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Impressions Based on a Portrait Predict, 1-Month Later, Impressions Article Social Psychological and Personality Science 2017, Vol. 8(1) 36-44 Impressions Based on a Portrait Predict, ª The Author(s) 2016 Reprints and permission: 1-Month Later, Impressions Following sagepub.com/journalsPermissions.nav DOI: 10.1177/1948550616662123 a Live Interaction journals.sagepub.com/home/spp Gul Gunaydin1, Emre Selcuk2, and Vivian Zayas3 Abstract When it comes to person perception, does one ‘‘judge a book by its cover?’’ Perceivers made judgments of liking, and of per- sonality, based on a photograph of an unknown other, and at least 1 month later, made judgments following a face-to-face interaction with the same person. Photograph-based liking judgments predicted interaction-based liking judgments, and, to a lesser extent, photograph-based personality judgments predicted interaction-based personality judgments (except for extra- version). Consistency in liking judgments (1) partly reflected behavioral confirmation (i.e., perceivers with favorable photograph- based judgments behaved more warmly toward the target during the live interaction, which elicited greater target warmth); (2) explained, at least in part, consistency in personality judgments (reflecting a halo effect); and (3) remained robust even after controlling for perceiver effects, target effects, and perceived attractiveness. These findings support the view that even after having ‘‘read a book,’’ one still, to some extent, judges it by its ‘‘cover.’’ Keywords impression formation, person perception, photographs, live interactions, interpersonal relationships, behavioral confirmation, halo effect, thin slices of behavior A well-known adage urges individuals to ‘‘not judge a book by its 2010). But, by in large, there has been little cross-fertilization cover.’’ The underlying lesson is that initial (and superficial) between these two lines of work. impressions based on an object’s outward appearance may not A handful of studies have investigated the extent to which reflect its true worth and perceivers would revise their initial judgments of attractiveness based on a target’s photograph pre- impression if afforded the opportunity to learn about the true dict judgments of attractiveness based on viewing a video clip nature of the object. In contrast, an idea dating back to the Ancient of the same target reciting scripted text (Lander, 2008; Ruben- Greeks is that the face reveals aspects of personality. This view stein, 2005) or describing an autobiographical memory suggests that outward appearance provides reliable information (Roberts et al., 2009). However, because video clips are one about inner character and thus perceivers’ initial impressions sided (vs. bidirectional) and restrict exposure to interpersonal would remain relatively unchanged even after having the cues (Aviezer, Trope, & Todorov, 2012; Tickle-Degnen & opportunity to learn additional information about the object. When Rosenthal, 1990), they do not offer the same phenomenological it comes to person perception, which view is supported? experience as a real-life, ongoing, dyadic interaction (Zayas, Lay intuitions reflect the ‘‘do not judge a book by its cover’’ Shoda, & Ayduk, 2002). idem: People overwhelmingly hold the belief that they are revi- Also relevant is research on behavioral confirmation (or sionists. In an independent study (N ¼ 114; Study S1), people self-fulfilling prophecy) in which perceivers’ initial judgments believed that their initial impressions of another person based influence how they behave toward the target, which in turn on a portrait photograph would be revised if they had the elicits behaviors from the target that are consistent with the opportunity to actually interact with the person. Notwithstand- initial judgment (Snyder & Stukas, 1999; Snyder, Tanke, & ing these intuitions, to date, there has been no direct empirical investigation of this age-old issue. The lack of attention is sur- prising; there has been considerable research on both impres- 1 Bilkent University, Ankara, Turkey sions formed based on viewing static photographs (Gunaydin, 2 Middle East Technical University, Ankara, Turkey 3 Zayas, Selcuk, & Hazan, 2012; Shoda & McConnell, 2013; Cornell University, Ithaca, NY, USA Tabak & Zayas, 2012; Willis & Todorov, 2006; Wilson & Corresponding Author: Rule, 2015) and those formed following real-life interactions Gul Gunaydin, Bilkent University, Ankara 06800, Turkey. (Kraus & Keltner, 2009; Mendes & Koslov, 2013; Reis et al., Email: [email protected] Gunaydin et al. 37 Berscheid, 1977). In seminal research by Snyder, Tanke, and appearance influence judgments in a live interaction. Second, Berscheid (1977), male perceivers were shown a photograph by assessing the photograph–live association