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Download the 2021 BCW Ranking of Sports Cities Here 2021 RANKING OF SPORTS CITIES New York City stays at the top of the BCW 2021 Ranking of Sports Cities. In search of the city with the strongest association to sport, Burson Cohn & Wolfe Sports (BCW Sports) is delighted to publish its annual Ranking of Sports Cities which highlights the top 50 sports cities from around the world. The ranking focuses primarily on the views of International Federations (IFs) and sports industry experts, combined with an analysis of the association between sport and a city in the digital space. The latter consists of the total number of mentions of the word ‘sport’ associated with the name of the city on social media platforms, blogs and websites. For the second time in the nine-year history of the ranking, New York City takes the lead edging out London and Los Angeles, which take second and third place respectively. Barcelona, a newcomer in the top five this year, sits at fourth place and Paris takes fifth place. In a year of postponement, rescheduling, relocation, and modifications for sport- ing events, it is more interesting than ever to discover the extent to which cities are associated with sport. The organisation of events became uncertain, tourism was banned and cities could no longer benefit from the degree of international exposure that is linked to hosting events. As a result, cities were forced to make different strategic choices when it came to sports. So, to what extent has this impacted the perception in which people associate the city with sport? Our 2021 ranking has the answer! Switzerland, February 2021 Lars Haue-Pedersen Managing Director BCW Sports 01 HIGHLIGHTS From the 2021 Ranking of Sports Cities > New York City stands unopposed, taking first place for the second year in a row. This is an impressive performance by the city, which in previous years did not rank higher than sixth place. > London, a solid contender, remains the second-ranked city. For two consecutive years now, the UK capital has held steady in second place. > Los Angeles rises by one place, moving to third position. This is the first time in the nine-year history of the Ranking of Sports Cities that two American cities are in the top three. > Completing the top five, Barcelona jumps by an impressive three places moving in to fourth position and Paris, host of the 2024 Summer Olympic Games, has moved down two places to fifth. It is the first time in the last four editions of the ranking that the French capital moves out of the top three. > After coming in sixth place in 2020, the postponement of the 2020 Olympic Games did not benefit the city of Tokyo as this year the Japanese city drops to ninth position. > The strict COVID-19 measures taken by the Australian government paid off as sports events were able to be back up and running in a safe manner. This in turn had a positive effect for the position of all three Australian cities: Gold Coast (+11 ranks), Melbourne (+9 ranks) and Sydney (+1 rank). > Budapest, host of one of the most spectacular Formula 1 Grand Prix races for many years, is up 14 places from last year’s ranking, now sitting in 18th position. This is the first time the city is in the top 20 since it was added to the ranking in 2016. > The rise of two Italian cities, Milan and Rome, is impressive. Milan, a newcomer to the list, host of the 2026 Winter Olympics and home to historical football Clubs AC and Inter Milan, is the strongest climber ranking 15th in its first year. The capital, Rome, now stands in 21st position (+17 ranks), which makes the two Italian cities the biggest climbers in the ranking. > Cities that have significantly moved up on this year’s ranking include: Salt Lake City (+15 ranks), Munich (+14 ranks), Calgary (+12 ranks), Indianapolis (+11 ranks) and Vancouver (+10 ranks). 