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Center City District & Central Development Corporation

State of Center City Philadelphia 2014 State of Center City Philadelphia 2014

Center City District & Central Philadelphia Development Corporation

CONTENTS

FOReWoRD 05

THE BIG PICTURE 06

OFFICE 10

HEALTHCARE & EDUCATION 16

Conventions, Tourism, & Hotels 22

ARTS, CULTURE, & CIVIC LIFE 28

RETAIL 32

EMPLOYMENT 38

TRANSPORTATION & ACCESS 46

SUSTAINABILITY 50

DOWNTOWN LIVING 54

CENTER CITY DISTRICT 62 developments 70

ACKNOWLEDGeMENTS 74 CENTER CITY BOUNDARIES

Greater Center City

GIRARD AVE

Extended 19130 19123 Center City

SC H UYLKILL Center City

RIVER District Boundaries VINE ST

19102 Core 5,849 Center City

19103 19107 19106 IVER

R 19102

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PINE ST

Philadelphia

Pennsylvania 19146 19147 Extended New Jersey Center City

TASKER ST BROAD ST

4 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org FOREWORD

The State of Center City, 2014 offers a comprehensive of Research & Analysis, designed by Abigail Saggi, Graphic overview of Philadelphia’s thriving, mixed-use downtown that Designer, with project team members including: concentrates 41 million square feet of office space, scores of start-up firms, 11 colleges, universities, and medical schools, Casandra Dominguez, Manager of Business three major hospitals, 11,326 hotel rooms, 409 arts and Retention & Retail Attraction cultural institutions, 3,217 retail premises, 458 full-service Linda Harris, Director of Communications & Publications restaurants, 327 outdoor cafés, and almost 180,000 residents David Kanthor, Manager of Transportation & Public Spaces in a dense, architecturally-rich, and walkable 17th century Bonnie Thompson, Director of Web Development street-grid. & Interactive Marketing Richard Way, Research Assistant Center City provides more than 288,000 jobs, ranging from RJ White, Manager of Interactive Marketing high-skilled, high-wage positions, to mid-level roles, with 30% of Center City jobs held by workers who possess no more The entire document, as well as individual sections, can be than a high school diploma. Another 33,500 sole proprietors downloaded at www.CenterCityPhila.org. and partners in professional services firms conduct business in the largest employment hub in the region. Each day more than 100,000 workers commute from the immediately adjacent suburbs into Center City, while more than 141,000 city residents, 25% of employed residents from every section of Philadelphia, also work downtown. Paul R. Levy This report provides an in-depth look at the diverse sectors President & CEO that reinforce each other, creating a critical mass that fosters innovation, attracts research dollars, and draws new workers, residents, and investors to Center City. Each chapter provides both previously released, industry-specific data provided by others, as well as offering a significant amount of original research, surveys, pedestrian counts, and analyses performed by our staff, particularly focused on employment, housing, and retail trends.

The report compares Center City trends to regional patterns and benchmarks Philadelphia against other East Coast peers as a way of documenting our extraordinary success while highlighting the challenges we still must overcome. The next-to-last chapter serves as an annual report on the accomplishments of the Center City District, highlighting the effectiveness of our on-street programs, the positive results from our $105 million cumulative investment in streetscape enhancements, and our expanding role creating and managing quality parks and public spaces.

The final chapter documents the $4.7 billion that is being invested or is planned for major developments between Vine and Spring Garden Streets; it features a new developments map and provides a link to an on-line project fact sheet that will be updated throughout the year.

With the completion of Dilworth Plaza in September 2014, Center This project is a major, multi-month group effort by the staff City District’s cumulative capital investment in public area of the Center City District, led by Lauren Gilchrist, Manager improvements since 1997 will exceed $125 million.

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 5 the big picture

6 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org Greater Center City, the area between Girard Avenue and Tasker Street, river to river, holds 288,493 wage and salary jobs (a 3.25% increase over 2012), accounting for 43.3% of all jobs in Philadelphia. Another 33,500 sole proprietors and partners in law, accounting, and other professional services firms conduct business within this area.

Downtown firms and institutions hold the largest regional Center City sits at the center of a transit network that carried cluster of high-wage jobs, generating significant purchasing 305,000 passengers each weekday in 2013. More than 4.1 power for retailers and tax revenues for the City. But million passengers passed through Amtrak’s 30th Street downtown creates opportunity for everyone: 30% of Center Station, while more than 30 million passengers departed and City jobs are held by workers who possess no more than a arrived through Philadelphia International Airport. Greater high school diploma; another 29% are held by those with Center City’s bike-friendly topography and expanding bike- associate’s degrees. On average, 25% of employed residents lane network has attracted large numbers of cyclists in from every section of Philadelphia work downtown. recent years. Philadelphia’s 2.3% bicycle-commuter rate in 2012 ranked first among the nation’s 10 largest cities, higher Located midway on the Amtrak corridor between Washington, than New York City’s and Chicago’s. Bicycle traffic over the D.C. and New York City, Center City has diversified in the bridges during peak hours increased 13.6% last two decades into a 24-hour downtown. Compact and from 2012 to 2013. walkable, its sidewalks are animated by hotels, housing, cultural institutions, dining, and retail attractions. Greater Center City ranks second only to Manhattan in population among U.S. downtowns. The number of residents More than 400 arts and cultural organizations are located in increased 13% between 2000 and 2013 to 178,316 and is Greater Center City, 65% more than in 1996. Major historic continuing to expand. Developers brought 2,091 residential and cultural destinations, such as Independence National units to market in 2013, the most units since the CCD began Historical Park, attracted 9.58 million visitors in 2013, while tracking the data in 1998. the Academy of Natural Sciences of Drexel University on the Benjamin Franklin Parkway saw attendance increase by 21% Adding to a broad range of parks and public spaces, between 2012 and 2013. But institutions of all sizes continue the Center City District will complete the $55 million to present a broad range of artistic styles and performances, transformation of Dilworth Plaza in fall 2014. On the west side attracting visitors from across the region and around the world. of City Hall, a new green and sustainable park will provide a distinctive public gathering space and an attractive and more Downtown’s dining and food options continue to expand, with accommodating entrance to the transit system below. nearly 1,000 restaurants, eateries, and bars. 327 outdoor cafes enliven the sidewalks well into the evening hours. With more competitive tax policies, Philadelphia will Boutique, independent, and national retailers continue encourage the expansion of existing downtown firms, attract to locate along Center City’s most popular shopping new firms, and retain innovative startups. With improved corridors and are expanding onto secondary streets and into public education, the city will benefit from a more qualified neighborhood settings. workforce and a more rapidly growing citywide population.

Center City District & Central Philadelphia DevelopmentDevelopment Corporation www.CenterCityPhila.org 7 the big picture

center city key facts Greater GrCeeaternter CenterCity Popu Cityla Populationtion

200,000 Greater Center City Wage Total: 178,316 & Salary Employment 180,000 Total: 173,284 Total: 157,782 Private Sector 227,136 160,000

Public Sector 61,357 140,000 ea u ea u e Total Wage & Salary Jobs 288,493 120,000 107,927 114,402 116,419 Total Wage & Salary Workforce 271,703 100,000 Small Businesses 15,972 80,000 60,000 Working & Living in Center City 40,000

49,855 58,882 61,896 :

Office Square Footage 40.7M 20,000 ce tal Population Sour 2000: 2000 Census, U.S. Census Bur 2010: 2010 Census, U.S. Census Bur 2013: Center City District Estimat

Office Occupancy 86% To 0 Hotel Rooms 11,326 2000 2010 2013 Hotel Room Occupancy 73.8% Core Extended Average Daily Hotel Rate $169.49 25 & Older with a bachlors Degree Retail Premises 3,217 25 & Older with a Bachelor’s Degree or More Retail Occupancy 87.7% Colleges & Universities 11

80% 75.4% Hospitals 5 73.4% , Arts & Cultural Organizations 409 70% 67.8% ea u ea u Annual Philadelphia 60% 30,504,112 International Airport Passengers

50% 113,994 45.3% 116,021

Annual Amtrak 30th Street 39.2%

4,125,503 eau Station Passengers 40% 28.5% 30% 27.9% Average Weekday Center City 24.4% 23.7% 22.2% 305,030 23.2%

Transit Ridership (All Modes) 17.8% 20%

Average Home Sales Price $402,084 : 10% ce Average One-Bedroom

$1,683 Sour 2000: 2000 Census, U.S. Census Bur 2010: 2010 Census, U.S. Census Bur 2012: 2008-2012 American Community Survey 5-year Estimates U.S. Census Bur Apartment Rent 0% 2000 2010 2012

Greater Center City People Core Extended Philadelphia U.S. Children Born 2000-2013 26,581 25 & Older with a Graduate Degree College Students 34,795 25 & Older with a Graduate Degree Households with 10,731 Children Under 18

45% 43.2%

Core Center City Population 61,896 40.9% , Extended Center City Population 116,419 40% 38.5% Greater Center City Population 178,316 35% ea u ea u 30% 25% 21.6% eau

20% 18.3% 15% 10.6% 9.8% 10.3% 10.2% 9.3% 8.9%

10% 7.5% :

5% ce Community Survey 5-year Estimates U.S. Census Bur 2010: 2010 Census, U.S. Census Bur 2012: 2008-2012 American 0% Sour 2000: 2000 Census, U.S. Census Bur 2000 2010 2012 Core Extended Philadelphia U.S.

8 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org the big picture

GrGreatereaterGr Center Centereate Cityr CityCe Covernt Coverered Cied Employment,ty Employment, Wage 2011 2011 Children Born to Center City Parents & Salary Employment, 2011 by Zip code, 2009-2013

ManufManufacturingacturing 0.8% 0.8% CORE CENTER CITY RealReal Estate Estate & & 19103 Constructio Construction 3.1%n 3.1% OtherOther Servic Services es3.9% 3.9% Transportation,Transportation, 859 Wa Warehousing,rehousing, & Wholesale& Wholesale Tr adeTrade 19107 4.6% 4.6% OfficOffice e Total Jobs: 31.1%31.1% Entertainment,Entertainment, Total Jobs: 554 288,493 Hospitality Hospitality, &, Re& Retailtail 288,493 14.2% 14.2% 19106 EdsEds & Meds& Meds 21.0% 21.0% PublicPublic 524 ServicServices es 21.3% 21.3% 19102

SourSource: c e:OnTheMap OnTheMap - 2011, - 2011, Local Local Employment Employment 197 DynamicGrDynamicGreaterseater Partnership,s Partnership, Center CenterU.S. U.S. Census Census Bur City BureauCityeau Racial Racial Diversity Diversity

EXTENDED CENTER CITY

Where Downtown Workers Live 19146 3,049

19147 2,706 OtherOther City City NeighborhoodsNeighborhoods Outside 41.9% Outside 19130 41.9% the the City City 48.1%48.1% 1,619

Greater Greater 19123 Center Center City City 10.1% 10.1% 1,005

Source: OnTheMap - 2011, Local Employment Source: OnTheMap - 2011, Local Employment Dynamics Partnership, U.S. Census Bureau Dynamics Partnership, U.S. Census Bureau Source: Bureau of Health Statistics Research, Department of Health GreaterGreater Center Center City RacialCity Racial Diversity Diversity – provided by Philadelphia Department of Public Health

Greater Center City Racial Diversity

Other 1.3%Other 1.3% Two or MorTweo or More Races 2.6%Races 2.6% 2,091 Asian Asian 9.6% 9.6% units of new housing

White White Black or Black or 62.1% 62.1% were completed in African African AmericanAmerican 24.5% 24.5% Center City in 2013.

Source: 2008-2012Source: 2008-2012American CommunityAmerican Community Survey 5-yearSurvey Estimates, 5-year Estimates,U.S. Census U.S. Bur Censuseau Bureau

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 9 office

10 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org Center City’s 41 million square feet of office space houses 31.1% of all wage and salary jobs in Greater Center City and nearly 13.5% of all jobs in Philadelphia. Office buildings contain not only the densest concentration of employees but also offer the broadest range of jobs, providing opportunities for entry-level maintenance, building systems mechanics, security, clerical, technical, and high-skilled jobs for residents from throughout the city and across the region.

Center City’s 86% office occupancy rate in 2013 ranked 10th occupy approximately 950,000 of the 1.32 million square feet among the nation’s largest downtown markets and just above of office space. Designed by British architect Norman Foster, the national CBD average rate of 85.8%. Downtown occupancy the Innovation and Technology Center will house up to 4,000 also surpassed Pennsylvania suburban and southern New employees (2,800 of whom will be new to the city), including Jersey rates of 83.9% and 83.1%, respectively. But Center NBC 10, Telemundo, and a relocated Four Seasons Hotel on City’s average rent of $24.67 per square foot was significantly the top 13 floors. below both the Northeast and national averages and lower than Philadelphia’s western suburbs. These low rents are In other notable transactions in 2013, Independence Blue in part a result of the limited number of major corporate Cross extended the lease on its headquarters at 1901 Market headquarters in Center City. They are also a by-product of Street until 2033. Ten other lease agreements of over 100,000 a tax structure which, between the Business Income and square feet were also signed. Early in 2014, Beneficial Bank Receipts Tax and the Use and Occupancy Tax, can easily add a moved its headquarters and 300 employees from 510-530 20% to 30% premium to tenant occupancy costs. Walnut Street to four floors in the 42-story office tower . The building’s name will be changed to 1818 Average asking rent for Trophy office space in Center City Beneficial Bank Place. was $33.93 per square foot in 2013, a 3.2% increase from 2012 and a 7.3% climb since 2009. As tenants continue to In addition to Center City’s traditional role as a center for law, migrate out of older buildings, this top-tier space continues accounting, finance, and business support services, a new to be in high demand downtown, enjoying a 93.9% occupancy emerging cluster of technology firms has been locating in the rate, well above Class A (86.7%) and Class B (88%) office downtown. iPipeline, an insurance-software maker based in space. Average asking rent per square foot for Class A office Exton, has leased space at 1818 Market Street. Construction- space increased 1.6% from 2012 to $27.11. Of Center City’s software maker Bentley Systems and cloud mobile device four office submarkets, West Market commands the highest manager Fiberlink also moved into the city in order to average rent at $27.01 per square foot and East Market capitalize on the presence of young, high-tech workers who the lowest at $23 per square foot. In the absence of strong prefer to live downtown. Brand.com, an online reputation and business demand for older buildings, developers and owners brand management company, transferred 120 employees from can garner higher returns by converting these properties to West Chester to the Curtis Center at Sixth and Walnut Streets residential use. As a result, Center City has not added new and plans to hire an additional 100 employees. In March 2014, office space since 2008 and has the same quantity of occupied SevOne, a Wilmington, Delaware, based IT management firm, premises as it had two decades ago. moved its development team from Old City to a larger office space in the Land Title Building at Broad and Chestnut Streets. This is about to change with Comcast Corporation anchoring Other tech company openings, expansions, and relocations the new Comcast Innovation and Technology Center, in the downtown included Happy Cog, Curalate, Poptent, consolidating and expanding its downtown presence in a new, SnipSnap, Uber, RJ Metrics, and Cloudmine. 59-story office tower slated for completion in 2017. Comcast will have an 80% ownership stake in the $1.2 billion building, with the other 20% held by Liberty Property Trust, and will

Center City District & Central Philadelphia DevelopmentDevelopment Corporation www.CenterCityPhila.org 11 Office

Occupancy Rates & Rents for the 20 Largest CBD Office Markets, Q4 2013 Occupancy Rates & Rents for the 20 Largest CBD Office Markets, Q4 2013

88.8% Midtown Manhattan, NY $69.52 San Francisco, CA 90.9% $55.90 Washington, DC 85.6% $49.85 87.8% Downtown Manhattan, NY $48.26 90.0% Boston, MA $44.29 Los Angeles, CA 78.6% $35.27

National - CBDs 85.8% $35.19 85.2% Chicago, IL $32.99 88.3% Houston, TX $31.96 Seattle, WA 87.2% $30.80 88.9% Denver, CO $28.86 85.3% Orange County, CA $24.82 86.0% Center City Philadelphia, PA $24.67 79.4% Atlanta, GA $24.55 91.6% Charlotte, NC $24.17 84.1% National - Suburbs $22.58 74.4% Dallas, TX $22.29 89.1% Portland, OR $22.12 Minneapolis/ 79.9% St. Paul, MN $21.94 88.0% Pittsburgh, PA $21.93 Cleveland, OH 82.5% $18.70 Detroit, MI 80.7% $16.53

Note: All data is from Cushman & Wakefield, except for Philadelphia statistics, which are from Newmark Grubb Knight Frank. Source: Cushman & Wakefield and Newmark Grubb Knight Frank

submarkets West Market saw Market Total Square Vacant Square Occupancy 2013 Average the greatest growth Feet Feet Rate Absorption Asking Rent in occupancy, offset Center City 40,700,411 5,697,509 86.0% 154,309 $24.67 West Market 25,160,472 3,305,391 86.9% 376,915 $27.01 by the contraction East Market 6,506,798 1,090,830 83.2% -401,676 $23.00 and movement of Independence Square 4,831,077 749,877 84.5% 48,854 $23.76 federal agencies on Walnut/South Broad 4,202,064 551,411 86.9% 130,216 $24.90 East Market. University City 2,528,880 163,153 93.5% 42,138 $32.10 CBD Total 43,229,291 5,860,662 86.4% 196,447 $25.67

Source: Newmark Grubb Knight Frank

12 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org office

1990 1990Regional Regional Offic eOffic Inventorye Inventory Central Business District 1990 Regional Office Inventory Construction Activity, Q4 2013

Central Business Office Space Under % of National CBD Delaware Delaware 11.4% District (CBD) Construction (sf) Office Construction 11.4% Downtown Manhattan, NY 5,503,144 23.7% Southern Midtown Manhattan, NY 2,386,937 10.3% Southern New Jersey Pennsylvania New Jersey Pennsylvania Seattle, WA 2,379,425 10.2% 12.4% Suburbs 12.4% Suburbs 39.8% San Francisco, CA 1,875,058 8.1% 39.8% Center City Boston, MA 1,170,000 5.0% Center City 36.3% Chicago, IL 1,000,000 4.3% 36.3% Raleigh/Durham, NC 967,063 4.2% Austin, TX 812,466 3.5%

Source: Newmark Grubb Knight Frank Pittsburgh, PA 800,000 3.4% Source: Newmark Grubb Knight Frank Orange County, CA 788,696 3.4% Washington, DC 758,140 3.3% Denver, CO 676,950 2.9% 2013 Regional Office Inventory Atlanta, GA 550,000 2.4% 2013 Regional Office Inventory New Haven, CT 500,000 2.1% 2013 Regional Office Inventory Midtown Manhattan - South, NY 472,600 2.0% Dallas, TX 454,500 2.0% Delaware Salt Lake City, UT 354,781 1.5% Delaware 12.1% 12.1% Los Angeles, CA 354,610 1.5%

Richmond, VA 307,000 1.3% Southern Southern New Jersey Pennsylvania Portland, OR 288,000 1.2% New Jersey Pennsylvania 12.9% Suburbs 12.9% Suburbs Buffalo, NY 285,000 1.2% 45.9% 45.9% Cincinnati, OH 280,000 1.2% Center City Center City 29.1% Phoenix, AZ 155,000 0.7% 29.1% Milwaukee, WI 73,100 0.3% Providence, RI 48,000 0.2% Tucson, AZ 27,060 0.1% Source: Newmark Grubb Knight Frank Source: Newmark Grubb Knight Frank Philadelphia, PA - 0.0% National - CBDs 23,267,530 100.0% Source: Cushman & Wakefield

Although Center City had no office construction activity at the end of 2013, the $1.2 billion, 59-story Comcast Innovation and Technology Center will add 1.32 million square feet of office space to the downtown.

