Conference Program Day 01 : Tuesday, 07Th October 2014 Start End Bougainvillea 07.45 A.M

2nd International Conference on Hospitality and Tourism Management - 2014 07th- 08th October Galadari Hotel, Colombo, Sri Lanka

Conference Program Day 01 : Tuesday, 07th October 2014 Start End Bougainvillea 07.45 a.m. 08.30 a.m. Conference Registration Inauguration Session 08.30 a.m. 08.45 a.m. National Anthem and Lighting the Oil Lamp

Welcome address by the Conference Co-Chair Prof. Sarath Kotagama (Head of the Environmental Science Department, 08.45 a.m. 08.55 a.m. University of Colombo, Sri Lanka.)

Speech by Conference Program Chair Mr. Isanka P. Gamage (Director- The International Institute of Knowledge 08.55 a.m. 09.05 a.m. Management (TIIKM), Sri Lanka)

Guest of Honor Speech Hon. Lakshman Yapa Abeywardena (Minister of Investment Promotion, 09.05 a.m. 09.10 a.m. Democratic Socialist Republic of Sri Lanka)

Chief Guest Speech Hon. Basil Rajapaksa (Minister of Economic Development, Democratic 09.10 a.m. 09.20 a.m. Socialist Republic of Sri Lanka)

Presenting the 1st copy of the book titled as "She is mine - How to win the hearts of Chinese tourists?" to Hon. Basil Rajapaksa.

09.20 a.m. 09.40 a.m. Launching a website named as "www.srilankaeconomy.com" by Hon. Basil Rajapaksa

ICOHT 2014 Exhibition declared opened by Hon. Basil Rajapaksa

09.40 a.m. 10.15 a.m. Conference Photograph & Morning Refreshment

Keynote forum

. . Ms. Zoritsa Urosevic (Head, International Relations and Resource

.M 10.15 a.m. 11.00 a.m.

Mobilization, World Tourism Organization.) P.M

10.15A 12.30 1

Prof. Sarath Kotagama (Co-chair ICOHT 2014, Head of the Environmental 11.00 a.m. 11.45 a.m. Science Department, University of Colombo, Sri Lanka.)

Dr. Chandi Jayawardena (Co-chair ICOHT 2014, Principal – Chandi J. 11.45 a.m. 12.30 p.m. Associates Inc. Consulting, Canada)

12.30 p.m. 01.30 p.m. Networking Lunch

Keynote forum continue.....

Ms. Catalina Etcheverry (Consultant, Tourism and Environment . 01.30 p.m. 02.15 p.m.

Programme, United Nations Environment Programme (UNEP).) P.M

"Sustainable Tourism: Integrating Sustainability in Tourism Policies & 45

. Operations"

3 0

. 02.15 p.m. 03.00 p.m. Mr. Hiran Cooray (Chairman – Jetwing Group, Sri Lanka)

P.M “Sustainability: A Heartfelt Commitment”

Dr. David Ermen (Manager for hotel & tourism projects – Lodging & Tourism 01. 03.00 p.m. 03.45 p.m. Clients Group, PwC Switzerland. Lecturer in Service Management.) "Hotels' responses to online reviews"

03.45 p.m. 04.15 p.m. Evening Refreshment Keynote forum continue.....

04.15 p.m. 04.45 p.m. Dr. D.A.C Suranga Silva (Scientific Committee chair ICOHT 2014, Coordinator, Master of Tourism Economics and Hotel Management (MTEHM), University of Colombo, Sri Lanka) TECHNICAL SESSION 1 : SUSTAINABLE DEVELOPMENT (i)

Chaired by Dr. Chandi Jayawardena (Co-chair ICOHT 2014, Principal –

. Chandi J. Associates Inc. Consulting, Canada) P.M

4  . Dr. Robert Wimmer (GrAT-Center for Appropriate Technology,

05 Vienna, Austria)

. 04.45 p.m. 05.05 p.m. Zero Carbon Resorts Success in the Philippine Tourism Sector

P.M  Assoc. Prof. Miyamoto Setsuko (Faculty of Arts and Sciences

45 Sagami Women’s University, Japan)

04. Advocating, serving and educating: Multiple roles of medical 05.05 p.m. 05.25 p.m. interpreters in cosmetic surgery in Thai Private Clinics/Hospitals

 Mr. S. Yoharajan (Provincial Planning Secretariat, Northern Provincial Council, Jaffna, Sri Lanka) 05.25 p.m. 05.45 p.m. Improving indigenous medicinal tourism in the Northern Province by using Information and Communication Technology as a tool

07.00 p.m. Conference Gala Dinner & Cultural Show

onwards @ Galadari pool side - Hosted by Switch Asia & TIIKM

Day 02 : Wednesday, 08th October 2014 Start End 08.30 a.m. 09.00 a.m. Bougainvillea Plenary Speech: Prof. UEK Dr hab. Jadwiga Berbeka (Department of Tourism, Faculty of Management, Cracow University of Economics, Poland.) " Implementation of knowledge intensive business services by meeting industry in KRAKOW as the solution for contemporary challenges"

Bougainvillea TECHNICAL SESSION 2: TOURISM POLICY, PLANNING AND GOVERNANCE

Chaired by Prof. UEK Dr hab. Jadwiga Berbeka (Department of Tourism,

Faculty of Management, Cracow University of Economics, Poland.)

. M

.  Ms. Malmi L. Wickramaratne (Department of Industrial A 09.00 a.m. 09.20 a.m. Management, University of Kelaniya, Sri Lanka)

Discovering the accommodation preference of Sri Lanka inbound 10.00

- tourists: Coastal region

A.M.  Ms. Zilmiyah Kamble (School of Hospitality, Tourism and Culinary

09.20 a.m. 09.40 a.m. Arts, Taylor’s University, Malaysia) Reinforcing social cohesion in a post-war destination via tourism 09.00

 Mr. C. Hettiarachchi (University of Colombo School of Computing, Sri Lanka) 09.40 a.m. 10.00 a.m. Forecasting tourist arrivals in Sri Lanka

Tulip TECHNICAL SESSION 3 : COMMUNITY ENGAGEMENT Chaired by Dr. D.A.C Suranga Silva (Scientific Committee chair ICOHT 2014, Coordinator, Master of Tourism Economics and Hotel Management (MTEHM), University of Colombo, Sri Lanka)

. M

. 09.00 a.m. 09.20 a.m.  Ms. H K Amarasinghe (Department of Business Economics, University A

0 0 of Sri Jayewardenepura, Sri Lanka)

The impact of seasonality of tourist arrivals upon the quality of life of 10.0 - self-employed people in handicraft industry

09.20 a.m. 09.40 a.m.  Mr. Mohamed Nafiz & Mr. Jamseed Rasheed (Faculty of Hospitality 0 A.M. 0 and Tourism Studies, Maldives National University, Maldives)

09.0 Tourism for All

 Ms. Chandi Karunarathne (Department of Management Science, Uva 09.40 a.m. 10.00 a.m. Wellassa University, Sri Lanka) An evaluation of the quality of homestay accommodation in Sri Lanka- The case of Ella area

Anthurium

09.00 a.m. 10.00 a.m. “SWITCH-Asia solutions to sustainable tourism in Asia”

10.00 a.m. 10.30 a.m. Morning Refreshment @ Bougainvillea

Bougainvillea TECHNICAL SESSION 4: SHORTAGE OF QUALITY HOSPITALITY EMPLOYEES

Chaired by Dr. David Ermen (Manager for hotel & tourism projects – Lodging & Tourism Clients Group, PwC Switzerland. Lecturer in Service

Management.)

