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INTRODUCTION the BMW Group Is a Manufacturer of Luxury Automobiles and Motorcycles
Marketing Activities Of BMW INTRODUCTION The BMW Group is a manufacturer of luxury automobiles and motorcycles. It has 24 production facilities spread over thirteen countries and the company‟s products are sold in more than 140 countries. BMW Group owns three brands namely BMW, MINI and Rolls- Royce. This project contains detailed information about the marketing and promotional activities of BMW. It contains the history of BMW, its evolution after the world war and its growth as one of the leading automobile brands. This project also contains the information about the growth of BMW as a brand in India and its awards and recognitions that it received in India and how it became the market leader. This project also contains the launch of the mini cooper showroom in India and also the information about the establishment of the first Aston martin showroom in India, both owned by infinity cars. It contains information about infinity cars as a BMW dealership and the success stories of the owners. Apart from this, information about the major events and activities are also mentioned in the project, the 3 series launch which was a major event has also been covered in the project. The two project reports that I had prepared for the company are also a part of this project, The referral program project which is an innovative marketing technique to get more customers is a part of this project and the other project report is about the competitor analysis which contains the marketing and promotional activities of the competitors of BMW like Audi, Mercedes and JLR About BMW BMW (Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company founded in 1917. -
Nouvelles Acquisitions
USB NOUVELLES ACQUISITIONS Janvier - février 2018 Cote Titre/Auteur Collection multimédia P - Linguistique et littérature PN 1997 .A1 W279 2013 no.84 Interview with the vampire : the vampire chronicles / [réalisé par Neil Jordan ; scénario de Anne Rice ; production, Studio Geffen Pictures]. PN 1997 .A1 W279 2013 no.85 Seven / [réalisé par David Fincher ; scénario de Andrew Kevin Walker ; production, New Line Cinema]. PN 1997 .A1 W279 2013 no.86 L.A. confidential / [réalisé par Curtis Hanson ; scénario de Curtis Hanson, Brian Helgeland ; adapté du roman de James Ellroy ; production, Regency Enterprises]. PN 1997 .A1 W279 2013 no.87 The matrix / [écrit et réalisé par The Wachowski Brothers ; production, Warner Bros., Village Roadshow Pictures, Silver Pictures]. PN 1997 .A1 W279 2013 no.88 The notebook / [réalisé par Nick Cassavetes ; scénario de Jeremy Leven ; adaptation du roman de Nicholas Sparks par Jan Sardi ; production, New Line Cinema]. PN 1997 .A1 W279 2013 no.89 Million dollar baby / [réalisé par Clint Eastwood ; scénario de Paul Haggis ; basé sur la nouvelle de F.X. Toole ; production, Warner Bros., Malpaso Productions, Lakeshore Entertainment]. PN 1997 .A1 W279 2013 no.90 Harry Potter and the philosopher's stone / [réalisé par Chris Columbus ; scénario de Steven Kloves, basé sur le roman de J.K. Rowling ; production, Warner Bros.]. PN 1997 .A1 W279 2013 no.91 The lord of the rings : the fellowship of the ring / [réalisé par Peter Jackson ; scénario de Fran Walsh, Philippa Boyens, Peter Jackson, d'après l'oeuvre de J. R. R. Tolkien ; production, New Line Cinema, WingNut Films, The Saul Zaentz Company]. PN 1997 .A1 W279 2013 no.92 The lord of the rings : the two towers / [réalisé par Peter Jackson ; scénario de Fran Walsh, Philippa Boyens, Stephen Sinclair, Peter Jackson, d'après l'oeuvre de J. -
The Hire – the Acclaimed Film Series by Bmw – Will End a Four and a Half Year Internet Run October 21St
