3rd International Conference on Economics, Management, Law and Education (EMLE 2017)
Advances in Economics, Business and Management Research Volume 32 Zhengzhou, China 25-26 November 2017
Editors:
Eric McAnally Irina Solovjeva Yong Zhang Randall Green Mingming Huo
ISBN: 978-1-5108-5480-2
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Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY 12571 USA Phone: 845-758-0400 Fax: 845-758-2633 Email: [email protected] Web: www.proceedings.com TABLE OF CONTENTS
ECONOMICS
ECONOMICS AS A HUMANITARIAN SCIENCE "ECONOMIC RHETORIC" OF MCCLOSKEY AS A CASE STUDY...... 1 Andrey Orekhov, Fakhraddin Akhmedov
BANKING SECTOR ASSET CONCENTRATION RISK ...... 6 Irina Larionova, Elena Meshkova
DIGITAL TECHNOLOGIES AS A FACTOR IN THE DEVELOPMENT OF MODERN MARKETING ...... 11 Nadezhda Arkhipova, Alan Abaev, Madina Gurieva
RESEARCH ON EVALUATION OF UNIVERSITY S&T INNOVATION EFFICIENCY IN LIAONING PROVINCE...... 15 Shihong Wei, Kaiming Tan
A STUDY ON THE IMPACT OF DEVELOPMENT OF VOCATIONAL EDUCATION ON ECONOMIC GROWTH IN CHONGQING...... 19 Shuaijin Huang, Chengjie Liu
A STUDY ON THE EFFECT OF EMPLOYMENT SERVICE ENCOUNTER WITH THE RELATIONSHIP QUALITY AS A MEDIATOR ON THE WORD-OF-MOUTH ...... 28 Xicong Zheng
COMPLEX ESTIMATION OF THE EFFICIENCY OF THE FINANCIAL PLANNING SYSTEM. HOW TO PLAN THE FINANCIAL SUCCESS OF A COMPANY ...... 40 Valery Nezamaikin, Irina Yurzinova
THE FORMATION OF THE BIPOLAR STRUCTURE OF INTERNATIONAL FINANCE AFTER WORLD WAR II ...... 42 Angang Li
RESEARCH ON THE TRANSFORMATION OF BONDED AREA TO PILOT FREE TRADE ZONE IN CHINA'S INLAND...... 46 Chao Shi, Yang Dang, Lijuan Liu
STUDY ON STATUS QUO AND MEASURES FOR INTELLECTUAL PROPERTY PROTECTION IN FREE TRADE ZONES...... 52 Chuanrong Wang, Zuguo Cai
PRELIMINARY STUDY ON THE GENDER DIFFERENCES IN THE ONLINE SHOPPING OF COLLEGE STUDENTS ...... 57 Danwen Chen, Xuan Luo
FEASIBILITY STUDY ON COLLEGE STUDENT CREDIT CARD BUSINESS RESTART TAKING THE UNIVERSITIES OF XIANNING CITY AS AN EXAMPLE...... 62 Qingqing Cai, Gang Yan, You Zhou, Min Zheng
IMPROVEMENT OF INNOVATIVE INFRASTRUCTURE AS A MEANS OF ECONOMIC DEVELOPMENT ...... 71 Alla Nikonorova, Dmitry Morkovkin, Natalia Isaichykova, Valery Nezamaikin
STUDY ON INTANGIBLE WELFARE OF LARGE STATE-OWNED ENTERPRISES...... 75 Yang Dang, Yuzhe Wang, Mo Zhou
RESEARCH AND DEVELOPMENT OF THE MAP AND ASSESSMENT OF LAND DEGRADATION FOR SUSTAINABLE DEVELOPMENT OF LAND RESOURCES (RESEARCH LOCATION: THUA THIEN HUE PROVINCE—VIETNAM)...... 77 Ngoc Dan Nguyen, Guoping Lei, Xuan Minh Tran
