香港澳洲商會 The Australian Chamber of Commerce Hong Kong

HONG KONG

austcham news • Issue 210 | AUG 2019

8 China Toasts Aussie Brands in Latest Survey 11 Clearing the Air 14 Education Spotlight - Learning Curve 21 Start-ups Need More Support to Grow Up

AustCham Lights Up the Hill Our first delegation to Canberra

Learning Curve How Australian universities One of our Founding are finding new Fathers Recognised opportunities in Hong Kong

www.austcham.com.hk Where Business, People and Ideas Connect 2

August 2019 Chairman's Column

sually the summer months are quiet in Hong Kong – not so this year. The Chamber has remained active austcham news issue 210 Uboth here and in Australia. Cover Story Last month, the Chamber had the pleasure of co-hosting a decarbonisation strategy event, in collaboration between Dialogue with Canberra 5 the American, British, and Canadian Chambers of Commerce Bringing Australian C-Suite and 7 in Hong Kong. Guests were given the opportunity to hear of the Government’s long-term decarbonisation strategy for Boardroom to China Hong Kong from our guest speaker Dr. Winnie Law from Brand story the University of Hong Kong. Dr Law introduced the public engagement exercise now underway about the impact of carbon emissions, and China Toasts Aussie Brands in 8 how the business community can leverage its expertise and insights on possible Latest Survey 3 climate mitigation actions to reduce carbon emissions for Hong Kong to meet the Australia Focus 10 Paris Agreement targets by 2020 and, long term, up to 2050. I would like to thank all of you who joined us at the event and to Mayer Brown for hosting us. Looks Like We Made It The Chamber recently led its first delegation to Canberra. We welcomed the Towards a Sustainable Future 11 opportunity to meet with policymakers and influencers in Australia, which further Clearing the Air strengthened the profile and ties between Australian businesses in Hong Kong and the Greater Bay Area. We also met with several parliamentarians including Assistant Education Spotlight 14 Minister for Superannuation, Financial Services and Financial Technology, Jane Hume. Learning Curve We pressed the need to ensure that any changes to Australian tax law take into Improving breast cancer detection 18 account the impact on the one million-strong Australian diaspora. At a meeting with Simon Birmingham, Minister for Trade, Tourism and Investment, we reiterated the – in Australia and China strong case for a double taxation agreement (DTA) between Australia and Hong Kong. AustCham Intern Program 19 Our delegation attended the Australia China Business Council’s annual Canberra Networking Day at Parliament House. We heard from a range of speakers who spoke Mentor Program 20 in favour of strengthening Australia’s relationship with China and Hong Kong. Focus on Education 21 From November 2019 to February 2020, the Chamber will be running our 2019 AustCham Internship Program where we match young talented Australian students Hong Kong Focus 22 with our corporate members in Hong Kong. Students will also participate in a series Start-ups Need More Support of engaging and insightful workshops and cultural activities. The internship program to Grow Up provides an enriching experience for Australian students to acquire valuable Asia work- life experience as well as delivers real long-term value for Australia’s commitment to Committees in Action 24 the region. We invite you to join us in this meaningful program to connect the future New Member 26 leaders from Australia with Hong Kong. At the time of writing, protests were continuing in Hong Kong. We urge all stakeholders Mix at Six 27 to pursue constructive dialogue to maintain Hong Kong’s reputation as a safe place to live, visit, and to do business in. Finally, I would like to wish everyone a safe and enjoyable summer holiday.

Qantas C sleep banner ad 195x55mm hires.pdf 1 4/8/2017 15:10:04 Yours sincerely, austcham news Andrew Macintosh Online version [email protected]

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K Chamber Chatter What’s Trending rom Canberra to Hong Kong, AustCham members Published By: have been in the thick of it. You can read more The Australian Chamber of Commerce Fabout our delegation to the nation’s capital on in Hong Kong page 5. This was an extraordinarily productive and Room 301-302, 3/F, Lucky Building busy two days and was an important way to continue 39 Wellington Street, Central, Hong Kong to build awareness of your Chamber and to be sure our Tel: +852 2522 5054 voice informs the national dialogue on engagement Email: [email protected] with China. Editorial Committee: Those of you James Kelly building and Jacinta Reddan 4 developing Australian business into the Advertising: region would be well-served to attend Email: [email protected] the Australia China Business Council’s Canberra Networking Day next year. The content was highly topical with Where Business, People and Ideas Connect case studies of businesses successfully The Australian Chamber of Commerce in Hong navigating this complex region featured. Kong is Australia's largest international chamber We were pleased to see a number of winners of the recent AustCham Westpac with about 1,400 members representing about Australia China Business Awards 2019 hosted by us in Hong Kong on stage 500 Australian and Hong Kong based companies. during the program, including Melbourne Symphony Orchestra and Moelis as It's the largest Australian business grouping part of the ACBC event. outside the country and the second largest of 28 International Chambers of Commerce Our views on what was occurring in Hong Kong on the ground were also widely in Hong Kong. The AustCham mission is: sought after with the Australian audience having seen only images in the media To promote & represent business & values while of the city ground to a halt for the marches and images of violent clashes. While enabling members to connect, engage & grow recent developments are of real concern to the business community and our bilateral relationships. members, we highlighted the importance of Hong Kong’s continuing role as an international commerce centre. Disclaimer: And this is why developing a thoughtful contribution to the October policy The views expressed in this publication are not address by Chief Executive Carrie Lam is critical. We encourage you, through necessarily those of the Australian Chamber of your committee network, to provide high-level ideas of what you believe Commerce in Hong Kong, its members or officers. should be the focus of the Hong Kong Government for your businesses and The Australian Chamber of Commerce in Hong Kong takes no responsibility for the contents of any your industry. What ideas do you believe Hong Kong should introduce which article or advertisement, makes no representation would build a sustainable future for Hong Kong and for your businesses? Please as to its accuracy or completeness, and expressly respond through your committee network to Emily Li, our head of public affairs. disclaims any liability for any loss however arising And finally, it’s never over until….and so we see that while the Capital Gains Tax from or in reliance upon the whole or any part of this amendment lapsed with the calling of the Federal election, the Government has publication. not ditched the idea entirely. We will (and have continued to) lobby government and engaged with media and other stakeholders to highlight the inequity of this proposal if Australians are hit. You can find a copy of this article quoting the Chamber in the Australian Financial Review on page 6. Copyright © 2019 Jacinta Reddan, The Australian Chamber Chief Executive, AustCham of Commerce in Hong Kong Printed on environmentally-friendly paper AustCham Platinum Patrons

August 2019 Cover Story

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Dialogue with Canberra AustCham's first delegation to Canberra provided the opportunity to discuss key issues of our members with government and industry leaders while also explaining recent developments in Hong Kong

ong Kong was front page news when AustCham “Mutual political trust and mutually beneficial cooperation are hosted our first delegation to Canberra recently. just like two wheels that would smoothly drive our bilateral H relationship forward. The relationship between China and Led by Chairman Andrew Macintosh, the delegation Australia can only be steadily and increasingly improved met with senior government ministers including the Minister when both wheels are spinning with the same speed and in for Trade, Tourism and Investment Simon Birmingham, and the same direction, mutually reinforcing each other,” he said. the Assistant Minister for Superannuation, Financial Services and Financial Technology Jane Hume, as well as senior “It requires us to respect each others’ development path, officials from the Department of Foreign Affairs and Trade, social systems and core interests. It also requires us to expand Austrade, and the Chief Minister of the ACT, Andrew Barr. common grounds while properly handling differences.”

The delegation also met with the head of Hong Kong About 150 delegates to the ACBC networking day heard Economic and Trade Office, Raymond Fan. from a number senior business leaders and entrepreneurs who spoke about the opportunities in China. Australia’s Delegates attended the Australia China Business Council’s innovation and expertise in industries ranging from ageing (ACBA) annual Canberra Networking Day on 26 June at technology through to culture and sport, and confidence in Parliament House which began with an address by the ‘Brand Australia’ as a trusted source of quality fresh food Chinese Ambassador to Australia Cheng Jingye who spoke of and produce by Chinese consumers continues to drive trade the long-standing trade, investment, and people-to-people and investment opportunities. (see story page 8) ties between Australia and China.

As China’s middle class grows, so Australia’s trading relationship with China will change. Resources and agriculture—‘rocks and crops’—will continue to play a very important role John Brumby

cont P.6 Cover Story

cont from P.5 He also highlighted the expanded role of the National Foundation for Australia-China Relations, which will build on the Australia-China Council’s pioneering work over the past 40 years fostering connections in education, culture and the arts. This includes promoting Australian excellence in areas such as agriculture, infrastructure, health and ageing, the environment and energy.

“The Foundation will harness the private sector, peak bodies, NGOs, cultural organisations, state and federal agencies and the Chinese-Australian community to promote greater 6 understanding of China amongst Australians.” Chinese Ambassador ro Australia Cheng Jingye The goal of the Chamber’s two-day visit was to forge closer Opening the event, ACBC National President John Brumby ties with key stakeholders on issues of critical importance AO said Australia’s economic relationship with China will to our members including the Double Taxation Agreement continue to shape the economic prospects and quality of between Hong Kong and Australia, the need to raise Asia life of Australians for generations to come. capability in corporate Australia, and to learn more about “As China’s middle class grows, so Australia’s trading the new Morrison Government’s position on engagement relationship with China will change. Resources and with China (and Hong Kong). agriculture—‘rocks and crops’—will continue to play a very This was also an important opportunity for the Chamber to important role,” Mr Brumby said. share observations of the recent marches and opposition to “But there will be more and more opportunities to provide the extradition treaty from an on-the-ground perspective. the goods and services that a newly-enriched middle class Our thanks to Ovolo for demands: high quality health and wellbeing products and their generous hospitality services; boutique tourist destinations; quality education, during the delegation’s stay aged care, medicine, financial services—and the list goes on.” at the Ovolo Nishi Canberra. Senator Birmingham spoke of the importance of people-to- people ties among the younger generation.

