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6 WAYS MINTEL CAN HELP YOU Market & Competitive Intelligence for the Financial Services Industry Banking • Mortgage & Loans • Payments • Insurance • Investment • FinTech 1 2 3 Build a Competitive Keep a pulse Benchmark your Landscape on new products strategy and measure and emerging engagement against • Who’s targeting your prospects, clients and competitors competitors financial professional base? • Weekly updates • Omnichannel strategy • How often and through which • Analyze new competitors and • Email performance metrics channels? How do your product launch strategies products and offers compare? • Credit card response rates • Understand the implications • Share of Voice analysis • Social media engagement for your business • Online spend, traffic and search analysis • Marketing effectiveness 6 WAYS MINTEL CAN HELP YOU 4 5 6 Analyze competitor Understand your Monitor Global shifts segmentation strategies end customer in consumer Behavior • Demographic targeting by • What are consumer attitudes • How are brands responding age, income, credit score, towards financial services? through innovative products, ethnicity, education, etc. services and engagement • What do they expect from strategies? • Analyze individual financial financial institutions? profiles to understand • Look outside your region and • Personalize your product competitor segmentation, industry for inspiration offers and marketing strategy identify offer gaps, enhance • Enhance your customer prospecting and improve engagement and product campaign planning innovation by turning industry disruptors into opportunities How can you be best-in-class? • Expert advice from industry thought leaders • Competitive marketing analysis across direct mail, email, mobile, display, print, social, seo/sem, website • Consumer research • Market sizing and forecasting • Global trends and innovation monitoring • Custom and ad-hoc research to meet your needs Let us help you! [email protected] | 312-932-0400.

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User Guide Table of Contents
MINTEL GNPD USER GUIDE TABLE OF CONTENTS Creating a profile 1 Logging in 2 Front page 3 Homepage 4 Searching: free text prompts 5-6 Searching: prompts & smart search features 7 Search results: page features 8-9 Searching: advanced search 10 Viewing product records 11 GNPD Analysis: Charts 12-13 GNPD Analysis: Dashboard 14 GNPD Analysis: Tabulate 15 GNPD Ingredients Zone 16-17 Browse ingredients: interactive classification hierarchy 18-19 Ingredient data sheets 20 1 CREATING A PROFILE Go to portal.mintel.com. 1. Click on ‘Register Now’ in the ‘New to Mintel’ section. 1 2. Enter your company email address and click register for access (our system will automatically recognise your company email URL). 3. A link will be emailed to you to activate your account. 4. Go to your inbox and open the email from Mintel Client Services (Please ensure you check spam folders). 5. Click on the link which will take you to a registration page. 2 6. Fill in your details and set your password. 7. You have now created your profile. Please note: Your username will always be your company email address. MINTEL GNPD USER GUIDE BACK TO TOP 2 LOGGING IN Go to portal.mintel.com 1 3 1. In the box in the middle of the page titled ‘Client Login,’ fill in your username and 2 password you created. 2. Click ‘Login.’ 3. If you have forgotten your password, click on ‘Forgotten your password?’ to 4 create a new one. 4. You are now logged into your Mintel Services. Navigate to the ‘Your Subscriptions’ menu to select a Mintel service.
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Mintel Key Market Size Analysis
MINTEL KEY MARKET SIZE ANALYSIS Mintel’s team of global analysts evaluate the markets of four key economies – Brazil, China, UK and US. Why? To provide you with an overview of consumer expenditure, market opportunities and hidden potential in key sectors around the world. BRAZIL • CHINA • UK • US MINTEL KEY MARKET SIZE ANALYSIS MINTEL KEY MARKET SIZE ANALYSIS IN-HOME FOOD Generally, the higher the standard of living, the lower FOODSERVICE* the proportion spent on life’s necessities: so in China – A NECESSITY BUT in-home food accounts for a fifth of expenditure (19.9%), – CULTURE MEETS ECONOMICS compared with less than 6% (5.6%) in the US. Given the WITH TRADING growth in consumer economies in Brazil and China, it UP POTENTIAL should follow that the share devoted to this area would be declining while in the US and UK it would be steady. However, while Brazil and the US conform to the model (the share of spend fell from 10.6% to 8.7% in Brazil and from 5.7% to 5.6% in the US between 2008 and 2013), the share devoted to food has remained quite steady in This sector naturally goes hand in hand with the in-home the price differential between getting take-out or a meal China and in the UK it rose. This is largely because the food market and there are a host of cultural, social and in a restaurant and eating at home is quite low. This increasing numbers of urban Chinese consumers have economic factors which determine its importance to contrasts with Britain where the costs are much higher been trading up to Western foods and products with household budgets.
