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Partner: Messe Düsseldorf GmbH Contact P.O. Box 10 10 06 Messe München International India Pvt. Ltd. 40001 Düsseldorf Lalani Aura Germany 5th Floor, 34th Road, Khar (W) P h o n e + 4 9 / 2 1 1 / 4 5 6 0 - 7 7 3 9 / - 7 7 4 1 Mumbai – 400 052, India Supported by: Phone Fax +49/211/45 60-77 40 (+91 22) 26 48-71 17 [email protected] Fax [email protected] (+91 22) 26 48-71 14 [email protected] www.messe-duesseldorf.de Soft Drinks Internationa l – July 2010 ConTEnTS 1 news

Europe 4 Africa 7 Middle East 10 The leading English language magazine published in Europe, devoted exclusively to the Asia Pacific 13 manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 15

Ingredients 18 Diversity From Nature 38 features Plant extracts can lend beverages a vast Juices & Juice Drinks 24 array of functional properties, such as Unlocking boosting concentration or enhancing Energy & Sports 26 Opportunities 32 beauty, says Oliver Hehn. The renaissance of bottled water was Waters & Water Plus Drinks 27 undone by a double whammy of financial meltdown and mounting environmental Carbonates 30 concern over throwaway plastic bottles, Tea 31 writes Rob Walker. So, where now for bot - tled water? Packaging 48 Good For Butterflies 34 Provenance, combined with green and Environment 50 ethical policies, can be beneficial for both People 53 bottled water producers and the Developing Healthier Soft environment, according to Jo Jacobius. Drinks 40 Events 55 Adding dietary fibre to beverages is Bubbling Up 57 another means of increasing product health appeal, according to Danisco. Australasia 42 The performance of soft drinks over recent regulars years has been less than impressive, and the key to growth is bottled water, reports Comment 2 Richard Corbett. BSDA 22 Soft Drinks Plant Comes On Science Monitor 23 Stream 44 A Clear Success 36 One of the UK’s best known soft drinks From The Past 56 Paul Martin, Managing Director of entrepreneurs, Andrew Cawthray has Harrogate Spring Water, discusses the signalled his return to the industry with a Buyers Guide 58 success of this British brand, and the £20 million investment in a state-of-the-art Classified 61 challenges facing the industry. production facility.

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Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www.softdrinksinternational.com 2 CoMMEnT Soft Drinks Internationa l – July 2010

Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Annette Sessions

Correspondents: EUroPE A hot message Gerard o’Dwyer Lubomír Sedlák Bernadette Tournay It's mid summer in the northern hemisphere and countries have experienced, and are continuing to feel, the heat. There have been record-breaking temperatures in ASIA & PACIFIC North America, Russia and Central Europe; the UK's Met Office issued a health Kelvin King T. C. Malhotra warning following a period of long hot weather at the end of June. This, of course, is all excellent news for the soft drinks industry. When it gets AMErICAS hot, consumers get thirsty and more drinks are sold to quench thirsts. But it's also richard Davis an important opportunity for the industry, especially the bottled water sector, to Market Analyst communicate the crucial message of hydration and iron out any misconceptions richard Corbett and confusion over the exact amount of water we should be drinking on a daily Scientific Adviser basis. Diana Amor The British Nutrition Foundation (BNF) has taken these concerns on board when producing its recently published review Hydration and Health . The document pinpoints why it is important to drink fluids and explains if you don’t Annual Subscription Rates (inc. postage) get enough fluid intake you may feel tired, experience headaches and not perform EU Member State: £110, €150 at your best. ‘Fluid’ includes not only water from the tap or in a bottle, but also rest of World: £125, €170, $200 other drinks that give you water such as tea, coffee, milk, fruit juices and soft Individual copies: £15, €20, $27 drinks. You also get water from the food you eat – on average food provides about 20% of your total fluid intake. Subscription Enquiries The BNF recommends that you should drink 1.2 litres (6-8 glasses) of fluid per Soft Drinks International day (on top of the water provided by food you eat) and says you can get water Po Box 4173, Wimborne BH21 1YX, UK from nearly all fluid that you drink, apart from stronger alcoholic drinks. Tel: +44 (0)1202 842222 However, the BNF endorses water as a great choice as it delivers fluid without Fax: +44 (0)1202 848494 adding calories or potentially damaging teeth. E-mail: [email protected] Children and older people, especially, need to keep up their fluid intake. Athletes too not only need to drink water to replace that lost through sweat, but Editorial - News also for high intensity exercise that lasts more than 40 minutes or so. Drinks with A & S Editors a little added sugar and sodium (salt), such as sports drinks, may be better at 5 Gloucester Street, replacing the extra fluid lost as sweat. Faringdon, oxon. Sn7 7JA, UK Furthermore at the second annual ‘Hydration for Health’ scientific meeting, held Tel: +44 (0)1367 241660 in Paris in July several key themes emerged, including new research that showed E-mail: [email protected] minor levels of dehydration have significant impact on performance and that thirst alone is not a reliable indicator of the need to hydrate. Also improving Editorial - Features hydration habits could help to reduce health costs. When dehydrated one is Soft Drinks International susceptible to mood swings and cognitive performance is impaired. Lack of fluids Po Box 4173, Wimborne BH21 1YX, UK affects renal performance leading to the threat of kidney stones and urinary tract Tel: +44 (0)1202 842222 infections. Fax: +44 (0)1202 848494 Whether it's bottled water, now emerging from difficult economic times E-mail: [email protected] specially in the developed markets (see pages 34 – 35) or other soft beverages such as juice and isotonic drinks, health and hydration is a great message and a US Representative powerful one for the industry to communicate. 105 South Fifth Street Paris, Arkansas 72855, USA Tel: 00 1 479 963 6399 Fax: 00 1 775 406 5643 E-mail: [email protected]

Advertisement Sales Soft Drinks International Po Box 4173, Wimborne BH21 1YX, UK Soft Drinks International (1997), formerly Soft Drinks Management International (1988), Tel: +44 (0)1202 842222 was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Fax: +44 (0)1202 848494 E-mail: [email protected] Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written © 2010 ASAP Publishing Limited permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those ISSn - 1367 8302 of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks. Soft Drinks Internationa l – July 2010 Late Bulletin The Governor of the US state of Virginia has reversed a ban on single-serve bottled water at official functions and meetings in the state. The ban was implemented last year by Bob McDonnell's predecessor Tim Kaine. The International Bottled Water Association (IBWA) applauded the decision. connecting comPETence® Plastics · Engineering · Technology National Beverage Corp has booked an increase in net prof - its for its fiscal full-year. For the 12 months to 1st May, profits amounted to US$32.9million compared to US$24.7million in the prior year, representing a rise of 33%. Net sales increased

to US$593.5million from US$575.2million in the previous y r year. t s u

d n Coca-Cola Icecek (CCI) has recorded a lift in volumes for g I 0

the second quarter of 2010. For the three months to the end of r g 1 n e

June, volumes were up by 10.7% year-on-year to 190.4million i unit cases. In its domestic market, unit case sales climbed by g a b 0 9.9% to 137.7million in the quarter on the back of sustained k c a

growth in all 'major' categories. 2 m P

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Jones Soda is to raise around US$1.1million in a private r P e

stock sale. The US soda maker is selling 900,164 shares of its e u h

common stock to Glengrove Small Cap Value for around t p

r

US$1.22 per share. The sale will be undertaken pursuant to an N o

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o existing financing facility set up with Glengrove last month , e c that secured Jones access to up to US$10million in extra funds r 0 n 1 over a two-year period. e r u e f 0

Nestlé HealthCare Nutrition has agreed to pull an advertise - n 2 E TM o

ment claim for its Boost Kid Essentials drink in the US after C ,

concerns were raised by the Federal Trade Commission (FTC) y g 9 y

over its health claims. The FTC complaint noted that the o - l

Nestlé subsidiary made “deceptive claims”in television, maga - o g n zine and print adverts that the beverage “prevents upper respi - 8

h c ratory tract infections in children, protects against colds and r o e e l T

e flu by strengthening the immune system, and reduces absences l a i d from daycare or school due to illness”. v n b e a o

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UK soft drinks group Nichols has launched a consumer g m a e n r website for its Panda children’s drink. Aimed primarily at t e B a

r mums of young children, the website offers nutritional infor - T o t v t S

mation, as well as competitions. Panda Brand Manager, James r

. E o I Nichols, said: “The new site has been designed to provide a o I i I unique online experience as well as being a practical source of r X p N information for mums.” P

US-based coconut water firm Vita Coco is planning interna - tional expansion after signing a partnership deal with Fresh www.petnology.com Fruit Ingredients. The 10 year agreement with Philippines- based Fresh Fruit will allow Vita Coco to increase its total pro - Conference Organiser duction capacity “five-fold” in the next six months. PETnology/tecPET GmbH P.O. Box 120 429 The UK Government has said it still sees a role for the Food D-93026 Regensburg, Germany Standards Agency but has indicated that it will strip the Phone: +49 941 870 23 74 Supporting Organisations: agency of its responsibilities on nutrition. Media reports at the Fax: +49 941 870 23 73 weekend claimed that the Coalition Government is planning to [email protected] scrap the food watchdog as part of plans to save money by cut - ting bureaucracy.

Coca-Cola GB has launched a tongue-in-cheek advertising Media Partners: campaign for its Schweppes brand in the UK. The ‘Distinctly British’ campaign includes a number of TV spots and will run alongside the brand's collaboration with Diageo, ‘Together for a Better Summer’, promoting spirit and mixer drinks. 4 InDUSTrY nEWS Soft Drinks Internationa l – July 2010 Europe new President and record attendance

SPEAKING at the 2010 British Soft Drinks Association (BSDA) Industry Lunch, newly elected President Roger White, Chief Execu - tive of AG Barr, said that the three main pri - orities for his presidency are: to assist the industry to navigate its way out of difficult economic times; to maintain the industry’s contribution to the development of healthier lifestyles; and to work towards the UK’s ambitious climate change targets. Above: Roger White, Lord Coe and Marnie White said that he did not envy the new Millard. Government its task, but would strongly Right: Lord Sebastian Coe addresses the oppose any further short term tax rises audience. which “would penalise consumers and jeop - ardise our fragile economic recovery.” He said, to get more people, and especially also said that regarding healthy lifestyles, vol - young people, involved in their communities, untary, industry-led action along with and especially through sport. He appealed to increased education is far more effective than all present to join him in this campaign, and legislation and coercion from Government. thanked those that were already working Marnie Millard, Managing Director of with him or supporting the various parts of Refresco Ltd, has been elected the BSDA's the Olympic project. Vice-President. Jill Ardagh, BSDA Director- The BSDA's Media Director Richard Lam - General, said: “Roger and Marnie have ing observed: “There is a mood of optimism shown great leadership with A G Barr and again, partly thanks to Lord Coe's inspiring Refresco, and we are delighted that they will words. There is a lot to do – it won't be bring the same skills and experience to easy, but it is possible. True of the Olympics, BSDA.” true of the soft drinks market". A record number of guests attended the He added: “We were delighted that so 2010 BSDA Industry Lunch, at which the many people could come to hear Lord Coe, guest speaker was Lord Sebastian Coe. He and be enthused by his message. He is shared with the audience a few reminis - surely right to say that businesses can play a cences from his competitive sporting days, constructive role in encouraging participation and described some of the challenges in in the community. The soft drinks industry is organising the Olympics. His motive was, he determined to be part of all this.”

Swedes as being the highest, per ratio of Institute of Public Health) report also noted Sweden examines population, consumers of soft drinks and that every fifth schoolchild is overweight, with confectionery in the western world, with 1 in 5 falling into the category of obese, a role for soft drinks Swedes consuming 17 kilogrammes of con - 50% increase since 1990. fectionery and 90 litres of soft drinks per “Almost 25% of the energy consumed by tax person annually, almost twice the European children up to 15 years old is from fatty, Union average. sugar-enriched and low nutrition foods such THE Swedish government is examining the A separate MoH report, also in May, calcu - as soft drinks. The prices for soft drinks have possibility of introducing a so-called 'sugar lated that between 30,000 and 60,000 chil - not climbed as much as fruit and vegetables tax’ based on the proposed Finnish model dren in Sweden can now be classified as from 1985 to 2008. Taxes can be used to which aims to impose a tax on soft drinks obese, and at a higher risk of falling ill to dia - dampen sales and consumption of soft and confectionery. The proposal comes as betes or cancer-related diseases. drinks,” said Marcus. Sweden faces fresh parliamentary elections in “It is high time for Sweden to discuss a Norway, Denmark and Iceland have September. sugar tax and perhaps use the money to already introduced selective purchase taxes Sweden's Ministry of Health (MoH) is reduce taxes on fruit and vegetables. The on soft drinks, and other sugary foods, the looking to implement an integrated health- recent figures from the Swedish National Karolinska Institutet report said. based reform programme to tackle the rising Institute of Public Health speak for them - “The example of tobacco and smoking is incidence of obesity and related diabetes. The selves. Every second Swedish male and every an example of a successful application of proposed 'special tax' on soft drinks is seen third woman is overweight. Over 10% of the price and tax mechanisms to curb consump - as one pillar in this strategy, which if enacted Swedish adult population is classified as tion in Sweden, which at 12% now has the into law, may increase the retail price on soft obese now,” said Claude Marcus, a senior lowest rate of habitual smokers in the world. drinks' products by as much as 25%. analyst with the Karolinska Institutet research The deteriorating public health situation in A report published by a research group at team. Sweden demands new and stern measures,” Karolinska Institutet in May described The Folkhälsöinstitutet (Swedish National said Marcus. Juice Compounds & Bases Juice Blends (Fruit & Vegetables) Fruit Juice Concentrates & Purées KANEGRADE Flavours (Liquid & Powders) Kanegrade Ltd, Ingredients House, Caxton Way, Stevenage, Hertfordshire, SG1 2DF, United Kingdom Natural Colours & Extracts Tel: +44 (0) 1438 742242 Fax: + (0) 1438 742311 [email protected] www.kanegrade.com Functional Ingredients

Offices/factories: UK Germany Dubai India Holland HALAL CERTIFIED UNITED KINGDOM 6 EUROPE Soft Drinks Internationa l – July 2010

Highland Spring's annual sports day which Coca-Cola olympian gives took place last month at Bisham Abbey National Sports Centre in Buckinghamshire. renegotiates support Forty children attended the event and took part in a packed day of sporting activi - partner deal with GREAT Britain's quadruple Olympic Gold ties including mountain biking, tennis, golf and Medallist Sir Chris Hoy, Wimbledon doubles rugby. Chris, Jamie and Judy, who are all Hansa Borg champion Jamie Murray and tennis 'super - sponsored by Highland Spring, were on hand mum' Judy Murray lent their support at to oversee the cycling and tennis sessions HANSA Borg, the regional Norwegian drinks and provide top coaching tips. company, is about to effect significant cuts to Highland Spring is the leading UK pro - its operations after the scalingback of the the industry must also contend with an duced brand of bottled water and is a major company's partnership cooperation with increase in soft drink taxes that was intro - supporter of UK sport and a long term Coca-Cola Norge. The changed nature of the duced in 2009, as well as the affects of the sponsor of many national and international relationship with CCN will see Hansa Borg recession and border trade which has led to events. layoff up to 100 employees in its soft drinks a decline in sales and reduced need for pro - division in 2010. duction deliveries,” said Hansa Borg's CEO A weaker market demand for soft drinks Lars Midtgaard. since 2008 has seen Coca-Cola Norge The restructuring will impact negatively on (CCN) assume more responsibility for pro - Hansa Borg's soft drinks production and sales duction and bottling, using its own facilities in units in Bergen and Sarpsborg. The primary Norway. areas of inventory, production and distribution Under the new arrangement agreed with are all affected. However, the two companies CCN, Hansa Borg will cease to bottle Coca- will continue to cooperate in the areas of Cola products, while there will be reduced sales, distribution and warehousing for “cer - activity in cooperation in the areas of ware - tain areas of the country,” said Midtgaard. housing, distribution and sales. CCN will continue to implement cost-effi - “We will still remain in cooperation with ciency programmes in 2010 that will result in Coca-Cola, but the nature of that coopera - a greater centralisation of production and dis - tion will change due to new market realities. tribution, said the company's CEO Leif Atle Apart from a weaker demand for soft drinks, Viken. “We have one of Europe's most modern bottling plants at L¢renskog and we need to make the best use of this. For us, it is there - Finland sees fall in fore important to exploit the maximum capacity of our own bottling plant rather than soft drinks sales outsource production to other providers,” said Viken. Sir Chris Hoy, left, with Jamie Murray. FINLAND's leading soft drinks producers have reported lower product sales in the first quarter of 2010, with the country's con - tinuing economic recession blamed for In brief… weakened demand. The expectation is that the sluggish demand will continue for the G Elettric 80 is opening its facilities in Viano, G DSM Engineering Plastics, a business rest of the year. Italy until mid August for customers to view group of the Netherlands-based Life Sci - The market's biggest soft drinks manufac - Freeway, the company's latest generation ences and Materials Sciences company turers, Hartwall, Olvi, Nokian Panimo and end of line logistics system. The system com- Royal DSM NV, has completed the acquisi - Sinebrychoff, all recorded lower sales in Jan - bines Dragon, high speed robotised palletis- tion of Mitsubishi Chemical Corporation's uary-March, according to latest production ing, LGV laser-guided fourth generation (MCC) Novamid polyamide business in and trade figures from the Finnish Brewing warehouse automation vehicles; Silkworm, exchange for DSM's Xantar polycarbonate and Soft Drinks Industry Federation (FBS - robotised finished pallet stretchwrappers; business. In February 2010 both companies DIF). and WMS, total system management soft- signed the contracts for the swap. Both Soft drinks sales dipped to 55.7 million ware. During Open House 2010 the com- businesses have an annual net sales level of litres in Januaryto March. This represented a pany will demonstrate its after-sales services approximately €90 million each. A number 6.7% decrease on the corresponding period - including documentation, round-the-clock of key employees of DSM's polycarbonate in 2009. Bottled water sales continued in assistance, and spare parts fulfillment. Every business are transferred to MCC. A number decline, with first quarter sales falling by 0.4 Tuesday and Thursday there are visits to of employees of MCC are seconded to million to 12 million litres, or by 3.2% com - Tetra Pak in Modena, where Elettric 80’s DSM. It is also envisaged that MCC will pared to the first quarter of 2009. integrated end-of-line and logistic system establish an R&D unit at the Chemelot “The cold weather in the first months of with WMS operates in conjunction with a Research and Technology campus in Geleen, the year may have affected demand for soft complete Tetra Pak packaging line. Netherlands. drinks and mineral waters. The recession has also impacted on consumption, particularly of mineral waters,” said Tero Kallio, the FBS - DIF's Managing Director. The industry is also bracing itself for the introduction of a sugar tax which will impact on soft drinks, bottled water and confec - tionery. Legislation is nearing completion, and the new tax could be in place during the last quarter of 2009, or by 1st January 2010. Soft Drinks Internationa l – July 2010 InDUSTrY nEWS 7

Broadening the brand portfolio isn’t easy, and Oros, promoted as ‘South Africa’s lead - he acknowledges, because the sort of lines ing squash brand’, which is offered in a vari - Tiger is interested in are not readily available ety of rtd, powder and carbonates. Africa on the market at present. Some are in con - glomerates with diversified interests, he points out, and Tiger has no wish to move into product sectors outside its core compe - Tiger Brands tencies. A key soft drinks mainstay of the Tiger targets expansion portfolio is the Energade sports energy drinks range in both ready-to-drink and con - A SOUTH African company which includes centrate formats, including the newly intro - several soft drinks brands and category duced Energade Champs low GI variants ranges within its wide-ranging FMCG prod - which have been very well received since ucts portfolio is set to expand both geo - their market release late last year. graphically across Africa and through Other soft drinks brands are Halls Nec - corporate acquisitions. tars, Halls Smooth, Halls Daily Fruit Drinks The new Energade Champs range. Tiger Brands is eager to build on sales success in South Africa, Malawi, Zambia and Zimbabwe. East Africa is a prime distribution growth target, leveraging its majority stake in Haco Industries which has an impressive network in Kenya. Peter Matlare, Chief Executive of Tiger Brands, says that Tiger is interested both in acquiring brands and improving logistics operations around the continent. “Interna - tional expansion continues to be our prior - ity,” he said. “We continue to look for strategic opportunities, and we’ve said Africa is our area of focus.”

Schweppes Zim deal done

THE innovative buyout of Schweppes Zim - babwe has gone through successfully after the arrangement was given an official thumbs up by the Reserve Bank. As we outlined in an earlier news report, the buyout involved management and staff taking a 51% majority stake, while Delta Corporation – whose interests already include soft drink bottling in Zimbabwe, as well as brewing – holds the balance. Vendor was The Coca-Cola Company The machines of the ErgoBloc L which actively supported the buyout. An ear - have been awarded the lier sale arrangement did not proceed, fol - enviro seal, by virtue of their lowing government intervention because of minimised media consumption. problems with the proposed purchasing company. Delta Corporation holds Coca-Cola bot - tling rights, ensuring there is a well-tested bond to build on. However, Delta executives have stressed You want it? We build it! that their involvement in Schweppes Zim - babwe is as an investor and that Delta has No one knows your plant better than you yourself. That’s no intention of attempting to gain control at why we customise our lines to suit your visions – never a later stage. It will also not be involved in the other way round. Just tell us your destination: we’ll daily management. find the route, supply the equipment, and stay with you Management and staff of Schweppes Zim - babwe formed an investment company to until you arrive where you want to go. There’s only one handle their holding. It is owned 60% by thing you’ll never get from us: limitations. Because you management and 40% by the Schweppes are the sole arbiter of what’s possible. Zimbabwe Employee Share Trust. The share www.krones.com trust was approved by the government and is seen widely as something of a trend-set - ting empowerment scheme. 8 AFrICA Soft Drinks Internationa l – July 2010 rooibos promoted

THE Rooibos Council is undertaking an unusual promotion in South Africa which, while focused primarily on the iconic red tea being enjoyed as a hot beverage, is expected to provide spinoff publicity which will help rooibos iced tea sales. Rooibos grows only in a small area of South Africa’s Western Cape province and has enjoyed solid growth in popularity over the past 10 years, both as a hot tea and as a canned or bottled soft drink. In the current promotion, staff of organ - isations represented by the Rooibos Coun - cil are writing to South African businesses, embassies, expatriate clubs, social groups and educational organisations, urging that rooibos be offered as a welcome drink at functions and meetings. Strategy underling the venture is to make rooibos tea synonymous with South African business, culture and lifestyle. Leading South Africans have also been invited to contribute their support. “There are so many reasons to offer rooibos with pride,” says Martin Bergh, Rooibos Council Chairman. Rooibos production in the Western Cape.

Social media nutrition website campaign AN expanded South African website, which offers educational resources and other con - THE trend towards increasing use of social tent focused on good nutrition, health media in soft drink and dairy beverage lifestyles and sustainable living, features marketing has been characterised in South Steri Stumpie bottles juices, mineral water and flavoured milk as Africa by a campaign undertaken for the customised with desirable options. Steri Stumpie milk drink. Steriphenalia kits. The site – www.makingthedifference.co.za/ Already regarded as something of a primary – is aimed at primary school levels lifestyle legend, the squat bottles have During 2010, four people will be made and complements a high school edition, both taken on a new impetus thanks to a ‘Official Unofficial Ambassadors’ for the developed by Woolworths under the retail revamped blogsite, Facebook and Twitter brand, winning surreal prizes such as their group’s ‘Making the Difference’ educational pages, developing the Flavour Nation own marching band and a screaming programme. theme. teenage fan club. Woolworths is running the programme in The campaign is aimed at growing the And Steri fans can request emergency conjunction with educational authorities. The brand’s community by encouraging con - drops via the blog. Those deemed to have sites are intended jointly for youngsters, sumers to champion their favourite flavour the most deserving reasons will have their teachers and parents. Material offered online through very public displays of affection. favourite flavour delivered, along with Ste - includes recipes, ideas, competitions, advice This includes a series of new Steriphenalia riphenalia. on healthy lifestyle choices, encouragement rewards such as a kit to customise bottles, The campaign was produced by +one, of physical activity and ways of making South badges, ‘passports’, bumper stickers, tem - the social media unit of the King James Africa a more sustainable country. porary tattoos and rosettes, all champi - Group, along with King James RSVP, Atmos - One feature is development of permacul - oning individual flavours. phere and Mnemonic. ture projects at schools .