“In expenditure terms, China is the second most popular destination for Australians who choose to study abroad. It is also right up there as a favourite destination for New Colombo Plan students; young Australians who are investing some of the best years of their lives to get to know China better. This two-way exchange of our youngest and brightest can only bode well for the future ties and relations between our two countries.” Delegation meets with ACT Chief Minister Andrew Barr (centre); AFR reports the CGT battle may not be over

August 2019 Cover Story

Delegation with Dr Chuyang Liu, Deputy State Director (Victoria) & China Specialist at Austrade (above), and head of the HK ETO, Raymond Fan (below) 7

Bringing Australian C-Suite and Boardroom to China Pilot program to enhance understanding of Australian executives

CBC, Austrade and the Business Council of Australia and it is imperative that Australian executives and directors Aannounced an initiative to take the Australian C-suite have current knowledge and experience in this ever- and boardroom to China to learn first-hand about our changing dynamic market.” largest trading partner on a China Study Tour for Australian Tapping Austrade’s extensive network and deep experience directors. in China, this brief tour will be designed to showcase cutting Initially, the China Study Tour will be run as a pilot program edge innovation and technology. in March next year for 12 executives. Stephanie Fahey, CEO of Austrade said: “We want to Details include: equip our board directors and executives with a nuanced • March 2020 – 5-day tour to Shanghai, Suzhou, understanding of China, its systems, the dynamism of its Hangzhou, Shenzhen market and the enormous potential that exists there for • Pre-departure briefing luncheon in Sydney/Melbourne Australian business.” with cultural, geopolitical & business update John Brumby National President ACBC said: “Since 1973 • Visits to Alibaba HQ, Tencent, BYD, Hema Fresh, NetEase ACBC has worked with a clear mission to strengthen bilateral Kaola, Huawei trade and investment and economic cooperation. China’s • Dinners with Australian and Chinese government and economic, technological and regulatory environment is corporate leaders changing rapidly, and this high-level study tour will ensure Last year Australia celebrated 45 years of diplomatic that the Australian C-suite and boardroom are well-placed relations with China, bilateral trade topped A$183 billion, 1.4 to help Australia realise its full economic potential in this million Chinese tourists visited Australia, 166,000 Chinese dynamic market.” students enrolled in universities and more than one million The Pilot Program was officially announced at ACBC’s people live in Australia of Chinese heritage. annual signature event Canberra Networking Day on 26 The Chairman, China Leadership Group for the Business June in Parliament House. During the session, AustCham’s Council of Australia Warwick Smith AO, said: “Our relationship Chief Executive Jacinta Reddan commended the initiative with China remains crucial to our future economic prosperity, and urged for Hong Kong to be included in the program. Brand story China Toasts Aussie Brands in Latest Survey Beer, wine, and spirits along with travel companies top the latest brand survey across eight industries and the following nine brand attributes: quality, convenience, innovativeness, professionalism, practicality, social responsibility, trustworthiness, and cost- effectiveness.

Key findings in 2019 8 • The overall top Australia and tourism brand is Adina Apartment Hotels. Chinese consumers favour this brand for their value for money and quality accommodation. • Five tourism brands and five alcohol brands make the overall top 10 list, indicating Australia’s appeal overall is largely its tourism industry, with vineyards and distilleries an important component of the Australian experience. The Index shows that brands, even those outside of tourism and alcohol industries, that capture the culture and attributes ACBC President John Brumby and Trade Minister Simon Birmingham at launch of brand survey of Australia are well-positioned to capture the wallets of Chinese consumers. he fast growth of the Chinese economy and the rise of • Tourism and wine brands also dominate the list for all the middle class has made China a lucrative target for demographic groups including gender, region, income, TAustralian brands, according to the Australian Brands education and whether the person has visited Australia in China (ABC) Index 2019. The ABC Index, produced by digital before, though there Are some interesting differences marketing firm Digital Crew and Monash Business School, in gender preference. Beer, wine and spirit (BWS) brands seeks to bridge the gap between what Australian brands dominate the top 10 list for men, while tourism brands think they know about how Chinese consumers perceive dominated the top 10 list for women. Australia BWS brands their brand and what they are looking for when considering should continue to capitalise on marketing to this segment an Australian brand. of the market while tourism brands should target women. • Tier 1 cities where Chinese consumers are more affluent The ABC Index expanded from 70 to 102 brands this year in rank tourism and BWS brands in their top 10 list offering recognition that Chinese consumers’ knowledge of brands opportunities for luxury products and experiences. For from Australia are increasing. The report was released at the Chinese consumers living in Tier 2 regions, banks and Australia China Business Council’s Canberra Networking Day. fast-moving consumer goods (FMCG) brands top the list. While there is consistency for several brands and industries Chinese consumers in these cities spend and save wisely. between last year and 2019, there were some noticeable The Index shows that Australian brands need to tailor their changes, signalling that Chinese consumers’ perceptions of marketing to accommodate the wider geography and Australian brands are still malleable and there is potential for affluence of the Chinese market. new and emerging Australian brands to capture a share of the • Cosmetic and FMCG brands dominated the index in 2018 world’s largest market. but have fallen from favour this year, indicating just how dynamic the Chinese market is. • Chinese consumers are no longer valuing trendiness as One thing is becoming clear; to be a brand attribute in the FMGC industry. Instead, Chinese successful in China, Australian brands consumers are favouring quality and professionalism. need a long-term strategy. Weet-Bix is no longer in the top 10 list for this industry. Sanitarium’s rebranding of the product from Weet-Bix to Nutri-Brex reduced the overall appeal of the product. This year, banks were added as a new industry and tourism • Caruso’s Natural Health ranked last in 2018 but jumps to #2 brands were split from destination brands. The Index surveyed spot in the health industry this year. It has the highest rating 9,000 Chinese consumers’ perceptions of Australian brands for quality, value for money and practicality – all attributes