THE HIRE – THE ACCLAIMED FILM SERIES BY BMW – WILL END A FOUR AND A HALF YEAR INTERNET RUN OCTOBER 21ST Woodcliff Lake, NJ, October 11, 2005…BMW announced today that its award-winning internet short-film series, The Hire, will end its internet run on October 21, 2005. The debut of the first two films in The Hire series was online in 2001. The third film entitled, “The Follow,” by Wong Kar Wai, made its debut at the Cannes Film Festival in May 2001 to international acclaim. The Hire was one of the leading examples of convergence in the media industry – an unprecedented, groundbreaking effort. In total, eight films were created in the series. And, since its debut, The Hire has received more than 100 million film views. BMW took its place alongside the major movie studios with the production of The Hire short-film series on the internet, bringing together high-level talent from a number of diverse fields – a synergistic effort that crossed and pushed boundaries. Key producers included David Fincher, Ridley and Tony Scott. Other prominent directors that made up the dream team included John Frankenheimer, Ang Lee, Wong Kar-Wai, Guy Ritchie, Alejandro González Iñárritu, John Woo, Joe Carnahan. The Hire has been showered with praise. The New York Times said, “The BMW films tingle with zest,” while Time Magazine added, “It surely deserves the attention of discerning movie watchers.” In 2002, the Cannes International Advertising Festival awarded The Hire with the Cyber Lion Grand Prix prize. Additional accolades include the "Best Excuse for Broadband" award at WIRED Magazine's third annual Rave Awards in 2001 and the 2002 Los Angeles International Short Film Festival’s “Best Action Short” award, which was given to director John Woo for Hostage, the sixth film in The Hire. -
The Ithacan, 1995-10-05
Ithaca College Digital Commons @ IC The thI acan, 1995-96 The thI acan: 1990/91 to 1999/2000 10-5-1995 The thI acan, 1995-10-05 Ithaca College Follow this and additional works at: http://digitalcommons.ithaca.edu/ithacan_1995-96 Recommended Citation Ithaca College, "The thI acan, 1995-10-05" (1995). The Ithacan, 1995-96. 7. http://digitalcommons.ithaca.edu/ithacan_1995-96/7 This Newspaper is brought to you for free and open access by the The thI acan: 1990/91 to 1999/2000 at Digital Commons @ IC. It has been accepted for inclusion in The thI acan, 1995-96 by an authorized administrator of Digital Commons @ IC. OPINION ACCENT SPORTS INDEX Accent .......................... 11 Holding the line An apple a day... Comeback victory Classifieds .................... 16 Comics ......................... 17 College should not extend Apple harvest offers sam Men's soccer team scores Opinion ........................... 8 benefits packages too far 8 pling of local fruits 17 in final minutes to seal win 19 Sports ........................... 19 Thursday, October 5, 1995 The Volume 63, Number 7 24 pages ITHACAN Free The Newspaper For The Ithaca College Community Park bequest used for special programs the request and discussing reasons for the Money left to office of president to provide "The gift is very important for need. for unbudgeted College needs the president to have to be Campus community members can request used to the educational advan these funds from Whalen by letter or by $40,000 a year to the president's office dis contacting him through their dean or direc By Heather Duncan cretionary fund during Park's lifetime. -
Demps: Born to Teach
75¢ Friday/ Saturday February 19-20, 2021 www.perrynewspapers.com GP-Foley at full operation TCHS evacuated A little over seven “To date, we’ve months after temporarily called approximately 70 idling two of three employees back to work. production lines and cutting Currently, we have over its workforce by 30%, the 400 employees working at local Georgia-Pacific (GP) the mill,” Mixon added. Students at Taylor County High School Foley Cellulose Mill has As a result of the evacuated to the nearby Dorsett Stadium returned to full operation worldwide economic Thursday afternoon as a precautionary and re-filled some 70downturn and reduced measure due to the school receiving positions. product demand associated a “suspicious letter” that contained an “We are very pleased to with the COVID-19 share that we re-started #2 pandemic, the GP Foley “unknown white powder.” No further details mill and sent sheet to reel mill “temporarily idled” regarding the incident were available as of on Tuesday last week,” GP