DOCSLIB.ORG

FOR IMMEDIATE RELEASE Prophet, a Leading Brand and Marketing

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
FOR IMMEDIATE RELEASE Prophet, a Leading Brand and Marketing FOR IMMEDIATE RELEASE Prophet, a Leading Brand and Marketing Strategy Consultancy, Selects DiamondStream to Implement its BI System SAN FRANCISCO, CA – May 05, 2014 – Prophet, a leading brand and marketing strategy consultancy, announced today the successful implementation of its new Business Intelligence solution, architected and developed by DiamondStream and built on Birst’s cloud BI technology. DiamondStream is a leader in the marketing analytics industry, has been a Birst client for over 5 years and is also a Champion Birst partner. “We are very pleased with DiamondStream; they have deep domain expertise, are always proactive and are getting us the results we expect,” said Simon Marlow, CFO/COO of Prophet and an executive sponsor of the project. “We look forward to continuing to work with them to bring improved effectiveness to our decision-making processes through BI.” In order to gauge project success and optimize internal resource allocation, Prophet regularly reviews project margin and resource utilization analysis. Before implementing the new BI system, this process required several manual steps to collect and de-duplicate finance and timesheet information, reconcile the results and email reports to individual users. DiamondStream‘s solution for Prophet uses a Birst BI platform that provides a convenient integrated stack of ETL-reporting-dashboard capabilities and hosted cloud environment offering. To automate the data integration and cleansing steps, DiamondStream set up the BirstConnect software, which pulls the source data into the Birst cloud, implemented the date model and developed custom ETL scripts to enhance data quality for the users. The reports – which previously took at least half a day to prepare manually – are now available to the executive team in a matter of minutes and can be shared within the firm seamlessly. Various ETL, reporting and dashboard features provide access to cleansed data and additional analytics functionality such as the ability to filter client and project profitability based on geo location. The automation features free up Prophet’s analysts to spend more time analyzing the data, understanding key trends and making recommendations for improvement. “Prophet was a terrific partner on this project. We kept the focus on the most challenging, impactful initial steps and the simplest implementation path. Creating value quickly and then building on the momentum generated is what great BI programs are all about”, says Dean Donovan, Managing Director and Co-Founder of DiamondStream. Jeani Vance, Prophet’s interim CIO and an executive sponsor of this project, added, “We are very excited about this new BI system. DiamondStream and Birst have added a lot of value to our current analytics infrastructure, both now and into the future.” About Prophet Prophet is a strategic brand and marketing consultancy with offices around the world, including Berlin, Hong Kong, London and Zurich. The firm helps companies win by delivering inspired and actionable ideas. Prophet has worked with leading brands such as BMW, Cisco, Electrolux, GE, Johnson & Johnson, McDonald's, Siemens, UBS and Zurich Financial on a broad scope of projects in its areas of expertise: brand, marketing, innovation, design, digital and analytics. 1625 Federal Avenue E, Seattle, WA 98102 2149 Powell Street, San Francisco, CA 94133 T : 206.325.4453 E: [email protected] T: 415.722.0262 E: [email protected] www.DIAMONDSTREAM .com Contact Kathleen Hatfield, PR for Prophet [email protected] About DiamondStream DiamondStream is a marketing analytics company dedicated to helping your organization accomplish its marketing campaign missions. Leveraging award-winning BI and data technology, we'll help you get your data organized into a warehouse model that will empower you to answer your most pressing business questions. Then we'll build you custom reports and dashboards so you can begin to mine and monetize that data - or we'll enable your business analysts and users to do it themselves. We will also sit down with you one-on-one via strategic analytics-based consulting to help you rethink the way you market today. To find out more, visit our website at www.diamondstream.com, contact us at (206) 325-4453 or continue the conversation with us via social media. Contact Brian Flynn, Managing Director [email protected] (206).325.4453 1625 Federal Avenue E, Seattle, WA 98102 2149 Powell Street, San Francisco, CA 94133 T : 206.325.4453 E: [email protected] T: 415.722.0262 E: [email protected] www.DIAMONDSTREAM .com .
