Winter/2017 T ABL E
O F
C ONTEN T S
Introduc on 3 Our Organiza on 6 Our Products 8 Grapes and Vineyard 9 The Cellar 10 Marke ng and Communica on 12
Distribu on 19 Major Clients 20
Appendix 1: Team Appendix 2: Products Appendix 3: Ra ngs Appendix 4: Special Formats
Appendix 5: The Olive Oli Project 21 Confidentialand Privileged Podernuovo | aPalazzone
2 INT R ODU C TIO N
About Bulgari and Podernuovo a Palazzone
Sotirio Bulgari, born in 1857, was the founder of the Bulgari dynasty. He first opened a small store in the very centre of Rome, in Via Sistina and moved several years later to Via Condotti to create the legendary jewels that are appreciated all over the world today using the most precious stones.
Many years have gone by, and four generations later Giovanni Bulgari, the son of Paolo, has started a venture in wines, continuing the same quest for excellence and commitment to elegance and beauty as his great, great grandfather had started.
The Podernuovo estate was bought in 2004 by Paolo and Giovanni Bulgari and is located in the Southern tip of Tuscany, positioned within a triangle between Umbria and Lazio. The 54 acres of vineyard at Palazzone are part of the municipality of San Casciano dei Bagni, an ancient thermal retreat. The previously abandoned vineyard was completely replanted in 2007 and its South-East exposure imparts the wines its structure and elegance.
The variegated soil goes from clayey and chalky, to sandy and pebbly, an ideal environment, combined with a mild climate: warm summers and relatively cold winters Confidentialand Privileged Podernuovo | aPalazzone and moderate rainfall. The altitude of the vineyard is of 340 to 380 meters above sea level capitalizing on its natural slight slopes to avoid water stagnation. 3 INT R ODU C TIO N
Historical voca on
Centuries ago Podernuovo a Palazzone was a staging postal station along the branch of the Via Cassia, the important Roman consular road. Subsequently, it became a trading outpost for Castello of Fighine, a Castle from the middle ages, which also owned the farming estate of Podernuovo. Today the vineyard lies within an untouched and authentic piece of Tuscany, were the countryside is still farmed in respect of the territories’ environmental balance and its ancient agricultural history.
This region’s vineyards have been tended since the Middle Ages thus creating a special energy and motivation for those who work here to produce excellent wines. Everyone here knows to be part of the local history, perpetuating centuries old tradition and craftsmanship, honouring nature as well as their ancestors. “Vocation” is an important concept at Podernuovo a Palazzone, it refers not only to the people who have elected wine- Confidentialand Privileged Podernuovo | aPalazzone making and tending the land as the main focus of their lives, but also to the land itself, which through the centuries has always been called a noble mission.
4 INT R ODU C TIO N
Why the Company was founded
The vineyard is a personal project and investment of Paolo and Giovanni Bulgari. They already own other estates in and around Tuscany and have always been passionate about nature in general and wine in particular. In 2004 Paolo and Giovanni discovered Podernuovo, a small village close to Palazzone. They fell in love with this authentic piece of land and decided to purchase the estate and start to produce wine with the following objectives:
• To make elegant wines with simplicity
• To realize this project with strong content and great passion and in full respect of
the environment Confidentialand Privileged Podernuovo | aPalazzone
• To further build the “made in Tuscany” asset
5 OU R
O R GANI Z A TIO N
Business Culture The company has been established with a long term vision in order to improve the full potential of the terroir to produce extraordinary wines. Employees and management are empowered in order to capitalize on each individual talent and commitment with a strong culture of respect for nature and the environment.
Management Culture
Our management teams combine’s various business background from Bulgari and from the wine industry bringing a global prospective to our company. For further info please refer to Appendix 1.
