MEDIA & TOURISM PROMOTION Presented by: MR. ARIF ELAHI Secretary to Government of Sindh Tourism Department. TOURISM DEPARTMENT Government of Sindh - Pakistan 01 SCHEME OF PRESENTATION 1. Overview of Sindh Province 2. Sindh Tourism Department 3. Our Brand 4. Role of Media 5. Way Forward/Public Private Partnership. TOURISM DEPARTMENT Government of Sindh - Pakistan 02 Pakistan TOURISM DEPARTMENT Government of Sindh - Pakistan 03 Sindh Overview Jacobabad Population 55 million N Shikarpur Area 140,912 km2 Shahdadkot Sukkur Urban Split 48% Khairpur Pop. Growth 2.8% p.a. Larkana Major Concentration South, South Dadu West (55%) Noshehro Feroz Nawabshah Sehwan Provincial Shahdadpur Boundary Major Population Centres Kotri Mirpur Khas Hyderabad Indus River Karachi Thatta Major Roads Gharo Railway Badin Connectivity Sujawal Medium Population Centres Secondary Roads TOURISM DEPARTMENT Government of Sindh - Pakistan 04 TOURISM DEPARTMENT • DEPARTMENT OF TOURIST SERVICES • IINSITITUTE OF HOTEL MANAGEMENT • SINDH TOURISM DEVELOPMENT CORPORATION • GORAK HILL DEVELOPMENT AUTHPORITY • LIASON WITH THE INTERNATIONAL AGENCIES, NATIONAL GOVERNMENT & PROVINCIAL DEPARTMENTS OUR BRAND POTENTIAL • Sindh offers a huge amount of culture, heritage and presents tremendous potential for the development of tourism. • There are 535 sites of archaeological significance in upper and lower Sindh with almost 500 Indus Valley Civilization sites in and around Dadu and Larkana alone. • Potential tourism in Sindh comprises sites of architectural, archeological and religious (Hindu, Buddhist and Muslim) significance. • Sites vary from the simple scenic natural beauty to history, mythology and mystery (Rannikot Fort). • Only 20% of sites have been excavated while Moenjodaro alone is only 10% excavated. Despite these facts tourism has still remained largely under-developed Shah Jahan Mosque - Thatta Tomb Lal Shahbaz - Sehwan Seaview Beach - Karachi TOURISM DEPARTMENT Government of Sindh - Pakistan 05 Sindh Tourism Gorakh Hills Hamal Lake Moenjodaro Amer Fort Hala Bhit Shah Jacobabad Shikarpur Shahdadkot Larkana Manchar Lake Sukkur N Kokhrapar Khairpur Dadu Sehwan Noshehro Feroz Umer Kot Nawabshah Sehwan Shahdadpur Ranikot Mithi - Thar Mirpur Khas Kotri Hyderabad Karachi Gharo Thatta Keerthar Park Naukot Fort Badin Sujawal Hub Dam Diplo Karachi Beaches Chawkandi Bhambore Ruins Bin Qasim Fort Makli Keenjhar Lake Our Brand Heritage MOEN –JO- DARO RANNIKOT FORT Indus Civilization, Larkana, Sindh Great Wall of Sindh, Jamshoro, Sindh TOURISM DEPARTMENT Government of Sindh - Pakistan 07 Our Brand Heritage MOHAN JO DARO – World Heritage Site One of the world’s oldest archaeological sites, Mohan jo Daro lives 28 KM away from the Larkana city. It was built in the 26th century B.C and abandoned around 1800 B.C. The ruins of buried city were discovered and excavation was conducted at the site under the leadership of Sir John Marshal. Mohan Jo Daro was most likely one of the largest urban settlement of ancient Indus Civilization. The Town planning suggests a high level Social and democratic organization. At this peak of development, Mohan Jo Daro could have housed around 3500 residents. The city had a central market place with a large central Well. The waste water was channeled to covered drains that lined the major streets. Close to the great granary display of the artifacts found from Mohan Jo Daro a site museum has also been established near the archaeological sites. This museum is a must see place for the tourists. TOURISM DEPARTMENT Government of Sindh - Pakistan 08 Our Brand Heritage A GREAT WALL OF SINDH - RANIKOT FORT The World Class Tourism Place ‘RANIKOT’ fort is located on the peaks of ‘Lakki’ mountains of the ‘Kirthar’ Range in the west of the River Indus right bank, at a distance of about 30 kilometers from town of ‘Sann’. ‘Mohan Nai’, a rain-stream enters the fort from its western 'Mohan Gate’. It has a way and pass through on the eastern side called as, ‘Sunn Gate”. The travels is about 33 kilometers more to enter the lion Indus River. ‘Ranikot’ wall is made of natural cliffs and mountains. This place has height as high as two thousand feet above sea level. On entrance into the gates of the Fort, one can find hills, valleys, streams, ditches, ponds, pools, fossils, building structures, bastions, watchtowers, ammunition depots, fortresses all inside Ranikot. TOURISM DEPARTMENT Government of Sindh - Pakistan 09 Our Brand Heritage Tomb in Makli Necropolis Graves in Chawkandi Necropolis Makli, Thatta, Sindh Landhi, Karachi, Sindh TOURISM DEPARTMENT Government of Sindh - Pakistan 10 Our Brand Heritage Tombs at Makli hills It is most visited place of Sindh and one of the largest necropolises in the world, with a diameter of approximately 8 km. Makli Hill is