTRIBUTION R D REQUENCY OF F White If the newsletter is being distributed to at least If the newsletter is being distributed take advantage of bulk rates, a bulk permit To Publishing Newsletters The Elements of Editing Dictionary Webster's Producing a quality newsletter can lead to some Producing a quality newsletter can a few books interesting dilemmas. Listed below are Most are that may serve as valuable resources. ordered. available at local bookstores or can be The Elements of Style Some organizations are able to publish news to publish able are organizations Some sched- quarterly or other others hold to monthly, and news availability time, help, ules. Production of The only rule a part in this decision. will all play produced on a regular a newsletter be thumb is that dates and deadlines should be schedule. Publication highly visible. are used only as in- Although some newsletters great distribution options house publications, centers, inns and include tourist information farms, veterinary and groups, hotels, 4-H and FFA community bulletin boards, other medical offices, and tackshops. rates. Non- 200 people, investigate bulk mailing and all materials profit status must be applied for, sent must be produced by the organization. Your year. must be purchased and renewed each information post office will provide bulk mailing and requirements. RINTING P DVERTISING A Printers use offset or letter press printing. Offset Printers use offset or letter press printing. Advertising size will be determined by the Advertising size will be determined The following should be taken into considera- The following should cle. If a portion is being cropped out, do not out, do cropped is being a portion cle. If copy. description of the missing include a printing can do a variety of sizes at a relatively low cost. Often more expensive than offset, letterpress is capable of high-speed, high-quality printing. For a limited number of newsletters, photocopying For larger may be an acceptable printing choice. and bet- numbers, print shops offer better quality ter price. Refer to the local yellow pages. newsletter format. A separate business card section newsletter format. A separate business is a good way to handle smaller ads. tion when setting advertising rates: tion when setting advertising • Staff expenses • Postage • Phone • Equipment cost and maintenance • and design Typesetting • Printing • Paper Advertising income can be used to raise the quali- income can be used Advertising ratio of 60 percent Aim for a ty of a newsletter. percent editorial. If a newsletter advertising and 40 advertising, it loses its abil- is more then 60 percent informational vehicle. (If your ity to function as an non-profit status, a larger organization enjoys mailing costs.) ad/ed ratio can affect 9) in the arti- is used the photo of how Be aware CH4 4/16/09 8:36 AM Page 43 Page AM 8:36 4/16/09 CH4 CH4 4/16/098:36AMPage44 Newsletter Contest Newsletter Contest AMHA CLUB NEWSLETTER CONTEST 44

AMHA ContestNewsletter Contest ❏ ❏ Phone Number:______Submitted by:______A newslettershouldcombinetheabovedivisionsinawell-balancedpresentation. also beincluded. recorded. Membershiprates,contactnamesandaddressesofclubofficers,activitydirectorsshould Recent meetings,shows,activities,comingevents,achievements,andmembercontributionsshouldallbe new members,andopinionpiecesareallconsidered. Newsletters shouldpromotememberawareness.Letterstotheeditor, editorials,acolumnintroducing reprints, andspecialstoriesbyclubmembers,inadditiontoinformationaboutthelocalhorseindustry. Newsletters shouldprovidememberbreedinformation.ThisincludesuseofAMHApressreleases,article tos andbylinesalsoarejudged. and printquality. Quality, accuracyofspelling,grammar, useofnamesanddates,identificationpho- Items evaluatedinthiscategoryincludegeneralappearance,useofgraphicaids,photos,layout,neatness, AMHA ters byJanuary1.ThecontestisopentoallnewslettersofAMHARecognizedClubsaslistedinthe tion areautomaticallyentered.Otherclubsmayenterbymailingallthepreviouscalendaryearnewslet- coverage, andGeneralExcellencedivisions.ClubsthatsendtheirnewsletterstoAMHAuponpublica- ation checklist. The criteriausedforselectingthebestannualAMHAclubnewslettersmayalsoserveasausefulevalu- No, wewillnotbeavailable toacceptanyawards,pleasemailawardsto: Yes, aclubrepresentativewillbeavailabletoacceptanyawardsattheannualAMHAConvention. Certificates arepresentedinGraphicDesign,EducationalContent,EditorialClubActivity Network. Winners areannouncedfollowing theAnnualConvention. LAEDTC AE N FI OCVRO SUBMITTED ISSUE. AND AFFIX TOPLEASE DETACHCOVER OF LABEL NEWSLETTER CONTEST ANNUAL AMHACLUB G C RAPHIC E LUB G J DUCATIONAL E ENERAL UDGING DITORIAL A CTIVITY D ESIGN E G XCELLENCE UIDELINES C ONTENT C C &Q OVERAGE ONTENT UALITY Contest Scoresheet Contest Scoresheet Contest45 AMHA CLUB Scoresheet NEWSLETTER CONTEST SCORESHEETContest Scoresheet *(National Service, Local, or International) *(National COMMENTS: CONTEST SCORESHEET CONTEST AMHA CLUB NEWSLETTER NEWSLETTER CLUB AMHA *(Graphic Design & Quality, Educational Content, Editorial Content, Club Activity Coverage, General Excellence) Educational Content, *(Graphic Design & Quality, Additional Comments: ______POINTS:______TOTAL ______*SPECIAL ACHIEVEMENT AWARD: ______GENERAL EXCELLENCE Possible Points: 20 Points Awarded: ______CLUB ACTIVITY COVERAGE Possible Points: 20 Points Awarded: ______EDITORIAL CONTENT Possible Points: 40 Points Awarded: ______CONTENT EDUCATIONAL Possible Points: 20 Points Awarded: GRAPHIC DESIGN & QUALITY GRAPHIC DESIGN Possible Points: 20 Points Awarded: Name of Club: ______Division*: ______Division*: ______Name of Club: CATEGORIES: CH4 4/16/09 8:36 AM Page 45 Page AM 8:36 4/16/09 CH4 CH5 11/2/10 4:05 PM Page 46

Chapter Five Chapter

Chapter Five Chapter Five Chapter Five Chapter Five Chapter Five

CHAPTER V Chapter Five Chapter Five

MORGAN PROMOTION Chapter Five Chapter Five

Chapter Five Chapter Five Chapter

Chapter Five Five Chapter

Cha Five Chapter Promotion Promotion

47 PROMOTIONAL GOALS/MORGAN PROMOTION

PromotionPromotion IST L EDIA M ROMOTION P EVELOP A 1: D from your area which is included in this public- ity package. Commerce for additional references to appear. locate the names of magazine and newspa- To Morgan clubs and individuals have the oppor- Morgan clubs and • Open Barns • Expositions • Media Print and Broadcast • Shows Horse • Clinics • Parades • Programs Youth Promotion produces name recognition. promo- The following pages describe various • First, refer to the print and broadcast media list • your area Chamber of Second, contact • Third, note places you would want your story per editors, look in the publication. If you are working from a telephone list, call the publication lifestyles and ask for the names of the sports editor, and the edi- the city editor, or family living editor, It is best to get the names of individu- tor-in-chief. addressing als to send information to. However, material by title, such as “City Editor” or “Sports is not taboo. Editor,” Defined as "the act of furthering growth or devel- "the act of furthering Defined as vital components: promotion has two opment," dissemination. education and information a broad number of people with tunities to educate activities such as: is the sale Promotion is not marketing; marketing to sales, it of Morgans. While promotion may lead the end goal. must not be carried out with that as of the The goal must be producing recognition to Morgan breed and aiming for that recognition be spread beyond the people in attendance. tional efforts and the work it entails. T I BOUT Sunday Magazine fea- Sunday Magazine A LL A MORGAN PROMOTION PROMOTIONAL GOALS PROMOTIONAL EAD R The Boston Globe At the University of Connecticut, the first At the University of Connecticut, In 1990, Anna Ela of Townshend Morgans in of Townshend In 1990, Anna Ela weekend in December sees the 38-horse facility weekend in December sees the 38-horse a transformed into a Holiday Barn. Throughout and see a two-day period, 5,000 people visit "elves" mount- sleigh. Ten Morgan pulling Santa’s Not only is ed on Morgans also escort St. Nick. raises funds media coverage guaranteed, the school for the and makes thousands of new friends Morgan breed. That is real promotion. Massachusetts took the sports anchor of a local TV Massachusetts took in the country prior to the New station for a drive talked about They Show. England Regional the steady mare pulling the Morgan history and old days and the modern chal- carriage, about the showing. That broadcast lenge, and fun, of reached 250,000 people. That is real promotion. tured Morgans in a breed bicentennial feature. in a breed tured Morgans sold for $50,682. space for this article Advertising a top feature writer to cover The newspaper paid to Morgan owners. That is real the story at no cost promotion. Use of the print and broadcast media requires an will soon be known as your organized plan. You club's “public relations specialist” when you follow these seven easy steps: The most important part of any planned event is The most important part of any planned attracting an audience. But how do you attract the public to your event? The answer is simple: you must “spread the word.” Spreading the word can be done in a variety of ways: posters and flyers, the print and broadcast media, telephone chains; a combination of these methods will practically guar- antee a large audience. A well-planned publicity campaign will generate the interest and enthusiasm an event organizer wants. The following informa- tion will help you develop a comprehensive plan for getting the public to attend your Morgan event. In 1989, CH5 11/2/10 4:05 PM Page 47 Page PM 4:05 11/2/10 CH5 r Five Ch Fi CH5 11/2/104:05PMPage48 Morgan Promotion Morgan Promotion MorganMORGAN Promotion PROMOTION 48 Morgan Promotion to beginthenextstep. event isuniqueorinteresting.You arenowready Brainstorm andcomeupwithalistofreasonsyour an anglethatwillgetyourstoryprinted. interesting reason.Thinkhardandcomeupwith American historythroughtheMorganbreed. barn storymaybeaboutschoolchildrenlearning pete internationallywithaMorgan,ortheopen plished horseman,suchasthefirstpersontocom- Perhaps theclinicisbeinggivenbyanaccom- tor becausetheydon’t understandwhattheyare. barns andclinicsmaynotbeinterestingtoanedi- raffle isshowingherhorseforthefirsttime.Open scenes. .the4-HerwhowonaMorganfoalin be newsworthytoareporter. Homeless Foundationforbuildingashelter—may and everydollartakeninatthegategoesto tion—if theshowdonates10percentofentries a horseshowthatbenefitscharitableorganiza- show standingalonemaynotbeagreatstory, but Some thingsarestories,othersnot.Ahorse will haveyour“medialist.” various mediasources,putthemtogetherandyou announcements. shows, andthepeopleinchargeofpublicservice to videotapeevents),theproducersoflocaltalk editors (thepeoplewhoschedulethecameracrews the stationsandaskfornameofassignment disc jockeys,newscasters,andanchorpersons.Call tions inyourareaandmakeanoteofthenames the announcement,WHAT isthestory(aclin- WHEN, WHERE,WHY, andsometimes HOW. guidelines. Remembertoinclude WHO,WHAT, reader wantingtoknowmore. release mustgrabattentionquicklyandleavethe very quickly—in15to30seconds.Agoodpress every day. Theyreadthemall,buttheyare the releasebecausemostreportersgetdozens event’s majorinformation.Take carewhenwriting A pressreleaseisnomorethanasummaryofthe The storyhastobeappealingforauniqueand A horseshowmayhaveagoodstorybehindthe When youhavegatheredallthenamesfrom In broadcastmedia,listentoorwatchthesta- The WHOisthegroupor individual making A newsreleaseiseasytowriteifyouusebasic 3: W 2: D RITE ETERMINE Y OUR P Y RESS OUR R S ELEASE TORY January 1)belowthephone number. Theheadline RELEASE orareleasedate (FORRELEASE number underneath.Put FOR IMMEDIATE page andfillinthecontact namewithaphone AMHA PublicityPackage.)Startatthetopof one page.(Seethesamplenewsreleasein NEWS stationery. Theyshouldbenolongerthan Usequotes.Theybringthestory tolifeand • Editorsdon’t likehypeandexaggerateinyour • Sendaneye-catchingphototoillustrateyour • Checkallthefactsinyourpressreleasefor • Ifwritingforacommunitynewspaperormag- • Thereleasecanbeintheformofastoryor • Useonlyinformationthatisofinteresttoa • Readallofthepublicationswhereyouplanto • hook thatwillmakethereaderwanttoknowmore. the WHYcombinedshouldgiveyourreleasea lic orthesponsoringorganization.TheHOWand describes theeffectthiseventwillhaveonpub- vides mealsforchildrenonthestreet).TheHOW ed totheHomelessChildren'sCharitythatpro- (for instance,themoneybeingraisedwillbedonat- location, theWHYissignificanceofevent WHEN isthetimeanddate,WHERE ic toteachyoungpeoplehorsemanshipskills),the The newsreleaseshouldbeprintedonspecial end ofthissection) This istheplacefora“quotablequote.”(see give thereportersomeoneelsetointerview. release. Whateveryousendout,behonest. press release. concerned. do this,gettheinformationfrompeople be verifiedbeforethepressreleaseissent.To accuracy. Names,addresses,anddatesshould azine, localizetheinformation. bers. or abbreviationsonlyknowntoyourclubmem- be attributedtosomeone.Also,don’t usejargon opinion andeditorialcomment.Opinionsmust series ofimportantfacts.Leaveoutpersonal human-interest story, leavethatin. something unusualthatwouldmakeagood important facts.Ontheotherhand,ifthereis Don't includesomanydetailsthatyouburythe Eliminate itemsthatonlyconcernyourclub. large partofthepublication'sreadership. kind ofinformationtheyusuallyprint. send releasesandthenbesuretothemthe P r e s s

R e l e a s e

T i p s : Morgan Promotion Morgan Promotion Morgan49 MORGAN Promotion PROMOTION Morgan Promotion P NTERVIEWED I U E B OLLOW DVERTISING 6: F A REPARED TO P E 7: B There are many advantages to purchasing All paid advertising efforts should be coordi- competing at a Morgan show six days after sur- days after show six Morgan at a competing Editor. Lifestyles go to the should gery, If Sports Editor. should go to the competition business person, it winners is an area one of the Editor. go to the Business could also BE PER- If you do not get a positive response, Be prepared to elaborate on the news release via a Be prepared to elaborate on the news may suggest a You phone or in-person interview. your story. local expert to enhance or substantiate may also select a nationally recognized You Morgan expert as a potential interviewee. Advertising differs from publicity in two major ways. First, you pay for advertising space, and sec- ond, because you pay for the advertising, you con- trol where it will appear and the content of the free publicity you can never advertisement. With be sure where, when, or if the material will be used. The purchase advertising, but it can be very costly. of air time on television involves not only the cost of air time, but the production costs for making a commercial as well. Far more practical is radio advertising, because the disc jockey reads the script you create. Advertising in the daily or week- ly newspapers is probably the best alternative. • trail 100-mile-competitive The placings of the hardest and most important part This is probably the you mail the A few days after of getting publicity. editor and ask if they received information, call the you be cover- this with, “Will the media kit. Follow I want you event on Tuesday? ing the Morgan horse the angle of the story in to know that . . .”(emphasize might also sent earlier). You the press releases you or to attend invite them to a “behind the scenes” tour Always a reception or party planned for the event. encourage them to bring a photographer. Media people expect this. While your SISTENT. on Monday, story might not sound like news on it could strike someone as front page Tuesday interested, ask to speak material. If one editor isn’t The adage about the squeaky to another editor. media wheel has never been truer than in getting attention. AILING IT M K HEN EDIA W M ELEASE R REPARE A 4: P ARGET THE 5: T ufacturer is planned to include a Morgan breed demonstration. The harness company will pro- The vide many new jobs in the community. release should go to the Business Editor. When should the media kits be mailed? Find When should the media kits be mailed? Be sure your name and address appear on the Be sure your name and address appear (Nov. 11, 2007, Shelburne, VT)--copy for easier reading and Double space the The state's best Morgan... • The story about the grandmother who will be Think about the story you want to have covered. Does it belong in the local newspaper or on the radio and TV? Is it appropriate for all types of media? Once you decide where you want cover- age, begin targeting your release to the person who is most likely to be interested in your story. Examples of targeting include: • A grand opening celebration of a harness man- out the submission deadlines for all press releases out the submission deadlines for all press send out the at the publication. The best rule is to a newspaper information as early as possible. For follow up you might send out a media kit early and with a second press release one week before the event as a reminder. release. every contact The media kit is the piece you mail to the fol- on the media list. The media kit will include the organiza- lowing: a news release on the event; accomplish- tion sponsoring the event, its goals, breed in ments, history; and one about the Morgan breed activities, and current general, the history, photographs, status. The media kit will also include and a recent Morgan brochures, breed statistics, This should be neatly presented in club newsletter. a two-pocket presentation folder. try to get all the information on one page. Recap try to get all the information in the last paragraph—essen- what you have said a brief form. Put are repeated in tially the five W’s the end. This means “that's all a centered -30- at It will give your release the folks” to a journalist. that may be required to mark of professionalism get your name in print. should be printed in bold or underlined capital let- capital or underlined in bold be printed should or town, city the date, line includes The date ters. the date story begins after of origin. Your and state of dateline and start two dashes. The line following look like this: the release CH5 11/2/10 4:05 PM Page 49 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage50 Morgan Promotion Morgan Promotion MorganMORGAN Promotion PROMOTION 50 Morgan Promotion When versatile people need versatile horses, they choose they horses, versatile need people versatile When In this age of specialists, Morgans can still do it all. it do still can Morgans specialists, of age this In What other breed of horse comes with a 200-year-old pedi- 200-year-old a with comes horse of breed other What Morgans are “people” horses. “people” are Morgans Morgans are like peanuts, you can’t have just one. just have can’t you peanuts, like are Morgans The Morgan is a can-do, do-all horse. do-all can-do, a is Morgan The The Morgan is uniquely American. (“Pride and product of product and (“Pride American. uniquely is Morgan The The Morgan is America’s athlete. America’s is Morgan The Media Kit—Acollectionof printed materialspre- Media—Includes television,radio,magazines, Mailing list—Alistofpeopleororganizationsto Advertising—Purchased printspaceorairtime sturdy. yet sizzling sane, yet spirited is which horse a is This for onceandalways. Morgan intheviewer’s/listener’s/reader’s memory drop a“quotablequote”whichestablishesthe and inone-on-ones,youhavetheopportunityto In anydealingswiththemedia,inpublicforums the latter, youreffortswillundoubtedlypayoff. are patienceandpersistence.With anemphasison audience. Two keywatchwordsineventpromotion these methodswillalmostalwaysattractalarge and publicityefforts.Athoughtfulcombinationof columns, PublicServiceAnnouncements,posters, nated withthefreelistingsin“ComingEvents” The Morgan is the breed that made America. made that breed the is Morgan The Morgans. gree back to the foundation sire? foundation the to back gree America.”) kit arenewsreleasesandphotos orpicturesof est, andinform.Generallyincluded inamedia tive mannertoattractattention, stimulateinter- sented tomediapeopleina concise andattrac- newspapers—any mediumthatreportsnews. Mayor’s office;Governor’s office. people; presidentoftheChamberCommerce; the followingonyourmailinglist:localmedia your event.Asageneralrule,besuretoinclude whom youwillwanttomailinformationabout appear andthecontentofmessage. controls whereandwhenthemessagewill listener aboutthehorseshow. Theadvertiser that containsamessageinformingthereaderor Here aresomeyoumaywanttotryout. M Q EDIA UOTABLE T ERMINOLOGY Q UOTES Public ServiceAnnouncement(PSA)—Thebroad- Publicity—News storiesandothernon-paidmes- Promotion—All effortstoencouragegeneralpub- News Release—Aclearandfactualwritten interest. a serviceoreventthatservesthegeneralpublic cast ofanannouncementinforminglisteners mation youprovide. sages abouttheevent,usuallybasedoninfor- Includes bothadvertisingandpublicity. lic awarenessofandattendanceattheevent. as abasisforlonger, moredetailedstory. form withaparticularstyleorformat,used altered slightly, completelyrewrittentocon- read overtheairexactlyasyou’vewrittenit, A newsreleasemayberuninapublicationor club andtheMorganbreed able backgroundinformationonthesponsoring release shouldalsobepreparedtoprovidevalu- for additionalinformation.Aseparatenews unusual aspectsorclasses,andwhotocontact times, location,admissioncharge,specialor ing nameofevent,sponsoringclub,dates, account ofwhattheeventwillcontain,includ- uted tomediapeopleattheevent. advance oftheeventandmayalsobedistrib- people andothersonyourmailinglistin some sort.Mediakitsshouldbemailedtomedia Open Barns Open Barns

51 OPEN BARNS Open BarnsOpen Barns AY REMISES D P ROFESSIONAL P HOW S OOK LEAN THE L C Legion, church youth groups, etc. youth groups, Legion, church lic areas. radio, and TV stations. in area newspapers, footage of Ask them to take special preview. with one of the horses one of their personalities excellent because they (carriage shots are of the guest). require nothing special available to promote farm learn if funds are they can tours and farm public relations. Also help to publicize the event. every advance. This attracts people who pass day and may be unaware the farm is there. plants and flower baskets. area and restrooms. be in clothes appropriate to their responsibility: trainers wear show clothes for the disciplines they are riding. Others wear clean jeans or pants, nice shirts, and sweaters or jackets. B) Post flyers in tack shops, vet clinics, other pub- in tack shops, B) Post flyers C) calendar a listing in the local coming events Get TV station and invite them to a D) Call the nearest Agricultural Department to E) Contact your state a month in F) Put a sign up by the main road like potted A) Cut the grass, add simple touches B) Clear away junk for safety and appearance. C) Clean working areas. tack. D) Straighten up tack room and clean the parking E) Put up signs to direct visitors to A) Everyone assisting with the open barn should A) Do chores early. B) Clean horses, change soiled sheets & blankets. C) Sweep barn aisles. D) Dust trunks, buggies, etc. E) Display literature. F) Prepare food. guests as they arrive. G) Welcome mag- traffic, and VENT OPEN BARNS OPEN E LAN The Morgan Horse P AKE A M UBLICIZE THE P ty of parking space available. members or see what AMHA has available for purchase. azine can also be ordered. Have club directories and newsletters available so attendees will be able to find out more about local farms and activities. YMCA, YWCA, 4-H, FFA, senior citizens YMCA, YWCA, 4-H, FFA, (most have grandchildren), Lions, Elks, Kiwanis, American women's clubs, Rotary, sible to order brochures, coloring sheets, sible to order brochures, coloring A posters and other promotional give-aways. supply of back issues of a friendly way to break the ice or finish on a a friendly way to break the ice or finish positive note. ing), and what you want to get across. Are you ing), and what you want to get across. trail horses? promoting young horses? Trained Investment-quality show horses? 1) Allow two to three hours for presentations. 1) Allow two to three hours for presentations. room, 2) Pick a spot for visitors to meet: tack arena, house, etc. people to answer questions, direct keep an eye out for stray children. similar activities. To fill the aisles, make sure you plan ahead, are fill the aisles, make sure you To I) Consult your insurance carrier to discuss coverage. H) Be sure there will be restroom access and plen- G) Show videos. Borrow videotapes from club A) groups. These can include Call different F) Free literature. Contact AMHA as early as pos- F) Free literature. Contact AMHA as E) Refreshments. Cool lemonade or hot coffee are E) Refreshments. Cool lemonade or hot D) Plan what you will show (halter, western, driv- D) Plan what you will show (halter, C) Plan the presentation B) Get club members to volunteer. You will need You B) Get club members to volunteer. as organized as possible, and publicize your event as organized as possible, want to check with may You as much as possible. for appropriate coverage for your insurance carrier this type of event. that does not interfere with A) Set a calendar date Open barns introduce the Morgan to the commu- introduce the Morgan Open barns to the opportunity give club members nity and members. their horses to other showcase CH5 11/2/10 4:05 PM Page 51 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage52 Open Barns Open Barns OPEN BARNS 52 Open BarnsOpen Barns C) Besurehandlersarewearing appropriatesafe- Teach spectatorshowtosafelyapproacha B) A) Explainappropriatesafetymeasureswitheach D F) Offerarideordrivetoyourguestsifyouhave Demonstrate atypicaldayonbreedingfarm E) Demonstrateatypicaldayofhorsetraining. D) C) Startthebarntour B) Bringoutotherhorsesindividuallytodemon- A) Startbyshowingaprettybutgentlehorsethat T the ring,etc.” Morgan horsestobesoldandusedonthetrail,in "This isa(breeding,showing)operation.We raise I SA IS HIS EMONSTRATE 2) Longpantsand/orchaps 1) Boots ty equipment. horse. 3) Storepitchforksandother each usetocheckforwearanddamage 2) Alwaysinspectequipmentbeforeandafter shank 1) Alwaysleadahorsewithhalterand phase ofyourtouranddemonstrations. groups, holdaraffleforfreeridesordrives. suitable horsesforthepurpose.With large 4) Haveaquietmareandfoaltoseeupclose. 3) Visit pasturewithmaresandfoalsinit. 2) Introduceamare. 1) Introduceastallion. 4) Saddle,bridle,andride 3) Harness,hitch,anddrive 2) Longlining 1) Grooming care whenthathappens. horses getsickjustlikepeopleandneedspecial 2) Displaythemedicinecabinet.Explainthat use termsnon-horsepeoplewillunderstand. equipment isforandhowitworks.Besureto 1) Visit thetackroomandexplainwhat strate differentridingstyles. guests maypetsafely. E PANTHE XPLAIN M ORGAN S AFETY G ! ASO THE OF OALS B ARN E) Makesureyourenvironmentissafe. D) Explaintheimportanceofusingthisequip- )Invitethemback! E) Givethemspecialinformationsuchasthedate D) Offerhandouts. C) Showvideos. B) Stopforrefreshments. A) C NLDN THE ONCLUDING the sameareaashorses? 2) Isitsafetohavealargenumberofpeoplein 1) Isitsafeforthehorses? ment, especiallyapprovedhelmets. 3) Approvedhelmets of thenextlocalshow. T OUR Fund-raising Fund-raising

53 FUND-RAISING Fund-raisingFund-raising AMHA (802) 985-6908 Shelburne, 05482 Vermont 4066 Shelburne Road, Suite 5 Take advantage of this opportunity to meet and Take a clin- For complete information about holding learn from some of the most respected trainers in learn from some of the most respected funds for the country while gaining much needed your treasury. ic, please contact: • Tack Sale/Auction — rent tables to 4-H, shops, — rent tables to 4-H, Sale/Auction • Tack $25 non-members, club members, $15 owners. $10 commercial older manure in grain bags • Manure sale — Bag and sell as fertilizer prizes including training, rid- • Have a raffle with ing lessons, etc. with prizes donated from local • Hold a club Bingo merchants • Sell club t-shirts sales • Video • Calendar sales 1 on promo- • Sell AMHA gift items. See Chapter tional materials r d u n o a

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o e C If your club or organization makes a profit, the Our AMHA Professional Committee members Our AMHA Professional Committee i c t a a l l p n Professional Horsemen’s Committee asks that you Professional Horsemen’s make a contribution to the UPHA Morgan Classics Fund to help increase the value and sala- bility of our young Morgan horses. If you make a net profit of $1,000 or more from this clinic, they ask that 10 percent of this profit be donated to the UPHA Morgan Classics Fund. have agreed to donate their time for these seminars. set the fees, make all the physical arrange- You ments, and advertise the clinic as one of your club functions. A panel will then be assembled from the Committee. All AMHA Professional Horseman’s expenses. you pay for is the clinician’s Are your club treasury funds a little low? Consider Are your club treasury funds a little low? the AMHA this suggestion from members of Committee: Professional Horsemen’s The goal of fund-raising is to raise money for clubs fund-raising is to The goal of expenses. Some and operating for educational ideas include: fundraising Auction • Have a Stallion Service — (See Horse Show chapter). • Open Fun Shows and non-horse activities. Hold a Shows have horse Morgans the all breeds first day, two-day show, second day. brings a dessert and auc- • Box Social — everyone tions it off. • Dressage Scholarships Morgan cross Dakota Club’s • Sell the North stitch pattern • Club Cookbook • Club Stationery CH5 11/2/10 4:05 PM Page 53 Page PM 4:05 11/2/10 CH5 CH5 11/2/10 4:05 PM Page 54

54 PROMOTIONAL BOOTHS

A Morgan promotional booth is an excellent way Now that you have a means of attracting people to inform people about the Morgan breed. Fairs, to your booth with pictures and videos and can horse expositions, agricultural trade shows, 4-H provide them with informative materials and Promotional Booths and FFA events, and horse shows are all areas brochures, you need a P.R. person to handle ques- where you can promote Morgans to people who tions. The best P.R. person you can get is someone need to know more about the breed. who is familiar with all aspects of the breed and is A good booth must attract people's attention, enthusiastic about sharing his or her knowledge. have something to offer, and leave them with the This knowledge will be valuable when dealing with resources to find Morgan farms and events after the occasional odd question that pops up. For they go home. instance, when a visitor asks, "Why would I want a Morgan when other horses are much cheaper?" A good booth will have: they can answer with information about how 1. Photos and videos of Morgans Morgan blood appears in the foundation stock of 2. Brochures and flyers that people can take home most American breeds; Morgans are known for with them having one of the best dispositions of any horse; Promotional Booths 3. A knowledgeable person on hand who can and the Morgan breed is relatively free from leg answer their questions and inspire their interest. and bone problems. Never criticize another breed. Morgan photos should be at least 8" x 10" color Every breed and discipline has many good points. prints and suitably framed. These should show The challenge is to turn those points to the Morgans in the widest variety of disciplines, Morgan's advantage. including English, western, park, pleasure and car- If you don’t have a promotional booth, AMHA riage driving, dressage, jumping, and reining, in has one available to clubs. Call (802) 985-4944 for addition to youth photos whenever possible. more information. Any videos used should be top quality. Many clubs report that people will sit and watch the DESIGN whole thing, so use care in selecting what is used. In setting up your Morgan booth, you will have to Morgan clubs also have access to free brochures deal with setting up in unusual locations and con- from AMHA. These lend a professional look to a ditions. A good basic set-up will be a "U" shape booth and will impress people with the information booth, with an open front and tables along the sides provided. Brochures that clubs will want to use and back of the booth. Closing off the front of your include "The American Morgan Horse," "AMHA booth with a table prevents people from coming Youth," and the color portrait of the ideal Morgan "into" it, where they are more likely to spend time mare/stallion. Ordering information for these than if they just walk by. Another trick is to have a materials can be found in Chapter I. smaller table in the front which allows plenty of space for people to get past and into the booth. Equally, if not more importantly, clubs must pro- vide a roster of their members with horses for sale Photo Display and a brochure describing the club and its benefits. When people leave your booth, they must be able to

PROMOTIONAL BOOTHS locate Morgan owners. Neglecting to give them this information will put all your promotional efforts to

Promotional Booths waste. The list of Morgan owners may be as simple Handouts as the club's membership roster, a map of the club's area with the locations and addresses of owners TV & marked, or a multi-page directory. The Club's VCR

Membership Directory should be informed of what Chairs materials will be needed well before the event. When attending events where people will be in the A promotional booth will have room to display free thousands, aim to bring enough membership lists for brochures and to set up Morgan displays in an attractive, visible way. at least 10 percent of the people who will be there. Promotional Booths Promotional Booths Promotional Booths Promotional55 PROMOTIONAL BOOTHS Booths Promotional Booths you have e HECKLIST C OOTH B Finally, plan ahead and plan again. Use the Finally, they can locate farms. Morgan owners to join with. to feet and joints from hard concrete floors during the day) tion (unheated or air conditioned buildings) When planning your booth, be sure to know your booth, When planning If you are running the booth, be sur at least one more person to work with you. Sitting at least one more person to work with most enjoy- alone for a 12-hour day can make the shifts among to plan four-hour able job a task. Try breaks and volunteers. This will allow you to take to see other booths and activities. of time check list below to help you organize ahead go smoothly so that your public appearance will and be rewarding for all. ___ AMHA display order two months ahead ___ AMHA display order two months ahead ___ AMHA brochures ordered six weeks ask where ___ Club rosters available when people ___ Club membership forms available for current available or ordered ___ Video(s) with drapes ___Tables ___ 2-3 chairs ___ Carpeting or cushioning rug (provides relief ___ TV ___ VCR ___ Overhead lights to brighten stall and displays ___ Extension cords ___ Photos appropriate to booth loca- ___ Volunteers—dress amazed at how many of your visitors are Morgan are your visitors many of at how amazed Morgans! other learn about eager to owners and of the event is expected attendance what the in If your booth is booth will be located. where the will get less traffic location, you an out-of-the-way to get the public's want to plan on ways and may be put up encouraging peo- attention. Posters can Also find out if tables and ple to meet “Morgans.” will Electrical outlets? You chairs will be included. more extension cords for flex- want to have one or If you are bringing video ibility in setting up. be left overnight, you will also equipment that will will be on-duty in the want to know if security events they are, but if not, exhibit area. At most light weight equipment you you will want to bring Do not leave anything can take with you easily. overnight that is unprotected. Finally, if a stall for a horse is available with if a stall Finally, Another great booth strategy is to have food. Another great booth strategy is to have While videos, photos and a bright, organized While videos, photos An innovative way to get visitors to think about way to get visitors An innovative booth space, do everything within your means to people-friendly see that you have the most typey, Morgans available in it. Most horses get weary of constant petting and visiting after two-to-three Be sure you have at least two hours of booth duty. horses that can do shifts to keep them interested in working the crowds. Also be sure they are immac- ulate. Just as you would dress your best for a job Morgans should be presented to your interview, Whether they are backyard meet sharp scrutiny. pets or world champions, they should have their ears, nose, bridle path, and legs neatly clipped. A body clip for winter and spring events will go a long way to meeting the standards being set by other breeds which will be present, most of whom will be in show condition. Bring a photocopy of be You’ll their papers to display on the stall door. Have a tray of cookies and coffee, or simply a dish Have a tray of cookies and coffee, or of hard candies or peanuts available. Western The Group of Ohio makes Reserve Morgan Youth Affaire. cookies to hand out at the Ohio Equine to have Club members start baking in December which draws enough on hand for the April event enjoyed by crowds of 100,000. The cookies are page). both humans and horses (recipe on next display space will attract visitors attention, give- display space will to stop. Think about putting aways will get them gift bag of items that can be together a basket or items and Morgan clothing raffled off. Grooming the items at the front of both work well. Display sign indi- your booth with a large, easily readable, slips and a cating “Free Drawing.” Provide entry the complet- decorated box or container to deposit for free and ed slips into. People love to get things can start while they are completing the entry you the Morgan talking to them about the wonders of for breed. The entry slips also provide information for member- future mailing lists that can be used ship drives, sales lists and event promotion. owning a Morgan is to hang a mirror in the booth Morgan is to hang owning a or written on the mir- sign either over it and put a “FUTURE grease pencils: ror with colorful MOR- GAN sure way to make people stop OWNER.” A as nudge them into the fun and chuckle, as well world of Morgans! This table should still be set back a few feet from a few feet set back still be table should This have will that passers-by booth so of the the front to reach it. to step in CH5 11/2/10 4:05 PM Page 55 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage56 Musical Morgans Musical Morgans MUSICAL MORGANS 56 Musical MorgansMusical Morgans slot for"soloist."TheFriday beforetheconcert, ran withthestallion'sphotograph droppedintothe radio andtelevisionspots, pressreleases.Ads standard pre-concertpublicity: posters,brochures, and theirversatility. is anidealmethodofintroducingthemtoMorgans an audiencethroughsomethingfamiliarlikemusic sports formediaattentionandmoney. Attracting tant. Horsesmustcompetewithotherleisure tators tohorsesportshasneverbeenmoreimpor- tion tooneofthelesserknownequestriansports. spectators havejustreceivedamasterfulintroduc- red roses,andabucketofcarrots.Fifteenthousand Afterwards theyaremetwithastandingovation, applause eachtimeahighlevelmoveisexecuted. choreographed tomusic).Thecrowdburstsinto forms amusicalküratGrandPrixlevel(Dressage Prix Dressagestallionandhisrider. Thepairper- director introducestheguestperformers—aGrand Murmurs runthroughthecrowdasorchestra carpet theslopesofanoutdooramphitheater. On awarmnightinJuly, thousandsofspectators __ Rubberbands __ Wire __ Ducttape Other helpfulmaterialswillinclude: ___ Refreshments,candyifoffered ___ Pencils,pens&paper ___ Volunteers knowwhattimetheirshiftsare freeze untilneededforyourevent. ie sheet.Bakeat350-degreesfor15minutesoruntilgoldenbrown.Wrap incolorfulplasticwrapand Mix ingredientsaslistedinabowl.Rollthedoughintosmallballsandplacethemongreasedcook- / u ua / u oass2Tbsp.vegetableoil 1/4cupmolasses 1cupshreddedcarrots 1 tsp.vanilla 1cupflour, all-purpose 1/4 cupsugar 1 cupuncookedrolledoats The abovedemonstrationwas promotedwith The needtoattractnewparticipantsandspec- MUSICAL MORGANS H O R S I D E N G I T R R E R E C D E T I A I motion. have anelegantpresentation ofMorgansin some spotlightsandringside decorations,andyou arena ortrotteduptherailin asimplepattern.Add tra whichplayswhilehorsesareworkedlooseinan performance. allowing theaudiencetoappreciateamagnificent short descriptionofthemovementswaswritten also preparedhismusiciansforthesevariations.A tempo tomatchthehorse'sparticularrhythms.He and herchoreography, adjustingtheaudiotape videos ofthehorse.Hethenworkedwithrider crowd forwhichshehadeverperformed. the rider, itwasthelargestandmostappreciative heard ofdressageandwerecurious.Accordingto turnout. Mostattendeeshadneverseenoreven ing preparedtheorganizersfortremendous (sponsored bygrantsfromlocalbusinesses),noth- ductor, rider, andhorseperusingthescore. newspapers alsoprintedalargephotoofthecon- _Waste basket __ __ Papertowels __ Vacuum orbroom __ StapleGun&staples Membershipdirectory __ AMHA __ Decorativebaskets E O T N N T R S Similar eventscanprovideasymphonyorches- The conductorchosethemusicafterwatching Despite thefactthatconcertwasfree S : : E C I P E Demo Ring Demo Ring

57 A TRAVELING DEMONSTRATION RING Traveling DemoDemo Ring R ONSTRUCTION C 1/4” nylon rope 10’ - 15’ four-way PVC cross three-foot pipe. This is where the rope will fit. three-foot pipe. This fits in its proper make sure that everything in advance), fit each position several days the upright opening of the three-foot pipe into up. cross, notches facing four-way stability to your cross. This adds the four-way "base." apart to form an oval large enough to accommo- date a horse and buggy. foot upright pipe. 3/4” PVC pipe 3’ length 1) Using a saw, cut two notches on one end of each cut two notches on 1) Using a saw, the ring on site (you should 2) When you assemble into the other openings of 3) Fit one-foot lengths 12 to 15 feet 4) Position these bases approximately each three- 5. Position the rope into the notches of each three-foot pipe with a PVC cap. 6. Top PVC Cap with saw Notch cut A TRAVELING TRAVELING A 3/4” PVC pipe 1’ length DEMONSTRATION RING DEMONSTRATION (all quantities and lengths are approximate and (all quantities and lengths are approximate Polyvinyl chloride (PVC) is a strong, lightweight chloride (PVC) is Polyvinyl plumbing pipes. Lengths of material used to make and caps can be crosses PVC pipe, the four-way stores, plumbing supply houses, found at hardware construct department stores. To and some discount ring, you’ll need to purchase: a 60-foot x 100-foot • lengths of 3/4” PVC pipe 30 three-foot • lengths of 3/4” PVC pipe 120 one-foot • caps for 3/4” pipe 30 PVC • 1 400-foot length of 1/4” nylon rope should be used as guidelines) will take two The ring should cost about $100 and people 1 to 1 1/2 hours each to construct. CH5 11/2/10 4:05 PM Page 57 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage58 Morgans at school Morgans at school MORGANS AT SCHOOL 58 Morgans at Morgansschool at school the animalandactivitybeingdemonstrated. horse andisexpectedtoprepareashortspeechon used. Generally, eachownerhandleshisorherown owner assignments.Well-mannered horsesshouldbe meet withclubvolunteerstodeterminehorsesand more influenceisneeded. introductory letterfollowsthisarticleifalittle cational, andbeneficialtothechildren.Asample emphasized thatyourpresentationwillbefun,edu- classes) withawrittenproposal.Itshouldbe your child’s teacherifyouhavechildrentaking First, visittheprincipalofyourlocalschool(or young a school, elementary California a of grounds the On Justin Morgan Had A Horse A Had Morgan Justin and whenyourMorgansarrive, acopyofthebook including asafetysheettoteach thechildrenbefore mational piecescanalsobe providedinadvance, gested lessonplanfollowsthis section.Afewinfor- into art,math,English,andscienceclasses.Asug- horse terminology, youcanincorporateMorgans Morgans intotheweek’s lessonplan.Usingbasic involved ifheorshewouldliketoincorporate Before youbringMorgans,asktheteacher impression ofthebreed. and schoolofficials.Theyalsoleavealasting draw theirimpressions. Morgans, and/orapostercontestinwhichthey demonstrations, timeforchildrentopetthe tributing Morganliterature,ridinganddriving might includeshowingaMorganvideotape,dis- and otheractivitiesatlocalschools.Theseevents dren atatimethroughversatilitydemonstrations girl timidly approaches a horse. It's obvious from her reac- her from obvious It's horse. a approaches timidly girl tion that she has never been near a horse before and isn't and before horse a near been never has she that tion sure what to think. to what sure handler. Reassured, the little girl begins to pet the horse, the pet to begins girl little the Reassured, handler. cautiously at first, then gaining confidence as he continues he as confidence gaining then first, at cautiously to stand quietly. Within minutes, they are fast friends. fast are they minutes, Within quietly. stand to "I'd love to have a horse like this," she says. she this," like horse a have to love "I'd Agree uponadate.Thepromotioncommitteecan These activitiesalwaysthrillchildren,teachers, Morgans canbeintroducedtohundredsofchil- "It's OK, Morgans are gentle and friendly," says the says friendly," and gentle are Morgans OK, "It's A POC THE PPROACH B EFORE MORGANS AT SCHOOL A , availableintheAMHA RRIVING S CHOOL school grounds? individuals, animals,andequipmentwhileon gencies, ordoestheschool'sumbrellapolicycover each owner'spersonalorfarmpolicycovercontin- school library. piece ofliteraturethatshouldbeavailableinthe book from theAMHAwellinadvance.Inaddition, this time.Besuretoorderpromotionalmaterial excitement andanticipation. at theschoolpriortoevent.Doingsobuilds dress rehearsal. participants shouldmeetatacentrallocationfor rehearsals. Afewdaysbeforethepresentation,all are abreedcapableofmanythings. ing, andpleasurehorse.You canstressthatthey historical, withtheMorganshownasawork,rac- area, allthebetter. Ademonstrationthememaybe stop, orahunterjumpingintothedemonstration something likeaparkhorse,reinerslidingto Make yourpresentationlively. Ifyoucanstart with touched ahorseandarethrilled withthechanceto ing thatbeautiful,gentleMorgan horse. It enableschildrentodream that theycouldberid- a narrator. about today'sMorgan.Aseachhorseperforms,actas with aspeechonMorganhistoryandfewpoints can sitindesignatedlocations. chapter). Whentheshowringisinplace,children nylon rope(seeRingBuildingGuidelinesinthis good ringcanbeconstructedwithPVCpipeand to perfection.Ifsometypeofbarrierisdesired,a groomed tolooktheirbest.Tack shouldbecleaned The dayofthedemonstration,horsesshouldbe Gift Catalog,andhistoricalpiecesofinformation. Be suretocheckonliabilityinsurance.Does Educational literaturecanalsobepassedoutat Try toarrangehaveaMorganvideoshown Each volunteerisresponsibleforhisorherown Many childrenwillnever haveseennor Using youngriderswheneverpossibleisideal. A masterofceremoniescanopentheprogram Justin Morgan Had a Horse a Had Morgan Justin T HE P D REPARATION EMONSTRATION is animportant Morgans in your school Morgans in your school

