CHILCOTIN CENTRAL COAST DESTINATION DEVELOPMENT STRATEGY APE LAKE Photo: Kari Medig DESTINATION BC Seppe Mommaerts MANAGER, DESTINATION DEVELOPMENT Jody Young SENIOR PROJECT ADVISOR, DESTINATION DEVELOPMENT
[email protected] CARIBOO CHILCOTIN COAST TOURISM ASSOCIATION Amy Thacker CEO 250 392 2226 ext. 200
[email protected] Jolene Lammers DESTINATION DEVELOPMENT COORDINATOR 250 392 2226 ext.209
[email protected] MINISTRY OF TOURISM, ARTS AND CULTURE Amber Mattock DIRECTOR, LEGISLATION AND DESTINATION BC GOVERNANCE 250 356 1489
[email protected] INDIGENOUS TOURISM ASSOCIATION OF BC 604 921 1070
[email protected] CHILCOTIN CENTRAL COAST | 2 TABLE OF CONTENTS EXECUTIVE SUMMARY ...........................................................................1 6. A DISTINCTIVE DIRECTION ..........................................................30 a. Distinctive Destination for the Chilcotin Central Coast a. Vision b. Distinctive Direction for the Chilcotin Central Coast b. Goals c. Guiding Principles for Destination Development II. ACRONYMS ...........................................................................................5 d. Motivating Experiences 1. FOREWORD AND ACKNOWLEDGEMENTS..............................7 e. Development Themes 2. INTRODUCING THE STRATEGY .....................................................9 7. STRATEGY AT A GLANCE ................................................................38 a. Program Vision and Goals 8. STRATEGIC PRIORITIES .................................................................