PNAP Headquarter
The company operates out of the winery’s headquarter located in the estate. Confidentialand Privileged Podernuovo | aPalazzone
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Management and Employees
The company is managed by Giovanni Bulgari (CEO), Giulio Figarolo di Gropello (CFO and Managing Director) and Francesca Zanoni as a board member (Executive Vice President Sales, Marketing & Communication). Stefania Aggravi in charge of Logistics and Administration, Stefano Piccio as Vineyard and Winery Master.
The above team is coordinating a group of approximately 15 full time employees plus a number of part-time workers. An external oenologist works as a consultant. Confidentialand Privileged Podernuovo | aPalazzone For more details see Appendix 1.
7 OU R
P R ODU C T S
The winery focus on the produc on of three great red wines
Therra a Tuscany blend of Sangiovese, Montepulciano, Cabernet Sauvignon and Merlot.
Argirio a Cabernet Franc.
Sotirio A pure Sangiovese.
Sotirio, Argirio and Therra are wines that appeal to those who appreciate excellence obtained by combining outstanding vineyards with unparalleled commitment. According to the poet Valentino Zeichen “Wine is the source of all poetry: I believe all classical Greco Roman poetry was produced by wine. Wine suddenly moves us closer to the truth, to knowledge, all the rest is foolishness”. Production target: 150.000 bottles, which should be reached by 2014 vintage.
For all details on our products please refer to Appendix 2. Confidentialand Privileged Podernuovo | aPalazzone
8 GRAP E S
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VINE Y AR D
Grape varieties: mainly Sangiovese, followed by Montepulciano, Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot and Malbec.
The estate measures 55 hectares, 26 of wich are vineyards , postioned at an altitudine that Ranges roughly from 200 to 400 metres. The cold winters and hot summers force the vines to a great stress and thus to produce the best grapes.
The rigorous climate and terroir create character in a wine. Among the many different elements that make Podernuovo a Palazzone unique are its climate cycles and its vineyards located in different altitudes and sun exposures. The terroir is contained between Monte Cetona and other nearby hills and is not over affected by the presence of large lakes or water reservoirs.
To bring the grapes in their best possible conditions to the winery is Giovanni Bulgari’s main objective. This is why Podernuovo a Palazzone employers more people in the vineyard than it is common practice, to keep the plants healty and clean. The “soft prunning” created by
Simont & Sirch was introduced in 2014. Confidentialand Privileged Podernuovo | aPalazzone
9 TH E
CELLA R
The “jewel” of the estate is without doubt the cellar that hosts all the production premises. Designed to perfectly blend-in with the landscape, it is a prime example of highly functional but entirely non invasive architecture. The estate uses geothermal sources to heat and cool the entire wine production and aging process, the solar power panels are used for energy to guarantee a harmonic approach to the landscape.
Through a long corridor one gets access to all the production premises, from the vinification, maceration to the aging of the wines to the packaging and shipment. The tasting room with its unparalleled view on the entire process and also on the landscape completes the experience. Gardens and terrace surround the wine cellar that was conceived by Alvisi Kirimoto & Partners. The walls are very thick and the structure of the cellar follows the ground’s morphology. The cellar in its Siena coloured tones perfectly integrates into the landscape. Confidentialand Privileged Podernuovo | aPalazzone
10 TH E
CELLA R
The cellar was designed by prominent architect Massimo Alvisi of Alivisi-Kirimoto & Partners, an international firm with a strong focus on sustainability and eco-consciousness. As everyone who works at Podernuovo will confirm, land and nature are the most important elements of this project. The challenge was to build a cellar that could “support” nature, let the wines mature, without being invasive.
Perfectly in line with our winemaking philosophy, Alvisi managed to design an elegant, modern yet simple, functional, efficient and above all environmentally sustainable building with breath-taking views. Massimo Alvisi commented “Beauty in my mind is mainly related to function, and a building is functional if the people who work in it enjoy its surrounding, feel the space around them as serene and not oppressive. I find this place very beautiful”. Confidentialand Privileged Podernuovo | aPalazzone
11 MARKETIN G
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C OMMUNIC A TIO N
The logo designed by Japanese architect and designer Junko Kirimoto is inspired by a vineyard picture, taken many years ago by Giovanni’s mother at his grandmother’s vineyard near Rome, a place where Giovanni spent a lot of time during his childhood.
