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Roofings Ltd Produce the Largest Variety of Steel Than Double in the Next Two Years

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Roofings Ltd Produce the Largest Variety of Steel Than Double in the Next Two Years MARKET exponentially and it is anticipated that it will more have a permaculture design and practices teaching Roofings Ltd produce the largest variety of steel than double in the next two years. programme (Forever Forestry) to reach out products in Uganda. They have four companies and educate the community on environmental under Roofings Group - Roofings Limited (1994), ACHIEVEMENTS conservation across schools, churches and hospitals Roofings Rolling Mills (2009), Roofings PolyPipes Companies in the Roofings Group have won many to mention but a few. (2011) and Rwanda Manufacturing Limited (2014). accolades over the years and amongst these are:- Roofings Group was also the first company Products for Roofings Limited are targeted at the Roofings Limited to donate surplus oxygen to hospitals and the entire construction sector across Uganda, South Presidential Gold Award for the best exporter of first company to do its own customs declaration, Sudan, Congo, Burundi, North Tanzania and even metal products for five consecutive years (2003- which was a pilot project for URA. Roofings to Kenya. Roofings Ltd produce a quality product 2007) and the Presidential Platinum Award for Group is also the first company to partner with and pride themselves in having large stock holding best overall exporter in 2008. a Japanese firm through equity participation and capacity to cater for demand. Through their Presidential Transformers award awarded to Mr technical assistance agreement to ensure transfer sustainable and transparent business practices Sikander Lalani (Chairman) for his role played in of knowhow, technology and quality. they have become a trusted brand in Uganda and beyond. HISTORY Roofings Group has close to 40% of the Roofings Limited is a privately owned company declared market share in Uganda. For coloured located on Entebbe Road in Lubowa Estate, sheets this stretches to 67%, Hollow sections six kms from Kampala city centre. Established and MS plates (HRC products) 60%, Galvanised in 1994 by Chairman, Mr Sikander Lalani, under wire products (Chain link and Barbed wire) 70%, license of Uganda Investment Authority (UIA), Galvanised sheets 25%, steel bars 20%, Nails 35%, Roofings commenced operations in December BRC and Welded mesh 40%. This market share 1995 with an initial investment of $2 million translates into an annual turnover in excess of $ and a labour force of 60 employees. Today, the 160 million. investment value for the group has reached $260 Roofings Ltd produces more than 1,000 million, employment stands at 2,500 and with a products (including various dimensions, etc) and market share of approximately 40%, Roofings is produce something for each market segment by far the leading manufacturer of quality steel/ – because of all various thicknesses that they Plastics products in Uganda. The company started manufacture. Their brand reaches out to all levels manufacturing Roofing sheets as the name suggests of consumers due to the nature of the commodity. but today, in under twenty years, produces the Since the commissioning of Roofings Rolling widest range of steel products in the region. Mills (Namanve) they have essentially doubled The brand has steadily developed due to their production capacity, through backward the quality aspect of their product and service integration and producing their own input, they delivery, they rebranded in 2010 to show the will be adding substantially more value to their contemporary position which Roofings group has product, additionally, their turnover is set to grow taken in the market through heavy investment developing the Ugandan economy. Kacita Quality awards: Best Steel Manufacturer (2010, 2011), Overall Corporate excellence award 2012. Roofings Rolling Mills Uganda Investment Authority investor of the year award: Runner up in 2012 (Phase 2), Most innovative investment of the year 2010 (phase 1). Roofings Group has been awarded (ISO) 9001, ISO 14001 and OHSAS 18001 simultaneously – Quality Management System, Environmental Management System and Occupational Health and Safety Management System respectively. By developing these international, highly recognised systematic approaches, Roofings Group boasts unrivalled professionalism and strong commitment to the development of society through advanced industrial practices and conserving the environment. Roofings Group invested heavily in environmental conservation (only company to have achieved ultra low emission of pollution in the steel sector) and was the first company to 92 Superbrands - EAST AFRICA Vol 4 - Book.indb 92 18/07/2016 08:26 Accessories • Filler Blocks, Self Tapping Screws, J- Bolts, Ridge Caps • Roofings Nails and Rubber Washers, Wood Screws, • Insulation Materials, Translucent Sheets. Roofings Rolling Mills is engaged in backward integration, where they produce some of the raw