MOTORTREND GROUP
GROUP MEDIA KIT 2020
MOTORTREND GROUP MEDIA KIT
MotorTrend Group is the largest automotive media company in the world. Comprised of iconic brands, MotorTrend Group has remained ahead of the automotive world and developed the single most relevant resource for any auto enthusiast and in- market shopper. It is also the only linear television network and subscription video on-demand platform dedicated entirely to automotive content.
2B+ MONTHLY VIEWS
PAGE 02 GROUP MEDIA KIT MOTORTRENDGROUP.COM PAGE 03 AUDIENCE
AVERAGE AGE: 34
MALE: 91%
AVERAGE HHI: 80K
PAGE 04 GROUP AUDIENCE OVERVIEW MOTORTRENDGROUP.COM PAGE 05 DIGITAL
THE FASTEST SITES ON THE WEB
MotorTrend Group owned and operated sites empower our audiences through unparalleled expertise, information, and reviews. We’ve built a premium, safe environment for a qualified audience of enthusiasts that take action. In fact, research shows our audience has 5X higher CTR than Google benchmarks when data targeting is applied.
11.7 MILLION UNIQUES
PAGE 06 DIGITAL OVERVIEW MOTORTRENDGROUP.COM PAGE 07 SOCIAL
As the leading authority in automotive news, our brand engages in a two-way conversation with a community that AMPLIFY delivers the most trusted information to our communities. We are experts in targeting and amplification, and our data-driven solutions can be activated ENGAGEMENT anywhere across and beyond the MTG automotive ecosystem.
110 MM+ FOLLOWERS
PAGE 08 SOCIAL MEDIA OVERVIEW MOTORTRENDGROUP.COM PAGE 09 LINEAR
MOTORTREND TELEVISION
Uniquely positioned at the intersection of information and inspiration, MotorTrend TV is the single most relevant resource for automotive superfans. Offering cross-platform distribution of the most authentic automotive programming on the planet, MotorTrend is the highest-ranked cable network on engagement with advertising, and the MT GO app allows cable subscribers to tune-in all day, every day, everywhere.
73.5MM HOUSEHOLDS
PAGE 10 LINEAR TELEVISION OVERVIEW MOTORTRENDGROUP.COM PAGE 11 SVOD
STREAMING VIDEO-ON-DEMAND
MotorTrend has the world’s only streaming video-on-demand service dedicated entirely to automotive content. It is a one-stop shop for the greatest selection of original automotive shows, live motorsports coverage, and complete libraries of your favorite MotorTrend TV series.
PAGE 12 STREAMING VIDEO OVERVIEW MOTORTRENDGROUP.COM PAGE 13 ORIGINAL PROGRAMMING
35 SHOWS
PRESENTING SPONSORSHIP
EPISODE INTEGRATION
ORGANIC PLACEMENT
PRODUCT USAGE
SEGMENT SPONSOR
PAGE 14 ORIGINAL PROGRAMMING OVERVIEW MOTORTRENDGROUP.COM PAGE 15 NEW SHOW
TOP GEAR AMERICA
The world’s most popular automotive franchise joins America’s top automotive network!
Starting this Spring, MotorTrend and BBC Studios will debut the all-new, TOP GEAR AMERICA which will deliver a fresh, uniquely American take on the classic TOP GEAR format, following the motorized mischief and supercharged adventures of a trio of new hosts across America.
As the Presenting Sponsor, your brand will receive exposure within promotional materials and episodes.
PREMIERS OCT (SVOD)
PREMIERS 2021 (LINEAR)
12 EPISODES / 30 MINS
PAGE 16 TOP GEAR AMERICA OVERVIEW MOTORTRENDGROUP.COM PAGE 17 BRANDED CONTENT
Bespoke series, vehicle first looks, event coverage, walk-arounds, unveilings, and everything in between. Our branded SEAMLESS content capabilities are best-in-class. With a singular vision and multiple outlets, we create millions of engagements with a qualified audience of auto enthusiasts INTEGRATIONS and influencers.
100+ INDUSTRY AWARDS
PAGE 18 BRANDED CONTENT OVERVIEW MOTORTRENDGROUP.COM PAGE 19 YOUTUBE
WELCOME BACK TO THE CHANNEL
The MotorTrend YouTube channel comprises one of the largest automotive channels in the world. With over 6.5 million subscribers, our viewership constitutes the most authoritative community in the automotive industry. Don’t forget to like, comment, and subscribe.
6.55 MILLION SUBS
PAGE 20 YOUTUBE CHANNEL OVERVIEW MOTORTRENDGROUP.COM PAGE 21 EVENTS
MotorTrend Group owns and operates 45+ highly anticipated events, which provide exhibitors and sponsors the opportunity to engage with an influential enthusiast audience of more than 1.5 Million annually through immersive live event activations. In addition, we provide media exposure, industry networking, and experiential marketing opportunities to our exhibitors.
PAGE 22 EXPERIENTIAL OVERVIEW MOTORTRENDGROUP.COM PAGE 23 STUDIO
SINGULAR VISION MULTIPLE OUTLETS
At MotorTrend Studio, we’ve created a unique hybrid content creation model designed to meet the everchanging relationships between brands and their consumers. We accomplish this through a unified team of creatives, producers, directors, strategists, editors, and mechanics living under one roof, creating content across multiple disciplines and platforms. This foundational belief insures conceptual continuity, fiscal economies of scale, and authentic connectivity to the most influential automotive consumers in the world.
PREMIUM CONTENT STUDIO
PAGE 24 MOTORTREND STUDIO OVERVIEW MOTORTRENDGROUP.COM PAGE 25 PRINT
OVER 70 YEARS OF EXPERIENCE
MotorTrend Magazine is world-famous. As an institution in the automotive industry, we have been delivering premium content, in depth analysis, and culturally relevant material since 1949. We celebrate our heritage, while boldly looking to the future — reimagining motor entertainment for a broader, more diverse audience.
1.5+ MILLION SUBS
PAGE 26 PRINT MAGAZINE OVERVIEW MOTORTRENDGROUP.COM PAGE 27 THANK YOU
PAGE 28 [email protected] PAGE 29