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Home , Bothasig, Imizamo Yethu, Joe Slovo Park, University Estate

Scalabrini | UNICEF Dissemination Plan Contents > Timeline + indicators > Her journey > Our audience > Dissemination options > Our proposal proposed There are other factors in this timeline, like DSD, and timeline community newspapers! 19 Nov 24 Nov 1 Dec 9 Dec January

Deadline for We send Final We show you We start roll- feedback. We send content plan feedback the proposal out. Children's final dissemination + to Candice to provided to dissemination Assistant content plan to be designed Candice by all plan starts. UNICEF. parties

20 Nov 27 Nov 7 Dec 14 Dec We will send UNICEF Candice you the provides submits Candice finalises dissemination feedback on designs her designs and plan. Please content Lotte puts it into give feedback correct formats by 26 Nov. We ready for will send you dissemination proposed content plan + brief, too. comms

depe ndin indicators bu g on d get amo + unt cont of wa ent w nt to e ca incl n we ude, inclu infographics - translated to Swahili, French, Somali, Lingala Sho de 4 na?

Downloads and social media engagement rate with these specific 40,000 infographics - > 3 minutes spent on page or downloaded infographics or seeing the post on social media. This relates to materials on children accessing health, education, grants, etc.

40,000 Infographics distributed through traditional media

downloads and social media engagement with the birth registration 40,000 infographic - > 3 minutes spent on page or downloaded infographics or seeing the post on social media. This relates to materials on children accessing birth registration and RROs. 100,000 People reached through disemmination on traditional media Our materials will funnel people to our dedicated webpage, or a special WhatsApp number.

On that webpage, the viewer will see: Brief info on child's rights How to access these rights on your own What to do if you are unsuccessful or cannot do it alone (contact us on special WhatsApp number) Her journey Imp ortan 'cam t: Thi paig s root n' is ed in prac the a tical dvoc ity of acy a Stan dvic re dard e. spon ised b ses e de need velop to child ed f ren's or She follows She now team the link to knows the the steps she webpage. must take. She is ultimately successful.

Her child She sees the She applies for Very complex does not advert - in a LRB at Home cases are have a birth newspaper, online, Affairs following forwarded to certificate. in an SMS, in the the instructions. Sindi for further bus... assistance. She is She contacts Scalabrini unsuccessful. the Children Children's She (re)contacts gn' Advocacy Assistant the Children is 'campai Th e WhatsApp line Advocacy needs to b automatically to raise on the advert. areful not replies with WhatsApp line c ns in expectatio instructions on for further one- tting an clients. Ge on-one assitance. ample, what she can LRB, for ex bout 12 do. will take a months! Who is our audience? (1) Adult family members who are caring for or know of non-South African children that are having trouble accessing services and rights.

(2) Non-South African youth who wish to pursue their access to a certain right or service.

(3) People who know of families that are on migrant, refugee, asylum or undocumented status. ull' e 'f n Accessing services th pla k in on 68% undocumented? oo ati rch L in sea Numbers sem re ce! Government services dis eep ien 400,000 + 54%... 302 'foreign' a d aud Women that have given birth for is o th Commercial babies per month ... 91% mothers get int services CHW check + several immunisations Remittances Stockists Nationalities Lawyers + NGOs Zimbabwe, DRC, Somalia, and other Southern and Central Jobs + studying African countries Informal + formal Driving, security, hospitality, cleaning, Locations hair salons. , , Bellville... Schools, colleges Income + education Communications Mostly Matric and above 70% could have smartphones Majority of the target audience earn under Data is expensive R8,000 per month - precarious socio- Young people - social media economic conditions. Formats Formats

Email + attached poster SMSes Electronic poster Facebook posts Printed paper poster MyCiti Adverts WhatsApp advert + text Online news adverts Press release Printed news adverts People for media requests Radio jingles (maybe) Email signature banner Which dissemination options were looked at? Private Scalabrini + Religious Traditional Government Companies partners + other

Billboards Remittance Department of Health SCCT clients Church companies (Bulk SMS + networks

NEWS WhatsApp) Adverts on Clinics media: digital Stockists immunisation clinics Outgoing Masjid Maternity wards materials networks Adverts on Calling Home Community health workers Posters at media: printed companies SCCT Consulates Department of Social Partner Free International organisations printed/online bus + taxi Development media coverage Social workers MyCiti / Golden Community Arrow Department of newspapers Education

VFS VFS Offices Principals Radio jingles Learners Immigration College Attorneys Learners Free radio School coverage Employer counsellors forums: SME forums CoCT posters Business, Department of hospitality, Home Affairs security, truck drivers, cleaners Offices in + domestic hospitals workers DHA offices Traditional The budget is:

NEWS Infographic 1 Infographic 2 Adverts on media: digital

Adverts on R60 000 R80 000 media: printed

Free printed/online TOTAL media coverage

Community = newspapers R140 000

Radio jingles

Free radio Access to Birth coverage Child Services Registration Traditional PAID

Infographic 1 NEWS online ad 1 company R24 000 + VAT Desktop, mobile and app ads NEWS Adverts on R60 000 4 media: digital 1 month community 200 000 impressions newspapers National coverage MiCiti Bus R10 940 + VAT 4 MiCiti busses Community Postcard size AD 1 colour OPTION 1 R6 337 + VAT newspapers 2 weeks printing (8 print runs altogether) R56 732 4 posters on each bus 250 560 estimated print 1 month campaign Radio distribution per print run Exact reach unknown jingles ads Cape Town coverage Route not guaranteed

community radio Access to 1 stations Child Services 120 slots for 1 month (4 slots a day) 200 000 RAMS R6 000 + VAT Traditional

Infographic 1 NEWS online ad 1 company R36 000 + VAT

NEWS Adverts on R60 000 Desktop, mobile and app ads media: digital 1 month 300 000 impressions National coverage MiCiti Bus Cape Town 4 community newspapers Community OPTION 2 newspapers R9 460 + VAT R62 155

Postcard size AD 1 colour 2 weeks printing southern 4 mail, Vukani and Tabletalk MiCiti busses Access to 1 week printing for tatler R6 337 + VAT 250 560 print distribution 4 posters on each bus per print run 1 month campaign Child Services Cape Town coverage Exact reach unknown Route not guaranteed Traditional

Infographic 1 NEWS online ad 2 company R34 000 + VAT

NEWS Adverts on R60 000 Desktop, mobile and app ads media: digital 1 month 200 000 impressions 100 000 impressions MiCiti Bus National coverage Cape Town 4 community newspapers Community OPTION 3 newspapers R5 470 + VAT R57 543

Postcard size AD 1 colour 1 weeks printing 4 250 560 print distribution MiCiti busses Access to per print run R6 337 + VAT Cape Town coverage 4 posters on each bus Child Services 1 month campaign Exact reach unknown Route not guaranteed Traditional PAID

Infographic 2 NEWS online ad 1 company R24 000 + VAT Desktop, mobile and app ads NEWS Adverts on R80 000 media: digital 1 month 4 200 000 impressions community National coverage MiCiti Bus newspapers Cape Town R16 411 + VAT 6 MiCiti busses Community OPTION 1 R8 473 + VAT newspapers Postcard size AD 1 colour 3 weeks printing (12 print R71 864 4 posters on each bus runs total) 1 month campaign Radio 250 560 estimated print Exact reach unknown jingles ads distribution per print run Route not guaranteed Cape Town coverage community radio Birth 2 stations Registration 32 slots 120 slots 54 000 RAMS 200 000 RAMS R5 991.50 incl VAT R6 000 + VAT Traditional

Infographic 2 NEWS online ad 2 company R34 000 + VAT

NEWS Adverts on R80 000 Desktop, mobile and app ads media: digital 4 1 month community 200 000 impressions newspapers 100 000 impressions MiCiti Bus National coverage Cape Town R21 881 + VAT

Community Postcard size AD 1 colour newspapers 4 weeks printing (16 print OPTION 2 runs altogether) 250 560 estimated print Radio distribution per print run R77 236 jingles ads Cape Town coverage 6 MiCiti busses R8 473 + VAT Birth 4 posters on each bus 1 month campaign Registration Exact reach unknown Route not guaranteed Traditional

Infographic 2 NEWS online ad 1 company R36 000 + VAT

NEWS Adverts on R80 000 Desktop, mobile and app ads media: digital 4 1 month community 300 000 impressions newspapers National coverage MiCiti Bus Cape Town R21 881 + VAT

Community Postcard size AD 1 colour newspapers 4 weeks printing (16 print OPTION 3 runs altogether) 250 560 estimated print R79 636 Radio distribution per print run jingles ads Cape Town coverage 6 MiCiti busses Birth R8 473 + VAT 4 posters on each bus Registration 1 month campaign Exact reach unknown Route not guaranteed Traditional FREE In adition to the paid media we are confident in utlising our media pool to target journalists in:

Free printed/online media coverage

Community newspapers

Free radio coverage

This would be to distribute a well crafted press release targeted for non-south Africans and book interviews in community radio stations throughout the month of the campaign. Community Langa, , Philippi, Crossroad, New Cross Road, Nyanga East, Site B, Site C,Thembani, , Newspapers TOP 3 Audiences (81,250) NEWSPAPERS THAT TARGET Wynberg, Parkwood, , Retreat, , Fairways, Cafdo Village, 1ST PRINT RUN LARGE Heathfield, Steenberg, Punts Estate, Elfindale, Zeekoeivlei, Coniston Park, Ottery, 13TH/14TH JAN PORTIONS OF Wetton, Ferness, Pelican Park, Montague Gift, Seawinds, Capricorn Park Village, St OUR TARGET Montagues Village, Longvlei, Capricorn Village, Lakeview, Schaopkraal, Turfhall AUDIENCE (50,510) Estate, Marble Flats and Lavender Hill areas.

