DOCSLIB.ORG

The Commercial Market Strategies Project: Final Report 1998-2004

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Commercial Market Strategies Project: Final Report 1998-2004 The Commercial Market Strategies Project Final Report 1998–2004 The CMS Project, in partnership with the private and commercial sector, contributes to improved health by increasing the use of quality family planning and other health products and services. The Commercial Market Strategies Project Final Report Robert Bonardi Ruth Berg, PhD Susan Mitchell COMMERCIAL MARKET STRATEGIES ACKNOWLEDGMENTS services through the private sector. From 1998 to Commercial Market Strategies (CMS) is the Many thanks to the entire CMS team, who 2004, CMS worked in 29 countries to develop flagship private-sector project of USAID’s Office contributed to the success of the project’s and implement a wide range of country of Population and Reproductive Health. The CMS programs, special projects and initiatives, and programs, technical assistance projects, new project, in partnership with the private sector, research activities. We also wish to acknowledge initiatives, and global research — all with the aim works to improve health by increasing the use of the guidance and support of USAID’s Private- and of expanding access of family planning products quality family planning and other health products Commercial-Sector Team at the Office of and services through commercial approaches and and services. Population and Reproductive Health, comprising private-sector partnerships. The CMS Final Report Susan Wright (Cognizant Technical Officer) and provides a comprehensive examination of the Shyami deSilva, Maggie Farrell, and Barbara Addy technical strategies, accomplishments, results, and (Senior Technical Advisors). In addition, this report lessons learned from the project’s programs and was made possible with the oversight and activities. A major finding is that commercial nurturing provided by Christine Prefontaine, organizations are a key resource for donors and In partnership with: CMS’s Communications Manager, and the development projects in accomplishing health Abt Associates, Inc. editorial assistance of Rosemarie Phillips. sector objectives, particularly for family planning Population Services International and reproductive health care. CMS programs involved partnerships with the private sector in a PHOTO CREDITS broad range of countries (including India, Morocco, Jordan, Senegal, Uganda, Ghana, THIS PUBLICATION FINANCED BY USAID Cover text Detail from a Goli ke Hamjoli Madagascar, Nepal, Nicaragua, and the This publication was made possible advertisement in Northern India. Between 1999 Philippines), which resulted in improved access to, through support provided by the and 2002, CMS’s Goli ke Hamjoli (Friends of the and quality of, family planning products and Bureau of Global Health, Office of Pill) campaign increased the use of low-dose oral services. Through these programs, CMS provided Population and Reproductive contraceptives among young urban women. Sales consumers with valuable information about, and Health, United States Agency for of all commercially available oral contraceptive access to, essential health products, such as International Development (USAID) under the brands increased by 42 percent, and surveys modern contraceptives, oral rehydration therapies, terms of Contract No. HRN-C-00-98-00039-00. revealed positive changes in attitude and insecticide-treated malaria nets, treatment kits for The views and opinions of authors expressed knowledge among both providers and consumers. sexually transmitted infections, and voluntary herein do not necessarily state or reflect those of Page 1 Curt Carnemark/World Bank. testing and counseling services for HIV/AIDS. This USAID or the US Government. Page 13 © Guy Mansfield/Panos Pictures. report also provides detailed information on the Page 45 © CMS/Frank Feeley. Julius, the various technical strategies used by CMS, CMS/Health Partners Marketing Coordinator in including social marketing, support for provider ADDITIONAL COPIES Uganda’s Gulu district, talks to members of a networks, health financing, sustainability for rock-breaking co-op who have joined the Commercial Market Strategies Project health care non-governmental organizations, community health plan. 1001 G Street NW, Suite 400W corporate social responsibility, and policy. Washington, DC 20001-4545 Page 59 Youth in Jamaica, courtesy of the Pan American Health Organization. Page 67 © Jeremy Horner/Panos Pictures. Tel: (202) 220-2150 KEY WORDS E-mail: [email protected] People peer out the window of their highland home in Fianarantsoa, Madagascar. Commercial Market Strategies, CMS, USAID, Page 77 CMS/Elizabeth Gardiner. A drama population, private sector, commercial sector, family planning, contraceptives, reproductive DOWNLOAD performance raises awareness about the dangers of unsanitary birth practices and promotes CMS’s health, public-private partnerships, social Download copies of CMS publications at: New Maama clean-delivery kit. In addition to marketing, sustainability, private providers, www.cmsproject.com. brand-specific advertising for its social marketing provider networks, social franchising, corporate products, the CMS project develops behavior social responsibility, policy, health financing. change communications activities like this ABOUT THE AUTHORS community drama. All of the authors are CMS project staff. Robert RECOMMENDED CITATION Bonardi is the Project Director; Ruth Berg is Bonardi, R; R Berg; and S Michell. 