T-he The e Nonnan " Rockwell Museum at Stockbridge to WINTER 1997/98

The No Past, J.C. Leye 2

Far right, Marge Ceder, museum employee for 22 years, shares a laugh with director Laurie Norton Moffatt and board president David Klausmeyer.

Right, former board member Stockbridge Police Chi ef Richard Wilcox and his wife Dr. Joyce Butler chat witll trustee emeritus Norma Ogden.

The Norman Rockwell Museum Celebrations! Board of Trustees David L. KJausmeyer President In September, the Norman Rockwell Museum held a wonderful party to Bobbie Crosby First Vice-President celebrate the accreditation by the American Association of Museums and at Steven Spielberg Second Vice-President Perri Petricca Treasurer the same time honored fifteen staff members who have been with the mu­ Rosell e Kline Chartock Clerk seum from 10 to 22 years. William M. Bulger Timothy R. McLevish James A. CUlUlingham Thomas Patti Daniel DuBois LincoLl Russell Joan SerVaas Durham Joseph M. Sa lvadore Michell e Gillett Mark Selkowitz Neil and Jane Golub Brian J. Quinn Elaine S. Gunn Aso Tavitian James W. Ireland Laughran S.vaber Harvey C het Krentzman Lee W ill iams ( Robert F. McDermott Jamie Williamson

Trustees Emeriti Lila Wilde Berl e Jane P. Fitzpatrick John M. Deely, J r. Norm a G. Ogden H enry 1-1. Wilhams, Jr. Former board member Jack Batty enjoyed llie evening along willi his Laurie Norton Moffatt, Director momer Margaret, who was one of me museum's early directors. The Norman Rockwe ll Museum is funded in part by the M assachusetts Cultural Cowlcil, a state Below, new trustee Will iam Bulger agency that supports public programs in the arts, willi his wife Mary attended tlle humanities, and sciences. party. Below right, board member Jamie Williamson and her fiance Bill Marley joined in me celebration. The Portfolio

Volume 14, N umber 4, Winter 1997/98 C ris Raymond, Editor Bea Snyder, Project Manager Th e P01'tfolio is published four times a year by The Norman Rockwell Museum at Stockbridge, Inc., and is sent free to all members. Copyright © 1997 by T he Norman Rockwell Museum at Stockbridge. ( All ri ghts reserved. \ Cover: New Year's Baby Cutting Taxes, ].c. Leyendecker, oil on canvas, Saturday Evening Post, January 2, 1926, cover. The Dolas Coll ection. Copyright © 1926, 1954 by The Curtis Publishing Company. All rights Reserved. 3

Turn of the Tide, oil on canvas, story illustration, American Magazine, October, 1937. Funds raised at the wine auction will go toward the purchase of this painting.

Below, appropriately i:::~e~~::~ The Great Wine Auction director Laurie Norton Moffatt gets On October 24, the Norman Rockwell Museum held a into very successful wine auction to raise funds for art acquisi­ the spirit of the Board member Aso Tavitian evening with tion. In addition to a wonderful time had by all who and Mary Sarin, coordinator of board president attended, the evening raised a substantial amount toward the wine auction event, await David Klausmeyer the purchase of a Norman Rockwell story illustration. the arrival of the guests.

Above right, five Chevaliers du Taste-Vin attended the wine auction. From left to right are Jonathan Aronoff; Jim Nejaime; Peter Morrell, auctioneer; Charles Schulze and Philip Deely.

Right, trustee emeritus Jane Fitzpatrick celebrated the evening with her daughters Nancy Fitzpatrick and Ann Fitzpatrick Brown, center, who was chairman of the decorating committee.

Far right, board member Mark Selkowitz and his wife Betsey chat with David Klausmeyer. 4

The Norman Rockwell Museum­ ( Past, Present, and Future Laurie Norton Moffatt, Director

