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Market Analysis for Three Peruvian Natural Ingredients

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Market Analysis for Three Peruvian Natural Ingredients MARKET ANALYSIS FOR THREE PERUVIAN NATURAL INGREDIENTS MARKET ANALYSIS FOR THREE PERUVIAN NATURAL INGREDIENTS MARKET ANALYSIS FOR THREE PERUVIAN NATURAL INGREDIENTS Abstract for trade information services ID=43040 2013 SITC-057 MAR International Trade Centre (ITC) Market Analysis for Three Peruvian Natural Ingredients Geneva: ITC, 2013. xiv, 141 pages (Technical paper) Doc. No. SC-13-235.E Comparative and competitive market analysis on market potentials in the United States and Canada of three selected Peruvian natural ingredients derived from biodiversity in the commercial forms of dried golden berry, Peruvian mesquite powder, sacha inchi seed and sacha inchi seed fatty oil. Descriptors: Fruit, Dried Fruit, Berries, Oilseeds, Vegetable Oils, Peru, Biodiversity, Export Potential, Sustainable Development, Market Survey. For further information on this technical paper, contact Mr. Alexander Kasterine ([email protected]) English The International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations. ITC, Palais des Nations, 1211 Geneva 10, Switzerland (www.intracen.org) Views expressed in this paper are those of consultants and do not necessarily coincide with those of ITC, UN or WTO. The designations employed and the presentation of material in this paper do not imply the expression of any opinion whatsoever on the part of the International Trade Centre concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. Mention of firms, products and product brands does not imply the endorsement of ITC. This technical paper has not been formally edited by the International Trade Centre. Digital image on the cover: Superfood end-aisle display at Andy’s Produce Market, Sebastopol, California © 2013 Josef Brinckmann © International Trade Centre 2013 ITC encourages the reprinting and translation of its publications to achieve wider dissemination. Short extracts of this technical paper may be freely reproduced, with due acknowledgement of the source. Permission should be requested for more extensive reproduction or translation. A copy of the reprinted or translated material should be sent to ITC. ii SC-13-235.E MARKET ANALYSIS FOR THREE PERUVIAN NATURAL INGREDIENTS Acknowledgements This paper was prepared by Josef Brinckmann under the supervision of Alexander Kasterine, (Head, Trade and Environment Unit) and Elena Mendoza Barajas (Consultant) at ITC. ITC and the authors gratefully acknowledge the support of Dr. Diana Flores, Lima, Peru, for her provision of numerous technical documents and papers that provided important information referenced in this report. Elena Mendoza Barajas coordinated the production, subediting and formatting. ITC extends its appreciation to the cooperation and support of PROMPERU and Peruviodiverso GIZ. The ITC Communications and Events team is to thank for their help in finalizing the publication, particularly Natalie Domeisen and Isabel Droste. Sustainability Market Guides This is part of a series of Sustainability Market Guides produced in ITC’s Trade and Environment Unit and financed by the Government of Denmark. The series aims to guide exporters, civil society and policymakers on trends and practical guidance about the growing market for sustainably produced goods and services. For further information about this series and the Unit, please contact Alexander Kasterine at [email protected]. SC-13-235.E iii MARKET ANALYSIS FOR THREE PERUVIAN NATURAL INGREDIENTS Contents Acknowledgements iii Sustainability Market Guides iii Acronyms xi Executive summary xiii Introduction 1 Chapter 1 Product description 2 1. Golden berry – dried 2 1.1. Definitions 2 1.2. Crop profile (cultivation and/or wild harvest practices) 2 2. Peruvian mesquite – flour 3 2.1. Definitions 3 2.2. Crop profile (cultivation and/or wild harvest practices) 3 3. Sacha inchi – seed and oil 3 3.1. Definitions 3 3.2. Crop profile (cultivation and/or wild harvest practices) 4 Chapter 2 Post-harvest situation 5 1. Golden berry – dried 5 1.1. Processing and technology 5 1.2. Various processed forms for export market 5 2. Peruvian mesquite – flour 7 2.1. Processing and technology 7 2.2. Various processed forms for export market 7 3. Sacha inchi – seed and oil 7 3.1. Processing and technology 7 3.2. Various processed forms for export market 7 3.2.1. Sacha inchi seed 7 3.2.2. Sacha inchi seedcake 7 3.2.3. Sacha inchi seedcake extract 8 3.2.4. Sacha inchi seed extract 8 3.2.5. Sacha inchi seed oil for cosmetic products 8 3.2.6. Sacha inchi seed oil, virgin and extra virgin 8 iv SC-13-235.E MARKET ANALYSIS FOR THREE PERUVIAN NATURAL INGREDIENTS Chapter 3 Usage of ingredients 9 