59 MORGANS IN YOUR SCHOOL Morgans inMorgans your in your school s NGLISH & E by Marguerite Henry, ORGANS :: kk ss aa 3-M

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AY ss nn D oo ii tt ss How old was the United States when Justin How old was the United States when Can you find where he was born, in How many other breeds did Morgans con- In addition to promoting the breed to students, to promoting the In addition ee uu QQ Morgan was born in 1789? Springfield, Massachusetts, on a map? tribute to? (see “The Morgan Horse, An American Legend” or the National Geographic article). read historical information from the AMHA, or do horse research in the library. Justin Morgan Had A Horse Morgans contributed to the Civil War, the Pony Morgans contributed to the Civil War, in Express, and were used by the U.S. Government Students the 1900s to breed better cavalry horses. in diaries about conditions can read from Civil War the soldier’s the battlefield and the value of the battle of Morgan. They also can learn about differences, North and South, and how despite the traits of being a both sides valued the Morgan’s loyal, and able to survive by being hard worker, of the Civil efficient. Use the “Morgan Horses grader, article by Dan Cunningham, an 8th War” to introduce the Civil War. Students can write a letter to AMHA asking for information about the Morgan breed. They can also visit the website at www.morganhorse.com and search for information on Morgan farms in they can read from their area. For a class activity, selected from each class and receives a blue ribbon. a blue and receives class from each selected or she He is chosen. also winner An overall and an invitation grand champion ribbon receives a the show. a class trophy during to present large-scale publicity. of event can gain this type media coverage, receive When demonstrations officials from other schools chances are good that will be interested in hosting or organizations Morgans. RT A ISTORY N H I P N I -U ORGANS OLLOW ORGANS F 1-M 2-M AY D AY MORGANS IN YOUR SCHOOL MORGANS IN D Morgans provide students with a living glimpse of how history stays with us. Use the “History of the Morgan” handouts from AMHA to see how Use the “Puzzle-It-Out” page or the “Morgan Use the “Puzzle-It-Out” page or the available from AMHA. Students Coloring Poster,” return to can color in the one-page puzzle and AMHA. In return, they will receive a new puzzle and a special prize, such as a Morgan pencil, ruler, button, photo, etc. The Puzzle-It-Out series has ten puzzles and prizes, with a certificate provided to each student who completes the series. The Morgan coloring poster shows pictures of Morgans in various disciplines which students can color in. The back of the poster includes history and information about the Morgan breed. The information can be read aloud by students in class and the information used for quizzes, spelling, or history. You can introduce Morgans to your community You a leg up on and help your local school system get reading, and art. If it’s inspiring students in history, for an hour possible to bring your Morgan to school your school or two presentation, consider providing to it. Using with this outline of how to lead up can pro- Morgans and materials from the AMHA students. duce a fun-filled week of education for In California, the San Diego Morgan Club invites In California, the San enter a poster contest at the local students to response has The Show. Diamond Jubilee Morgan more than half the local student been so strong that a winner is During the show, body participates. do so. When a large number of students are pres- are of students large number When a do so. horse at the to touch invited the number ent, limit be invited to attend the children can also once. All area. It is a good idea shows within the upcoming particulars to take them with written to furnish home. CH5 11/2/10 4:05 PM Page 59 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage60 Morgans in your school Morgans in your school MORGANS IN YOUR SCHOOL 60 Morgans inMorgans your in your school s MostMorgansliveforabout30years.How • IfJustinMorganwasstillalivetoday, howold • Doesanyonerememberwhatyearthefirst • Ahorsecandrink15ormoregallonsofwateraday. • Howmanybowlsofcerealcanyoueatatonce? • Haveyoueverheardthephrase,“Hungryasa • Ahorseweighs900to1,000poundswhenfull- • JustinMorganwas14handstall,howmany • Howmanyhandsinafoot? • Horsesaremeasuredinhandsinsteadoffeet. • Use horsemeasurementsinamathforum. to ALWAYS besafe!Theyweightentimesmore The firstlessonyouneedto know aroundhorsesis entation caninclude: Handoutssection. Scripts & dents. Asafetyhandoutcanbefoundinthe sure toreviewsomebasicsafetyruleswiththestu- Before beginninganyactivitywiththehorsebe Bring yourMorgantoclassforanafternoon. much olderwouldthatbethanyouare? would hebe?(Currentyearminus1789) Morgan wasborn?(1789) oz inagallon,about26-1/2cansofCoke). How many12-oz.cansofCokedoesthatequal?(64 1/2) eat eachdayifyouwerea500pound.horse?(2 pounds howmanyboxesofCheerioswouldyou If anextralargeboxofCheeriosweighs2- how manypoundsofgrainwouldthatbe? If youwereahorseandweighed500pounds, pound ofgrainforevery100poundsheweighs horse whoisstillgrowing,likeyouare,needsone horses needmuchmore.Forinstance,ayoung need verylittlefeedtostayhealthy, butother horse?” Ahorsecaneatalot.Morgansgenerally horse? pounds wouldbesupportedbyeachlegofthe game oftugwarwouldbefair?Howmany weigh thesameasahorse?Doyouthink grown. Ifyouweigh80pounds,howmanykids inches highisthat? Four inchesequalsonehand. Depending upontheageofstudents,yourpres- D AY D 4-M AY 4-M RASI THE IN ORGANS ORGANS S AFETY I N M S ATH CHOOL frizzy. Thatwouldbeabadhairday. of thehairsoffsothattheywon’t getshortand ground? (threeyears!)Sowetrynottobreakany it takeseachhairfromthetailtogrow tangles outofhistail.Cananyoneguesshowlong ing onhardsurfaceslikethat. our horsesfeetthesamewayifhe’s goingtogorid- feels ifyouhaveshoesforprotection.Soweprotect way withbarefeet,youknowhowmuchbetterit them. Ifyou’veeverwalkedonyourgraveldrive- caught inhishooves. him sohe’lltakegoodcareofus. might buckortrytorunaway. Sowetakecareof dirt onthehorse’s coatfeelslike,andifithurts,he take outbecauseithurtsomuch?That’s whatthat had alittletinypebbleinyourshoethatyouto pressure onhisback.Thathurts!Haveyouever going toride.Cananyoneguesswhy? for that,butwealwaysbrushthembeforeare have healthycoats.Sometimeswedon’t havetime them? Who hasdogsorcatsforpets?Doyoubrush or behind. either sideofhim,buthecan’t seewellrightahead head, insteadofthefront.Sohecanseewellto aren’t likeyours.Hiseyes areonthesideofhis can keeptrackofuswithhisears.Ahorse’s eyes feel whereweare.Andalsotalktohimsohe hand onthehorsewhilewewalkaround,sohecan ened andkickout.Thatiswhywealwaysputa know thatisyoubehindhim,hemightgetfright- well-trained horsewon’t kick you,butifhedoesn’t Sometimes wehavetostepbehindthehorse.A see you.Ifyoucanhiseyes,he have tofollow. First,besureyourhorsecan always are orwhatyoudoing.Sothereruleswe can getfrightenediftheydon’t knowwhereyou than youdo.Andwhiletheycanbeverygood, Another thingwedoisverycarefullypickthe And weputshoesonhishoovestoprotect Then wecleanhisfeetout,becauserocksget If weputasaddleondirtyhorse,therewillbe We trytobrushourhorseseverydaysothey’ll G ROOMING Morgans in your school Morgans in your school

61 MORGANS IN YOUR SCHOOL Morgans inMorgans your in your school s by ORGANS M BOUT A Justin Morgan Had A Horse ee ORE rr ii M tt tt AA

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5-L ee ll ss dd tt kk AY ii dd cc aa aa aa D SS GG TT Marguerite Henry. They can search for descriptions Marguerite Henry. Internet, and of the Morgan in the encyclopedia, locate other horse history books. They can also Black Farley’s horse-related books such as Walter Marguerite Stallion series and other books by Henry. Students can go to the library to find books on the Students can go to the library to find Morgan breed such as Finally, I’m working in New York City, and I want City, York I’m working in New Finally, I’m my lunchtime. in the park during to enjoy riding beautiful Morgan, so I want to very proud of my really trotting up a storm. I also show off a little by I can go right back to work. have to dress so that people wear today when they What would business impression (suit). And if I want to make a good wear on my head? what do I want to be proper, back to my office with go I can’t (hat) And of course would I wear? (gloves) dirty hands! So what two to three Introduce the various gaits, and pick and have children to be Simon for “Simon Says” the horse perform the gaits they call for. a curb bit Demonstrate how leverage is used with the snaffle and how direct pressure is applied with as a basic Physics lesson. clothes to get dirty because we have to wash every- to wash we have because to get dirty clothes his bar- sweat on keep the What will by hand. thing (high boots) into my breeches? rel from soaking ee rr ii tt tt AA

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nn rr rr ee ee tt tt ss nn ee uu HH WW Now I’m across the sea in England and a popular Now I’m across the sea in England and to dress activity there is jumping fences. I have off or get appropriately there as well in case I fall my head? hurt. If I did fall, what would protect helmets (helmet) What are some things you wear blading, for today besides riding? (biking, roller horse goes skiing, skateboarding). Now my leg. What through some brush and scratches his a bandage? part of my clothing would be perfect for the band- (long stock tie) And how would I fasten horse will age? (stock pin), while I’m riding, my want my nice and I don’t probably get sweaty, If you were out on the range, herding 1,000 cattle to herding 1,000 cattle out on the range, If you were were days away from station, and you the railroad to sleep on the ground roads, and had hospitals and you needed on your carry everything at night, and you bring? Who has an idea of horse, what would your head from the rain and what would protect a hat do that? (brim) Now sun? (hat) Why would through brush that can tear you have to chase cattle protect your legs? (chaps) your clothes, what would we call these chaps? From the Do you know why it protects you from, which is name of the brush that you get off your say let’s High Chapparel. Now and discover you’ve stepped on horse to make a fire, leg from its a snake. What would protect your what would fangs? (boots) And when it gets dusty nose and keep the dust from getting into your you would mouth? (bandanna) Who knows why and a collar? want to wear a shirt with long sleeves (dust, bugs, brush, sun protection) CH5 11/2/10 4:05 PM Page 61 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage62 Sample School Letter Sample School Letter SAMPLE SCHOOL LETTER 62 Sample SchoolSample School Letter Let (Your Name) Sincerely, Thank youagainforyourinterestandenthusiasm! classes, andtoprovidecopiesof With yourapproval,wewilltakethenextsteptoarrangeapresentationdateandtimefor guidelines foryourconsideration. your gradeschool.Aswediscussed,Ihaveincludedapresentationoutlineandsafety This noteistofollowuponmyphonecalllastweekregardingtheMorganhorsepresentationfor Dear Principal(name): City, State,Zip Address School Name Principal orSuperintendentName Justin Morgan Had A Horse A Had Morgan Justin SAMPLE SCHOOLLETTER for classroomreading. City, State,Zip Your Name Address E-mail Phone Date Sample School Letter Sample School Letter

63 SAMPLE SCHOOL LETTER Sample SchoolSample School Letter Let and an outline of how horse informa- SAMPLE SCHOOL LETTER SCHOOL SAMPLE Justin Morgan Had a Horse (Your Name) (Your tion can be incorporated into your lesson plan prior to the Morgan demonstration on (date). tion can be incorporated into your lesson the students should review right before the demonstration Also enclosed is a safety sheet, which as possible during the demonstration. to ensure that everyone learns as much will look forward to the visit! are excited to be visiting your class and We Sincerely, Enclosed are copies of the book Dear (teacher’s name): Dear (teacher’s CH5 11/2/10 4:05 PM Page 63 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage64 Safety First Safety First SAFETY FIRST 64 Safety FirstSafety First u g s 7 p s 9 d 8 6 n 5 b p I 1 4 2 3 p i n r . . n . . . . e . a . . e . o l d

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65 MORGANS IN A MALL Morgans in aMorgans in aMall Mall Publicity for the event should include: for the event should Publicity should be willing to post Mall management event, set up the demon- The night before the on the Begin by positioning heavy-duty plastic will set While this is going on, other volunteers the horses are brought in early The next day, During your demonstration, Morgans can be rewards may include increased club Tangible • Press releases • Flyers • Posters •service announcements Public •kits Media It is in advance of the show. signs and banners well to promote the event, as it can to their advantage attract more shoppers. allow you stration area. Mall management should stay until to begin shortly before closing time and everything is complete. of plywood floor where stalls will be. Next, sheets sheets are layered over the plastic. The individual clamps. The are fastened together with metal and the portable stalls are assembled and bedded drapes hung. can be bor- up the Morgan horse display (which will be dis- rowed from AMHA). Morgan literature materials tributed from this booth and promotional exhibitors can be sold. The youth group and other time. can also be setting up displays at this mall opens. and settled and groomed before the in their The public is welcome to look at the horses stalls, but discourage them from touching unless a handler gives permission. shown under saddle, in-hand, and in harness. This type of promotional event has been very successful. techniques, basic horse care, and history Training can be discussed during performance intervals. Raffle winners can be drawn and donated items presented to winners. membership, horse sales, and new clients. AISING R LANNING MORGANS IN A MALL IN A MORGANS P UND F The Michigan Club has made the event a chari- for the parents to purchase (you can also do what the University of Connecticut has done for their Christmas open barns, which is to dress the horse with fabric antlers and sleigh bells). tack, grooming items Three months before the event, find out where Three months before the event, find out For the work and time that an event like this For the work and ty benefit, with any proceeds going to a chosen organization. This not only makes the mall project a worthy cause, but generates favorable publicity. 3) Sell promotional items. promotional 3) Sell 4) Sell commercial exhibit space. 2) photos of a child on a Morgan at the mall Take To raise money for expenses, the Michigan Justin To Morgan Horse Association does four things: 1) Raffle horse related items such as artwork, you can rent portable stalls, astro-turf, and sections you can rent portable stalls, astro-turf, Arrange to drape the stalls for of fence for privacy. and straw, a polished look. Also arrange for hay, has a public shavings. Next, find out if the mall for rental address system. If they do not, arrange equipment. First, find a shopping mall that has a large open First, find a shopping mall that has be assem- area where a portable ring and stalls can as much bled. Reserve the mall for your promotion event should be slat- as one year in advance. Your of shoppers ed for a weekend that will have lots (such as the weekend following Thanksgiving). takes, the amount of publicity that can be gained is takes, the amount of of the number of people who well worth it. Think on most weekends, and think of are in a large mall to the idea of a live horse in the the media response middle of a mall! Bringing Morgans to a major shopping mall is a shopping mall Morgans to a major Bringing As you can imag- to promote the breed. great way a great that will take it is something ine, however, preparation. In addition to the deal of planning and schedules and locations with work of coordinating horses, you will need publicity, mall management, material, and more. volunteers, promotional CH5 11/2/10 4:05 PM Page 65 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage66 Demonstration Script Demonstration Script DemonstrationDEMONSTRATION SCRIPT Script 1 66 Demonstration Script hours. ity toworkcattleinmountainous terrainallday, whenotherhorsesareready toquitafterafew tility inhiswillingnesstoquicklyandeasilyswitchfrom onedisciplinetoanotherwithease. “(nickname)” isamulti-championin(discipline)pleasure. HeshowstheMorgan’s trueversa- a sweetdisposition,etc.) horse isalsoriddenby4-year-olds, workscattle,doessearchpatrols,breedsmares andstillhas ship thatallowshertoridehiminmanysituations.(addanyinterestingpersonalnotessuchas (owner name)hasowned(horsefor(#years),andtheyhavequicklyformedapartner- pion Morgansfrom(location). remain truetohisform.Today isa“goodmorning”forMorgans,aswearejoinedby(#)cham- exceptionally strongandremainedsoundintheharshconditionstheyfacedcolonialAmerica. gent andquicktolearn.Theyhadthestaminaworkallday. Andtheirhoovesandlegswere a powerfulhip;andanintelligent,beautifulhead.Inaddition,hisfoalswereextremelyintelli- his characteristics.Theyincludedanuprightneck;alaid-backshoulder;short,compactback; genetic goldminethatnomatterWHAT typeofmarehewasbredto,theoffspringalwayshad who broughttheirbestmarestobreedhim.Hewasofunknownparentage,butsucha In time,JustinMorganbecamethestallion’s nameaswell. Before long,hewasbeingreferredtoasJustinMorgan’s horseforthemanwhoownedthem. ers inbothharnessandsaddleracestheevening—atgallop,trot,evenwalk! he couldworkwiththedrafthorsesallday, he wasstillstrongandagileenoughtobeatallcom- “Figure,” in1789.ThesmallbaycoltwasusedtoclearfieldscolonialNewEngland.Andwhile Morgans onhandtointroduceyouAmerica’s oldestandmostversatilebreedofhorse. we say“GOODMorgan”anytimeseeaqualityMorganhorse.Today wehave(#)good The Denver, Colorado,mountedpatrolswearbytheirMorgans because theirfeetandlegs The Morganhorseisknownformanythings.Herecognized byoldhorsemanforhisabil- Our otherMorganrepresentativeis(name),a(age)-year-old (sex)riddenby(riders name). (nickname), asheiscalled,a(age)-year-old (sex).Heisriddenbyhisowner, (name). Representing the(ridingstylename)PleasureMorganis(name). Two hundredyearsandsometwentygenerationslater, theoffspringofJustinMorgan This powerfullittlestallionquicklygainedareputationamongthehorsemenofVermont, The Morganhorsewasbornmorethan200yearsagowiththebirthofastallionnamed In Germany, theysay“GutenMORgen”tosay, “goodmorning.”ButintheUnitedStates, Demonstration Script (fill inpertinentdetails) SAMPLE SCRIPT Demonstration Script Demonstration Script Demonstration67 DEMONSTRATION SCRIPT Script 1 Demonstration Script SAMPLE SCRIPT SAMPLE The (club name) can provide you with details in booth number (#). Come over and visit, and The (club name) can provide you with details in booth number (#). Come over The contributions of the Morgan horse to the other breeds of America, and to his owners The contributions of the Morgan horse to the other breeds of America, and The Morgan influence can be seen in every American breed of horse. Countless Morgan The Morgan influence can be seen in Anyone who has owned a Morgan can tell you of their incredible personalities. They love Anyone who has owned a Morgan can Their ability to thrive on limited rations; to remain level-headed under fire; and to march all on limited rations; to remain level-headed Their ability to thrive Their stamina and agility make them the premier choice for carriage driving, where they have make them the premier choice for Their stamina and agility The Morgans’ kind, gentle dispositions make them popular mounts in therapeutic riding pro- in therapeutic riding popular mounts make them kind, gentle dispositions The Morgans’ (horses walk to rail or pause at gate if allowed by the exposition for horses to be petted and questions asked. be sure to stop and visit (nicknames) as they leave the ring this morning! today, make it easy to see why a good Morgan can lead to a “guten morgen” when you own one! make it easy today, They are a people-loving horse; they would love to meet you in person! brood mares were absorbed into Quarter Horse programs during the early 1900s. The founda- brood mares were absorbed into Quarter Most of the founda- Allen F-1, was a Morgan grandson. Walker, tion stallion of the Tennessee And the American tion stallions of the American Saddlebred were Morgan offspring. the 1800s. Standardbred was influenced by Morgan ancestors when it was started in their owners with the same loyalty we associate with our favorite dogs, and since most Morgans their owners with the same loyalty we are like members of the family for their owners. live well into their 20s and beyond, they day without becoming lame made them the favored mount during the Civil War. The U.S. the favored mount during the Civil War. day without becoming lame made them characteristics that they bred Morgans for the U.S. cav- Government was so impressed by these was disbanded and the cavalry was turned over to jeeps alry until 1951, when the breeding herd and tanks. successfully represented the United States in numerous World Championships over the last sev- the United States in numerous World successfully represented success. eral decades with great grams. stand up to hours of working on hard pavement without the splints and foot problems they expe- they foot problems and the splints without pavement on hard of working up to hours stand other horses. rience with For real fan appeal, riders should spot any small children at the back of the crowd and say with a big smile, “I think we have a young lady in the back who would like to get a little closer!”) CH5 11/2/10 4:05 PM Page 67 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage68 Demonstration Script Demonstration Script DemonstrationDEMONSTRATION SCRIPT Script 2 68 Demonstration Script Ranch inTexas toaddMorgantraitstheranch’s cattle horses. the timecanstilltellyouof traincarsfullofMorganmaresunloadedontheplains oftheKing Jacket, RoyalKing,andJoe Hancockwerehalforfull-bloodedMorgans.Oldtimers presentat the AmericanQuarterHorse.PopularHorse stallionssuchasJoeBailey, Yellow acteristics toallthemajorbreedsofUnitedStates. competitions atthelocal,national,orinternationallevel, theMorganisperfecthorse. in everyarenaofcompetition.Whetheryourideordrive aMorganforpleasureathome,orin is abreedthatcanfillanyrolewiththegreatestsuccess. You willfindtoday’s Morganswinning asked tospecializemoreoftenthantheyaredo multiple tasks,buttheversatileMorgan ciated agoodhorse. world, andhiswillingnesstotakeonnewchallengesestablishedvaluewithmenwhoappre- ness. Hisstrong,ground-coveringgaitsmadehimperfectfortravellinglongdistancesinthenew After afulldayofwork,hecouldoutwalk,trotandrunhischallengers,undersaddleorinhar- the lasttwocenturies.To pleasepeopleistheMorgan’s heritage. ful neck,intelligentface,andkindeyes,heexiststodaybecausehaspleasedhisownersover yet realisticallypriced. years, ahorsethatiseasytoloveandaffordableown.Heanaristocratoftheworld, done. TheMorgan’s thriftinessandlongevityhavemadethisbreedabargainformorethan200 teurs orprofessionals.Hissoundness,athleticism,andstaminamakehimahorsethatgetsthejob even-temperament makehimeasyforalltoenjoy:childrenoradults,individualsfamilies,ama- able traits. owner. Beforelonghealsobecameknownbythesamenameashisowner, JustinMorgan. as theirsire.Intheprocess,peoplereferredtohim“JustinMorgan’s horse”inreferencetohis end onlyincreasedastheoffspringofthesemaresdisplayedsameremarkablecharacteristics still befreshwhentheworkwasdone,madehimapopularstalliontobreedmaresto.Hisleg- ability toworkhardallday, movewithagility overrockyfieldsandthroughdensewoods, history, hisstyle,beauty, intelligenceandgoodsenseguaranteedthathewould Thoroughbred. OthersclaimthesirewasaDutch-bredstallion.Whilethesedetailsarelostto horse. who wouldhelpbuildthenewcountryandfoundAmerica’s originalbreedofhorse,theMorgan Constitution wassignedintolaw. AndinSpringfield, Massachusetts,asmall,baycoltwasborn The agility, stamina,beauty, and intelligence theMorganisknownforhavebeeninheritedby In the200yearssinceJustinMorganwasborn,Morgans havecontributedtheirbestchar- Today, thesesametraitsmaketheMorganjustasvaluabletomodernman.Horsestodayare In bygonedays,theMorganearnedhiskeepbyclearingwoodedmountainsidesinVermont. The beautyoftheMorganhorseliftsheart.With hisproudcarriage,uprightandgrace- The Morgan’s intelligenceandgoodsensemakehimaperfectcompanion.Hiswillingness Today, 20generationshavepassed,buttheoffspringofJustinMorganstillsharehisremark- In theyearstocome,accomplishmentsoflittlebaystallionbecamelegendary. His Called “Figure,”thecolt’s parentagewasa mystery. Somethoughthewassiredbya In 1789,GeorgeWashington becamethefirstpresidentofUnitedStates.TheU.S. Demonstration Script SAMPLE SCRIPT not be forgotten. Demonstration Script Demonstration Script Demonstration69 DEMONSTRATION SCRIPT Script 2 Demonstration Script SAMPLE SCRIPT SAMPLE problems whatsoever with feet and legs. They don’t have the lumps and bumps They don’t problems whatsoever with feet and legs. no If you are interested in a horse that has proven himself through the rigors of time, you need If you are interested in a horse that has proven himself through the rigors The Morgan’s agility and power make him an exciting mount in the jumper ring. And few The Morgan’s If you prefer galloping cross country, Morgans excel in the world of eventing and competi- If you prefer galloping cross country, This same balance makes the Morgan uniquely qualified for the exciting world of reining. This same balance makes the Morgan uniquely qualified for the exciting In the elegant world of Dressage, Morgans have earned top honors against all breeds in In the elegant world of Dressage, Morgans have earned top honors against If your interest lies in the sport disciplines, the Morgan is your horse again. If your interest lies in the sport disciplines, driving. They have represented the United States in Morgans are unmatched in carriage Perhaps your interests lie in enjoying a quiet day on the trail. Or maybe you would like to Perhaps your interests lie in enjoying Are YOU looking for a horse that can do it all, and do it with style, balance and a winning Are YOU looking for a horse that can The Denver Police Department depends upon Morgans to help patrol the streets and con- Department depends upon Morgans The Denver Police Each of these breeds has benefitted from the Morgan’s contributions of sound feet and legs, contributions of has benefitted from the Morgan’s Each of these breeds The American Standardbred drew on Morgan sons and daughters to add stamina, substance drew on Morgan sons and daughters The American Standardbred The Tennessee Walking Horse foundation sire, Allen F-1, had Morgan sires on both his sire sires on both Allen F-1, had Morgan foundation sire, Horse Walking The Tennessee The Saddlebred world used an abundance of Morgan blood to develop this showy breed. this showy to develop blood of Morgan used an abundance world Saddlebred The a Morgan horse. Stylish, sound, sensible, intelligent and beautiful, the Morgan breed has proven a Morgan horse. Stylish, sound, sensible, intelligent and beautiful, the Morgan can match his courage and intelligence when faced with jumping challenges. tive trail. The Morgan’s compact size allows him to get in and out of tricky jumping combina- tive trail. The Morgan’s stamina and endurance make him a champion in both combined training and His tions safely. competitive trail rigors. Their agility and power produce winning sliding stops, spins, and reining maneuvers. national competition. They are naturally balanced and collect for precise movements with ease. national competition. They are naturally balanced and collect for precise movements enjoy all aspects of Their medium size makes Morgans especially suitable for riders who want to working with their dressage horse. multi-world-class competitions and have come home with numerous honors. Their speed, stam- multi-world-class competitions and have in demanding situations makes the Morgan the most ina and willingness to obey their driver popular breed of carriage horse in the United States. enter the show ring and enjoy the animated excitement of the park class, the mannerly English enter the show ring and enjoy the animated pleasure horse, the ground-covering action of the hunter pleasure, pleasure driving or classic horse. The Morgan fills all of these categories with a pleasure horse, or the easy going western days, when horses and buggies ruled the will also be reminded of bygone winning style. You class. road, by taking part in the exciting roadster attitude? Then you are looking for the Morgan horse. attitude? Then you are looking for the like most patrol horses get, they just go, go, go. One Denver officer has said, “I believe that my like most patrol horses get, they just go, And the upstairs, downstairs, whatever. to go, whether it’s patrol horse should go wherever I say him to swim the ocean, he would.” Morgan is that kind of horse. If I wanted trol crowds. According to their officers, the Morgan has an above average intelligence and will to their officers, the Morgan has trol crowds. According legs and feet of the entire horse world. situations. They also have the best let you talk him into They have had beauty, intelligence, and endurance. beauty, and purity of gait to their trotting lines. and purity of gait to and dam’s side. Today’s Walking Horses still have the proud look, endurance and personality the look, endurance still have the proud Horses Walking side. Today’s and dam’s Morgan is known for. Ninety-percent of today’s Saddlebreds still carry Morgan blood and the spirited attitude and and the spirited carry Morgan blood Saddlebreds still of today’s Ninety-percent to win in competition. flash needed CH5 11/2/10 4:05 PM Page 69 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage70 Demonstration Script Demonstration Script DemonstrationDEMONSTRATION SCRIPT Script 2 70 Demonstration Script Morgan horse. Your callorvisitisalwayswelcome,withtheheadquartersofAmerica’s original breed,the you arevisitingVermont, besuretostopand seetheNationalMuseumofMorganHorse. can provideyouwithMorganinformationandassistanceinfindingfarmsnearyou.If itself ahorseforallages. The AmericanMorganHorseAssociation,headquarteredinbeautifulShelburne,Vermont, SAMPLE SCRIPT Demonstration Script Demonstration Script Demonstration71 DEMONSTRATION SCRIPT Script 3 Demonstration Script SAMPLE SCRIPT SAMPLE Versatility Demonstration Script Demonstration Go up the center at a trot or canter. Go up the center at a trot or canter. Halt in the middle of the arena for a moment. Continue at trot or canter to far end. turn left and come across the diagonal to the opposite corner. left, go to corner, Turn turn right, pass in front of the lineup. After the corner, Be sure to use each side of the ring and go across the diagonal at least twice. Keep it fast Be sure to use each side of the ring and go across the diagonal at least twice. At the start of the individual demos, find a place on the gate end of the arena and face the At the start of the individual demos, find a place on the gate end of the arena gate end of the arena and line up facing the center of the arena. gate end of the arena and line up facing - insert rider name PARK name ENGLISH PLEASURE-insert rider name PLEASURE DRIVING-insert driver HUNTER PLEASURE-insert rider name name WESTERN PLEASURE-insert rider REINING-insert rider name IN-HAND-insert handler name paced using the gaits that set your horse off best. We’ll have a lively selection of patriotic march- have a lively selection of patriotic paced using the gaits that set your horse off best. We’ll ing tunes, so the trot will be an easy gait to work with. As an outline, center of the ring to watch the demos. When your name is read, do free form demonstration, center of the ring to watch the demos. When your name is read, do free avoid- trot, extended canter or trot, using the center of the ring and being sure to include canter, ing the horses on the rail. Single Horses Demo: Demonstration Order of Go (entering the ring) Order of Go (entering 1. side of the ingate. at either by two’s mostly music, when finished, line up Brief intro, 2. at a brisk trot All enter a. ring turn left and circle the with flag down center, Reiner b. right & circle the ring going reverse turn center, Park down the c. turn left pleasure down center, English d. turn right Pleasure driving down center, e. In-Hand enters & poses in center f. turn left Junior down center, Western g. turn right Senior down center, Western 3. then proceed to the Continue circling the first way of the ring until the final person enters, CH5 11/2/10 4:05 PM Page 71 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage72 Demonstration Script Demonstration Script DemonstrationDEMONSTRATION SCRIPT Script 3 72 Demonstration Script 10-MINUTE PROGRAM showing yourhorsewithitsmostdistinguishedperformance characteristics. horse, andhaveablast.Whenyoudoyourindividualdemo,showwhyMorgansaresogreatby ring atananimatedtrot. Horse...” performancehorsesandquadrillemembersturnright,circletheringonceleave rail andleave. sides ofthearena.Movetowardcenterarenasothatotherhorsescancircleon line-up. at themiddle,breakapartanddoasmallcircletorailback,continuetrotback ing toyourrail.Returnrail,continuethefarendofring. back inthemiddle. Dual HorseDemos: O r LADIES ANDGENTLEMEN, CHILDRENANDFELLOWHORSELOVERS, THE HERE COMETHEMORGANS! says: announcer ingate, the at are horses the As Be OnTime, BePrepared,Cooperative 3. Rememberthisisacrowd-pleasingdemonstration,sowave,smile,lookhappy, patyour 2. Whentheyexit,theIn-Handhorsetrotsout. 1. Atconclusionwhenannouncersays,“AndThereYou HaveIt,TheAmericanMorgan When theIn-Handhorsefinishesitsdemo,playtocrowdbygoingtowardrailonboth Driving horseusearoadtrotinplaceofcanter. Trot atthecorner, meetatthecenter, turntowardsthegroup,trottogetherdowncenter, Half wayup,doacircletotheotherrail,passingeachrighttwicebeforereturn- At thecorner, pickupacanter, goupthelongsideofring. Before reachingthegroup,turntowardeachother, passlefttoleft. Jog downoppositesidesoftherailbacktowardgroup. Split apartfromeachotherasyouapproachtherail. Trot fromthemiddletofarendofarena. When yougettothemiddleofring,breakapartandmakeasmallcirclerail,meet Leave thelineup,goupcenterasapair. When youhitthecenterof8,returntolineup. If timepermits,doasmallfigure8touchingeachoftherails. Halt inmiddle. Come downcenterofarena. Turn rightincorneraftergroup,goacrossotherdiagonal,turnleftatoppositecorner. d e r

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e SAMPLE SCRIPT n t r a n c e ) Demonstration Script Demonstration Script Demonstration73 DEMONSTRATION SCRIPT Script 3 Demonstration Script SAMPLE SCRIPT SAMPLE In-Hand Horse Enters MORGAN TROTTERS WERE THE FASTEST IN THE LAND. AND THEY HAD IN THE LAND. AND THEY MORGAN TROTTERS WERE THE FASTEST Driving Horse Enters English Horse Enters A HISTORY. MORGANS COMMAND A PRESTIGIOUS PLACE IN AMERICAN ALTHOUGH SMALL IN STATURE, STANDING 14 HANDS AND WEIGHING 950 STANDING SMALL IN STATURE, ALTHOUGH Park horse enters center of ring at a brisk trot. Reiner enters with flag IN 1789, MORE THAN 200 YEARS BORN THE FIRST MORGAN HORSE WAS Start Cassette Quadrille Music MADE THEM A STAMINA INTELLIGENCE, AGILITY AND THE MORGAN’S THE STAMINA TO PULL A BUGGY OR MAIL COACH THE 125 MILES FROM TO PULL A BUGGY OR MAIL COACH THE 125 MILES THE STAMINA BOSTON TO VERMONT IN A SINGLE DAY. MORGAN NAMED COMANCHE WAS THE ONLY U.S. SURVIVOR AT THE BATTLE AT U.S. SURVIVOR THE ONLY MORGAN NAMED COMANCHE WAS WESTERN OF THE LITTLE BIG HORN. FREDERICK REMINGTON, THE FAMOUS MORGAN THE BEST ALL-AROUND HORSE THIS COUN- CALLED THE ARTIST, EVER DEVELOPED. TRY POUNDS, JUSTIN MORGAN COULD OUT WORK, OUT PULL AND OUT TROT POUNDS, JUSTIN MORGAN COULD WITH HIS UPRIGHT HEADSET AND BEAUTIFUL, ALL COMERS. AND HE WAS CHISELED HEAD AND MUSCULAR BODY. FINELY AGO AND THE SAME YEAR GEORGE WASHINGTON BECAME PRESIDENT. GEORGE WASHINGTON AGO AND THE SAME YEAR SMALL AND AND TAIL, IN COLOR, WITH AN ABUNDANT MANE DARK BAY NOTED FOR HIS FIRST MORGAN WAS EARS, AND A KEEN EYE, THE ALERT OF STRENGTH AND FEATS DISPOSITION AND INCREDIBLE MARVELOUS ENDURANCE. FAVORED MOUNT IN THE WAR BETWEEN THE STATES. SO MANY THOU- SO MANY STATES. BETWEEN THE MOUNT IN THE WAR FAVORED THE WAR THEIR LIVES DURING WONDERFUL BREED GAVE SANDS OF THIS IN HONOR OF THE MANY EXTINGUISHED. NEARLY THE MORGAN WAS THAT WE DEFINED OUR COUNTRY, THAT FOUGHT IN THE WAR MORGANS WHO THEIR RIDERS. A TEAM OF MORGANS AND PRESENT TO YOU AMERICAN MORGAN HORSE ASSOCIATION IS DELIGHTED TO PRESENT THE TO PRESENT IS DELIGHTED ASSOCIATION HORSE MORGAN AMERICAN AND PRODUCT THE PRIDE OUR COUNTRY, TO BUILD HELPED THAT HORSE MORGAN HORSE! THE AMERICAN FIRST BREED... AND OUR OF AMERICA, CH5 11/2/10 4:05 PM Page 73 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage74 Demonstration Script Demonstration Script DemonstrationDEMONSTRATION SCRIPT Script 3 74 Demonstration Script Horse’s name Horse’s DON’T MAKEAPARK HORSEWITHTRAINING,THEYAREBORNTHAT WAY. PARK HORSE. THE RING,SOLET’SLOOKAT MORGANSINACTION! SOME OFTODAY’S MOSTPOPULARSTYLESOFRIDINGDEMONSTRATED IN AND THEMORGANEXCELSAT MOSTOFTHEM.WEAREPLEASEDTOHAVE TRAIL HORSES.THEMORGANCANDOITALL! AFFECTIONATE, SOUNDANDGENTLE.THEYARETERRIFICASHARDY MOST IMPORTANTLY, THEYARETHEPERFECT BACKYARD HORSE,BEING GANS AREUSEDONRANCHESASCUTTINGHORSESANDPACK TRIPS. HORSES, WINNINGMANYINTERNATIONAL COMPETITIONS.OUTWEST, MOR- BOTH ENGLISHANDWESTERN.MORGANSAREWORLDCLASSDRIVING WELL. ITISSHOWNINDRESSAGE,ASAJUMPER,ANDSHOWHORSE AROUND THEWORLD. AND TENNESSEEWALKERS, AMONGOTHERS. DATION STOCKOFTHESTANDARDBRED, QUARTER HORSE,SADDLEBRED, SO DESIRABLEINTHEPAST 200YEARS THAT THEYWEREUSEDIN THEFOUN- ING ALONGTHEIRTRAITS.THEMORGAN’SCHARACTERISTICSHAVE BEEN MORGAN. THISTYPEOFBREEDINGMAKESTHEMVERY PREPOTENTINPASS- TYPES, MORGANSALLCLAIMLINEAGETOACOMMONANCESTOR,JUSTIN UNLIKE OTHERBREEDSWHICHFORMEDBYCROSSINGHORSESOFSIMILAR HORSE?!? HORSE DOESWHENHE’SINTHESPOTLIGHT! HOWABOUTTHAT PARK CAN GETABIGREBELYELLFROMTHEAUDIENCE WE’LLSEEWHAT APARK Pause for audience for Pause THE PEACOCKOFHORSEWORLD,HORSEMEN KNOWTHAT YOU away. steps horse Park arena. IF YOUWANTof TOPUTONASHOW, YOUCAN’TBEAT AHIGH-STEPPING end gate the reach to horses for briefly Wait up. line and ring of entrance to Continue rail. the on are THERE AREAPPROXIMATELYthey 32WAYS YOUCANRIDEANDDRIVE HORSES where circle 10’ small, a make each Horses THE MODERNMORGANISVERSATILE. ITRIDESANDDRIVESEQUALLY TODAY THEREAREMORETHAN100,000LIVING,REGISTERED MORGANS Enters Pair Western MORGANS ARETHEFIRSTDISTINCTBREEDOFAMERICANHORSE. PERSONIFIES AGREAT ONE. SAMPLE SCRIPT Insert info on horse’s show/owner/rider history. show/owner/rider horse’s on info Insert IF WE Demonstration Script Demonstration Script Demonstration75 DEMONSTRATION SCRIPT Script 3 Demonstration Script (rider wave to IN THE HUNTER IS SHOWING YOU THEY ARE A PERFECT rider name LET’S HAVE A BIG CHEER LET’S HAVE (rider wave to audience) Insert info on , insert horse name ! TAKES ORDERS JUST FINE FOR HIS TAKES WITH THAT SMOOTH, STEADY, WEST- SMOOTH, STEADY, WITH THAT horse’s name SAMPLE SCRIPT SAMPLE IS A SEASONED SHOW CAMPAIGNER, IS A SEASONED SHOW CAMPAIGNER, insert horse’s name Insert horse’s name Insert info on horses show/owner/rider history. , AND IS A STEADY RIDE FOR . stallion name Insert info on horses show/owner/rider history. insert driver name BOTH OF THESE STALLIONS ARE NOT ONLY RIDDEN IN THE SHOW RING, ARE NOT ONLY BOTH OF THESE STALLIONS A VERSATILE EXAMPLE OF MORGAN PERSONALITY AND ATHLETIC ABILI- EXAMPLE OF MORGAN PERSONALITY AND ATHLETIC A VERSATILE THE HANDSOME WE HAVE TWO STALLIONS DEMONSTRATING THE MORGAN WESTERN DEMONSTRATING TWO STALLIONS WE HAVE Western Pair Leaves Lineup Pleasure Driving & Saddle horse leave lineup RIDE A SHOWY HORSE, IF YOU LIKE TO THERE WE GO! THERE WE TO BUT STILL LOVE LAID BACK, A BIT MORE ARE JUST SOME HORSES BEING A BACK SEAT DRIVER HAS A WHOLE NEW MEANING WHEN YOU DRIVER HAS A WHOLE BEING A BACK SEAT STALLIONS MUST ALWAYS BE HANDLED WITH CARE, BUT AS A BREED, THE MUST ALWAYS STALLIONS FOR THIS CLASSIC MORGAN, FOR THIS CLASSIC BUT USED IN THE BREEDING SHED. AS YOU CAN SEE, THEY HAVE NO PROB- HAVE BUT USED IN THE BREEDING SHED. AS YOU CAN SEE, THEY LEM MINDING THEIR MANNERS! DIVISION. TY, OUR OTHER WESTERN MORGAN, OUR OTHER TY, ERN JOG, YOU CAN SEE WHY THIS GREAT STALLION CAN BE RIDDEN ALL STALLION ERN JOG, YOU CAN SEE WHY THIS GREAT DAY. HOW IT’S DONE. HOW IT’S DONE. AND HUNTER HORSE THIS AFTERNOON AND SHOWING WHAT GREAT PER- GREAT AND HUNTER HORSE THIS AFTERNOON AND SHOWING WHAT AGE. SONALITIES THEY ARE FOR EVERY SHOW OFF FOR THEIR RIDERS AND DRIVERS, AND AN APPRECIATIVE AUDI- APPRECIATIVE AND AN RIDERS AND DRIVERS, FOR THEIR SHOW OFF AND PLEASURE ENGLISH PLEASURE MAKE FANTASTIC ENCE. THESE HORSES DRIVING HORSES. DRIVER, ARE DRIVING A MORGAN. horses show/owner/rider history MORGAN’S PERSONALITY ALLOWS MOST OWNERS TO ENJOY THEIR STAL- MORGAN’S PERSONALITY ALLOWS LIONS WITH PROPER TRAINING. EXAMPLE OF HOW MUCH THE WHOLE FAMILY CAN ENJOY THE MORGAN WHOLE FAMILY EXAMPLE OF HOW MUCH THE IN THE A SOFTER SEAT TO RIDE OR TAKE HORSE, WHETHER YOU LIKE AGE AND OF EVERY THE DRIVING HORSE IS A JOY FOR DRIVERS BUGGY. LANE. AND TROTTING ALONG A COUNTRY EXPERIENCE IN THE SHOW RING PLEASURE DRIVING MORGAN! SPORTY HOW ABOUT A HAND FOR THIS audience) Insert info on horses show/owner/rider history. CH5 11/2/10 4:05 PM Page 75 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage76 Demonstration Script Demonstration Script DemonstrationDEMONSTRATION SCRIPT Script 3 76 Demonstration Script horses show/owner/rider history. show/owner/rider horses FOALS BACKINTHESTABLES ANDINBOOTHSinsert COME ALLOFYOUTOVISITOURDEMONSTRATION HORSESANDMORGAN history. show/owner/rider horses on info Insert MORGAN INITSNATURAL BEAUTY. REAL SPORTS CAROFTHEMORGANBREED,REININGISWHEREIT’SAT! GANS AJOYTOWORKWITHANDOWN. MATION, ANDKINDDISPOSITIONARETHETRADEMARKSTHAT MAKEMOR- turn down the center toward the gate. Inside horses turn toward them and follow. Lefthand horse will take the take will horse Lefthand follow. and them toward turn horses Inside gate. the toward center the down turn lead and leave the ring single file. The horse who is on the left, WHEN FACING THE GATE, will take the take will GATE, THE FACING WHEN left, the on is who horse The file. single ring the leave and lead lead over the one on the left. left. the on one the over lead Horse Name Horse AND THEREYOUHAVE IT, THEAMERICANMORGAN HORSE! WEWEL- and rail the up continue horses outside The halt. horses middle the up, way Half forward. come horses All forward comes Horse In-Hand YOU’VE SEENTHEMAT WORK,NOWLET’STAKE AMOMENTTOENJOYTHE lineup to return to horse Reining for Pause THIS HANDSOMEMORGANREININGSTALLION IS forward comes horse Reining THEY CANJOGALLDAY ANDPUTONASHOW, BUTIFYOUWANT THE Everyone wave, smile, and pat your horses as you leave. you as horses your pat and smile, wave, Everyone IS ALOVELY EXAMPLEOFMORGANTYPEANDCONFORMATION. HOW ABOUTTHOSESPINS? SAMPLE SCRIPT HIS EXPRESSIVEFACE, BALANCEDCONFOR- Booth number & building & number Booth horse name Name Insert info on info Insert Name name horse Hand Out Hand Out Sample77 SAMPLE PROMOTIONAL Hand HAND Out OUT Hand Out tt cc uu dd oo ee rr ss rr PP