A LLOW ME TO REFLECT great pleasure to alillounce to review by a team of experienced on the year of 1997. the board of trustees dlat the museum professionals who came museum had been awarded the here and scrutinized every aspect • It has been 103 years since the highest honor a museum can of our museum's operation. birth of Norman Rockwell. receive-accreditation by the The AAM is a national • Almost thirty years since the AAM. This is a testament that organization, with its headquar­ initial call to action, in 1969, to the Norman Rockwell Museum ters in Washington, D.C., that save the Old Corner House, the adheres to and sets standards of has served the museum profes­ original site of the Norman museum professionalism. Ac­ sion since 1906. Its accreditation Rockwell Museum. creditation • Nineteen years since the death certifies that a of Norman Rockwell in 1978. museum • Twenty years of my associa­ operates tion with the museum. according to • Summer '97 was the fifth standards set season in our "new" home. fordl by the • This past fall, the Norman muselilll Rockwell Museum was granted profession. accreditation by the American Achieving Association of Museums. accreditation is the recognition The year 1997 has been a of a museum's quiet but pivotal year, a year of commitment to strength and maturation as a high profes­ museum. We are well setded sional standards into our museum site, with a of operation, The Norman vibrant mission, an exciting that it manages Rockwell exhibition and program base, a its collections Museum is proud to have earned firm commitment to the field of in a profes­ the right to illustration, a solid business sional and present this footing, a team of experienced responsible No Swimming, oil on canvas, Saturday Evening Post, June logo- Accredited core staff, and an energized and manner, and 4,1921, cover. Included in the exhibition to Japan. by the American Association of committed board and volun­ that it provides Museums teers. Strategic initiatives quality service to dle public. program was established in 1970 oudined in 1994 have been met We are thrilled and proud to to help institutions focus their and largely accomplished, most have earned this prestigious energies and strengthen their C notably our recent accreditation honor. The process of accredita- public image. Accreditation is by the American Association of tion was rigorous and demand- one of several programs offered Museums. ing. It was a full year of self- by the American Association of On September 23, I had dle study followed by an on-site· Museums to help museums 5

~ ~ E o () g> ~ :0 "-" on ~ () .c >­" .,>­ m N m o E .c . '"~ . '"~ 0. 0. L-______~ o 8 () L-______~

Welcome to Elmviite (policeman Setting Speed Trap), oil Spirit of Education, oil on canvas, Saturday Evening Post, on canvas, Saturday Evening Post, April 20, 1929, April 21, 1934, cover. Included in the exhibition to Japan. cover. Included in the exhibition to Japan.

achieve and maintain standards seum of Art on May 17, 1998. traveling in Japan, there still are of quali ty and excellence in the The exhibition is being many original Rockwell paint­ museum profession. coordinated by Mr. Masahiko ings to be seen here at the Of the 8,000 museums Shibata of Brain Trust, Inc. of museum. All time favorite pieces nationwide, only about 750 of Tokyo. Mr. Shibata has been a such at Stockbridge Main Street them have received this official supporter of the Norman at Christmas, Triple Self-Portrait, accreditation for their commit­ Rockwell Museum for many The Gossips and the awe inspiring ment to growth and excellence. years and has long dreamed of Four Freedoms remain here in The entire process for the AAM bringing a special exhibit of the our galleries along with other accreditation committee to original artwork by Norman well-known Rockwell works. complete its review requires an Rockwell to his country. The We invite everyone to help us average of two years. Japanese people have an extraor­ celebrate our successes of the In November, we had a dinarily high interest in Norman past year by visiting the Norman second exciting announcement Rockwell and all that his artwork Rockwell Museum, partaking in to make. For the first time ever, represents. They are fascinated our fine programs and viewing the Norman Rockwell Museum by artistic images that are not only our permanent collec­ is sending an exhibit to Japan. quintessentially American. tion of the incomparable art Norman Rockwell: Highlights from Rockwell's paintings provide a work of Norman Rockwell but the Collection of The Norman visual mirror on America. also our frequently changing Rockwell Museum at Stockbridge Images of families, young love exhibitions featuring the work of features a selection of works and old age are eternal and other illustrators past and from the museum's collection. international. This exhibition present. The exhibit opened this past features 63 original paintings, December at the Isetan Museum 21 drawings, tear sheets, War What lies ahead for us? What of Art in Tokyo, and travels to Bond posters and archival issues will advance the museum five other venues in Japan, photographs. in the next years in as dramatic a enQing at the Hiroshima Mu- While the exhibition is transformation as the past ones? 6