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Redefining the Meaning of Luxury Goods: a Conceptual Paper
Redefining the Meaning of Luxury Goods: A Conceptual Paper Name of student: Rumina Akther Programme: BA (Hons): Marketing Year of Study: 3 Mentored by: Dr Jon Wilson Abstract This paper discusses the concept of luxury brands and the possible drivers for the increasing level of high consumption of such goods. Factors such as availability of counterfeits, psychological need and emergence of new media are closely scrutinised. A critical analysis of the concept particularly regarding how it has evolved over the years help branding strategists and marketers understand how the perceptions of luxury brand has been shaped in the mind of consumers. Finally, this paper analyses future implications that this change may have on marketing and branding strategies. Key words: Luxury, Luxury branding, Affordable Luxury, Country of Origin, Conspicuous Consumption 1 Introduction The concept of ‘luxury’ has become more ambiguous due to the increased accessibility of ‘luxury’ products in the recent years. This change has led to new perspectives of what a luxury item actually is. The definition of what ‘luxury’ can vary according to a person or situation, making it difficult to provide a universal definition. According to Brun & Castelli (2013), historically luxury goods were always linked with wealth, exclusivity and power, as well as the satisfaction of non-basic necessities. Luxury is defined as ‘a state of great comfort or elegance, especially when involving great expense’ (Oxford Dictionary, 2014). Both definitions demonstrate a significant part that price plays suggesting that something of luxury comes at a ‘great expense’. Wiedmann, et al. (2007) argues that by definition luxury goods are something that is not affordable or possessed by everyone.
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Mobile Commerce
Mobile Commerce This pack has been designed to provide information on setting up a business in the Mobile Commerce industry in Scotland, as well as helping to inform the market research section of your business plan. You can find more information on how to write a business plan from the Business Gateway website (www.bgateway.com/businessplan), including an interactive template and tips to get you started. This market report was updated by Business Gateway in October 2020. If you find the information contained in this document useful, tell us about it! Send us feedback here; we will use your comments to help improve our service. What do I need to know about the Mobile Commerce market? The following summary statistics have been taken from market research reports and reliable resources that the Information Service uses to compile industry information. They should give you an indication of how your industry is faring at present and whether there is demand for your type of business: All online sales grew by 14.4% in 2018 to reach £65.8 billion and we forecast that, whilst this growth will slow through to 2024, it will remain strong and continue to see online gain share of the wider retail sector. This will then place continued strain on retailer logistics and on the UK’s transport network as the volume of orders, and returns, continues to grow. (Mintel, Online Retailing: Delivery, Collection and Returns - UK, October 2019). As a channel, online significantly benefitted from COVID-19 during lockdown, as a result of concern around contracting the virus, minimised consumer movement and non-essential store closures.
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Mintel Reports Brochure
Luxury Goods Retail - International - August 2018 The above prices are correct at the time of publication, but are subject to Report Price: £2195.00 | $2963.91 | €2470.25 change due to currency fluctuations. “The global luxury goods industry is going through a significant period of change. As young consumers are fast becoming key purchasers of high-end fashion, luxury houses need to adapt. This has resulted in polarised performances amongst the leading players.” – Samantha Dover, Senior Retail Analyst This report looks at the following areas: BUY THIS • The digital evolution of the luxury goods industry REPORT NOW • Exclusivity vs inclusivity – striking the right balance • Ongoing pressure to up the ante on sustainability VISIT: The global luxury market performed well in 2017 and the outlook is optimistic. Although uncertainty store.mintel.com continues to overhang the market, the underlying demand for luxury goods remains robust. During 2017, the market was boosted by a revived demand for fashion and leather goods, alongside a shift away from wholesale towards retail in recent years. CALL: EMEA Purchasing is now being driven by young consumers and this has resulted in major strategic changes at +44 (0) 20 7606 4533 a number of the leading luxury houses. Going forwards, as brands look to engage a younger luxury shopper, greater investment will be placed into digital strategies and there is also likely to be an ongoing balancing act as luxury houses seek to retain exclusivity, whilst also ensuring they reach a Brazil broad demographic of consumers. 0800 095 9094 Americas +1 (312) 943 5250 China +86 (21) 6032 7300 APAC +61 (0) 2 8284 8100 EMAIL: [email protected] This report is part of a series of reports, produced to provide you with a DID YOU KNOW? more holistic view of this market reports.mintel.com © 2018 Mintel Group Ltd.