2004. Director of Research, Monitoring, and Evaluation; ABSTRACT Commercial Market Strategies Project Final and Susan Mitchell is Director of Country The Commercial Market Strategies (CMS) project Report. Washington, DC: USAID/Commercial Programs. was the flagship private-sector project of USAID’s Market Strategies Project. Office of Population and Reproductive Health (G/PRH). CMS was designed to increase the use of family planning and other health products and ii The Commercial Market Strategies Project Final Report September 2004 CONTENTS Abbreviations and Acronyms ....................................v 1 Introduction .............................................................1 Purpose of the CMS Project .......................................2 Results Framework.....................................................3 Technical Strategies....................................................4 The CMS Portfolio of Program Activities.....................9 2 Country Programs: Achievements and Results........13 Madagascar: Private Distribution of Contraceptives..14 Senegal: NGO-Based Social Marketing .....................17 Morocco: Social Marketing Through Commercial Partnerships .............................................................20 Uganda: Integrated Private-Sector Program..............23 India: Integrated Behavior Change Campaign...........28 Nepal: Provider Networks.........................................31 Nicaragua: Integrated Clinic Network.......................34 Ghana: NGO and Corporate Programs.....................37 The Philippines: Contraceptive Security and Private-Sector Strategies....................................41 3 Technical Assistance Projects ..................................45 Technical Assistance to NGOs...................................46 Contraceptive Security Assessments .........................49 Summa Loans to Private Providers............................51 Health Financing ......................................................53 Corporate Partnerships.............................................54 iii Contents 4 Findings From CMS Global and MAPS Technical Research.................................................59 Contraceptive Security.............................................60 1 Countries where the CMS project worked, 1998 to 2004 ........................................................10 Health Financing .....................................................61 2 Countries with CMS country programs Behavior Change Communications and Social Marketing .....................................................61 and technical assistance initiatives (funded by USAID Missions) ...................................11 Youth......................................................................63 3 Countries with CMS core-funded initiatives............11 Corporate Social Responsibility ................................63 4 Countries with Summa Foundation loans...............11 5 Lessons Learned.....................................................67 Social Marketing......................................................68 5 Nine CMS countries that demonstrate the project’s technical breadth and strategic Private Providers ......................................................70 synergies................................................................15 NGO Sustainability...................................................71 Health Financing......................................................71 Corporate Social Responsibility ................................73 Improving the Policy Environment............................73 References .............................................................77 FIGURES 1 The CMS project results framework ........................5 2 Protector, Pilplan, and Confiance CYPs (in thousands) .......................................................17 3 Morocco: Sales of Kinat Al Hilal oral contraceptives, 1992 to 2003 ...............................21 4 Uganda: Sales of SmartNets, 2000 to 2003 ..........27 5 (a–c) Uganda: Likelihood of using contraception, by whether respondent recalled CMS ad, 2002.....28 6 Nepal: Average daily client flow ............................34
Load more

Recommended publications
  • Review of Procurement Management Capacity of the Social Marketing Company, Bangladesh