No longer spurred position Norman Rockwell's art by the burning With the accomplishment of will depend on our ability to ( critical goal of a build the collection. Now is the new building, these issues, the museum will time to secure a number of which mobilized significant works from collec- the entire Norman advance to new prominence tors who are poised to sell in Rockwell Museum this current strong art market, community, we and strength. collectors with whom the must identify the museum has built relationships important and critical advance- art are coming to appreciate his for the past twenty years. We ment goals that will lead us into work. The demographics of must be able to identify new the twenty-first century. museum goers is changing in a opportunities as they arise, and An institution must change, diverse society. The environ- assure that the necessary re- be innovative and set new goals, ment that the Norman sources, financial and legal, are or it will wither and die. The Rockwell Museum enjoys, and available for us to act quickly external museum environment is which brought the museum into when art opportunities are constantly changing. Serious its emerging adulthood, can be presented. economic reversals and environ- assured of changing. The third is endowment mental changes have occurred We must embrace change growth through planned giving. here in the Berkshires. Leisure and set its agenda. I see three The next ten years in this nation pressing issues for the museum are viewed as a critical water- in the immediate years ahead, in shed period for the passing of addition to our on-going wealth from one generation to commitment to presenting the next, with an opportunity exciting and challenging new for philanthropy unlike any ever ( exhibits and programs that before experienced in America. enhance our wonderful collec- The Norman Rockwell tion of Rockwell's works. With Museum's ability to secure its the accomplishment of these own financial future through issues, the museum will advance the development of patron to new prominence and relationships and planned gifts strength. is critical. The seeds must be The first is tlle planning, planted now, seeds that will placement, positioning and blossom for the next generation promotion of a national exhibi- to run the museum. tion in the year 2000. An These three goals are the exposition of this magnitude urgent issues for advancing the will be the next reputation museum. The museum opera- builder for the museum and for tion is tllriving under a capable Norman Rockwell as an impor- professional staff and volunteer tant twentieth-century Ameri- team. The board of trustees can artist. Securing national working in tandem with the sponsorship and seeing that staff on positioning tlle museum such an exhibition is well- to accomplish these strategic time patterns have greatly promoted are the key roles that goals will ensure a solid future. A museum visitor contemplates altered and tourism among our trustees can play to ensure its We must all dedicate our- Freedom of Speech. Americans and world travelers is success. selves to think creatively about This visual at an all time high. The genera- The second is art acquisition what we can do to continue to ~ interpretation of tions who grew up with and and collection building through make Norman Rockwell's one of the Four Freedoms is on loved the work of Norman patron cultivation, gifts and museum thrive and grow, as we permanent display Rockwell are aging and new purchases. The future strength keep alive the legacy left to us at the museum. audiences who never knew his and ability to lend, travel and by this extraordinary artist. 7 J. C. Leyendecker and Norman Rockwell Maureen Hart Hennessey, Curator

ORMAN ROCKWELL considered].C. Leyen­ N decker (1874-1951) as one of America's greatest illus­ trators and a personal hero. In his autobiography, My Adven­ tures as an Illustrator, Rockwell wrote, "During my student days I studied closely the works of Edwin Austin Abbey,].C. and Frank Leyendecker, Howard Pyle, Sargent, Whistler." To Norman Rockwell, Leyendecker was an icon and a symbol of the status and success one could achieve in the field of illustra­ tion. Rockwell moved to New Rochelle, New York, home to many of that era's most success­ ful illustrators including the Leyendecker brothers. Almost everyday on his way to work he passed Leyendecker who would be walking to the railroad station to take the train to New York, where].C. had his studio. "Sometimes, as I was taking a ].c. Leyendecker in his studio. May 15, 1909. Photographer unknown. model home at dusk, I'd pass his palatial mansion with its formal Handsome and always dapper, J. C. Leyendecker had a personal elegance gardens, wide lawns, and white­ and sense ofstyle that were embodied in his Arrow Collar and Kuppen­ graveled drive." These glimpses heimer clothing ads. Rockwell recounts that "One day when I entered his of the artist and the rewards of studio he was tinting his smock (he always wore a smock when he painted) his accomplishment would send so that it would go with the walls of the studio. "

The Norman Rockwell Museum at Stock­ works are from private collections and have bridge is pleased to have the opportunity to never before been seen by the public. Norman present the first retrospective exhibition of the Rockwell himself would probably consider work ofJ.c. Leyendecker. Visitors to the this exhibit long overdue and see the museum exhibition will see to see the handsome Arrow that bears his name as a fitting venue for this Collar men, New Year's Babies focused on an tribute to his friend and colleague. J. C. issue topical for the coming year, and elegant Leyendecker: A Retrospective is open through ladies heading for their holidays. Many of these May 25, 1998. 8

Rockwell back to his own studio to look over his portfolio and compare his works and his then meager reputation to those of An Arrow Couple, oil on canvas on masonite, Arrow the great Leyendecker. These Collar advertisement, comparisons eventually inspired 1927. Collection of The Rockwell to bring his work to Arrow Co. The Saturday Evening Post, which eventually established his own IfNorman Rockwell knew he could reputation and success. The not paint beautiful women and lesson learned from].C.'s handsome men, J. C. Leyendecker dismissal from the Post after made these his bread and butter. many years work and his This debonair gentleman and struggle to support himself seductive beauty (ever so risque toward the end of his life was with her shoulder exposed!) epito­ one that haunted Rockwell mized the glamour ofupper class throughout his own long career. life in the Roaring Twenties, and ].c. Leyendecker was also a their counterparts appeared in friend to N.R. The relationship countless fashion advertisements as that developed between the two well as on the covers of the leading [Continued on page 9J magazines.