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 13 Office

Center City Average Asking Rent Center City Average Asking Rent

$36 $33.93 $32.88 $34 $32.72 Average asking $31.63 $31.27 $32 rents in Trophy $30 Trophy

oot $28 $26.80 $27.11 office buildings F $26.53 $26.77 $26.67 Class A re $26 rose 3.2% Class B $24 $23.10 $22.53 $22.49 $22.29 $22.43 between 2012 $22 Source: Jones and 2013. Lang LaSalle

Dollars per Squa $20 2009 2010 2011 2012 2013

CenteCenterr City CityTotal To talOccup Occupancyancy Ra Ratete

96% 93.9% 94.1% 93.9% 94% 93.2%

91.2% 92% Trophy 90% 88.4% Class A 88.0% 88.0% 88.0% 88% 86.6% Class B 87.5% 86% 87.1% 85.0% 86.7% 86.7%

Source: Jones 84% Lang LaSalle 2009 2010 2011 2012 2013

Average Class A Rent in the Philadelphia Region Average Class A Rent in the Philadelphia Region

$30 $27.95 $28 $27.53 $26.53 $27.31 Pennsylvania Suburbs $26 $26.08 $27.11 New Castle, DE

oot $24 Center City F

re Southern New Jersey $22

$20 $20.21 $19.56 Source: Jones Lang LaSalle Dollars per Squa $18 2009 2010 2011 2012 2013

14 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org office

Building large blocks of available space in the CBD 1. 1234 Market Street

SPRING GARDEN ST 2. 1500 John F Kennedy Boulevard 3. 1500 Spring Garden Street 3 4. 1515 Market Street

BEN 5. 1600 Market Street JAMIN FRANKLI 6. 1601 Market Street 7. 1650 Arch Street N PKWY 8.

VINE ST 9. 1900 Market Street 21 LOGAN FRANKLIN 10. 2401 Walnut Street SQUARE SQUARE 11. 34 S 11th Street RACE ST 22 12. 401 Market Street CHERRY ST 13. 701 Market Street 14 ARCH ST 14. 801 Arch Street LOVE 28 7 PARK 2 15. 801 Market Street JFK BLVD 9 15 16. 833 Chestnut Street 20 17 13 12 19 24 6 1

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Total Leasing Volume by Building H

WALNUT ST OP 22. One Logan ST quare 10 <50,000 SF RITTENHOUS50,000-100,000E SF WASHINGTON 23 Penn Mutual Towers 100,001-150,000 SF >150,000 SF 23. CHRIS SQUARE SQUARE LOCUST ST 24. Seven Penn Center Trophy Class A Class B 25. Ten Penn Center SPRUCE ST Source: Jones Lang LaSalle 26. The Franklin 27. Two

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Significant Office Leasing Transactions in Center City - January 1, 2013-March 1, 2014 (50,000 sf or more)

Market Street West Tenant Building Name Class Size Type Comcast Corporation 1800 Arch Street Trophy 953,000 Relocation with Expansion Independence Blue Cross 1901 Market Street A 800,695 Renewal Pepper Hamilton Two Logan Square Trophy 268,000 Renewal PricewaterhouseCoopers Two Commerce Square Trophy 161,825 Renewal with Contraction Drinker Biddle & Reath Trophy 154,551 Renewal with Contraction Reliance Standard Two Commerce Square Trophy 137,663 Renewal with Expansion Defenders Association of Philadelphia 1428 Chestnut Street B 117,666 Renewal Beneficial Mutual Bancorp 1818 Market Street A 95,764 Relocation Philadelphia Healthcare Management Corporation Centre Square - East Tower A 89,072 Relocation Education Management Corporatoin 1618 Chestnut Street B 79,480 Renewal Comcast Corporation Trophy 65,912 Expansion Grant Thornton Two Commerce Square Trophy 62,948 Internal Relocation with Contraction Philadelphia Workforce Initiative 1617 JFK Boulevard B 51,508 Renewal

Market Street East Tenant Building Name Class Size Type GSA - Department of Labor Curtis Center A 140,983 Renewal GSA - Region 3 Headquarters 100 Independence Mall West A 135,715 Relocation with Contraction GSA Public Ledger Building B 109,517 Renewal Ewing Cole Federal Reserve Building A 77,602 Renewal BDP International Penn Mutual Towers A 58,983 Renewal

Source: Jones Lang LaSalle

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 15 healthcare & education

16 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org Healthcare and educational institutions are the main drivers of the Philadelphia economy, providing 243,000 citywide jobs (36.5% of all employment). In University City, “eds and meds” account for 81.3% of wage and salary jobs. In Greater Center City, where the office sector accounts for 31% of jobs, these institutions provide 60,600 positions, accounting for 21% of all wage and salary jobs.

Center City’s 11 institutions of higher education enrolled In September 2013, Penn Medicine officially opened its new more than 32,000 students in fall 2012. An additional 153,000-square-foot “green” medical building at Eighth 88,601 students attended colleges and universities across and Walnut Streets. The new facility houses Penn Medicine the Schuylkill in University City at Drexel University, the Washington Square, consolidating Pennsylvania Hospital’s University of Pennsylvania, and the University of the ambulatory and support functions. In October, Drexel Sciences, as well as north of Center City, at Temple’s main University opened the new $92 million Gerri C. LeBow campus. A significant number of these 121,000 students Hall, a 12-story, 177,500-square-foot, limestone-and-glass rent apartments in Center City, patronize downtown building at 33rd and Market Streets. The new building retailers, and fill cafes and restaurants. houses the LeBow College of Business, which includes a new School of Economics that offers master’s and doctoral The downtown facilities of Hahnemann University Hospital, degrees in economics. Magee Rehabilitation, Pennsylvania Hospital, Thomas Jefferson University Hospital, and Wills Eye Hospital admitted Independence Blue Cross (IBC) announced the opening of a combined 55,403 patients in 2012. Though the number of a new Center for Healthcare Innovation at 17th and Market inpatient admissions dipped slightly compared to 2011, these Streets. This 5,000-square-foot facility will serve as the home hospitals generated $2.36 billion in net revenue, $136.3 for IBC’s Strategic Innovation Portfolio and for DreamIt Health million more than they did in the previous year. Philadelphia, Philadelphia’s first healthcare accelerator. The Strategic Innovation Portfolio will invest up to $50 million in Philadelphia is a recognized leader in innovation and health-related venture funds and early stage companies. The research, home to world-renowned institutions and Center will also host meetings for the Health Care Innovation universities that secure significant federal and private-sector Task Force, university health research collaborations, and research grants. Expenditures in 2012 totaled $1.25 billion IBC’s health IT portfolio companies. for Drexel University, Temple University, Thomas Jefferson University, and the University of Pennsylvania; at $911 million, Penn accounted for 72.9% of this total.

In 2012, Drexel University, Temple University, and Thomas Jefferson University all applied for more patents than they did in 2011, with the volume of patent applications at Drexel growing 20% over 2011. While new patent applications from the University of Pennsylvania dropped slightly, Penn still accounted for more than 50% of total applications from the four research institutions.

Center City District & Central Philadelphia DevelopmentDevelopment Corporation www.CenterCityPhila.org 17 HEALTHCARE & EDUCATION

PhiladelpPhiladelphiahia Educat iEducationon & Heal t&h Health Servic Services Empesl oymWageent & Salary Employment

205,000 200,000 194,597 195,000

190,000 185,000 180,000

175,000 170,430 170,000 165,000 age & Salary Employment

W 160,000 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Midyear Average Source: Quarterly Census of Employment & Wages, U.S. Bureau of Labor Statistics

With 11,752 employees, Thomas Jefferson University and Hospital is Center City’s largest private employer.

Inpatient AInpatientdmissions Admissions at Cente byr Ci Centerty Hosp Cityit alHospitals,s, 2011-2012 2011-2012

25,000

19,757 19,606 19,359 20,000 18,241 17,556 17,006

15,000

2011 10,000 2012

5,000

581 550

Admissions 0 Thomas Jefferson Pennsylvania Hospital, Hahnemann Magee University Hospital University of PA Health System University Hospital Rehabilitation

Note: Inpatient admissions for Wills Eye Hospital are included in Thomas Jefferson University Hospital. Source: Pennsylvania Healthcare Cost Containment Council

18 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org HEALTHCARE & EDUCATION

Center City Education & Medical Institution Employment

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Employees

BENJ AMIN FRANKL <50 50-100 101-250 251-500 >500

IN PKW Temple CHOP Y Jefferson Drexel University VINE ST

Penn Medicine SmallerFRANKLIN Institutions LOGAN SQUARE SQUARE Source: Office of Government Affairs, Community Relations, & Advocacy, CHOP, Office of Government & Community Relations RACE ST – Drexel University, Integrated Postsecondary Education Data System – National Center for Education Statistics, Temple University, Office of Facilities & Campus Planning – Thomas Jefferson University, Office of Organization Development & Human Resources – University of Pennsylvania Health System

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Center CiCenterty Hosp Cityit alHospital Net Pa Nettie ntPatient Reve Rnuevenuee

$2.4 $2.36 Net patient $2.2 revenue at Center $2.0 City hospitals (billions) $1.8 increased by $136.3 evenue $1.57 $1.6 million between 2011 and 2012.

Net Patient R $1.4 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Source: Pennsylvania Healthcare Cost Containment Council

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 19 HEALTHCARE & EDUCATION

ResearchR Eesearxpenchdi turExpenditures at Ceesnt ate Centerr City &City Ad j&a cAdjacent entUn iveUniversitiesrsities

2008-2012: $4.31B

$1,000 $940.2M $911.1M $900 $785.3M $800 $700 $600 2010 $500 2011 $400 2008-2012: $551.7M 2008-2012: $604.5M 2008-2012: $479.3M (Millions) $300 2012 $200 $113.6M $114.9M $116.8M $136.9M $130.6M $98.0M $99.2M $100.5M $90.8M $100

Expenditures $0 Drexel Temple Thomas Jefferson University University University University of Pennsylvania

Source: Licensing Activity Survey, Association of University Technology Managers - Editors Richard Kordal, Arjun Sanga, and Paul Hippenmeyer with Research Assistance by Chrys Gwellem

Drexel, Temple, Thomas Jefferson, and the University of Pennsylvania collectively invested more than $1.25 billion in research activities in 2012.

New Patent Applications at Center City & Adjacent Universities New Patent Applications at Center City & Adjacent Universities

2010-2012 New Patent Applications: 722

500 483

400 2010-2012 New Patent Applications: 183 300 2010

2011 200 2010-2012 New Patent 2010-2012 New Patent Applications: 47 Applications: 42 2012 124 115

100 62 66 55 17 17 20 11 14 10

New Patent Applications 0 Drexel Temple Thomas Jefferson University University University University of Pennsylvania

Source: Licensing Activity Survey, Association of University Technology Managers - Editors Richard Kordal, Arjun Sanga, and Paul Hippenmeyer with Research Assistance by Chrys Gwellem

20 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org HEALTHCARE & EDUCATION

ReseaHigherrc Ehduc Exapteniond ituEnroresll atme Centent, Fallr City 2012 & Adjacent Universities

11 Fall 2012 Enrollment

Less than 500 2,001-10,000 500-2,000 Greater than 10,000 Comprehensive Educational Institutions Arts Educational Institutions Medical & Science Educational Institutions GIRARD AVE

SPRING GARDEN ST

3

5

13 10 8

12 MARKET ST 6 2 CHESTNUT ST 16 7 WALNUT ST 4 1 15 14

9 17 BROAD ST

1. Academy of Vocal Arts 8. Moore College of Art & Design 14. Thomas Jefferson University 2. Art Institute of Philadelphia 9. Peirce College 15. University of the Arts 3. Community College of Philadelphia 10. Pennsylvania Academy 16. University of Pennsylvania 4. Curtis Instititute of Music of the Fine Arts 17. University of the Sciences 5. Drexel College of Medicine 11. Temple University* 6. Drexel University 12. Temple University, Center City Campus* *Note: Data provided by Temple University Center City. 7. Metropolitan Career Center - 13. Temple University, Source: Integrated Postsecondary Education Data System, Computer Technology Institute School of Podiatric Medicine* National Center for Education Statistics

Enrollment at the major universities in and around Center City increased 3.4% between 2011 and 2012 to 121,000 students.

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 21 Conventions, Tourism, & Hotels

22 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org The Pennsylvania Convention Center underwent a significant management change in December 2013, as SMG from West Conshohocken took over operations to help resolve ongoing labor disputes that caused a decline in bookings of major conventions in Philadelphia. Efforts are now underway to secure events that schedule with less lead time in order to increase hotel demand in the next two years.

The largest conventions in 2013 were Lightfair International, Hotel room supply will continue to expand in Center City in which attracted 23,000 visitors, and Greenbuild, with 22,000 the next two years. The announced $280.4 million W Hotel visitors, the world’s largest conference and expo devoted to and Element Hotel, both by Westin, at 15th and Chestnut green building. Currently, the largest traditional conventions Streets will occupy a new, 50-story tower, adding 755 rooms, or trade shows booked for 2014 do not exceed 13,000 a size sufficient to handle accommodations for a major individuals, limiting convention-driven demand for hotel convention. This project is supported by a tax-increment rooms in Center City. However, both East Coast Volleyball and financing district, approved by City Council in December the Philadelphia Marathon will fill a significant number of 2013, which will provide $33 million in public financing for hotel rooms. construction. At Broad and Spruce Streets, the proposed $220 million, 47-story, mixed-use SLS International is expected The Home Show, one of the Convention Center’s top to break ground in fall 2014, bringing another 149 hotel gate shows, saw a dramatic boost in attendance in 2013, rooms to the market. Also expected to start in 2015 is the attracting 63,441 people, a 125% increase over 2012. $90 million conversion of the Benjamin Franklin Parkway’s Meanwhile, the two largest gate shows, the Auto Show historic Family Court into a 199-room Kimpton Hotel. and the Flower Show, together attracted more than 450,000 attendees. In 2014, East Coast Volleyball and Center City attractions drew more than 9.58 million visitors in the Philadelphia Marathon events are expected to reach 2013, 3.6 million of whom visited the Independence National a combined 66,000 in attendance, with total anticipated Historic Park. Unveiling its new $24 million, 683-space parking Convention Center attendance in 2014 of 1.04 million. garage, the Philadelphia Zoo saw its attendance continue to rise, reaching more than 1.28 million visitors in 2013. Franklin Expanding leisure and business travel has helped drive Square continued to build toward the one million visitors mark, demand for downtown hotel rooms. Since 2004, the individual reaching 928,733 in 2013. The Parkway’s Academy of Natural leisure travel share of occupied hotel room nights in Center Sciences drew 249,563 visitors, nearly 43,400 more visitors in City increased by 34%, with business travel demand up 8.5%. 2013 than 2012, a 21% increase. Since these segments of the market do not require large hotel room blocks, as do major conventions, several hotel Even as modest amounts of new hotel room supply came to developers and operators completed more moderately-sized the market in 2013, demand for room nights remained stable: projects in 2013. In , Radisson completed average daily hotel room rates increased slightly to $169.49, a $20 million renovation of the 301-room Radisson Warwick and occupancy rates slipped marginally from 74.3% to 73.8%. Hotel, rebranding it as the Radisson Blu Warwick Hotel, the third Blu to open in North America. Across the street from the Pennsylvania Convention Center, the nine-story, $60 million Hilton Home2 Suites opened in August, adding 248 rooms at 12th and Arch Streets.

