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Grupo Senda Autotransporte, S.A. De C.V. Emisión De Certificados Bursátiles De Corto Plazo Hasta $[100,000,000] ([Cien Millones] De Pesos 00/100 M.N.)

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Grupo Senda Autotransporte, S.A. De C.V. Emisión De Certificados Bursátiles De Corto Plazo Hasta $[100,000,000] ([Cien Millones] De Pesos 00/100 M.N.) SENDA 00116 MEMORÁNDUM DE VENTA CERTIFICADOS BURSÁTILES DE CORTO PLAZO Grupo Senda Autotransporte, S.A. de C.V. Emisión de Certificados Bursátiles de Corto Plazo Hasta $[100,000,000] ([Cien millones] de Pesos 00/100 M.N.) 1. PRINCIPALES CARACTERÍSTICAS DE LA EMISIÓN Emisor Grupo Senda Autotransporte, S.A. de C.V. Instrumento Certificados Bursátiles de Corto Plazo Monto del Programa Hasta $300,000,000.00 (Trescientos Millones de Pesos 00/100 M.N.) Vigencia del Programa 2 años contados a partir de la fecha de autorización expedida por CNBV Clave de Pizarra SENDA 00216 Monto de la Oferta Pública Hasta $ [100,000,000] ([Cien millones] de pesos 00/100 M.N.) Valor Nominal de los Certificados Bursátiles $100.00 (Cien pesos 00/100 M.N.) cada uno Número de Certificados Bursátiles Hasta [0.8] millones de Certificados Bursátiles Calificación Standard & Poor’s: “MxA3” HR Ratings: “HR3” Garantía [Las obligaciones de pago del Emisor bajo los Certificados Bursátiles cuentan con el aval de Multicarga, S.A. de C.V., Transportes Tamaulipas, S.A. de C.V., Transportes del Norte México-Laredo y Anexas, Servicio Internacional, S.A. de C.V. (“TDN”), Servicios T de N, S.A. de C.V. (“STdeN”) y Servicios Especializados Senda, S.A. de C.V. (conjuntamente, las “Avalistas”), todas ellas subsidiarias del Emisor, pero no cuentan con garantía específica alguna. Mediante Asambleas Generales Extraordinarias de Accionistas de TDN y de STdeN, ambas de fecha 31 de diciembre de 2013, se aprobó la fusión de TDN, como sociedad fusionada, en STdeN, como sociedad fusionante. Conforme al convenio de fusión respectivo y la legislación aplicable, la fusión surtirá efectos frente a terceros a los tres meses de la inscripción de los acuerdos de fusión en el Registro Público de Comercio correspondiente] Tipo de Emisión Rendimiento Tasa de Referencia TIIE 28 días + spread Pago de Intereses Cada 28 días Amortización Los Certificados Bursátiles serán amortizados a su valor nominal en la fecha de vencimiento Mecanismo de colocación, asignación Construcción de Libro / Asignación de Tasa Única Modalidad de Asignación: Para la asignación de los CBs no existen montos mínimos ni máximos por inversionista. Los CBs se colocarán a través del mecanismo de construcción de libro y asignación discrecional a tasa única. Asimismo, tanto la emisora como el Intermediario Colocador se reservan el derecho declarar desierta la oferta de los CBs y la consecuente construcción de libro. Destino de los Fondos Capital de Trabajo Fecha de Publicación del Aviso de Oferta* [18] de [octubre] de 2016 Fecha de Cierre de Libro* [19] de [octubre] de 2016 Fecha de Emisión, Cruce y Liquidación* [20] de [octubre] de 2016 Plazo de Vigencia de la Emisión [168] días Fecha de Vencimiento* [6] de [abril] de [2017] Representante Común Monex Casa de Bolsa, S.A. de C.V., Grupo Financiero Monex Intermediario Colocador *Sujeto a la autorización de la CNBV y a las condiciones de mercado al momento de la Emisión. ESTE MEMORÁNDUM DE VENTA ES INFORMATIVO POR LO QUE DEBERÁ DE COMPLEMENTARSE CONSULTANDO LA INFORMACION FINANCIERA Y SUS RESPECTIVOS ANEXOS, MISMO QUE ESTÁ DISPONIBLE AL PÚBLICO INVERSIONISTA A TRAVÉS DE LA PÁGINA DE LA BOLSA MEXICANA DE VALORE MEMORÁNDUM DE VENTA ESTE MEMORÁNDUM DE VENTA