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    CHAPTER II UNIQLO COMPANY PROFILE AND THE NETWORK IN CHINA In this chapter the author will focus on the discussion of the company profile of UNIQLO as a research subject which is one of the world's leading fast fashion companies. The author wants to show how UNIQLO stands and becomes a company that is expanding globally throughout the world. The author will also explain the network of UNIQLO in China. A. UNIQLO Company History and Profile After World War II ended, precisely in 1949, was the beginning of UNIQLO establishment. At that time the company was founded by Hitoshi Yanai who is the father of the current managing director Tadashi Yanai opened a men's clothing store named Ogori Shoji in Ube City, Yamaguchi Prefecture. In 1984 precisely when Tadashi Yanai was an adult, he founded a shop that sells casual clothing under the name Unique Clothing Warehouse in Hiroshima City.30 The name "UNIQLO" itself arises from the combination of the words "Unique Clothing". The main aim of the UNIQLO company is to inspire the world by casual dress. In taking the name UNIQLO, the company has the brand philosophy "Made for All" as the company's slogan. In 1991 Tadashi Yanai changed the name of his father's company "Ogori Shōji" to "Fast Retailing". 30 Staff abyad apparel pro. (2019, September 3). Sejarah Tentang Uniqlo Dan Perkembangannya Di Indonesia. Retrieved From Abyad Apparel Pro: http://abyadscreenprinting.com/sejarah-uniqlo-dan- perkembangannya/ 18 2.1The First UNIQLO Store Before the 1990s, UNIQLO was not a product known to the wider community, Japanese people tended to see well-known brands and of course that could elevate their prestige.
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