    Review of Procurement Management Capacity of the Social Marketing Company, Bangladesh Raj Gonsalkorale August 2010 Strengthening Pharmaceutical Systems Center for Pharmaceutical Management Management Sciences for Health 4301 N. Fairfax Drive, Suite 400 Arlington, VA 22203 USA Phone: 703.524.6575 Fax: 703.524.7898 E-mail: [email protected] Review of Procurement Management Capacity of the Social Marketing Company of Bangladesh This report is made possible by the generous support of the American people through the U.S. Agency for International Development (USAID), under the terms of cooperative agreement number GHN-A-00-07-00002-00. The contents are the responsibility of Management Sciences for Health and do not necessarily reflect the views of USAID or the United States Government. About SPS The Strengthening Pharmaceutical Systems (SPS) Program strives to build capacity within developing countries to effectively manage all aspects of pharmaceutical systems and services. SPS focuses on improving governance in the pharmaceutical sector, strengthening pharmaceutical management systems and financing mechanisms, containing antimicrobial resistance, and enhancing access to and appropriate use of medicines. Recommended Citation This report may be reproduced if credit is given to SPS. Please use the following citation. Gonsalkorale, R. 2010. Review of Procurement Management Capacity of the Social Marketing Company, Bangladesh. Submitted to the U.S. Agency for International Development by the Strengthening Pharmaceutical Systems (SPS) Program. Arlington, VA: Management Sciences for Health. Strengthening Pharmaceutical Systems Center for Pharmaceutical Management Management Sciences for Health 4301 North Fairfax Drive, Suite 400 Arlington, VA 22203 USA Telephone: 703.524.6575 Fax: 703.524.7898 E-mail: [email protected] Web: www.msh.org/sps ii CONTENTS Acronyms and Abbreviations ...................................................................................................
    [Show full text]
  • Sexually Transmitted Disease
    • P b -A:B, f\j ~ Sq ~­ • Cf2-.5?-r:; • • • AIDJeAP • • 1996 • ANNUAL • • REPORT • • • • • • • • • • • Project 936-5972.3 1-4692046 Iii"., Contract HRN-5972-C-00-400 1-00 ~ • The AIDS Control and Prevention (AIDSCAP) Project, implemented by Family Health • International, is funded by the United States Agency for International Development. '11'ii'; • • • • • TABLE OF CONTENTS • AI DSCAP • Acronyms/ Abbreviations ................................................................................................................................................................................................... 1 • Introduction: Summary of Activities ........................................................................................................................................................... 5 • Summary of Country Accomplishments: Africa ............................................................................................................... 15 • Africa Regional Overview ......................................................................................................................................................................... 17 • Priority Countries in Africa .......................................................................................................................................................................................... 23 Cameroon ..................................................................................................................................................................................................................................
    [Show full text]
  • Marketing Essentials Short Cases
    CAPON’S Marketing Essentials Short Cases www.wessexlearning.com 2 SECTIONCAPON’S MARKETING1 MARKETING ESSENTIALS AND THE • FIRM INSTRUCTOR'S MANUAL Capon’s Marketing Essentials SECTION 1: MARKETING AND THE FIRM CHAPTER 1 Introduction to Managing Marketing CHAPTER 2 The Value of Customers SECTION 2: FUNDAMENTAL INSIGHTS FOR STRATEGIC MARKETING CHAPTER 5 TRANSITION CHAPTER 3 CHAPTER 4 Insight about TO STRATEGIC Market Insight Customer Insight Competitors, Company, MARKETING Complementers SECTION 3: STRATEGIC MARKETING IMPERATIVE 1 IMPERATIVE 2 Determine, Recommend Which Markets to Address Identify, Target Market Segments CHAPTER 6 CHAPTER 7 Identifying, Choosing Opportunities Market Segmentation, Targeting IMPERATIVE 3 Set Strategic Direction, Positioning CHAPTER 8 CHAPTER 9 CHAPTER 10 Market Strategy – Integrating Firm Managing through the Life Cycle Managing Brands Efforts for Marketing Success SECTION 4: IMPLEMENTING THE MARKET STRATEGY IMPERATIVE 4 Design the Market Offer Part A: Providing Customer Value CHAPTER 12 CHAPTER 11 CHAPTER 13 Managing Services, Managing the Product Line Developing New Products Customer Service Part B: Communicating Customer Value CHAPTER 14 CHAPTER 15 CHAPTER 16 Integrated Marketing Mass Communications, Directing, Managing Communications Digital Marketing Field Sales Efforts Part C: Delivering Customer Value Part D: Getting Paid for Customer Value CHAPTER 17 CHAPTER 18 Distribution, Retailing, Wholesaling Critical Underpinnings of Pricing Decisions IMPERATIVE 5 IMPERATIVE 6 Secure Support from Other Functions Monitor, Control Execution/Performance CHAPTER 19 CHAPTER 20 Ensuring the Firm Implements Monitoring, Controlling the Market Offer as Planned Firm Performance, Functioning Table of Contents 1. Sonik CD .................................4 13. Newlines Airways .........................16 (Chapter 2) (Chapters 7, 8) 2. ICI Fibres Ltd ..............................4 14. Madison Industries ........................17 (Chapters 4, 8, 16) (Chapter 16) 3.
