The College of Visual and Performing Arts Brand Guidelines. VPA Is A

COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS S ETNOR SCHOOL OF MUSIC

COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS COLLEGE OF V ISU AL A ND PER F O R M ING ARTS S Y R A C USE U N I V E R S I T Y S E T NOR S CHOOL O F MUSI C S Y R A C USE U N I V E R S I T Y

C O L L E G E O F COLLEGE OF V ISU AL A ND PER F O R M ING ARTS VTheI S U A L College of VisualDEPART MENT and O F C O M M U N I C A PerformingT ION A N D A N D R H E T O R I C A L S T U D I ES P E R F O RMI N G S Y R A C USE U N I V E R S I T Y AArtsR T S brand guidelines. VPA is a generator that: Energizes whatever community in which it is engaged. Places humanity at the center of its work. Uses the tools of art, design, performance and the written and 1_College of Visual and Performing Arts visual guidelines spoken word to bring about meaning- ful change. Employs the lessons, knowledge, skills and talents of past, present and future practice to create momentum. Triggers an emotional response, but does not dictate what the audience should feel or think.

Introduction_VPA’s practice is exciting, forceful, responsive and Contact_For questions regarding Contents community-centered. It insists that people not only take a critical view this document, please contact: Introduction_2 Verbal tools_4 of the world, but also that they act on this view. To inspire audiences Erica Blust Logo and logotype_10 to take action, VPA expresses ideas through the media of the visual and Director of Communications Color palette_19 performing arts. The following guidelines for developing communication and Media Relations Typography_20 College of Visual and materials will help VPA accomplish its goals of inspiration. Image voice_23 Performing Arts Syracuse University 200 Crouse College Syracuse, NY 13244-1010 315-443-5891 [email protected]

2_College of Visual and Performing Arts visual guidelines

Mission, vision and values_Mission, vision and values statements are guiding principles for the development of programming, curriculum, brand voice and other activities of the College of Visual and Performing Arts at Syracuse University (VPA). Everything we do should reflect our mission and vision and be rooted in our values. Use them as inspiration and benchmarks in your own work.

The mission statement defines our purpose, our reason for being. No other school, college or university provides what we provide in the manner in which we provide it. The College of Visual and Performing Arts at Syracuse University is committed to the education of cultural leaders who will engage and inspire audiences through performance, visual art, design, scholarship and commentary. We provide the tools for self-discovery and risk-taking in an environment that thrives on critical thought and action.

The vision statement communicates the aspirations of VPA. We use it to inspire internal and external constituents. The vision of the College of Visual and Performing Arts is founded upon the belief that art and scholarship can affect change.

4_College of Visual and Performing Arts visual guidelines Values statements_Values statements provide guidelines for how we make decisions and set priorities. The statements are in no way meant to be a fully-inclusive list of all that we value; rather, this is a set of guiding principles that are constants in our work.

Creativity and innovation. The integration of theory and practice in order to exceed existing boundaries of human expression. Curiosity with a purpose. Applied exploration and observation toward new forms of artistic and scholarly excellence. A culture of peers. An academic and inventive community committed to intense collaboration and the open exchange of ideas.

Individual excellence. The awareness of one’s strengths, personal integrity and a commitment to growth. Joy, laughter and delight. The realization that to be an artist/scholar and challenge one’s self and the world is a responsibility we embrace.

5_College of Visual and Performing Arts visual guidelines Brand attributes_The following are brand attributes used to define image voice. They may also be combined with the descriptors.

VPA is on fire about practice. The VPA personality is strong and vibrant. VPA is aware of context. VPA believes that richer value and meaning is created when ideas are placed in a setting. VPA is assertive. VPA is a bold and strong presence. It is visceral and can be explored. VPA is eager to engage. VPA gathers ideas to create something new and whole. And, while these voices come together, individual voices are allowed to be independent and retain their tenor. VPA is of our time. VPA students and faculty have the ability to reinterpret the vocabulary of now. VPA is performative.

Our work involves spontaneous engagement of audience and subject.

6_College of Visual and Performing Arts visual guidelines Descriptors_The following are descriptors selected for use in content. They are to be used judiciously in text and prepared remarks. With each descriptor is a definition of the term and its relationship to VPA. Use them as a starting point when writing new content. For example, incorporate them into a course or event description, campus tour, alumni postcard, etc.

VPA is busy and vibrant.

VPA is engaged in the cultural life of Syracuse University and the community of Syracuse, New York. VPA continually seeks what’s new and what’s next. VPA gives a damn.

VPA cares deeply about the world and acts to be a force for good. VPA is feisty.

VPA seeks opportunities to stir the pot and provoke new ideas.

7_College of Visual and Performing Arts visual guidelines VPA is astonishing.