during an exten- of either an attractive or an unattractive woman. Men who sive 20-min social interaction that involved a structured setting believed they were talking on the phone to an attractive in which the exchange of personal information is limited and an (vs. unattractive) woman behaved more warmly toward her, unstructured setting in which individuals are encouraged to get and this in turn elicited warmer behaviors from her (all beha- to know each other, this design allowed us to examine the viors were judged by independent coders). Despite the rele- extent to which judgments might be revised with greater inter- vance of this work, it did not test whether photograph-based personal knowledge (Letzring et al., 2006). judgments predict judgments following a face-to-face interac- We predicted that with respect to liking judgments, which tion. Because there was no face-to-face interaction, perceivers are closely linked with trustworthiness judgments, the results were blind to the target’s appearance and other visual informa- would favor the consistency hypothesis. Judgments of trust- tion that could serve to color in vivo impressions. Thus, the worthiness, partly because of their functional importance from question remains: Do judgments based on a portrait photograph an evolutionary standpoint (Cosmides & Tooby, 1992), are predict judgments following an actual in-person interaction? among those formed the fastest (Willis & Todorov, 2006) and Despite the lack of direct empirical investigations, a body of are difficult to override (Zajonc, 1980). To go beyond initial research on physical appearance supports a consistency hypoth- impressions based on the face, perceivers need to observe beha- esis. Judgments based on the face occur spontaneously, effort- viors diagnostic of whether or not a person can really be trusted lessly, and sometimes outside of conscious awareness (e.g., If I told this person a secret, would they keep it?). Based (Gunaydin et al., 2012; Willis & Todorov, 2006). Once perceivers on theories of interpersonal trust, such diagnostic behaviors form favorable impressions of another person they tend to attribute may not reveal themselves in an initial encounter (Simpson, desirable characteristics to them (Nisbett & Wilson, 1977), and in 2007), in which case perceivers may rely more heavily on their an actual interaction possibly treat them in ways that confirm ini- initial impressions of liking. This would be reflected in a statis- tial favorable impressions (Snyder et al., 1977). Thus, to the extent tically significant photograph–live association in liking that that facial cues color both photograph- and interaction-based judg- would be observed in both types of interactions (trivia vs. ments, we would predict consistency between the two. getting-to-know; Hypothesis 1). On the other hand, research also supports a revision hypoth- We also predicted consistency with regard to personality esis. Actual interactions are not only influenced by facial judgments, but to a lesser extent and for different reasons. appearance but an array of other cues conveyed through the Based on the literature on the halo effect by which perceivers body (Aviezer et al., 2012), including nonverbal behaviors ascribe socially desirable personality characteristics (Back- (Tickle-Degnen & Rosenthal, 1990), tone of voice (Berry, strom, Bjorklund, & Larsson, 2009) to targets that they like, 1992), speech content (Ireland et al., 2011), and clothing (Mills we reasoned that personality judgments would be colored by & Aronson, 1965). Live interactions also afford opportunities liking judgments (Nisbett & Wilson, 1977) and, thus, show to learn about a person and observe the person’s behaviors some consistency. However, whereas the basis of liking judg- (Letzring, Wells, & Funder, 2006). ments is not clearly known, the basis for personality judgments is more easily seen (e.g., orderliness cues conscientiousness), and because there are observable behaviors, personality judg- Present Research ments may be more likely to be revised (Funder, 2012; Vazire, The goal of the present research was to investigate the extent to 2010). Thus, we predicted a (more modest) photograph–live which a consistency (vs. a revision) hypothesis is supported. association for personality judgments (Hypothesis 2). We asked perceivers to make judgments of liking, and of per- Finally, we explored potential mechanisms for consistency sonality, of four unknown others (targets) based solely on their between photograph- and interaction-based liking judgments. portrait photograph (consisting of the face and hair). At least In particular, we looked for evidence that the photograph–live 1 month later, perceivers had an extensive one-on-one interac- association for liking judgments would emerge, in
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