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WHAT IS START-UP?

START UP is a television program that offers its viewers an up-close and personal look into the world of the modern American entrepreneur. As complicated as starting a business may seem, START UP attempts to demystify the process by sharing the real life experiences of average Americans who are taking control of their own destiny. With a hip, modern style and a unique approach to traditional interview-based television, START UP is a truly original show that intends to inspire, educate and entertain viewers in a way that is neither dramatized nor exaggerated. It offers a sense of integrity that the producer’s feel is missing in mainstream reality television today. Start Up Season One, sponsored by General Motors, American Express and Walsh College, began airing on September 16, 2013 with a very strong national carriage. The show is airing in over 50% of U.S. households and is expected to reach over 80% of U.S. households by January 2014. With several markets waiting to schedule the program in a prime- time position in January, the show is being very well received by PBS (PTV) Program Directors all over the country. The carriage numbers we’ve received are rare for a first season program, and we are expecting to only increase our carriage into Season 2 and 3. As we are committed to an initial 3 year broadcast contract, we will embark on production of Season 2 on February 1, 2014. We appreciate the continued support of our program and look forward to being able to provide you mass exposure both on-air and online to further the message of your high quality brand.

“The series is timely with our present economy and plays upon the ‘American Dream’ with hip edginess to it...The story telling in the is excellent...”