The designer has reproduced the vineyard with a Japanese paint brush using the colour of our wine. We believe this logo ideally represents the elegance and simplicity that are the core element of our philosophy.
Francesca Zanoni, Executive Vice President (also managing Marketing & Communication), has worked for many years at Bulgari before joining Podernuovo a Palazzone. Francesca is well acquainted with the family; in her view, the core element of this project is Giovanni Bulgari’s sense of excellence and elegance that can be applied from the wine to it’s communication. She knows the level of excellence that Bulgari family strives for; and it is not related to the price of the wine or the family name, but rather to their DNA.
The aim is to promote the wines of Podernuovo a Palazzone in all media worldwide - with Confidentialand Privileged Podernuovo | aPalazzone the added challenge of creating a network of interesting people and potential customers - covering all aspects, from the product, to the public and corporate image. 12 MARKETIN G
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A press kit can be downloaded directly from our website Confidentialand Privileged Podernuovo | aPalazzone www.podernuovoapalazzone.com
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Confidentialand Privileged Podernuovo | aPalazzone
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Our Website www.podernuovoapalazzone.com
Our Facebook Page www.facebook.com/podernuovoapalazzone Confidentialand Privileged Podernuovo | aPalazzone
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Our App “Pure Rubies”
Is our app magazine that can be downloaded on iPad and contains several Confidentialand Privileged Podernuovo | aPalazzone interviews to winemakers and wine lovers that are involved in our project
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Podernuovo a Palazzone’s Marketing policy foresees the creation of special events where the wines are presented to selected audiences. Furthermore a series of tasting events take
place every year in cooperation with our local distributors. Special tastings for important Confidentialand Privileged Podernuovo | aPalazzone wine connoisseurs are organized at the winery.
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Sponsorship, Donation and Philanthropy
Besides sponsoring local activities Podernuovo is engaged on funding a specific non profit project in Naples: Piano Terra was established at the beginning of 2008 with the objective of promoting projects to support the couple mother-child and, more generally, parenthood and family. Its goal is to support the individual in all its forms and expressions and it seeks to engage in projects that pursue such a goal.
In general the company will focus every year part of the marketing budget in creating Confidentialand Privileged Podernuovo | aPalazzone events that can be associated to fundraising for non profit projects
18 DI S TRIBUTIO N
South Australian Ca le Co Pty Ltd
Our wines are currently distributed in USA, Greater China, Hong-Kong, Singapore, Dubai, Australia, Germany, Switzerland, Denmark, Sweden, and Italy.
Confidentialand Privileged Podernuovo | aPalazzone Information on our distributors can be found in Appendix 4.