In brief…

G Wilde Fruit Juice went sailing recently as G Vuvuzelas, all but unknown outside South Hoodz for short, large numbers were turned a sponsor of the 2010 Gaul Regatta, organ - Africa prior to the World Cup, have out featuring the South African flag and ised by the Gordons Bay Sailing Club. This become familiar to millions of people became highly visible in football stadiums. is one of South Africa’s best known yacht - around the world, thanks to their non-stop South African beverage producers have used ing events. Gordons Bay is on False Bay, assault on our eardrums. Another product Hoodz extensively for promotion of local Western Cape, about 40 minutes’ drive to emerge from the World Cup isn’t at all and global soft drinks brands in recent times. from Cape Town and becoming increasingly noisy, but it does make a statement. Hoodz - popular as a tourist centre, not only for its peaks are attachments which fit snugly onto beaches but also its easy access to wine the peak of any regular cap to provide www.softdrinksinternational.com and orchard districts. extended protection from the sun. Known as Soft Drinks Internationa l – July 2010 9 Heritage ads for museum

HISTORIC Coca-Cola posters are among the collection slowly being amassed by the creators of a Museum of Branding, Adver - tising and Packaging in South Africa. At this stage, the museum does not have a physical location but is cataloguing all contribu - tions online at www.thebrandmuseum.co.za Among recent additions (pictured) is an advertisement for Oros cordial from the 1950s. The Oros brand is alive and well, as part of the Tiger Brands portfolio. The museum project is being driven by Ken Preston of Affinity Publishing, with growing support from the advertising industry, other publishers, collectors and broadcasters. Preston is keen to get more contributions, whether by donation or loan, and to dis - cuss possible sites for an eventual museum venue. For the mean - time, he says, everything will be featured online as “the first step in our journey towards a permanent reminder of the country’s brand legacy”.

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news@ softdrinksinternational.com 10 InDUSTrY nEWS Soft Drinks Internationa l – July 2010 Middle East Lacnor and Tetra Pak celebrate 30th

BEING in a close, supportive partnership for 30 years is an occasion for celebration, whether the link is personal or commercial. For Sharjah juice and dairy producer Lac - nor, the 30 years of working with Tetra Pak have been both personally warm and com - mercially successful. “Our ability to sustain our leadership position for the past 30 years is a result of a strong relationship with our consumers through building a strong Lacnor brand,” Lacnor and Tetra Pak staff celebrate 30 years of partnership. said Fady Antonios, Chief Executive of Lac - nor’s parent, the National Food Product attained by close partnership with our sup - with Lacnor and continuing our strong Company. pliers, such as Tetra Pak.” growth in the Middle East”. “This was achieved by consistently deliv - Amar Zahid, Managing Director of Tetra The celebrations were attended by Den - ering high quality products and product Pak Arabia, said the company looked for - nis Jonsson, Tetra Pak’s President and Chief innovation. This achievement can only be ward to “strengthening our relationship Executive.

an increase in competition. To remain com - Strong prospects petitive, dairy producers must diversify as Juhayna IPo a Almarai has done, greatly reducing depend - for Almarai ence on dairy sales in favour of expansion in sell-out areas such as juice, bakery and cheese prod - A REPORT on Saudi Arabia’s food sector by ucts, which are flourishing. Almarai, for exam - AFTER some deliberation as to a possible Al Rajhi Capital, the investment banking sub - ple, in recent years has decreased its reliance delay because of a substantial factory fire, sidiary of Al Rajhi Bank, indicates that on dairy from 100% to 60% of revenues.” an initial public offering by Juhayna, the Almarai, the kingdom’s giant dairy and juice The report also suggests that the growing Egyptian dairy and juice producer, went producer which is also very active elsewhere trend towards shopping in larger retail out - ahead in June and immediately met with an in the GCC, is in good shape. lets is expected to be positive for food sales enthusiastic response. The report anticipates “strong prospects and that improvements are predicted for the The IPO was completely covered, with for companies in the dairy market, albeit with retail sector. demand exceeding supply, as it had a week or so earlier with a private placement. The private placement was priced at 4.90 Egypt - Features this year include a huge fun fair, ian pounds and the private offering at 4.66. Modhesh World is scooter zone, the Modhesh Magical Forest, a Overall, the offering represented just under 4-D cinema display, inflatable zone, magic 40% of the company’s capital. open again planet zone, a mini zoo and live giant-screen telecasts of FIFA World Cup games. COCA-Cola is again a key sponsor of Mod - DEPE is again running a regional appren - hesh World, the principal attraction of the ticeship programme as part of Dubai Sum - Dubai Summer Surprises festival devised to mer Surprises. This award-winning scheme provide family entertainment during the brings business administration or marketing peak of summer when UAE temperatures students from universities throughout the soar. Middle East to gain work experience in Modhesh World, which is claimed to be event management. the region’s biggest ‘edutainment’ venue, Syria has this year been added to the par - As we outlined in earlier reports, Juhayna opened on 10th June and runs until 7th ticipating countries, joining KSA, Kuwait, decided in April to proceed with an IPO to August. Bahrain, Oman, Jordan, Qatar, Lebanon, Egypt raise funds for expansion of production Yousif Mubarak, Chief Operating Officer and the UAE. facilities. This was of particular interest to of the Dubai Events and Promotions Estab - the country’s financial sector because it was lishment (DEPE), the government agency the first IPO since 2008 when the market which runs Dubai Summer Surprises, said dried up from the effects of the global that over the years Modhesh World had financial situation. “grown to become a destination by itself, Some media reports have suggested the given the fact that it attracted around IPO was driven by the company’s factory 500,000 visitors over a span of 65 days in fire, suggesting that funds were needed to 2009. Our endeavour every year is to bring Modhesh himself, the colourful symbol of cover this set-back. These reports were innovative and exciting entertainment to Dubai Summer Surprises, is in evidence every incorrect, the IPO decision having been Modhesh World.” day. made ahead of the fire.

12 MIDDLE EAST Soft Drinks Internationa l – July 2010

Satherley, the company’s Chief Operations Packager helps Officer. Military drinks This did not mean the OCR focused producer improve improvement advantages were lost, he contract explained. “Rather, we will continue to imple - productivity ment the learnings and disciplines already A NEW contractor is to take over supply developed in both the pilot and phase 2 of of food, beverage and related requirements THE Saudia brand, encompassing a wide vari - the focused improvement project into other for US military personnel in Kuwait and ety of beverages and other foodstuffs, is areas of the factory as sub-projects under Iraq when current arrangements end in among the best known and most trusted in the overall continuous improvement pro - December. the Kingdom of Saudi Arabia. gramme.” The US Defence Logistics Agency has Now, with Tetra Pak’s widely-praised OCR awarded the lucrative contract to Anham, a (operational cost reduction) programme hav - major Dubai-based group which is active ing been applied for three years, the pro - throughout the Middle East, North Africa, ducer – Saudi Dairy & Foodstuff Company, WBT Dubai 2011 Central Asia and Europe. Anham will be known as SADAFCO – has boosted opera - prime vendor, working with more than 100 tional efficiency and achieved other benefits, DUBAI is to host the Global Water and other vendors and service providers to such as higher staff morale and proactive Beverage Congress in December next year, support its contract responsibilities. work attitudes. in conjunction with the Dubai Drink Tech - The initial contract period is for 18 The Tetra Pak OCR programme is a nology Expo 2011. months, with options to renew up to six process which assists customers in analysing Larry Hobbs, Executive Director of the years. and reducing their overall costs, while International Society of Beverage Technolo - improving productivity. It has helped gists, said that the agreement signed with the SADAFCO achieve machine up-time of 37.5 organisers of Dubai Drink Technology Expo hours per week and lower operational costs would “add value for all members within In brief… while at the same time creating a more col - AABA, ISBT, ABA and IFT in education, busi - laborative team culture. ness and commercial, technology and net - G A feature event devised by the Vibe con - SADAFCO was the first company in the working”. sultancy for the Coca-Cola Middle East Middle East to implement the initiative. OCR In turn, he said, the event’s education pro - annual conference won the best incentive uses methodology known as focused gramme, workshops and seminars would event category of this year’s Middle East improvement. Now SADAFCO is moving on help recruit members to these organisations Event Awards, the third of this series. to a further improvement concept. as well as opening new markets and invest - Another event with soft drinks involvement, “An OCR-focused improvement project is ment opportunities. Gulfood, won the best trade exhibition both time- and machine-specific, and what Abdul Salam Al Madani, President of Index award for the Dubai World Trade Centre. we have identified is the need to move Holding which organises the Dubai Drink towards a continuous improvement project, Technology Expo, praised Hobbs, ISBT Presi - G Coca-Cola Middle East arranged for which focuses more on people, communica - dent Gary Robson and the ISBT Board of Lebanese singer Nancy Ajram, one of the tion processes, training, performance monitor - Directors for approving the proposal to cre - most popular entertainers in the Middle ing and overall behaviours,” said Steve ate WBT Dubai 2011. East, to present the official anthem of the 2010 FIFA World Cup and many of her popular numbers at the launch of a special venue set up in Dubai as part of Dubai Summer Surprises. Known as ‘One’, the two-level marquee is open throughout the World Cup, allowing guests to watch matches on giant plasma screens while enjoying selections from a food and bever - age menu. Nancy Ajram has long been asso - ciated with Coca-Cola marketing in the Middle East.

G Kuwait’s Minister of Water has had to go on television to assure consumers that a local mineral water brand is not contami - nated and is completely safe for consump - tion. Rumours started after the Ministry of Health undertook tests on a consignment of out-dated bottles that had been removed from a local grocery store and which were found not to be free of pollutants or bacte - ria. In Abu Dhabi, the emirate’s Food Con - trol Authority has been active in recent months in inspecting production facilities, WHATEVER would the pharaohs have made of motocross freestyle bikes performing dramatic food storage areas and retail outlets, in feats around their pyramids at Giza, on the outskirts of Cairo? They probably would have some cases requiring that products be with - approved of the ramps which seemed to fit the scene perfectly. drawn for not meeting all health, labelling or The pyramids and the iconic Sphinx provided a magical backdrop for evening sessions of the Red content requirements. Bull X-Fighters Egypt, with the stunt bike action enhanced by impressive lighting. Crowd response was enthusiastic, delivering positive marketing impact for the energy drink brand. www.softdrinksinternational.com Soft Drinks Internationa l – July 2010 InDUSTrY nEWS 13 China Brew China Asia Pacific Beverage THE alliance between China Brew China Beverage and drinktec is expected to help Tingyi to upgrade the Chinese trade show with its develop - ment plans, as well as current operations, CHINA's giant beverage and instant noodles according to Wang Xin, the general manager. producer, Tingyi (Cayman Islands) Holding China Brew China Beverage 2010, the first Corp, is upgrading its production facilities to to be ‘powered by drinktec’, will be held boost output and achieve lower production from 7th to 10th September at the China costs as it moves to hold and increase cate - International Exhibition Centre, Beijing. gory market shares in the face of growing Ice tea from Tingyi. “After the US, China today is not only the competition. most important beverage market in the Tingyi is among the Chinese market lead - unease, acknowledging that these will world, but also one of the most significant ers in ice tea, bottled water and juice drinks, increase the competitive pressure. Other manufacturers of technical equipment for as well as instant noodles. While registered producers are also investing in new or the beverage and liquid food industry. More in the Cayman Islands, as its name indicates, expanded production facilities. The Tingyi and more manufacturers are offering the the Tingyi group is headquartered in Tianjin group already has an impressive national dis - necessary technology and so are able to and also does a lot of business through its tribution network but intends to enhance compete on equal terms in the global mar - Hong Kong office. It also has extensive inter - this as well as increasing output. ket,” noted Wang Xin. ests in Taiwan. In China, Tingyi promotes itself as “the “CBCB certainly plays a leading role in Tingyi has been eyeing Coca-Cola and biggest group for Chinese instant food and China but the expectation is that it will also PepsiCo expansion plans in China with some beverage in the world”. continue to develop, penetrating new mar - kets and opening doors, especially in the Asian market. Yan Reach, one of the “It makes life easier for us if we can count nestlé prize to small-scale farmers on a strong partner who enjoys a global benefiting from IDE reputation, has access to virtually all markets Cambodia Cambodia’s Farm and has the necessary expertise when it Business Advisors comes to marketing abroad - all that applies THE first Nestlé Prize in Creating Shared programme. to drinktec.” Value has been awarded by the prize’s inde - pendent advisory board to International Development Enterprises (IDE) Cambodia for its Farm Business Advisors scheme. Electronic ordering This network of 60 small rural entrepre - On average, farmers assisted by these neurs give technical advice to more than advisers increase their net income by 27% smoothed 4500 small-scale farmers, helping them to US$480 annually. At the same time, the boost their productivity while selling them advisers earn an income from selling their AUSTRALASIAN bottler Frucor says it is products such as high-quality seeds, fertiliser, products and services. using SAP Process Integration to improve plastic fencing and irrigation equipment and IDE will use the prize money to recruit customer automated ordering and company services. and train an additional 36 advisers. field-based order systems. The solution was initially commissioned with one of New Zealand’s large supermarket chains and is terpart is expected to attract a large num - now being rolled out with further customers Vitafoods for Asia ber of new buyers from throughout Asia in both Australia and New Zealand. and Australasia. Frucor is a major player in both markets, HONG Kong’s AsiaWorld-Expo exhibition “We have been researching the possibil - in addition to sales elsewhere in the world. centre will be the venue for the inaugural ity of introducing Vitafoods Asia for some In Australia its brands include the V and Vitafoods Asia, from 7th to 9th September, time now,” said Exhibition Director Chris Samedi energy drinks, Protein Revival, G 2011. The centre is strategically located Lee. “Our extensive studies have shown us Force, Mizone, h2go, Evian and Moccona. In close to Hong Kong International Airport there is already huge demand for nutraceu - New Zealand a wider portfolio includes and is readily accessible from all parts of ticals in Asia and startling potential for Mizone, V, Just Juice, Fresh Up, McCoy, Citrus Hong Kong by both rapid transit and road. growth.” Tree, G Force, h2go, NZ Natural, Appletiser, Vitafoods Asia will build on the proven Lee claimed that “for companies that Frank, Pepsi brands, Just Juice Bubbles, Moc - commercial appeal of Vitafoods Europe want to explore multiple markets in one cona and Wave. which is firmly established as a leader in the go, discover new business opportunities, The SAP Process Integration leverages nutraceutical, functional foods and func - meet quality contacts face to face, find new enterprise services developed by SAP and tional drinks sector. partners and ultimately launch new prod - enables closer integration of Frucor’s previ - While many Asian buyers already attend ucts to a broad Asian audience, Vitafoods ous IT legacy applications. the European event, having an Asian coun - Asia is the only place to be”. “Given the complexity of our operations, it made sense to leverage SAP to provide interfaces between our core ERP and our third-party customer order exchange,” explained Paul Miller, Frucor’s CIO. “It will support our efforts to grow our customer base across Australasia but it can also scale as we target more international customers.” 14 ASIA PACIFIC Soft Drinks Internationa l – July 2010

Pepsi-Cola (Thai) Trading. Serm Suk Strategic Beverages appeared to be in a strong position to succeed in its goal of IN FUTURE ISSUES takeover fails acquiring all shares in Serm Suk by attaining a 51% position. It controlled 41.54% through DESPITE extending their offer period, the two PepsiCo subsidiaries and thus required a would-be purchasers of Serm Suk PCL, Thai - further 9.46%. land’s Pepsi bottler, failed to reach the 51% But it was offered only 23.06 million SEPTEMBER holding required for control. Independent shares by the extended cut-off, a stake of shareholders gave the bid thumbs down, 8.67%. mostly because they felt the price of 29 Despite one business media report a few Natural Ingredients baht per share was too low. But the days earlier claiming that Strategic had takeover partners said this was “a near 10- gained control, they actually cancelled their Packaging Innovation year high for the stock and we believe it was share buying tender and did not take up the fair to all shareholders”. 8.67% they were offered. As we reported earlier, the takeover The takeover failure will not affect Pep - Information Technology attempt was launched by a new entity called siCo’s relationship with Serm Suk. Further, Strategic Beverages (Thailand), a joint ven - the bottler intends to proceed with its ear - Beverage Focus ture between PepsiCo (49%) and two senior lier-announced plans to undertake a major executives – General Manager Parinya Kit - expansion programme over the next three Children’s Drinks jatanapan and operations director Songyos to five years, as well as further broadening Ruengsakulrach – of its subsidiary company its beverage products range. Regional Profile Central America Jamba Juice in Korea OCTOBER A KOREAN food specialty company has signed an agreement with California-based Sweeteners Jamba Inc to open 200 Jamba Juice locations in the Republic of Korea over the next 10 Aseptic Filling years, with the first outlet to open this year. Paris Croissant is an affiliate of the SPC Group which operates more than 4500 Metal Packaging stores under several brands and is the largest bakery company in Korea. Founded in 1945, it has grown into a global enter - Sustainability prise, with interests in key markets such as & Environment China and the United States. A Californian Jamba Juice outlet. Thibault de Chatellus, Jamba Juice’s Senior Vice-President for Global Franchise and Korea made them the ideal partner to Beverage Focus Development, said that the “quality and rep - launch the Jamba brand in this core market Energy Drinks utation of the SPC management team and in Asia. This expansion is a key step in our their proven ability to develop brands and strategy of becoming a global healthy, active create a new dietary culture and lifestyle in lifestyle brand.” Regional Profile South America In brief…

G The Australian operation of Charlie’s 1992 as a joint venture. Ball spent some To participate in these features Group, a juice and organic soft drinks pro - US$90 million to buy the 65% holding of its ducer headquartered in New Zealand, has JV partner, the major beverage group Guang - contact the SDI team now been given a grant from South Australia’s dong Jianlibao. The deal includes a long term Regional Development Infrastructure Fund to supply agreement with Jianlibao and its affili - Send your news to: help fund expansion of its Renmark process - ate company Foshan Sanshui Jianlibao Trading ing plant. The plant, in which Charlie’s has [email protected] invested heavily to boost output and produc - G Combo juice products have already tion efficiency, will add bulk packing and glass blended peach and plum, although it’s a rare To discuss editorial opportunities: bottling lines and a laboratory, as well as match. An Australian horticultural enthusiast’s [email protected] boosting its blending and chilling capacity. The work, however, might see the combination South Australian Government’s support used more frequently, and without the need To discuss advertising opportunities: acknowledges that this will see more people for blending. Bruce Davis, a retired farmer employed and more fruit sourced from the who lives in Mudgee, NSW, has grown a [email protected] Riverland. cross between a peach and a plum – by acci - dent. He thinks that compost containing or call: +44 (0)1202 842222 G Ball Corporation has acquired full owner - seeds from his blood plum trees might have ship of the metal beverage can and end plant led to the hybrid whose fruit he describes as in Sanshui, China, which was established in “very tasty” Soft Drinks Internationa l – July 2010 InDUSTrY nEWS 15

In 2009, total bottled water consumption category is up from 2008’s volume share of was 8.45 billion gallons, a 2.5% decrease 29.1%. “During these tough economic times, compared to 2008’s figure of 8.66 billion consumers have trimmed discretionary Americas gallons. Overall in 2009, the entire refresh - spending,” said Tom Lauria, Vice-President of ment beverage category fell by 2.7%, the Communications for IBWA, “but bottled second decline in two years. Analysts attrib - water sales decreased less than most other ute the drop primarily to the US recession, major categories. Subsequently, we now Bottled water also in its second year. Consumption of car - enjoy steady market share as consumers bonated soft drinks fell by 2.3% while chose bottled water over other packaged steady sports drinks as a category declined by beverages.” 12.3%. Packaged fruit beverages fell by 2.0%. Lauria added: “The faltering economy has THE International Bottled Water Association Recently-launched flavoured and vitamin- packaged beverage sales down across the (IBWA), in conjunction with the global bev - added bottled water saw an 8.8% decline. board. Some industry watchers have also erage consultants Beverage Marketing Cor - Energy drinks did advance 0.2%, while wondered how much, if any, increased poration (BMC), has released 2009 bottled ready-to-drink bottled teas saw a 1.2% gain, activism on the alleged environmental water statistics which show that the bottled the only category gains recorded in 2009. impact of bottled water is a possible reason water category’s overall share of the soft According to Michael C. Bellas, Chairman for the drop. However, there has been a drinks marketplace held steady at approxi - and CEO of BMC, “Although 2009 was the notable decrease in sales of nearly all pack - mately 29.2% in 2009. The overall consump - second year in a row of unusual weakness aged beverages including steep drops in tion of bottled water has dropped slightly, in liquid refreshment beverages’ perform - many packaged beverage products that by 2.5%, but the rate of decline is less than ance, the worst may be over.” He added: activists never discuss or protest. Meanwhile, the decline of total US refreshment bever - “Beverages are likely to be one of the first there’s plenty of evidence that this reces - age market, which dropped 2.7% in 2009. categories to benefit with a job-led eco - sion is taking its toll on all forms of con - Given the continued poor economic situa - nomic recovery because they represent an sumer spending. Bottled water is tion, IBWA says the bottled water industry inexpensive form of pleasure.” well-established and popular with con - is happy to hold its own against other pack - Bottled water’s 29.2% market share in sumers who rely on its convenience, health - aged beverages. 2009 of the liquid refreshment beverage fulness and refreshing taste.”

Carton investment in Brazil

SIG Combibloc is investing in a packaging plant in Brazil. The production site for car - ton packs will be built in Campo Largo, in the Brazilian Federal State of Paraná. Con - struction work is already under way, and the first carton packs manufactured locally will come off the production line in 2011. This major project involves a total invest - ment of €90 million and several develop - ment stages are planned. Once the first stage is completed, production will begin with an annual capacity of 1 billion carton packs. This can be doubled to 2 billion packs annually over a short period of time. Rolf Stangl, CEO of SIG Combibloc Group, said that Brazil offers an outstanding environment from an economic perspec - tive. “Its GDP is enjoying significant growth – an increase of 5.5% is expected for 2010. SIG Combibloc 's Brazilian facility will be built in Campo Largo, in the Federal State of Paraná. In international terms, it is one of the Photo: SIG Combibloc biggest economic growth markets. Its need for long-life packed food is growing. After of each of our customers. This means that, Brazil, SIG Combibloc’s new plant will China, Brazil has the highest consumption in conjunction with our business partners, employ 225 people. Says Ricardo of products in aseptic carton packs: about we can find exactly the right system solu - Rodriguez, SIG Combibloc’s Head of Clus - 10 billion units per year.” tion in our portfolio that meets the spe - ter South America: “Our South American By 2012 it is forecast that South America cific requirements in each case; this also plant will enable us to meet the growing will have a 40% share of the worldwide implies innovations and aspects of cost effi - demand for aseptic cartons and to supply growth in long-life products packed in asep - ciency.” customers with our high-quality products tic cartons. Construction work for the major project even more quickly and flexibly. This will SIG Combibloc maintains close business at Campo Largo, Paraná State, is already result in tangible benefits in terms of logis - relationships with the leading dairies in under way. The total surface area is 130,000 tics and service. The particular advantages South America. Stangl explained: “One of sq m, 12,000 sq m of which will be con - of the location lie in its good road, ferry our approaches is to analyse the market structed during the first phase of building. and airport connections, in addition to the dynamics and to consider the positioning When packaging production begins in availability of well trained specialist staff.”

www.softdrinksinternational.com 16 AMERICAS Soft Drinks Internationa l – July 2010 Plastic business to Marketing alliance be sold extended

BALL Corporation, supplier of metal and SIMON Brand Ventures (SBV), the marketing plastic packaging for beverages amongst division of Simon Property Group Inc, the other industries, has entered into an agree - country's largest owner, developer and man - ment to sell its plastic packaging, Americas, ager of high quality retail real estate, and The business to Amcor Limited for approximately Coca-Cola Company have entered into a US$280 million. The proceeds are subject to multi-year comprehensive marketing alliance. customary closing adjustments. Ball also The agreement, which continues an exist - announced that its board of directors has ing relationship, covers vending, sponsorships, authorised the repurchase by the company promotion and on-mall advertising across of up to a total of 12 million shares of its the nationwide Simon portfolio. Coca-Cola dent of SBV. “Our venue provides brands common stock. This repurchase authorisation will employ major marketing initiatives at the flexibility to interact and engage with replaces all previous authorisations. Simon properties throughout the term of consumers in a variety of different ways, and The sale of Ball's plastic packaging busi - the agreement. Coca-Cola recognises that.” ness includes five US plants that manufacture “This agreement with Coca-Cola under - Thygesen added that as an indication of PET bottles and preforms and polypropylene scores the importance of the mall venue for the value of the relationship, Simon, in 2009, bottles, as well as associated customer con - major brands like Coca-Cola to reach and was the first mall operator to feature the tracts and other related assets. The transac - engage with important demographic groups, Coca-Cola Interactive Video Vender, the lat - tion is expected to close during the third especially teens and young adults,” said est in touch-screen vending and interactive quarter of 2010. Mikael Thygesen, Simon's CMO and Presi - technology. Ball's plastics business employs approxi - mately 1,000 people and had sales of US$635 million in 2009. Manufacturing make a one-time cash payment of US$715 plants are located in Ames, Iowa; Batavia, Illi - Coca-Cola and million to distribute Dr Pepper and certain nois; Bellevue, Ohio; Chino, California; and other DPS brands in US and Canada territo - Delran, New Jersey; and research and devel - Dr Pepper agree ries where they are currently distributed by opment operations are based in Broomfield CCE. The new license agreement will have and Westminster, Colorado. distribution an initial term of 20 years, with 20 year Ball Corporation and its subsidiaries renewal periods. It will replace the existing employ more than 14,000 people worldwide THE Coca-Cola Company has entered into agreements between DPS and CCE upon and reported 2009 sales of more than an agreement with Dr Pepper Snapple the completion of The Coca-Cola Com - US$7.3 billion. Group to distribute certain DPS brands, sub - pany's acquisition of CCE's North American ject to the completion of The Coca-Cola bottling business. Company's acquisition of CCE's North Under the new agreement, The Coca- American bottling business. In addition, Dr Cola Company will distribute Dr Pepper In brief… Pepper and Diet Dr Pepper will be made trademark brands in the US and Canada available on The Coca-Cola Company's new Dry in the Northeast US where they are G The International Dairy Foods Association proprietary touch-screen Coca-Cola currently distributed by CCE. The company has announced that George W. Bush, the Freestyle fountain dispenser. will distribute Canada Dry, C'Plus and 43rd president of the United States, will lead Under the terms of its new agreements Schweppes in Canada. off the International Dairy Show on 13th with DPS, The Coca-Cola Company will In addition, the company will offer Dr September, 2010 in Dallas, Texas. “President Pepper and Diet Dr Pepper in local fountain Bush served during eight of the most conse - accounts currently serviced by CCE and will quential years in American history,”said IDFA include Dr Pepper and Diet Dr Pepper on President and CEO Plant closure its Coca-Cola Freestyle fountain dispenser. Connie Tipton. “We The Coca-Cola Freestyle agreement has a are excited that he has GRAPHIC Packaging International Inc is to term of 20 years and DPS's investment accepted our invitation close its Golden, Colorado, plant. The com - associated with the programme is estimated to share his insights on pany, who said the closure reflects the com - at US$115 million to US$135 million. public service, the pany's ongoing efforts to align its “We are pleased to have reached a fair nature of leadership manufacturing footprint to the changing and mutually beneficial agreement with Dr and the challenges fac - needs of its beverage customers, will transfer Pepper Snapple Group to continue distribut - ing our nation.” business and equipment from Golden to ing their brands, marking yet another key other US operating locations. milestone in our acquisition of the North G The Food and Drug Administration (FDA) “While closing the Golden facility is a dif - American operations of Coca-Cola Enter - and the National Institutes of Health (NIH) ficult decision, it is necessary to ensure that prises,” said Muhtar Kent, Chairman and have launched the Safety Reporting Portal we are able to consistently serve our cus - CEO, The Coca-Cola Company. “Importantly, (SRP) web site allowing increased accessibility tomers and meet their changing needs from this agreement aligns with our 2020 Vision to submit reports concerning FDA regulated a solid network of efficient, low-cost manu - of more than doubling our system revenue products. SRP allows even the concerned cit - facturing facilities, even in the face of the while increasing our system margins by lever - izen to submit a safety report related to ongoing economic challenges of today's mar - aging the world's most powerful distribution foods, drugs, and veterinary products. “As ketplace,” said David Scheible, President and network.” access to this internet tool increases,” said CEO. “In the long run, we expect this move The closing of the CCE acquisition is Benjamin L. England, Food and Drug Law pro - to help us better align ourselves with our expected to occur in the fourth quarter of fessional and founder of FDAImports.com, customers' evolving manufacturing footprints this year and is subject to, among other “the number of safety reports to FDA will and maximise our operational effectiveness things, regulatory and CCE shareholder certainly increase as well .” as we focus on growing our business.” approvals.