    [Show full text]
  • The World Bank Public Disclosure Authorized
    Documentof The World Bank Public Disclosure Authorized Report No. 12348-CM STAFF APPRAISAL REPORT Public Disclosure Authorized REPUBLICOF CAMEROON HEALTH, FERTILITY AND NUTRITION PROJECT FEBRUARY7, 1995 Public Disclosure Authorized Public Disclosure Authorized Population and Human ResourcesDivision Central Africa and Indian Ocean Department Africa Region CURRENCY EOUIVALENTS The rate of CFA francs 572 to the US dollar was used for cost projections as of late January 1994 The CFA franc (CFAF) is tied to the French franc (FF) in the ratio of FF I to CFAF 100 WEIGHTS AND MEASURES Metric System ABBREVIATIONS AND ACRONYMS AIDS Acquired Immune Deficiency Syndrome CAPP Centrale d'approvisionnementspharmaccutiques provinciale CHU Centre hospitalier universitaire CFA Communaute financiere africaine CHS Catholic Health Services CHW Community Health Worker CIM Centre d'instruction medicale de Maroua CPR Contraceptive Prevalence Rate CSD Centre de sante developpd CSE Centre de sante elementaire CUSS Centre universitaire des sciences de la sante CY Calendar Year DAG Direction des affaires generales DCF District Clinical Facility DEPS Direction des etudes de la planification et de la statistique DHS Demographic Health Survey DMH Direction de la medecine hospitaliere DMPR Direction de la medecine prdventive et rurale DP Directorate of Planning of the Ministry of Economy and Finance DPH Direction de la pharmacie DPS Delegue provincial de la sante DSFM Direction de la sante familiale et mentale ED Essential generic drugs EU European Union ERC Economic
    [Show full text]
  • A Chat with a Founding Father: an Interview with Phil Harvey
    Interview Social Marketing Quarterly 2014, Vol. 20(3) 186-194 ª The Author(s) 2014 A Chat With a Founding Father: Reprints and permission: sagepub.com/journalsPermissions.nav An Interview With Phil Harvey DOI: 10.1177/1524500414547310 smq.sagepub.com Sameer Deshpande1 and Lynne Doner Lotenberg2 Interviewers: Sameer Deshpande (SD) and Lynne Doner Lotenberg (LDL). SD: After a long and illustrious career, we wanted to mark the occasion of your retirement from social marketing by hearing your views on what you’ve accomplished and on social marketing in general. PH: I’m delighted and ready to discuss one of my favorite topics. Becoming a Social Marketer SD: What was the first social marketing project you worked on? Did you think of it as social marketing or something else? PH: First, we need to clarify one very basic point that is relevant to any question going forward. And that is the fundamental difference between the two kinds of social marketing. My life and career has been devoted almost entirely to the social marketing of contraceptives and occa- sionally other products, which has become a major way of doing business and providing products and services in developing countries. It is the provision and sale of socially useful products rather than ideas. Social marketing in the industrialized world is a completely different animal. The social marketing in the United States, and very notably in Australia and in Canada, consists of mass media dissemination of messages which aim to change behavior—most conspicuously smoking behavior, but in Australia a long list of things, from staying out in the sun too long, to driving when you’re sleepy—that will make life better and safer for people if they heed that message.