VPA sometimes surprises even itself and always provides an intelligent and creative voice. VPA is dauntless.

VPA relishes risk and advances understanding and expression of new ideas. VPA is rigorous.

VPA commits to a disciplined approach to scholarship and craft.

8_College of Visual and Performing Arts visual guidelines

VPA lockup

The primary identifier for VPA is our lockup incorporating the full the names of the college and university. Use this preferred version whenever possible. Variations of the logo with alternate lockups are available to suit a range of communication formats when use of the preferred lockup is not possible. The following pages show a range of typographic structures paired with the mark. There are three designated lockups (i.e. large, small, medium). Each has its own set of corresponding electronic files that should be used as outlined in this document.

Primary lockup (shown in large format)_The logotype can be positioned to the top or bottom right of the logo, or typeset flush right, rag left if necessary.

COLLEGE OF V ISU AL A ND PER F O R M ING ARTS S Y R A C USE U N I V E R S I T Y

10_College of Visual and Performing Arts visual guidelines Variation 1

COLLEGE OF V ISU AL A ND PER F O R M ING ARTS

Variation 2_The logotype should only be typeset flush left, rag right.

C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S Variation 3_Schools and departments on occasion need their names paired with the logo. Use “College of Visual and Performing Arts” on the first line in alternating grey and black and “Department Name” on the last line in orange. For department names that are longer than the college’s name, running text on two lines is acceptable. The logotype can be positioned to the top or bottom right of the logo, or typeset flush right, rag left if necessary.

COLLEGE OF V ISU AL A ND PER F O R M ING ARTS S ETNOR SCHOOL OF MUSIC

Variation 4_When all three identifiers need to appear with the logo, place “College of Visual and Performing Arts” on the first line in black, “Department Name” on the second line in orange, and “Syracuse University” on the third line in grey. The logotype can be positioned to the top or bottom right of the logo, or typeset flush right, rag left if necessary.

COLLEGE OF V ISU AL A ND PER F O R M ING ARTS S E T NOR S CHOOL O F MUSI C S Y R A C USE U N I V E R S I T Y

12_College of Visual and Performing Arts visual guidelines Variation 4 continued_If the department name is longer than the college name, break it onto two lines. This also applies to variation 3.

COLLEGE OF V ISU AL A ND PER F O R M ING ARTS DEPART MENT O F C O M M U N I C A T ION A N D R H E T O R I C A L S T U D I ES S Y R A C USE U N I V E R S I T Y

Size requirements_It is recommended that the large logo be printed no larger than 200% of its original file size, or no more than 144" x 59". At a scale larger than 200%, the image will become bitmapped. If it is absolutely necessary to print the logo larger than 200%, the printed piece should be viewed from a distance of at least 20 feet. This will make the bitmapping less obvious. The logo should also not appear smaller than 15% of its original file size, or 11" x 4", as they are shown here. At less than 15% of its original file size, the details of the pins and shadows are lost.

COLLEGE OF V ISU AL A ND PER F O R M ING ARTS

13_College of Visual and Performing Arts visual guidelines Medium lockup

The medium lockup exists in five formats. Note that this lockup uses a different image from the one used in the large lockup. Use the medium lockup in medium format applications, like t-shirts and mugs.

COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS S ETNOR SCHOOL OF MUSIC

Medium lockup_The logotype can be increased Variation 1_The logotype can be increased in Variation 2_The logotype can be increased in

in scale up to 200%, positioned to the top or scale up to 200%, or typeset flush right, rag left scaleCOLLEGE up to OF 175%. V ISU AL It AshouldND P E R onlyF O R M beING typeset ARTS flush COLLEGE OF V ISU AL A ND PER F O R M ING ARTS bottomCOLLEGE right OF V ISofU theAL Alogo,ND P EorR FtypesetO R M ING flush ARTS right, if necessary.COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS left,S Y R A ragC USE right. U N I V E R S I T Y S E T NOR S CHOOL O F MUSI C S ETNOR SCHOOL OF MUSIC S Y R A C USE U N I V E R S I T Y rag left if necessary.

COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS COLLEGECOLLEGE OF V ISU OFAL AV ISNDU ALP E RAFNDO R PEM INGR F OARTSR M ING ARTS C O L L E G ECOLLEGE O F OF V ISU AL A ND P E R F O R M ING ARTS COLLEGE OF V ISU AL A ND PER F O R M ING ARTS S Y R A C USE U N I V E R S I T Y S E T NOR S CHOOL O F MUSI C V I S U A L S ETNOR SCHOOL OF MUSIC DEPART MENT O F C O M M U N I C A T ION A N D S Y R A C USE U N I V E R S I T Y A N D R H E T O R I C A L S T U D I ES P E R F O RMI N G S Y R A C USE U N I V E R S I T Y A R T S

Variation 3_Schools and departments on occasion need their names Variation 4_When all three identifiers need to appear with the logo, paired with the logo. The college name is on the first line in alternating place “College of Visual and Performing Arts” on the first line in black, COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS COLLEGE OF V ISU AL A ND PER F O R M ING ARTS grey and black, and the department name is on the last line in orange. For “Department Name” on the second line in orange (on two lines if it’s C O L L E G E O F S Y R A C USECOLLEGE U N I V E ROFS I TV YISU AL A ND PER F O R M ING ARTS S E T NOR S CHOOL O F MUSI C VdepartmentI S U A L names that are longer than the college’s name, DEPARrunningT MENT text O F C O MlongerM U N I C A thanT ION AtheN D college’s name), andS Y R “SyracuseA C USE U N I VUniversity”E R S I T Y on the third AonN D two lines is acceptable. The logotype can be increased in RscaleH E T O upR I C toA L S T U D I ESline in grey. The logotype can be increased in scale up to 200%, positioned P E R F O RMI N G S Y R A C USE U N I V E R S I T Y 200%, positioned toCOLLEGE the top OF or V bottomISU AL A NDright P E RofF OtheR M INGlogo, ARTS or typeset flush toCOLLEGE the top OF or V bottomISU AL A rightND P E ofR F theO R M logo,ING ARTS or typeset flush right, rag left if A R T S S ETNOR SCHOOL OF MUSIC right, rag left if necessary. necessary.

C O L L E G E O F COLLEGE OF V ISU AL A ND PER F O R M ING ARTS V I S U A L DEPART MENT O F C O M M U N I C A T ION A N D A N D R H E T O R I C A L S T U D I ES

COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS COLLEGE OF V ISU AL COLLEGEA ND P E R F OFO R VMISINGU AL ARTS A ND P E R F O R M INGP E R ARTSF O RMI N G COLLEGE OF V ISU AL A ND PER F O R M INGS Y R ARTSA C USE U N I V E R S I T Y S ETNOR SCHOOL OF MUSICS Y R A C USE U N I V E R S I T Y A R T S S E T NOR S CHOOL O F MUSI C S Y R A C USE U N I V E R S I T Y

14_College of Visual and Performing Arts visual guidelines

COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS COLLEGE OF V ISU AL A ND PER F O R M ING ARTS S Y R A C USE U N I V E R S I T Y S E T NOR S CHOOL O F MUSC O LI LCE G E O F COLLEGE OF V ISU AL A ND PER F O R M ING ARTS S Y R A C USE U N I V E R S I TV YI S U A L DEPART MENT O F C O M M U N I C A T ION A N D A N D R H E T O R I C A L S T U D I ES P E R F O RMI N G S Y R A C USE U N I V E R S I T Y A R T S

C O L L E G E O F COLLEGE OF V ISU AL A ND PER F O R M ING ARTS V I S U A L DEPART MENT O F C O M M U N I C A T ION A N D A N D R H E T O R I C A L S T U D I ES P E R F O RMI N G S Y R A C USE U N I V E R S I T Y A R T S Size requirements_The medium lockup can never appear larger than 100% of its file size, or no smaller than 60% of its original file size.

COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS S ETNOR SCHOOL OF MUSIC COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS Largest use of medium lockup_100% of its original file size, or 4.4" x 2". Smallest use of medium lockup_60% of its original file size,S ETNOR or 2.7" SCHOOL x 1.2". OF MUSIC

COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS COLLEGE OF V ISU AL A ND PER F O R M ING ARTS S Y R A C USE U N I V E R S I T Y S E T NOR S CHOOL O F MUSI C S Y R A C USE U N I V E R S I T Y

C O L L E G E O F COLLEGE OF V ISU AL A ND PER F O R M ING ARTS V I S U A L DEPART MENT O F C O M M U N I C A T ION A N D A N D R H E T O R I C A L S T U D I ES P E R F O RMI N G S Y R A C USE U N I V E R S I T Y A R T S

C O L L E G E O F COLLEGE OF V ISU AL A ND PER F O R M ING ARTS V I S U A L DEPART MENT O F C O M M U N I C A T ION A N D A N D R H E T O R I C A L S T U D I ES P E R F O RMI N G S Y R A C USE U N I V E R S I T Y Large and medium lockup clear space_When the lockup is used, it Large and medium logo clear space_When the logo is used without A R T S should always have a space surrounding it equal to the distance between the logotype, it can bleed off the edge of a page, but never on more than one two pins. See the example below. side. The crop should always occur between vertical rows of pins, and never cut into the pins themselves. The logo can be placed in surprising positions in a composition. See the example below. For small applications it is acceptable to not pair the logotype with the logo. However, “College of Visual and Performing Arts” needs to appear somewhere on the same surface as the logo appears, unless the logo is incorporated into a photograph.

COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS The distance between two pins. S ETNOR SCHOOL OF MUSIC

C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S

COLLEGE OF V ISU AL A ND P E R F O R M ING ARTS COLLEGE OF V ISU AL A ND PER F O R M ING ARTS S Y R A C USE U N I V E R S I T Y S E T NOR S CHOOL O F MUSI C S Y R A C USE U N I V E R S I T Y

15_College of Visual and Performing Arts visual guidelines

C O L L E G E O F COLLEGE OF V ISU AL A ND PER F O R M ING ARTS V I S U A L DEPART MENT O F C O M M U N I C A T ION A N D A N D R H E T O R I C A L S T U D I ES P E R F O RMI N G S Y R A C USE U N I V E R S I T Y A R T S Color for large and medium lockup_The logo, logotype, or lockup can appear in black over a white background. When this happens the words in the logotype are all black. They can also appear in black over a color.

COLLEGE OF V ISU AL A ND PER F O R M ING ARTS COLLEGE OF V ISU AL A ND PER F O R M ING ARTS S E T NOR S CHOOL O F MUSI C Medium lockup, black Medium lockup, black over a color_ The black lockup can be printed COLLEGE OF V ISU AL A ND PER F O R M ING ARTS COLLEGE OF V ISU AL A ND PER F O R M ING ARTS over a field of color, and positioned in a corner. S E T NOR S CHOOL O F MUSI C

COLLEGE OF V ISU AL A ND PER F O R M ING ARTS COLLEGE OF V ISU AL A ND PER F O R M ING ARTS S Y R A C USE U N I V E R S I T Y S E T NOR S CHOOL O F MUSI C COLLEGE OF V ISU AL A ND PER F O R M ING ARTS COLLEGE OF V ISU AL A ND PER F O R M ING ARTS S Y R A C USE U N I V E R S I T Y S Y R A C USE U N I V E R S I T Y S E T NOR S CHOOL O F MUSI C S Y R A C USE U N I V E R S I T Y

Applications to avoid for large and medium lockup_To ensure a consistent look and legibility of the lockup, the following is a list of restricted applications. Please be mindful never to distort the lockup or to use it in any way that hinders legibility. Never position the color version over a color. Never position any version within a carrier shape, with distorted proportions, with reversed orientation, in a color that is not part of the VPA color palette, or rotated.

C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S

C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S S Y R A C USE U N I V E R S I T Y

C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S S ETNOR SCHOOL OF MUSIC

16_College of Visual and Performing Arts visual guidelines Small lockup

A small lockup has been developed for use in applications that require a very small mark. A vector drawing of the logo exists for this purpose. Four alternatives are available.

C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S S E T N O R S C H O O L O F M U S I C

Small lockup_The logotype can also be Variations 1 and 2_Logotypes with only Variations 3 and 4_The rules described for C O L L E G E O F V I S U A L A N D C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S positionedP E R F O RMI N Gto A theR T S top or bottom right of the logo “College of Visual and PerformingS E T N O RArts” S C H O canO L O F M U S I C the medium logotype also apply to the small if necessary. The entire lockup can be oriented be one or two lines long. See Sexamples.Y R A C USE UTheseN I V E R S I T Y logotype. See examples. This version of the flush right, rag left if necessary. versions of the logotype can be positioned logotype can be positioned to the top or bottom to the top or bottom right of the logo if right of the logo if necessary. The lockup can be necessary. Both lockups can be oriented flush oriented flush right, rag left if necessary. C O L L E G E O F V I S U A L A N D P E R F Oright,CRMO LILNEG Grag EA R O TleftFS V I SifU necessary.A L A N D P E R F O RMI N G A R T S C O L L E G E O F V I S U A L A N D P E R F OCRMO LILNEGG EA R OTFS V I S U A L A N D P E R F O RMI N G A R T S S E T N O R S C H O O L O F M U S I C S E T N O R S C H O O L O F M U S I C

C O L L E G E O F V I S U A L A N D PCEORLFLOERMG E IONFG VAIRSTUSA L A N D P E R F OCRMO L LI NEGG EA ROTFS V I S U A L A N D P E R F O CRMO LILNEGG EA R OTFS V I S U A L A N D PCEORL FL EO GRME IONFG V AI RS UT SA L A N D P E R F OCRMO L ILNEGG EA ROTFS V I S U A L A N D P E R F O RMI N G A R T S S Y R A C USE U N I V E R S I T Y D E P A RTMENT O F C OMMUN SI CEATTNIOORN SACNHDO O L O F M U S I C S E T N O R S C H O O L O F M U S I C RHE T O R I C A L S T UDIES S Y R A C USE U N I V E R S I T Y