M 10.30 a.m. 10.50 a.m.  Asst. Prof. Sharmishtha Singh (Amity School For Communication

0 Enhancement and Transformation, Amity University, India)

English for Sustainable Development in Tourism & Hospitality Industry

12.3

 Miss. Charuwan Phongpanichanan (Taylor’s University, Malaysia) .M. 10.50 a.m. 11.10 a.m. Employee Career Development in the Hotel Industry - A review of 5- 0 A 0 star hotels

10.3  Ms. Rahushath Ibrahim & Ms. Aishath Shany Habeeb (Tourism Management Department , Faculty of Hospitality and Tourism Studies, Maldives National University, Maldives) 11.10 a.m. 11.30 a.m. Perceptions of Maldivian female employees towards upward mobility within Maldivian resorts

 Ms. Mariyam Shifa & Mr. Ali Hafeez (Tourism Management 11.30 a.m. 11.50 a.m. Department, Faculty of Hospitality and Tourism Studies, The Maldives National University, Maldives) Women Participation in the Tourism Industry of the Maldives

 Asst. Prof. Parameshwari G.( Department of Commerce, PES College 11.50 a.m. 12.10 p.m. of Science, Karnataka, India) Quality of work life and human resource management in tourism and hospitality industry – with special reference to Karnataka

 Ms. Hanshika Herath (Department of Public Administration, Faculty

12.10 p.m. 12.30 p.m. of Management, Uva Wellassa University, Badulla, Sri Lanka) Guest perceived authenticity of emotional labor in resort hotels in Sri Lanka

Tulip TECHNICAL SESSION 5 : CULTURE AND HERITAGE TOURISM Chaired by Dr. D.A.C Suranga Silva (Scientific Committee chair ICOHT 2014, Coordinator, Master of Tourism Economics and Hotel Management (MTEHM), University of Colombo, Sri Lanka)

 Mr. Subramanian Karan (Department of Allied Hospitality Studies, 10.30 a.m. 10.50 a.m. Manipal University, Manipal, Karnataka, India.) The Impact of Sports Tourism on UAE – A Case Study of Indian Premier

League (IPL )

. M

.  Dr. Lata S. Patil (Principal, Empee Institute of Hotel Management And P

0 0 10.50 a.m. 11.10 a.m. Catering Technology, Anna Nagar (East), Chennai)

Ecotourism Management: A Strategy for Conservation and 12.3

- Sustainability of Heritage Resources in Selected Areas of Maharashtra

 Mr. Wang Wenhui (School of Landscape Architecture, Beijing Forestry University, China) 11.10 a.m. 11.30 a.m.

10.30A.M. Grounded research on the protection awareness development of teenagers in mount Taishan world heritage, based on personal roles theory

 Ven. Karagaswewe Wajira (Department of Pali and Buddhist Studies, 11.30 a.m. 11.50 a.m. University of Peradeniya, Sri Lanka) Buddhist aspect of hospitality and its importance for a peaceful world

 Ms. Zakiyya Moosa (Jamaluddin School, Maldives) 11.50 a.m. 12.10 p.m. Authenticity and commodification of cultural events for the Maldivian tourism industry

 Ven. Galle Dhamminda (Department of Pali and Buddhist Studies, University of Peradeniya, Sri Lanka) 12.10 p.m. 12.30 p.m. The Buddhist Instruction for Promoting the Heartiest Welcomed Tourist Services: With reference to the âgantukavatta of the Vinaya- piṭaka

Anthurium 10.30 a.m. 12.30 p.m. “SWITCH-Asia solutions to sustainable tourism in Asia”

12.30 p.m. 01.30 p.m. Networking Lunch

Bougainvillea TECHNICAL SESSION 6: DESTINATION MARKETING Chaired by Dr. Chandi Jayawardena (Co-chair ICOHT 2014, Principal – Chandi J. Associates Inc. Consulting, Canada)

 Ms. Kim-Kathrin Kunze (Department of Marketing, University of 01.30 p.m. 01.50 p.m. Siegen, Siegen, Germany) The Impact of Regional Marketing Projects on the Development of Regions with Respect to Different Stakeholder Perspectives

.  Miss. A.M Prabodha Rathnapala (Faculty of Architecture, University

of Moratuwa, Sri Lanka) P.M 01.50 p.m. 02.10 p.m. Architecture as a branding tool in marketing tourism:

With special reference to resorts in Southern Province, Sri Lanka

03.10

04.10 04.10 P.M.