August 2019 cont P.9 9 The ABC Index 2019 Chapter One: Overall Index 10 Brand story cont from P.8 the Chinese consumes consider when searching for an ABC INDEX TOP 10 BRANDS Australian beer, wine, and spirit brands This indicates that Chinese consumers favour Australian health brand. ABC INDEX TOP 10 BRANDS break through. value-for-money in an FMCG brand over brand Beer, wine, and spirit (BWS) brands also dominate the ɎȸƺȇƳǣȇƺɀɀِ Australian National University (ANU) and the University of Rank2019 Brands Industry ɎȒȵ׏׎ǼǣɀɎًɀƺƬɖȸǣȇǕˡɮƺȒɖɎȒǔɎǝƺȒɮƺȸƏǼǼɎȒȵ׏׎ɀȵȒɎɀِ • ÁǝǣɀɵƺƏȸًɎǝƺXȇƳƺɴɯƏɀƺɴɎƺȇƳƺƳɎȒǣȇƬǼɖƳƺ׏׏ȅȒȸƺ ÁǝƺɀƺƳɵȇƏȅǣƬɀǝǣǔɎɀǣȇȸƏȇǸǣȇǕɀǔȸȒȅǼƏɀɎɵƺƏȸɎȒɎǝǣɀ -Melbourne are the top-ranked Australian education brands ɖɀɎȸƏǼǣƏȇ á³ƫȸƏȇƳɀِ ɵƺƏȸȅǣǕǝɎȸƺˢƺƬɎƏɀǼȒɯƳȒɯȇǣȇɎǝƺ!ǝǣȇƺɀƺƺƬȒȇȒ ɯǣɎǝȅƏȇɵ!ǝǣȇƺɀƺƬȒȇɀɖȅƺȸɀȇȒɯɀȵƺȇƳǣȇǕذɀɎȒȵ׏׎ǼǣɀɎɀǝȒɯɀɎǝƏɎ!ǝǣȇƺɀƺƬȒȇɀɖȅƺȸɀɮƏǼɖƺ myټח׎׏א Adina Apartment Hotels Tourism 1 Ȓǔǔƺȸِ more on domestic rather than Australian and otherتamong the Chinese who value quality and trust when what Australian breweries and distilleries ǣȇɎƺȸȇƏɎǣȒȇƏǼƫȸƏȇƳɀِ , ǣȇجثsearching for an Australian university. 2 Qantas Airways Tourism ÁǝƺȅƏȸǸƺɎǔȒȸɖɀɎȸƏǼǣƏȇƫƺƺȸًɯǣȇƺƏȇƳɀȵǣȸǣɎɀ ǝǣȇƏƬȒȇɎǣȇɖƺɀɎȒǕȸȒɯِ!ǝǣȇƺɀƺƬȒȇɀɖȅƺȸɀƏȸƺȅȒȸƺ Australian brands need to establish their! • Tasmania is the top tourism destination for Chinese aware of Australia’s vineyards and traditions in dominance and prevalence over other ȅƏǸǣȇǕِÁǝƺɵƏȸƺƳƺɮƺǼȒȵǣȇǕƏɎƏɀɎƺǔȒȸɯǣȇƺ foreign brands in the world’s largestٮMantra Hotels Tourism ɯǣȇƺ 3 consumers. Last year’s top-ranked destination, the Gold produced outside the traditional winegrowing regions economy. One thing is becoming clear; to be successful in China, Australian brands XXXX Beer, wine and spirits Ȓǔ0ɖȸȒȵƺƏȇƳɎǝƺxǣƳƳǼƺ0ƏɀɎِ«ƺƳɖƬƺƳɎƏȸǣǔǔɀȒȇ 4 Coast, drops to #7. Chinese visitors are switching from Australian wine is playing a role in increasing Chinese need a long-term strategy. beach destinations to more off-beat adventures, the kind demand when compared to the higher tariffs of other The rise of the importance of social media ِحȅƏǸǣȇǕƬȒɖȇɎȸǣƺɀɀɖƬǝƏɀIȸƏȇƬƺٮVirgin Australia Airlines Tourism 9 ɯǣȇƺ 5 that Tasmania offers. and technology for brands in China. 6 Lindeman’s Wines Beer, wine and spirits New in 2019: Banks. The growing use of social media and technology, such as ǔȒȸɎǝƺˡȸɀɎɎǣȅƺِ WeChat and Alipay, in China will be important to manyח׎׏אANZ is the top-ranked bank brand (#73), likely driven by ƏȇǸɀɯƺȸƺƏƳƳƺƳɎȒɎǝƺXȇƳƺɴǣȇ • zȒɖɀɎȸƏǼǣƏȇƫƏȇǸƫȸƏȇƳɀȅƏǸƺɎǝƺȒɮƺȸƏǼǼɎȒȵ׏׎ǼǣɀɎِ ɖɀɎȸƏǼǣƏȇƫȸƏȇƳɀِ!ǝǣȇƺɀƺƬȒȇɀɖȅƺȸɀɀƺƺǸǣȇȇȒɮƏɎǣȒȇِ its convenient locations in several major Chinese cities 7 Medina Hotels Tourism zñǣɀɎǝƺǝǣǕǝƺɀɎȸȸƏȇǸƺƳƫƏȇǸƫȸƏȇƳًȸƏȇǸǣȇǕǣȇ They want brands that offer new products, create new ƬƏɎƺǕȒȸǣƺɀȒȸǣȇƳɖɀɎȸǣƺɀًƏȇƳȸƺɮȒǼɖɎǣȒȇɀȒǔɎǝƺǣȸȒɯȇِ ِבוincluding Shanghai. ȵȒɀǣɎǣȒȇُ 8 Bundaberg Rum Beer, wine and spirits International brands need to use the power of social media Awareness of Australian airlines increas- ǣȇƏɯƏɵɎǝƏɎ!ǝǣȇƺɀƺƬȒȇɀɖȅƺȸɀƏȸƺƏƬƬɖɀɎȒȅƺƳɎȒِ With more Australian brands entering the market, it’s important ing. Innovative brands in China: 9 Hardys Wines Beer, wine and spirits ȸƏȇǸǣȇǕِÁǝǣɀǣɀȇȒɎ • offer new payment methods on mobile phonesאfor existing brands with a presence in China to maintain and ªƏȇɎƏɀǣȸɯƏɵɀȅƏǣȇɎƏǣȇɀǣɎɀُ surprisingly given it’s still considered one of the world’s • connect Chinese consumers to their brand online in new ways, such as AR, VR experiences ِخdefend their share of the market, while new brands must also 10 Burch Family Wines Beer, wine and spirits best airlines ׏ǼƏɀɎɵƺƏȸƫɖɎ • expand their online presence beyond e-commerceגXɎɀȸǣɮƏǼًàǣȸǕǣȇɖɀɎȸƏǼǣƏǣȸǼǣȇƺɀًȸƏȇǸƺƳُ ɎǝǣɀɵƺƏȸًƫȸƺƏǸǣȇǕǣȇɎȒɎǝƺɎȒȵ׏׎ǼǣɀɎǔȒȸ ȵǼƏɎǔȒȸȅɀًɎȒƳƺƺȵƺȸɮƺȸɎǣƬƏǼȅƺƳǣƏِדbe able to connect with potential consumers in the world’s ǴɖȅȵɀɎȒُ -ˡȇƏȇƬǣƏǼ This is especially important for industries that historicalټɎǝƺˡȸɀɎɎǣȅƺِ(ƺɀȵǣɎƺàǣȸǕǣȇɖɀɎȸƏǼǣƏǣȸǼǣȇƺɀ most populous country. concerns domestically, its partnership with the Chinese ǼɵǝƏɮƺȇȒɎȇƺƺƳƺƳɎȒƬƏȵǣɎƏǼǣɀƺȒȇɎƺƬǝȇȒǼȒǕɵِ and the introduction of Reaching out to Chinese consumers in the ًدconglomerate HNA Group Brands that score highest in each industry sector share Australian brand. Airline and hotel brands have services to Hong Kong have attracted the attention of digital sphere can win over the hearts and Digital media is certain to take on a greater role the attributes Chinese consumer favour when consid- ȵƺȸǔȒȸȅƺƳɯƺǼǼȒɮƺȸƏǼǼًɎƏǸǣȇǕˡɮƺȒɖɎȒǔɎǝƺɎȒȵ׏׎ ǝǣȇƺɀƺƬȒȇɀɖȅƺȸɀȵǼƏȇȇǣȇǕƏɮǣɀǣɎ(ȒɯȇÈȇƳƺȸِ wallets of consumers in the world’s most! ƺȸǣȇǕƫȸƏȇƳɀɯǣɎǝǣȇɎǝƏɎǣȇƳɖɀɎȸɵِÁǝƺXȇƳƺɴǝǣǕǝǼǣǕǝɎɀ ɀȵȒɎɀِ populous nation. in developing customer-brand relationships. where Chinese consumers are connecting with a Adina Apartment Hotels, XXXX, Medina Hotels, Bund- ƏȇƳז׎׏א³ǣǕȇǣˡƬƏȇɎƬǝƏȇǕƺɀƫƺɎɯƺƺȇɎǝƺ brand’s messaging and where brands are failing to aberg Rum, and Hardy’s Wines are new additions to the Many existing brands with a localised social 2019 Index. XȇƳƺɴƫɖɎǝƏɮƺȵƺȸǔȒȸȅƺƳɀɎȸȒȇǕǼɵɎȒƬƺȅƺȇɎח׎׏א ȅƺƺɎƺɴȵƺƬɎƏɎǣȒȇɀِ ɀټח׎׏אɀƏȇƳټז׎׏אÁǝƺȸƺƏȸƺȇȒɎƏƫǼƺƬǝƏȇǕƺɀƫƺɎɯƺƺȇ media presence and innovative digital Tourism and alcohol brands dominate ɎǝƺǣȸȵǼƏƬƺɀǣȇɎǝƺɎȒȵ׏׎ȒɮƺȸƏǼǼǼǣɀɎِ ȸƏȇǸǣȇǕɀِ 2019’s ABC Index of the overall top brands. Australian wines were noticeably absent from last year’s ÁǝƺȸƺƏȸƺȇȒIx!JƫȸƏȇƳɀǣȇɎǝƺɎȒȵ׏׎ǼǣɀɎɎǝǣɀɵƺƏȸِ ِח׎׏אmarketing rank highly on our Index. This Only those industries that show Australia’s appeal as a ȒɮƺȸƏǼǼɎȒȵ׏׎ǼǣɀɎƫɖɎǝƏɮƺɀɖȸǕƺƳɀɎȸȒȇǕǼɵǣȇ ǣɴً ٮnƏɀɎɵƺƏȸًɎǝƺIx!JǣȇƳɖɀɎȸɵƏȇƳɎǝƺƫȸƏȇƳɀáƺƺɎ tourist destination or Chinese consumers’ appreciation Cosmetics, FMCG, and property brands suggests that brands can convey attributes EMU, Coles and Chemist Warehouse dominated the for Australian vineyards, breweries and distilleries are dominated the list in 2018, proving that ȒɮƺȸƏǼǼɎȒȵ׏׎ِ -ɀȒɮƺȸƏǼǼɎȒȵ׏׎ǼǣɀɎِ the market is malleable and can accomټthat Chinese consumers care about within ȸƺȵȸƺɀƺȇɎƺƳǣȇɎǝǣɀɵƺƏȸ ׎דڟǝǣȇƺɀƺƬȒȇɀɖȅƺȸɀƏȸƺȇȒǼȒȇǕƺȸɯǣǼǼǣȇǕɎȒȵƏɵÈ! This year, Chinese consumers have ranked modate new brands. It also shows how ƏǔɎƺȸז׎׏אǣɴًɯǝǣƬǝɎǝƺɵɯƺȸƺǣȇ ٮthe digital sphere, helping Australian brands ǔȒȸƏƫȒɴȒǔáƺƺɎ Adina Apartment Hotels as the overall #1 quickly brand perception can change. ǣɴȸȒɀƺɎȒǔƏȅƺȒȇƏ!ǝǣȇƺɀƺȸƺƏǼǣɎɵÁàɀǝȒɯِ ٮappeal directly to the digitally connect ed áƺƺɎ Chinese market.

