Presented by November 12 & 13, 2012 Westin Harbour Castle Hotel , Canada

PROGRAM 5th ERENCE CONF 2012 IS ELIGIBLE FOR Annual CONTINUING TIONS LEGAL EDUCATION SPORTS IN SOME JURISDIC MANAGEMENT CONFERENCE Leading Edge Strategies for Managing and Marketing the Business of Sport

PROGRAM Kevin Abrams Clark Griffith Michael Ouellet Assistant - New York Giants - New York Sports Lawyer and Former Commissioner of the Chief of Business Affairs - CO-CHAIRS Dave Andrews Northern League - Minneapolis Players Association - Toronto President and CEO - - Springfield Chris Hebb President - Rogers Media/Toronto Jays - Toronto Tom Anselmi Senior Vice President, Broadcast and Content - Maple Leaf Sports and Entertainment - Toronto BRIAN BURKE President and COO - Maple Leaf Sports and Entertainment - Dr. James Riordan Toronto Kathy Henderson Director of MBA in Sport Management - President & General Manager, Florida Atlantic University - Boca Raton Chaka Bainbridge Vice President, Marketing - Pan-American Games - Toronto President - Bainbridge Sports Management - Miami Randy Hendricks (Invited) Chairman & President, Toronto /Chairman of the Michael Bradley (Invited) 100th Anniversary - Toronto President - Hendricks Sports Management - Spring, Texas Vice President - Neulion Communications - Toronto Jackie Ryan David Branch Dave Hopkinson Vice President, Sponsorships - Scotiabank - Toronto Senior Vice President, Business Partnerships - President, CHL - Commissioner, OHL - Toronto TREVOR WHIFFEN Maple Leaf Sports and Entertainment - Toronto Greg Sansone Brian Burke Vice President of Operations and Broadcasting - President and General Manager - Toronto Maple Leafs - Rick Horrow The Score Television Network - Toronto Partner, Dickinson Wright LLP Host of "Sportfolio" on the Bloomberg Network - Miami Toronto Jonathan Savage & Governor, Robert Carr Stew Johnston Vice President of Marketing and Social Platforms - President - TSN - Toronto Senior Vice President of Operations and Legal Affairs - - Toronto Detroit Red Wings/Olympia Entertainment - Detroit Phil King Gil Scott Dr. Chris Chard President of Sports and Executive Vice - President of President - Gil Scott Sports Management - Markham CONFERENCE Sports Management Professor - Brock University - Programming - CTV - Toronto John Shannon St. Catharines Gord Kirke Rogers - Toronto PRESENTED BY Kevin Cheveldayoff Sports Lawyer and Professor - Toronto Kenneth Shropshire General Manager - Jets - Winnipeg Dr. Lynn Lashbrook Sports Lawyer and Professor - Wharton Business School - President - Sports Management Worldwide - Portland Philadelphia Commissioner - League - Toronto Chris Lencheski Dr. Dana Sinclair Bryan Colangelo President - Front Row Marketing/NASCAR Owner - Partner and Sports Psychologist - Human Performance International - Toronto President and General Manager - - Philadelphia Toronto Peter Luukko Robert Sokalski Ned Colletti (Invited) President - - Legal Counsel - - Winnipeg General Manager - Los Angeles Dodgers - Los Angeles Philadelphia Ed Stefanski John McCauley Vice President, Operations - Toronto Raptors - Brian Cooper Toronto President & CEO - S & E Sponsorship Group - Toronto Director, Digital - Maple Leaf Sports and Entertainment - Toronto Gord Stellick Michael Copeland Don Meehan Host on - CBC - Toronto CONFERENCE - - Toronto President & CEO - Newport Sports Management - Roman Stoykewych Mississauga Associate Counsel - National Hockey League Players SPONSORED BY Bill Daly (Invited) Association - Toronto Deputy Commissioner - National Hockey League - Scott Mitchell New York President - Hamilton Tiger Cats/MRX Media - Dave Watkins Hamilton Senior Director, Data Analytics and Social Marketing - George Daniel Hamilton Tiger Cats - Hamilton Commissioner - National League - New York Gord Miller Host of the NHL on TSN - TSN - Toronto Tom Whaley Mark Ditmars Executive Vice President - St. Paul Saints Baseball Club - Vice President, Corporate Partnerships - - Scott Moore St. Paul President - Rogers Sportsnet - Toronto CHARITABLE Toronto Trevor Whiffen Don Fehr (Invited) Pat Morris Partner, Dickinson Wright PARTNER Executive Director - NHLPA - Toronto Partner - Newport Sports Management - Mississauga Governor, London Knights - Toronto Steven Fehr Bernie Mullin Tom Wilson Special Counsel - NHLPA/MLBPA - Kansas City Chairman & CEO - The Aspire Group - Atlanta President & CEO - Mark Francis Jeffrey Orridge Olympia Entertainment/Detroit Red Wings - Detroit Professor - UCLA Business School Executive Director of Sports Properties - CBC - Toronto Tom Wright (Invited) Consultant - BaAM Productions - Los Angeles Director of Operations - UFC Canada - Toronto

