FOR IMMEDIATE RELEASE
Prophet, a Leading Brand and Marketing Strategy Consultancy, Selects DiamondStream to Implement its BI System
SAN FRANCISCO, CA – May 05, 2014 – Prophet, a leading brand and marketing strategy consultancy, announced today the successful implementation of its new Business Intelligence solution, architected and developed by DiamondStream and built on Birst’s cloud BI technology. DiamondStream is a leader in the marketing analytics industry, has been a Birst client for over 5 years and is also a Champion Birst partner.
“We are very pleased with DiamondStream; they have deep domain expertise, are always proactive and are getting us the results we expect,” said Simon Marlow, CFO/COO of Prophet and an executive sponsor of the project. “We look forward to continuing to work with them to bring improved effectiveness to our decision-making processes through BI.”
In order to gauge project success and optimize internal resource allocation, Prophet regularly reviews project margin and resource utilization analysis. Before implementing the new BI system, this process required several manual steps to collect and de-duplicate finance and timesheet information, reconcile the results and email reports to individual users.
DiamondStream‘s solution for Prophet uses a Birst BI platform that provides a convenient integrated stack of ETL-reporting-dashboard capabilities and hosted cloud environment offering. To automate the data integration and cleansing steps, DiamondStream set up the BirstConnect software, which pulls the source data into the Birst cloud, implemented the date model and developed custom ETL scripts to enhance data quality for the users.
The reports – which previously took at least half a day to prepare manually – are now available to the executive team in a matter of minutes and can be shared within the firm seamlessly. Various ETL, reporting and dashboard features provide access to cleansed data and additional analytics functionality such as the ability to filter client and project profitability based on geo location. The automation features free up Prophet’s analysts to spend more time analyzing the data, understanding key trends and making recommendations for improvement.
“Prophet was a terrific partner on this project. We kept the focus on the most challenging, impactful initial steps and the simplest implementation path. Creating value quickly and then building on the momentum generated is what great BI programs are all about”, says Dean Donovan, Managing Director and Co-Founder of DiamondStream.
Jeani Vance, Prophet’s interim CIO and an executive sponsor of this project, added, “We are very excited about this new BI system. DiamondStream and Birst have added a lot of value to our current analytics infrastructure, both now and into the future.”
About Prophet Prophet is a strategic brand and marketing consultancy with offices around the world, including Berlin, Hong Kong, London and Zurich. The firm helps companies win by delivering inspired and actionable ideas. Prophet has worked with leading brands such as BMW, Cisco, Electrolux, GE, Johnson & Johnson, McDonald's, Siemens, UBS and Zurich Financial on a broad scope of projects in its areas of expertise: brand, marketing, innovation, design, digital and analytics.
1625 Federal Avenue E, Seattle, WA 98102 2149 Powell Street, San Francisco, CA 94133 T : 206.325.4453 E: [email protected] T: 415.722.0262 E: [email protected] www.DIAMONDSTREAM .com
Contact Kathleen Hatfield, PR for Prophet [email protected]
About DiamondStream DiamondStream is a marketing analytics company dedicated to helping your organization accomplish its marketing campaign missions. Leveraging award-winning BI and data technology, we'll help you get your data organized into a warehouse model that will empower you to answer your most pressing business questions. Then we'll build you custom reports and dashboards so you can begin to mine and monetize that data - or we'll enable your business analysts and users to do it themselves. We will also sit down with you one-on-one via strategic analytics-based consulting to help you rethink the way you market today. To find out more, visit our website at www.diamondstream.com, contact us at (206) 325-4453 or continue the conversation with us via social media.
Contact Brian Flynn, Managing Director [email protected] (206).325.4453
1625 Federal Avenue E, Seattle, WA 98102 2149 Powell Street, San Francisco, CA 94133 T : 206.325.4453 E: [email protected] T: 415.722.0262 E: [email protected] www.DIAMONDSTREAM .com