C O L L E G E O F V I S U A L A N D C O L L E G E O F V I S U A L A N D C O L L E G E O F V I S U A L A N D P E R F OCRMO LILNEGG EA R OTFS V I S U A L A N D P E R F O RMI N G A R T S P E R F O RMI N G A R T S P E R F O RMI N G A R T S S E T N O R S C H O O L O F M U S I C S E T N O R S C H O O L O F M U S I C S Y R A C USE U N I V E R S I T Y S Y R A C USE U N I V E R S I T Y

Size requirements_TheC O smallL L E G E logotype O F V I S U A canL A N neverD appearC O L L E GsmallerE O F V I S thanU A L A N D Lockup clear space_MaintainC O L L E aG Eclear O F V spaceI S U A L surroundingA N D P E R F OCRMO L ItheLNEGG ElockupA ROTFS V I S equalU A L A N D P E R F O RMI N G A R T S P E R F O RMI N G A R T S P E R F O RMI N G A R T S S E T N O R S C H O O L O F M U S I C S E T N O R S C H O O L O F M U S I C 100% of its original file size, 2.6" x .84". If the logo needs to be reduced, to the width of the ascender of the ‘P’ in VPA. S Y R A C USE U N I V E R S I T Y S Y R A C USE U N I V E R S I T Y it should never be smaller than 65% of its original file size, .9" x .3". For small applications it is acceptable to not pair the logotype with the logo. However, “College of Visual and Performing Arts” needs to appear

somewhere on the sameC surfaceO L L E G E OasF theV I S U logoA L A Nappears,D P E R F O CunlessRMO LILNEGG EAtheR OTFS logo V I S U isA L A N D P E R F O RMI N G A R T S C O L L E G E O F V I S U A L A N D P E R F O CRMO LILNEGG EA ROTFS V I S U A L A N D P E R F O RMI N G A R T S incorporated into a photograph.S Y R A C USE U N I V E R S I T Y S Y R A C USE U N I V E R S I T Y D E P A RTMENT O F C OMMUN I C A T I ODNE PAANRTMENTD O F C OMMUN I C A T I O N A N D The width of theRH ascenderE T O R I C A L S T UDIES RHE T O R I C A L S T UDIES S Y R A C USE U N I V E R S I T Y S Y R A C USE U N I V E R S I T Y C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S C O L L E G E O F V I S U A L A N D C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S

C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S C O L L E G E O F V I S U A L A N D C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S P E R F O RMI N G A R T S S Y R A C USE U N I V E R S I T Y P E R F O RMI N G A R T S S Y R A C USE U N I V E R S I T Y C O L L E G E O F V I S U A L A N D P E R F OCRMO L ILNEGG EA ROTFS V I S U A L A N D P E R F O RMI N G A R T S C O L L E G E O F V I S U A L A N D P E R F O CRMO L LI NEGG EA ROTFS V I S U A L A N D P E R F O RMI N G A R T S 17_College of Visual and PerformingS Y R AArtsC USE visual U N guidelinesI V E R S I T Y S Y R A C USE U N I V E R S I T Y D E P A RTMENT O F C OMMUN I C A T I OD NE PAANRTMENTD O F C OMMUN I C A T I O N A N D RHE T O R I C A L S T UDIES RHE T O R I C A L S T UDIES S Y R A C USE U N I V E R S I T Y S Y R A C USE U N I V E R S I T Y

C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S S E T N O R S C H O O L O F M U S I C

C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S S E T N O R S C H O O L O F M U S I C C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S C O L L E G E O F V I S U A L A N D P E RC FO OL LRME GI EN GO FA R VTI SS U A L A N D P E R CFOO LRML EIGNEG OAFR TVSI S U A L A N D P E R F OCRMO L LI NE G EA ROTFS V I S U A L A N D P E R F O RMI N G A R T S C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S S E T N O R S C H O O L O F M U S I C S E T N O R S C H O O L O F M U S I C S E T N O R S C H O O L O F M U S I C

Color_The small logo, logotype, or lockup can appear in black over a white background or over a color. When this happens the words in the logotype are all black. They can also knock out to white over a color. When this happens the words in the logotype are all white.