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Plant-Based Foods: Market Size and Consumer Insights Market Data Compilation Index 01
Plant-based foods: Market size and consumer insights Market Data Compilation Index 01. Key findings 02. How much is the market worth? a. Cross-category b. Plant-based meat c. Plant-based dairy d. Plant-based fish and seafood e. Plant-based egg alternatives f. Plant-based baked goods g. Plant-based snacks and ready meals 03. Who is the consumer? 04. What does the consumer’s purchase decision drive? 05. About us 1 Key findings KEY FINDINGS Market worth Consumer insights The global plant-based foods market is supposed to reach Approximately 3% of the global population are vegan. $74 billion by 2027, growing at a CAGR of 12%. The global plant-based meat market is predicted to achieve Older and high income households are globally more likely to sales values of US$ 28 billion in 2025. be omnivorous. $ The global market for plant-based dairy alternatives is expected to reach US$ 37 billion in 2025, growing at a CAGR Flexitarians drive the market for plant-based products. of 11%(3), with plant-based milk being the leading segment. Especially the global markets for plant-based eggs, cultured Taste and price are the most important drivers of purchase. meat, fish and seafood are still in its infancy, with enormous Other drivers like health, environment and animal welfare potential for growth. motivate consumers to buy plant-based products as well. 4 How much is the 2 market worth? Cross-category CROSS-CATEGORY ● The global plant-based food market is supposed to reach $74 billion by 2027, growing at a CAGR of 12%.(1) ● Germany (15%), UK (14%) and the US (12%) are the top three countries having the highest share in global plant-based product launches in June 2018 vs py.(2) ● Global plant-based product launches more than doubled in the past five years, growing by 175% from July 2013 to June 2018.(3) ● The global plant-based food and beverage will reach over US$ 480 billion in 2024, growing at a CAGR of 14%.(4) 1: Meticulous Research (2020): Plant-based food market - Global opportunity analysis and industry forecast (2020-2027).
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Ethical Consumerism and Tourism
Business Implementation of Pro Poor Tourism: Case Study Briefs No. 7: Ethical consumerism and tourism In essence: To what extent do tourists really want more ethical tourism products, and are they happy to pay more for them? This is a key question influencing the pace at which the tourism industry adopts more responsible and pro-poor practice. But it is a question on which there is conflicting data from market research. It seems ethical concerns are increasing, though active concern remains a minority interest. In the last ten years, consumer demand in the UK has led to notable increase in the supply of ethical products in the marketplace. Products ranging from ethical finance to fairtrade coffee, tea and chocolate are becoming more common within the big supermarkets. Ethical tourism is frequently perceived as meaning small-scale developments, with many examples of community based tourism products or eco-tourism. However, there are also a growing number of ethical tourism products that fall within the realms of mass tourism – with companies such as TUI, First Choice and British Airways Holidays and many others adopting some sustainable development policies within their corporate structure. The hypotheses is that: “the growth in consumer awareness of ethical issues is beginning to provide companies which adopt a sound ethical practice with a competitive advantage and as a marketing tool this will become more prevalent in the future.“ Is this the case in the tourism industry? The following provides results from a number of studies on ethical consumerism. The first is on ethical consumption in general, and the others relate to the purchase of travel products: 1.