1. Golden berry – dried 9 1.1. Macro- and micronutrient content 9 1.2. Phytochemical content 9 1.3. Pharmacological actions 10 1.4. Recommended uses supported by clinical or scientific data 10 1.5. Recommended uses supported by traditional use evidence 11 1.6. New uses described in patents 11 2. Peruvian mesquite – flour 12 2.1. Macro- and micronutrient content 12 2.2. Phytochemical content 12 2.3. Pharmacological actions 12 2.4. Recommended uses supported by clinical and scientific data 13 2.5. Recommended uses supported by traditional use evidence 13 2.6. New uses described in patents 13 3. Sacha inchi – seed and oil 13 3.1. Macro- and micronutrient content 13 3.2. Phytochemical content 14 3.3. Pharmacological actions 14 3.4. Recommended uses supported by clinical and scientific data 15 3.5. Recommended uses supported by traditional use evidence 16 3.6. New uses described in patents 16 Chapter 4 Analysis of the market environment 18 1. Main market segments (cosmetic, food, food supplement, medicinal) 18 1.1. Golden berry – dried 18 1.1.1. As cosmetic product ingredient 18 1.1.2. As food product ingredient 19 1.1.3. As food supplement ingredient 21 1.1.4. As medicinal product ingredient 22 1.2. Peruvian mesquite – powder 22 1.2.1. As cosmetic product ingredient 22 1.2.2. As food product ingredient 22 1.2.3. As food supplement ingredient 25 1.2.4. As medicinal product ingredient 26 SC-13-235.E v MARKET ANALYSIS FOR THREE PERUVIAN NATURAL INGREDIENTS 1.3. Sacha inchi – seed and oil 26 1.3.1. As cosmetic product ingredient 26 1.3.2. As food product ingredient 27 1.3.3. As food supplement ingredient 29 1.3.4. As medicinal product ingredient 30 1.4. Overview of most relevant trends affecting the sectors and market segments 31 Chapter 5 Market and buyer requirements 39 1. Specific requirements for ingredient (packaging, labelling, documents) 39 1.1. Canada 39 1.2. United States 39 2. Relevant standards, certifications and memberships 41 2.1. B Corporation (B-Corps) 41 2.2. Certified gluten-free (celiac sprue association) 42 2.3. Certified Gluten-Free (gluten intolerance group) 42 2.4. Certified vegan (vegan action) 42 2.5. Cruelty free certified (leaping bunny programme) 43 2.6. Demeter biodynamic® (Demeter U.S.A.) 43 2.7. Earth Kosher 44 2.8. Ecocert Fair Trade (EFT) 44 2.9. Fair choice (control union) 45 2.10. Fair for life (institute for market ecology) 45 2.11. Fairtrade Canada 46 2.12. Fairtrade International USA (FIU) 46 2.13. Fair Trade Federation (FTF) 46 2.14. Fair Trade USA (FTUSA) 47 2.15. FairWild (Fair Wild Foundation) 47 2.16. Food Chemicals Codex (FCC) 48 2.17. GMO Guard Verified (Natural Food Certifiers) 48 2.18. Green America 48 2.19. Green-K-Kosher-Organic (Kosher Organics Council) 49 2.20. Non-GMO Project Verified 49 2.21. Raw Food 50 2.22. Sustainable Food Trade Association (SFTA) 50 2.23. USDA National Organic Programme (NOP) 50 2.24. United States Pharmacopeia – National Formulary (USP-NF) 51 2.25. USP Verified Dietary Ingredients 52 2.26. USP Verified Dietary Supplements 52 2.27. Vegan Certified (Natural Food Certifiers) 52 2.28. Vegan Verified (Earth Kosher) 53 vi SC-13-235.E MARKET ANALYSIS FOR THREE PERUVIAN NATURAL INGREDIENTS Chapter 6 Tariff classification and duty rates 54 1. Golden Berry – Dried 54 1.1. Canada 54 1.2. United States 54 2. Peruvian mesquite – flour 55 2.1. Canada 55 2.2. United States 55 3. Sacha inchi – seed and oil 55 3.1. Canada 55 3.2. United States 56 Chapter 7 Competitor analysis 57 1. Golden berry – existing competitors 57 1.1. Cranberry 57 1.2. Goji berry 58 1.3. Raisin 60 2. Golden berry – potential for new producers to enter market 61 3. Golden berry – substitution and comparison of features 62 3.1. Availability comparison 62 3.2. Composition (nutrient, phytochemical) and quality characteristics comparison 64 3.3. Ease of application comparison 66 3.4. Price comparison 66 3.5. Recommended uses comparison 67 3.6. Regulatory status comparison 68 4. Peruvian mesquite powder – existing competitors 68 4.1. Cacao powder (chocolate powder or cocoa powder) 68 4.2. Carob powder 71 5. Peruvian mesquite – potential for new producers to enter market 72 6. Peruvian mesquite – substitution and comparison of features 73 6.1. Availability comparison 73 6.2. Composition (nutrient, phytochemical) and quality characteristics comparison 73 6.3. Ease of application comparison 75 6.4. Price comparison 75 6.5. Recommended uses comparison 76 6.6. Regulatory status comparison 77 7. Sacha inchi oil – existing competitors 77 7.1. Borage oil 78 7.2. Chia oil 78 7.3. Cod liver oil 79 SC-13-235.E vii MARKET ANALYSIS FOR THREE PERUVIAN NATURAL INGREDIENTS 7.4. Crypthecodinium cohnii oil 80 7.5. DHA from algal (ulkenia) oil 80 7.6. Evening primrose oil 81 7.7. Fish oil 81 7.8. Flaxseed oil 83 7.9.
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