Prepared By: Team Power Play Certified Public Manager – Course III April 2, 2013

GROW THE

GAME

TABLE OF CONTENTS PREGAME SHOW – Executive Summary and Team Member Background Executive Summary ...... 7 Team Member Background ...... 8 FIRST PERIOD – Project Plan Team Problem Solving Process...... 13 Project Plan ...... 15 Historical Background ...... 15 Project Statement ...... 15 Purpose Statement ...... 16 Team Mission ...... 16 Team Authority ...... 16 Project Scope ...... 17 Assumptions ...... 17 Project Risks ...... 17 Deliverables ...... 18 Stakeholders ...... 18 Project Resources and Estimated Costs ...... 18 Project Timeline ...... 19 Project Approvals ...... 20 SECOND PERIOD – Root Causes Generate Root Causes ...... 23 Prioritize Root Causes ...... 24 Analyze Root Causes ...... 25 Select Root Causes ...... 34 THIRD PERIOD – Solutions to Root Causes Generate Solutions ...... 39 Prioritize Solutions ...... 40 Analyze Solutions ...... 41 Select Solutions ...... 44 POSTGAME SHOW – Recommendations and Observations Primary Solution ...... 47 Benefits of Sports ...... 48 APPENDIX – Other Supporting Documents Item A - GPAS Tables for Root Cause and Solution...... 53 Item B - Team Meeting Assignments and Ground Rules ...... 59 Item C - Team Weekly Meeting Minutes ...... 60 Item D - Samples of Questionnaires Used ...... 85

TABLES Table 1 – 10 Proposed Root Causes ...... 24 Table 2 – Root Cause Rank Order Results ...... 25 Table 3 – Root Cause Results ...... 35 Table 4 – Solution Rank Order Results ...... 31 Table 5 – Solution Selection Matrix Results ...... 34 Appendix Table 1 – Generate Potential Root Causes ...... 53 Appendix Table 2 – Root Cause Multi-voting Results ...... 54 Appendix Table 3 – Root Cause Rank Order Results ...... 55 Appendix Table 4 – Generate Potential Solutions ...... 56 Appendix Table 5 – Solution Multi-voting Results ...... 57 Appendix Table 6 – Solution Rank Order Results ...... 58

FIGURES Figure 1 – UHSH Membership Count (1997-2013) ...... 15 Figure 2 – Student Survey – Does your school have a hockey team? ...... 27 Figure 3 – Student Survey – Do you use social media? ...... 28 Figure 4 – Student Survey – How do you hear about sporting events? ...... 29 Figure 5 – Administration Survey – Advertising ...... 29 Figure 6 – Administration Survey – “Other” advertising ...... 30 Figure 7 – Equipment Cost Survey ...... 30 Figure 8 – Student Survey – Would you play hockey? ...... 31 Figure 9 – Student Survey – Why don’t you play hockey? ...... 31 Figure 10 – State Employee Survey – Sports played ...... 31 Figure 11 – State Employee Survey – Choice of sport ...... 32 Figure 12 – State Employee Survey – Why first choice? ...... 32 Figure 13 – Administration Survey – Agency support for hockey ...... 33 Figure 14 – Administration Survey – “Other” agency support for hockey ...... 33 Figure 15 – Administration Survey – Reason for no hockey program ...... 34 Figure 16 – Administration Survey – “Other” reason for no hockey program . . . . . 34 Figure 17 – Coach/Trustee Survey – Top three advertising methods ...... 42 Figure 18 – Coach/Trustee Survey – “Other” advertising methods ...... 43

Pregame Show

Executive Summary

Team Member Background

EXECUTIVE SUMMARY The Utah High School Hockey Association (“UHSH”) was founded in the mid 1970’s as a 501(c)(3) nonprofit organization specifically to facilitate the participation of Utah high school students in hockey. UHSH provides local support to Utah high school hockey teams. This project was commissioned by the Utah High School Hockey (“UHSH”) organization to be completed by students participating in the Certified Public Manager program. The Utah Certified Public Manager (“CPM) program is an educational program supported by Utah state and local government organizations. The program is based on a nationally accredited program designed to increase participants’ capacity to effectively lead others, manage work processes, and develop self mastery of valuable leadership and organizational skills.

In commissioning this project with Team Power Play (the “Team”), UHSH wishes to increase participation in organized high-school-level hockey. Which has decreased from peak participation around the 2002 Olympic Winter Games.

Team Power Play strived to explain declining enrollment rates by identifying the root cause(s), using the Generate, Prioritize, Analyze and Select (GPAS) process. This practice was also employed to generate the solution(s) to those root cause(s). Based on the information garnered from survey questionnaires to UHSH coaches/trustees, the team brought forth ten potential solutions designed to increase the number of UHSH registered players an additional ten percent by the end of the 2013-2014 season. The data indicates Social Media, neighborhood banners, hockey passports, “Get your kid in Hockey” handouts, promotional giveaways, and vouchers for reading competitions are all viable options for growing hockey in Utah. Applying of a combination of the suggested recommendations promotes successful long-term growth. The proposed recommendations offer new opportunities for players entering the game, while incorporating initiatives aimed at retaining membership rates. Hockey teaches teamwork and time management, builds self-esteem and provides health benefits. It provides an avenue for keeping adolescents productive, playing a decisive role in their future.

TEAM POWER PLAY PARTICIPANTS AND BACKGROUNDS The Team is comprised of nine individuals with diverse backgrounds, representing eight divisions within a total of six Utah State Agencies and one Federal Agency:

Chelsey Burns has served as a Field Services Supervisor for the Bureau of Criminal Identification of the Utah Department of Public Safety for four years.

Andrea Campbell has served as an Adjudication Assistant Supervisor for Social Security Disability Determination Services for eight years.

Nathan Croft has served as a Sergeant with the Utah Highway Patrol of the Utah Department of Public Safety for fourteen years.

Bret Dixon has served as a Dam Safety Engineer for the Division of Water Rights of the Utah Department of Natural Resources for eight years.

Richard Grange has served as a Journey Level Diesel Mechanic for the Utah Department of Transportation for two years.

Candice Hasenyager has served as a Water Resource Engineer for the Division of Water Resources of the Utah Department of Natural Resources for five years.

Daniel Herbert-Voss has served as a Multifamily Housing Program Specialist for the Olene Walker Housing Loan Fund with the Housing and Community Development Division of the Utah Department of Workforce Services for seven years.

Gary Kobzeff has served as an Environmental Engineer for the Division of Drinking Water of the Utah Department of Environmental Quality for four years.

Becky McBride has served as an Accounting Tech III for the Division of Parks and Recreation of the Utah Department of Natural Resources for seven years.

First Period Team Problem Solving Process Project Plan

TEAM PROBLEM SOLVING PROCESS Determining the root cause(s) of a condition and the resultant solution(s) is performed through a team problem solving and analysis process called GPAS , outlined as follows: Generate – Create a list of possible root causes and solutions by use of brainstorming by listing all ideas generated by team members, diagramming techniques such as “fishboning” (subject area as the fish “head” and the categories of causes as the “bones”), and workflow discussion of steps. Prioritize – Narrow down the list of possible root causes and solutions by using organizational techniques such as multi-voting (series of votes to reduce ideas to a manageable number), rule of reduction (team members ranking ideas from most to least important), and rank ordering (first choice, second choice, etc.). Analyze – Gather data from questionnaires, reports, focus groups, and other organized means of analysis to review and isolate the narrowed root causes and solutions. Select – Make a final selection of one or more root causes and solutions based on data analysis techniques and results. This entire process used by the Team for Project Power Play is used to generate the root cause(s) and the solution(s) to those root cause(s). All seven steps in the process are discussed, broken down into two sections as a macro covering the first three steps and a micro covering the last four steps as outlined in the next section.

Generate

Prioritize

Analyze

Select

OUTLINE OF TEAM PROBLEM SOLVING PROCESS I. Project Plan II. Root Cause (“RC”) III. Solution Historical Background Generate (20-70 potential RC’s) Generate (20-70 solutions) Problem Condition Brainstorming Brainstorming Current Condition Fishbone Fishbone Desired Condition Workflow Workflow Gap (clarify/combine) (clarify/combine) Pain Prioritize (3-5 potential RC’s) Prioritize (3-5 potential solutions) Team Mission Soft Criteria for Root Cause Soft Criteria for Solution Team Authority RC or Symptom ? Cost? Mgmt Buy-In? Project Scope % of Problem Attributed? Time to Implement Risks Can Data Be Gathered? Can Data Be Gathered? Deliverables Is RC Process-Oriented? % of Problem Fixed? Project Resources/Costs Multi-Vote Multi-Vote Project Timeline Rule of Reduction Rule of Reduction Project Approvals Rank Order Rank Order Analyze (gather/summarize data) Analyze (gather/summarize data) Gather Data (questionnaires) Gather Data (questionnaires) Focus Groups, Surveys Focus Groups, Surveys Existing Reports, Etc. Existing Reports, Etc. Summarize Data (graphs) Summarize Data (graphs) Select (1 or more RCs) Select Solution(s) Matrix: Formal/Hard Criteria Matrix: Formal/Hard Criteria Does Data Support RC? Does Data Support Solution? Focus Groups, Surveys Focus Groups, Surveys Existing Reports, Etc. Existing Reports, Etc. Force-Field Analysis Force-Field Analysis Cost/Benefit Analysis IV. Test Solution V. Implement Solution VI. Track & Evaluate Solution VII. Revise Solution as Necessary

TEAM DECISION MAKING PROCESS All completed in the Team Environment Ground Rules Team Leader – nurturer, content expert Consensus Decision Making Attitude Facilitator – ground rules enforcer, 1. “I have had the opportunity to speak my opinion” process expert 2. “I feel like I’ve been heard and understood” Recorder – recording literally; using key 3. “It is clear the Team does not see it the way I do” bullets on white board or chart 4. “I’m moving forward with the Team.” Minute Taker – notes and minutes that “Tell the story” Timekeeper – simply keeping track of Time during meetings Member(s) – can enter any roles above

PROJECT PLAN

Historical Background The Utah High School Hockey Association (“UHSH”) was founded in the mid 1970’s as a 501(c)(3) nonprofit organization specifically to facilitate the participation of Utah high school students in hockey. UHSH provides local support to Utah high school hockey teams. Unlike most Utah high school football, basketball, and baseball teams, the UHSH is presently not supported or represented by the Utah High School Activities Association (“UHSAA”). Support to the UHSH is through the USA Hockey, a nationally recognized organization. Immediately following the 2002 Winter Olympics Games, membership enrollment peaked resulting in over 800 members as seen in Figure 1. Since then, the number of members has significantly declined, although the numbers in the last three or four years have stabilized to the present 550 members.

Figure 1 ---UHSH Membership Count (1997(1997----2013)2013) 900 800 700 600 500 400 300 Membership Membership Membership Membership 200 100 0

Season

Project Statement Presently there are 24 league teams with approximately 560 registered players and 100 registered coaches; however, this represents a significant decline from the peak immediately after the 2002 Winter Olympic Games with 48 league teams and over 800 registered players. In recent years due to external factors such as the Great Recession and tightening school budgets, new UHSH membership has decreased significantly.