Center City District & Central Philadelphia DevelopmentDevelopment Corporation www.CenterCityPhila.org 23 Conventions, Tourism, & Hotels

Overseas Visitation to the Philadelphia Five-County Region Overseas Visitation to the Philadelphia Five-County Region

750,000 710,000 700,000 650,000 595,000 600,000 550,000 500,000 s 450,000 421,000 400,000 350,000

Overseas Visitor 300,000 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Source: Office of Travel and Tourism Industries, U.S. Department of Commerce - provided by Philadelphia Convention & Visitors Bureau

Center City non-convention business travelers occupied 1.06 million hotel room nights in 2013, 35.5% of all occupied hotel room nights in the downtown.

Occupied Center City Hotel Rooms by Purpose of Trip Occupied Center City Hotel Rooms by Purpose of Trip

2013 Total Room Nights: 3 million 3,000 442K

2,500 485K 188K 380K 272K 2,000 90K 277K 94K s (thousands) 1,500 974K

1,000 887K oom Night

500 687K 924K

Consumed R 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Individual Leisure Airline Crews PHLCVB Group - Non-Convention Center Commercial / Government Convention Center Related Hotel Group

Source: Hospitality Snapshot, PKF Consulting - provided by Visit Philadelphia

24 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org Conventions, Tourism, & Hotels

Attraction Attendance, 2012-2013 Visitor Attraction Attendance, 2012-2013

Independence 3,594,550 National Historical Park (All Attractions)* 3,553,070

Independence 2,427,586 Visitor Center* 2,127,774

Liberty 2,006,157 Bell Center* 1,806,4940

National 828,208, Constitution Center* 809,9699

Independence 686,788 Hall* 630,418

Philadelphia 1,230,087 Zoo 1,276,425

Franklin 856,630 Square 928,733

Franklin 894,334 Institute 852,139

Philadelphia 898,416 Museum of Art 639,810

Please Touch 583,071 Museum 557,229

Eastern State 254,623 Penitentiary 305,267

The Barnes 216,953 Annual visitation to the Foundation** 305,021

Academy of 206,175 Academy of Natural Natural Sciences of Drexel University 249,563

Christ Church 211,981 Sciences of Drexel and Burial Grounds 213,941

Betsy 210,999 University increased Ross House 199,386 21% between Penn 197,374 Museum 156,899 2012 and 2013. Historic 124,867 Philadelphia Center 128,120 110,074 M tter Museum 124,078

National Museum 100,937 of American Jewish History 91,235 2012 2013

* Note: Attendance for Independence National Historical Park is an estimate of the number of unique visitors to the Park and does not represent the sum of all visits to individual Park attractions. ** Note: 2012 attendance numbers for the Barnes Foundation cover May - December 2012. Source: Hospitality Snapshot, PKF Consulting - provided by Visit Philadelphia

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 25 Conventions, Tourism, & Hotels

Availability & Occupancy of center city Hotel Rooms Availability & Occupancy of Center City Hotel Rooms

11,326 Oc 11,400 73.8% 75%

74.3% cupancy Rate (% 11,159 74% 11,200 73.2% 73.3% 72.8% 73% 10,969 11,000 71.7% 72% 70.8% 71.0% 70.6% 10,914 71%

ooms 10,800 ) 70% Occupancy Rate 10,600 69% 68.4% Room Supply 10,400 68% 67% ailable Hotel R 10,200 66% y Av 65%

Dail 10,000 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Source: Smith Travel Research, provided by Visit Philadelphia

Center City hotels made up 32.2% of the five-county regional hotel market in 2013.

AverageAv Derageaily room Daily rRateate fforor Center Cente Cityr Ci Hotelsty Hotels

$200 $173.60 $168.60 $169.49 The average daily $180 $160 $131.26 rate for Center $140 City hotel rooms oom $120 $100 increased 2.9% $80

annually between y Rate Per R $60 $40 2004 and 2013. $20 erage Dail $0 Av 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Source: Smith Travel Research, provided by Visit Philadelphia

26 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org Conventions, Tourism, & Hotels

Visitors to Philadelphia by Country, 2012 Visitors to Philadelphia by Country, 2012 Visitors to the Philadelphia five-county region by Country, 2012

15.6% United United Kingdom Kingdom 14.6% of Philadelphia’s 14.6% All Other Total All Other Germany Countries Total International Countries Germany 13.9% international visitors 35.8% International Visitors: 35.8% 13.9% Visitors: 595,000 595,000 in 2013 traveled from France 8.6% Japan 3.0% France 8.6% Japan 3.0% Brazil 3.0% China 5.2% Brazil 3.0% China 5.2% China, India, South South Korea 3.2% Italy 4.5% South Korea 3.2% Switzerland Italy 4.5%India 4.2% Switzerland 3.9%India 4.2% Korea, and Japan. 3.9% Source: Office of Travel and Tourism Industries, Source: Office of TrU.S.avel Departmentand Tourism of Industries, Commerce - provided by Philadelphia Convention & Visitors Bureau U.S. Department of Commerce - provided by Philadelphia Convention & Visitors Bureau

Largest Conventions, Trade Largest Conventions Shows, & Gate Shows, 2013 & Trade Shows Anticipated for 2014

Convention & Trade Shows Attendance Convention & Trade Shows Attendance Philadelphia Marathon 30,000 East Coast Volleyball, Inc. 34,000 Lightfair International 23,000 Philadelphia Marathon 32,000 U.S. Green Building Council 22,000 American Educational Research Association 13,000 East Coast Volleyball, Inc. 20,000 American Academy of Neurology 12,500 Narcotics Anonymous World Services, Inc. 20,000 American Library Association 12,000 Pittsburgh Conference on Analytical Chemistry National Association of Letter Carriers 12,000 18,000 and Applied Spectroscopy American Society of Nephrology 12,000 American Association of Orthodontists 16,500 Competitor Group 10,000 American Thoracic Society 15,000 Infectious Diseases Society of America 10,000 UBM Canon LLC 15,000 National Soccer Coaches Association of America 9,000 International Association of Chiefs of Police 14,000 Source: Philadelphia Convention & Visitors Bureau Source: Philadelphia Convention & Visitors Bureau

2014 Anticipated Convention Center Attendance 1,035,000 Gate Shows Attendance Auto Show 228,384 Flower Show 223,667 Home Show 63,441 Comic Con 34,586

Source: Pennsylvania Convention Center

2013 Total Convention Center Attendance 1,050,000

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 27 Arts, Culture, & Civic life

28 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org Greater Center City is home to 409 nonprofit arts and cultural institutions, 65% more organizations than were located here in 1996. Among the largest downtowns in the U.S., Greater Center City is second only to Midtown Manhattan in the number of nonprofit arts and cultural institutions located downtown. The arts, entertainment, and recreation sector provided nearly 11,000 jobs in Philadelphia in 2012.

This sector was slow to emerge from recession but At Race Street and Columbus Boulevard, the FringeArts’ added jobs in both 2011 and 2012. Many performing arts new home in a former water pump house includes a 240- organizations also saw increases in attendance between seat theater supporting regional talent and year-round 2012 and 2013, notably at the Walnut Street Theatre, Arden programming. In 2014, a bar, restaurant, and outdoor plaza Theatre Company, Opera Philadelphia, Philadelphia Chamber will be added. Music Society, and the Curtis Institute of Music. Eastern State Penitentiary attracted 305,267 visitors, a 20% increase over On the Avenue of the Arts, the Kimmel Center is opening 2012. The African American Museum continued to attract Jose Garces’ new restaurant, Volver, part of a $14 million more visitors, drawing close to 80,000, a 10% increase from renovation that includes the new SEI Innovation Studio, a 2012. Nearly 250,000 visited the Academy of Natural Sciences 200-seat, 2,700-square-foot venue with a new, 22-foot-high, of Drexel University, a 21% increase over the prior year. glass-panel entrance. With programmable signage along Spruce Street, the new entrance and restaurant animate what Notable in 2013 was the opening of the Philadelphia Zoo’s had been largely a blank wall on the south side of the block. $32 million LEED-certified KidZooU exhibit, a first-of-its kind focus on domestic rare-breeds, helping zoo attendance climb In an effort to increase revenue and blend exhibitions and to 1.28 million in 2013. programs from both institutions, the Rosenbach Museum and Library at 20th Street and Delancey Place officially joined the In the historic area, the Benjamin Franklin Museum at Free Library in December 2013 to become the Rosenbach of 317 Chestnut Street reopened to the public in August 2013 the Free Library of Philadelphia. after undergoing a two-year, $15 million makeover. The 7,000-square-foot underground museum, originally built for the Bicentennial, now features artifacts, computer animation, and interactive displays. Just doors away, at 321 Chestnut Street, the National Liberty Museum received a $2.5 million grant from the John Templeton Foundation to create an interactive and audio-visual exhibit for its entryway.

Center City District & Central Philadelphia DevelopmentDevelopment Corporation www.CenterCityPhila.org 29 ARTS, CULTURE, & CIVIC LIFE

PhiladelPhiladelphiaphia Arts,Arts Entertainment,, Entertainme ntand, a nd GrGreaeaterter Ce Centernter CiCityty Nonpr Nonprofofit Artsit Organizations ReRcrecreaeationtion WageWage && SalarySalary Employment Employment Arts Organizations

11,000 10,805 450

409 10,500 400

10,000 350

9,500 ganizations 9,095 300 9,000 248 ofit Arts Or 250 8,500 tal Nonpr

8,000 To 200 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 1996 1998 2000 2002 2004 2006 2008 2010 2012 2013

Source: National Center for Charitable Statistics DataWeb, Source: Quarterly Census of Employment & Wages, U.S. Bureau of Labor Statistics provided by Greater Philadelphia Cultural Alliance

Philadelphia added nearly 400 wage and salary jobs in the arts between 2011 and 2012.

DowntownDowntown Arts Arts & Cultural & Cultur Organizations,al Organiz a2013tions, 2013

18.9 million Midtown Manhattan 1,095

6.0 million Center City Philadelphia 409

18.9 million Lower Manhattan 348

5.6 million Dance Downtown Washington, DC 330 Museums

4.3 million Music Downtown San Francisco 242 Theater 9.5 million History Organizations (incl History Museums) Downtown Chicago 236 Other Types of Organizations 4.6 million Performing Arts Downtown Boston 226 2010 Regional Population 3.4 million Downtown Seattle 114

0 200 400 600 800 1,000 1,200 Source: National Center for Charitable Statistics DataWeb, provided by Greater Philadelphia Cultural Alliance

30 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org ARTS, CULTURE, & CIVIC LIFE

Arts & Cultural organization annual attendance

Annual Attendance

<10,000 100,000-249,999

10,000-24,999 250,000-499,999 25,000-49,999 >500,000 50,000-99,999

Organization Type Community Arts & Education Museums, Visual Arts, Historic, & Scientific Performing Arts Support & Other

Source: Greater Philadelphia Cultural Alliance

Performing Arts Museum & Attraction Attendance Organization Attendance Organization 2012 2013 Liberty Bell Center 2,006,157 1,806,494 Organization 2012 2013 Franklin Square 856,630 928,733 Kimmel Center* 600,137 663,684 Franklin Institute 894,334 852,139 Walnut Street Theatre 363,000 365,000 National Constitution Center 828,208 809,969 Arden Theatre Company 110,074 118,458 Philadelphia Museum of Art 898,416 639,810 Pennsylvania Ballet 87,555 76,470 Independence Hall 686,788 630,418 Philadelphia Theatre Company 63,117 58,481 Eastern State Penitentiary 254,623 305,267 Opera Philadelphia 51,847 56,242 The Barnes Foundation 216,953 305,021 The Wilma Theater 43,671 30,230 Academy of Natural Sciences of Drexel University 206,175 249,563 FringeArts 40,000 28,000 University of Pennsylvania Museum 197,374 156,899 Philadelphia Chamber Music Society 24,400 27,860 of Archaeology and Anthropology Curtis Institute of Music 19,165 20,475 Pennsylvania Academy of the Fine Arts 163,963 146,402 Mütter Museum 110,074 124,078 * Includes Kimmel Center Presentations, Broadway Programming, Resident Company, and Commercial/Non-Profit Rental paid attendees. National Museum of American Jewish History 100,937 91,235 Source: Hospitality Industry Snapshot - PKF Consulting, provided by Visit Philadelphia & Individual Institutions African American Museum 72,221 79,250

Source: Hospitality Industry Snapshot - PKF Consulting, provided by Visit Philadelphia & Individual Institutions

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 31 retail

32 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org With close to 300,000 workers, 180,000 residents, and 3 million occupied hotel room nights in 2013, Center City’s growing diversity creates a strong demand for new and existing retail establishments.

Affluent residents, high-wage office and healthcare workers, One of the strongest drivers of Center City’s retail growth has and visitors with substantial disposable income augment been the 13% increase in population between Girard Avenue citywide customers and college students, generating more and Tasker Street from 2000 to 2013. Young renters and first- than $793 million in retail demand within a one-mile radius time home buyers, empty-nesters relocating from the suburbs, of City Hall. As a consequence, more national retailers are and families with children have all chosen to live in Center choosing to locate in downtown Philadelphia, adding to a City to be near work, take advantage of the diverse array of highly diversified mix of local proprietors. Recent new entries cultural and entertainment offerings, as well as experience to the market include Theory, Stuart Weitzman, Michael Kors, a continually expanding restaurant and retail scene. With Intermix, Nordstrom Rack, and UNIQLO. household incomes averaging $105,081 in 2012 and 75% of residents 25 and older holding at least a bachelor’s degree, The retail occupancy rate in the CBD was 87.7% in 2013, as downtown’s purchasing power is increasing. remaining vacant premises continued to be converted to new uses. While most city centers experienced rising retail Workers, visitors, and residents continue to generate rents in 2013, Philadelphia’s Walnut Street was a national significant foot traffic on Center City retail blocks. According leader with a 33.8% increase over the previous year, based to Walk Score, Philadelphia is the fourth most walkable U.S. on an analysis by Colliers. Available space on Walnut Street city, as well as the fifth most bike- and transit-friendly city has become scarce, driving both national chains and local in the country. Taking advantage of these amenities, 62% of boutiques to expand onto adjacent streets, broadening Center City residents do not use a car to get to work. While Philadelphia’s prime retail district. most of Center City’s pedestrian activity peaks during the week around lunchtime and late afternoon, fueled by the To respond to growing retail demand, several major projects presence of both workers and residents, the area between are in the pipeline, including PREIT’s redevelopment of The Rittenhouse Square and Broad Street remains animated Gallery at Market East, NREA’s mixed-use development throughout the weekend and during evening hours. An across the street, as well as Midwood Investment & average of 31,800 daily pedestrians walked along the 1700 Development’s new retail project in the heart of the Walnut block of Walnut Street on Saturdays in the fall. Street retail corridor. Center City retail growth also has been supported by the Center City is home to 458 full-service restaurants, 310 Philadelphia Retail Marketing Alliance, a collaboration quick-service establishments, and 327 outdoor cafes of the CCD, City of Philadelphia, Philadelphia Industrial and continues to be one of the top restaurant and dining Development Corporation, Philadelphia Convention & Visitors destinations in the country. Nine out of 10 restaurants Bureau, Visit Philadelphia, and major downtown retail named in OpenTable’s Top 10 most-booked restaurants brokers. The program includes direct outreach, advertising, in Philadelphia are in Center City. Center City District story placements in trade publications, and a strong online Restaurant Week, which celebrated its 10th anniversary presence (www.PhiladelphiaRetail.com) that positions Center in September 2013, continues to attract many suburban City as an attractive retail location. Available retail spaces residents to the downtown, providing a steady flow of can be found online, as well as marketplace data essential to customers in what have been traditionally slow dining weeks. retailers, brokers, and developers.

Center City District & Central Philadelphia DevelopmentDevelopment Corporation www.CenterCityPhila.org 33 retail

2013 Pede2013str Aviaeragen Act Dailivityy Pedestrianby Season Activity(December 2012 - November 2013)

25,000 23,626 23,029 22,932 19,969 19,901 19,718 20,000 19,486 18,867 18,251 18,512 18,138 18,115 17,620 16,557 15,878 15,361 15,503 14,552

15,000 13,570 13,682 12,841 12,264 9,744 9,219 9,234

10,000 8,594 8,280 6,594 y Pedestrian Activity

5,000 erage Dail

Av 0 1700 Block of Walnut 1600 Block of Chestnut 1500 Block of Chestnut 1200 Block of Walnut Intersection 1100 Block of Chestnut 800 Block of Market of 12th & Market Winter* Spring Summer Fall

*Counts for Winter 2013 are taken from December 2012, January 2013, and February 2013 Source: Springboard Pedestrian Counts, Center City District

The 1700 block of Walnut Street continues to attract the highest number of pedestrians, sustaining volumes throughout the seasons and well into the evening hours.