19 Examples of Podernuovo MAJOR CLIENTS major clients 2016
AIRLINE RESTAURANTS
Cathay Pacific Acqua Al 2 – Littleton (Zagat 26) Acquerello - San Francisco (2 Stars – Zagat 28) HOTELS & CLUBS Acquolina Hostaria – Roma (1 Star) Antonello Colonna Resort – Roma (1 Star) Aman Resorts - Beijing Barbounia – New York Belleair Country Club - Florida Bavette’s – Chicago (Zagat 26) Bulgari Hotels & Resorts – Milan Bazins On Church – Vienna (Zagat 26) Cordis Hotel at Langham Place – Hong Kong Bice Ristorante – San Diego (Zagat 26) Crystal Tree Golf Club – Chicago Brennan’s – Houston (Zagat 27) Drake Hotel – Chicago Castello di Fighine – Palazzone (1 Star) Four Seasons - Los Angeles Club A Steakhouse – New York (Zagat 26) Four Seasons - Houston Coda Del Pesce – Isle Of Palms Grand Chalet - Gstaad East By Northeast – The Hamptons NY Hotel Bel Air - Los Angeles Giuda Ballerino – Roma (1 Star) Hotel Fieldmann - Munster Gonpachi - Hong Kong (Kill Bill Restaurant) JW Mariott - Shanghai Hereford Beefstouw - Denmark, Sweden, Kee Club - Hong Kong & Shanghai Greenland - Various sites Kowloon Shangri-la - Hong Kong Hirschberg – Zurich Le Languedoc Inn – Nantucket Il Capriccio – Waltham (Zagat 28) Manchester Grand Hyatt – San Diego I Quattro Passi – Nerano (2 Stars) Pacific Club – Hong Kong Il Posto - Denver Port Washington Yacht - New York Klein Helgoland – Fur Press Club - San Francisco La Parolina – Trevinano (1 Stars) Ritz Carlton - Shanghai, Chengdu La Pecora Bianca – New York Ritz Carlton – DFC Dubai La Pergola – Roma (3 Stars) Shangri-la China World Hotel - Beijing Lai Bun Fu – Hong Kong Soho House – West Hollywood Le Dome de Cristal – Hong Kong Waldorf Astoria - Shanghai Les Nomades – Chicago (Zagat 27)
Xiao Nanguo Group - Shanghai Luca – Denver (Zagat 28) Mama San - Hong Kong
Marea Restaurant - New York (Zagat 27) WINE SHOPS & WINE ONLINE Metamorfosi – Roma (1 Star) Mr. C – Beverly Hills (Cipriani Family) Wine.com - USA Mulino a Vino – New York Lot18 – New York Obicà – New York Surdyk’s Liquor – Minneapolis Open Colonna - Roma (1 Star) Pernet – Gstaad Opera Bombana – Beijing Oliver’s Market – Santa Rosa Osteria Mozza - Singapore Yankee Sturbridge - Massachussets Panzano – Denver (Zagat 26) Zachys – New York Pollen – Gardens By the Bay - Singapore Convitis – Italy - Europe Ritzi Restaurant - Mallorca Enoteca Guerrini – Rome Rivea By Alain Ducasse – London Ferro Wine – Northern Italy San Pietro – New York
Soho House – West Hollywood Spago - Beverly Hills, USA Confidentialand Privileged Podernuovo | aPalazzone Talvo by Dalsass - St. Moritz (1 Star) The Tasting Room – Frederick (Zagat 27)
20 Team APPENDI
Giovanni Bulgari X
1
CEO and co-founder. Giovanni has worked at Bulgari in various departments from 1998 to 2005 when he decided to pursue his major interest by assuming the management of the Tenuta di Corbara estate in Umbria. In 2010 he joined the board of Podernuovo and was appointed CEO. Speaks English.
Giulio Figarolo di Gropello MD and CFO. Giulio after 10 years in the reinsurance industry has founded Italre group in 1987, the company became leader in Italy and was sold to the Willis Group in 2003. From 2003 to 2008 Giulio has been CEO for all South European activities of Willis Re. Giulio joined the board of Podernuovo in 2010 and was appointed Managing Director and CFO in 2011. Giulio has been a board member of Bulgari from 1996 to 2011 and member of the international committee of MOMA/PS1 from 1996 to 2004. Speaks English and French.
Francesca Zanoni Executive Vice President - Sales, Communication & Marketing. Francesca started her career at Shandwick in Milan, where she worked on international clients. From 1995 through 2006 she was in charge of the Corporate & Financial communication for Bulgari, and covered then the position of External Relations Senior Director taking care of the over 50 press offices the company had worldwide. In 2006 she started working as a consultant on communication strategy and crisis management mainly in the luxury business, art and food sector. Speaks German and English.
Stefania Aggravi Logistics and Administration. Stefania has worked in charge of the administration office for 19 years at Gavioli winery, a well known “metodo classico” sparkling wine producer in Tuscany. Speaks English and French.