Significant changes between 2018 and 2019 Index

There are notable changes between 2018’s and 2019’s rankings. There are no FMCG brands in the top 10 this year. Last year, the FMCG industry and the brands Weet- Bix, EMU, Coles and Chemist Warehouse dominated the overall top 10. Chinese consumers are no longer willing to pay AU$50 for a box of Weet-Bix, which they were in 2018 after the cereal rose to fame on a Chinese reality TV show.

The report recommends that Australian brands need to establish their dominance and prevalence over other foreign brands in the world’s largest economy: “One thing is becoming clear; to be successful in China, Australian brands need a long-term strategy.” Australia Focus Looks Like We Made It he famous green-and-gold kangaroo Australian Made, Australian Grown History of Australian Made T(AMAG) logo is now a registered The AMAG logo celebrated its 30th anniversary in trademark in Hong Kong, the Australian Made Campaign has announced. 2016, but the origins of the campaign can be traced back over 100 years. This means that for the first time Australian exporters have a registered symbol that can be used on Australian made 1930s - 1960s or grown exports into Hong Kong, which both establishes The merits of buying Australian made have been advocated products as genuinely Australian and is legally protected 10 in Federal Parliament since Federation, and chambers of under Hong Kong law. manufactures have been championing the cause in publications According to Austrade, Australia exported A$11,391 million and press advertisements since the 1930s. worth of merchandise to Hong Kong during the 2017-18 In 1961 a national campaign called Operation Boomerang was financial year, making it Australia's sixth most important launched by the Associated Chambers of Manufactures of Australia destination for merchandise exports. to strengthen the profile of local manufacturing and encourage people to buy locally made goods. Its logo, a red boomerang on a “Almost half of all our licensees use the Australian Made blue background with the Southern Cross can still be seen today. logo on exported products. The formal registration of the logo in Hong Kong provides an essential legal framework 1980s - 1990s which exporters can rely upon if the logo is copied or used without proper authority,” Australian Made Chief Executive In 1986 the Australian Government commissioned the introduction Ben Lazzaro, said. of the Australian Made logo. It was designed by Melbourne graphic designer, Ken Cato, and officially launched by then Prime Minister, “Hong Kong presents a huge opportunity for Aussie makers Bob Hawke. It was to be administered by the Advance Australia and growers, especially with the recently signed Australia- Foundation for the next 10 years. Hong Kong Free Trade Agreement, and we’re proud to help The logo reverted back to the Australian Government when the our nation’s exporters leverage this growing market.” Foundation went into voluntary liquidation in 1996.

Austrade’s Hong Kong Senior Trade Commissioner, Sam In the late 1990s the Australian chamber of commerce network Guthrie, said, “We are delighted to see the Australian Made established the not-for-profit company Australian Made Campaign Limited (AMCL), along with a new code of practice for the logo, and in logo recognised as a trademark in Hong Kong. This important 1999 it was officially relaunched by then Prime Minister, John Howard. mark provides consumers with the reassurance they are buying a product with the clean, green, quality characteristics that trusted Australian provenance guarantees. 2000s

The Australian Made logo is already being used on many In 2002 ownership of the Australian Made logo was transferred to AMCL. A Deed of Assignment and Management Deed ensure products available at retail level in Hong Kong. Local consumers the Government’s ongoing connection to the logo remains strong. value Australia as a preferred country of origin for safe, green and clean products. Trade buyers are also approaching our The logo was renamed the ‘Australian Made, Australian Grown’ Austrade team to look for products with recognisable logos of logo in 2007 when the Federal Government decided to use it as the Australian authenticity. The logo effectively delivers Australia’s centrepiece of its new food labelling initiative, ‘Australian Grown’. capabilities in premium products to consumers, which Ken Cato was commissioned to give the logo a more contemporary look and feel and the rules governing the logo’s use were extended contributes to the sustainable development of Australian to include fresh and packaged produce. exports to this region.”

The logo registration covers 10 classes which include: cleaning 2010s & beyond products, soaps, toiletries, cosmetics; pharmaceuticals, veterinary pharmaceuticals, infant formula, baby products; In 2011, the Code of Practice was revised to allow use of the ‘Australian Seafood’ descriptor with the logo. furniture; clothing and footwear; food and beverages, including alcohol; and retail services In mid-2012, Roy Morgan Research found that almost all Australian consumers (98.8%) recognise the logo, and it is the logo which The formal registration of the AMAG logo in Hong Kong builds gives the vast majority (88.6%) of Australian consumers strong on its registration in other key export markets, including the confidence that a product is Australian. USA, China, Singapore, Korea and India. The Australian Made campaign continues to grow in size and stature. The logo is now used by more than 2600 businesses on To find out more about applying to use the AMAG logo over 16,000 products sold in Australia and export markets around visit: www.australianmade.com.au. the world. August 2019 Towards a Sustainable Future Clearing the Air The government has launched a public engagement exercise on its long-term decarbonisation strategy. A recent InterCham event introduced the issues for consideration - held during a week the city was sweltering under the hottest and haziest days of the year made the subject all the more relevant.

utting back on new t-shirts and change. Just a few months back, we charting practical pathways, and swapping steak for potatoes even experienced the warmest winter mobilising stronger climate mitigation Care among possible solutions to solstice since records began in 1884,” actions across different sectors of the achieving Hong Kong’s decarbonisation writes the Arthur Li, SDC Chairman society, thereby contributing to the target. But is this realistic? The in the public engagement discussion global decarbonisation effort. 11 government’s public engagement paper. The Council also released a Public exercise to frame its policy framework The Hong Kong Government has Engagement Document to highlight to 2050 was introduced at a recent invited the Council for Sustainable three main topics for public discussion: InterCham breakfast by Dr Winnie Law, Development to launch a territory- the Associate Director and Principal wide public engagement exercise to Transition towards a low-carbon Lecturer of the Centre for Civil Society gauge the views of the public and society and Governance at the University different stakeholders in formulating of Hong Kong, who are leading the According to 2019 data, we need more an aspirational yet achievable long- exercise for the Council for Sustainable than four Earths if everyone in the world term decarbonisation strategy, Development (SDC). follows the lifestyle of Hong Kong people.

Decarbonisation Target Food Waste Disposal (in gram per person per day in Hong Kong) In 2015, 196 signatories adopted the historic Paris Agreement. It is a multilateral treaty for combating climate change with ambitious goals for building up a low-carbon, resilient and sustainable future. All signatories of the Agreement are committed to holding the increase Your Every Step Counts in the global average temperature to well below 2°C above pre-industrial levels and pursuing efforts to limit the temperature increase to 1.5°C above pre-industrial levels. As the Paris Agreement applies to the Hong Kong Special Administrative Region, it is the government’s obligation to formulate the long-term decarbonisation strategy up to 2050 by 2020, and review climate change efforts every five years.

“Hong Kong, a coastal city with a subtropical climate, is especially vulnerable to risks related to climate change. For instance, Super Typhoons Hato and Mangkhut battered the city in 2017 and 2018 respectively. These are some of the latest grim evidence of the growing threats posed by climate

cont P.12 Towards a Sustainable Future

cont from P.11 We can explore room for improvement electricity consumption accounted 2019. The Public Engagement Document and can do better in reducing our carbon for another 2% of the overall carbon can be downloaded from the Council's footprint in order to combat climate emissions which are covered in the dedicated website. change. A less wasteful and energy saving electricity generation sector). lifestyle is a “must” way to begin with. The public interaction phase of the public Everything we need in daily life has engagement will run until 20 September a carbon footprint and food is no exception. Food’s carbon footprint 10 Energy Saving Tips For Home is the greenhouse gas emissions 12 produced by growing, rearing, farming, processing, transporting, storing, cooking and disposing of the food we eat. Changing our dietary patterns (e.g. more vegetables, less meat), choosing locally grown produce, and minimising our food waste can have a big impact on our carbon footprint.

Reducing energy use and further decarbonising electricity generation

Energy is an essential part of daily life and is also important for our economic activities. To embark on our low-carbon transition journey, it is important to know how energy is used by households, industrial and commercial organisations 10 Energy Saving Tips For Office and the transportation sector. In Hong Kong, over 50% of the total annual energy use is in the form of electricity consumption. Buildings accounted for about 90% of the city’s electricity use and some 60% of total GHG emissions.

Currently, about 67% of Hong Kong’s carbon emissions comes from electricity generation. Therefore, decarbonising the electricity generating sector plays a key role in the decarbonisation strategy.

Low-carbon transport in a smart city

Transportation is an important component of Hong Kong’s economy, which accounted for around 31% of total energy end-use in 2016.

Although Hong Kong has a well- A follow up InterCham event ‘Decarbonising developed public transport system with Venue sponsor: Hong Kong in the Areas of Energy, Transport railway as its backbone, the transport and Consumption’ will be hosted by the Hong sector as a whole produced 18% of the Kong General Chamber of Commerce on total carbon emissions locally (railway Monday 26 August.

August 2019 Towards a Sustainable Future

13 Education Spotlight Learning Curve Australian universities are developing new and innovative relationships with universities and educational institutions in Hong Kong.