Load more

Recommended publications
  • June 1, 2011 Scott Galloway
    Scott Galloway SCOTT GALLOWAY NYU Stern NYU Stern June 1, 2011 © L2 2011 L2ThinkTank.com Want to know more about your brand’s Facebook IQ? CONTACT US Facebook IS A Moment in Time Every few decades, the prestige industry experiences a seminal the Internet moment where a breakthrough product, channel, or marketing innovation reconfigures the landscape, inspiring a tectonic shift that crowns new winners and laggards. The SUV, premium vodkas, One of eight minutes spent on the Internet is on Facebook.1 theater retail, and print advertising have all expedited a changing The platform’s velocity of adoption is unprecedented, and as it of the guard. We believe we are on the precipice of such a moment, gets bigger, it grows faster, both in number of users and time one that will reward/punish a prestige brand’s stakeholders based spent. If the population of users and per capita consumption each on its “Facebook IQ.” double (aggressive, but doable), then Facebook’s share of the Internet could reach 50 percent. Or put another way, there is a non- Facebook IQ = Shareholder Value zero probability that in the next 36 months a new digital ecosystem could evolve where, simply put, Facebook is the Internet. Our thesis is that competence on Facebook is inextricably linked to shareholder growth in the prestige industry. Key to managing A Leap of Faith and developing a competence is an actionable metric. This study attempts to quantify the Facebook competence of 100 iconic While many prestige brands wait for hard ROI to justify a shift in hu- (Prestige 100®) brands.
    [Show full text]
  • The Memory of Joseph Smith in Vermont
    Brigham Young University BYU ScholarsArchive Theses and Dissertations 2002 American Prophet, New England Town: The Memory of Joseph Smith in Vermont Keith A. Erekson Brigham Young University - Provo Follow this and additional works at: https://scholarsarchive.byu.edu/etd Part of the History of Religion Commons, and the Mormon Studies Commons BYU ScholarsArchive Citation Erekson, Keith A., "American Prophet, New England Town: The Memory of Joseph Smith in Vermont" (2002). Theses and Dissertations. 4669. https://scholarsarchive.byu.edu/etd/4669 This Thesis is brought to you for free and open access by BYU ScholarsArchive. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of BYU ScholarsArchive. For more information, please contact [email protected], [email protected]. ABSTRACT AMERICAN PROPHET NEW ENGLAND TOWN THE MEMORY OF JOSEPH SMITH IN VERMONT keith A erekson department of history master ofarts in december 1905 a large granite monument was erected at the birthplace of joseph smith on the one hundredth anniversary of his birth this thesis relates the history of the joseph smith memorial monument from its origins through its construction and dedication it also explores its impact on the memory of joseph smith in the local vermont and national context I1 argue that the history of the joseph smith memorial monument in vermont is the story ofthe formation and validation of the memory of joseph smith as an american prophet nineteenth century cormonsmormons remembered a variety of individual
    [Show full text]
  • Brand Strategy MKTG-GB.2365.S.30 Spring 2015
    Brand Strategy MKTG-GB.2365.S.30 Spring 2015 Professor: Scott Galloway Class Time: Monday 6:00pm – 9:00pm Class Location: KMC 1-70 Office: Tisch Hall, Room 904 Office Hours: By appointment only Telephone: (917) 567-2841 Email: [email protected] TF: Parsa Sobhani Email: [email protected] TF Office Hours: By appointment only COURSE OVERVIEW This course is based on the teachings and writings of Professor David Aaker, considered the father of modern branding. This semester, we have updated the course and now you are required to purchase only one of Professor Aaker’s seminary works: REQUIRED TEXT: David A. Aaker, Managing Brand Equity, The Free Press, 1991 (MBE) Grades 50% The Brand Strategy Project 50% Class Participation 1. Class discussion and social media influence 2. Two written assignments chosen from four total Assignments Class Project Assignment Assigned Reading #1, 2/9 Twitter submission NO CLASS - HOLIDAY 2/16 #2, 2/23 MBE Chapter 1-2 #3, 3/2 Deliverable #1 Written Assignment #1 MBE Chapter 3-5 #4, 3/9 Deliverable #2 Written Assignment #2 MBE Chapter 6-7 NO CLASS – SPRING BREAK 3/16 #5, 3/23 Deliverable #3 MBE Chapter 9 #6, 3/30 Written Assignment #3 #7, 4/6 Written Assignment #4 #8, 4/13 Meet with TF MBE Chapter 11 #9, 4/20 See provided link #10-12 BATTLE OF THE BRANDS Professor Scott Galloway – Brand Strategy 1 Brand planners/strategists face many challenges, including how to: 1. Create a comprehensive brand architecture that will provide strategic direction; 2.