Stefano Piccio Wineyard and Winery Master. Stefano has over 20 years of experience in the wine industry. Since 1998 he has been instrumental in the start up of Tenuta di Trinoro in Val d’Orcia and Tenuta di
Passopisciaro in Sicily where he has been in charge of the wine process, the agronomics and employees. From 2008 to 2011 he has been in charge of a smaller operation in Tuscany. He has joined Podernuovo to be in charge of the winery and to supervise the agronomics of the estate in cooperation with the oenologist. Speaks French and Spanish.
Confidentialand Privileged Podernuovo | aPalazzone
21 APPENDI X
2
The following pages illustrate the production of the winery since inception. Availability of the products changes according to sales and formats. Please check with your contact for information.
Confidentialand Privileged Podernuovo | aPalazzone
22 APPENDI X
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Therra • IGT Tuscany blend • Grapes: Sangiovese, Montepulciano, Cabernet Sauvignon, Merlot • Size: 17 hectares (42 acres) • Training system: spurred cordon and Guyot • Soil: clayey, chalky, sandy, pebbly • Harvest: first half of September • Production: 5200kg per hectare • Vinification: maceration on the skins for 20 days; alcoholic fermentation at controlled temperature in stainless steel basins; malolactic fermentation in barriques; ageing for 12 months in 225Lt barriques and 4 months in cement tanks. Ageing for 12 months in bottles.
Tasting notes Deep ruby red color with violet hues with hints of blueberries, pomegranate and cinnamon on the finish. Full bodied and intense, very tasty with sweet tannins with a very persistent a ertaste. Confidentialand Privileged Podernuovo | aPalazzone
23 Argirio • IGT Tuscany Cabernet Franc • Grapes: Cabernet Franc • Size: 3 hectares (about 7 acres) • Training system: spurred cordon • Soil: clayey with limestone stripes • Harvest: first half of October • Production: 4500kg per hectare • Vinification: marceration on the skins for 20 days; alcoholic fermentation at controlled temperature in 15Hl Oak troncoconic tank; malolactic fermentation in 225Lt barriques - ageing for 9 to 11 months in 225Lt barriques and 4 to 6 months in cement tanks. Ageing for 12 months in bottles.
Tasting notes A great Tuscan wine from Cabernet Franc, with a touch of Cabernet Sauvignon. Fine and elegant, intense ruby red color with purple highlights and blacks hues. Aromas such as cocoa, smoky, coriander, nettle, licorice and
tar can be perceived on the nose. Confidentialand Privileged Podernuovo | aPalazzone In the mouth is powerful, warm, long lasting, mineral, balsamic, with fresh notes of menthol. 24 APPENDI X
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So rio • Sangiovese 100% • Grapes: sangiovese • Size: 4 hectares • Training system: spurred cordon and guyot • Soil: clayey with limestone stripes • Harvest: second half of September and beginning of
October • Production: 4000kg per hectare • Vinification: maceration on the skins for 18-20 days; alcoholic fermentation at controlled temperature in 15-25 Hl oak troncoconic tank ; malolactic fermentation and ageing 1.000Lt Oak barrels. 12-20 months of ageing in bottles
Tasting notes Sotirio is our top wine, made from Sangiovese grapes, following the best tradition of production in the Siena terroir. This pure expression of Sangiovese has ruby red colour. Develops many interesting aromas such as violet, sage, bay leafs, mint, tobacco, rhubarb and red berries. On the palate is lingering long, dry, fresh with sweet tannins. Confidentialand Privileged Podernuovo | aPalazzone
25 APPENDI X
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Nicoleo • White wine • Grapes: Vermentino, Grechetto and Chardonnay • Size: 2 hectares • Training system: spurred cordon • Soil: clayey with limestone stripes • Harvest: First half of September • Production: 5200kg per hectare • Vinification: Alcoholic fermentation at controlled temperature in stainless steel basins; in barrique with battonage.