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’’ ee aa SAMPLE PROMOTIONAL HAND OUT HAND PROMOTIONAL SAMPLE hh cc ii TT rr ee mm AA Morgans also help teach countless children and beginning adults to know and love horses. Morgans also help teach countless children and beginning adults to know Today’s Morgan is known for its kind disposition and athletic ability. Morgan horses are fill- Morgan horses Morgan is known for its kind disposition and athletic ability. Today’s The Morgan is easily distinguished from other breeds by an upheaded appearance, beautiful The Morgan is easily distinguished from The Morgan breed began more than 200 years ago in Springfield, Massachusetts, with the began more than 200 years ago in Springfield, The Morgan breed The kind and willing nature of the Morgan makes him the ideal mount for the beginning horse The kind and willing nature of the Morgan makes him the ideal mount for tractability and good spirit make it a pleasure for experienced horsemen. enthusiast. The breed’s ing the show rings of the nation, competing within the breed as well as with other breeds. The ing the show rings of the nation, competing as stock horses, Morgan is equally at ease in harness or under saddle. They are successful classes. As a driving endurance and trail competitors and in western, jumping, and Dressage they are winning in horse, they are used for pleasure and combined driving; and as show horses, western pleasure, Dressage, and jumping classes. pleasure driving, park, roadster, head, compact body, and long, thick mane and tail. The height of a Morgan horse ranges from and long, thick mane and tail. head, compact body, body is of medium length, The Morgan’s over or under. 14.1 to 15.2 hands, with some individuals Morgan has clean, dense bone and well-developed joints well-muscled, smooth, and stylish. The brown, and black. A few is chestnut, followed by bay, and tendons. The most predominant color buckskin, creme, or palomino. individuals are gray, birth of the breed’s foundation sire, Justin Morgan. All Morgan horses trace their lineage to Justin Morgan. All Morgan horses foundation sire, birth of the breed’s him. While little is known about Justin only horse to have a breed named for Justin Morgan, the was a popular stal- symmetrical, stylish, and vibrant animal parentage, this beautifully Morgan’s All was legendary. sons and daughters in his image His ability to produce lion in his day. Morgans trace back to this single horse. CH5 11/2/10 4:05 PM Page 77 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage78 Hand Out Hand Out SampleSAMPLE PROMOTIONAL Hand HAND Out OUT 78 Hand Out apprenticeship inbasichorsemanship. upon tohavethepatienceofjob;andiswillingtoleratenewlyacquiredmastersduringtheir or inharness;asatrailhorse,roadster, orjumper;withprecociousyoungstershecanberelied of precision,unparalleledinequinebeauty. Heexcelsinandoutoftheshowring,undersaddle ple, fromaworkingrangehorseandscholarofobedience,tobreathtaking,animatedcreature the changingtimescreatedbyevolution.Today theMorganhorseismanythingstopeo- first-time owneranundyingpromoterofhisfinepoints. breed isneitherafadnorstatussymbol,butthesortofprizedpossessionthatmakesevenhis win innearlyeverytypeofcompetition,fromtrailandjumpingtoreiningDressage.Their racing recordsandhavecontributedtoeveryotherAmericanbreedofhorse.Today, Morgans The Morganhorseisknownforitsversatility. Itsroleandservicetomankindhasadjusted He wasAmerica’s firstbreedofhorseandwas alegendinhisowntime.Hisoffspringheld Out ofthePast, Into theFuture SAMPLE PROMOTIONALHANDOUT Hand Out Hand Out Sample79 SAMPLE PROMOTIONAL Hand HAND Out OUT Hand Out SAMPLE PROMOTIONAL HAND OUT HAND PROMOTIONAL SAMPLE The Morgan excels in the show ring. He is strong in harness and excels as a pleasure and car- The Morgan excels in the show ring. He is strong in harness and excels as a Morgans have great speed and endurance, with a gentle, willing disposition. Morgans are Morgans have great speed and endurance, The Morgan horse is truly a pioneer in American breeds. It takes its name from Justin is truly a pioneer in American breeds. The Morgan horse One Horse, Many Talents Many One Horse, riage driving horse. This American breed has retained its popularity and value through the riage driving horse. This American breed has retained its popularity and changing society in the United States for more than 200 years. especially effective in crowd control efforts and are used by many metropolitan police forces. especially effective in crowd control are used as mounts in therapeutic riding programs as Because of their great disposition, they well. Morgan, the legendary stallion of the 1700s, who was the sole founder of America’s most versa- 1700s, who was the sole founder of America’s Morgan, the legendary stallion of the have been sired by a stallion predominantly of eighteenth tile breed. Justin Morgan was said to out of a mare with similar breeding. Although no century Arabian or Thoroughbred blood, this single stallion was of such quality that all of his off- records exist as to his actual breeding, which have made the breed great. spring displayed the remarkable characteristics CH5 11/2/10 4:05 PM Page 79 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage80 Hand Out Hand Out SampleSAMPLE PROMOTIONAL Hand HAND Out OUT 80 Hand Out ments ofDressage. makes themapleasuretowork withduringthelonghoursspentpracticingintricate move- makes themidealforladiesoryouthtoenjoyathomeand incompetition.Theirdesiretoplease proven theirabilitiesbyplacingannuallyinthetop20 in nationalyear-end results. Theirsize then powerfullythrustoffinextendedgaitsatthewalk,trot andcanter. DressageMorganshave alent ofhumanballet,Dressagecallsuponthehorsetogather himselfforprecisemovementsand way, justashewouldtorundownastraycowontherange. from ahalttofullgallop,stopjustasquickly, turnonadime,andthenstartgotheother over rockyslopes,narrowtrails,woodedhillsides,andanywhereasensibleathleteisneeded. Morgan willstillbeworkingatasteadypace.Thebreed’s naturalbalanceallowsittoeasilypick horse canter. Whenotherhorseshaveputinafullday’s workandarereadyforarest,the horse mirrorshisancestors’appealingways,withaground-coveringwalk,easyjogandrocking step, andcansurviveonmodestrations,theyturntotheMorgan.Today, thewesternpleasure to crossthefinishlineasquicklylargerhorses. have manyhorsesturninginfear. Andtheirstrong,groundcoveringgaitsandstaminahelpthem with nocomplaint.Theirintelligenceandcourageareidealforovercomingobstaclesthatwould inate inthesinglesdivisionMorgans.Theirsoundlegsandhoovescovermilesofruggedterrain the UnitedStatesEquestrianTeam PairsDrivingChampionshipssixtimes,andMorgansdom- tractable temperamentallowsittoexcelinbothsingleandmultiplehitches.Morganshavewon getting caughtonanobstacle. and obstacles,evenstandquietlyif,heavenforbid,hisdrivererrsneedstounhookafter The carriagehorsemustbeabletopullaheavyvehicleupanddownhills,navigatetwistingturns they prancearoundthering. snorting horsesaresokeyedtotheirperformancethathoovesbarelytouchthegroundas park outings.Today, theParkhorseepitomizesthattypeofhorse.Thesefancy, high-stepping, Morgan’s briskpace,snappyaction,andelegant carriagemadehimapopularchoiceforthese ness menwouldspendtheirnoonhoursparadingabouttheparkonfanciesthorse.The When ariderprefersspeedier event,hecanturnhisMorgantothesportofeventing. The The Morgan’s graceandagilityalsoarecalleduponintheDressagering.Theequineequiv- Today, theseabilitiesareobservedinthereiningclass,whereMorganiscalledupontogo When cattlemenneededahorsetheycanrideintherangefordays,thatwillnevertakelame In theworldofcarriagedriving,Morganissurpassedbynootherbreed.TheMorgan’s The parkhorse’s fierypresentationistheopposite ofhiscountrycousin,thecarriagehorse. The ParkandEnglishpleasurehorseisthepeacockofshowring.Indaysgoneby, busi- Ways toUseMorgans SAMPLE PROMOTIONALHANDOUT Hand Out Hand Out Sample81 SAMPLE PROMOTIONAL Hand HAND Out OUT Hand Out SAMPLE PROMOTIONAL HAND OUT HAND PROMOTIONAL SAMPLE No matter what your interests are, be it driving cross country, leaping formidable obstacles No matter what your interests are, be it driving cross country, If you prefer a more relaxing, casual day at the reins, the same Morgan is ready for the job. If you prefer a more relaxing, casual day at the reins, the same Morgan is ready Today, Morgans can still be found challenging each other in harness. But instead of racing Morgans can still be Today, In the 1800s when the United States had developed a road system, a horse and carriage was In the 1800s when the United States had When a rider prefers to show off his hunter’s pleasant way of going, he can turn to the pleas- pleasant way of going, he to show off his hunter’s When a rider prefers Hunter and jumper horses are called upon to display their jumping abilities in the ring. The horses are called upon to display their Hunter and jumper on a jumping course, taking the rail in your favorite pleasure class, or just enjoying the compa- on a jumping course, taking the rail in your favorite pleasure class, or just intelligence, and ny of a personable horse on the trail, Morgans are bred for the job. Beauty, soundness will take you where you want to go on a Morgan horse. A pleasure to own, to take on the trail or in the show ring, America’s first breed is up to the task. A pleasure to own, to take on the trail or in the show ring, America’s on the road, they can be seen in the show ring in the roadster class. the best way to get from one point to another. Naturally, the travel would be much more excit- the travel Naturally, another. the best way to get from one point to to challenge other horses he met to a quick “brush” or ing if a person had a horse quick enough at these brushes, and when several horsemen gathered to race along the road. Morgans excelled reigned supreme. His name was Ethan Allen one Morgan match their horses against each other, he sired a dynasty of horses in his image. 50. A great grandson of Justin Morgan, ure class, where entries are judged on their movement and conformation. This class is an ideal ure class, where entries are judged on nerves” of turning in a perfect performance under the way for riders to learn to deal with “show eye. judge’s hunter is expected to jump at a steady, calm pace. The jumper, on the other hand, is judged sole- on the other hand, is calm pace. The jumper, to jump at a steady, hunter is expected can take the prize in either ring. the course. Once again, Morgans ly on his speed around Morgan’s powerful build and try-anything attitude allow him to hurdle the fences and obstacles and the fences him to hurdle allow attitude try-anything build and powerful Morgan’s legs, heart, and His strong soundness, and training. courage, horse’s ultimate test of a that are the courses. the most demanding progress over forward steady, allow him to maintain lungs also CH5 11/2/10 4:05 PM Page 81 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage82 Hand Out Hand Out SampleSAMPLE PROMOTIONAL Hand HAND Out OUT 82 Hand Out tinues tobeagreathorsefor buildingfamilydreamstoday. riding ordrivingforenjoyment,andaspecialprogramjust foryouth. their membersincludingthosethatrecognizeparticipation incompetitionagainstotherbreeds, youth clubsintheUnitedStatesandabroad.AMHAalsosponsorsavarietyofprogramsfor more than120recognizedlocalandinternationalclubsNationalServiceOrganizations or ridethematridingclubsjointheAmericanMorganHorseAssociation.AMHAworkswith riage; andtheiralertness,stamina,animation,adaptability, andkinddispositions. their expressiveheadsandlarge,prominenteyes;upheadednessproudmannerofcar- breed, theyareeasilydistinguishedbytheircompact,muscular, yetfineandgracefulbodies; love ofpeople,Morganshavebeencalled“theperfectfamilyhorse.”America’s oldestlighthorse Morgan horses. bringing familymembersclosertogether. Thosefamilieshavediscoveredthejoysofriding As Americanasapplepie,theMorganwasinstrumentalin buildingourgreatnationandcon- To addtothefunofridingMorgans,thousandsfamilieswhoeitherownMorganhorses Popular aschampiontrottersmorethentwocenturiesagoandlongfamousfortheirspecial A little“horsingaround,”manyfamiliesfind,canbegreatfun,exercise,andat Family Horse The Perfect SAMPLE PROMOTIONALHANDOUT Hand Out Hand Out Sample83 SAMPLE PROMOTIONAL Hand HAND Out OUT Hand Out SAMPLE PROMOTIONAL HAND OUT HAND PROMOTIONAL SAMPLE America’s Oldest Breed Oldest America’s The Morgan’s soundness, strength, stamina, and irresistible disposition allow the breed to soundness, strength, stamina, and irresistible The Morgan’s The Morgan breed can be traced to one phenomenal eighteenth century stallion owned by can be traced to one phenomenal eighteenth The Morgan breed group trail rides and horse shows. recognized by the American Morgan Horse Association, sponsor a variety of activities including recognized by the American Morgan Horse Association, sponsor a variety of harness or saddle, in a competition arena or on the trail. Morgan horse clubs across the country, harness or saddle, in a competition arena or on the trail. Morgan horse clubs continue excelling at a world-class level today. The Morgan is an all-around horse, happy under continue excelling at a world-class level today. speed, in that it can trace its roots back to an earlier starting point than any other breed. speed, in that it can trace its roots back tion sire later in history, or upon a group of horses chosen for similar traits such as gait, color, or for similar traits such as gait, color, or upon a group of horses chosen tion sire later in history, a hard day’s work. The Morgan is unlike other American breeds that are based upon a founda- work. The Morgan is unlike other American a hard day’s England and then beating all comers in trotting, running, pulling, and even walking races after England and then beating all comers throughout the land, and soon early Morgans were invaluable for clearing fields in colonial New and soon early Morgans were invaluable throughout the land, the schoolmaster, Justin Morgan. This horse’s reputation for strength and endurance spread reputation for strength and endurance This horse’s Justin Morgan. the schoolmaster, CH5 11/2/10 4:05 PM Page 83 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage84 Hand Out Hand Out SampleSAMPLE PROMOTIONAL Hand HAND Out OUT 84 Hand Out records ofmorethen110,000livingregisteredMorgansand45,000Morganowners. records ofbloodlines.TheAmericanMorganHorseRegistryprocessesandmaintainsthe highest qualityofjudgesinthe showring. (USEF) RuleBook.Morgan JudgesSchoolsareconductedannuallybyAMHAto ensurethe Morgan showdivisionrulesarepublishedinthebi-annual UnitedStatesEquestrianFederation Morgan retainshisversatility, goodconformation,substance,mind,andkindtemperament. Standards Committeeconstantlyreviewsshowrulesand judgingstandardstoguaranteethatthe industry. as wellinformationfromtheAMHAofficeoncurrent developmentsinAMHAandthehorse Morgan clubs.Theseclubsreceiveassistanceinpromotionalandeducationalactivities effort. releases, promotionalitems,andcoordinationofbreedmarketingprogramsareapartthis brochures, videos,andadvertisementsisanimportantresponsibilityofAMHA.Regularnews to placeonpermanentexhibit. lects alltypesofMorgan-relatedartifacts,memorabilia,worksart,books,andresourceitems the permanentheadquartersinShelburne,Vermont. TheAmericanMorganHorseInstitutecol- the foundationofearlyAmerica,NationalMuseumMorganHorsewasbuiltaspart greater appreciationofthebreedandhelpingtoensureitsfuture. programs, AMHAisabletoimprovethequalityofMorgancareandshowmanship,creatinga AMHAY offersmanyachievementandeducationalprogramsfor Morganyouth.Throughthese staff tomaintainthequalityofpublication. breed ispromotedandhistorypreserved.AMHAmaintainsitsowneditorialproduction issues beingdistributednationallyandinternationally. Throughthepagesofmagazine, • BreedJournal— • BreedRegistry—Thefocalpointofanybreedassociationisthemaintenanceaccurate • EstablishmentofMorganJudgingStandardsandShow Rules—TheAMHAJudging • RecognizedMorganClubs—AMHAhasgrantedrecognizedstatustomorethan120 • BreedPromotionandPublicRelations—ThepromotionoftheMorganbreedthrough • BreedHistory—To preservethehistoryofMorganhorseanditsmanycontributionsto • Youth Program—Morethan1,400youthbelongtotheAMHAYouth (AMHAY) Program. MAPrograms AMHA The Morgan Horse Morgan The SAMPLE PROMOTIONALHANDOUT is publishedninetimesayearwith,onaverage,6,500 Hand Out Hand Out Sample85 SAMPLE PROMOTIONAL Hand HAND Out OUT Hand Out in 1894. The Morgan Horse Register SAMPLE PROMOTIONAL HAND OUT HAND PROMOTIONAL SAMPLE Morgan Horse Morgan The History of the of History The The Morgan Horse Club (now the American Morgan Horse Association) was organized at The Morgan Horse Club (now the American Morgan Horse Association) In the late 1800s, D. C. Linsley, a native of Middlebury, Vermont, researched the Morgan Vermont, a native of Middlebury, In the late 1800s, D. C. Linsley, Morgans have also made major contributions to the development of other breeds, including Morgans have also made major contributions to the development of other The Morgan was the first recognized horse breed in the United States. Other breeds have The Morgan was the first recognized horse breed in the United States. Other When mounted units were being phased out in the early 1950s, the Government farm was When mounted units were being phased So well were Morgans suited to cavalry work that in 1907, the United States Government So well were Morgans suited to cavalry When war divided the nation, the Morgan horse was the United States Cavalry’s mount of horse was the United States Cavalry’s When war divided the nation, the Morgan From this one stallion and three of his offspring (the stallions Woodbury, Bulrush and stallions Woodbury, and three of his offspring (the From this one stallion During his life, Figure’s versatility as a working horse and prepotency as a sire earned him as a working horse and prepotency versatility During his life, Figure’s In 1789, a small bay colt named Figure was born in Springfield, Massachusetts. Given to colt named Figure was born in In 1789, a small bay breed and compiled an essay on its history and genealogy. Using Linsley’s work as a basis, Using Linsley’s breed and compiled an essay on its history and genealogy. Joseph Battell published the first volume of the American Saddlebred, Standardbred, Tennessee Walking Horse, and Quarter Horse. Walking the American Saddlebred, Standardbred, Tennessee Chief, and Saddlebred foundation stallion, Peavine, was a grandson of the Morgan Stockbridge Black Hawk. Allen F-1, the foundation was a grandson of Morgan Blood’s Lexington Cabell’s Horse, was out of the Morgan mare, Maggie Marshall. Allen F-1 Walking sire of the Tennessee pedigree, and pro- was bred to the mare Gertrude, who is attributed to have Morgan sires in her to moved West duced the influential stallion Roan Allen F-38. Countless Morgan mares were Horse lines. produce working cattle horses and in the process contributed to the early Quarter claimed existence in colonial times, but today, only Morgans can trace their ancestry to a com- claimed existence in colonial times, but today, of the while other breeds identify their foundation stock to horses alive at the turn mon ancestor, a full 100 years after the Morgan breed was born. twentieth century, deeded to the University of Vermont, where the Morgan breeding program continues. It is the old- where the Morgan deeded to the University of Vermont, breed of horse in the United States today. est continuous breeding program of any established an official Morgan breeding farm in Weybridge, Vermont. The Morgans bred here Vermont. farm in Weybridge, established an official Morgan breeding stations across the nation, where they were bred to local were transferred to “remount” stallions and ensure quality horses would be available in times mares to improve the quality of the offspring of war. choice. Vermont troops mounted on their Morgan horses were so envied that raids were staged troops mounted on their Morgan horses choice. Vermont use. Union General Philip Sheridan rode his Morgan to capture the horses for Confederate put to poetry by Thomas Buchanan which was Rienzi into history at the battle of Winchester, rode Little Sorrel, a Ride.” Confederate General Stonewall Jackson poem, “Sheridan’s Read’s and ridden by Jackson until he was killed in battle. Morgan captured by Confederate troops Sherman) emerged a breed of horse that would secure a prominent place in American culture. Sherman) emerged a breed of horse that in the 1800s, Morgans became known for their sub- Used as light draft and stage coach horses the breed moved westward, becoming popular as stance and stamina. As their fame spread, their intelligence and ability to work all day were valued. ranch and Pony Express horses where great respect in colonial New England. In keeping with the custom of the time, he also became New England. In keeping with great respect in colonial Morgan. name, Justin known by his owner’s Vermont schoolteacher Justin Morgan as payment for a debt, he was destined to play a dramat- as payment for a debt, he was destined schoolteacher Justin Morgan Vermont of our nation. ic role in the development CH5 11/2/10 4:05 PM Page 85 Page PM 4:05 11/2/10 CH5 CH5 11/2/104:05PMPage86 Hand Out Hand Out SampleSAMPLE PROMOTIONAL Hand HAND Out OUT 86 Hand Out ation oftheMorganasadistinctandsignificantbreed. now istomaintainaccuratebreedingrecordsonallMorganhorsesandpromotethecontinu- eth century, drawingentriesfromasfarwest asIllinois).Thepurposeoftheclubboththenand the 1909Vermont StateFair(thefairwasthe nationalMorganhorseshowoftheearlytwenti- packing hunterstotheirgame; andanywhereanintelligent,sound,athletichorse isneeded. Dressage; reiningwiththe best ofhorses;workingthemountainsinsearchstray cattleor excelling inworldcalibercarriageevents;asponyclub eventers;winningatalllevelsof with flashandcrowdappeal,orasalow-key, safe,andwillingtrailhorse.Theycanbefound trian sports.Forexample,theMorgancanshineequally asathrilling,high-steppingshowhorse Entire familiesenjoytheMorganbytakingpartinactivities andcompetitionsinvariouseques- tractable temperament,resultsinaneasy-to-ride,easy-to-train mountforamultitudeofuses. rienced riderslookingforacompetitivemount. make themexcellentmountsforchildrenandbeginningridersofallages,nottomentionexpe- or pairs.Thesamewillingandgentledispositionswhichmadethemanoutstandingfarmhorse heavy loads,butcanbefoundontheworldchampionshipcarriagedrivingcompetitionassingles erable weightwhilestillbeinglightenoughforriding.Today Morgansarerarelyusedforpulling powerful hindquarters.Thesefeatureshavemadethemcapableofcarryingandpullingconsid- can alsoberegistered. be buckskin,gray, creme,orpalomino.Horseswithwhitemarkingsontheirbodyblueeyes or underthatheight.Morgansareusuallybay, brown,chestnut,orblackincolor, butcanalso proud, uprightheadcarriage—andstylish,spiritedgaitsarealsorecognizabletraitsofthebreed. refined bodies,theirlargeexpressiveeyes,andchiseledface.Morgans’“upheadedness”—a of Figure.Morganscanbedistinguishedfromotherbreedsbytheircompactandmuscular, yet Canada andEngland. be foundthroughouttheUnitedStatesandin17foreigncountries.Registriesalsoexist Today, morethan155,000Morganhorseshavebeenrecordedintheofficialregister andtheycan The Morganhorseisauser-friendly horse.Theirathleticability, coupledwithalovingand Throughout history, Morganshavebeenknownfortheirshort,strongbacks,agility, and Morgans areusuallybetween14.1and15.2handsinheightwithsomeindividualsbeingover The Morganisbestknownforitsdistinctivetype,whichstillverymuchthesameasthat SAMPLE PROMOTIONALHANDOUT T HE M ORGAN T ODAY Hand Out Hand Out Sample87 SAMPLE PROMOTIONAL Hand HAND Out OUT Hand Out , is The Morgan Horse SAMPLE PROMOTIONAL HAND OUT HAND PROMOTIONAL SAMPLE is a bi-monthly membership newsletter. Network Horse Association Horse The American Morgan American The Serving more than 10,000 members throughout the United States, the American Morgan 10,000 members throughout the United Serving more than Also affiliated with the AMHA are more than 120 Morgan horse clubs, which provide their Also affiliated with the AMHA are more Visitors to the AMHA headquarters can also enjoy the National Museum of the Morgan to the AMHA headquarters can also Visitors Horse Association (AMHA) is located in Shelburne, Vermont. A staff of 14 provides members A staff (AMHA) is located in Shelburne, Vermont. Horse Association promoting the Morgan breed. The including registering horses and with a range of services, The award-winning magazine, Association also produces two publications. members with numerous Morgan-related activities including educational programs, shows, clin- members with numerous Morgan-related activities including educational programs, several foreign coun- ics, and fun days. Morgan horse club members are active in every state and of Morgan clubs rec- tries, and can be found through listings available from AMHA. Other types a specific type of ognized by AMHA are National Service Organizations. These clubs support include reining, Morgan activity and promote their interest on a national level. Their interests cutting, dressage, driving, eventing, trail riding, and breeding. Horse, which is run by the American Morgan Horse Institute (AMHI), a charitable organiza- Horse, which is run by the American Morgan activities. The AMHI also sponsors the tion dedicated to educational and historical the premier event of the Morgan Horse Show, Championship Morgan Grand National & World City. show season, held each October in Oklahoma the official journal of the breed, providing the Morgan community with valuable news, events, the official journal of the breed, providing and features. The CH5 11/2/10 4:05 PM Page 87 Page PM 4:05 11/2/10 CH5 CH6A 11/2/10 4:05 PM Page 88 ChapterChapter Six Six Chapte Chapter Six Chapter Six Chapter Six

Chapter Six CHAPTER VI Chapter Six Chapter Six

SHOWS & COMPETITIVE VENTS

E Chapter Six Chapter Six

Chapter Six

Chapter Six Chapter Six Chapter

Chapter Six Chapter

Cha Six Chapter Introduction Introduction

89 INTRODUCTION

IntroductionIntroduction The hope of the AMHA in producing the Show of the AMHA in producing The hope & AMHA Competitive Events chapter of the Club bring back the one-day compe- Activity Guide is to fill our weekends with an ideal titions that used to Morgans with other owners. If way to enjoy our such acclaim that you can your efforts meet with show in the future, all the grow into a recognized can continue offering owners a better! But if you their Morgans at a minimal way to show off enjoyment, you will have expense and maximum to your Morgan peers second to provided a service encourage your input on the following none. We from actual materials and insights you have gained them experience for future updates. Please forward 4066 to the American Morgan Horse Association, VT 05482; e- Shelburne Road, Suite 5, Shelburne, mail [email protected]. INTRODUCTION An established show that brings in entries from Competitions can be offered for every level of Competitions can be offered for every While organizing a competition may seem like a While organizing a well outside the geographic area may want to con- sider getting United States Equestrian Federation (USEF) recognition and offering classes approved by the carriage, Dressage, and reining associations. overall expense Doing so will add to the show’s Do you though, so must be considered carefully. want to offer owners an opportunity to show with- or to show in a forum pay, out spending a month’s using judges working with a standardized set of rules and criteria for judging? Each offers benefits as well as drawbacks. horse expertise. The single-day fun show is an horse expertise. The single-day fun their horses ideal way for novice owners to bring the ropes. out in a safe, casual atmosphere to learn Morgans Classes can be offered for Morgans only, live in an and half-Morgans, and all breeds. If you to sup- area where there are not enough Morgans offering classes for both port an entire show, pay for your Morgans and other breeds will help promote facilities, judge, awards, and will same time. Morgans to other horse owners at the Small competitions also give you the opportunity to bring in a well-regarded judge who can judge on the first day and offer a clinic on the second learn from their mistakes this Owners can day. way and come back for the next show ready for a bigger challenge. herculean task, it does not come without its compen- herculean task, it does provide Morgan and other sations. Competitions to gather and match horse owners an opportunity others to evaluate conformation, their horses against also offer training, and crowd appeal. Competitions breeding horse owners an opportunity to have their improv- stock seen and evaluated by other owners, their ing saleability in the future and promoting is giving breeding programs. An even bigger draw get out and our one-horse owners an opportunity to in a fun enjoy their Morgans with other enthusiasts their horse’s setting that encourages them to put best foot forward. Holding a competitive event is a monumental task competitive event Holding a you Until by many. by some and avoided —is loved energy that goes in to prepar- have experienced the up a competition, you ing, holding, and wrapping what the show organizers cannot truly appreciate are capable of! of the horse world CH6A 11/2/10 4:05 PM Page 89 Page PM 4:05 11/2/10 CH6A er Six er Ch Si CH6A 11/2/104:05PMPage90 show Organization show Organization ShowSHOW Organization ORGANIZATION 90 show Organization ter canbeappliedtoanyoftheseshows. USEFandotherorganization-sanctioned breed • Non-sanctionedbreed,all-breed,anddiscipline • Schoolingorfunshows • There arebasicallythreetypesofshows: show mayuseafullcontingentofsubcommittees. with acrewofvolunteers.Amulti-day, recognized local fieldcanbeorganizedbyoneortwopeople show andthegoals.Aone-dayfunheldina mittees arecalledfordependsuponthesizeof others itdeemsnecessary. Whattypesofsubcom- Concessions, Hospitality, Entertainment,orany Sponsors, Trophies, Ring,Grounds,Stable, ing subcommittees:Publicity, Advertising& profits andexpensestotheclub. when theshowwillbeheld,andaccountingfor deciding whotheshowmanagerwillbe,whereand show. Thecommitteemembersareresponsible for bers whohavevolunteeredtoorganizetheclub’s the show. committee shouldbeappointedtoplanandmanage Enoughlocalinteresttosupportashow? • Enoughhorsestofillclasses? • Suitablegroundsavailable? • Experiencedshowmanagementavailable? • money, andattractnewmemberstotheclub. bers together, publicizetheMorganbreed,raise Horse showsofferanidealwaytobringclubmem- Arewereadyto considerabreedshow? • Canweselectshowdates thatwillnotconflict • Canweattractenough entriesfromoutside • Dowehaveproperfacilitiestostageashow? • and answerthesequestions: The materialprovidedintheHorseShowchap- and disciplineshows shows The ShowCommitteemayorganizethefollow- The ShowCommitteeisagroupofclubmem- If theanswerstothesequestionsarepositive,a When holdingashow, considerthefollowing: A funshowwillgivetheclubexperience with establishedshows? our clubtomakeitfinancially worthwhile? Types ofShows SHOW ORGANIZATION Fun Shows entries arrivingfromadistance. with additionalpublicity, status,andnumberof ests. Receivingrecognitionwillprovidetheshow encompasses carriage,Dressage,andreininginter- shows operateunderUSEFguidelines,whichalso Reining HorseAssociation.AllrecognizedMorgan Society, U.S.DressageFederation,andNational zations includingUSEF, theAmericanDriving sider receivingrecognitionfromaffiliatedorgani- it hasfromclubmembers,willbereadytocon- dures fortheshowandlearnedhowmuchsupport Once theShowCommitteehasestablishedproce- Morgan toownersofotherbreedsanddisciplines. entries, itprovidesanopportunitytointroducethe breeds. Thisnotonlyincreasesthenumberof er numberofentries,theshowcanbeheldforall If theShowCommitteeisreadytodealwithalarg- planning andexecution. classes createsfrayedtempers andtiredexhibitors will enjoyparticipating.Making exhibitorswaitfor the showonscheduleisonekey waytoensurethey showing isthattheyhavefun doingso.Keeping For mostMorganowners, one primereasonfor words: exhibitors, andspectatorscouldbestatedinthree of theshowmanagementtojudges,officials, notch judgesandotherofficials. that willmakeitpossibleforyoutoattracttop exhibitors, yourshowmustdevelopareputation who willreturnyearafteryear. Inadditiontothe al showdependsonanabilitytoattractexhibitors exhibitors returnthenextyear. Asuccessfulannu- Most showsareheldwiththegoalofhaving These shouldbeappliedtoallsegmentsofshow Taken intheirbroadsense,theresponsibilities All-Breed andDisciplineShows CONSIDERATION S Procedures HOSPITALITY HOW Rated Shows COURTESY G OALS show Organization show Organization Show91 SHOW Organization ORGANIZATION show Organization Getting Horses in the Ring the time allowed for tack change delays and delays change for tack allowed the time may exhibitors rules. Some your enforce the class for tack change and delay request a use the time to minutes while they five to six warm up. the first horse two minutes after the class close the gate. enters the arena and master so there is no aged to tell the paddock for them. time wasted waiting office the show secretary’s before class time if This is important, because is well organized. entries can make the dif- the income from post show. ference between a profit or a loss for the Post-entries should not delay the show. can get close enough to the arena that he/she This into the ring quickly for Morgan classes. multi- is not required for the disciplines or breed classes. and show along. Using one gate is dangerous to time consuming. It forces the exiting horses and pass through the horses waiting to enter horses can be upsetting, especially for young and beginning riders. show operating under them. For instance, the cannot start until the steward, veterinarian, and EMT are on the grounds and farrier, ready to function. show starts so exhibitors can get their num- bers, stall assignments, etc. utes before starting time. Check up on them immediately if they are late. Call each class well ahead of time. Ask each exhibitor to check in with the paddock master well before the gate is opened. The paddock master and announcer must have an accurate list of entries for each class. The paddock master should be sure that every entry on his list is on hand. If some are miss- ing they can be paged. He should also spot entries wearing the wrong number (or no number) and any horses that are not entered before the class enters the ring. Sometimes an exhibitor will arrive 3. at the gate. Start the two-minute rule Enforce 4. a class should be encour- Entries that scratch 5. made up to a few minutes Post-entries can be 6. station If a farrier is on hand, locate his/her 7.speed the Use separate ‘in’ and ‘out’ gates to 8. show is Be familiar with USEF rules if the 9. The show office must be open well before the 10. Insist on key people arriving at least 15 min- Causes of Delays A rule of thumb says 17 classes in one ses- Estimate the time needed for each class (they are not all the same). Plan your class schedule so you can run on time. Put classes of unpre- dictable length at the END of sessions. These include classes with individual work outs such as jumping, equitation, trail, reining, etc. sion are manageable for an all-discipline show. If they include halter classes, you can squeeze in more. Remember that you may have to split some classes and run two or three sections. You may also need time to drag or water the ring every five or so horses for reining, Dressage and open classes, but not for carriage. are minimized. Insist that exhibitors who have tack changes notify the office or the paddock LEAST one class in advance. Limit master AT the ring Keeping your show on schedule starts with good Keeping your show on schedule starts There are many ways a show can get off sched- many ways a show There are planning and organization. The following are ideas planning and organization. The following delays. which will allow you to avoid unnecessary 1. have too many classes per session. Don’t 2. Arrange your schedule so tack change delays • Starting late • Exhibitors not at the gate on time • class Riders entering the ring for the wrong • Exhibitors forgetting their numbers • for tack or harness adjustments in Time-outs • Pulled shoes in the ring (waiting for farrier) • Slow judging • cards do not carry class specifications Judge’s • Delays in getting patterns to announcer • Lost time getting results to announcer • Lost time awarding ribbons • Delays in taking photos • Delays at the outgate • Overlong victory passes • Changes in weather ule and it is important to consider which of them is important to consider ule and it two what a delay of yours. Consider may affect If you offer 50 classes class can mean. minutes per means the show two-minutes per class in one day, 40 minutes longer then neces- will run an hour and dinner breaks, This will shorten lunch and sary. it difficult to have horses in delay starts, and make peak condition. and horses. These exhibitors may not come back in not come may exhibitors These and horses. have to if they also leave will Spectators the future. classes. wait to see CH6A 11/2/10 4:05 PM Page 91 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage92 show Organization show Organization ShowSHOW Organization ORGANIZATION 92 show Organization bined insightswillallowthem toidentifypotential ter, judge, steward,andannouncer. Their com- between showsecretary, paddockmaster, ringmas- rules andAMHAJudgingStandards). detailed classspecificationsontheback(seeUSEF required foreachclass,thejudge’s cardsmusthave may tellthejudgetohurry, ifnecessary. each class.Keeptrackoftheshow’s progresssoyou show howmuchtimehasbeenallowed(average)for classes inthreehours,tellhimatthebeginningof before theshowbegins.Ifyouexpecttofinish17 class. Makesureyourjudgeknowswhatisexpected Judges varyintheamountoftimetheytakefora may beacanterorhand-gallop. gait ofhisorherchoice.Thisisusuallyatrot,but from thefarendofringtooutgateat horse, rider, andowner, thewinnershouldpass essence, whiletheannouncergivesnameof are taken,howthevictorypassshouldbemade.In ful fortheribbonpersontoexplain,afterphotos bons areawarded. The photographerneedstobereadywhentherib- advance oryoumayloseseveralminutesperclass. being handedout.Thisshouldbearrangedin can bedonewhilethelower-place ribbonsare time. Ifthepicturesaretobetakeninring,it ent. Theotherhandsoutthelower-place ribbons. the winnerforpicturesifaphotographerispres- trophies andribbonstothewinnerhelpspose handing outribbonstosavetime.Onehands make itwork. the system,theywillbehappytocooperateand they maynotgetintotheclass.Ifunderstand expected tocheckinearlyandthatiftheyarelate class isout. ready togolessthanoneminuteaftertheprevious efficiently, youcanhaveaclassinthearena and from thepreviousclassleavesarena.Whenrun It workswelltoopentheingateaslasthorse when itopenssothereisnodelaybetweenclasses. master shouldcatchthis. early andgetintothewrongclass.Thepaddock A well-runshowdependsupon closeteamwork While thejudgeshouldknowwhatgaitsare Victory passesdressuptheshow, anditishelp- Taking “win”picturescancostvaluablering To getentriesoutofthering,havetwopeople Exhibitors mustunderstandthattheyare Expect allentriestobeatorneartheingate The Judge them. problems andrequestchangestoprevent Finally, assignindividualstoassistthe • Try tohavetherefreshmentstandopenwhen • Makesurethatthehospitalitycommitteeandall • Havesomekindofexhibitorentertainment • Haveamemberoftheclub(several,ifneces- • Providegoodstablingandhaveitwell-han- • Provideclassesthatwillattractexhibitors. • ProvidealltheUSEFrequiredinformationin • Gettheprizelistsoutearly. Forlarge annual • Ashortexhibition inthemiddleof per- • Limitthenumberofclasses betweenbreaks. • Avoid delayedclassesduetotackchanges.Do • Avoid havingthesametypeof horseinthering • ing ofclasses. The ShowCommitteewilldeterminetheschedul- ing years. bring manyoftheseexhibitorsbackinfollow- Consideration, andHospitalitywilldomuchto exhibitors astheyleave.SuchCourtesy, exhibitors aremovinginandout. exhibitors fortheirattendance.Behospitable! your clubmembersshowtheirappreciationto es oftheshow. for atimethatwillinterferewithperformanc- DO NOThavetheentertainmentscheduled arranged. Besureinvitationsareextended. appreciated. unloading andgettinghorsesintostallsismost welcome, acupofcoffee,andassistancein to bearriving.Afteralongdrive,wordof sary) onhandwhenyouexpecttheexhibitors dled byaqualifiedBarnManager. your prizelist. shows. Asyouhelpothers,yourself. the area,includeinformationaboutother the show. Ifyourshowfitsinwithacircuit shows, dothisatleastthreemonthspriorto the ringandallowjudge abreak. plan breakseveryeightclasses orsotodrag When theclasseshavemore then20entries, Pleasure back-to-back. Pleasure andJuniorExhibitorEnglish not scheduleJuniorExhibitorWestern age groups. western, hunterseat,anddrivingclasses for severalclassesinarow. AlternateEnglish, Attracting Exhibitors Scheduling show Organization show Organization Show93 SHOW Organization ORGANIZATION show Organization Planning, organizing, and staffing a show to Planning, organizing, exhibitors and audi- shows attract Well-run If you plan to have a show recognized by to have a show If you plan to choose a date that does not conflict with estab- with not conflict that does a date to choose your area. events in lished must be that show dates remember USEF, annual be included in their by them. To approved your application must of Competitions, Calendar preceding the show. 15 of the year be in by May the difference between a run on time can make that stays on schedule and smooth running show a production that is sloppy and everyone enjoys, or causes people stress. better chance of making a ences and have a much details make perfection. profit. Remember that Date Selection formance attracts spectators and maintains and spectators attracts formance publicity. enough if given interest The major- with one or two horses. exhibitors in this category. owners fit ity of Morgan green horse/rider, include novice, Classes may than open etc. rather amateur, junior exhibitor, classes. The Manager and the Show Committee will select The Manager and show and the If it is a new the dates for the show. establish it on an annual basis, club would like to nearby horse shows take determine when other is available in the USEF place. This information as well as on the AMHA Competition Calendar Other horse- website at www.morganhorse.com. Try related events in the area should be considered. • • attractive to make your classes Aim to CH6A 11/2/10 4:05 PM Page 93 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage94 Responsibilities Responsibilities FLOW CHART OF 94

