Google Marketing Platform

Google Marketing Platform is a measurement powerhouse that encompasses analytics, tag management, optimization, testing and more. Within the platform, you’ll have access to powerful tools such as: Benefits 360 (GA360) Upgrading to GA360 allows Google Tag Manager 360 (GTM360) for full volume of data Google Optimize 360 without sampling

Google Data Studio Global tag management By using these resources consistently across departments, you’ll have more supports privacy and accurate data, additional reporting features and increased volume of testing measurement standards capabilities. In addition, we benefit from stronger connections between each of through a central mechanism the tools. This enables a shared understanding of web analytics and consistent and reduces burdens on unit measurement — all of which brings more usable data to your fingertips to drive development staff smarter campaigns. Optimize 360 allows for simple testing and personalization without requiring development resources Enterprise-wide measurement with Google Marketing Platform GA360 allows for audiences to be created based on For instance, with Google Analytics, you’ll have upgraded access to web behavioral conditions, and analytics across the enterprise to ensure that you’re receiving accurate and these can be shared with complete information about your website and the rest of the osu.edu domain. both Ads and Optimize

Google Tag Manager provides upgraded access to manage analytics tags Data Studio can combine across the enterprise – enabling consistent measurement beyond the basics. data sources to create Tag management also provides key controls for privacy, compliance and integrated dashboards – security for our users sample templates have even And Google Optimize upgrades your access to run A/B tests and web been created to get you personalization experiments across sites to optimize them for critical started conversions throughout our user’s journey.

Contact Marketing Enablement to put these powerful tools to work today.

Marketing Enablement | University Marketing | [email protected] 1

Google marketing Platform PVS – Updated April. 28, 2021