Existing membership numbers have stabilized but remain flat despite the overall increase in Utah’s population reflected by increasing high school enrollment and participation in extracurricular activities such as sports.

Current condition - There are presently 560 registered members of the Utah High School Hockey association. Desired condition - Increase the number of total registered members by a minimum of 10% by the end of the 2013-2014 Utah high school hockey season. Gap - A minimum of 56 new members by the end of the 2013-2014 Utah high school hockey season. Pain - • Stagnant memberships reduce the competitiveness of the teams • Lack of sponsorships by other organizations • Lack of high school and county administration buy-in

Purpose Statement In order to increase hockey team member participation, UHSH must determine what factors are preventing enrollment growth.

Team Mission The mission of the Team is to develop and provide recommendations to the UHSH association of actions to increase high school hockey enrollment in Utah.

Team Authority Our contact at UHSH will provide us with any national and local hockey program data required, and will authorize the expenditure of up to $300 in funds as needed, to be provided by UHSH.

Project Scope The scope of this project includes and excludes the following items: In Scope: • Identify potential root causes for the lack of new membership enrollment in UHSH • Provide potential solutions to increase enrollment that can be successfully implemented by the beginning of 2013-2014 season registration • Greater awareness of the programs offered by UHSH by high school students and their parents • Greater awareness of the programs offered by UHSH by school administration and county recreation administration Out of Scope: • Construction of new hockey facilities • Direct involvement of college administration • Direct involvement of out-of-state hockey organizations

Assumptions • UHSH will accept the recommendations of the Team • UHSH will provide the information and resources as needed • The Team will provide at least one recommendation for action required to achieve the team’s mission

Project Risks Risk Area Level (H/M/L) Risk Mitigation Plan Loss of available facilities due to budget cuts Low None – outside of project scope Reduction in number of volunteers Medium Increase awareness of hockey programs in the community Reduction in support by high school and/or Low-Medium Increase buy-in and participation/support by county administration administration Poor response to surveys/research Low-Medium Use electronic means of administering surveys (email, Survey Monkey)

Deliverables • Completed and signed/approved Project Plan • This Project Report in printed and electronic format • PowerPoint presentation to the UHSH Board on April 9, 2013

Stakeholders • Peter Bratos – UHSH President • Christine Mayne – UHSH North Vice-President • Ron Jorgensen – UHSH Trustee • UHSH Board members

Project Resources and Estimated Costs UHSH has committed between $300 to $500 for printing and any other miscellaneous expenditures associated with this project. If there are actionable items the UHSH Board wants to pursue, then additional funds are available. The Utah CPM Program administrative staff has made available to the Team electronic on-line resources to complete surveys (Survey Monkey). Team members have made contact with recreation administration members at both the high-school and county administrative levels to complete research and obtain information, and have obtained permission as needed to administer on-line surveys among their state employee coworkers. High school age students have also been surveyed to determine their knowledge and interest about organized hockey programs in Utah.

Project Timeline The Team’s proposed project timeline is outlined below in table format:

Start/Finish January February March Milestone Date 10 17 24 31 7 14 21 28 7 14 21 28 1/10/13 – Provide to Project Planning 1/24/13 UHSH Root Cause: Research Tool 1/24/13 – Development 2/7/13 1/31/13 – Research/Data Obtained 2/14/13 2/14/13 – Analyze Data 2/14/13 2/14/13 – Select Root Cause 2/21/13 Solution: Any Additional Data 2/14/13 – Gathered 2/21/13 2/14/13 – Research Data Obtained 2/21/13 2/14/13 – Analyze Data 2/21/13 2/21/13 – Select Solution 2/28/13

1/24/13 – Preview Delivery Presentation 3/28/2013 1/24/13 – Book 3/14/13

Project Approvals

Second Period

Root Cause

2121

2222

ROOT CAUSES The Team determined the root cause of the current condition by applying the team problem solving process as described above.

Generate Ideas (20 to 70 ideas) Prioritize (reduce 3 to 5 ideas)

Analyze

Select

Generate Root Cause The Team used brainstorming techniques to determine the root causes for the current condition. Each team member in round-robin style suggested possible root causes after discussing the purpose of and guidelines for brainstorming. Each root cause was assigned a letter from “a” through “rr” for a total of 44 potential root causes. Listed in Appendix Table 1 are the initial results of the brainstorming session, along with combining and clarifying ideas.

Prioritize Root Causes After generating the 44 total ideas for potential root causes, they were reduced down to 36 by combining and clarifying them further. The ideas that were closely related or generally reflected the same idea were combined. Once the Team felt that the ideas had been sufficiently combined, then those 36 root causes were prioritized by the use of multi-voting. Three sessions of multi-voting were used to reduce the number of root causes from 36 to 10 – a sufficient number to use the rank-order method of voting to reduce them further. The rank-order method enabled the Team to reduce the root causes to four primary root causes, as shown in Appendix Table 2 and 3. Further reduction to a total of 10 proposed root causes (seen in Table 1) was done by using rank ordering, with each team member using the following soft criteria to rank the root causes: 1. Can we gather data on the root cause? 2. Is this a symptom or a root cause? 3. What percentage of the problem was the root cause?

Table 1. 10 Proposed Root Causes Lack of advertising and social media People think it costs too much Misconception of injuries to do with the game Administration in high school not supportive Perceived lack of sportsmanship or fighting Not popular enough among their peers Not included on recreation center sports forms Lack of support from county administration Equipment and rink time are expensive Irregular schedule

In the rank order session, “1” was most likely, while “10” was least likely – this reduced the number of selected root causes to the four as seen in Table 2. To see how each proposed root clause ranked view Appendix Table 3.

Table 2. Root Cause Rank Order Results

Lack of advertising and social media Equipment and rink time are expensive Not popular enough among their peers Administration in high school and County not supportive

Analyze Root Causes With the four root causes selected, data was gathered using three electronic surveys and one Team-conducted survey, each of which was designed to address at least one of the specific root causes as determined by the Team with the multi-vote and rank- ordering, although some overlap between the root causes was acceptable. The first one focused on high school students to determine the popularity of hockey and their awareness of hockey programs, addressing the root causes Lack of advertising and social media and Not popular enough among their peers .

Survey #1 – High school students . Originally it was planned that the Team would perform the survey in person using students in physical-education classes (one male, one female) at one of the Salt Lake City area high schools, but the Team was not able to obtain timely permission from either the Salt Lake City School District or from school administration. Created as a “what-if” alternative method, the high school student survey was administered in person using an eight-question written questionnaire requiring only “yes/no/don’t know” answers and multiple-choice selection. Each team member distributed the printed surveys to high school students within his/her own residential neighborhood located along the Wasatch Front, with a total of 59 surveys completed and tabulated. A copy of the survey tabulation sheet with survey questions listed and answers tabulated is provided in the Appendix.

The second one focused on high school administration to determine what support was offered and if expense was a factor, primarily addressing the root cause High- school and county administrative not supportive .

Survey #2 – High school and county administration . This survey was administered to 34 high school and county administrators also using Survey Monkey. This survey link was sent out to determine if the county’s and high-school adminstration’s lack of support was a root cause of the low participation level with UHSH. A total of sixteen responded to the survey, and of those respondents, only six had a hockey program at their school or agency.

The third survey was conducted by telephone and email discussion by Team members with sports equipment rental and/or retail providers to determine the costs of athletic equipment for the most popular sports. The results were charted, primarily addressing the root cause Equipment and rink time are expensive.

Survey #3 – Cost of sports equipment for various sports. Team members contacted several sports-equipment retailers to calculate an average equipment price for equipment for the three most popular sports, along with hockey.

The fourth survey was targeted at parents and grandparents of high school students, and addressed all four root causes. Survey #4 – Parents and grandparents of high school students . The survey for high school students was administered to a broad population of State of Utah employees after obtaining permission from supervisors throughout various agencies using a link emailed to them that directed them to a separate survey on the Internet site Survey Monkey. Of a total of 2,945 emails sent out, 575 responses were received (see sample survey in Appendix). The following sections look at the data as it applies to the root causes.

RC - Lack of Advertising and Social Media To gather data on the lack of advertising and social media, high school age students were surveyed to determine if they knew about whether or not their high school had a hockey team. Figure 2 shows that 34% of high school students surveyed did not know whether their high school had a hockey team. This suggests that more advertising is required to bring awareness to hockey in high schools.

Figure 2 ---High School Student Survey Does your school have a hockey team?

Yes Don't Know (20%) (34%)

No (46%) n = 59

Understanding how high school students hear about sporting events and their use of the social media was also important. Figure 3 shows 86% of the high school students

surveyed used Facebook or other social media. This demonstrates it is a good way to reach the target audience.

Figure 3 ---High School Student Survey Do you use Facebook or other social media?

No (14%)

Yes (86%)

n = 59

The student survey asked the participants to select all that apply on how they heard about sporting events at their schools. Most of the participants selected more than one method, thus a total of 164 selections were made from the 59 participants. Of the 164 selections made, “friends” was the most significant factor with a total of 47 of the 164 selections made with just over a quarter of the total (see Figure 4):

Figure 4 ---High School Student Survey How do you hear about sporting events at your school? (check all that apply) 505050 454545 n = 59 474747 404040 424242 353535 303030 252525 262626 Count 202020 232323 151515 191919 101010 555 777 000 School Flyers Teachers Social Intercom Friends newspaper media

Figure 5 shows how the high school and county administration advertise their hockey program. This was asked only to administrations that indicated they have a hockey program. Two of the responses from the administration survey stated they do not advertise for their hockey program and two separate responses had other ways of advertising as seen in Figure 6.

Figure 5 ---County and High School Administration Survey How do you advertise for the hockey program? (check all that apply)

Newsletter/Newspaper 222

Banner 222

Flyers 222

We Don't 222

Others * 222 n = 5 / 16 1 = County Social Media 111

000111 222 333 Count

Figure 6 ---County and High School Administration Survey "Other" ways of advertising for the hockey program? (check all that apply)

Announcements

Open house/word of mouth Others (2) n = 5 / 16

RC - Equipment and rink time are expensive It was found on average to rent an ice skating rink it would cost $160 per hour. Most high schools provide a field to play baseball, soccer, and football. Hockey was found to have the more expensive facility cost. Despite the perception of hockey being an expensive sport, football surprisingly is the most expensive by a margin of $125, which is slightly greater than the margin between baseball ($115) and basketball ($104), as shown in Figure 7 below:

Figure 7 ---Sports Equipment Initial Purchase Comparison $700

$600

$500 $575

$400 $450

$300 $335 $346 $200

$100 Sport Equipment Cost

$0$0$0 1 2 3 4 Sport Sport

RC - Not Popular Enough Among Their Peers To analyze this RC two data sets were used. The first is from the high school student survey and the second is the State of Utah survey.

Of the 59 respondents in the high school survey, a total of 39 responded “yes”, “no”, or “maybe” – over half combined said “yes” or “maybe” to playing hockey – if they had friends that played (see Figure 8). For those students not presently playing hockey, they could select all that apply among six reasons, and lack of interest was the most noteworthy reason given (see Figure 9):

Figure 8 ---High School Student Survey Figure 9 ---High School Student Survey Would you play hockey if your friends did? Why don't you play hockey?