- -

. .  Prof. Shaomei Yan & Prof. Xijuan Gu (Culture and Tourism School, P.M Yunnan Open University, China)

02.10 p.m. 02.30 p.m. Exploring the origin of Chinese tourist spots names: Aesthetic 02.30P.M.

01.30 features, issues and cultural recreation

 Mr. Sarath Munasinghe (Department of Tourism Management, Faculty of Management Studies, Sabaragamuwa University of Sri 02.30 p.m. 02.50 p.m. Lanka, Sri Lanka) Determinants of repeat visitation to beach resorts in Sri Lanka

 Mr. Mohammad Mehdi Kalantarzadeh & Ms. Aylar Noroozifard (Islamic Azad University of Sepidan, Iran) 02.50 p.m. 03.10 p.m. How Is the City of Colombo Presented to the World? A Discourse Analysis Study of Colombo Branding in Travel Guide Websites

Bougainvillea TECHNICAL SESSION 7: SUSTAINABLE DEVELOPMENT (ii)

P.M.

Chaired by Prof. Sarath Kotagama (Head of the Environmental Science 03.55 03.55

- Department, University of Colombo, Sri Lanka.)

P.M.

 Mr. Rangana Sri Shalika Wadippuli Arachchi (Faculty of Management 03.15 p.m. 03.35 p.m. Studies, Sabaragamuwa University of Sri Lanka, Sri Lanka)

03.15 An Analysis of eco-tourism practices of Sri Lankan hotel managers

 Ms. Musliha Ahmed & Ms. Zeenath Solih (Tourism Management Department, 03.35 p.m. 03.55 p.m. Faculty of Hospitality and Tourism Studies ,The Maldives National University Maldives) Introducing the Theme Park concept to the Maldives tourism industry

Anthurium TECHNICAL SESSION 8: INFORMATION COMMUNICATION TECHNOLOGY Chaired by Dr. Nalin Abeysekera (Senior Lecturer and Chartered Marketer, Department of Management Studies, Open University of Sri Lanka)

 Mr. Mohammad Mehdi Kalantarzade & Ms. Aylar Noroozifard

(Islamic Azad University of Sepidan, Iran)

. Internet as a Tool for City Branding

0 P.M 0 01.30 p.m. 01.50 p.m.

 Assoc. Prof. Jan Velvin & Dr. Olaf Hallan Graven (Department of .1

Industrial Economics and Technology Management, Buskerud and

- Vestfold University College, Norway) 01.50 p.m. 02.10 p.m. Tourist Monitor–Supporting value creation in tourism

30 P.M.30 .  Mr. Graham Romello Perera & Ms. Irosha Sanjeewani Perera (School

01 of Business , National School of Business Management, Sri Lanka) Influence of Social Media Marketing on the Brand Image of 02.10 p.m. 02.30 p.m. Organizations in the Hospitality Industry of Sri Lanka

 Ms. Thilini Chathurika Gamage (Dept. of Marketing Management Sabaragamuwa University of Sri Lanka, Sri Lanka) Market orientation and customer perceived value in the internet- 02.30 p.m. 02.50 p.m. mediated environment: Is information-based value creation a missing link? Empirical evidence from hotel industry in Sri Lanka

 Ms. Shyama Jinasena (Faculty of graduate studies, University of Colombo, Sri Lanka) 02.50 p.m. 03.10 p.m. How to use the social media to promote the Sri Lanka tourism: Content analysis of face book

04.00 p.m. 04.30p.m. Evening Refreshment 04.30 p.m. 05.00 p.m. Conference Concluding Session 05.00 p.m. 05.30 p.m. Awarding Ceremony Vote of thanks by the Conference Publicity Chair :

05.30 p.m. 05.40 p.m. Mr. Oshadee Withanawasam (Director- The International Institute of Knowledge Management (TIIKM), Sri Lanka) Day 03 : 09th October 2014- Post Conference Tour (Optional)

Organized by Academic Partners Strategic Partners

Creative Partner Air Line Partner Presentation Sharing Partner Television Partners

Media Partners Press Partners