Taejon-Expo-1993.Pdf

COUNTRIES REPRESENTED AT TAEJON EXPO '93 s~ •

Independent Pavilions African Multinational Pavilion Multinational Pavilion Australia Republic ofBenin Azerbaidjan Republic Republic of Austria Republic of Botswana Belarus FINAL Kingdon of Belgium Republic of Cameroon Kyrghyzstan Federative Republic of Brazil People's Democratic Republic of Ethiopia Kazakhstan Negara Brunei Darussalam Gabonese Republic Moldova Republic of Bulgaria Republic of Ghana Turkmenistan REPORT Canada Republic of Kenya Ukraine Republic of Chile Kingdom of Lesotho Uzbekistan People's Republic of China Republic of Namibia Republic of Colombia Republic of Senegal Middle East Multinational Pavilion The Czech Republic Kingdom of Swaziland Democratic People's Republic of Algeria Kingdom of Denmark United Republic of Tanzania Hashermite Kingdom of Jordan Arab Republic of Egypt Republic of Uganda Islamic Republic of Mauritania Republic of Finland Republic of Zaire Republic of the Sudan French Republic Republic of Zambia Federal Republic of Germany Republic of Zimbabwe South Pacific Multinational Pavilion Holy See of the Roman Pontiff Federal Republic of Nigeria Cook Islands Republic of Hungary Republic of Fiji Republic of India Asia Multinational Pavilion Republic of Kiribati Republic of Indonesia People's Republic of Bangladesh Republic of Marshall Islands Islamic Republic of Iran Union of Myanmar Federated States of Micronesia Italian Republic Kingdom of Nepal Papua New Guinea Jamaica Solomon Islands Japan Baltic Multinational Pavilion Kingdom of Tonga Malaysia Republic of Estonia Tuvalu Mongolia Republic of Latvia Republic of Vanuatu Kingdom of Morocco Republic of Lithuania Kingdom of the Netherlands United Nations Multinational Pavilion New Zealand Caribbean Multinational Pavilion United Nations Kingdom of Norway Antigua and Barbuda International Olympic Committee Islamic Republic of Pakistan Montserrat Africa Development Bank Republic of Panama Barbados Asia Development Bank Republic of Peru Commonwealth of Dominica European Community Multinational Republic of Poland Dominican Republic Pavilion Republic of Portugal Grenada Romania St. Lucia Russian Federation Federation of Saint Christopher and Nevis Kingdom of Saudi Arabia Saint Vincent and the Grenadines The Slovak Republic Republic of Trinidad and To bag? Spain Democratic Socialistic Republic of Sri Lanka Central and South American Kingdom of Sweden Multinational Pavilion Swiss Confederation Belize Kingdom of Thailand Republic of Bolivia Republic of Tunisia Republic of Ecuador Socialist Republic of Vietnam Republic of Nicaragua United Kingdom United States of America ~ SA Taejon Expo '93

©1994, Amway Corporation, U.S.A. Printed in U.S.A. 499301 L-7265-SAB Pavilion Directors Heidi Kameron Exhibit Management, Fabrication, Kevin Allen, Marilyn Sullivan Insuk Lee Installation John Lee Ray Armor, Richard Mavity, Protocol Director Kyu Lee Robert Rathe Brian Gillen Susan Lee Rathe Productions, Inc., New York, NY Teresa Leppanen Financial/Cultural Director Sarah Lindenau Art Exhibition Curator Yong-Hak Lee Christine Long Nancy L. Pressly Michael Lufkin Washington, D.C. Engineer Bethany McAllister Jonathan Tulip Ronette Mechura Aron Mefford Volunteerffranslator Holly Nakfoor Jim and Debra Kobb Ji Young Park Monique Pierre Final Report Aaron Potvin Kati Boland, Marilyn Sullivan Kelly Powis Shalee Rancour Theodore Rancour Administrative Staff, United States Normal Smihal Project Director Rebekah Turner Sally Frazee, Amway Corporation

Taejon EXPO '93 Project Team, Amway Corporation: Art Catalogue Design K. Boland, K. Collins, D. Demski, D. Graf, Service Station, S. Hatt, D. Hinton, JW. Hoerner, New York, NY C. Jensen, B. Johnson, J. Jones, S. Kladder, M. Lalani, M. Longstreet, J. Maynard, Audio Visual Design J. Muzutani, D. Pruis, P. Rutowski, Claire Marino, Inc. Sherbrook, MA C. Sanborn, K. Savage, G. Schroeder, D. Sullivan, G. Sumihiro, Y. Takagi, Exhibit Text K. Wing, J. Zuidema Bob Charain Amagansett, NY Coordinator, Washington/West Pacific Rim Operations Art Handlers Julie Altman, AEA International Business Wendy MacGaw Consultants ArtPack Service, Inc. Farmington Hills, MI Administrative Staff, Korea J. 0 . Chang, B. Y. Kim, M. H. Kim, Amway Y. H. Lee, Amway Korea Ltd. Corporation Exhibit David Wolfe Michigan State University Associates, Inc. Dr. Gill-Chin Lim, Dean of International Grand Rapids, MI Studies and Programs Dr. Marilyn Flynn, Director, School of Social Work Dr. Janet Bell Dr. Mark Wilson Dr. Lisa Robinson

Michigan State University Student Host/Scholars Chris Biretta Consultants Donald Booth Daniel Carlson United States Pavilion Concept and David Chong Design Marianne Donohue Robin Parkinson, Stuart Silver Andrew Erhardt Stuart Silver & Associates, Scarsdale, NY Vincent Frillici Janine Griggs Commissioner General Terence R. McAuliffe Katherine Humenchick and Michigan State University student, Ronette Mechuta and venture capital fund-raising firm. Patric J. Sullivan, Deputy Commissioner He is also Vice Chairman of the Board of General to Taejon EXPO '93-Patric Federal Capital Bank, N.A. Washington, Sullivan, United States Exhibit Project D.C., and the founder and president of Director, was appointed by United States several real estate related entities, includ Commissioner General Terence R. Commissioner General of the United States TAEJON INTERNATIONAL EXPOSmON, KOREA 1993 ing American Capitol Management McAuliffe. Company, Diamond Office of the Ambassador Management Company and Columbia Land & Develop ment Company. Taejon Expo '93 Robert B. Davidson, Deputy Commissioner Dear President Clinton and Director Duffey: General to Taejon EXPO '93-Robert Davidson, It is with great pleasure that I submit to you the final report of the United States' participation at President and Project the Taejon International Exposition, Korea 1993. Coordinator of T AERUS Expo Corp., was appointed by Commissioner General The Taejon Expo, which ran from August 7 to November 7, 1993, represented the first time in Terence R. McAuliffe. history that a developing country has hosted a full-scale international exposition. With the theme of "The Challenge of a New Road to Development," the Expo focussed on high technology and the environment.

The U.S. exhibition at Taejon, which complimented the Expo's theme, played host to nearly 3 million international visitors-a record for U.S. participation Staff in such expositions. In addition, 30 students from Michigan State University volunteered their time to serve as "student ambassadors," or guides on Ambassador Terence R. McAuliffe, behalf of the United States Government. Commissioner General for the United States to EXPO '93-Mr. McAuliffe was In several important respects, the U.S presence at Taejon differed from our par appointed U.S. Commissioner General to ticipation in world expositions of the past. In a historic move, the U.S. exhibit at Korea's Taejon International Exposition on March 19, 1993. Mr. McAuliffe is Taejon Expo was entirely funded by the private sector. With guidance from USIA, more than fifty-five American companies donated the resources necessary As President ofTAERUS As Project Director, Mr. Sullivan coordi to enable the United States to participate in this important international event. Expo Corp., a subsidiary of nated the fund-raising efforts to support This public/private partnership is seen as a promising model for U.S. partici Amway Corporation in the staff of Michigan State University pation in future international expositions. Most important, by creating this Ada, Michigan, U.S.A., Mr. students at the U.S. Pavilion, and directed the day-to-day operations of the United unique partnership, the United States was once again able to demonstrate its Davidson was the liaison dedication and support for the Government of Korea and its people. to the American Chamber States Pavilion. of Commerce in Korea, the James Ogul, United States Information United States Information Agency Taejon Project Coordinator-Jim I sincerely thank you for the opportunity to serve the Administration as Ambassador and Agency in Washington, D.C., Ogul, with experience at six previous Commissioner General of Section to the Taejon International Exposition, Korea 1993. We believe U.S.A. and Amway Corpora U.S. Pavilions, served as USIA interface that our participation in the Taejon International Exposition was a significant contribution to bilateral tion in Ada, Michigan, U.S.A. with TAERUS Expo Corp., Amway relations with an important ally and friend. to formulate the terms for Corporation, the AEA International the presence of the United Business Consultants, and Ambassador I States Pavilion at Taejon Terence R. McAuliffe. He prepared the Sincerely, EXPO '93. Memorandum of Agreement with TAERUS Expo Corp., provided consul Deputy Commissioner i ,,(/j tation and oversight for the U.S. Pavilion, General Davidson also assisted with private sector fund-raising (_(//#!d4 Stuart Silver, James Ogul, USIA Taejon organized a fund-raising campaign Project Coordinator, Nancy Pressly, and and coordinated agency administrative among over fifty United States corpora Robin Parkinson, Senior Associate, Stuart matters for Ambassador McAuliffe. Terence R. McAuliffe Silver & Associates. tions and the State of Michigan to raise non-federal funding for the support of The U.S. Pavilion also received support founding partner of the law firm the United States Pavilion. In addition, from Mr. Steve Sinclair and Mr. Michael McAuliffe, Kelly & Raffaelli with offices he chaired the Taejon EXPO Project Schneider of USIA Bureau of Policy and in Washington, D.C., U.S.A.; Los Angeles, Team at Amway Corporation, worked Programs and Richard Werksman of California, U.S.A.; and Reno, Nevada, with U.S. Pavilion Project Director Stuart USIA Office of General Counsel. U.S.A., as well as the founding partner of Silver, and with Dr. Marilyn Flynn of McAuliffe & Kelly, a financial services Michigan State University. Corporate Days Other Michigan State University stu Minister for Political Affairs; His NIKE, one of the sponsors, celebrated dents participated in a "Clean Up the Excellency Wan-Sang Han, Deputy Prime their "Corporate Day" with a "Slam Dunk" World" Day, a special program designed Minister for Unification; His Excellency A Message from the basketball display outside the U.S. for Korean volunteers, entertainers, and Chul-Su Kim, Minister for Trade, Industry Pavilion. The day included a reception a special request for foreign nationals. and Energy; Her Excellency San-Sung President of the held in the VIP Lounge. The U.S. Pavilion was the only foreign Hwang, Minister for the Environment; pavilion to participate and a photo of Congressman Ghee-Ho Jung, Member of Amway Korea Ltd., the major sponsor the American groups was published in the National Assembly; His Excellency United States of America for National Day, held an "Amway the EXPO NEWS. Chong-Ha Yoo, Korean Ambassador to Employee Day" with approximately 80 the United Nations; His Excellency On behalf of my fellow citizens, I am pleased to welcome you to the employees and their families enjoying United States Pavilion Co-Director Marilyn Hyung-Hong Lee, Acting Ambassador the fun and activities at EXPO '93. Their Sullivan and William Maurer, Public Affairs from South Korea to Romania; His United States exhibit at the Taejon International Exposition, Korea, 1993. focal meeting point was the U.S. Pavilion. Officer for the U.S. Embassy in Korea. Excellency Won-Gi Kwon, Vice Minister of Science and Technology; His Excellency A$ we join in acknowledging the importance of technology and the Lockheed, a Pavilion exhibitor, held Corporate Day touring the EXPO with Jae-Hee Oh, Minister of Foreign Affairs; environment to man's future life on earth, we commend the people of their top executives and using the U.S. Mr.Jae-Chang Kim, Deputy Commander Korea for their leadership in making this exposition an unqualified success. Pavilion as their base. in Chief, Republic of Korea-United States Combined Forces; Mr. Woun-Yong Kim, Student Highlights The EXPO's theme, "The Challenge of a New Road to Development," Vice President of the International Michigan State University student Kelly Olympic Committee; Mr. Chan-Kyung reminds us that for developed and developing nations alike, one of the Powis won First Place in the Women's Park, former Minister of Government most important issues of our time is planning future growth to preserve Division of a 5 KM run for EXPO staff. Administration; Mr.Young-Rae Kim, former Mayor of Seoul City; and General future life. Technology is a key to this critical endeavor. It has given us Ki-Baek Lee, former Korean the power to understand our world in a new and important way as a Defense Minister. single fragile structure that knows no political or geographic l::>oundary. Dignitaries from other countries included Likewise, technology can lead to solutions that help us meet the Dr. Odon Kiraly, Deputy Commissioner challenges of growth. General from Hungary; Madame Camille Guilbault, Commissioner General from Canada; loan Dan Popescu, Commissioner The United States exhibit explores some of these themes by displaying General from Romania; His Excellency space technology as a tool for understanding the environment. The Tursunbek Chyngyshev, Prime Minister exhibit then also presents the cultural and intellectual response of of Kyrghyzstan; His Eminence Cardinal Arthur Schoka, Representative for Pope important American artists to environmental issues, and illustrates John Paul II; Mrs. Clarkson-Smith, recycling solutions to some of the problems posed by pollution. Deputy Commissioner General from the United Kingdom; His Excellency Olgert The exhibit is made possible through a unique partnership between Pavlovskis, Minister of Trade for Latvia; the Federal Government and a dedicated consortium of American His Excellency Roumen Bikov, Minister of Industry for Bulgaria; His Excellency businesses and interested state and local governments, which have Colin Barnet, Minister of Resources and taken the lead and provided full funding for this project. Development for Australia; Mr. Yue Zude, Commissioner General of the China Again, my congratulations to our good friend and ally, the Republic of Pavilion; Mr. Juri Pedai, Deputy Commissioner General for Estonia; Korea, and best wishes to all the countries, organizations and individuals Dr. Jean Visner, Commissioner General taking part in Taejon EXPO '93. Three Michigan State University students, for the United Nations Pavilion; The Michael Lufkin, Ted and Shalee Rancour Honorable Terry E. Bronstad, Governor participated in the Flag Ceremony which of Iowa, U.S.A; His Excellency B.M. Oza, officially closed Taejon EXPO '93. Ambassador from India to Korea; His Distinguished Visitors Excellency Mr. Mphomalie, Minister of Information and Broadcasting for The U.S. Pavilion was visited by many Lesotho; Dr. Wichit Srissan, Secretary leaders of government, education and Ministry of University Affairs for Thailand; industry from countries thoughout the and His Excellency H. E. Pedris, world. Korean dignitaries included Dr. Ambassador from Sri Lanka to Korea. Kelly Powis, Michigan State University Oh Myung, Chairman, Taejon Inter student and winner of the 5KM run. national Exposition Committee; Mr. Lee Ryang, Secretary General of the Office of the Commissioner General; His Excellency Chang-yoon Choi, Korean Minister of Government Administration; His Excellency Deog-Ryong Kim, First Following a luncheon hosted by the Space Earth Observation Technology-Radiant Taejon Organizing Committee, Com views of the Earth as seen from space shuttles missioner General Terence R. McAuliffe low orbit passes were intercut with brilliant and David Ussery, President and computer-simulated images presenting the Repre entative Director of Amway Korea seasonal sequential change of the earth's veg Ltd., hosted a VIP tour and reception at etation patterns, the ocean's temperatures the U.S. Pavilion for Dr. Oh Myung, and cloud patterns. Chafrman of the Taejon Organizing Committee, and a group of distinguished guests. Du ring this event, a gift was pre-

sented to Dr. Oh Myung from the United States and Amway Korea Ltd., a crystal clear globe, crafted by artist James Lundberg and incorporating two of the themes represented in the United States Pavilion, the earth as seen from space and an artistic statement about the environment and the earth . An offi cial presentation of trees to Korean gov ernment officials was made by the school children from the Eumsung Province. Taejon EXPO '93 was the first official Bureau of International Expositions Expo to be held i11 a developing country. The Taejon International Exposition Organizing Conunittee viewed EXPO '93 as a valuable stepping stone to balanced North-South development, narrowing the economic gap between the develop The U.S. National Day Cultural Per Visit of The Honorable James T. Laney, semiconductors, computers, telecommu ing and industrialized nations. formances were held in The Expo Theatre American Ambassador to Korea, and nications and new materials. and included the U.S. Eighth Army Band, his wife Berta Joan Radford Laney, The central theme, "The Challenge of a the United Nations Corrunand/U.S. Eighth October 26, 1993-Ambassador Laney Introduction The Taejon EXPO coincided with the New Road to Development," with sub I Army Honor Guard Company Team, and Mrs. Laney toured the U.S. Pavilion, first year in office of President Young themes "Traditional and Modern Science Dri!J Yongsan Chapel Gospeleers, and The and the Canadian, Japanese and Korean The Taejon International Exposition, Sam Kim, Korea's first freely elected and Teclmology for the Developing Knights of Passion jazz group. Following Government pavilions. Ambassador EXPO '93, was celebrated on the centen civilian leader in more than 30 years. World" and "Towards an Improved Use the cultural events, a reception wa held Laney commented, "We were impressed nial of Korea's fir t participation in an Democracy has taken root and is nour and Recycling of Resources" emphasized at the Peace and Friendship Pavilion with the remarkable achievement of international exposition at the World's ishing in the Republic of Korea. that EXPO '93 wa to be a global festival (Lett to right} Patric J. Sullivan, U.S. Deputy where eve1yone enjoyed the music and having put together a United States Fair in Chicago in 1893. A hundred to reassess the achievements of the past Commissioner General, and The Honorable years ago, Korea's exhibits consisted of For an international exposition, the timing and, at the same time, provide an insight James T. Laney, Ambassador to Korea. excellent food. Over 800 American Pavilion on uch short notice and under guests and hundreds of Korean guests such severe constraints. We congratu limited pottery and armor in an 8-room could not have been better. The end of into the future. ·· tile-roofed house. A hundred years later, the cold war made it possible for Korea attended the U.S. National Day ceremonies late you and share pride in what you One hundred and thirteen countries EXPO '93 was deemed to be a compre to welcome Bulgaria, Romania, Poland and events. have achieved." participated in EXPO '93, and over 14 hensive Olympic of economics, science, and several other East European countries, Following the Laneys' tour of EXPO '93, million vi itors (14,005,808) attended technology and culture, with Korean as well as China, Russia and other mem Dr. Oh Myung, Chairman of the Taejon the fair between August 7 and November 7 companies showing off their stunning ber countries of the Commonwealth of Organizing Committee, hosted a dinner of 1993. successes in such high-tech areas as Independent States. for Ambassador Laney. U. S. National Day, October 1 7, 1993- Following the official program, a cere Activitie for National Day were spon- mony was held at the Korean Govemment Pavilion dedicating a living tree to the square meter exhibition at Taejon. It Formal presentation of Letter of ored by Amway Korea Ltd., and began Taejon EXPO Organizing Committee as asked that USIA endorse the plan and Notification regarding Un/led with an opening ceremony at the Tower a gift to the Committee and to Korea name Amway as the lead company in States participation in Taejon of Great Light attended by official from from Amway Korea Ltd. This ceremony organizing a U.S . EXPO '93, Taejon International the Taejon EXPO Organizing Committee launched Amway Korea's "For the Love Pavilion. Amway Exposition Organizing Committee and the Guests of Honor from the Uni red WASHINGTON, D.C. - Headquarters, Seoul, Korea, of Trees" program, designed to teach was given a dead States. The EXPO Band first played the FEBRUARY 22, 1993 February 22, 1993. (Left to United States National Anthem followed primary school children the importance line of Februa1y 1, AMWAY-LED AMERICAN BUSINESS right): Tom Eggleston , Chief of protecting the environment. Chairman 1993 to develop an by the Korean National Anthem and CONSORTIUM SPEARHEADS Operating Officer, Amway accompanied by the Official Flag Raising Oh Myung, Government Representative acceptable exhibi Corporation; Ray Burghardt, SUCCESSFUL EFFORT TO BRING U.S. Ceremony fol' both cow1tries led by Lee Ryang, Commissioner General tion design and to Deputy Chief of Mission, United Terence McAuliffe, and David Ussery, provide assurance PAVILION TO TAEJON EXPO '93. States Embassy; Or. Oh Myung, Chairman Oh Myung and Ambassador President and Representative Director of of total project U.S BECOMES 112TH COUNTRY Chairman, Taejon Exposition Amway Korea Ltd., participated in the funding in order Organizing Committee. ceremony along with primary school to receive USIA INTERNATIONAL children from Eumsung province. endorsement. HIGH-TECH EXPO, The deadline was AUGUST-NOVEMBER met, and on 1993 February 19, 1993 USIA and TAERUS (Taejon America Background Exhibit Representing the United States) Expo Corp., a subsidiary of Amway cre David Ussery, President and Representative ated for EXPO participation, signed the Director of Amway Korea , Ltd. In June 1990, the Bureau oflnternational Memorandum of Agreement. This Expositions (BIE) approved Korea's proposal for Taejon EXPO '93. Though the Korean Government strenu ously urged the United States to partici pate, the U.S. Information Agency (USIA), which bears responsibility for United States participation at overseas Expos, was unable to commit to a U.S. presence as long as participation was dependent on federal funding. USIA agreed to facilitate American state, municipal or corporate participation in Taejon as it had done at other exposi tions for which the federal govemment did not provide funding. In September, 1992, Alaska state repre sentatives met with USIA officials to preview an exhibit for Taejon and to ask that USIA designate AJaska the official U.S. representative. USIA responded that though their design was impressive, cost estimates were ve1y low ($500,000) and supporting funds remained to be raised. Terence R. McAuliffe. The featured Ultimately the AJaska group was unable speaker and United States Guest of David Ussery; Terence to id entify necessary private sector Honor was Ambassador Terence R. R. McAuliffe; Korean funding, and withdrew its request for McAuliffe, U.S. Commissioner General Government guest; designation. to EXPO '93. McAuliffe noted in his Mrs. McAuliffe , Patric J. Sullivan, In November, 1992, the Amway speech, "It is indeed a great tribute to the American spirit that the United U.S. Deputy Corporation presented its plan for a 972 Commissioner States is participating in Taejon EXPO. General; and Korean Rob Davidson, President, TAERUS Expo Corp.; Without the solid commitment of the Government guest at Tom Eggleston, Chief Operating Officer, Amway Clinton Administration and the private Korean Government Corporation; United States Ambassador to sector, U.S. participation at Taejon Pavilion following Korea, Donald P. Gregg; and David Ussery, EXPO '93 would not have been possible." tree dedication on President, Amway Korea Ltd. (left to right) National Day. following Press Conference on February 22, 1993. United States Embassy, Seoul, Korea . news; the USIS Press Conference on agreement authorized TAERUS Expo School of Social Work, Michigan State August 5, 1993 on KBS-1, 7 o'clock Corp. to represent the United States University created a unique overseas news; U.S. National Day on October 17, at Taejon EXPO '93 and to coordinate internship program that granted a full Media 1993 on KBS-2, Expo News; KBS-1, 7 Dr. Gll/-Chin Lim, Dean of International Studies the efforts of the private sector. The term of credit to thirty students elected o'clock news; and a News Story on and Programs, Michigan State University. Director of USIA notified the Ambassador to staff the United States Pavilion at AFKN. The United States Pavilion was to Korea that the National Security Taejon EXPO 193. All