Right, Releasing Her Love, oil on canvas, Saturday Evening Post, ,:. March 31, 1923, "c. E'" o cover. The Kelly o '" Collection of :c" American :g.

J. C. Leyendecker's first cover for The Saturday For the young Norman Rockwell, developing a special Evening Post, May 20, 1899, began a relationship trick signature was an important step toward being a that lasted for 44 years. For the first two decades of this professional illustrator. "In those days every artist had century, J. C. was the most important Post cover such a signature; Charles Dana Gibson's and J. C. illustrator. Later, Norman Rockwell joined J. C. as a Leyendecker's were, we art students felt, no small part dominant cover artist. Together, they were responsible of their success." J. C. knew how to highlight his for a third ofall the covers during the 1920s and 1930s. distinctive m,onogram to full advantage. 9

men appears to have been based Rochelle Art Association. The On the day following the ban­ on genuine personal regard as noted illustrator Charles Dana quet, Rockwell never left the well as a mutual respect for each Gibson was the toastmaster that house until sunset. "I sneaked ( other's work. Rockwell first met evening. When Gibson intro­ through the back streets (so as ].c. in 1920 when he was seated duced everyone at the head table not to meet any of my friends) to next to him at the speaker's table and inadvertently overlooked Mr. Leyendecker's mansion on at a banquet held by the New N.R., Rockwell felt humiliated. Mount Tom Road .... Should I ask him to dinner? I thought. He World War 1 produced a great body ofposter work by the noted illustrators was friendly at the banquet. Yes. Save Coal: Keep of the day. Charles Dana Gibson, Howard Chandler Christy, James But he's so famous .... Maybe I'd the War Fires Montgomery Flagg and Maxfield Parrish were among those who, along better not, I thought. He might Burning, oil on with Leyendecker, contributed their talents to the war effort. Early in his canvas. be offended. Suddenly a light Unpublished career, young Rockwell fought what he referred to as "the battle of flicked on in the mansion and I poster for U.S Charleston" at the Charleston naval base during his short enlistment in could see a man standing beside Fuel the navy. During World War 11, however, with few of these great artists a table in one of the rooms. All Administration, still working and Leyendecker in his decline, it would be Norman Rockwell alone. A little man. I'll ask him 1917. Private who would create the remarkable poster images, the Four Freedoms. Collection. to dinner, I thought. It can't hurt. He might like to come." ].c. and his brother Frank SAVE COAL accepted the dinner invitation for the following week. While KEEP THE the period before dilmer fea­ WAR FIRES tured awkward silences punctu­ ated by stilted conversation, the BURNING dinner itself was a memorable ( one. When the cook, who was hired just for the evening, dropped the turkey, both].C. and Rockwell popped under the table to retrieve the bird and, at Left, Goodbye Summer, oil on the same time, sample the canvas, Saturday Evening Post, stuffing. What could have been Septem ber 15, 1934, cover. another humiliating experience The Dolas Collection. for Rockwell cemented a friend­ ship between the two illustrators. This friendship survived].C.'s J. C. and Frank Leyendecker increasing isolation from people, learned the "hachure" method of even from the members of his own -0 ~ drawing, using vertical strokes or family, and his diminished reputa­ "g: ~ w hatch marks, and developed their tion.1n 1951, Rockwell was one of ."'g painting style based on this only five (three of whom were « ,;.. method. In order to cross-hatch in family members) who attended c '" oil paint, the brothers created their ].C.'s funeral. Nine years later, his oE- () g> own "secret formula" that did not admiration for his friend and :g~ dry out as quickly as other media. fellow illustrator led Rockwell to "- w When Frank Leyendecker shared devote a chapter in his autobiog­ § () that formula, which other artists raphy, "The mansion on Mount ~ >-- >- had coveted, with Norman Tom Road." D N ( <0 Rockwe1l, Rockwell "knew what ~ The quotations in this article are f, that secret had meant to him. " ~ from Norman Rockwell, My @ Ironically, Rockwell was never able Adventures as an Illustrator, published .c 0> . ~ Co 0 0 0 to use the medium, which he found in 1988 by Harry N. Abrams, c- 0 () too slippery. Incorporated, New York. 10 The Next Rockwell Generation Maud Ayson, Associate Director for Education