RESEARCH ON FINANCING PROBLEMS OF SMALL AND MEDIUM-SIZED ENTERPRISES IN JILIN PROVINCE...... 84 Huiping Zhang
A MICRO PERSPECTIVE STUDY ON NON-PERFORMING LOANS. BASED ON THE PANEL DATA OF YUNNAN TONGHAI COUNTY...... 87 Shushu Feng, Xinyue Wang
RESEARCH ON FINANCIAL SUPPORT TO RURAL ECONOMY IN NANTONG CITY ...... 91 Feng Jin
METHODOLOGICAL SUPPORT OF A COMPANY'S ECONOMIC SECURITY SYSTEM ...... 95 Larisa Egorova
DEVELOPMENT OF INTERNATIONAL COOPERATION OF RUSSIAN MONETARY INSTITUTIONS ...... 99 Natalia Amosova, Anna Kosobutskaya, Natalia Filimonova, Alexander Lodyshkin, Olga Luskatova
PROBLEMS AND CONDITIONS OF SUSTAINABLE ECONOMIC DEVELOPMENT OF THE RUSSIAN TIMBER INDUSTRY COMPLEX ...... 103 Yulia Romanova, Anna Egorenko
FEASIBILITY STUDY ON E-BUSINESS WEBSITE PROJECT OF VOLUNTOURISM...... 107 Lili Jing, Yuzhe Wang, Jiaqi Zhang
EVALUATION ON COMPREHENSIVE ECONOMIC COMPETITIVENESS OF BEIJING-TIANJIN-HEBEI REGION ...... 112 Xiaoke Liu, Mengqi Hou
RESEARCH ON FINANCIAL RISK PREVENTION AND CONTROL. BASED ON REAL ESTATE ASSET BUBBLES...... 119 Liang Zhang
IMPACT OF ANTICIPATED AND UNANTICIPATED MONETARY POLICY ON REAL ESTATE MARKET: A STUDY BASED ON SVAR MODEL...... 125 Chunhuan Xiao, Bo Pang
DISCUSSING DILEMMA OF TAIWAN URBAN RENEWAL SYSTEM APPLICATION FROM BEHAVIOR DECISION-MAKING VIEWPOINT...... 132 Meng Chiu Chang
PROBLEMS AND TRENDS IN INNOVATIVE TRANSFORMATION OF RUSSIAN ECONOMY AND INFRASTRUCTURE DEVELOPMENT ...... 138 Dmitry Morkovkin, Sergey Shmanev, Lyudmila Shmaneva
EMPIRICAL STUDY ON THE EVALUATION OF FINANCIAL COMPETITIVENESS OF LISTED AGRICULTURAL COMPANIES UNDER THE SUPPLY-SIDE REFORM ...... 142 Jinlei Yang, Tiantian Sun
ORIGIN AND RELEVANCE OF REFINANCE AS AN INSTRUMENT OF A CENTRAL BANK'S REGULATION...... 147 Yury Kropin
EFFICIENCY ANALYSIS OF PROVINCIAL TOURIST ATTRACTIONS IN CHINA BASED ON DEA- MALMQUIST MODEL ...... 151 Zhen Su, Huike Shi, Chuanyang Ren
PROBLEMS OF SUSTAINABLE DEVELOPMENT OF DAIRY INDUSTRY ENTERPRISES IN THE CONDITIONS OF WESTERN SANCTIONS AND IN THE FRAMEWORK OF THE IMPORT SUBSTITUTION PROGRAM ...... 157 Iraida Romanova, Yulia Romanova
CO-INTEGRATION ANALYSIS OF THE INNOVATION INPUT AND PERFORMANCE OF CHINA'S HIGH- TECH INDUSTRIES ...... 160 Kaiming Tan, Shihong Wei
PROBLEMS OF DEVELOPMENT OF SMALL AND MEDIUM ENTERPRISE (SME) IN RUSSIA AND METHODS OF SOLVING THEM ...... 165 Olga Chemodanova, Gleb Grib
ORGANIZATION AND FINANCIAL SUPPORT OF INNOVATIVE PROCESSES IN RUSSIA...... 169 Tatiana Pogodina
