SCHÄRF COFFEESHOP GMBH DISTRIBUTION, ROASTERY, ACADEMY, Tel.: +43 5 9010 430 CENTRAL COFFEESHOP COMPANY Fax: +43 5 9010 431
DR. ALEXANDER SCHÄRF PLATZ 1 A-7100 NEUSIEDL AM SEE
HQ: NEUSIEDL AM SEE AUSTRIA / EUROPE [email protected] www.coffeeshopcompany.com CHECK USOUT & // PROUDLY featuring DISCOVER US 10 PILLARS – YOUR KEY TO SUCESS AND EXCELLENCE
01 Schärf Group of Companies: More than 60 years of experience 02 Coffeeshop Company: The idea 03 Coffeeshop Company: A global network 04 Our machines: Unique, patented technologies 05 Our philosophy: Creating sustainable value
PAGE 2 3 10 PILLARS – YOUR KEY TO SUCESS AND EXCELLENCE
06 Our beverage competence: Product variety in premium quality 07 Our culinary offers: high quality food, quickly served 08 Coffeeshop modules: Perfect solutions for every location 09 Training and development: Coffee academy and state-of-the-art theme park 10 Always at your service: Our backend support
PAGE 4 5 MORE THAN 60 YEARS OF COMPETENCE AND EXPERIENCE IN THE SECTOR OF GASTRONOMY
rom premium highland Arabica coffee beans PMENT to holistic gastronomic concepts, Schärf ELO EV group has been developing every stage of D C F T Co O EP ffee M FF the value chain with care and precision for more than C ach EE N ine M 60 years: O s A C ThreeSixty C XPress H & y V IN • Founded in 1957 by Dr. Alexander Schärf, M Xerv ienna E EcoSeriesoTCI E a pioneer in modern espresso culture. T W S Coffee Mills & S Bakery & Cafe Concepts a Y v. reestander) te Espress It XBrew r T • Core competence in all areas of coffee: from the S Indi Coffeeshop Compan E C farm into the cup – highest quality of coffee & Dr. Alexander Schärf the italian (F H Coffee Expert Store AquaCoffea N B
S patented coffee machines.
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E n . s Controlling Coffeeshop Company: Established in 1999. R u l Marketing Schärf Coffee V t i I n Grand One C g Baristatraining Superior One • Modern re-interpretation of the traditional Viennese Art for Tea E Product Training Solid One S Choco Late coffee house culture, which was inscribed on the Sales Coaching Brewing Concept Organic Lemonades Art of Service Farm Coffees UNESCO list of „intangible cultural heritage“ in Soft-Ice Hygiene ee T Finishing Products ff 2011. ra o in Oragnic Syrups C in g Frappé & Sauces • Traditional coffee house culture meets modern A coffee-to-go trend. dditional Products S CT DU • Unique synergy of quality and sustainability, PRO humaneness and communication.
PAGE 6 7 FROM THE COFFEESHOP COMPANY FROM THE FARM INTO THE CUP & HOME IN VIENNA PHILOSOPHY TO THE BRAND DNA
CSC PRESENTATION / OVERVIEW
BAR AREA OVERVIEW
offeeshop Company stands for a perfect coffee FARM HYBRID VIENNA experience coupled with a warm and welcoming C ambience.
Classic Viennese coffee culture meets modern coffee-to-go trend: It is our aim to harmonise the best aspects of both concepts. The now global coffee-to-go trend which emerged in the USA in the 1980s, has repositioned coffee as a lifestyle product in the international market. Following this develop- ment, we introduced our Coffeeshop Company concept into the market. The focus of this concept is coffee as a high-quali- ty product, supported by the emergence of a fresh, trendy coffee culture in recent years.
It is our utmost principle to guarantee highest quality at every 100 % FARM 50 % FARM & 50 % VIENNA 100 % VIENNA
step of our value chain. For us, quality control begins on the YOUNG / COOL ECO / SHABBY YOUNG / COOL ELEGANT / CLASSY ELEGANT / CLASSY TRADITIONAL / CHIC + coffee farm. We foster direct partnerships with coffee farm- ECO / SHABBY TRADITIONAL / CHIC ers in several countries. Thus, we set benchmarks to ensure = MIX transparency and sustainability. This approach of a sustain- able, trustworthy and respectful partnership is also expressed in our slogan „FROM THE FARM INTO THE CUP“ – and is one of our guiding principles.
