Exporting Israeli
SEEKING SUCCESS Exporting Israeli Marco Mendoza of Dead Daisies (right) with (from right) sic Jeremy Hulsh of Oleh! Records and David Edwards, Ormu how to succeed in the music business abroad without really trying former manager of INXS and co-founder of Dead Daisies. (Photos: Courtesy Eyal Brook – Law Office) • By ORIT ARFA f you’re an artist and want to succeed in the music industry abroad, then you need to really, really try. That was the overwhelming message at the Ex- porting Israeli Music conference held by the Israel IExport Office at its offices in Tel Aviv on December 15, where industry leaders from Israel and abroad gave prac- tical and inspirational tips on how to “break out” inter- nationally. “Unfortunately, 90 percent of us are waiting for the knock on the door because we have something spe- cial,” American rocker Marco Mendoza told the rapt, ambitious crowd of dozens of solo artists, band members and music producers. The singer and bassist (Whitesnake, Black Sabbath), with his distinctive scrag- The crowd takes note. gly black hair, tattooed arms, and plenty of bling, had taken time that as a badge of honor when “In the last few years, the Export Institute has identi- off touring in Israel with the you go to America.” fied the field of music as an export field, and is working rock band Dead Daisies to in- Roie Avidan, brother and for- to advance Israeli musicians through international festi- spire local musicians. mer manager of crossover artist vals and events and through bringing experts in the field Artists must dedicate at least Asaf Avidan, recommends Ber- to Israel,” said Mira Geshel, manager of the film, TV and two to three hours to the busi- lin as an entry-level city, in part music department.
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