ES PARA USO INTERNO EXCLUSIVAMENTE EN EL ENTENDIDO DE QUE NO ES UNA OFERTA DE VENTA DE VALORES Y LA INFORMACIÓN CONTENIDA ESTÁ SUJETA A CAMBIOS Y MODIFICACIONES EN CUALQUIER MOMENTO. SENDA 00116 MEMORÁNDUM DE VENTA CERTIFICADOS BURSÁTILES DE CORTO PLAZO 2. CONSIDERACIONES DE INVERSIÓN 1 Resistente en Situaciones Económicas Complicadas 2 Altos Estándares Operativos 3 Estructura Flexible 4 Compañía con Prácticas Institucionales 5 Fuerte Reconocimiento de Marca 6 Avanzados Sistemas y Logística 3. GRUPO SENDA Con 86 años de experiencia, Grupo Senda (“Grupo Senda” o “la Compañía”) es uno de los principales proveedores de servicios de transportación terrestre de Pasajeros en México, ofreciendo servicios en el Noreste y Centro del país, así como a los estados de Texas, Arkansas, Alabama, Illinois, Louisiana, Georgia, Tennessee, Oklahoma, Kansas, Missouri, Mississippi y las Carolinas en los Estados Unidos de América. La Empresa está basada en Monterrey, Nuevo León y ofrece salidas regulares en más de 250 rutas, llegando a más de 1,000 destinos en 12 estados de la República y 13 estados en los Estados Unidos de América, con un promedio de 2,000 salidas diarias y una flota de alrededor de 750 autobuses. También ofrece servicios dentro de ciudades mediante contratos para el transporte de Personal (empleados y estudiantes) a centros de trabajo y escuelas con una flota superior a los 1,800 camiones. La Compañía maximiza el uso de su flota ofreciendo servicios de Paquetería aprovechando el exceso de capacidad de equipaje en sus rutas de autobuses, así como ofreciendo servicios contratados de fletes mediante los cuales la gente contrata servicios y autobuses para viajes especiales y eventos corporativos. 4. SEGMENTOS DE NEGOCIO Segmento Pasajeros Transporte de pasajeros en México, transporte de pasajeros a EUA (Turimex) y paquetería. Cubre destinos desde la Cd. de México hasta Chicago. Más de 1,000 destinos. 18 millones de boletos / año. 750 unidades. 73% de los ingresos de la Compañía. Participación de mercado promedio de 67% en rutas donde opera. 565 puntos de venta propios y terceros. Oferta de servicios variada (Ejecutivo, Plus, Primera, Ordinario y sub urbano). Cumple con las especificaciones del “US Department of Transportation” para ofrecer servicio internacional a y dentro de los EUA. Mercado cíclico maduro. Segmento Personal Transporte de empleados y estudiantes (escuelas y universidades). Presencia en 8 ciudades y 6 estados en México. 65 millones de pasajeros / año. MEMORÁNDUM DE VENTA ESTE MEMORÁNDUM DE VENTA ES PARA USO INTERNO EXCLUSIVAMENTE EN EL ENTENDIDO DE QUE NO ES UNA OFERTA DE VENTA DE VALORES Y LA INFORMACIÓN CONTENIDA ESTÁ SUJETA A CAMBIOS Y MODIFICACIONES EN CUALQUIER MOMENTO. SENDA 00116 MEMORÁNDUM DE VENTA CERTIFICADOS BURSÁTILES DE CORTO PLAZO 1,803 unidades. 27% de los ingresos de la Compañía. Oferta de servicios (personal, estudiantes y viajes especiales). 250 clientes, incluyendo empresas como Delphi, Denso, Nemak, Wal mart, Whirlpool, entre otras. Mayor cliente representa 6% de ingresos. 5. LISTA DE CONTACTOS Ventas Institucionales Juan Bazaldúa (55) 5033 3205 [email protected] Felipe Gómez Estrada (55) 5033 3362 [email protected] Diana Vargas C (55) 5033 3513 [email protected] Banca de Inversión Alonso G. Nieto Carbonell (55) 5033 3569 [email protected] Miguel Hernández (55) 5033 3233 [email protected] MEMORÁNDUM DE VENTA ESTE MEMORÁNDUM DE VENTA ES PARA USO INTERNO EXCLUSIVAMENTE EN EL ENTENDIDO DE QUE NO ES UNA OFERTA DE VENTA DE VALORES Y LA INFORMACIÓN CONTENIDA ESTÁ SUJETA A CAMBIOS Y MODIFICACIONES EN CUALQUIER MOMENTO. .
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