Average Hourly Pedestrian Activity by Time of Day 2013 Ave(Decrageember Hour 2012ly Pede - Novemberstrian Act 2013)ivity by Time of Day

2,000 Time of Day Key: - Early Morning: 1,500 4am-6am - Morning Rush Hour: 6am-9am - Late Morning: 1,000 9am-11am - Lunch: 11am-2pm - Late Afternoon:

y Pedestrian Activity 2pm-4pm 500 - Evening Rush Hour: 4pm-7pm - Evening: 7pm-11pm - Late Night: 11pm-4am erage Hourl

Av 0 Early Morning Late Lunch Late Evening Evening Late Night Morning Rush Hour Morning Afternoon Rush Hour

1700 Block 1600 Block 1500 Block 1200 Block of Walnut of Chestnut of Chestnut of Walnut

Intersection 1100 Block 800 Block Source: Springboard Pedestrian Counts, of 12th & Market of Chestnut of Market Center City District

34 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org retail

Average Daily Pedestrian Activity by Weekday/Weekend (December 2012 - November 2013) 2013 Average Daily Pedestrian Activity by Weekday/Weekend

30,000

25,000 23,925 21,467 19,374 20,000 19,010 17,313 16,380 15,373 15,000 13,433 13,382 12,446 12,543 11,877 Weekday 8,777 y Pedestrian Activity 10,000 Weekend 6,040 5,000 erage Dail

Av 0 1700 Block 1600 Block 1500 Block 1200 Block Intersection 1100 Block 800 Block of Walnut of Chestnut of Chestnut of Walnut of 12th & Market of Chestnut of Market Source: Springboard Pedestrian Counts, Center City District

2012 Retail Demand for Shoppers’ Goods

The intersection of 12th Radius from City Hall 5-Minute Walk 15-Minute 30-Minute and Market Streets (1/4 Mile) Walk (1/2 Mile) Walk (1 Mile) attracted the second Job Market Office, Education, & 55,781 120,976 178,344 highest weekday Healthcare Workers volume of Center City Other Workers 45,643 53,672 73,154 Total Workers 101,424 174,648 251,498

pedestrians in 2013. Residential Market

Owners 3,711 11,267 38,329

Renters 11,998 26,298 64,267 CENTER CITY RETAILER TYPE Population 15,709 37,565 102,596

Visitor Market 21% Hotel Rooms 5,034 8,921 10,257 National Overnight Visitors 1,346,822 2,386,769 2,744,209 Retailers Dollars of Demand for Shoppers' Goods 79% Office Workers $59,350,984 $128,718,464 $189,758,016 Boutique, Independent, Other Workers $24,145,147 $28,392,488 $38,698,466 or Local Retailers Residents $30,161,280 $72,124,800 $196,984,320

Overnight Visitors $180,474,085 $319,827,039 $367,724,015

The growth of national retailers is a very Total $294,131,496 $549,062,791 $793,164,817 positive trend, but 79% of Center City retailers Job Market Source: OnTheMap - 2011, Local Employment Dynamics Partnership, U.S. Census Bureau Residential Market Source: American Community Survey 2007-2011 5-year Estimates, U.S. Census Bureau are boutiques, independents, or locally owned. Visitor Market Source: Visit Philadelphia

Source: Retail Survey, Center City District Dollars of demand for each market segment are CCD calculations based on retail industry standards.

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 35 retail

Restaurants & Cafes with Outdoor Seating, 2013

Number of Seats

<5 5–9 10–19 20–39 >40

Source: Café Survey, Center City District BENJAMIN FRANKLIN PKWY

VINE ST

LOGAN FRANKLIN SQUARE SQUARE

RACE ST R

CHERRY ST

IVE R ILL

ARCH ST YLK U

H LOVE

SC PARK JFK BLVD MARKET WEST/ CONVENTION

PARKWAY CENTER VD MARKET ST City Hall

UMBUS BL CHESTNUT ST L

E RIVER

R

ER CO INDEPENDENCE NATIONAL 95 SANSOM ST I HISTORICAL PARK

OPH

WALNUT ST T

DELAWA

RITTENHOUSE WASHINGTON HRIS

C SQUARE SQUARE LOCUST ST OLD CITY/ SPRUCE ST

WEST OF BROAD EAST OF BROAD PINE ST

LOMBARD ST SOUTH STREET SOUTH ST

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

T

S

H

NT ST RO

13TH S

12TH S

11TH S

21ST ST 21ST 10TH S

9T

8TH S

7TH S

6TH S

5TH ST 5TH

4TH S

3RD S

D ST 2ND

JUNIPER S

23RD S

F

18TH S

17TH S

16TH S

15TH S

27TH S

26TH S

25TH S

24TH S BROAD ST BROAD

22ND S

20TH S

19TH S

There were 327 outdoor cafes in Center City in 2013.

CenterCenter City City Re Retailers,tailers, 2013 2013 CenterRetail City Va Recatailncy Va Racancyte Rate CENTER CITY RETAILERS, 2013

20%

18% Music,Music, Video, Video, AllAll Other Others s & Video Games 22 108108 16% 14.5% & Video Games 22 OpticalOptical 28 28 14% 12.3% BooBooks ks& Maps& Maps 29 29 Pharmacy 38 12% Pharmacy 38 ApparApparel el 10% BeautyBeauty, Health,, Health, 270270 & Fitness 45 & Fitness 45 Total:Total: 8% ElectrElectroniconics 51s 51 1,1461,146 Jewelry 6% Jewelry & Wa& Watchestches HomeHome & & 166166 4% GarGardenden 117 117 2% FoodFood 0% Art,Art, Collectibles, Collectibles, or orDrink Drink & Hobbies& Hobbies 136 136 136136 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Source: Retail Survey, Center City District SourSource: c Ree: tailRetail Survey Survey, Center, Center City City District District

36 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org t

Philadelphia Museum of Ar

BENJ

AMIN FRANKLIN PK

WY retail

VINE ST

FRANKLIN LOGAN SQUARE SQUARE

RACESele ST cted New Center City Retailers in 2013

CHERRY ST Convention Center

ARCH ST

1,200 sf LOLOVVE 2,000 sf PPAARRK 30th St 3,200 sf Station JFK BLVD 8,000 sf 28,0008, sf City Hall MARKET ST City Hall 4,500 sf 9,200 sf (Relocation) 39,000 sf

CHESTNUT ST D

LV

26,000 sf B

49,00049 sf Landing INDEPENDENCE NATIONAL ’s

SANSOM ST UMBUS 8,000 sf HISTORICAL PARK L Penn

2,600 sf CO

4,000 sf 5,000 sf R WALNUT ST E

OPH

T

IS RITTENHOUSE 13,000 sf WASHINGTON R SQUARE SQUARE CH LOCUST ST 1,200 sf

2,800 sf Center City Retailers, 2013

10,000 sf (Rebranding) 2,500 sf

4,500 sf 11,000 sf

T

T T

T

T T

T

S

S S

S

S S

S

ST

ST

H ST H

H ST H

H ST H

H ST H

13TH ST 13TH

12TH

11TH

10TH

9T

8T

7TH

6TH

5T

4T

3RD

D ST 2ND

JUNIPER ST JUNIPER

18TH ST 18TH

17TH ST 17TH

16TH ST 16TH

15TH ST 15TH

BROAD ST BROAD

19TH ST 19TH 20TH ST 20TH

Source: Philadelphia Retail Marketing Alliance

CenterCenter City Re Citystaurant Restaurant Mix, 2013Mix, 2013 CenterCentCenterer CiCityty Se CityServicrvi Servicce eP roPrvideeoviders, Prrsoviders,, 2013 2013 2013 Center City food establishments, 2013

Note: Bars & NightlifNote: Barse Establishments & Nightlife Establishments represent only rethosepresent retailers only thosewho e rexclusiveltailers ywho exclusively operate bars oroperate clubs. barsBars or that clubs. primaril Barsy offthater primarilfood arey c offounteder food among are c ountedFull-Servic amonge Full-Service Restaurants andRe Tstaurantsakeout, Sandwich, and Takeout, & Quick Sandwich, Servic &e Establishments.Quick Service Establishments. Ice Cream,Ic Wae Crteream, Ice, Water Ice, All OtherAlls Others Coffee ShopsCoffee Shops & Frozen Y&ogurt Frozen Yogurt Travel 14Travel 14 177 177 80 80 EstablishmentsEstablishments 26 26 Shoe ShineShoe Shine Bars & NightlifBarse & Nightlife & Repair& 14Repair 14 EstablishmentsEstablishments 49 49 AutomotiveAutomotive 14 14 Beauty Beauty ChildcareChildca 19 re 19 Bakeries 44Bakeries 44 237 237 Full-ServicFue ll-Service AccountingAcc ounting20 20 Restaurants Total: Total: Total: Total: Restaurants InsuranInsurance 21 ce 21 458 1,098 1,098 Real Real 967 967 458 Fitness Fitness53 53 Estate Estate Takeout, Sandwich,Takeout, Sandwich, 130 130 Legal 80Legal 80 & Quick Servic& Quicke Service EstablishmentEstablishments 310 s 310 Health Health LaundryLaundry 80 80 127 127 Bank/FinanciaBank/Financial l 112 112 Source: ReSourtailc e:Survey Retail, Center Survey City, Center District City District Source: RetailSour Surveyce: Re, Centertail Survey City, DistrictCenter City District

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 37 employment

38 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org Among the largest U.S. cities, Philadelphia ranks third with 43.6% of citywide jobs concentrated downtown, behind only the central business districts of Washington, D.C. and Chicago. The largest employment center in the region, Greater Center City is home to 288,493 wage and salary jobs, which generated at least $13 billion in payroll in 2011. Another 33,500 sole proprietors and partners in law, accounting, and other professional services firms also do business downtown.

This dense concentration of employment (203 jobs per acre in with 500 employees or more are located downtown. But more the downtown core, compared to densities of 4.7 jobs per acre than 35% of citywide businesses employing fewer than 20 in the rest of the city and 0.6 jobs per acre in the surrounding people are also located between Girard Avenue and Tasker suburbs) is made possible by a multi-modal transit system Street, river to river. that brings 305,000 passengers downtown each day, by an expanding cohort of bike commuters, and by those who Despite a strong concentration of downtown jobs and choose to reside in one of the largest and most walkable live- expanding employment in University City, more than 188,000 work environments in the country. Philadelphians (36% of working residents) leave the city each day for work. This number has been increasing by a half The Center City economy weathered the Great Recession in percent annually since 2002 and is in part reflective of the low part due to its diversity, shedding a smaller percentage of density of jobs outside the city’s two main employment hubs. jobs during the downturn than either the regional or national average. More than 30% of downtown jobs are found in office Philadelphia still lags behind the region and other major towers, 21% in public services, 21% in the healthcare and U.S. cities in job creation. Since 1970, Washington, Boston, education industries, and 14% in entertainment, hospitality, and New York City have added respectively 25.1%, 18.3%, and retail. and 14.5% in total jobs, while Philadelphia has 25% fewer jobs than it held in 1970. All four cities lost approximately Although Center City has a large concentration of high-skill, 90% of their 1970 level of manufacturing employment. But high-wage positions, its jobs are for everyone: nearly 30% of Philadelphia’s Northeast peers have done significantly better downtown workers over the age of 30 hold no more than a in adding post-industrial jobs. high school diploma; another 30% hold associate’s degrees. More than 21% of the Center City workforce, 58,000 workers, Most recently, between 2012 and 2013, U.S. job growth was is under the age of 30. 1.57%; job growth in Philadelphia’s suburbs was 1%; but the rate of growth in the city was just 0.5%, and the city still has Fifty-two percent of downtown jobs are held by Philadelphia 2% fewer jobs than it held in 2001. Philadelphia’s suburbs city residents, with an average of 25% of the working have also been adding office jobs in the last several years at residents in all neighborhoods outside the downtown the same time that Philadelphia has been losing them. While employed in Center City. Downtown also provides significant Boston, New York, and Washington, D.C. all have about 30% opportunities for suburban residents: nearly 27,000 workers of their region’s office jobs, Philadelphia only has a 21.2% commute each day from Montgomery County, 25,000 from regional market share. Only leisure and hospitality has been Delaware County, and more than 11,000 from Bucks County. outperforming the suburbs. The bridges carry an additional 31,000 workers from adjacent New Jersey counties. The sooner Philadelphia chooses the path of competitive tax policies, the sooner residents will benefit from steadily Center City’s high-rise office, hotel, and major institutional increasing construction and permanent jobs, declining buildings house some of the largest employers in the region: unemployment and poverty rates, and sustained opportunity 42% of the companies (98 establishments) in Philadelphia for employment in all neighborhoods of the city.

Center City District & Central Philadelphia DevelopmentDevelopment Corporation www.CenterCityPhila.org 39 employment

Largest U.S. Cities for Jobs: Percentage of Citywide Wage & Salary PercentageEmployment of Citywide within Wage One & Sala Mile ryof DowntowEmploymnent Concentrated Downtown

80% 74.7% 70%

60% 49.2% 50% 43.6% 38.3% n 40% ers Within ork 30% 23.6% 21.3% 20% 15.0% 14.1% 13.2% 12.8% 10% % of Citywide W One Mile of Downtow 0% Downtown Downtown Center City Midtown Downtown Downtown Downtown Downtown Downtown Downtown Washington, DC Chicago, IL Philadelphia, PA Manhattan, NY Los Angeles, CA Dallas, TX San Antonio, TX San Diego, CA Phoenix, AZ Houston, TX

Source: LODES - 2011, Local Employment Dynamics Partnership, U.S. Census Bureau & "Downtown Rebirth," Center City District

Regional & City Residents Commuting to Jobs in Greater Center City, 2011

On average, 25% of Montgomery County Bucks County the working residents of each Philadelphia neighborhood outside 26,930 11,438 of downtown work in Center City.

Far Northeast 10,585

Chester County Roxborough/ Germantown/ Manayunk Chestnut Hill 8,914 Near Northeast 4,894 9,118 Olney/ Oak Lane 13,936 17,245

Bridesburg/ Kensington/ 11,033 Richmond 11,387 Burlington County 13,497 8,163 Delaware County Greater Center City 25,097 27,317 Core Center City 9,042 Extended Center City 18,275 Other Metro Area Counties: New Castle County, DE 12,329 3,055 9,777 Camden County Salem County, NJ 15,334

510 Gloucester County Cecil County, MD 128 7,260

Source: OnTheMap - 2011, Local Employment Dynamics Partnership, U.S. Census Bureau

40 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org employment

Greater Center City Wage university City Wage GreaterGreater& Center Sala Centerry EmpCityl CityoymWagee Wnt age&, 2011 Salary & Salary Employment, Employment,University 2011 2011University& Sala Cityry EmpW Cityageloym W&eage Salarynt, 2011& Salary Employment, Employment, 2011 2011

ManufacturinManufgacturing 0.8% 0.8% Transportation,Transportation, Warehousing, Warehousing, & Wholesale& Tr Wholesaleade 0.7% Trade 0.7% Real EstateReal & Estate & Manufacturing 0.7% ConstructionConstruction 3.1% 3.1% Manufacturing 0.7% Real Estate R&eal Estate & Other ServicOtheres Servic 3.9%es 3.9% ConstructionConstruction 1.0% 1.0% Transportation,Transportation, Other ServicOtheres 1.3% Services 1.3% Warehousing, Warehousing, Public ServicPublices 1.9% Services 1.9% & Wholesale& Wholesale Trade Trade Office 3.0% Office 3.0% 4.6% 4.6% Office Office Entertainment,Entertainment, Eds & MedsEds & Meds Entertainment,Entertainment, 31.1% 31.1% Hospitality, &Hospitality Retail , & Retail 81.3% 81.3% HospitalityHospitality, & Retail, & Retail Total Jobs:Total Jobs: Total Jobs: Total Jobs: 10.1% 10.1% 14.2% 14.2% 288,493 288,493 76,774 76,774

Eds & MedsEds & Meds 21.0% 21.0% Public Public ServicesServices 21.3% 21.3%

Source: OnTheMapSource: OnTheMap - 2011, Local - 2011, Employment Local Employment Dynamics Dynami Partnership,cs Partnership, U.S. Census U.S. Bur Censuseau Bureau Source: OnTheMapSource: - 2011, OnTheMap Local Employment- 2011, Local DynamicEmployments Partnership, Dynamics U.S.Partnership, Census Bur U.S.eau Census Bureau

Among major U.S. cities, Center City has the third largest concentration of citywide jobs located downtown.

Philadelphia Wage RegionalRegional W Wageage && Sala Salaryry Employment, 2011 PhiladelphiaPhiladelphia& Sala ryWage Emp W lage&oym Salary e&nt Salary, 2011 Employment, Employment, 2011 2011RegionalEmpl oymWageent &, 2011 Salary Employment, 2011

Real Estate & Natural Real Estate & Natural Construction 3.3% Resources Construction 3.3% Resources Other Services 3.5% 0.4% Other ServicOtheres Servic 3.5% es 3.5% Other Services 3.5% 0.4% Real Estate & Real Estate & ManufacturinManufgacturing Construction 5.1% 3.7% 3.7% Construction 5.1% Manufacturing 7.3% Transportation,Transportation, Manufacturing 7.3% Warehousing, Warehousing, Transportation, Transportation, & Wholesale& Wholesale Trade Trade Warehousing, Eds & Meds Eds & Meds Eds & Meds 6.7% Eds & Meds Warehousing, 27.1% 6.7% 36.5% & Wholesale Trade Total Jobs: Total Jobs:Total Jobs: 36.5% & Wholesale Trade Total Jobs: 27.1% Public ServicPublices Services 8.0% 2,681,835 665,585 665,585 8.0% 2,681,835 11.9% Public Services 11.9% Public Services 10.2% 10.2% Entertainment,Entertainment, HospitalityHospitality, & Retail, & Retail Office 18.6% Entertainment, 17.1% 17.1% Office 17.2%Office 17.2% Office 18.6% Entertainment, Hospitality, & Retail Hospitality, & Retail 19.8% 19.8% Source: OnTheMap - 2011, Local Employment Dynamics Partnership, U.S. Census Bureau Source: OnTheMapSource: OnTheMap - 2011, Local - 2011, Employment Local Employment Dynamics Dynami Partnership,cs Partnership, U.S. Census U.S. Bur Censuseau Bureau Source: OnTheMap - 2011, Local Employment Dynamics Partnership, U.S. Census Bureau

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 41 employment

Office Year-Over-Year Education & Healthcare Year-Over-Year Education & Healthcare Year-Over-Year Change in Employment ChaOfficngee i nSector Empl Yoymear-Over-ent Year Change in Employment Change in Employment

4% 4.0% 3.5% 2.8% 3.5% 3% 3.1% 2% 1.2% 1.6% 3.0% 2.8% 1.5% 2.5% 2.3% 1% 2.5% 0.4% 2.0% 0% 2.0% -0.9% -1.1% -1.4% 1.8% -1% 1.5% 1.3% -2% 1.0% -3.5% -3% 0.5% 0.6%

-4% 0.0% -0.1% -4.1% 0.0% -5% -4.4% -0.5% 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Philadelphia Metro Area Outside Philadelphia Philadelphia Metro Area Outside Philadelphia

Source: Quarterly Census of Employment & Wages, U.S. Bureau of Labor Statistics Source: Quarterly Census of Employment & Wages, U.S. Bureau of Labor Statistics

Leisure & Hospitality Year-Over-Year ChaLeisurnge ine Emp& Hospitalityloyment Year-Over-Year Change in Employment

Philadelphia’s 5% 4% 3.7% 2.6% Leisure & Hospitality 3% 2.5% 2% 1.4% 1.5%

employment growth 1% 0.2% 1.0% has consistently 0% -1% outpaced the suburbs’ -2% -2.3% -3%

growth in this sector -4%

-5% -4.3% since 2009. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Philadelphia Metro Area Outside Philadelphia

Source: Quarterly Census of Employment & Wages, U.S. Bureau of Labor Statistics

42 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org employment

YYEAearR-O OverVER-Y YearEA EmploymentR EMPLOYME GrNTowth CHANGE

2% 1.62% 1.57% 1.00% 1% 1.16% 0.50% 0%

-1%

-2%

-3% -2.83%

-4%

-5% 2004 2005 2006 2007 2008 2009 2010 2011 2012 Jun 2013

Philadelphia Metro Area Outside Philadelphia U.S.

