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Winter/2017 T ABL E O F C ONTEN T S Introducon 3 Our Organizaon 6 Our Products 8 Grapes and Vineyard 9 The Cellar 10 Markeng and Communicaon 12 Distribuon 19 Major Clients 20 Appendix 1: Team Appendix 2: Products Appendix 3: Rangs Appendix 4: Special Formats Appendix 5: The Olive Oli Project 21 Confidential and Privileged| Podernuovo aPalazzone 2 INT R ODU C TIO N About Bulgari and Podernuovo a Palazzone Sotirio Bulgari, born in 1857, was the founder of the Bulgari dynasty. He first opened a small store in the very centre of Rome, in Via Sistina and moved several years later to Via Condotti to create the legendary jewels that are appreciated all over the world today using the most precious stones. Many years have gone by, and four generations later Giovanni Bulgari, the son of Paolo, has started a venture in wines, continuing the same quest for excellence and commitment to elegance and beauty as his great, great grandfather had started. The Podernuovo estate was bought in 2004 by Paolo and Giovanni Bulgari and is located in the Southern tip of Tuscany, positioned within a triangle between Umbria and Lazio. The 54 acres of vineyard at Palazzone are part of the municipality of San Casciano dei Bagni, an ancient thermal retreat. The previously abandoned vineyard was completely replanted in 2007 and its South-East exposure imparts the wines its structure and elegance. The variegated soil goes from clayey and chalky, to sandy and pebbly, an ideal environment, combined with a mild climate: warm summers and relatively cold winters Confidential and Privileged| Podernuovo aPalazzone and moderate rainfall. The altitude of the vineyard is of 340 to 380 meters above sea level capitalizing on its natural slight slopes to avoid water stagnation. 3 INT R ODU C TIO N Historical vocaon Centuries ago Podernuovo a Palazzone was a staging postal station along the branch of the Via Cassia, the important Roman consular road. Subsequently, it became a trading outpost for Castello of Fighine, a Castle from the middle ages, which also owned the farming estate of Podernuovo. Today the vineyard lies within an untouched and authentic piece of Tuscany, were the countryside is still farmed in respect of the territories’ environmental balance and its ancient agricultural history. This region’s vineyards have been tended since the Middle Ages thus creating a special energy and motivation for those who work here to produce excellent wines. Everyone here knows to be part of the local history, perpetuating centuries old tradition and craftsmanship, honouring nature as well as their ancestors. “Vocation” is an important concept at Podernuovo a Palazzone, it refers not only to the people who have elected wine- Confidential and Privileged| Podernuovo aPalazzone making and tending the land as the main focus of their lives, but also to the land itself, which through the centuries has always been called a noble mission. 4 INT R ODU C TIO N Why the Company was founded The vineyard is a personal project and investment of Paolo and Giovanni Bulgari. They already own other estates in and around Tuscany and have always been passionate about nature in general and wine in particular. In 2004 Paolo and Giovanni discovered Podernuovo, a small village close to Palazzone. They fell in love with this authentic piece of land and decided to purchase the estate and start to produce wine with the following objectives: • To make elegant wines with simplicity • To realize this project with strong content and great passion and in full respect of the environment Confidential and Privileged| Podernuovo aPalazzone • To further build the “made in Tuscany” asset 5 OU R O R GANI Z A TIO N Business Culture The company has been established with a long term vision in order to improve the full potential of the terroir to produce extraordinary wines. Employees and management are empowered in order to capitalize on each individual talent and commitment with a strong culture of respect for nature and the environment. Management Culture Our management teams combine’s various business background from Bulgari and from the wine industry bringing a global prospective to our company. For further info please refer to Appendix 1. PNAP Headquarter The company operates out of the winery’s headquarter located in the estate. Confidential and Privileged| Podernuovo aPalazzone 6 OU R O R GANI Z A TIO N Management and Employees The company is managed by Giovanni Bulgari (CEO), Giulio Figarolo di Gropello (CFO and Managing Director) and Francesca Zanoni as a board member (Executive Vice President Sales, Marketing & Communication). Stefania Aggravi in charge of Logistics and Administration, Stefano Piccio as Vineyard and Winery Master. The above team is coordinating a group of approximately 15 full time employees plus a number of part-time workers. An external oenologist works as a consultant. Confidential and Privileged| Podernuovo aPalazzone For more details see Appendix 1. 