    [Show full text]
  • Features P.23 Policy P.26 Member News P.32
    INSIGHTThe Journal of the American Chamber of Commerce in Shanghai - Insight March/April 2019 www.amcham-shanghai.org Experts from APCO, CEIBS, Prophet, IT Consultis, China Skinny and Daxue Consulting weigh in on China strategy: From consumer marketing and crisis management to digital transformation and localization strategy. P.5-22 POLICY P.26 FEATURES P.23 Cybersecurity expert Samm Sacks MEMBER NEWS P.32 Why getting enough sleep is Q&A with James Chou, chair of the on China’s data policy and business essential to one’s well-being Tech and Innovation Committee implications Join our WeChat: FEATURES INSIGHTThe Journal of the American Chamber of Commerce in Shanghai - March/April 2019 AMCHAM SHANGHAI President KER GIBBS FEATURES VP of Administration & Finance HELEN REN 05 Crisis Management in the New Era of China VP of Operations Strategies businesses can adopt to navigate geo-political and geo-economical complexities SHILPI BISWAS 08 How Do Chinese Consumers Spend? Directors Professor Yi Xiang of CEIBS on spending trends and China market strategy Committees JESSICA WU 12 Content Strategy: A New Type of Advertising or a New “Product” Category? An exploration of what exactly content strategy entails Communications & Publications IAN DRISCOLL 15 How to Deploy an OmniChannel Strategy Government Relations & CSR Steps to take in creating a winning omnichannel strategy VEOMAYOURY "TITI" BACCAM Horizontal Skyscrapers to Consumer Products 18 Trade & Investment Center The need to truly localize in China LEON TUNG 20 Achieving Harmony Localization
    [Show full text]
  • Prof. Scott Galloway Speaker Profile
    Prof. Scott Galloway Founder & Chairman of L2 Inc, Professor of Marketing CSA CELEBRITY SPEAKERS Scott Galloway is Founder and Chairman of L2 Inc, a business intelligence firm that benchmarks digital performance of consumer brands. He is also a Clinical Professor at the NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing. He was elected to the World Economic Forum's 'Global Leaders of Tomorrow'. "One of the world's 50 best Business School Professors" En detalle Idiomas Scott is also the founder of Firebrand Partners, a firm that has He presents in English. invested more than $1 billion in U.S. consumer and media companies; Red Envelope, an internet-based consumer gift ¿Quiere saber más? retailer (2007 revenues: $100 million); and Prophet, a brand Llámenos o envienos un e-mail para saber exactamente lo que el strategy consultancy that employs 400 professionals across the puede aportar a su evento. United States, Europe and Asia. He advises several New York-based tech start-ups and has served on the boards of ¿Quiere contratarlo/la? directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Simplemente llámenos o envíenos o e-mail. Detalles más abajo. Company (NYSE: NYT), Gateway Computer, and UC Berkeley's Haas School of Business. Publicaciones Qué le ofrece 2017 The Four: The Hidden DNA of Amazon, Apple, Facebook and Google Professor Galloway has an inspiring agenda on thought leadership, next-level growth strategies, and the latest eCommerce insights, as well as unique networking and collaboration opportunities. Cómo presenta Scott's high content tailored presentations are always well received.
    [Show full text]
  • Brand Portfolio and Brand Architecture in Single Brand Companies
    How can single-brand companies utilise brand portfolio and architecture to maximise Brand Portfolio and business results? Brand Architecture in While many multi-brand companies such as Unilever or RBS have traditionally been more aware of the Single Brand Companies benefits that come from optimising their brand portfolio and architecture strategies, we believe that these concepts and practices are just as important Top marketers are increasingly concerned with for single-branded companies like AT&T and IBM. brand architecture and brand portfolio strategy due Single-brand companies can apply the same theories to increasing: M&A activity creating vast, complex and techniques to strategically develop and present and overlapping portfolios; technology convergence a product and sub-brand portfolio in which offers blurring the lines between product types and changing can be bundled and presented in a way that is more the way customers think about and shop the category; relevant and clear for customers. This approach and cost pressures making it increasingly difficult for ultimately maximises business results. companies to support large numbers of products and Case Study: AT&T brands. In 2001, AT&T’s flagship “Managed Services” division What is the difference between brand portfolio was facing falling sales. It had over 12,000 offerings, and brand architecture? the majority of which were sold to customers under The two terms are often misunderstood and so the AT&T “Managed Services” brand. At this time, clarification can often help demystify the meaning two major problem areas became apparent: (i) both and importance of each concept. Brand portfolio customers and the sales force were confused by strategy aims to maximise market coverage and AT&T’s vast and complex offering, and (ii) customers minimise brand overlap through the effective creation, perceived AT&T as a “ports & pipes” product deployment, and management of multiple brands company rather than a company capable of providing within a company.