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Do Dietary Supplements Improve Perceived Health Well-Being? Evidence from Korea
International Journal of Environmental Research and Public Health Article Do Dietary Supplements Improve Perceived Health Well-Being? Evidence from Korea Donghoon Kim 1, Inbae Ji 1,* , John N. Ng’ombe 2 , Kwideok Han 3 and Jeffrey Vitale 4 1 Department of Food Industrial Management, Dongguk University, 30 Pildong-ro 1-gil Jung-gu, Seoul 04620, Korea; [email protected] 2 Department of Agricultural Economics and Extension, University of Zambia, Lusaka 10101, Zambia; [email protected] 3 Department of Institutional Research and Analytics, Oklahoma State University, 203 PIO Building, Stillwater, OK 74078, USA; [email protected] 4 Department of Agricultural Economics, Oklahoma State University, 418 Ag Hall, Stillwater, OK 74078, USA; [email protected] * Correspondence: [email protected] Abstract: This study analyzes the self-reported intake of dietary supplements (DS) and their effects on perceived health well-being from a survey with 1210 adult respondents in Korea. To account for selectivity bias from observable confounders, we use a propensity score matching (PSM) model. Our ﬁndings show that demographics, health concerns, family history of disease, frequency of hospital visits, and regular exercise are positively associated with intake of DS among consumers. Results from PSM show that the intake of DS leads to signiﬁcant improvements in perceived health well-being among DS takers relative to DS non-takers regardless of gender, urban residence, having self-reported diseases or not. The paper concludes with implications for policies that promote intake of DS in Korea. Keywords: average intake effects; dietary supplements; health well-being; propensity score matching Citation: Kim, D.; Ji, I.; Ng’ombe, J.N.; Han, K.; Vitale, J.
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B2B Insurance - UK - January 2017
B2B Insurance - UK - January 2017 The above prices are correct at the time of publication, but are subject to Report Price: £995.00 | $1252.11 | €1159.97 change due to currency fluctuations. “The rapid introduction of new technologies, such as telematics, and the growing importance of data and analytics, have demonstrated to insurance companies just how quickly the market can be disrupted by new ideas or non-traditional competitors. As insurers seek to build partnerships and alliances in the ‘insurtech’ sector, they must be willing to explore multiple strategies and opportunities.” – Lewis Cone, B2B Analyst This report looks at the following areas: BUY THIS • What are the key determinants driving the B2B insurance industry? REPORT NOW • How has the lead-up to Brexit already impacted the market? • How has the government influenced and shaped the development of the sector? • What are the key issues the UK industry needs to address to maintain its global VISIT: commercial position in an ever-competitive market? store.mintel.com • What does the future hold for the UK’s B2B insurance industry? Business-to-business insurance, or B2B insurance, describes the buying and selling of commercial CALL: insurance between an insurer and business. This excludes ‘personal lines’ insurance policies tailored EMEA towards private individuals, and instead includes ‘commercial lines’ policies. +44 (0) 20 7606 4533 Brazil 0800 095 9094 Americas +1 (312) 943 5250 China +86 (21) 6032 7300 APAC +61 (0) 2 8284 8100 EMAIL: [email protected] This report is part of a series of reports, produced to provide you with a DID YOU KNOW? more holistic view of this market reports.mintel.com © 2017 Mintel Group Ltd.
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Pour Moi Skincare Named a Beauty Disruptor by Mintel the Industry Innovator Attends Cosmoprof North America
POUR MOI SKINCARE NAMED A BEAUTY DISRUPTOR BY MINTEL THE INDUSTRY INNOVATOR ATTENDS COSMOPROF NORTH AMERICA LAS VEGAS, July 25, 2018 /PRNewswire/ -- Pour Moi Skincare, recently tapped a Beauty Disruptor by Mintel, is making its presence known at this year's Cosmoprof North America—the premier beauty industry event in the United States. After a highly selective vetting process last year, Mintel, the world's leading market intelligence agency, announced Pour Moi is one of five brands that are changing the beauty and personal care industry by taking risks and meeting consumer needs in a new way. As the world's first climate centric skincare line, Pour Moi was named a desirable brand as consumers move towards more personalized skincare routines. Mintel cited the brand's game-changing climate-based technology, easy routine customization and product safety as key assets: "As consumers gravitate towards customization with products that fit more closely to their lifestyles, Pour Moi elevates personalization by looking at environmental changes and stressors that consumers are increasingly concerned about," explains Sharon Kwek, Senior Innovation and Insights Analyst, Beauty & Personal Care at Mintel. Mintel also referenced the brand's ability to keep things simple and direct with clear names and clean packaging while shining a spotlight on eco-concerns, a growing topic for beauty consumers. Furthermore, they appreciated that Pour Moi took a unique approach in targeting consumers by climate, as opposed to traditional brands that target by age group, skin tone or skin "issue." Now, the brand is thrilled to sit amongst other leading beauty and personal care brands at Cosmoprof.