7 OU R P R ODU C T S The winery focus on the producon of three great red wines Therra a Tuscany blend of Sangiovese, Montepulciano, Cabernet Sauvignon and Merlot. Argirio a Cabernet Franc. Sotirio A pure Sangiovese. Sotirio, Argirio and Therra are wines that appeal to those who appreciate excellence obtained by combining outstanding vineyards with unparalleled commitment. According to the poet Valentino Zeichen “Wine is the source of all poetry: I believe all classical Greco Roman poetry was produced by wine. Wine suddenly moves us closer to the truth, to knowledge, all the rest is foolishness”. Production target: 150.000 bottles, which should be reached by 2014 vintage. For all details on our products please refer to Appendix 2. Confidential and Privileged| Podernuovo aPalazzone 8 GRAP E S AN D VINE Y AR D Grape varieties: mainly Sangiovese, followed by Montepulciano, Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot and Malbec. The estate measures 55 hectares, 26 of wich are vineyards , postioned at an altitudine that Ranges roughly from 200 to 400 metres. The cold winters and hot summers force the vines to a great stress and thus to produce the best grapes. The rigorous climate and terroir create character in a wine. Among the many different elements that make Podernuovo a Palazzone unique are its climate cycles and its vineyards located in different altitudes and sun exposures. The terroir is contained between Monte Cetona and other nearby hills and is not over affected by the presence of large lakes or water reservoirs. To bring the grapes in their best possible conditions to the winery is Giovanni Bulgari’s main objective. This is why Podernuovo a Palazzone employers more people in the vineyard than it is common practice, to keep the plants healty and clean. The “soft prunning” created by Simont & Sirch was introduced in 2014. Confidential and Privileged| Podernuovo aPalazzone 9 TH E CELLA R The “jewel” of the estate is without doubt the cellar that hosts all the production premises. Designed to perfectly blend-in with the landscape, it is a prime example of highly functional but entirely non invasive architecture. The estate uses geothermal sources to heat and cool the entire wine production and aging process, the solar power panels are used for energy to guarantee a harmonic approach to the landscape. Through a long corridor one gets access to all the production premises, from the vinification, maceration to the aging of the wines to the packaging and shipment. The tasting room with its unparalleled view on the entire process and also on the landscape completes the experience. Gardens and terrace surround the wine cellar that was conceived by Alvisi Kirimoto & Partners. The walls are very thick and the structure of the cellar follows the ground’s morphology. The cellar in its Siena coloured tones perfectly integrates into the landscape. Confidential and Privileged| Podernuovo aPalazzone 10 TH E CELLA R The cellar was designed by prominent architect Massimo Alvisi of Alivisi-Kirimoto & Partners, an international firm with a strong focus on sustainability and eco-consciousness. As everyone who works at Podernuovo will confirm, land and nature are the most important elements of this project. The challenge was to build a cellar that could “support” nature, let the wines mature, without being invasive. Perfectly in line with our winemaking philosophy, Alvisi managed to design an elegant, modern yet simple, functional, efficient and above all environmentally sustainable building with breath-taking views. Massimo Alvisi commented “Beauty in my mind is mainly related to function, and a building is functional if the people who work in it enjoy its surrounding, feel the space around them as serene and not oppressive. I find this place very beautiful”. Confidential and Privileged| Podernuovo aPalazzone 11 MARKETIN G AN D C OMMUNIC A TIO N The logo designed by Japanese architect and designer Junko Kirimoto is inspired by a vineyard picture, taken many years ago by Giovanni’s mother at his grandmother’s vineyard near Rome, a place where Giovanni spent a lot of time during his childhood. The designer has reproduced the vineyard with a Japanese paint brush using the colour of our wine. We believe this logo ideally represents the elegance and simplicity that are the core element of our philosophy. Francesca Zanoni, Executive Vice President (also managing Marketing & Communication), has worked for many years at Bulgari before joining Podernuovo a Palazzone. Francesca is well acquainted with the family; in her view, the core element of this project is Giovanni Bulgari’s sense of excellence and elegance that can be applied from the wine to it’s communication. She knows the level of excellence that Bulgari family strives for; and it is not related to the price of the wine or the family name, but rather to their DNA.