C O L L E G E O F V I S U A L A N D C O L L E G E O F V I S U A L A N D C O L L E G E O F V I S U A L A N D P E R CFO LRML EIGNEG OAFR TVSI S U A L A N D C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S P E R F O RMI N G A R T S P E R F O RMI N G A R T S S E T N O R S C H O O L O F M U S I C P E R F O RMI N G A R T S S E T N O R S C H O O L O F M U S I C S E T N O R S C H O O L O F M U S I C S Y R A C USE U N I V E R S I T Y S Y R A C USE U N I V E R S I T Y S Y R A C USE U N I V E R S I T Y

Small lockup, black Small lockup, black over a color Small lockup, knocking out of a color

C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S C O L L E G E O F V I S U A L A N D P E R CFOOL RML E GI NE G O AF R VTISS U A L A N D P E RCFOOLRML EIGNEG O AFR VT SI S U A L A N D P E R F O CRMO L LI NE G EA ROTFS V I S U A L A N D P E R F O RMI N G A R T S C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S S S

S Y R A C USE U N I V E R S I T Y S Y R A C USE U N I V E R S I T Y D E P A RTMENT O F C OMMUN I C ASTYIRO ANC AUSEN D U N I V E R S I T Y T D E P A RTMENT O F C OMMUN I C A T I O N A N D T D E P A RTMENT O F C OMMUN I C A T I O N A N D R R A A

RHE T O R I C A L S T UDIES RHE T O R I C A L S T UDIES RHE T O R I C A L S T UDIES G G

S Y R A C USE U N I V E R S I T Y N S Y R A C USE U N I V E R S I T Y N S Y R A C USE U N I V E R S I T Y I I RM RM O O F F R R E E P P C

I D D S Y N N U T A A I

S L L F R A A O E

U U V L S S I I I O N V V O

U H F F

C O O

E E USE R G G C O E E A N L L T L L R O O E Y C S C S

Applications to avoid_To ensure a consistent look and legibility of the lockups, the following is a list of restricted applications. Please be mindful D N never to distort the lockups or to use it in any way that hinders legibility. Never position the color version over a color. Never position anyA version within

L S A

a carrier shape, with distorted proportions, with reversed orientation, in a color that is not part of the VPA color palette, or rotated. T U R S I A

G F N I O

E RM G O E F L L R E O C P

C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S C O L L E G E O F V I S U A L A N D C O L L E G E O F V I S U A L A N DC OP ELRLFEOGRME ION GF AVRITSSU A L A N D P E R F O RMCI NO LGL EAGRET OSF V I S U A L A N D C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S

P E R F O RMI N G A R T S S Y R A C USES U N I V E R S I T Y P E R F O RMI N G A R T S S Y R A C USE U N I V E R S I T Y T R A

G N I RM O F R E P

D N A

S T R A G N I RM O F R E P D N A L A U S I V F O E G E L L O C D N A L A U S I V F O E G E L L O C S T R A A G N I RM O F R E P D N A L A U S I V F O E G E L L O C U S

Y T I S R E V I N U USE C A R Y S S T R A G N I RM O F R E P I V

F O

E G E L C O L L E G E L O F V I S U A L A N D P E R F O RMI N G A R T S O C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S C S E T N O R S C H O O L O F M U S I C S E T N O R S C H O O L O F M U S I C

S T R A G N I RM O F R E P D N A L A U S I V F O E G E L L O C 18_College of Visual and PerformingC I S U M Arts F O visualL O O H guidelinesC S R O N T E S Color palette

A palette of three bright colors and supporting neutrals reflects the energy inherent in the VPA brand. An orange that references Syracuse University is always used for the logo. A vibrant red and green are supporting colors, as shown in this document. To ensure accuracy, refer to the Pantone Matching System® (pantone.com).

PMS 165C_PMS 165U C0M60Y100K0_R245G130B32 PMS 185C_PMS 185U C0M91Y76K0_R239G62B66 PMS 3265C_PMS 3265U C69M0Y37K0_R53G189B178 PMS Cool Grey 5C_PMS Cool Grey 5U C25M19Y19K0_R190G192B194 PMS BlackC_PMS BlackU C0M0Y0K100_R0G0B0

19_College of Visual and Performing Arts visual guidelines Typography

Typography is a central element contributing to the visual voice for VPA. Three typefaces have been chosen to represent our organization: DIN 16, Miller and Georgia. DIN 16 is used to represent the VPA institutional voice in key identifying logotypes, mastheads, and signage. Miller is a very legible, workmanlike typeface used for all supporting print typography. Georgia replaces Miller for all online uses.

DIN 16: institutional typeface_Din 16 is based on the industrial construction of DIN, but has rounded terminals that give it an appropriated sensibility. ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.,?!&@#*()

DIN 16: logotype_When DIN 16 is used in the logotype, its composition DIN 16: masthead_When DIN 16 is used in a masthead or identifying is derived from the pin grid. Specific values are applied to the signage, its typography is also derived from the pin grid. The letters letterspacing and wordpacing to keep the type feeling monospaced, like are always monospaced vertically and horizontally. The masthead is the pins. Review Illustrator files to see those specific values, as they differ positioned in the corner of a composition. See example below. C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S for large, medium, and small versions of the logotype. S Y R A C USE UNI V E R S I T Y

What’s new and what’s next: VPA is unveiling its new C O L L E G E O F V I S U A L A N D P E R F O RMI N G A R T S branding, presenting “Day of Play,” winning “Best of Show” S Y R A C USE U N I V E R S I T Y at the Everson, hosting at CAA, and partnering with the Shemin family.

