Media Information 2020 Digital Directory Print Specs Print Rates Schedule Publishing 2020 2020

RECRUITMENT MEDIA MEDIA INFORMATION 2020 DIGITAL DIRECTORY PRINT SPECS PRINT RATES SCHEDULE PUBLISHING 2020 2020

FOR THE STRING INDUSTRY STRING THE FOR seit 1848 seit In association with SupplementTheto Strad January 2020 WWW.THESTRAD.COM Meisterwerkstätten für feine Streichinstrumente & Bögen Roderich Paesold – GermanyRoderich Paesold 2020 EDITION £20.00 US$30.00 €25.00 READERSHIP STRING COURSES ESSENTIAL REFERENCE REFERENCE ESSENTIAL DIRECTORY

THE STRAD DIRECTORY 2020 WWW.THESTRAD.COM THE STRAD PORTFOLIO The voice of the string world since May 1890, The Strad reaches an inﬂuential audience of professionals and amateurs, experts and enthusiasts of all stringed instruments played with a bow.

THE MAGAZINE The Strad is the only monthly magazine for stringed instruments with a truly international audience, 130-year heritage and a proud reputation for delivering the highest quality editorial content. THE STRAD STRAD THE

SUPPLEMENTS DIRECTORY 2020 DIRECTORY 2020 ESSENTIAL REFERENCE FOR THE STRING INDUSTRY

2020

In association with Roderich Paesold – Germany The Strad publishes essential market-leading supplements including a business Meisterwerkstätten für feine Streichinstrumente & Bögen seit 1848 STRING COURSES directory, guides to master classes and degree courses and an annual review of the latest accessories. We also publish a detailed instrument calendar, sponsored special

WWW.THESTRAD.COM editions, and posters - all with promotional opportunities available.

WWW.THESTRAD.COM 2020 EDITION £20.00 US$30.00 €25.00

Supplement to The Strad January 2020

DIGITAL PLATFORMS In 2019 we developed thestrad.com further by introducing The Strad Archive, allowing access to years of invaluable and exclusive content to our subscriber audience. This has led to a signiﬁcant increase in reader engagement, higher visitor numbers and duration time. The Strad.com, and our twice weekly e-alerts, offer you effective and instant engagement within the global string community.

EVENTS We are media partners for all the major events including Namm, Musikmesse, Mondomusica and Music China as well as at the ASTA and VSA conventions. Stradfest: Launched in 2019, the ﬁrst in a series of immersive events designed to help string players develop an exciting career.

CONTRACT PUBLISHING The Strad has unique experience in producing top-quality products for a discerning audience of stringed instrument enthusiasts. We partner with events CREMONA such as the Piatigorsky international Cello Festival using our expertise to maximise attendance and publicity for these events.

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK WHO READS THE STRAD? The Strad has been a central part of the diverse and international music community for over 125 years. We reach an audience of over 150,000 top-level players, makers and enthusiasts of stringed instruments in our magazine, on our website and through our email newsletters. PRINCIPAL OCCUPATION

Teacher/ Student 29%

Amateur 40%

Player 45%

Maker/ Repairer Luthier 19% Professional 60%

Other 7%

95% of our readers play a stringed instrument

AGE RANGE 65+ 8% 55-64 19% 15-24 10%

25-34 19%

45-54 35-44 23% 21%

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

‘A very !ne magazine, I really enjoy reading it.’ UK 20% North America ‘I enjoy the magazine 43% very much and think the quality of the writing far exceeds that of most other publications these days.’

‘I think The Strad is an excellent Europe magazine, and the only one that 21% I would want to subscribe to. I look forward each month for it to come through my letterbox.’

‘It is an excellent magazine. Violin 48% You have extremely good articles that continue Viola 22% to interest me.’

Cello 20% ‘It’s a great magazine, Bass 10% well done!’

‘A nice magazine that has managed to stay interesting in a volatile market.’ ‘We now live in an era when students can easily study in two or three different continents and ‘As a maker with limited end up earning their living somewhere else still. access to great instruments, The Strad gives news of their activities and their I can’t praise your articles on friends’ – Philippe Graf!n instruments and posters enough. Over recent years, both the accompanying text and the ‘We !ddlers are a far-#ung community made high quality photographs that much closer once a month reading The Strad have been invaluable. magazine’ – Arnold Steinhardt Thanks very much!’

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

Email contacts 13% Readers of The Strad 26%

Web visitors 66%

Social Media followers: Facebook “f” Logo CMYK / .eps Facebook “f” Logo CMYK / .eps

82,000 followers 19,000 followers 16,000 followers

ADVERTISING WITH THE STRAD WORKS 90% have actively responded to ads 56% have bought an advertised product or service 27% have bought an instrument or bow (of these over 50% spent over US$20,000 on their main instrument)

ABOUT OUR ADVERTISERS

60% of our advertisers have used us for at least 5 years (several companies have advertised for over 100 years)

79% of our online advertisers are repeat customers

2/3 of our print advertisers are repeat customers

The Strad has been the platform of choice for the best in the business for over 125 years

Paul Bailly, George Gemünder, Carlo Oddone, James Tubbs and Eugène Sartory are among those who advertised in the ﬁrst 20 years of The Strad

2/3 of the Cremona Triennale Competition gold medal winners from the last 20 years have advertised in The Strad

The Strad clients include 18 of the top 20 US conservatoires

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE