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Global Health Conference on Social Marketing & Franchising Report KNOWLEDGE PARTNERSHIP PROGRAMME Global Health Conference on Social Marketing & Franchising Report Hindustan Latex Family Planning Promotion Trust (HLFPPT) April,2014 GLOBAL HEALTH CONFERENCE ON SOCIAL MARKETING AND FRANCHISING 3rd – 5th December 2013 Kochi, Kerala Draft Conference Report Draft Report – GHCSMF 2013 1 Contents Executive Summary I Introduction II Rationale for GHCSMF 2013 III Background IV Historical Traces of SM & SF Scenario in India & Globally V Preparations for the GHCSMF Va.Federation Meetings Vb. Steering Committee Meeting Vc. Defining Stakeholders VI Conference Highlights VI a. Press Conferences VI b. Pre-ConferenceConsultation. VI c. Donors Meeting VI d. Inaugural Session VI e. Plenary Sessions VI f. Satellite Sessions VI g. Valedictory Session VII Recommendations from Global Conference& Way Forward Annexure A. Members of the Steering Committee B. List ofCountries participated C. Conference Agenda D. Testimonials E. Details – Posters, Exhibition, Photo Gallery References Draft Report – GHCSMF 2013 2 ACKNOWLEDGEMENTS A number of organizations have contributed their technical and financial support to the Global Health Conference on Social Marketing and Franchising, held at Kochi, Kerala, India from 3rd to 5th December 2013.HLFPPT truly acknowledges thecontribution of all these partners and donors. We would like to pay compliments to the Health Ministries/ Departments and heads of delegations from various countries for attending this prestigious Conference. We are also grateful to the MoHFW, IICA and HLL Lifecare Ltd for their guidance and support in organizing the Conference. Special thanks are due to DFID, BMGF, UNFPA, IPPF, IPE Global and USAID for both the technical and financial support provided to enable the successful planning and completion of this Global Health Conference.We hope to forge and strengthen our partnerships in future, based on the deliberations from this Conference. We acknowledge the contribution of the distinguished panel ofspeakers, delegates, from India as well as overseas, distinguished participants, andlearned guests for participating at the event. Particular thanks are also due to all the members of various committees for their dedication and hard work throughout the process, right from the planning process to the completion of the Global Health Conference. Draft Report – GHCSMF 2013 3 EXECUTIVE SUMMARY The Global Health Conference on Social Marketing and Franchising was convened by HLFPPT at Kochi, Kerala, India from 3-5th December 2013 with the support of Ministry of Health & Family Welfare, Indian Institute of Corporate Affairs (IICA) and HLL Lifecare Ltd.The theme of the Conference was ‗Achieving Universal Coverage for Primary Healthcare through SM&SF route‘. Social Marketing & Social Franchising can be considered as two strong strategies to complement the healthcare system in delivering the quality product and services at affordable prices to the remote and un-served communities. The main objectives of the Global Health Conference were to: 1. Showcase successful PPP, SM&SF models that have contributed to strengthening primary health care services delivery 2. Sensitize policy makers and prospective private sector partners to position SM&SF as a strategy for achieving primary health and development targets by countries 3. Provide a platform for key SM&SF stakeholders to identify best practices globally for its replication; map the support required from public & private sector and develop a framework for further action 4. Encourage cross learnings among social franchising and social marketing stakeholders Over 400 participants from around the world attended the Conference, including delegates from other countries, representatives from organizations, civil society organizations, and technical experts. There were 5 plenary and 4 satellite sessions spreading across the three days conference. A great line of speakers from across the public, NGO and private sectors shared their latest research and explored current and future developments in SM & SF. Attendees got a chance to learn about some of the best practices and projects/models that are being delivered and evaluated in different regions across the spectrum of health and sustainability. Great learnings and steps for way forward emerged out of these interesting sessions and discussions. The conference sought commitments from the global community to expand and take their nation‘s respectivehealth agenda further towards inclusion of SM & SF strategies for the achievement of universal health coverage. This report summarizes and synthesizes the proceedings and outcomes of the Global Health Conference on Social Marketing & Franchising. Draft Report – GHCSMF 2013 4 I. Introduction The Global Health Conference on Social Marketing and Franchising took place from 3rd- 5th December 2013 in Kochi, Kerala, India and was organized by Hindustan Latex Family Planning Promotion Trust with the support of Ministry of Health & Family Welfare, Indian Institute of Corporate Affairs (IICA) and HLL Lifecare Ltd. The theme of the Conference was ‗Achieving Universal Coverage for Primary Healthcare through SM&SF route‘. The Global Health Conference was an event that brought together over 400 participants, including delegates from over 25 Nations, representatives from other organizations, civil society, and technical experts. During the Conference, the participants and the countries, expressed global commitment for the implementation of social marketing and franchising as health approaches to reduce health inequities and promote development. It endorsed five priority action areas based on the discussions that took place in the conference plenary themes as well as the satellite sessions: i. To achieve a clear understanding about the definition of SM & SF ii. Enable cross learning iii. To develop an understanding of different models and prioritizing scale up iv. Formation of Regional and National Action Plan on SM & SF in India v. Formation of South East Association on SM & SF Draft Report – GHCSMF 2013 5 Global Health Conference on Social Marketing and Franchising at Kochi, Kerala, India The Global Health Conference is expected to build momentum within countries for the development of dedicated national action plans and strategies for adoption of SM & SF as strong strategies to complement the healthcare system in delivering the quality product and services at affordable prices to the remote and un-served communities. In this endeavor, the participating nations also call upon World Health Organization, United Nations agencies and other international organizations to coordinate and collaborate with them in the implementation of these actions. II. Rationale for GHCSMF 2013 There could surely be no better place for a conference on the themeof SM & SF; given it is the country where social marketing was first initiated in 1967. HLL Lifecare and social marketing go a long way. Established in 1966,for the production of condoms for the National Family Welfare Programme of GOI, HLL Life Care has been declared a Mini Ratna Company. Today, it is the only company in the world manufacturing and marketing the widest range of Contraceptives & healthcare products, reaching over 115 countries with its innovative products and services. Draft Report – GHCSMF 2013 6 HLFPPT is a trust promoted by HLL life care Ltd. in 1992. HLL Lifecare Ltd. along with its trust HLFPPT has vast experience in execution of the social marketing projects in India. HLFPPT has successfully established itself as the oldest and the largest Social Marketing & Social Franchising organization in the country. Being the pioneers in Social Marketing who also spearheaded the Social Franchising model in India they advocate at the policy level to include Social Marketing and Franchising in the Government as one of the strategy for achieving the universal health coverage. Hence this Conference acted as an opportunity where the policy makers, corporates, international and national delegates showcased the successes and challenges and came out with recommendations, with a commitment to work towards achieving the primary health coverage through replication of successful models/practices on SM & SF. The Global Health Conference on Social Marketing (SM) & Social Franchising (SF) was proposed in India because Public Health programmes focusing on Social Marketing and Social Franchising are gaining momentum in the country. It was envisaged that this Global Health Conference would help in sharing of the best practices on Reproductive Health and diseases like Malaria, HIV/AIDS, Diarrhea and showcasing of successful models on Social Marketing and Franchising. It will provide a platform to encourage cross learnings across the globe so that they can replicate the successful models of SM & SF in their country thereby improving the health indicators. Under Public Private Partnership (PPP), Social Franchising and Social Marketing are proven strategies for facilitating ―social and economic inclusion‖ in achievement of Universal Health Coverage. The main objectives of the conference were to: Showcase successful PPP, SM&SF models that have contributed to strengthening primary health care services delivery Sensitize policy makers and prospective private sector partners to position SM&SF as a strategy for achieving primary health and development targets by countries Provide a platform for key SM&SF stakeholders to identify best practices globally for its replication; map the support required from public & private sector and
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