Parents won't let me 3

Transportation 3 4 Yes Expense 8 No I can't ice skate 21 17 Maybe Involved w/ other sports 26 18 No interest 36 n = 39 n = 97 0 10 20 30 40 Count The state employee survey was used to collect data on the sports that were played by the children and grandchildren of the survey respondents. Ten sports were listed in the survey to choose from, representing the ten most popular sports for children to participate in statewide. “Other” was also listed as a category, although respondents were not asked to specify what the other sport was – “other” at 31 responses was tied with 31 responses for basketball. The results are charted in Figure 10 shown below:

Figure 10 - State Employee Survey What sports do your kids/grandchildren play? (check all that apply) 35

30 31 31 25 27

20 22 n = 80/571 19 15 Count

10 12

5 7 7 4 5 6 0 1 2 3 4 5 6 7 8 9 1011Others

Sport

Respondents were then asked which sport they would choose if they selected the sport that their children and/or grandchildren would participate in. Baseball was the first choice, with basketball close behind, and hockey second to last as seen in Figure 11.

Figure 11 ---State Employee Survey If you could choose the sport your child or grandchild played, which would be your first choice? 8 98 7 90 6 74 5 64 4 60 3 50

2 22 n = 470 1 12

0 20 40 60 80 100 120 Count Finally, the state employee survey asked respondents why they selected the sport that they did in the previous questions, answering one of five specific categories as detailed in Figure 12 below. The most significant sports selection category for parents

and grandparents was whether their children/grandchildren have peers that participate in a sport.

Figure 12 ---State Employee Survey Why was that sport your first choice? Affordable, Low injury 16% risk, 31% Most advertised, 5%

n =

Proximity to Peer sport facility, participation, 9% 40%

RC - Administration in high school and County not supportive A total of sixteen responded to the high school and county administration survey, and of those respondents, only six had a hockey program at their school or agency. Of the six that had a hockey program, financial and support staff were the most common responses provided by the administrations as shown in Figure 13. Only one indicated that a hockey facility was provided as support. However, a total of five responded that their agency provided other support than facility, financial, and staff, which is detailed further in Figure 14.

Figure 13 --- County and High School Administration Survey What support does your agency offer the hockey program? 6 (check all that apply) n = 5 5 5 4

Count 3 2 2 1 1 0 Facility Financial Staff Others *

Figure 14 ---County and High School Administration Survey What "other" support does your agency offer the hockey program?

Officially recognized Varsity sport

Club support Others Transportation & some financials (5)

Club advisor only

Our rink provides rental ice for n = 5 local hockey groups

The ten administration respondents that did not have a hockey program were split evenly between low demand and no facility, as shown in Figure 15 below, with five responses for each category. Interestingly, the issue of low budget was not selected as the main reason for not having a hockey program.

Figure 15 - County and High School Administration Survey What is the main reason for not having a hockey program? (choose the most applicable option)

No Facility 5

Low 5 Demand

Low 0 Budget

Others * 3 n = 10

0 1 2 3 4 5 6 Count The five respondents that chose low demand as the main reason for not having a hockey program were also asked if the demand was there would you have a hockey program? Two out of those five said that they would have a hockey program if the

demand was there. There were also three respondents who listed other reasons why their agency did not support a hockey program, each of which is detailed further in Figure 16:

Figure 16 - County and High School Administration Survey What "other" main reason is there for not having a hockey program?

Not appropriate for SLCo Not sanctioned Others

Not UHSAA sactioned n = 10

Select Root Cause With the results of the four surveys, hard-criteria data has been gathered and analyzed, and one root cause stands out significantly more than the other three – “lack of advertising and social media”. One of the four root causes – “Administration in high school not supportive” – was determined through the Team’s research and review of results to be a symptom rather than a root cause, as seen in Table 3 below:

Table 3. Root Cause Results Does Data Support Root Cause RC or Symptom RC % of Problem (H/M/L) Lack of advertising and social media RC 50% High Administration in high school not supportive Symptom N/A Low Not popular enough among their peers RC 40% Medium-High Equipment and rink time are expensive RC 10% Low

Third Period Solution

Solution The Team completed research/analysis and determined that the root cause of the current condition, where membership presently with the UHSH has leveled off in recent years, was due to a lack of advertising and awareness of hockey programs. Determining the solution to the root cause of a condition will also be performed through the GPAS team problem solving and analysis process (previously described under the First Period section).

Generate Solutions The Team used brainstorming techniques to generate solutions for the root cause of the current condition. First, the purpose of and guidelines for brainstorming were reviewed and subsequently 50 ideas were generated from the brainstorming session found in Appendix Table 4.

Prioritize Solutions After generating the 50 total ideas for potential solutions, they were reduced down to 45 by combining and clarifying them further in the same manner as what was done for the root causes. They were then prioritized by the use of multi-voting. Three sessions of multi-voting were used to reduce the number of solutions from 45 to 11 – a sufficient number to further reduce by using the rank-ordering method. The rank-order method enabled the Team to reduce the 11 potential solutions to four primary solutions as seen in Table 4. To see how each proposed solution ranked view Appendix Table 5. Final reduction to four primary solutions was done by using rank ordering, with each team member using the following soft criteria to rank the solutions: 1. What will it cost to implement the solution? 2. How long will it take to implement the solution? 3. Does the data support the solution? 4. Will the sponsor buy in to the solution?

In the rank order session, “1” was most likely, while “10” was least likely – this reduced the number of selected solutions to the four red-highlighted ones. Table 4. Solution Rank Order Results Facebook/Twitter Hockey passport for 9 and 10 year olds Information table on first week of school with banner Boys and Girls Club introduction to hockey day Hockey puck advertising at Grizzle games for UHSH registration "Get your kid in hockey" handout to elementary classrooms Get hockey added to county recreation center flyers UTA bus or TRAX advertisements Swag giveaways Neighborhood intersection banners Give out vouchers for ice skating for reading competition

Analyze Solutions Although the team narrowed the solutions from 11 to 4 through the above rank order, it was decided that all of the solutions would be included in an electronic survey. This survey was administered to 38 UHSH trustees/coaches to determine what advertising methods are most effective by those currently in the hockey industry. They were asked to identify their top three choices, and eleven individuals responded to the survey, shown in Figure 17 below.

Figure 17 ---UHSH Coaches/Trustees Survey Mark the top three approaches that you think are the most effective ways to advertise and promote high school hockey

"Get Your Kids in Hockey" Flyer (a) 7

Promotional giveaways 5

Banners, neighborhood intersection 4

Social media (i.e., Facebook, Twitter) 3 Ice skating vouchers, elem. reading 3 comp. 9 & 10 year olds "Hockey Passport" 3

Others * 3 Banner & table, during school 2 registration (b) Boys and Girls Club "Intro to 1 Hockey" Advertisement on UTA buses/TRAX 1

County Rec. Center flyer 1 n = 11 Hockey puck giveaway 0

0 2 4 6 8 Comments: Count (a) Done for years. Schools aren't always cooperative. (b) Done once. Got one player.

Seven of the eleven respondents chose “Get Your Kids in Hockey” handouts for the elementary school classrooms. Five of the individuals chose Promotional or Advertisement giveaways to students. Four individuals chose the Registration banners placed in strategic neighborhood intersections. There were three advertising methods that each had three votes from the individuals who responded to our survey. Those were advertising through Social Media, Hockey Passports for nine and ten year olds, and Free Ice Skating Vouchers for students who participate in reading competitions.

The next option that received two votes was the UHSH banner and information table in the main corridor during high school registration. There were three other options

that only received one vote each. Those were UHSH registration information printed on the county recreation center’s flyer, advertisements placed on the side of UTA public transit vehicles including buses and TRAX, and introducing an “Introduction to Hockey” day at the local Boys and Girls Clubs of America. The only option that did not receive any votes was to have a hockey puck giveaway at the Grizzlies games with the UHSH registration information printed on them.

Three new options were suggested by the trustees – 1) Offer vouchers for free hockey lessons to 5 th -8th grade students, 2) Advertise for travel hockey at all ages and 3) Target middle school (assemblies, handouts, invite them to team introduction skate event, etc.), shown below in Figure 18.

Figure 18 ---UHSH Coaches/Trustees Survey Mark the top three approaches that you think are the most effective ways to advertise and promote high school hockey

Drive enrollment of travel hockey at all ages

Vouchers for 5-8 grade students to Others have lessons (3)

Target middle school (assemblys, handouts, invite them to team n = 11 introduction skate event, etc.)

Based on the data gathered from this survey, the top three advertisement options, were 1) “Get your kids in hockey” handouts for elementary school students; 2) Promotional or advertisement giveaways to students; and 3) (tied) Registration banners placed in strategic neighborhood intersections, and greater social media involvement.

The results corroborated two of the four solutions that were rank-ordered by the Team– social media and free hockey passports. However, enough votes were given to the other solutions by the survey participants, along with additional feedback and suggestions (discussed further in the Recommendations section), that six of the Team-

derived solutions were restored to the solution matrix for a total of ten solutions to the root cause. Only one solution (hockey puck advertising) didn’t receive any votes in the survey. Results are listed below in Table 5:

Table 5. Solution Selection Matrix Results # of Will Cost to Survey Time to Does Data Sponsor Solution Implement Votes Implement Support? Buy In? 2 weeks prior to "Get your kid in hockey" handout to hockey elementary classrooms Low 7 registration High Yes SWAG giveaways Medium 5 1 month Medium-High Yes 1 month prior to Medium- hockey Neighborhood intersection banners High 4 registration Medium-High Yes Facebook/Twitter Low 3 Immediate Medium Yes Medium- Hockey passport for 9 and 10 year olds High 3 3-6 months Medium Yes Give out vouchers for ice skating for reading competition Medium 3 1-3 months Medium Yes 1 month prior to Information table on first week of hockey school with banner Medium 2 registration Medium Yes Get hockey added to county recreation center flyers Low 1 1-2 months Low Maybe UTA bus or TRAX advertisements Low 1 1-3 months Low Maybe Boys and Girls Club introduction to hockey day Medium 1 3-4 months Low Maybe

Select Solution All ten of these solutions have one theme in common – media presence. It is clear that more advertising and media awareness is needed to raise awareness of UHSH and hockey in general throughout Utah to increase membership in UHSH.