HE WORLD HAS events come alive. Space Rockwell really makes the past very CHANGED gready in the limitations were overcome with real ... and his characters Tdecade that separates Museum on the Road, in-school let me laugh out loud! these youthful expressions. presentations that traveled to These students visited the one hundred schools. Education - Steve, age 10, 1987 museum in 1987 and 1997, and staff member Kim Conley we can't help but wonder how created most of these lively Rockwell would have painted classroom sessions. She recalls The museum is a lot more than those ten years that saw the the early days fondly. pretty pictures on the wall ... it is a collapse of the Soviet Union, the "I was the NRM dog and gallery ofideas. dismantling of the Berlin wall, pony show visiting schools - Kisha, age 15, 1997 the swift advances of technology within a 75 mile radius carrying and the first slides, shaving cream, a ban­ national danna and bubble gum. With summit on shaving cream smeared on my education. face, 1 became part of The Barber( While the Shop Quartet painting. The museum has bandanna turned me into been welcom­ Gertrude from the Gossips and ing visitors the bubble gum let everyone act since 1969, like kids on a family trip from school pro­ Going and Coming. The best part grams began was hearing the giggles and only a decade seeing the smiles of recognition ago at the when students came to the museum's first museum and discovered these site, Old originals up close." Corner House In 1992, museum staff on Stock­ readied exhibits and programs bridge's Main for the new museum located Street. From three miles away. Working 1987 to 1992, closely with teachers, curricu­ two classes a lum specialists and principals, day toured staff designed fresh presenta­ small galleries tions suited to the spacious new that formerly galleries with more art on view, were the and museum classrooms for School guide Claire Williams has parlors and bedrooms of hands-on workshops and conducted tours for students for Stockbridge families. Students, private lectures. In the first 18 13 years and says, "These parent chaperones and the bus months at the brand new youngsters keep me young!" More than 18,000 students drivers loved the familiar spaces museum, pilot programs served enjoyed programs at the museum's and "up close" touring that over 4,000 students. Attendance first location on Main Street. made Rockwell's people and at the junior- and high-school 11

levels doubled. With more that were readily adaptable to Storytelling. Parents became ( Rockwell art to see, exciting different grade levels and storytellers and worked side by changing exhibitions and class­ regional state curriculum side with 440 students from rooms for extended lessons, new objectives. kindergarten to grade five in school programs expanded For the first time, the creating short stories, poems rapidly to fill every nook and museum held professional and illustrations that were cranny. In response to teacher development conferences and proudly published in a beauti­ recommendations, new materials seminars for teachers. Art fully student-illustrated school were written to extend a education blossomed around annual. Rockwell field trip through ideas and themes that were stimulating classroom lessons presented in our changing Partnership exhibitions of Our museum staff consults such master with schools to develop in­ illustrators as service workshops for curricu­ Howard Pyle, lum planning based on the Maxfield Parrish evolving state and national and].C. Leyen­ frameworks. With funding from decker. Teachers the Massachusetts Cultural have discovered Council, a year-long planning how the visual project began with 18 teachers arts promote from three local schools. This creative problem museum-community partner­ Educator solving while ship included a Meet Your seminars offer Neighbor fall retreat that lively forums enhancing student where teachers achievement. examined ways to use nearby can converse with More than 1,500 resources to combine visual arts, celebrated teachers partici­ performing arts, math, science contemporary and ecology. illustrators. pated in inter­ disciplinary Generous funding from the seminars that GE Fund enabled us to cel­ presented new ebrate our 10th year of school teaching method­ programs with a comprehensive ologies and assessment of school tours and practical curricu­ teacher resources. This past year lum extensions. has been an invigorating one The Philip R. during which we invited teach­ Smith School in ers and museum educators to South Windsor help us explore alternative Connecticut instructional approaches and brought its entire consider more effective ways to staff, school nurse serve the educational commu­ and parents for a nity. At the annual social studies workshop that conference in Boston, we explored the collected teacher surveys that relationship gave us invaluable answers to Above, third graders from Arvada, between Rockwell's illustrations such critical questions as effec­ Colorado look to see how their main and writing. What began as a tive classroom resources, street matches up to Rockwell's single professional-developmen t professional development needs, Stockbridge Main Street at Christmas. day evolved into a two-year access to ever-changing tech­ curriculum entitled Celebrating nologies, and obstacles schools Rockwell with Writing and face in planning museum field 12