ResponsibilitiesSHOW RESPONSIBILITIESResponsibilities Photographer Feed &Bedding Tack Drink Food & Concessions Exhibitor Entertainment Welcome Committee Hospitality Awards Publicity Prize List Sales Sponsorships Advertising Show Programs Veterinarian Stewards Judges Arena Budget SHOW RESPONSIBILITIES Photographer Mailing List Income &ExpenseRecords Pay Bills Judge’s Cards Prepare ClassSheets Prepare ShowResults Office Supplies Collect allFees Show Approvals FLOW CHART OF S h S o p w o

n S s e o c r r i S e n t h g a o

r O w y / r

T C g re a o e n m a i s z m u a r t i t e i Oversee: Liaison to: o t r e Security Restrooms Music First Aid Judge’s Escort Decorations Parking Stabling Paddock Master Gate Attendant Farrier Ring Clerk Ringmaster Announcer Employees Barn Manager Property Manager n S e

h ( C o w l u

M b ) a n a g e r ugs&Stewards Judges & Organizing Organizing

95 ORGANIZING YOUR SHOW

StartFROM STARTto TOFinish FINISHOrganizing the type of show you are running (judge, the type of show you repre- delegate, rider’s steward, technical sentative, timers, etc.). the various breed/ suggestions. Contact lists of prospective discipline groups for 4-H offices and candidates. Some county associations maintain state horsemen’s lists as well. Send a contract (in advance of the show. duplicate, one to be signed and returned) and keep in touch. time ribbon/trophy distributors, scorers, keepers, obstacle/ jump staff, secretary, hospitality staff, etc.). sec- as a volunteer contract. Refer to the and tions on each position in this guide add to provide a copy to each volunteer doing that work. Refer to the less experienced help to follow. “Secretary” job description in this manual. best, or 8.5" x 14" if you need more room. These sizes are easier to reproduce inex- pensively. ADS, etc.) USDF, groups (NRHA, USEF, judging sheets. ing, trail, carriage obstacle, gaming, etc.) are needed, find samples or engage some- one competent to design them. bers (often available at feed stores, tack shops, and from ribbon/trophy suppliers). A. your needs in accordance with Determine B. shows and members for staffing Ask other C. Contact choices six months to a year in A. Start asking for volunteers (early an often) B. Develop a list of needs (gatemen, C. Job descriptions would be useful, as well A. seek an experienced person. Ideally, B. a written procedure to follow for Develop A. x 11" flyers work Develop a showbill. 8.5" B. Develop or buy entry forms. C. Develop or buy class sheets. D. or obtain from discipline Develop, buy, E. If independently designed courses (jump- F. or get donated exhibitor num- Make, buy, VII. Officials VIII. Other staff IX. Show secretary X. Paper work FROM START TO FINISH TO START FROM how to run it if there is one. Ask about rental sites if there is not a sound system. a rider or an entire policy as needed. grounds. and rent if necessary. ORGANIZING YOUR SHOW SHOW YOUR ORGANIZING restrooms. jumper, team penning, carriage) or mixed team penning, carriage) jumper, saddle seat, western, disciplines (hunt seat, in-hand) 1. Size 2. Accessibility 3. food, parking, Amenities such as contact person, usually the secretary their impressions of the site and their experiences with the facility. price sheet. What do you get for your money? What do you have to provide? 1. sound system and Ask about the 2. Ask about insurance requirements. Get 3. Ask how you are to maintain the 4. Check on adequate sanitary facilities A. or open to all breeds All-Morgan B. reining, hunter/ One discipline (Dressage, A. ring, outdoor ring or both Indoor B. out of trailer showing, or both Stalls or A. Needs (see I and II) B. locations Your C. Costs types of shows and determine the following: A. Number of classes and types B. Start time C. Class and office fees D. fees Stall and/or out-of-trailer E. Rules being used F. General information G. and/or directions to the location Map H. Name, phone, and e-mail address of months to a year (or more) in advance. A. about facility and ask other groups Visit B. Ask to see the contract for the site and a I. on the type of show Decide II. needs Decide on show facility III. on: Look for an appropriate facility based IV. Organize, plan, and organize again V. Examine samples of show bills for similar VI. book the showgrounds six may need to You CH6A 11/2/10 4:05 PM Page 95 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage96 Organizing Organizing ORGANIZING YOUR SHOW 96

StartFROM STARTto TOFinish FINISHOrganizing XII. Distributionofshowbills XI. .Assessfurniture needs. You maywanta D. “Showinabag”(orbox).Asoft-sided C. Muchofthe“paperwork”canbeplaced B. Decideif,whatkind,andhowmany A. Details Placefreeads(orasyoucanaffordthem) D. Distributetofeedstores,tackshops,4-H C. Getmailinglistofdiscipline-oriented B. Mailtomembers. A. hospitality andpromotional needs. tables, andchairsforribbons, trophies, pop-up tentforthejudges, aswell Rocksorpaintedhorseshoesto 4. CashBox-bankwithsmallbillsand 3. Judges/Officialsneeds 2. Officesupplies(varyasyouwish): 1. larger boxmaybeneededforashow. briefcase workswellforasmallshow, a file, orverticalfileboxasyouprefer. into three-ringbinder(s),anexpandable have themmadeasnecessary. posters orsignsareneededandmake local radioandTVstations. papers, aswellapublicservicespotsat in localhorse-orientedmagazinesand appropriate. to-three monthleadtimeseemstobe have ahabitofgettingforgotten.Atwo- tribute toosoonbeforetheevent,asthey erinarian offices,etc.Don’t mailordis- groups, boardingandtrainingstables,vet- competitors fromrelatedorganizations. as manyofficesare“openair” atbest. weigh downpapersfromflyingaway, change Rulebooks e. Whistles d. Stopwatches c. Pens,pencils b. Clipboards a. Anything elsehereinmissed i. Calculator h. Whiteoutorcorrectiontape g. Safetypinsforexhibitorsnumbers f. Tape-clear, masking,duct,electrical e. Holepunch,paper, sheetprotectors d. Rubberbands,paperclips,binder c. Stapler, staples,staplepuller b. PlentyofWORKINGpens,pencils, a. clips case and markersinaboxorzippered I Timeline XI. .Daybeforetheshow, on site F. Oneweekbeforetheshow E. Onemonthtooneweekbefore D. Threemonthstoonemonth C. Sixmonthstothree B. Oneyeartosixmonths A. .Take asmuch“stuff” tothesiteasis 4. Layoutsiteasneeded.(Thismaybe 3. Lookoverconditionofring(s),and 2. Markstallsasneeded 1. Havetrophies,ribbons,officesup- 3. Checkwithfacilitymanager, judge, 2. Makesuregrassareasareorwillbe 1. Gettables,chairs,tents,raincoats 4. Getmaterialfortheofficeoutofstor- 3. Restockshowbillsatdropoffsitesas 2. Makesurethatallneededequipment 1. Seekmoresponsors 5. Doaprogrambook(optional, butnice 4. Checkonshowfacilities 3. Checkonvolunteerpositions 2. Checkonjudge,officials,andcaterer 1. Keepseekingsponsorships;trytack 5. Prepareshownoticesforjournals, 4. Makeupanddistributeshowbills 3. Order/makecompetitorsnumbers, 2. Orderribbonsandtrophies 1. Fundraiser, seeksponsorships 4. Hirejudgeandothercontractualstaff 3. Rentfacility 2. Decideontypeofshow 1. ridden ordriven) and crosscountryobstacles, either and needtosetupaDressage ring something likeaone-dayhorse trial much earlierifyouchoosetorun more complexandneedtobedone get inshapeifneeded plies packedandready staff, etc. mowed asneeded together asneeded age andpackedtotaketheshow needed is, orwillbe,onhandwhenneeded to haveyoursponsors’namesinprint) (if youneedone) deal with,stables,etc. and feedshops,vets,businessesyou out asperindividualdeadlineneeds magazines andhorsepapers,send judges sheets,classetc. Event Checklist Event Checklist

97 EVENT CHECKLIST Event ChecklistEvent Checklist Show Day After the Show 4. fun! Have 5. and showgrounds Pay officials 6.up Clean officials staff, and 1. you notes to the volunteers, Send thank 2. show plans Start on next year’s H. after the show SOON use the facility again note of any damages to competition account ested local publications and organizations teers and sponsors least two hours before first class least two hours before programs (may also be done day before) class (or earlier if needed) before first class. Judge is greeted by manager between condition of arena. Arena is dragged breaks classes as needed and during scheduled employees __ Clean grounds thoroughly—you may want to __ making Return equipment to proper places, __ Arrange repairs/replacement as needed and bill __ Box and label office supplies for storage __ AMHA, and inter- to USEF, Send show results __ Pay all bills and write thank you notes to volun- __ at and committee arrive secretary, Manager, __ hands out competitor numbers and Secretary __ Morning help arrives 30 minutes before first __ hotel and arrives 30 minutes Judge is picked up at __ Begin first class on time __ Manager/groundskeeper continually checks __ After last class is judged, pay judge and other EVENT CHECKLIST EVENT of the start time of the start to do their jobs and ready One to Two Days Before One to Two One to Two Weeks Before Weeks One to Two Two to Six Months Before to Six Months Two Two to Four Weeks Before to Four Weeks Two allowed or prudent to do or prudent allowed 1. two ahead office at LEAST Set up the 2.is in place all of the staff Make sure 3. as needed Troubleshoot Three to Twelve Months Before Three to Twelve G. event Day of the & papers, refreshments, insect repellent) are expected to be (if applicable) __ Prepare grounds __ Prepare office & supplies __ Check on concession stand __ Prepare awards for transport to show __ Open show office __ items (clipboard, pen Gather office and judge’s __ Receive and process entries __ Schedule volunteer workers __ Complete show program __ Confirm arrangements with judge __ Call and remind workers when and where they __ Prepare, print, and mail prize list __ Gather and repair equipment __ Order awards __ Select classes __ Prepare advertising/promotions __ Decide on awards __ Arrange insurance coverage __ ADS, etc. approval USDF, Apply for USEF, __ committees Establish __ a budget Determine __ date and rain date Choose a __ Find a facility and inspect for suitability __ Hire a judge and steward with written contract __ Book hotel and airline reservations for judge CH6A 11/2/10 4:05 PM Page 97 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage98 All Breed Fun All Breed Fun ALL BREED FUN SHOW SERIES 98 All Breed FunAll Breed Fun A judgemaybepaidorvoluntary Volunteers provideallthework Food service:Suppliedbyclubmembersoryouth Exhibitor numbers:Freefromfeedcompany High-point awards:Aleatherhalter. Thisencouragesexhibitorstoreturnforthenextshow. Points Donatedbyclubmembersfromtheircollections,orpurchasedaribboncompany Ribbons: Donatedbyclubmembersfromtheir trophycollections,groomingtools,tack,books Trophies: Flyersdistributedatfeedstores,stables,tackshops,throughthemailtoaselectedmail- Publicity: Open toallbreeds Chosenforthemostlocalappeal Classes: Chosenforleast conflictinthearea Dates: Anarenawithplentyofparking Location: To provideanactivityforhorseowners Purpose: ALL BREEDFUNSHOWSERIES total wins can begivenasfollows:First=5pts.Second=3Third=2Fourth=1pt.Highest area newspapers Ads placedintheclassifiedsectionsweekendbeforeseveralwidelydistributed Announcements senttolocalnewspapersandequinepublications ing list,local4-Hers To exposetheareatoMorganhorsesandtheirowners To provideaschoolingshow To makemoneyfortheclub All Breed Fun All Breed Fun

99 ALL BREED FUN SHOW SERIES All Breed FunAll Breed Fun Schedule of Classes Schedule of (Location) (Dates & starting times) (Dates & - Never won a blue in walk, trot, canter class, optional tack - Never won a blue in walk, trot, canter Western Award = Classes 1, 22, 23, 24, 25, 26, 32 = Classes 1, 22, Award Western = Classes 1, 2, 9, 10, 12, 13, 17, 19 Hunter Seat Award = Classes 1, 5, 8, 11, 14, 15, 17, 20 Saddle Seat Award = All but classes 9, 11, 13, 15, 22, 26, 28 & 31. Declare Award Youth at office. High-Point Awards to be presented at the May Show. High-Point 1 TRAIL - Optional tack 1 TRAIL - Optional required 2 jumps, 2' maximum, protective helmet 2 HUNTER HACK- 3 PLEASURE DRIVING-Open or IN-HAND 4 HALTER 5 GAITED 6 LEADLINE 7 DRIVING CHAMPIONSHIP 17 & under EQUITATION- 8 SADDLE SEAT Adult 9 HUNTER PLEASURE- 10 HUNTER PLEASURE- 17 & Under EQUITATION-Adult 11 SADDLE SEAT no jumps 17 & Under, 12 HUNTER EQUITATION- no jumps Adult, 13 HUNTER EQUITATION- ENGLISH PLEASURE- 17 & Under 14 SADDLE SEAT ENGLISH PLEASURE- Adult 15 SADDLE SEAT optional tack 16 JUNIOR HORSE- 4 & under, Optional tack HACK- 17 ROAD 18 EGG & SPOON- Optional tack 19 HUNTER PLEASURE CHAMPIONSHIP ENGLISH PLEASURE CHAMPIONSHIP 20 SADDLE SEAT 21 MAIDEN RIDER 22 WESTERN PLEASURE- Adult 23 WESTERN PLEASURE- 17 & Under Posted Pattern Federation 24 STOCK HORSE- United States Equestrian 17 & Under 25 WESTERN EQUITATION- Adult 26 WESTERN EQUITATION- RACE 27 WALKING optional tack Adult, EQUITATION- 28 **WALK-TROT tack optional 17 & under, EQUITATION- 29 **WALK-TROT PLEASURE- Adult 30 **WALK-TROT PLEASURE- 17 & under 31 **WALK-TROT 32 WESTERN PLEASURE CHAMPIONSHIP Bareback 33 RIDE-A-BUCK- 2008 ALL BREED FUN SHOW SERIES SHOW FUN BREED ALL 2008 No Dogs Formal Attire Not Required Ribbons 1st -6th Trophies Ride-A-Buck- Winner takes all! Concessions on grounds Bring Chairs! High-Point Halters! No stalls available English tack may include double bridle, pelham or snaffle bits & martingale. Entry Fees: 1st class- $5 2nd class- $4 Each addtl.- $3 **Classes not open to riders who canter For Information Call: XXXXXX XXXXXX XXXXXX CH6A 11/2/10 4:05 PM Page 99 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage100 Sample Entry Form Sample Entry Form SampleSAMPLE Entry ENTRY FORM Form100 Sample Entry Form

OPEN SHOW SPONSORED BY: club name OPEN SHOW ENTRY FORM: ENTRY# HORSE NAME REG# AGE SEX EXHIBITORS NAME & AGE CLASS#s ENTRY FEES S

OWNER’S NAME ______A M

ADDRESS ______P

CLASS FEES @ $5 EACH $______L ______CLASS FEES @ $10 EACH $______E PHONE ______OFFICE FEE @ $1/HORSE $______EXHIBITOR’S NAME ______SPONSORSHIP @ $25 $______ADDRESS ______MEMBERSHIP $______PREPAID STALL FEES: ONE DAY STALL @ $25/EA. $______I UNDERSTAND THAT MY HORSE(S) AND VEHICLE(S) ARE ENTERED AT MY OWN RISK AND OVERNIGHT @ $30/EA $______THAT club name AND/OR facility name ARE NOT RESPONSIBLE FOR ANY LOSS OR HARM TOTAL $______SIGNATURE OF EXHIBITOR AMOUNT ENCLOSED $______(PARENT OR GUARDIAN IF UNDER 18) ______CHECK # ______MAKE CHECKS PAYABLE TO: club name MAIL TO: secretary name • secretary address Judge’s Cards Judge’s Cards

101 JUDGE’S CARDS

Judge’s CardsJudge’s Cards

Reserve ______Reserve Reserve ______Reserve

Tenth ______Tenth Tenth ______Tenth

Ninth ______Ninth Ninth ______Ninth

Eighth ______Eighth Eighth ______Eighth

Seventh ______Seventh Seventh ______Seventh

Sixth ______Sixth Sixth ______Sixth

Fifth ______Fifth Fifth ______Fifth

Fourth ______Fourth Fourth ______Fourth

Third ______Third ss ______Third

dd

rr

aa ______Second CC ______Second

ss

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ee ______First gg ______First dd

uu

JJ

Class ______Class Class ______Class

Conditions Conditions

AWARDS AWARDS

Horse Show Judge’s Judge’s Show Horse Horse Show Judge’s Judge’s Show Horse CH6A 11/2/10 4:05 PM Page 101 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage102 Judge’s Cards Judge’s Cards JUDGE’S CARDS 102 Judge’s CardsJudge’s Cards

HORSE SHOW HORSE SHOW HORSE SHOW

Class# ______Date ______Class# ______Date ______Class# ______Date ______

Official Winners Official Winners Official Winners 1st ______1st ______1st ______2nd ______2nd ______2nd ______3rd ______3rd ______3rd ______4th ______4th ______4th ______J u

5th ______5th ______5th ______d g e ’ 6th ______6th ______6th ______s

C a r

7th ______7th ______7th ______d s 8th ______8th ______8th ______9th ______9th ______9th ______10th ______10th ______10th ______Reserve ______Reserve ______Reserve ______

______Judge ______Judge ______Judge Class List Class List

Class103 CLASS List LIST for FOR PADDOCKPaddock

Class List

______

______

______

______

______

______

______

______

______

______

______

______

______

______

______

______

______

Class List for Paddock Class ______

______

______

______

______

Horse Name Horse Place Rider Owner Address No.

______

Show Date ______Date Show Class Name Class

______ig______Ring Show Name ______Class # ______Class Name Show CH6A 11/2/10 4:05 PM Page 103 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage104 Class List Class List ClassCLASS List LIST FORfor OFFICE Office 104 Class List

Show Name ______Class # ______Ring ______Show Date ______Class Name ______

No. Place Horse Name Rider Owner Address ______

______C l a

______s s

______L i s t

______f o r

______O f f i

______c ______e ______USEF & Morgan Shows USEF & Morgan Shows

105 USEF & MORGAN SHOWS USEF & MorganUSEF & Morgan Shows Insurance coverage is required for shows rec- Insurance coverage an For complete information on becoming (859) 258-2472, www.usef.org Sixty days must elapse between the date an applica- must elapse between Sixty days the the actual date by USEF and tion is received Regular Member Shows or show is held for and 30 days for Local Dressage Competitions, Driving Competitions. Eventing Member Shows or 90 days advance notice. competitions require of Shows have the option ognized by USEF. insurance, but are required to obtaining their own to avoid USEF violations. have insurance coverage provide proof of coverage to Shows that do not are automatically enrolled USEF prior to opening policy for in the USEF Service Company group competitions and will be billed accordingly. contact USEF: USEF-recognized show, USEF Pkwy. 4047 Iron Works Lexington, KY 40511 Local Competition UNITED STATES EQUESTRIAN EQUESTRIAN STATES UNITED Eventing, Dressage and Driving Member Competitions Regular Member Competitions 100 percent of sweepstakes $100 After receiving the application, USEF will spondence about the show should be sent responsible for the competition When applying for recognition, USEF requires There are three types of USEF competitions: There are three types Dressage qualifying classes Dressage qualifying for recognized competitions FEDERATION AND MORGAN SHOWS MORGAN AND FEDERATION approve the dates applied for. Competition dates for approve the dates applied for. the following year are approved by the USEF start- are approved chronologically. and ing in May, Applications received after May 15 cannot be annual Calendar of Events. included in the USEF’s 5. Competition dues 5. Competition 3. USEF number of the show manager 4. address to whom all corre- The one person’s the following: 1. the prize list Competition name as it will appear on 2. Identity of the party or parties financially USEF will send a packet of information to clubs considering holding a recognized competition. This offers divisions rated A, B, or C, depending This offers divisions rated A, B, or C, Regular upon the amount of prize money offered. toward the Member Competitions award points based on placings Awards USEF Horse of the Year and increase won. Competition dues start at $125 according to the prize money offered. • of USEF Committees & staff Assistance 1. Competition cannot exceed one day 2. Cash prize total does not exceed $500 except 3. Divisions and sections are not rated 4. Club dues for Local Member Competitions are •classes and Opportunity to offer medal Shows that receive USEF recognition will receive receive USEF recognition Shows that benefits: the following • in the USEF competition calendar Listing •rates on insurance protection designed Group CH6A 11/2/10 4:05 PM Page 105 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage106 Show Status Show Status AMHA REGIONAL SHOW STATUS 106 AMHA RegionalShow Status .Thereisareciprocalagreementbetween 9. Showshaveaccesstofreepromotional materi- 8. RegionalShowsretain$5of every$20AMHA 7. RegionalShowsarerecognized withexpanded 6. .AMHARegionalShowsreceivefreeadvance 5. EachyeartheAMHAalsoprovidesaplaqueto 4. EnglishPleasureChampion,Western Pleasure 3. TheGrandChampionStallion,Gelding,and 2. Horsesthatplace1stthrough8thqualifyfor 1. exhibitors andspectators. tions tohelpyouofferaqualityshowforboth below. We alsohaveincludedsomerecommenda- the AMHARegionalShowsprogramareoutlined Championship MorganHorseShow. qualify fortheGrandNational&World compete forregionaltitlesandtheopportunityto from allpartsoftheregionandsurroundingareas exhibitors. Itisattheseshowsthatthebesthorses tige andimportanceamongMorganowners ments RegionalShowsmustmeet,theygainpres- Regional ChampionshipShow. Duetotherequire- Morgan showfromeachregiontobeitsAMHA Each year, AMHAselectsoneUSEFClass“A” .Application forRegionalShowstatusmustbe 1. unpaid adsandsponsorships. regional showsandGrandNationalconcerning als fromAMHA. non-member feecollected. editorial coverage. publicity in [Class Name]Horse.” This prizeisreferredtoas,“TheYear ofthe the winningentryinoneofamateurclasses. distinctive AMHAChampionshipPlaques. Champion, andParkHarnessChampionreceive Classic PleasureDrivingChampion,ParkSaddle Pleasure Champion,Driving Champion, HunterPleasureClassic Championship Plaque. Mare receiveadistinctiveAMHAIn-Hand Morgan HorseShow. the GrandNational&World Championship October 25priortotheyear theshowistobe submitted ontheofficial AMHA formby AMHA REGIONALSHOWSTATUS The benefitsandrequirementsofbeingpart The Morgan Horse Morgan The Requirements Benefits magazine. 2 Thefollowingclassesmustbe offered: 12. AUSEF/AMHARulesForummustbeheld 11. TheshowmustapplyforAMHAMember 10. Theshowmustabidebythereciprocalagree- 9. Openclassesfornon-Morganhorsesmaybe 8. TheshowmustbeaUSEFclass“A”approved 7. Theshowmustbeheldforaminimumofthree 6. Whenmorethanoneshowinaregionapplies 5. Medalclassesmustbeappliedforontheofficial 4. AstandardAMHAadvertisementmustbe 3. Aprizelistandprogramfromthemostrecent 2. 2008 showseason). list, program,andschedule(effectivewiththe with thetimeandplaceincludedinprize References toAMHA. mit JudgesEmploymentPerformance in theJudgesEmploymentProgramandsub- Show Status.AMHAMemberShowstakepart National concerningunpaidsponsorships. ment betweenregionalshowsandGrand with 2008showseason). Shows maybemulti-breedshows(effective held. AMHARegionalChampionshipHorse show andexhibitorsfulfillUSEFrequirements. calendar days. entered) fortwoconsecutiveyears. percent moreMorganhorsesshowing(not ments, thenewapplicant(s)musthavehad5 for RegionalShowstatusandmeetsallrequire- AMHA formavailablefromAMHA. the show. the programmustbesenttoAMHAfollowing AMHA’s contributionstotheshow. Acopyof included intheshowprogram,crediting show mustbesubmittedwiththeapplication. tus forthatregion. deadline, noshowwillbegivenrecognizedsta- show inaregionpriortotheOctober25th held. Ifnoapplicationsarereceivedfromany .Qualifyingandchampionshipclassesin b. FullIn-HandDivisiontoincludeclasses a. Classic PleasureDriving, Park Saddle, Classic Pleasure,Pleasure Driving, English Pleasure,Hunter Pleasure, be offered. Stallions, Mares,andGeldingsmustalso Qualifying andchampionshipclassesfor and four-year old,andfive&over. group: weanling,yearling,two-,three- for Stallions,Mares,Geldingsineachage Show Status Show Status

107 AMHA REGIONAL SHOW STATUS AMHA RegionalShow Status Recommendations Regional Show Awards Available Regional Show Awards Participants in the following classes are except classes the following in Participants leadline, of this rule: the requirements from and others desig- races, exhibitions walk/trot, each non- $15 of exempt by USEF. nated as and the show gets sent to AMHA, member fee with 2008 remaining $5 (effective retains the show season). fee of each or collect the non-member number, agent, and lessee at trainer, owner, exhibitor, the show. fee of $2 per horse to Education Program AMHA. before the first class. be offered if riders are available. stabling prior to the first class or optional should be available. represent all disciplines. AMHA members. this exhibitor cannot Regional Show money, the debt show at another Regional Show until manage- is paid. It is up to the respective show ments to contact other shows and coordinate this agreement. the rules and procedures of the Grand National in executing their classes. cards will be requested at the show office. Please bring membership cards or proof of membership for all owners, exhibitors, and trainers you are checking in for.” Dressage classes appropriate for the region (effective with 2008 show season). While available, each Regional Show may select one of the AMHA Archives Prints to be awarded as a special prize. There is no cost for the prints, but the show must pay $10 for postage and han- dling, and the print must be matted, framed, and put on display during the show. 1. The AMHA Dressage Seat Medal Class should 2. The show stabling should be available 48 hours 3. The members of the Show Committee should 4. All members of show committees should be 5. It is recommended that if an exhibitor owes a 6. It is recommended that Regional shows reflect 7. Inclusion of the wording, “AMHA membership 8. It is recommended that Regional Shows offer 17. request current AMHA Entry blanks must 18. send the AMHA Judges Each show must 19. be open at least 24 hours Show office must Park Harness, and Western Pleasure. and Western Harness, Park and maiden), limit, novice, over/under, Ladies and Amateur, Junior Horse, the following in each of Junior Exhibitor Western English Pleasure, categories: Pleasure Hunter Pleasure, Pleasure, and Park Harness. Driving, Park Saddle, require qualification Classes that do not do not need to be for the Grand National offered. Saddle and Classic Classic Pleasure Pleasure Driving. Pleasure Driving. Seat, Reining Seat, Hunter Seat, Western Seat on the Flat, Hunter Seat Over Fences, and Dressage Seat. Driving and one Pleasure Driving class that follow the USEF rules. and appropriate in type and size. the Championship pins must be presented at same time as the Championship ribbons. off- be made available for inspection by an ical designated by AMHA. place must be included in the schedule. “International,” or “National.” AMHA membership form and the AMHA Stallion Service Auction ad. c.sex, as Open (by Classes designated d. and Open in Classes designated as Junior e.as Two-Year-Old Classes designated f. classes. Equitation g. Five of six AMHA Medal Classes: Saddle h. Carriage Classes: At least one Obstacle a. 8th place. All classes must be tied through b. Championship ribbons must be tricolor c. and Award The AMHA Championship a. must Inclusion of a statement that horses b. USEF/AMHA Rules Forum time and c. Classes may not be designated as “World,” d. Inclusion of the AMHA membership form. e. Program and Prize List must include the mailed within ten days of the closing of the show to the AMHA office. A complete list of owner names and addresses must be included. members are eligible to participate in all Regional classes. A non-member of AMHA handler, driver, may participate as a rider, lessee, agent, or trainer at a Regional owner, Show upon payment of a $20 non-member fee. 13. Awards 14. Prize List 15. The list of exhibitors and class results must be 16. AMHA life, general, youth and youth life CH6A 11/2/10 4:05 PM Page 107 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage108 Show Budget Show Budget SHOW BUDGET 108 Show BudgetShow Budget the needforassistanceofeverymember. nize thesizeoftaskputtingonashowand prepared reporthelpstheaveragememberrecog- bers oftheboardandshowcommittee.Aproperly end oftheshowthatcanbedistributedtoallmem- compile asimplereportwithinthreemonthsofthe Items maybeaddedordeletedasnecessary. that eachoftheseitemsshouldbeidentifiable. have tobeaccountedfor. Experiencewillteach the majoritemsofexpenseandincomethatwill bookkeeping system,itmaybehelpfultoreview ported andwherechangesareneeded. figures willquicklyidentifyhowtheshowissup- compared withoneortwopreviousyears.These proceeds andexpensesofthecurrentyearcanbe mittee. Thisreportshouldbepreparedsothatthe should besubmittedtotheclubbyshowcom- federal governmentofficesfordetails. file afederal1099formwiththeIRS.Contactyour than $600(prizemoney, judge,etc.)willneedto income. Horseshowsthatpayanyindividualmore munity organizationforapercentageofthe cially trueofshowsthataresponsoredbyacom- accounting proceduresareessential.Thisisespe- of incomeandexpensesarenecessarygood $250,000 foramulti-dayclass-Ashow. Projections $500 to$1,000forasmallfunshowasmuch same way, theyidentifytheirexpenses. They canidentifystrongandweaksources.Inthe income andfollowthesesourcesfromyeartoyear. tee, andmanagementcanidentifytheirsourcesof From suchasetofbooks,theclub,showcommit- the financialtransactionsinvolvedinahorseshow. accounting proceduresandknowledgeableabout should bepreparedbyanindividualwell-versedin tain onlytotheirshow’s operation.Theinitial set Every showshouldestablishasetofbooksthatper- The ChairmanoftheBudgetCommitteeshould For thetreasurerwhoisestablishinganinitial After theshow, adetailedreportoffinances The grossexpenseforyourshowwillrunfrom SHOW BUDGET 1 Judges 11. Security 10. Bedding—Initialfirstnightbeddingforall 9. Labor 8. Decorations 7. Hospitality 6. PrizeList&Program 5. Insurance—Liabilityinsurance 4. Dues 3. PrizeMoney 2. Rent 1. .Expenses b. Contract payment a. Generalprotection d. Firewatch c. Nightsecurity b. Daysecurityforgrounds,gates, etc. a. assigned stalls Anyothernecessarywork e. Removalofmanure/stallcleaning d. Assistingpropertymanager c. Cleaninggrounds b. Barnwork a. Banners c. Pottedplants b. Flowers a. Mailing b. Printing a. LocalShowOrganizations b. USEF a. Driving(notallowedincarriage) g. Dressage f. Hunter e. Classic d. Park c. English b. Western a. Bleachesforseating,tentstocoversecre- d. Equipment:publicaddress,computers, c. Arena b. Stables a. (if notincludedinrent) tary area. copiers, printers,etc. Expenses Show Budget Show Budget

109 SHOW BUDGET Show BudgetShow Budget Income 1. Western 2. English 3. Park 4. Hunter 5. Classic 6. Driving 7. Dressage 8. Carriage 9. In-hand 10. Miscellaneous a. down Break b. Stall & tack room fees c. Post entries d. Camper fees e. Show office fees a. Food b. shop Tack c. Others d. party tickets Exhibitor’s a. Advertisements sold b. Sales a. Gate receipts b. Special fund raisers 1. Entries 2. Sponsor fees 3. Concessions 4. Program 5. Miscellaneous paper, t.v. & radio. Check for town websites t.v. paper, as well and calendar of events. your area. extra charges, number printed, number sold, and other information to assist the He or she Program Chairman next year. may not be the same person. a. payment Contract b. Expenses a. Horse Show Manager b. Paddock Master c. Gateman d. Organist e. Ringmaster f. Announcers g. Show Secretary h. Farrier i. Veterinarian j. Treasurer k. Photographer a. Cost of class ribbons & trophies b. Costs for Championship & Special awards c. Prize money of deposit is used, identify costs & losses. a. Paid advertisements b. Mailings c. Posters d. Public Service announcements in local e. Send dates to all horse magazines serving a. Printing costs b. Other costs related to printing c. Printer—Record promptness of delivery, a. Checkbook b. Bank charges c. Stamps d. Refunds on overpayments e. Badges for officials f. Petty cash g. Concessions h. Other 12. Stewards USEF 13. employee salaries Official 14. Prizes 15. & return Entry Numbers—If deposit system 16. Publicity 17. Programs 18. Miscellaneous CH6A 11/2/10 4:05 PM Page 109 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage110 Show Facilities Show Facilities SHOW FACILITIES 110 Show FacilitiesShow Facilities Isthefacilityarrangedsothat the entrancecan • Aretherefacilitiesforseating? • Isthereenoughparking? • Doesthelocationprovideeasyaccessforboth • she shouldbeabletoanswerthefollowingquestions: for theshowalongwithcommittee.Heor will financiallysupportyourshow? show? Will thecommunity provide spectatorswho selected aplacethatwillpermitgrowthofyour seating, andstablingmustbeavailable.Haveyou quickly ifrainfallsduringorbeforetheshow? Also consideryourclimate.Will theringdrain sonably levelandsmoothwithoutrocksorholes. ing theringbetweenclasses.Themustberea- prevent confusionamonghorsesenteringandleav- 250 feet.Itshouldhaveseparateinandoutgatesto A showringshouldbeapproximately125feetby It isadutyofthemanagertoselectpropersite In additiontothearena,adequateparking, exhibitors andspectators? Spectator Parking SHOW FACILITIES Show Ring Announcer/ Ring Clerk Isthereasourceforhay, grain,andbedding? • Canthesefacilitiesbeenlargediftheshow • Arestablefacilitiessafeandsturdy? • Arethesegatesproperlyplacedwithrespectto • ArethereenoughINandOUTgates? • Isthefencingaroundringsafe? • Istheringlevelwithproperfooting?Will it • consider thesequestions: Will youbeabletokeep thepublicoutof • Istherepotentialtoincreasethespectatorpartici- • Water, electricity, andconcessionstands? grows insizeandstature? the stablingarea? drain quicklyifwet? From theexhibitor'sviewpoint,showmust paddock andschoolingareasforsafety? pation astheshowgrowsinsizeandimportance? desired? be controlledandadmissioncollectedif I O N U T smooth flow of exhibitor traffic exhibitor of flow smooth An ideal facility will permit will facility ideal An from one area to the other. the to area one from Warm-up Area Barn orTrailer Area Facility Contracts Facility Contracts

111 FACILITY CONTRACTS Facility ContractsFacility Contracts Examples of Facility Rules Examples of Facility The proposed use will be compatible and con- The proposed use will be compatible nuisance The proposed use will not create any EIGHT Application is to be made at least covering A general Liability Insurance Policy Proof of non-profit status may be required with No alterations to buildings or grounds are per- Enforcement of a predesignated warm-up area Grounds, facilities, and the adjacent (identify to storage area. A list of the facilities Rules and Regulations should A list of the facilities for facilities that regulations be provided. Typical host numerous events include: the facility. sistent with the equestrian purpose of equipment. such as excess noise or unsightly be kept at all Sensitivity to the residential area is to times. deposits, weeks prior to usage and fees, security a description evidence of insurance coverage, and to accom- and diagram, including intended use, are consec- pany it. Rental/usage is not to exceed seven Dates are utive days without special permission. secured only after approval by Management Board. be furnished the time the facility is to be rented will for the amount of one million dollars ($1,000,000). This policy must list the (facility name and its com- missioners) as well as the (board) as additional insured. The dates for coverage are to include the date for set up as well as the take down and removal of materials. the application. mitted without approval of the management board. during rental is required. location) property are to be clean and repaired within three days of rental or additional fees will be assessed. A facility chairman for this purpose is to be named and available/on call during rental and clean up. Failure will result in the forfeiture of the • Sweep aisle Grounds • paper and debris Pick up •garbage cans Empty • equipment from rings Remove • (jumps, rails, public address) Move materials • any fires Extinguish FACILITY CONTRACTS FACILITY Expectations Specifications (Insurance policies should include the the event. Sale of alcohol usually involves a per- the event. Sale of alcohol usually involves village, mit which may be obtained from the or state. A Dram Shop Clause should county, be included on the insurance coverage. activity name of the owners and name of the facility, any officers.) break-down A list of expectations on facility clean-up should be clean-up expectations include: included. Typical • Clean bathroom sinks, toilets and mirrors Meeting Rooms • Sweep and mop facility floors, vacuum carpets • Remove food from and wipe out refrigerator • tables Wash • Empty waste baskets • Lock windows and doors • Set thermostat at specified temperature Stalls • manure, and wet base Remove all hay, • All fees must be identified for: Entire Facility • Outdoor arenas • Indoor arenas • Stalls • Garbage removal • Electric outlets • Use of facility offices and rooms • of food and alcoholic beverages at Availability • Name of insurance company covering the Any contract should include: Any contract should • the organization using the facility Name of • Name of the Chairman • address & phone Chairman’s • of activity being held on the facility Type • Dates and times of use, including set-up and If you are using a facility that will be rented, a con- using a facility that If you are you are If the facility. be provided by tract should on property that does to hold the event arranging public events, a contract not traditionally handle facilities will be used and main- describing how the misunderstandings and wrong tained will avoid expectations. CH6A 11/2/10 4:05 PM Page 111 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage112 Prizes Ribbons RIBBONS, TROPHIES & PRIZES 112 Ribbons, Trophies,Trophies to thefirst-placewinner. InChampionshipand awards. Atrophyofsometype isusuallyawarded ed, themoretimewillbeneeded forjudgingand ners. Bearinmindthatthe more ribbonspresent- awarded forthefirstsix,eight, oreventenwin- budget bytheShowCommittee.Ribbonscanbe Ensurethattheproperribbons andawardsare 4. Arrangeforawardstobegiven byaclubmem- 3. Supervisingproperinscription oftrophiesand 2. Obtainingallrequiredribbons,trophies,andspe- 1. Awards Committeeresponsibilitiesinclude: have moremodestprizesthanrecognizedshows. tion totheexhibitor. Schoolingorfunshowswill given areanimportantwayofshowingapprecia- are determinedbytheshow’s budget.Thetrophies The numberandtypeofclassprizestrophies Dram ShopClause. ages requiresthattheinsurancecoverageincludea the salearea.Anydistributionofalcoholicbever- and thepermitisdisplayedinaprominentplace if permissionisgrantedbytheVillage of(name) responsibility oftheapplicant. (name). Anyexpensesincurredshallbethe between the(facilityname)andvillageof it shallbeinaccordancewiththeagreement maintained atalltimes.Iftrafficcontrolisrequired of theManagementBoardandafirelaneistobe to beleftcleanandrebedded. responsibility oftheapplicantandallstallsusedare up, repair, garbageserviceandunpaidutilities. separately andaretocoverpotentialcostofclean security deposit.Securitydepositsaretobemade The Awards Committeeshouldbegivena given totheindividualpresentingthem. ber orclasssponsors. have recentwinnersaddedtothem. ribbons. Perpetualtrophieswillalsoneedto ous year’s winnersforthisyear’s presentation. committee willobtaintheawardfromprevi- cial awards.Ifthereareperpetualtrophies,the The saleofalcoholicbeveragesisallowedonly Parking ofvehiclesmaybesubjecttoapproval Bedding forthestablingfacilitieswillbe RIBBONS, TROPHIES&PRIZES Awards Committee finishing lowerthaneighth. The colorofribbonsbyplacingare: least oneofthepeoplehelpingwithpresentations. Sponsorships” inthischapter. stores, andothersponsors.See“Gaining often bedonatedbybreeders,tackshops,feed Champion andReserveChampion.Trophies will High-Point classes,trophiesarepresentedforboth grooming tools,halters,and pictureframesare certificates, silver, medallions,crystal/glassgoblets, Classic pedestaltrophies,wool coolers,cash,gift Trophies comeinallvarieties,shapes,andsizes. FORFEITED. AND ALLFEESDEPOSITSWILLBE APPLICANT WILLVACATE THEPREMISES ATE TERMINATION OFPERMISSION. RULES WILLNECESSITATE ANIMMEDI- buildings andneverleaveunattended. THE BUILDINGS. which isthepowersourceon(location). usage mustoriginatefrom(transformernumber) tion providedontheapplicationpermit. by theManagementBoard,basedoninforma- reduced rate.Determinationofthiswillbemade the facilitiesforstrictlyeducationalpurposesata Participation ribbonscanbeawardedtothose eighth -brown seventh -purple sixth -green fifth -pink fourth -white third -yellow second -red first -blue The colorofeachribbonshouldbeknownbyat ANY VIOLATION OFTHEABOVE Locate BBQsandfiresasafedistancefrom There willbeNOSMOKINGINANYOF Whenever thefacilityisleased,allelectrical In-district organizationsmayrentpartorallof Awards Judges Judges