Source: Quarterly Census of Employment & Wages, U.S. Census Bureau

More than 25% of all firms between South Street and Vine Street are small businesses.

Distribution of Philadelphia Firms by Size

Geography 1-19 Employees 20-99 Employees 100-499 Employees 500+ Employees Grand Total Core Center City 25.1% 31.8% 37.5% 33.3% 26.3% Extended Center City 10.1% 8.4% 5.5% 8.5% 9.8% Bridesburg/Kensington/Richmond 8.1% 8.4% 6.7% 7.7% 8.1% Far Northeast 8.3% 10.1% 12.0% 6.8% 8.6% Germantown/Chestnut Hill 5.3% 4.4% 4.0% 3.4% 5.2% Near Northeast 10.7% 8.1% 5.2% 5.1% 10.2% North Philadelphia 6.4% 5.6% 4.1% 4.3% 6.2% Olney/Oak Lane 5.9% 3.1% 2.3% 6.0% 5.4% Roxborough/Manayunk 3.0% 1.8% 2.0% 0.0% 2.8% South Philadelphia 5.9% 6.3% 7.9% 10.3% 6.0% Southwest Philadelphia 4.0% 4.2% 5.7% 3.4% 4.1% West Philadelphia 7.3% 7.8% 7.1% 11.1% 7.4% Grand Total 100.0% 100.0% 100.0% 100.0% 100.0%

Source: County Business Patterns - 2011, U.S. Census Bureau

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 43 employment

Education Levels of Downtown EducationWorkers Age Levels 30+ of Downtown Workers Age 30+

40.6% of Center High School Diploma or Less City’s workers Bachelor's Degree 29.6% or Higher Workers 30+: 40.6% 213,480 age 30 and older

Some College or Associate's Degree have a bachelor’s 29.8% degree or more. Source: OnTheMap - 2011, Local Employment Dynamics Partnership, U.S. Census Bureau

PhiladelphiaPhiladelp hia& Metr ando MeAreatro W ageArea & WageSalary & Employment Salary in Select Industries, 2012 Employment in Select Industries, 2012

Leisure & Hospitality 414,214 111,213 (21.2%)

Office 360,351 97,126 (21.2%)

Education & Healthcare 340,188 199,058 (36.9%)

Transportation & Trade 142,367 35,820 (20.1%)

Metro Area Philadelphia % of Regional Outside Philadelphia Jobs in Philadelphia

Source: Quarterly Census of Employment & Wages, U.S. Census Bureau

44 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org employment

Regional1970 Emp lIndeoymxeednt Employment, Indexed to - 1970 Philadelphia Metropolitan Statistical Area

200% 194.0% 175% Chester County Bucks County 150% Montgomery County 157.1% 125% Other Metropolitan Area Counties Delaware County 100% City of Philadelphia 83.3% 75% 77.6% 50% 48.5% 25%

0%

-25% -25.2% -50% % Above/Below 1970 Employment Levels 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Other Metropolitan Area Counties: Burlington County, NJ; Camden County, NJ; Gloucester County, NJ; Salem County, NJ; New Castle County, DE; Cecil County, MD

Source: Regional Economic Profiles, U.S. Bureau of Economic Analysis

Philadelphia holds approximately 23% of all jobs in the region.

1970 Indexed1970 Emp Indelxoymed Employmentent for major cities

30% 25.1% 25% 20% 18.3% While Washington, 15% 10% 14.5% D.C., Boston, and New 5% York City have all 0% -5% added jobs since 1970, -10% Philadelphia’s job -15% -20% levels are 25% below -25.2% -25% what they were 40 -30%

% Above/Below 1970 Employment Levels -35% years ago. 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Washington, DC Boston (Suffolk County), MA Philadelphia, PA New York City, NY

Source: Regional Economic Profiles, U.S. Bureau of Economic Analysis

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 45 transportation & access

46 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org Center City Philadelphia is just seven miles from Philadelphia International Airport (PHL) and within two hours flying time for 50% of the American population. Total passenger traffic at PHL increased slightly from 30.25 million in 2012 to 30.50 million in 2013, while the volume of international passengers rose for the seventh consecutive year, increasing 3% over 2012 to 4.47 million.

PHL is served by 30 airlines departing from seven terminals, While overall 60% of Philadelphia residents rely on a car to providing non-stop flights to 87 domestic and 38 international get to work, only 28% of Core Center City residents commute destinations, including the addition of a direct flight to Sao by car; 44% walk or bike, and another 20% use public transit. Paulo, Brazil. JetBlue added service in 2013, and USAirways began the process of merging with American Airlines. Two When Governor Tom Corbett signed a $2.3 billion additional international destinations are being added in 2014: transportation bill in November 2013, transportation Doha, Qatar, and Edinburgh, Scotland. infrastructure in Southeastern Pennsylvania got a major boost. This bipartisan commitment to all forms of transport As the third busiest stop along the nation’s Northeast rail enables SEPTA to fund $350 million in capital projects by corridor, Philadelphia is linked by high-speed connections 2018, including a more customer-friendly payment system to Boston, New York City, Baltimore, and Washington, D.C. that will accept credit cards, debit cards, smart phones, Amtrak’s averaged 12,710 weekday riders and SEPTA smart cards. In addition, PennDOT is planning in 2013, and total Amtrak ridership in Philadelphia rose to an significant investments in bridge replacements on the section all-time high of 4.13 million annual passengers. of I-676 that passes under Logan Square, as well as at JFK Boulevard and Spring Garden Street. The number of miles driven by each American dropped in 2013 for the ninth consecutive year. Mirroring the national The City of Philadelphia is undertaking a pilot project to trend, more residents, employees, and visitors depended install LED lighting fixtures on the blocks surrounding City on public transportation to arrive in Center City. The Hall. Parking garages at Eighth and Filbert Streets and 16th average weekday number of passengers using SEPTA, and Arch Streets are both undergoing major renovations. PATCO, and NJ Transit to arrive or move within Center City in 2013 remained at 305,000. SEPTA ridership on lines In 2013, the CCD completed the installation of bus maps and serving Center City was steady at 284,000 daily passengers, historic panels at all 92 Center City bus shelters. In September including a 4% increase in passenger trips on the five trolley 2014, the CCD will complete the $55 million renovation of lines from West Philadelphia. Dilworth Plaza, creating a major new gateway to public transit with significant enhancements at the concourse level. Philadelphia ranks fifth nationally among cities with a low dependency on the car for commuting to work, according to the 2012 American Community Survey. More than 70% of residents of city neighborhoods outside the downtown who work in Center City use public transportation to get to work, according to responses to CCD’s 2013 Commuting Survey; 9.5% of the respondents said they bike to work at least one day a week. Among managers of major downtown office buildings, 72.7% anticipate needing to provide more bike parking for workers in the coming year.

Center City District & Central Philadelphia DevelopmentDevelopment Corporation www.CenterCityPhila.org 47 TRANSPORTATION & ACCESS

Average Weekday Ridership at Center City Stations, 2013

BENJAMIN FRANKLIN PKWY

Race-Vine Station O 2,326 TC PA VINE ST 15,945

LOGAN FRANKLIN SQUARE SQUARE RACE ST Suburban

IVER Station CHERRY ST 24,775 Market East ARCH ST 13th St. Station

LOVEV Station 13,365 R SCHUYLKILL SCHUYLKILL PARK JFK BLVD 13,877

15 St. 5th St. VD MARKET ST Station City Hall Station

IVER 22nd St. 19th St. 45,000 3,474 R

E

95

11th St. I

8th St. R Station Station UMBUS BL CHESTNUT ST Station Station L

2,585 3,917 CO City Hall 9,601 13,935 INDEPENDENCE NATIONAL SANSOM ST DELAWA 32,664 HISTORICAL PARK

OPHER

WALNUT ST T

RITTENHOUSE WASHINGTON HRIS SQUARE SQUARE C LOCUST ST Walnut-Locust Station SPRUCE ST 6,513

PINE ST Lombard-South LOMBARD ST Station 2,746 SOUTH ST

ST

T

T

T

S

S

S

ST

ST

ST

ST

ST

H

H

H

H

H

H

H

H

T

T

T

NT RO

13TH ST 13TH

12

11

10

9T

8T

21ST ST 21ST 7T

6T

5TH ST 5TH

4T

ST 3RD

D ST 2ND

JUNIPER ST JUNIPER

23RD ST 23RD

F

18TH ST 18TH

17TH ST 17TH

16TH ST 16TH

15TH ST 15TH

27TH ST 27TH

26TH ST 26TH

25TH ST 25TH BROAD ST BROAD 24TH ST 24TH

22ND ST 22ND

20TH ST 20TH

19TH ST 19TH

Source: SEPTA & PATCO

305,000 transit passengers commute each weekday in Center City.

Average Commuting Time to Jobs in Greater Center City Average Commuting Time to Jobs in Greater Center City

60 Average Commute Time 62% 49 to Downtown: 40 minutes 50 38 of residents of 40

30

Greater Center Minutes 24 20 City commute 20 to work without 10 0 Live Outside Live in Philadelphia Live in Live in Greater a car. Philadelphia Outside University City University City Center City & Greater Center City

Source: 2013 Commuting Survey, Central Philadelphia Development Corporation

48 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org TRANSPORTATION & ACCESS

Transportation Infrastructure Investments in Center City AMTRAK ridership at 30th Street Station, 2013 Completion Type Project Name Organization Date Annual ridership Bus Shelter Maps and Historic Panels Center City District 2013 Dilworth Plaza Renovation Center City District 2014 4,125,503 Center City District Real-time Information Display Pilot 2014 Transit and SEPTA New Payment Technologies SEPTA 2015 Average weekday ridership PATCO Train Overhaul Project DRPA 2015 PATCO Track Work DRPA 2016 12,540 Schuylkill River Schuylkill Banks Boardwalk Trail 2014 Source: Amtrak Development Corp. Delaware River Spring Garden Connector 2014 Waterfront Corp. Bicycle and LED Pedestrian Lighting Project City of Philadelphia 2014 Pedestrian Philadelphia International Bikeshare City of Philadelphia 2015 Airport Passengers, 2013 - Phase 1 Center City District 2016 Ben Franklin Bridge - ADA Ped/Bike Ramp DRPA TBD Domestic Street Repaving - Southeast Quadrant City of Philadelphia 2013 Philadelphia Parking 8th & Filbert Street Garage Renovation 2015 Authority 26,030,313 Spring Garden Street Bridge Rehabilitation PennDOT 2015 Vehicular International JFK Bridge Reconstruction and Bike and Access PennDOT 2016 Pedestrian Connection at 22nd St. I-676 Vine St. Expressway - Bridge PennDOT 2017 4,473,799 Superstructure Replacements, 18th - 22nd St. Source: Philadelphia International Airport Autopark at JFK Plaza City of Philadelphia TBD

Source: SEPTA, City of Philadelphia, PennDOT, Delaware River Port Authority, Philadelphia Parking Authority, & Schuylkill River Development Corporation

Average Weekday Transit CORE Center City Method Greater Center City Method Greater Center City Method Ride20rs13hi Apverage in Cent Weeekdayr City, 2013 of CorCommute Centere to City Wor Methodk, 2012 of Commute to Work, 2012 of Commute to Work, 2012 Transit Ridership of Commute to Work, 2012

Other 1% NJ Transit Taxi 1% Buses 1% Work from Bicycle 4% PATCO 5% Home 5% Work from SEPTA Bicycle Home 7% Trolleys 8% 6%

SEPTA Walk Regional Public Total 40% Public Total Rail 13% Total Riders: Car SEPTA Transport Workers: Transport Workers: 305,030 38% Subway 20% 32,696 24% 89,909 42% SEPTA Bus Lines 31% Walk Car 26% 28%

Source: 2008-2012 American Community Source: 2008-2012 American Community Source: SEPTA, PATCO, & NJ Transit Survey 5-year Estimates, U.S. Census Bureau Survey 5-year Estimates, U.S. Census Bureau

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 49 SUSTAINABILITY

50 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org Center City Philadelphia compresses high-rise office towers, hotels, hospitals, schools, condominium buildings, row-homes, and apartment buildings into a 17th century street grid. Almost 44% of all jobs in the city are concentrated in Center City, where a density of 203 jobs per acre in the downtown core compares to less-than-one job per acre in the suburban counties.

More than 38 persons per acre live in Center City, with Farmers’ markets continue to thrive throughout Center City, densities rising to 63 persons per acre around Rittenhouse promoting the local food scene and reducing transportation Square, compared to 16.7 persons per acre across the entire costs. During 2013, more than $2.5 million in sales were city and two persons per acre across the 11-county region. reported at 14 different farmers’ markets, including the highly successful Headhouse Square and Rittenhouse Square Density means less time and money spent on auto commuting markets. Local and fresh produce was cultivated in 31 Center and more chance encounters and business connections on City community gardens, and over 28,000 people visited the street corners, at sidewalk cafes, and in restaurants. It also PHS Pop Up Garden that was located at a development site on produces a smaller carbon footprint per household, based on South Broad Street from May to October. transportation expenses, energy use, and other consumption, which compares very favorably to the rest of the city and Center City now has 8.6 million square feet of workspace in especially to suburban counties in the region. 34 LEED-certified buildings, while an additional 33 downtown buildings received the Energy Star certification for meeting A pedestrian-friendly downtown, Center City is served by strict energy-efficiency standards. Overall, Philadelphia 42 bus lines, 13 regional train lines, five trolley lines, three was ranked 10th in the country for energy efficiency by the subways, and by Amtrak’s Northeast Corridor service. Of American Council for an Energy-Efficient Economy. Between SEPTA’s 1,400 buses, 632 will be hybrids by May 2014, with an 2010 and 2013, green roof coverage in Greater Center City additional 85 clean diesel buses in service by July 2015. increased by 177% to 342,642 square feet.

Public-transit use remains at its highest level in over a decade, carrying an average of 305,000 people every weekday into and out of Center City. In addition, 2013 was a record- setting year for 30th Street Station, with 12,710 weekday Amtrak passengers. Residents also benefit from a growing number of car-share options with 158 pod locations, an increase of 6% over 2012.

Center City District & Central Philadelphia DevelopmentDevelopment Corporation www.CenterCityPhila.org 51 SUSTAINABILITY

Downtown Walk, Bike, & Transit Scores, 2013 RESIDENTIAL DENSITY Walkscore Residential Density

Center City Philadelphia, PA 40 38 98 35 30 98 30 96 25 Midtown Manhattan, NY 20

e 16 99 15

71 10

100 5

Downtown San Francisco, CA esidents Per Acr R 0 Core Extended Philadelphia 99 Center City Center City excl Center City

73 Source: Population Estimates, U.S. Census Bureau 100

Downtown Washington, DC 97 EMPLOYMENT DENSITY 86 Employment Density 99 250 Downtown Boston 203 95 200 83 100 150 The Loop - Downtown Chicago, IL 100

96 e

78 50

4.7 100 0.6

Jobs Per Acr 0 Walk Score is a company that explores the relationship between real estate and walkability and calculates Core Philadelphia Region a walk score number from 0 to 100 that measures walkability of any address, neighborhood, or city. Center City excl Center City Walkability is measured by the proximity of a place to local amenities, such as restaurants, parks, or stores, and determines the number of daily errands that can be accomplished without the need to drive a car. Bike Score and Transit Score are calculated by averaging the corresponding scores for the downtown Zip Codes. Source: OnTheMap - 2011, Local Employment Dynamics Partnership, U.S. Census Bureau Source: Walk Score 2014

In 2013, the residential recycling rate in Center City reached 25%, while the number of RecycleBank participants reached 12,533.

