Country Report Hungary
Cem Üzüm & Sergio Gonzalez May 2016
Publishing, Research, Education, Content 1 Contents
1 Research and Development in Context 2 Publishing Activity 3 Publishing Activity with Springer and Nature 4 SpringerLink and its Users 5 SpringerLink Journal and eBook Usage 6 Nature.com Journal Usage
Cem Üzüm & Sergio Gonzalez / May 2016 2
Leading in scientific publishing markets
Scientific publishing by the Springer group
• Around 3,000 journals and ca. Open access activities 10,000 new book titles annually, the vast majority of • Largest Open Access (OA) publisher with more than 300 which are scientific OA journals, including BioMed Central, • Publishing partnerships with more than the pioneering OA publisher 500 scientific societies • Growing presence in emerging markets Pharma / Healthcare • Includes portfolio of highly-regarded Adis scientific
journals and newsletters in pharmacology and SpringerLink pharmacotherapy • One of the leading internet science portals, including more than 5.5 million documents, an eBook Collection German-language content with more than 190,000 titles, journal archives digitized • Leading professional medicine publishers in Germany, back to the first issues in the 1800s and more than including renowned products such as Ärzte Zeitung, 40,000 Protocols and 215 Reference Works e.Akademie and springermedizin.de
• Leading publishing brands in business and technology such as Springer Gabler and Springer Vieweg
Cem Üzüm & Sergio Gonzalez / May 2016 3 A strategic merger between three famous publishers
Cem Üzüm & Sergio Gonzalez / May 2016 4 Uniting some of the best known brands in our field
Cem Üzüm & Sergio Gonzalez / May 2016 5 Home to a breadth and depth of imprints, journals and products
Cem Üzüm & Sergio Gonzalez / May 2016 6 Focused on science, education and professional publishing
13% *By revenue
21%
66%
Science Education Professional
Cem Üzüm & Sergio Gonzalez / May 2016 7
Win-Win situation in the eBook market Researchers
• Easier to search Libraries • Convenience • Easier to cite
• More content/service Authors • Attractive discounts • Saves shelf space • Wider distribution • Greater usage • Online First • Reduced handling costs Benefits • Increased usage • Global readership
•Lower distribution costs •Better Marketing efficiency • New market opportunities
Publisher
Cem Üzüm & Sergio Gonzalez / May 2016 8
Book Market Positions by Disciplines
Discipline #1 Publisher #2 Publisher #3 Publisher
Clinical Medicine Lippincott W&W Elsevier Health McGraw-Hill #4/5
Biomedical & Life Sciences Wiley-Blackwell Elsevier
Earth & Environmental Science CUP Wiley-Blackwell
Chemistry & Materials Science Wiley-Blackwell Informa
Physics & Astronomy CUP Wiley-Blackwell
Engineering Wiley-Blackwell Informa
Computer Science (research-level) IEEE IGI Global
Mathematics & Statistics Wiley-Blackwell Taylor & Francis
Business & Economics Informa Palgrave Macmillan Edwin Elgar #4/5
Social Sciences & Humanities Informa OUP Palgrave Macmillan #8/10
Cem Üzüm & Sergio Gonzalez / May 2016 9 Leading eBook Publishers: Total Number of eBooks
Number of English-Language eBooks Available (as of April 2015)
Springer 104 661
Taylor & Francis 67 324
Elsevier 33 545
CUP 19 901
Wiley-Blackwell 16 115
Palgrave Macmillan 13 722
OUP 11 131
Sage 4 529
DataCem from Üzüm publisher & Sergiowebsites; Gonzalez Taylor & Francis: / May numbers 2016 from CRCNetBase and T&F eBooks sites 10 Leading eBook Publishers: eBooks published in 2014
Number of English-Language eBooks published in 2014
Springer 6 725
Taylor & Francis 4 888
Palgrave Macmillan 2 216
CUP 1 707
Elsevier 1 207
Wiley-Blackwell 1 127
OUP 1 046
Sage 271
DataCem from Üzüm publisher & Sergiowebsites; Gonzalez Taylor & Francis: / May estimated 2016 numbers from CRCNetBase and T&F eBooks sites 11 Leading Publishers: Business & Economics
Business & Economics: Number of English-Language Titles Published in 2012