113 JUDGES JudgesJudges opportunities. A prompt reply indicates cour- opportunities. A prompt reply indicates tesy and consideration for the individual. of your judge posted concerning the progress Make sure he/she receives a prize list show. promptly. the judge and discuss travel arrangements. Judges usually makes their own travel arrange- ments and the show reimburses them for it. cial. Check the reservations a few days before the arrival of the officials to be sure there have been no errors. they are staying with the nights, address and phone number. vides the hospitality that is required for the judges and officials. best to write one check for their judging fee and To avoid confusion when ribbons are awarded, ribbons are when confusion avoid To ribbons for presentation, When preparing the of pres- All awards should be arranged in order 4. Once a written contract is signed, keep the 5. contact or three months prior to the show, Two 6. Make adequate hotel reservations for each offi- 7. Give all officials detailed information on where 8. sure that the Hospitality Committee pro- Make 9. pay the judge. It works Following the show, ribbons next year and award last year’s extras. year’s last and award next year ribbons be class name should that do not list the extra sets will happens, these the unexpected ordered. When This smoothly. everything can continue ensure that split or added. Also if classes are will be necessary of dam, pairs that get of sire, produce remember may require more than one set driving classes, etc. of ribbons. invaluable for lining the rib- wire coat hangers are presentation. These can then be bons up in order of and kept neat until they are hung up in class order dry-cleaning bags to hang over presented. Collect and dust free until they are them to keep dry awarded. These include the rib- entation before the show. prizes are bons, trophies, and cash awards. If cash the Show awarded at the time of the class, the Awards Committee is responsible for providing an envelope Committee with the cash or check in and placing. properly marked with the exact class respon- JUDGES ately—he or she may be considering other ing to pay, the size of the show, and the classes size of the show, the ing to pay, they will be expected to judge. to the event. USEF-rated judges may be used for both small USEF-rated judges may be used for both Ribbons should be ordered well in advance of Ribbons should be Ideally, you will be able to use the same compa- you will be able to use the Ideally, When choosing a ribbon company, it is impor- it is company, a ribbon choosing When 3. If the individual has questions, reply immedi- 2. state the fee you are will- In your initial letter, The Show Committee is responsible for selecting The Show Committee is responsible be the judge. The Show Manager will then and recognized shows. A listing of judges is avail- able from USEF and AMHA. Many states have a judge certification program for open, all-breed, and 4-H shows; contact your state horse council or Extension Service for more information. Begin hir- ing the judge as soon as the shows dates are select- ed. If you are hiring only a “r” judge you must con- a one-day local If you are holding tact USEF. can also be found by contact- suitable judges show, ing well-known area trainers and breeders who have extensive show experience. 1. Contact the judges nine to twelve months prior sible for contracts, reservations, and scheduling. the show. The company will need to know the cor- The company will need the show. be printed on the ribbons and rect information to will be taken directly from the other awards. This will usually include the show program. Ribbons the date and name of the show and can include name of the class. When three streamer-ribbons the show’s are used, the central streamer will give listing the name and date, with the outer streamers ribbons placing and class name. Single-streamer It the show. may be limited to the year and name of of the show is wise to consider using only the name the same on ribbons. This will allow you to order ny again for the next show. This will allow you to This show. ny again for the next the next year by ordering only use leftover ribbons in for ribbons given. what you need to fill tant to shop for the best rates and guaranteed deliv- for the best rates tant to shop the Internet for “ribbons, quick search of A ery. a wide choice of com- will give you awards, horse” from. prices to choose panies and only a few examples. only CH6A 11/2/10 4:05 PM Page 113 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage114 Judges Judges JUDGES 114 JudgesJudges who isresponsiblefortravelarrangements. know arrivaltimes,hotelaccommodations,and able tofillinatamoment’s notice.Theyshould with othershowcommitteememberswhowillbe lack ofplanningorforesight!Alwaysshareplans hotel atnight,andgettotheairportaftershow. judge cangetmealswhendesired,returntothe cials atalltimesduringtheshow. him orherupanddeliverthejudgeotheroffi- for, eitheraloanercar, arental,orsomeonetopick have beenmade.Transportation mustbearranged will thenbetakentoahotelwherereservations flying oratasuitablelocationifdriving.Heshe arrival time.Thejudgecanbemetattheairportif progress. tions oraskforexplanationswhiletheshowisin must notbeallowedtoapproachhimwithques- to leavewithaminimumofconfusion.Exhibitors end oftheshow, theywillseethatthejudgeis able should alsobemadeformealsoftheirliking.Atthe members oftheShowCommittee.Arrangements instruct himwheretoparkandintroduce of thejudge.Thehospitalitypersonwillthen is providedatthattimealongwithpassesforguests required. Ifanidentificationbadgewillbeworn,it day oftheshow, heorshewillmeetthejudge when show dateandverifyhisorhertimeofarrival.The son shouldcontactthejudgeafewdaysbefore duties duringtheshow. cials. Theseindividualsshouldnothaveanyother to providehospitalityforthejudgesandshowoffi- The ShowCommitteeshouldappointindividuals the (facilityname)in(cityand state). our schoolingshowtheweekend of(dates,year)at review agreements,dates,andfees. judge’s acceptancetopreside.Lettersshould An examplefollowsofanidealletterconfirminga At notimeshouldthejudgebestrandeddueto Transportation mustbeavailablesothatthe The hospitalitycrewwillcheckonofficial For smaller, one-dayshows,thehospitalityper- records clearfortaxpurposes. a secondforthecostofexpensestokeeptheir I haveenclosedacopyoflast year’s showbill I can’t thankyouenoughforagreeingtojudge Dear (name), Judge Correspondence Judge Hospitality number). I’measiesttoreachat(listtimeofday). You cane-mailmeat(youraddress)orcall(phone modation needssothatIcansetthemupforyou. the weekend,yourflightrequirements,andaccom- ber) entries. entries withthelargestclasseshavingabout(num- field, etc.).We usuallydrawabout(number) because itisthesameasclasslistforthisyear. (e-mail) (phone) (address) (typed name) (signature) Hoping thatthisallmeetswithyourapproval! Please letusknowwhatyourfeeswillbefor We willbeusingthe(indoororoutdoorarena, Sample Contract Sample Contract Contract115 GENERAL CONTRACT for FOR Judge JUDGE Sample Contract ______Date ______SAMPLE ______General Contract for Judge for Contract General Please note that the (specify session) ______performance will be formal. Please note that the (specify session) ______Signed (Show Manager) ______Note: This is a very non-specific contract. It is more like an agreement. Contract(s) need to be witnessed by two people and signed and dated by them. (phone) ______Date ______Signed (Judge) ______Social Security Number ______Please sign one copy and return to Show Secretary at: (address) ______As witnessed this ______day of ______, 2009. Date ______Signature ______Date Signature ______Hotel Accommodations at (name) ______(location) ______Coach Airfare: $ ______¢/mile Car Mileage ______miles at The (horse show name) ______The (horse show name) compensation: agrees to the following Judging Fee: $ ______I, (name) ______agree to serve as the Judge agree to serve as the I, (name) ______name) ______. for the (horse show ______(date) ______at the (location) The show will be held in (city & state) ______. CH6A 11/2/10 4:05 PM Page 115 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage116 Sample Contract Sample Contract ContractDETAILED CONTRACT FORfor HORSE Judge SHOW JUDGE 116 Sample Contract .ThepartiesagreethattheJudge intheper- 3. __ PaymentshallbemadebyShowatthecon- __ Otherasspecified __ Lodgingarrangedfor____days __ Perdiemof$____perdayfor___days Travel by(airiscoachfair;auto,____¢per __ ShowherebyagreestopayJudgethesumof 2. The(clubname)______1. This agreementisacontractbetweenthe(club capacity andnotasofficer, agent,or tractor totheShowandin an independent formance ofthiscontractshall actasacon- ed above. clusion oftheeventunlessotherwiseindicat- mile) checked asapplicable: $______plussuchotheritemizedexpenses and/or thePrizeList. 2003 RuleBookforReiningDivisiononly, Horse JudgingStandardsManual,NRHA be conductedaccordingtotheMorgan Any classesnotcoveredbyUSEFruleswill of anychangestatus. divisions andwillpromptlynotifytheShow holds acurrentUSEFJudge’s cardforsuch form suchservicesandwarrantsthathe/she Horse Shows.Judgeherebyagreestoper- Equestrian forClass“A”MorganDivision pursuant totherulesandregulationsofUSA ______; ______following divisionsand/orclasses: ______forthe (dates) ______atthe(location) name) ______tobeheldon ______asJudgeforthe(show hereby contractswith(judgename) provision ofservicesasfollows: (hereinafter referredtoasJudge)forthe name) ______(hereinafter referredtoasShow)and(judge (show name)______name) ______,forthe Detailed Contractfor Horse ShowJudge SAMPLE Note: Thisisaverynon-specific contract.Itis Date ______Signature ______Date ______Signature ______As witnessedthis____dayof______,2009. ______Address ______Horse ShowManager, Agentfor(showname) ______Address ______Judge ______Dated:______TheShowhashired(manager name) 6. Forincometaxidentificationpurposes,the 5. Thisagreementismadeandenteredinto 4. dated bythem. be witnessedbytwopeople andsigned more likeanagreement.Contract(s) needto the HorseShowManager. travel andschedulesaretobemadethrough of theShow. Allarrangementsincluding enter intoandsignthisagreementonbehalf Show Managerandhe/sheisauthorizedto ______asitsHorse for incometaxreportingrequirementsonly. This informationshallbeusedbytheparties the SocialSecuritynumberis______. and forJudge(name)______is ______(club name)______Federal Tax Identificationnumberofthe is held)______. by thelawsofState(statewhereshow under andistobegovernedconstructed express consentoftheShow. may beassignedbyJudgewithouttheprior ment noranyofthedutiescontainedherein employee oftheShow. Neitherthisagree- ______Show Manager Show Manager

117 SHOW MANAGER Show ManagerShow Manager The Manager must have last-minute help avail- The Manager must do not cease at the The duties of the Manager out? exhibitors as they move the prop- cles? The premises must be placed in from er condition to return to the individual whom they were leased. properly marked results to USEF. AMHA. Ideally sooner. day time limit provided by USEF. so much whose assistance and contributions did to make the show a success. but In other words, there are many small, show extremely important acts that give your back the kind of reputation that will bring and through them, many exhibitors next year, new exhibitors as well. Committee efforts and answer questions. Courtesy, efforts and answer Committee pri- must be given and Hospitality Consideration, will in all situations Good public relations ority. of the show. enhance the quality unexpected tasks. This is an able to accomplish so be pre- for the Manager, intense and busy time pared for the unusual. end of the show. __ committee members to assist the Are there __ Have the grounds been checked for lost arti- __ Show Secretary must have submitted The __ The show results should also be submitted to __ to exhibitors must be made within the 30- Paybacks __ Final publicity should be submitted. __ individuals “Thank yous” must be given to the __ A final profit and loss statement is put together. SHOW MANAGER SHOW Scheduling Committees & Staff Farrier, and other employees hired? Farrier, the Manager will coordinate During the show, approximately three months prior to the show dates? the selection of the judge(s)? This should be done at least six months in advance of the show. started advertising well before the show. As the show approaches, check that the com- As the show approaches, check that Select the committees and Show Secretary Select the committees and Show The duties of the Show Manager begin with his The duties of the Show Sponsors—Have sponsors been found? Veterinarian, Show Staff—Are the Announcer, Arrive on the showgrounds 24 to 48 hours before the show to supervise final preparations. Prize List—Is it prepared and ready to go out Judge—Has the Show Committee arranged for mittees are progressing on their jobs. Important mittees are progressing on their jobs. items will include: that the Publicity Committee has Publicity—Verify early, outline their duties clearly, and place respon- outline their duties clearly, early, Manager sibility on them to get the job done. The them will supervise their efforts and coordinate with other committees of the show. When the Manager has been selected, he or she When the Manager has been selected, that they should appoint the necessary committees The show. anticipate will be needed to run the with the size requirements for committees will vary and type of show. or her appointment, reach a climax during the or her appointment, all outstanding and are not concluded until show, and a final report has commitments are completed and AMHA, the club, USEF, been submitted to and published in a timely man- other organizations, responsibil- His or her job is one of delegating ner. efforts of all. ities to committees and organizing the to the The manager is responsible to apply annually USEF for dates of the show. A Show Manager for any recognized USEF shows for any recognized A Show Manager the months prior to selected at least 12 should be that It is important dates of the show. anticipated have experience running horse the person selected shows, the manager will shows. For local one-day on the project. be whomever has taken CH6A 11/2/10 4:05 PM Page 117 Page PM 4:05 11/2/10 CH6A CH6A 11/2/10 4:05 PM Page 118

118 SAMPLE Contract for Horse Show Manager Sample Contract

This agreement is a contract between the (club (club name) ______, and to negoti- name) ______, (show ate, enter into, and sign contracts on behalf of name) ______(hereinafter the club for the facilities to be used by the referred to as Show) and (manager club. These contracts are subject to approval name)______, (hereinafter by the Board of Directors. referred to as Manager) for the provision of 5. Manager will meet and confer with the Show services as follows: Committee and will assist them by reviewing the prize list and program for the show. 1. Show hereby hires (manager name) Manager will also prepare the class and ______as Manager for the exhibitor list for the Program. (show name) ______, 6. Manager agrees to receive and process all Sample Contract to be held on (date) ______at (loca- entries and to prepare acknowledgments and tion) ______. final settlements on behalf of all exhibitors. 2. Manager will manage, administer, and over- 7. Manager will provide the Show with the fol- see the operation of the Show as a USEF-rec- lowing reports: ognized, Morgan division, Class “A” Show a. Financial summary and will ensure that the show is operated and b. List of exhibitors alphabetized by name all officials and other personnel in the opera- with address tion of the show carry out their duties in c. List of classes with number of horses in accordance with the rules and regulations of each class USEF. Manager will act as the official liaison with USEF and AMHA on any matters con- 8. Manager will provide the following staff cerning the operation of the Show. prior to, during, and after the actual show event on behalf of the Show: Horse Show Manager will retain all official paperwork of Manager, Office Manager, Office Staff, the show for the required length of time nec- Show Secretary, and Paddock Master. essary under USEF rules and will promptly deliver any requested documents to USEF or 9. Manager agrees to conduct the Show in the AMHA, and will make any necessary reports. best interests of the Show and the exhibitors and to cooperate fully with any and all direc- 3. Manager is hired to act as the agent of the

SHOW MANAGER tives of the Show Committee and/or Board of (club name) ______and to negoti- Directors. Any and all communications of the ate, enter into, and sign contracts on behalf of organization will be directed through the the organization for judges, officials, and other Show Chairpersons to Manager on behalf of

CONTRACT FOR HORSE personnel for the operating of the Show. The the respective parties. contracts for said persons will be on the forms attached hereto as Exhibits A and B. Manager 10. The parties agree that Manager is hired as an will oversee the management of all persons independent contractor in the performance of and/or entities hired to perform services for the this agreement and not as an officer, agent, or Sample Contract Show including but not limited to travel employee of the Show. Neither this agree- arrangements, schedules, and materials. All ment nor any of the duties contained herein such persons and/or entities shall report direct- may be assigned by Manager without the ly to Manager for all management functions. prior express consent of the Show. It is understood that Manager may hire such staff Show will provide at its own expense all nec- persons as set forth in number above as essary scoring cards, rule books, etc. for said employees of that entity but such employees personnel except Learner Judges, if any. are the full responsibility of Manager only. 4. Manager is hired to act as the agent of the 11. This agreement is made and entered into Contract for Manager Sample Contract Sample Contract

Contract119 CONTRACT for FOR ManagerHORSE SHOW MANAGERSample Contract ______Show Chairperson Show Chairperson ______(club name), ______(show name), ______Address ______Manager ______and dated need two witnesses, Note: You a contract versus signatures to constitute an agreement. ______SAMPLE formance of the services set forth in this formance of the services of $______payable as agreement the sum follows: the $______upon signing the agreement; close of sum of $______upon the date of the sum of entries for the Show; and the further con- $______on the last day of Show at the clusion of the performance of the Show. that in the event the Provided, however, held in Show is cancelled and will not be be (year) ______which decision shall close made within one day of the date of the the of entries, then Manager shall be paid any sum of $______. This payment includes but and all expenses to Manager including hous- not limited to travel, per diem for staff, equip- ing, transportation, office supplies, any ment. No further sum shall be paid under provid- circumstances for any of the services ed by any person pursuant to this contract. Federal Tax Identification Number of the Number of Identification Federal Tax is (#) ______(club name) (manager name) ______. For Federal Tax the ______, Manager, is (#) ______. Identification Number be used by the parties This information shall purposes only. for income tax reporting under and is to be governed by the by to be governed and is under of (state) the State laws of ______. Dated: ______13. to pay to Manager for the per- Show agrees 12. the purposes, For income tax identification CH6A 11/2/10 4:05 PM Page 119 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage120 Show Secretary Show Secretary SHOW SECRETARY 120 Show SecretaryShow Secretary to hireanexperiencedsecretary. Anorganized, ence isnotavailableonavolunteer basis,itisbest teer help.Ifsomeonewithshow secretaryexperi- Notifyexhibitorsofcancelledclassesatthe 11. Assurethatnoentrycompetes untilthe 10. ProvidetheJudgewithscorecardscontaining *7. HaveUSEFamateurriderapplicationsand *6. Sendamarkedcopyoftheprogramorcatalog, *3. SendtheprizelisttoUSEFSteward*and *2. ApplytoUPHA&AMHAforpermission *1. USEF procedures. asterisk (*)designatesstepsthatonlyapplyto exhibitors. as beingthemainsourceofinformationfor many detailsinvolvedwithrunningashowaswell The joboftheShowSecretaryistohandle .ProvideacopyofthelatestTheMorgan 5. SendacopyoftheshowresultstoAMHA. 4. .Maintainrecordsofpostentries,scratches, 9. Providename tags forJudge(s)and 8. A majorityofMorganshows arerunbyvolun- earliest possibletime. entries aswellregularentries. signed anentryblank.Thisappliestopost exhibitor orhisherrepresentativehas particularly USEF. magazines *andotherappropriateauthorities, winners, high-pointawards,andresultsfor by theManagerorCommittee. provided forothershowofficialsasdirected Appropriate identificationbadgesshouldbe Steward(s) accordingtoUSEFspecifications. signature oftheJudge. and onereserve.Spaceshouldbeavailablefor identified foreachauthorizedplacewinner the program.Thecardshouldhavespaces exact specificationsofeachclassasshownin membershipapplicationsavailable. USEF Book* forreferenceduringtheshow. Horse JudgingStandardsandtheUSEFRule forget aboutthelocalnewspapers. newsletter mayalsopublishresults,anddon’t Regional showmagazinesandtheclub within sevendaysoftheendshow. post entries,andcorrections,totheUSEF indicating winnersineachclass,scratches, to eachjudge. hold MedalClasses. The followinglistsummarizestheduties.An SHOW SECRETARY efficient secretarycanmaketheshow. 0 Prepareanofficialentrysheetforeachclass, 10. Assembleenvelopesof materials thatwillbe 9. Obtainappropriateentrynumbercardsforthe 8. Depositfundsreceivedpromptlyatleastonce 7. Notifytheexhibitorimmediatelyiferrorshave 6. Beassuredthattheentryblankissignedand 5. Establishasecondalphabeticallistofowners 4. Makeamasterlistofentrynumberswiththe 3. Assignentrynumberstoeachhorseand/or 2. Enterinaledgerthedate,specificsource,pur- 1. of eachday’s mail. mits specificjobstobeaccomplishedafterreceipt Therefore, asystemmustbeestablishedthatper- tary canexpecttoreceiveentriesrightaway. Once prizelistshavebeendistributed,thesecre- will gototheAnnouncer, RingClerk,Paddock handler, andtheowner. Copiesofthesesheets registered nameofeachhorse, therideror written inthepremiumbook, thenumberand the specificationsforparticular class,as usually infourcopies.Thisentrysheetshows Committee orlocalChamberofCommerce. al materialasmaybeprovidedbytheShow and owners;stallassignments,promotion- ized barnandringpassesforriders,trainers, entry numberforeachequitationrider;author- show program,entrynumberforeachhorse; show. Theenvelopewillincludeacopyofthe passed toexhibitorsastheyregisteratthe ing therightnumbersinclasses. entry numbertoassisttheexhibitorsinwear- the horseorequitationrideronbackof service, theSecretarycanwritenameof horses andequitationriders.Asanexhibitor session . sums donotaccumulateinyourpersonalpos- a weeksothattheyareavailableandlarge mitted. been madeinhisorherentriesfundssub- that theproperfeeshavebeenfullypaid. and theiraddresses. sire, dam,andowner. name ofhorse,itsAMHAnumber, sex,age, equitation rider, inorderofreceipt. money orderreceived. pose, andamountoffundseachcheckor Running theShow Show Staff Show Staff

121 SHOW STAFF Show StaffShow Staff erly marked for each class and each place win- erly marked for each ner in the class. properly identified placed in sealed envelopes for each class and winner. the end to the stated owners within 48 hours of but are required within 60 days. of the show, the time of the show. The Ringmaster should be in the ring at least The Ringmaster should be in the ring During the show it is essential that the that is essential show it the During be handled in the following Cash awards may When each session of the show is ready to When each session of the show is During the class, the Ringmaster watches for Safety is extremely important in harness class- entries, scratches, and general information. and general scratches, entries, the well in advance of arrive at the office Secretary see that the ring The Secretary must first class. the official class entry in place and that clerks are ready for distribution. sheets are ways: 1. in a sealed envelope prop- Cash may be placed 2. may be the Bearer” Checks made out “To 3. the winners may be mailed Checks payable to 4. name written in at Checks with the winner’s 15 minutes before each performance session to 15 minutes before each performance the sched- review instructions from the Manager, The Judge ule, and number of horses in each class. horses to be may be informed of the number of for their shown and asked for specific instructions conduct in the ring. the officials. begin, the Ringmaster will enter with If an opening ceremony and introductions are included, each official will step forward as their name is announced. When the first class is ready to begin, the Ringmaster calls for the gate to be opened. trouble before it happens. Nervous horses and tense riders deserve special attention. The Ringmaster may have to catch runaway horses or calm an out of control horse. es. The Ringmaster should be familiar with all types of driving hitches. Accidents can be prevent- ed if the Ringmaster spots an improperly hitched horse. A pocket knife should be available for extreme cases when the harness must be cut from the horse. SHOW STAFF Ringmaster publish the results. that organization. unpaid fees. report financial collected and the Secretary’s Committee within a rea- rendered to the Show sonable period. Manager, and the Secretary’s file. Post entries file. Secretary’s and the Manager, the before included must be scratches and the offi- These sheets determine class begins. for each class. cial entries exhibitors. USEF and other organizations as required, and be familiar with the customs, procedures, as the and traditions of the show ring as well class schedule. includes safe entry and lining up horses for the Judge to inspect. judge may be concentrating on a certain horse and not see another coming up behind him. The ringmaster will help direct traffic, and remove direction. any entry from the class at the Judge’s check to see that all commu- Before the show, If the show will be using a wireless communi- The Secretary’s office should be open well The Secretary’s Even with the show finished, the Secretary’s the show finished, Even with before the show starts to assist exhibitors with post before the show starts to assist exhibitors duties are not complete. duties are *1.USEF and to magazines that Send results to *2. any prejudicial acts toward Report to USEF *3. any exhibitors who have Report to USEF 4. must be paid. Outstanding debts 5. or “contracts to pay” must be Outstanding fees 1. Assist the Judge as requested. 2. and assistance to the Give directions 3. of Have a thorough knowledge of the rules 4. This Facilitate the running of each class. 5. out for the Judge during the class. The Watch nication systems are working. If using hand sig- nals, it is important to discuss them with the These will be used to communicate Announcer. what gaits the Judge wants the horses to perform. Signals should be designated for each gait, line up, head to tail, excused from the ring, etc. cation system, hand signals should be prepared in case the batteries wear out during a class. CH6A 11/2/10 4:05 PM Page 121 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage122 Show Staff Show Staff SHOW STAFF 122 Show StaffShow Staff .Walk theaislesandcheckthatallhorsesare 8. Postthenamesofkeyindividuals inthebarn 7. Thedisposalofmanureshouldbearranged 6. Alphabeticallypostexhibitornamesandtheir 5. Givespecialconsiderationtotheplacementof 4. To preventdiscontentamongexhibitorsabout 3. Thefirstbaleofstallbeddingmaybeincluded 2. Beforetheshow, checkeachstallforprotrud- 1. date toseethatallisinorder. Manager shouldarriveatleastonedaybeforethis included intheshow’s prizelist.TheBarn Secretary andfindtheirstallsquickly. to receivetheirstallnumbersfromtheShow numbers toeachofthestalls.Thiswillallowthem doors. Thedaybeforeexhibitorsarrive,attach numbers toeachiftheyarenotpaintedonthe ments, andassistingexhibitorsastheyarrive. facilities, feedandbedding,security, stallassign- Barn Managerwillberesponsiblefordealingwith For somehorseshows,stablingwillbeneeded.The The datethebarnswillbeopenshould Post adiagramofthebarnstallsandassign secure intheirstalls. Manager, andSecretary. office. Includetheveterinarian, farrier, Show manure collectionshouldbeclearlymarked. with thegroundsattendant.Receptaclesfor visitors tolocatestallsquickly. This willallowtheofficestaff,exhibitors,and stall numbersintheshowofficeandbarn. other. stallions. Avoid stablingthemnexttoeach newcomers totheshowscene. new exhibitorscanenjoythecompanyofother exhibitors whoarefromtheirarea.Likewise, distance, theymaybegratefultonext be happiestwiththeirstalls.Ifcomingfroma she willalsobeabletopredictwherethey Manager isfamiliarwiththeexhibitors,heor assigned bythedateofentry. WhentheBarn their stallassignments,stallsshouldbe be chargedlessfortheirstall. exhibitors prefertobringtheirown,theymay each assignedstallbeforehorsesarrive.If with thestall.Putastraworshavingsbalein stall. fix themor, ifnecessary, avoidassigningthat Have thegroundsattendantfromfacility ing nails,brokenboards,andstubborndoors. Barn Manager tools handy. Theseinclude: .Correcttheshowcatalogand mark thewin- 7. IftherewillbeHigh-PointAwards forthe 6. Providetheofficialscorecardto 5. BeintheAnnouncer'sboothbeforeeachses- 4. Sitneartheannouncersothatspectatorscan 3. Doublecheckeachhorseintheclasstoverify 2. Beforeeachclass,theRingClerkmustreceive 1. office andtheAnnouncer’s booth. will handlecommunicationsbetweentheshow under thedirectsupervisionofAnnouncerand the winnersonofficialentrysheet.Theywork ble forcheckingentriesineachclassandrecording In anUSEF-ratedshow, RingClerksareresponsi- Wire cutters Pliers Straight &Phillipsscrewdrivers Permanent markers Twitch Cardboard stallcards Log chainforstucktrucks&trailers Catch rope Three adjustablehalters Leather punch Cross-cut saw Nails, screweyes,harnesssnaps,etc. Crowbar Hammer The BarnManagershouldkeepavarietyof ners aseachclassends. should beupdatedintheSecretary's office. show, maintainpoints earnedbyentries.These judge. the classplacings.Itwillthenbegivento the classspecificationsonitandspacetolist Ringmaster foreachclass.Thecardmusthave sion beginsanduntilitends. P.A. system. be toldofpostentriesorscratchesoverthe given totheSecretary. that thereportofactualentriesiscorrectwhen entry beforeitentersthering. Paddock andGateManagertocheckeach es. Acopyofthissheetisalsogiventothe entry. Itwillalsolistpostentriesandscratch- handler orexhibitor, andtheownerofeach will showthenumber, nameofthehorse, the officialentrysheetfromSecretary. This Ring Clerk Show Staff Show Staff

123 SHOW STAFF Show StaffShow Staff Announcer show starts, the intercom between the show office and announcer's booth, and any two- way radios. helpers to different parts of the arena to listen for volume and static. 5-minute calls for the first class to the ring area and Paddock Manager. and farm names. If unsure of pronunci- owner, ation, be sure to inquire with the Secretary and exhibitors. ground about each Judge, the Ringmaster, USEF Steward, and other Show Manager, Master to the barn and warm-up areas to call areas to warm-up barn and to the Master is especially This the paddock. to exhibitors a long way from when the stalls are important the arena. and grandstand. When music will be used during classes, the When music will be used during classes, the fol- The announcer will be responsible for During the show the Announcer can keep audi- A variety of options are available for your com- of options are available A variety system. This is may also use an intercom You The announcer is key to spectator interest at a The announcer is key to spectator The introductions and descriptions of the show. action to incoming classes set the stage for the come. system should be tied in with the organist or P.A. The announcer should have the CD/tape player. or turn it ability to control the volume of the music off completely. lowing preparations: 1. system before the Check all parts of the P.A. 2. Check loud speakers and volume by sending 3. give 30-, 20-, 7-, and Once the system is ready, 4. Review the show program for unusual horse, ence interest by providing information. 1. Cards should be prepared with a brief back- 4. arena the Announcer to the system from P.A. are light- Walkie-talkies munications equipment. to interference from passing weight, but prone walkie-talkies are used, spare C.B. radios. When This system is valuable batteries must be available. and the Ringmaster reads the when the ring is large signals or Visual results to the Announcer. Judge’s be arranged in event of a runners should always power failure. Show most useful between the Announcer, and Paddock Master. Secretary, Paddock Manager Paddock Public Address System announcer’s booth. announcer’s Announcer and Paddock Master BUT NOT the show office. The channel between the ring booth must be kept open. and announcer’s All communications systems for the show sion begins and remain until the last class has sion begins and remain left the ring. show to make sure there before and during the in the show program as have been no changes scheduled. long the classes will run. an estimate of how class This allows exhibitors to prepare for each and show at their best. into the gate are checked in. They will be sent class ring as the last horse from the previous goes through the OUT gate. class before the ingate opens. minutes name and number 30, 15, and 7 to 5 name before each class runs. Give the class After 5 minutes, exhibitors who and number. by are not in the paddock area may be called Their names may be called if the pub- number. The lic address does not carry into the ring. ingate is two-minute gate rule applies once the see that open, and the Paddock Manager will this is enforced. An effective P.A. system is made up of four parts. system is made An effective P.A. 1. office and An intercom between the secretary’s 2. radio linking the Ringmaster, Two-way 3. or Paddock system from the Announcer P.A. Horse shows should always have a Public Address are built with sys- system. Many facilities (P.A.) tems installed, but in some cases the show will need to rent the communication equipment. should be installed and in working order before the show starts. The Paddock Manager ensures that classes will that classes ensures Manager Paddock The lags. and have no time run smoothly, be prompt, is when there Managers are needed Paddock the warm-up area and between the some distance more than one ring or when there is show ring being used. 1. half hour before each ses- Arrive at the ring a 2. Manager and Secretary Check with the Show 3. upcoming classes and give Call exhibitors for 4. entry Check to see that all exhibitors at the 5. the Be sure that the judge is ready to receive 6. Notify exhibitors in the barn area of class CH6A 11/2/10 4:05 PM Page 123 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage124 Show Staff Show Staff SHOW STAFF 124 Show StaffShow Staff will begiven. name, owner’s name,andnameoftherider/driver winners areannounced,theirnumbers,horse’s tive toarriveintimeawardtheprizes.As sponsor. Thisallowsthesponsororhisrepresenta- the Announcerwillgivenameofclass will bedoing. instructions andinformstheaudiencewhatthey This givestheridersasecondchancetohear or Judgetoannouncethepatternthatwillbeused. arrangements shouldbemadewiththeRingmaster be used,suchasreining,Dressage,andequitation, show newsorinformationabouttheclass. Announcer maythenfillthelullwithinteresting class isstoppedtofixashoeorequipment,the class othertheninstructionstoexhibitors.Ifthe Ringmaster. Notalkingshouldoccurduringthe be devotedtoannouncingsignalsfromthe judging hasbegun,theAnnouncer’s attentionwill Provideadescriptionofeachclassasitenters 4. Aseachclassisabouttobegin,theannouncer 3. Cardsshouldalsobepreparedaboutspecial 2. As theJudgehandshiscardtoRingmaster, In classeswhereindividualridingpatternswill When allentrieshaveenteredtheringand and riderefforts. ments willincreaseappreciationofthehorse guishes eachclass.Describingclassrequire- Judge issupposedtobelookingforanddistin- AMHA onrequest.Itdescribeswhatthe Standards. Thisbookletisavailablefreefrom the AMHA’s TheMorganHorseJudging in theshowprogram,theycanbereadfrom has begun.Ifclassdescriptionsarenotgiven entries haveenteredtheringandjudging or shows.Descriptionsmaybereaduntilall ence includespeoplenotfamiliarwithhorses the ring.Thisisveryimportantwhenaudi- grams. allow spectatorstomakenotesintheirpro- This informationshouldbegivenslowlyto sponsor, andanyspecialawardsintheclass. should givetheclassnumberandtitle, should notworkfrommemory. who aretobeintroduced.Theannouncer show eventstocomeandimportantdignitaries introduced atthebeginningofeachsession. show officials.Thesecanbereadwhentheyare Call thenextclassintoringassoonjudge Time theannouncementofwinnerssothateach Watch theRingmasteratalltimestoannouncegait Review namesandshowtermsforenunciation: Report scratchesandpostentriesastheclass Identify classes,theirspecifications,andjudging Practice visualsignalswiththeRingmaster. Introduce officialsproperly. Re-introduce the Prepare announcementsandintroductionsbefore Arrive earlyandcheckequipment. Tell storiesormakepersonalremarks. Comment onahorseorexhibitor’s previouswin- Leave themicrophoneopenwhennotannouncing. Announce whileaclassistakingplace. “Over-announce” (Talk toomuch) is ready. can collecthisribbonasthenextisbeingread. changes promptly. in western. canter andtrotinEnglishclasses,lopejog enters. requirements aseachclassenters. Judges iftheaudienceisslowinarriving. the show. nings. Announcer Don’ts Announcer Dos Sample Contract Sample Contract

Contract125 CONTRACT for FOR HORSEOfficials SHOW OFFICIALSample Contract Federal Tax Identification Number of the Identification Number Federal Tax is ______Morgan Horse Club the and for Official ______, Number/Federal Tax Social Security is ______. Identification Number be used by the par- This information shall requirements only. ties for tax reporting enter as its Manager who is authorized to of into and sign this agreement on behalf All arrangements including trav- the Show. the el and schedules are to be made through Horse Show Manager. 5. purposes, the For income tax identification 6. (name) ______The Show has hired Dated ______Official ______Address ______Agent for Show ______Manager, Address ______SAMPLE As Independent Contract Provider of Services Provider Contract As Independent Contract for Horse Show Official Horse for Contract Said services are to be provided in accor- of the dance with the rules and regulations USA for Class “A” Morgan Equestrian Division Horse Shows. plus services the sum of $______are such other itemized expenses as checked as applicable is 35¢ to ______(air is coach fare, auto per mile round trip; other ______) days. Payment shall be made by Show at the con- clusion of the event unless otherwise indi- cated above. formance of this contract shall act as an inde- pendent contractor to the Show and in an independent capacity and not as an officer, Neither this agent, or employee of the Show. agreement nor any of the duties contained herein may be assigned by Official without the prior express consent of the Show. and is to be governed and constructed by the laws of the State of (state) ______. ______as Official for the ______(show name) ______at to be held on (date) ______state) ______, (location, city, for the provision of the following services: ______name) ______(hereinafter name) ______name) and (official’s referred to as Show) (hereinafter ______for the provision of referred to as Official) services as follows: 2. such Show hereby agrees to pay Official for __ by ______from ______Travel __ ___ Per diem of $______per day __ Lodging arrangements ______for ___ days __ Other as specified ______3. that the Official in the per- The parties agree 4. This agreement is made and entered under 1. name) (official’s Show hereby contracts This agreement is a contract between the (show This agreement is a CH6A 11/2/10 4:05 PM Page 125 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage126 Sample Contract Sample Contract ContractCONTRACT for FOR VOLUNTEERSVolunteers126 Sample Contract Return thiscompletedformto: accommodate everyonebutwereservetherighttochangeyourchosenpositionifnecessary. Please indicatethevolunteerpositionthatyouwouldmostliketohold.We willtryto Phone: ()______E-mail:______Address: ______Name: ______cr unr___SoigAssat_____GroundCrew _____Parking _____RingSteward _____ScoringAssistant _____OfficeStaff _____ Gateman _____ ScoreRunner _____ DressageScribe Yes, Iwillbeabletovolunteeron(thirddayanddateofshow, etc.). _____ Yes, Iwillbeabletovolunteeron(seconddayanddateofshow) _____ Yes, Iwillbeabletovolunteeron(firstdayanddateofshow) _____ Volunteer Contract Volunteer CoordinatorName SHOW NAME LOCATION City, State,Zip SAMPLE DATES Address E-mail Phone ______The Prize List The Prize List

127 THE PRIZE LIST The Prize TheList Prize List Format Distribution included. held. at least Mail lists for Schooling and Fun Shows members. Prize lists should be sent to all club __ to be of Medal Classes identification Specific of the prize list will vary with The size and format can be a letter- It of the show. the size and budget or a multi-page book. The size photocopied page will usually be based on an format for multi-pages to 5-1/2" x 8-1/2" or 4-1/4" 8-1/2" x 11" page folded and stapled easily. x 11". This can be printed when The size and type of the show will determine prize lists are to be mailed. shows three weeks in advance. Lists for regular in advance. should be mailed at least six weeks at least three USEF A-rated shows will be mailed months in advance. the show’s When another Morgan club is within be obtained. distance, their mailing list should receive free AMHA Recognized Clubs can also in their labels or address lists of Morgan owners area by contacting the AMHA Clubs department. THE PRIZE LIST PRIZE THE What to Include tion of each course and fence height must be PAGE. This outlines the relationship of the This outlines PAGE. format for the The required show to USEF. Association Page is available in the USEF Rule Book. will officiate. If the show is USEF-rated, it MUST have the infomation above plus: three weeks to four days before the show date.) offered in each class either a rain date or “Rain or Shine” under the either a rain date or “Rain or Shine” date) __ If hunter & jumper classes are held, a descrip- __ One full page called the ASSOCIATION __ A list of USEF Stewards and the division they __ An entry blank __ Advertisements (if used) __ AMHA membership form __ Motels __ Ground rules __ Refund policy __ Refund __ A statement regarding post entries __ usually from The closing date for entries (This is __ List of classes & fees __ and/or prizes offered Awards __ Directions and map __ name(s) Judge’s __ & phone number name, address Show Secretary’s __ Dress code: relaxed, formal information __ Stabling rules barn/facility __ Special __ Concessions available __ Name that checks should be made payable to __ Class specification for each class scheduled __ Statements as to the entry fees and prizes __ competition Name of organization __ Sponsoring (Include Date, time, and place of competition __ The prize list is sent to potential exhibitors to noti- list is sent to potential The prize distrib- it is widely Because your show. fy them of for good investment advertisers a uted, it offers and distributing Producing a prize list their money. is key to a well-attended horse it in a timely manner who receive it Even though not all people show. prize list can a well-done will attend the show, include the show in their plans influence them to next year. CH6A 11/2/10 4:05 PM Page 127 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage128 Show Program Show Program PRODUCIING A SHOW PROGRAM 128 Show ProgramShow Program to theinformationinprize list. official prizelist.Allinformation mustbeidentical sorships, advertising,andprogram sales. committees includetheschedule ofclasses,spon- Sales&Distribution:Usuallyhandledbythe 5. Accounting:Produceanincomeandexpense 4. Publication:Assemblyanddeliverybeforethe 3. Proofreading 2. Gatheringtheaboveinformation 1. Committee include: Listofclasseswithsponsorname,list 11. Numericallistofhorsesbytheirexhibitor 10. Alphabeticallistofexhibitors and their 9. AnAssociationPageifUSEF-rated 8. NameofJudge(s)andthedivision(s)theyare 7. ListofShowOfficials(ExampleD) 6. Advertising 5. Classsponsorslistedwitheachclassandina 4. Informationcoveringthetypesofeventsand 3. Featurearticleswhichpertaintothehistoryof 2. Scheduleofclassesbydayfromprizelist 1. The basicpartsofaprogramare: and describingtheclassesatshow. the Morganbreedbyexplainingbreed’s history advertising sales.Itisalsoanidealwaytopromote your club’s annualshow. done, itservesasanidealsouvenirandrecordof exhibitors witharecordofentries.Whenwell The showprogramprovidesspectatorsand The scheduleofclasseswill betakenfromthe Responsibilities oftheShowProgram The programcanbeasourceofincomethrough PRODUCING ASHOWPROGRAM Responsibilities thatmaybesharedwithother in thestands,atgateandshowoffice Show Secretaryorshowoffice.Sellprograms report show awarded (ExampleC) entries, andprize(cash,perpetualtrophy) number andclassesentered(ExampleF) horses andclassesentered(ExampleE) addresses, togetherwithadescriptionoftheir judging (ExampleD) separate sponsorlist(ExamplesB&C) rules foreachclass(fromprizelist) Morgan, locationofclubsandfarmsintheregion (Example A) Program Contents .Namesandaddressesofindividuals stillowing 5. NetProfitorLoss 4. Total ProgramsPrinted 3. Expenses 2. Income 1. income. Thereportshouldincludethefollowing: Committee’s activity, programexpenses,and report totheShowManagerwhichdetails the ProgramCommitteeshouldproduceawritten booth. at theSecretary’s officeortheclub’s promotional packet whentheyarriveattheshow. in timetobeincludedeveryexhibitor’s entry printing schedule.TheProgrammustbeavailable When planningtheshowprogram,firstdevelopa ed, andifadproductionisavailable. ads mustbecameraready, ifphotosmaybeinclud- about adrates,availabilityofcolor, fees,whether approach. Theymusthavecompleteinformation forms andadinformationwellbeforedeadlines cies mayalsobevaluableadprospects. Larger corporations,banks,andinsuranceagen- restaurants, andtackshopsshouldallbecontacted. Morgan farms,localbusinesses,merchants,hotels, Committee basedontheprinter’s production fees. program. RatesshouldbeestablishedbytheShow Advertising isanimportantincomesourceforthe Immediately aftertheshow, theChairmanof Additional programsmaybesoldorgivenaway Advertising representativesmusthavecontract for advertisementsorsponsorships UnsoldPrograms c. Total ProgramsDistributed b. Total ProgramsSold a. Payforsalespersonnel(ifany) c. Miscellaneouscosts(phone,postage) b. Printing a. Programssold d. Sponsorships c. Sponsorshipswithads b. Advertisementssoldbysize a. Program Production Ad Sales Show Program Show Program