52 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org SUSTAINABILITY

LEED-Rated Buildings & Office Spaces IN CENTER CITY (>50,000 Sq Ft)

Project Name Street Building Type Zip Code Certification Level Gross SF 1701 John F. Kennedy Boulevard Commercial 19103 Gold 1,651,820 Two Commerce Square 2001 Market Street Commercial 19103 Silver 1,043,098 One Commerce Square 2005 Market Street Commercial 19103 Silver 1,022,084 Pennsylvania Convention Center 1101 Arch Street Commercial 19107 Gold 916,184 10 Penn Center 1801 Market Street Commercial 19103 Gold 721,408 Five Penn Center 1601 Market Street Commercial 19103 Certified 708,702 1835 Market Street 1835 Market Street Commercial 19103 Silver 686,503 Strawbridge & Clothier Building 801-823 Market Street Commercial 19107 Gold 661,216 777 South Broad Street 777 South Broad Street Residential 19147 Silver 218,753 Kimpton Palomar Hotel 117 17th Street Commercial 19103 Gold 156,650 Thomson Reuters 1500 Spring Garden Street, 4th Floor Commercial 19130 Silver 125,000 Montgomery McCracken Walker & Rhoads 123 South Broad St, 28th Floor Commercial 19109 Silver 111,346 The Barnes Foundation 2025 Benjamin Franklin Parkway Institutional 19130 Platinum 102,615 Curtis Institute of Music, Lenfest Hall 1616 Locust Street Institutional 19103 Gold 89,185 Health Professions Academic Building 901 Walnut Street Institutional 19107 Silver 85,600 Peco - Christian Street Service Building 830 Schuylkill Avenue Industrial 19146 Gold 70,644 Connelly House 1212 Ludlow Street Residential 19107 Gold 65,412

Friends Center 1501 Cherry Street Institutional 19102 Platinum 56,565

The Lift at Juniper Street 101 South Juniper Street Parking 19107 Certified 51,300

Source: U.S. Green Building Council

Annual carbon footprint of an average household by area Annual carbon footprint (tons of CO₂) of the average household per area Green roof 60 54.6 48.5 47.3 50 coverage in 39.9 40 Center City 30 30 increased 177% 20 between 10 ons of CO

T 0 2010 and 2013. Core City of Pennsylvania U.S. Philadelphia 4-County Center City Philadelphia Suburban Area

Source: CoolClimate Calculator

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 53 downtown living

54 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org Center City has continued to benefit from demographic, energy, and cultural trends, including a growing desire for workers to live closer to their jobs and a preference for mixed-use environments. Two of the nation’s largest demographic groups, empty-nesters and Millennials, have been attracted in large numbers to dense and walkable urban settings.

Between 2000 and 2013, the population of Greater Center More than 40% of residents living between Girard Avenue and City — from Tasker Street to Girard Avenue, river to river Tasker Street work within those boundaries, with 62% able to — expanded from 157,782 to 178,316, a 13% increase. The get to work without using a car. number of new residential units in Greater Center City increased modestly from 2010 and 2012, after falling sharply Center City residents are highly educated: more than 43% from 2008 to 2009, due to the effects of the recession. But in of core Center City residents 25 and older held an advanced 2013, construction activity in Center City jumped to its highest degree in 2012, while 75% held at least a bachelor’s degree. level since the Center City District began tracking construction In the same year, 45% of extended Center City’s 25 and older activity in 1998. Last year, more than 2,000 new residential population held at least a bachelor’s degree — nearly doubling units came onto the market, a 290% increase over 2012 levels. the percentage of college-educated adults since 2000. This was led by the production of 1,703 apartment units but also included a significant number of single-family homes and While more than 62% of households in the core and 47% condominiums in the extended neighborhoods of Center City. of households in extended Center City are one-person households, downtown continues to attract young families, Between 2012 and 2013, total home sales increased by 18% in with 18% of households in extended Center City having one or Greater Center City, from 2,368 to 2,794. The largest increase more children under the age of 18. in sales volume occurred in the Zip Codes 19102 and 19123, where closings were up 25.7% and 36.8%, respectively. Average Since 2000, more than 26,500 children have been born sales prices were up in both the core (2.3%) and extended to Center City parents. The 2010 Census documented a (5.4%) areas, a 3.7% overall increase in prices in Greater 42.3% increase over levels of children under the age of five Center City. Days on the market were down 18% overall. in Greater Center City, with the largest number living in the extended neighborhoods that are more affordable to Average monthly rent for a one-bedroom apartment in core younger homeowners. The American Community Survey Center City ranged from $1,365 in Zip Code 19107 to $1,902 shows this trend continuing, as the number of children in Zip Code 19103. Though three of core Center City’s four under the age of five increased from 4.8% of the downtown Zip Codes saw average monthly rent drop slightly, Zip Code population to 5.1% in 2012. 19103, in western Center City, saw a 10% increase. From 2012 to 2013, monthly rent fell 16.8% in Zip Code 19102 to $1,888, Restoring funding, confidence, and effective management in still 11.7% higher than 2009 rental rates. Two-bedroom Philadelphia’s public schools are essential, not only for the apartment monthly rents in Zip Code 19106 and Zip Code future of Philadelphia’s disadvantaged children, but also for 19103 rose 15.8% ($359) and 16.5% ($366), respectively. the vitality and continued growth of downtown neighborhoods. Quality public education is the passport to the 21st century Millennials make up 29.1% of the downtown population (more economy and key to the growth of the tax base of the entire city. than twice the national average), while 35- to 54-year-olds comprise 23.3%, and those over 55 constituted 22.9% of The CCD’s website KidsInCenterCity.com offers a guide Greater Center City residents. to activities for children, kid-friendly dining and shopping options, and a forum for parents to discuss issues affecting On average, 41% of Greater Center City households are their schools and children. middle income, making between $40,000 and $125,000, while 40% make less than $40,000. Approximately 19% of households make more than $125,000.

Center City District & Central Philadelphia DevelopmentDevelopment Corporation www.CenterCityPhila.org 55 downtown living

GreateGrreater Cent eCenterr City City Comp Completedleted Re sRideesidentialntial U Unitnitss

2,500 2013 Total Units: 2,091

1,703 2,000

1,500

1,000

500 403 98 33 290 0 49 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Single Family Condos Apartments

Source: Developments Database, Center City District

More than 2,000 units of new residential housing were completed in Greater Center City in 2013.

Greater Center City Residential Sales

Total Sales Average Sales Price Average Days on Market Zip Code 2012 2013 % Change 2012 2013 % Change 2012 2013 % Change 19102 74 93 25.7% $459,638 $558,619 21.5% 82 83 1.2% 19103 295 346 17.3% $628,398 $660,190 5.1% 114 118 3.5% 19106 191 207 8.4% $552,682 $529,768 -4.1% 109 103 -6.1% 19107 111 123 10.8% $404,130 $354,497 -12.3% 114 90 -21.3% Core CC Total 671 769 14.6% $551,135 $563,904 2.3% 120 95 -20.9% 19123 144 197 36.8% $342,494 $368,563 7.6% 106 107 1.0% 19130 363 422 16.3% $338,105 $358,868 6.1% 77 67 -13.7% 19146 667 787 18.0% $299,274 $301,541 0.8% 82 67 -18.2% 19147 523 619 18.4% $338,380 $369,010 9.1% 93 71 -23.6% Extended CC Total 1,697 2,025 19.3% $323,299 $340,632 5.4% 86 72 -15.8% Greater CC Total 2,368 2,794 18.0% $387,859 $402,084 3.7% 96 79 -17.8%

Source: Trend Multiple Listing Service, Provided by Nigel Richards - Coldwell Banker Preferred

56 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org downtown living

2014 In-Progress Residential Construction

GIRARD AVE

SPRING GARDEN ST

Size Less than 5 Units 5-25 Units 26-50 Units

Greater than 50 Units MARKET ST

Color CHESTNUT ST Apartment WALNUT ST Condo Single Family

Source: Developments Database - Center City District BROAD ST

Geographic Distribution of In-Progress Residential Units

Apartment Condo Single Family Total Core 1,096 117 23 1,236 West of Broad 846 7 14 867 East of Broad 250 110 9 369

Extended 632 222 535 1,389 North 335 144 233 712 West of Broad 90 50 31 171 East of Broad 245 94 202 541 South 297 78 302 677 West of Broad 78 77 185 340 East of Broad 219 1 117 337 Greater Center City 1,728 339 558 2,625 Source: Developments Database - Center City District

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 57 downtown living

Core Center City One-Bedroom Apartment Rent Core Center City One-Bedroom Apartment Rent (Buildings with 50+ Units)

$2,400 $2,270

$2,200 $1,979 $1,964 $2,000 $1,902 19102 $1,774 $1,764 $1,800 $1,727 $1,690 $1,888 19103 $1,664 ent $1,600 $1,539 $1,477

y R $1,586 $1,658 19106 $1,576 $1,400 $1,464 $1,453 19107 $1,400 $1,365 $1,200 $1,227 More than Source: Integra erage Monthl $1,000 Realty Resources Av 62% of core 2009 2010 2011 2012 2013 Center City Core Center City Two-Bedroom Apartment Rent Core Center City two-Bedroom Apartment Rent (Buildings with 50+ Units) households $3,300 $3,196 are single- $3,100 $2,900 person $2,681 $2,631 $2,700 $2,549 19102 $2,580 $2,500 households. $2,358 $2,272 $2,525 19103 $2,239 ent $2,300 $2,214 $2,253 $2,148 y R 19106 $2,100 $2,028 $2,114 $2,089 $2,192 19107 $1,900 $2,003 $1,884 $1,700 $1,753 $1,816

erage Monthl Source: Integra Realty Resources

Av $1,500 2009 2010 2011 2012 2013

One-BedOneroom Bedr Asoomking Asking Rent Pe Rentr S quPera rSquare Foote F (Buildingsoot (Buildings with Less with Than Less 50 Than Units) 50 Units)

$2.50 $2.14 $2.03 $1.95 $2.00 $2.01 $2.00 $1.83 $1.76 $1.76 $1.80 $1.72 $1.66 $1.68 $1.60 $1.59 $1.48 $1.50 $1.50

2012 $1.00 2013

$0.50

$0.00 Source: Kwelia 19102 19103 19106 19107 19123 19130 19146 19147

58 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org downtown living

CorCore CorCee ntCenteree Centerr City City Hous City Householdseh Householdsolds EExtendedxteExtendednded Ce Centernte Centerr City City Hous City Householdseh Householdsolds

HouseholdsHouseholds with Onewith orOne or More Mor Childre Children en HouseholdsHouseholds with with UnderUnder 18 18 One orOne Mor ore More 5.8%5.8% ChildrChildren Underen Under 18 18 17.7%17.7%

All OtherAll Other One-PersonOne-Person One-PersonOne-Person HouseholHousehold d All OtherAll Other HouseholdsHouseholds HouseholdsHouseholds Types Types HouseholHousehold d 62.2%62.2% 47.0%47.0% 32.0%32.0% Types Types 35.3%35.3%

SourcSoure: 2008-2012ce: 2008-2012 American American Community Community Source:Sour 2008-2012ce: 2008-2012 American American Community Community SurveySurvey 5-year 5-year Estimates, Estimates, U.S. Census U.S. Census Burea Buru eau Survey Survey5-year 5-yearEstimates, Estimates, U.S. Census U.S. Census Bureau Bureau

18% of extended Center City households have one or more children.

Balance of Philadelphia Households U.S. Households BalaBalannce ceof Philadelof Philadelphiaphia Hous Householdseholds U.S. HousehoU.S.lds Households

One-Person Households with One-PersonHouseholds HouseholdsOne or Mor withe Households with Households36.8% ChildrOneen Under or Mor 18e Children Under33.3% 18 HouseholdsOne withor More 36.8% All Other 33.3% ChildrOne enor UnderMore 18 31.0% HouseholdAll TOtherypes Children Under 18 Household 39.3%Types 31.0% 39.3%

One-Person All Other One-PersonHouseholds HouseholdAll Other Types Households27.5% Household Types32.2% 27.5% Source: 2008-2012 American Community 32.2% Source: 2008-2012 American Community Survey 5-year Estimates, U.S. Census Bureau Source: 2008-2012 American Community SourSurveyce: 5-year 2008-2012 Estimates, American U.S. CommunityCensus Bur eau Survey 5-year Estimates, U.S. Census Bureau Survey 5-year Estimates, U.S. Census Bureau

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 59 downtown living

Core CenterCor eCity CorCe ntHousehole eCenterr City dHousCity Householehold d ExtendedE CenterxtenExtendedded City Ce nte Centerr City Hous City ehold Income DistributionIncomInce omeDistr Distributionibution HouseholdIncom IncomeHouseholde Distr Distributionibut Incionome Distribution

Greater than Greater than $125,000 $125,000 Greater than Greater than 14.9% 14.9% $125,000 $125,000 24.9% 24.9% Less than Less than Less than Less than $40,000 $40,000 $40,000 $40,000 33.8% 33.8% 44.3% 44.3%

$40,000-$125,000 $40,000-$125,000 $40,000-$125,000 $40,000-$125,000 41.3% 41.3% 40.8% 40.8%

Source: 2008-2012 AmericanSour Communityce: 2008-2012 American Community Source: 2008-2012 American CommunitySource: 2008-2012 American Community Survey 5-year Estimates, U.S.Survey Census 5-year Bur eaEstimates,u U.S. Census Bureau Survey 5-year Estimates, U.S. SurveyCensus 5-year Burea uEstimates, U.S. Census Bureau

On average, 41% of Greater Center City households are middle income.

Balance ofBala PhiladelphiancBalance of Philadele of Philadelphiaphia PhiladelphiaPhiladel PhiladelphiaHouseholphia Housd Inc Householomeehold Distribution d Income Distribution HouseholdHous IncomeehHouseholdold Distribution Incom Ince Domeistri butDistributionion Income Distribution

Greater than Greater than Greater than Greater than $125,000 $125,000 $125,000 $125,000 6.0% 6.0% 7.9% 7.9%

Less than Less than Less than Less than $40,000-$125,000 $40,000-$125,000 $40,000 $40,000$40,000-$125,000 $40,000-$125,000 $40,000 $40,000 39.2% 39.2% 54.8% 54.8% 39.4% 39.4% 52.7% 52.7%

Source: 2008-2012 American CommunitySource: 2008-2012 American Community Source: 2008-2012 AmericanSour Communityce: 2008-2012 American Community Survey 5-year Estimates, U.S. CensusSurvey Bur5-yeareau Estimates, U.S. Census Bureau Survey 5-year Estimates, U.S.Survey Census 5-year Bur Estimates,eau U.S. Census Bureau

60 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org downtown living

Average HousHouseholdehold Incom Inceome

$120,000 $105,081 $100,994 ea u ea u s

$100,000 $90,912 ea u

ome in $80,000 $69,889 $63,372 $58,244 $56,624 $54,698 $54,549 $60,000 $54,124 $50,696 $49,159

$40,000

$20,000 : ce erage Household Inc Sour 2000: 2000 Census, U.S. Census Bur 2010: 2006-2010 American Community Survey 5-year Estimates, U.S. Census Bur 2012: 2008-2012 American Community Survey 5-year Estimates, U.S. Census Bur Av $0 2013 Inflation-Adjusted Dollar 2000 2010 2012 Core Extended Balance of Philadelphia Philadelphia

Where Center City Residents Journey to Work

Workers Commuting to Jobs Workers Commuting to Workers Commuting to Jobs in Workers Commuting to Home Neighborhood in Greater Center City Jobs in University City the Balance of Philadelphia Jobs Outside the City Passyunk Square 49.7% 8.2% 19.4% 22.8% Old City 49.0% 11.4% 14.0% 25.6% Northern Liberties 47.3% 8.8% 18.0% 25.9% Fairmount/Spring Garden 44.7% 10.8% 21.1% 23.4% Queen Village 44.3% 11.5% 15.8% 28.5% Point Breeze 43.7% 8.1% 25.6% 22.5% Bella Vista 43.3% 9.8% 16.3% 30.5% Chinatown 43.0% 7.6% 16.1% 33.3% Logan Square 42.3% 15.7% 13.8% 28.3% Washington Square West 41.3% 10.6% 11.5% 36.6% Society Hill 41.0% 11.3% 10.2% 37.5% Callowhill/Poplar 40.2% 4.9% 27.1% 27.9% Pennsport 39.7% 6.1% 24.0% 30.3% Graduate Hospital 39.2% 16.6% 13.7% 30.5% Waterfront 38.1% 6.3% 22.7% 32.9% Rittenhouse Square 35.9% 18.0% 9.8% 36.3% Grays Ferry 32.9% 7.1% 27.5% 32.5%

Source: OnTheMap – 2010, Local Employment Dynamics Partnership, U.S. Census Bureau

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 61 center city district

62 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org The CCD began in 1991 with a simple mission of clean and safe. Even after extensive diversification of services in the last two decades, the organization is still best judged by the visibility and effectiveness of uniformed sidewalk cleaners and Community Service Representatives (CSRs), measured by an extensive annual survey of downtown workers, residents, shoppers, visitors, and business and property owners.

In 2013, more than 3,500 individuals responded to the the largest comprehensive sign system in North America, Customer Satisfaction Survey: 81.1% of respondents who routinely cleaning and updating this inventory of 1,328. In live or work downtown reported seeing CCD’s personnel 2013, the CCD also replaced 62 of the 764 street trees it “most” or “every time” they were in Center City; 65.8% of all maintains and prunes. respondents described Center City as “much cleaner” than other areas of the city; 79.5% said they “feel safe always or In 2013, CCD mounted 3,459 banners on street poles and most of the time” in Center City. installed 576 transit shelter posters. The banner and Art in Transit programs help animate streets, while offering arts, These results are achieved by deploying more than 130 cultural, and civic groups an affordable way to communicate uniformed, on-street personnel and supervisors who to the public. manually and mechanically sweep walkways, remove graffiti, provide information to pedestrians, and coordinate closely Since 2005, the CCD has broadened responsibilities, with the Philadelphia Police and other municipal departments renovating and programming events in three parks, and responsible for the quality of the public environment. building and leasing two park cafés that generate revenue to support maintenance. Most remarkable is the dramatic reduction in serious crimes. In the last two decades, the volume of people downtown each The CCD has leveraged $31,077,873 of its own resources to day has increased significantly, as have the number of evening secure another $74,528,238 in foundation, federal, state, city, diners and theater attendees. Nonetheless, serious crimes and private funds to make $105.6 million in total public space have been reduced by 53% between 1995 and 2013, plummeting enhancements between 1997 and 2013. With work nearing from 20.4 incidents to just 9.5 incidents per day; Center City completion of the $55 million Dilworth Plaza renovation, total experienced a 10% reduction in the last year alone. CCD capital investments will surpass $125 million by year-end.

