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TheConfident SMB SMBIT As Your Business Enabler IT As Your Business Enabler >TheBEAUTY is in thePACKAGE Design & Source Productions AlSo >No More “Red Panic Button” >Messaging in a Bottle >Backup Leaps Forward ç Contents March/April 2010 Laura Tufariello, Kathia Toraño, Founder and Owner Accountant and IT Lead Confidence in a connected world. TheConfident ç SMB Contents Case Study No More “Red Panic Button” Founded in a downstairs room of 16 the home of founder Billy Wilson, Sandcroft Management Services understands entrepreneurship. With managed services from Vitality Consulting Services Limited and various Symantec technologies, Sandcroft is able to focus on In Every Issue 10 evolving and running its business. Cover Story By Patrick E. Spencer The Beauty is in the Package >16 The passion and attention to detail Design & Features Source Productions puts into its environmentally 23 Message in a Bottle sustainable products extend to its technology If you use email or instant Business Perspectives solutions with the help of Baroan Technologies messaging, your business is Deduplication: and Symantec data protection technologies. under attack every day—including It’s Everywhere! By Mark L.S. Mullins everything from spam to Thoughts and Analysis confidential messages leaving from Carine Clark >10 your organization, either >3 maliciously or accidentally. ThinkTank By Ken Downie >23 Find out what security trends will dominate in 2010, how cybercrime Backup leaps Forward is getting much easier, 29 New data protection technologies migrate to Windows 7 can help you not only avoid in seven easy steps, ç potential disasters but aid in EDIToRIAl TEAM reducing costs, saving time, and and more. Publisher and Editor in Chief Patrick E. Spencer, PhD Subscription Information boosting productivity. >4 Managing Editors Brian Heckert, Mark L.S. Mullins, Online subscriptions are free to individuals Dee V. Sharma, Donna Tarlton, who complete a subscription form at By Alan Drummer Courtenay Troxel http://go.symantec.com/theconfidentsmb- >29 Design Director Joy Jacob subscribe. For change of email address, Contributing Writers Ken Downie please send an email to Alan Drummer [email protected]. Mark L.S. Mullins Dee V. Sharma Privacy Policy Patrick E. Spencer Symantec allows sharing of our mail list in Web Producer Laurel Bresaz accordance with our corporate privacy Podcast Producer Jon Eyre policies and applicable laws. Please visit www.symantec.com/about/profile/policies/ < 2 > SYMANTEC Marketing privacy.jsp or write us at theconfidentsmb_ Chief Marketing officer Carine Clark [email protected]. Confidence in a connected world. Vice President James Rose TheConfident Business Perspectives Thoughts and Analysis from Carine Clark SMB Data Protection Data Deduplication: It’s Everywhere! ake no mistake about it: Most companies have duplicate data in two Information is the fundamental locations—on their primary storage, where they Mconnecting fabric of your store common information such as Microsoft business. You rely on information Office documents, and in their backup data. technology and systems to run your With deduplication you can reduce the amount Messaging Security business, drive new opportunities, of data you store for backup and recovery by increase revenue, and operate efficiently. as much as 90 percent. Equally important, this Yet the volume of information and its new technology reduces data in remote offices y continued growth is a challenge for companies and virtual server environments. of every size, especially for budget-constrained If you are just now considering deduplica- SMBs. During the next four years, IDC estimates tion—or even if you already have it—you may Case Stud that the digital universe will expand by 400 want to consider a more strategic approach to percent; however, IT budgets will expand just managing information overload. Put your data 20 percent and IT staffing 10 percent. You can’t storage on a diet. The feature “Backup Leaps y keep buying more disk or tape to store and back Forward!” delves into how you can tackle du- up this information because information growth plicate information, regardless of its location, continues to outpace IT expenditures for storage. with a single solution. This can reduce not only Stor Cover But there is a solution! It’s called dedupli- complexity and costs, but deliver more reli- cation. By compressing data and storing only able access to the information that drives your changes to the original data, deduplication is business. And that’s a direction you want your ç Contents about storing data only once. That can help you business to follow everywhere. reduce duplicate data everywhere, cut complex- ity, and shave IT infrastructure costs. Regards, s Carine S. Clark Video Chief Marketing Officer, Symantec Carine explains how to manage information overload with deduplication. < 3 > Confidence in a connected world. TheConfident ThinkTank SMB The Enduring Family Business Protection Data A Third of S&P 500 Companies are Family Businesses that Began