18 DEVELOPMENTS Soft Drinks Internationa l – July 2010 Ingredients Turnkey solutions for natural stevia

WILD has launched Sunwin stevia following significant investment in stevia manufacturer Sunwin International, which allows Wild to monitor the entire production process and thus guarantee the quality of the sweetener. Sunwin stevia gives manufacturers turnkey solutions featuring natural stevia from a sin - gle source. It enables them to develop and introduce low-sugar or zero-calorie foods Sunwin stevia, a natural sweetener. and beverages which contain stevia as soon as the anticipated EU approval is final. “We were able to start refining the flavour considered one of the most important ste - Interest in the natural, zero-calorie sweet - profile of Sunwin stevia sweeteners early on. viol glycosides because of its particularly ener has grown following EFSA's ruling that In doing so, we discovered that our natural good sensory properties. Sunwin stevia stevia sweeteners with a steviol glycoside 'Taste Modification Technology' is ideal for sweeteners are currently available with content of at least 95% were deemed to be eliminating the undesired licorice-like and rebaudioside A contents of 60%, 80%, 95% safe for use in foods. “Early on, we expected somewhat bitter aftertaste that stevia natu - or 98%. All meet the 95% steviol glycoside a positive EFSA opinion saying that stevia is rally has.” standards of the JECFA (Joint FAO / WHO a safe ingredient in food, and correspond - Sunwin stevia sweeteners contain differing Expert Committee on Food Additives) and ingly we put all of our efforts into develop - levels of steviol glycosides. This enables Wild other national authorities as well as the cur - ing our stevia portfolio,” said Peter Naylor, to respond to manufacturers' needs on an rent EFSA opinon. the company's Director of Strategic Business individual basis and offer flexible cost calcula - In the US, Sunwin and Wild Flavors Inc Development. tions. Steviol glycosides occur naturally in the have received an official letter of no objec - Naylor explained that Wild's stake in Sun - leaves of the stevia plant and give them their tion from the Food and Drug Administration win International offers significant advantages. sweetening properties. Rebaudioside A is for all Sunwin stevia sweeteners.

Whey protein rebranded for fortified beverages

WHEY protein specialist, Volac, is rebranding its heat stable whey protein as ‘Volactive Hydrapro’ to emphasise the consumer ben - efits of hydration combined with protein. Mark Neville, Head of Lifestyle Ingredi - ents, Volac, explained: “With its complete solubility, transparency and high nutritional value, Volactive Hydrapro is the result of the company’s continuous investment in refining its whey processing technologies to address the needs of the sports nutrition sector. “Heat stability continues to be important to manufacturers of ready-to-drink sports and energy drinks, but Volactive Hydrapro puts the consumer demand for near water and light fruit sports beverages firmly to the fore.” The company is targeting the emerging category of carbohydrate-protein drinks. Tra - ditionally, clear sports drinks have provided energy, stamina and rehydration through a isolate combines high solubility with heat new generation sports drinks will appeal to beneficial combination of carbohydrates, flu - stability. These characteristics enable it to those taking part in moderate or irregular ids and electrolytes. However, the inclusion withstand the soft drinks pasteurisation exercise as well as serious sports people, of whey protein can enhance the recovery process without denaturation and sedimen - since whey protein supplementation can process by enabling muscle protein synthesis tation in the finished product. This also offers help to support body tone and maintain to be targeted in addition to replenishing extended product shelf life when formulating lean muscle mass for casual exercisers and fluid levels and energy reserves. clear beverages. those on weight-loss programmes,” said Volactive Hydrapro’s fat-free whey protein “The addition of whey protein in these Neville. Soft Drinks Internationa l – July 2010 DEVELOPMENTS 19 Purple corn EFSA approves

SOME 5,000 years ago the people of Peru TAIYO Europe has welcomed the recent made a tasty, healthy drink called Chicha ruling of the European Food Safety Author - Morada, a non-alcoholic, spiced beverage ity (EFSA) which confirms that its microen - produced by boiling purple corn with capsulated iron supplement improves blood pineapple, quince, green apple, cinnamon, health and metabolism. The company cloves and a splash of lime juice. believes that food and beverage manufactur - Drawing on this heritage, Suntava, a Min - ers can gain distinct competitive advantage nesota-based ingredient technology com - from this European decision on Sunactive pany, with its proprietary and versatile Fe, disclosing the health claims on their purple corn hybrid, is launching a purple labelling. corn concentrate that can be used by bot - The ingredient is a soluble source of iron tlers to formulate Chicha Morada and other for fortification of foods and beverages. The healthy and nutritious fruit and vegetable product disperses easily in liquid without fusion drinks. precipitation and does not react with other Iron is of particular interest to the health and In helping cultivate this new – yet very food matrices. Other advantages include sus - functional market. old – taste Suntava has harnessed the health tained release and high bioavailabilty as well properties of purple corn varieties found as mildness on the stomach and lack of the EFSA decision as it provides our cus - around the world, strains which trace their flavour or odour. tomers with a tangible and credible state - ancestries back hundreds of years. It has The EFSA opinion on iron submissions ment.” taken a decade of research and breeding sought to substantiate the effect of iron sup - Taiyo‘s flagship range of green tea ingredi - practices over two hemispheres, to bring the plements claimed on the formation of red ents includes Suntheanine, which promotes concentrate from Suntava's purple corn to blood cells and haemoglobin, oxygen trans - relaxation without drowsiness, Sunphenon, market. port, energy-yielding metabolism, function of offering strong relaxation, antioxidant and The concentrate provides four times the the immune system, cognitive function and thermogenic, or fat-burning, activity, and Sun - antioxidant power of blueberries, and is cell division. fiber, a natural, soluble dietary fibre. claimed rich in cyanidin-3-glucosides, power - Josef Skrna, Sales and Marketing Director, ful anthocyanins which are believed to min - Taiyo Europe, said: “Science is the foundation imise the effects of ageing, while reducing of our work at Taiyo and underpins all of the risk of cancer and heart disease. our products. Naturally, we are delighted at

alled Palatinose during the challenge and Charitable trial was able to reveal its success at boosting his performance. “I was looking for something I endurance could add to pure water without tainting its flavour, but would give slow-release energy; IN a challenge that would stretch any sports drinks are great but I tend to find body’s endurance limits, 49-year-old Mal - that after a few hours of endurance sport I colm Law pushed himself to his own limits crave fresh water and with Palatinose I was by achieving a run distancing 360km (223 able to get the refreshment with the extra miles) within seven days. Raising money for calories,” he said. the Leukaemia & Blood Foundation in A seasoned distance runner, Law chooses memory of his brother, athlete Malcolm energy-enhancing products to sustain his conquered the 7 in 7 Challenge in New performance on long runs. He was recom - Zealand with the help of Beneo's Palatinose mended the functional carbohydrate by Fru - (isomaltulose). The run is the equivalent of cor, the leading energy drinks producer in running nine off-road marathons and climb - New Zealand and Australia. For the week of ing a 3,700m mountain twice – all in seven the 7 in 7 Challenge, he used Palatinose GLANBIA Nutritionals has welcomed a new consecutive days. every day, mixing it with water. World Health Organisation (WHO) focus A keen sportsperson, Malcolm Law tri - Commenting on the results, Law said: on the importance of a balanced mineral “Palatinose worked excellently for me. I approach to fortification of foods and really valued the slow-release energy effects water for human health. The WHO because it meant that in the middle of a publication, Calcium and Magnesium in run where I couldn’t take in any solids, my Drinking Water, Public Health energy levels didn’t drop. It also has a mild Significance , documents the role and sweetness and no flavour, which is great potential health benefit of magnesium when added to water – I’d absolutely rec - and other minerals in drinking water. ommend it to anyone.” The company's TruCal, a milk mineral “We’re seeing that consumers increas - complex from a natural dairy source, is ingly feel a lack of energy due to longer said to offer a balanced approach to working hours and less leisure time. As a mineral fortification through its uniquely result, the sports nutrition category, which balanced mineral profile that is similar to provides for the maintenance or creation of the mineral ratios naturally found in bone. energy is continuing to extend into new It maximises the health potential of segments such as lifestyle products, and essential minerals by providing a source of Palatinose is beneficial to both,” com - magnesium, phosphorus and other trace Malcolm Law having conquered the 7 in 7 mented Jens Böhm, Commercial Managing minerals in addition to the dairy calcium. Challenge. Director, Beneo-Palatinit. 20 Soft Drinks Internationa l – July 2010

Functional forum…

Brain health studies with the North Carolina State Uni - Krill specialist, Aker BioMarine, Norway, and versity, Optipep’s new clean tasting profile is Lipogen, Israel, pioneer producer of the claimed an ideal ingredient for sports nutri - functional cognitive ingredient phos - tion and beverage manufacturers. phatidylserine (PS), have joined forces to Nutritionally, Optipep offers high levels of develop a phospholipids formula for cogni - di- and tri-peptides which are ideal for rapid tive health. The target formula is a matrix of delivery of essential peptides for recovery Lipogen PS phosphatidylserine produced and strength building. It also enables man - from Aker BioMarine's pure Superba Krill ufacturers to make a hydrolysed whey pro - Oil. tein claim on their product labels to appeal “This new ingredient will combine two to specific customer sectors. clinically tested ingredients, Lipogen PS and The ingestion of Optipep results in an our pure Superba Krill Oil,” said Matts increased insulin response. Higher insulin Johansen, Executive Vice-President at Aker concentrations in the blood stimulate the BioMarine. “Especially within the brain uptake of certain amino acids into the mus - health market, we see great potential for cle, promoting muscle protein synthesis and this new formula.” decreasing breakdown by inhibiting amino Phosphatidylserine (PS) and omega-3 acid oxidation. In addition, like many whey fatty acids are both key components of the proteins, Optipep delivers high levels of brain's cell membranes. The new ingredient essential branched chain amino acids which could either be applied together with multi - reduce the breakdown of protein to protect vitamins or as a single ingredient targeting muscle tissue. brain health. Rousselot says the results fully confirm Bone loss the positive effect of a daily intake of Pep - During the recent World Congress on tan Hydrolyzed Collagen that had already Osteoporosis of the International Osteo - been observed in previous studies. BMD is porosis Foundation (IOF) Florence, Italy, significantly higher in mice receiving a Pep - Rousselot unveiled the positive results of its tan-enriched diet than in the control group latest studies. Two new in vivo experiments which did not receive one. Likewise, the that were aimed at defining the action of bone resorption marker CTX is lower and Peptan Hydrolyzed Collagen on bone health bone strength is greater when the mice are were performed on ovariectomised mice, fed Peptan. which are a good model for post- menopause osteoporosis. The mice received Sports nutrition a daily intake of Peptan over 24 weeks. European whey protein manufacturer Car - Bone mineral density (BMD), CTX bone bery has developed Optipep, a hydrolysed resorption marker and biomechanical prop - whey protein range for the sports nutrition erties of the bones were then measured. market. Built on recent in-depth sensory

In brief…

G BI Nutraceuticals of Long Beach, Califor - ods of time, enabling companies to benefit that has produced a unique dark powder nia, has installed a fifth mill at its manufac - from the current low pricing for cranberry with a round, pleasant and smooth choco - turing facility in Suzhou, China, increasing its concentrate. Interested bidders can find out laty flavour. Piet van Amelrooij, Director, milling capacity by 35% in order to meet more and register at www.cranberryauc - Worldwide Powder Sales, for Cargill’s increased customer demand for the com - tion.info. Cocoa and Chocolate business, said: “We pany's products and services. Michael Stamatakos, Vice-President, Agri - have a unique product to offer to the mar - “This installation further exhibits BI's cultural Supply and Development at Ocean ket for use in improving recipes in existing commitment to supporting our customers' Spray, said: “The July auction is a great products and to develop new products.” needs both today and in the future,” said opportunity for manufacturers to take George Pontiakos, President and CEO, BI advantage of today’s pricing. We are offering G Lonza has selected Nansha, its leading Nutraceuticals. “In addition to providing extended-period contracts, and the pricing high-tech life-science site in China, as the increased manufacturing capacity to sup - will be decided through the fair, transparent location for its new vitamin B3 manufactur - port our US operations, this facility also process that the online auction provides.” ing site. The investment will help to meet houses a full-service quality assurance lab growing market demand and serve the to test all extracts and ingredients pur - G Cargill’s Cocoa & Chocolate business has global and Chinese markets. “Our highly chased in the region to ensure they are announced a breakthrough in dark cocoa skilled and experienced workforce will free of contaminants prior to being shipped powder taste with its new DB82 10-12% ensure the use of all possible synergies with to the US.” Gerkens cocoa powder. Until now dark existing operations including optimised powders provided the intense colour for a energy consumption. The excellent support G Ocean Spray's next online auction for range of applications, but with such inten - from the local authorities as well as the the sale of its cranberry concentrate, is due sity of colour there can be an off taste, local presence of our own Engineering to take place on 28th July, 2010. Bidders sometimes associated with bitterness. Business Unit were further reasons for the will be able to contract for cranberry con - Cargill’s specialised application centre in selection of Nansha as location for the new centrate at fixed prices for extended peri - Baupte, France, has made a breakthrough vitamin B3 plant,” stated the company. FIND THE RIGHT INGREDIENTS TO MAKE YOUR PRODUCTS SHINE NEXT TO THE COMPETITION!

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The British Soft Drinks Association along with leading brands in the soft drinks market has created an introductory course which is a must for anyone new to the industry or for those who like to keep up-to-date with what’s new in this constantly evolving market.

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‡‡ Lecturers from market leaders such as Coca-Cola Enterprises and Britvic as well as specialist consultants with a vast wealth of industry knowledge

‡‡ The opportunity to meet and learn with contemporaries within the soft drinks market

‡‡ Presentations, demonstrations and practical group assignments to make sure you fully understand all of what is really involved in manufacturing soft drinks in the UK today Next course 16-18 November 2010

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TTelephone:elephone: +44 (0) 20 7430 0356 Fax:Fax: +44 (0) 020 7400 3711 Email: [email protected] web:web: www.britishsoftdrinks.com Soft Drinks Internationa l – July 2010 RESEARCH 23

Very recently a study published in Clinical & Experimental Allergy described experiments to evaluate the efficacy of a polyphenol-enriched apple extract in reducing the symptoms of food allergy, Science Monitor whereby ovalbumin (OVA)-sensitive BALB/c mice were fed the apple extract either during sensitisation or just before High blood pressure caused by the challenge with the allergen. high fructose intake After the challenge, allergic symptoms Hypertension, or high blood pressure, is A monthly were scored, OVA-specific serum the most common chronic condition in immunoglobulins were determined by developed countries and is a major risk update from ELISA, cytokine production by mesenteric factor for heart disease. Diana Amor, lymph node (MLN) cells was measured by Sugar has long been known to con - a multiplex assay and gene expression tribute to dental problems and obesity, but Scientific profiles in the intestine were addressed this new study conducted by Diana Jalal et Editor Food e-news. using quantitative real-time PCR. Results al. of the University of Colorado indicated that consumption of the apple (http://dx.doi.org/10.1681/ASN.20091111 reading Scientific Services Ltd. extract did, indeed, reduce allergic symp - 11) has now also linked it to hypertension. toms in the mice, but only if consumed The mechanism by which fructose is before the challenge. This reduction in thought to have this effect is by increasing provided lower total polyphenol, total symptoms was accompanied by reduced uric acid levels in the blood. This in turn flavonoid, flavan-3-ol, and proanthocyani - levels of intestinal mast cell protease, increases levels of angiotensin II, which is din contents, compared to the mixtures diminished cytokine secretion by MLN a hormone responsible for causing the prepared with cocoa containing least fat cells and reduced local intestinal mRNA blood vessels to contract. (10-12%). Total phenol content of cocoa expression of various T-helper type-2 asso - The study surveyed 4528 American drinks prepared from experimental mix - ciated and pro-inflammatory genes. adults, all of whom had no history of high tures ranged from 320 to 480 mg of GAE/L, Mechanistic studies suggested a blood pressure. The dietary intake of each whereas the ranking of the antioxidant decrease of mediator release by effector of the subjects was studied, and specifical - capacities varied depending on the assay cells and reduction of allergenicity by pro - ly the fructose levels were estimated. They used, and the fat content of cocoa powder tein-polyphenol interaction as potential found that those who consumed 74 grams did not affect the antioxidant capacity of mechanisms responsible for protection. of fructose per day or more had a 28% cocoa mixtures. Commenting on the work in chance of entering what they referred to as The addition of sugar to cocoa powder FoodNavigator.com , Dr Annick Mercenier pre-hypertension, or a blood pressure increased the solubility and dispersibility and her co-workers said they thought that reading of 135/85, and a 77% chance of of the mixtures, and on the basis of their two possible mechanisms might be occur - becoming hypertensive. cohesion index all mixtures were classi - ring. Firstly, the polyphenols could be This study has received some criticism, fied as very cohesive or hardened/ reducing the release of an allergic media - particularly from the Corn Refiners extremely cohesive. Results of the sensory tor by cells called effector cells, which are Association who claim that the methodol - evaluation showed that there was a prefer - white blood cells activated by the pres - ogy was flawed. This study, although ence for the cocoa drinks made with stevia ence of an allergen. Or secondly, the apple potentially flawed, has raised an interest - because it tasted well, was moderately polyphenols may be binding to the aller - ing issue that deserves further study. sweet, and provided a well-balanced gen itself, reducing its allergenicity. flavour and taste. Mercenier noted that other studies have Stevia is preferred sweetener in shown that polyphenols may change the chocolate drinks Apple polyphenols could help structure of an allergen which resulted in Research published in the Journal of combat allergies a strong reduction in the immunoglobulin- Agricultural and Food Chemistry (http:// Despite the fact that apples can be a cause E (IgE)-binding capacity of this allergen. pubs.acs.org/doi/abs/10.1021/jfl005484) of both mild and severe allergy, research (Zuercher et al. Clinical & Experimental indicates the significant potential of using has shown that apple polyphenols may Allergy , http.www3.interscience.wiley. alternative sweeteners for the preparation actually play a role in combating allergic com/journal/123290174/abstract June of drinks, especially cocoa drink mixtures, reactions. 2010, 40 (6): 942-950). with stevia proving to offer the sensory profile most popular with a taste panel compared to sugar, aspartame and Acesulfame K. The research was carried out by a team from University of Zagreb, Croatia. The team studied powdered cocoa drink mix - tures prepared from two cocoa powders with various fat contents and different sweeteners. The particle size and bulk density of the used sugars and sweeteners, as well as the formulated mixtures, were determined and their influence on cohe - sion index was evaluated. The content of polyphenols in the formulated cocoa drink mixtures was compared, as was the antiox - idant capacity of the drinks. Cocoa powder mixtures prepared with the cocoa powder containing the most fat (16-18%) generally 24 ProDUCTS Soft Drinks Internationa l – July 2010 Juices & Juice Drinks Syrup celebrations Summer activity

UK Pinks Syrups, producer of premium fruit UK Britvic has announced a summer of syrups, has secured accreditation by SALSA activity for its leading children's brand Robin - (Safe and Local Supplier Approval) . The farm- sons Fruit Shoot. The brand is back on TV based business has diversified to support this month following its search for a team of other small producers in achieving large scale new faces to front the advertisement. supply contracts. Britvic launched the ‘What’s your juice?’ Using homegrown and locally sourced fruit campaign in Easter inspiring children to show to produce a range of pure, versatile fruit off the new skills’ Fruit Shoot has helped syrups, Pinks was bought out by Fraser and them have a go at, from keepie uppies to Amanda Harcombe in 2006 who promptly beat-boxing, skipping to body popping. The set the company on a new path to win higher children voted the best by the public at value supply listings with retailers and whole - www.fruitshoot.com are part of the 2010 salers in the UK and international markets. Juice Crew in the advertisements that will Further, Britvic has reformulate Fruit The company moved into a purpose built run throughout the summer holidays. Shoot H2O to incorporate a new, improved production unit in Milton Keynes and in the The popular Skillicious programme will taste. The beverage continues to be made years that followed developed a one stop, also be making a return to TV over the hol - with spring water and natural flavours, but is contract manufacture and packing solution iday period and Robinsons Fruit Shoot’s said to have a crisper and more refreshing that has tripled the turnover of their business. association with the programme will help to taste. This is communicated by a new label Whereas Pinks still produce the original raise awareness of the brand over the sum - design that has a stronger water presence range of fruit syrups for a limited number of mer months. and H2O branding. retailers - plus a range of cordials under the At the same time Fruit Shoot will be Leslie Davey, Robinsons Brands Director, Blush brand and a variety of specialist syrups rolling out a new ‘Hidden Skills’ on-pack said: “This summer’s activity will build on the for caterers, food manufacturers and small promotion across 81 million bottles of the huge success the brand enjoyed last year breweries - they now spend approximately core range, available in store from July for and ensure Fruit Shoot is kept front of mind 90% of their time contract packing syrups, rel - eight weeks. Silhouettes of different skills will with parents. The summer is a key period ishes, sauces and juices for customers who be marked on pack and it will be up to chil - and to drive consumer awareness and sales, have won supply agreements with major mul - dren to go online to find out more about we will continue to supply the trade with tiples, leading retailers and some of the larger these hidden skills, watching ‘Wow & How’ targeted activity on a range that is much wholesalers. videos to learn and combine skills. more than simply a great drink.” Pinks Syrups now offers the complete solu - tion under one roof for producers who either have an existing product, but would prefer someone else to manufacture it, or who have a product ready to launch but don't have the requisite equipment or expertise to manufac - ture it themselves. The company can produce their products for them, initially perhaps in small batches, in a SALSA accredited facility.