14

Photo credit: University of Sydney and University of Hong Kong

alking through the maze-like campus of City represents 39 universities views international engagement as University in leafy Kowloon Tong are desks to sign key to Australia’s world-class higher education sector. Wup for various societies and interviews for eager students ahead of the new curriculum year. A common scene “Australian universities don’t just welcome students from all across Hong Kong campuses through the summer, but this around the globe; we also collaborate with time there was something different on offer. academics and university educators from almost every country worldwide to An Australian university, the University of Wollongong, which drive new discoveries, knowledge and has taken an innovative approach with its engagement in innovation,” UA Chief Executive, Catriona Hong Kong, is for the first time offering locally accredited Jackson told AustCham News. degrees to its potential Hong Kong intake. “Engagement in our region - including the increasing number of collaborations and This is a subtle but significant development reflecting how Catriona Jackson Australian universities are developing their relationships links between universities in Australia and with universities, educational institutions, and directly with Hong Kong - means working with the best and brightest in our business in Hong Kong. part of the world. We value these important connections with our neighbours – and we all benefit from those ties. Most Australian universities now produce strategic plans and, in almost all, goals for greater global engagement Bricks and mortarboards are included. Traditionally this has meant course offerings, students exchange programs and research collaboration. The University of Wollongong, which partners with AustCham in sponsoring our Mentor Program (see page 20), has perhaps Now Australian universities are expanding a web of strategic made the largest foot print in the city. This year it will be ties with universities across the world and Hong Kong, given offering locally accredited degrees – a first for an Australian its consistent high ranking for the quality of its universities, university. has been a focus for this engagement. UOW College Hong Kong (UOWCHK) evolved from the Australian universities have for decades been popular with Community College of City University (CCCU), which came Hong Kong students, given the proximity, prestige, and, under the stewardship of the University of Wollongong (UOW), compared with counterparts in the US and UK, affordability in July 2015 in a strategic alliance with the City University of (see page 17). Hong Kong. It offers a range of programs from foundation to degree level studies. Universities are now moving beyond simply luring international students to find how they can market their expertise The undergraduate degrees offered by UOWCHK have been internationally. Many are engaging with AustCham in Hong accredited by the Hong Kong Council for Accreditation of Kong for its Intern Program (see page 19). Academic and Vocational Qualifications. The curricula have been designed specifically for Hong Kong, capitalising on the Australia’s peak university body Universities Australia (UA) which College’s strong links with industries and with employability

August 2019 cont P.15 Education Spotlight cont from P.14 Competitive climate and international mobility of graduates in mind, according to Australia’s oldest university, the University UOWCHK’s Chief of Staff, Vanessa Bourne. of Sydney (UoS), has had a long-term She said there was some challenge in the approach UOW relationship with the University of Hong took, but it is paying off. Kong. It also has a partnership with the Chinese University of Hong Kong. It offers “There is a high level of risk and it is hard to unravel but this courses but there is also a focus on model works well for us. We know how to maintain high research. It ranks highly for sports related standards,” Ms Bourne said. subjects such as pyshio, medicine, and law Richard North “Australian degrees are well regarded; what’s tough about “In September 2016 we signed the first of our new strategic Hong Kong is that the public universities here are highly partnerships with the University of Hong Kong, agreeing regarded.” to support greater collaboration in research, teaching and 15 learning, and knowledge exchange through a joint Global Total enrolment in 2018 was approximately 6,000 students Strategic Partnership Fund,” said Richard North, Manager, and the campus has 220 staff. Global Strategy and Reporting, Office of Global Engagement.

“This year we will be offering locally accredited degrees in “We have been an active partner with the university for many Hong Kong. We have tailored to Hong Kong market skills in years. More than 350 joint research papers have been published consultation with industry partners and local consultation in the last decade across key areas that include electrical with business on work force demands. engineering, pharmacy, sustainability, and urban planning.”

Study areas are accounting, languages and communication, Both partners each inject A$180,000. A more recent aviation, business administration, and social sciences. agreement was signed with the Chinese University of Hong Kong, both universities commit A$50,000 per year for three We want our niche to be this global years to collaborative projects, including joint research and footprint staff/student mobility. “We have signed an agreement to set up a joint big data lab for integrative medicine and have created a short-term faculty The Hong Kong campus will move to Tai Wai in 2023 and exchange program that will provide mobility funding for up to plans to operate as a fully-fledged university within 10 years. four Sydney academics working with partners at the Chinese University of Hong Kong.” “UOW plans to concentrate on its research specialisations which may fit with Hong Kong’s development such as smart “The research areas are across the board but a lot in the past building material, rolling stock/mass transport; nano tech, have been with HKU in pharmacy. One research project with and social work. HKU looked improving detection rates in Asian women for breast cancer. This has gone from research to application.” “We want our niche to be this global footprint,” said Ms (see side story page 18) Bourne. “We don’t rule out more partners in Hong Kong but we are UOW Global Enterprises, a subsidiary group of the university, more focused on nurturing the existing ones We are very keen which owns and operates the Hong Kong campus was to work with business and industry.” recognised in this year’s AustCham Westpac Australia-China Business Awards winning the Business Excellence Award for “There is so much competition for visibility now. International Consumer Services. research is much higher rated if there is international collaboration and it gets more notice.”

The University of South Australia (UniSA) has a long history of offshore teaching with partners in Hong Kong: a 25-year partnership with the School of Continuing Education at the Hong Kong Baptist University which offers five full-time undergraduate top-up degrees in market - Bachelor of Aviation (Management), Bachelor of Business (Management), Bachelor of Business (Sport and Recreation Management) (first intake September 2019), Bachelor of Business (Tourism and Event Management) and Bachelor of Nutrition and Food Sciences (Food Sciences). Meanwhile, the Hong Kong UOWGE'S Cath McCollim, MD & Group CEO Marisa Mastroianni, Management Association (HKMA) runs the UniSA Business and Vanessa Bourne School MBA programs with specialisations in marketing, HR and finance. cont P.16 Education Spotlight cont from P.15 “We also have strong student exchange relationships with CityU and Chinese University of Hong Kong and ongoing research collaborations between researchers at UniSA and researchers at Hong Kong Polytechnic University, University of Hong Kong, City University of Hong Kong, Hong Kong University of Science and Technology, Chinese University of Hong Kong,” said Pro Vice Chancellor International, Gabrielle Rolan.

Regional engagement

“UniSA is committed to genuine global engagement particularly in our own region - the Asia Pacific. Education and 16 research are the best vehicles for connecting across cultures at a deeper level. The value derived from our education and research partnerships in Hong Kong continues to be areas of ICT, engineering, physical, chemical and biological significant.” sciences, education, media communication, visual art, • Support for emerging industries by providing relevant business and economics. education – UniSA’s activities in aviation education have “There is a rich history of collaboration between RMIT and Hong included the running of a 2-week aviation camp for a cohort Kong academics that has resulted in more than 300 research of students studying an Associate Degree in Piloting at a publications, and we’ll continue to proudly build on those global partner institution in Hong Kong. The study tour was held research opportunities,” said a RMIT spokesperson. in Adelaide and included 5 hours of flight time per student. New South Wales’ Charles Sturt University (CSU) has had a • Research relationships supporting global innovation in long-term relationship with the Hong Kong University School engineering, IT and telecommunications. of Professional and Continuing Education (HKU SPACE) and UniSA will continue to build on its major transnational/ the Ming Hua Anglican Theological College. offshore program relationship with Hong Kong Baptist “In fact, we’ll be celebrating our 30-year anniversary of our University (HKBU) and will not seek other transnational/ information studies (libraries) partnership with HKU SPACE offshore program relationships other than maintaining the this year. In addition to our education delivery partnerships, current relationship with HKMA. we’re also forging short-term education and capacity- RMIT University, based building partnerships with a in Melbourne, has had number of organisations,” a presence in Hong Kong At their heart, universities are about said Tom Burton, Acting Pro since 1998, and has worked discovering and sharing new knowledge Vice-Chancellor (Community with three partners in both – and that’s something that delivers and Global Engagement) at academia and industry. great benefits for both Hong Kong and Charles Sturt’s Office of Global Programs have included fine Australia Engagement & Partnerships. art, engineering, construction “We learned from the management and an beginning for our long-term engagement in Hong Kong Executive MBA. These relationships have included: that true value is created by a commitment from both • Hong Kong Arts Centre: The partnership celebrated 20 organisations. If this isn’t present in the relationship, years in 2018 and has helped transform the Hong Kong challenges inevitably arise. Once trust and commitment arts landscape and continues to offer opportunities for exist, there are many amazing outcomes. For example, we’ve emerging artists. In that time, more than 850 graduates educated most of the librarians in Hong Kong. who have gone on to become some of Hong Kong’s most well-known fine artists. CSU believes there are further opportunities for more • VTC School of Higher and Professional Education (SHAPE). partnerships with Hong Kong education providers and This partnership has shown strong growth since its professional bodies, who are seeking different types inception in 2003, with all programs securing regulatory of qualifications and education. “This isn’t necessarily body and professional accreditations both in Hong Kong about award-based education, but instead about capacity and Australia. building and professional development. That’s a trend we’re • Mandarin Oriental Hotel Group from 2003 – 2016, seeing in a number of markets,” Mr Burton said. a longstanding example of a successful, bespoke, industry collaboration “So of course we’re looking to find like-minded organisations • There were 303 collaborative research publications in Hong Kong who might be interested in partnerships under between RMIT and Hong Kong academics between 2013 a range of models. This ranges from things like social work and 2018. These publications are predominantly in the and theology, through to policing studies.”