Postgame Show

Recommendations

RECOMMENDATIONS

Primary Solution

The primary solution that Team Power Point proposes as a solution to the four root causes identified earlier for the desired condition of increasing the number of total registered UHSH members by a minimum of 10% by the end of the 2013-2014 Utah high school hockey season is to increase the amount of advertising to help the general public and target audience, and to increase social awareness of UHSH as an organization by the following ten recommendations:

1. Greater use of electronic social media such as Facebook, Twitter, etc. 2. Creation and usage of neighborhood banners to be located at key intersections or gathering points within neighborhoods. 3. Creation and implementation of a “Hockey Passport” program for 9- and 10- year-olds to cultivate greater interest in hockey and their continued participation in UHSH-sponsored programs. 4. Provision of an informational table and banner during the first week of school at area high schools. 5. Creation and delivery of a “Get Your Kid In Hockey” handout to be distributed during the two weeks prior to hockey registration. 6. Arrange for hockey to be added to the recreation flyers that are presently produced by various cities and counties along the Wasatch Front. 7. Arrange for advertising on Utah Transit Authority buses, TRAX, and/or FrontRunner trains to increase awareness of UHSH-sponsored programs 8. Create promotional give-away “swag” items such as pencils, water bottles, or other similar items to increase awareness of UHSH-sponsored programs. 9. Sponsor an “Introduction To Hockey” day with local Boys and Girls Clubs. 10. Create a reading competition program in elementary schools that will provide vouchers to hockey games or admission to hockey rinks.

Benefits of Sports

The benefits of participating in organized sports for the physical, mental, and emotional development of children are well-documented and well known to most members of our society. Sports are truly a valuable endeavor because the benefits they bring children are priceless. Children who participate in sports are less likely to be absent from school and grow up to be more community- and civic-minded adults. Student athletes get in less trouble and tend to be more successful in the workplace later in life. Listed below are just a few of the specific traits in which student athletes build character:

Discipline . There is a physical code of conduct student athletes have to adhere by to remain competitive. They have to avoid drinking, smoking and illegal drugs. They have to eat healthy and exercise regularly, which leads to the same discipline later in life. Successful self-discipline also is an integral part of effective leadership. Teamwork . Sports are a social game. You learn to step up when needed and how to get along with others, and make the best of your strengths and those of others while minimizing weaknesses. Problem solving is also an important skill learned when participating as part of a successful team. Respect . Children know the word “respect” the moment they are immersed with sports. They will learn how to accept suggestions from their coach and other teammates. All sports will instill the value of respectfulness and the importance of communication and taking responsibility for one’s own actions (and mistakes). Sportsmanship . “You win some – you lose some”. Competition teaches kids how to be strong even in defeat, how to be humble, to be able to accept failures and mistakes and how not to repeat them. It also builds confidence, self-respect, and helps develop and strengthen self-esteem, which is essential to success in life. Preparation . Participation in organized sports provides the training and practice to improve skills and endurance. Time management becomes an essential skill, especially in maintaining focus on school studies, and will continue to be useful throughout life.

Determination . Participation in organized sports will greatly improve the perseverance of the athlete, and lead to greater determination in whatever he or she takes on throughout life. Accomplishment will also lead to personal pride and develop a strong work ethic and a willingness to take on responsibility. Competitiveness . A balanced approach between competition and humility will enable an athlete to show grace under pressure and the ability to accept defeat when losing to a better team or player. The willingness to give an all-out effort is a good indication of a truly competitive nature. Physical-Mental-Emotional Health . Youth sports enhance the overall physical health of children as they encourage them to work their body muscles. Regular practices and games build stronger muscles and bones. In addition, youth sports also provide a good method of managing weight and preventing obesity in children, and provide healthy mental and emotional outlets for friendship, adventure, exhilaration, thrills, laughter, and escape through stress relief.

Boys, Girls Club Information Table/ Intro Hockey Banner First Week

SWAG Giveaways 9 & 10 year-olds Hockey Get Hockey added to Passports County Recreation Flyers

“Get your Kid in Hockey” Handout Social Media (i.e., Facebook/Twitter)

Give out Vouchers UTA Bus/ for Reading TRAX/Train Competition

Appendix Supporting Documentation

APPENDIX – Item A – GPAS Tables for Root Cause and Solution Appendix Table 1 - GENERATE POTENTIAL ROOT CAUSES

# Brainstorming Ideas - Root Causes Combination/Clarification of Ideas a Lack of advertising b People think it costs too much c Misconception of injuries to do with the game d,t combined - "HS age students don't know when/how to d High school age students don’t know when to register register" e Competing with other sports f Marketing ideas from the past have not been implemented g Lack of ice skating rinks h Lack of updated advertising (social media) a,h,nn combined - "Lack of advertising and social media" i Time commitment is too great j Lack of school support k Needs more parent involvement l Kids don't know how to play hockey m Violent game n Transportation issues o Don't know how to ice skate m,p,mm combined - "Perceived lack of sportsmanship or p Perceived lack of sportsmanship or fighting fighting" q Kids are afraid to play r Practices are too early in the morning s Not popular enough among their peers s,z combined - "Not popular enough among peers" t They don't know how to register u It is not well known v No practice on Sundays cram into 6 days per week w Local semi-professional team is not very good x Students only think about it when the Olympics are around y Lack of scholarships in hockey z They don't have any other friends that play hockey aa Very late night schedules are required bb Not in good standing at school cc Perceived lack of ethnic diversity dd Lack of role models ee,ff combined - "Parents don’t want to drive kid to ee Parents don't want to drive kid to practice and games practice and games" ff Long distance travel is required gg School budget issues hh They think they have to try out Not a big enough association or amount of teams to have ii good competition jj Not included on recreation center sports forms j,kk combined - "Administration in high school not kk Administration in high schools not supportive supportive" ll Misconception of the sport as a whole mm Broken bones and teeth nn Lack of social media involvement oo Lack of support from county administration pp Not included in middle school PE classes qq Equipment and rink time are expensive rr Irregular schedule

Appendix Table 2 – ROOT CAUSE MULTIVOTING RESULTS

Item # Multivote MV#1 MV#2 MV#3 a,h,nn Lack of advertising and social media 8 8 8 b People think it costs too much 5 1 6 c Misconception of injuries to do with the game 6 5 4 d,t HS age students don't know when/how to register 5 2 e Competing with other sports 8 7 3 f Marketing ideas from the past have not been implemented 4 0 g Lack of ice skating rinks 3 4 1 i Time commitment is too great 4 3 1 j,kk Administration in high school not supportive 8 6 6 k Needs more parent involvement 0 l Kids don't know how to play hockey 3 3 1 m,p,mm Perceived lack of sportsmanship or fighting 8 6 2 n Transportation issues 5 1 o Don't know how to ice skate 0 q Kids are afraid to play 0 r Practices are too early in the morning 2 0 s,z Not popular enough among their peers 7 7 5 u It is not well known 2 3 1 v No practice on Sundays cram into 6 days per week 1 0 w Local semi-professional team is not very good 6 2 x Students only think about it when the Olympics are around 0 y Lack of scholarships in hockey 4 3 1 aa Very late night schedules are required 6 0 bb Not in good standing at school 1 1 cc Perceived lack of ethnic diversity 2 1 dd Lack of role models 6 3 1 ee,ff Parents don't want to drive kid to practice and games 6 3 4 gg School budget issues 0 hh They think they have to try out 0 ii Not a big enough association or amount of teams to have good competition 0 jj Not included on recreation center sports forms 8 6 4 ll Misconception of the sport as a whole 1 1 oo Lack of support from county administration 7 5 6 pp Not included in middle school PE classes 1 2 qq Equipment and rink time are expensive 8 8 3 rr Irregular schedule 8 7 8

Appendix Table 3 – ROOT CAUSE RANK ORDER RESULTS

Item # Rank Order 1 2 3 4 5 6 7 8 Total a,h,nn Lack of advertising and social media 1 1 1 1 1 1 1 1 8 b People think it costs too much 2 7 6 8 7 7 2 10 49 c Misconception of injuries to do with the game 3 8 5 7 4 2 10 7 46 j,kk Administration in high school not supportive 9 2 2 10 2 5 6 5 41 m,p,mm Perceived lack of sportsmanship or fighting 7 9 10 6 5 10 9 6 62 s,z Not popular enough among their peers 8 6 3 2 6 3 5 8 41 Jj Not included on recreation center sports forms 6 4 7 5 10 9 8 9 58 Oo Lack of support from county administration 10 3 4 4 9 6 7 4 47 Qq Equipment and rink time are expensive 5 5 8 3 8 4 4 3 40 Rr Irregular schedule 4 10 9 9 3 8 3 2 48

Appendix Table 4 - GENERATE POTENTIAL SOLUTIONS

Brainstorming Ideas – Solutions Clarification/Elimination a Put flyers all over the school b Facebook c Radio d Television spot Eliminated due to high cost e Billboard advertising f Neighborhood intersection banners g Sponsorships h Handouts at other sports games i Hockey passport for 9 and 10 year olds j Information table on first week of school k Twitter l Hockey player visit on career day m Hockey puck advertising at Griz games for UHSH registration n Mass texting o Robocalls Eliminated due to database cost and difficulty p Pen, pencil advertisements q "Get your kid in hockey" handout to elementary classrooms r Put flyers up at local fast food and grocery stores Eliminated due to logistical difficulties s Mailer Eliminated due to high cost t Sign up for hockey on receipts issued by school u Mass email Eliminated due to database cost and difficulty v Refrigerator magnets w License plate frames x Flyers for reduced price equipment at high schools y Announcements over the school intercom z Get hockey added to county recreation center flyers aa Hockey puck erasers for elementary schools bb Hockey mascot cc UHSH Griz promotion night dd Hockey stick pencils ee UTA bus or TRAX advertisements ff Free ice skating for kids under 12 gg Include advertising in city newsletters hh Academic contest and award box seats at Griz game ii Banner advertising registration times at school jj Sign up friend new to hockey for free kk Swag giveaways ll Promotional half-off for new player registration Coloring picture contest for elementary school kids to win Griz mm tickets nn Coloring book as part of a promotion at elementary school Drawing for new hockey county memberships for middle school oo kids pp Boys and Girls Club introduction to hockey day qq Beginners hockey camp at ice rink rr Find a hero and promote the hell out of him ss Give out vouchers for hockey puck or stick for reading tt Provide hockey motivational speakers uu Samantha Gordon girl video for hockey vv Give out vouchers for ice skating for reading competition ww Dress like a hockey player day at school xx Free Griz tickets to UHSH players

Appendix Table 5 - SOLUTION MULTIVOTING RESULTS

Multivote MV#1 MV#2 MV#3 a Put flyers all over the school 5 1 b Facebook/Twitter 9 9 8 c Radio 2 0 e Billboard advertising 5 2 f Neighborhood intersection banners 8 8 6 g Sponsorships 2 0 h Handouts at other sports games 4 4 0 i Hockey passport for 9 and 10 year olds 6 6 6 j Information table on first week of school with banner 9 9 7 k Twitter - combined with b - "Facebook/Twitter" 7 6 4 l Hockey player visit on career day 6 4 0 m Hockey puck advertising at Griz games for UHSH registration 8 6 4 n Mass texting 1 p Pen, pencil advertisements 5 2 q "Get your kid in hockey" handout to elementary classrooms 4 5 4 t Sign up for hockey on receipts issued by school 5 3 0 v Refrigerator magnets 5 2 w License plate frames 1 x Flyers for reduced price equipment at high schools 4 8 8 y Announcements over the school intercom 6 5 2 z Get hockey added to county recreation center flyers 9 9 8 aa Hockey puck erasers for elementary schools 2 0 bb Hockey mascot 3 1 cc UHSH Griz promotion night 7 5 3 dd Hockey stick pencils 2 0 ee UTA bus or TRAX advertisements 6 6 3 ff Free ice skating for kids under 12 2 1 gg Include advertising in city newsletters 4 0 hh Academic contest and award box seats at Griz game 9 9 1 ii Banner advertising times at school reg - combined with k 9 9 7 jj Sign up friend new to hockey for free 6 3 0 kk Swag giveaways 5 6 5 ll Promotional half-off for new player registration 8 6 3 mm Coloring picture contest for elementary school kids to win Griz tickets 5 5 1 nn Coloring book as part of a promotion at elementary school 2 0 oo Drawing for new hockey county memberships for middle school kids 2 0 pp Boys and Girls Club introduction to hockey day 8 8 5 qq Beginners hockey camp at ice rink 3 2 rr Find a hero and promote the hell out of him 8 7 1 ss Give out vouchers for hockey puck or stick for reading 1 tt Provide hockey motivational speakers 2 1 uu Samantha Gordon girl video for hockey 6 7 3 vv Give out vouchers for ice skating for reading competition 8 8 3 ww Dress like a hockey player day at school 4 2 xx Free Griz tickets to UHSH players 3 4 1