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Understanding Chinese Consumers: Growth Engine of the World Special Edition
China consumer report 2021 Understanding Chinese Consumers: Growth Engine of the World Special edition 2020 November 2020 China consumer report 2021 Understanding Chinese Consumers: Growth Engine of the World Special edition Chief editors: Daniel Zipser, Felix Poh Authors: Antonio Achille, Caleb Balloch, Lambert Bu, Cherry Chen, Guang Chen, Lucille Chen, Will Enger, Johnny Ho, Xin Huang, Daniel Hui, Dymfke Kuijpers, Nick Leung, Lavonda Li, Joanna Mak, Joe Ngai, Felix Poh, David Pountney, Alex Sawaya, Steve Saxon , Jeongmin Seong, Sha Sha, Kay Tu, Jonathan Woetzel, Chenan Xia, Lei Xu, Hai Ye, Jackey Yu, Stefano Zerbi, Cherie Zhang, Jia Zhou, Daniel Zipser Managing editors: Glenn Leibowitz, Lin Lin, Zhijuan Lu Project management: Johnny Ho, Kay Tu, Pauline Chen, Hao Xu, Chloe Chan Copyright © 2020 McKinsey & Company China consumer report 2021 Understanding Chinese Consumers: Growth Engine of the World Special edition 2 China consumer report 2021 Contents Foreword 5 China: Still the world’s growth engine after COVID-19 Revving the engine: The COVID-19 impact 8 Fast forward China: How COVID-19 is accelerating 5 key 10 trends shaping the Chinese economy How COVID-19 has changed Chinese consumption 34 How Chinese consumers are changing shopping habits in 44 response to COVID-19 Winning the future of grocery retail in China 56 What can other countries learn from China’s travel recovery 68 path? A perspective on luxury goods companies during and after 80 coronavirus The driver’s seat: Leadership perspectives 88 Leading through a crisis: How McDonald’s
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Marketing & Advertising Research
Marketing Research DICTIONARIES Clemente, Mark N. (Ref HF 5415 .C5414 1992) The Marketing Glossary: Key Terms, Concepts, and Applications in Marketing Management. Govoni, Norman A.P. (Ref HF 5412 .G68 2004) Dictionary of Marketing Communications. van Minden, Jack J.R. (Ref HF 5415.2 M47x 1987) Dictionary of Marketing Research. Yadin, Daniel L. (Ref HF 5415 .Y23 2002) The international dictionary of marketing: over 2,000 professional terms & techniques. Marketing: The Encyclopedic Dictionary (Ref HF 5412 .M47 1999) DIRECTORIES American Wholesalers and Distributors Directory (Ref HF 5421 .A615 2001) Bradford's Directory of Marketing Research Agencies and Management Consultants in the United States and the World. (Ref HF 5415 A2 B7) Directory of international direct and e-marketing: a country-by-country sourcebook of providers, legislation and data. (Ref HF 5415.126 .H36) Green Book: Worldwide Directory of Marketing Research Companies and Services. (Ref HF 5415.2 G69) Findex: The Directory of Market Research Reports, Studies, and Surveys. (Ref HF 5415.2 F55 2002) Standard Rate & Data Service. (SRDS) (Ref HF 5905 S725) This service offers separate directories giving advertising rates, specifications, and circulation for publications, broadcast stations, and other advertising forums, in the following media: Business Publication Advertising Source(monthly in three parts) Community Publication Advertising Source (semiannual profile of weekly newspaper and shopping guides) Consumer Magazine Advertising Source (monthly) Updated by Carol L. Schuetz, Baylor University Libraries Fall, 2007 1 Direct Marketing List Source (bimonthly) Newspaper Advertising Source (monthly) Radio Advertising Source (monthly) TV and Cable Source (quarterly) The services for newspapers, radio, and TV and cable include marketing statistics for states, counties, cities and metropolitan areas.
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