cont P.17 August 2019 Education Spotlight

cont from P.16 Since 2014, UQ has collaborated with seven Hong Kong Last year, the Hong Kong Police College renewed a five- institutions on nine research projects; four of these projects year Memorandum of Understanding (MoU) on academic are collaborations with the Chinese University of Hong Kong. co-operation with CSU. These programs cover anti-money The majority of this funding is for one active project – the ARC laundering and counter terrorist financing; intelligence Centre of Excellence for the Dynamics of Language. analysis; emergency management; fraud and financial crime; investigations; and terrorism and security studies. UQ has collaborated with Hong Kong institutions on 457 co- publications (articles and reviews) in the period 2014-2019 “At their heart, universities are about discovering and sharing (March), largely in the areas of public, environmental and new knowledge – and that’s something that delivers great occupational health; civil engineering; and psychiatry. benefits for both Hong Kong and Australia.” World class The University of Queensland (UQ) also has significant student and alumni links with Hong Kong, and engagement Building on the focus areas outlined in the UQ Strategic Plan 17 is increasing across teaching, learning and research. Research (2018 and beyond), the UQ Global Strategy is underpinned project collaborations, co-publications, and people-to-people by five key objectives that will require a whole-of-institution links with Hong Kong institutions have ramped up in recent approach to partnerships with Hong Kong – and globally, more years, particularly in areas relating to business and economics, broadly – and a commitment to delivering global outcomes. information technology, and public health. Last year, Macquarie University formed a combined business “The University of Queensland’s vision unit that integrated its faculty of business and economics, is to provide knowledge leadership for Macquarie Graduate School of Management (MGSM) and a better world. As part of achieving this Macquarie Applied Finance Centre into a single, clear structure vision, we aim to be Australia’s most – the Macquarie Business School – to encompass all business globally connected university and achieve a and management research and education at the university lasting influence on the communities with and create a strong leader in business, management and which we engage through the creation, economics research and education. Macquarie is ranked preservation, transfer and application among the top 1% of universities worldwide. Irini Cavalliotis of knowledge,” Irini Cavalliotis, Manager, MGSM has been offering postgraduate management Intelligence and Engagement at the University of Queensland. 2018 programs with The Hong Kong Management Association UQ has formal agreements with fourINTERNATIONAL Hong Kong institutions, (HKMA) since 1994. facilitating student exchange and research collaboration: STUDENT SURVEY Macquarie Business School also actively invites partnerships Chinese University of Hong Kong; City University of Hong RESULTS with industry players, businesses and professionals in Hong Kong; Hong Kong Polytechnic University; and University of Kong to offer its tailor-made, industry-specific electives Hong Kong. HIGHER EDUCATION through live case methods and works with the AustCham

HIGHER EDUCATION STUDENT EXPERIENCE IN AUSTRALIA through the AustCham Macquarie Business School CEO Forum to strengthen networking opportunities for graduates and alumni. 89% OVERALL SATISFACTION In October last year HKU SPACE and Edith Cowan University 93% 90% 88% 91% ARRIVAL LIVING LEARNING SUPPORT SATISFACTION SATISFACTION SATISFACTION SATISFACTION (ECU) from Western Australia signed a memorandum of

STUDENT SATISFACTION understanding (MoU) to establish strategic partnerships and 92% 88% further develop the program collaboration between the two EXPERTISE FORMAL WELCOME OF LECTURERS VIRTUAL AND INSTITUTION AND ACADEMIC STAFF LEARNING ORIENTATION institutions. The programs include cyber-security and social 93% 92% 90% science. 90% ACCOMODATION Established in 1991, ECU has eight schools collectively deliver QUALITY DISABILITY AND SAFETY SUPPORT 83% IN AUSTRALIA 95% EMPLOYABILITY more than 250 diverse courses across medical and health 94% sciences, engineering, education, arts and humanities,

OVERALL SATISFACTION OF INTERNATIONAL HIGHER business and law, nursing and midwifery, science and the EDUCATION STUDENTS IN AUSTRALIA AND GLOBALLY Western Australian Academy of Performing Arts. It has grown 2018 Overall rapidly into a quality university with internationally recognised 62,284 Support 2% Australia ISB research. It also has an exchange program with the Hong Kong HIGHER EDUCATION Learning STUDENTS RESPONDED Global ISB IN 2018 Living 2% Academy for Performing Arts. * 24% response rate Arrival 3% 90% 85 86 87 88 89 90 91 92 93 94 95 “At their heart, universities are about discovering and sharing FELT HAPPY WITH THEIR Per cent (%)

ED19-0047 EDUCATION PROVIDER Global International Student Barometer (ISB) incorporates responses from International Students new knowledge – and that’s something that delivers great across 17 countries including USA, Canada, UK and New Zealand. benefits for both Hong Kong and Australia,” said UA’s Catriona Source: Australian Government Dept of Education & Training Jackson. Education Spotlight Improving breast cancer detection – in Australia and China

“The detection rate for breast cancers in Asian women is unacceptably low, and Chinese women die at three times the rate of Australian women from breast cancer,” she said.

For me, the magic of research 18 partnerships lies in a shared goal of translation.

Fewer than 65% of women survive a breast cancer diagnosis in China, whereas the five-year survival rate in Australia is about 92%.

The biggest challenge facing radiologists is that Chinese women typically have a high proportion of fibro-glandular rapid increase in the number of breast cancer cases in tissue in their breast, which makes screening mammograms China led researchers in Sydney and Hong Kong to look A difficult to read. for ways to improve the screening process for Asian women. The research project looked at a number of different ways University of Sydney Associate Professor Sarah Lewis (above), of tackling the problem, including development of a web- a radiology researcher in the Faculty of Health Sciences, based education tool for radiologists, to assist with breast worked with staff at the University of Hong Kong on a jointly- cancer detection in high-density cases. funded project to improve breast cancer detection for both Chinese and Australian women. Source: University of Sydney

Year round Mates’ Rates: Food & Beverage Dining Concepts: Member Benefit Program 2019 Enjoy 15% off on all a la carte dining. These exclusive member benefits and discounts listed Island Shangri-La Hong Kong: are available only to AustCham Hong Kong members, 15% discount on regular-priced items accessible by downloading a Membership eCard. Marco Polo Hotels - Hong Kong: This provides exclusive marketing opportunities for 15% off at Cucina, Cafe Marco, Three on Canton and add@Prince members to promote their company’s products and Lifestyle services, replacing the month-by-month offer which was limited to only one company’s benefit or discount. Expat Living Free one year subscription More details on our website. Terms and conditions apply. Travel www.austcham.com.hk/membership/ Virgin Australia: membershipecardandspecialoffer 15% off selected business and economy class fares Hotels Grand Hyatt Hong Kong: Offer Coming Soon Hotel VIC: Enjoy 20% discount on Food & Beverage at Hotel VIC on the Harbour Membership eCard Ovolo Hotels: 20% off on the Best Available Rate

August 2019 Intern Program AustCham Intern Program ustCham’s intern program offers Australian students work-place Aexperience in one of Asia’s most dynamic cities to complement their studies, further their horizons, and add to the unique relationship between Australia and Hong Kong. We invite you to become part of this comprehensive program which will connect talented young Australian under-graduates with Hong Kong-based 19 companies across various industry sectors. AustCham provides a 360° internship service from screening top students, visa applications, accommodation, orientation program, events, targeted placement and fulltime in country support. Our team ensures a high value, enriching, seamless and stress-free program for universities, students and host companies alike.

Host Companies

Please join our portfolio of host companies to offer placements to undergraduate and graduate students from a selection of nationwide Australian Universities and Institutions to help enrich their learning and inject young talent into your organisation.

If you are interested in participating in this year's exciting program, please email the application form to intern@ austcham.com.hk and AustCham will help find the ideal candidate.

Universities and Students

Are you an Australian university looking for a stronger engagement with Asia? Or a student interested in seeking valuable Asian experience? AustCham’s 1,400 members provide the perfect network with access to all industry sectors.

The AustCham Intern Program will allow students to acquire real working experience in an entirely new and diverse culture. In addition to an intern placement, we offer a full end-to-end service, including the visa application process, source affordable accommodation, orientation pack and facilitate an orientation program (for group bookings) and invite you to our AustCham networking calendar events.

The program will offer many exciting opportunities for both universities and students to create people-to-people connections throughout Hong Kong for a sustained engagement with Asia.

More info: Ready to apply? Send an email to [email protected] and we can start the application process. Mentor Program Apply Now for 2019 Program

ong Kong’s leading mentor program, the AustCham UOW Mentor Program, is now open. This highly sought- Hafter program reached capacity quickly last year so we encourage you to register now.

We are accepting applications from both senior executives and aspiring mentees. This eight-month program (September 2019 - May 2020) matches mentors and mentees; a valuable relationship where both can learn from the other. It also offers 20 unparalleled learning and sharing opportunities providing access to senior executives and thought leaders through monthly workshops/sessions. We run a combination of professional development, executive sharing, panel sessions, Mentees: workshops and social events. • We seek individuals who are working in Hong Kong, have clear goals and an insatiable desire to learn. This requires a commitment to regular monthly meetings (dates to be confirmed) and engagement with your mentor.