129 PRODUCIING A SHOW PROGRAM Show ProgramShow Program Owner Frank George, Auburn, NY Jane Doe, Strassburg, MA Example F EXAMPLE E Entries No. Horse Classes 1VT Barre, Morgan, Figure 1, 7, 8 Justin 2 Shadow 2, 5, 15 Sam Doe, Farnam, MN 3 Noble Epic 2, 6, 17 4 Sherman 1, 9, 13 5 Network 1, 9, 14 Linda Doe, Athens, NY 6 Adage PA 2, 5, 17 Ralph Jones, York, Exhibitors NameJohn, Ralph PA Yorktown, George, Frank Address 6 Auburn, NYDoe, John 3 Entries Doe, Sam Randolph, VT 1 Doe, Jane Farnam, MNDoe, Linda 2 Strassburg, MA 4 Athens, NY 5 USEF Class “A” Show Class “A” USEF State) City, (Location, (Date) (Purse) Judge: Show Chairman: Show Secretary: USEF Steward: Show Committee: Murphy Brown Guido Sarducci iles Silverberg EXAMPLE B EXAMPLE C EXAMPLE A EXAMPLE EXAMPLE D thanks to these sponsors... The Morgan Horse Show sponsored by The American Morgan Horse Association, Inc. 5 Network M FRIDAY MORNING, JULY 13, 8:30 A.M. MORNING, JULY FRIDAY Class 1 Showmanship, 13 & Under THE MORGAN FARM SPONSORED BY: No. Horse1 Figure Justin Morgan4 Owner Sherman Guido Sarducci Morgan Tom Shown By American Morgan Horse Association American Morgan Horse Institute The Morgan Farm The Morgan Family Morgan Club Figure’s The Morgan Horse Club extends a special The Morgan Horse Club extends FRIDAY, JULY 19, 8:30 A.M. FRIDAY, 1 & Under Showmanship, 13 2 14-17 Showmanship, 3 Under & 2 Years Geldings, 4 Old 3 & 4 Years Geldings, 5 5 & Older Geldings, 6 GELDING 1:30 P.M. CHAMPIONSHIP FRIDAY, 7 Exh. Driving, Jr. Pleasure 8 Pleasure Open Western 9 Saddle Open Park 10 Exh. Hunter Pleasure Jr. 11 Novice Pleasure Driving 12 Pleasure Junior Western Schedule of Classes Schedule 1st __ 2nd __ 3rd __ 4th __ 5th __ 6th __ Class 2 Showmanship, 14-17 THE MORGAN FAMILY SPONSORED BY: No. Horse2 Shadow3 Owner Noble Epic 6 Michaels V.V. L.D. Peters Contender Michaels P.P. 1st __ 2nd __ 3rd __ 4th __ 5th __ 6th __ Sara Adams L.D. Peters Shown By Sara Adams CH6A 11/2/10 4:05 PM Page 129 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage130 Gaining Sponsorships Gaining Sponsorships GAINING SPONSORSHIPS 130 SponsorshipsGaining Sponsorships about theMorganbreed,your club,andwhatyou packet ofinformationand includeinformation what youcandoforthem.Develop apresentable Washington, D.C.at(202)296-4031. state AHC,contactthenationalofficein and thehorseindustry. Fortheaddressofyour tant informationaboutyourstate’s showstatistics Horse Council(AHC).Theyshouldhaveimpor- easier itwillbetosellthesponsorshipopportunity. tors ready. Themoreinformationyoucompile,the number ofhorses,exhibitors,owners,andspecta- the informationyouwillneed.Havefigureson ensure alargerreturnforyoureffort. Approaching themwiththisinformationwill know whattypeofexposuretheywillreceive. them inreturnfortheirinvestment.Theyneedto Sponsors areinterestedinwhatyouwilldofor show thathaveaninterestinhorseevents. stores, farmsupplyandrestaurantsnearthe list andanylargebusinessessuchastackstores,feed Add prominenthorsepeoplefromtheareatothis Chamber ofCommercewheretheshowwillbeheld. the Yellow Pagesfortheareaandcontacting Develop alistofpotentialsponsorsbyconsulting that arenotdirectlyconnectedwiththeshow. deal withsolicitingsponsorshipsfrombusinesses grown insizeandimportance.Thischapterwill sponsors willbeeasiertorecruitwhentheshowhas throughout theshow. money asawayofadvertisingtheirproduct class. Commercialsponsorswillinvesttheir to havetheirnameslistedasthesponsorofa class andcommercial.Classsponsorspayasetfee operating money. diately available,providinganimportantsourceof show. Moneyraisedthroughsponsorshipsis imme- aspects ofputtingonafinanciallysoundhorse Attracting sponsorsisoneofthemostimportant Decide whatyouwantfrom yoursponsorand Each statealsohasanaffiliatetotheAmerican When yourprospectlistiscomplete,prepare All showscanuseclasssponsors.Commercial Sponsors canbedividedintotwocategories: Prepare Resources Identify Prospects GAINING SPONSORSHIPS typed andappearprofessional. glossy paperwithbrightcolors,butshouldbewell- fessional, andorganized.Itdoesnotneedtobeon income. with agroupthathasabove-averageeducationand opportunity forextensivecoverageoftheirproduct sponsorship. Ahorseshowsponsorshipisan ly whatyouwillprovidefordifferentlevelsof Offersomethinguniqueornewthatwillcatch • Broadcastinformationaboutthecompanydur- • Includecouponsfortheirservicesintheshow • Sendpressreleasestolocalmedia • Hangbannerswiththeirnameandlogo • tion andyoucanofferittotheminmanyways. are offeringthesponsor. Sponsorswantrecogni- this sponsorshipbenefitboth ofyou. them. Letthemknowyouare interestedinmaking your proposal.Try togetdefiniteanswersfrom weeks. Askiftheyhavehad achancetoconsider pany ifyouhavenotheard from themwithintwo is tofollowupwithpotentialclients.Callthecom- them toperuse. reactions. Besuretoleaveapromotionalpacketfor together andanswerquestionsaccordingtotheir over thephone.You canreviewtheproposal sorships face-to-faceismoreeffectivethanasking describe yourproposal,andleave.Askingforspon- made inperson.Thiswillallowyoutocomein, agency. or advertising.You maybereferredtotheirad company andspeaktosomeoneinpublicrelations the firstquarterofyear. tising moneyandcharitabledonationsbudgetby come intoplayasmanycompaniessettheiradver- take togetasponsorship.Thefiscalyearmayalso pany. Thebiggerthecompany, thelongeritmay before theevent,dependingonsizeofcom- Contact theprospectsoneyeartosixmonths It isimportantthatyourproposalneat,pro- When askingforasponsorship,tellthemclear- their attention ing theshow packets The mostimportantdutyofanysponsorseeker When possible,yourfirstcontactshouldbe When youdonothaveacontactname,callthe Approaching Sponsors Gaining Sponsorships Gaining Sponsorships

131 GAINING SPONSORSHIPS SponsorshipsGaining Sponsorships Objection: “We just are not interested in put- just are not interested “We Objection: pay your research will where Answer: (Here’s IM = E x D x $ x 4 IM = Economic Impact E = # of exhibitors D = Length of show in days spend $ = Amount of money each person will # of times money will change hands 4 = Average sponsor- Selling yourself and your club to gain a Economic Impact Formula for Shows Economic Impact will be sending out press releases to them. Since to them. releases out press sending will be the community, role in an important such you play company?” would benefit your you think this don’t into the horse industry.” ting money of the typical horse person off. The demographics economic impact to estimate the are important. Try not just the on the area). “It’s your show will have are backing. These people com- horse industry you show will be spending their ing into town for the hotels, shopping centers, etc. money at restaurants, benefit your company too.” I believe this would to know A responsible business owner will want their spon- what they are going to get as a result of Formula is a sorship. Using the Economic Impact their dollars perfect way to represent how a few of to them. invested on a sponsorship will come back your point: Use the following formula to illustrate each day of others. ship is a matter of probing into the needs have to earn their trust. NEVER make a prom- You truthful. If ise, statement, or suggestion that is not you falsify the benefits you can give, you are not He or she may participate being fair to the sponsor. Objections & Answers Answer: “As our proposal states, our club will Answer: “As our proposal states, our Answer: “Yes, we are a smaller breed associa- Answer: “Yes, Objection: “We don’t think your attendance is don’t Objection: “We Answer: “That’s surprising. Have you had Answer: “That’s Objection: “Our company’s policy is against Objection: “Our company’s Objection: “We don’t believe our company will don’t Objection: “We If they did look over the material, find out what look over the material, If they did If they have not looked at your material when at your looked have not If they Corporations consider sponsorship an investment. In recent years, corporations have increased their Corporations consider sponsorship an investment. In recent years, corporations They sponsor events participation in a wide array of events and activities to reach their target markets. sponsorship must be prof- mainly to enhance their corporate image and sell more of their products. The itable for their continued support. events are attractive Corporations currently spend about $2 billion each year on sponsorships. Horse a wide range of con- to these sponsors for demographic reasons. The U.S. horse industry comprises Americans enjoy horse sumers with influence over a large amount of income. More than 27 million each year on their activ- activities on a regular basis. Data also tell us that they spend about $20 billion income. This means ities. Recreational spending comprises about 20 percent of personal disposable the national economy each horse enthusiasts direct the spending of more than $100 billion throughout a substantial They are a highly desirable target market for a wide range of products and control year. amount of spending and investment. in show activi- Morgan enthusiasts must stimulate more public awareness, interest, and participation ties to attract sponsors to their shows. tion. But, our club and breed are known for their tion. But, our club and breed are known we believe commitment to youth and family and the local your company shares these values. Also, media supports these events, especially since we high enough to warrant our sponsorship.” problems with sponsoring events in the past?” problems with sponsoring events in the sponsoring any events.” get enough exposure.” show and send out press releases to promote the activi- also have special audience attendance. We from the ties and presentations that bring people community to see the show.” interested them about the proposal. You may find You them about the proposal. interested information for this client and out some important up when they say “Not others as well. Hanging learning why prevents you interested” without next prospect. from fixing it for the a number of predictable objec- Prospects will have including the be prepared for, tions which you can following: you call, ask if they will review it with you over the with you review it they will ask if you call, two a time in the next if you can set up phone. Ask with them. Ask if they conversation days for another event or sponsorship. questions about the have any CH6A 11/2/10 4:05 PM Page 131 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage132 Gaining Sponsorships Gaining Sponsorships GAINING SPONSORSHIPS 132 SponsorshipsGaining Sponsorships recapping whattheyhavegottenthroughtheir ises. Sendthankyounotestoeverysponsor, briefly After theshow, followuponyourproposalprom- to yourpromises. much youappreciatetheirpatronagebylivingup for accomplishingeachduty. Showthem how responsibilities ofbothparties.Includeatime-table be notifiednext.Drawupacontractclarifyingthe them fortheirsupportandtellwhentheywill this year, butwillneverbecomearepeatcustomer. ated andlettingotherclubmemberslearnhowtheytoocangetinvolved. A nicenoteandmentionintheclub’s newsletterwillgoalongwaytowardmakingthemfeelappreci- Club classsponsorsdeservejustasmuchattentionyourcommercialintermsoffollowup. port willbeappreciated. have notyetofferedtosponsorclasses.Afriendlycallmaybeallittakesmakethemfeeltheirsup- as forcommercialsponsors.Finally, asthedeadlineforsponsorsapproaches,callclubmemberswho club newsletterandpersonalcontactwellinadvanceoftheshow. Thesametimelinewillbefollowed and preferenceforclassestosponsor. Classsponsorsfromtheclubshouldalsobesolicitedthrough to solicitthemassponsorsisprovideaspaceontheshow’s entryblank.Inittheywillgivetheirname est inseeingtheshowsupportedandhavingtheirnamesnoticedbyothercompetitors.Theeasiestway Your mostreliablesourcesofclasssponsorsarethepeoplecompetinginyourshow. Theyhaveaninter- When youdogeta“yes,”beprepared.Thank Follow-Up Class Sponsors look forwardtoworkingwithyouinfutureevents. them. Followuponpromises.Makesuretheywill for supportwithproofofwhatitwillprovide them earlyandconsistently. Backupyourrequest copied andthencompletedbyfillingintheblanks. within theletter. Thislettershouldnotbephoto- name, address,andideallytheircompany’s name ing sponsors,itmustbepersonalizedwiththeir show. Whileaformletterisacceptableforthank- to eachwinnerfilloutbeforetheyleavethe card andenvelope,addressedtothesponsor, given support. Anextranicetouchistohaveathankyou Sponsors areyourshow’s biggestasset.Contact Sample Letter Sample Letter

133 SPONSORSHIP LETTER SponsorshipSample Lette Letter . . Or they for this year’s facility in (location) program. Some of our past sponsors . , a fully sanctioned event. The event is a , a fully sanctioned . This non-profit organization provides . This non-profit organization s name) , state) fle beings) sponsors will have their banner or sign (if supplied) sponsors will have their banner or sign e raf SAMPLE itle) sponsor, you may place a program advertisement for half you may place a program advertisement sponsor, . sponsors, the club will supply a banner or sign with your com- sponsors, the club will supply a banner address. Mailed items need to be received by (date) address. Mailed items need to be received located in (city or (title) Sponsorship Letter Sponsorship and support the (charity’ . is honored to present the (show name) is honored to present until (date and time befor vices) ecognizable business names) essage, etc.) e) ess) In addition, if you are a (title) Thank you for your generous contribution! (signatur (addr (name) (club name) EVENT NAME EVENT DATE Presented by CLUB NAME Benefiting NAME OF CHARITY The (club name) Sponsors will have their name or company name on our sponsor board as well as a business card Sponsors will have their name or company We would also be pleased to accept any new or good used item, horsey or not, for our raffle. Items would also be pleased to accept any new We We are extremely fortunate to have the use of the (name) are extremely fortunate to have the use We riage, Dr include (list r pany name prominently displayed. Throughout the event our announcer will recognize all sponsors. pany name prominently displayed. Throughout the listed cost. Please forward all advertising items, banners, business cards, signs, etc., by (date) the listed cost. Please forward all advertising car placed on the rail of the arena. For (title) sized advertisement in our show program. (T sized advertisement in our show program. charity benefit for (charity name) charity benefit for may be brought directly to the Show Secretary’s Office on the event grounds any time after noon on may be brought directly to the Show Secretary’s (date during show) (description of ser may be sent directly to the (club name) event. Organizing an event of this caliber incurs many expenses that are carried by a local club such event. Organizing an event of this caliber people who wish to promote the sport of (riding horses, are therefore seeking generous as ours. We CH6A 11/2/10 4:05 PM Page 133 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage134 Sponsor Application Sponsor Application SponsorSPONSOR Application APPLICATION 134 Sponsor Application Raffle Program Advertisements: Sponsorships Phone: ()______E-mail:______Address: ______Name:______Send by(DEADLINE)to: Raffle ItemContributed:______Breed:______$25.00 $50.00 Half Page $______Full Page $25.00 $______$50.00 Breed Sponsor Donating Sponsor Class Sponsor $300.00 Division Sponsor Justin MorganSponsor Sponsor Application MAILING ADDRESS EVENT NAME CITY, STATE, ZIP CHARITY NAME EVENT DATES CLUB NAME LBNAME CLUB Presented by Benefiting PHONE SAMPLE Thank youforyourgeneroussupport! ______Promotion Promotion

135 HORSE SHOW PROMOTION Show PromotionPromotion Accomplishing Step 2 Accomplishing Step 11" paper that gives details about the show, 11" paper that gives details about the or including date, time, location, special, infor- unusual classes, and any other pertinent free, be mation. If admission to the show is sure to include that fact in the first paragraph name, of the news release. Also include the club address, and telephone number of further member who can be contacted for printed information. A sample news release is guide if at the end of this section to use as a the you wish. Note that AMHA promoted show as a family activity. 11" paper that briefly describes the club spon- soring the show; its goals, accomplishments, directors and so forth. officers, history, 11" paper that informs the media about the contribu- Morgan breed, including history, recent breed activi- tions to American history, ties and current status. The news release AMHA created for this purpose is included following this section. the busy newsman or woman who probably Action receives several media kits each day. photos of Morgans competing in past shows are excellent, as they can be used with any articles that are written. AMHA also provides up to 20 of the popular “Portrait of a Morgan Total all the names of media people. This is all the names of media Total Each media kit should include: might not have enough space or time to run any or time to run have enough space might not your kit arrives. at the time more material are not usually circulat- media kits Unfortunately, editor or feature reporter to ed from editor to sportscaster. you now have the number of your mailing list, and prepare. media kits you should of a media kit? A media kit What is the purpose interest in an event and arouses a media person’s person to gives enough information for the media story for produce an interesting and newsworthy his or her audience. 1. 8 1/2" x A neatly typed news release on quality 2. A neatly typed news release on quality 8 1/2" x 3. A copy of your most recent club newsletter. 4. A neatly typed news release on quality 8 1/2" x 5. will attract the attention of Colorful pictures Accomplishing Step 1 HORSE SHOW PROMOTION SHOW HORSE to inform and excite them about your show. to inform and excite them about your calls to each media person. The reason for sending a media kit to several If your television station has a local talk show, To find the names of the people to contact at To In newspapers and magazines, the names of the In newspapers and magazines, the names To generate free publicity for your show, follow generate free publicity for your show, To Two basic ways are available to promote your basic ways are available to promote Two people at the same publication or station is that there is always the possibility that one person might be looking for material to run while another or “PM Magazine”-type of show, be sure to note or “PM Magazine”-type of show, the the names of the host and hostess. Telephone station and ask for the names of the assignment editors (the people who assign the mobile camera crews to tape events), the producers of any local talk shows, and the people in charge of public serv- ice announcements (PSAs). radio and television stations, call the station and ask who you might speak to about your event. editors are published within the publication. The editors are published within the publication. the lifestyle or family living editor, sports editor, or managing edi- and the editor-in-chief city editor, tor should each receive a media kit. Gather the names of local media people by contact- Gather the names of local media people consulting ing the local Chamber of Commerce, and compil- any media directories (in larger cities), TV, ing the names and addresses of newspapers, and radio stations in your area. these three steps: 1. contact. Prepare a list of local media people to 2.your list Prepare media kits for the people on 3. Follow up on the media kits with telephone horse show. One way is to advertise, paying for One way is to advertise, horse show. The other or time on the air. space in a publication factual information about your way is to present media. This enables them to show to people in the This is as a news item or story. use the information “publicity” and you do not pay for it. When properly managed, horse shows are exciting managed, horse When properly and spectators. both the participants events for is local community spectators from the Attracting the Morgan horse to large an ideal way to promote atmos- impressive in a showy, numbers of people need you will show, get spectators to the phere. To plan. to organize a publicity CH6A 11/2/10 4:05 PM Page 135 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage136 Promotion Promotion HORSE SHOW PROMOTION 136 Show PromotionPromotion set upspecificappointments tomeetyouonthe them “behindthescenes,”etc. Encouragethemto them andguidearound thegrounds,take this excitingevent.Assurethem thatyouwillmeet then invitethemtocome the groundsandcover received themediakitsonMorganhorseshow, whom yousentmediakits.Askthemifthey anchorperson. Telephone thenewspapereditorsto the featurereporter, thesportscaster, orthe TV stationandasktotalktheassignmenteditor, grounds andbroadcasttheshowlive. to bringthemobilebroadcastunitshow- received, theninvitethediscjockeytochooseaday each radiodiscjockeyifthemediakitwas show toappearasaguestonthetalkshow. Ask knowledgeable aboutMorganhorsesandthehorse received, andifheorshewouldlikesomeone if theMorganhorseshowmediakitshavebeen telephone eachTVtalkshowproducerorhost.Ask At leastthreeweeksbeforethestartofshow, 2 weekspriortothestartofshow. show. Allothermediakitsshouldbemailed11/2to least fourweeksinadvanceofthestartyour jockeys, andmagazineeditorsshouldbemailedat talk-show hosts,hostesses,producers,radiodisc white incolor. Mediakitsintendedfortelevision them firstclassin9"x12"envelopes,preferably office supplystores.Thisisyourmediakit.Mail “presentation folder”availableatstationeryand media materialsifyouplacetheminanattractive Addasuggestedscriptfor30-secondand60- 6. The daybeforetheshowstarts,telephoneeach More newsmenandwomenwillreadyour low thissection. Two samplepublicserviceannouncementsfol- be suretoincludethefactinfirstsentence. information. Ifadmissiontotheshowisfree, cial orunusualclasses,andanyotherpertinent the followingdetails:dates,time,location,spe- lic serviceannouncements.Besuretoinclude television stationemployeesinchargeofpub- kit thatwillbemailedtoradiodiscjockeysand second publicserviceannouncementstoeach Activity Guide. als orderformisfoundinChapterIofthe for thecostofpostage.Apromotionalmateri- traits andMorganbrochuresmaybeordered included inthemediakit.Morethan20por- free tomembersandclubs.Thesecanbe Stallion” and“PortraitofaMorganMare” Accomplishing Step3 motion andpublicityforanynewsworthyevent. expect persistencefromthepersonhandlingpro- once toaskthemcovertheevent.Mediapeople fectly acceptabletocallthesamepersonmorethan the sportscasteroranotherreporter. Itisalsoper- can't coverthestoryforanyreason,asktotalk seeking eventstocoverwiththeircrews. often “slownewsdays”andpeopleare the weekendTVnewspeople,asweekendsare grounds. Thisisespeciallyeffectivewhenyoucall Publicizetheshowtoyoung people.Attract • Your signsshouldincludethefollowingfacts: • Hireacommercialprintertopreparequanti- • Prepareposterstodisplayinlocalshops,busi- • ods forpreparingsigns.Herearesomeideas: The category“signing”includesavarietyofmeth- where, orevenifyourmessage isprintedoraired. announcements, youhaveno controloverwhen, you providedinnewsreleases andpublicservice you relysolelyonthemedia usingtheinformation and youcontrolthecontent of themessage.When control whereorwhenyourmessagewillappear because youpurchasethespaceorairtime, air timeontheradioortelevision.Secondly, publication, onabillboard,etc.,oryoupurchase First, whenyouadvertise,purchasespaceina Advertising differsfrompublicityintwoways. If thefeaturereportertellsyouthatheorshe tribute literature. Morgans, answertheirquestions,anddis- or sobeforethefieldtriptotalkabout ing. Volunteer tocometheclassroomaday are beinggroomedandpreparedforshow- guide them“behindthescenes”wherehorses other organizationsinthearea.Offerto Community Programs,PonyClubs,andany H groups,BoyScoutsandGirlScouts, field trips.Duringthesummer, approach4- inviting entireclassestocometheshowas contacting localschoolswellinadvanceand bus loadsofyoungpeopletoyourshowby emphasize thatfact;funforthewholefamily. admission charge,ifany. Ifadmissionisfree, breed; locationofshow;datesandtimes; Morgan horseshow;America’s mostversatile can givetolocalrestaurants. ties oftentcardsorpaperplacematsthatyou nesses, andcommunitybulletinboards. Signing toPublicizeYour Show Advertising Your HorseShow Promotion Promotion

137 HORSE SHOW PROMOTION Show PromotionPromotion How To Write A Press Release Write How To Photos are always desirable. Submit only Photos are always desirable. Submit for Once the show is over there is still a chance stories. Always watch for angles for feature You should send your calendar information to information your calendar send should You The beginning of your story is the most important The beginning of your This is the eye-catcher that part of a press release. be written to attention. It should seizes the reader’s when, where, what, include the five W’s—who, in the story— The most important details and why. appear in the lead dates, places and names—should paragraph. 4" x 5" for glossy photos to the newspapers, at least everything head and shoulder shots and 8" x 10" for interesting else. Send action photos or something Be sure that an identifying that adds to your story. caption accompanies each picture. of releases some follow-up publicity in the form on special which identify winners and reports events that took place during the show. charity Unusual personalities, outstanding horses, when efforts, etc. have a high degree of acceptance opportu- well written. In addition, do not overlook appearances nities such as luncheon club speeches, at schools, and other organizations. name, address, and telephone number. and telephone address, name, The Network, and publications, the local horse the Remember that Horse magazine. Morgan at least six weeks for magazines are deadlines be published. before it will Calendars Advertising in the daily newspaper is very cost Advertising in the Purchasing ad space or time has advantages. time has space or ad Purchasing Finally, listing your show in various Coming Finally, to let the Events calendars is an excellent way your show. horse community know about two months Information should be sent at least start appear- before the month you want the ad to Show Name, ing. Information should include the person’s Dates, Location, Judge, and the contact effective, but it is expensive to place even a small effective, but it is expensive or entertainment section. It ad in the “family living” to purchase a small ad in is much more economical copy under “livestock.” Your the classified section include: Morgan Horse Show; for this ad should of show; most versatile breed; location America’s If admis- charge, if any. dates and times; admission may You sion is free, be sure to include this fact. local weekly also want to consider advertising in is often newspapers. Space rate in the weeklies Use the much more affordable for a local club. posters and same information that you would for radio ads. However, it can be costly. The purchase of air time The purchase costly. it can be However, the cost of the time, not only involves on television creating a television expenses for but production practical for local as well. Far more commercial the disc jockey advertising, because clubs is radio See the following script that you create. will read a you should include for a PSA for the information radio script. CH6A 11/2/10 4:05 PM Page 137 Page PM 4:05 11/2/10 CH6A CH6A 11/2/104:05PMPage138 Sample Press Release Sample Press Release SAMPLE PRESS RELEASE 138 Press ReleaseSample Press Release it hasbeenbred.StopbySaturdayandseeabitofAmericathehorsethatmakesgreat! cities asmountedpatrols,defendingthecountrycavalryhorses,andenhancingbreedstowhich during theafternoon. the day. Childrenareinvitedtoenterthestickhorseclassatnoonandacoloringcontestwillbeheld until approximately4:30p.m.Admissionisfreeandspecialpresentationswillbemadethroughout young foals,elegantmares,andpowerfulstallions. es. Thisversatilebreedwilloffersomethingforeveryone:carriagedriving,jumping,speed,action, endurance, beauty, andlevel-headedtemperament. lion, JustinMorgan,whowasborninMassachusetts1789.Hisoffspringwereprizedfortheir Local MorganHorseShowattheTri-County Fairgroundsisaneventyoungandoldalikecanenjoy. The MorganhorsehasplayedaspecialroleinhelpingbuildtheUnitedStates—protectingour The LocalMorganHorseShowshowwillbeginat8:30a.m.onSaturday, September16,andrun This weekend,thebeautifuldescendantsofJustinMorganwillbecompetinginalltypesclass- The MorganhorseisthefirstAmericanbreedofhorse.descendsfromasinglestal- (Burlington, VT, Sept.2,2009)Horses,history, andactionwillcometogetherthisweekend.The (daytime phonenumber) (address, city, state&zip) (publicity person’s name) For furtherdetails,contact: (DATE) FOR IMMEDIATE RELEASE Sample PressRelease HISTOR Y , ACTION&HORSES SAMPLE -30- Sample PSA Sample PSA

139 PUBLIC SERVICE ANNOUNCEMENTS Sample PSASample PSA SAMPLE (Show Dates) 60-Second Sound Cut (Location, City, State) (Location, City, 22nd Annual Morgan Horse Show 22nd Annual Morgan 20-second spot for use up to (last date of show) 20-second spot for use up to (last date of show) 20-second spot for use up to (last date Public Service Announcements Service Public That’s this weekend, the Annual Morgan Horse Show at the Fairgrounds in Anytown, starting at this weekend, That’s Come and bring the family. You will see beautiful Morgans competing in Western, English, will see beautiful Morgans competing in Western, You Come and bring the family. Don’t miss the Annual Morgan Horse Show this weekend at the Fairgrounds in Anytown. The miss Don’t Stop by the Annual Morgan Show this weekend at the Local County Fairgrounds in Anytown. Stop by the Annual Morgan Show this Morgan Show in Anytown this weekend, with miss the Annual If you love beautiful horses, don’t 22nd Annual Morgan Horse Show 22nd Annual Morgan Name) (Contact Person’s Phone #) (Contact Person’s 9 a.m. Friday, Saturday, and Sunday. It’s fun and it’s free! Be sure to come. fun and it’s It’s and Sunday. Saturday, 9 a.m. Friday, Harness, Hunter and Park. The Morgan is America’s first breed of horse, and is known for its ver- Harness, Hunter and Park. The Morgan is America’s and beauty. kindness satility, show starts Friday at 9 a.m. and runs all day Saturday and Sunday. ADMISSION IS FREE. show starts Friday at 9 a.m. and runs all day Saturday and Sunday. The show starts at 9 a.m. each morning and runs through 8 p.m. Admission is free. You can see and runs through 8 p.m. Admission is free. You The show starts at 9 a.m. each morning and including carriage, western, hunter, most versatile horse competing in 143 classes, America’s free. The Morgan show in Anytown this weekend. fun and it’s park. It’s Get acquaint- day. Performances start at 9 a.m. each and Sunday. Saturday, performances on Friday, free. The fun and it’s Harness classes. It’s and Family Horse. See English, Western, ed with America’s County Fairgrounds in Anytown. Morgan show is this weekend at the Local CH6A 11/2/10 4:05 PM Page 139 Page PM 4:05 11/2/10 CH6A CH6A 11/2/10 4:05 PM Page 140

140 CLASSES TO OFFER

Selecting classes that will entice entries can make Reining—Horses shown one at a time to a reining or break your show. Show management has to bal- pattern under western equipment. Footing ance the challenges of offering enough classes to must be of proper mix to allow sliding stops and give exhibitors enough choices yet not so many spins without straining legs. Classes & Variations that the class list is impossibly long. Roadster–Shown under saddle or to a two-wheeled When selecting your classes, start with the dis- jog cart at the trot. Judged on form at speed. ciplines which you know entries will have interest Trail—Tack to be shown in should be indicated, in. Once you have selected the styles of riding that may be either saddle seat, hunter or western will entice people to come, break them down into styles. Horses are shown one at a time and two to four categories by horse or rider age or judged on ability to navigate obstacles. experience, so that entries can place themselves in Western—Shown in a western saddle. Bridle may classes that give them the best chance to compete be snaffle or bosal for young horses, curb bridle with others at their level. for mature horses. Categories Disciplines Academy—For beginning riders, riding lesson

Classes & Variations Carriage Driving—Shown to a two- or four- horses. To be ridden in shirt, appropriate pants, wheeled cart, which must have wooden or boots, and hat or helmet. No coats, chaps, or other non-pneumatic wheels. formal attire. Dressage—Horses shown under saddle, one at a Leadline—For inexperienced riders, to be shown time in a Dressage arena to a preset pattern. under saddle and led by an adult. English—Shown in saddle seat with full bridle. Walk/Trot—Horses are not asked to canter. For Equitation—Shown in each of the saddle disci- inexperienced riders. plines, judging the rider on their ability. Junior Horse—Specify for horses 3 or 4 years and Hunter—Shown in a jumping style saddle. May be younger. shown on the flat or over fences for ability in Senior Horse—For horses 4 or 5 years and older. proper hunter form. Mature Horse—Horses 10 years and older. In-Hand—Horses to be shown with a halter or Junior Exhibitor—Riders 18 years and younger. bridle and judged on conformation at the walk Youth—Riders 21 years and younger. and trot. Senior Exhibitor—Riders 19 or 21 years and older. Jumper—Shown in jumper saddle over fences. Jack Benny—Riders 39 and older. Judged on speed and faults around the jumping Novice—A horse or rider (must be specified) who course. has won fewer than three first places in that Pleasure Driving—Shown to a two-wheeled cart at discipline. the walk, trot and reverse. Limit—A horse or rider (specify) who has won six or fewer blue ribbons in that discipline. CLASSES TO OFFER &

HORSE SHOW VARIATIONS HORSE SHOW VARIATIONS

Looking for a new way to increase attendance and area. In the process it exposes the Morgan to other

Classes & Variations interest? A variety of horse show variations may be breed owners. used to increase horse numbers (helps pay for facil- Combined Breed Show ities), audience attendance (increases show’s pres- With Morgans, this is most often seen in combina- tige and media coverage), and interest. tion with Saddlebreds or Arabians. A second varia- Multi-Breed Fun Show tion is to combine the Morgan breed show with A fun show for all-breeds provides an activity for classes of a totally different type of horse, such as owners who don’t show a lot. It allows the club to hunters and jumpers, carriage, or another breed make money and provides a schooling show for the such as Paint horses, Palominos, Appaloosas, etc. Classes & Variations Fun Classes Fun Classes

141 FUN CLASSES Fun ClassesFun Classes Showcase Show Showcase den, driven, led or any of the three. old guys. shows. saddle- whatever suits show. horse by Entrants are led (or can walk the themselves) to the end of the ring, dismount, remount, and ride back drink a can of root beer, to the finish line. Last person to and do what the judge calls for. bite the egg wins. on horse & switch positions without falling off or touching the ground. Stick Pony Class to be rid- Costume Class—Indicate if horses are to lead the Senior Citizen Leadline—Little kids get or late fall Hairy Horse Contest—For spring Golf Cart Race Blind-Folded Golf Cart Race Best Mascot Class Class—Can show in-hand, driving, under Groom’s & grooms. Root Beer Race—For the show parents their mouth Egg in Face—Riders put a raw egg in Back to Back Bareback—Riders sit back to back Simon Says on Horseback Dog Show Be sure well-known horses are invited for a special horses are Be sure well-known to tickets to see horses and sell evening exhibition, tremendous response where music. This has had a live orchestra is playing in used, especially when exhibition. conjunction with the is a great way to expose the breed to the demo- to the the breed to expose great way is a that will income) upper (educated, groups graphic buyers. be potential FUN CLASSES Artist’s Horse Show Artist’s blue ribbon and a lollypop. Winner is the one with the best audience Winner response. dinner with the purse. and back with no physical contact by enticing with a favorite treat. Best to do individually to prevent a ring full of loose horses! age. Most often: 29, 39 (Jack Benny’s “real” age. Most often: 29, 39 (Jack Benny’s age), 45, or 50 years & older. under their knee. Winner is last one to lose the under their knee. Winner bill. Gets to keep the other dropped bills. stall and race to the show ring the fastest? folded while their ‘whip’ guides them in any folded while their ‘whip’ guides them seat. way thinkable from the driver’s can ride. Some of the great ideas we have come across in Some of the great ideas we have come Leadline—Riders 7 & under. Everybody gets a Leadline—Riders 7 & under. Liberty Class—Horses turned loose one at a time. Gentlemen’s Pleasure—Winner takes others out to Pleasure—Winner Gentlemen’s Jack Benny Leadline Carrot Race—Bribe or “lead” your horse to a cone Egg & Spoon—A relay race or walk/trot class. Jack Benny—For riders older than a determined Sit-A-Buck—Entries ride bareback with a bill Sit-A-Buck—Entries ride bareback Manure Movers Race—Who can clean a messy Manure Movers Race—Who can clean Blind Buggy Race—Grooms pull the buggy blind- Blind Buggy Race—Grooms pull the show reviews follow, with explanations if necessary. show reviews follow, Equitation—Prove just how well the pros Trainers Liven up the show with some “Fun” classes. People Liven up the show they are love to show at Morgan shows because in a con- friendly and allow exhibitors to compete really develop a reputation genial atmosphere. To few ‘let it all for fun, show committees can add a and hang out’ classes. These can bring exhibitors way! their families together in a whole new Combine a Morgan show with an area art fair with an area art a Morgan show Combine While the show by a regional art group. organized arena, an art fair can be taking is taking place in the area or in a nearby facility. place around the ring of the management, this While requiring flexibility The sport-type show will help draw an audience, help draw show will sport-type The boost exhibitor will help breed-type another while numbers. CH6A 11/2/10 4:05 PM Page 141 Page PM 4:05 11/2/10 CH6A CH6B 4/16/098:37AMPage142 Sample uidelines Sample uidelines SAMPLE FUTURITY GUIDELINES 142 Sample GuidelinesSample uidelines nominees mustbemembersoftheclub. tion. Ifashowissponsoredbyclubtheownersof Horse Association,Inc.,orbeeligibleforregistra- must beregisteredwiththeAmericanMorgan in theFuturity. AllnomineesshownintheFuturity of stallionswhohavebeenconcurrentlynominated the distributionofprizemoneyshallbeobserved. MONIES. However, termsstipulatedhereinfor TROL OVERTHEAWARDING OFPRIZE THE TRUSTEESSHALLHAVE SOLECON- (It isrecommendedthatthetreasurerbebonded.) and treasurertoserveduringtheirtermsofoffice. among themselves,appointachairman,secretary, Trustees maybereappointed.Thetrusteesmust, appointed annually, bytheAssociationpresident. three andnotmorethanfivetrusteeswhoshallbe The Futurityshallbeadministeredbynolessthan ing beliefintheirownbreedingprograms. ments intheMorganbreedaswelldemonstrat- horse ownersandbreederstostriveforimprove- The FuturityisdesignedtoencourageMorgan distributed infuturityclasses. in eachyear’s show. FuturityfundsareONLY purse. Thepurseisdividedamongclasswinners account andisaccumulatedtocreatealarge income fromeachyearisaddedtoaninterest in additiontoentryfeesforeachclass.The Futurity entrantspayanominatingfeeeachyear show becauseallincomeisreturnedtothepurse. exhibitors. Futuritiesarenotmoney-makersforthe interest inMorganbreedinganddrawnew add anewdimensiontoanyshowastheygenerate wish toaddafuturitytheclasslist.Futurities If yourorganizationholdsannualshows,youmay to thefollowingaddress: fied. Untilfurthernotice,payments aretobemade ignated officeonorbeforethe dateshereinspeci- Payments totheFuturitymustbemadeatdes- A samplesetoffuturityguidelinesandrulesfollow. A well-plannedfuturitywillpayforitself. Treasurer Name Futurity SAMPLE FUTURITYGUIDELINES All coltsandfilliesnominatedmustbetheget F E AND EES A DMINISTRATION P URPOSE L IABILITY sions oftheFuturity. for prizemoniesorawardsinsucceedingagedivi- Futurity, norwilltheyhavetherighttocompete are thusbarredwillhavenorecourseagainstthe with USEFruleswhenapplicable.Entrieswho entries arejudgedand/orforfailuretocomply with rulesoftheparticularshowinwhich conditions oftheFuturity, forfailuretocomply from competitionforfailuretocomplywiththe appropriate authority, therighttobaranyentry and toaJudge,Ringmaster, orSteward,with themselves, totherespectiveshowmanagement FOAL. TheTrustees oftheFuturityreserveunto ABORTS, ORFAILS TODELIVERALIVE THE DAMFAILS TOCONCEIVE,FATALLY nominators, EXCEPTINTHEEVENTTHAT may direct. dar year, atsuchtimeandplaceastheTrustees by anynominatorwhoparticipatedinthatcalen- for agivenyearshallbeavailableexamination zation orentity. FinancialrecordsoftheFuturity be co-mingledwiththefundsofanyotherorgani- designated institutionaldepositoryandshallnot and performanceclasses. olds, itwillbesplitequally betweenthein-hand lion, andgeldingclasses.For two-andthree-year purse willbesplitthreeways betweenthefilly, stal- equally amongtheirclasses. Therefore,ayearling percent ofthepursewillbedistributed. cent ofthepurse.Intheirfinalfuturityyear, 100 When theyaretwo,willbeawarded70per- lings willbe50percentofthetotalmoneyreceived. the followingyear. Inthiscase,thepurseforyear- carried overeachyearsothatapurseisguaranteed two-, andthree-yearolds,moneywillneedtobe are eligible.IftheFuturityisheldforyearlings, according tothenumberofyearsfuturityentrants income foreachagegroup.Thepursewillbesplit entrants, theFuturitySecretarywilltotal In determiningtheprizesawardedtoFuturity There willbenorefundsofpaymentstothe Fees paidintotheFuturitywillbekeptina Treasurer PhoneNumber Treasurer City, State&ZipCode Treasurer Address The totalpurseforeachagegroupissplit P RIZES Sample uidelines Sample uidelines