Informa 536
Springer 389
Palgrave Macmillan 318
Edward Elgar 205
OUP 159
Nova Science 91
Emerald 82
CUP 80
Sage 76
World Scientific 58
(Data from www.puballey.com; if a book is published simultaneously in hard- and paperback editions, only the hardback edition was included) Cem Üzüm & Sergio Gonzalez / May 2016 12 Leading Publishers: Social Sciences & Humanities
Social Sciences & Humanities: Number of English-Language Titles Published in 2012
Informa 2 364
OUP 1 689
Palgrave Macmillan 1 222
CUP 960
Brill 623
Sage 584
Springer 575
Nova Science 559
de Gruyter 436
Wiley-Blackwell 324
(Data from www.puballey.com; if a book is published simultaneously in hard- and paperback editions, only the hardback edition was included) Cem Üzüm & Sergio Gonzalez / May 2016 13 Leading Publishers: Number of Journals Titles
Number of English-Language Journals Published in 2014
Medicine Science & Technology Social Sciences & Humanities
Springer 2,406
Elsevier 2,241
Informa 1,988
Wiley-Blackwell 1,553
Sage 764
CUP 334
OUP 291
WK Health 266
Cem Üzüm & Sergio Gonzalez / May 2016 Source: Publisher journal price lists; English-language academic/scholarly journals only 14 eBook Landcape by SpringerNature STM HSS The Springer Science, Technology and Medicine The Springer Humanities and Social Sciences Collection: Collection:
Biomedical & Life Science Behavioral Science & Psychology
Chemistry & Materials Science Business & Management
Computer Science Economics & Finance
Earth & Environmental Science Education
Energy History
Engineering Literature, Cultural and Media Studies
Mathematics & Statistics Political Science & International Studies
Medicine Religion & Philosophy
Physics & Astronomy Social Sciences
Professional & Applied Computing Law & Criminology
Cem Üzüm & Sergio Gonzalez / May 2016 15 Research and Development in Context
1.0 16 Summary
The # of Hungary’s annual publications in high- growth of R&D spend profile Nature is at a healthy 8%; higher than the global journals has R&D Spend average significantly increased in the past few years Hungary has more than 25,000 Hungarian Research researchers; the Researchers researchers are Impact research force grows 5.7% per year increasingly publishing in Hungary’s overall Springer journals article output increases at a moderate 3% per International year – which is below the average article collaboration is Publishing Downloads output for other mainly with Activity European countries researchers from the US and Hungary’s research is European countries strong in Clinical Medicine, Physics and Chemistry
Cem Üzüm & Sergio Gonzalez / May 2016 17 Global R&D Indicators: Increase in R&D expenditures is a main driver of research output
R&D Number of Article Expenditures Researchers Output
Higher education expenditure on Total researchers in full-time Journal Article Output Research & Development equivalent
CAGR: 6.8% CAGR: 2.9% CAGR: 4.3%
1995 2004 2013 1995 2004 2013 1995 2004 2013
Source: OECD Main Science and Technology Indicators; Thomson Reuters Journal Citations Reports Science Edition
Cem Üzüm & Sergio Gonzalez / May 2016 18 R&D spend increases at 3% globally; developed countries stagnate
Average Annual Growth of Global R&D Spending
Americas Europe Asia 2% CAGR 0% CAGR 6% CAGR Growth 2014:
Global: 3% $633 $596 $561 $485 $489 $504 Americas: 3% USA: 3%
$350 $349 $351 Europe: 0% Germany: 0% UK: 0% France: 0%
Asia: 6% $200 China: 10% Japan: 1% 2012 2013 2014 2012 2013 2014 2012 2013 2014 South Korea: 3% India: 5%
$ in billions
Source: R&D Magazine: Global 2013 R&D Funding Forecast
Cem Üzüm & Sergio Gonzalez / May 2016 19
Hungary‘s R&D spend grows at a healthy 8% per year; the annual growth rate of number of researchers is substantial as well
Growth of R&D # of Growth of # of R&D expenditures R&D expenditures Country Researchers Researchers (in current PPP$ expenditures as % of GDP 2013 2009 to 2013 millions) 2009 to 2013 2013
