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PRESS Contact: George W. Ivie, CEO INFORMATION 212-972-0300 [email protected]

MEDIA RATING COUNCIL (MRC) NAMES ITS 2011-12 EXECUTIVE COMMITTEE AND ELECTS BILLY McDOWELL, RAYCOM MEDIA, TO BOARD CHAIRMAN * * * * * * THE MRC HAS EXPANDED ITS MEMBERSHIP ROSTER TO 122 ORGANIZATIONS * * * * * *

New York – January 5, 2011 At its December annual meeting, the MRC Board of Directors elected a new Executive Committee for 2011-12. Those named to the Executive Committee, all having a two year term, are:

Chairman of the Board of Directors: Billy McDowell, Raycom Media Television Committee Chair: Matthew Ross, Hearst Television Internet Committee Chair: Dan Murphy, Univision Interactive Media Radio Committee Chair: Kim Vasey, GroupM Print Committee Chair: Helen Katz, Starcom MediaVest Group Out-of-Home Committee Chair: Cindy Rosenblum, Horizon Media

In addition, Doug Pulick, National CineMedia, LLC, who has served as Board Chairman for the past two years, will remain on the Executive Committee in an Ex-Officio capacity and George Ivie as CEO/Executive Director of MRC fills the remaining seat.

“With media consumption becoming more portable via an ever burgeoning array of non- traditional delivery systems, the MRC will continue to have a busy time of reviewing/auditing the unprecedented methodological challenges faced by today’s media measurement companies,” said Doug Pulick, outgoing Board Chairman. “As a longstanding member of the MRC, I am grateful to them for all their contributions in helping so many media research companies, both here and abroad, maintain their high performance standards. I wish Billy McDowell much success and good luck in his coming tenure as MRC Chairman.”

George Ivie, CEO of the MRC said, "I extend my congratulations to the new members of our leadership team. I am confident this group will continue to ensure the MRC's focus on seeking compliance with our standards, increasing the quality of research products in the marketplace and achieving full disclosure of research methodologies and service performance. We are faced with an increasing list of new, innovative products requesting accreditation, and we expect the next two years to be challenging, requiring innovation and new assessment approaches to enable effective accreditation decisions."

The MRC’s current members, representing the most participating organizations in its nearly 50- year history, include: MRC Press Release January 5, 2011 2011-12 Executive Committee Page 2

4A’s FOX Sports A&E Television FOX Television Stations ABC Networks Galavision Cable Networks ABC Owned TV Stations Gannett Broadcasting Allbritton Communications Google American Urban Radio Networks Hachette Filipacchi Magazines Anheuser-Busch Hearst Publications AOL Hearst Television Assn. of Hispanic Advertising Agencies Horizon Media Assn. of Magazine Media (MPA) Initiative Media AT&T Mobility Inner City Broadcasting Barrington Broadcasting Interactive Advertising Bureau (IAB) Belo Corporation Lifetime Television Bonneville International Corp. LIN Media Cable Advertising Bureau (CAB) Lincoln Financial Media Carat USA MAGNA Global CBS Corporation Media General CBS Interactive Media Management Inc. (MMI) CBS Radio MediaCom CBS Television Stations Mediaedge:cia Clear Channel MediaVest Comcast Networks Meredith Broadcasting Group Comcast Spotlight Meredith Corporation Condé Nast Microsoft Cox Media Group (Radio) Microsoft Atlas Cox Media Group (Television) MindShare CoxReps MSNBC CW Television Network MTV Networks Dial Global National Association of Broadcasters (Radio) Discovery Communications National Association of Broadcasters (TV) Disney National CineMedia, LLC Dispatch Printing Co. National Public Radio (NPR) DRAFTFCB NBC Television Networks Emmis Broadcasting NBC Television Stations ESPN NBC Universal E.W. Scripps NCC Media Facebook New Jersey Broadcasters Association Fisher Broadcasting New York Times Forbes Newspaper Association of America (NAA) FOX Broadcasting OMD FOX News Channel PARADE

MRC Press Release January 5, 2011 2011-12 Executive Committee Page 2

PBS Televisa de S.A. Pfizer Television Advertising Bureau (TVB) PHD USA Time Warner Post–Newsweek Time Warner Cable Premiere Radio Networks Tribune Broadcasting Press Communications Turner Broadcasting Procter & Gamble TV Azteca Radio Advertising Bureau (RAB) Unilever Radio One United Stations Radio Networks Radio Research Consortium (RRC) Universal McCann Rainbow Ad Sales Univision Rainbow Media Univision Interactive Media Raycom Media Univision Radio Saga Communications USA Weekend Scripps Networks Wall Street Journal Starcom MediaVest Group WAPA TV/Televicentro of Puerto Rico Sunbeam Television Corp. The Weather Channel TargetCast TCM Yahoo! Telefutura Network YuMe Telemundo Zenith Media

About the MRC: The MRC is a non-profit Industry association established in 1964 composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 50 research products are audited by the MRC. For more information on the MRC or becoming a member of MRC, please visit www.mediaratingcouncil.org.