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The Coca-Cola Bottlers' Association Announces New Officers

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The Coca-Cola Bottlers' Association Announces New Officers the BottlingLine Issue No. 329 • Winter 2016 The Coca-Cola Bottlers’ Association Announces New Officers & Members to its Board of Governors 2017 Schedule At its fall meeting, The Coca-Cola Bottlers’ Association Board of Governors appointed the following new officers to guide our organization: CCLT Meeting February 13 - 15 • M. Trevor Messinger, CEO and President of Coca-Cola Bottling Company High Country, assumes the role of CCBA President. Mainstream Meeting (Palm Springs) • Mark Francoeur, President of Coca-Cola Bottling Company of Northern New England, as- February 16 - 17 sumes the role of CCBA Vice President. ABA Fly-In • Charlie Bitzer, Chairman and CEO of ABARTA, Coca-Cola assumes the role of Treasurer. March 27 - 29 CCBA Spring Board Meeting April 19 - 20 CCLT Meeting April 19 - 21 Scholars Banquet M. Trevor Messinger Mark Francoeur Charlie Bitzer CCBA President CCBA Vice President CCBA Treasurer April 20 Financial Management Each of our officers brings a unique perspective Trevor is President and Chief Executive Officer Forum to their roles and our Association’s governance. of Coca-Cola Bottling Company High Country. TBD* Trevor and Mark have already served with distinc- He grew up in Rapid City, South Dakota and is a tion as Officers. Mark has provided valuable input part of the third generation of the Messinger family CCBA Annual Meeting as Treasurer over the past two years. Trevor has to enter the family Coca-Cola Bottling business. July 31 - August 1 led and contributed in many ways on Members’ Trevor’s strong and steady leadership and per- behalf as both CCBA Treasurer and Vice President sonal work ethic have helped drive High Country System Planning Meeting during the past four years — and we are excited to increasing levels of success, including a signifi- August 2 - 4 to work with him now as our President. Charlie, cant expansion of its footprint through refranchis- *Check the CCBA website while new to his role as an Association Officer, ing. Trevor led CCBC High Country as the first for schedule updates is an experienced and highly regarded operator, Bottler to re-franchise territory in partnership with who has served on CCBA’s Board of Governors The Coca-Cola Company in 2013, acquiring terri- since 2000. tory in northern Wyoming and central and eastern Montana. Since that time, Coca-Cola Bottling Collectively, these three officers bring tremendous Company High Country has added more territory business acumen, experience and enthusiasm that and has expanded its footprint to most of North will provide sound strategic leadership to CCBA. Dakota and western Minnesota, South Dakota, continued page 2 The Coca-Cola Bottlers’ Association Announces New Officers & Members to its Board of Governors............(continued from page 1) Wyoming, Montana, Colorado, and Utah. Trevor’s contributions Board of Directors in 2012. Will previously held to CCBA over the last four years as a CCBA officer and Member the positions of Executive Vice President, Corpo- of the Board of Governors have already been substantial. His rate Secretary and General Counsel. Will is also passion, heritage and knowledge will be invaluable as he leads a Director of Southeastern Container, Inc., where our Association into the future. he has served since 2004. He also represents Coca-Cola UNITED on the Industry Issues Com- Mark Francoeur is President of Coca-Cola Northern New mittee. Will has already made significant contri- England. Mark grew up across CCNNE’s territory, attending butions to the work of the Association and the Bottling System as internationally recognized Bentley University in MA. He began a whole, during CCBA’s work and negotiations surrounding the working with Coke Northern New England in 1993 as an Account System of the Future and territory refranchising. Manager. Since then, Mark has progressed through a variety of positions of increasing levels of responsibility, including Corpo- Jordan is CEO, Coca-Cola Bottling Works of rate Fountain Representative, Key Account Manager, General Tullahoma and the fourth generation to lead his Manager, Director of Marketing and Vice-President of Market- family-owned Coca-Cola Bottling Works of Tul- ing. In 2013, Mark was promoted to his current role as President lahoma. Not only does he bring a true lifetime of of Coca-Cola Northern New England. Mark has been a strong Coca-Cola Bottling experience, he also brings contributor in his role as Treasurer of the Association for the past his trademark energy and commitment to his two years, devoting countless hours and working tirelessly, and new seat on our Board. Jordan led CCBW of Tul- we know he will be equally as instrumental in his new role as lahoma to a record year in 2015 and to the finals for the Market Vice President. Mark is currently a Board Member of Coca-Cola Street