Austria 39,923 3.6% 10,752,629 5.0% 2.81%
Hungary 25,038 5.7% 3,249,569 8.1% 1.41%
Slovakia 14,727 2.6% 1,190,627 19.1% 0.83%
Slovenia 8,707 4.0% 1,537,841 10.8% 2.59%
Croatia 6,529 -1.5% 739,806 0.5% 0.81%
Source UNESCO Science Report, *data for 2011
Cem Üzüm & Sergio Gonzalez / May 2016 20 Publishing Activity
2.0 21 Hungary: Article output grows at 3% per year on average, which is below the average for European countries
Number of articles published 2006-2015
10 000 Global Annual Growth Average Annual Growth Rate in Article Output 9 000 (CAGR): 3% (CAGR)
8 000 Asia 11.5%
7 000 Eastern Europe 6.3%
6 000 Western 5.7% Europe 5 000
4 000
3 000
2 000
1 000
0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Source: Thomson Reuters InCites
Cem Üzüm & Sergio Gonzalez / May 2016 22 Hungary: Article Output is strongest in Clinical Medicine, Physics and Chemistry
# Articles published # Citations of these articles
Source: Thomson Reuters InCites; 2011 - 2015
Cem Üzüm & Sergio Gonzalez / May 2016 23 Hungary: Hungarian Academy of Sciences is the top publishing institution, followed by Semmelweis University
Rank Institution Articles 2015
1 Hungarian Academy of Sciences 2,250 2 Semmelweis University 831 3 Eotvos Lorand University 812
4 Szeged University 810 5 University of Debrecen 763 6 Budapest University of Technology & Economics 701 7 University of Pecs 440
8 Szent Istvan University 227
9 University of Pannonia 221 10 Central European University 169
Source: Thomson Reuters InCites; 2011 - 2015
Cem Üzüm & Sergio Gonzalez / May 2016 24 Hungarian researchers co-publish the most with researchers from the United States and European countries
# Articles published in international cooperation* # Citations of these articles*
*Articles published by authors from Russia with authors from other countries *Citations of articles published by authors from Russia with authors from other countries
Source : Thomson Reuters InCites; 2011 - 2015
Cem Üzüm & Sergio Gonzalez / May 2016 25 Where do Hungarian researchers publish? Top journals published in
Articles Published in ISI-listed Journals 2011 to 2015
Source : Thomson Reuters InCites; 2011-2015
Cem Üzüm & Sergio Gonzalez / May 2016 26 Publishing Activity with Springer and Nature
3.0 27 Hungary: Journal articles and book chapters in Springer publications
Articles and Book Chapters published with Springer 2006 to 2015 Articles Chapters 2500 Average Annual Growth Rate (CAGR): 6% 2000
1500
1000
500
0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Source : Authormapper
Cem Üzüm & Sergio Gonzalez / May 2016 28 Hungary: Journal articles in Springer journals by discipline
Journal articles by discipline 2015
Medicine & Public Other Health 20% 13%
Life Sciences Earth Sciences 12% 6%
Engineering 7% Mathematics 11%
Computer Science 10% Chemistry Physics 11% 10%
Source : Authormapper
Cem Üzüm & Sergio Gonzalez / May 2016 29 Hungarian researchers have published increasingly in Nature journals in the past 2 years
Articles published with Nature 2006 to 2015 Articles 140 CAGR: 16% 120
100
80
60
40
20
0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Source: Thomson Reuters InCites; includes all ISI-listed Nature Branded Journals, Academic Journals, and Palgrave Macmillan Journals
Cem Üzüm & Sergio Gonzalez / May 2016 30 Hungary: Top 10 Nature journals by article output 2015
Rank Journal Articles 2015
1 SCIENTIFIC REPORTS 36 2 NATURE COMMUNICATIONS 26 3 NATURE 11
4 NATURE NEUROSCIENCE 6 5 JOURNAL OF CEREBRAL BLOOD FLOW AND METABOLISM 5 6 NATURE PHYSICS 4 7 NATURE MATERIALS 3
8 CELL DEATH & DISEASE 3
9 BRITISH JOURNAL OF CANCER 3 10 EUROPEAN JOURNAL OF CLINICAL NUTRITION 2
Source: ThomsonReuters InCites; includes all ISI-listed Nature Branded Journals, Academic Journals, and Palgrave Macmillan Journals
Cem Üzüm & Sergio Gonzalez / May 2016 31 SpringerLink and Its Users
4.0 32 Almost 10 Million Documents on SpringerLink (Mar 18, 2016)