production lines #2 and press time Thursday. Public Affairs Manager ➟ Please see page 2 Scott Mixon said. 4-H history on the hoof! Aman earns back-to-back grand champion buckles Senior Taylor County year, Aman took first & Sale held in Madison 4-H Livestock Club place and earned “Grand this week. member Noah Aman is no Champion” honors in Aman and his steer stranger to knowing what the Feeder Steer and named “Bandit” – a it takes to win a Grand Homegrown Feeder short horn cross breed – Champion buckle. divisions at the North ➟ Please see page 2 For the second straight Florida Livestock Show Liz Newman is pictured with her first-place swine “Hoss” and her Grand Champion belt buckle. -
Human' Jaspects of Aaonsí F*Oshv ÍK\ Tke Pilrns Ana /Movéis ÍK\ É^ of the 1980S and 1990S
DOCTORAL Sara MarHn .Alegre -Human than "Human' jAspects of AAonsí F*osHv ÍK\ tke Pilrns ana /Movéis ÍK\ é^ of the 1980s and 1990s Dirigida per: Dr. Departement de Pilologia jA^glesa i de oermanisfica/ T-acwIfat de Uetres/ AUTÓNOMA D^ BARCELONA/ Bellaterra, 1990. - Aldiss, Brian. BilBon Year Spree. London: Corgi, 1973. - Aldridge, Alexandra. 77» Scientific World View in Dystopia. Ann Arbor, Michigan: UMI Research Press, 1978 (1984). - Alexander, Garth. "Hollywood Dream Turns to Nightmare for Sony", in 77» Sunday Times, 20 November 1994, section 2 Business: 7. - Amis, Martin. 77» Moronic Inferno (1986). HarmorKlsworth: Penguin, 1987. - Andrews, Nigel. "Nightmares and Nasties" in Martin Barker (ed.), 77» Video Nasties: Freedom and Censorship in the MecBa. London and Sydney: Ruto Press, 1984:39 - 47. - Ashley, Bob. 77» Study of Popidar Fiction: A Source Book. London: Pinter Publishers, 1989. - Attebery, Brian. Strategies of Fantasy. Bloomington and Indianapolis: Indiana University Press, 1992. - Bahar, Saba. "Monstrosity, Historicity and Frankenstein" in 77» European English Messenger, vol. IV, no. 2, Autumn 1995:12 -15. - Baldick, Chris. In Frankenstein's Shadow: Myth, Monstrosity, and Nineteenth-Century Writing. Oxford: Oxford Clarendon Press, 1987. - Baring, Anne and Cashford, Jutes. 77» Myth of the Goddess: Evolution of an Image (1991). Harmondsworth: Penguin - Arkana, 1993. - Barker, Martin. 'Introduction" to Martin Barker (ed.), 77» Video Nasties: Freedom and Censorship in the Media. London and Sydney: Ruto Press, 1984(a): 1-6. "Nasties': Problems of Identification" in Martin Barker (ed.), 77» Video Nasties: Freedom and Censorship in the MecBa. London and Sydney. Ruto Press, 1984(b): 104 - 118. »Nasty Politics or Video Nasties?' in Martin Barker (ed.), 77» Video Nasties: Freedom and Censorship in the Medß. -
Bmw Corporate News. Fleet News from Bmw
BMW CORPORATE NEWS. FLEET NEWS FROM BMW. SUMMER/AUTUMN 2014. BMW Corporate News The Ultimate Driving Machine WELCOME. I am delighted to introduce the Summer/Autumn 2014 edition of CONTENTS. Corporate News. Our round up of events will keep you up to date with all the latest news and important products and services from BMW CORPORATE NEWS. BMW and MINI. In constantly striving to innovate and increase our offering to the corporate market, 2014 has already seen numerous new product launches. That trend continues as yet to come are the all-new BMW X4 and an expansion of the 4 Series family in the guise of the stunning 4 Series Gran Coupé. MINI are also launching some brilliant new models, including the new MINI Countryman and MINI Paceman. Later in the year, we will see two firsts for BMW Group which are very exciting for the fleet sector – the first front wheel drive BMW, the 2 Series Active Tourer will offer fantastic family appeal and the first ever 5-door MINI Hatch, which will thrill corporate drivers and fleet managers alike. As the range of BMW and MINI models grows, we are continually developing new technologies to improve driver safety and pleasure. This magazine features the wealth of technologies that are available, demonstrating how your drivers can benefit from the higher standard specification and further additional options. With all the choice, fleet drivers will benefit greatly from the ever increasing presence of 3 BMW NEWS. the BMW Product Genius at our dealerships. The Genius operates 5 BMW PRODUCT UPDATE. without the pressure of sales targets and their reason for being is to demonstrate our products and their features to all showroom 7 NEW BMW 2 SERIES ACTIVE TOURER. -