Appendix Table 6 – SOLUTION RANK ORDER RESULTS

Rank Order 1 2 3 4 5 6 7 8 9 Total b Facebook/Twitter 4 3 6 1 2 1 5 3 4 29 f Neighborhood intersection banners 5 5 8 7 8 5 3 2 7 50 i Hockey passport for 9 and 10 year olds 1 1 1 6 1 6 10 1 1 28 j Information table on first week of school with banner 7 7 7 5 3 2 1 4 3 39 m Hockey puck advertising at Griz games for UHSH registration 10 6 9 11 11 10 11 10 10 88 q "Get your kid in hockey" handout to elementary classrooms 6 9 10 4 7 4 2 5 8 55 z Get hockey added to county recreation center flyers 9 4 4 3 6 7 8 6 5 52 ee UTA bus or TRAX advertisements 3 11 3 9 10 11 9 11 11 78 kk Swag giveaways 11 10 11 8 9 3 7 8 9 76 pp Boys and Girls Club introduction to hockey day 8 2 2 2 5 8 6 9 2 44 vv Give out vouchers for ice skating for reading competition 2 8 5 10 4 9 4 7 6 55

APPENDIX – Item B - Team Roles and Ground Rules Team Meeting Assignments During the first individual team meeting on January 10, 2013, the Team individual team member roles were assigned on a rotating basis as detailed in the table below:

Role 1/17/2013 1/24/2013 1/31/2013 2/7/2013 2/14/2013 2/21/2013 2/28/2013 3/7/2013 Team Leader Gary Chelsey Nathan Andrea Candice Daniel Richard Bret Facilitator Chelsey Nathan Andrea Candice Daniel Richard Bret Becky Minute taker Nathan Andrea Candice Daniel Richard Bret Becky Chelsey Recorder Andrea Candice Daniel Richard Bret Becky Chelsey Nathan Timekeeper Daniel Richard Richard Bret Becky Gary Nathan Gary Member Becky Bret Bret Becky Gary Chelsey Gary Andrea Member Bret Becky Becky Gary Chelsey Nathan Andrea Candice Member Candice Gary Gary Chelsey Nathan Andrea Candice Daniel Member Richard Daniel Chelsey Nathan Andrea Candice Daniel Richard

Ground Rules (also created during initial January 10 team meeting) 1) Team members cannot miss more than one day. If a second day is missed, they must buy lunch for all the other team members. A third day results in expulsion from the group. 2) All cell phones must be placed in “silent” or “vibrate” mode. Take calls only on breaks or lunchtime unless it is an emergency. 3) There will be a break of up to 10 minutes each hour during the day for bathroom breaks, emails, phone calls, etc. 4) Meeting times will be each Thursday beginning at 8:30 am and lasting generally until 3:00 pm. Team members that need to leave can go at that time; other team members can remain longer if deemed necessary. Meeting places will be one of the smaller conference rooms at DNR depending on availability each week. 5) All decisions will be made by consensus – “a consensus-driven environment”. 6) Be respectful but be direct. 7) Stay focused. 8) Come prepared to each meeting. 9) No side conversations. 10) Follow the agenda. 11) Respond and/or acknowledge emails timely (within 24 hours of receipt). 12) Be sure to email the other team members in advance if you know you will be absent.

APPENDIX – Item C – Team Meeting Minutes – January 10 – March 21, 2013 CPM Class 3 – Winter Semester 2013 – Team C Team Meeting #1 – Thursday, January 10, 2013 Department of Natural Resources Building – Room #1060

Present: Chelsey Burns - Facilitator Andrea Campbell Nathan Croft – Team Leader Bret Dixon Richard Grange Candice Haseryager - Recorder Daniel Herbert-Voss – Minute Taker Gary Kobzeff - Timekeeper Becky McBride

Agenda: Introductions and sign up on group contact sheet Create ground rules Create six-week project matrix Discuss alternative days other than Thursdays (if needed)

Project: Utah High School Hockey League – how to increase the popularity and growth of hockey in Utah

Minutes: A. Introduction: All team members introduced themselves by giving their names and the agencies they work for

B. Ground Rules: 1) Team members cannot miss more than one day. If a second day is missed, they must buy lunch for all the other team members. A third day results in expulsion from the group. 2) All cell phones must be placed in “silent” or “vibrate” mode. Take calls only on breaks or lunchtime unless it is an emergency. 3) There will be a break of up to 10 minutes each hour during the day for bathroom breaks, emails, phone calls, etc. 4) Meeting times will be each Thursday beginning at 8:30 am and lasting generally until 3:00 pm. Team members that need to leave can go at that time; other team members can remain longer if deemed necessary. Meeting places will be one of the smaller conference rooms at DNR depending on availability each week. 5) All decisions will be made by consensus – “a consensus-driven environment”. 6) Be respectful but be direct. 7) Stay focused. 8) Come prepared to each meeting. 9) No side conversations.

10) Follow the agenda. 11) Respond and/or acknowledge emails timely (within 24 hours of receipt). 12) Be sure to email the other team members in advance if you know you will be absent.

C. Six-week project matrix assigning team roles:

Role 1/17/2013 1/24/2013 1/31/2013 2/7/2013 2/14/2013 2/21/2013 Team Leader Gary Chelsey Nathan Andrea Candice Daniel Facilitator Chelsey Nathan Andrea Candice Daniel Richard Minute taker Nathan Andrea Candice Daniel Richard Bret Recorder Andrea Candice Daniel Richard Bret Becky Timekeeper Daniel Richard Richard Bret Becky Gary Member Becky Bret Bret Becky Gary Chelsey Member Bret Becky Becky Gary Chelsey Nathan Member Candice Gary Gary Chelsey Nathan Andrea Member Richard *Daniel Chelsey Nathan Andrea Candice *Daniel will be unable to attend on January 24 due to quarterly OWHLF Board Meeting

D. Other Items: • Team will aim to be completed with project by March 21 • Extra days, if necessary, will be scheduled for Wednesday, March 13 and Tuesday, March 19.

Action Items: Gary – will contact Christine Mayne by phone or email to schedule a meeting with her for next Thursday, January 17. Daniel – will send out a list of the team member contact information by email to all team members Gary – team leader for January 17 meeting – will create agenda Chelsey – will send extra days scheduled to all team members via Google Calendar All team members – bring at least one idea for a team name to the next meeting

Team Power Play - Team Meeting #2 – Thursday, January 17, 2013 Department of Natural Resources Building – Room #314 08:30 Start of Minutes and initial set up time. Roll Present- Daniel, Richard, Andrea, Nathan, Bret, Candice, Becky, Gary, Chelsey (08:53). Bret brought up that we need to figure out how to do the survey. Richard said that we will be meeting with our sponsor at 11:00 and she should be able to give us good wording. 08:45 Start of meeting. Gary brought up that we should be able to get a lot of the questions answered by our sponsor when she comes at 11:00. We are going to start going through the timeline. Team names- Grow the Game, Team Hockey, Mother Pucker, Team Puck, Shut the puck up, Gloves off, Face Mask Forum, High Stick, Hat Trick, The Mighty Pucks or Ducks, Ice Checkers, The great Zamboni, Unsportsmanlike conduct, Slasher, Improper starting line-up, too many men on the ice, checking from behind, butt ending. After 2 rounds of voting the team name of Power Play was selected. 09:11- Questions for our sponsor. 1. What data do they have available for the state (past data) (participation loss over the years, is it just a feeling). 2. What facilities do they have available (Candace looked up info on internet that showed 16 Ice rinks). 3. What are they currently doing or have done to increase participation. 4. Age groups or main demographic. 5. All of the questions from the first section of our project plan. 6. Is there a certain age where kids stop playing. 7. Support for goals? 8. How are they currently advertising to the different age groups. 9. What defines a successful hockey association to them? 10. Monetary cost good and bad for playing sports. 11. What standards are there for hockey (gpa, other qualifications…). 12. What age group do they usually peak. 13. Subsidies for low income families of kids who want to play? 14. What support do you get from national organizations? 15. Are injuries a deterrent? 16. What sponsors do you have? What kind of revenue do you get? High schools? Parents pay all? Outside organizations? 17. Do you charge for people to get into the games? 18. Are there out of state teams that we compete against, or is it an in state program only? 19. Who does our sponsor think we should target for the survey?

09:56- Discussion on what kind of questions we want to ask for our survey. Chelsey’s work has a survey monkey account and so does CPM. Who are we going to target for our survey (Athletic director, students, all around the state, or just on the Wasatch front where the main hockey rinks are)? We should get a schedule from the hockey rinks and talk to some of the people who are actually there playing. We can take some surveys with us to see if people there are willing to fill them out. We talked about having different survey’s for different people. We can do some research on facebook pages having to do with hockey and maybe a place where we could do a survey. 10:07 hours- The group is going to start working on the timeline. We need to have the project plan done by next week (mostly done today and assignments given). By end of day 3 we need to make sure we have the project plan done, most of the survey questions and survey sent soon after, Root Cause done, generate and prioritize. Sponsors- Ron Jorgensen- Trustee for Davis County Independent Hockey Club, Peter Bratsos- Utah High School Hockey President, Christine Mayne- UHSH North Vice President. Lunch at Lofte’s today after meeting with sponsors. Candace is going to put together our final document for the group. We are going to make 4 paper copy of the project and the rest we will send a CD or and email. Utah Hockey has been around since 1979 and at one time 46 teams in the league. Not supported by the Utah athletic activities association. 24 teams currently. During Olympics membership went up. Here in Utah it’s a Club Sport. When NHL goes on strike membership goes down. Membership and registration also depends on the economy. 500 to 1000 dollars for gear and membership. We also have to rent ICE 167/hour normally. Competition lately is Soccer and Lacrosse. Registration has been declining except last few years. 560 players and 100 coaches right now. Numbers for the upcoming few years appear to be good. Organization structure follows under the USA Hockey which is a subsidiary of the Olympics and they also provide a lot of data for us. USA Hockey located in Colorado Springs. Data by them shows key is getting kids involved early on and progressing through the different age groups. Goal is to grow Hockey through retention and reaching out to kids outside of the current community and get new people involved. Salt Lake County Youth Rec League- Outlying areas which then feed into the Salt Lake area as they get older. We struggle to get press coverage and media coverage. We had National Championship games recently. We are very financially stable and will support our advertising and education efforts. We are looking for new ideas. 2 nd Tuesday of every month is when the meetings are. Grow the game has been focused on reduction in cost. We have used some of the money from the tournament to reduce fees. About 500 to 600 Dollars per season for person, plus money for gear, and have to provide

transportation. Non-Profit organization and volunteer. There are a few people get paid but mostly all volunteers. Information Web Sites:

• Utah Highschool Hockey.com (their website) New website probably in April with links. • Utah-Hockey-org. • USAhocky.org Junior Teams are 20 and under players (next level after high school). Players that are hoping to get picked up by a college. Utah State has a good college team. Revenue is through dues, sponsorships, tournaments, fund raisers. Advertising methods currently used are website and grass roots word of mouth. A few stories by the papers. Life Lessons learned, keeping busy and committing to do this. Eligibility depends on the different clubs depending on grades and other requirements. Survey from High school administrators, County administrators, who make decisions on who gets the ice or not. Goal is to increase the number of people involved and in our league. Some ideas and initiatives to try and do. They are looking for some fresh ideas. To increase the number of clubs. Break for lunch between 12:45 and 13:45 hours. We need to define as much as we can in our project plan. We need to figure out a mission statement. Propose a number for increasing registration by a percentage. We have decided to try and get 10% by the end of 2014 registration year. Candace wanted to know if we should look at the county leagues. The total amount is 560 registered high-school players. The gap is 56 members. The pain-

• Lack of youth participation in the sport of hockey in the high school. • Lack of sponsorship by organizations. • Lack of high-school and county administration buy in. Team Mission-

• To identify a Root Cause in lack of new membership in Utah High School Hockey and find a solution that can be implemented by 2013-2014 registration.

Team Authority is the UHSH. Our contact at UHSH will provide us the national and local data we need. Everything else should be public data. Project Scope- In Scope- • Middle school age and high school age children. • High School Admin • County Admin • Radio ads • Social Media • Talk to local Grizzlies team to see if there is more that they can do. Out of Scope-

• Building of new facilities • Targeting College admin to sponsor teams • Out of state organizations Risk-

• Loss of facilities due to budget cuts (Low) • Reduction in number of volunteers (medium) • Reduction in support by the high school and county admin. Deliverables-

• Project Plan • Minutes • Book • Presentation

Andrea is going to send an email to our stakeholders with any follow-up questions we have by Tuesday.

Candace is putting together the template.

15:00 End of meeting.

Team Power Play - Team Meeting #3 – Thursday, January 24, 2013 Department of Natural Resources Building – Room #314

Jill Carter (Political Science and admin) discussing surveying U of U testing Center- (801) 581-8733 Erin Litvack - director of community services for salt lake county Survey - who are we surveying (High school administration, county level admin, non hockey community, high school High School to target: East (PE teacher - Chuck Merrill (basketball) cell (801) 680-0823) Bingham (Coach Andee Bouwhuis (swim)- call Bingham High School right hand lady Chris Winn CPM student) Alta (Pete Bratsos?) Survey Utah State workers

Generate Rootcause (Nathan reviewed process and guidelines): a. (h. & nn.) lack of advertising and social media - 8, b. people think it cost to much - 5, c. (mm.) misconception of injuries to do with the game - 6 d.(t.) high school age students don’t know when t and how to register 5, e. competing with other sports 8, f. marketing ideas from the past have not be implemented 4, g. lack of ice skating rinks 3, h. lack of updated advertising (social media) i. time commitment is to great 4, j. lack of school support k. needs more parent involvement l. kids don’t know how to play hockey 3, m. violent game n. transportation issue 5, o. don’t know how to ice skate p. (m.) perceived lack of sportsmanship or fighting 8 q. kids are afraid to play r. practices are too early in the morning 2, s. (z.)not popular enough among their peers 7, t. they don’t know how to register u. it is not well known 2, v. no practice on Sundays cram into 6 day week 1, w. local semi professional team is not very good 6, x. students only think about it when the olympics are around y. lack of scholarships in hockey 6, z. they don’t have any other friends that play aa. very late night schedule are required 6, bb. not in good standing at school 1, cc. perceived lack of ethnic diversity 2, bb. lack of role models 6,

ee. (ff.) parents don’t want to drive kid to practice and games 6, ff. long distance travel is required gg. school budget issue hh. they think they have to try out ii. not a big enough association or amount of teams to have good competition jj. not include in on rec center sports forms 8, kk. (j.) administration in high school is not supportive 8, ll. misconception of the sport as a whole 1, mm.broken bones and teeth nn. lack of social media involvement oo. lack of support from county administration 7, pp. not include in pe in middle school 1,

Root causes Lack of advertising and social media

Equipment and rink time are expensive

Not popular enough among their peers

Administration in high school is not supportive

Possible Survey Questions: High school Survey Do you play hockey? Do you have friends that play hockey? Would you play if you had a friend that played hockey? Does your school have a hockey team? Does your school advertise for hockey? How are hockey games announced ? (multiple choice)

Admin High school Do you have a hockey team at your school? What support does the school provide ? Why isn’t there a hockey team? Is there room in the budget for a high school hockey team? Are you authorized to make the decision what sports are support ed by the school? Would you consider supporting hockey? If no, why not? Do you advertise hockey?

Team Power Play - Team Meeting #4 – Thursday, January 31, 2013 Department of Natural Resources Building – Room #314

Agenda 01-31-2013 Team Power Play

0830-0845 Team Preparations

0845-1130 Survey questions finalized

1130-1230 Lunch

1230-0300 Contact Local High School Administrations and conduct survey.

0300 End of day.

Selection of high schools - possibly two (one who participates, one who does not) Focus on HS administration members rather than students

Charsti “Chuck” Merrill - East High School - cell (801) 680-0823 Joann Orr - administrator over PE at East HS Survey two PE classes - one boys, one girls

Narrative for State Employee Survey Email:

Thank you for taking five minutes of your time to complete this survey, which will help us provide better awareness of high school hockey programs in Utah. Below is a URL link that will take you directly to the survey. http://www.surveymonkey.com/s/K75VRDV

State Employee Questions : 1.Do you have children in high school. Are your children involved in high school sports? Does your child play hockey? Does the high school your children attend have a high school hockey team? If your child’s high school did have a hockey team would you support them playing? If you would not allow your child to play high school hockey what are your concerns?

(If the employee we question does not have a child in high school or soon to be I’m not sure what further information we can gain that will help promote UHSH.) By Gary Kobzeff 1. Do you know who Utah's semi-pro hockey team is? 2. Do you enjoy watching any level of hockey games? 3. Do you have anyone in your family, high school age, that plays

hockey? Or do any of your family members friends play hockey? 4. Does Your local community advertise hockey, or your local recreation center advertise hockey? 5. Does your local high school have a hockey team? 6. Did you know that the hockey program in Utah depends highly on volunteers? 7. do you, or would you, support hockey if it were available in your community?

1. Do you have kids / grandchildren in high school? (yes, no) 1a. If so, are you aware if they have a hockey program at their high school? (yes, no, don't know) - If so, how is the program advertised/promoted at the high school? (banner, flier, school newsletter, community newsletter, others ______) 1b. Are any of your kids / grandchildren enrolled into the high school hockey program? (yes, no, don't know) - if so, how did you learn about the high school hockey program? (banner, flier, school newsletter, community newsletter, friend, others ______)

2. Do you see advertisement promoting high school hockey in your local neighbor? (yes, no, don't know) - If so, how are these advertisement made (banners, fliers, school newsletter, community newsletters, others ______)

3. Are you in favor in having a high school hockey program at your local high school? (yes, no, don't know)

4. Have you been to a high school hockey game? (yes, no) 4a. If yes, How many times within the last year (1, 2-5, 6-10, over 10)

5. How do you perceive hockey as a sport? (I'm not sure what to include as multiple choice answers)

6. Please rank the following high school sports as your choice of sport for your kids/ grandchildren in high school with 1 = first choice, 2 = second choice, 3 = third choice, etc. Baseball, Football, Lacrosse

Team Power Play - Team Meeting #5 – Thursday, February 7, 2013 Department of Natural Resources Building – Room #1040

Location: Dept of Natural Resources, Room 1040 (originally scheduled for 2010)

Present: Candice Hasenyager (facilitator) Becky McBride Andrea Campbell (team leader) Richard Grange (recorder) Bret Dixon (timekeeper) Gary Kobzeff Chelsey Burns Daniel Herbert-Voss (minute taker) Nathan Croft

Agenda: 8:30 - 10:00 am Working Breakfast/Discuss Updates 10:00 - 11:30 am Conduct Research - Obtain Project Data 11:30 am - 12:30 pm Lunch 12:30 - 3:00 pm Conduct Research - Obtain Project Data 3:00 pm Adjourn

Discussion: Team members first met at the Blue Plate Diner in Salt Lake City to discuss updates on the project. Due to inability to obtain EHS administrative and/or SLC School district permission, group was unable to go to East High School to conduct survey. Discussed other options such as altering the state employee survey, using other youth groups, etc.

Went to DNR to discuss other options and work on project documents using the overhead projector - moved to Room 1040 since Room 2010 was previously occupied.

Discussed continuation of high school student survey - originally voted not to continue survey but Richard contacted Mike “Zog” Gansauge, PE teacher by phone and email at Alta High School to arrange permission to survey students there next week.

Revised the HS student survey question #4 to focus on why they don’t play hockey. Altered question #4 and changed it to #11 on state employee survey to “ Have you ever registered your child or grandchild for a sport because their peers were playing it? ” Revised narrative for the state employee survey email - added identification of the CPM program and our project purpose: “ The following link will take you to a survey to help gather data for a Certified Public Manager Course 3 project. This survey will take less than two minutes and will help us provide better awareness of high school hockey programs in Utah. Your input is greatly appreciated.”

Chelsey prepared the state employee email message with the subject heading “Got Hockey?” - sent it to Candice, Andrea, Daniel, Nathan, Gary, Bret, Nathan and Richard

to forward to people within their respective state agencies/divisions. Results of the surveys will be tabulated and reviewed at the next meeting.

Began putting together a rough draft of the PowerPoint presentation incorporating portions of the project plan, graphs created, and other information.

Daniel took the project plan and created a PDF document, which all group members will sign electronically. Jill Carter visited group and suggested using other groups such as the Boys/Girls Club, JCC. Boy Scouts, etc - will have each team member survey five youth. Nathan discussed the KMA club and possible entry into it.

SurveyMonkey survey results - state employee with 210 responses; administrative with 14 responses tabulated as of 3:00 pm at end of meeting.