Cem Üzüm & Sergio Gonzalez / May 2016 33 High Visibility of SpringerLink content: The platform saw 142 million visitors in 2015; It is among the 2,500 most popular global websites
Unique Visitors 142 million
Average time on site: 00:03:18 Visits 265 million Page Views per Visit: 3.37
Page Views 891 million
Source: WebTrekk; unique visitors are recognized by cookies and might be over-reported in cases where users clear their cookies or browse the web in ‘incognito’ modes or in cases where users use multiple devices
Cem Üzüm & Sergio Gonzalez / May 2016 34 SpringerLink visitors come from all over the world
SpringerLink Visits 2015 by Region
North America: 24% Europe: 35% Asia: 24% Middle East: 6%
Latin America: Africa: 2% 5% Oceania: 4%
Source: WebTrekk
Cem Üzüm & Sergio Gonzalez / May 2016 35
SpringerLink User Survey: Visitors are from all academic user groups, including Professors, Lecturers, Ph.D. Candidates, and Students
Professor / Lecturer What is your current primary position? ‘SpringerLink provides very rapid access to published work which is essential for several aspects of research and teaching.’ Researcher/ (Professor, Biomedical Sciences, Ireland) R&D prof. Other Physician/ industry 6% Academic clinician 4% researcher/ 5% Professor/ Ph.D. Candidate Lecturer I often find papers or articles I need on Researcher 29% ‘ governm./ SpringerLink, which I use for my literature reviews non-profit to establish the background knowledge for my 7% own projects and research, or just to find interesting articles to stay up-to-date.’ (Ph.D. Candidate, Economics, USA)
Student Student 28% Ph.D. candidate/ ‘The books and scientific articles I find on Doctoral SpringerLink are useful for my thesis, it's easy to student search for it and I've already found a lot of really 21% good information that I can use and cite.’ (Graduate Student, Computer Science, UK)
N=3,370; Source: SpringerLink User Survey 2013
Cem Üzüm & Sergio Gonzalez / May 2016 36 Google Scholar and Google Web Search are heavily used referrers
Where did you start this visit to the SpringerLink website, or who directed you to SpringerLink?
Other; 7% Visited More than 60% of users e-mail Alert; 2% SpringerLink started their search on Directly; 5% Google web search or Reference Google Scholar; Google Scholar 32% Linking; 6% Only one out of 10 respondents started their Abstract & visit to SpringerLink from a Indexing; 8% Library Website
Library website; Results are very much in line 9% with data from the Springer Link web analytics tool Google Web Search; 30%
Source: SpringeLink User Survey; N=2,554
Cem Üzüm & Sergio Gonzalez / May 2016 37 Springer Nature Journals Impact Factor trends
The 2014 Journal Citation Reports (JCR) lists Number of SpringerNature Journals with Impact Factors 2005-14 1,713 active English language journals from SpringerNature with an Impact Factor. These 2 000 include 122 Nature and Palgrave journals. 1 800 CAGR: 8%
SpringerNature is leading or among the 1 600 top journals in many JCR categories: 1 400
1 200
28 categories where SpringerNature 1 000 journals are leading the ranking 800
79 categories where SpringerNature 600 journals are among the top 3 journals 400
200
155 SpringerNature journals ranking - in top quartile by IF 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: Thomson Reuters / Journal Citation Reports
Cem Üzüm & Sergio Gonzalez / May 2016 38
All ten of the 2014 Nobel laureates in medicine, physics, chemistry and economics are Springer authors and editors!
Physics Chemistry
Physiology and Medicine Economics
Cem Üzüm & Sergio Gonzalez / May 2016 39 SpringerLink Journal and eBook Usage
5.0 40 Hungary: Visitors to SpringerLink and their behavior on the website 2015
Unique Visitors 259,393
Average time on site: 00:03:31 Visits 545,571 Page Views per Visit: 3.64
Page Views 1,986,612
Source: WebTrekk
Cem Üzüm & Sergio Gonzalez / May 2016 41
Hungary: How Do Users Come to SpringerLink?