Tasting Notes Straw yellow color with greenish reflection. Aromas such as green apple and citrus. On the palate is mellow, long-lasting, fresh and a little bit mineral. Confidentialand Privileged Podernuovo | aPalazzone
26 APPENDI Best Ra ngs & Awards @ X
3 May 2017
Migliori Wine Wine Vini James Wine Wine Enthusiast Advocate d'Italia Suckling Falstaff Reporter Spectator THERRA 91 pts 2009 92 pts 89 pts 88 pts 89 pts "Smart Buy" 2010 91+ pts 94 pts 92 pts 2011 92 pts 89 pts 91 pts 91 pts 2012 92 pts 92 pts 92 pts 2013 92 pts ARGIRIO 2009 92 pts 91 pts 90 pts 92 pts 2010 93 pts 92 pts 93 pts 91 pts 2011 91 pts 91 pts 95 pts 2012 92 pts 93 pts 2013 94 pts SOTIRIO 2009 90 pts 88 pts 92 pts 89 pts 2010 90 pts 93 pts 93 pts 2011 90 pts 92 pts 93 pts 2012 90 pts 92 pts
Special Awards Therra 2009: Best Italian Wine Award @ 2014 Shanghai Wine100
Therra 2010: Gold Medal Award @ 2014 Shanghai Wine100
Therra 2012: Bronze Medal Award @ Decanter World Wine Award 2016
Argirio 2013: Silver Medal Award @ Decanter World Wine Award 2016
Therra 2013: Silver Medal Award @ Decanter World Wine Award 2017
Argirio 2014: Silver Medal Award @ Decanter World Wine Award 2017
Confidentialand Privileged Podernuovo | aPalazzone
27 APPENDI X
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“I wanted to point out three exciting, up-and-coming estates recorded in this report: Podere San Cristoforo, Terenzi and PoderNuovo a Palazzone (in eastern Tuscany near the Umbrian border). These properties offer a terrific set of new releases and I think we will be seeing more great work from them in the future. PoderNuovo A Palazzone is owned by the Bulgari family (of jewelry and fine gems fame) and has shown a steady trajectory in improved quality over the past few years since the winery's opening.”
Monica Larner – The Wine Advocate – 30 Sept 2015 Report: Italy, Tuscany: A Mixed Bag from Tuscany
92 91 90 Points Points Points Drink: 2015-2023 Drink: 2015-2025 Drink: 2015-2022
2011 Podernuovo A Palazzone 2011 Podernuovo A Palazzone 2011 Podernuovo A Palazzone Therra Argirio Sotirio
“The 2011 Therra is a blend of the five red grapes grown “A blend of Cabernet Franc, Cabernet Sauvignon and “The 2011 Sotirio is a pure expression of Sangiovese at Podernuovo a Palazzone: Sangiovese, Cabernet Franc, Merlot from a seven-hectare vineyard, the 2011 Argirio from one of the least explored and beautiful corners of Cabernet Sauvignon, Montepulciano and Merlot. This is the most modern and extracted of Podernuovo's new Tuscany. Compared to Sangiovese made in the well- interesting blend offers huge fruit character with dark releases. You can feel the heat of the vintage in the known appellations like Brunello di Montalcino and cherry, pressed blackberry, spice, tobacco and leather. extraordinary opulence and softness of the fruit. In fact, Chianti Classico, this pretty wine offers more density It's a truly lovely wine that makes for a perfect option it's almost too much of a good thing and you taste the and concentration at the back. You really get a sense of for grilled steak or roasted leg of lamb. You get the 14.5% alcohol on the finish as well. Black the Tuscan sunshine here. Soft tannins wrap thickly tannic structure from the two Cabernet varieties and the impenetrable fruit sets the stage, and the wine follows over the palate and this expressive wine doles out dark fruity softness from both the Montepulciano and the through to the palate with super thickness, firm tannins fruit, spice, balsam herbs and moist earth. Overall, this Merlot. The Sangiovese contributes to the wine's bright and full-bodied appeal. Argirio is named after the thick, is a soft, round and enduring take on Sangiovese..” acidic vein. ” clay soils of the vineyard.”