ENROLL TODAY: contact Patrice Whiffen — 519-868-2399 or [email protected] facebook.com/PrimeTimeSE Register online at www.primetimesport.ca twitter.com/PrimeTimeSE M O NDAY NOVEMB ER 12, 2012

7:30 Registration and Continental Breakfast Kenneth Shropshire Sports Lawyer/Professor - Wharton Business School 8:30 Welcome by Conference Chairs Robert Sokalski Legal Counsel - Winnipeg Blue Bombers Roman Stoykewych Associate Counsel - National Hockey League Players Brian Burke President and General Manager - Toronto Maple Leafs Association

Trevor Whiffen Partner - Dickinson Wright LLP and Governor - 12:30 Networking Luncheon - Panel Discussion - London Knights You Heard it Here First: Current Issues in the World of Sports 8:40 Introduction and Opening Remarks Moderator: Gord Miller Host of the NHL on TSN Emcee: Gord Miller Host of the NHL on TSN Greg Sansone Vice President of Operations and Broadcasting - The Score 8:45 Team Operations: Meeting Stakeholder Television Network Expectations and Conquering the Business Challenges John Shannon Rogers Sportsnet Gord Stellick Host on Hockey Night in Canada - CBC Moderator: Brian Burke President and General Manager - Toronto Maple Leafs 2:00 Labour Issues in Major League Sports: Tom Anselmi President and COO - Maple Leaf Sports & Balancing the Interests of Teams, Leagues, and Players Entertainment Peter Luukko President - Philadelphia Flyers Moderator: Gord Miller Host of the NHL on TSN Keith Pelley President - Rogers Media/Toronto Blue Jays Kevin Abrams Assistant General Manager - New York Giants Chris Rudge Chairman and President - / Brian Burke President and General Manager - Toronto Maple Leafs Chairman of the 100th Anniversary Grey Cup Don Fehr (Invited) Executive Director - NHLPA Tom Wilson President and CEO - Olympia Entertainment/Detroit Steven Fehr Special Counsel - NHLPA/MLBPA Red Wings Ed Stefanski Vice President, Basketball Operations - Toronto Raptors 10:00 Competing for Sponsorship Dollars: Attracting and Maintaining Corporate 3:15 Player Agency Roundtable: Identifying Partnerships in a Competitive Marketplace Players, Determining Their Value, and Signing the Big Deal Moderator: Brian Cooper President and CEO - S&E Sponsorship Moderator: Gord Kirke Sports Lawyer/Professor Mark Ditmars Vice President, Corporate Partnerships - Toronto Blue Jays Chaka Bainbridge President - Bainbridge Sports Randy Hendricks (Invited) President - Hendricks Sports Kathy Henderson Vice President, Marketing - Pan American Games Management Dave Hopkinson Senior Vice President, Business Partnerships - President and CEO - Newport Sports Management Maple Leaf Sports & Entertainment Don Meehan Pat Morris Partner - Newport Sports Management Jackie Ryan Vice President, Sponsorships - Scotiabank Gil Scott President - Gil Scott Sports Management 11:00 Networking / Refreshment Break 4:30 Networking Reception in Support of 11:15 Sports in the Courts: Protecting Your The Project. Players, Teams, Leagues, and Properties All Sponsors, Speakers, Delegates and Trade Show Exhibitors are Moderator: Trevor Whiffen Partner - Dickinson Wright LLP and Welcome to Attend Governor - London Knights 6:00 Conference Concludes for the Day Robert Carr Senior Vice President of Operations & Legal Affairs - Detroit Red Wings/Olympia Entertainment

TUESDAY NOVEMB ER 13, 2012

7:30 Registration and Continental Breakfast 12:30 Networking Luncheon: Keynote Speaker - Canadian Football League Commissioner, 8:30 Opening Remarks Mark Cohon - The Canadian Football League’s 2012 Grey Cup Game: Emcee: Gord Miller Host of the NHL on TSN 100 Years in the Making

8:45 Commissioners Roundtable: Tackling Expansion, Drug Testing, Work 2:00 Facebook, Twitter, YouTube, the Internet… Stoppages, Player Safety, Talent Pools, and Beyond: Utilizing New Media to Build and Other Challenges Your Business Moderator: Clark Griffith Sports Lawyer/Former Commissioner of Moderator: Scott Mitchell President - Hamilton Tiger Cats/MRX Media the Northern Baseball League Michael Bradley (Invited) Vice President - Neulion Communications Dave Andrews President and CEO - American Hockey League Chris Hebb Senior Vice President, Broadcast and Content - David Branch President - / Maple Leaf Sports & Entertainment Commissioner - Hockey League Jonathan Savage Vice President of Marketing and Social Michael Copeland Chief Operating Officer - Canadian Football Platforms - Score Media League 3:00 Developments in Television Broadcasting Bill Daly (Invited) Deputy Commissioner - National Hockey and Sports Properties League