    [Show full text]
  • Religion and Nature in North America (Rel 3103), Spring 2019 Prof
    Religion and Nature in North America (Rel 3103), Spring 2019 Prof. Erin Prophet [email protected] Meeting Time: T7 (1:55-2:45 p.m.)/R7-8 (1:55-3:50 p.m.) Meeting location: Matherly 2 Office Hours: M, W 4-5 p.m.; Tu 3-4 p.m. Office: Anderson Hall 130 Whenever the light of civilization falls upon you with a blighting power…go to the wilderness…Dull business routine, the fierce passions of the market place, the perils of envious cities become but a memory….The wilderness will take hold of you. It will give you good red blood; it will turn you from a weakling into a man….You will soon behold all with a peaceful soul. —George S. Evans, 19041 Surfing is magic, riding liquid echoes of cosmic energy at the wild fringes of continents. Drew Kampion, Stoked!2 1 Cited in Nash, Wilderness and the American Mind, p. 141 2 Cited in Taylor, Dark Green Religion, p. 121. Syllabus: Religion and Nature in North America 2 Prof. Erin Prophet Brief Course Description: From the first contacts between Europeans and indigenous peoples, the North American continent inspired new ways of thinking about religion and nature. This historical survey explores ways in which the relationship between these two ideas has changed over time. It examines the influence of scientific developments, transformed ecosystems, and shifting values on faith traditions, indigenous religion, and an emerging scientific nature religion. Find out how Romanticism, Transcendentalism, Darwinism, the Gaia hypothesis, Asian religion, environmentalism, and even surfing culture have contributed to new religious and spiritual sensibilities.
    [Show full text]
  • CG Petsky Prunier Advises Global Digital and Brand Strategy Consulting Firm Prophet on Its Growth Financing from Gladstone and Comerica
    CG Petsky Prunier Advises Global Digital and Brand Strategy Consulting Firm Prophet on its Growth Financing from Gladstone and Comerica CG Petsky Prunier is pleased to announce it has advised Prophet, a leading global digital and brand strategy consulting firm, on its growth financing from Gladstone Capital and Comerica Bank. Prophet’s unique consulting model helps clients unlock uncommon growth through marketing, brand, experience, innovation, and organization and culture capabilities. The firm operates differently from other consultancies, blending insight, strategy, and creativity with an optimistic yet pragmatic approach. Prophet has won awards globally for its work, including being cited as one of Forbes’ “Best Management Consulting Firms” for the past three years. Prophet has partnered with some of the world’s most successful companies, including Bank of East Asia, Cathay Pacific Airways, Chick-fil-A, Electrolux, Emart, Encompass Health, Formula E, Gatorade, GE, Marriott, Novant Health, Target, T- Mobile, and UBS, among others. With twelve global offices and more than 400 experts in marketing, innovation, digital, and design, the firm brings together the right people with the right experience to solve its clients’ business challenges. The growth financing will be used to fund future acquisitions and for general corporate purposes. In March, Prophet acquired Springbox, a leading digital agency headquartered in Austin, Texas. The combination of Prophet’s customer insight, management consulting, innovation, and design capabilities with Springbox’s digital strategy, digital experience, and demand generation capabilities uniquely positions the firms to bridge the gap between strategy and execution to deliver end-to-end solutions that drive digital marketing excellence.
    [Show full text]
  • Prophet Brand Relevance Index™
    Prophet Brand Relevance Index™ The most RELEVANT brands in China prophet.com prophet.cn Brands consumers can’t live without = RELEVANCE prophet.com prophet.cn Contents 3 At Prophet, we believe that Introduction 3 the strongest brands are the The Top 50 Brands ..................................................5 Defining Relevance ................................................21 ones that are relentlessly Themes ..................................................................24 relevant and make a difference Industry leaders .................................................... 30 in consumers’ lives. Methodology .........................................................33 Contact 37 We surveyed over 10,000 consumers on 279 brands across 27 industries to develop our brand relevance ranking index. 4 Following are the top 50 most relevant brands ranked by Chinese consumers. The brands were The Top 50 Brands selected for inclusion in the survey based on contribution to Chinese households. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 5 The Top 50 Brands We surveyed over 10,000 consumers about 279 brands The Top 50 Brands 6 #1 ALIPAY Your go-to DIGITAL WALLET It is no surprise that Alibaba’s payment platform takes the crown for brand relevance. From online purchases and grocery shopping to giving your friends no excuse but to pay you back (only a few taps to transfer funds on the app), Alipay has revolutionized the concept of digital money management. Owning the lion’s share of 70% of China’s mobile payment market in 2015, Alipay has 450 million active users (1.5 fold of the US population) and averages 175 million transactions daily1.