Visits to SpringerLink Rank Referrer In % 2015 1 www.google.hu 185,254 34%
2 direct 116,987 21%
3 scholar.google.hu 86,685 16%
4 www.ncbi.nlm.nih.gov 44,520 8%
5 www.springer.com 15,618 3%
6 www.google.com 8,512 2%
7 scholar.google.com 8,207 2%
8 www.google.de 3,940 1%
9 lib.semmelweis.hu 3,189 1%
10 apps.webofknowledge.com 2,804 1%
Total Visits 545,571 100.0%
Source: WebTrekk * Direct traffic includes every visit for which no referrer information was passed on, such as bookmark traffic, typed URLs, and word-of-mouth initiated traffic such as links in e- mails or instant messaging programs; also included: traffic from https websites. Cem Üzüm & Sergio Gonzalez / May 2016 42 Hungary: Article downloads 2015
SpringerLink Full-Text Article Requests 2015
35 000 Total Downloads 2015: 270,735 30 000
25 000
20 000
article requests article 15 000
text text -
Full 10 000
5 000
0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: COUNTER Reporting / BW
Cem Üzüm & Sergio Gonzalez / May 2016 43 Hungary: Top 10 Institutions by article downloads 2015
Rank Institution Article Downloads 2015 1 Semmelweis University 41,391 2 University of Szeged 36,339 3 Eotvos Lorand University 28,148 4 University of Debrecen 25,466 5 Budapest University of Technology 23,127 6 University of Pecs 17,466 7 Gedeon Richter Ltd. 15,879 8 Corvinus University 11,504 9 Central European University 8,031 Department of Nuclear Physics - KFKI Research Institute For Particle 10 7,093 and Nuclear Physics - Hungarian Academy of Sciences
Source: COUNTER Reporting / BW
Cem Üzüm & Sergio Gonzalez / May 2016 44 Hungary: Article downloads by subject collection 2015
Subject Collection Article Downloads Medicine 81,258 Biomedical and Life Sciences 67,185 Chemistry and Materials Science 34,357 Earth and Environmental Science 21,159 Engineering 11,219 Mathematics and Statistics 9,098 Physics and Astronomy 8,567 Education 8,416 Behavioral Science and Psychology 6,954 Computer Science 6,298 Social Sciences 6,148 Economics and Finance 4,276 Other 10,076
Source: COUNTER Reporting / BW
Cem Üzüm & Sergio Gonzalez / May 2016 45 Hungary: eBook chapter downloads 2015
SpringerLink Full-Text Section Requests
Total Downloads 2015: 300 000 584,002
250 000
200 000
150 000
article requests article text text
- 100 000 Full
50 000
0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: COUNTER Reporting / BW
Cem Üzüm & Sergio Gonzalez / May 2016 46 Hungary: eBook chapter downloads 2015 by package
eBook Package Contemporary Computer Science 99,875 Engineering 96,673 Mathematics and Statistics 89,521 Medicine 73,347 Biomedical and Life Sciences 42,569 Physics and Astronomy 39,331 Humanities, Social Sciences and Law 36,356 Earth and Environmental Science 29,569 Chemistry and Materials Science 27,534 Business and Economics 22,503 Professional and Applied Computing 11,554 Behavioral Science 10,232 Energy 4,938 Total 584,002
Source: COUNTER Reporting / BW
Cem Üzüm & Sergio Gonzalez / May 2016 47 Hungary: eBook chapter downloads by book type 2015
SpringerLink Full-Text Section Requests 2015
Other 12% Proceedings 24% Professional book 9%
Textbook 13% Monograph 23% Contributed volume 19%
Source: COUNTER Reporting / BW
Cem Üzüm & Sergio Gonzalez / May 2016 48 Nature.com Journal Usage
6.0 49 Hungary: Top 10 Nature Journal downloads and denials 2015
Nature Journals Full-Text Article Downloads and Denials
Downloads Denials Total Downloads and Denials
40 000 2015: 150,490
35 000 30 000
25 000 20 000 15 000
10 000
Text Text Article Downloadsand Denials -
5 000 Full 0
Source: Counter Reporting / Magnus; includes Nature Branded Journals , and Academic Journals
Cem Üzüm & Sergio Gonzalez / May 2016 50 Hungary: Top 10 Institutions by Nature article downloads and denials 2015
Total Requests and Journal Article Requests Article Denials Denials Semmelweis Univ, Budapest 42,274 10,809 53,083 Univ of Debrecen / Debreceni Egyetem 13,655 7,662 21,317 Univ of Szeged Albert Szent-Gyorgyi Med & Pharma Ctr 13,949 6,102 20,051 HAS - Biological Research Ctr / MTA Szegedi Biologiai, Szeged 12,116 1,872 13,988 HAS - Chemical Research Ctr, Budapest 8,283 4,228 12,511 Budapest Univ of Tech & Economics / Budapesti Muszaki & 2,464 3,379 5,843 Gazdasagtudomanyi Egyetem HAS - Wigner Research Ctr for Physics / MTA - Wigner Fizikai 4,515 1,271 5,786 Kutatokozpont Gedeon Richter 3,731 1,475 5,206 Central European Univ, Budapest 2,255 1,422 3,677 Univ of Pecs Fac of Med / Pecsi Tudomanyegetem Altalanos 2,612 371 2,983 Orvostudomanyi
Source: Counter Reporting / Magnus; includes Nature Branded Journals, and Academic Journals
Cem Üzüm & Sergio Gonzalez / May 2016 51 Springer Nature eBooks: NO Digital Rights Management (DRM):
Print Save Share: • Unlimited printing of all books • Save in HTML format or PDF •Inter-Library Loan (print) • International Copyright Laws • Save on PCs, laptops, Handhelds, •Course Websites eReaders, etc •Email to fellow patrons •Visitor who is “authorized user“ can download chapters
Cem Üzüm & Sergio Gonzalez / May 2016 52 Mobile Device Support
Amazon Kindle, Sony Readers, BeBook, Cybook, ( ie large screen – dedicated eBook readers): All support PDF Can be used with our content Simply connect them to a PC Go to SpringerLink Find and Download the eBook chapters And save the PDF(s) on the device
Cem Üzüm & Sergio Gonzalez / May 2016 53 eReaders – the future of reading?