of the students also featured in broadcasts on Korean Council had approved U.S. participation were fluent in more than one language Relations national television. in EXPO '93 and that he could advise and represented many areas of study the Korean Government of our plans to including Engineering, International The media coverage of the United States participate. Relations, Political Economy, History, Pavilion and its staff was positive, often Marketing, Social Relations and Medicine. based on materials and interviews On February 221 1993, in Seoul, Korea, Special U.S. Ambassador to Korea, Donald P. arranged by the Pavilion staff. Press The internship progrnm developed by Conferences were held for the Opening Gregg, aru1ounced an agreement between Dr. Marilyn Flynn included an eight Ceremony of the U.S. Pavilion and the TAERUS Expo Corp., a subsidiary of week course in the Korean language Closing Ceremony, to introduce the stu Amway Corporation, and the United and culture prior to the assignment in Events in dent hosts, and to publicize the visits of States Information Agency (USIA) Washington, D.C. to coordinate a consor special guests such as Dr. Gill-Chin Lim, Michigan State University Day, August Dean of International Studies and tium of U.S. businesses, states and 20, 1993-Dr. GilJ-Chin Lim, Dean of municipalities in sponsoring the official Programs at Michigan State University, International Studies and Programs at Dr. Oh Myung, Chairman of the Taejon United States exhibit at Korea's Taejon Michigan State University, hosted a International Exposition. Exposition Organizing Committee, and reception for all graduates of Michigan The Honorable James T. Laney, United State University living in Korea. Visitors The United States participation in Taejon States Ambassador to Korea, and included high-ranking Korean govern EXPO '93 was unique. For the first time Mrs. Laney. ment officials, busine s executives and in the histo1y of the United States partic Favorable articles regarding Commissioner educators, among them Dr. Shim, ipation in world's fairs, with the approval General Terence R. McAuliffe and the President of Korea National University and as istance of the United States United States Pavilion appeared in of Education, and the Mayor of Taejon, Information Agency, the United States Dick De Vos, President of CHOSUN ILBO (circ. 2,000,000); SEOUL Hong-Chu! Yeum. Dr. Oh Myung, Pavilion was being organized, managed Amway Corporation, at a Press GRAND and funded entirely by the private sector. Conference on Thursday, June 3, RA:Pms, ECONOMIC DAILY (circ. 200,000); 1993 at the Amway Grand MUNWHA ILBO (circ. 1,000,000); MAEIL (Below) Dr. Oh Myung, Chairman of the MICHIGAN As an international corporation with Plaza Hotel in Grand Rapids, Dr. Marilyn Flynn, Director of ECONOMIC DAILY (circ. 500,000); NAE Taejon Organizing Committee, greeting markets in Korea and throughout the Michigan, U.S.A. challenges JUNE4, 1994 WAY ECONOMIC DAILY (circ. 200,000); Michigan State University graduates. Michigan State University Pacific Rim, Amway Corporation saw a Michigan businesses to sponsor AMwAY LEADING BUSINESS School of Social Work, TRANSPORTATION NEWS (circ. 70,000); 30 Michigan State University need for the U.S. to be among the DRIVE TO SEND STUDENTS remarked on the unique qual- KOREA TRADE AND BUSINESS; JOONG more than 100 countries participating students who will serve as staff ity of this kind of partnership DO ILBO (circ. 180,000); TAEJON DAILY in Taejon EXPO '93. This view was at the U.S. Pavilion at the TO 1993 WORLD'S FAIR between the academic com (circ. 180,000); DAILY SPORTS (circ. Taejon International Exposition IN KOREA munity and a corporation, reinforced by the fact that the United in Korea, Taejon EXPO '93. 600,000); KOREAN ECONOMIC DAILY tates is Korea's # 1 trading partner and and noted that the Internship (circ.600,000); DONG-A ILBO (circ. Korea is ranked as #7 trading partner "Amway established its corporate pres was the only one of Its kind in the country. Press Conference, Amway 2,000,000); THE KOREA TIMES (circ. for the United States. Working with the ence in Korea some years ago," DeVos Grand Plaza Hotel, Thursday, June 3, 1993. 200,000); THE KOREA HERALD (circ. American Chamber of Commerce in said. "As a result of our relationship in 180,000); THE TAEJON EXPO NEWS; and Seoul, Amway Corporation took the that country, we were aware of the chal Taejon, and a full schedule of under WORLD'S FAIR, THE QUARTERLY JOUR lead with financial support and the for lenges . . . We saw a need for partici graduate and graduate course work NAL OF INTERNATIONAL EVENTS. mation of a consortium of businesses pation by Amedcan companies and we during the students' stay. Dr. Janet Bell, Additionally, television coverage included to sponsor a U.S. Pavilion. went ahead to see what we could do to Dr. Mark Wilson and Dr. Lisa Robinson, Commissioner General Terence R. help." GRAND RAPIDS PRESS, Friday, faculty members from Michigan State "In keeping with the EXPO's emphasis McAuliffe on MBC, July 91 on the 9 o'clock June 4, 1993. University, implemented the study on technology and the environment, program in Taejon. the U.S. Pavilion will feature an exhibit In order to provide a first-class exhibit centered on the themes of technology, on a budget provided through volunteer Chairman of the Taejon EXPO Organizing space, the Earth and recycling," said funding, the goal was to staff the U. . Committee, also attended the event. Thomas W. Eggleston, Chief Operating Pavilion with students. Rob Davidson, Officer of Amway Corporation. "More President of T AERUS Expo Corp., con One Millionth Visitor, September 14, importantly, it signals our long-standing tacted Dr. Gill-Chin Lim, Dean of 1993-Mrs. Jung-Sook Lee was the one conm1itment to the people of Korea and International Studies and Programs at millionth visitor to the United States to the improvement of U.S.-Korea rela Michigan State University in East Lansing, Pavilion. Mrs. Lee, a housewife from tion ." NEWSREVIEW, March 6 1 1993. Michigan, U.S.A. to discuss a strategy Seoul, was presented with an official whereby Michigan State University stu uniform and made an honorary member On March 19, 1994 Terence R. McAuliffe dents would work to staff the U.S. of the U.S. Pavilion Staff. Mrs. Lee also was named by the White House as Pavilion. received representative gifts from the Commissioner General of the U.S. U.S. Pavilion. Pavilion and in April was accorded Under the direction of Dr. Gill-Chin Lim the personal rank of Ambassador. and Dr. Marilyn Flynn, Director of the "The U.S. partici Generous in-kind donations were received BUDGET pation in the by Amway Korea Ltd.; AT&T; The Coca Contribution and Expense Statement Taejon Expo will TAEJON, KOREA - Cola Company; General Electric Technical highlight its Services Co., Ltd., Korea; Hardee's; Hotel CONTRIBUTIONS $3,381,700 JULY: U, 1993 commitment to Shilla Co., Ltd.; OB-Seagram Co., Ltd.; EXPENSES: "U.S. TO Focus ON pur uing tech Samoa Sports/NIKE; Sea-Land Services, RECYCLING TECH" nological excel Expo '93 Inc.; U.S. Eighth Army; U.S. Embassy in Exhibition Costs 2,221,700 lence in recycling Korea; and Wolverine Worldwide. Logistics: resources," said The official Opening Ceremony of the Transportation 278,000 Terence R. U.S. Pavilion on August 6, 1993 was McAuliffe, Com- attended by over 100 guests. Lee Ryang, Travel 94,800 missioner General of the U.S. Pavilion. Secretary General of the Office of the Meals/Lodging 194,700 "Our Pavilion represents the commit Commissioner General, opened the cere Inland Shipping 124,000 ment of the American people to pursuing mony with a statement of congratula Administration: technological excellence in an effo11 to tions to the United States. use and recycle resources for today and Pavilion 12,800 the future. Our pat1icipation is a symbol Ambassador Terence R. McAuliffe, Staffing Expenses 233,600 United States Commissioner General for of the American people's longstanding Operations: friendship with Korea and reflects the Taejon EXPO '93 stated, "The United Furnishings strong commitment of the American States is proud to be a part of the Taejon 3,300 business community to U.S.-Korea rela EXPO which stands as a remarkable Equipment 28,000 tions," stressed McAuliffe. achievement of the Korean people." Utilities 9,800 '1 know that many people were wondering Services: about the U.S. participation, but I will tell Commissioner General Terence R. McAuliffe Insurance 24,300 you that we are here, we are well-funded, and lee Ryang, Secretary General of the Office Security 28,000 of the Commissioner General. we are excited about what we have put Maintenance 6,900 together, and we are looking forward to a great pavilion." Public Relations: Promotions 75,300 National Day 14,200 Print Materials 32,300

TOTAL EXPENSES $3,381,700

NET INCOME/(LOSS) Q

A unique feature of the United States Pavilion at Taejon EXPO '93 was that for the first time in the history of the United States participation in world's fairs, the United States Pavilion was entirely organized, managed and funded by the private sector. Funding for the United States Pavilion was secured by a fund-raising team consisting of TAERUS Expo Corp., AEA International Business Consultants, Commissioner General Terence R. McAuliffe, and James Ogul of USIA Exhibits Service.

(Top): Commissioner General Terence R. McAuliffe and His Excellency Deog-Ryong Kim, First State Minister for Political Affairs. (Left to right): Her Excellency San-Sung Hwang , Minister of the Environment. (Center): Jae-Yo/ Kim, AEA International Business Consultants; and Robert Davidson, U.S. Deputy Commissioner General.

Political Affairs of Korea; His Excellency Fund-raising efforts began in November Chul-Su Kim, Minister of Trade, Industry and Energy; His Excellency Kye-Ik Lee, of 1992 and continued throughout the duration of the exhibition. The Major Minister of Transportation; and Her Sponsor ($500,000 and above) was Excellency San-Sung Hwang, Minister of the Environment. Amway Corporation. Patron Sponsors Trust Company, Korea Branch; Bank of included Amway Corporation; BDO ($250,000- $499,000) included AT&T and America NT & SA; Bell Helicopter Korea; Seidman; M. Jacob & Sons; Shell Chemical Following his viewing of the United Sun.rider h1tematio11al. Donor Sponsot'S Brown & Williamson Korea Limited; Company, State of Michigan/Michigan States Pavilion, Ted Allan, President of ($125,000 - $249,000) were AEA Interna The Chase Manhattan Bank, N.A.; State University. the Bureau of International Expositions tional Business Consultants; General Citibank, Korea; Clark Forklift Korea, stated, "That the United States is here is Electric Technical Services Co., Ltd., Inc.; Digital Equipment Korea, Inc.; Dow a victory; the fact that you have a high quality exhibit is a triumph." Space Earth Obsel'Vation Technology an element of strange, haunt ing beauty Co. Ltd., Korea. Uncle Joe's Ice Cream Upon entering the exhibition, the visitor into such images as strip mining, a and Samna Sports/NIKE were also "Renewing Our encountered an earth observation expe nuclear power plant, a desert fire out of exhibitors and had retail operations rience. Radiant views of the Eatth as control. . . The intent is not always to inside the Pavilion. seen from space shuttles low orbit passes dramatize the conflict between man and Within the three months of EXPO '93, were imercut with brilJiant computer nature but rather to find ways to mend 2.9 million persons visited the United simulated images presenting tbe seasonal the rift between nature and culture. . . Earth," The States Pavilion, with an average of over sequential change of the eruth's vegetation We are compelled to look at our world 31,000 vi itors per day. patterns, the ocean's temperatures and and find ways to restore nature's fragile cloud patterns. ecologies." (Nancy Pressly) The United States Pavilion reflected the commitment of the American people to United States Still images showed the ozone layer, and Artists included in the exhibition were pursue technological excellence in an graphics demon trated the value of this Ashley Bickerton, Peter Goin, David effort to use and recycle resources for information gained by American tech Hanson, Newton Harrison and Helen today and the future. The Pavilion's nology in undetstanding the macro issues Mayer Harrison, Julio Larraz, Manual, "message wall," exhibiting the U.S. Pavilion of the global environment. Richard Misrach, Patrick Nagatani, John

"We've conceived our exhibition as a richly textured sampling of our involve ment in envirorunental and recycling matters, as a nation ru1d as individuals," said Stuart Silver, the United States Pavilion's Project Director and former Design Director of the Metropolitan Musewn of Art in New York City. "The theme can be ummed up with a quote by Norman Cousins that we use in the exhibit: 'On the way to the moon, man Ceremonial Arch Honoring Service Workers in {Left to right): Or. Oh Myung, Chairman of the discovered ·the Earth.' " the New Service Economy, 1988, Mlerle Taejon Organizing Committee and guest; Ukeles. Steel structure wllh various elements Kevin Allen, Co-Director of the United Stales Space technology, recycling and the arts attached. H. 12 feet W. 8 feet 8 inches O. 9 Pavilion; Brian Gillen, Protocol Director. were the major exhibits of the Un ited feet. Courtesy Ronald Feldman Fine Arts, Inc., Pfahl, Robert Rauschenberg, Alexis States Pavilion and dramatically illus- New York {Lent by the artist via the gallery). Rockman, James Rosenquist, Michelle Recycling and the Environment-From Stuart and Mierle Laderman Ukeles. the darkened first area, the visitor "Ceremonial Arch Honoring Service entered the area representing recycling Worker in the New Service Economy," and the enviromnent. by Mierle Ukeles, was photographed by America recycles as a matter of everyday hundreds of people a day as they stood business. A series of displays showing in front or within the impressive scu lp the transformation of overhead "clouds" ture in the center of the exhibition area. of symbolic refuse transformed into A record number of visitors viewed the new products demonstrated American U.S. Pavilion following its opening to the industry's leadership role in the sheer public on Saturday, August 7th. Over quantity of new products manufactured 100,000 visitors were recorded in the from recycled materials. first 5 days, making this the most suc Individual Responses-The exhibit of cessful U.S. Pavilion ever. recycled products became the transition trated the sub-themes of Taejon EXPO The Michigan State University student into a more formal space for the exhib "Ambassadors of Good Will" greeted vis '93, "Traditional and Modern Science ition of visual arts including photog itors at the entrance of the United States Eco-Echo /11992-93, Robert Rauschenberg. and Technology for the Developing raphy, painting, drawing, prints, video Pavilion, made presentations in each of Sonar-activated motor, bicycle wheel, World" and "Towards an Improved Use and sculpture. galvanized steel hardware, street signs, and Recycling of Resources." the galleries, and related enthusiastically Curator Nancy Pressly, former Assistant to all of the visitors. The student hosts screen printing on aluminum and Lexan with hand painting. H. 881/z x W. x 0. 261/z A visitor's introduction to the Pavilion were a distinguishing feature of the 730 Director of the Museum Program at the inches. Lent by Saft Tech Arts. included a visual statement of greeting National Endowment for the A.I.ts, selected United States Pavilion. This program set by United States President Bill Clinton, a thirty-two works of art by internationally the U.S. Pavilion apart from all the other Presidential Seal, a photograph of photograph of the Pre ident and a view recognized contemporary American exhibitors, and the Pavilion received President Bill Clinton and his of the Presidential Seal. artists, all of which reflected a desire to favorable publicity as a result of the stu statement of greeting, has been donated raise public awareness about environ dent participation. to the EXPO '93 Memorial Museum, mental issues. established by the Taejon Organizing Major corporate exhibitors at the Pavilion Committee and to be located in the ''What i so striking in many of these included the Amway Corporation, Peace and Friendship Pavilion in work , especially in some of the photo Sunrider International, Lockheed, AT&T, Taejon, Korea. graphs, is how the artist have in e1ted and General Electric Technical Services Space Earth Obsel'Vation Technology an element of strange, haunt ing beauty Co. Ltd., Korea. Uncle Joe's Ice Cream Upon entering the exhibition, the visitor into such images as strip mining, a and Samna Sports/NIKE were also "Renewing Our encountered an earth observation expe nuclear power plant, a desert fire out of exhibitors and had retail operations rience. Radiant views of the Eatth as control. . . The intent is not always to inside the Pavilion. seen from space shuttles low orbit passes dramatize the conflict between man and Within the three months of EXPO '93, were imercut with brilJiant computer nature but rather to find ways to mend 2.9 million persons visited the United simulated images presenting tbe seasonal the rift between nature and culture. . . Earth," The States Pavilion, with an average of over sequential change of the eruth's vegetation We are compelled to look at our world 31,000 vi itors per day. patterns, the ocean's temperatures and and find ways to restore nature's fragile cloud patterns. ecologies." (Nancy Pressly) The United States Pavilion reflected the commitment of the American people to United States Still images showed the ozone layer, and Artists included in the exhibition were pursue technological excellence in an graphics demon trated the value of this Ashley Bickerton, Peter Goin, David effort to use and recycle resources for information gained by American tech Hanson, Newton Harrison and Helen today and the future. The Pavilion's nology in undetstanding the macro issues Mayer Harrison, Julio Larraz, Manual, "message wall," exhibiting the U.S. Pavilion of the global environment. Richard Misrach, Patrick Nagatani, John

