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SOCIAL MEDIA MARKETING Internet Marketing Techniques for Brokers

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SOCIAL MEDIA MARKETING Internet Marketing Techniques for Brokers JOIN THE SOCIAL MEDIA REVOLUTION WHAT’S IN IT FOR YOU? © InCom Real Estate Web & e-Marketing Solutions SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. “Social media is people having conversations online.” These conversations are powered by… • Media Sharing • Social Bookmarking • Blogs • Social Networking • Social News Websites SO… WHAT’S ALL THE SOCIAL MEDIA HYPE ABOUT, ANYWAY? Social Media is New Media. A very different approach to advertising than Print, Broadcast, Outdoor or Direct Mail. • It’s interactive. It encourages users to take an action. • Can instantly be updated online to reflect changes. • Archives all information, for quick and easy referencing. • Is multi-faceted. A mixture of text, audio, video, photos. • Can be published and implemented instantly. WHY IS THIS IMPORTANT FOR YOU? SOCIAL MEDIA IS A WAY TO EFFECTIVELY SPREAD WORD OF MOUTH ABOUT YOUR BRAND ONLINE. LET’S TAKE A CLOSER LOOK AT SOCIAL MEDIA. MEDIA SHARING Media sharing occurs in online social networks using a platform to collect, upload, condense, host and distribute images, text, audio and video. The most popular media sharing platforms are user-friendly, highly accessible sites that allow users to share the media across the Internet through websites, mobile devices, blogs and e-mail. How You Can Benefit: • Reach more potential customers by uploading a free commercial about your services. • Establish credibility with a weekly audio or video real estate tip. • Upload property photos and information. Software Applications: Flickr offers picture galleries available with chat, groups, and photo ratings. flickr.com YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide. youtube.com Map property location Showcase property photos Track performance Check your ratings for popularity Track performance statistics Your library See what of other sites link to videos your video SOCIAL BOOKMARKING Social bookmarking is a method for Internet users to store, organize, search and manage bookmarks of web pages they want to remember and/or share. Tags are used to categorize websites to help describe them, and allow them to be found again more easily. How You Can Benefit: • Experience an increase in search engine links and traffic to your website. • Easy for users to find/share/promote your website. Software Applications: StumbleUpon discovers websites based on your interests, learns what you like and brings you more. stumbleupon.com Del.icio.us offers users the ability to keep, share and discover the best websites online. delicious.com Users can easily share sites they like Users can read reviews of the site Matches up Users can rate sites websites to users to personalize what personal interests they like Stores users bookmarks in one place, for access anytime, from anywhere Find great bookmarks quickly with user recommendations Users can discover the most useful & interesting bookmarks on the web Track followers BLOGS A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events or other materials such as graphics/video. Entries are commonly displayed in reverse-chronological order. How You Can Benefit: • Great source for both new and recurring traffic. • Keeps visitors returning frequently for updated and new information. • Creates group of consistent followers – visitors that trust you as an important info resource. Software Applications: WordPress offers free blogs with custom design templates, statistics, and more. wordpress.com Blogger offers a free, automated weblog publishing tool. blogger.com Pages let users learn more about your business Users can view all your past posts quickly & easily Users can track replies to their comments Users can search for information within your blog Provide detailed information about your business here Offer valuable resources and links for users (articles, reports, etc.) SOCIAL NETWORKING A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services provide a variety of ways for users to interact, such as e-mail and instant messaging services. How You Can Benefit: • Inexpensive and effective form of online word-of-mouth advertising. • Helps build a network of loyal clientele. • Being added to “friend” lists increases brand credibility and endorsement. Software Applications: LinkedIn finds connections to recommended job candidates, industry experts and business partners. Maintain a list of business contact details here. linkedin.com Facebook is a social utility that connects people to keep up with friends, upload photos, share links and videos. facebook.com Keep users informed about your business & industry Control your professional identity online Users can write questions & comments on your wall. Announce upcoming events, seminars & conference dates SOCIAL NEWS WEBSITES Social news websites are