ABR Marketing Deck 19/20

AMBER BALCAEN AN ATHLETE TO PUT YOUR COMPANY #1 OVER YOUR COMPETITION AMBER Amber Balcaen is a 3rd generation race car driver from Winnipeg, Manitoba, Canada. In 2016, Amber made Canadian history when she became the 1st Canadian female to win a NASCAR Sanctioned race in the USA. At 27 years of age, Amber has successfully utilized her racing platform to be one of motorsport’s largest female influencers – Inspiring and motivating people around the world to pursue their dreams, break stereotypes and have a positive impact on society. In addition to driving racecars, Amber is an active motivational speaker, delivering Keynotes across North America. She is also the President of her own company, Amber Balcaen Racing Inc. (ABR). Amber is known as the “underdog of NASCAR”, as she grew up racing on the dirt tracks of Manitoba, overcoming much adversity to make her way into the NASCAR ranks. ABR BRAND genuine, authentic, humble educated & well spoken competitive in her sport professional & established driven; strong work ethic inspirational & motivational women empowerment relatable, fan friendly strong female influencer positive role model SOCIAL DEMOGRAPHICS Instagram: 44,600 followers Twitter: 10,600 followers Facebook: 21,000 followers Youtube: 1,700 subscribers Demographics: Gender: 70% Male, 30% Female Age: 25-34 Top Countries: Canada & USA Income: Middle-class All accounts Verified with blue check Website: amberbalcaenracing.com AMBER IS A LEAD CAST MEMBER IN A BRAND NEW TV SHOW ON CMT TITLED “RACING WIVES”. AMBER IS THE ONLY FEMALE CAST MEMBER THAT IS NOT A WIFE, BUT A RACE CAR DRIVER. SHE IS SHOWN AS RACING’S NEXT BIGGEST STAR, FIGHTING HER WAY THOUGH THE NASCAR RANKS. OTHER CAST MEMBERS INCLUDE; KURT BUSCH’S WIFE, ASHLEY BUSH, AND AUSTIN DILLON’S WIFE, WHITNEY DILLION. WHY MOTORSPORTS WHY AMBER AMBER IS NOT ONLY ONE OF THE FEW FEMALE DRIVERS, BUT ALSO ONE OF THE ONLY CANADIANS IN NASCAR. UNLIKE ANY OTHER DRIVER, AMBER IS A STAR ON AND OFF THE TRACK, BEING IN A LEAD CAST MEMBER ON A NATIONAL TV SHOW AND BEING A SOCIAL INFLUENCER WITH A HUGE FOLLOWING. AMBER IS A PROFESSIONAL KEYNOTE SPEAKER, AND ALSO OWNS HER OWN BUSINESS. AMBER HAS AN ACUTE UNDERSTANDING OF MARKETING GIVEN HER BUSINESS DEGREE AND EXPERIENCE IN MOTORSPORTS, GETTING ALL OF HER OWN SPONSORS SINCE SHE WAS 10 YEARS OLD. THERE IS NO ONE MORE DIVERSE THAN AMBER . COMING FROM HUMBLE BEGINNINGS, AMBER UNDERSTANDS THE IMPORTANCE OF A SPONSOR MORE AND WILL WORK HER BUTT OFF TO MEET THE SPONSORS NEEDS. AMBER CAN BE IN HEELS ONE MINUTE, AND IN VICTORY LANE THE NEXT. SHE IS TALENTED, PROFESSIONAL AND MARKETABLE. FANS LOVE A GOOD UNDERDOG STORY, YOU CAN BE APART OF AMBERS. AMBERS FIRST RACE WILL BE AT THE FAMED DAYTONA INTERNATIONAL SPEEDWAY, THE BIGGEST RACE OF THE YEAR! YOU AND YOUR CLIENTS/ STAFF WILL BE IN VIP ATTENDANCE WITH AMBER AND HER CREW RACE SCHEDULE 2/9 - Daytona International Speedway, Daytona Beach, Florida 3/9 - Five Flags Speedway, Pensacola, Florida 4/14 - Salem Speedway, Salem, Indiana 4/26 - Talladega Superspeedway, Talladega, Alabama 5/4 - Fairgrounds Speedway, Nashville, Tennessee 5/19 - Toledo Speedway, Toledo, Ohio 5/23 - Charlotte Motor Speedway, Concord, North Carolina 5/31 - Pocono Raceway, Long Pond, Pennsylvania 6/7 - Michigan International Speedway, Brooklyn, Michigan 6/14 - Madison International Speedway, Madison, Wisconsin 6/22 - Gateway Motorsports Park, Madison, Illinois 6/27 - Chicagoland Speedway, Joliet, Illinois 7/13 - Elko Speedway, Elko, Minnesota 7/19 - Iowa Speedway, Newton, Iowa 7/26 - Pocono Raceway, Long Pond, Pennsylvania 8/18 - Illinois State Fairgrounds, Springfield, Illinois 8/31 - DuQuoin State Fairgrounds, DuQuoin, Illinois 9/14 - Salem Speedway, Salem, Indiana 10/5 - Lucas Oil Raceway, Brownsburg, Indiana 10/18 - Kansas Speedway, Kansas City, Kansas BROADCASTS ARCA RACING SERIES DELIVERABLES BRANDING • Company logo & colours on • Race car • Driver fire suits • Helmet • Apparel • Team Uniforms • Team Equipment, • Pit Road Banners, tents • Team Trailer Transporter • Corporate Signage at the race shop • Corporate mentions in all pre-race, post-race PR, Digital & Social Media, TV broadcasts, in-market appearances, fan autograph sessions, etc • Branded licensed merchandise, employee promos, customer gifts • Driver appearances & commercial production days • Digital and Social Media campaigns to coincide with corporate marketing objectives and metrics • Generating brand awareness through word of mouth marketing DELIVERABLES ACTIVATION • Hospitality events at race track for clipens/ customers • Meet & greet with Amber before race • Dinner with Amber night before race • VIP experience that can only be provided though sponsoring Amber • Show Car & driver at company locations for events, promotions, & trade shows • Increase company productivity through internal sales promotions, employee retainment and recruitment • Increase sales through external promotions (give aways or trade incentives to attract new customers • Promotional marketing to raise awareness of brand and products • Product displays, product samples, product promotions, coupons and brochures • Fans for life = Customers for life. • Driver loyalty = Brand loyalty DELIVERABLES BRAND AMBASSADOR • A Strong Female Spokesperson this is also a: • Athlete • TV personality • Social Media Influencer • Professional motivational speaker • President of her own Company • Gives back to the community • Available for: • Commercials • Advertisements • Marketing Content • Social Media campaigns • Driver Appearances • Use of image & likeness - The face of your brand • Community building by attending seminars, community events, charity events, fundraisers & other events • A Rising star and true underdog story to be apart of • Representing the brand positively in a multitude settings to increase brand awareness & sales CONTACT TODAY To learn more about how partnering with ABR will benefit your company please contact Amber today! Amber Balcaen President of ABR Inc. [email protected] .

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