Azeri first

UK Azerbaijan's leading fruit juice brand – Jala Super Juice – has become the first Azeri food and drink brand to be launched in the UK. Based at the crossroads between West - ern Asia and Eastern Europe, Azerbaijan has a lished in late 2005 in Gabala, Azerbaijan and high quality products which I believe will history of cultivating pomegranates, indige - with over 50% of the market share has come to the fore in the next few years in nous to the Caspian mountains. The country become the leading juice brand in the coun - export markets around the world. It's great has begun a major push to increase food and try. The company began looking at export to be the first Azeri brand to break into the drink exports. markets in 2008. UK market and we are very confident that Jala Super Juice is made from the concen - The Jala brand is now available in the US, the Jala Super Juice range has the authenticity, trate of Azerbaijan's finest pomegranates and Germany, Canada, Russia, Greece, Czech provenance and quality needed to ensure comes in three flavours: pomegranate with a Republic, Estonia, Belarus, Turkmenistan, Kaza - success in the highly competitive sector. burst of raspberry, pomegranate with a khstan, Georgia and the Ukraine. The UK “Azeri pomegranates are of exceptional squeeze of orange and pomegranate with a launch is viewed as a significant step in the quality and we are confident that their supe - splash of strawberry. There are no artificial company's - and the country's - future devel - rior taste, coupled with Jala Super Juices' additives, sweeteners, preservatives or opment. exciting flavour combinations, will impress colours. Bill Sedat, Marketing Manager, Azerbaijan adventurous consumers while providing retail - Azerbaijan Juices Ltd is a sister company of Juices Ltd, said: "Azerbaijan has a burgeoning ers and foodservice providers with a point of Jale, set up for export purposes. Jale, estab - food and drink industry with a wide range of difference to their soft drinks offering.” Soft Drinks Internationa l – July 2010 ProDUCTS 25 Coming up roses More fruit

UAE Al Isteshara General Trading is now SWEDEN Spendrups has launched its new distributing SENCE Rare European Rose sugar and sweetener free beverage Xubi on Nectar in the United Arab Emirates, through to the Swedish market. The drink, which is the Spinneys retail chain, Waitrose and produced from a fusion of exotic fruits and online. spring water, is being distributed through SENCE is produced in Bulgaria from cafes, supermarkets, and convenience stores Kazanlak roses, harvested during a brief in two flavour combinations; Mango Apple three-week period from the end of May to Pear and Ginger Xubi. early June. Xubi is being pitched at a new and grow - A traditional product whose heritage ing market for beverages that contain a high includes well-documented regular consump - natural fruit content, and that straddle the tion by Leonardo da Vinci, the nectar of market between conventional soft drinks Kazanlak roses has been packaged impres - and smoothies. Xubi contains 70% fruit juice sively by SENCE as an upmarket interna - and 20% spring water. tional product, using stylish flint glass bottles “Today's consumers are now more aware designed by Adam Tihany. of what they eat and they are becoming The still, organically-produced nectar is SENCE Rare European Rose Nectar has a increasingly focused on natural ingredients; available in two versions, Traditional and Sil - strong celebrity and scene following in the and the more natural ingredients the better. ver (which has one third reduced sugar). US and elsewhere. The brand has also been In this segment, Xubi is a strong, refreshing Both are high in vitamin C. Each 250ml bot - closely associated with a number of humani - and tempting beverage alternative,” said tle contains 45g of rose petals. tarian causes. Mats Liedholm, Marketing Director at Spendrups. Market research, says Liedholm, also indi - cates that Swedish consumers are continuing noni addition to demand drinks that are easy to consume when they're 'on the move'. UK Tahitian Noni International (TNI) has “More natural fruit beverages are being introduced its Bioactive range based on noni consumed in travel, in cars, trains, and on fruit purée. There are four variants: Family bus journeys, or when Swedes are commut - Grape, Family Mango-Passionfruit, Extra and ing from work to gyms. Selling Xubi in small Pure. and handy 33 cl bottles is well suited for this Each are blends of noni, blueberry, olive purpose,” said Liedholm. leaf extract and noni leaf tea, providing iri - doids at different levels. The presence of iri - doids, a class of phytochemicals, and their quantity, are among the important indicators of the quality of a noni beverage. Iridoids are major phytochemicals in noni fruit and are different from flavonoids, which are found in all fruits. Rare in common fruits, iridoids are, according to TNI, very stable and resistant to degradation during process - ing and storage and therefore their potency is not reduced in the production process. coloured 750ml aluminium bottles and The iridoid content is the main considera - 4 litre boxes with a tap for the fridge. tion for pricing, making Tahitian Noni Family, Rob Johnson, Executive Vice-President at with 15mg of iridoids per 60ml serving, the Tahitian Noni International, said: “Our new lowest cost product, while the Tahitian Noni Bioactive beverages will reach customers of Pure with 72ml of iridoids per 60ml serving all ages and income levels. We now offer is the premium product and therefore more more products to help more people main - expensive. Beverages are packed in brightly tain overall well-being.”

unexpected ways. Marketing award The campaign, aimed at a teen-market, has led to an increase in sales of Vimto UK Vimto has won a prestigious marketing products of 30% overall, compared to an award for its ‘Seriously Mixed Up Fruit’ increase of 5.9% the previous year. Neil campaign. Gibson, Head of Marketing at Vimto Soft The brand received top honours for the Drinks, said: “The 'Seriously Mixed Up Fruit' ROBINSONS' association with the £5 million fully integrated campaign at the campaign has succeeded beyond our expec - Wimbledon lawn tennis tournament was Marketing Society Northern Awards held tations in targeting the infamously difficult to promoted on Robinsons Fruit Squash, No on 30th June. reach teen market. The message of adven - Added Sugar Fruit Squash and Fruit & Launched in 2009, the campaign was ture and fun that we were seeking to com - Barley packs. The on-pack promotion gave developed in partnership with Vimto’s municate has captured the imagination of consumers the chance to win Nintendo advertising agency, driven. It centres around teenagers and we have seen increasing con - Wiis and EA Grand Slam Tennis Games a gang of animated fruit characters which sumer engagement as we have developed every hour by entering online or by SMS. sees them getting 'Seriously Mixed Up' in the campaign this year.” 26 PRODUCTS Soft Drinks Internationa l – July 2010 Energy & Sports Drinks Irreverent Stevia sweetened

USA 666 Ventures LLC, producer of caf - USA The FRS Company, the Californian feinated energy drinks, has launched 666 developer and distributor of FRS Healthy Energy Drink, a shot in two flavours, Virgin Energy products, has unveiled two new nat - Sacrifice Cherry and Lucifer’s Lemonade. ural drinks that are sweetened with stevia, “The goal from the beginning was to cre - the all-natural sweetener. The new products ate the best tasting energy shot on the mar - are available in ready-to-drink cans in two ket. Our competitors' products taste like new flavours, Apricot Nectarine and Orange, chemicals mixed with vitamin pills, whereas and are free of artificial flavours, colours and 666 Energy Drink tastes like liquid caf - preservatives. feinated candy,” said 666 Ventures founder The 90-calorie single-serve can is viewed and owner Jason Mayeroff. by the company as an attractive alternative 666 Energy Drink is sold as a large 4oz for consumers who want energy without shot. Flavours in the pipeline include Hellfire the high sugar content or artificial sweeten - Orange Wrath of Grapes and Apple Anar - ers. chy. “At FRS, we are constantly listening to our “666 Energy Drink is intended to be consumers and looking for ways to help shocking, irreverent and controversial. We them meet their health, wellness and per - better, whether they are serious athletes or intend to grab America by the nuts with our formance needs,” said Carl Sweat, President simply people leading busy lives.” powerful brand and our cocky, bombastic and CEO of The FRS Company. “Like all of Quercetin is found in fruits and vegetables marketing. Our brand name, 666 Energy our products, these new stevia-sweetened such as berries, red apples and grapes. The Drink, and our slogan ‘Get Some Evil in Ya!’ flavours utilise our patented formula featur - company says it has been proven in clinical are simple, powerful and memorable, and ing the powerful natural antioxidant, studies to deliver sustained energy, help pro - will become iconic American buzzwords,” quercetin, to provide natural energy and mote improved fitness and support the said Mayeroff. help consumers to do more and perform immune system.

Stand out World Cup push convenience SOUTH AFRICA Coca-Cola’s sponsorship of the 2010 FIFA World Cup has delivered a SOUTH AFRICA Presented as ‘energy for breadth of global benefits for the group. In life with no lows’, the Übershot Original South Africa itself, a promotion built around energy drink is now being marketed in Powerade, in its role as the tournament’s South Africa. A stand-out because of its dis - sports drink, has delivered benefits to soccer tinctive packaging format and colours, Über - clubs around the country, picking up very shot is presented in attractive 12-bottle positive publicity at the same time. counter-packs. More than 25 million 500ml bottles of Its promotional mes - World Cup-labelled Powerade bottles were sage focuses on conven - produced to tie in with the promotion. ience – the 58ml bottle Conceptualised and managed by specialist delivers maximum con - below-the-line agency 34Sport, the promo - centration and can be tion saw 200 football clubs in the nine host consumed in seconds, cities invited last year to take part in the without the need for Powerade Ball Crew Selection Programme. refrigeration. It is, however, This was driven by public response, via a resealable should a con - Powerade Crew Credits mechanism. sumer wish to retain The final Powerade Ball Crew, drawn from some for later. both community clubs and schools, was cho - The bottle is easily car - sen in May and given the task of retrieving ried in a pocket, gym bag, the ball of World Cup matches. Twelve play - explained Grant Hillary, Managing Director car glove box and other convenient ways. ers aged 14-17 came from 31 clubs and of 34Sport. Active ingredients include niacin, pan - were accompanied by two committee mem - “In addition to supporting soccer players tothenic acid, folic acid, vitamin B6, vitamin bers. of the future, the Powerade Ball Crew Pro - B12, taurine, glucuronolactone, caffeine, “Powerade has been able to engage gramme aims to provide the thousands of amino acids and malic acid. directly with over 200 South African Football coaches that have participated in the pro - The fresh taste of Übershot comes from Association registered soccer clubs which, in gramme with access to online coaching skills, natural flavours. It is sweetened with turn, represent up to 50,000 players and ultimately improving the development of Sucralose. over 1600 amateur coaches in total,” football at junior levels across South Africa.”

www. softdrinksinternational.com Soft Drinks Internationa l – July 2010 ProDUCTS 27 Water & Water Plus Flavoured H2oh! World cup themed

SAUDI ARABIA PepsiCo has launched SWEDEN Spendrups has introduced Loka H2Oh! sparkling water in the kingdom in Likes Africa, a flavoured water product being two flavours: Lemon-Lime and Tangerine. sold in three flavours; Mango & Marula, “Our challenge was to liven up the water Baobab & Lemon, and Rooibos Mix. drinking experience,” said Rashid Sharaf, The May launch was deliberately timed to Flavours Marketing Manager. “We have done coincide with the advent of the FIFA World this by putting fun into water by giving Cup in South Africa, with Spendrups hoping H2Oh! the enjoyable taste of a sparkling that sales would grow throughout the drink to create impact and differentiation. course of the four week long football gala. “H2Oh! offers consumers the best of Loka Likes Africa is the latest in a series both worlds by combining the youthful of themed launches by the Swedish com - splash and dash of exciting flavours with the pany which earlier produced Loka Likes Asia naturalness and healthiness of plain water,” and Loka Passion. The backdrop of the he said. “This is refreshment at its best and, World Cup would serve to elevate product in fact, PepsiCo has succeeded in making awareness, and provide an ideal launch plat - ordinary water jealous of its new rival.” form for the new drinks, said Mats Liedholm, H2Oh! is pre - Spendrup's Marketing Director. sented in a 500ml “We have turned to the African continent bottle. Its launch has to find inspiration for the new flavours. been supported by Africa Is a mythical continent with many full-scale TV and press exotic flavours for us in the Nordic region. It advertising, in-store Is also an exciting continent that can Influ - promotions and out - ence new trends and tastes,” said Liedholm. door activities. The The Loka Likes Africa range of products is product is to be launched in 50cl PET bottles, with main dis - launched soon in tribution through grocery stores, supermar - other GCC countries. kets and cafes.

sion and to social media, a major stride for Advertising a brand which has in the past taken a largely conservative approach to marketing. performs It appears to have been a very good move, cutting through the market to build UAE A new advertising campaign for Al on what was already a respected and Ain Mineral Water is delivering results in widely known brand. the UAE. It is the first time the product Such cut-through is vital in a region has been advertised on television and also where mineral water is an everyday staple features print and online, including Face - but which is also served by a very large book and YouTube. number of brands, several of them firmly With a theme of ‘Refresh Your established and some growing steadily. Moments’, the campaign – devised by the Beg says that plans are in place to boost brand’s long-time creative agency, The Clas - A key finding was that consumers were export sales of Al Ain Mineral Water sic Partnership Advertising – was based on looking for a fun and lively brand, explains which is already available throughout most an extensive consumer research study General Manager Fasahat Beg, which is why of the GCC countries. It is also flying high commissioned by Al Ain Mineral Water’s the campaign is structured around colour - globally, supplied to passengers on Dubai- owner, the Agthia Group, to deliver an ful images of special moments in people’s based Emirates airline and Etihad Airways, improved understanding of its consumer lives, shared with Al Ain Mineral Water. which is based in Abu Dhabi, the water base. It also accounts for the move to televi - brand’s home emirate. 28 PRODUCTS Soft Drinks Internationa l – July 2010 Fine dining High end heritage

UK Speyside Glenlivet, the Scottish natural UK The Black Mountain Mineral Water mineral water brand now owned by the Company, already well-known for its Celtic Highland Spring Group, has unveiled a new Vale brand of bottled water, has revived the trade advertising campaign featuring Scottish traditional 100-year-old brand with the Michelin-starred chef Martin Wishart with launch of Hatterrall Ridge Premium Spring the tagline ‘Great Chefs Adore It’. The exe - Water. cution reinforces the brand's association Owned and run by a local family which with fine dining. has farmed the land since the 1800s, the Speyside Glenlivet is stocked in some of company began 15 years ago. However, bot - the world’s top restaurants and hotels. The tled water in the area originated in 1910 water, known for its naturally low mineral according to local people. content, is bottled at source from an under - Melanie Watkins, the family member ground spring at the Crown Estate of Glen - responsible for Sales & Marketing, explained: livet, near Ballindalloch in Moray, Scotland – “We’ve come a long way from our cottage the highest known spring in Scotland. industry origins to our modern, purpose The advertising copy reinforces the impor - built bottling facility. Our mineral water is tance of sourcing the best produce with a sold under the established ‘Celtic Vale’ label testimonial from Martin Wishart: “Sourcing is and now in 2010, building on our success in perhaps the most important element in the the industry, we have expanded to intro - alchemy of the restaurant. From fabulous duce a product for the 'high end' market, raw materials to the wine and water we particularly aimed at the hospitality industry. serve, we will never compromise on quality.” “The Hatterrall Ridge name links the product to its place of origin and the exceptional quality bottled water that has its roots in a tradition that is a century old. Festival support Far from being a new fad, this underlines just how much people have for decades UK Ethical bottled water, One, has launched enjoyed and valued this wonderful and a nationwide promotion to win festival tick - refreshing drink”. ets and money-can’t-buy festival survival The company is an Associate Member of packs to celebrate the festival season this British Bottled Water Producers (BBWP) summer. www.britishbottledwater.org the trade One Water is the official water for four of group that represents some of the best the UK’s biggest festivals; Reading, Leeds, The smaller British bottled waters. Its Director Jo Big Chill and Latitude through its association Jacobius points out that during the past with Festival Republic. year, UK-sourced bottled waters have Special edition 500ml and 750ml bottles achieved a growth of 5% ahead of imported of One Water feature musical iconography, waters. “To see another fine water – and along with the opportunity to win festival particularly one with such an historic her - tickets and survival packs to celebrate One's itage – coming onto the market is very involvement with the UK's summer music pleasing,” she said. scene. on the go

UK Perfectly Clear is launching its range of real fruit-flavoured waters in 500ml bottles, for consumers on-the-go. Silver Spring Managing Director, Neill Cot - ton, explained: “Perfectly Clear offers con - sumers a fruity alternative to water, without the added calories and sugar. The flavoured waters are made with natural ingredients and chalk-filtered, calcium-rich spring water and will appeal to the health-conscious drinker. Our 1.5litre bottles have been posi - tively received by the market, and now we’re targeting consumers who want to enjoy Perfectly Clear with lunch or on their daily commute.” The new and improved flavours echo the brand's Garden of England roots: Divine Summer Fruits; Scrumptious Strawberry and Crisp Red Apple – as well as the English favourite Zingy Lemon & Lime. The sugar-free drinks are made with no artificial colours or flavourings. Soft Drinks Internationa l – July 2010 ProDUCTS 29 Pink lids TV first

AUSTRALIA The premium mineral water UK This Water is running its biggest summer brand, Mount Franklin, is to turn its lids pink advertising campaign to date which includes again in October to mark Breast Cancer a television commercial first. The advertise - Awareness Month, this time in support of ment features a real lemon and lime enjoy - the McGrath Foundation. The brand, owned ing the refreshing qualities of water. The by Coca-Cola Amatil, will this year donate message is that fruit loves This Water – the A$250,000 to the foundation to help fund ultimate summer refreshment. Billy Ocean’s breast care nurses around Australia. power ballad ‘Suddenly’ has been used to The McGrath Foundation was founded by amplify the loving relationship between the Jane and Glenn McGrath after Jane’s initial fruit and water. recovery from breast cancer. “This is an exciting time for This Water “We have enjoyed a wonderful partner - and we’re really pleased to have been able ship with the National Breast Cancer Foun - to collaborate with Billy, such an inspiring dation over the past four years, which has and much-loved ‘80s icon, for our first ever seen more than A$1 million in funds going TV commercial. ‘Suddenly’ is a great, catchy towards breast cancer research,” said Rena cancer experience, the vital need for support tune that has really helped to give our cam - Chatterjee, CCA’s Marketing Manager Water. for women and their families.” paign cut-through and memorability,” said “We are still very committed to support - The McGrath Foundation’s logo and signa - Sarah Smart, This Water’s Marketing Man - ing the breast cancer cause and, after a long, ture nurse icon will begin to appear on ager. valuable and productive relationship with the Mount Franklin Still Water and Lightly Earlier in the year This Water launched NBCF, Mount Franklin is excited to be able Sparkling from September. The campaign will two new recipes: Oranges & Lemons and to focus on a different aspect of the breast be extensively promoted. Raspberries & Apples.

Tennis tour new flavour

UK Highland Spring, the leading UK pro - UK Glacéau vitaminwater is adding another duced brand of bottled water has launched variant to its range. Called i-focus the drink its interactive tennis roadshow, the Highland is strawberry and kiwi flavoured with added Spring Hot Shots Tour for summer 2010. A, B and C vitamins. The brand launched in Developed in association with the Lawn Ten - the UK in 2008 with six flavours and i-focus nis Association (LTA) the tour helps tennis is the second new variant to join the range fans of all ages improve coordination and since then, the first being xxx – triple berry, racquet skills with fun and educational games. introduced last September. The tour will travel throughout the UK vis - The launch is being supported by an inte - iting county shows, shopping centres and children to pick up a racquet and work on grated marketing campaign to include PR, local parks in locations including London, their tennis skills while having fun. This is the experiential, digital and consumer facing Nottingham, Carlisle, Glasgow and Liverpool. second year the roadshow has toured the activity. It currently features in glacéau vitam - Claire Wilson, Head of Sponsorship at country and we hope to build on the suc - inwater’s national summer campaign 'show Highland Spring commented: “The interactive cess of last year and get children and families us your vits'. nature of the Hot Shots Tour encourages enthusiastic and excited about tennis.” Philippa Clasey, from glaceau vitaminwater, said: “We are excited about the addition of the hugely popular i-focus to the glaceau vit - aminwater family. i-focus is one of our best Actress affiliation Another ad selling variants in other parts of the world.”

UK Bio-Synergy Skinny Water has joined UK Isklar Norwegian Glacial Natural Min - forces with Catherine Zeta-Jones to cele - eral Water has added a new advert to its brate the launch of her new movie The TV advertising campaign for both the still Rebound . The film stars Catherine as Sandy, a and newly launched gently sparkling range. woman who shapes up both her life and her “The latest body after leaving her unfaithful husband. advertisement Photographs of the Oscar-winning actress captures the will adorn Bio-Synergy Skinny Water bottles, essence of Isklar alongside an exclusive competition to win a and the tongue- trip to New York where the movie is set. in-cheek humour – helping to maintain our Images will also be used on Bio-Synergy position of the water brand that stands out Skinny Water adverts. from the crowd,” said Aoife Burnell-Smith, Since its launch in 2007, the water, with its Marketing Director. unique blend of ingredients designed to maximise weight loss, has become a favourite of celebrities and diet followers. Nutrients included in the drink- Naturally occurring amino acids and minerals Chromium and L-Carnitine – have been sci - help to increase the metabolism, which entifically proven to banish sugar cravings enables the body to burn more fat. The and turn fat into energy. The drink is ingredients also help to suppress your flavoured with real pomegranate juice, high appetite. There are just 10kcals a bottle. in antioxidants. 30 PRODUCTS Soft Drinks Internationa l – July 2010 Wanted: a Fantana Carbonates USA Would-be Fantanas have been invited to submit their audition videos to www.Fanta.com to replace Lily, the Pineapple Fantana as she leaves the line-up to pursue Thumb'n'Bass an acting career. Last summer, Fanta reintro - duced The Fantanas - Summer, Melody and UK Tango has re-launched its limited edition Isabela - as the brand's ambassadors of fun. 440ml can with an on-pack music promo - In a national search, Lily was chosen as the tion, part of a £2.5million summer campaign fourth member for best representing Fanta which ends in August. Adam Goodger, Senior Pineapple, the wild and spunky free spirit of Brand Manager for Tango, said: “We know the group. from the response last year that consumers “It's been a great ride and I've had a blast loved our bigger can, so we brought it back being a Fantana,” said Lily. “Winning the with a new music makeover.” 2009 Search for the Fourth Fantana has The Tango Orange Sound opened a lot of doors for me, and I'm System price-marked cans excited to explore what my future holds.” direct consumers to text a Applicants have been asked to showcase unique code on the can, in their singing and dancing skills and explain order to download a Thum - why they would make a great Fantana. The The Fantanas shine as the stars of the sparkling b’n’Bass pocket raver appli - winner will then be revealed nationally on beverage, with personalities evocative of the cation to their phone. The MTV in late September. flavours they represent. activity targeting young adults, Tango’s target audi - ence, will be supported by a mix of media including Purely natural now timeless radio, TV, and online activity, including www.youtube.com/tango. USA Thomas Kemper Soda, a Portland, USA Hansen's Beverage Company has The brand is also sponsoring the main Oregon-based maker of premium craft unveiled new packaging, its first major packag - stage at the Underage Festival in August and brewed soda, has introduced new Purely ing change in 10 years. Hansen's new can has creating a digital environment, Tango’d Films Natural Soda in Whole Foods Market. more vibrant colours and changes the orien - hosted on Tango’s own youtube channel, Brewed by hand with all-natural ingredients tation of 'Hansen's' from diagonal to horizon - www.youtube.com/tango. including honey, fruit juice and premium tal, giving it a more symmetrical and no frills spices, the beverages are caffeine and look. gluten free, contain no preservatives or “We wanted the new packaging to be nat - artificial ingredients, and are lightly sweet - urally delicious, just like our soda. We think retro look ened with cane sugar. that our new look is timeless and will last for “Thomas Kemper Soda is well known for another generation to enjoy,” said Blair USA Mello Yello, the citrus-flavoured car - premium ingredients and hand-crafted Owens, VP Marketing. bonate from Coca-Cola, has been given a taste”, said Bill Germano, President and Hansen's Natural and Diet new, 'old-school' look. “Mello Yello's fans are CEO of Thomas Kemper Soda Co. “Moving sodas are marketed as bet - passionate about its citrus flavour,” said Sab - into Whole Foods Market seemed like a ter-for-you affordable pre - rina Tandon, Mello Yello's Senior Manager of natural evolution to us as well as to our mium sodas with no caffeine, Smooth. “We want to thank those fans by loyal customers.” no preservatives and no arti - making the brand more available and taking The range includes Root Beer, Spiced ficial flavours or colours. The it back to its roots with a look that truly Ginger Ale, Blood Orange and Black new look will be available captures the original, easy-going smooth of Cherry variants. nationwide this summer. the '70s.” Already widely available in the Midwest and Southeast, it is now being distributed to A Coca-Cola Great Britain spokesperson more regions. Consumers can expect to find Facebook ‘light’ said: “Facebook allows us to engage in a two the brand in new places like Philadelphia and way conversation with our target audience the Northwest this summer. EUROPE Diet Coke is continuing the roll- and is a fantastic medium for engaging both The new look, created by New York- out of its 'Love It Light' campaign with the new and existing diet Coke fans with the based design agency Stag & Hare, features creation of a pan-European content hub on 'Love It Light' campaign. We're delighted to the original green and orange Facebook, the popular social networking site. be using the fresh and exciting content to logo, but now with the pair The brand is using Facebook to bring to life give our consumers a daily lift.” of double 'L's strolling off the its light-hearted attitude to its target audience edge of the can. Bubbles of of 17 – 29 year-old women. Accessed at citrus flavour and stylised fruit www.facebook.com/dietcoke the pan-Euro - images float in the signature pean hub has been created to sit on the yellow background behind global diet Coke Facebook profile. the Mello Yello logo. Developed by FullSIX, the 'Love It Light' The new packaging comes hub will tap into women's interests with in 2litre bottles, fridge packs news, gossip, fashion, music and humorous and 20oz PET bottles in all content. The page will also give fans of the markets, with 16oz PET bot - brand's television commercial a chance to get tles and 20can packs available up close and personal with the three mari - in select locations. onette puppets who star in the campaign. Soft Drinks Internationa l – July 2010 ProDUCTS 31 High-end Tea experience NEW ZEALAND A range of premium iced teas has been launched by a New Award winning Zealand drinks company, Ti Tonics. Specialis - ing in offering a high-end beverage experi - USA New Leaf Brands was recently ence, Ti Tonics uses all-natural ingredients awarded first place by World Tea Media, and presents its drinks in slimline packaging producers of the North American Tea with crisp, clear hues. Championship, for its rtd green iced tea Flavours in the Ti Tonics range include with mango. “This new accolade joins sev - Blueberry White Tea, Mango Acai White Tea, eral other awards that New Leaf has Nectarine White Tea, Pomegranate Green received in the past 12 to 18 months,” said Tea and Yumberry Green Tea. Eric Skae, Founder and CEO of New Leaf All of the drinks are flavoured naturally Brands. and contain about 100 calories per 350ml For the North American Tea Champi - serving. onship, New Leaf competed against a num - Dr Tracey King, founder of Ti Tonics, says ber of world-class tea brands to secure first her vision for a truly functional health prod - place in the rtd 'green iced tea category'. ucts range was inspired by the paucity of Judges assessed each submission through healthy beverage alternatives on the market blind organoleptic analysis of the following and the growing popularity of iced teas. characteristics: flavour, mouthfeel, colour, Ti Tonics are dedicated to creating drinks clarity and balance. that can make a powerful difference to con - “These awards are testament to New sumers,” she explained. “Our drinks are an Leaf's commitment to providing healthy and easy and delicious way to incorporate essen - great tasting beverages made from the tial nutrients into your daily diet, support a finest ingredients, including 100% organic healthy immune function and reboot your cane sugar,” continued Skae. “When people system from the inside out.” experience our 13 all-natural flavours of The Ti Tonics range is being sold in cafés, iced tea and four flavours of lemonade, bars, specialist food stores, spas, hotels and they instantly become loyal brand cus - through an online sales facility. tomers. Our rapid expansion across the US and internationally reflects that consumers are responding to our superior taste expe - www.softdrinksinternational.com rience and high-quality ingredients.” Stevia first