About the Program: The Australian Chamber of Commerce Hong Kong UOW Mentor Program is the first of its kind among Hong Kong’s business organisations. Mentors: • We welcome your generosity Ambitious young executives and entrepreneurs are matched in sharing your experience, with today’s leaders across various sectors including financial, wisdom and knowledge, legal, construction, public sector and education. with a commitment to attend eight core events. Regarded as a flagship program of AustCham, more than 250 mentees and mentors have participated since 2013. Now in its eighth year, the program is proudly sponsored by the University of Wollongong. Title sponsor: Program Objectives: • Access to some of Hong Kong’s leading executives and thought leaders • Strengthen leadership skills • Unrivalled opportunity to access latest business insights and trends • Extraordinary learning and development opportunity, including reverse mentoring • Valuable network of mentees and mentors Act Now: Register by 30 August • A chance for senior executives to contribute to the *Any questions, please contact development of tomorrow’s leaders [email protected] or +852 2115 3038.

August 2019 Advertorial Focus on Education AISHK Offers Pathway to Bright Future In 1995, Australian International School Hong Kong Baccalaureate Diploma (AISHK) was founded to provide Australian and (IBDP). In doing so, AISHK internationally mobile families with the opportunity provides continuity and choice; to attend an Australian school. Schooling at AISHK continuity for those who are meant that their children could transition in and out seeking an Australian education of Hong Kong without compromising their primary or outside the country and choice secondary education. for those who would like options for secondary examinations and This mission is still as relevant today as it was in 1995. However, many the opportunity to apply to families from around the globe today also choose to send their children universities globally. By allowing this flexibility, our students achieve to AISHK as they feel it is the best learning environment and cultural outstanding academic results in both programs and receive offers to community in Hong Kong to prepare their children for attending an 21 Australia’s most prestigious universities into their most highly sought- Australian university. after courses. Australian universities are some of the very best in the world and are At AISHK we have committed staff including the dedicated Career highly regarded by Hong Kong families. Many Hong Kong people have Education team who are very familiar with Australian universities and attended Australian universities themselves and aspire for their children their entrance procedures. Our students are given the best advice and to follow in their footsteps. AISHK provides students and their families guidance when making their decisions and applications, with many with the perfect opportunity to achieve this dream. Australian universities visiting our school each year, providing advice In line with providing an and a chance to meet with their staff - right here on our doorstep. Australian and international Of our graduating class of 2018, 62% of students education in Hong Kong, accepted offers at Australian universities across AISHK offers senior the country. With such large numbers of AISHK Secondary students the alumni at many Australian universities, AISHK option to graduate with students are ensured of starting university with a either the NSW Higher support network of people they know. School Certificate (NSW HSC) or the International Mark Hemphill | Head of School

At AISHK, it’s all about balance. August 2019 Hong Kong Focus Start-ups Need More Support to Grow Up A new report highlights the development of the entrepreneur ecosystem in Hong Kong and what more needs to be done to nurture it ong Kong entrepreneurs are optimistic about the future outlook for 10 factors related to purpose and capabilities growth prospects of their companies. However, growth measured in the survey. may be constrained if support is not better targeted to H The survey reveals that fintech ranks as Hong Kong’s strongest the needs of start-ups as they grow and scale, according to innovation sector, with 67% of entrepreneurs and 61% of the latest Transforming Hong Kong through Entrepreneurship students agreeing Hong Kong is well-positioned as a fintech study jointly launched by KPMG China and the Alibaba Hong innovation hub. For other sectors, however, opinion was more 22 Kong Entrepreneurs Fund. divided. Some 48% of entrepreneurs polled agreed Hong This is the second year of the joint study, which examines Kong is well-positioned for smart city innovation, 45% say the vibrancy of Hong Kong’s start-up ecosystem, identifies the city is an innovation hub for artificial Intelligence and 36% gaps that need addressing to help drive further progress, say the same for biotechnology. and provides recommendations to further enhance the Hong Kong's start-up landscape. Only through working together to focus on Hong Kong’s long-term development The study is based on surveys of 393 Hong Kong-based can we make a lasting impact on the entrepreneurs and students, interviews with key opinion economy and society at large leaders and an analysis of venture capital funding directed at Hong Kong start-ups. KPMG analysis of venture capital (VC) investment over the past “Through this study, we aim to encourage stakeholders in six years conducted for the study shows a more than 20-fold the public and private sectors to jointly address the current increase in capital directed at Hong Kong-based start-ups. gaps that pose challenges to the development of the Meanwhile, average deal size for private VC investments has entrepreneurial ecosystem. Only through working together to risen more than 35-fold within the same period. focus on Hong Kong’s long-term development can we make a lasting impact on the economy and society at large,” writes Despite the increase in capital invested, the survey suggests Irene Chu, Partner, Head of New Economy and Life Sciences, gaps in access to formal sources of funding, such as venture Hong Kong KPMG China KPMG. capital, private equity, crowd funding, government funding and bank loans. For example, 20% of entrepreneurs polled This year’s study features the inaugural Hong Kong say they currently use VC funding, compared to 80% who Entrepreneurship Development Index, which tracks expect to be using it in three years’ time. Comparatively, 70% entrepreneurs’ and students’ current perceptions and future say they currently use their own savings. cont P.23 Vibrancy of Hong Kong's start-up ecosystem

Source: KPMG survey analysis

August 2019 Hong Kong Focus

Hong Kong's positioning as an innovation hub

23

Source: KPMG survey analysis * Fintech category includes blockchain, regtech and insurtech • The talent picture is improving for Hong Kong start-ups, but cont from P.22 more should be done to cultivate local talent and develop Key findings an entrepreneurial mindset

The study finds that Hong Kong entrepreneurs are ambitious Next steps about the long-term growth prospects of their companies, are To enable Hong Kong to continue to improve its entrepreneurial increasingly looking to expand their businesses outside of Hong ecosystem, the report’s recommendations include: Kong, and are making better use of available support services. • Both government and the business community should However, growth may be constrained if support is not better expand offerings to better support growth stage and targeted to the needs of start-ups as they progress from mature stage start-ups early to growth stage. In addition, more needs to be done • Founders should prioritise sourcing formal funding by to ensure that founders and those interested in working for elevating their financial ambition, accelerating global start-ups receive sufficient support from family, friends and market entry and engaging mentors throughout the the general community. lifecycle • More entrepreneurs surveyed agree Hong Kong is a dynamic • International private equity and venture capital firms and vibrant start-up location compared with last year, but should utilise changes to profit tax exemptions announced additional targeted support for growth stage ventures and for Hong Kong, and the government should continue to emerging sectors is needed promote these exemptions as well as the other benefits • Students rank Hong Kong as their most preferred place to Hong Kong offers as a regional fund management centre start a business, but this may shift by 2025 as mainland • All stakeholders should further focus on enabling open data, China’s tech hubs continue to develop technology transfer and commercialisation of research • Entrepreneurs are ambitious about long-term sales growth in the priority sectors to support Hong Kong’s digital and target markets, but results point to a gap in community transformation support • Hong Kong should better leverage the Greater Bay Area as • Hong Kong’s competitive advantages are shifting, while a logical and accessible talent pool cost of doing business remains a key challenge • As founders build technology start-ups, they should ensure • Start-ups expect to increase their use of formal funding they are also building a people business that enables sources, but more education is still needed to improve growth access to funding • Government agencies, corporates and other industry • Use of support services is increasing, but gaps in players should better educate the wider community on the effectiveness pose a risk to future vibrancy as start-ups irreplaceable value of start-ups move from early stage to growth stage The full report is available here Committees in Action - WIBN How Diverse is Hong Kong’s Financial Services Sector? Myths Exposed While there is ever more focus on the importance of gender diversity in the workplace, there is still much that needs to be done. The findings of a report looking into the financial services sector in Hong Kong were discussed at a recent panel session organised by AustCham’s Women in Business Network.

recent report by PwC and The Women’s Foundation (TWF) details the state of gender diversity in the financial Aservices sector in Hong Kong, addressing many of the common misconceptions about women working in the 24 industry.

In partnership with an informal group of women chief executives from the sector in Hong Kong, PwC, with the support of TWF, conducted a survey to gain an initial insight of the state of women’s advancement within a group of 15 firms in Hong Kong.

The survey, including a series of interviews with the participating organisations, looked at the views from both • Flexible working policies will help balance the gender an organisational standpoint and from the perspective of gap: Policies around gender-neutral flexible working their employees. The report’s data shows that, especially in arrangements should be prioritised to ensure that working the context of Hong Kong, the position of women is lagging behind other developed markets. While women comprise 52% arrangements can enable and attract a broader workforce of entry level positions, the proportion falls to approximately to stay within the organisation. 33% at the senior management level and declines further to • Policy is the enabler; culture and tone from leadership 21% at board level. is the driver: Leading by example, especially from senior leadership, is the most effective way to normalise a culture Targeting this pipeline issue, the report explores some of of inclusion and empowerment. This drives the positive the common misconceptions around barriers to women’s behavioural changes necessary for committed action and advancement. results.Financial Services Consulting Leader, PwC Hong Highlights Kong, Harjeet Baura, said that gender equality and inclusion • Lack of career progression plays a significant role in in the workplace requires organisations to not only set the women’s decisions to leave a company: 73% of the tone from the top, but also engage their line managers and surveyed organisations said “lack of career progression” and middle-management. other career opportunities are the top reasons why women leave their organisations; only 21% of organisations listed “lack of childcare caregiver options” or “cultural pressure to What becomes clear is that collective stay at home” among the top reasons why women leave action is needed to bring about change their organisation. • Senior women perceive a pay gap disparity: Despite corporate views of pay equality, 73% of senior female employees felt that senior women do not earn as much as senior men whereas only 23% of senior men agreed with that statement. • Leadership buy-in drives greater impact for gender parity: While diversity recruitment measures are necessary to increase female representation in senior positions, greater impact can be achieved through top-down cultural changes.