studies. museum educators were chosen study of architecture, students Evaluation meetings held at to be part of a Rockwell Cur­ are thoroughly enjoying con­ the museum resulted in im­ riculum Advisory to identify trasting Rockwell's famous provements in school programs. student understandings of key streetscape to those done by These included an illustrated concepts that cut across subjects Edward Hopper, Richard Estes time-line, a pre-tour planning and grade levels. The object is to and Romare Bearden. outline identifying ties to the pin-point the essential ideas that Other teacher teams include school curriculum, team-touring allow students to relate illustra­ Diane Ferraro of Lee High programs led by museum guides tion and the visual arts to real School, Massachusetts, and and the classroom teachers, life experiences. Through the Claire Johanson of Chatham increased hands-on activities, study of literature, historical Middle School, New York. In and two new advanced art tours documents, storytelling, songs March, they are presenting a for high school and college and drawing, tllis talented group Rethinking Rockwell's Four students. Extended information of master teachers immersed Freedoms, a workshop using labels developed for an experi­ themselves in Rockwell's art and Rockwell's powerful images mental family exhibit called Eye times. Using selected Rockwell published during World War II. Opener are now being tested on images from the 1920s, 40s and Participating teachers will take bulletin boards in selected 60s, the group explored the back to their classroom materi­ schools around New England, universal themes of community, als asking students to discuss New York and even in Japan. family, friendship, celebrations, how these ideals of the four dignity, conflict and freedoms hold up today and change. whether they will be relevant in During the 1997/98 a new century. academic year, teachers In addition to all of the from the Curriculum activities here in Stockbridge, Advisory will be two museum curated exhibitions developing mini-units are now traveling. Norman based on ideas culled Rockwell's Saturday Evening Post from the intensive Covers and The Art ofEnchant­ summer session of ment traveled to Connecticut, discussions and pro­ N ew York, Ohio, Illinois and grams. Tricia Gans, an Texas. These exhibits were elementary art teacher enjoyed by tens of thousands of at Sierra Elementary people who might never have School in Colorado, been able to come to Massachu­ returned to her school setts. Exhibit-related school and began a Main programs reached another 2,500 Street curriculum unit in docent-led tours that were based on Rockwell's shaped by our training materi­ affectionate portrait of als, classroom lesson plans and Stockbridge. Ms. Gans gallery activity guides. The last Thanks to the During this past summer, an was up to the challenge of stop for The Art ofEnchantment financial support important dream was realized bringing Norman Rockwell to exhibit was in San Antonio, from BankBoston, when thirty teachers and mu­ students who had no idea where Texas where award winning one of our Media & Methods seum educators discussed ways Stockbridge and perhaps even illustrator Gary Kelley from programs "Drawn to bring the works of Norman Massachusetts were. This Ohio, one of twelve artists to Art" offers Rockwell, visual communica­ amazing uni t is still growing included in this exhibition, school children tion, and museum resources into with student activities that range conducted an art residency with the chance to study composition and classrooms across the United from geography mapping, students from the Bradley perspectives in States and around the globe. A poetry and spelling. Done in Middle School. He thoroughly Rockwell's art. ' group of fourteen teachers and conjunction with a year-long enjoyed sharing with students be reasons why he chose to ( oecome an illustrator and how illustrations can hold the imagi- nation of young and old alike. Kelley said, "Rockwell would be so very proud to see how far his pictures and legacy are reaching into classrooms today. I thank Income Tax, oil on the museum for keeping the art photograph on board, color of illustration relevant and lively study for Saturday Evening for the adults of tomorrow." Post cover, March 17, 1945. In 1995, this important The decade ahead color study was a generous donation to the museum The past ten years at the from Mr. and Mrs. Robert museum has been marked by Henry of Lancaster, innovations as school programs Pennsylvania. develop to meet the changing needs of youth and educators. The decade ahead offers amaz­ Lock in YOur Stock ing challenges in rethinking the variety of ways that the Norman Rockwell Museum can prepare Market Gains! young people for an increasingly Philip Deely, Associate Director of External Relations ( global and technological future. Citizens of the next millennium ESPITE THE GYRATIONS IN you sold that stock, you might receive will need to be imaginative THE stock market, you may still less than $6,500 after federal and state thinkers, adaptable learners, D lock in a profit for the Norman capital gains taxes. On the other hand, you creative decision makers and Rockwell Museum! Due to the dynamic could make a special gift of $9,000 to the problem solvers, and be com­ growth in value of American corpora­ Norman Rockwell Museum and receive a fortable with a changing world. tions over the past decade, fortunate in­ tax deduction for the full value of the gift. Rockwell's art and the works of vestors have made some substantial prof­ illustrators past and present its. Donations made with highly appreci­ Give, Don't Sell! invite young people to appreci­ ated securities are a wise investment in When using stocks to fund a charitable ate and understand ideas, emo­ the future of the museum. Such bounti­ gift, it is important to remember to give tions, motives, inspirations and ful gifts allow us to purchase new paint­ the stock outright and not sell it yourself. compassion, all of which are part ings, support our expanded educational If you sell the stock and then give the of our human story. programs, special exhibits and build our proceeds to the museum, you will have to As this century ends and endowment for the future. pay the required capital gains tax. another begins, we rededicate our efforts to offer programs Tax Savings-Thank you Uncle Sam Seek Advice that inspire learners to value art and Aunt Tillie! It is always a good idea to seek advice and creativity, to nurture the One of the most important reasons for from your tax preparer, accountant or professional development of using securities to make gifts is that the attorney. There are other ways that you teachers to deliver innovative art donor is able to give a gift of great value can use stocks to provide a life income for instruction, and develop new at a reduced cost. For example, just you or someone else and benefit the mu­ curricula that will extend the imagine that your long departed, but not seum as well. For further information museum's walls across America forgotten, Aunt Tillie gave you 100 about these and other ways you can use and around the world shares of IBM stock with a cost basis of securities to benefit you and the Norman We believe that Norman $5 per share. These shares pay no divi­ Rockwell Museum, or to make a gift of Rockwell would be surprised and dends and might have a value today of securities, please contact the museum, or pleased to have the title educator $9,000. If you lived in Massachusetts and me personally at 413-298-4122. added to that of illustrator. 14 New Members Elected to the Board ofTrustees Bea Synder, ManageT of Public Affairs and MembeTship