Discussed graphs to show survey results from all three surveys (admin, HS students, state employees): Root causes - 5 listed in re-rank and vote from January 31 Lack of advertising and social media Equipment and rink time are expensive Not popular enough among their peers HS administration not supportive Lack of support from county administration

Andrea sent an email to Pete to get a breakdown of hockey-equipment costs, registration fees, etc. All group members researched internet and made phone calls to find comparisons of cost for sports equipment, use of facilities per hour, etc. Sports costs compared - hockey, basketball, football, baseball

Action Items: All Group Members, Jill Carter - To survey five high-school age students using social media, in-person interviews, or other means - complete by next meeting Richard - will contact Mike “Zog” Gansuage at Alta HS and arrange details and times to complete student interviews next Thursday morning Richard - will make sufficient copies of high school survey for next week Andrea, Nathan, Richard - will complete Alta HS survey next week Daniel - will send PDF copy of project plan to all group members for signature

Next Team Meeting: Thursday, February 14, 2013 - all teams and members meet at DNR Room #1040 for brief class group meeting at 8:30 am. Following class group meeting, Team Power Play will meet in DNR Room #314.

Team Power Play - Team Meeting #6 – Thursday, February 14, 2013 Department of Natural Resources Building – Room #1060, #314

Location: Dept. of Natural Resources, Room 1060 and Room 314

Present: Candice Hasenyager (team leader) Daniel Herbert-Voss (facilitator) Richard Grange (minute taker) Bret Dixon (recorder) Becky McBride (timekeeper) Gary Kobzeff (member) Chelsey Burns (member) Nathan Croft (member) Andrea Campbell (member)

Agenda: 08:30 - 10:30 am Book Organization by Jill Carter (Room 1060) 10:30 - 11:00 am Discuss data collection for the high school student survey (Room 314) 11:00 - 11:30 am Make a plan for the figures to be created for the root cause 11:30 – 12:30 pm Lunch 12:30 - 02:00 pm Break into groups and develop figures 02:00 – 03:00 pm Develop selection matrix to determine root cause 03:00 pm End of day

Discussion: As of to-date, the following are the number of surveys gathered: • Monkey Survey -558 • County and H.S. Admin Survey -15 • High School Student Survey -41

The group decided to shoot for the Tuesday March 12 presentation date to the charterer. The presentation to the other CPM groups would then need to be scheduled for Thursday March 7 th .

Extra meeting days will be required to meet this schedule. Group decided on the following dates: • Tuesday February 26 th • Tuesday March 5 th • NOTE: Daniel and Andrea will need to clear these days with their supervisor. Possible favor ideas to give out at the presentation:

• Hockey pucks

Book organization ideas: • Pre-game • 3 Periods

The group decided to work during lunch to help try and get things done.

Due to the lack of county admin survey results, the group decided to combine the county admin with the high school admin and make it one category.

The team broke up into groups to tabulate, graph and summarize different root causes.

Based on the data collected to-date, a Root Cause Selection Matrix was developed. Hard Criteria Used: • Is it a Root Cause or symptom? • What percent of the problem can be attributed to the Root Cause? • Does the data support the Root Cause?

Four main Root Causes were identified: • Lack of advertising and social media (R.C., 50%, High) • Equipment and rink cost (R.C., 10%, Low) • Not popular enough amount of peers (R.C., 40%, Medium) • Lack of support from county and high school Admin. (Symptom)

The “Selection Matrix” pointed that the major Root Cause for lack of new high school hockey membership enrollment was the “Lack of advertisement and social media.”

The group then went into the Solution phase of the team problem solving process to determine: – How to solve for the lack of advertisement.

The GPAS process was used to select potential Solutions. The brainstorming technique was utilized to generate a large number of creative ideas. • Put flier all over the school • Facebook • Radio • T.V. spot • Billboard advertisement • Neighborhood intersection banners • Sponsorship

• Handouts at other sports game • Hockey passport for 9- and 10- year olds • Information table on first week of school • Twitter • Hockey player to speak/visit on career day • Hockey pucks at Grizzly games with UHSH ad • Mass texting • Robo calls • Pens and pencil advertisement • Get your kid in hockey handout to elementary classroom • Put fliers out at local fast food restaurant • Mailer • Sign up for hockey on receipts issued by the school • Mass email • Refrigerator magnets • License plate frame • Flyers for reduced price equipment at high school • Announcement over the school intercom • Get it added to county rec. center flier • Hockey puck erasers for elementary school • Hockey mascot • UGSH Griz. Promotion night • Hockey stick pencil • UTA/TRAC advertisement • Free ice skating for kids under 12 • Include it in the city’s newsletter • Reading/spelling/math contest in the school with the top 5 a seat/box at the Grizzly game • Banner advertisement during school registration • Sign up friends new to hockey for free • SWAG giveaways • Promotional for ½ off for new registration • Coloring picture contest • Coloring book as part of a promotion at the elementary school level • Drawings for new hockey county memberships for middle school children • Boys and Girls club intro to hockey day • Beginners hockey camp at ice rink • Find a hero and promote the hell out of him • Voucher giveaway for hockey puck or stick for reading • Provide motivational speakers in schools how hockey has changed their lives

• Get Samantha Gordon girl video for hockey • Give out free ice skating vouchers for reading competition • Dress like a hockey player day • Free grizzly tickets to UHSH players

From the brainstorming technique, 50 ideas were generated. The next step in the GPAS process is to prioritize the brainstorming ideas. The Soft Criteria used for this process were: • Can data be collected on the Solution? • What percent of the RC does the Solution fix? • Cost to implement the Solution? • Time frame to implement the Solution? • Will management buy in to the Solution?

Some of the ideas were clarified and/or combined (where applicable). Several rounds of the Multi-Voting technique were used to narrow down the number of ideas. At the end of each round, all ideas that resulted in zero (0) or one (1) vote was removed from the list. • First Round: 50 ideas listed; therefore, only 25 votes permitted. • Second Round: 42 ideas remaining on the list; therefore, only 21 votes permitted on the next round. • Third Round: 26 ideas remaining on the list; therefore, only 13 votes permitted on the next round.

After the third round, the remaining eleven ideas were: • Facebook/Twitter • Neighborhood intersection banners • Hockey passport for 9- and 10-year olds • Information table on the first week of school with banner • Hockey puck giveaway at the Grizzly games to advertise the UHSH registration • Get you kids in hockey handout to elementary classroom • Get it added to the county recreation center’s fliers • UTA bus and Trax advertisement • SWAG giveaways • Boys and girls club intro to hockey day • Give out vouchers for ice skating for reading competition

Although the Root Cause for the lack of enrollment points to lack of advertisement, the original three surveys did not generate Solutions to the Root Cause. An additional survey will be required. It was decided that the best direction would be to direct this follow-up survey to coaches of the existing high school hockey teams. Action Items:

Andrea: - to contact Pete to schedule presentation to the board on Thursday March 12 th at 7 pm Daniel - Keeper of the written report document Bret - Keeper of the Power Point Presentation - To clean up the final 11 ideas, place them in a survey question form, then send to Chelsey for grammar review. Candice - NOTE: Candice has to give a presentation in Vernal next week and will not be at attending next Thursday’s meeting.

Team Power Play - Team Meeting #7 – Thursday, February 21, 2013

Department of Natural Resources Building – Room #1040, #314

Location: Department of Natural Resources, Room 1040 then Room 314

Attendance/Team Roles: Daniel Herbert-Voss (team leader) Richard Grange (facilitator) Bret Dixon (minute taker) Becky McBride (recorder) Gary Kobzeff (timekeeper) Chelsey Burns (member) Nathan Croft (member) Andrea Campbell (member)

Excused Absent: Candice Hasenyager (member)

Agenda: 08:30 - 10:30 am Presentation Organization by Jill Carter (Room 1040) 10:30 - 11:00 am Move to Room 314 Finish discussion of solutions to Root Causes 11:00 - 11:30 am Select Solutions – figure how to gather and analyze solution data 11:30 – 12:30 pm Lunch 12:30 – 01:30 pm Create questionnaire of other solutions data measurement tool 01:30 – 02:00 pm Review formatting of written paper and PowerPoint presentation 02:00 – 02:10 pm Break 02:10 – 03:00 pm Discuss implementation of data measurement 03:00 pm End of day

Discussions: As of to-date, the following are the number of surveys gathered: • State Employee Monkey Survey - 571 • County and H.S. Admin Survey - 15 • High School Student Survey - 59

Presentation Date (March 12 th versus April 9 th ):

• To meet the March 12 th presentation to the UHSH association, a pre-presentation will need to be given to the rest of the CPM group on March 7 th . • Pete responded back to Andrea saying that March 12th would be O.K. He was wondering how many would be coming to the presentation. 9 team members plus 4 CPM admin. Therefore, between 12 and 15 people extra plus UHSH board members. • Andrea responded back to Pete saying the group will be meeting on Tuesday and Thursday of next week. Depending upon how far we are on the project next Thursday will dictate which date the presentation will be given. • Concerns were expressed by members of the team if the group will be ready by March 12 th . Is this too rushed that may jeopardize the quality of the project book and presentation? • After multiple discussions, it was decided that it would be better to go with the April 9 th presentation.

Work left to do: • Project book • Presentation • Send out survey to coaches • Data gathering and analyze • Determine what flavor’s we will be bringing to the UHSH presentation (i.e., ding dong, water with UHSH logo, hockey pucks, various other SWAG items, etc.) • Photos and autobiography of each person • Burn the project book and presentation onto CD’s

The group decided that the presentation will be given by 4 of the team members. • Gary • Becky • Nathan • ______????

Members to help with the project book: • Daniel - the main keeper and updater of the book’s master copy • Andrea - help with the write-up • All Members - getting graphs together to insert into book • ______??? - gathering photo’s and autobiographies • ______??? - burn CD’s • Richard - printing, binding, CD covers

The questionnaire for the Coach’s survey was finalized and sent out (see attachment). The 11 Solution ideas generated in last week’s meeting were the basis for the questions used for this survey.

The Rank Order technique was implemented to further reduce the remaining 11 Solution items. Although Candice was absent, she previously sent her Rank Order to Bret so that it could be included. The top 4 Solution ideas for the potential Root Cause “How to Solve for the Lack of Advertisement” are as follows: • Through social media (i.e, Facebook, Twitter, etc.) • Free hockey passports (i.e, skating vouchers, hockey lessons, etc.) for 9 and 10 year olds. • UHSH banner and information table placed in the high school’s main corridor during school registration • Boys and Girls Club “Introduction to Hockey” day These four ideas will be compared with the top picked ideas generated from the coach’s survey.

The group reviewed and analyzed the result of all three surveys (i.e, Admin. Survey, Monkey Survey, Student Survey). Discussions were made to determine which question result should be included in both the project book and presentation and the type of graph that should be used. The graph should be pertinent to the question and the GPAS process. The graph should be as simple as possible that clearly illustrate the question/results.

Graphs for the monkey survey are generated with the software that runs the survey. However, graphs for the Student survey will need to be created. The following team members volunteered to create the following graphs and then forward onto Bret to be placed into the presentation: • Gary – do you do Facebook or other social media (student survey) • Nathan – does your school have a hockey team (student survey) • Andrea – If your school had a hockey team, why wouldn’t you play (student survey) • Chelsey - How does the high school advertise (both the parent monkey survey and student survey)

Gary will be in St. George all next week for the Utah Water Rural Conference. Both Daniel and Andrea was not able to get approval from their supervised to attend next Tuesday. Since the pressure to have the project completed by March 12 th has been removed and three of the nine members will be absent, next Tuesday’s meeting will be cancelled.