Small with a Big Vision amily businesses are an often- or cannot be traded counterparts. overlooked form of ownership. inside and outside the According to FYet they are all around us—from family. McKinsey’s Messaging Security millions of small and midsize companies 3. Participation. analysis, the that underpin many economies to Families that average family household names such as BMW, participate actively business y Samsung, and Wal-Mart. A recent in company boards M&A deal was 1 McKinsey report finds that less than fare well. On average, 15 percent Case Stud 30 percent of family businesses survive 39 percent of board members in family smaller, but total value added— into the third generation of family businesses listed on the S&P 500 are measured by market capitalization ownership. However, those that do, tend inside directors, compared with 23 after the announcement—was 10.5 y to perform well over time compared percent in nonfamily companies. percent, compared with 6.3 percent for with their corporate peers. nonfamily counterparts. 4. Long-term perspective. Successful Stor Cover What are the attributes of family companies seek steady, long- 6. Philanthropy. Charity is an important a successful family business? term growth and performance, rather element in keeping families committed 1. Meritocracy. Successful businesses than short-term gains that avoid risking to the business, providing meaningful ç Contents that survive many generations have a the family’s wealth and control of the jobs for family members and promoting strong management ethos based on business. This also serves debt-holder family values for future generations. meritocracy. interests: family businesses tend to In the U.S., family-funded foundations 2. Control. Maintaining family control have lower financial leverage and cost of include 13 of the 20 largest players. while raising fresh capital is a major debt than corporate peers. For the full report, click here. source of potential conflict. Enduring 5. Value, not size. Family businesses 1 family businesses regulate ownership make smaller but more value-creating Christian Caspar, Ana Karina Dias, and Heinz-Peter Elstrodt, “The five attributes of enduring family issues—for example, how shares can M&A deals than their corporate businesses,” McKinsey Quarterly, January 2010. < 4 > Confidence in a connected world. TheConfident ThinkTank SMB SMBBEAT Protection Data Windows 7 Gains Momentum BBB launches FREE Data Security Guide for Small Business IT Professionals at Small Business Have Been Most Aggressive in Their Nearly 85 percent of data breaches Plans to Upgrade to Windows 7 occur at small businesses, accord- ing to a September 2009 report by recent Spiceworks’ VISA. Responding to this trend, the Messaging Security Intent to upgrade to Windows 7 within the first 90 days A Voice of IT report post-launch as measured by company size Better Business Bureau (BBB) has measures upgrade launched a free, customized educa- tion program called “Data Security— y plans and adoption Made Simpler” to help small busi- 1-19 42% sentiment on Windows ness owners develop and implement 7 before and after its effective data-security strategies. Case Stud 20-99 24% official debut. With Data security can sometimes be an results from over 1,500 100-249 22% overwhelming topic for small com- panies, and this program is designed y respondents, high- 250+ 28% to demystify the complexities of data lights from the report security tools. “While data breaches include: affect businesses of all sizes, many Stor Cover > The number of SMBs 01020304050 small business owners aren’t taking Source: Spiceworks, “Voice of IT report, Microsoft Windows 7 & SMBs: Speeding the necessary steps to create ongoing planning to adopt Up Adoption Rates,” January 2010. Windows 7 grew by 20 data security policies and practices, ç including training their employees,” Contents percentage after the official launch says Steve Cox, President and CEO > IT pros at the smallest firms (<20 employees) are upgrading the fastest, at of the Council of Better Business more than double the rate of larger organizations Bureaus. > The top two reasons for moving to Windows 7 were speed (73 percent) and user Developed in partnership with interface (69 percent) Symantec, VISA, Kroll’s Fraud Solu- tions, and NACHA—The Electronic > In the next 12 months, 45 percent of Windows 7 installations will be on new ma- Payments Association, the program chines, while 55 percent will be on existing machines For the complete report, click here. Continued on next page * < 5 > Confidence in a connected world. TheConfident ThinkTank SMB Data Protection Data Cybercrime Made Easy Continued from previous page SMBBEAT Do-it-yourself Kits Drive a Surge in Internet-Borne is presented by Kelley Drye ChannelWeb. Tested at Computer Infections Warren, LLP and Bryan the CRN Test Center lab, Cave, LLP. To learn more Symantec Endpoint Protec- o-it-yourself (DIY) kits are becoming big business in the cyber about this program, click tion Small Business Edition underworld, according to a recent report in USAToday.com.