materials used in Roofings Limited, and they also supply to other steel manufacturers in the region, including Kenya:- • Galvanised wire coils (Phase I) • TMT (High Tensile) Reinforcement bars (Phase II) • Pickled, Cold rolled, Cold Annealed, Galvanised and colour coated coils (Phase III) and innovation by adopting latest technology PROMOTION and knowhow. The brand has developed into a The brand uses various media, TV, Radio, Internet, household brand in Uganda and Roofings are Print and Outdoor. They also have run standalone proud to say that they are the most popular steel TV ads on WBS, NTV and Bukkede. manufacturer in the country. The brand ran road shows in Uganda’s Eastern and Western region with promotional giveaways, PRODUCT radio promotion with product giveaways, etc which The following products are produced at Roofings have been largely successful. Limited:- The brand and product campaigns of 2014- Galvanised and pre-painted iron sheets 2015 have caught the eye of the public and have • Super V and VI, Super Eco, Ecotile, Super Tile, added substantial value to the brand. Ordinary Roofings Ltd are subscribed to an SMS service • Corrugated, Plain Sheets, Bull Nose/Crimped/ to sensitise their existing customer base on Wrinkle finish is also available in Super Tile and latest events, promotions, and they are available Eco Tile on social media like face book page/whats app • Galvanised Expanded Metal lath number +256 790 242 607 etc. • Sheets, Gutters, Valleys, Ridges and Flashings These products are not directly targeted to the Roofings Ltd have only recently started Hollow sections end user, except for TMT bars. Other products the development of modern retailing Round, Square, Rectangular, Structural Tubes require additional forming or processing before (e-commerce,etc.) however they do get inquiries (recently equipped with four State-of-art tube mills classifying as a ‘finished good’ to be supplied to the through their website and visitors on their website having installed production capacity 4200 MT per end users. from all over the world. month) Roofings Ltd products are designed to achieve Mild steel plates durability, affordability and variety. They aim to BRAND VaLUES • Mild Steel Plates, Louvres, Chequered Plates, continuously upgrade their technologies and The core qualities attributed to the brand are:- (Recently introduced embossed plate with Thick business practices to cater for these three criteria. Strength, durability, reliability, variety and Leafs design) Through the investment at RRM, they are able affordability. • MS Expanded Metal to control the quality, reliability, costs and design The company’s logo which incorporates the Open profiles upstream so as to get the best results downstream elephant is a sign of durability and strength. • Z-Purlins, Facia Boards, Cold Rolled Channels, before their products reach the customer. In house Roofings adopts five core values: Door Integrity, Customer Focus, Diversity, Team Work • Frames, Omega Sections, Bottle Sections, Slitted RECENT DEVELOpmeNTS and Innovation, and the company encourages all its Coils Roofings Group has always developed new staff to live by those values. • Cold Rolled Angles products to deliver on quality, Safety and cost Roofings Group has most modern laboratories Wire products effectiveness. In the Roofing segment, they are and tests all its products, customers have a choice • Nails (Wire Nails, U-Nails, Ceiling Nails), Binding introducing, in 2016, “Roofings AZED” . This to request for Test Certificates to be accompanied Wire, product has an aluminium and Zinc base which is with their products purchased. • Drawn Wire, Round Bars, BRC and Welded long lasting, five times more than the conventional Mesh zinc coating galvanised iron sheet. It is safe as www.roofingsgroup.com Galvanised wire products everyone knows that Aluminium is even adopted • Barbed Wire, Galvanised Plain Wire, in cooking utensils. • Galvanised Chain Links, Razor Wire Its always been Roofings focus to go near to Things you didn’t know about PVC their customer to deliver best quality and services. ROOFINGS • Roofings Polypipes and fittings Roofings Manufacturing Limited is the newest • Trading items member in the Roofings family. RML is located in Roofings Group is the most environmentally friendly steel manufacturer in East Africa. • Hot Rolled Angles, I Beams, Window Sections (T Kigali, Rwanda which ironically is the place where and Z) Dr Lalani started his career all those years ago. Roofings Group is the highest tax payer in the steel • Reinforcement Steel, Black Round Bars, Square So you can access their best quality material in manufacturing sector in Uganda. Bars, Rwanda using Rwandis frank, most importantly you Roofings Group has acquired Japanese technology and • Mild Steel Flats and Stone coated coloured iron don’t have to worry about clearing the goods as know-how, perfected over 75 years to produce the sheets they have done this for you. highest quality products in Uganda. Superbrands - EAST AFRICA Vol 4 - Book.indb 93 18/07/2016 08:26.
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