Blouberg, , , , , Tygerhof, Sanddrift, 202 233 Richwood, Blouberg Strand, Milnerton Ridge, Summer Greens, , collective Sunridge, Flamingo Vlei, West Riding, , Van Riebeeckstrand, Sunset distribution Beach, West Beach, Parklands, Phoenix, Sunningdale, Blouberg Sands, Killarney (70,473) Gardens, Montague Gardens, Sunset Village, Sunset Links, Big Bay, , Century City Residential, Dunoon, Royal Ascot, Brooklyn, Rugby and Paarden Eiland areas.

Observatory, East, Lansdowne, Newlands, Rondebosch, Rosebank, Mowbray, Bishopscourt, Claremont, Sybrand Park, Kenilworth, Pinelands, Kenwyn, Salt River, Woodstock, and areas. *(Cavendish (48,810) Square, Keniworth Shopping centre, Access Park, Howard Centre)

ADDITONAL NEWSPAPER THAT TARGET A PORTION OF OUR TARGET AUDIENCE WHO GO TO THESE AREAS TO WORK Social Budget is... Media

Infographic 1 Infographic 2 R3 000 R3 000

TOTAL R6 000 = This will be split on Facebook and Instagram Access to Birth Child Services Registration Social Access to Birth Media Child Services Registration Audience

Infographic 1 Infographic 2 We have focused on location as we feel this will more likely target those living in thseas Link to web page hosting infographics/information ratehr than interests and Content demographics. We have Information cards/micro graphics from infographic) defined this a bit but focused more on communities where we know a lot of our target Age: 13-65+ Age: 20-40 audience resides. Audience Gender: Female/Male Gender: Female

South Africa: : Cape Town Dunoon (+3 km), Maitland Clinic (+2 km), Bellville Community Health Clinic (+2 km), Mowbray Maternity Hospital (+2 km), Dunoon Clinic (+2 km), Langa Clinic Washington Street (+2 km), Brooklyn Clinic (+2 km), Joe slovo,Milnerton (+3 km), Philippi Clinic (+2 km), Red Cross War Memorial Children's Hospital (+2 km), Wynberg Public Clinic (+2 km), Delft CLinic (+2 km), Cape Town.Phillipi (+3 km), Goodwood Clininc (+2 km), Latitude -34.11 Longitude 18.86 (+2 km) ; Goodwood Western Cape, Western Budget R2000 R2000 Cape, Parow Western Cape, Khayelitsha Western Cape, Maitland Western Cape, Wynberg Western Cape, Khayelitsha Site C Western Cape, Western 860 - 2500 per day 790 - 2300 per day Cape, Khayelitsha T3 V5 Western Cape, Est. Reach Delft Western Cape Based on one ad running for 30 days Based on one ad running for 30 days Social Access to Birth Media Child Services Registration Infographic 1 Infographic 2 Instagram

Instagram will follow a very Content Information cards/micro graphics from infographic) similar taget audiance to (Link to web pages will appear in Bio) Facebook because it is based on location. The only slight difference here is on the Birth Age: 13-65+ Age: 13-40 Registration we have lowered Audience Gender: Female/Male Gender: Female the age on the assumption a younger population are on Instagram.

Content here will focus mostly on micro bit of information as it isnt possibly to put links (only in the Bio)

Budget R1000 R1000

Est. Reach 760 - 2200 per day 780 - 2300 per day Based on one ad running for 30 days Based on one ad running for 30 days Other Private Government mediums Companies Mama Money Department of DoH Comms Remittance Health gional MSF companies Mukhuru Re Comms All free ir, fruit + Clinics 4 companies Ha immunisation aside from Stockists veg CT market clinics Maternity wards printing sh Community Calling Home Fla health workers oval: 45 companies Subject to appr some media Department of local offices, social Greyhound il to posters / Social posts + internal ema International Intercape Development bus + taxi 2,600 DSD staff. manpower Translux ould Social workers Once finalised we sh so spread to MyCiti / Golden ask that it is al Department of Welfare. distribute Arrow Education to ACVV + Child S comms VF Principals VFS VFS Offices Learners neys contacted College Immigration 12 attor Learners Attorneys ed School ch ea nd counsellors r a h Employer 've JC ac e o M ro s forums: SME W t t pp er ms: tact ou ll a ad 5 foru agrees to con wi le ve forums er's Department of Team e ch ha omestic Work t only once w ur e ed Business, IZWI (D Home Affairs DHA Comms bu ch e w lis ong c ina . hospitality, ), PSIRA, SA L are finalised on e f ial Alliance materials or er security, truck I and e m at e Truckers, SB Offices in e should doubl m drivers, cleaners Distanc and w hospitals ck with + domestic SME DHA offices che workers Thanks!