USA Honest Tea is launching Passion Fruit Summer ice Green Tea with maqui berry, the first ready-to-drink organic bottled tea naturally UK The London Tea Company is marketing sweetened with organic stevia. The drink is its range of gourmet teas to food service as a blend of USDA-certified organic green perfect iced teas for the summer. Blends tea that combines sweet and tart notes of include the energising White Tea, Elderflower passion fruit with maqui berry, the South and Apricot, the revitalising Peppermint, American superfruit. It is the first zero Spearmint and Strawberry and the luscious calorie tea naturally sweetened with Green Tea Tropical. organic stevia extract. According to Dan Bennett, Head of Food - To support the launch, Honest Tea is service, for The London Tea Company, “Iced partnering with Susan G. Komen for her teas are really popular right now and are set Cure breast cancer charity. Bottles will be to become the drink of the summer. Dis - labelled with limited-edition 'Komen for cerning consumers are looking for more the Cure' pink labels and caps. The com - sophisticated alternatives to unhealthy, sugary pany is donating US$100,000 in 2010 to drinks and our teas which are packed full of Komen. vitamins and antioxidants are the perfect Like all of Honest Tea’s green teas, Pas - choice.” sion Fruit Green Tea is brewed with The London Tea Company has developed organic tea leaves and features antioxidant a niche in the market place for bringing EGCG, epigallocatechin gallate. “This drink innovative Fairtrade and organic tea blends took longer than usual to develop. We’ve into the mainstream offering. been working with stevia leaves for years,” “Operators go to great lengths to said Seth Goldman, President and TeaEO. develop the coffee menu and we feel that as “First it wasn’t allowed as an ingredient in tea is now very much in vogue it deserves beverages, and then once it gained FDA the same level of attention. Early Grey and approval, it was hard to formulate a drink Breakfast Tea will always be the staple on inspiring mix of unusual teas such Blackcur - that met our goals for taste and function. any menu but our gourmet teas are a world rant, Raspberry and Cinnamon or Vanilla But after a lot of hard work, we’ve sur - away from the teas of yesteryear. Introduce Chai and your customers will just love it.” prised ourselves with how delicious it a dedicated speciality tea menu with an explained Bennett. tastes.” 32 MArKET AnALYSIS Soft Drinks Internationa l – July 2010 Unlocking opportunity in a tough market

etween 1998 and 2007, the global bottled Bwater market generated compound annual growth of 9% and a whopping 108 billion litres of new consumption. It was one of the biggest drinks booms ever seen. This renaissance of bot- tled water was undone by a double whammy of financial meltdown and mounting environmental rob Walker concern over throwaway plastic bottles. In North assesses the America, for example, the sector leaked over 200 million litres in 2009 compared with a gain of challenges 3 billion litres only two years earlier. So, where now for bottled water? ahead. Consumption scales tip from mature to Fast forward three years and the emerging regions emerging markets of Asia Pacific and Latin America were the source It is not all doom and gloom for bottled water. In of over three times more bottled water business 2009, the world consumed some 7 billion more than Western Europe and North America com - litres than in 2008, and in 2010 the demand tank bined. It is a striking turnaround, and widely is forecast to add another 8 billion litres, accord- unpredicted. ing to Euromonitor International. This is substan- It is a trend broadly reflected in the balance tially down from the sector’s pre-Lehman sheets of the world’s leading bottled water com - Brothers heyday, when annual absolute growth panies. For example, the French group Danone, was hitting upwards of 15 billion litres, but no the biggest bottled water player in the world by one could argue that bottled water is on the ropes, volume, generated some 525 million litres of new at least not at the global level. business in Latin America last year, against a loss The problems for the industry are regionally of 40 million litres in Western Europe, according focused. In particular, the foundations of demand to retail sales data from Euromonitor look fragile when we zoom in on the world’s key International. At the start of the decade, Western mature markets. Last year, Western Europe and Europe accounted for some 38% of Danone’s North America accounted collectively for 41% of global bottled water sales, but by its end that the world’s total bottled water consumption but share had slipped to 21%. only 2.5% of new demand. The disparity is no It is a similar story for Nestlé, the world’s sec - less redeeming in value terms, with the two ond ranked player. In 2000, Western Europe regions accounting for 51% of all bottled water absorbed 56% of bottled water volume, but only spending but only 14% of new business. These 37% by 2009. In Nestlé’s case, North America disparities go right to the heart of a critical shift picked up some of the slack, with volume almost in regional consumption patterns. tripling between 2000 and 2007. And in the sub - As recently as 2006 North America and sequent credit crunch crisis period, the US Western Europe were responsible for 40% of proved comparatively resilient due mainly to a global gains in bottled water consumption, which bullish performance from Pure Life. A cumula - translated into around 57% of added retail value. tive bottled water contraction of 2% between 2007 and 2009 was not a bad result for Nestlé, all things considered, but it did mark the end of the company’s run of double-digit annual growth Bottled Water: Absolute volume growth by region, 2006-2010 rates in the US. Going forward it will be even (Million litres) tougher to sustain a robust position in what is likely to be a weakening market. 2006 2007 2008 2009 2010 Asia Pacific 3,453 3,922 4,264 3,723 3,897 What does the future hold for Danone? Latin America 3,768 3,298 2,238 2,260 2,233 Danone has experienced more than its fair share MEA 970 1,106 1,167 1,074 1,278 of bottled water headaches over recent years, not Western Europe 2,869 1,593 248 388 528 least from the protracted and bitter legal dispute Eastern Europe 1,276 1,454 624 -288 105 with China’s Wahaha, which ended with Danone Australasia 40 43 25 26 25 giving up its leading position in China, the north America 3,373 2,995 285 -214 8 world’s third biggest bottled water market (after Source: Euromonitor International the USA and Mexico). The latest disappointment Soft Drinks Internationa l – July 2010 BOTTLED WATER 33 is the apparent contraction in the company’s bot - tled water sales in Mexico over the first part of 2010. This is a setback because Mexico had been a lynchpin of emerging market growth for the company. Danone blamed some of the slowdown in Mexico on poor weather conditions. But, if the negative swing proves more than a blip, growth in Danone’s bottled water division could become dangerously dependent on a decreasing cluster of vulnerable emerging markets. Indonesia, for example, has been one of the fastest growing bot - tled water markets in the world for Danone, with compound annual growth running at 15% since 2000. This performance has been driven by one of the best performing economies in the world. But, the recent departure of Indonesia’s finance minister, Mrs Sri Mulyani, who was widely seen as the pulse of the country’s highly successful macro-economic reforms since 2004, could prove damaging. Indeed, the country’s stock market experienced its biggest drop of the year on hear - ing the news. At the very least, the current polit - ical situation in the country flags the risk factor of over-dependence on potentially volatile emerging economies. In wake of a troubled exit from China, it is also questionable whether Danone retains the appetite for global dominance in bottled water. What Thailand, China, Brazil and Turkey. The chal - seems clear is that the company’s dairy and baby lenge for the industry is whether or not these first nutrition sectors are showing the more attractive and second tier emerging markets can generate a growth curves, driving upwards of 75% of com - big enough value upside to counter the forecast pany revenue in 2009. Crucially, there is a grow - slowdown in mature markets. ing sense that baby nutrition will be at the core of A number of the fastest growing emerging mar - future strategic investment in both mature and kets are, for example, driven by a booming bulk These are tough emerging markets. In short, Danone’s bottled water category, which presents big distribution times, yet it is water business, at least in Western Europe, could challenges while yielding comparatively weak become a drag on its wider ambition. And that margins. Mexico is a good example of how a bulk worth might start the divestment bells ringing. water culture can be weaned onto a higher value single and multi-serve bottled water market, but considering that New world order of consumption it takes significant investment and, as Danone is Bottled water, of course, is not about to sink. currently experiencing, offers no long term guar - bottled water is Rather, growth is likely to be sourced from a wide antee of growth. range of relatively untapped markets, such as What is clear is that the bottled water industry still the biggest India, Iran, Hungary, Algeria, South Korea, also needs to rebuild confidence in the developed markets. That is, perhaps, the most important rTD beverage challenge ahead. Major mature markets, such as category in the Bottled Water: France, Italy, Spain and the USA, are projected to Key forecast growth markets be among the worst of the under-performers to world... 2014, according to forecast data from Country 2009-2014 2009-2014 Euromonitor International, unless there is a CAGR (%) Absolute Growth groundbreaking change in strategic initiatives. (million litres) And there are variables the industry can do noth - ing about, such as ageing demographics, particu - China 6.7 6,965 larly in southern Europe, and environmental Mexico 4.7 6,909 fallout among the more eco-friendly consumption India 14.4 4,474 cultures, such as the US and the United Iran 46.0 3,416 Kingdom. Indonesia 4.2 3,131 These are tough times, yet it is worth consider - Turkey 5.5 3,002 ing that bottled water is still the biggest RTD bev - Brazil 6.2 1,964 erage category in the world, fuelling a 16% share South Korea 9.6 1,361 of throat in 2009, compared with 13% for carbon - Thailand 7.3 1,001 ates and 11% for beer, according to data from Argentina 3.7 940 Euromonitor International. Volume is under pres - Hungary 11.3 856 sure in traditionally strong markets, and growth Philippines 3.5 798 is slowing in some of the sector’s first tier emerg - Algeria 10.5 722 ing markets, but with bold and savvy strategic Rob Walker is Senior FMCG nigeria 7.7 716 investment the sector will continue to present Analyst at Euromonitor Egypt 13.3 588 myriad new opportunities over the next five International. years. It comes down to how well companies [email protected] Source: Euromonitor International adapt to a new world order of consumption. I www.euromonitor.com 34 BEVErAGE FoCUS Soft Drinks Internationa l – July 2010 Good for butterflies and a clear winner

n the bottled water sector, ‘buying local’ rules, Iit seems. But companies need to be aware that, as is so often the case with marketing, the moti- vation isn’t always universal even if the trend may appear to be. In the £2.1 billion United Kingdom packaged water market for example, buying local British water results from a growing passion for prove- nance, whereas in the USA price is far more influ- according to the The Guardian ’s Sustainable ential a factor in buying local than a preference for Index published in June 2010. provenance for its own sake. Tom Lauria, Vice-President of Communications Green and ethical – a ‘tie-breaker’ Jo Jacobius takes for the International Bottled Water Association, Bottled water suppliers should, it seems, be wary a look at explains the situation in the United States of of cheapening their brands at a time when bottled America: “Most bottled spring and purified water water is so often the target of sniping by environ - provenance, in the USA is local or at least regional because mental lobbyists as according to the same ground shipping costs are quite high. ‘Price’ is a research, over 90% of consumers believe that green and far more influential factor than ‘local’ in the “cheaper items in a product range are likely to be minds of US shoppers,” he says, adding that peo- less environmentally friendly” either sometimes ethical policies, ple are realistic enough to know that ‘imports’ (48%) or always (43%). But good value is still crit - from further afield or from overseas are important ical as consumers are wary of companies charging and the success to ensure variety and interest in their diet. a premium simply because it is ‘green and ethi - of British bottled In the UK, where sales of British waters have cal’. One respondent asked about this aspect overtaken imported waters by 5% (2009 data from summed up the approach of some consumers say - waters. Zenith International) it has been interesting to ing that green and ethical can’t “act as a substitute note a recent trend for some brands towards for quality and price. It can’t. Price and quality provenance-based advertising messages. Brecon always, always, always comes top. Green / ethics Carreg’s ‘Pure Welsh Magic’ message is echoed by are a tie-breaker”. some of the other global suppliers promoting their Another important connection for buyers, espe - local brands on the basis of regionality – ‘pure cially in the high end restaurant market, is history. Cumbrian’ for instance – or more widely ‘a touch For example, Black Mountain Mineral Water has of pure Britain’ in the case of another multi- recently launched its glamorous Hatterrall Ridge national owned brand. water. Proving that contrary to some views bottled At the ‘super premium’ end of the market, water is not a new-fangled idea, Hatterrall as it Welsh brand Ty Nant is often selected by top hote- was then called was originally bottled and sold as liers and restaurateurs not only in the UK but a brand a century ago. The water now being mar - throughout the world for its Welshness but more keted for the foodservice sector is from a source importantly for its style, ethical stance and envi- nearby but drawn from those same hills from ronmental credentials. The company rarely which the Edwardian forebears sourced their pre - chooses to advertise but, when it does, prove- cious natural elixir. nance is taken as a given; unlike some other brands, regional origin is never the main message. Buy British The more fundamental aspects of this brand’s Black Mountain’s Melanie Watkins says: proposition are easier to explain to up-scale buy- “Interestingly, with our existing Celtic Pure brand, ers for whom the complexity of a range of benefits we have been very much busier this year to date can often be discussed in person between sales especially in our water cooler business. People are team and buyer. keen on local suppliers and the ‘buy British’ mes - Environmental matters are not the only benefit sage is certainly being heard”. of ‘provenance’ of course, but these are a key con- Buyers and consumers who have a sophisticat - sideration. Companies are therefore right to heed ed understanding of the complexities of what those aspects of provenance which relate to sus- being sustainable and ethical truly means are real - tainability. Nearly 8 out of 10 consumers claim ising that being eco-friendly doesn’t start and end companies would be more likely to win their loy- with questions about packaging. The Meadow Brown – one of alty if they focus on reducing their environmental Whereas many UK bottled water companies the nine species of butterflies impact, whilst for these same respondents 80% have reduced their packaging significantly, there that can be found at Ty Nant’s think about the environmental impact and over is also the environmental impact of the land man - site. 60% think about the ethical impact of groceries aged by these companies. It’s a simple enough Soft Drinks Internationa l – July 2010 BoTTLED WATEr 35 argument to believe and it’s believable because it is so obvious, once it’s pointed out to people: if you want to source natural, wholesome water that is unpolluted and healthy, you must source that water from land that is unpolluted.

Butterflies thriving at Ty Nant One startling example of superb land management is provided by Ty Nant in West Wales. Butterflies are in danger across much of the developed world and the estate management which Ty Nant is undertaking is helping to encourage these fragile creatures into the area. This is important as, of course, where butterflies thrive, so does the eco- system as a whole. Ty Nant Spring Water www.tynant.com is cur - rently replanting 200 acres of conifer forest on the site from which the company’s water is sourced and replacing the old trees with native broadleaf trees including planting an orchard of old Welsh fruit trees. Already, butterflies are in their element and the species which have been spotted and pho - tographed there include (for those who like to know these things): Common blue, Gate keeper, Green veined white, Meadow brown, Painted Ty Nant’s General Manager, Nick Taylor, says: lady, Ringlet, Small cabbage white, Small copper “Butterflies are an excellent barometer of the and the Small skipper. health and well-being of the countryside. And for Ty Nant’s environmental policy is so sound us, conservation and environmental excellence is that, of only 70 butterfly species in Britain as a second nature – after all, taking care of the land whole, this small area of West Wales is home to at from which our water is drawn ensures that our least nine species. product is superb too. It is one of those happy As the Butterfly Conservation charity fights to coincidences that if the butterflies are happy then Ty nant’s improve sites for butterfly populations the battle our business will also thrive. But we never forget environmental is a significant one, so the identification of so that you can be chic as well as eco-friendly so our many species in one site is a noteworthy find. The paramount concern is to provide sophisticated policy is so butterflies’ enemies are many-fold: climate and stylishly packaged products for the hospitali - change, industrial agricultural practices and lack ty as well as the retail sectors”. sound that, of of biodiversity and the loss of 97% of England's Ty Nant also takes a strongly ethical stance, natural grassland and wildflower meadows. supporting a variety of good causes including the only 70 butterfly Ty Nant’s environmental record with regard to Pink Ribbon Foundation for breast cancer chari - wildlife conservation is remarkable because of the ties. The sponsorship has been led by the sale of species in Britain role it plays as custodians of the land. Ty Nant, special pink versions of its PET ice-like bottle like so many British water companies, gains its with part of the proceeds of sale going to the as a whole, this green credentials not from buying ‘credits’ but Foundation. small area of from actually doing the work. Ty Nant tees off West Wales is Sponsorships are a strong means of reinforcing international reputation. Another key activity for home to at least 2010 again involves Ty Nant which has been selected as the exclusive bottled water of The nine species. Ryder Cup. This is in part because of its Welsh heritage, as this is the largest event ever to have been staged in Wales, but it was also chosen because it is an internationally-renowned brand that enjoys a reputation for the highest quality water. This is an interesting compound of prove - nance and the worldwide brand positioning of Ty Nant with its environmental and ethical creden - tials (including ISO 14001 and Soil Association accreditations) which have also played a part. Provenance then plays a key role in purchasing decisions but is more complicated than some might imagine. It was for this reason that British Bottled Water Producers was set up to protect and project the benefits of British waters and act as the only voice speaking out specifically for British Jo Jacobius has worked in the waters. Ty Nant along with Brecon Carreg are bottled water sector for 15 founder members of the BBWPnetwork whose years and is Director of British associate members also include Blue Keld, Celtic Bottled Water Producers. Vale, Hall Manor, Iceni, Llanllyr Source, Princes [email protected] Gate, Shepley Spring and Wenlock Water. I www.britishbottledwater.org 36 BEVErAGE FoCUS Soft Drinks Internationa l – July 2010 A clear success and a healthy beverage choice

ince its launch in 2002, Harrogate Spring Water Shas experienced phenomenal growth, and is now among the top 10 bottled water brands in the UK. Harrogate, a town in North Yorkshire, England, is one of Britain’s original spa towns, the first well being discovered there in 1521. During the 1920’s now produced within the UK, and that’s got to be a Harrogate became the UK’s largest exporter of min- good thing from the point of view of carbon foot - eral water, but by the 1970’s, the industry had all print and for supporting the national economy. but vanished. However, in May 2002 the brand was Also key is provenance. Consumers generally reintroduced, following an investment of more appreciate provenance, and that is becoming a than £3 million, and now produces in excess of much more important part of the consumer deci - 50,000,000 bottles a year. sion. We’re quite well placed with our british cre - dentials and Harrogate is a highly trusted source in A question of availability, terms of the reputation of the town, and its history Paul Martin, portability and choice with water. discusses the I’ve always been lucky enough to have fantastic tap water, and I drink it now. But I feel for us, the tap Backlash success of the water argument, is not the place to be. It’s the obvi- For the first half of this decade, the bottled water ous alternative, but consumption of tap water in the industry may have been a little complacent – we brand, and the UK hasn’t changed over the past 30 years. were seeing double-digit growth, even if we sat on What people need to understand is that those who our hands. issues facing the drink bottled water, either still or sparkling, have Meanwhile, over the past three or four years the chosen it over other beverages such as tea, coffee perception of the anti-bottled water lobby, was that industry. and other soft drinks. That’s really where bottled we simply didn’t care. But that’s never been true. water consumption has come from – as a healthy For example, the average weight of a 500ml water beverage alternative. bottle is significantly less than that of a CSD. The It’s really a question of availability and portabil- water industry has been working hard, lightweight - ity – and of course, you can’t get sparkling water ing bottles – we are currently at just 17.5g, and out of a tap! There are lots of reasons why people reducing to 15.8g by July. The industry has been drink bottled water but ‘on-the-go’ is where it right- quietly doing this, and I think it has been a little ly competes with other soft beverages as a conven- insular – achieving good growth – and then sud - ient source of hydration. denly finding everyone turning on it. Hence the for - With respect to on-trade, I believe that con- mation of the National Hydration Council, to help sumers should have the right to request tap water set the record straight and communicate the bene - in a restaurant – they shouldn’t have to pay for a fits of bottled water. bottle of water if they don’t want to. Equally, I don’t think the restaurateur should be made to feel a pari- Green water ah for offering bottled water. It’s about choice and It simply doesn’t make a whole lot sense to bring as long as we’re all drinking more water, the health- water thousands of miles, into a country that pro - ier we will be. Generally speaking, we’re under- duces it. hydrated, so, wether drinking from a tap or, a bottle Due to our central location within the UK, the of Harrogate Spring, I’m not particularly bothered. average distance our product travels to its cus - Simply banning bottled water, as some would tomer, is just 127 miles – so we’ve got some very propose is the wrong approach. If access to bottled strong, green credentials. For me, carbon neutrality water is denied, or restricted, there would simply just means you’re compensating for something be many more calories in people’s diets. And you’re doing wrong - you shouldn’t be doing it in what’s more, the industry is always there to help in the first place. Also, there isn’t a standard for car - cases of natural disasters and emergencies. bon offsetting that the public understands, though we are working with the Carbon Trust to improve A growing business our overall performance. Since its launch, Harrogate Spring has experienced Currently, more than 98% of our packaging is significant growth. Even last year, when the UK sourced within 70 miles – plastic bottles from market grew at a rate of 4.7%, the Harrogate Spring Leeds and glass from Doncaster. We backhaul all brand grew at a rate of three times that, at 15.6%. our raw materials to keep vehicle movements to a This is partly explained by the fact that UK minimum. Even the cardboard trays on which bot - brands are growing at a faster rate than imported tles are delivered are guillotined down for reuse brands, due to a couple of factors. Exchange rates with finished products, and the rest is baled and have made imports more expensive – more than sold. Any bottles that we collect are crushed and 70% of bottled waters consumed in the UK, are baled, and enter the PET recycling stream. Indeed, Soft Drinks Internationa l – July 2010 BOTTLED WATER 37 by the end of 2010 we will achieve zero landfill – box is a far better option than running around with the last part of that was the tea bags and office vans full of empty bottles. waste, which now goes to a recycling centre and split into compostible and non-compostible. Rebranding Over recent years we’ve seen major competitors Naturally good reclassify their water as spring water. I think the Unlike tap water, our product isn’t processed – it ‘blue riband’ tag on mineral waters has pretty much comes straight from the ground – all we do is filter gone now, and there’s a lot of evidence that con - out particulates. We’re not taking from other water sumers don’t really know the difference. Also, infrastructures – the aquifer that my desk sits above looking at our old label, some people were a bit in Harrogate, simply wouldn’t get used if we confused by the term ‘spa’ water. weren’t using it. The Environment Agency, quite After research, it was concluded that the rightly monitors water abstraction vigorously, and strongest elements of our design were the name if you can’t replenish your source, you can’t ‘Harrogate’ and the black and silver livery, and of abstract. That’s totally fair, and so we manage our course, the customised bottles. By dropping the resource responsibly. What annoys me is that UK word ‘spa’, and emphasising ‘spring water’, it also water utilities lose through leakages, the equivalent gave us the opportunity to feature the name of total annual UK bottled water consumption, in Harrogate more prominently. After seven years, we We are one of just 13 hours. took the opportunity to reappraise the brand and the few british subtly, but firmly, assert our britishness. Challenges and opportunities Follow-up research has indicated that the owned and For us, the economic downturn hasn’t been as dra - changes have been well received. matic as I had feared – although there has been a managed contraction in general in the on-trade (glass) sector. Thirsty Planet However, there have been increasing opportunities Due to the economic situation, this is one area bottled water for us, as our business has matured. In many ways where we have seen quite a bit of trading down, we’ve come of age, and this year was a tipping The brand was launched in 2007 and it’s the only businesses, and point. There are still opportunities, especially as charitable water that guarantees a donation when we’re now being included in tenders that weren’t you buy it. Whatever the price paid, whatever the we’re working open to us before, and we’re successfully securing retailers margin, or the profitability of my company, hard to be best contracts with bigger distributors and major cus - you know how much has been donated.. tomers. Whatever has happened in terms of the With that level of transparency, it allows the in class, across a market shrinking, we’ve more than compensated retailers and individuals to determine how many for because our brand is increasingly more accept - pumps they’ve funded. Even discounts don’t affect number of areas. able. the level of the donation – the donation is ring- Last year, we secured the contract for Vue cine - fenced from any price change or promotional activ - mas against some of our largest competitors, and ity. So far, we’ve raised £1.2 million – that means recently we secured the contract for Roadchef, over 4,000 water pumps for Malawi and Zimbabwe. across their 27 sites. So, along with a presence on But the brand must behave like any other, in my airlines and on most of the UK rail network, we view – it shouldn’t expect favourable treatment. now have trains, planes and automobiles covered – So, in response to the drop in sales, we will be all of which offer high footfall and provide great relaunching the packaging design and multi-pack brand visibility. formats, in order to be more competitive. What’s pleased me about these scenarios is that we’ve managed to displace some big brands – a risk To the future that clients perhaps wouldn’t have been taken Going forward, I don’t think the market will return some time ago. to double-digit growth. Some good weather will always help and I think that the percentage of UK Bag-in-box bottled water manufacturers will grow – I’m hoping This 10 litre product was launched in 2004, and is we can have a share of that. probably the best way to drink water. It never goes I feel the halcyon growth days are behind us, off because it’s a vacuum pack and it hasn’t seen though another indicator, the amount of bottled the light of day for more than 80 years. It’s a fantas - water consumed annually in the UK, stands at less tic way of packaging water but unfortunately con - than 35 litres per person. In Germany it’s nearer sumers expect larger volumes to be cheaper. It is 200 litres, and while I don’t expect, for cultural, not a value offering and is positioned at the high- and other reasons, for it to achieve that level, you end – but those who ‘get it’ – get it. It has a partic - could argue that the market has some way to go to ular consumer appeal and may still have its day. mature. A recent development here is a partnership agree - We’re just going to have to work a lot harder to ment with a company called Aqueduct, who are communicate the virtues and benefits of water. It’s using the product in desktop and tower coolers. We the purest beverage on the planet but we need to are now their exclusive supplier in the UK so, now convince people of that. we have a fantastic combination of their cooler, and From Harrogate’s point of view, there are still our bag-inbox. It’s just beginning to be launched, plenty of doors to knock on, and as we grow, there and will be coming to market over the summer. It is, is an increasing trust and confidence, which I hope of course, ideally suited to the office environment, will lead to a bigger market share. where cost, carbon footprint, and hygiene, can be We grew at three times the market last year and issues with traditional water coolers. we’re currently expanding our sales force. I’m not Paul Martin is Managing The box is recyclable and we now use a plastic complacent about the challenges ahead – its a Director of Harrogate Spring bag rather than a laminated bag, which is also recy - tough market, both economically and for the cate - Water Ltd. clable. So, in terms of carbon footprint, the bag-in- gory, but I’m looking forward to it.” I www.harrogatespringwater.co.uk 38 InGrEDIEnTS Soft Drinks Internationa l – July 2010 Diversity from nature benefits for consumers e it guarana, ginseng, ginkgo, green rooibos or Bgreen tea – a plant extract can lend beverages a vast array of functional properties, such as boosting concentration or enhancing beauty.