Se7en: Medieval Justice, Modern Justice
City University of New York (CUNY) CUNY Academic Works Publications and Research John Jay College of Criminal Justice 2010 Se7en: Medieval Justice, Modern Justice Valerie Allen CUNY John Jay College of Criminal Justice How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/jj_pubs/188 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact: [email protected] Se7en: Medieval Justice, Modern Justice VALERIE ALLEN The World’s Iniquity NDREW KEVIN WALKER WROTE THE SCRIPT FOR SE7EN AS A ‘‘CYNICAL ‘love letter’’’ to New York, the dirty, noisy metropolis in which Ahe spent five years being miserable (Salisbury 86). On its streets, he watched the seven deadly sins performed daily, and they inspired the plot of a series of killings—each victim him or herself the perpetrator of a sin. Detective William Somerset, about to retire, teams up to solve the case with his young, idealistic replacement, David Mills. On the run after the detectives’ lucky strike on his apartment, John Doe, the serial killer, turns himself in after only the fifth murder (gluttony, greed, sloth, lust, and pride). Luring the detectives with the promise of the last two bodies (envy and anger), Doe presents Mills with the head of the young detective’s wife, claiming envy as his besetting sin. Disregarding Som- erset’s pleas for restraint, Mills shoots Doe, incarnating himself as wrath, and completing Doe’s bloody plan. Like Walker, his authorial creator, John Doe watched the deadly sins performed daily: DAVID MILLS: I thought all you did was kill innocent people. -
Diplomarbeit
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by OTHES DIPLOMARBEIT Titel der Diplomarbeit „Das Product Placement der Automobilindustrie im Hinblick auf die Imageübertragung zwischen Auto und Star anhand von ausgewählten Beispielen“ Verfasser Roland Schrotthofer Angestrebter akademischer Grad Magister der Philosophie (Mag. phil.) Wien, 2011 Studienkennzahl lt. Studienblatt: A 317 Studienrichtung lt. Studienblatt: Theater-, Film- und Medienwissenschaft Betreuer: Mag. Dr. Claus Tieber Ich widme diese Arbeit meiner Mutter Josefa Schrotthofer. Besonderer Dank gilt meinem Betreuer Mag. Dr. Claus Tieber für die geduldige Begleitung dieser Diplomarbeit und die vielen hilfreichen Denkanstöße und Tipps, die er mir für diese Arbeit gegeben hat. Einen herzlichen Dank möchte ich an meine Freundin aussprechen, die mir bei vielen Teilen dieser Arbeit in Gesprächen mit ihrer Meinung und ihren Hinweisen geholfen sowie mir immer wieder Mut zugesprochen hat und ohne deren Beistand diese Arbeit wohl noch nicht fertig wäre. Ein herzliches Dankeschön ergeht auch an meinen Bruder, Robert Schrotthofer, der mir mit seiner Erfahrung, die er beim Schreiben seiner Diplomarbeit gesammelt hat, immer mit Rat und Tat zur Seite stand. Weiters bedanke ich mich für die Unterstützung und die vielen aufmunternden Worte bei meiner Schwester Andrea Lang und bei Herrn Dr. Walter Schönegger. INHALTSVERZEICHNIS I. EINLEITUNG ................................................................................ 4 II. PRODUCT PLACEMENT ............................................................ -
Rock”N”Roll Cinema
Rock’n’Roll Cinema Adam Trainer Bachelor of Arts With First Class Honours in Media Studies This thesis is submitted for the degree of Doctor of Philosophy School of Media, Communication and Culture Murdoch University 2005 I declare that this thesis is my own account of my research and contains, as its main content, work which has not previously been submitted for a degree at any tertiary educational institution. Adam Trainer Refereed Publications Adam Trainer. ‘“Well I Wouldn’t Buy the Merchandise”: David Bowie as Post -Auteur’ in Senses of Cinema 28. September/October, 2003. http://www.sensesofcinema.com/contents/03/28/bowie_postmodern_auteur.html This journal article