"We've conceived our exhibition as a richly textured sampling of our involve ment in envirorunental and recycling matters, as a nation ru1d as individuals," said Stuart Silver, the United States Pavilion's Project Director and former Design Director of the Metropolitan Musewn of Art in New York City. "The theme can be ummed up with a quote by Norman Cousins that we use in the exhibit: 'On the way to the moon, man Ceremonial Arch Honoring Service Workers in {Left to right): Or. Oh Myung, Chairman of the discovered ·the Earth.' " the New Service Economy, 1988, Mlerle Taejon Organizing Committee and guest; Ukeles. Steel structure wllh various elements Kevin Allen, Co-Director of the United Stales Space technology, recycling and the arts attached. H. 12 feet W. 8 feet 8 inches O. 9 Pavilion; Brian Gillen, Protocol Director. were the major exhibits of the Un ited feet. Courtesy Ronald Feldman Fine Arts, Inc., Pfahl, Robert Rauschenberg, Alexis States Pavilion and dramatically illus- New York {Lent by the artist via the gallery). Rockman, James Rosenquist, Michelle Recycling and the Environment-From Stuart and Mierle Laderman Ukeles. the darkened first area, the visitor "Ceremonial Arch Honoring Service entered the area representing recycling Worker in the New Service Economy," and the enviromnent. by Mierle Ukeles, was photographed by America recycles as a matter of everyday hundreds of people a day as they stood business. A series of displays showing in front or within the impressive scu lp the transformation of overhead "clouds" ture in the center of the exhibition area. of symbolic refuse transformed into A record number of visitors viewed the new products demonstrated American U.S. Pavilion following its opening to the industry's leadership role in the sheer public on Saturday, August 7th. Over quantity of new products manufactured 100,000 visitors were recorded in the from recycled materials. first 5 days, making this the most suc Individual Responses-The exhibit of cessful U.S. Pavilion ever. recycled products became the transition trated the sub-themes of Taejon EXPO The Michigan State University student into a more formal space for the exhib "Ambassadors of Good Will" greeted vis '93, "Traditional and Modern Science ition of visual arts including photog itors at the entrance of the United States Eco-Echo /11992-93, Robert Rauschenberg. and Technology for the Developing raphy, painting, drawing, prints, video Pavilion, made presentations in each of Sonar-activated motor, bicycle wheel, World" and "Towards an Improved Use and sculpture. galvanized steel hardware, street signs, and Recycling of Resources." the galleries, and related enthusiastically Curator Nancy Pressly, former Assistant to all of the visitors. The student hosts screen printing on aluminum and Lexan with hand painting. H. 881/z x W. x 0. 261/z A visitor's introduction to the Pavilion were a distinguishing feature of the 730 Director of the Museum Program at the inches. Lent by Saft Tech Arts. included a visual statement of greeting National Endowment for the A.I.ts, selected United States Pavilion. This program set by United States President Bill Clinton, a thirty-two works of art by internationally the U.S. Pavilion apart from all the other Presidential Seal, a photograph of photograph of the Pre ident and a view recognized contemporary American exhibitors, and the Pavilion received President Bill Clinton and his of the Presidential Seal. artists, all of which reflected a desire to favorable publicity as a result of the stu statement of greeting, has been donated raise public awareness about environ dent participation. to the EXPO '93 Memorial Museum, mental issues. established by the Taejon Organizing Major corporate exhibitors at the Pavilion Committee and to be located in the ''What i so striking in many of these included the Amway Corporation, Peace and Friendship Pavilion in work , especially in some of the photo Sunrider International, Lockheed, AT&T, Taejon, Korea. graphs, is how the artist have in e1ted and General Electric Technical Services Korea; and Lockheed. Friend Sponsors Chemical Korea Ltd.; Hardee's; Jeffrey D. Distinguished guests attending the ($25,000 - $124,000) .included American Jones; Merrill Lynch Int'l Jnc. Seoul opening included His Excellency and International Group, repre ented in Korea Branch; Motorola Electronic & Communi Mrs. W. Petsherin, Ambassador to Korea by American Home .Assurance and cations; OB-Seagram Co., Ltd.; Philip from Switzerland; His Excellency and American Life Insurance Company; The Morris Korea ln .; Samsung Hewlett Mrs. David Wright, Ambassador to Coca-Cola Company; CIGNA Insurance Packard; Sandoz Korea Ltd.; Sargent & Korea from the United Kingdom; His 0 Company; DuPont; Hotel Shilla Co., Ltd.; Lundy; Seoul American Officers' Wives Excellency Eugeniusz Wyzner, His excellency Chui-Su Kim, Pacific Telesi International; NYNEX Club; Signetics Korea Co., Ltd.; Texas Ambassador and Commissioner General Minister of Trade, Industry Corporation; Sea-Land Services; Samna Instrument Korea; Uncle Joe's; United from the United Nations; His Excellency and Energy, and U.S. Commissioner General Sports/NIKE. Contributor Sponsors Technologies Corporation; Vector Deog-Ryong Kim, First State Minister for Terence R. McAuliffe. {$10,000 - $24,000) were Kodak Korea Marketing Korea Ltd.; Westinghouse Ltd., Price Waterhouse, and 3M Korea. Electric (Asia) S.A. - Korea. Commissioner General's Club ($100 - Michigan State University Student $5,000) sponsors included Akatel Sponsors {$5,000 and above) provided Netwoi:k Sy terns; American Chamber of funding for room and board and expenses Conunerce; American PresidentLlnes, Ltd.; for each Michigan State student ho t for American Standard Korea, Ltd.; Bankers the duration of the EXPO. Contributors Funding

Political Affairs of Korea; His Excellency Fund-raising efforts began in November Chul-Su Kim, Minister of Trade, Industry and Energy; His Excellency Kye-Ik Lee, of 1992 and continued throughout the duration of the exhibition. The Major Minister of Transportation; and Her Sponsor ($500,000 and above) was Excellency San-Sung Hwang, Minister of the Environment. Amway Corporation. Patron Sponsors Trust Company, Korea Branch; Bank of included Amway Corporation; BDO ($250,000- $499,000) included AT&T and America NT & SA; Bell Helicopter Korea; Seidman; M. Jacob & Sons; Shell Chemical Following his viewing of the United Sun.rider h1tematio11al. Donor Sponsot'S Brown & Williamson Korea Limited; Company, State of Michigan/Michigan States Pavilion, Ted Allan, President of ($125,000 - $249,000) were AEA Interna The Chase Manhattan Bank, N.A.; State University. the Bureau of International Expositions tional Business Consultants; General Citibank, Korea; Clark Forklift Korea, stated, "That the United States is here is Electric Technical Services Co., Ltd., Inc.; Digital Equipment Korea, Inc.; Dow a victory; the fact that you have a high quality exhibit is a triumph." "The U.S. partici Generous in-kind donations were received BUDGET pation in the by Amway Korea Ltd.; AT&T; The Coca Contribution and Expense Statement Taejon Expo will TAEJON, KOREA - Cola Company; General Electric Technical highlight its Services Co., Ltd., Korea; Hardee's; Hotel CONTRIBUTIONS $3,381,700 JULY: U, 1993 commitment to Shilla Co., Ltd.; OB-Seagram Co., Ltd.; EXPENSES: "U.S. TO Focus ON pur uing tech Samoa Sports/NIKE; Sea-Land Services, RECYCLING TECH" nological excel Expo '93 Inc.; U.S. Eighth Army; U.S. Embassy in Exhibition Costs 2,221,700 lence in recycling Korea; and Wolverine Worldwide. Logistics: resources," said The official Opening Ceremony of the Transportation 278,000 Terence R. U.S. Pavilion on August 6, 1993 was McAuliffe, Com- attended by over 100 guests. Lee Ryang, Travel 94,800 missioner General of the U.S. Pavilion. Secretary General of the Office of the Meals/Lodging 194,700 "Our Pavilion represents the commit Commissioner General, opened the cere Inland Shipping 124,000 ment of the American people to pursuing mony with a statement of congratula Administration: technological excellence in an effo11 to tions to the United States. use and recycle resources for today and Pavilion 12,800 the future. Our pat1icipation is a symbol Ambassador Terence R. McAuliffe, Staffing Expenses 233,600 United States Commissioner General for of the American people's longstanding Operations: friendship with Korea and reflects the Taejon EXPO '93 stated, "The United Furnishings strong commitment of the American States is proud to be a part of the Taejon 3,300 business community to U.S.-Korea rela EXPO which stands as a remarkable Equipment 28,000 tions," stressed McAuliffe. achievement of the Korean people." Utilities 9,800 '1 know that many people were wondering Services: about the U.S. participation, but I will tell Commissioner General Terence R. McAuliffe Insurance 24,300 you that we are here, we are well-funded, and lee Ryang, Secretary General of the Office Security 28,000 of the Commissioner General. we are excited about what we have put Maintenance 6,900 together, and we are looking forward to a great pavilion." Public Relations: Promotions 75,300 National Day 14,200 Print Materials 32,300