A RECENT MEETING, executive director of GE Elfun of the Norman Rockwell the following four new Society, who served as the head Museum," said Klausmeyer. ft;. members were elected of the external relations commit­ "We are particularly delighted to the Board of Trustees of the tee and the public relations to welcome two long-time Norman Rockwell Museum. committee; Jean J. Rousseau, friends as trustees emeriti, and William M. Bulger, president of chairman, Berkshire House are most appreciative of the the University of Massachusetts; Publishers, who served as the three board members whose James A. Cunningham,Jr., head of the nominating commit­ terms ended this year." president and C.O.O. of Berk­ tee; and Stockbridge Chief of Director Laurie Norton shire Bank; James Gay) W. Police Richard Wilcox, who Moffatt said, "We bid Jack Ireland, vice president and was head of the personnel Batty, Jean Rousseau and Rick c.P.O. of GE Plastics; and committee. Wilcox a sincere thank you for Brian Quinn Esq., senior partner Officers for the coming year their years of dedication and of Cain, Hibbard, Myers & are David L. Klausmeyer, service to the museum. It is Cook. Lila Wilde Berle, former president; Bobbie Crosby, 1st with the most heartfelt sincer­ president of the Board of vice president; Steven Spielberg, ity and friendship and not Directors at the Norman 2nd vice president; Perri without the sweet sadness of a Rockwell Museum and Henry Petricca, treasurer; and Roselle fond farewell tha t we offer H. Williams, Jr., long-time Chartock, clerk. thanks to these inspired leaders employee and friend of the "We are delighted to welcome on the official closure of their museum were elected as Trust­ our new board members and the board service. They will always ees Emeriti: officers of our Board of Trustees hold a place of honor in our Retiring members of the and look forward to working Norman Rockwell Museum board are John T. Batty III, together to continue the growth family."

HENRY H. WILLIAMS, JR. Trustees Emeriti Henry H.Williams, Jr. was a member of the board of the Norman Rockwell Museum from 1973 to 1984, when he left to join the museum LILA WILDE BERLE staff where he served in positions of financial A board member of the museum since 1978, administration. He was responsible for raising a Lila Wilde Berle was board president from million dollars in community support for the 1985 to 1995. She was a friend of Norman campaign to build the new museum. He was Rockwell's, and the driving force behind the formerly chairman of the board of Berkshire Bank growth of the Norman Rockwell Museum. Lila & Trust Company. Earlier in his career, he was Berle helped select Linwood as the site for the affiliated with Beloit Corporation and E.D. Jones new museum, and a walkway along the & Sons. Williams has a distinguished record of Housatonic River is dedicated in her honor. She community service and is a member of the Board and her husband, Peter A.A. Berle, host of The of Trustees of the Berkshire Theatre Festival and Environment Show, a nationally syndicated radio Hancock Shaker Village. He and his wife Joan live program, reside in Stockbridge, MA. in Stockbridge, MA. 15

New Trustees

WILLIAM M. BULGER William Bulger was sworn-in as president College Law School, Doctor of Jurispru­ of the University of Massachusetts, the day dence. He is a member of the Board of before he was elected to the Board of Trust­ Trustees of the Boston Public Library, ees at the Norman Rockwell Museum. Prior Massachusetts General Hospital, Citizens to joining UMASS, he was president of the Bank of Massachusetts and New England Massachusetts Senate from July 1978 through Electric System. Also, he is a Overseer January, 1996 and a member of the Senate Emeritus of the Boston Symphony Orchestra from 1971-1996. He was a member of the and a member of the Massachusetts Cultural Massachusetts House of Representatives from Council. William Bulger and his wife Mary 1961-1970. Bulger is a graduate of Boston live in Boston, MA.