    [Show full text]
  • Clinical Social Franchising an Annual Compendium of Programs, 2009
    Clinical Social Franchising An Annual Compendium of Programs, 2009 THE GLOBAL HEALTH GROUP UNIVERSITY OF CALIFORNIA, SAN FRANCISCO Clinical Social Franchising An Annual Compendium of Programs, 2009 THE GLOBAL HEALTH GROUP UNIVERSITY OF CALIFORNIA, SAN FRANCISCO Copyright © 2009 The Global Health Group The Global Health Group Global Health Sciences University of California, San Francisco 50 Beale Street, Suite 1200 San Francisco, CA 94105 Email: [email protected] Website: globalhealthsciences.ucsf.edu/ghg Ordering Information Electronic download: This publication is available for electronic download at globalhealthsciences.ucsf.edu/ghg. Print copies: Limited print copies are available from the Global Health Group. To request a copy, please send an email to [email protected]. Information will be updated over time and published online at globalhealthsciences.ucsf.edu/ghg. Recommended Citation Montagu, D., et al. (2009). Clinical Social Franchising: An Annual Compendium of Programs, 2009. San Francisco: The Global Health Group, Global Health Sciences, University of California San Francisco. Produced in the United States of America First Edition, May 2009 This is an open-access document distributed under the terms of the Creative Commons Attribution-Noncommercial License, which permits any noncommercial use, distribu- tion, and reproduction in any medium, provided the original author and source are credited. This document is a product of the Global Health Group at the University of California, San Francisco. The information contained herein was provided by individual franchise programs and was not independently verified. This document is intended to serve as a guide, and the interpretation and use of the information is the responsibility of the reader.
    [Show full text]
  • HIV/AIDS Prevention and Control in Rural Development Enclaves Project
    Report and Recommendation of the President to the Board of Directors Project Number 39033 March 2006 Proposed Asian Development Fund Grant Papua New Guinea: HIV/AIDS Prevention and Control in Rural Development Enclaves Project CURRENCY EQUIVALENTS (as of 20 March 2006) Currency Unit – kina (K) K1.00 = $3.00 $1.00 = K0.33 ABBREVIATIONS ADB – Asian Development Bank ARV – antiretroviral AusAID – Australian Agency for International Development CCM – Country Coordinating Mechanism (of the Global Fund) FBO – faith-based organization Global Fund – Global Fund to Fight AIDS, Tuberculosis and Malaria HSDP – Health Sector Development Program HSIP – Health Sector Improvement Program M&E – monitoring and evaluation MOA – memorandum of agreement MTDS – Medium-Term Development Strategy 2005–2010 NAC – National AIDS Council NACS – National AIDS Council Secretariat NDOH – National Department of Health NGO – nongovernment organization NHASP – National HIV/AIDS Support Project NRI – National Research Institute NSP – National Strategic Plan on HIV/AIDS 2004–2008 NZAID – New Zealand Agency for International Development PMGH – Port Moresby General Hospital PNG – Papua New Guinea SOE – statement of expenditures STI – sexually transmitted infection SWAp – sector-wide approach TA – technical assistance TB – tuberculosis UNAIDS – Joint United Nations Programme on HIV/AIDS VCT – voluntary counseling and testing WHO – World Health Organization NOTES (i) The fiscal year (FY) of the Government of Papua New Guinea and its agencies ends on 31 December. In this report FY before a calendar year, e.g., “FY 2006”, denotes the fiscal year. (ii) In this report, "$" refers to US dollars. Vice President C. L. Greenwood, Operations Group 2 Director General P. Erquiaga, Pacific Department (PARD) Director I.