IMPROVEMENT OF MECHANISMS OF MANAGEMENT OF SOCIO-ECONOMIC DEVELOPMENT. THE ASSESSMENT OF EFFECTIVENESS OF DEVELOPMENT OF STATE PROGRAMS ...... 172 Irina Yurzinova, Valery Nezamaikin
EVALUATION OF URBAN INFRASTRUCTURE INVESTMENT EFFICIENCY IN SHANDONG PROVINCE...... 176 Yonghong Gao, Yongchun Liu, Suxia Wang
COMPETENCY APPROACH TO THE FORMATION OF SPECIALISTS IN THE SPHERE OF ECONOMICS IN MODERN CONDITIONS OF GLOBALIZATION ...... 183 Julia Gnezdova
RESEARCH ON ANTI-POVERTY STRATEGIES IN RESOURCE-RICH AREAS. BASED ON LIANGSHAN PREFECTURE IN SICHUAN PROVINCE ...... 186 Xueqing Kang
SINO-RUSSIAN ECONOMIC AND TRADE COOPERATION UNDER "THE BELT AND ROAD INITIATIVE"...... 191 Yanling Zhou, Hui Xie
COMPARATIVE ANALYSIS OF REAL ESTATE BUBBLE IN CHINA AND JAPAN...... 195 Zhigang Wang
STRATEGIC CHOICE OF ZHUHAI'S ECONOMIC DEVELOPMENT IN THE BACKGROUND OF HONG KONG-ZHUHAI-MACAO BRIDGE ...... 200 Yang Song
EDUCATION
REFLECTIONS ON DEEPENING COLLEGE DISCIPLINE AND SPECIALTY CONSTRUCTION FOR POST- ORIENTED EDUCATION ...... 206 Youbao Ding, Baopeng Li
DISCUSSION AND ANALYSIS ON THE FUNCTION OF COLLEGE STUDENTS' STUDY TOUR UNDER THE THEORY OF DEFAMILIARIZATION...... 211 Hui Jin
RESEARCH ON THE CAUSES OF "PROBLEM COLLEGE STUDENTS"...... 216 Shuyang Sun
RESEARCH ON SYSTEMS AND MECHANISMS OF ECOLOGICAL EDUCATION OF INNOVATION AND ENTREPRENEURSHIP OF "UNIVERSITIES-GOVERNMENTS-ENTERPRISES" IN LOCAL APPLICATION-ORIENTED UNIVERSITIES ...... 219 Guiying Kong
THE CONSTRUCTION BACKGROUND AND DEMAND ANALYSIS OF LOGISTICS PARK IN H COUNTY ...... 225 Shijun Yuan, Jianhua Chen
THE EXPLORATION OF HYBRID TEACHING MODE BASED ON FANYA SPOC PLATFORM...... 229 Yan Li
STUDY ON CULTIVATION MECHANISM OF INNOVATIVE ENTREPRENEURIAL MARKETING TALENTS. BASED ON EXPERIENCE OF UNIVERSITIES IN TAIWAN ...... 233 Juhua Xiu
WAYS TO IMPROVE THE TEACHING EFFECTIVENESS OF IDEOLOGICAL AND POLITICAL COURSE IN COLLEGES AND UNIVERSITIES IN CHINA ...... 237 Minghui Chen
PROTECTION STRATEGIES OF ORIGINAL OROQEN MUSIC HERITAGE. COMBINED WITH THE LOCAL CURRICULUM CONSTRUCTION OF COLLEGES AND UNIVERSITIES...... 241 Xiaofei Sun, Zuping Xu
RESEARCH ON STRENGTHENING AND IMPROVING THE CONSTRUCTION OF THE THEME WEBSITE OF IDEOLOGICAL AND POLITICAL EDUCATION IN COLLEGES AND UNIVERSITIES OF JILIN PROVINCE...... 244 Lujun Lv
REFLECTIONS ON THE MENTAL HEALTH EDUCATION OF CONTEMPORARY UNDERGRADUATES IN POLICE COLLEGES...... 248 Xiaohong Zhang