JAMES A. CUNNINGHAM, JR. In 1973, James Cunningham started at Cunningham is President & e.0.0. of this Great Barrington Savings Bank as a teller. new organization. In addition to numerous He moved through the organization until community and civic involvements, he is a ( his election in 1991 as President & e.E.O. member of the Board of Directors of the On May 1, 1997, Great Barrington Savings Massachusetts Bankers Association. James Bank merged with Berkshire County Sav­ Cunningham and his wife Liz live in Great ings Bank to become Berkshire Bank. Mr. Barrington, MA.

JAMES W. IRELAND Jay Ireland's career with General Electric March 1993. In January 1997, he was began in 1980. He was transferred to GE assigned the position of vice president and Plastics in 1988 where he held several financial e.F.O. for GE Plastics in Pittsfield, MA. and product management assignments. In Prior to his career with GE, Mr. Ireland 1990, he moved to Bergen op Zoom, Holland, spent three years in the U.S. Army as an as managing director of Polymerland-Europe, artillery officer stationed in Germany. Jay a plastics distribution company. He returned Ireland and his wife Valerie live in Pittsfield, to corporate headquarters in Fairfield, CT in MA.

BRIAN QUINN Senior partner of Cain, Hibbard, Myers & that established the core of the museum's Cook, Berkshire County's largest law firm, permanent collection, and in 1975, helped Mr. Quinn is also head of the estate planning receive Norman Rockwell's Stockbridge and administration department. He served on studio into the trust. He served a transition the Board of Trustees of the Norman term as board president in 1980 and was Rockwell Museum for 23 years. Due to Board actively involved in the early 1980s decision rotation policy, he left for a year, prior to to relocate the museum. He has provided being re-elected this year. He knew Norman invaluable guidance on all legal matters for Rockwell and was present at the creation of the museum. Quinn and his wife Margaret the Norman Rockwell Art Collection Trust reside in Lenox, MA. Jazz Up Your Collection with a Sax ( Jo Ann Losinger, Director ofMark eting

HE WHEREABOUTS Rockwell had discovered that humorous ideas of the original were good, but humorous ideas combined with T painting of pathos made a better impact on people. In discuss­ Norman Rockwell's ing the man looking at the saxophone, he wrote, His Jazz It Up with a Sax, a face and his baggy trousers and the idea of the old man November 1929 'Jazzing it up with a sax" are comic, yet there's some- Saturday Evening Post thing more to it (at least I hoped there was when I cover, is unknown. painted the picture). The old confronted by the new and Jazz It Up with a However, prints of this image signed by Norman wondering what it's all about and whether he should take Sax, Saturday Rockwell can be found at the Norman Rockwell up the new ways or hold to the old, jazz it up with a sax Evening Post, cover, or continue to saw at his fiddle. November 2, 1929. Museum store. Mr. Rockwell donated a series of Limited edition signed prints to the museum for the purpose of It is interesting to contrast Rockwell's depiction signed print, raising funds for art acquisition. Thanks to the of the 1920's with that of].C. Leyendecker, whose 21" x 18 112." sale of these prints, paintings such as The Problem work focused on the decorative and ornamental We All Live With, War News, and Portrait ofJohn rather than the everyday occurrence. The Norman F. Kennedy are now part of the museum's perma­ Rockwell Museum is now exhibiting the first nent collection. serious retrospective of Leyendecker's work. Come In his autobiography My Life as an Illustrator, see and compare! ( Norman Rockwell reflected on the prevalence of A limited edition signed print ofJa zz It Up with a old men in his images of the 1920's. Old men show Sax is available by calling 1-800-742-9450. You may their lives in their faces-the ups and downs and also purchase other signed prints through our Web turnarounds, the knocks and pushes . ... I guess that's Site: www.nrm.org. All major credit cards are ac­ why I painted old men so much. cepted. Also, signed prints are on display in our store.

NON PROFIT ORGANIZATION - u.S. POSTAGE The PAID Permit No. 33 Norman STOCKBRIDGE MA 01262 Rockwell Museum at Stockbridge

Stockbridge Massachusetts 01262 Tel. 413-298-4100