communities which allow users to submit news stories, articles and media (videos/pictures) and share them with other users or the general public. Some of these articles will be given more visibility, depending on various factors such as the number of user votes for each item. How You Can Benefit: • Increased inbound links to your website. • Increased website traffic. • Build up credibility online by receiving high votes for submitted articles. Software Applications: Digg is the largest and most popular social news website on the Internet. Covers all topics and includes a separate video and image section. digg.com Reddit is a popular social news website with a large user base. Includes several sub-sections called subreddits, which focus on specific topics. reddit.com Users can customize Tracks how many their preferences to votes your articles, display certain categories photos or videos have Users can leave comments for feedback Users can instantly send articles to friends User voting tracks popularity 5 REASONS WHY YOU SHOULD JOIN IN ON THE SOCIAL MEDIA REVOLUTION Reason #1 SOCIAL MEDIA SITES ARE TAKING OVER THE INTERNET Social media is an online gateway for individuals & businesses to share opinions, insights, advice, experiences, knowledge and perspectives with each other. They are now 10 of the top 20 most popular destinations on the web for users. Watch 63% Visit 83% Video Clips Photo Sharing Sites 57% Join Social Networks 73% Read Blogs THIS IS NOT A FAD. SIMPLY, IT’S A SHIFT IN THE WAY WE COMMUNICATE. Reason #2 78% OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS. Consumers are exposed to over 3000 advertising messages a day. They have learned how to tune out the clutter of commercials, billboards and magazine ads. Only 14% of people today trust advertisements. SO, HOW DO YOU EFFECTIVELY REACH TODAY’S CONSUMER? Advertise through dialogue. Focus on consumer-driven NOT product-driven messages. Give consumers a voice through social media marketing. Let them spark conversation and buzz about your products and services. Reason #3 PEOPLE ARE TALKING ABOUT YOUR BRAND. RIGHT NOW. 33% Post Opinions & Reviews About Products/Brands On Their Blogs 36% Think More Positively About Trust 32% Companies That Bloggers Opinions On Have Blogs Products & Services Reason #4 SOCIAL MEDIA IS HERE TO STAY. YOU WILL EVENTUALLY HAVE TO SHAPE UP OR SHIP OUT. Follow the trends. It’s 2009. % of % people The percentage of people that… • Read blogs has risen about 20% • Start their own blog has risen about 15% • Leave a comment on a news site has risen about 5% • Watch video clips online has risen about 50% • Download a podcast has risen about 30% • Create a profile on a social network has risen about 30% • Subscribe to an RSS feed has risen about 30% IT’S NOT TOO LATE. YOU CAN STILL JUMP ON THE BANDWAGON. Communicate your brand identity with social media, by giving people a reason to participate. Let them interact with your communications. These social media methods help to raise awareness and interest in your business, and encourage a call to action. In essence, use your social media efforts to get people to visit your website or call you for more information, where you can then convert them to customers. Social Media Marketing Helps With: • Website traffic and user behavior (external and internal tracking) • Conversion and sales tracking • Page views and ad exposure • Growing brand awareness (soft sales approach) • Creating a positive brand association and keeping it there • Business development and a broader customer reach Reason #5 TODAY’S CUSTOMERS ARE SPENDING MOST OF THEIR TIME ONLINE. ARE YOU? The consumer model has shifted. And you need to follow suit. Generation-Y: • Spends over 16 hrs/week online • Uses social media on a daily basis • Embraces new media advertising AND THEY DON’T CARE ABOUT YOUR AD. THEY CARE WHAT THEIR FRIENDS THINK. YOU NEED TO TAKE ACTION. NOW. SOME MUST-HAVES BEFORE YOU LAUNCH INTO SOCIAL MARKETING. Create a Web Presence SEO Optimize For Best Results Provide Original Content Retain Visitor Interest CREATE A WEB PRESENCE ACTION PLAN Before you get started, it’s recommended your business has a website. You need to direct prospects from social media platforms to a home base. This is where prospects will be able to find out more information and be converted into leads. Without a website, it is very difficult to convert online leads. How will prospects contact you or find out more information on your services? You need to link each social platform to an online resource (your website) in order to develop and benefit from a social media network. SEO OPTIMIZE FOR BEST RESULTS ACTION PLAN Optimally, you need a website with the ability to make pages easier to find for search engines (Google, MSN, Yahoo, etc.) If you already have a website, check to see if it has built-in search engine optimization capabilities – the ability to modify the data that search engines pick up about your website.
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