TOTAL EXPENSES $3,381,700

NET INCOME/(LOSS) Q

(Center) Nancy Pressly, Curator, Stnart Silver, McAuliffe read a Project Director, U.S. Commissioner General special message Terence R. McAuliffe (right) and His Excellency from U.S. President Eugeniusz Wyzner, Ambassador and TAEJON, KORE.A· Commissioner General from the United Nations. Bill Clinton: "As we AUGUST 7, 1993 join in acknowleqg U.S. PAVILION A .i.ng the importance John Ratigan, Deputy Chief of Mission and Mi\}OR SUCCESS of technology and Charge' d'Affaires for the United States the environment to Embassy in Korea (right) and guest at our future, we com Opening Ceremony mend the people of Korea for their leadership in making th.is exposition a success." Other keynote speakers included John Ratigan, Deputy Chief of Mission and Charge' d'Affaires for the United States Embassy in Korea; Robert B. Davidson, Deputy Commissioner General for Taejon EXPO '93 and President of TAERUS Expo Corp.; and Stuart Silver, Project Director/Chief of Design for the .. United States Pavilion. news; the USIS Press Conference on agreement authorized TAERUS Expo School of Social Work, Michigan State August 5, 1993 on KBS-1, 7 o'clock Corp. to represent the United States University created a unique overseas news; U.S. National Day on October 17, at Taejon EXPO '93 and to coordinate internship program that granted a full Media 1993 on KBS-2, Expo News; KBS-1, 7 Dr. Gll/-Chin Lim, Dean of International Studies the efforts of the private sector. The term of credit to thirty students elected o'clock news; and a News Story on and Programs, Michigan State University. Director of USIA notified the Ambassador to staff the United States Pavilion at AFKN. The United States Pavilion was to Korea that the National Security Taejon EXPO 193. All of the students also featured in broadcasts on Korean Council had approved U.S. participation were fluent in more than one language Relations national television. in EXPO '93 and that he could advise and represented many areas of study the Korean Government of our plans to including Engineering, International The media coverage of the United States participate. Relations, Political Economy, History, Pavilion and its staff was positive, often Marketing, Social Relations and Medicine. based on materials and interviews On February 221 1993, in Seoul, Korea, Special U.S. Ambassador to Korea, Donald P. arranged by the Pavilion staff. Press The internship progrnm developed by Conferences were held for the Opening Gregg, aru1ounced an agreement between Dr. Marilyn Flynn included an eight Ceremony of the U.S. Pavilion and the TAERUS Expo Corp., a subsidiary of week course in the Korean language Closing Ceremony, to introduce the stu Amway Corporation, and the United and culture prior to the assignment in Events in dent hosts, and to publicize the visits of States Information Agency (USIA) Washington, D.C. to coordinate a consor special guests such as Dr. Gill-Chin Lim, Michigan State University Day, August Dean of International Studies and tium of U.S. businesses, states and 20, 1993-Dr. GilJ-Chin Lim, Dean of municipalities in sponsoring the official Programs at Michigan State University, International Studies and Programs at Dr. Oh Myung, Chairman of the Taejon United States exhibit at Korea's Taejon Michigan State University, hosted a International Exposition. Exposition Organizing Committee, and reception for all graduates of Michigan The Honorable James T. Laney, United State University living in Korea. Visitors The United States participation in Taejon States Ambassador to Korea, and included high-ranking Korean govern EXPO '93 was unique. For the first time Mrs. Laney. ment officials, busine s executives and in the histo1y of the United States partic Favorable articles regarding Commissioner educators, among them Dr. Shim, ipation in world's fairs, with the approval General Terence R. McAuliffe and the President of Korea National University and as istance of the United States United States Pavilion appeared in of Education, and the Mayor of Taejon, Information Agency, the United States Dick De Vos, President of CHOSUN ILBO (circ. 2,000,000); SEOUL Hong-Chu! Yeum. Dr. Oh Myung, Pavilion was being organized, managed Amway Corporation, at a Press GRAND and funded entirely by the private sector. Conference on Thursday, June 3, RA:Pms, ECONOMIC DAILY (circ. 200,000); 1993 at the Amway Grand MUNWHA ILBO (circ. 1,000,000); MAEIL (Below) Dr. Oh Myung, Chairman of the MICHIGAN As an international corporation with Plaza Hotel in Grand Rapids, Dr. Marilyn Flynn, Director of ECONOMIC DAILY (circ. 500,000); NAE Taejon Organizing Committee, greeting markets in Korea and throughout the Michigan, U.S.A. challenges JUNE4, 1994 WAY ECONOMIC DAILY (circ. 200,000); Michigan State University graduates. Michigan State University Pacific Rim, Amway Corporation saw a Michigan businesses to sponsor AMwAY LEADING BUSINESS School of Social Work, TRANSPORTATION NEWS (circ. 70,000); 30 Michigan State University need for the U.S. to be among the DRIVE TO SEND STUDENTS remarked on the unique qual- KOREA TRADE AND BUSINESS; JOONG more than 100 countries participating students who will serve as staff ity of this kind of partnership DO ILBO (circ. 180,000); TAEJON DAILY in Taejon EXPO '93. This view was at the U.S. Pavilion at the TO 1993 WORLD'S FAIR between the academic com (circ. 180,000); DAILY SPORTS (circ. Taejon International Exposition IN KOREA munity and a corporation, reinforced by the fact that the United in Korea, Taejon EXPO '93. 600,000); KOREAN ECONOMIC DAILY tates is Korea's # 1 trading partner and and noted that the Internship (circ.600,000); DONG-A ILBO (circ. Korea is ranked as #7 trading partner "Amway established its corporate pres was the only one of Its kind in the country. Press Conference, Amway 2,000,000); THE KOREA TIMES (circ. for the United States. Working with the ence in Korea some years ago," DeVos Grand Plaza Hotel, Thursday, June 3, 1993. 200,000); THE KOREA HERALD (circ. American Chamber of Commerce in said. "As a result of our relationship in 180,000); THE TAEJON EXPO NEWS; and Seoul, Amway Corporation took the that country, we were aware of the chal Taejon, and a full schedule of under WORLD'S FAIR, THE QUARTERLY JOUR lead with financial support and the for lenges . . . We saw a need for partici graduate and graduate course work NAL OF INTERNATIONAL EVENTS. mation of a consortium of businesses pation by Amedcan companies and we during the students' stay. Dr. Janet Bell, Additionally, television coverage included to sponsor a U.S. Pavilion. went ahead to see what we could do to Dr. Mark Wilson and Dr. Lisa Robinson, Commissioner General Terence R. help." GRAND RAPIDS PRESS, Friday, faculty members from Michigan State "In keeping with the EXPO's emphasis McAuliffe on MBC, July 91 on the 9 o'clock June 4, 1993. University, implemented the study on technology and the environment, program in Taejon. the U.S. Pavilion will feature an exhibit In order to provide a first-class exhibit centered on the themes of technology, on a budget provided through volunteer Chairman of the Taejon EXPO Organizing space, the Earth and recycling," said funding, the goal was to staff the U. . Committee, also attended the event. Thomas W. Eggleston, Chief Operating Pavilion with students. Rob Davidson, Officer of Amway Corporation. "More President of T AERUS Expo Corp., con One Millionth Visitor, September 14, importantly, it signals our long-standing tacted Dr. Gill-Chin Lim, Dean of 1993-Mrs. Jung-Sook Lee was the one conm1itment to the people of Korea and International Studies and Programs at millionth visitor to the United States to the improvement of U.S.-Korea rela Michigan State University in East Lansing, Pavilion. Mrs. Lee, a housewife from tion ." NEWSREVIEW, March 6 1 1993. Michigan, U.S.A. to discuss a strategy Seoul, was presented with an official whereby Michigan State University stu uniform and made an honorary member On March 19, 1994 Terence R. McAuliffe dents would work to staff the U.S. of the U.S. Pavilion Staff. Mrs. Lee also was named by the White House as Pavilion. received representative gifts from the Commissioner General of the U.S. U.S. Pavilion. Pavilion and in April was accorded Under the direction of Dr. Gill-Chin Lim the personal rank of Ambassador. and Dr. Marilyn Flynn, Director of the U. S. National Day, October 1 7, 1993- Following the official program, a cere Activitie for National Day were spon- mony was held at the Korean Govemment Pavilion dedicating a living tree to the square meter exhibition at Taejon. It Formal presentation of Letter of ored by Amway Korea Ltd., and began Taejon EXPO Organizing Committee as asked that USIA endorse the plan and Notification regarding Un/led with an opening ceremony at the Tower a gift to the Committee and to Korea name Amway as the lead company in States participation in Taejon of Great Light attended by official from from Amway Korea Ltd. This ceremony organizing a U.S . EXPO '93, Taejon International the Taejon EXPO Organizing Committee launched Amway Korea's "For the Love Pavilion. Amway Exposition Organizing Committee and the Guests of Honor from the Uni red WASHINGTON, D.C. - Headquarters, Seoul, Korea, of Trees" program, designed to teach was given a dead States. The EXPO Band first played the FEBRUARY 22, 1993 February 22, 1993. (Left to United States National Anthem followed primary school children the importance line of Februa1y 1, AMWAY-LED AMERICAN BUSINESS right): Tom Eggleston , Chief of protecting the environment. Chairman 1993 to develop an by the Korean National Anthem and CONSORTIUM SPEARHEADS Operating Officer, Amway accompanied by the Official Flag Raising Oh Myung, Government Representative acceptable exhibi Corporation; Ray Burghardt, SUCCESSFUL EFFORT TO BRING U.S. Ceremony fol' both cow1tries led by Lee Ryang, Commissioner General tion design and to Deputy Chief of Mission, United Terence McAuliffe, and David Ussery, provide assurance PAVILION TO TAEJON EXPO '93. States Embassy; Or. Oh Myung, Chairman Oh Myung and Ambassador President and Representative Director of of total project U.S BECOMES 112TH COUNTRY Chairman, Taejon Exposition Amway Korea Ltd., participated in the funding in order Organizing Committee. ceremony along with primary school to receive USIA INTERNATIONAL children from Eumsung province. endorsement. HIGH-TECH EXPO, The deadline was AUGUST-NOVEMBER met, and on 1993 February 19, 1993 USIA and TAERUS (Taejon America Background Exhibit Representing the United States) Expo Corp., a subsidiary of Amway cre David Ussery, President and Representative ated for EXPO participation, signed the Director of Amway Korea , Ltd. In June 1990, the Bureau oflnternational Memorandum of Agreement. This Expositions (BIE) approved Korea's proposal for Taejon EXPO '93. Though the Korean Government strenu ously urged the United States to partici pate, the U.S. Information Agency (USIA), which bears responsibility for United States participation at overseas Expos, was unable to commit to a U.S. presence as long as participation was dependent on federal funding. USIA agreed to facilitate American state, municipal or corporate participation in Taejon as it had done at other exposi tions for which the federal govemment did not provide funding. In September, 1992, Alaska state repre sentatives met with USIA officials to preview an exhibit for Taejon and to ask that USIA designate AJaska the official U.S. representative. USIA responded that though their design was impressive, cost estimates were ve1y low ($500,000) and supporting funds remained to be raised. Terence R. McAuliffe. The featured Ultimately the AJaska group was unable speaker and United States Guest of David Ussery; Terence to id entify necessary private sector Honor was Ambassador Terence R. R. McAuliffe; Korean funding, and withdrew its request for McAuliffe, U.S. Commissioner General Government guest; designation. to EXPO '93. McAuliffe noted in his Mrs. McAuliffe , Patric J. Sullivan, In November, 1992, the Amway speech, "It is indeed a great tribute to the American spirit that the United U.S. Deputy Corporation presented its plan for a 972 Commissioner States is participating in Taejon EXPO. General; and Korean Rob Davidson, President, TAERUS Expo Corp.; Without the solid commitment of the Government guest at Tom Eggleston, Chief Operating Officer, Amway Clinton Administration and the private Korean Government Corporation; United States Ambassador to sector, U.S. participation at Taejon Pavilion following Korea, Donald P. Gregg; and David Ussery, EXPO '93 would not have been possible." tree dedication on President, Amway Korea Ltd. (left to right) National Day. following Press Conference on February 22, 1993. United States Embassy, Seoul, Korea . Following a luncheon hosted by the Space Earth Observation Technology-Radiant Taejon Organizing Committee, Com views of the Earth as seen from space shuttles missioner General Terence R. McAuliffe low orbit passes were intercut with brilliant and David Ussery, President and computer-simulated images presenting the Repre entative Director of Amway Korea seasonal sequential change of the earth's veg Ltd., hosted a VIP tour and reception at etation patterns, the ocean's temperatures the U.S. Pavilion for Dr. Oh Myung, and cloud patterns. Chafrman of the Taejon Organizing Committee, and a group of distinguished guests. Du ring this event, a gift was pre-