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Transport Aérien AXE I : Le transport maritme -Le transport maritme internatonal -La hausse considérable des échanges -Le rôle de la conteneurisaton -Vers le gigantsme naval -Le marché du transport maritme natonal -Etat des lieux -Le rôle vital pour l’économie natonale -Contributon de l’ofre natonale dans le total échangé -Trafc tributaire des importatons -Tarifs portuaires natonaux Transport maritme : Une hausse considérable des échanges «Transport par voie maritme des grands types de marchandises, en milliards de tonnes, 1960-2002» Capacité Compéttf Sécurité Ecologique -Plus de 8 800 milliards de dollars de marchandises ont été exportés en 2004 -Augmentaton des X des m/ses de 9,8% - En volume : Augmentaton des Xde 9 %contre 3,8 % seulement pour la producton mondiale Source : eduscol.educaton.fr/edd«le transport maritme de marchandises» Le rôle de la conteneurisaton Echanges Conteneurisaton internatonaux Conteneurisatonen chifres : -80 % du trafic maritime se fait par conteneurisation -En 2006:120 millions de conteneurs (pleins) ont été transportés -1975-2005: le nombre desEVP est passé de 420 000 à 7.301.982 EVP - Fabrication: 1.500.000conteneurs/an (2/3 en chine) Vers le gigantsme naval Les génératons des navires* Premièregénératon(1956-1970) Longueur Tirant d’eau EVP +ConvertedCargoVessel 135 m 500 +ConvertedTanker 200 m < 9 m 800 Deuxièmegénératon(1970-1980) +CellularContainership 215 m 10 m 1 000 - 2 500 Troisièmegénératon(1980-1988) +PanamaxClass 250 m 3 000 - 4 000 290 m 11-12 m Quatrièmegénératon(1988-2000) +PostPanamax 275 m 4 000 - 5 000 305 m 11-13 m Cinquièmegénératon(2000-??) +PostPanamaxplus 335 m 5 000 - 8 000 13 -14 m 385 m 10 000 - 12 000 +Malacamax 396 m 15 m jusqu’à 18 000 * La conteneurisation dans les échanges maritimes internationaux par RAJAONARISON –master du droit maritime et du transport P: 16 Prévisions de la demande de ports à conteneurs par régions d’ici à 2015 (millions d’EVP) Source : Ocean Shipping Consultants Limited, communiqué de presse, Janvier 2005 Le marché du transport maritme natonal Etat des lieux 98% des échanges extérieurs par voie maritme 11 ports maritmes spécialisés -En 2004 : -En valeur : 192 Md MAD -En volume : 62 Mt TX DE PARTICIPATION CA: 3.3 Md MAD 43 NAVIRES NATIONAL: 13.5% Un tutelle étatque pesante ( MET,DP,DPCM,DMM,MARSA MAROC) Le marché du transport maritme natonal : Un rôle vital pour l’économie natonale Evolution des volumes échangés -2001: 57.5 Mt -2004: 61.5 Mt -TCAM [ 2001-2004 ] -M : 1.6% - X : 3.1% Source : Directon de la marine marchande Le marché du transport maritme natonal : Un rôle vital pour l’économie natonale Evolution des échanges extérieurs en valeur -2001: 204,3 Md MAD -2004: 242.7 Md MAD Evoluton de 5.9% 8% de la valeur des M Source: Directon de la marine marchande Le marché du transport maritme natonal : Un rôle vital pour l’économie natonale -Contributon de l’ofre natonale dans le total échangé L’armement natonal : Evoluton du tonnage transporté 2001 2004 TCA 6.095.858 tonnes 8.200.492 tonnes 10.4 % L’armement natonal : part dans la balance des paiements CAde la fote En 2004 BP 3.3Md MAD 17.2% L’armement natonal: partcipaton au transport des échanges extérieurs 2004 13.3 % 2003 13.8 % 2002 12 % 2001 10.5 % Source : Transport maritme au Maroc 2005-page 14 & 15 Le marché du transport maritme natonal : -Trafc en expansion mais tributaire des importatons Directon de la marine marchande Le marché du transport maritme natonal : -Part importante du trafc commercial au détriment de la pêche et le transport des passagers Ministère de l’équipement et des transports Le marché du transport maritme natonal : -Des tarifs encore non-compéttfs Comparaison internatonale des coûts de manutenton des 40 pieds Comparaison internatonale des coûts de manutenton des 20 pieds Directon de la marine marchande Axe N°4 :Transport aérien plan -Environnement -Positonnement du fret aérien -Industrie du fret aérien au Maroc -La RAM -le transport aérien internatonal Transport aérien Environnement 1-plan politque: -Les accords delibreéchangeconfortent lavisiond´uneplateforme pluralistesituantleMarocaucœurdeéchangesentrel´AMN,l´europe,le moyenorientetl´Afrique. 2-plan économique: -Lesinvestssementsextérieursfavorisentleséchanges danslessecteursá hautetechnologie, -Les atentes des clients s´inscrivent dans les enjeuxcroissants dela productonglobaliséedutmetomarketetduJIT Transport aérien Environnement 3-plan technologique: -Laréussitedesprojetsinitésparl´ADII illustrel´avancementduMaroc danscedomaine, -Le déploiement parallèle des acteurs internatonaux favorise l´implantatondenouveauxstandardslogistques. 4-plan infrastructures: -Lesprincipauxoperateursentamentunedémarchederenouvellementde leursinfrastructures, -L´intermodalitédevientunepréoccupatonpartagée Transport aérien Environnement 5-plan réglementaire: -Lalibéralisatondutransportaérienestavorableaudéveloppement de l´actvité: Les vols passagers réguliers et charter ofrent des capacités supplémentairespourlecargo; Ladémultplicatondesoperateursestavorableálabaissedesprix:SN BRUSSELS,KLM,CORSAIR,KE,QR…; Les accords d´opensky encouragent les nouveaux entrants: USA, canada,Italie,paysbas,Belgique,Angleterre. Transport aérien Environnement 6-contraintes: l´économie des fux -L´économiedesfuxintègreplusieursparamètres: Volumedesfux; Régularitédesfux; Equilibresensalleretretour; Saisonnalité. 7-opportunités -L´équilibredesfux -Marocplateformerégionale Transport aérien Positonnement du fret aérien entre l´ofre et la demande -Laperformancedesmodesdetransport concurrentsimposelaquête contnuedel´avantagecompéttf. -Lesatoutsdufretaériens´exprimentselonplusieurscritères: Lavaleurduproduit; Latailledel´expéditon; Ladistance; Leniveaudeserviceatendu. Transport aérien 1-critère de valeur: -plusleproduitestcher,mieuxilsupportelefretaérien. -acontrario,plusbasseestlavaleurduproduit,plusprépondéranteestla partdufret. facteurs clés de succès: -Leprixderevientdevientunfacteurclésdesuccès. bénéfce pour le client: -Leclient bénéfcied´unemeilleurecompéttvitédeses produits á destnaton Transport aérien 2-critère taille de l´expéditon: -lefretaérienetpluscompéttfpourlespettesexpéditons. -c´est doncunmoyentout áfait adaptépour explorer unmarchéou diversiferl´actvitésurdesmarchésdeniche. facteurs clés de succès: -ladensitéetl´étendueduréseaudevientunfacteurclésdesuccès. bénéfce pour le client: -Leclient bénéfciedenouvellesopportunitésdediversifcatondeses marchés. -deplus,ilserapprocheduclientinaletamélioresamarge. Transport aérien 3-critère de service: -plusladistanceestcourte,plusleserviceintervientdanslacompéttvité dufretaérien. facteurs clés de succès: -laproximitéavecl´Europedoitseconcrétserparunmeilleurservice: délai,fexibilité,réactvité,soins,périmètre. bénéfce pour le client: -LeserviceáVAgénèredelavaleurpourleclient. Transport aérien critère distance: -plusladistanceestcourte,plusl´avantagetransportaérienestdécisif. facteurs clés de succès: -lafabilitédudélaidevientunfacteurclésdesuccès. bénéfce pour le client: -Leclientbénéfcied´unemeilleuremaîtrisedesasupplychainetdecouts d´immobilisatonréduits. Transport aérien l´industrie du fret aérien au Maroc -lesprincipauxoperateurs: Compagniesaériennes:RAM,AF,LUFTHANSA,EMIRATES; Intégrateurs:DHL,FEDEX,UPS,TNT. transitaires:EXEL,PANALPINA,GEODIS. Transport aérien l´industrie du fret aérien au Maroc compagnie Type de stratégie RAM -diversifcaton produit -partenariats compagnies aériennes et transitaires -Plate forme régionale AF -Diversifcaton produit -sky team cargo: alliance globale á couverture mondiale EMIRATES Evoluton vers le service logistque DHL,FEDEX,UPS,TNT Service intégréá couverture mondiale Transport aérien l´industrie du fret aérien au Maroc Poids +45 kg +250kg +500kg villes Paris 13,60 12,75 11,80 Amsterdam 17,65 16,50 15,50 Londres 17,55 16,40 15,45 Cologne 16,95 16,50 15,50 Barcelone 9,40 8,80 8,35 Rome 13,70 12,90 12,15 Djeddah 41,25 38,75 36,25 New York 40,00 23,75 21,80 Montréal 39,60 23,35 21,00 Transport aérien la royale air Maroc 1-choixstratégiques: LastratégiedeRAMcargos´inscritdanslecadreduprojetndustriel de RAMconcrétséparsesfliales: SMES,enpartenariatavecSNECMA,maintenancedesmoteurs; MATISenpartenariatavecBOIENGetLABINAL,productondescâbles; Transport aérien la royale air Maroc 2-lespiliersdelastratégie: Laplateformed´échange; L´orientatonbusinesstobusiness; L´intégratondanslachainelogistqueinternatonale; Lepartenariatauplannatonaletnternatonal; Lamaitrisedesrisque. Transport aérien la royale air Maroc 3-Potentel marche Transport aérien la royale air Maroc 4-services de la RAM cargo -lastratégiesedéclineenquatresegments: Cargogénéral; Cargoexpert; Cargodirect; Cargobusiness. -pouraccompagneretantciperlestendancesdumarchéetrépondreaux atentesdesclients. Transport aérien le transport aérien internatonal 1-descripton de la chaine demande Demandereliéeál´économie; Plusieursfacteursfavorisentletransportaérien; EchangesdominesparlesUSAetEuropedel´ouest; Fortevaleurmarchandedesproduitstransportés. Transport aérien le transport aérien internatonal 1-descripton de la chaine demande 8secteursáfortpotentel: Produitspharmaceutques; Vêtement; Bijouterie; Ouvragedefonte,fer,ouacier; Aéronautqueetaérospatale; Imprimeriecommerciale; Filmsetproduitscinématographiques. Transport aérien le transport aérien internatonal 2-descripton de la chaine ofre -Lesgrandsmarchésréguliers couvrent ungrandmarchédominépar EuropeetUSA. -LesUSAconsttueleprincipalmarchédesintégrateurs. -Lemarchéasiatqueestdominéparaircanada,lesintégrateursairFrance etlesautrestransporteursréguliers. -Lestransporteurseuropéensdominentlesmarchésdumoyenorientet
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