April 2009 20_College of Visual and Performing Arts visual guidelines 1_Top stories

College unveils new branding, plans for web site redesign_VPA recently unveiled its new branding guidelines and plans to redesign its web site. The college is working with Chicago design firm Studio Blue. Read more.

VPA opens exhibition space in downtown Syracuse_The college is opening a new venue on South Clinton Street to showcase the work of its students, faculty, alumni, and visiting artists. Ludwig Stein’s exhibition “Selections” will inaugurate the space. Read more.

Demo, Vivian honored by National Communication Association_Anne Demo and Bradford Vivian, assistant professors in the Department of Communication and Rhetorical Studies, received awards from the National Communication Association (NCA) at the organization’s 94th annual convention in San Diego. Read more.

Art and design student work featured in Erie Canal Museum exhibition_ “Observations East and West” features student work from the fall 2008 landscape painting class taught by Sarah McCoubrey, associate professor of painting in the School of Art and Design. The exhibition was framed, matted and installed by students in the school’s graduate program in museum studies. Read more.

Visit vpa.syr.edu for more news stories.

2_Happenings

College Mean Series presents Feb. 11 ‘Day of Play’_“Day of Play” features four speakers who will explore the role of play in design, business and society. Read more.

‘Harry Potter’ composer to visit campus, present free screening, Q&A_ Patrick Doyle visits campus Feb. 10 for a free screening of “Harry Potter and the Goblet of Fire” and a Q&A on music composing for film. Read more.

New Play Workshop to showcase work of VPA alumni_The New Play Workshop Program in the Department of Drama will present a public workshop performance of “Falling to Earth,” a new musical by alumni Tom Gualtieri ’90 and David Sisco ’97. Read more.

Find our complete events listings, including live Setnor School of Music concert audio and video streaming, at vpa.syr.edu.

3_Take note

Anne Cofer, adjunct professor of fiber arts/ material studies in the School of Art and Design, recently won “Best of Show” at the 2008 Everson Biennial in Syracuse. She is currently presenting the solo show “Concealed Objects” at the museum and was featured in the Syracuse Post-Standard.

Todd Conover, assistant professor of fashion design in the School of Art and Design, received an Editor’s Choice Award from the National Association of Photoshop Professionals. Visit the portfolio site to see more.

Brandon Hodges, a junior industrial and interaction design major in the School of Art and Design, won the program’s 2008 Phil Stevens Junior Prize. Brandon received $1,500 for his winning design of the assigned project, which was designing a potting bench for the gardening enthusiast.

Amos Kiewe, professor in the Department of Communication and Rhetorical Studies, was quoted in a National Post article about President Obama’s economic rhetoric.

The college’s visiting artists and speakers in March included:

Dan Dippel ’00, owner, Esoteric Design Daniel Hege, music director, Syracuse Symphony Orchestra Britt Morgan-Saks, senior creative director, SONY/ATV Music Publishing Justin Timberlake, singer and actor

Read more notes about our students and faculty here [link to come]

4_For alumni

Join us at the College Art Association Conference_VPA will host a special reception for alumni Feb. 26 in conjunction with the College Art Association Conference in Los Angeles. Click here for the details.

Participate in the SU Career Services Network Design Fair April 3_For its first- ever career fair especially for design students, Career Services invites alumni to present workshops, meet with students about potential job or internship opportunities, and connect with faculty. Read more.

Give us your feedback on VPA’s upcoming retail store_The college is planning to launch a retail store that features such products as books, music, and works of art showcasing VPA faculty, alumni, and student work. Models for our store include risd works and ShopSCAD. We invite you to share your input on the type of work we should feature and projected volume. E-mail your comments to [email protected].

Connect with us! Visit the alumni section of the VPA web site to: Join the VPA Alumni Career Resources Network and update your information View our calendar of alumni events See what your classmates are up to via Alumni Showcase and Alumni Notes Access alumni and career resources

5_Giving back

Shemin Family establishes lecture series on the business of the fashion industry_The series, which will bring young alumni and other industry professionals to campus to meet with students and help them understand the business of fashion, was created with the generous support of Emanuel “Manny” Shemin ’52, Rhoda Zisman Shemin ’53, and Leslie Shemin-Lester ’84. Read more.