Cem Üzüm & Sergio Gonzalez / May 2016 54
Cem Üzüm & Sergio Gonzalez / May 2016 55
Cem Üzüm & Sergio Gonzalez / May 2016 56
What is “MyCopy”?
SpringerLink-users with access to Springer’s eBooks can order print book from that collection directly from SpringerLink For only 24.95 EUR / USD (including shipping); changing to 24.99 soon No extra charge and no extra work for the library
Cem Üzüm & Sergio Gonzalez / May 2016 57
What is “MyCopy”?
• Over 20,000 MyCopy eBooks (& growing) • POD-suitable eBooks ( limited page number) • copyright year –was 2005+ only; SBA is adding thousands more titles • English language titles only
• Soft cover is 4-color and inner work is black & white
• Standard price of 24.99 EUR/USD (including shipping & handling) • Available in most of Europe, USA and Canada (& expanding)
Cem Üzüm & Sergio Gonzalez / May 2016 58
Branding MyCopy Books
MyCopy visual on book spine
MyCopy wordmark and SpringerLink logo on front cover
Cem Üzüm & Sergio Gonzalez / May 2016 59 MyCopy
4 Springer passes order on to LSi 1 3 5 Springer sells eBook package SL-users Lightning Source prints, binds and with MyCopy order option order MyCopy drop ships MyCopy book to library books*
2
Library gives library patrons access to eBook packages
• *NOTE: checkout is now on springer.com. Checkout no longer takes place on SpringerLink. Cem Üzüm & Sergio Gonzalez / May 2016 • *Also, we are happy to announce we now take PayPal & Amex 60
Summary - Springer Nature eBooks Collection is:
Over 10.000 new eBooks every year
20 subject collections (English / Intl)
10 new HSS packages by subject
5 subject collections (German)
Critical content
100% DRM Free
Unlimited use: available 24/7
Fully Searchable
Perpetual access – archival rights
Highly used – excellent ROI
Cem ÜzümAuthor & Sergio workshops, Gonzalez / May 2016 marketing events and many more… 61
There is one aspect that can’t be recreated online
Cem Üzüm & Sergio Gonzalez / May 2016 62
How to move forward?
Cem Üzüm & Sergio Gonzalez / May 2016 63 A simple ambition
The full depth and breadth of science, technology, medicine, humanities, and social sciences for researchers, students, teachers and professionals
with • the highest usage • the most access and • pricing stability • at a lower cost per unit
Cem Üzüm & Sergio Gonzalez / May 2016 64 Advance – Current Hungarian Academy of Sciences Journal Usage/Denials
2015 Journal Usage* 2015 Journal Denials*
Springer AJ/PMJ Nature Research Springer AJ/PMJ Nature Research 300 000 30 000
250 000 40 114 13 682 25 000 200 000 20 000 14 670 150 000 15 000 227 228 100 000 10 000 5 331 50 000 5 000 5 833 0 0 Usage Denials
*Springer/AJ/PMJ: Publication Years 2015-1997 Nature Research: Publication Years 2015-2007
Cem Üzüm & Sergio Gonzalez / May 2016 65
Thank You! – Questions?
Cem Üzüm Sergio Gonzalez [email protected] [email protected] Tel.: +49(0)151 14747869
Cem Üzüm & Sergio Gonzalez / May 2016