George Daniel Commissioner - Moderator: Rick Horrow Host of “Sportfolio” on the Bloomberg Network Tom Wright (Invited) Director of Operations - UFC Canada Stew Johnston President - TSN 10:00 Creative Marketing Strategies and Phil King President of Sports and Executive VP of Programming - Alternative Revenue Streams: Making CTV Money and Keeping Your Fans Loyal Scott Moore President - Rogers Sportsnet Moderator: Mark Francis Professor, UCLA Business School/ Jeffrey Orridge Executive Director of Sports Properties - CBC

Consultant - BaAM Productions Chris Lencheski President – Front Row Marketing/NASCAR 4:15 Networking/ Refreshment Break Owner 4:30 Careers in Sport: Education, Internships and Bernie Mullin Chairman and CEO - Aspire Group the Power of Networking Tom Whaley Executive Vice President - St. Paul Saints Moderator: Dr. Lynn Lashbrook President - Sports Management Baseball Club Worldwide 11:00 Networking / Refreshment Break Dr. Chris Chard Sports Management Professor - Brock University John McCauley Director, Digital - Maple Leaf Sports & 11:15 Athlete Evaluations: Identifying Which Players are Bigger, Stronger, Faster… Entertainment and Smarter Michael Ouellet Chief of Business Affairs - National Hockey League Players Association Moderator: Dr. Dana Sinclair Partner and Sports Psychologist - Dr. James Riordan Director of MBA in Sport Management- Human Performance International Florida Atlantic University Brian Burke President and General Manager - Dave Watkins Senior Director, Data Analytics and Social Toronto Maple Leafs Marketing - Hamilton Tiger-Cats Kevin Cheveldayoff General Manager - Bryan Colangelo President and General Manager - 5:45 Conference Concludes - Toronto Raptors Thank You for Attending Ned Colletti (Invited) General Manager - Los Angeles Dodgers

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Fee Per Delegate -Fees include attendance, program materials, continental breakfasts, lunches, and break refreshments. Registration fees are as follows: 1. EARLY BIRD SPECIAL DISCOUNT: Available for the first 30 regular registrations received and paid in full by September 30, 2012: $795.00 + HST ($898.35) 2. *University and College Students: $249.00 + HST ($281.37) Per Day 3. Amateur Organizations: $599 + HST ($676.87) Both Days 4. All Regular Registrations: $479 + HST ($541.27) Per Day or $949.00 + HST ($1,072.37) Both Days NOTE: All prices in Canadian Funds. Payment Information For Online Credit Card or PayPal Registrations, please visit our website www.primetimesport.ca to register Cheque enclosed payable to PrimeTime Sports and Entertainment Inc. Bill My Credit Card

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I will be attending the conference on: November 12 November 13 November 12 and 13

Signature Thank you for your order. Proud Partners: Program Changes Cancellation and Substitutions We will make every effort to present the program as advertised, but Substitutions of registrants is permitted at any time. If you are unable it may be necessary to change the date, location, speakers or content to find a substitute, a full refund (less $100 administrative fee) is with little or no notice. Delegates acknowledge that there will be no available if a cancellation request is received in writing by October 17th, partial or full refunds as a result of any such changes. 2012. No refunds are available after October 17th. Location: Date & Times Westin Harbour Castle Hotel - 1 Harbour Square Toronto, Ontario - M5J 1A6 November 12 - 13, 2012 Hotel Rooms: Day One Day Two Charitable Partner: PrimeTime Sports and Entertainment has secured a number of rooms 7:30 am Registration & Breakfast 7:30 am Continental Breakfast for delegates at the Westin Harbour Castle Hotel at a preferred rate. 8:30 am Opening Remarks 8:30 am Opening Remarks Details are available by contacting the Reservations Department at 4:30 pm Networking Reception 5:45 pm Conference Ends 1-800-325-3535 . Specify PrimeTime Sports and Entertainment Group or use Group Code: BBK10A. Reservations must be made by October 15th, 2012 in order to receive the preferred rate. Reservations facebook.com/PrimeTimeSE are based on hotel availability. www.primetimesport.ca twitter.com/PrimeTimeSE Mail to: Trevor Whiffen • Dickinson Wright LLP • PO Box 124, 18th Floor, 222 Bay Street, Toronto, ON, M5K 1H1 • Fax: 416-777-2402 • Tel: 416-777-2399