    [Show full text]
  • Social Marketing: Leveraging the Private Sector to Improve Contraceptive Access, Choice, and Use
    Social Marketing: Leveraging the private sector to improve contraceptive access, choice, and use What is the proven high-impact practice in family planning service delivery? Support distribution of a wide range of contraceptive methods and promotion of healthy family planning behaviors through social marketing. Background “Social marketing has models and Social marketing in family concepts and ideas ready-made that we planning programs makes can apply to social problems.” contraceptive products accessible —Bill Novelli (Social Marketing Pioneer) and affordable through private- sector outlets, such as pharmacies and shops, while using Improving market segmentation: The Vision commercial marketing techniques Figure 1. Improving Market Segmentation to achieve specific behavioral goals. Through Social Marketing Social marketers combine product, Percent of the Population price, place (distribution), and Commercial Sector promotion—often referred to as the “4Ps” or the “marketing Social Marketing mix”—to maximize use of specific health products among targeted Level of income population groups. Public Sector There is a wide range of social marketing models to draw on; the choice of model depends on program goals, the country Source: Adapted from Barnes et al., 2009 context, the level of investment, and time frame.1 As Figure 1 illustrates, social marketing is designed to fill the “gap in the middle,” reaching those not served with free programs from the public sector or with high-priced commercial products targeted to the wealthiest segments. In reality, social marketing programs can be designed to also reach the poor, if product prices are subsidized sufficiently. Conversely, when subsidized social marketing programs are ineffectively targeted, they can crowd out commercial brands.
    [Show full text]
  • PBAAJ613.Pdf
    TABLE OF CONTENTS Page EXECUTIVE SUMMARY.. .. .................... ... ............ .. .. ................ ... .. ......... ................... iv A. INTRODUCTION.. ... ......... .. ................... .... .. ............. ............... ............ .. ......... l 13. PROJECT RESUL,TS ... .. .......... ...... ................... ..... .. ... ... ... ....... ........... .. ...... ..... 2. Bl. IR l INCREASED AVAILABILITY AND REACH OF COMMODITY..... .... .......... ... ... ... 2 Bl.l INCREASED SALES AND DISTRIBUTION BY PRIVATE SECTOR NETWORKS. .... 2 B 1.2. EXP ANDED PRIVATE SECTOR NETWORK. ............................... .. ... ............ .. .. 9 B2. IR 2: IMPROVING KNOWLEDGE AND HEALTHY BEHAVIORS.. .. .. .. ......................... 11 B2. l IMPROVED HEAL TH COMMUNICATION ACTIVITIES . ... 11 B2. l. l NOTUN DIN COMMUNITY MOBILIZATION PROGRAM...... .. .......... .... ..... 11 B2.l.l.l ACTMTIES THROUGH IPC AND GROUP MEETINGS.... .................. 12 B2.1. l .2 ENGAGING WOMEN AS ENTREPRENEURS AND EFFECTIVE BEHAVIORAL CHANGE AGENTS... .......... ........ ........... ........................... 17 B2.l.l.3 ACTIVITIES THROUGH OTHER COMMUNICATION CHANNELS........ 19 B2.1.1.4 PROGRAM PLANNING AND PERFORMANCE REVIEW MEETING . .. 21 B2.1.2 MASS MEDIA CAMPAIGN. .................... ........... .. .......... ................. ..... 22 B3. IR3: IMPROVE AND SUSTAIN PROGRAM QUALITY ........................................ ......... 22 B3.l INCREASED TRAINING AND REFERRALS............................................ ......... 22 B3.1.1 BLUE STARPROGRAM.............................
    [Show full text]
  • Can Medicine-Sellers in Pharmacies of Urban Bangladesh Meet the Needs of Clients with STD?
    Can Medicine-sellers in Pharmacies of urban Bangladesh meet the needs of Clients with STD? Saifur Rahman, M.B.B.S., M.P.H. Mohsin U. Ahmed, M.B.B.S., M.Sc. Barket-e-Khuda, M.A., Ph.D. Introduction As the new millennium approaches, over 33 million people are estimated to be living with HIV, while about 14 million are estimated to die due to HIV/AIDS (Health Dev., 1998). Bangladesh is at a pre-epidemic stage of AIDS with a strong potential for the spread of HIV because of its close proximity to the Asian AIDS epicenter, and its location at the crossroads of South-Asian migration and mobility. With the emergence of HIV infection, prevention and management of sexually transmitted diseases (STDs) have become an urgent issue, as many of the STDs are co-factors for HIV transmission. The World Health Organization estimates that during 1995, at least 333 million new cases of curable STDs in adults occurred globally and an estimated 150 million of these were in the ten countries of South-East Asia. For several decades, STDs have been ranked among the top five diseases for which adults in the developing countries seek healthcare services (WHO, 1992). In many developing countries, the first encounter for treatment of STDs is pharmacies. Over the counter (OTC) purchase of antibiotics from pharmacies is almost universal despite laws that regulate their distribution. In Bangladesh, both the government and non-government organizations provide RTI/STD services at various levels. In the urban areas of Bangladesh, the pharmacies are ubiquitous, and are a ready source of medicines - pharmacies are located in almost every street corner.
