Ideology and Utopia Along the Backpacker Trail

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Ideology and Utopia Along the Backpacker Trail Responsibly Engaged: Ideology and Utopia along the Backpacker Trail By Sonja Bohn Submitted to the Victoria University of Wellington in fulfilment of the requirements for the degree of Master of Arts in Sociology (2012) Abstract By following the backpacker trail beyond the „tourist bubble,‟ travellers invest in the ideals of freedom, engagement, and responsibility. Backpacker discourse foregrounds travellers‟ freedom to mobility as it constructs the world as „tourable‟; engagement is demonstrated in the search for „authentic‟ connections with cultural Others, beyond the reach of globalised capitalism; responsibility is shouldered by yearning to improve the lives of these Others, through capitalist development. While backpackers frequently question the attainability of these ideals, aspiring to them reveals a desire for a world that is open, diverse, and egalitarian. My perspective is framed by Fredric Jameson‟s reading of the interrelated concepts of ideology and utopia. While backpacker discourse functions ideologically to reify and obscure global inequalities, to entrench free market capitalism, and to limit the imagining of alternatives, it also figures for a utopian world in which such ideology is not necessary. Using this approach, I attempt to undertake critique of backpacker ideology without invalidating its utopian content, while seeking to reveal its limits. Overall, I suggest that late- capitalism subsumes utopian desires for a better way of living by presenting itself as the solution. This leaves backpackers feeling stranded, seeking to escape the ills of capitalism, via capitalism. ii Acknowledgements I am grateful to the backpackers who generously shared their travel stories and reflections for the purposes of this research, I wish you well on your future journeys. To my supervisors, Dr Chamsy el-Ojeili and Dr Patricia Nickel, thank you for your intellectual guidance that continually challenged and inspired me. Your infectious enthusiasm encouraged me to persevere with the challenges I encountered and brought much joy to the process. I am grateful to have had the opportunity to work with you both. I also am grateful to Victoria University of Wellington for granting me a postgraduate scholarship, which enabled me to undertake this work. Thank you to all the academic and administrative staff members of the SACS department who contribute to its warm working environment. To my fellow postgraduate students, thank you for much needed discussions and distractions throughout the year. Special thanks to Josh Barton, Hollie Doar, Michael Gilchrist, Garrity Hill, Owen Hughes, Ryan O‟Brian, and Jared Walton, as well as Caleb Anderson, Vanessa Bowden, and Lillian Fougere, for your insightful feedback and comments at various stages of the process. To Vicky Holben and Sophie Williams, thank you for talking me through my crises, and Vicky, for telling me to “just type faster.” Nicola and Riley Kenneally, thank you for your friendship to Freja and me. To my far-away-but-close friends, thank you for being in my heart. Mum and Dad, your travel stories first taught me to dream and then to question, and this thesis owes much to long and passionate discussions with you and with you too, Yvonne. Thank you all for your support and especially to Mum for the little and the big things you have helped with throughout the year. Most of all to Tim, thank you for being beside me always. Your love, engaging and challenging conversation, patience, humour, and meals sustain me. This would not have been possible without your hard work. Freja, your words, giggles, and tears remind me what really matters. This is for you both. iii Contents Abstract ............................................................................................................ ii Acknowledgements .......................................................................................... iii Introduction: Backpacker Dialectics ................................................................. 1 Backpacking and Globalisation ...................................................................... 2 Theoretical Approach: Ideology and Utopia................................................ 10 Methodology ................................................................................................ 18 Researcher Reflexivity ................................................................................. 22 “Rough Guide” to the Thesis........................................................................ 24 Chapter One: Freedom and Mobility in a „Tourable‟ World .............................. 26 Catalogue of Destinations: a Counter-Culture Commercialised .................. 27 Discourse Cycles .......................................................................................... 32 Contested Label, Shared Ideals: Backpacker Identity .................................. 36 Mobility as Capital ....................................................................................... 44 Solidarity of the Mobile Class ...................................................................... 48 Background of Stasis .................................................................................... 50 Conclusion: Guns and Cigarettes ................................................................. 52 Chapter Two: Engaging with the Real World ................................................... 56 Authenticity in Tourism .............................................................................. 57 Constructing the Real .................................................................................. 59 Utopia and Ideology in Guidebook Advice ................................................. 63 Backpacker Ambivalence: The Abyss of Authenticity ................................ 67 iv Engaging With Difference: Fitting in With Utopia ..................................... 71 Utopia and Ideology: The Fragility of the Dream ........................................ 74 Rupture: Confronted With the Self ............................................................. 78 Utopian Kernel in the Rupture .................................................................... 81 Conclusion: Back to the „Bubble‟ ................................................................. 84 Chapter Three: Responsible Backpacking for a Better World ............................ 87 Tourism and Responsibility ......................................................................... 88 Dialectics of Development in Backpacker Discourse .................................. 93 Backpacking for a Better World .................................................................. 97 Ideology: Consumption as Critique ............................................................. 99 Utopia: Reflexivity and Limitations ........................................................... 102 Globalisation: Mapping the World through Travel ................................... 108 Conclusion: Better Backpackers, a Better World....................................... 115 Conclusion: Ideology and Utopia along the Backpacker Trail .......................... 117 Appendix A: Participant Information Sheet ..................................................... 124 Appendix B: Consent Form ............................................................................. 126 Appendix C: Interview Schedule ..................................................................... 128 References ..................................................................................................... 130 v Introduction: Backpacker Dialectics As they follow the backpacker trail beyond the tourist „bubble,‟ travellers invest in the ideals of freedom, engagement, and responsibility. Although the achievement of these ideals is contested, aspiring to them is revealed as strongly in stories of failure as of success. This aspiration reveals a utopian desire for a world that is more open, diverse, and egalitarian: a world where individuals have a right to mobility, cultural diversity is celebrated, and equal opportunities are enjoyed by all. Backpackers attempt to realise this dream through two contradictory methods. The first is to strike out beyond the reach of „globalised‟ modernity and corporate capitalism, to engage in authentic and equitable exchanges with cultural Others. The second is to take responsibility for the „globalisation‟ of these Others through economic development and the spread of liberal values. The contradictory nature of these methods demonstrates the contradictory way in which globalisation itself is understood: as a force of cultural and economic homogenisation and domination, which backpackers seek to escape, as well as a driver of cultural diversity and economic opportunity for free and equal individuals. In their discourse and their practice, backpackers both celebrate and eschew these contradictory facets of globalisation, revealing their desire for a better way of living. 1 Backpacker discourse can be read as both ideology and utopia. Although it potentially functions ideologically, by reifying and obscuring global inequalities, fortifying free market capitalism, and limiting the imagining of alternatives, it also figures for a utopian world in which such ideologies are not necessary. In this thesis, I draw on Jameson‟s (2004; 2007; 2010) suggestion that ideology contains a utopian impulse, and attempt to undertake ideology critique without undermining these utopian contents. Instead, I explore how highlighting the traces of capitalism in backpacker
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