Package Testing Physical to Virtual

™

™ About Axiom™

We are a Total Solutions Engineering and Products Firm, specializing in Product Design and Innovation delivering strategic initiatives to our global clients

AXIOM CONSULTING Technical Support, BRUSSELS

AXIOM PRODUCT DEVELOPMENT NA Headquarters, CINCINNATI AXIOM CONSULTING World Headquarters, BANGALORE

AXIOM LATAM AXIOM CONSULTING Business Development, MEDELLIN Technical Support, SINGAPORE

KEY CUSTOMERS ™ CHANDRASEKHAR A J

For nearly 20 years Involved in developing , deploying and proliferating cutting edge modeling and simulation solutions to various industry verticals such as Aerospace, Automotive, Packaging, Heavy Industries

As a co-founder at Axiom in last 12 years + I have worn several hats with a primary focus area of driving research and bringing ™ to life technology solutions and products This is what this talk will touch upon

1 Packaging industry today 2 Auto industry Insights 3 Simulation in packaging design process ™ 1. Packaging industry today

™ Industry Challenges

1 Evolving Consumer Landscape 2 E-Commerce 3 Thinning Margins ™ Common scenarios

All Products (Devices, Bottles, All products will face enormous Goods) need to be Boxed, challenges in the journey from 1 Palletized and shipped 3 the Line to the Store Shelf

Product transit failures and Design for end of Line is not recalls are generally expensive on the critical path for all 2 4 manufacturers

™ Traditional approach

1. Primary package 2. Secondary package 3. SKU requirement 4. Shelf case and palette 5. Carton package design 6. Supplier selection design design identification trade request

7. Corrugated box 8. Stacking pattern, 9. Lab testing Distribution Tests 11. Commercial 12. Commissioning selection pattern stability and verification and support qualification verification transport efficiency system

™ Challenges of the traditional approach

Increased time Increased material Extensive physical Higher indemnity Low sustainable Smaller innovation to market cost testing costs footprint bank

™ Evaluating EOL through traditional Approaches

Challenges Challenges Expensive and time consuming Test Preparation-Expensive and time consuming Non Repeatable Difficult to use data for troubleshooting Difficult to arrive at tangible outcomes Benefits Benefits Simulates real life challenges Represents real life challenges Standardized tests – Lower cost and timeline High repeatability

™ Real life distribution tests Simulated distribution tests 2. Auto industry Insights

™ A brief history and evolution

1960 1970 1980 1990 2000 2010 2020

Multi-physics MDO, HPC Integrated Design Evaluation Virtual Reality

rudimentary detailed reality built into models simulation simulations only big companies only big companies high performance computing high investment high investment low investment more users/accessible ™ Role of simulation as part of the design process

Traditional process 1. Conceptualize 2. Design 3. Prototype 4. Physical tests

M&S Design Evaluation 1. Conceptualize 2. Design 3. M&S 4. Prototype 5. Physical tests

Integrated Work Process 1. Conceptualize 2. Design 3. Prototype 4. Physical tests

M&S ™ Benefits achieved by use of M&S

Reduced Reduced material 1 development time 3 costs , environmental impact

Reduced cost of Enhanced 2 development 4 innovation pipeline

™ Use of M&S in Creation of equivalent test methods accidental roof crush damage testing

Roof crush test being carried out ™ Axiom’s case study Target : 22.7KN , Achieved :11.8KN Roof crush example 12 Design Options in 2 weeks BONUS: 400gm WEIGHT REDUCTION

™ 3. Simulation in packaging design process

™ Case – Simulation for Infant Nutrition packaging

POUCH DROP AT CORNER DROP TEST LID SNAP SIMULATION TO EVALUATE A SPECIFIC CLICK FEEDBACK AN ANGLE WITH POUCH THAT ASSURES PROPER CLOSING OF LID

5 degree tilt pouch is dropped is from a height of 25mm vertically from top surface of the container. Force (N)

Time (ms)

CONTAINER LINE UN-CAPPED WITH POUCH CONTAINER WITH POUCH & CAP SCOOP CLAMPING FORCE SEALING TIGHTNESS EVALUATION

™ Case – Fast Cycle Material Replacement Evaluation

CHILD RESISITANT SENIOR FRIENDLY PACKAGE

CHILD RESISTANCE TEST MOLD FILLING SIMULATION

Conceptualize Design Prototype Physical tests Conceptualize Design Multiple Multiple M&S Prototypes Physical tests ™ Case – Virtual Spray Model

SPRAY APPLICATIONS SPRAY MODEL DEVELOPMENT Region 1

SPRAY CHARECTERIZATION & OPTIMIZATION

™ Case – Simulation Driven Bottle Dispenser Design

SCENARIOS SIMULATION RESULTS Hair Oil bottle Opening Design to Optimize for flow performance and avoid glugging and dripping

™ Virtual Transit Tests

™ Building blocks – materials and methods

Material Methods

™ EOL evaluation for a reagent package

Reagent package design evaluation for transit readiness Product damage evaluation & modeling of packaging designs

™ Benefits

Package Development in 12 1 weeks 2 First time right 3 10% weight savings on the primary pack ™ Virtualization of Physical tests and using these simulation technologies upfront as a design enabler presents a compelling and powerful proposition for breakthrough efficiencies package realization.

™ Thank you

™