143 SAMPLE FUTURITY GUIDELINES Sample GuidelinesSample uidelines OALS EQUIREMENTS F R HOWING S OMINATING N AND -H N It should be noted that sires, whether alive, sires, whether noted that be It should Futurity 1. The sire must be nominated in the require- 2. The foal must meet all registration the dead- 3. A nominating fee must be paid by each 4. A nominating fee is paid by the deadline birth year 5. Foals that were nominated on their I The classes of all four In-Hand divisions of the Futurity shall be conducted in accordance with the current USEF Rules regarding showing In-Hand. Entries are to be judged individually standing, then at a walk and trot on the line. Entries must be serv- iceably sound. Horses must stand squarely on all four feet. Emphasis shall be on type and conforma- ability tion, with consideration given to the horse’s to move correctly on the lead. Stallion tack is pro- hibited. There shall be no “Model” class. Only two persons shall be allowed in the ring to show each horse. Use of a whip more than six feet long, is prohibited. including snapper, his get are nominated. his get in each year dead, must be nominated gelded, or one but that only get are nominated, which their of how many fee is required regardless nominating sire nominator of the are nominated. The offspring of that sire, with first shall receive any winnings owner. belonging to the sire’s nomination privileges non-owner nominates a sire in In the event that a shall have the non-owner addition to the owner, such fee refunded. foal eligible in the Futurity divi- In order to make a rules must state the require- sions, the Futurity mature, ments for each age group. As the foals A summa- additional requirements will be needed. ry of these follow: the foal by March 1st of the calendar year in which is born (all ages). Association, ments of the American Morgan Horse year. Inc. and be registered by its yearling line of the year the foal is born. year the foal is to be eligible. may be but not nominated in following years, their renominated by paying for the years between three-year- last nomination and the current year (a old not nominated as a yearling or two-year-old will pay for those two years plus his third). IRES S OMINATING N 7.5%, 5% (2) A nominating fee be paid to the Futurity on (1) The sire be registered with the American All prize money shall be paid to the winners The value of the prize fund in a given year shall Five entries: 37.5%, 26.5%, 16%, 12%, 8% Five entries: 37.5%, 26.5%, 16%, 12%, Four Entries: 39%, 28%, 17.5%, 15.5% Three Entries: 50%, 30%, 20% Entries: 67%, 33% Two One Entry: 100% in each The sires of winning colts and fillies Six or more entries: 35%, 25%, 15%, 12.5%, Six or more entries: 35%, 25%, 15%, Second, the Committee may assign a percent- Second, the Committee may assign a For example, in a class with a $100 purse, the For example, in a First, they may determine that six places will be may determine that First, they The Committee may decide how the purse will the purse how may decide The Committee or before March 1st of each calendar year in which Morgan Horse Association, Inc. within thirty (30) days following the class. nominate a sire in the Futurity it is necessary To that: be the total amount of money paid in for nominat- ing fees, miscellaneous funds, and added dona- tions, less necessary administrative costs, which will be deducted from the general receipts. division will receive the nomination fees generated division will receive the nomination fees age division. by the number of offspring in each in each will be made through sixth place Awards with foals sex, as shown above. In the case of a sire fee will be in more than one age division, the sire’s for that age split among the age groups involved division. The total of the sire nominating fees will be awarded each year. age to be awarded for each potential situation. A age to be awarded for each potential as follows: purse to six places could then be split first place horse would always receive 35 percent, first place horse would third 15 percent, fourth 12.5 second 25 percent, and sixth 5 percent. If percent, fifth 7.5 percent, the class, first will receive only four horses enter third $15, fourth $12.50. The $35, second $25, be split four ways, and $3.37 remaining $13.50 will prize. added to each horse’s awarded and assign a percentage of the purse to be of the purse to assign a percentage awarded and less than six horses to each place. When awarded and will be split equally the remaining purse enter, as a bonus. distributed be split within each class in two ways: each class within be split CH6B 4/16/09 8:37 AM Page 143 Page AM 8:37 4/16/09 CH6B CH6B 4/16/098:37AMPage144 Sample uidelines Sample uidelines SAMPLE FUTURITY GUIDELINES 144 Sample GuidelinesSample uidelines upon bytheFuturityCommittee. Three-Year-Old Fillies Three-Year-Old Stallions&Geldings Two-Year-Old Fillies Two-Year-Old Colts&Geldings Yearling Fillies Yearling Colts/Geldings Weanling Fillies Weanling Colts ity ofallpreviousentries. years willbemodifiedsoastomaintaintheeligibil- In thatcase,showingrequirementsforsubsequent not morethan10percentforadministrativecosts. viduals whomadetheappropriatepayments,less refund (asnearlyaspossible)allmoniestotheindi- the Futurityforthatparticularyearvoidand satisfactory showtheymay, attheiroption,declare that theTrustees areunabletodesignateanother considered bytheTrustees and(2)Intheevent as wellthetypeandqualityofshow, shall be the dateandlocationofnewlydesignatedshow, an alternativeshowundertheseconditions,both advance ofthenewlydesignateddate.Inselecting eligible participantsofrecordatleast15daysin held, andshallgivenotification,inwriting,toall another showatwhichtheFuturityClasseswillbe during acalendaryear, theTrustees maydesignate the eventthatshowispostponedornotheld except underthefollowingcircumstances:(1)In (club’s) MorganHorseShowFuturityClasses, Entries intheFuturityshallbeshown year. Weanlings, damsand siresarenominatedfor before December31ofthe nominee'sweanling must beenteredalongwith theirsireanddam Championship Show. To beeligible,weanlings Held attheannualGrand National&World offer someideas. interests. ExamplesofotherMorganfuturities also beadaptedtoyourclub'smembershipand sire andoffspringbenominated.AFuturitycan The Futuritydescribedhererequiresthatboththe T ENTATIVE W Performance classschedulemaybedecided T HE HERE W F UTURITY ORLD E I NTRIES N -H M AND ORGAN V W ARIATIONS C ILL LASS B F E UTURITY S S CHEDULE HOWN must bepaidbyJune1ofthe currentyearifthefoal of theyearfoaled. tion feemaybemadebetween April16andJune1 inated byApril15oftheyearborn.Alateregistra- Morgan AssociationBreeders'Futurity. nominated. OneoftheseistheNorthCentral Park Saddle,Harness,andPleasureDriving. Hand, PleasureDriving,andParkHarness. 15%, 4th-12%,5th-10%,6th-8%,7th-6%,8th-4%. Payback ineachclassis:1st-25%,2nd-20%,3rd- between theFuturityclassesforitsagegroup. funds, thetotalavailableamountisdividedequally 100 percentoftheprizefund.Ofallocated ance, two-year-olds 75percent,andthree-year-olds Yearlings receivea50percentpaybackofthebal- donations, plusresidualsfromprecedingyears. entry feemoney, miscellaneousfunds,andadded The valueoftheprizefundeachyearisatotal class isplacedinafour-year FuturityPrizeFund. August 1. for eachGrandNationalFuturityclassenteredby April 1ofthethree-year-old year, andanentryfee a yearlingandtwo-year-old, payaeligibilityfeeby National byAugust1st. for eachfuturityclassenteredintheGrand by April1ofthetwo-year-old year, andaentryfee weanlings andyearlings,havepaidaeligibilityfee they werenotthepreviousyear. sire anddamnominatingfeesmustalsobepaidif office feebyAugust1oftheyearlingyear. Boththe ling andyearlingfeesalongwithapenalty ling, itmaybenominatedbypayingboththewean- along withGrandNationalentryfees. A entryfeeispaidbyAugust1oftheyearlingyear lings, andpayafeebyApril1oftheyearlingyear. nomination fee. ber ofweanlingsinthesameyearforsingle a fee.Thesiremayberecordedasofanynum- As yearlingsandtwo-yearolds, aneligibilityfee The NCMAFuturityrequiresfoalstobenom- Some futuritiesrequireonlythefoaltobe Three-Year-Old Western Pleasure,English, Two-Year Mare,StallionandGelding In- Yearling Fillies,Colts,andGeldings Classes heldforeachagegroupare: Prize moneyforeachWorld Futurityweanling Three-year-olds musthave been nominatedas Two-year-olds musthavebeennominatedas If ayearlingWAS NOTnominatedasawean- Yearlings musthavebeennominatedaswean- Carriage Carriage

145 CARRIAGE COMPETITIONS Carriage CompetitCarriage competition age is three years and It is encouraged that three- over. any classes held outside a securely enclosed arena and must be accompa- nied by a knowledgeable adult horse- man at all times. Drivers who are 11, 12, or 13 years of age but not yet 18 years of age are considered Junior B drivers. They must be accompanied by a knowl- edgeable adult horseman at all times. Drivers who are 14 to 17 years of age competing with a single horse/pony turnout may carry a groom/passenger at their discretion. age and over. a. Driving—The minimum Pleasure 2. Junior B 3. Junior C 4. Adults—Drivers who are 18 years of The driving horse may be of any breed, or size as long as it is capable of per- color, forming the required gaits. Any restrictions should be clearly stated in the prize list. 1. Age B. Horse First receives five points. receives First three. Second receives two. Third receives one. Fourth receives after the show and the The points are added be In all cases, the nomination deadline should most points. Points can be figured as follows: be figured can points. Points most the high-point horse. A division purse is awarded to Pleasure, English Western may be set up for young Pleasure Driving, In- Pleasure, Hunter Pleasure, The nomination deadline will be Hand, etc. entries. age in which they will be able to determined by the horses may For example, pleasure driving show. and should be two-year-olds, begin showing as Under saddle the first show. nominated before and should horses begin showing as three-year olds saddle show. be nominated before their first under offer the well before the first show which will Futurity class. OMPETITION C RIVING D Drivers who have not reached their 11th birthday are considered Junior A drivers. They may not compete in CARRIAGE COMPETITIONS The age of an individual on December 1 shall be maintained until November 30 of the following year. 1. Junior A LEASURE P A. Driver The USEF and the American Driving Society The USEF and the American Driving The New York State Morgan Horse Society State York The New Horse Futurity requires the horse to A Young I. Eligibility With their steady gaits, suppleness, agility, and their steady gaits, suppleness, agility, With to be a soundness, Morgans are considered supreme driving horse. driv- (ADS) are the governing bodies for pleasure com- ing, combined driving, and driven Dressage on petitions. For complete rules and regulations driving competitions, contact: Inc. The American Driving Society, Box 278 P.O. Ste B-120 1837 Ludden Dr. Cross Plains, WI 53528 (608) 237-7382 Telephone (608) 237-6468 Fax www.americandrivingsociety.org is to be shown. If an eligibility fee was not paid the was not fee If an eligibility be shown. is to be reinstated foal may nominated any year, previous nomination payment of the upon as a two-year-old the current year. yearling year plus fee for the Service Auction each holds a Stallion (NYMHS) are eligi- stallions entered Offspring of the winter. for certain stakes classes ble for the NYSMHS entry fees are Special show. held at the fall are also required before charged, and nominations Classes are segregated by show entries are sent. English Pleasure). The age (ex: Four-Year-Old for this are the ones the most best stakes classes Western, Hunter, This may be horses can enter. whatever discipline has the English, Classic, or classes. most entries in regular by the be nominated by a certain age (determined are shown in first year they are to be shown). They The final their futurity division at a series of shows. the purse is paid to the horses which accumulate CH6B 4/16/09 8:37 AM Page 145 Page AM 8:37 4/16/09 CH6B CH6B 4/16/098:37AMPage146 Carriage Carriage CARRIAGE COMPETITIONS 146 Carriage CompetitCarriage the ADSHandbookorUSEFRulebook. For acompletedescriptionofclasses,pleasereferto following aresomesuggesteddivisionsofclasses. divisions atthediscretionofshowmanagement.The Pleasure Drivingclassesmaybeofferedinvarious Divisions III. Judging Criteria II. .Experienceofthe animalorriderin 3. Sizeofanimal(seeItem1.2) 2. Configurationofturnoutbeingshown(i.e. 1. Gaits&Movements A. .NoviceHorse/NoviceDriver—Not b. MaidenHorse/Maiden Driver—Not a. approved drivingcompetition be splitintotwo-andfour-wheel sections. In-Hand). Ifentrieswarrant,singlesmay Single, Pair, Tandem, UnicornandFour- to theADSHandbook. dard forperformanceofeach,pleaserefer description oftheADSapprovedstan- halt, andreinback.Foracomplete trot, workingstrongtrot(“troton”), pleasure drivingcompetitions:walk,slow The followinggaitsarerequiredinADS Size 2. having wonthreefirstplace ribbons having wonafirstplaceribbon Horses14.2handsandunderwill b. Horsesover14.2handsinheight a. CombinedDriving—Themini- b. the sameshow. horse orpony, butnotasbothat hands andundermayshowasa ing competitions,Morgans14.2 hands. Inallbutcombineddriv- 13.2 butnottoexceed14.2 13.2 hands.Largeponiesareover are over12.2butnottoexceed over 12.2hands.Mediumponies small ponieswillbeuptobutnot um, andlargepony. Inthiscase, may bedividedintosmall,medi- competitions, theponydivision be classifiedasponies.Insome will beclassifiedashorses. Championship competition. years old;fiveoldforWorld mum competitionageisfour other divisions. be allowedtocrossenterinto Novice, orLimitclassesandnot year-olds berestrictedtoMaiden, V ClassTypes &Specifications IV. .Combination—Incombinationclasses, 4. Reinsmanship—Apleasuredrivingclass 3. Working—A pleasuredrivingclassin 2. Turnout—A pleasuredrivingclassisone 1. Special 4. conditions mustbeclearly stated inthe drive andanotherintheride section.The same personinallsectionsor byoneinthe discretion ifentriesmustbe shown bythe of theclass.Itisshowmanagement's the classandthenrideforremainder the driverisaskedtodriveforaportionof appropriate tests. figure ofeightand/orperformother the judgeandmaybeaskedtoexecutea may beworkedatanygaitrequestedby back. Alldriverschosenforaworkout trot. Driversshallberequiredtorein shown atawalk,slowtrot,andstrong the abilityandskillofdriver. To be in whichentriesarejudgedprimarilyon be askedtoexecuteafigureeight. any gaitrequestedbythejudgeandmay may beworkedbothwaysofthearenaat back. Allentrieschosenfortheworkout the railandwhilelinedup,torein and strongtrot.To standquietly, bothon arena atawalk,slowtrot,workingtrot ant drive.To beshownbothwaysofthe suitability ofthehorsetoprovideapleas- which entriesarejudgedprimarilyonthe and/or performotherappropriatetests. be askedtoexecuteafigureofeight any gaitrequestedbythejudge,andmay may beworkedbothwaysofthearenaat back. Allentrieschosenforaworkout and strongtrot.To standquietlyandrein arena atawalk,slowtrot,working turnout. To beshownbothwaysofthe the performanceandqualityofeach in whichentriesarejudgedprimarilyon Open—Opentoalldriversandhorses d. Local—Fordriversresidingwithinor c. BreedSpecific b. Commercial—Appropriatecommer- a. LimitHorse/LimitDriver—Nothav- c. area horses stabledwithinaspecifiedlocal cial turnout ing wonsixfirstplaceribbons Carriage Carriage

147 CARRIAGE COMPETITIONS Carriage CompetitCarriage OMPETITION C to a combined driving marathon. driving combined to a may timed, not obstacles, Simulated be added. a cross-country skill in negotiating (similar at a prescribed pace marathon pace). to a hunter RESSAGE D required in ADS-recognized dressage com- petitions: walk, trot, halt, and rein back. For a complete description of the ADS of approved standard for performance each, please refer to the ADS Handbook. The changes of pace should be clearly the shown when the horse's nose arrives at prescribed marker; they should be quickly made, yet must be smooth and not abrupt. The rhythm of a pace should be main- tained up to the moment the pace is changed or the horse halts. The horse should remain light in hand, calm, and maintain a correct position. In the lower levels, transitions from trot to halt and from halt to trot may be executed progres- sively through the walk by making two or three well defined walk steps. The half-halt is a hardly visible, almost simultaneous, coordinated action of the aids (voice, whip and hands of the driver), with the object of increasing the attention and balance of the horse before the execu- tion of several movements or transitions to lesser or higher paces. In shifting slightly c. on his or her test the driver Pace—To of the coaching the skills and efficiency The groom(s), and hostler). team (driver, simulate the custom conditions of the class in a “yard,” but only of changing horses team of horses. Each use one horse or with the specifica- turnout must comply type (single or tandem, tions of their entry or unicorn). four-in-hand, pair, A. are The following gaits and movements B. Transitions C. Half-halt 8. to test class is designed Putting To—This I. Gaits & Movements V. Scoring approved For a complete description of the ADS to scoring, standard for performance in regards USEF Rule please refer to the ADS Handbook or book. shown in two concurrent sections: In two concurrent sections: shown in under saddle. harness and concur- in two or three to be shown saddle in harness, under rent sections: and under sad- on the flat (optional), dle over fences. of the other)—to be horses, one in front sections: In shown in two concurrent leader under sad- harness and then the two fences). dle (may involve jumping Scurry Obstacle, Double Jeopardy, Route, Fault and Out, Pick Your Competition, Progressive, and Timed Choice. Gambler’s place over a prescribed course of nat- ural and/or artificial obstacles designed to simulate those which might be encountered on a country log pile, drive (i.e. bridges, water, farm animal pens, etc.) nity to turn out in their finest while competing in a pleasure marathon. The designated course may be of any length with no time limit. pete against ideal time at both the walk and the trot in a setting similar prize list. prize a. horse to be and Ride—Single Drive b. horse Hunter—Single Combination c. (single hitch of two Tandem Sporting word “Elegance.” The competition is the the winner will be the turnout which, in ele- opinion of the judge, presents the most gant effect. This includes vehicle, harness, passengers, appointments, horses, driver, grooms, etc. Period costumes are prohibit- list. ed, unless otherwise stated in the prize it Performance will not be judged unless detracts from the elegance of the turnout. agility and speed by navigating horse’s through a set of predetermined course. a. In the ring—Class variations include b. may take Cross-country—Classes and willingness agility, endurance, horse’s over a previously prescribed course over varied terrain. Pleasure marathons may be divided into the following categories: a. the opportu- drivers Turnout—Gives b. allow the driver to com- Timed—To 5. essence of the Concours D'Elegance—The 6. classes test the Obstacle—Obstacle 7. Marathon—Marathons are a test of the CH6B 4/16/09 8:37 AM Page 147 Page AM 8:37 4/16/09 CH6B CH6B 4/16/098:37AMPage148 Carriage Carriage CARRIAGE COMPETITIONS 148 Carriage CompetitCarriage I Frame II. .Collection A. Figures E. ChangesofDirection D. .Collection, inotherwords,is 2. Theaimofcollectionthehorseis: 1. TheDeviation:Agradualmovement 4. Half-Circle:Thismovementconsists 3. FigureEight:Thisfigureconsistsof 2. Serpentine:Theseareaseriesofhalf 1. pace, rhythm,orspeed. driver withoutresistanceorchangeof supple andfollowingtheindicationsof curvature ofthelineitfollows,remaining should adjustthebendofbodyto At thechangeofdirection,horse and thehorse’s balanceasawhole. the benefitoflightnessforehand ance onthehaunchesarefacilitatedfor engagement ofthehindlegsandbal- more weightontothehorse’s quarters,the .To addtothe“easeandcarriage” c. To developandincreasethehorse’s b. To furtherdevelopandimprove a. a gradualmovementbacktothetrack. reach amaximumvalueprescribedwith away fromthelongsideofarenato straight line. before returningtothetrackona line brieflyattheendofhalfcircle hand, thepoleshouldtouchcenter on astraightline.Inpairorfour-in- lowed byareturntotheoriginaltrack of ahalfcirclestateddiameterfol- direction atthecenteroffigure. straighten aninstantbeforechanging of theeight.Thehorseshould scribed inthetest,joinedatcenter two exactcirclesofequalsizeaspre- of loopsareprescribedinthetests. the cornersisincorrect.Thenumber Starting andfinishingbydrivinginto the other, connectedbystraightlines. circles fromonesideofthearenato of thehorse. ness andmobilityofitsforehand. quarters forthebenefitoflight- ability tolowerandengageits weight ofthecarriage. been displacedbytheadditional the horse,whichhasmoreorless the balanceandequilibriumof national dressagecompetition. the BureauofFEI. out approvaloftheADSDressageCommitteeor levels. Tests cannotbemodifiedorsimplifiedwith- for internationalcompetitionsandAdvanced Internationale (FEI)isresponsibleforissuingtests driving events).TheFederationEquestrian tions (includingpleasureshowsandcombined dressage testsforuseinapproveddrivingcompeti- The AmericanDrivingSocietyapprovesandissues DressageTests III. .ADSTraining LevelTests: Thepurposeof A. The followingarethetestsforADSandFEI Submission B. the drivinghorserequiring thegreen foundation isbeinglaidforthe trainingof these testsistoestablishthat thecorrect mark for“submission.” ment concernedaswellinthecollective the judgesintheirmarksformove- horse andmustbetakenintoaccountby tenseness orresistanceonthepartof the tail,aremostlysignsofnervousness, as wellgrindingtheteethandswishing above thebitordrawingitupaltogether, or “behindthebit,”respectively. driver’s hand,beingeither“abovethebit” poll orwithresistancetoevasionofthe the bridlewithalightcontactandsupple manifested bythewayhorseaccepts ments. Thedegreeofsubmissionisalso ing intheexecutionofdifferentmove- harmony, lightness,andeaseitisdisplay- behavior ofthehorse,aswellby ingness, andconfidenceinthewhole its presencebyaconstantattention,will- subservience, butanobediencerevealing Submission doesnotmeanatruckling Thepositionoftheheadandnecka 3. Putting outthetongue,keepingit head slightlyinfrontofthevertical. poll beingthehighestpoint,with curve fromthewitherstopoll, unrestrained, formingaharmonious guished bytheneckbeingraisedand tion. Itshould,however, bedistin- and insomedegree,onitsconforma- ly dependentonthestageoftraining, horse atthecollectedpaceisnatural- supple, forwardunderthehorse’s body. the hindlegs,withjointsbentand improved andeffectedbyengaging Carriage Carriage

149 CARRIAGE COMPETITIONS Carriage CompetitCarriage OMPETITIONS C RIVING D ity of paces, harmony, lightness, ease of lightness, ity of paces, harmony, and the correct movement, impulsion, horse(s) on the move. positioning of the will be judged on his The competitor also general accuracy, or her style of driving, and on the pres- command of the horse(s), entation of the turnout. horses and the judg- and stamina of the horsemastership of the ment of pace and competitor. carriage during a competition (passen- gers, grooms) must have reached their No minimum age will be 14th birthday. required for a driver to compete at drivers under National Events. However, 14 must be accompanied by a knowledge- able adult horseman and must conform to the conditions outlined in Section I.A. OMBINED A. regular- judge the freedom, Dressage—To B. standard of fitness test the Marathon—To C. Obstacle Driving—same as 2. any sec- Organizing committees may arrange The dressage and obstacle driving phases will A. the driver on a Driver - All persons except B. Horses See Section I.B. C I. Parts are called driving competitions Combined of and consist Driving Events (CDEs) Combined three parts: II. & Order Selection may decide The organizing committee of an event their com- which of these parts are suitable for three of the petitors and select one, two, or all marathon above parts. It is emphasized that the most impor- should always be looked upon as the may take tant part of any driving event. Dressage driv- place before or after the marathon. Obstacle or interna- ing must always be last in advanced for less tional events, but may be more relaxed be offered formal events. All three sections must in championships. must com- tions outside a combined event, but they for dressage ply with ADS Rules and may be used courses must and obstacle driving only; different be used. take place within an arena (but not necessarily the same arena). The marathon will take place over including roads and tracks typical of the country, natural and artificial obstacles. III. Eligibility The following are dressage tests for horse to move freely forward in a free forward in freely to move horse trot, in working and the on long rein walk with relax- accepting the bit rhythm while 40 meter transitions and ation, through intended to level is also circles. This driver. the inexperienced encourage establish that the horse of these tests is to of balance and sup- has acquired a degree to the rhythmical, free pleness in addition at the Training forward motion expected accepting the bit Level. While consistently more activity of the the horse exhibits trot and length- haunches in the working in: 30 be demonstrated ened walk. To meter circles, 20 meter half circles, three loop serpentines, and lengthened trot. the pose of these tests is to establish that horse has become more freely forward at with greater use of the haunches than the Preliminary Level, while remaining be light in hand without resistance. To and demonstrated in the working walk halt, trot, the lengthened trot, the 5-second the rein back and the five-loop serpentine. of these tests is to establish that the horse has acquired a greater degree of supple- than ness, balance, and lightness in hand at the Intermediate level while remaining reliably on the bit, producing more impul- the sion through further strength in haunches and relaxation of the back and poll enabling the driver to collect and be demonstrated in the extend the trot. To collected and extended trot, the rein back, and the ten-second halt. use in National Championships and Advanced Level competition: a. 2 (Advanced) F.E.I. b. 3 (Alternative-Advanced) F.E.I. c. 4 (Alternative-Advanced) F.E.I. d. 5 (Alternative-Advanced) F.E.I. For a complete description of the ADS approved standard for performance in regards to scoring, please refer to the ADS Handbook. B. The purpose ADS Preliminary Level Tests: C. The pur- ADS Intermediate Level Tests: D. The purpose Level Tests: ADS Advanced E. Classification, Scoring & Marking CH6B 4/16/09 8:37 AM Page 149 Page AM 8:37 4/16/09 CH6B CH6B 4/16/098:37AMPage150 Carriage Carriage CARRIAGE COMPETITIONS 150 Carriage CompetitCarriage I CombinedDrivingPhases VI. please refertotheADSHandbook. standard forperformanceinregardstoscoring, For acompletedescriptionoftheADSapproved Scoring&Classification V. general condition)oranyturnoutdeemedunsafe. unfit (markedlameness,seriousinjury, or poor eliminate anyhorseconsideredtobeobviously cials havethefullpowertodenyparticipationor during combineddrivingevents.Inspectingoffi- turnout areroutinelyperformedatcertainintervals Inspections andexaminationsofthehorse Inspections IV. .CompetitionA—Dressage A. .Presentation—The appearanceofthe 7. Transitions—Changes inpaceand 6. Gaitsinclude:walk;workingtrot;col- 5. Atthehalt,horsesshouldstand 4. Thecompetitor, whendrivingthe 3. Thedressagetestmust bedrivenfrom 2. DrivingdressagetestsforTraining, 1. the competitors. marathon andtheskillcompetenceof and supplenessofthehorsesafter General: To testthefitness,obedience, horses andvehicleswillbejudged. matching andconditionofthe harness, driver andgrooms,thecleanliness, fit, maintained inacorrectposition. horses remainlightinhand,calm,and pace ischangedorthehorseshalt.The tained uptothemomentwhen cadence ofapaceshouldbemain- be smoothandnotabrupt.The speed shouldalwaysbemadequickly, lected trot,extendedtrot;reinback. the competitor. move offattheslightestindicationof over allfourlegs,andbereadyto with theweightevenlydistributed attentive, motionless,andstraight, on thetest. horse(s) reachesthepointindicated movement atthetimeleading dressage test,willmakethechangeof grooms mustsitintheircorrectplaces. No passengersarepermittedandthe memory, exceptattheTraining Level. clearly whichtestistobeused. all events,theschedulemuststate levels areavailablefromtheADS.At Preliminary, IntermediateandFEI .CompetitionC—Obstacles C. CompetitionB—Marathon B. .TheCourse 2. Categories—Obstaclecompetition 1. Naturalobstaclessuchasgates,sharp 3. PeopleOnCarriage—Anavigator/ 2. TheCourse—TheMarathoncourse 1. Scoring—Foracompletedescription 9. ThearenafortheDressageTest must 8. .Arena a. competition. over, whichisknownasthefault of thenumberobstaclesknocked may beconductedeitheronthebasis the ADSHandbook. level ofdifficultyandaredescribedin of alternativeroutesvarywitheach the difficultyofroutesandallowance obstacles, potentialpenaltypoints, number ofobstacles,clearancefor augment thenaturalobstacles.The obstacles canbeincorporatedorto be constructedwherenonatural obstacles (knownashazards)should tions ofthemarathon.Artificial included inallexceptthewalkingsec- turns, water, andsteephillsmaybe one groom. pairs andteamsmayhavemorethan Intermediate andAdvancedLevel groom isrequiredonallmarathons. condition oftheanimals. level ofcompetition,orsizeand/or distances tosuittheweather, terrain, gate, hastherighttolowerspeedsand course designerandtechnicaldele- committee, withtheapprovalof ADS Handbook.Theorganizing distances, andspeedsdescribedinthe tions withmaximumallowedsections, will bedividedintothreeorfivesec- please refertotheADSHandbook. performance inregardstoscoring, of theADSapprovedstandardfor Preliminary Leveltests. may beusedinTraining and A smallringof80metersx40 be markedasintheADSHandbook. measure 100metersx40and less than70metersx120 place inanenclosedarena not Obstacle competitionmust take Starting a club Starting a club

151 CARRIAGE COMPETITIONS Carriage CompetitStarting a club Elements of show jumping of Elements least 30 Markers must be at obstacles consisting of poles on of consisting obstacles wall or elements of a supports in used instead of, or may be displaceable markers. addition to, any for knocking over Penalties be these obstacles will element of down incurred as for knocking an obstacles. of some inde- cm high and made similar structible plastic material, ball of similar to traffic cones. A in a hol- material must be placed the marker so low on the top of only if the that it is dislodged marker is touched. If the ball is dislodged, the penalty will be as If for an obstacle knocked over. other types are to be used, dia- grams must be sent to the competi- tors concerned not later than four weeks before the start of the event. or an equivalent area. Should this area. Should equivalent or an of the number possible, not be should be reduced obstacles accordingly. not of obstacles may The number the The length of exceed 20. 500 and course must be between time allowed 800 meters and the speed calculated for a maximum minute in of 180 meters per level and 230 in Training All obstacles Advanced level. one pair of which consist of will constitute markers (“cones”), other obsta- a single obstacle. All cles constitute multiple obstacles. There may not be more than three multiple obstacles in a course. Each obstacle must be clearly numbered on a pair of red and white “flags” placed not more than 20 cm to each side of the plastic markers. b. Obstacles CH6B 4/16/09 8:37 AM Page 151 Page AM 8:37 4/16/09 CH6B CH6B 4/16/09 8:37 AM Page 152

152 CARRIAGE CONES PATTERN ADS Article 58 Timed Competition, 2 minutes time allowed Carriage Patterns “Red on right” “White on left”

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GATE Carriage Patterns CH6B 4/16/09 8:37 AM Page 153 Carriage Patterns 153 CARRIAGE CONES PATTERN Beginners Pattern—Cones set at 8’ distance apart Article 58, 2 minutes time allowed Faults are 5 penalty seconds each. Allowed ONCE around. “Red on right” “White on left” CARRIAGE CONES PATTERN Carriage Patterns

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GATE CH6B 4/16/098:37AMPage154 Carriage Patterns Carriage Patterns CarriageCARRIAGE OBSTACLE Patterns PATTERN 154 Clock-wise Circle Around 4 CARRIAGE OBSTACLE PATTERN “L” Drive-through 3 Timed CompetitionObstacles Serpentine 5 Progressive Element 1 D Article58 ADS “White onleft” “Red onright” S/F GATE “L” Drive-through Halfwheel 6 2 CH6B 4/16/09 8:37 AM Page 155 Carriage Patterns 155 CARRIAGE OBSTACLE PATTERN Times Competition Obstacles “Red on right” “White on left” CARRIAGE OBSTACLE PATTERN Carriage Patterns

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There are eight routes through this obstacle. Each must be driven once, in any order, for time. Carriage Patterns Five second penalty for any dislodged ball. This obstacle is not as simple as it looks!

GATE Carriage Patterns CH6B 4/16/098:37AMPage158 Carriage Patterns Carriage Patterns CARRIAGE OBSTACLES 158 Carriage PatternsCarriage Patterns Drive orBackin,knockpole off stand,backordriveout. Combine forGambler’s Choice,Pick-Your-Route, andObstacleclasses. One Wheel 15 points Through 25 points “L” DriveThrough Either Direction 10 points CARRIAGE OBSTACLES Circle around Circle Around Figure “8” Figure “8” 20 points 25 points 15 Points 25 points all three Drive throughprogressive Tie-the-knot, 25points Deviation 10points 2 3 10 points 1 Hunter Over Fences Hunter Over Fenc

159 HUNTER OVER FENCES Hunter OverHunter OverFenc Fences 24' 36' 48' 60' 72' 84' 96' Feet 1 2 3 4 5 6 7 Strides On an outdoor course with no rail, change of course with On an outdoor between fences is of The number of strides based on Distances for Morgan shows can be Fences can be divided into two categories: ver- Fences can be divided into two categories: A hunter should not be asked to shorten and All hunter fences should have plenty of materi- direction can be done through the center of the the center of can be done through direction half-turns. Lines an S-shape and with ring, on curves that do not force the should be on gentle turn or sharp angle to horse to do an abrupt approach an obstacle. to building a course which will utmost importance the horses. Determining how flow smoothly for between each fence and meas- many strides will be between them will permit this. uring the distance horse jumping 3' 3" or less Distances for the novice on a 12-foot stride, which is should be calculated easy to flow comfortable for the horse and makes it from one fence to the other. which is those for large ponies and novice levels, The distances between 12' and 12.5' respectively. fences on course will be as follows: ticals and spreads. Verticals can be true vertical in ticals and spreads. Verticals a straight line from top to bottom, or sloped verti- cal, forming almost a ramp from top to bottom. Spreads are multiple verticals or a wider jump that is jumped as one unit, with no strides in between. Spreads include oxers, liverpools, and ditches. bars are not suitable for hunters. Oxers Triple should not be the same height in front and behind. collect his stride too much, but to approach the reach fences in a natural, hand-galloping stride. To that goal, the best hunter fences are verticals and spreads with sloping facades. A straight-fronted vertical can be used to test the experienced hunter, but not for standard hunter classes. al incorporated and appear to be solid. They will include the pole or gate to be jumped and a ground HUNTER OVER FENCES OVER HUNTER Oxers are more impressive to novices than to In-and-outs should be positioned well into the Positioning the first fence going toward the In an oval or rectangular arena, the only way to Young and beginning horses and riders should Young Courses should be presented which encourage Offering Over Fences classes presents the Offering Over Fences experienced horses and should be the last segment of a line or alone on a long approach. An oxer should not immediately follow a turn for novice horses. course and after a line of fences. This discourages a green horse from trying to exit the line too quickly. gate instead of away from it helps develop their pace and confidence before facing the first line of fences. reverse direction without disturbing the cadence of the horse is across the diagonals, never across the center or on a weaving serpentine pattern. be presented with courses that have simple lines be presented with courses that have and jump in that encourage them to remain calm fences good form. Inaccurate distances between strides and can cause sudden acceleration or added refusal and cause a rapid or flat jump or an outright loss of heart. an even-paced, faultless performance and should an even-paced, faultless performance to accommo- be carefully planned and measured flowing stride. Fences should not date the hunter’s unnecessary be positioned in a way that will force A course that contortions to jump them cleanly. to one encourages good performances is preferable that is left which presents difficult tests, something for the jumper division. show committee with challenges which can be eas- show committee with must be allotted in Time ily met with preparation. to set up fence courses. Jump the show schedule Jumps poles must be ready. standards, cups, and red (right) and white (left) should be marked with to guide riders. Patterns for markers and numbers posted far enough in advance to the classes must be their appearances. And time allow riders to plan the course must be allotted for riders to walk between before the class begins to check distances fences. Hunter Over Fences classes offer competitors a offer competitors Fences classes Hunter Over to gauge distances show off their ability chance to specta- They also offer jumps smoothly. and cross from rail classes. tors a change of pace CH6B 4/16/09 8:37 AM Page 159 Page AM 8:37 4/16/09 CH6B CH6B 4/16/098:37AMPage160 Building Jumps Building Jumps BUILDING JUMPS 160 Building JumpsBuilding Jumps ally paintedgreenorcoveredwithastro-turf.A ble brick,stoneorlogbark.Rolltopcoopsareusu- stripes! Coopsandwallscanbepaintedtoresem- like brown,rust,orwhite,Theyshouldnothave such ascedarorbirch,paintedcommoncolors wooden polesinsteadofPVC.Polescanbenatural, the fenceheight.Polesshouldbemadeofsolid line beneathverticaljumpstohelpthehorsegauge a drillandbasichandtools.Usethishow-totocreateasmanystandardsyourshowwillneed. Building jumpstandardsforyourshowcanbeaneasyweekendprojectwithasupplyoflumber, asaw, Usingthree3"screwsfor eachleg,screwthelegsto 6 Placethecutsideoffcorneragainstbottomof 5 Sawoffa3"cornerfromeach18"leg. 4 Cutthe12'2"x6"into18"segmentsforstandard’s 3 Markdrillholesforthejumpcupsontwo5'pieces. 2 Cutthe10'4"xinhalf,creatingtwo5'sections. 1 10'or12'4"x4"withthecornersshavedtocreatean8- 1 2.5"woodscrews 8 3"woodscrews 12 12'pressure-treated2"x6" 1 10'pressure-treated4"x 1 enhance stability. the neighboringlegto should bedrilledintotheendof bottom ofthe5'pole.Thesecondthreescrews leg. Thiswillhelpthestandardgripground. leg andusetwo2.5"screwstoattachthebottomof legs. Add holesevery3"up.Stop12"fromthetopofpole. in a12"highjumpwhenthe4"polerestscup. The firstholeshouldbe8"fromthebottomandwillresult that willnotshatterifsteppedon. sided roundpoleORuseaheavy-duty4"PVCdrainpipe A BUILDING JUMPS SSEMBLY M TRASFRONE FOR ATERIALS Obstacles” isinvaluable. courses, thebook“DesigningCourses& it moreinteresting. in sprucingupthegroundlineofajumpandmake ficial flowers,ivyorbroom-stylebrushesareuseful variety oftakeoffgroundlineboxesfilledwitharti- For thebestguidanceonpreparinghunter J UMP CH6B 4/16/09 8:37 AM Page 161

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4 5 5 6 7 7 8 Reining Reining

165 REINING ReiningReining If there is more than one go-round, rider is an adult As defined by USEF, an individual who has reached his/her A rider may not show more than three hors- only es in a class. A horse may be entered once per class. All entries in a class must If draw for position and must run as drawn. a rider rides more than one horse per class, there should be at least two horses between his/her runs. If an entrant misses his/her he/she will turn as determined by the draw, be disqualified from that go-round (except for cases where unusual and truly unavoid- be able circumstances exist). Each case will judged on its own merit by the judge. substitution of riders will not be permitted except by agreement of the management A and representative in the case of injury. contestant who drops out of a reining for reasons other than that of injury to him- self/herself or the horse will forfeit all entry fees and any go-round monies earned. It is mandatory for all riders to wear appropriate western attire while showing; this would include a long sleeved shirt and western hat or safety helmet and heeled boots. year the competition As defined by USEF, is defined as starting December 1 and ending November 30. 1. Age A. General B. Competition Year C. Rider Status The following information is intended to help The following information Book provide for patterns to be designated in the be designated in for patterns to Book provide in also be posted list. Patterns should premium session. Each contest- prior to every written form pattern and individually per- ant memorizes the forms the same. organize, and oversee people who develop, that offer reining classes. USEF/AMHA shows needs to estimate the number The show committee expected, as well as their of horses and exhibitors Once this is known, the com- performance levels. class offerings. Classes are mittee can configure age, and competitor sta- delineated by experience, tus (professional versus non-professional). I. REINING DEFINITIONS HOWS S REINING magazine) ORGAN M LASSES AT C by Tim Kimura and Jane York by Tim (adapted from a series of articles that The Morgan Horse appeared in The Morgan EINING The United States Equestrian Federation Rule The United States These maneuvers are executed according to Reining is an individual performance with a In 1992, the NRHA became an affiliate associ- In 1992, the NRHA became an affiliate R Book also includes Reining. For more informa- Book also includes tion, contact: United States Equestrian Federation Parkway 4047 Iron Works Lexington, KY 40511-8483 (859) 258-2472 Telephone: www.equestrian.org The National Reining Horse Association is the Association is Reining Horse The National for and is responsible body of reining governing the promotion of of competition, the standards of its members and public. For sport and education contact: more information, Association National Reining Horse 3000 NW 10th St. OK 73107-5302 Oklahoma City, (405) 946-7400 Telephone: www.nrha.com one of ten approved patterns found in the NRHA Handbook and Judges Guide and the USEF Rule Book. The NRHA Judges Guide and USEF Rule horse guided through a set pattern. It is required to execute seven or eight separate maneuvers, includ- ing stops, spins, rollbacks, circles, backups, hesi- tate, lead changes, and run downs. ation and a recognized discipline of the United States Federation (USEF). The Equestrian Morgan Reining Division of the USEF Rule Book states that it will follow the rules in the Reining Horse Division. These rules were, in turn, taken from the NRHA Judges Guide and Handbook. All reining classes, including championships, are based 100% on performance. Reining is a relatively new event in the Morgan Reining is a relatively new event in of it has a long history show world. However, pattern development. An outgrowth of stock horse and life of work, reining has taken on a dimension competi- its own. As the governing body of reining pub- tion, the National Reining Horse Association lishes a reining rule book. CH6B 4/16/09 8:37 AM Page 165 Page AM 8:37 4/16/09 CH6B CH6B 4/16/098:37AMPage166 Reining Reining REINING 166 Reining-Reining .BitsandBosals E. fle bitorbosal,theone-handruleapplies). using asnafflebitorbosal(ifnotsnaf- classes inwhichtwohandsmaybeusedif junior horsechampionship,and1st-yeargreen three-year-old, four-year- old,juniorhorse, any legalbitorbosal.Suggestedexceptions: which one,two,ornohandsmaybeusedwith with theexceptionofanyfreestyleclassin All classesaresubjecttoUSEFArticle3303 HandUse D. bosal foroneclassdoesnotpreclude using specifically exempted.Using onebitor This isregardlessofage. mechanical devicesmaybeused.Note: leather bosalsfreeofwire,iron,or mechanical devicemaybeused.Ropeor According toUSEF, any typeofbitfree ProfessionalStanding 2. The one-handedruleapplies unless majority stockholder. the contestantorimmediatefamilyisa be ownedbyacorporationsolongas or byhis/herimmediatefamilymay horse mustbeownedbythenon-pro considered remuneration.Anon-pro diate family, orhis/hercorporationis other thanthenon-pro,his/herimme- entry feesand/orexpensesbyanyone not includeprizemoney. Paymentof astride forremuneration—thisdoes ed inthetrainingofahorseridden shown, trained,givenlessonsorassist- who hasnotdirectlyorindirectly petitor shallbedefinedasanyperson As definedbyUSEF, anon-procom- not intheNRHA/USEFRuleBook. specified inthepremiumbookasitis ing stallions).Thiswouldhavetobe be allowedtorideanyhorse(exclud- clause inthenonproconditionsand riders beexemptfromtheownership cally considerednon-pro. tion year. Juniorridersareautomati- December 1stofthecurrentcompeti- reached his/her18thbirthdayasof rider isanindividualwhohasnot the currentcompetitionyear. 18th birthdayasofDecember1st It isrecommendedthatjunior As definedbyUSEF, ajunior the NRHAHandbookandJudgesGuide). Reining Division(whicharetakenverbatimfrom conditions inthecurrentUSEFRuleBook The followingclassesaresubjecttothegeneral CLASSDESCRIPTIONS II. .Non-ProFreestyle:Restricted tononpro- L. OpenFreestyle: Anyrider, anyhorse. K. Non-ProChampionship:Restricted to J. Non-ProAdultRider:Restrictedtonon- I. Non-ProJunior Rider:Restrictedto H. 2nd-Year Green:Anyrider. Horseshall G. 1st-Year Green:Anyrider. Horseshallnot F. JuniorHorseChampionship:Musthave E. JuniorHorse:Horsetobefouryearsof D. Four-Year-Old: Horsetobefouryearsof C. Three-Year-Old: Horsetobethreeyears B. Open:Anyrider, anyhorse. A. Scoring F. class/classes). and judgedin(specify qualifying eligible horses.Musthavebeenshown nonprofessional riders,juniorridersand professional ridersandeligiblehorses.** Junior riders.** ANY TWOpriorcompetitionyears.* not havebeenshowninareiningclass ANY priorcompetitionyear.* have beenshowninareiningclass class. been shownandjudgedinqualifying age orunder. age. of age. of theUSEFRuleBook. Please refertoRuleXXXIII,Article3303 bosals willremainunchanged. The rulesinreferencetoropeorleather shall notexceed3-1/2"inoverallheight.” extend orprotrudebelowthebarsand no lessthan5/16".Theportshallnot bar spacehavingaminimumdiameterof structed onlyofroundmaterialwiththe device. Themouthpieceshouldbecon- “All bitsmustbefreeofanymechanical the NRHAHandbookandJudgesGuide: class andhackamoreinthenextclass). you mayshowahorseincurbbitone a differentbitorbosalinanotherclass(i.e. The typeofbitallowedisclarifiedin Reining Reining