Next Thursday’s team role assignments: • Richard Grange (team leader) • Bret Dixon (facilitator) • Becky McBride (minute taker) • Gary Kobzeff – Excused absent • Chelsey Burns (recorder) • Nathan Croft (timekeeper) • Andrea Campbell (member) • Candice Hasenyager (member) • Daniel Herbert-Voss (member)

Action Item(s): All Members - Create a one-paragraph autobiographical description of themselves Chelsey - Developing graphs for both project book and presentation - Gather and summarize coach’s survey results Andrea: - Help with Project Book write-up - Place both Ron and Pete’s signature on the master Project Plan document that has the other signatures. - Create assigned student survey graph and send to Bret Nathan - Create assigned student survey graph and send to Bret Bret - Continue to update the PowerPoint presentation - Clean-up 2/21/2013 minutes and distribute to team members Richard - Visit the South Davis Rec. Center facility to look at the condition of the room where the presentation will be given (i.e., seating, lighting, audio, visual, etc.) - Look into wrap around logo’s to place on water bottles - Coordinate the printing and binding of the Project Book - Coordinate the printing of the CD covers Daniel - Continue to update the Project Book - Update the results of the student survey (completed during class) Gary - Look into SWAG items to give out as flavors at the presentation - Create assigned student survey graph and send to Bret

Grow the Game

Hockey Coach, We have been asked by the Utah High School Hockey (UHSH) association to develop and provide recommendations for ways to increase high school hockey enrollment in Utah. One area that we are looking at is ways to improve the advertisement and promotion of the sport. If you would please take two minutes of your time to answer the following question: From the list below, please mark the top three (3) approaches that you think are the most effective ways to advertise and promote high school hockey to school age students. ____ Through social media (i.e., Facebook, Twitter, etc.) ____ Registration banners placed at strategic neighborhood intersections ____ Free hockey passports (i.e., skating voucher, hockey lessons, etc.) for 9 and 10 year olds ____ UHSH Banner and information table placed in the high school’s main corridor during school registration ____ Hockey puck giveaway at the Grizzlies games that advertises UHSH registration ____ “Get Your Kids In Hockey” handouts to elementary school classrooms ____ Get UHSH registration printed in the county recreation center’s flyer ____ Advertisement placed on the sides of UTA buses and TRAX ____ Promotional or advertising gift giveaways to school age students (i.e., Elem., J.R., H.S.) ____ Boys and Girls Club “Introduction to Hockey” day ____ Ice skating voucher to participating elementary students of school reading competitions ____ Others (Please specify) ____ Others (Please specify) ____ Others (Please specify)

Team Power Play - Team Meeting #8 – Thursday, February 28, 2013 Department of Natural Resources Building – Room #314

Attending : Andrea Campbell Chelsey Burns

Richard Grange Bret Dixon Candice Hasenyager Daniel Herbert-Voss Becky McBride Excused:

Gary Kobzeff

Nathan Croft

8:30-10:15

Candice showed the team what Brian (Richards son-in-law) had done with the power point presentation.

Team discussed the graphs in the power point presentation

Team discussed email sent to Chelsey from Fred. Decided that email is out of our scope, and to not send a reply back.

10:15 -10:20

Break

10:20-11:45

Team worked on graphs for power point presentation, and worked on solution to root cause matrix.

11:45-1:00

Lunch

1:00-3:00

Team discussed that rank ordering doesn’t match the data we collected, and to just leave it out. Decided to go with the results from the coaches survey.

Discussed Peoples description of Hockey from the State employee survey

Emailed Pete to confirm presenting on April 9 th at South Davis Recreation Center at 7:00pm. Also asked Pete about the email from Fred, and if we should invite him to our presentation. Pete said April 9 th will work, but suggested that any interaction with Fred would be impact us negatively. Assignments: Bret will review the state survey Candice will do the admin graphs

Note: We will be going ice skating next Thursday, March 7 th from 10:00 – Noon, at the South Davis Recreation Center. Meeting Adjourned.

Team Power Play - Team Meeting #9 – Thursday, March 7, 2013

Department of Natural Resources Building – Room #314

Team Roles Assignments: Bret Dixon -Team Leader Becky McBride -Facilitator Chelsey Burns -Minute taker Gary Kobzeff -Recorder Nathan Croft -Timekeeper Andrea Campbell -Member Candice Hasenyager -Member Daniel Herbert-Voss -Member Richard Grange -Member Agenda: 08:30 – 09:45 Finalize Soluon matrix Discuss recommendaons 09:45 – 10:00 Brain Teaser – Are you Smarter than a 5 th Grader? 10:00 – 12:00 Travel to South Davis Recreaon Center - Becky will reserve a van from the motorpool South Davis Recreaon Center - Review conference room (i.e., seating, audio, visual, etc.) - Ice skating activity ($5 fee plus $1.50 for skate rental) - Group and individual pictures on the ice 12:00 – 01:00 Lunch in Bounful - e.g., Café Rio, Pizza Pie Café, Applebees, others Travel back to DNR building 01:00 – 02:45 Discuss recommendaons (connue) and implementaon Assign secon write-ups to be placed into Project Book 02:45 – 03:00 Review meeng schedule for the rest of the CPM class - Extra meeting days on 3/13??? and 3/19??? 03:00 Adjourn Continuing Assignments: Daniel Update Project Book Bret Update PowerPoint presentation

8:50-Bret read agenda with discussion, Candice shared the CPM booklet March 21 st will be our group presentation preview at 8:30. Literacy Group will at 10:00. DOPL will present on March 14 starting at 8:30. Meet down stairs Thursday March 14. 9:20 -10:00 Discussed solutions matrix. 10:00-12:00 Visited South Davis Rec Center checked out presentation room. Ice skating. 1:20

Candice will be writing up admin survey results for presentation. Nathan will write up explanation for the state employee survey graphs. Chelsey will be writing explanation for Trustee graphs. Presenters-Candice, Nathan, Gary, Becky, Bret, Daniel Round table discussion Presentation Outline Pre-game – Introduction to GPAS- Candice 1st Period – Project Plan-Gary 2nd Period – RC- Nathan 3rd Period – Solution-Becky Post-Game – Recommendations- Chelsey Book Preview-Daniel Next Meeting Thursday, March 14,

APPENDIX – Item D – Sample Questionnaires

SAMPLE QUESTIONNAIRE – Student Survey Tally Sheet

Student Survey Tally Sheet (total of 59 responses as of Feb 21, 2013) # Responses I don't No Yes No know answer Do you like hockey? 37 22

Does your school have a hockey team? 12 27 20

Have you played organized team hockey before? 2 57

If you do not play hockey, why? (select all that apply) a. Expense 8 b. No interest 36 c. Transportation 3 d. Other sports involvement 26 e. Parents won't let me 3 f. I can't ice skate 21

Do you have friends that play hockey? 26 33 Maybe If "no", would you play hockey if your friends did? 4 18 17 20

Do you use Facebook or other social media? 51 8

How do you hear about sporting events at your school? a. Intercom announcements 42 b. Flyers 19 c. Friends 47 d. Social media 26 e. Teachers 23 f. School newspaper 7

APPENDIX – Item D – Sample Questionnaires

SAMPLE QUESTIONNAIRE – High School/County Administration Survey

NAME AND AGENCY 1. What is your name? 2. What is your title? 3. What agency do you work for?

HOCKEY PROGRAM 4. Do you have a hockey program? Yes No 5. What support does your agency offer that program (check all that apply)? Facility Financial Staff Other (please specify) 6. How do you advertise for the hockey program (check all that apply)? Flyers Banners Newsletter/Newspaper Media advertising We don’t Other (please specify)

NO HOCKEY PROGRAM 7. What is the main reason for not having a hockey program (choose the most applicable option)? Low budget Low demand No facility

DEMAND 8. If the demand was there, would you consider a hockey program? Yes No

BUDGET 9. If the budget was there, would you consider a hockey program? Yes No

APPENDIX – Item D – Sample Questionnaires

SAMPLE QUESTIONNAIRE – State Employees Survey

CHILDREN/GRANDCHILDREN IN HIGH SCHOOL 1. Do you have children or grandchildren in high school? Yes No

SCHOOL ATHLETICS 2. Are they involved in high school athletics? Yes No 3. In which sports do they participate (check all that apply)? Baseball Basketball Football Golf Hockey Lacrosse Rugby Swimming Softball Soccer Other

HIGH SCHOOL HOCKEY 4. Does the high school they attend have a hockey program? Yes No I don’t know 5. How does the high school advertise for the hockey program? Handouts Word of mouth from family or friends Posters School newsletters I don’t know They don’t advertise for hockey DESCRIBE HOCKEY 6. How would you describe hockey (check all that apply)? Exciting Violent Expensive Entertaining

Intense Boring Dangerous HEARD ABOUT HOCKEY 7. Have you heard about hockey? Yes No 8. How would you describe hockey (check all that apply)? Exciting Violent Expensive Entertaining Intense Boring Dangerous PARENTS CHOICE 9. If you could choose the sport your child or grandchild played, which would you choose (rank them – 1 being your first choice and 9 being your last choice)? Baseball Football Lacrosse Soccer Swimming Hockey Basketball Track and field 10. Why was that your first choice (choose the most applicable option)? Affordable Peer participation Proximity to sports facility Most advertised Low injury risk PEER ATHLETICS 11. Have you ever registered your child or grandchild for a sport because their peers were playing it? Yes No THANK YOU We very much appreciate your time and thank you for participating in our survey.

Have a wonderful day!

APPENDIX – Item D – Sample Questionnaires

SAMPLE QUESTIONNAIRE – Coaches & Trustees Survey Grow the Game

Hockey Coach,

We have been asked by the Utah High School Hockey (UHSH) association to develop and provide recommendations for ways to increase high school hockey enrollment in Utah. One area that we are looking at is ways to improve the advertisement and promotion of the sport. If you would please take two minutes of your time to answer the following question:

From the list below, please mark the top three (3) approaches that you think are the most effective ways to advertise and promote high school hockey to school age students. ____ Through social media (i.e., Facebook, Twitter, etc.) ____ Registration banners placed at strategic neighborhood intersections ____ Free hockey passports (i.e., skating voucher, hockey lessons, etc.) for 9- and 10-year olds ____ UHSH Banner and information table placed in the high school’s main corridor during school registration ____ Hockey puck giveaway at the Grizzlies games that advertises UHSH registration ____ “Get Your Kids In Hockey” handouts to elementary school classrooms ____ Get UHSH registration printed in the county recreation center’s flyer ____ Advertisement placed on the sides of UTA buses and TRAX ____ Promotional or advertising gift giveaways to school age students (i.e., Elem., J.R., H.S.) ____ Boys and Girls Club “Introduction to Hockey” day ____ Ice skating voucher to participating elementary studentsof school reading competitions ____ Others (Please specify) ______Others (Please specify) ______Others (Please specify) ______