claimed to be the burial place of some 125,000 local rulers, Sufi saints and others. It is located on the outskirts of Thatta. It was inscribed on the World Heritage List in 1981 under the name, Historical Monuments of Thatta. It is generally believed that the cemetery grew around the fourteenth century. The tombs and gravestones spread over the cemetery are material documents marking the social and political history of Sindh. There is seen Quranic artwork on decorated graves of the Sufi Saints in the necropolis, the imperial mausoleums and other graves in commemorate of religious traditions of the people of that area of Sindh. TOURISM DEPARTMENT Government of Sindh - Pakistan 11 Our Brand Heritage Tomb Jam Nindo - Makli Necropolis Shah Jehan Mosque Great Architect, Thatta, Sindh A Mughal Period Architect, Thatta, Sindh TOURISM DEPARTMENT Government of Sindh - Pakistan 13 Our Brand Spiritual/ Religious Shrine of Shah Latif Bhitai Shrine of Lal Shahbaz Shrine of Abdullah Shah Bhit Shah, Matiari, Sindh Sehwan, Jamshoro, Sindh Clifton, Karachi, Sindh Dabgir Mosque Shrine of Sachal Sarmast Dewan-e-Shurfa Tomb Thatta, Sindh Ranipur, JKhairpur, Sindh Makli, Thatta, Sindh TOURISM DEPARTMENT Government of Sindh - Pakistan 16 Our Brand Spiritual/ Religious Sadh Belo Hindu Temple Situated in Mid River, Sukkur, Sindh Bhodesar Jain Temple Nangarparkar, Tharparkar, Sindh Swami Narain Hindu Temple Saddar, Karachi, Sindh TOURISM DEPARTMENT Government of Sindh - Pakistan 23 Our Brand Spiritual/ Religious St. Patrick’s Church World War II Cemetry Saddar, Karachi Sindh Dig Road, Karachi, Sindh KARACHI KARACHI KARACHI KARACHI TOURISM DEPARTMENT Government of Sindh - Pakistan 27 Our Brand Cultural Pottery of Sindh – Tile Work Pottery of Sindh Camel Sculpture – Wood Work Sindhi Folk Singer Cuisine of Sindh Sindhi Biryani TOURISM DEPARTMENT Government of Sindh - Pakistan 30 Our Brand Cultural Culture of Sindh: The culture of Sindh has its roots in the Indus Valley Civilization. Sindh has been shaped by the geography of the largely desert region, the natural resources it had available and the continuous foreign influences. The Indus or Sindhu River that passes through the land and the Arabian Sea (that defines its borders) also supported the seafaring traditions among the local people. The local climate also reflects why the Sindhis have the language, folklore, traditions, customs and lifestyle that are so different from the neighboring regions. Sindhi culture is also practiced by the Sindhi diaspora.The roots of Sindhi culture and civilization go back to the distant past. Archaeological researches during 19th and 20th centuries showed the roots of social life, religion and culture of the people of the Sindh: their agricultural practices, traditional arts and crafts, customs and tradition and other parts of social life, going back to a ripe and mature Indus valley civilization of the third millennium BC. Recent researches have traced the Indus valley civilization to even earlier ancestry. TOURISM DEPARTMENT Government of Sindh - Pakistan 31 Our Brand Adventure & Eco Tourism TOURISM DEPARTMENT Government of Sindh - Pakistan 33 Our Brand Adventure & Eco Tourism Adventure and Eco Tourism of Sindh: The travel and tourism sector is the third largest sector in terms of revenue. It offers opportunities of employment, foreign exchange earnings and investment promotion and contributes to economic growth. Apart from attraction of historic, many scenic lakes like Keenjhar and Haleji, the beaches of Karachi, geographical diversity of deserts like Thar & Umerkot, and temperate hill station sites at Gorakh Hills and Bado Jabal have potential to become tourist attractions in Sindh. The 352 km long coastline, the turtle beaches of Karachi and abundant land in city’s outskirts provide several opportunities for developing facilities for the city of 16 million souls. Sindh’s deserts and hunting sites are also favorite sites for adventurers from several countries. TOURISM DEPARTMENT Government of Sindh - Pakistan 34 Our Brand Wildlife TOURISM DEPARTMENT Government of Sindh - Pakistan 35 Our Brand Wildlife Wildlife of Sindh: Sindh has a comprehensive network of protected areas. These protected areas contribute to the preservation and conservation of biodiversity, which provide basis for ecological health, natural balance and economic incentives through eco-tourism. The most important and famous protected areas of sindh are Khirthar National Park, Haleji, Hudero, Keenjher, Drigh, Lungh, Deh Akro-II, Nara Desert and Runn of Kutch Wildlife sanctuaries and Indus Dolphin, Nara, Pai Forest and Surjan, Sumbak, Eri and Hothiano Game Reserves. Khirthar National Park with it's rugged mountains, fabulous Sindh Ibex and Urial with enchanting springs and archeological