Jeff Forster, Sr. Vice President of Production PBS | Detroit Public TV Start Up Mountain Bike Park” a place for anyone from amateurs to professionals to enjoy ZOMBIES, PICKLES AND CHEESE OH MY! biking year round. Gary and the crew travel to Milwaukee to meet with the “Gouda Girls” to find out how they started an award winning grilled Start Up cheese food truck, then they head to Never Dessert your Fellow Man! Detroit to talk to “McClures Pickles”, who Gary and the crew travel to Pittsburgh started a pickle company who went from to meet with Josephine, who started “La the farmers market to a global brand, and Dorita,” a new brand of dulce de leche, last, they stop by Pittsburgh to meet with moving her grandmother’s secret recipe “House of the Dead”, a zombie store that to shelves around the country. Then they has customers dying to buy some zombie head to Washington, DC to speak with swag. Cynthia, the owner and artist of “Cirque Du Rouge,” who’s taking the artistry and Start Up EPISODE 2 tradition of tattoos design to a new level. And last, they venture over to Chicago to Two Girls, a Guy, and a Pizza Tour! meet with Ethan and Desiree, the founder Gary and the crew start in Chicago to of Give Forward, an online fundraising site meet with John, who created “Chicago that aims to help with medical expenses. Pizza Tours”, a business that’s taking a bite out of Chicago. Then they head to Pittsburgh to meet with Lori and Start Up Marybeth, the who started the new, hip Workin Like a Hot Dog! youth clothing line “Yo Bro”, apparel Gary and the crew head to Indianapolis for little dudes! And last, they swing by to chat with Bev, who started Happy Dog Milwaukee to meet with Tim, the seasoned Hotel and Spa, a pet facility that’s provides contractor and designer who built the high-standard care for man’s best friend. “Iron Horse Hotel.” Then they travel to Cleveland to meet with Al “Bubba” Baker, NFL player turned restaurateur, who began “Bubba’s Q,” a Start Up family restaurant with a lot of heart and Plant Your Feet on the Ground! some very unique ribs. And last, they trek Gary and the crew travel to Pittsburgh over to Detroit to speak with Roger, who to talk to John, the creator of “Pittsburgh created “Train Like A Savage,” a no-holds- Paragliding”, a new business that’s really barred workout regime that’s mental and taking flight for Pittsburgh tourism. Then physically challenging its devotees. they head to Chicago to meet with Brock and Prosper, who start “Vivid Braille” a Start Up new retail clothing store with a creative twist. And last they swing by Indianapolis Newalk a Mile in Their Shoes! to talk to Colin, who invented “The Gary and the crew head to Detroit to Garden Tower Project”, and new way of talk to Tawny, who started “Pink Pump,” growing fresh organic vegetables. a trendy boutique that’s dressing and accessorizing fashionista throughout southeast Michigan. Then they make Start Up their way to Milwaukee to meet with Break Away and take a vacation Ian and Jason, who created “Newaukee,” Gary and the crew are heading to a social media site that’s helping young Brooklyn, New York to talk to Monique, professionals to connect and explore all who began “Akwaaba”, a unique bed that Milwaukee has to offer. And last they and breakfast that’s getting rave reviews. venture to Chicago, to chat with Chastity, Then they travel to Indianapolis to speak the founder “Urban Fit Clubs,” a network with Heather, who started “Retro 101,” that provides its members with access Indiana’s first fashion boutique on wheels. to a number of Chicago’s best boutique And last, they swing by Milwaukee to fitness studios. meet with Ray, who created “Rays Indoor Start Up Start Up EPISODE 11 Andy Warhowl’s Kitchen! The salad of John And Yoko Gary and the crew travel to Washington, Gary and the crew travel to Cleveland, DC to meet with Ethel, who started to chat with Vince, who opened “Gotta “Doggie Washerette,” a self-service dog Groove Records,” a one-shop-shop vinyl wash that aims to meet the convenience production factory. Then they head to needs of urban pet owners. Then, they Detroit to meet with Suzanna of Simply make their way to Chicago to visit Suzanna, a natural food company that with Nick, who began “Real Kitchen,” offers a medley of sweet and savory a gourmet carry-out restaurant that granola treats. And last, they swing by prepares home-style meals with high- Washington, DC, to meet with speak quality ingredients. And last, they head with Noah, who created “Feastly,” a over to Cleveland to talk to Jason, who networking site that’s uniting foodies started “Cleveland Art,” a workshop that across the world. repurposes industrial pieces into custom furniture feature cutting-edge designs. Start Up EPISODE 12 Start Up You are so Goudaful, to me Gary and they crew head to Washington, Pack Only What You Kneed! DC, to talk to Carolyn, who started Gary and the crew venture to NYC, to “Righteous Cheese,” a shop that is all speak to Helen, who, with the help of about pairing good food, good drinks and her two sons, created ‘Lo & Sons,” a line good company. Then they travel to NYC of stylish and practical carryall handbags to meet with Constance, the founder of and travel totes. They, they head to “Hot Girls Pearls,” a line of fashionable Detroit, to visit Robert and Sherri of accessories that are keeping women “Detroit Mercantile,” a boutique for cool. And Last, they venture to Detroit, the urban pioneer offering a collection to speak with Burkey, a craftsman who of new and vintage local items. And last, began “Four Chamber Forge,” a brand they travel to Milwaukee, to chat with that features a variety of one-of-a-kind, Judi, who started “It’z My Party Cakery,” handmade wood and leather creations. a family owned and operated bakery that knows how to sweeten any celebration. Start Up EPISODE 13 Start Up EPISODE 10 It looks good on you Please Don’t Feed the Monsters, Gary and the crew travel to Washington, DC, to meet with Roger and Bryan, the They are Already Stuffed! founders of “Pleasant Pops,” a brand Gary and the crew venture to of paletas, a traditional Mexican frozen Chicago to speak with and Chao, treat, that come in over 100 flavors who opened “Union Street Sushi + and are made from ingredients that Barbeque Bar,” where patron dine on are locally sources. They then head to Japanese-influences cuisine with an Ferndale, Michigan, to speak with Jake, East-meets-West flair. Then they travel who created Livio Radio, an internet to Cleveland, to meet with Mike and radio product that helps make listening Bryan, the founders of “e-funeral,” a to online music simple. And last, they site that’s transforming the way funeral swing by Detroit to chat with Phil, arrangements are made. And last, they who started “Doejo,” a digital agency head over to Indianapolis, to visit that’s helping startups and brands build with (Name), who started “Promise momentum. Monsters,” a toy company that’s spreading kindness with every monster that leave their shop. PRESS CREATOR & HOST

Similar to the individuals featured in START UP, show creator and host Gary Bredow is himself an entrepreneur. While working at various corporate jobs after college, Gary always dreamt of owning his own business. After years of hard work and dedication, he is now the co-owner of a production studio in Downtown Detroit that specializes in television, film and multi-media production. The idea for START UP came as a way for Gary to “pay-it-forward” to people around the country that have also felt unfulfilled in their career and dreamt of someday being their own boss. “Maybe hearing the stories directly from the people who have actually done this will create a spark of inspiration that will help people find the courage to chase their dreams as well” says Bredow. “I believe that this is the age of the entrepreneur, and as job security has increasingly become a thing of the past, we have no choice but to become self-reliant. Small business is the foundation of growth in America, and it starts with one person, with one vision.”

TECHNICAL SPECS START UP (13 x 30 HD) Keywords and Tags #startupusa, #rebuildingamerica, small business, entrepreneurship, inspiration, Made in USA Production Co-Produced by Parliament Studios Inc. and Big Bang Detroit

Contact Jenny Feterovich 248-739-6197 cell, [email protected] Social

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