    [Show full text]
  • The Condom Situation Assessment in Sian And
    WORLD HEALTH ORGANIZATION Regional Office for South-East Asia Regional Office for the Western Pacific THE CONDOM SITUATION ASSESSMENT IN 1 11 ASIAN AND WESTERN PACIFIC COUNTRIES JUNE 2001 1 Bangladesh, Cambodia, China, India, Indonesia, Myanmar, Nepal, The Philippines, Papua New Guinea, Thailand and Viet Nam The Condom Situation Assessment in 11 Asian and Western Pacific Countries 1 The Condom Situation Assessment in 11 Asian and Western Pacific Countries Introduction 2 I: Overview 3 II: Country Reports Bangladesh 9 Cambodia 11 China 14 India 18 Indonesia 22 Myanmar 25 Nepal 27 The Philippines 29 Papua New Guinea 32 Thailand 35 Viet Nam 38 The Condom Situation Assessment in 11 Asian and Western Pacific Countries 2 INTRODUCTION This report was designed to provide a brief overview of condom promotion strategies and activities in 11 Asian and Western Pacific countries. The objective of Section I: Overview is to highlight issues and problems related to condom promotion that appear common among the countries in this overview. Some suggestions for remedial actions are suggested. Section II: Country Reports is a synopsis of those major issues, strategies, activities and constraints in the individual countries surveyed. WHO wish to thank especially all those national professionals who provided information used in this report, as well as collaborating colleagues in the South East Asian Regional Office, the Joint United Nations Programme on AIDS (UNAIDS), the United Nations Population Fund (UNFPA), and the various Condom Social Marketing Programme officials working in the affected countries. Special thanks go to Dr. Robert Fischer who coordinated the collection of data and preparation of this report.
    [Show full text]
  • Bangladesh Ors Case Study
    UNIVERSITY OF WASHINGTON GLOBAL HEALTH START PROGRAM REQUEST FROM BILL & MELINDA GATES FOUNDATION AUTHORS: EMILY MOSITES, ROB HACKLEMAN, KRISTOFFER L.M. WEUM, JILLIAN PINTYE, LISA E. MANHART, AND STEPHEN E. HAWES NOVEMBER 2012 BANGLADESH ORS CASE STUDY 1 ORS-Zinc, START Program September 2012 Acknowledgements We greatly appreciate the input on these case studies from several key informants, thought partners and reviewers from multiple organizations involved in the promotion of ORS and zinc. The Bill & Melinda Gates Foundation and UW START would like to thank the following individuals for their contribution to this case study: Ashfaq Rahman, Social Marketing Company Mahbubur Rahman, Social Marketing Company Jon Rohde, MSH Mushtaque Chowdhury, Rockefeller Foundation Kaosar Afsana, BRAC Richard Cash, Harvard School of Public Health Evan Simpson, PATH Dan Carucci, McCann Health Vicki MacDonald, Abt Associates Disclaimer Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and Skye Gilbert, Saul Morris, and Shelby Wilson of the Bill & Melinda Gates Foundation and do not necessarily reflect the views of the key informants, thought partners or reviewers. 2 ORS-Zinc, START Program September 2012 OVERVIEW Status: Sustained Success Major players: BRAC, SMC, Government of Bangladesh Financing: Oxfam, SDC, Swedish Free Church Aid, UNICEF USAID and sale of product Price: $0.06 for one packet, free in public sector Regulatory change: None required FIGURE 1: KEY FEATURES OF BANGLADESH ORS SCALE-UP Bangladesh is an impoverished country that is nonetheless making steady gains in improving health and child survival. The supportive collaborations between the government of Bangladesh, the private sector, and BRAC (a powerful NGO) are leading to improvements in infrastructure and successful scale-up campaigns (Figure 1).
    [Show full text]