PAGE 14 PAGE 8 9 oday, our Coffeeshop Company franchise system is represented in more than 20 T countries with arround 250 shops operating successfully. • Coffeeshop Company is an international brand network which unites quality, passion and expertise in every stage of its value chain.
• More than 3.500 employees in our global franchise system.
• Extensive and high-quality product range for those who keep up with the times and appreciate premium coffee specialties.
PAGE 10 11 TO ENSURE HIGH-QUALITY STANDARDS WORLDWIDE
X-PRESS VIENNA & COFFEE GRINDER XMILL PROTECT S
ur worldwide unique piston-cylinder qua Coffea Water Technology technology is the true force behind Water quality has a major effect on O all our coffee specialties. Our com- A the quality and taste of coffee. Best petence is based on our technology and our coffee pleasure is the core of our concept – know-how over decades is the first key to your this is why the assurance of constant product success. Unmatched excellence and incom- quality all over the world is highest priority – parable design! premium coffee quality is the very essence of our identity. Vienna’s water is known for its • Full-surface coffee extraction by hydrau- unique quality and thus sets a perfect stan- lic-mechanical piston technology. dard for coffee preparation. With our innovative Aqua Coffea technology • Perfect crema and unique flavour. based on a diamagnetic process, water is
• Multi-granularity and grinding degree treated back to the original source structure adjustment with clockwork precision. and thus, its structure resembles the struc- ture of natural spring water. This is how we • Increased solubility and oxygen binding. assure constant premium quality of our coffee specialties – all over the world.
PAGE 12 13 Reinhold Schärf
or us, sustainability means: taking only as much from mother nature and the economic cycle as is required, to make sure that future generations F have adequate resources and equal opportunities. We live in harmony with nature and the people living within – this is the guiding principle of all our actions.
By means of direct trade, we succeed in maintaining personal relationships with our farmers in the coffee-growing countries, thereby setting these transparent standards as a benchmark in coffee trade.
We provide support to our partner farmers, where help is needed. Mutual understan- ding, trust and our common passion for perfect coffee – these are the requirements to guarantee our highest quality products from 100% highland Arabica coffee beans.
In all our actions, the quality of our human relations and our products is our highest priority. This principle is a commitment that we make to our partners, employees and customers.
PAGE 14 15 COFFEE SPECIALTIES
ART FOR TEA
CHOCO LATE
ORGANIC SYRUPS
FRAPPÉ MIX
SAUCES
Our coffee specialties: A symbiosis of art and science! Only premium high- land Arabica coffee beans from the best coffee-growing regions around the 1 world are used for our coffee specialties. Art for Tea Collection: 12 varieties of the best black, green and herbal teas as well as fruit infusions present a unique mix through the finest quality and abundance of natural flavours: Enjoy our Art for Tea collection as a hot or 2 iced drink!
Choco Late: Premium quality drinking chocolate with exquisite ingredients 3 as a sustainable and varied composition – 18 different specialties. Organic syrups: The basis for a wide variety of refreshing products like our home-made Aqua Coffea lemonades, free from refined sugar and artificial 4 additives. Frappé mix (dark or white): The basis for our delicious shakes and iced 5 coffee drinks. 6 Sauces: Natural products, just waiting to melt in your mouth. PAGE 16 17 ur culinary creations offer high-quality products with O exquisite taste, prepared by hand in the shops everyday.
The ingredients used are subject to strict quality criteria and are free from KITCHEN CONCEPT unnecessary additives. From our classic, elegant soups and pastas to healthy salad combinations, from typical Austrian meat loaf and trendy street food to oriental dish- BREAKFAST CONCEPT es, tacos or chicken skewers with exotic sauses A classic Viennese breakfast, piquant to fiery chicken wings, our culinary creations give breakfast creations and popular egg you a special treat. specialties – get the best to start your day! SWEETS & DESSERTS To round off our first class coffee specialties, DELI FOOD we offer an exclusive assortment of sweets and Satisfy your hunger easily and quick- desserts for those who have a sweet tooth. ly with our gourmet snacks! In our high-technology oven, snacks are pre- pared gently and quickly.