Challenge. He has also been recognized over the years for Bottlers’ Sales and Services and the Manchester (New Hamp- his team’s customer execution (Walmart) along with popular and shire) Boys & Girls Club of America. Mark is also leading his creative community program. Organization in the process of expanding territory throughout Troy, is Chairman and CEO, Coca-Cola Bever- New England. ages Florida. While new to CCBA, Troy is no Charlie Bitzer is Chairman and CEO of ABARTA Coca-Cola as stranger to our industry or to the Coca-Cola well as a third generation shareholder. Charlie has served in key System. Troy will bring his considerable strate- executive roles with ABARTA, Inc., a diversified third and fourth gic and financial experience as he transforms generation family business, based in Pittsburgh, PA. Before his Coca-Cola bottling and service across Florida. recent promotion to Chairman & CEO in August, Charlie was VP Troy has charted the strategy and establishment of CCBF and & COO of ABARTA, Inc., with responsibility for all of its operat- is recognized for his local business engagement and his com- ing companies: Press Media Group (sold 2013), Kahiki Foods, pany’s commitment to Florida, locally and ‘at large’. Troy was ABARTA Oil & Gas, and ABARTA Coca-Cola. Charlie is on the also elected to the Board of the American Beverage Association, Board of ABARTA, Inc. and was Board Chairman of Kahiki Foods effective January 1, 2017. As a recent addition to the Coca-Cola until his recent promotion. Charlie also serves on two private Bottling System, we look forward to the fresh perspectives that boards: American Textile Company and Peacock Alley; and on Troy will bring to our Board. two Non-Profit Boards: Western PA History Center and Fountain- We know you welcome Will, Jordan and Troy to our Board of head Foundation. His experience will be an invaluable asset as Governors and we all look forward to their participation and our System moves forward. Charlie brings a lifetime of industry contributions! expertise, financial acumen and knowledge to his new role. Finally – please join us in again We also want to acknowledge and thank our thanking Claude Nielsen for outgoing Association President, Hank Flint, his leadership and service on (President and Chief Operating Officer of the CCBA Board of Governors. Coca-Cola Bottling Co. Consolidated), for Claude’s retirement from the his dedicated service and leadership. Hank’s Board was effective on September expertise and leadership have been instrumen- 30th. He has not only been an tal during the recent refranchising and related esteemed member of our Board Claude accepting a Board contractual negotiations. for 25 years, but also served as resolution in his honor, with John Gould and Hank Flint. Additionally, three new Board Members — Will Goodwyn past CCBA President (2001-2002.) (CCBC UNITED), Jordan Ennis (CCBW of Tullahoma) and Troy Claude has worked in the Coca-Cola System for 37 years and his Taylor (Coca-Cola Beverages Florida) were elected during influence and impact on Coca-Cola Bottling Company UNITED CCBA’s summer ballot vote. and our extended system cannot be overstated. Will is Vice Chairman, Chief Administrative Officer, and Cor- We look forward to working with Trevor, Mark and Charlie in porate Secretary of Coca-Cola Bottling Company UNITED. He their new roles as Officers and with Will, Jordan and Troy in joined Coca-Cola UNITED in 2000 and was elected to UNITED’s their new role on CCBA’s Board of Governors! 2 Fall 2016 Mainstream Meeting Highlights On Oct 25-26, plans with this valuable customer. We also officially con- Mainstream Bot- gratulated Curtis – who has been promoted to Vice Presi- tlers convened in dent, U.S. Field Sales, Walmart Global Customer Team … the Company’s and welcomed Chad Benoit, who is joining the Walmart newly remodeled team in Curtis’s old role. “Learning Center” at Atlanta Head- Following the afternoon quarters to discuss break, Bottlers were joined by “Standing room only” as John Gould walks Hendrik Steckhan and Rudy the room through key discussion points for 2017 business plan- Salas, who shared their can- Mainstream Members ning. Mainstream President, Clark did thoughts and answered Coca-Cola Bottling Company’s Jimmy Briggs kicked off a broad array of questions regarding the business. Drew Haynie, Michelle Moran the session and shared his comments and observations on (CCNA) and John Otterbeck the state of our business. This was also Jimmy’s last official (Atlantic CCBC) photo-bombed A highlight of the day was meeting as President of our Mainstream group. A special by Rudy Salas! a “Round Robin” tour of The CCBA morning session with Bobbie Golden, Director, Company’s Archives, its (social media) Hub along with a Customer Programs and John Gould, CCBA’s Executive presentation and a close up view of the latest innovations Director, offered a summary and point-of-view on key in equipment. topics impacting our current business and addressed Member questions.
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