Monica Larner – The Wine Advocate – 30 Set 2015 Monica Larner – The Wine Advocate – 30 Set 2015 Monica Larner – The Wine Advocate – 30 Set 2015 Italy, Tuscany: A mixed Bag from Tuscany Italy, Tuscany: A mixed Bag from Tuscany Italy, Tuscany: A mixed Bag from Tuscany
Confidentialand Privileged Podernuovo | aPalazzone
28 APPENDI X
Interes ng Ra ng Comments 3
Therra 2010 94/100pts Guida ai Migliori Vini d’Italia: It presents a very intense ruby, explosive nose with hints of berries, roasting, plum, black cherry, spices, exotic wood, balsamic herbs, coffee, cocoa. The taste is full, elegant, silky with refined tannins, material, fresh ending, fruity, with long strokes of cocoa.
Argirio 2011 95pts James Suckling: The last vintage of the cabernet Franc sensation, Argirio, is fantastic. It reminds me of premier cru St. Emilion in style and structure. This is firm and tannic but very finely textured, full bodied, ultra fine tannins and a long finish. Flavours of iron and spice with some terracotta. Chalky. Pure Cabernet Franc. The Tuscan Ausone. Better in 2016
Sotirio 2011 93pts James Suckling: Soft and fruity with a cherry, orange-peel and berry character. Full to medium body with fine tannins and a fresh finish. Delicate and juicy. Firm tannins and brightness. Salty and savoury. Balsamic. All Sangiovese. This evolves beautifully in the glass. Aged about a year in large casks. Drink now or hold. Confidentialand Privileged Podernuovo | aPalazzone
29 Special Formats APPENDI X
4 Magnum 3 Liters
6 Liters
Confidentialand Privileged Podernuovo | aPalazzone
Availability Upon Request 30
TRIANGLE L OI E OLIV E TH
40 Confidential and Privileged | Podernuovo a Palazzone
using a different combination ofthe three local olives types Frantoio, Moraiolo and Leccino. control ofthe production cycle were the common denominators ofthe twopartners, each uncompromisingAn commitment to quality through an organic production and complete Tuscany joined the adventure thuscreating a triangle between Tuscany, Umbria and Lazio. Lazio and Podere dell’Ermellino in Umbria. In2009Paolo Bulgari’s estate Formica Alta in in and around Civita di Bagnoregio, incorporating respectively Essenza di Carma in alto and Giovanni Bulgari. Both have been running olive oil plantation ontheir respective estates, The Olive Oil Triangle isa project that initiated was in 2008byGiulio Figarolo di Gropello The Oli I n t r oducing v e Oil
T riangle
TRIANGLE L OI E OLIV E TH
41 Confidential and Privileged | Podernuovo a Palazzone
cycle and results quality-wise in the best possible olive oil onthe market. that only outstanding quality olives ofthe three estates, all organically get grown, production they have been picked from the tree, and thusan extremely lowacidity; and onthe other, The mill guarantees onone hand that the olives are processed within from 24hours when limited olive oil production though -was the only option to make truly outstanding olive oil. The investment into anmill own –far more powerful than probably needed fora relatively systems –isa key factor to the outrageous quality of the olive oil. The acquisition ofa state-of-the-art mill –produced in Sweden,market leaders in separation oil. olives start fermenting and decomposing, and significantly decreases the quality ofthe olive many dayseven weeksbefore they are actually being processed. This bringsabout that the olive mill. The problem isthat waiting times get long and olives literally “hang around” for tobusinesses medium sized, and even big estates, bring their olives once picked to a local Due to a quite intense olive cultivation in the region, all producers, from small family of The impor