    [Show full text]
  • Oral Statement & Prophesies of Prophet Noble Drew
    ORAL STATEMENT & PROPHESIES OF PROPHET NOBLE DREW ALI *267 Statements of Sheik Shariff Abdul Ali (Prophet Noble Drew Ali) 1. The Holy Prophet Noble Drew Ali told the Moors, "I brought you everything it takes to save a nation take it and save yourself." When He said that, the Prophet was holding up a Holy Koran of the Moorish Science Temple of America and a Questionnaire to show us the books we need to save ourselves with. 2. The Holy Prophet told the Moors, "Children, you are at home, and the European is 5,000 miles from home, and he is going to have to take some water". Reported by Bro. O. Payton-Bey, Temple 25, Detroit, Michigan. 3. Bro. I. Cook-Bey and other Moors said The Holy Prophet said, "My good Moors are going to live." 4. The Holy Prophet said, "I am going to stop the European from thinking, and start you (The Moors) to thinking for your own good." 5. Sister A. Brown El of Temple 25 said that the Holy Prophet said, "If you got people in the South, get them out, because that is where destruction is going to start." 6. The Holy Prophet told The Moors, "For the various lynchings and murders that were committed in the South; the South is going to have to pay off, and pay off in blood." 7. Bro. J. Foster-Bey of Temple 4 and 25, Holy Prophet said, "Every word that I speak is spirit, and you Moors had better heed." (That is give it attention, obey).
    [Show full text]
  • 7 Ways Healthcare Organizations Can Innovate the Patient Experience
    7 Ways Healthcare Organizations Can Innovate the Patient Experience Industries and categories across the board have upgraded the customer experience, and it’s time for healthcare to catch up. Contents Introduction 2 Convenience 3 Customization 5 Ease 8 Connectivity 10 Empathy 13 Motivation 15 Empowerment 17 Conclusion 20 About Prophet We believe there is a better way to grow and have created a next generation consultancy to deliver on that belief. So, what do we mean by “better”? Better is about unlocking growth and becoming better as an individual or as an organization. It means better customer experiences, better engagement, better design, and better answers on how to win. www.prophet.com 41% of those surveyed believe the healthcare system is more concerned about money than people’s well-being. Introduction Industries and categories across the board have upgraded the customer experience …and it is time for healthcare to catch up. Today you can… …browse real estate online, compare prices, and analyze lending rates in seconds …book an entire vacation in minutes, and instantly download boarding passes to your phone …track your pizza from order, to baking, to delivery (and who’s responsible at each step) Yet, in healthcare you… …have to decode insurance plans to determine the best one for you and your family …wait days, weeks, and even months to have certain procedures done …receive bills months after a visit, explaining what didn’t get covered Prophet conducted a nationwide survey to better understand key needs in healthcare. We found: 35% feel “doctors largely provide an impersonal service and have no time for their patients.” 40% fear the lack of clarity and transparency in healthcare.
    [Show full text]
  • PROPHET STRATEGY INTERN (SUMMER) Position Description
    PROPHET STRATEGY INTERN (SUMMER) Position Description ABOUT PROPHET Prophet is a global brand and marketing consultancy. We help leading companies win by delivering inspired and actionable ideas. We have worked with such preeminent clients as BMW, McDonald’s, Marriott, Cathay Pacific, and Johnson & Johnson on a broad scope of projects in our areas of expertise: brand, marketing, innovation, design, digital, and analytics. More specifically, we help our clients improve impact and reputation through: Relevant branding and go-to-market strategies A deeper understanding of what drives ROI and brand value Compelling visual identities, branded environments, and customer experiences Engaging digital strategies and customer experiences Enhanced brand management, marketing, and innovation capabilities New products, services, and experiences The firm is widely recognized for making numerous contributions to the science and knowledge of branding and marketing strategy, as captured in books by David Aaker, Scott Davis, and Michael Dunn, including Brand Relevance, The Shift, Spanning Silos, Building Strong Brands, Brand Portfolio Strategy, Building the Brand-Driven Business, and Brand Asset Management. More recently Andy Stefanovich published a best-selling book focusing on innovation – Look at More Stuff. Our Partners are sought after thought leaders and experts, with their viewpoints regularly appearing in such media as Advertising Age, CNBC, CNET, Forbes, Harvard Business Review, Marketing, Marketing Week, among others. Prophet has over 300 employees; they come from diverse backgrounds in advertising, consulting, academics, and industry positions as brand and marketing executives. This enables Prophet to bring strategy and imagination to our clients’ most difficult challenges. We currently maintain offices in Atlanta, Berlin, Chicago, Hong Kong, London, New York, Richmond, San Francisco, and Zurich.
    [Show full text]