A STUDY ON ACTIVE LEARNING WAY OF INTERCULTURAL COMMUNICATION COURSES FOR BUSINESS MAJORS...... 251 Dingjie Xu
CHINESE FOLK CULTURE PRACTICAL TEACHING AND FIELD INVESTIGATION...... 255 Qianwei Jin, Xiaofeng Chen
EXPLORATION AND ACHIEVEMENT OF THE WAYS FOR RESOURCES INTEGRATION OF INDEPENDENT INSTITUTES IN THE REGIONAL INNOVATION-DRIVEN DEVELOPMENT ...... 258 Kequan Feng
STUDY ON VISUAL SITUATION-PROBLEM-BASED TEACHING DESIGN IN DATA STRUCTURE...... 261 Maochun Yu
DING ZUYI'S EDUCATION THOUGHTS AND CHINESE TRADITIONAL CULTURE...... 266 Hongqiao Song
COMMUNITY POTENTIAL IN MASSIVE OPEN ONLINE COURSES...... 271 Ge Mu, Dimitris G. Assimakopoulos
RESEARCH ON PE TEACHING MODE UNDER THE GUIDANCE OF HEALTHY SCHOOL CONSTRUCTION ...... 274 Qiong Gao
STRATEGY RESEARCH ON THE INTERACTIVE TEACHING MODEL ...... 277 Bin Wang
PHILOSOPHY OF TECHNOLOGY IN THE SYSTEM OF MODERN EDUCATION ...... 280 Vladimir Tsvyk, Irina Tsvyk
DISCUSSION ON THE TEACHING REFORM OF MASSIVE OPEN ONLINE COURSES IN UNIVERSITIES ...... 286 Ying Li
STUDY ON NEW TEACHING MODEL OF "STATISTICS"...... 291 Tingting Chen
EXPLORATION AND RESEARCH ON THE CONSTRUCTION OF VOCATIONAL EDUCATION GROUPS ...... 294 Xiang Wang
RESEARCH ON THE CONSTRUCTION OF PROFESSIONAL ACCOMPLISHMENT DEVELOPMENT M- LEARNING PLATFORM FOR COLLEGE STUDENTS...... 297 Tingwei Pan
AN ANALYSIS OF THE CONSTRUCTION OF AN EXCELLENT IDEOLOGICAL AND POLITICAL COURSE. INSPIRATION FROM THE PROVINCIAL COMPETITION OF AN EXCELLENT COURSE...... 303 Dandan Mao
DISCUSSION ON THE TEACHING CONTENTS AND TEACHING METHODS OF NETWORK PUBLIC RELATIONS...... 307 Jing Wu, Yang Xie
EXPLORATION ON EXPERIMENTAL TEACHING MODEL OF FINANCIAL MANAGEMENT SPECIALTY UNDER THE ENVIRONMENT OF SIMULATION ...... 311 Jie Li
ANALYSIS OF ONLINE LEARNING STYLE MODEL BASED ON K-MEANS ALGORITHM ...... 315 Rumei Li, Chuantao Yin
RESEARCH ON TEACHING MODE OF HIGHER VOCATIONAL COLLEGES UNDER THE BACKGROUND OF MOBILE INTERNET ...... 321 Lingyun Yang
RESEARCH ON THE CONTENT OF LEGAL EDUCATION IN UNIVERSITY OF SCIENCE AND ENGINEERING BASED ON RISK PREVENTION...... 324 Hongzhen Lin
RESEARCH ON ACCOUNTING ETHICS EDUCATION...... 328 Jingyi Zhao
REFLECTIONS ON THE CONSTRUCTION OF TEACHERS' ETHICS IN IDEOLOGICAL AND POLITICAL EDUCATION IN COLLEGES AND UNIVERSITIES ...... 330 Yuxia Ding
REFORM AND DEVELOPMENT OF VOCATIONAL EDUCATION IN FUJIAN PROVINCE FROM THE COLLABORATIVE INNOVATION PERSPECTIVE ...... 333 Xinbing Sun
RESEARCH ON THE WISDOM SYMBIOSIS OF LEARNERS BASED ON CLOUD COURSE PLATFORM ...... 338 Jinzhong Ma, Yuhua Jiang
