Á La Carte Marketing Options

Á LA CARTE MARKETING OPTIONS

1 Every year, we invite visitors from across the country and around the world to experience the Great Faces and Great Places of South Dakota.

In order to attract more guests to our communities and businesses, we’ve created a new cooperative marketing program using a more individualized approach. This new approach leverages our efforts, making new opportunities available for all, across a multitude of channels. The following pages provide an overview of the cooperative marketing tactics that will allow you to enhance your current marketing efforts.

CONTACT Ashley Worth Co-op Marketing Manager [email protected] 605-773-3301 Mike Gussiaas Global Marketing & Brand Strategy Director [email protected] 605-773-3301

2 Á LA CARTE Communities and businesses alike can bolster their targeting through South Dakota Department of Tourism current marketing efforts by choosing from the following partnerships as well as creative concepts and production advertising elements. Consider your community’s or paid for by the South Dakota Department of Tourism. business’s marketing budget and goals, then select the tactics which best address your needs. If you have questions about the À La Carte program or simply want to read more about the tactics included in In addition to your selections, you’ll gain access to this book, head to SDVisit.com. media partners, advanced technology and audience

3 DIRECT MAIL

4 Arrivalist OTA Digital Placement

Automated, Triggered or DIRECT MAIL Audience Based Email Blitz Print Partnerships - Giant Step Feature

Regional/Local Print Direct Mail Through the use of targeted lists, direct mail pieces effectively reach target audiences in their home.

Great Getaways Direct Mail Standard Piece Direct Mail Co-op $10,000 $750 SD Vacation Guide eCRMPrimary Audience Timeframe Primary Audience Unit Families and Wanderers Spring 2019, Fall 2019 Choice of One 4 Panel Roll-Fold

MarketsSPONSORED Unit Markets Quantity Chicago, Minneapolis, TBD Choice of One 30,000-35,000 Denver, Omaha* Quantity Available Spots Est. Impressions Available Spots TBD Peak (1) 105,000 Peak (54), Shoulder (48) Email Sponsorships Est. ImpressionsTravel Speci c Platform TBD Digital Placement

* Markets subject to change in Shoulder 2019

SPONSORED 5 Events Email Main Featured Content TravelSD Sponsored Content

Facebook Collection Travelsmart Email Feature

Native Travelsmart Email Personalized Segment

Niche Audiences

Niche Print Publications MAGAZINE CO-OPS

6 MAGAZINE CO-OPS

Arrivalist OTA Digital Placement

Automated, Triggered or Audience Based Email Blitz Print Partnerships - Giant Step Feature Allows partners to gain exposure in national publications with preference given to partners on a first come, first served basis.

Peak Magazine Co-op Group Tours Magazine Co-op $2,500 $2,100 Publications Timeframe Primary Audience Timeframe Regional/Local Print Choice of Family Circle, Spring 2019 Group Tour Operators Winter 2019 Direct Mail Parents, Midwest Living, Unit Publications Unit Real Simple, or Eight Page Booklet with Group Travel Leader, TBD; Partner Feature in All HGTV Magazine Partner Feature NTA Courier, Circulation Markets Circulation Destinations ABA 32,500 CO, IA, IL, KS, MN, MO, Varies by Publication Markets Est. Impressions MT, NE, ND, SD, WI & WY Est. Impressions National 73,600 SDAvailable Vacation Spots Guide Varies by Publication Available Spots eCRM 6 Per Publication 12

SPONSORED

Email Sponsorships Travel Speci c Platform Digital Placement

SPONSORED Events Email Main Featured Content TravelSD Sponsored Content

Facebook Collection Travelsmart Email Feature CONTENT MARKETING

Native Travelsmart Email Influencer marketing and content partnerships deliverPersonalized your Segment digital message to connected, targeted audiences.

Influencer Marketing Content Partnership - Content Partnership - Digital Media Reporting $3,000 Native Content Video Content One end of campaign report including all digital media Paid influencers share the $3,000 $6,750 Niche Audiences paid performance metrics. message of your brand in an Placement including two long Video content collected to authentic way to reach form articles and photos develop :60, :30, and :15 consumers, while allowing for targeting interest and video to be utilized for a brand to showcase itself behavioral based targeting media placement through through various forms of through native advertising. native, programmatic, and content such as blogs, photos, social video. videos, and social content. Primary Audience Niche Print Publications Choice of One Primary Audience Primary Audience Markets Choice of One Choice of One Choice of Two Markets Standard Elements Available Spots Choice of Two Blog Post, Social Posts, Full Peak (2), Shoulder (1) Available Spots Image Rights Est. Impressions Peak (3) Available Spots TBD Est. Impressions Peak (1), Shoulder (1) TBD

9 EMAIL MARKETING

10 Arrivalist OTA Digital Placement

Automated, Triggered or Audience Based Email Blitz Print Partnerships - Giant Step Feature

Regional/Local Print EMAIL MARKETING Direct Mail

SD Vacation Guide eCRM Through the creation of a custom segment of the Travelsmart email list, a unique eCRM message can be tailored to your communitySPONSORED or business.

Custom Segment Monthly Featured Section $2,500 $500/ad Email Sponsorships Travel Speci c Platform Get your own dedicated email sent to your choice Digital PlacementSecure a dedicated section in the South Dakota of primary audience based on the South Dakota Department of Tourism’s Travelsmart email. Department of Tourism’s email database. Primary Audience List Size Primary Audience List Size Choice of Outdoor Adventure, 12,000 minimum Travelsmart Email Subscribers 600,000 National & State Parks, Open Rate SPONSORED Markets Open Rate Camping, Road Trip Approx. 20-25% National Approx. 20% Events Email Markets Main Featured Content Opens TravelSD SponsoredAvailable Content Spots Opens National 2,400-3,000 Peak (6), Shoulder (6) 120,000 Available Spots Peak (3), Shoulder (2)

Email Reporting South Dakota Tourism to provide email stats after send. 11 Facebook Collection Travelsmart Email Feature

Native Travelsmart Email Personalized Segment

Niche Audiences

Niche Print Publications 12