o wning a mill t ance
TRIANGLE L OI E OLIV E TH
42 Confidential and Privileged | Podernuovo a Palazzone
Very harmonic taste and smell. basil,grass, rosemary, sweet almonds, chicory and lettuce. Medium green/gold color with hints ofartichoke, thistle, fresh Character Essenza • • • • • • • • • • • •
Biophenols Peroxide: 7,3mEqO2/Kg Acidity: 0,14ofolive acid Type: Medium fruity Milling: Continuous cycle Production: per 2500Kg hectare Harvest period: Last 3weeksofNovember Soil: Clayey, tuff sand Harvesting system: Byhand Olives: Alto Lazio Blend Estate Owner: :
Leccino : 498mg/kg Giulio 78%, di
Figarolo Frantoio Carma di 22% Gropello
Bio
TRIANGLE L OI E OLIV E TH
43 Confidential and Privileged | Podernuovo a Palazzone
taste and smell. rosemary, bi er and sweet almonds and chicory. Harmonic Intense gold color with hints of ar choke, thistle, mint, Character Podere • • • • • • • • • • • •
Biophenols Peroxide: 7,6mEqO2/Kg Acidity: 0,16ofolive acid Type: Medium fruity Milling: Continuous cycle Production: per 1000Kg hectare Harvest period: Last 3weeksofNovember Soil: Clayey, tuff sand Harvesting system: Byhand Olives: Umbria Estate Owner:Giovanni Bulgari :
Frantoio Monocultivar : 512mg/kg
100% Ermellino
Bio
TRIANGLE L OI E OLIV E TH
44 Confidential and Privileged | Podernuovo a Palazzone
smell. rosemary, bi er almonds and le uce. Harmonic taste and Intense gold color with hints of ar choke, fresh grass, Character Formica Alta • • • • • • • • • • • •
Biophenols Peroxide: 6,0mEqO2/Kg Acidity: 0,13ofolive acid Type: Medium fruity Milling: Continuous cycle Production: per 2200Kg hectare Harvest period: Last 3weeksofNovember Soil: Clayey, tuff sand Harvesting system: Byhand Olives: Tuscany Blend Estate Owner:Paolo Bulgari :
Frantoio : 523mg/kg 60%, Moraiolo
15%, Leccino
25%
TRIANGLE L OI E OLIV E TH
45 Confidential and Privileged | Podernuovo a Palazzone with hints of green almonds, salad and chicory. Harmonic and elegant with medium bi er and spicy taste almonds, leaving freshness and floral sensa on on the nose. Intense gold color with hints of green and sweet apple and Character 100% • • • • • • • • • • • •
3 FOGLIEGAMBERO ROSSO Biophenols Peroxide: 6,6mEqO2/Kg Acidity: 0,17ofolive acid Type: Medium fruity Milling: Continuous cycle Production: 400liters Harvest period: Last 3weeksofOctober Soil: Clayey, tuff sand Harvesting system: Byhand Olives: Alto Lazio Blend Estate Owner:Paolo Bulgari GUIDA OLID’ITALIA 2016 :
Moraiolo : 585mg/kg Carma 70% Frantoio
30%
TRIANGLE L OI E OLIV E TH
7 Confidential and Privileged | Podernuovo a Palazzone
TRIANGLE - PACKAGING L OI E OLIV E TH
47 Confidential and Privileged | Podernuovo a Palazzone guide to the best 300Olive Since Sua Eccellenza Italia 2013 from Gambero Rosso degli Oli Italiani” byLuigi Caricato Essenza di Special awards: Best Ra ngs and Awards @
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TRIANGLE L OI E OLIV E TH
48 Confidential and Privileged | Podernuovo a Palazzone Oli Gambero
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TRIANGLE L OI E OLIV E TH
49 Confidential and Privileged | Podernuovo a Palazzone the three different olive oils. once opened transforms itself into a unique cruet and contains three bottles of100ml each of called the “Triangolino” (small Olive Oil Triangle) available is now in a triangular shape that of Essenza di Carma, Podere dell’Ermellino and Formica Alta olive oil. A brand newproposal The Olive Oil Triangle comes in a special gift package, each containing three 250ml bottles P ac k aging
OLIV E TH - 5 X APPENDI T C E J O R P L OI E 50 Confidential and Privileged | Podernuovo a Palazzone
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