Talking with Taye_Taye Diggs ’93 recently returned to campus to talk to Department of Drama students about working in the industry and his upcoming roles. He also gave an acting workshop.

Support the Jim Clark Fund in the Department of Drama_Jim Clark taught in the Department of Drama for 35 years and reached countless students. Recognize him by contributing to the Jim Clark fund. Visit our Giving web site to learn how you can give to the fund and to recognize those who have already contributed.

Giving to VPA makes a difference! Visit the Giving section of the VPA web site to learn about giving opportunities and how to make a gift. Thank you!

Momentum is published by the VPA Office of Communications under the leadership of Dean Ann Clarke. Send comments to [email protected]. For more information about the college, visit our web site at vpa.syr.edu.

The College of Visual and Performing Arts at Syracuse University is committed to the education of cultural leaders who will engage and inspire audiences through performance, visual art, design, scholarship, and commentary. We provide the tools for self-discovery and risk-taking in an environment that thrives on critical thought and action. Miller: supporting typeface for all print applications_Miller Text and Display were designed by Matthew Carter to revive 19th century typefaces created for use in newsprint. The font has a workmanlike, accessible quality that recalls design of the vernacular. In the VPA brand, Miller should be used bravely; strong scale shifts and color breaks distinguish content. Heads and subheads are large and bold, distinguished by color breaks. Body copy contrasts against the heads with a sharp scale shift. Section breaks can be created by using thick rules above content, and attention can be drawn to specific content when it is underlined. The typography of any composition has an active, energetic voice. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,?!&@#*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,?!&@#*()

Miller: sample usage_Limit typography to two primary sizes, set flush left without indents.

Meet Ann Clarke Former Associate Dean assumes top post at the College of Visual and Performing Arts

Pis num dolor aut lortissequam dolobore tat, velit duiscillute duisl illa faci Pull quote or blurb. Ud dionsecte eu feuisi. Isim velit volum doluptat. Ut praestrud dolore modolor sim emet zzriurere sequate venibhes autpat. Dipisl ut lamcor ipsusto exer in henit, corem enisl ut num iriureet ite estrudetes endi alit ullaorent la corero consent wissi. Ibh erci eu faccummy nonsed mod tat. Num au- ut volumsan entest luptatese nul giam, ver senim volorper susto dipissectet atum erci eugait aut lor inim luptat velent acilis aliquis del. zzrit, conullaoreet ad tincil dolobore magna alis do dolor sit landiam zzrit autpat. Ut lummy nos ea augait lortionulla feuismolessi blaor iustie doloreet utatum estie vulput iril ulput lortisi ssequi blam velit utat doloreet lamcor ipsusto exer in henit dolor.

21_College of Visual and Performing Arts visual guidelines Georgia: supporting typeface for all web applications_ Georgia, designed in 1993 by Matthew Carter, is a transitional serif typeface. Intended to be the serif companion to the first Microsoft sans serif screen font, Verdana, it is designed for clarity on a computer monitor even at small sizes. This is achieved in part by a relatively large x-height. Georgia should be handled in online applications in the same way that Miller is treated in print. Strong scale, weight, and color shifts should be used to define different hierarchies of content. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,?!&@#*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,?!&@#*()

Georgia: sample usage_Limit typography to two primary sizes, set flush left without indents.

VPA is eating nachos, a college of visual and performing arts, cramming for an exam, loves nachos, performing in nyc, making prototypes, emptying the trash

Dean’s message Dean’s message Contributed by Ann Clarke, Directions Our students not only work hard in their studios and classrooms—they Dean of VPA Map also collaborate with others across campus and around the globe. a textiles artist, This type of broad exposure is critical in their development as artists, exhibiting in Syracuse, NY, VPA facts lecturing in Utica. VPA Advisory Council designers, performers, and scholars, so our innovative curricula are Read complete bio. VPA timeline designed to provide a great diversity of choice and opportunity. A history of Crouse College Press release Giving to VPA Announcing Dean Clarke’s appointment on March 7, 2008.

22_College of Visual and Performing Arts visual guidelines Image voice

The VPA image voice conveys important brand attributes: that we derive inspiration from the outside world, that we use art to assertively engage in the community around us, and that the performative nature of our work encourages dialogue.

Image voice _The images created to represent the brand can be used alone, or cropped and paired with other brand images to further emphasize that VPA engages with its surroundings. While our brand essence includes spontaneous engagement of image and subject, spontaneous use of branded imagery is not encouraged. The following are examples of the image style and content desired to express VPA. For questions regarding images (e.g. access to them and creation of new images), please contact Erica Blust, Director of Communications and Media Relations, [email protected].

Composite image Man © Studio Blue, Inc. Building © flickr.com/ Scott Granneman 24_College of Visual and Performing Arts visual guidelines