PAGE 18 19 Shop-in Shop from 7sqm Classic 40 − 100 sqm Lounge from ~100 sqm lexibility is a very important aspect in our philosophy and is best shown in F our shop modules.
Shopping malls, shopping streets, railway stations, airports, petrol stations and even ski resorts – we have the perfect solution for every location.
THE PERFECT SOLUTION FOR EVERY LOCATION
PAGE 20 21 THE PERFECT SOLUTION FOR EVERY LOCATION
offee brings the world together – uniting generations, cultures, continents.
CIn all our actions, personal relations and the passion for coffee are our high- est priorities. This core of our concept attracts a cosmopolitan, open-minded audience.
The architecture and color scheme represent coffee as a natural product. A natural and timeless interieur and warm, aesthetically appealing colours create a relaxing and inviting ambience.
A pleasant lighting concept and an atmospheric music round off the overall appearance and create a stylish space for recreation and pleasure.
PAGE 22 23 “Tell me and I will forget, show me and I will remember, involve me and I will understand.’’
Education is a process that is vital for your mind and soul.
Education is essential to our society. Accord- ing to this principle, our international Schärf Academy has been offering a high-level knowledge transfer for decades.
Take advantage of our long-standing expertise and competence – it is a pleasure for us to pro- vide you and your guests with an inimitable ser- vice and the highest quality of coffee products. Permanent education and training, motivation and enthusiasm are part of our core values. Schärf World
Our modern and concentrated methods of in- struction foster your talents and help you to approach perfection in your performance. The variety of content and aromatic pleasures will treat your mind and soul. We are looking for- ward to a trustworthy, prosperous and long-last- ing partnership with you!
Our quality and service standards are the key to your success. Take this key, open the door and become a part of our family. Let us start this unforgettable journey to flavours, emotions and human relations together!
Take your chance and be on course for achiev- ing gastronomical excellence and success!
JOURNEY TO THE PERFECT CUP OF COFFEE
PAGE 24 25 QUALITY, CREATIVITY & LIFESTYLE
Our concepts are fitted individually for your gastronomic success and char- acterize themselves through extreme high-quality standards, which we put into account every day newly for ourselves. Inspired by lifestyle-trends of elegant fashion brands and visionary performance levels in the design sector of automobile-branches we set standards to meet the latest trends: with our visionary concepts, our excellent products, our passion and our unlimited commitment for our partners and clients.
A lot of brilliant ideas and qualified personnel from the top level of various areas keep this strong base. Passion, dedication and commitment are those pillars, which our concepts are built of.
With our know-how and diversity, we focus to the emo- tions and senses of human beings since decades. Our flexibility and creativity builds the perfect basis for our products and services. A partnership with us will lead you to an exciting experience trough the wonderful world of coffee and guarantees the highest enjoyment for your customers.
PAGE 26 27 DESIGN, LIFESTYLE & MARKETING
PAGE 28 29 • Direct contact through our operations managers. • Creative and trend-leading conception of seasonal promotions. • Constant product optimization with seasonal and country-specific highlights. • Access to our software solution for data management, reporting, shop details etc. • Visually prepared and technically supported delivery of all handbooks, manuals, training materials and guidelines. • Manuals and advertising material updates in real time. • The most powerful and modern feedback and evaluation system for rapid responsiveness in the preparation of graphic advertising material for your location .
e provide high-standard technical support to all our partners – with an individual ac- W count in an integrated, modular online plat- form for branch operations and data management.
Our system is a store-lifecycle tool that allows for real-time and uninterrupted communication between all parties involved. By the push of a button you can access all data of your shop infrastructure: from tech- nical equipment and products to shop sizes and open- ing times to identities of all shop stakeholders.
Our backend system also ensures a simple yet secure and fast graphical data transmission for all market- ing-related documents, promotions, branding kits etc. For getting started with our backend program, each partner gets an effective training and an individual account.
PAGE 30 Cold Brew 31 PAGE 32