When asked what would enhance the sense of safety, Optimism about Center City runs quite high among workers, respondents were unanimous in wanting local government to residents, business and property owners, and investors: do a more effective job in deterring the impact of aggressive 81.4% of respondents to the CCD’s Customer Satisfaction panhandlers. To achieve this, the next Administration Survey believe downtown is heading in the right direction, 30 will have to return to the balanced policies of the Rendell points higher than their perceptions of the city as a whole. Administration that combined enhanced services for those in need with effective enforcement of public conduct standards. When asked what physical improvements would most enhance Center City, respondents place “fix deteriorated While dedicating two-thirds of its $20 million operating sidewalks” first and “improve the physical appearance of budget to on-street staff, the CCD expanded its focus in the storefronts and building facades” a very close second – both late 1990s to include landscaping, lighting, and pedestrian private property owner responsibilities. and transit signs. With 433 pedestrian directional signs, 256 diskmaps, 236 vehicular directional signs, 92 bus shelter When asked what would make Center City a more competitive maps, 248 signs at 77 transit portal locations, and 63 place for business, respondents put “reduce the wage tax” Parkway interpretative signs, the CCD continues to maintain first and “improve public schools” a close second.

Center City District & Central Philadelphia DevelopmentDevelopment Corporation www.CenterCityPhila.org 63 Center City District

How Often Do You See CCD Personnel Center City District Streetscape WheHown you often are doin youCent seeer unifCityormed? Center City District Maintenance, 2013 cleaners or public safety personnel? Street Landscaping 100% 2.0% Trees Pruned 138 1.2% 7.2% 90% 6.0% Tree Replacements 13 15.7% 80% Lighting 27.6% 70% Not sure Pedestrian Poles Relamped 247 60% Never Parkway Sculpture Lights Relamped 14 53.0% 50% Infrequently Parkway Façade Lights Relamped 4 41.0% 40% Most of the time Signs 30% Every time I’m in Center City Wayfinding Signs Cleaned 522 20% 28.1% Transit Portal Signs Cleaned 79 10% 18.2% Parkway Signs Cleaned 49 0% Bus Shelter Signs Cleaned 37 Live or Work in Do Not Live or Work Greater Center City in Greater Center City* Market Street East

*Note: These respondents are in Center City in the evening for dining and Shrubs, Perennials, & Vines Planted 425 entertainment when only CSRs, but not cleaners, are deployed. Planters Painted 24 Source: Customer Satisfaction Survey, Center City District Subway Stairwells Painted 1

CCD Parks Shrubs, Perennials, & Grasses Planted 2,190 81.1% of those who work Children's Discovery Garden Blocks Installed 55 Trees Pruned 42 or live in Center City see Benches Weather Sealed 15

CCD personnel most of Source: Center City District the time or always.

The CCD cleans sidewalks within the The CCD cleansdistrict's sidewalk boundaries.s within How the would you Cleanliness of Center City Sidewalks vs. district's boundaries.rate the cleanliness How would of CCD you sidewalks in Other Parts of Philadelphia rate the cleanlinesscomparison of to CCD other sidewalk areas ins in Philadelphia? comparison to other areas in Philadelphia? 79.5% of downtown Much dirtier Not sure Much dirtier 1.0% Not sure 6.4% workers and 1.0% Somewhat 6.4% Somewhat dirtier dirtier 2.3% residents surveyed 2.3% Much About Much cleaner 65.8% said they feel safe About the same cleaner the same 24.5% 65.8% 24.5% always or most of the time in Center City.

Source: Customer Satisfaction Survey, Center City District Source: Customer Satisfaction Survey, Center City District

64 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org Center City District

Part I Crimes per Day in the Center City District Part I Crimes per Day in the Center City District

22 20.4 20 19.4 19.2 18.7 18 16.4 16 14 13.4 12.5 12 11.6 11.6 11.5 12.0 11.7 11.0 10.9 10.7 10.8 11.2 10 10.3 10.5 9.5

y 8 Total Part I Crimes 6 Nonviolent Crimes 4 17.7 18.9 17.6 17.4 15.2 12.0 10.3 11.3 9.9 9.8 9.1 9.5 10.2 10.2 10.8 9.7 10.1 10.7 9.5 8.6 Violent Crimes 2 Source: Philadelphia 0 1.8 1.5 1.6 1.3 1.2 1.4 1.3 1.2 1.2 1.1 1.2 1.2 1.4 1.3 1.2 1.0 1.1 1.0 1.1 0.8 Police Department Incidents Per Da 1994 1995Please1996 choose1997 1998 the1999 statement2000 2001 2002that 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 most accurately describes your perception of safety in Center City Perception of Safety in Center City

I often feel unsafe Not sure in Center City 0.3% 2.9% I always feel safe I occasionally feel that in Center City Center City is unsafe 16.3% 17.2%

I feel safe in Center City most of the time 63.2%

Source: Customer Satisfaction Survey, Center City District Which two of the following changes would make you feel safer? Suggested Changes to Improve Safety in Center City

20% 17.8% 18% 16.1% 16% 13.6% 14% 12.6% 12% 10.4% 9.9% 10% 8% 7.0% 6.8% 6% 3.2% 4% 2.7% 2% 0% Reduce the Increase Decrease Add lighting Decrease the Better lighting Install more Don’t allow Increase visibility Other number of visible police the number to dark number of people and security security bicycles to be on of CCD personnel aggressive deployment of vacant and streets sleeping on the at bus stops cameras on the sidewalks panhandlers deteriorated sidewalks and train/subway public streets buildings stations Source: Customer Satisfaction Survey, Center City District

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 65 Center City District

Center City District Cleaning & Public Safety by the Numbers

Alert Philadelphia Audience 132 Daily Cleaners 3,000 Individuals, Businesses, 62 Concourse Cleaners & Supervisors or Organizations Receiving Alerts 53 Sidewalk Cleaners & Supervisors 132 Alerts in 2013 17 Sidewalk Cleaners & Supervisors on Fee-for-Service Contracts Outside the CCD

100+ Police Officers & Community Service Representatives stand Joint Roll Call and Coordinate Deployment

300 Philadelphia Crime Prevention Council Member Organizations

Source: Center City District

300 private, institutional, and public-sector law enforcement professionals share information and strategies through the Crime Prevention Council. 3,000 individuals, businesses, and organizations stay current through the Alert Philadelphia system.

If you could pick only two of the following changes to the public environment, which Suggetwost edwould phys mostical impr Chaovenge Centers to Impro City Philadelphiave Centeasr aCi placty aes to a Plaworkc eor to live? Work or Live

35%

30% 26.4% 26.2% 25%

20% action 16.2% 15.2% 15%

10% 7.0% 6.2% , Center City District 5% 2.7% e: Customer Satisf c Sour 0% Survey Fix Improve Improve Remove Add more Limit the Other deteriorated the physical and maintain graffiti on street volume of sidewalks appearance more public street furniture musicians street musicians of storefronts parks and upper floors and other groups and building of buildings facades

66 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org Center City District

Which three improvements would enhance the competitiveness of Center City as a place Sutogge worksted or Cha start/engexpands to Improa business?ve Center City as a Place to Do Business

35%

30% 25.2% 24.6% 25%

20% action 13.4% 15% 10.6% 8.9% 10% 7.2% 5.9% 4.1% , Center City District 5% e: Customer Satisf c Sour 0% Survey Reduce the Improve Reduce the Less local Simplify Add more Add more Other wage tax public schools Business legislation the municipal outdoor bike lanes Income & that adds business wifi Receipts Tax to the cost permitting “hot spots” of business and approval in the city process

Center City District Assets, 2013

Lighting 2,298 2,179 Pedestrian Streetlights 72 City Hall Lighting - 9 locations Art in Transit 4,035 20 Lighted Sculptures 3,459 Banners Installed 12 Lighted Parkway Building Facades 576 Posters Installed 12 Lighted Avenue of the Arts Building Facades 3 Lighted Underpasses

Street Furniture 171 75 Adjustable Honor Box Corrals 45 Fixed (in-ground) Honor Box Corrals 26 Bike Racks 25 Park Benches

Signs 1,328 433 Pedestrian Directional Signs 256 Diskmap Signs Landscaping 868 248 Transit Portal Signs 764 Trees 236 Vehicular Directional Signs 104 Planters 92 Bus Shelter Maps Source: Center City District 63 Parkway Interpretive Signs

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 67 Center City District

Do you think these parks are: Perception of CCD Parks Visitors to CCD Parks Have you visited one or more of the 100% parks that the CCD renovated and manages? 90% 80% 73.7% 70% 60% 50% Have not been to a CCD Park 40% 34.5% 24.3% 30% Have been to a CCD park 20% 65.5% 10% 2.0% 0% A great addition An improvement Not a good use to Center City but not convenient of Center City or attractive to me District resources

Source: Customer Satisfaction Survey, Center City District Source: Customer Satisfaction Survey, Center City District

The CCD has invested $105.6 million in capital projects downtown since 1997.

In general, do you feel that things In general,In general, do doyou you feel feel that that things things In general, do you feel that things in Philadelphia are headed in the Ceinnt Centeriner Center City City: RighCity are art headed eT rheadedack inor thein W theron right rightg Tr ack? Philadelin Philadelphiaphia: Righ aret headed Track inor the Wron g Track? right direction or are they on the wrong track? directiondirection or arore ar theye they on onthe the wr ongwrong track? track? right direction or are they on the wrong track?

Wrong track Wrong track Wrong track 1.7%1.7% Wrong track 10.8% 10.8% Mixed/NeitherMixed/Neither 16.9%16.9%

Mixed/NeitherMixed/Neither Right direction Right Right direction 36.6% 36.6% Right 81.4%81.4% directiondirection 52.8% 52.8%

Source: Customer Satisfaction Survey, Center City District SourcSoure: Customerce: Customer Satisf Satisfactionaction Survey Survey, Center, Center City Distric City District t Source: Customer Satisfaction Survey, Center City District

68 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org Center City District

Center City District Capital investments, 1997-2013

Project Year CCD Funds Federal City State Foundations Other Donors Total

Center City Streetscape 1997-98 $21,000,000 $5,000,000 $26,000,000

Market East Streetscape 2000 $7,500,000 $7,500,000

Office District Lighting 2002 $2,300,000 $400,000 $300,000 $3,000,000

City Hall Façade Lighting 2004 $135,000 $140,000 $525,000 $800,000

Logan Circle Pedestrian Access 2004 $1,500,000 $1,500,000

Parkway Lighting, Phase I 2004 $2,100,000 $3,000,000 $5,100,000

3 Parkway Plaza, Phase I 2005 $450,000 $450,000

City Hall Holiday Lighting 2005 $400,000 $400,000

Parkway Lighting, Phase II 2005 $120,000 $30,000 $150,000

Pedestrian Lighting 2005 $1,250,000 $400,000 $35,000 $215,000 $1,900,000

Dilworth Plaza, Design 2006-10 $1,555,900 $1,685,500 $151,500 $3,392,900

Bus Shelter Signs 2006-07 $109,200 $109,200

Aviator Park 2006-07 $1,750,000 $1,750,000

City Hall Portal Lighting 2007 $125,000 $125,000

Honor Box Corrals 2007 $14,000 $86,000 $100,000

Parkway Signs 2007 $2,600 $450,000 $70,000 $522,600

Pedestrian Lighting 2007 $347,000 $390,000 $365,000 $1,102,000

Sculpture Lighting 2007 $10,000 $10,000

South Broad Lighting, Phase I-IV 2007-12 $350,000 $1,219,000 $1,015,900 $2,584,900

3 Parkway Plaza, Phase II 2008 $516,000 $1,320,000 $42,000 $1,878,000

Transit Portal Signs, Phase I-IV 2008-13 $146,200 $433,300 $587,000 $514,100 $1,680,600

2nd Street Civic Improvements 2009 $955,000 $955,000

John F. Collins Park, Phase I 2009 $91,900 $91,900

Delaware River Trail 2009 $250,000 $323,000 $573,000

TreeVitalize 2009 $100,000 $100,000

John F. Collins Park, Phase II 2010 $210,500 $210,500

LED Lighting 21st, 22nd, 23rd Street Underpasses 2010-11 $94,000 $40,000 $134,000

Sister Cities Park, Phase I 2010 $66,100 $186,500 $252,600

John F. Collins Park 2011 $14,700 $190,000 $1,400 $206,100

Dilworth Plaza, Design & Construction 2011-13 $2,825,340 $12,177,300 $4,568,100 $11,843,000 $777,800 $2,443,600 $34,635,140

Pedestrian Lighting 2011 $229,300 $229,300

Reading Viaduct 2011 $28,800 $28,800

Sister Cities Park, Phase II 2011 $53,700 $388,700 $1,985,900 $393,700 $2,822,000

John F. Collins Park 2012 $8,733 $8,733

Pedestrian Lighting 2012 $196,400 $1,788,700 $176,600 $2,161,700

Sister Cities Park, Phase III Completion 2012-13 $153,600 $1,117,100 $0 $503,900 $551,900 $10,000 $2,336,500

Reading Viaduct, Design, Engineering, & Streetscape 2012-13 $1,200 $564,100 $96,200 $661,500

City Hall Lighting Improvement 2012-13 $97,900 $97,900

Bus Shelter Signs 2013 $46,238 $46,238

Total 1997-2013 $31,077,873 $15,433,100 $22,181,400 $18,911,538 $11,150,300 $6,851,900 $105,606,111

Source: Center City District

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 69 developments

70 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org More than $4.7 billion is being invested or is planned for major developments between Spring Garden and South Streets in Center City. In this dense and compact area that corresponds to the original boundaries of William Penn’s city, there are currently 246,065 workers, 72,000 residents, several hundred arts and cultural organizations, 91 commercial office buildings, and more than 11,300 hotel rooms.

Since 2000, the population in this area has increased by 24.2%, The $786 million expansion of the Pennsylvania Convention as Millennials, empty-nesters, and families with children have Center in 2011, as well as strong increases in both leisure chosen to live near work and a broad range of dining, cultural, and non-convention business travel, has created more and entertainment offerings. To support this growing demand, demand for downtown hotel rooms. To accommodate the between January 2013 and December 2017, more than 5,800 growth in overnight visitors, several hotel projects were units of housing are projected to be completed. announced in 2013, including the boutique SLS and Kimpton hotels and a W Hotel and Element by Westin. With the A total of 13 major development projects of various types addition of the recently completed Home2 Suites, Center City were completed in this area in 2013; 17 more were under is expected to have 1,573 new hotel rooms by 2017. construction as of April 2014, and 20 are proceeding through the approvals process. All 50 developments are categorized Center City’s growing residential population with average by type and are mapped on pages 72-73. household incomes over $100,000 is spurring several large- scale retail projects, such as PREIT’s redevelopment of The Of the 50 major Center City developments, 27 are residential/ Gallery and NREA’s East Market project. More than 612,000 mixed-use and another three are exclusively residential. The square feet of retail is expected to be added to Center City in remaining developments include five cultural, four public the next few years, with a majority of it east of Broad Street, space, three hospitality, two commercial/mixed-use, two where there is room to accommodate the larger floor plates government and non-profit institutions, and two eds and that big-box retailers prefer. meds developments, as well as two retail projects. In addition to the developments map on pages 72-73, The $1.2 billion Comcast Innovation and Technology Center, readers can download a full-color PDF with renderings a project proposed by Comcast and Liberty Property Trust, and descriptions of all 50 major developments at is the largest among the planned developments. This new www.centercityphila.org/developments. tower at 18th and Arch Streets will add more than 1.3 million square feet of Trophy office space to the downtown. Comcast has committed to lease 957,000 square feet and has until September to decide if it will lease the entire building.

Center City District & Central Philadelphia DevelopmentDevelopment Corporation www.CenterCityPhila.org 71 developments

DEVELOPMENTS IN CENTER CITY

SPRING GARDEN ST.

SPRING GARDEN ST. 32

47 36 Schuylkill River

B ENJAMI

N FRANK

LI 23 N P CALLOWHILL ST. CALLOWHILL ST. KY 43

. 33 .

9 18TH ST 12 28 11TH ST

VINE ST. EXP

. 21 . FRANKLIN 21TH ST 4 LOGAN . 16TH ST SQUARE SQUARE . 17TH ST . . . 13TH ST 12TH ST RACE ST. 20TH ST RACE ST. .

. B ENJAMI . 22TH ST 23TH ST N FRAN 15TH ST

KLI 3 CHERRY ST. N PENNSYLVANIA CONVENTION CENTER CHERRY ST. P . KY TH BROAD ST 19TH ST . . NOR

11 8TH ST 27 2TH ST ARCH ST. ARCH ST.

50 . 31 1 LOVE 10 7TH ST . PARK . 9TH ST 10TH ST FILBERT ST. 2 JFK BLVD. . DIL . . . PLAZA 46 FRONT ST 38 WORT 20

24 6TH ST 4TH ST 5TH ST 18 . .

MARKET ST. WEST H MARKET ST. EAST 5 CITY 30 49 HALL 3TH ST JUNIPER ST 40 8 r 29 17 CHESTNUT ST. CHESTNUT ST. 39 7 25 19 Rive e

SANSOM ST. 22 SANSOM ST.

WALNUT ST. WALNUT ST.

16 45 13 44 37 Delawar RITTENHOUSE WASHINGTON SQUARE SQUARE 48 LOCUST ST. LOCUST ST. 34 26

SPRUCE ST. SPRUCE ST. 6 15 .