Key takeaways • Formal sponsorship programs are critical for women's career advancement: In addition to clearly defined career paths, sponsorship programs for women are necessary to increase their representation at senior levels.

August 2019 cont P.25 Committees in Action - WIBN

cont from P.24 Through consulting with the financial services companies, Financial Services Consulting Leader, PwC Hong Kong, the report also released a collection of best practices and key Harjeet Baura, said that gender equality and inclusion in recommendations to be implemented within organisations the workplace requires organisations to not only set the to strengthen the representation of women in senior tone from the top, but also engage their line managers and leadership positions in Hong Kong in the areas of policy and middle-management. culture, recruitment, retention and promotion, flexible work arrangements, and reporting and accountability. “This will create a sustainable shift in the cultural mindset that runs through the organisation. To drive this organisational A member of the informal group, ANZ Hong Kong CEO and change and move from conversation to action, leaders need AustCham Board Director, Ivy Au Yeung, said that the group to actively listen and acknowledge the obstacles women face aims to increase female participation at all levels in financial around career advancement. Only then can organisations put services through awareness, education and enablement. in place effective measures to prevent losing their female “The survey findings provide us with a comprehensive 25 talent. These measures might include prioritising flexible picture of gender diversity in the community. It enables us working policies, providing sponsorship opportunities for to understand how we can fulfill our aspiration by improving female talent and addressing any perceptions relating to female access to financial education and providing them unequal pay for women.” with a well-supported environment for career development According to Fiona Nott, CEO of The Women's Foundation in the financial industry. We look forward to and Deputy-Chair of AustCham’s Board of Directors, the supporting more initiatives to engage and survey, while only a snapshot of perspectives in the financial inspire the current and next generations of services industry, shines a light on the status of workplace future women leaders.” gender equality in Hong Kong as a whole. The full report is available here “What becomes clear is that collective action is needed to bring about change. We hope this survey serves as a starting Women in Business Network sponsor: point for comprehensive, Hong Kong-specific research on challenges to achieving gender parity across industries, and that it strengthens cross-sector collaborations to find innovative solutions to close these gaps." New Members

Ord Minnett Platinum Patron Chris Moore EVENTS UPDATE ANZ Origin X Capital AUGUST AT A GLANCE… Charlotte Chen Sandra Wu Thursday, 22 Aug, 12:00 – 2:00pm CK Infrastructure Holdings Ltd ORIX Financial Services Hong Kong Ltd Chloe Hui Satofumi Suzuki Mind, Body Business Series: Extending Susana Chan your Performance Window 7Cento HK Ltd King & Wood Mallesons, 13/F Gloucester Tower, Alessandra Lombardi CLP Holdings Ltd The Landmark, 15 Queen's Road Central, HK Edward Chan Lawrence Kerr Corporate Member Additional Tuesday, 27 Aug, 12:15 – 2:00pm LifePlan – How much is enough? CPA Australia ASG Group 26 Alice Zhang *Independent Event Delivered Through Jessica Chong AustCham’s Event Management Service KPMG The Financial Times (HK) Ltd AustCham Business Centre, Room 301-2 Winnie Elbl James Lees 3/F Lucky Building, 39 Wellington Street, Christian Leung Central, Hong Kong Law in Order (Hong Kong) Ltd Leighton Asia Sarah Bell Thursday, 29 Aug, 6:30 – 9:00pm Andy Ho Summer Drinks Yvonne Lo Residence of Australia's Consul General to HK Sun Wai Mak Individual Member Chris Telford and Macau, 39 Island Road, Deep Water Bay Detmold Group Joean Wong Vivian Worden SEPTEMBER AT A GLANCE… National Australia Bank KCW and Associates Thursday, 5 Sept, 8:15 – 9:30am Audrey Yeung Kara Cheung The LEGO Play Experience: Children's Westpac imagination feeds our innovation HGC Global Communications Bryan Kwai Alec Woon KPMG, 8/F, Princes’ Building, 10 Chater Road, Ben Law Central, Hong Kong Raymond Lo HSBC Wednesday, 11 Sept, 12:00 – 2:00pm Li Ting Ng Luke Shepherd Free Flow of Information and Personal Jack Morton Worldwide Data Protection Regime - Privacy Corporate Patron Siobhan Rees Commissioner St. James Wealth Management Just Invest Australia Pty Ltd ANZ Office, Level 22, Three Exchange Square, Wei Roberts Jia (Vivienne) Li 8 Connaught Place, Central, Hong Kong Thursday, 12 Sept, 12:00 – 2:00pm Swisse Wellness (H&H Group) NISI (HK) Ltd Mind Body Business Series: Kate Reid Michael Horman Food on the GUT Highway to the Brain! Reach Education Corporate Member KPMG, 8/F, Princes’ Building, 10 Chater Road, Peter Kenny Central, Hong Kong Absolute Immigration Refinitiv Tuesday, 17 Sept, 8:00 – 9:30am Belinda Man Susana Yeong West Kowloon Cultural District - Where Jamie Lingham University of Hong Kong we are now and where we are going Arcadis Vivian Lin Herbert Smith Freehills, 23/F Gloucester Lowan Chu Tower, 15 Queen's Road Central, Hong Kong VCM HK Catalyst Simon Clowes Wednesday, 18 Sept, 12:00 – 2:00pm Alex Harrison Virtual Banking Venture HK TBC Cordis Hotels Hong Kong Andrew Govan Win Tsang Thursday, 19 Sept, 6:00 – 9:00pm Wilkhahn Mix at Six Crown Worldwide Group Phil Ma Mr. Wolf, 5/F Crawford House, 70 Queen's Luis Contreras Road, Central, Hong Kong CT Group Young Executive Tuesday, 23 Sept, 12:00 - 2:30pm Andrew Whitford Jonathan Keyes 2019 Economic Briefing Elliott Advisors (HK) Ltd Aurex Group China Club, The Old Bank of China Building, Nicholas Maran Ben Watt Central, Hong Kong OFX Thursday, 26 Sept, 6:30 – 8:30pm PwC Eloise Chu Michael Venosta Mentor Speed Matching Felice Tobin TBC August 2019 A Night of Tributes he most recent Mix at Six paid tribute Thank you to Mix at Six sponsor Tto two men who have been keen supporters and great friends of AustCham Hong Kong in their own ways for many years. It was fitting that the event was held at Mr Wolf; its owner Australian restauranteur Wayne Parfitt had recently passed away Thank you to our venue partner after a battle with cancer. Wayne had been a generous host with his venues for years. His very Aussie humour and hospitality will 27 be hard to replace. AustCham Chairman Andrew Macintosh proposed a toast to celebrate the life of Wayne. Vale Wayne In memoriam: Wayne Parfitt, centre, a great mate of AustCham Parfitt.

It was also an opportunity to celebrate Ian Robinson (right) one of our founding members with life honorary membership, bestowed on him by Andrew. Ian recounted how, about 32 years ago, the genesis of the Chamber grew out of a regular luncheon of like-minded Australians. After a recent injury, Ian was back in fine form with walking stick in one hand and a glass of red in the other. AustCham CSR Partners AustCham is committed to giving back to the communities in which we operate – and, importantly, in which our members operate. Not only is this good for business, it is the right thing to do. We are pleased to support our three CSR partners.

The Australian Indigenous The Fred Hollows Foundation The Hub Education Foundation The Fred Hollows Foundation is a leading The HUB is a children's support centre which Australian charity inspired by the work of provides educational support, extra-curricular The Australian Indigenous Education the late Professor Fred Hollows. Fred was an classes, family counselling, social health and Foundation (AIEF) is a private sector-led, non- eye doctor, renowned surgeon and highly- wellbeing services to those who need it most profit organisation focused on empowering respected Australian dedicated to ending without discrimination. young Indigenous people in financial need to avoidable blindness in developing countries. build a brighter future for themselves and for Hong Kong based Australians David Boehm the nation. Our vision is a world in which no one is and Bruce Stinson decided they wanted to give needlessly blind. 4 out of 5 people that something back to Hong Kong after 30+ years AIEF provides scholarships that enable are blind don’t need to be. We work in 25 of working and living here and the outcome Indigenous students to attend leading countries, and have restored sight to more was a commitment to help the children in Australian schools and universities, as well than 2.5 million people. disadvantaged circumstances. Their belief that as mentoring and career support to ensure children are the future and key for Hong Kong students make a successful transition from The Foundation’s Hong Kong office aims to to continue to be a prosperous community school to further studies or employment, reach the increasing number of needlessly spurred them to form a charity to give under- productive careers and fulfilling lives. blind in the Asia region, especially in mainland privileged children the opportunity to find a China, where 20% of the world’s blind live. www.aief.com.au better environment to develop into contributing www.hollows.org/hk/home members of the community. www.thehubhk.org