6 WAYS MINTEL CAN HELP YOU Market & Competitive Intelligence for the Financial Services Industry Banking • Mortgage & Loans • Payments • Insurance • Investment • FinTech 1 2 3 Build a Competitive Keep a pulse Benchmark your Landscape on new products strategy and measure and emerging engagement against • Who’s targeting your prospects, clients and competitors competitors financial professional base? • Weekly updates • Omnichannel strategy • How often and through which • Analyze new competitors and • Email performance metrics channels? How do your product launch strategies products and offers compare? • Credit card response rates • Understand the implications • Share of Voice analysis • Social media engagement for your business • Online spend, traffic and search analysis • Marketing effectiveness 6 WAYS MINTEL CAN HELP YOU 4 5 6 Analyze competitor Understand your Monitor Global shifts segmentation strategies end customer in consumer Behavior • Demographic targeting by • What are consumer attitudes • How are brands responding age, income, credit score, towards financial services? through innovative products, ethnicity, education, etc. services and engagement • What do they expect from strategies? • Analyze individual financial financial institutions? profiles to understand • Look outside your region and • Personalize your product competitor segmentation, industry for inspiration offers and marketing strategy identify offer gaps, enhance • Enhance your customer prospecting and improve engagement and product campaign planning innovation by turning industry disruptors into opportunities How can you be best-in-class? • Expert advice from industry thought leaders • Competitive marketing analysis across direct mail, email, mobile, display, print, social, seo/sem, website • Consumer research • Market sizing and forecasting • Global trends and innovation monitoring • Custom and ad-hoc research to meet your needs Let us help you! [email protected] | 312-932-0400.