02 RESULTS Of the 2021 Ranking of Sports Cities 2021 CITY 2020 2019 2021 CITY 2020 2019 1 New York (USA) 1 6 26 Glasgow (GBR) 19 16 2 London (GBR) 2 1 27 Rio de Janeiro (BRA) 34 18 3 Los Angeles (USA) 4 2 28 San Francisco (USA) 21 35 4 Barcelona (ESP) 7 7 29 Indianapolis (USA) 40 42 5 Paris (FRA) 3 3 30 Salt Lake City (USA) 45 X 6 Lausanne (SUI) 5 5 31 Calgary (CAN) 43 32 7 Manchester (GBR) 8 10 32 Doha (QAT) 25 21 8 Munich (GER) 22 27 33 Edmonton (CAN) 33 31 9 Tokyo (JPN) 6 4 34 Stockholm (SWE) 37 41 10 Madrid (ESP) 10 8 35 Gold Coast (AUS) 46 X 11 Melbourne (AUS) 20 15 36 Sochi (RUS) 36 26 12 Berlin (GER) 14 14 37 PyeongChang (KOR) 30 29 13 Chicago (USA) 13 12 38 Torino (ITA) 31 44 14 Beijing (CHN) 16 9 39 Amsterdam (NED) 39 39 15 Milan (ITA) X X 40 Istanbul (TUR) 44 37 16 Sydney (AUS) 17 11 41 Singapore (SIN) 26 34 17 Vancouver (CAN) 27 30 42 Copenhagen (DEN) 12 23 18 Budapest (HUN) 32 25 43 Seoul (KOR) 42 45 19 Boston (USA) 11 13 44 Buenos Aires (ARG) 15 17 20 Toronto (CAN) 9 20 45 Moscow (RUS) 24 24 21 Rome (ITA) 38 28 46 Marseille (FRA) X X 22 Dallas (USA) 23 40 47 Baku (AZE) 35 38 23 Dubai (UAE) 28 22 48 Cape Town (RSA) 41 46 24 Montreal (CAN) 29 36 49 Oslo (NOR) X X 25 Atlanta (USA) 18 19 50 Minsk (BLR) 47 X With each edition of the ranking, the three lowest ranked cities drop off the list, and the top three non-listed cities named by the survey respondents are added. New cities which will be added to the 2022 edition of the ranking are: Birmingham (GBR) Jeddah (KSA) Abu Dhabi (UAE) More detailed results of the ranking are available upon request. 03 THREE KEY LEARNINGS From the results of the 2021 Ranking of Sports Cities CANCELLATIONS OR POSTPONEMENTS OF MAJOR EVENTS DO NOT HAVE 1 A SIGNIFICANT IMPACT ON THE PERCEPTION OF A HOST CITY The year 2020 should have been the year of sporting mega-events, with athletes outperforming each other in the world’s greatest stadiums and raving fans falling into each other’s arms because of it. Instead, it turned out to be the year of virtual engagement as the global health crisis pushed all interaction between stars, fans, rights-holders and the host cities into the digital sphere, raising the role of social media from important to central. It is therefore interesting to observe that despite the many cancellations and postponements, the perception of even directly affected host cities has not really been changed. The planned 2020 Summer Olympic Games in Tokyo were rescheduled to 2021, however, the city only dropped three placed in the ranking, from sixth to ninth. Another future Olympic host, Paris, saw the European Athletics Championships cancelled and had to dramatically reduce the annual Tour de France as well as the French Open. Still, the city only moved down a few places, from third in 2020 to fifth this year. The overall global media coverage of a highly profiled sports city does not really suffer from a one-time set-back in terms of the awareness and image as a sports city. This could be more of a problem for less globally profiled cities, like Copenhagen and Buenos Aires. The various postponements of events in Copenhagen played, without a doubt, a role in its drop from 12th place in 2020 to this year’s 42nd place. The same holds for Buenos Aires, which was not able to maintain a high profile during the pandemic year and ended up in 44th position this year compared to 15th in 2020. Moreover, it is important to keep in mind that while major professional leagues were affected by the pandemic, they kept playing and were featured globally throughout the year, which benefited the cities hosting these teams. THE OLYMPIC GAMES CONTINUE TO BE A STRONG PERCEPTION DRIVER, 2 BUT MAJOR LEAGUES ARE EQUALLY STRONG Of the top 10 cities in this year’s ranking, seven have hosted the Olympic Games (or Youth Olympic Games in the case of Lausanne), and three are going to host the Games – again – in the coming years (Tokyo, Paris and Los Angeles). These seven cities are also active in hosting other major sports events or pro teams, but it is evident that the Olympic rings continue to shine strongly on any city associated with them – even long before or after the Games are hosted in the city. Korean cities, such as Seoul and PyeongChang, are not on the top of the ranking, but still managed to come in at a decent 37th and 43rd place, respectively. Both cities would probably not make it into the ranking at all if it were not for their Olympic hosting in the past. It is the same for Winter Olympic hosts Calgary and Salt Lake City. The challenge for these cities will be how to maintain an international perception of being a sports city in the coming years. Moscow, Buenos Aires and Rio de Janeiro are in a similar position. A possible solution for these cities would be to increase focus on the hosting of pro teams, which clearly has a strong impact on the international perception as a sports city. This year’s winner (and winner in 2020), 04 New York, is known around the world, and constantly featured on digital channels, for its total of 11 pro teams (in baseball, ice hockey, American football and basketball).
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