PINE ST. PINE ST. S. BROAD ST LOMBARD ST. LOMBARD ST...... 23TH ST . 17TH ST 16TH ST 15TH ST 18TH ST 20TH ST 19TH ST . . 42 21TH ST 25TH ST 24TH ST SOUTH ST. SOUTH ST. 35 . . . 41 13TH ST 22TH ST 12TH ST BAINBRIDGE ST. BAINBRIDGE ST. .

14 . 2TH ST FRONT ST FITZWATER ST. FITZWATER ST. . . . 11TH ST . 10TH ST 5TH ST

Commercial/Mixed-use 7. Museum of the American Revolution Medical 21. Eastern Tower Community 33. Goldtex . CATHRINE ST. . CATHRINE ST. . . 4TH ST 6TH ST 7TH ST . 1. Comcast Innovation 13. Penn Medicine Washington Sq. Center 34. One Riverside Place 9TH ST 8TH ST

& Technology Center Hospitality 14. CHOP Schuylkill Ave. Phase I 22. The Sansom 35. Southstar Lofts 3TH ST CHRISTIAN ST. CHRISTIAN ST. 2. 8th & Filbert Street Garage 8. W Hotel and Element by Westin 23. The Granary 36. Rodin Square 9. Kimpton Hotel at Family Court Residential/Mixed-use 24. 1919 Market Street 37. Walnut Place Cultural 10. Home2 Suites by Hilton 15. SLS International Hotel 25. 2116 Chestnut Street 38. River Walk Philadelphia 3. FringeArts Philadelphia and Residences 26. John C. Anderson Apts. 39. 1346 Chestnut Street 4. Nicholas and Athena Karabots 16. The Icon 27. 229 Arch Street 40. East Market

Pavilion at The Franklin Institute GovernmentWASHINGTON & AVE. 17. Avenir 28. 1601 Vine Street 41. 2400 South 5. Benjamin Franklin Museum at Non-Profit Institutions 18. Shirt Corner 29. AQ Rittenhouse National Historical Park 11. Philadelphia Family Courthouse 19. 1116-28 Chestnut Street 30. 2040 Market Street Residential 6. Kimmel Center Renovation - 12. Philadelphia Pennsylvania 20. Mellon Independence 31. 1900 Arch Street 42. 410 at Society Hill volver & SEI Innovation Center mormon Temple Center Tower 32. Tower Place 43. Museum Towers II

72 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org developments

major projects completed in 2013 & in the pipeline

SPRING GARDEN ST. $4.7 billion total investment SPRING GARDEN ST. 32 47 36 5,808 residential units Schuylkill River

B ENJAMI

N FRANK LI 23 hotel rooms N P 1,573 CALLOWHILL ST. CALLOWHILL ST. KY 43

. 33 .

9 18TH ST 12 28 11TH ST 1,961,600 SF of commercial/mixed-use development

VINE ST. EXP

. 21 . FRANKLIN 21TH ST 4 LOGAN . 16TH ST SQUARE SQUARE of new retail space . 17TH ST . 612,133 SF . . 13TH ST 12TH ST RACE ST. 20TH ST RACE ST. .

. B ENJAMI . 22TH ST 23TH ST N FRAN Major Development in Center City by Type and Square Footage 15TH ST

KLI 3 CHERRY ST. N PENNSYLVANIA CONVENTION CENTER CHERRY ST. P . KY TH BROAD ST Major Developments in Center City by Type & Square Footage 19TH ST . . NOR

11 8TH ST 27 2TH ST ARCH ST. ARCH ST.

50 . 31 1 LOVE 10 7TH ST . PARK . Retail 9TH ST 10TH ST FILBERT ST. 2 60,000 SF | 0.5% JFK BLVD. .

DIL Cultural . . . PLAZA 46 FRONT ST 38 WORT 20

24 6TH ST 4TH ST 5TH ST 18 204,400 SF | 1.7% . .

MARKET ST. WEST H MARKET ST. EAST 5 Public Space CITY 30 49 HALL 3TH ST 342,802 SF | 2.9% JUNIPER ST 40 Governmentr & Non-profit Institutions 8 29 17 563,000 SF | 4.7% CHESTNUT ST. CHESTNUT ST. 39 7 Residential

19 Rive e 25 612,878 SF | 5.1% SANSOM ST. 22 SANSOM ST. Eds & Meds Residential/ 888,895 SF | 7.4% WALNUT ST. WALNUT ST. Total SF: Mixed-use 16 45 13 44 37 Delawar 11,999,556 6,195,374 SF RITTENHOUSE WASHINGTON Hospitality 51.6% SQUARE SQUARE 48 LOCUST ST. LOCUST ST. 1,170,607 SF | 9.8% 34 26 Commercial/Mixed-use SPRUCE ST. SPRUCE ST. 6 1,961,600 SF | 16.3% 15 .

PINE ST. PINE ST. S. BROAD ST LOMBARD ST. LOMBARD ST...... Major Developments in Center City by Completion Date 23TH ST . 17TH ST 16TH ST 15TH ST 18TH ST 20TH ST 19TH ST . . 42 21TH ST 25TH ST 24TH ST SOUTH ST. SOUTH ST. 35 . 16 . . 41 13TH ST 22TH ST 12TH ST 14 13 BAINBRIDGE ST. BAINBRIDGE ST.

. 11 14 . 12 11 2TH ST FRONT ST FITZWATER ST. FITZWATER ST.

. 10 . . 11TH ST s .

10TH ST 7 5TH ST

. 44. 500 Walnut CATHRINE ST. . CATHRINE ST. . . 4TH ST 8 6TH ST 7TH ST . 9TH ST 8TH ST oject Retail 3TH ST CHRISTIAN ST. CHRISTIAN ST. 6 45. 15th & Walnut 4 46. The Gallery 4

Public Space 2 47. Franklin’s Paine Skatepark Number of Pr 0 WASHINGTON AVE. 48. Schuylkill Banks Boardwalk 49. Dilworth Plaza 2013 2014 2015 2016 2017 50. JFK Plaza/LOVE Park Renovation Note: Several of the projects included on this map had not yet announced completion dates, development costs, or square footage as of the end of Q1 2014. Source: Developments Database, Center City District As a result, these figures are not included in the respective totals.

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 73 acknowledgements

Information Sources Philadelphia Convention & Visitors Bureau Brandywine Realty Trust – Paul Commito American Council for an Energy-Efficient Economy – www.dicoverphl.com & Gerard H. Sweeney – www.aceee.org Philadelphia International Airport – www.phl.org Brickstone Realty – Mark Merlini Amtrak – www.amtrak.com Philadelphia Parking Authority – www.philapark.org Cashman & Associates – Michelle Conron, Laura Krebs, Association of University Technology Managers Philadelphia Police Department – www.phillypolice.com & Jacklin Rhoads – www.autm.net PKF Consulting – www.pkfc.com Chestlen Development – Brook Lenfest The Barnes Foundation – www.barnesfoundation.org Schuylkill River Development Corporation Children’s Hospital of Philadelphia – Peter Grollman Bicycle Coalition of Greater Philadelphia – www.schuylkillbanks.org The Church of Jesus Christ of Latter-Day Saints – www.bicyclecoalition.org SEPTA – www.septa.org – Blake Rosenthal Center City District – www.centercityphila.org Smith Travel Research – www.str.com City Creek Reserve – Dale K. Bills Central Philadelphia Development Corporation Springboard – www.spring-board.info City of Philadelphia Department of Commerce – www.centercityphila.org Temple University – www.temple.edu – Dawn Summerville Children’s Hospital of Philadelphia – www.chop.edu Thomas Jefferson University – www.jefferson.edu City of Philadelphia Department of Parks & Recreation City of Philadelphia – www.phila.gov Trend Multiple Listing Service – www.trendmls.com – Joan Blaustein, Mark Focht, & Erica Smith Colliers International – www.colliers.com University of Pennsylvania Health System City of Philadelphia Streets Department – Phil Bresee CoolClimate Network – www.coolclimate.berkeley.edu – www.pennmedicine.org City of Philadelphia Water Department Cushman & Wakefield – www.cushwake.com U.S. Bureau of Economic Analysis – www.bea.gov – Jeremy Chadwick Delaware River Port Authority – www.drpa.org U.S. Bureau of Labor Statistics – www.bls.gov Coldwell Banker Preferred – Ladan Dayyani Drexel University – www.drexel.edu U.S. Census Bureau – www.census.gov & Nigel Richards Energy Star – www.energystar.gov U.S. Department of Commerce – www.commerce.gov College of Physicians – J. Nathan Bazzel Enterprise Car Share – www.enterprisecarshare.com U.S. Green Building Council – www.usgbc.org Curtis Institute of Music – Trish Furman Corvo Farm to City – www.farmtocity.org Visit Philadelphia – www.visitphilly.com Cushman & Wakefield – Jared Jacobs Federal Aviation Administration – www.faa.org Walk Score® – www.walkscore.com Dranoff Properties – Carl Dranoff & Caitlyn McGrath The Food Trust – www.thefoodtrust.org ZipCar – www.zipcar.com Drexel University – Brian Keech The Franklin Flea – www.franklinflea.com Eastern State Penitentiary – Francis Dolan Greater Philadelphia Cultural Alliance Farm to City – Matthew Weiss – www.philaculture.org 2013/2014 CPDC & CCD Publications The Food Trust – Allison Karpyn Retail Integra Realty Resources – www.irr.com Franklin Square – John Wilson Employment – Pathways to Job Growth Jones Lang LaSalle – www.joneslanglasalle.com Franklin’s Paine Skatepark – Josh Dubin Housing – Housing Resurgence Kwelia – www.kwelia.com FringeArts – Dan Comly Transportation – How Philadelphia Gets to Work: Investing Mayor’s Office of Sustainability – www.phila.gov/green Gelfand Yardeni Real Estate Development for Growth Mayor’s Office of Transportation & Utilities & Management LP – Kat Sullivan National Downtowns – Downtown Rebirth: Documenting – www.phila.gov/motu Gibbs Management – Andrew Gibbs the Live–Work Dynamic in 21st Century U.S. Cities National Center for Charitable Statistics Database Greater Philadelphia Cultural Alliance – Nick Crosson

– www.nccs.urban.org Integra Realty Resources – Catherine Reilly A complete list of CCD and CPDC publications is available National Center for Education Statistics & Michael Silverman at www.centercityphila.org. For more information, call – www.nces.ed.gov/ipeds Jones Lang LaSalle – Sean Coghlan 215.440.5500 or email [email protected]. Newmark Grubb Knight Frank – www.newmarkkf.com Kimmel Center for the Performing Arts – Ed Cambron, NJ Transit – www.njtransit.com Anne Ewers, & David Thiele Kwelia – Greg Phillips OnTheMap – www.onthemap.ces.census.gov State of Center City Mayor’s Office of Sustainability – Alex Dews PATCO – www.ridepatco.org Information Partners Pennsylvania Convention Center Mayor’s Office of Transportation & Utilites African American Museum in Philadelphia – www.paconvention.com – Michael Carroll – Patricia Wilson Aden Pennsylvania Department of Health Midwood Investment & Development – Michelle Goldman Alterra Property Group – Leo Addimando – www.health.state.pa.us MRP Residential – Mathew Robinson & Henry Sullivan Pennsylvania Department of Transportation Museum of the American Revolution – ZeeAnn Mason Amtrak – John Kalapos – www.dot.state.pa.us National Museum of American Jewish History Aquinas Realty Partners – Leonard Poncia Pennsylvania Healthcare Cost Containment Council – Susan Weiss Arden Theatre Company – Amy Murphy & Ryan Klink – www.phc4.org New Jersey Transit – Daniel Sandiford Ballard Spahr – Joanne Phillips Pennsylvania Horticultural Society Newmark Grubb Knight Frank – Wayne L. Fisher, Joseph The Barnes Foundation – Marlena Harmon – www.phsonline.org Gibson, & Matthew Wright Bicycle Coalition of Greater Philadelphia – John Boyle

74 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org acknowledgements

NP International – Brent Reynolds David J. Campoli, REIT Management and Research Mark Merlini, Brickstone Realty NREA – Daniel Killinger Gregory L. DeShields, REIT Management David Pioch, Wells Fargo Bank Opera Philadelphia – Ryan Lewis Allan Domb, Allan Domb Real Estate Mark L. Silow, Fox Rothschild LLP P&A Associates – Alan Casnoff Harold T. Epps, PRWT Services, Inc. Frederick D. Strober, Esq., Saul Ewing LLP The Parkway Corporation – Joseph Zuritsky Wayne L. Fisher, Newmark Grubb Knight Frank John W. Turner, PNC Bank & Robert Zuritsky Linda Ann Galante, Esq., Stradley Ronon Stevens Robert W. Walters, CBRE, Inc. PATCO – Karen Dougherty & Heather Still & Young, LLP Joseph S. Zuritsky, Parkway Corporation Pearl Properties – James Pearlstein John S. Gattuso, Liberty Property Trust Pennsylvania Academy of the Fine Arts – Kerry Bickford Edward J. Goldberg, Macy’s Photography & Renderings & Silvana Pop Larry K. Howard, PREIT Services, LLC DAS Architects Pennsylvania Ballet – Marissa Montenegro Ernest E. Jones, Esq., EJONES CONSULTING, LLC Jim B. Abbott Pennsylvania Horticultural Society – Jeffrey Barg Robert D. Lane, Jr., Esq., Stevens & Lee P.C. Greg Benson Philadelphia Chamber Music Society – Jacob Smith David G. Marshall, Amerimar Realty Company M. Edlow for Visit Philadelphia™ Pennsylvania Convention Center – Deirdre Randall L. Scott, Coretrust Capital Partners Philadelphia Horticultural Society Childress Hopkins Larry Steinberg, FAMECO Real Estate Peter Tobia Philadelphia Convention & Visitors Bureau – Danielle Gerard H. Sweeney, Brandywine Realty Trust WRT Planning & Design for FringeArts Cohn, Shaneka Holliday-Dawsonia, Annie Jirapatnakul, Christophe P. Terlizzi, First Niagara Bank & Gail Tuoni Philadelphia Department of Public Health CPDC Board CCD Staff – Giridhar Mallya & Donald Schwarz Research & Writing: Lauren Gilchrist, Manager of Executive Committee Philadelphia International Airport Research & Analysis; Casandra Dominguez, Manager of David G. Marshall, Amerimar Realty Company - Chairman – Deirdre McDermot-O’Neill Business Retention & Retail Attraction; David Kanthor, Edward M. D’Alba, P.E., Urban Engineers, Inc. - President Philadelphia Parking Authority – Timothy Thornton Manager of Transportation & Public Spaces; & Richard John P. Derham, Cushman & Wakefield of & Richard D. Dickson Way, Research Assistant Pennsylvania, Inc. - Vice President Philadelphia Theatre Company – Amy Lebo Writing & Editing: Linda Harris, Director of H. Hetherington Smith, Studley - Vice President PMC Property Group – Ron Caplan & Arrus Farmer Communications & Publications; Bonnie Thompson, James R. Pearlstein, Pearl Properties, LLC - Secretary Post Brothers – Matthew Pestronk Director of Web Development & Interactive Marketing; Christophe P. Terlizzi, First Niagara Bank - Treasurer Schuylkill River Development Corporation & RJ White, Manager of Interactive Marketing Julian P. Rackow, Esq., Blank Rome LLP - Emeritus – Joseph R. Syrnick Graphic Design: Abigail Saggi, Graphic Designer Marc D. Brookman, Esq., Duane Morris LLP - Emeritus SEPTA – Ashi Parmar Robert D. Lane, Jr., Esq., Stevens & Lee P.C. - Immediate Temple University – William Parshall Errata Past Chairman Thomas Jefferson University – Ronald Bowlan www.centercityphila.org/socc & Lisa Van Coppenolle Board of Directors Toll Brothers – John Mangano Mark T. Celoni, P.E., Pennoni Associates, Inc. Tower Investments – Bart Blatstein Joseph F. Coradino, PREIT University of Pennsylvania – Craig Carnaroli, Patrick Romulo L. Diaz, Jr., PECO Energy Company Guinan, Lauren Hirshon, & Tony Sorrentino Harold Dichter, ARAMARK Corporation Visit Philadelphia – Laura Canci Daniel M. DiLella, Sr., Equus Capital Partners, Ltd. Walnut Street Theatre – Amy Rodgers John J. Donnelly, L.F. Driscoll Company Wallace Roberts & Todd – Antonio Fiol-Silva Mark A. Duffy, Firstrust Bank & Joe Salerno Thomas R. Eshelman, Esq., Ballard Spahr LLP The Wilma Theater – Aaron Immediato Antonio Fiol-Silva, FAIA, Wallace Roberts & Todd LLC John S. Gattuso, Liberty Property Trust CCD Board Denise L. Goren, Michael Baker Jr., Inc. John J. Connors, Brickstone Realty – Chairman Branton Henderson, Bank of America Joseph S. Zuritsky, Parkway Corporation Peter Kelsen, Blank Rome LLP – Chairman Emeritus Alan C. Kessler, Esq., Duane Morris LLP Deanna M. Ballinger, RPA, FMA, Jones Lang LaSalle Bradley A. Krouse, Esq., Klehr, Harrison, Harvey, William M. Boone, Logan Square Neighborhood Branzburg, LLP Association Brent Martin, Four Seasons Hotel Ronald E. Bowlan, Thomas Jefferson University Shawn McCaney, William Penn Foundation

Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org 75 Center City District & Central Philadelphia Development Corporation 660 Chestnut Street | Philadelphia PA, 19106 | 215.440.5500 | www.centercityphila.org Center City District & Central Philadelphia Development Corporation 660 Chestnut Street Philadelphia PA, 19106 215.440.5500

www.CenterCityPhila.org

24 Center City District & Central Philadelphia Development Corporation www.CenterCityPhila.org