was derived from Chapter Five Adam Trainer. ‘The Business of Living: Secrets & Lies’ in Australian Screen Education 36. September, 2004. pp. 127-129. This journal article was written in association with research on cinematic realism, as featured in Chapter Four. Adam Trainer. ‘“They Made Me Do It”: The Mad World of Donnie Darko’ in Australian Screen Education 37. January, 2005. pp. 138-142. This journal article was derived from Chapter Three. Adam Trainer. ‘“It’s Not My Fault You Hate My Band”: Perth Art Rock’ in Liverpool of the South Seas: Perth and Its Popular Music. Tara Brabazon ed. Crawley: University of Western Australia Press, 2005. pp. 127-135. This chapter was written in association with research on experimental music, as presented in Chapter Six. Adam Trainer. ‘A Crooked Crooked Reign’ in Liverpool of the South Seas: Perth and Its Popular Music. Tara Brabazon ed. Crawley: University of Western Australia Press, 2005. pp. -
Titles Ordered January 27 - February 3, 2017
Titles ordered January 27 - February 3, 2017 Blu-Ray Adventure Blu-Ray Release Date: Elba, Idris The Take http://catalog.waukeganpl.org/record=b1545735 2/7/2017 Hanks, Tom Inferno / a Columbia Pictures, Imagine Entertainment http://catalog.waukeganpl.org/record=b1545732 1/24/2017 presentation in association with L Star Capital produced by Brian Grazer, Ron Howard screenplay written by David Koepp directed by Ron Howard. Comedy Blu-Ray Release Date: Beatty, Warren Rules Don't Apply http://catalog.waukeganpl.org/record=b1545802 2/28/2017 Craig, Kelly Fremon The Edge of Seventeen (DVD + Digital HD with http://catalog.waukeganpl.org/record=b1545725 2/14/2017 Ultravio) Talbert, David E. Almost Christmas (DVD + Digital HD with Ultravio) http://catalog.waukeganpl.org/record=b1545722 2/7/2017 Thornton, Billy Bob Bad Santa 2 http://catalog.waukeganpl.org/record=b1545730 2/21/2017 Wilson, Owen Masterminds / a Relativity Studios release and http://catalog.waukeganpl.org/record=b1545734 1/31/2017 presentation, in association with Surefire Entertainment Capital, of a Relativity Studios, Michaels/Goldwyn production produced by John Goldwyn, Lorne Michaels, Andrew Panay written by Chris Bowman, Hubbe Drama Blu-Ray Release Date: Affleck, Casey Manchester By The Sea http://catalog.waukeganpl.org/record=b1545733 2/21/2017 Ali, Mahershala Moonlight http://catalog.waukeganpl.org/record=b1545785 2/28/2017 Fanning, Dakota American pastoral / produced by Andre Lamal, Gary http://catalog.waukeganpl.org/record=b1545747 2/7/2017 Mucchesi, Tom Rosenberg screenplay -
Loredana Padurean,March 2010
Loredana Padurean,March 2010 USI “ADVERTISING IS ATTRACTING PUBLIC ATTENTION TO A PRODUCT OR BUSINESS BY PAID ANNOUNC EMENTS IN MASS MEDIA” Loredana Padurean,March 2010 USI According to the Media Dynamics publicati on, MdiMedia Matters, a typilical adult has potential daily exposure to about 600‐625 ads in any form. 272 of these exposures come from the major tradit iona l media (TV,radio, magg,azines, and newspppapers) . WHO Selecting your image –who delivers your message says WHAT What information are you trying to get across? Information vs. image to WHOM who are you trying to reach? and WITH WHAT EFFECT Memory? Sales? If your marketing message lacks power and personality if your adve rt is ing is getting lost, or drowned‐out by the competition try finding a metaphor that instantly tells your audience who you are & why they should care Positioning is what you want to stand for in the buyer’s mind. Positioning is Competitive: Why are you better than the competition? A Memorable Name and/or key Ingredient or Endorsement positions you intuitively. Being first helps. If not, create a new category. 7 Don’tgohead‐to‐head against market leaders. Loredana Padurean,March 2010 USI Loredana Padurean,March 2010 USI what is doing for me e.g. “Because you’re worth is” “There are things money can’t buy. For everything there’s MasterCard” Loredana Padurean,March 2010 USI At the heart of all advertising is the promise you commit to delivering to your clients. Any effective marketing campaign work only if it focuses on a single message.