Soft Drinks International: Beverages with added benefits have had a phenomenal growth in recent years. How can plant extracts contribute to this? responsible for Oliver Hehn: Be it beauty, physical strength or innovation wellbeing – plant extracts can have a positive influence on the immune system, boost concen- management tration and even enhance beauty. The two front- runners for consumers at present are guarana and and the creation ginseng. This is backed up by figures from Ginko can help improve concentration . renowned market research institute Mintel of product GNPD. If you consider which extracts are used in primary root. We use the precise combination of the non-alcoholic beverages recently launched in root parts needed to achieve the desired concen - concepts at Austria, Germany, Italy, Turkey, France, Israel tration of ingredients for our customers. and South Africa, guarana and ginseng rank in The stimulating effect of guarana, which is Plantextrakt, first position everywhere. mainly cultivated in Brazil, is down to the high oliver Hehn caffeine content: around 5% in the extract. SDI: So guarana and ginseng are the hot plants in shares his insight the food industry at present, so to speak. What SDI: So guarana works just like coffee? functional properties can these give to beverages? into the use of OH: No. Although both plants contain caffeine, OH: Both of these plants can increase concentra- the effect is very different. guarana does have plant-based tion and dispel fatigue. The positive effects of the stimulating, invigorating properties just like cof - ginseng plant are mainly thanks to its white-yel- fee, but the effect of beverages with guarana – ingredients in low root, which is about 30cm long. It contains unlike coffee – can last for up to six hours. This beverages. ginsenosides (saponins), which are the important is because the caffeine in guarana is bound to tan - nutrients. On average, ginseng contains around nins and is therefore only released gradually. 2 to 3% ginsenosides, with the secondary root containing more of the active ingredient than the SDI: Do any other plant extracts have an invigor - ating effect, apart from the front-runners guarana and ginseng?

OH: Yes, of course. Ginkgo, for instance, is also popular. The invigorating effect is down to the flavonoids found in the leaves of the ginkgo tree which are attributed circulatory-enhancing prop - erties. They are said to improve circulation in the area of the brain in particular, which is evidenced by improved retentiveness. It is also important to mention that plant extracts with stimulating properties are not only suited to energy products, so it is not just athletes who can be targeted by these products. With products of this kind, man - ufacturers can also effectively reach consumers who want to improve their concentration, for instance at work. In our Plantextrakt business unit, we have developed a wide range of concepts and recipes which, among other things, harness the positive properties of guarana, ginseng and ginkgo.

SDI: And are the added functional benefits of Tea leaf. plant extracts scientifically proven? Soft Drinks Internationa l – July 2010 BOTANICALS 39

OH: Yes, absolutely. In the Martin Bauer Group we carry out regular studies to scientifically sub - stantiate the positive properties of selected extracts. For example, we tested the positive properties of a beverage containing ginseng and ginkgo extract in a clinical study. The result of our double-blind, placebo-controlled, ran - domised crossover study that beverages contain - ing ginkgo and ginseng extracts result in a state of enhanced concentration and cognitive readiness, as well as improving wellbeing.

SDI: Which other extracts have you examined in your studies?

OH: In another study we looked at the added ben - efits of green rooibos and green tea. Our scientific investigation showed that green rooibos and green tea extracts can reduce the development of ‘free radicals’, have an anti-inflammatory effect and improve cell vitality. The extracts also have a positive influence on the skin’s renewal process and give it a healthy complexion. So plant extracts also meet current consumer Rooibos harvesting. demand for products that enhance beauty. Our beauty concept can be applied to beverages and vidual wishes. This means that our extracts are milk-based foodstuffs alike and lends them also available in a standardised form. Only in this attractive added benefits. Within this concept, we way can we ensure that our plant products, have developed many other recipes using which are of course subject to natural fluctua - ... plant extracts extracts that we have tested in clinical studies tions, always contain the ingredients in precisely are well suited to and that consumers associate with health and the quantity required. beauty. virtually any SDI: And the last question; how are plant SDI: Are plant extracts suitable for every bever - extracts actually produced? product. age manufacturer? OH: Herb, tea or fruit extracts are normally pro - OH: Be it instant drinks or ready-to-drink bever - duced by extraction from parts of plants. Seeds ages, near-water products, traditional wellness are used in producing guarana extracts, for exam - beverages or juice-based drinks, mixed beer prod - ple. For ginkgo, on the other hand, it is the leaves, ucts or alcoholic bitters – plant extracts are well and for ginseng the roots. Extraction of the plant suited to virtually any product. It is of course parts is carried out using demineralised drinking important, however, that ingredients are geared water or ethanol-water mixes. The thin extract towards consumer requirements. This is why we obtained is gently concentrated and processed offer our customers from the food industry further into a paste-like or dry product, depend - extracts that are tailored precisely to their indi - ing on customer requirements. I

Martin Bauer Group is a globally active provider of pleasant-tasting, effective, safe and innovative plant products. The group of companies focuses its business activities on the tea, beverage and phytopharmaceutical industry. Under the common brand, Plantextrakt operates as one of three business units. Plantextrakt produces herb, fruit and tea extracts, decaffeinated teas and tea essences. On the basis of more than 120 plants, it develops more than Oliver Hehn is Product 2,000 recipes and creates customised and innovative product concepts. Martin Bauer Group is committed to a Manager at the Plantextract consistent quality philosophy based on premium quality, sustainably grown botanicals as well as certified business unit of the Martin production methods. Upon this foundation, Martin Bauer Group harnesses its potential to supply its customers in Bauer Group. markets around the globe with the products they require. www.plantextrakt.com

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email: [email protected] or call +44 (0)1202 842222 40 InGrEDIEnTS Soft Drinks Internationa l – July 2010 Developing healthier soft drinks with dietary fibre

ccording to many observers, including AMintel’s GNPD, functionality continues to be the main growth area for healthier soft drinks, despite the challenges that the food industry is currently facing1. The recession has impacted sales, whilst the new regulatory environment has one of the most caused uncertainty around claims. For the moment, marketing is concentrated on well- Fibre effective ways to known ingredients that have a link to a health Adding dietary fibre to beverages is another benefit in the consumers’ mind and companies means of increasing product health appeal, with create are also looking to market health benefits that are approximately 95 new product launches world - inherent in foods. wide in the last year fortified with fibre 3. interesting According to the Britvic Soft Drinks Report While a number of drinks promote the benefits 2009, water plus, a category that contains func- of inclusion of dietary fibre, from fortifying with innovative tional ingredients, was one of the categories to fibre ingredients, other drinks are highlighting the exhibit significant growth of 4% up to £157mil- natural fibre present in the drinks or fortifying drinks is to cross lion2. This is a positive sign for manufacturers that with cereal flours. Product launches containing over ingredients in these difficult times consumers are still willing dietary fibre range from fruit and vegetable drinks to pay for what they see as tangible benefits. to tea drinks and functional waters. It is clear that and health This can allow for further development in the there is a diverse range of drinks that are fortified functional drinks area. One of the most effective with fibre, in all packaging sizes from 330ml to benefits from ways to create interesting innovative drinks is to 100ml shots, to powder mixes that consumers cross over ingredients and health benefits from find acceptable. one sector to one sector to another, to improve the nutritional Dietary fibre is a naturally integral part of many profile of drinks, whilst cashing in on the contin- foods, including grains, cereal products, fruits and another, uing success of the health trend1. For example, the vegetables. However, individuals are typically not according to use of probiotics, traditionally associated with the consuming enough of these fibre-rich foods to dairy sector, in an increasing wide range of drinks maintain regularity and optimum digestive Danisco. such as juices. Providing the retail price and health. Serving this market need through the sup - health benefits are communicated effectively, the plementation of foods and drinks with dietary approach has the potential to increase sales and fibre can help project a healthier image for your expand the exposure rate of healthier products product and increase marketability by offering the today. consumer a tangible benefit.

Number of non-alcoholic fibre drinks launched 2010, worldwide by drinks sector Source: Mintel’s GNPD 3

Meal Replacements Fruit/Flavoured Beverage Nectars Malt & Other Coffee Flavoured Juice Sports Energy & Other Drinks Still Drinks Mixes Hot Beverages Water Drinks Drinks

20 16 14 7665333

Per cent of fibre fortified non-alcoholic drinks launched worldwide from June 2009 to June 2010, per drink sector Source: Mintel’s GNPD 3

Meal Replacements Fruit/Flavoured Beverage Nectars Malt & Other Coffee Flavoured Juice Sports Energy & Other Drinks Still Drinks Mixes Hot Beverages Water Drinks Drinks

21.1 16.8 14.7 7.4 6.3 6.3 5.3 3.2 3.2 3.2

Per cent of fibre fortified non-alcoholic drinks launched in Europe, June 2009 to June 2010 Source: Mintel’s GNPD 3

Meal Replacements Nectars Beverage Flavoured Fruit/Flavoured Coffee & Other Drinks Mixes Water Still Drinks

41.2 17.6 17.6 11.8 5.9 5.9 Soft Drinks Internationa l – July 2010 FIBRE 41

The health of our digestive system is central to our overall well-being and how we feel. It is where all our nutrients are digested and absorbed, and therefore it is important for us to look after it. A balanced lifestyle where one exercises moder - ately and is more thoughtful about the food con - sumed can result in considerable benefits to how one feels, and helps with the upkeep of a more healthy diet over time.

Lifestyle Lack of time is the number one factor impacting the quality of food consumed in life today. The busier a person is, the more likely they are to con - sume less healthy foodstuffs. As our lifestyles become increasingly fast paced our well-being is often neglected due to time constraints. In times of recession, workers often work longer hours and eat lunch at their desks. Not taking adequate time for eating can result in poor eating habits com - bined with higher levels of stress, which can play havoc with our digestive systems. The benefits of increasing the consumption of dietary fibre are reduction of the risk of digestive disorders such as constipation, diverticulosis and also reducing the risk of diseases such as type 2 without adding any undesirable flavours, colours diabetes and coronary heart disease, by or increase in calories. favourably reducing the confounding factors of Litesse has been extensively studied for its the diseases named above, such as LDL choles - physiological properties and evidence from terol, blood glucose and insulin levels. human intervention studies demonstrates that it mediates a range of physiological benefits includ - Other benefits ing: Other physiological benefits from consuming ade - • Improved bowel function quate levels of dietary fibre are the influence on • Increased levels of lactobacillus and bifi - the bacterial ecosystem within the colon, in dobacterium which selective fermentation results in specific • Increased production of short chain fatty positive changes in the composition of the colonic acids (notably butyrate and acetate) As our lifestyles flora. Although little is known about the optimal • No negative abdominal effects become healthy composition of the microflora, a healthy • Excellent tolerance microflora is described as being predominately increasingly fast carbohydrate fermenting (saccharolytic) and hav - Danisco has developed fibre shot drinks con - ing a significant amount of bifidobacteria and lac - cepts containing Litesse, a convenient way to paced our well- tobacillus species. increase your fibre intake and improve your diges - It is now considered possible to positively tive health. There are a variety of concepts that being is often influence the composition of the microflora by the provide different drink types and flavours to meet foods and drinks that are consumed. In particular, different consumer preferences. neglected due to the consumption of prebiotic fibre is seen as an Its near water shot concept offers the exotic important strategy to improve digestive health flavour of lychee. It is a fruity refreshing shot time constraints. and combat diseases that are associated with poor drink containing 6g fibre per 100ml serving. It is fibre consumption and poor overall diet. The tar - completely water clear and is sweetened with get of consuming dietary fibre is improved Fructofin® fructose, a healthy fruit sugar. I immune status, decreased pathogenic activity, improved mineral absorption, improved bowel References: function, supporting health and well-being. 1. Mintel’s GNPD, Trend Insights, Healthy Drinks – Litesse® is a highly versatile ingredient con - Marketing and Positioning, January 2010. taining high levels of dietary fibre together with a 2. Britvic Soft Drinks Report 2009. low energy content. It perfectly complements the 3. Mintel’s GNPD, product search accessed 16th June healthy image of functional or wellness drinks 2010.

Features and Benefits of Litesse® in fibre-fortified beverages

Features Benefits High in dietary fibre Less added, less cost Highly soluble in water Ease of addition Low viscosity High fibre levels possible neutral taste no negative impact on flavour profile Powder or solution formats available Ease of incorporation into different processes Highly stable products Applicable to long shelf-life and low pH no colour in solution (Litesse® Ultra™) Delivers a clear product www.litesse.com 42 MArKET AnALYSIS Soft Drinks Internationa l – July 2010 Australasia soft drinks stand still

hose following the recent World Cup football Ttournament will have noted the presence of both New Zealand and Australia in the competi - tion. Both teams performed respectably consider - ing this is not a region with strong associations to the beautiful game; Canadean’s Global Wisdom Database however reports that in terms of soft drinks the performance has been less impressive. The performance We focus the microscope on Australasia and look pretty much the same for four years. In terms of of soft drinks has at the beverage consumption habits in these commercial beverages, soft drinks make up just parts, trying to assess why soft drinks growth has short of a third of all commercial beverages, well been less than been muted in recent years. below the 40% plus share seen in West Europe or even the 57% seen in North America. With such impressive, Flat performance a scorching climate over much of Australasia, it The Australasian region is made up of approxi - might have been expected that refreshment writes richard mately 21 million Australians (Aussies) and needs would be high and soft drinks share would 4 million New Zealanders (Kiwis). Each of the be higher. Corbett. 25 million consumers drink 202 litres of soft In such a warm environment you might not drinks each a year, a figure that has remained have expected hot drinks to make up much of the beverage demand, but nearly 3 in every 10 litres sold is a hot drink. The British influence is prob - ably responsible for the fact that Antipodeans consume 65 litres of tea per capita but the coffee culture is also prevalent and consequently con - sumers drink nearly twice as much coffee. Australia in particular has very much a coffee culture, something that is reflected in the fact that there are 10,000 independent coffee shops; these can be found everywhere from bank foyers to hairdressers and tailors. The region is becom - ing a hot bed of coffee connoisseurs with interest rising in the top end of the market. Tea drinkers have an older profile and the pattern of con - sumption is not being passed down to the younger generation. Beer is very much part of the culture in these Source: Canadean parts and no other region in the world drinks more than the 81 litres per capita enjoyed by Australasian growth is more closely allied to West Europe than global growth. Antipodeans. Beer alone represents 13% of com - mercial beverage consumption. Beer consump - tion continues to edge forward and this is maybe a factor in the stunted growth rates seen in the soft drinks sector; in other parts of the world falling beer sales have lifted soft drinks sales to an extent. However, the fact that carbonated soft drinks, which account for around half of all soft drinks sales, are performing so sluggishly, is probably a more important factor in the uninspir - ing growth rates for the soft drinks sector.

Most categoies affected It has not just been carbonates that have been

n responsible for the flat lining of per capita in the a e

d soft drinks sector in the region; the downturn in a n a

C squash and juice demand has contributed.

: e c

r Squash consumption is high, something that, u o S like the level of tea consumption, can be traced to the British influence on the region. Until 2006, In terms of per capita, Antipodeans consume less soft drinks than West Europeans despite the squash ready-to-drink sales actually outsold climate. packaged waters but since 2005 squash sales Soft Drinks Internationa l – July 2010 AUSTrALASIA 43 have slipped by an influential 4%. Water sales only overtook juice sales as recently as 2008 but Australasia remains a juice stronghold. Both Australia and New Zealand are in the global top 10 per capita’s of juice in the world and together consume 24 litres annually; only North Americans consume more juice. Australasian juice demand is, however, on the wane; there have been some issues over the sugar content of juices among more health-conscious consumers but generally juice is a mature category and oper - ators are often more focused on adding value than volume. Between them, carbonates, juice and squash make up less than three quarters of all soft drinks sales and inevitably if these categories are dis - playing the symptoms of maturity then this will Source: Canadean be borne out in the overall soft drinks sector results. Iced teas, still drinks and energy drinks Soft drinks make up around a third of commercial beverage consumption in the region. may be producing vibrant growth rates but, in 2009, Canadean calculate that they make up just and a half times. One might assume that there 5% of the soft drinks sector. As in so many must be a strong bulk water cooler market divert - mature soft drinks markets, for the soft drinks ing demand away from packaged waters but bulk sector to deliver big volume increases you need water cooler demand is nearly half the global the packaged water category and more specifical - average. Canadean’s figures highlight the poten - ly the still water segment to be buoyant. In tial and opportunity that must exist in closing Australasia, although packaged water volumes the bottled water gap with other developed mar - have jumped by a fifth since 2005, during the kets. It is certainly not a lack of availability that financial turbulence people have been switching is holding the category back; Canadean’s back to lower-priced tap water and this has had Australian consultant reports that there are more implications for packaged water growth rates. than 1,000 different bottled water products on The knock-on effect of slow water growth has the market. meant that the soft drinks performance has in the If the Australasian soft drinks market is to real - last five years remained in line with the popula - ly grow with any substantial volumes in future, tion growth in Australasia of between 4 and 5%. water will undoubtedly be the key. Spectacular As a result the per capita of soft drinks has stag - growth rates seen in some of the smaller cate - nated. gories do of course represent an attractive oppor - tunity, and there is certainly interest at present Packaged water is key to growth around energy drinks and iced tea, but only What must be frustrating for the region’s soft packaged water can deliver the big volumes drinks operators is that the water per capita level needed to stimulate per capita growth in this Richard Corbett is a Strategic is little more than the global average of 23 litres often very hot part of the world. If this potential Analyst at UK-based Canadean - in the case of New Zealand sales are almost 10 is not unlocked, operators will have to continue Ltd, the leading global litres less than the global average. North to stimulate growth in the smaller categories and beverage research consultants. Americans consume well over three times more add value to the existing big three categories, car - Email: bottled water and West Europeans close to four bonates, juice and squashes. I [email protected]

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NEWS • NEWS • NEWS • NEWS • NEWS • NEWS 44 ProCESSInG Soft Drinks Internationa l – July 2010 Soft drinks plant comes on stream following £20 million investment

hen Andrew Cawthray sold his previous Wcompany Macaw Soft Drinks to Cotts in 2005, he had created then one of the largest and most profitable soft drink operations in the UK. Cawingredients is set to surpass Macaws. It is not so much that lessons have been learnt from last time, as clearly very few mistakes were ever made, but 30 plus years on the industry has changed, retailers have changed, and Andrew’s business model has changed. The new facility is a blueprint of the most modern high tech process, one of the UK’s production and storage operations. Once retailers see the investment at Cawingredients, they are best known soft likely to be part of this enterprise. drinks The 17 acre site, of which the first phase is tak - ing a third of the land, circa 130,000 sq ft, with changed since John and I bought equipment for entrepreneurs, the new offices, laboratory, bottling hall and Macaws. We had a great relationship with many warehouse, has been designed for significant of our old suppliers but there have been a lot of Andrew expansion which will include all facets of the changes. Having evaluated all the candidates we operation, further bottling lines and a high-bay came down on the side of Krones. Cawthray, has warehouse. “We believed that as a group, Krones had made When Andrew decided to come back into the the most impressive leap forward in technology. announced he is industry, he contacted John Board, his erstwhile Having not been a particular fan of their filling coming back Production Director at Macaw, who was delight - technology in the past, we were really impressed ed to get involved with the start up along with his with the new Krones electronic valve. Within a into the industry. son-in-law, Richard Harrison who has invested in few days performance figures of 90+% efficiency the business and is the Commercial Director for were being achieved, an experience that we had the company. not known before.” Andrew continued: “With the experience the Equipment of choice team has with packaging and specifically bottle The final decision on the equipment was taken in design, plus working with the Krones design spring 2009, with the start up commencing at the team at Neutraubling, we have come up with a end of February 2010. number of bottles which look as good as glass Andrew commented: “I went through all the when displayed in store. We had never in the past major suppliers and looked at how they had gone down the turnkey route, always believing in the past that we knew best as far as individual items of equipment were concerned, but I have to say that our experience of Krones now and the way the UK and German team handled the proj - ect was second to none. “Of course, you are going to have the odd detail on a snagging list but in this case there were sur - prisingly few and this 140hd filler is capable of producing 300,000 2 litre bottles working a 12 hour shift. This currently fills a maximum of two flavours a day.” Andrew believes that to get any sensible economies of scale as a contract packer, a maximum, of two flavour changes a shift is required.

Configured for growth The new factory has been designed to cope with future expansion, so all the rainwater and waste water are capable of being recycled. Internally, the factory has been designed so that the LGV’s, supplied by OCME, interface with the FLT opera - Soft Drinks Internationa l – July 2010 PLANT 45 tions looking after the dry end of caps and pre - forms, and at the end of the line full pallets are put close to the racking by the OCME LGVs, and then fork lifts put pallets into the racking. Miteco was chosen to provide the syrup room and processing area, working in conjunction with Brewchem who handled all the stainless steel water vessels and pipework. Miteco is a company used at Nelson where the latest instal - lation was used to great effect and its equipment has given tremendous accuracy. From the outset, all necessary power and water supplies have been designed with future production in mind. The main internal power is supplied via a Byworth boiler and the first of the Gardner Denver compressors providing the air for the Krones line, blowing at 40 bar. Acting as turnkey providers, Krones handled the entire line from the discharge hoppers for the closures and preforms, right through to the fully wrapped pallets. Such is the efficiency of the Krones line, that the total number of operatives on the line is Andrew Cawthray (left) and Andrew Wilson. three. One at the Contiform/ VODM filler, one at the labeller and finally one at the palletising working in the single chamber principle allows a area. “In the four hours that I was in the bottling filling process in two speeds so that the process hall, the only stoppage was at the end, for a times can be optimised. flavour change. Considering the short length of There is a reduction of investment costs possi - time since the line ran first production bottles on ble by bloc arrangement with Krones stretch blow February 22nd, the efficiency levels of high 90’s moulder, as no air conveyors are needed, with the are really phenomenal”, said Andrew. inherent problems of bottle jams and servicing the fan systems. The line in detail The filled bottles pass along a complete Krones Preform tilting device . A tilting device supplies conveying system that includes pressureless the preform feed unit with preforms. The pre - combiners, single lining and operates using an forms are supplied in octabins, box pallets or car - Ecolab dry lube conveyor lubrication system. tons. The simple tilting device raises the perform The filled bottles pass through a Checkmat 731 Such is the magazine and empties it into the preform silo. FM-HF , the system serves for fill level inspection efficiency of the Cap conveyor SBF . The cap conveyor conveys using high-frequency technology (HF). The caps from the infeed station through vertical con - DART technology (Distributed Architecture for Krones line, that veyor areas by grooved belt conveyor and hori - Real Time) is applied for analysis and visualisa - zontal systems to the cappers. The system, tion. Operation is via touchscreen (M). The the total number completely made of rustproof steel, is adapted inspection unit is designed compactly and offers individually to the caps to be conveyed. a wide range of expandabilities. Faulty containers of operatives on Stretch-blow moulder Contiform (S) 16 . The are rejected into a bin. high-speed stretch blow moulder works on a The filled and checked bottles pass to the the line is three. two-stage principle and is equipped with 16 Contiroll 720-15 . The labeller allows handling of blowing stations. It is used in the standard reel-fed wrap-around labels of plastics or paper. process type (S) for production of plastic bottles The rotary-type labeller, which is adapted opti - with a volume of up to 3.0 litres. The linear oven mally to the required nominal output by 720 mm for heating the preforms contains in this model a pitch diameter, meets all requirements, for an number of heating modules designed to match excellent labelling result with 15 centering sta - the individual requirements. The high output is tions. The containers fixed in the cenetring sta - achieved by use of light aluminium mould carri - tions are positioned by the plate control exactly ers. The recovery of blowing air integrated into for label transfer and rotate during the labelling each Contiform (S) as standard equipment leads process. to a minimised compressed air consumption and thus, to a significantly reduced energy consump - Secondary packaging tion in the blowing process. The blown bottles Currently Cawingredients has two options for then pass through a base cooling system prior to secondary packaging: either to use a returnable entering the infeed star wheel of the filler. beverage type RTP’s, here robot palletising has Bottle filler Volumetic VODM-PET 5.040-140- been installed by Krones to handle complete pal - 113 . The filler handles PET bottles and guides lets of a single product; or off line, the robot can them by neck handling through the machine. pack two different flavours onto a Euro pallet. The machine design is based on a pitch circle The second packaging option is a conventional diameter of 5,040 mm with 140 filling valves and shrinkwrapper which can include a tape handle a pitch of 113 mm. All filling valve functions are applicator. controlled electro-pneumatically. An inductive Non-returnable packer Variopac PRO FS. The flow meter is assigned to each filling valve, packer, a model of the new machine generation, which determines the exact filling quantity processes only loose containers to shrink packs. before the filling process. The filling system Continued overleaf 46 ProCESSInG Soft Drinks Internationa l – July 2010

SOFT DRINKS PLANT Combined packer/palletiser. The packer and COMES ON STREAM palletiser Modulpal 3AR is designed as basic - continued machine with three motional axes (3A): one lin - ear axis for vertical movement, one swivel axis for horizontal movement and one turning axis for gripper turns. The pivoting radius of the rotary column is 360°around the centre line and covers a very large working range. The Modupal 3 AR can move a load of 700 kg including gripper. The gripper system fastening is designed with a change system, the packs are handled in com - plete layers. The empty pallet magazine with two-sided latching has a lifting capacity of 600 kg: stacking of up to 15 pallets is possible. The Krones pallet conveyor Palco conveys and buffers pallets of different sizes and designs. High operational safety is guaranteed by robust, fully stainless steel design which is corrosion resistant to aggressive conveying and cleaning media. Filled pallets then pass to the pallet stretch - wrapper. The stretch wrapper secures the pallet charge by wrapping the pallet completely or par - tially with film. The Markem pack labelling is an intelligent labelling system for barcode technology and product identification in industrial use. The product treatment and the CIP system are sup - plied by Miteco and have been integrated into the line to offer maximum line efficiency, reduced Depending on pack type and size, the machine is down time between flavour changes and reduced designed for outputs of 70 cycles/min. If the con - water wastage. tainer groups are processed parallel on two lanes, the number of cycles is doubled. The film maga - Krones Asset Management zine normally contains two film reels. Thanks to The Krones Asset Management System (KAM) is its modular structure the machine can be retrofit - pre-configured with maintenance orders and ted with additional components. The Variopac FS intervals allowing immediate use of the system is flexible, and can be easily integrated into new by the customer. In machines integrated into the or existing lines, also offering possibilities for system, KAM is provided with the data for pre - future packing concepts. ventive maintenance and service. The Twin Pack handle applicator in double- The Krones LDS (Line Documentation System) lane design applies a handle to the different is a data acquisition system that provides the cus - packs and works with an output of 60 p.p.m. tomer with all necessary aids and software tools The shrinkwrap packs pass along the Krones in order to increase efficiency and productivity Tel: +44 1942 845 000 Multico pack conveyor which conveys and by line optimisation. Real time data as well as Email: buffers packs of different sizes and designs. historical data are analysed, and the system [email protected] The loose bottles, or shrinkwrapped packs then shows optimisation potentials to the decision- www.Krones.com pass to the palletising area. makers – automatically, transparently and reli - ably. This system increases efficiency and produc - tivity by providing data which are important for production. This offers standardised Excel reports about production, operating time and machine malfunctions. Online visualisation gives permanent information for the line operator on current status of the complete line and/or the individual machines and assemblies; weak-point analysis including cause of malfunction report; presentation of availability of individual machines and ABC analysis for identification of most frequent malfunctions; and trend display of process variables in the chart module. Andrew Wilson, Managing Director of Krones UK, concluded: “We were so pleased to be given the opportunity to provide the turnkey system for Cawingredients. The Krones technology available now really matches the technical aspirations that Cawingredients were seeking. We have been able to demonstrate that the line efficiency has exceeded expectation and we are very proud to be involved with such a prestigious contract.” I 22/25 NOV. 2010 International PARIS NORD VILLEPINTE FRANCE Packaging Exhibition

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PackSmart Food B&L_SDI 210x297.indd 1 2/06/10 15:55:03 48 DEVELOPMENTS Soft Drinks Internationa l – July 2010 Lightweighting Packaging AS PART of Canadian water company Naya Waters’ steps to reduce the plastic content of its bottles and closures, the company has converted two filling lines to accommodate East meets West the Hexalite 29/25 closure from Bericap North America. “HOW can we learn from the past and use Bericap is targeting the still water market our combined knowledge and different cul - with its HexaLite closures. The range com - tures to develop a worldwide strategy for prises the 26 FB, suitable for light weighted the sustainable innovation of packaging in 26 mm neck finish and the 29 FB, suitable the future to the benefit of mankind?” This for a light weighted 30 mm neck finish. All question was central to the presentation HexaLite closures are equipped with a slit given by Managing Director Michaël and folded safety band (Flexband) for effi - Nieuwesteeg of NVC Netherlands Packaging cient tamper-evidence performance. Centre at the recent International Forum on To convert from a 30/25 neck and clo - the Standardisation of Packaging and Envi - sure to HexaLite 29/25 saves 33% of resin ronment held in Beijing. in the neck and closure weight. The NVC Netherlands Packaging Centre claims to be the only association in the Netherlands that addresses packaging in an Place, Chicago, Illinois) for the first time. integral manner. Member companies can Packaging power Covering more than 60,000 sq ft, The range from raw material manufacturer up to Brand Zone will highlight a range of inno - retailer and from branded goods manufac - CONVEYING brand value through packag - vative containers and materials that turer to packaging equipment supplier. ing remains a powerful strategy to entice respond to consumer demands for conven - The NVC presentation was inspired by consumers to notice – and ultimately ience, portion control, portability and sus - the history of trade between East and West, buy – products. To help brands develop tainability among others. Exhibits will both over land and by sea. Amsterdam and that identity and preference with con - include advances in glass, plastic, metal and Beijing have been connected by the Silk sumers, PMMI is bringing The Brand Zone paperboard, and a variety of decorating Route over land, Rotterdam and Shanghai by to Pack Expo International 2010 (31st and labelling techniques and reclosable sea transport and recently China even October - 3rd November McCormick packaging options. announced plans for a fast-speed train link between Beijing and London, only taking two days travelling time. soft drinks, functional beverage and juice Nieuwesteeg urged delegates to integrate Closure customers. Well known CSI closure products the best of East and West with the aim to and technologies that will immediately be improve the sustainable innovation of pack - partnership available to our customers include the aging worldwide for the benefit of mankind. increasingly popular ‘mini’ range of short- His presentation (both in Chinese and Eng - announced height closures, next generation tamper evi - lish) is available on request at [email protected] . dence, sports caps, warm and hot-fill closure THE Pact Group, one of the leading plastic systems and various lightweight closure vari - packaging manufacturers in Australasia, has ants. Many of these new developments have entered into a license agreement with Clo - been adopted by major bottlers for their Brazil aluminium sure Systems International (CSI) for Australia global flagship brands.” and New Zealand, a leading global closure The partnership also provides CSI with an supply and capping solutions provider. exceptional opportunity for geographical Lachlan Patton, Innovation and Product expansion in the region. “We are thrilled to SAO PAULO-based Novelis do Brasil Ltda, Development Manager for the Pact Group, have the Pact Group on board as CSI’s part - a subsidiary of Novelis Inc, a world leader in stated, “This new strategic partnership will ner in Australia and New Zealand,” said aluminium rolled products and can recycling, enable our customers to immediately access Doug Cohen, General Manager of CSI’s Asia has signed a multi-year agreement with leading edge global closure technologies, Pacific Region. global beverage can producer Rexam, and designs, research and development. Con - the domestic leader in Brazil, to supply alu - sumers and bottlers are continually seeking minium sheet for can production. to use packaging that reduces the environ - Under this agreement, Novelis will be the mental impact. With CSI as our partner, Pact sole supplier of can body sheet for Rexam's Group is now better positioned to source 10 Brazilian plants (including one to be and manufacture a wide range of high per - inaugurated in Pouso Alegre-MG later this formance, lightweight closure solutions.” year) and for its facility in Argentina. Novelis Other important benefits of the partner - will also be the main supplier of aluminium ship include access to CSI’s global technical sheet for can ends produced by Rexam in service network, high-speed capping machin - Brazil. ery products and new product and service “This agreement demonstrates Novelis' developments. Various operating subsidiaries potential to serve the demand for alu - of the Pact Group will participate in techni - minium sheet from the Brazilian can market cal information exchange forums with CSI and strengthens its global leadership in high on an ongoing basis. value aluminium rolling,” said Alexandre Patton added: “The partnership immedi - Almeida, Senior Vice-President of Novelis ately broadens the range of closures that Inc, and President, Novelis South America. Pact Group can offer our water, carbonated The Omni 120 closure. Soft Drinks Internationa l – July 2010 PACKAGING 49 Hot fill energy in Thailand

THE new energy drink, Power Plus, launched to coincide with the recent 25th Southeast Asian Games held in Vientiane, Laos by Thai Beverage Plc, comes in a 325ml hot fill bot - tle designed in cooperation with the Italian SIPA's company Chinese facility in Hanghzhou, When developing and designing a new bottle, SIPA says it usually follows a step-by- step process: the first entails defining a con - cept using free-hand sketching; next comes brainstorming to broaden and define the aesthetic possibilities; and later 2D represen - tations and 3D rendering is used to refine the details until an actual technical drawing is created. However, for Power Plus SIPA's designers were able to go straight from the sketch phase to prototyping as Thai Beverage gave immediate approval of the interpretation of Designers were able to go straight from free-hand sketch to prototype. its brief. “The effectiveness right from the first phases, the ability to transfer the brief ment times and get the bottle on the mar - SIPA manufactured the test mould and into shapes and the complete knowledge of ket quickly, fully achieving what had been blowing moulds for the SIPA SFL linear all technical and manufacturing aspects of scheduled during brainstorming,” said a blowmoulders installed at a Thai converter, a the bottle, let SIPA greatly reduce develop - company spokesperson. partner of Thai Beverage.

in other cases upgrading existing assets is Making the most more effective. Manufacturers can deter - mine the best option to keep their opera - of moulding tions running at peak efficiency and productivity, followed by the implementation HUSKY Injection Molding Systems has intro - of a suitable solution.” duced a new Encore programme, to help customers maximise the life of existing Husky systems and restoring them to as- new productivity. The programme consists of structured upgrade solutions designed to SUBSCRIBE increase energy efficiency and maximise the useful life of installed Husky systems that to receive your monthly copy of are less than 20 years old. Soft Drinks International For example, San Pellegrino Acqua Vera, a Nestlé Waters Group bottled water com - email: subscriptions@ pany, has been able to improve the per - softdrinksinternational.com formance of its 17-year-old Husky preform system with Encore. “This installation allowed us to reduce energy consumption European Union: £110, €150 by almost 19% and increase production capacity on a number of products by at Rest of World: £125, €170, $200 least 12%,” said Massimo Angelini, Plant All major credit/debit cards accepted Manager from San Pellegrino Acqua Vera. “Working with Husky made it very easy for PART of the Edeka Süd group, us to meet our production needs. We were Schwarzwaldsprudel, has launched Vitrex, able to achieve better than expected results ADVERTISE a new sports water in South-West by upgrading our existing machine with the Germany before extending the launch to Encore Performance Series. Our system was to discuss marketing the rest of Germany. modernised onsite and started up on time opportunitiesemail: advertising@ The Original 28mm Sport Cap with and is now running flawlessly. We are now transparent body and red spout matches looking at implementing Encore on our softdrinksinternational.com the red and white label and contributes to other systems.” create a dynamic package. Jeff MacDonald, Husky’s Vice-President of Tel: +44 (0)1202 842222 Schwarzwaldsprudel chose the Original, Marketing, said: “There are thousands of supplied by Aptar Food + Beverage for its Husky systems in the field that could benefit Fax: +44 (0)1202 848494 technical performance and ease of use on- from Encore. In some cases, it is more www.softdrinksinternational.com the-go. appropriate to implement new injection moulding equipment and technology, while 50 GrEEn ISSUES Soft Drinks Internationa l – July 2010 Can recycling Environment investment in Brazil

PlantBottle NOVELIS do Brasil Ltda, a subsidiary of Novelis Inc a worldwide leader in aluminium receives top rolled products and can recycling, has begun work on a US$15 million expansion of recy - honours cling capacity at its integrated aluminium rolling and recycling complex in Pindamon - THE Coca-Cola Company's PlantBottle has hangaba, Sao Paulo. received a gold award at the 22nd annual, The investment will include the addition global DuPont Awards for Packaging Innova - of two new furnaces and related improve - tion. ments, which will increase the plant's capac - Made of up to 30% plant-based material, ity to recycle used beverage cans and other the PlantBottle is claimed the first of its kind: aluminium scrap by one third to 200,000 beverage packaging made from renewable metric tons per year. The expansion will facil - sources that is 100% recyclable. Like tradi - itate an approximate 20% increase in sheet tional PET PlantBottle packaging can be ingot production to feed the plant's rolling recycled in the existing commercial recycling mills. The new equipment is expected to infrastructure. come on stream in the spring of 2011. The prestigious DuPont Award is the “Improving our ability to recycle metal packaging industry's longest running, inde - and manage our molten metal flow allows pendently judged global award programme. us to increase production of rolling ingot for Leading international industry and sustain - our mills and reduces the need to purchase ability experts judge entrants on their excel - ingot from external parties,” said Alexandre lence in innovation, sustainability and Launched in Denmark in December 2009, the Almeida, Senior Vice-President of Novelis Inc cost/waste reduction. PlantBottle is now available in a variety of pack and President, Novelis South America. “The “Our journey has only just begun, but the sizes in the US, Canada, Japan, Mexico, Brazil overall effect is a more efficient operation to initial success we have seen in the market - and Norway. help us respond to our customers' needs.” place along with highly credible recognition Novelis is Brazil's leading producer of flat like this from DuPont show that we are DuPont programme for its lightweight 'Coil rolled aluminium products and its largest making progress and delivering packaging to Can' manufacturing technology which fea - recycler of beverage cans, processing innovation in response to consumers, cus - tures recyclable aluminium alloy. approximately 8 billion cans in 2009. tomers and our franchise insights and busi - FEMSA, the largest bottler of Coca-Cola ness needs,” said Scott Vitters, PlantBottle products in Latin America, was awarded a Business Lead, The Coca-Cola Company. notable accomplishment for its 'IIF Inside Exal Corporation, the supplier that pro - Injection Foaming Process' which enables Send your news to: duces the aluminium Coca-Cola contour highly durable, recyclable plastic pallets to news@ bottle, took home a Diamond Award in the replace wooden ones. softdrinksinternational.com

Bioplastics grow despite recession

A SUMMARY of the findings of a poll con - ducted by the European Bioplastics Associa - tion of its members showed that green investments are performing well despite the difficult economic times. The bulk of compa - nies questioned reported healthy growth fig - ures for 2009, in some cases considerably more than 5% up on the previous year. The figures fulfilled - and sometimes exceeded – expectations. The poll showed that 47% of companies recorded growth in turnover, while another 32% managed to at least draw level and only 10% of companies posted losses. Com - panies see a positive trend overall for both this year and the year to come: in all, 80% of those polled were optimistic, with 20% anticipating satisfactory results, 40% good in the sector this year. man of the European Bioplastics board. results and 20% excellent results. Based on “This is a clear indication of the strength “With a market share of less than 1%, bio - these healthy expectations, two thirds of the of green innovation and the companies driv - plastics still represent a niche product, companies will be increasing their investment ing it forward,“ said Andy Sweetman, Chair - despite generally high rates of growth.” Soft Drinks Internationa l – July 2010 GREEN ISSUES 51 Masafi links with Khadamat

MIDDLE East mineral water and juices pro - ducer Masafi has extended its well-known recycling operations, which have won awards and other accolades, by signing an agreement with Khadamat Facilities Management to han - dle the collection and recycling of plastic bot - tles from the UAE University Campus in Al Above: Nikhil Desai, Masafi’s Trade Marketing Ain, Abu Dhabi. Manager, signs the agreement with Tahsin Khadamat, which is a Serco-Mubadala joint Haimour, Khadamat’s General Manager. venture company, holds cleaning, waste man - agement, IT, security and other service con - Top right and right: Masafi and Khadamat staff tracts at the big university. celebrate signing the agreement. Under the agreement, Masafi is supplying Khadamat with over 100 bottle recycling bins aging environmentally-friendly practices within on the university campus. Khadamat will col - the UAE University and we are proud to be lect the bottles and pass them to Masafi for associated with this community initiative,” recycling into non-food plastic applications. commented Tahsin Haimour, Khadamat’s “This agreement is a major step in encour - General Manager.

PET bottle Support for responsible forest shortage for biodiversity management recycling project TETRA Pak is this month launching aseptic cartons in China which feature the Forest ACCORDING to the European Plastics A BIODIVERSITY project supported by Stewardship Council label, indicating its sup - Recyclers (EuPR) Association there is a whole fruit, juice and fruit drinks producer port of responsible forest management and shortage of PET bottles for recycling. The Chiquita Brands has been strengthened by associated environmental practice. The packag - recycling capacity has been following the the addition of two further partners. The ing giant introduced its first FSC-labelled car - increasing trend of PET consumption and San San Pond Sak biodiversity project in the tons in the UK some three years ago and has collection but the current combination of border region between Panama and Costa since extended this to several other markets. market forces has reduced the output of the Rica involves communities on both sides of Its material buying policies require that sup - European recycling plants. the frontier. ply is from known and accepted sources, with Several factors have contributed to this: The public-private venture has a goal of a goal of having all supply certified to the FSC the exchange rates, a longer winter, the bot - protecting endangered habitats and species standard. Having the FSC label on a carton tles’ weight reduction and the increased in the area’s wetlands. It is based on a con - proclaims that the wood fibres are traceable export to the Far East. As a result, the Asso - cept of total co-operative involvement by all the way through the supply chain back to ciation says the situation is getting critical for people, corporate entities and governments the forest. some recycling operations due to the scarcity with a stake in the region. It is expected that over a billion labelled of PET plastic. The initial partners were the local govern - cartons will be produced in China this year, The Association says this situation could ments and communities, Chiquita and the rising to a remarkable 14 billion in 2011. Tetra easily be improved by increasing the collec - German retailer REWE. They have been Pak has worked in China since 2006 with the tion ratios and focusing on local recycling. joined by GTZ, the German government WWF, China Green Foundation and the Furthermore, the big differences per country development corporation, and Corbana, national forestry authority to promote sustain - regarding the quality and/or the quantity of Costa Rica’s national banana industry body. able forest management. Large areas of forest the collected materials need further harmon - “We cordially invite all interested parties to are now certified by FSC, with Tetra Pak cur - isation. European collection and recycling are join us in this endeavour,” said the project rently supporting work in the Tengchong for - the fundamentals of a sustainable recycling partners in a communiqué. est, Yunnan Province. system. Thus, long distance exports do not fit in this concept. Additionally, the security of supply needs to be improved before Europe year, the bins are expected to collect around loses experienced and trained recyclers. recycling success 1,500 tonnes of recyclable material. Further, EuPR stresses that focusing on European 60% of all the waste collected in the 260 recycling is the key for long term sustainable COCA-Cola's 260 Recycle Zone recycling dual access bins - one side for ordinary rub - resources management. Leakage of bottles to bins in operation throughout London's West bish and one side for recyclable materials the Far East is leading to a more unsustain - End are collecting more than four tonnes of such as paper, plastic bottles and aluminium able situation which will affect the convert - recyclable material daily, according to figures cans - is recycled rather than going to land - ers, brand owners and final users. released to coincide with Recycle Week fill. Furthermore, the benefit of the collected 2010. These statistics make London by far the material financed by the European tax payers A tonne of this is collected daily on largest of the 65 Recycle Zones Coca-Cola is being misused outside the EU instead of Oxford Street alone. Over the course of a currently has in operation throughout the being used for supporting the European UK, contributing to a dramatic increase in recyclers helping Europe to move towards a total recycled material collected throughout recycling society. www. softdrinksinternational.com the year. 52 GREEN ISSUES Soft Drinks Internationa l – July 2010

portion of recycled PET by the end of 2010. Progress made on Elsewhere, Tetra Pak's focus in 2010 is to expand the number of local authorities col - sustainability goals lecting cartons at the kerbside, whilst Vimto IN FUTURE ISSUES has changed from trays to pads for the sec - THE British Soft Drinks Association's ondary packaging of its Panda products, (BSDA) second annual sustainability report resulting in some 4 tonne reduction in the indicates that significant progress has been amount of cardboard used. made towards its goals outlined in 2008 of The report notes that in the area of NOVEMBER reducing carbon emissions, waste (and reducing water use one of the sites manu - increasing recycling), water use and the facturing innocent smoothies has reduced its external impacts of transport. water use by 30% through eliminating ineffi - Texturants The 2010 progress report notes that ciencies. regarding carbon emissions A G Barr is Regarding reducing the external impacts Bottling & undertaking the preparatory work for the of transport, Nestlé Waters has increased installation of a 2MW wind turbine at its the proportion of direct deliveries from its Filling Cumbernauld factory, and Britvic is switching Buxton site from 3% to 55% over the last over to hydrocarbon (HC) as the refrigerant four years. This has reduced Buxton road Plastic Packaging in its chillers, which is 22% more efficient miles by 20%. than the refrigerant gas which it replaces. BSDA President Roger White, Chief When it comes to reducing waste and Executive of A G Barr, said: “The BSDA sus - Beverage Focus increasing recycling, most Coca-Cola facto - tainability progress report shows that this is RTD Teas & Coffees ries are now sending zero waste to landfill, not an industry which sits back but one whilst Princes has a range of projects which which has an ongoing commitment to sus - is expected to more than double the pro - tainability .” Regional Profile West Europe worths Foodstops and Engen convenience Thumbs up for stores to recycle their waste. Soft drink containers are a prime target pilot project of the initiative, these being a major sales DECEMBER item at the locales. However, the aim is to A PILOT recycling station initiative in the encourage recycling of waste from home as Ingredients Cape Town region, South Africa, has been well as from the immediate retail outlets. judged a complete success - so much so Now the corporate trio believe they have that the partners are rolling it out to a fur - another member of the team. “Woolworths Filter Technology ther 50 locations. is delighted that the public have partnered As reported earlier, Woolworths, the with us to make this trial a success,” said Engen service station chain and Nampak, Justin Smith, Manager of Woolworths Good Sleeving & Labelling one of Africa’s major packaging suppliers, Business Journey. “The message from the teamed up to install recycling facilities at residents of the Western Cape is clear: they Bulk Shipping Engen service stations, encouraging people want to recycle and are looking for conven - filling up their cars or shopping at Wool - ient recycling solutions.” Beverage Focus Smoothies range of beverage coolers. Beverage cooler The prizes are awarded by the European Commission every two years to companies Regional Profile recognised that have made outstanding contributions East Europe to sustainable development. The winners FRIGOGLASS, the beverage cooler manu - were announced at a ceremony on 2nd facturer has been recognised as one of the June during Green Week, the Commission's top three companies in Europe for sustain - major annual environmental conference and able products for its Ecocool range by the exhibition event, in Brussels. To participate in these features European Business Awards for the Environ - The Ecocool range of beverage coolers ment 2010. This distinction is awarded to (ICMs) use natural refrigerants that signifi - contact the SDI team now companies that have developed a new cantly reduce the impact on the environ - product or service that makes an outstand - ment both in terms of greenhouse Send your news to: ing contribution to sustainable develop - emissions and energy consumption. While ment. conventional refrigerants have an average [email protected] The company was selected from 141 Global Warming Potential (GWP) of 1,300 entries from 24 EU and other candidate over a period of 100 years, the Ecocool To discuss editorial opportunities: countries. In order to qualify for the Euro - range have a GWP of less than three. Addi - [email protected] pean Business Awards, companies had to tionally, all units have active and passive succeed in national award schemes before energy conservation features that reduce To discuss advertising opportunities: being nominated by national award bodies. power consumption by up to 50% com - At the awards organised by the Greek pared to conventional models. [email protected] Association of Environmental Protection Companies, Frigoglass won the second or call: +44 (0)1202 842222 prize in the Product Award in the Sustain - able Development Category for its Ecocool www.softdrinksinternational.com Soft Drinks Internationa l – July 2010 PEOPLE 53