167 REINING ReiningReining Judges traditionally view patterns NRHA rules require scorecards to be Reining patterns need to be performed in an Reining patterns need to be performed in enclosed rectangular area. Many required cir- reining patterns call for lead changes or some cles centered in the ring. Additionally, run downs are done lengthwise the center of the ring. If there is a gazebo in the center of the ring, setting it to one side or the other of the center (lengthwise) is advised. left from a seat situated midway down the arena wall, others from a seat in the stands at the same location. Be sure to ask his/her preference ahead of time. the Cones are placed along each side of the arena wall or fence, at the center of end arena and at least 50 feet from each wall. The cones are integral to the patterns and delineate where certain maneuvers are to be executed. Reining patterns have a special scorecard for the judge to mark each maneuver. They are available from both the USEF and the NRHA. posted after classes are completed. Make sure the judge is aware of this practice. Most exhibitors find reviewing scorecards helpful. Judges use a second person as the scribe. The scribe fills out the scorecard as the judge calls out scores and penalties for This eliminates the judge’s each maneuver. On an average, reining competition takes four reining competition On an average, is very entertaining, and Freestyle reining A. Arena B. Cones C. Scorecard D. Scribe number of reining contestants, so he or she can alert he or she so contestants, of reining number of wait.) as to the length follow who competitors so that to configure classes horse. Try minutes per or cross over in two might want to entries that Space classes to give are able to do so. more classes in assist participants variety and to spectators preparing their entries. this class by itself or in con- many shows schedule event. Freestyle classes can junction with a social showing back. Distancing it be hard on the horses gives competitors time to from the championships their mounts. adequately prepare V. EQUIPMENT fessional and junior riders and eligible and junior riders and fessional horses. in any shown and judged having been except the Freestyle. above class M. any horse Any rider, Open Championship: a separate class riders to justify *If not enough a combination class can for adults and juniors, be offered. riders to justify a separate ** If not enough Green Green and 2nd-Year class for 1st-Year class may be offered. horses, a combination in The horse has one run. The score is placed specifi- The NRHA Handbook does not give There are various philosophies surrounding Horses perform individually in a reining class. III. CONCURRENT CLASSES similar classes to be run con- The NRHA allows open freestyle and non-pro currently (example: open and non-pro entries run freestyle etc.) All by their patterns according to the order determined Horse and rider are allowed to a random draw. class spec- enter either class (or both) if they meet ifications and pay appropriate entry fees. and rider the class or classes in which the horse horse have paid their fees. Therefore, a non-pro both classes, and rider team can pay entry fees for first in the run once, score a 71 which might win class, and nonpro class and fourth in the open receive two ribbons. The cations for running classes concurrently. as one class NRHA views classes run concurrently horses only when it comes to the rule concerning allowed to run once in any class. that horses this approach—one involves the desire not run too many times in a period of time. Consideration is also given to judging the same horse twice in a class and how it affects a judge’s view of the horse. IV. CONFIGURATION CLASS Reining is a very arduous discipline. It requires a much longer warm-up time for the horses who perform at top speeds. Most trainers do not want to show their horses more than once a day—twice at a maximum. This should be a factor in class configuration. The number of entries determines class length. Therefore, it often is difficult to schedule other class- es behind reining. Offering reining classes at the end of a session will ensure that other exhibitors are not kept waiting for long periods of time. (If that is not possible, be sure the paddock steward knows the CH6B 4/16/09 8:37 AM Page 167 Page AM 8:37 4/16/09 CH6B CH6B 4/16/09 8:37 AM Page 168

168 need to look down, which can result in loamy, but have a texture that binds it missing maneuvers. together. Topsoil should be dampened to Have someone knowledgeable on give it the proper consistency but never Reining hand. Scribes should meet the judge soaked so that it is sodden. If too wet, it ahead of time so they can learn how the could become very slippery. Reining hors- judge wants to proceed. es wear special, wide, flat hind shoes to assist in sliding stops. These shoes do not E. Steward provide traction, since doing so would NRHA rules require that each exhibitor increase friction and decrease the glide. As remove the horse’s bridle for the judge or a result, the horse must depend upon the USEF steward upon request. Equipment condition of the top covering. is checked to ensure it is legal. The horse is checked to ensure the bit has not blood- If the top covering is too wet and ied its mouth. It speeds classes along if the deep, it will also ball up under the hooves. steward does this as each exhibitor leaves The horse then sinks deeply into the cov- the ring. ering and pushes too much dirt, hamper- Reining F. Sound System ing its ability to slide. If freestyle reining is offered, be sure to There are some chemical coatings that have a sound system connected to a cassette can be applied to the top covering to keep tape player. This will allow each exhibitor's soil the proper consistency and to decrease music to be played appropriately. Also, be dust. These can be quite effective. sure you have someone who is familiar with Pure sand, sawdust, or tanbark the equipment to run the music. Exhibitors should not be used as a top covering. should be instructed to turn in their music None have a texture that binds particles to the show management by a designated together, and they tend to lie as a separate time prior to the class. matter on top of the base. Sawdust and G. Spectator Guide tanbark also are slippery. If reining is a new discipline at your show, B. Preparation a one-page handout describing the maneu- Arena preparation for reining differs from vers and scoring system and diagraming the patterns is helpful. Spectators become that for rail events but is not incompatible. more involved if they understand the Reining horses are required to stay at least

REINING action in the ring. 20' off the rail when approaching a stop and/or rollback in a patter that requires a VI. GROUND PREPARATION horse to run around the end of the arena. The reining arena should be rectangular and Sliding stops are diagramed at certain completely fenced in for safety. The ground must locations. Thus, once patterns have been be of the right texture and material and be well- selected show management may prepare maintained. the arena differently in different areas. Reining Good ground provides the opportunity to dis- Reining arenas should be prepared by play a horse’s full ability. Conversely, poor ground lightly harrowing the top covering two to makes performance difficult and may be dangerous four inches deep in a uniform manner Reining for both animal and rider. without disturbing the base. Implements A. Mixture like disc blades and spring tooth rakes The best ground is a mixture of soil and only serve to churn up and destroy the sand or very loamy soil with a heavier base composition. However, deeper tillage base depth of two to four inches. Solid should be handled with serious considera- footing is necessary for any equine per- tion of the amount of soil that may be formance, but needs to have some give (not pavement or artificial surface) to altered or moved in the process. absorb the shock of the horse’s hooves. VII.JUDGES A variety of top coverings may be The NRHA and USEF can provide a list of judges hold- used. The mixture should be light and ing cards who can officiate at USEF Morgan shows. CH6B 4/16/09 8:37 AM Page 169

“WHAT DOES THE REINING JUDGE cles—large, fast ones and small, slow 169 LOOK FOR?” ones. Both should have a common center within the arena or a marker. by Judy Wright Stowe Judging a reining class consists of evaluating each Large, fast circles should be big, horse’s individual performance. Every maneuver round, and executed with controlled or series of maneuvers is analyzed, compared to an speed. Small, slow circles should be small- ideal score, and marked for that segment of the er in size and the speed of transition performance. should be completed in a smooth, collect- ed fashion. There should be no indication The scoring of reining horses is done on a pos- of resistance to the rider’s commands. itive numeric scale, with 70 points denoting an average performance. Each series of maneuvers is B. Lead Changes Reining scored in 1/2-point increments from a low of -1 1/2 Lead changes gauge the horse’s ability to (extremely poor quality) to a high of + 1 1/2 (excel- change leading legs from one side of the lent quality), with a score of 0 denoting a maneu- body to the other. They should be execut- ver that is correct with no degree of difficulty. ed at the center of the arena with no Reining change of speed or gait. A horse failing to In addition, if a horse creates a penalty situa- change leads both front and rear will be tion in its pattern, the judge must first score the penalized one point for each quarter of a maneuver, then apply specific penalty points to circle it is out of lead. that maneuver. Credit should be given for smooth- ness, finesse, attitude, quickness, and authority in C. Run Downs

performing various maneuvers while using con- In run downs, the horse is asked to run in REINING trolled speed that raises the difficulty level. After a straight line and prepare to stop. The evaluating overall performance, the judge must horse should demonstrate a relaxed atti- deduct faults and penalties to reach the final score. tude and even, controlled increase of speed. If it comes within 20-feet of the wall 70 points + (maneuver scores) - (penalties) = or fence when approaching a stop, a penal- FINAL SCORE ty of -1/2 point per occurrence may result. I. JUDGING CRITERIA D. Stops A. On Pattern The judge must ensure the maneuvers are A horse should enter the stop by raising its being performed as dictated by the pre- back and bringing the rear legs and hocks scribed pattern. If a rider fails to execute into a locked position further underneath the pattern as written, this will result in a the body. This allows the animal to slide score of 0. (Example: If the horse spins on its hind shoes, maintaining forward five times and the pattern asks for only motion and ground contact with the front four spins, this would be considered off legs. Stops should be in a straight line and course and the score would be 0.) limb position should not vary.

B. Correctness Jerking and taking the slack out of Reining The judge must decide if the horse has been the reins too fast forces the horse to go dictated to completely by the rider, and that into the ground too quickly and is not basic elements of each maneuver have been desirable. Assuming a stopping position fulfilled, regardless of the degree of difficul- prior to the appropriate marker will result ty. If the horse and rider have failed to cor- in a penalty of -2 points. rectly perform the maneuver, the judge will E. Roll Back make a deduction of 1/2 to -1 1/2 points. Roll backs are executed after the stop. C. Degree of Difficulty The horse rolls over its hindquarters, When a maneuver is correctly performed, reversing in one fluid motion on a straight the judge will assess the degree of difficul- line at the lope. Freezing up, loss of ty on a scale of +1/2 to +1 1/2 points. motion, and jogging out of the maneuver Reining II. REQUIRED REINING MOVEMENTS may all result in penalties. A. Circles F. Back Up Reining patterns call for two types of cir- Backing up should be undertaken in a CH6B 4/16/098:37AMPage170 Eventing Eventing EVENTING 170 EventingEventing the followingbranchesofriding: An eventingEventincludestwoorthreetestsfrom EVENTINGELEMENTS I. [email protected] (703) 779-0050fax (703) 779-0440phone Leesburg, VA 22075 525 OldWaterford Rd.NW United StatesEventingAssociation(USEA) Equestrian Federation. be foundintheRuleBookforUnitedStates it governingbodymaybecontacted.Theycanalso erning eventingintheUnitedStates,non-prof- for therigorsandvarietyfoundwithineventing. soundness arequalitiesthatmakeitanidealmount agility, athleticability, eventemperamentand many breeds.TheMorganhorse’s suppleness, chargers formilitaryuse. made onhorseswereoncetestsusedtoselectideal origins arecenturiesold.Therigorousdemands Involving bothworkontheflatandjumping,its Eventing isthetriathlonofhorsebackriding. .Spins H. For acompletelistofrulesandregulationsgov- Today, eventingisapopularsportwhichdraws .Dressage A. .Hesitation G. Harmony, lightness, andeaseof • Freedomandregularityofthe paces • revealed by: horse andrider. Thesequalitiesare achieve perfectunderstandingbetween dent, attentive,andkeen.Dressageaimsto supple, loose,andflexible,butalsoconfi- ability. Asaresult,itmakesthehorsecalm, development ofthehorse’s physiqueand The objectofDressageistheharmonious Propulsion forthespinissuppliedby executed overastationaryinsidehindleg. Spins areaseriesof360-degreeturns, less inarelaxedmanner. demonstrates itsabilitytostandmotion- Hesitation istheactbywhichhorse continue untiltherider’s dictatetostop. controlled mannerwithouthesitation,and W A IS HAT E VENTING EVENTING ? Dressage andendurancetests. events, thejumpingtestmust comebetweenthe order inHorseTrials. Intwo-andthree-day country andjumpingtests may followineither ly lessthanthatofthecrosscountrytest. difficulty ofthejumpingtestshouldbeproportional- on competitorqualityandstateofpreparation.The difficulty ofthewholecompetition.Theyalsodepend dimensions oftheobstaclesdependondegree courses, theirlength,thespeeddemanded,and The natureofboththejumpingandcrosscountry DIMENSIONSANDDIFFICULTY II. The Dressagetestmustbefirst.cross StadiumJumping C. CrossCountry B. test ofstyleorendurance. of paceandusehis/herhorse.Itisnota demonstrates thecompetitor’s knowledge ability ofthehorse.Atsametime,it the suppleness,obedience,andjumping The objectofstadiumjumpingistoprove carried outatagallop. marked withobstacles,andisnormally ally plottedoveravarietyofterrains and useofhishorse.Thesetcourseisusu- strates thecompetitor’s knowledgeofpace ditioned. Atthesametime,itdemon- the horsewhenitiswell-trainedandcon- speed, endurance,andjumpingabilityof The objectofcrosscountryistoprovethe Acceptanceofthebridle,withsub- • Lightnessoftheforehandand • ing upcanresultinpenalties. rhythmic manner. Overturningandfreez- his frontlegscrossingoneanotherina should havethehorseturningfreelywith throughout themaneuver. Agoodspin should befixedatthestartandmaintained be made.Thelocationofthehindquarters between thegroundandafrontlegshould outside rearandfrontlegs.Contact any tensenessorresistance. missiveness throughoutandwithout inating inalivelyimpulsion engagement ofthehindquarters,orig- movements Eventing Eventing 171 EventingEVENTING tion, with dressage and jumping tests jumping and with dressage tion, and a cross Level Advanced at the test at the Intermediate country Level. of Horse Trials. highest level Events are Preliminary Two-Day open to competitors from the begin- ning of the calendar year of their 14th birthday and to horses five years of Both competitor and age or older. horse (though not necessarily as a combination) must have completed at at the least two Horse Trials Preliminary Level or above within the previous 12 months. One of these competitions must have been without cross country jump penalties. Events are Intermediate Two-Day open to competitors from the begin- ning of the calendar year of their 16th to horses at least six and birthday, Both competitor years of age or older. and horse (though not necessarily as a combination) must have completed at at the least two Horse Trials 6. are the Horse Trials International 1. Events Preliminary Two-Day 2. Events Intermediate Two-Day A. Divisions The parts of Two-Day Events are, in order: The parts of Two-Day •• Horse Trials) (see Test Dressage • Horse Trials) (see Test Jumping Test Endurance carried out at the trot or slow canter) carried out at the gallop) with obstacles, nor- to those of Horse Trials mally carried out at a gallop) V. EVENTS TWO-DAY distinct Events are comprised of three Two-Day place on two days, during tests, usually taking rides the same horse. Two- which a competitor as preparatory competi- Day Events are designed pro- Events Events. Two-Day tion for Three-Day competitors and horses in the vide experience for schedul- by However, endurance test. four-phase before the endurance test, ing the jumping test stress to the and by using minimum distances, horse is reduced. (normally Phases A and C—Roads and Tracks normally Phase B—Steeplechase (with obstacles, identical Phase D—cross country (specifications tion to the sport for both competitor and horse. They acquaint competitors with the basic gaits, figures, and obstacles that are the foundation of all eventing Events. The entire experi- ence should be pleasant and encour- aging in order to build confidence. sively greater difficulty than Novice while remaining ele- Horse Trials, mentary in nature. The tests should continue to encourage development of the basic gaits and figures, while requiring demonstrations of greater and balance. suppleness, agility, ately difficult test of a competitor and horse in regular training. The tests include problems requiring balance, suppleness, boldness, and agility. requiring tests of technical difficulty, the horse to have obedience, speed, and scope. boldness, agility, est national level, offering tests of sig- nificant difficulty as preparation for Three and Four Star Three-Day Events. Advanced Intermediate are a transition competi- Horse Trials 1. are an introduc- Novice Horse Trials 2. are of progres- Horse Trials Training 3. are a moder- Preliminary Horse Trials 4. introduce Intermediate Horse Trials 5. are the high- Advanced Horse Trials In principle, the cross country test should be should country test cross the In principle, A. Trials Horse B. Events Two-Day C. Events Three-Day A. Divisions the most influential of the three tests. The Dressage three tests. of the influential the most the cross country less influential than test, while the influential than be slightly more test, should jumping test. III. EVENTS EVENTING event have a variety in hosting an Clubs interested are listed below in order of to choose from. They difficulty. IV. HORSE TRIALS distinct tests comprised of three Horse Trials and Endurance), usually tak- (Dressage, Jumping, a com- ing place on one or two days, during which part in petitor rides the same horse. Horses taking must be at least four years of age. Horse Trials Riders may be of any age. CH6B 4/16/09 8:37 AM Page 171 Page AM 8:37 4/16/09 CH6B CH6B 4/16/098:37AMPage172 Eventing Eventing EVENTING 172 EventingEventing a competitorridesthesamehorsethroughout. tests, takingplaceonseparatedays,duringwhich Three-Day Eventsarecomprisedofthreedistinct EVENTS VI.THREE-DAY JumpingTest (seeHorseTrials) EnduranceTest (seeTwo-Day Eventing) • DressageTest (seeHorseTrials) • • The partsofThree-DayEventsare,inorder: .Divisions B. EventRatings A. .Two StarThree-DayEvent(**) 2. OneStarThree-DayEvent(*) 1. designated asfollows: five categoriesofThree-DayEventsare participation inaThree-DayEvent.The Categories indicatetheextentofforeign Official International(CCIO) International (CCI) Friendly (CCA) Frontier (CCF) National (CCN) Day EventsoranyThree-Day Event. Level orabove,Intermediate Two- Horse Trials attheIntermediate jump penalties. have beenwithoutcrosscountry year. Two ofthesecompetitionsmust the currentorprecedingcalendar three qualifyingcompetitionswithin tion) musthavecompletedatleast horse (notnecessarilyasacombina- competition. Bothcompetitorand horses justbeginningInternational experience inThree-DayEventson For competitorsandhorseswithsome jump penalties. have beenwithoutcrosscountry year. Two ofthesecompetitionsmust in thecurrentorprecedingcalendar the PreliminaryLevelorabovewith- completed atleastfourHorseTrials at essarily asacombination)musthave Both competitorandhorse(notnec- Event forcompetitorsandhorses. An introductiontotheThree-Day without crosscountryjumppenalties. these competitionsmusthavebeen the previous12months,andoneof Intermediate Levelorabovewithin Qualifying competitionsinclude: from thethreecategoriesabove. the lowestcombinedtotalof penaltypointsadded VII.SCORING The winningindividualorteam istheonewith ShowJumping—Penalties forfaultsat C. Cross Country—Penaltiesforfaultsat B. Dressage—Goodmarks awardedbythe A. incurred forexcesstime. obstacles areaddedtothe penalties incurred forexcesstime. obstacles areaddedtothepenalties judges areconvertedintopenaltypoints. FourStarThree-DayEvent(****) 4. ThreeStarThree-DayEvent(***) 3. by theadditionofa“Y”or“J.” Young RidersorJuniorsareindicated at theTwo StarLevel.Eventslimitedto CNN** isaNationalThree-DayEvent Category andLevel.Forexample,a United Stateswillbedenotedbytheir 20 crosscountryjumppenalties). Three-Day Event(withnotmorethan top 50%ofthestarters),orThreeStar CCIO****; CCI****(finishinginthe ceding twocalendaryears,either:a completed withinthecurrentorpre- jump penalties.Theymustalsohave must havebeenwithoutcrosscountry months. Oneofthesecompetitions Advanced Levelwithintheprevious12 pleted atleasttwoHorseTrials atthe horse asacombinationmusthavecom- tors andhorses.Bothcompetitor nations ofinternationallevelcompeti- For experiencedandsuccessfulcombi- 20 crosscountryjumppenalties). Three-Day Event(withnotmorethan of thestarters)oraOneTwo Star Day Event(finishinginthetop50% Three-Day Event,ThreeStarThree- two calendaryears,either:aFourStar pleted withinthecurrentorpreceding jump penalties.Theymusthavecom- must havebeenwithoutcrosscountry months. Oneofthesecompetitions Advanced Levelwitintheprevious12 least twoHorseTrials atthe combination) musthavecompletedat petitor andhorse(notnecessarilyasa international experience.Bothcom- For competitorsandhorseswithsome All Three-DayEventsinthe CH6B 4/16/09 8:37 AM Page 173

1. Ties eventing Event, and they must be ridden 173 In the event of a tie between two or by the same competitor in each test. more individuals, the classification is As an exception to the general require- decided by the best cross country ments of USEF Rule III, Article 303, a score, including faults at obstacles and horse is eligible for eventing Events even time penalties. If there is still equality, though it has complete loss of sight in one the best will be the competitor whose eye, provided it meets the other require- cross country time was closest to the ments. optimum time. In the event of a tie C. Multiple Rides between two teams, the winning team The number of horses that a competitor is that with the lowest total of penalty

may enter and ride is at the discretion of Eventing points after adding together the final the organizer. A member of a team may scores of the three highest placed com- also, at the discretion of the organizer, ride Eventing petitors on the team. an additional horse(s) as an individual In the event of equality between competitor. In such cases, he must ride his any two or more teams, the winning team horse first. team will be that whose third placed D. Division of Entries competitor has the best score. If the number of entries warrants, an 2. Disqualification organizing committee may divide a com- Disqualification or elimination from petition into separate divisions as noted EVENTING one of the three tests entails disquali- below. A level must be divided if the num- fication or elimination from the event. ber of entries exceeds 40, except in the The Ground Jury may, if requested, case of Championships and USET permit a competitor who has been Selection Trials. eliminated in an earlier test to take Competition age divisions may include part in the subsequent test(s). After Junior, Young Rider and Senior. For com- elimination in any previous test, any plete information on eventing, please refer competitor who starts a subsequent to the USEF Rules For Eventing. They test without such permission will be can be found in the USEF Rule Book, or subject to disciplinary action. in a separate booklet available from VIII.ELIGIBILITY USEA. A. Competitors Eventing Events are open to professional and amateur competitors. The age of the competitor must comply with the specifi- cations of the level, and is determined by

the year of birth. Eventing Competitors entered in eventing Events at the Novice Level or above must comply with current USEA membership requirements. Competitors entered in eventing Events at the Preliminary Level or above must also comply with current USEF membership requirements. B. Horses Eventing events are open to stallions, mares, or geldings. The age of the horse Eventing must comply with the specifications of the level. Horses may compete only once in a CH6B 4/16/098:37AMPage174 Team Penning Team Penning TEAM PENNING 174

Team PenningTeam Penning tude. Inotherwords,theperfectMorganactivity! cow sense,speed,agility, enduranceandawillingatti- inexperienced teams,thefastesttimewins. penning tobedoneinundertwominutes.With grace donotcount.Recognizedeventsrequire tral pen.Howtodoitisuptheriders.Styleand on theirhipfromaherdanddrivethemtocen- ride, theymustcutthreecattlewiththatnumber numbers attheevent’s beginning.During their help teammembers. partners andexperiencedridershaveachanceto attractive. Newridershavethesupportoftheir uals, notteams,makesthisactivityespecially alike willhavefuncompetinginthisteamsport. draws acrowd.Experiencedridersandnovices central pen.Italwayscreatesexcitementand cut threecattlefromaherdanddrivetheminto Team penningisafast-growingsportwhereriders while Holsteincrossesalsowork.Themostunpop- breeds suchasHerefordandAngusarefavored, pound cross-bredheifersworkbest.English events isthecattle. The biggestresponsibilityfororganizersinthese Horses usedinteampenningwillmakeuseof The rulesforpenningaresimple.Ridersdraw The factthatmosthorsesportsareforindivid- Most teampenningeventsfindthat500-800 O RGANIZATION TEAM PENNING raise money. Team penningcanserveasanexcellentwayto cattle, clubswilloftenmakeitanannualevent. keeping times. announce times.Aringpersonwillbeinchargeof announcer willcallteamsfromthegateand entry numbersandcollectfeesatthebeginning.An require alargecrew. Asecretarywilldistribute Thecattleendofthearenashouldbenextto 3. Donotusecattlethathavejustbeenfed. 2. Makesurecattlehaveamplewaterafterthey 1. followed. easier tospothipnumbers. two-thirds arejackpotted. third ofanentryfeeusuallypaysforcattlewhile passed ontocontestantsintheformofafee.One or feedlots.Theexpenseofobtainingcattleis wild toworkwell. ular breedistheBrahma,astheytendtobetoo Because thiseventrequirestheuseofmany Unlike horseshows,teampenningdoesnot during theevent. prevents themfromrunningacrossthearena where cattleareheld,fed,andwatered.This have worked In handlingcattle,certainguidelinesshouldbe Cattle shouldbegroupedbysize.Thismakesit Event organizerscanleasecattlefromranches Trail Rides Trail Rides

175 COMPETITIVE TRAIL RIDES Trail RidesTrail Rides IN ARE - C IME ATER T ISTANCE HECK W ORSE C D H Riders to weigh in at check-in time. weigh in at check-in Riders to under must compete in the Riders age 17 and Horses may be watered on the trail as often as they want in any natural water or designated water stop. Ride management will provide adequate water sites. Please bring two buckets marked with your name for watering stops. Identify the total distance of the ride. The course Identify the total distance of the ride. will be will be clearly marked. Mileage markers The last five every few miles (usually five miles). for- miles will be marked every mile. Continuous two miles. ward progress must be made the last No water hoses will be allowed in cooling out hors- es. Only water and grooming aids may be used. No medication, liniments, salves, or hoof dressings. No bandages, bell boots, ankle boots, etc. No restric- tions on shoeing. No horse competing shall be given any illegal drug or medication to alter per- formance. Illegal drugs are considered stimulants, depressants, tranquilizers, local anesthetics, anal- gesic, or any anti-inflammatory medication. Random testing may be conducted at any time. Electrolytes may be used. weight, but may not ride in a division heavier than may not ride in a weight, but their weight. the responsibility of parents to Junior division. It is ten years and younger are make sure junior riders They must be accompanied qualified to compete. by a parent or guardian. on the ride at all times be specified. Starting order Check-in hours will at the riders’ meeting at will be by random drawing will begin the end of check-in. Judging of horses after the meeting. complete the A maximum and minimum time to stops. includes all check ride must be given. Time too late will One point for each minute too early or score. be deducted from the rider’s EQUIREMENTS EQUIREMENTS R R IDER NTRY R E COMPETITIVE TRAIL RIDES TRAIL COMPETITIVE Lightweight—160 lbs. and under Middleweight—161-210 lbs. Heavyweight—211 lbs. and over Riders may ride in a division lighter than their qualify for breed awards. six months is required. 15 days prior to ride). ment. (or a copy) and must be accompanied by (or a copy) and must be accompanied entry fee. TOTAL You may choose to restrict the Junior Rider You division to mares and geldings. A competitive trail ride will take riders over a A competitive trail 8. Registration papers (or a copy) are required to Adult riders shall be divided by weight (rider and tack) into light, middle, and heavyweight divisions. are: Weights 6. A $5 office fee is non-refundable. 7. A current, negative Coggins test dated within 5. Absolutely no refunds after ______(the date 4. No refunds without a written veterinary state- 2. Horse must be at least four years old. 3. Entries must be made on an official entry blank The following descriptions are taken from the The following descriptions are taken competitive Florida Morgan Horse Association’s Ride trail ride program. The American Endurance Ride Trail Conference and the North American will pro- Conference listed at the end of this article rides. vide the entry requirements for sanctioned the rules Unsanctioned club events may follow used by the Florida club. 1. Entries are open to all equine breeds and sexes. set course in a specified amount of time. In a com- set course in a specified who completes the ride petitive trail ride, everyone judged on overall fitness and wins. Horses are on order of finish. health, rather than Competitive trail rides are an ideal way to bring trail rides are Competitive all walks of life. They people from together horse all funds by allowing be used to raise also can attention to the while attracting breeds to enter, abilities. Morgan’s CH6B 4/16/09 8:37 AM Page 175 Page AM 8:37 4/16/09 CH6B CH6B 4/16/098:37AMPage176 Trail Rides Trail Rides COMPETITIVE TRAIL RIDES 176 Trail RidesTrail Rides shape thenitwaswhenyoucame. good horsemanshipbyleavingthisfacilityinbetter to befreeoftrashanddebris.Followtherule Stalls aretobestrippedandclean.Campsites Provide cleardirectionsfromallmajoraccessroads. may bepurchasedonthegrounds. is alsoincludedineachentryfee.Additionalmeals riders andofficials.Anawardbanquetreservation ing oftheride.Trail snackswillbeprovidedfor Entry feeincludescoffeeanddoughnutsthemorn- given outatdiscretionofthemanagement. Awards, Horsemanship,andotherawardstobe Reserve Champion,JuniorDivision.Breed division. Trophies orawardsforGrandChampion, Trophies orawardsandsixribbonsineachweight Completion awardstoallwhofinishsound. ers staywiththeirhorsesonthegrounds. until theendofride.We alsorecommendrid- and buckets.Allhorsesmustremainongrounds 20 horses.Ridersmustprovidetheirownfeed,hay, able onafirst-comebasiswithtie-outstoanother Camping siteswithorwithoutelectricityareavail- Stalls availableonafirstcome,servedbasis. We hopethatallparticipantshaveasafeand N TSFOR OTES D F IRECTIONS A ACILITIES F WARDS OOD P ARTICIPANTS answer yourtrailandenduranceridequestions. number). tact: (contactperson’s name,address,and phone make newfriends,andenjoyyourhorses! enjoyable ride.Pleaseremembertrailcourtesy, [email protected], www.natrc.org (505) 751-4198 Ranchos deTaos, NM87557-2136 P.O. Box2136 North AmericanTrail RideConference www.rideandtie.org [email protected] (530) 367-2525 Foresthill, CA95631 P.O. Box697 The Ride&Tie Association [email protected] (916) 823-2260 Auburn, CA95603 11960 HeritageOak,Ste.9 American EnduranceRideConference The organizationslistedbelowcanhelp For furtherinformationoranyquestions,con- ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ Map thecourse Promote ridethroughflyerswithmaps Get avetforsoundnesschecks Provide watersourceatcheckpoints Set uptrailmarkersthedaybefore Select adate Choose alocationandfacilities Designate acommitteeandchairperson C HECKLIST APPENDIX 4/16/09 8:37 AM Page 1 AppendixAppendix Chapter Appendix Appendix Appendix Appendix Appendix Appendix

APPENDIX Appendix Appendix

Appendix

Appendix Appendix Appendix

Chap Appendix APPENDIX 4/16/098:37AMPage2 Club of the Year Club of the Year AMHA CLUB OF THE YEAR AWARD 2 Club of the ClubYear of the Year Phone ()______Address: ______President’s Name______Club Name:______to insureyourpackageasAMHAcannotberesponsibleforlostordamagedsubmissions. Pleasebesure CLUB NOTEBOOKSAREDUETOTHEAMHAOFFICEBYJANUARY 1ST. Chapter 8:Specialpromotionalprojects,5% Chapter 7:PercentageofAMHAmembershipinclub,10% Chapter 6:Numberofcurrentandnewmembers,10% Chapter 5:Fundraising,15% Chapter 4:Non-horseshowactivities,i.e.trailrides,15% Chapter 3:Breedpromotionandcivicactivities,15% Chapter 2:Morganandnon-Morganactivities,15% Chapter 1:Presentationofnotebook,15% Notebooks arejudgedineightdifferentcategories: $600, $400,and$300,respectively. Convention andareawardedcashprizesforfirst,second,thirdplacefinishes.Prizeamounts All entriesmustbesubmittedinnotebookform.EntriesarejudgespriortotheAMHAAnnual AMHA CLUBOFTHEYEARAWARD 4) Includeprograminformationandmaterialssuchasscholarships,contests,awardinforma- 3) DisplayphotographsdocumentingClubactivities. 2) Documentclubaccomplishmentsinaneasilyviewednotebookformatwithasectiononeachofthe 1) Provideawrittenstatementlistingclubaccomplishmentsandactivitiesinthelastyear. To nominateaclub: tion, andnewspaperarticlesdocumentingclubactivities. emphasize thejudgedcategories. judged categories.We recommendthatadditionalmaterialsbeincludedwiththesubmissionto 122 BostwickRoad•Shelburne, VT05482-4417•Phone(802)985-4944 MAMembershipDepartment AMHA Mail applicationto: E-mail: ______Promoter Award Promoter Award 3 AMHA PROMOTER AWARD Promoter AwardPromoter Award EQUIREMENTS R Send application to: OMINATION AMHA Membership Department N 122 Bostwick Road • Shelburne, VT 05482-4417 • Fax (802) 985-8897 AMHA AWARD PROMOTER ______Send award to club / recipient (circle one) ______recipient (circle one) ______Send award to club / recipient (circle one) ______Send award to club / Address ______Phrase or sentence that best depicts promoter: ______Name: Address ______Phrase or sentence that best depicts promoter: ______Name: Address ______Phrase or sentence that best depicts promoter: ______Club Name: ______Position:______Submitted By: ______individuals for their efforts in promoting the Morgan horse: Our club has chosen the following Name: 1) members. Designees must be current AMHA 2) January 1 of each year. Selections must be received by 3) only once in their lifetime. may receive the award Recipients of the Promoter Award words or less) must be included for each nominee. 4) A photo and short biography (400 The Promoter Award recognizes club members who are diligent supporters of the Morgan breed, work- of the Morgan diligent supporters members who are recognizes club Award The Promoter promote the actively Promoter Award Recipients of the into public arenas. bring the Morgan ing hard to Selected mem- many other activities. and through barns, equine expos, fairs, parades, open Morgan at accom- as well as a certificate marking their a collectible “Morgan Promoter” pin bers will be awarded recipi- are allowed to select up to three clubs and national service organizations plishment. All affiliated ents per year. APPENDIX 4/16/09 8:37 AM Page 3 Page AM 8:37 4/16/09 APPENDIX APPENDIX 4/16/098:37AMPage4 Master’s Certificate Master’s Certificate Master’sAMHA MASTER’S Certificate CERTIFICATE 4 Master’s Certificate because theMaster’sCertificate awardsarepresented attheAMHAAnnualConvention. RecognizedClub role inenjoyingtheMorganbreed.NomineesmustbenominatedbyanAMHA Master’s CertificatesrecognizeourMorgan owners,60yearsorolder, who havetakenanactive AMHA ht nlsd ___Prgahecoe:___Will nomineebeattheConvention?___ Paragraph enclosed: _____ Photo enclosed: ______Address ______Second NomineeName: Will nomineebeattheConvention?___ Paragraph enclosed: _____ Photo enclosed: ______Address ______First NomineeName: Address &telephone:______Submitted By:______Position:______Club Name:______AnnualConvention.Pleasenoteatthebottomof Master’s CertificatesareawardedattheAMHA 5) NominationdeadlineisJanuary1ofeachyear. 4) Eachrecognizedclubmaynominatetwomembersannually. Nominationsmustbesignedbythe 3) NomineesmustactivelypursueendeavorswitharegisteredMorgan(s).Activitiesmayrangefrom 2) Nomineesmustbeatleast60yearsoldandhaveacurrentAMHAmembership. 1) r pr less) describingthenominee’ will notbeacceptedunlessaccompaniedbythisfor etur esident orsecr Representatives ofthenomineemayalsoacceptcertificateonrecipient’s behalf. the nominationifpersonwillbeattendingconventiontoreceivehis/heraward. current presidentorsecretary. occasional pleasureridesanddrivestobreeding,showing,promotingtheMorganhorse. ned. MAMASTER’SCERTIFICATE AMHA 122 BostwickRoad•Shelburne, VT05482-4417•Fax(802)985-8897 etar y . Failur ______s involvementwithMor e topr N MAMembershipDepartment AMHA OMINATION ovide thesematerialswillr Send applicationto: R EQUIREMENTS m, aphoto,andbriefbiography(400wor gans. Itmustbesignedbythecur esult inthenomination(s)being Nominations r ent club ds or Nomination Form Nomination Form 5 AMHA NOMINATION FORM Nomination NominationForm Form Woman of the Year Award of the Year Woman ❏ Send nomination form to: Please Include the Following Information type of award and include photos. Please check the appropriate nomination box. appropriate nomination Please check the and include photos. type of award AMHA FORM NOMINATION NOMINATIONS ARE DUE ON OR NOVEMBER BEFORE YEAR 1 OF EACH AMHA Awards • 122 Bostwick Road • Shelburne, VT 05482-4417 • Fax: (802) 985-8897 • 122 Bostwick Road • Shelburne, VT 05482-4417 • Fax: (802) AMHA Awards Registered Morgans with three or more world champion titles, or if shown prior to 1973, regis- Registered Morgans with three or more world champion titles, or if shown Morgan show horse tered Morgans with three or more Grand Champion titles. Other registered paper. of outstanding caliber also will be eligible. Please list accomplishments on separate Describe how this person has displayed outstanding sportsmanship during the show season. Describe how this person has displayed impact on the breed. Given to a breeder who has produced Morgans that have had a significant Awarded yearly to the professional who supports and promotes the Morgan breed. yearly to the professional who supports Awarded Morgan training or instruction. Include essay describing Morgan professional, 30-year career in and their influence on the Morgan world. nominees efforts as a trainer or instructor Recognition to an adult who has made outstanding contributions to the Morgan Youth Program outstanding contributions to the Morgan Youth Recognition to an adult who has made on a national level. Given to the competitor who has made the most significant accomplishments in the international Given to the competitor who has made arena with a Morgan horse. the Morgan horse through youth activities, education, local Given to a person who has promoted projects on a national level. and regional club activities, or special Honors an outstanding registered Morgan horse that has contributed above and beyond expecta- registered Morgan horse that has Honors an outstanding tions as a therapy horse. Honors accomplishments which illustrate his or her long term continuing support of the Morgan which illustrate his or her long Honors accomplishments American Morgan Horse Association: or all of the following activities of The breed through any or regional club activities, or activi- youth activities, special projects, local education, promotion, ties on a national level. AMHA Breeders’ Hall of Fame Award AMHA Breeders’ Hall Show Horse Hall of Fame Award Golden Reins Award Sportsmanship Award Cecil Brown Memorial Youth Person of the Year Award Person of the Year Youth AMHA Professional Award Morgan International Awards Morgan International AMHA Hall of Fame Award Therapy Horse of the Year Award of the Year Therapy Horse Man of the Year Award Award Year Man of the The AMHA Awards Committee is accepting nominations from AMHA members and recognized clubs for the fol- members and recognized from AMHA is accepting nominations Committee Awards The AMHA lowing awards. Selection of the recipients of all awards will be made by the AMHA Awards Committee from sub- AMHA Awards will be made by the recipients of all awards Selection of the lowing awards. mitted nominations. Please attach a summary (400 words or less) of the nominee’s accomplishments relevant to the accomplishments or less) of the nominee’s a summary (400 words Please attach mitted nominations. ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ Nominee: ______Address:______Code: ______City: ______State: ______Zip Number: ( ______) ______Telephone Name: ______Your Phone: ______AMHA Membership Number: ______Your Your APPENDIX 4/16/09 8:37 AM Page 5 Page AM 8:37 4/16/09 APPENDIX APPENDIX 4/16/098:37AMPage6 AMHA Newsletter Contest AMHA Newslette AMHA NEWSLETTER CONTEST 6 HA NewsletterAMHA Newsletter Contest Co ✁ A newslettershouldcombinealltheabovedivisionsina well-balancedpresentation. General Excellence included. ed. Membershiprates,contactnamesandaddressesofclubofficers,activitydirectorsshouldalsobe Recent meetings,shows,activities,events,achievements,andmembercontributionsshouldallberecord- Club ActivityCoverage new members,andopinionpiecesallareconsidered. Newsletters shouldpromotememberawareness.Letterstotheeditor, editorials,acolumnintroducing Editorial Content reprints, andspecialstoriesbyclubmembers,inadditiontoinformationaboutthelocalhorseindustry. Newsletters shouldprovidememberbreedinformation.ThisincludesuseofAMHApressreleases,article Educational Content tos andbylinesalsoarejudged. and printquality. Quality, accuracyofspelling,grammar, useofnamesanddates,identificationpho- Items evaluatedinthiscategoryincludegeneralappearance,useofgraphicaids,photos,layout,neatness, Graphic Design&Quality are announcedattheAMHAAnnualConvention. is opentonewslettersproducedbyAMHARecognizedClubs,aslistedinthe may enterthecontestbymailingsubmissionstoAMHAofficenolaterthanJanuary1st.The Design, EducationalContent,EditorialClubActivityCoverage,andGeneralExcellence.Clubs ation checklist.Pleaseseethenextpageforjudgingguidelines.CertificatesarepresentedGraphic The criteriausedforselectingthebestannualAMHAclubnewslettersmayalsoserveasausefulevalu- Judging Guidelines ❏ ❏ Phone Number:______Submitted by:______Yes, aclubrepresentativewillbeavailabletoacceptanyawardsattheannualAMHAConvention No, wewillnotbeavailable toacceptanyawards,pleasemailawardsto: MANEWSLETTERCONTEST AMHA P ES EAHADAFXT H OE FTESBITDISSUE SUBMITTED THE OF COVER THE TO AFFIX AND DETACH LEASE . Network. Winners AMHA Newsletter Contest AMHA Newslette 7 AMHA NEWSLETTER CONTEST HA NewsletterAMHA Newsletter ContestCo *(National Service, Local, or International) *(National COMMENTS: CONTEST SCORESHEET CONTEST AMHA CLUB NEWSLETTER NEWSLETTER CLUB AMHA *(Graphic Design & Quality, Educational Content, Editorial Content, Club Activity Coverage, General Excellence) Educational Content, *(Graphic Design & Quality, Additional Comments: ______POINTS:______TOTAL ______*SPECIAL ACHIEVEMENT AWARD: ______GENERAL EXCELLENCE Possible Points: 20 Points Awarded: ______CLUB ACTIVITY COVERAGE Possible Points: 20 Points Awarded: ______EDITORIAL CONTENT Possible Points: 40 Points Awarded: ______CONTENT EDUCATIONAL Possible Points: 20 Points Awarded: GRAPHIC DESIGN & QUALITY GRAPHIC DESIGN Possible Points: 20 Points Awarded: Name of Club: ______Division*: ______Division*: ______Name of Club: CATEGORIES: APPENDIX 4/16/09 8:37 AM Page 7 Page AM 8:37 4/16/09 APPENDIX