Ltd, the Kent-based company that intro - duced the flavoured water category to the UK. He joins at a time when Silver Spring is Human Resources pushing ahead with further innovations, including a successful re-launch of its Per - fectly Clear brand. European Metal Packaging (Empac) has APPOINTMENTS announced the appointment of ColepCCL Dr Kathy Ridgway has been appointed as and its representative, ColepCCL Packaging Technical Specialist for Flavour in RSSL's Division Managing Director Francisco Investigative Analysis department. Her PhD Rodrigues to the Empac Board of Directors. thesis was on 'Determination of trace con - ColepCCL is a leading European contract taminants in foods', and her expertise is well manufacturer of aerosol and liquid products recognised, having written papers and pre - and a leading supplier of packaging solutions. pared several book chapters on sample The appointment was confirmed at the preparation techniques, taints and off- Empac Annual General Meeting in Copen - flavours. hagen. Stable Micro Systems, global expert in Graham Packaging Company Inc of York texture analysis and materials testing, has Pennsylvania has announced that Peter announced the appointment of Dan Pearson Lennox has been appointed Executive Vice- as an Exports Sales Manager. He will be President and General Manager, Global Food responsible for supporting distributors and and Beverage, following Ashok Sudan's resig - customers and provide technical assistance nation. He previously served as the com - and training across Stable Micro Systems’ pany's Senior Vice-President, General product range of texture analysers and Clockwise from top Manager of Household Chemical and Auto - Volscan Profiler volume measuring instru - left: Dan Pearson, motive, Personal Care/Specialty and South mentation. Heather Howell, Dean America business units. Flavour and fragrance ingredient specialist, Taylor, Mike Butters, Veolia Water Solutions & Technologies, a Treatt USA, has appointed Douglas Rash as David Rook. world leader in water and wastewater serv - Vice-President Sales. Rash will spearhead ices, has announced three new key appoint - Treatt’s US sales operations across target ments: Mike Butters as the company’s new food and beverage, fragrance, cosmetics and Project Director, Ray Tillier as Municipal Busi - personal care markets. ness Development Manager and Kevin Campden BRI has announced that Lord has appointed Heather Howell as its first Dupres as Senior Proposals Manager. John Krebs was elected as President at its CteaO. A leader in workforce development, Leading UK specialist in water and effluent Annual General Meeting last week. He suc - talent attraction and branding, Heather treatment, Siltbuster Limited, has appointed ceeds The Lord Plumb of Coleshill who held Howell has 15 years experience as a strate - David Rook as its new Operations Manager. the title from 1998. Lord Krebs was formerly gic partner for Fortune 500 and Fortune In his new role, he will have responsibility for the Chair of the Food Standards Agency and 100 companies, both in Louisville and across the overall day-to-day operations of the is currently Principal of Jesus College the US. company’s fast moving equipment hire busi - Oxford. Dean Taylor has been appointed Opera - ness including health and safety, logistics, The American Rooibee Red Tea company tions Director at Silver Spring Soft Drinks engineering and service contracts.

Distinguished new course service promises to

MARGARET Lawson, Vice President of Sci - boost skills ence and Innovation, D.D. Williamson & Co Inc, has been selected as the winner of the EMPLOYERS and employees in the Scottish 2010 Calvert L. Willey Distinguished Service food and drink industry are being urged to Award by the Institute of Food Technologists, consider a new qualification aimed at tackling a not-for-profit international society with shortages in qualified food scientists and 22,000 members working in food science, technologists. technology and related professions. In August, Glasgow Metropolitan College The Calvert L. Willey Award is given yearly will become the first college in Scotland to to honour an individual who has provided offer the new Higher National Certificate continuing, meritorious and imaginative service (HNC) in Food Science and Technology, with to IFT. The award will be presented at IFT’s Margaret Lawson. the option to continue studying for a Higher Annual Meeting and Food Expo in Chicago National Diploma (HND) from August 2011. this month. food science organisations in these countries. The HND course has just been validated by From her earliest involvement as a student During her IFT presidency, Lawson focused the Scottish Qualifications Authority (SQA). member, Margaret Lawson has been an IFT on making IFT a global source of sound sci - The course is aimed at employees cur - leader, serving as IFT President (2005–2006) ence and encouraged a diversity of voices rently working in food and drink, as well as and volunteering for numerous roles on within the organisation. Lawson’s wide range school leavers, who want to progress into National, Division, and Section levels. She has of experience and her enthusiasm for the field roles such as food technology, new product been a global ambassador for IFT, meeting with of food science has made her a dynamic com - development, quality control, process food scientists in Japan, Cuba, China, Uruguay municator and a champion of the profession improvement and hygiene management and and Mexico to strengthen IFT’s alliances with worldwide. nutrition.

Soft Drinks Internationa l – July 2010 55

Events Diary

JULY 20th – 21st USA 31st – 03 NOV USA 14th – 160th CHINA IBWA Board of Directors & Pack Expo Propak China Committee meetings McCormick Place Shanghai New International Expo Centre Orlando Chicago Shanghia USA USA China www.bottledwater.org www.packexpo.com www.propakchina.com 22nd – 24th USA NOVEMBER 17th – 20th USA InterBev 8th – 10th GERMANY IFT10 – Annual Meeting and Food Expo Orange County Convention Center PETnology Europe McCormick Place Orlando Novotel Nuremberg Chicago USA Nuremberg www.interbev.com USA Germany www.am-fe.ift.org www.petnology.com 30th – 1st OCT UK Lunch! 22nd – 23rd CHINA GERMANY Old Billingsgate 10th – 12th 2010 China Juice Conference Brau Beviale London Jin Jiang International Hotel Messe Nuremberg UK Wuhan Nuremberg China www.lunchshow.co.uk Germany www.chinabeverage.org www.brau-beviale.de OCTOBER SOUTH AFRICA 25th – 27th 8th – 10th UK SPAIN Africa’s Big Seven / Drinktech Africa 16th – 18th Fi South America Hi & Ni Europe Gallagher Convention Centre Expo Center Norte IFEMA Feria de Madrid Johannesburg Sao Paulo Madrid South Africa Brazil Spain www.exhibitionsafrica.com www.fievents.com http://hieurope.ingredientsnetwork.com SEPTEMBER 17th – 21st FRANCE UK 5th – 7th UK SIAL 16th – 19th IMHX Speciality & Fine Food Fair Paris Nord Villepinte NEC Olympia Paris Birmingham London France UK UK www.sial.fr www.specialityandfinefoodsfairs.co.uk www.imhxonline.com 17th – 21st FRANCE INDIA 7th – 10th CHINA IPA 18th – 20th drink technology India China Brew & Beverage Paris Nord Villepinte China International Exhibition Center Bombay Exhibition Centre Paris Beijing India France China www.drinktec.com www.ipa-web.com www.chinabrew-beverage.com FRANCE INDIA 22nd – 25th VIETNAM 22nd – 23rd Emballage 8th – 11th Fi India Vietfood & Beverage + Propack Vietnam Paris Nord Villepinte Bombay Exhibition Centre Tan Binh Exhibition & Convention Center Paris Mumbai Ho Chi Minh City www.emballageweb.com India Vietnam www.fiindia.ingredientsnetwork.com www.foodexvietnam.com/en DECEMBER 2nd – 4th INDIA ITALY 13th – 15th USA 26th – 28th International Food & Drink Expo India International Dairy Show NUCE International Paragti Maidan Dallas Convention Center Milan Exhibition Centre New Delhi Dallas Milan India USA Italy www.indiafooddrinkexpo.com www.dairyshow.com www.nuce.pro 13th – 15th UAE 14th – 17th RUSSIA 27th – 03 NOV GERMANY Dubai Drink Technology Expo World Food Moscow K-2010 Dubia International Convention and Expo ZAO Expocentr Messe Düsseldorf Centre Moscow Düsseldorf Dubai Russia Germany UAE www.world-food.ru www.k-online.de www.drinkexpo.ae To include your trade event, send details to: [email protected] 56 FroM THE PAST Soft Drinks Internationa l – July 2010

soft drinks is being given a more 100 Years Ago disciplined character. Writes the chief of the division of drugs of the From the Mineral Water federal chemical bureau at Trade Journal of Washington: Quite a number of so-called soft July 1910 drinks now on the market contain both of the habit-forming agents, cocain and caffein. It is not A hint for Britain uncommon to find persons addict - In France, by a statute of 1823, the manu - ed to the use of medicated soft facture of artificial mineral waters and drinks. It is also a well-known fact their sale under the name of the genuine that many factory employees, ste - waters is permitted, provided they be so nographers, typewriters, and oth - marked and sold as not to be confused ers subject to mental or nervous with the natural waters. The statute strain, spend a large part of their requires that the name of the manufactur - earnings for drinks of this charac - er of the artificial water appear upon the ter. In passing it may be of interest package. If the natural spring has been to note that life insurance compa - exhausted the mutated beverage cannot nies are considering the status of be sold without the use of the world 'arti - soft-drink habitues as future risks. ficial!!' Various arguments have been The name 'Vichy' is common property advanced in justification of the in France! use of caffein and the extract of The United States courts have declared coca leaves, treated or otherwise, in that a man has a right to make an artificial and natural water, no wrong is done. soft drinks. It is well known that parents, water – say like Hunyadi Janos – in con - as a rule, withhold tea and coffee from formity with the chemical analysis of the American soft drinks: still more their children, but having no knowledge natural water, and has a right to sell it, warnings of the presence of cocain, caffein, or other provided he does nothing to mislead the The agitation by the American federal deleterious agents in soft drinks, they public into the belief that it is the natural authorities against the use of caffein and unwittingly permit their children to be water, or to confuse the identity of the the extract of coca leaves in American harmed by their use. Manufacturers of two. If the public is put in a position to drinks of this class, containing cocain, choose intelligently between the artificial have been successfully prosecuted. Sourced by Stewart Farr

high on the shelves or too low on the floor. for soft drinks had soared for the same rea - 50 Years Ago Put them right in front of the customer at son. It was, however, somewhat surprising eye level or on the counter; these are lines to read that another good summer like last From the Soft Drinks with a high impulse factor. year's would “push production well Trade Journal of beyond the 1959 record total of 22,300,000 Schweppes on US television gallons.” We imagine that more than one July 1960 Schweppes (USA) Ltd has produced a tele - company itself produced around that gal - vision commercial which stars lonage last year without the help of all the Commander Edward Whitehead and veter - other manufacturers. Sound advice to grocers an English actors Reginald Denny and Then the National Newsagent , in an arti - The following sound advice to independ - Melville Cooper. The new film is a mild cle dealing with the rocketing sales of soft ent grocers was contained in an editorial spoof, taking place in a conservative drinks, quoted, “for the record,” the 1959 featured in The Grocers' Gazette last English club. Commander Whitehead is no soft drinks production figures. month. We fully endorse the comments stranger to television in the States, but for Unfortunately, three noughts were omitted made and hope that they will result in Reginald Denny and Melville Cooper it is from each figure quoted so that total output improved displays of soft drinks in the the first appearance in a television com - in terms of ready-to-drink gallonage, for smaller grocery establishment. mercial. example, was shown as 421,312 gallons Show to Sell Also filmed was a commercial whose instead of 421,312,000 gallons. But what Big money is being spent by the manu - setting on the Paris Orient Express is remi - are a few noughts between friends, any - facturers of soft drinks and 'health' drinks niscent of an old Alfred Hitchcock thriller. way? by way of advertising and promotional However, the action is more relaxed, with material, but there are many grocers who Commander Whitehead explaining the Is styrene the carton answer? do not take full advantage of all this public - qualities of Schweppes in halting French Kia-Ora squashes have recently appeared ity. to a beautiful Continental lady who turns in a new and improved type of carton-con - For a long time, the multiples in particu - out to speak perfect English. tainer. Instead of the usual wax-coated lar have cashed in on a trade that is no type, a transparent polystyrene carton is longer subject to marked seasonal fluctua - Strange figures being used. Apart from the fact that the car - tions. People are now regularly taking Some strange figures appeared in the press tons are more crush-proof – an important home soft drinks of one kind or another, last month purporting to refer to soft drinks factor in cinemas – there are the advan - and it is time the independent grocer output. tages that the product can be seen through secured his proper share of the market. The London Evening Standard pub - the container and that there is a longer Colourful lines like these lend them - lished on their City page two interesting shelf life, the hazard of package off-tastes selves to display; they are almost a 'natural' graphs showing how the demand for con - being reduced to nil, while the fresh fruit for effective presentation, yet in many fectionery had dropped in 1959 due to the flavour is conserved for an appreciable shops one finds them stacked either too good summer weather while the demand longer period. I Soft Drinks Internationa l – July 2010 57

A focus on equipment and services INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED

Record earnings Logicolor-ful HALMA plc the leading global safety, ASTELL, the leading autoclave and health and sensor technology group, sterilizer manufacturers, are now fitting with 35 worldwide subsidiaries, has their world class LogiColor controller to announced record results with profits all their autoclaves. up 9% to £86million and revenue rising The Astell LogiColor controller by 1% to £459million. The company provides the precision, accuracy and plans to augment its organic growth flexibility that are essential in today's efforts through acquisition of most demanding laboratory complementary technology companies environments. The integral PLC and has £100million earmarked for combines with a variety of analogue and acquisitions. digital input/output modules to provide a Halma’s fluid technology companies range of standard features including make critical components such as cycle selection, cycle progress, pumps, valves, probes, connectors and temperature and pressure displays, timed tubing used for demanding fluid start and auto start facilities, timed safety Halma plc handling applications. The company's Astell Scientific Ltd valve testing and fault display. 217 Kingsbury Road ultraviolet light (UV) water disinfection Powerscroft Road The operator interface is a full colour London NW9 9HP, UK systems are helping the Silver Spring Sidcup Kent DA14 5DT, UK touch screen with a multi-lingual, icon Mineral Water Company in Folkestone, based operating system. The control Tel: +44 (0)20 8511 1823 UK, ensure that its bottled water and Tel: +44 (0) 208 309 2024 software has been developed by email: [email protected] soft drink products are free from Astell's in-house design team, based on microbial contamination. email: [email protected] the company’s 80 years experience in www.halma.com www.astell.com autoclave manufacture. Single trip discharge Sleeves on target EYE catching sleeves from CCL FLEXICON (Europe) Ltd has introduced Decorative Sleeves are playing a key to its portfolio of bulk bag dischargers a role in the marketing and brand dedicated option for processors or positioning of the Target Energy Shots movers of bulk solids who receive raw range of drinks, creating the right material in flat bottomed, single trip, image for each drink, whether it be bulk bags. It incorporates a receiving 'Gorgeous', 'Urban' or 'Fuel'. hopper with a centrally mounted, The sleeves are UV Flexo printed in pyramid shaped cutter, designed to be up to eight colours on 50mym PVC. quick, simple and cost effective. The all over coverage provides ample Using a fork lift truck or cruciform space for the strong colours and eye- attached to an electric hoist, an operator catching graphics that create the positions the bag onto the discharge individual identity for each brand. The frame above the pyramid-shaped cutter. use of a shrink sleeve also maximises As it is lowered onto a dust confining, the surface area available for both Flexicon (Europe) Ltd thick rubber membrane on all four sides CCL Decorative Sleeves decoration and the requisite consumer 89 Lower Herne Road of the hopper, the four-bladed cutter Rollesby Road, Hardwick Industrial Estate information. In addition, for consumer Herne Bay, Kent CT6 7PH, UK splits the bag, bottom dead centre, King’s Lynn, Norfolk PE30 4LS, UK reassurance and product safety, the enabling material to be gravity fed into sleeve incorporates a tamper-evident Tel: +44 (0) 1227 374710 the hopper via a 35mm square mesh to Tel: +44 (0) 1553 769319 feature. email: [email protected] filter any loose paper or foreign bodies. email: [email protected] www.flexicon.co.uk www.decorativesleeves.co.uk Amino acid analyzers Weigh batch combo BIOCHROM has launched the Biochrom FLEXICON (Europe) Ltd has announced 30+ Series of amino acid analyzers - the a combination Bulk Bag and Manual gold standard in dedicated amino acid Dump Batching System that weighs analysis. Based on ion exchange bulk materials discharged from bulk chromatography with post-column bags and/or manually dumped from derivatization of samples using sacks, boxes and other containers, then ninhydrin, these instruments accurately empties the batch into mobile storage identify and quantify free amino acids, bins. It comprises a bulk bag unloading as well as the amino acid composition frame, two hoppers and two flexible of proteins and peptides. Specific screw conveyors. applications include nutrition and The flexible screw conveyors load compositional analysis in beverages. the first ingredient into the central The new Biochrom 30+ Series offer weigh hopper at maximum feed rate. rapid protocols that increase sample Load cells supporting the hopper throughput by cutting analysis time transmit weight gain information to the Biochrom Ltd compared with standard protocols. The Flexicon (Europe) Ltd automated controller that changes the 22 Cambridge Science Park instrument is PC-operated, with the 89 Lower Herne Road feed rate to dribble prior to reaching the Cambridge CB4 0FJ, UK user-friendly software controlling all Herne Bay, Kent CT6 7PH, UK target weight. Similarly, the controller functions. Advanced fluidics and robust starts and stops the second conveyor to Tel: +44 (0) 1223 423723 hardware mean easy maintenance for Tel: +44 (0) 1227 374710 load the second ingredient into the email: [email protected] users, backed by the reassurance of email: [email protected] weigh hopper and then activates its Biochrom’s dedicated service and slide gate valve to discharge the batch. www.biochrom.co.uk support team. www.flexicon.co.uk 58 Buyers’ Guide Soft Drinks Internationa l – July 2010

COLOURS – CARAMEL Closures Reach buyers around the globe

– In print and on line

email: advertising @softdrinksinternational.com or calll: +44 (0)1202 842222

Ingredients Claremont Ingredients Limited Unit 2B, Aspect Court Silverdale Enterprise Park BEVERAGE INNOVATION Newcastle-under-Lyme ST5 6SS, UK tel: +44 (0)1782 623883 fax: +44 (0)1782 623773 email: [email protected] web: www.claremont-ingredients.co.uk

Contract Bottling DÖHLERGROUP Riedstrasse 7-9 64295 Darmstadt Germany COLOURS – NATURAL Phone +49 6151 306-0 DÖHLERGROUP Fax +49 6151 306-278 Delivering Your Imagination. Riedstrasse 7-9 Colouring Foodstuffs & Natural Colours www.doehler.com 64295 Darmstadt [email protected] Germany Phone +49 6151 306-0 Fax +49 6151 306-278 www.doehler.com [email protected]

Sensient Food Colors Germany GmbH Geesthachter Str. 101 - 105 Flooring 21502 Geesthacht Tel. +49 (0) 4152-8000 0 | Fax -5479 [email protected] www.sensient-fce.com

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ESSENCE & FLAVOURS =ZgZÉhi]Z hdaji^dc### # NATURAL COLOURS # EXTRACTS #FLAVOURS lll#XdcgZc#Xdb # EMULSIONS #ESSENCES (For soft drinks) #AROMAS

Contact Sales Bell Flavors & Fragrances #EMULSIONS/CLOUDS Kanegrade Ltd Schimmelstrasse 1, Ingredients House The SDI Buyers’ Guide 04205 Leipzig (Miltitz), Germany Contact Sales Caxton Way Kanegrade Ltd is also available on line – Stevenage, Herts SG1 2DF Tel.: +49-0)341-94510 Ingredients House visit: England Fax: +49-(0)341-9411669 Caxton Way e-mail: [email protected] Stevenage, Herts SG1 2DF www.sofrinksinternational Tel: +44 (0)1438 742242 England Fax: +44 (0)1438 742311 Tel: +44 (0)1438 742242 Email: info @kanegrade.com Product information and Fax: +44 (0)1438 742311 Website: www.kanegrade.com sample requests at: Email: info @kanegrade.com Web: www.bell-europe.com Website: www.kanegrade.com Soft Drinks Internationa l – July 2010 Buyers’ Guide 59 ESSENCE & FLAVOURS – cont. FRUIT JUICE BLENDS Labelling

LABELLING MACHINERY

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BeverageBevereraage CentrCentree of Excellence:Excellence: The one stop shop for Amsterdam,Amsterdam, TheThe NetherlandsNetherlands wwwwww.kerry.com.k.kererrryy .com container processing

FRUIT JUICE CONCENTRATE AND EXTRACTS High Speed sleeving applicators, full body/partial body/tamper evident and special promotions. High speed pressure sensitive “no look label” labelling applications, full wrap, front, back & neck etc. Spray coating, Specialist glass container finishing Contract packing, Multi-packing, Cluster packing, DÖHLERGROUP Add on promotional packing, Quality re-pack and Riedstrasse 7-9 specialist developments 64295 Darmstadt Tel: 01924 896975 Fax: 01924 895373 Germany Email: [email protected] Phone +49 6151 306-0 Bottleworks, Unit 19 Imex Business Centre, Ripley Drive, Normanton, West Yorkshire WF6 1QT Fax +49 6151 306-278 www.doehler.com [email protected] Plant & Machinery

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FILTER SYSTEMS # FRUIT JUICE CONCENTRATES (Citrus, Tropical & Red) # NATURAL COLOURS & EXTRACTS # FRUIT AROMA/ESTERS E Begerow GmbH & Co # BOTANICAL EXTRACTS An den Naheweisen 24 55450 Langenlonsheim, Germany (e.g. Kola, Guarana, etc.) Phone (+49) 6704 204 0 Contact Sales FRUIT JUICE CONCENTRATES Fax (+49) 6704 204 121 Kanegrade Ltd Citrus, Tropical and Red SWEETENERS – ASPARTAME http://www.begerow.com Ingredients House e-mail:[email protected] Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: info @kanegrade.com Website: www.kanegrade.com

Domnick Hunter DÖHLERGROUP Riedstrasse 7-9 Durham Road, 64295 Darmstadt Birtley, Co. Durham DH3 2SF www.softdrinksinternational.com Germany Phone: 0191 410 5121 Phone +49 6151 306-0 Fax: 0191 410 5312 Fax +49 6151 306-278 E-mail: www.doehler.com [email protected] [email protected] Website: www.domnickhunter.com FAX BACK !+44 (0)1202 848494 Soft Drinks International POST BACK! PO Box 4173, Wimborne BH21 1YX United Kingdom EMAIL [email protected] - NEW SUBSCRIBER OFFER - Receive 15 monthly issues with your first annual subscription Soft Drinks International has been reporting on all aspects of the global non-alcoholic beverage industry for more than 100 years and is read each month in more than 100 countries. From conception and design, through ingredients, processing, packaging, marketing and distribution, SDI will keep you up to date with industry trends and developments around the world. To subscribe, simply complete and return this form with payment.

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Process equipment (tanks, filters, premix…) Preform injection PET Blow moulders (SIDEL, ADS, Krones…) PET bottling lines Glass bottling lines WALL ART USED EQUIPMENT FOR THE BEVERAGE INDUSTRIES Tel. +33 320 93 66 71 Fax: +33 320 92 80 74 www.wallart.fr [email protected] THINK HEALTHY. THINK DÖHLER.

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DÖHLERGROUP · Riedstrasse · 64295 Darmstadt · Germany · [email protected] · www.doehler.com · Phone + 49 6151 306-0 DÖHLER (UK) LIMITED · 1a Opal Court, Opal Drive, Fox Milne · Milton Keynes, MK15 0DF · United Kingdom · [email protected] · Phone +44 870 870 9737 Soft Drinks Internationa l JULY 2010