TEACHING RESEARCH AND PRACTICE OF INFORMATION TECHNOLOGY COURSE BASED ON PROJECT TEACHING METHOD ...... 341 Yu'e Song, Xiaofeng Chen, Chunhui Sun, Chengguo Wang
THE ALL-ROUND DEVELOPMENT OF HUMAN BEING: THE ULTIMATE VALUE POINT OF IDEOLOGICAL AND POLITICAL EDUCATION...... 344 Miao Miao
THE FUNCTIONAL ORIENTATION AND CONSTRUCTION PRINCIPLES OF THE EMBEDDED SYSTEM OF MORAL EDUCATION IN COLLEGES AND UNIVERSITIES IN THE "SCREEN-READING ERA" ...... 351 Ming Yi
KNOWLEDGE ECONOMY AND MEDICAL EDUCATION ...... 355 Na Wang, Jinguo Wang
RESEARCH AND APPLICATION OF COST CONTROL IN COLLEGE STUDENTS' INNOVATION AND ENTREPRENEURSHIP TEAM ...... 358 Na Yang, Yiqun Liu, Jie Zhou, Xiaojing Zhou, Congsheng Li
CONSTRUCTIONAL HIERARCHY AND FEATURES OF THE THERE CONSTRUCTION ...... 363 Bo Li
THE MEDIA LITERACY EDUCATION OF JOURNALISM STUDENTS BASED ON MEDIA CRITICISM COURSE...... 371 Xiaorui Li
THE COMPREHENSIVE CONSIDERATION ON OPTIMIZING THE TEACHING MODE OF PHYSICAL EDUCATION IN COLLEGES AND UNIVERSITIES ...... 374 Wen Zhou
MANAGEMENT
CAREER COUNSELING TECHNIQUES BASED ON CAREER CHAOS THEORY...... 378 Chunlin Li, Qisheng He
STUDY ON THE SURVIVAL OF HIGHER VOCATIONAL COLLEGES IN THE FIERCE COMPETITION...... 382 Xuewen Ye
RESEARCH ON THE INTEGRATION AND GROWTH MECHANISM OF CHINESE TRADITIONAL CULTURE AND ENTERPRISE PARTY CONSTRUCTION ...... 387 Qin Wang, Jiangjing Xia
A STUDY ON THE CONSTRUCTION OF INNOVATIVE ECOLOGICAL SYSTEM OF "CONTENT E- COMMERCE" ...... 391 Dingjie Xu
AN ANALYSIS OF CHINESE ART MARKET MECHANISM WITH SUPPLY-SIDE STRUCTURAL REFORM...... 394 Jie Li
THEORETICAL BASIS, INFLUENCING FACTORS AND STRATEGIES OF NATIONAL AUDIT PROFESSIONALISM ...... 397 Xumeng Liu
ANALYSIS ON PATH FOR MANAGEMENT-ORIENTED TRANSFORMATION OF TALENT TRAINING OF ACCOUNTING MAJOR IN HIGHER VOCATIONAL COLLEGE...... 405 Xia Lei
THE IMPACT OF FINANCIALIZATION AND STRATEGY ...... 409 Shengnan Zheng, Qi Chen, Shengdao Gan
WEST-STRAIT REGIONAL TOURISM: DESTINATION BRAND DEVELOPMENT CHALLENGES ...... 413 Junyi Huang
THE RELATIONSHIP BETWEEN FINANCIAL REPORTING QUALITY AND INVESTMENT EFFICIENCY ...... 417 Qi Chen, Shengnan Zheng, Wen Mou
ANALYSIS OF CONDITIONS REQUIRED FOR A QUALIFIED FOOTBALL REFEREE...... 421 Jia You
EVALUATION ON THE EFFICIENCY AND ABILITY OF SCIENCE AND TECHNOLOGY INNOVATION OF BEIJING CITY ...... 425 Dan Wu, Jing Hu
STUDY ON COLORS OF MODERN HISTORICAL BUILDINGS OF WUHAN UNIVERSITY BASED ON MUNSELL COLOR SYSTEM...... 433 Ying Wang
RESEARCH ON THE COUNTERMEASURES OF DEVELOPMENT OF ICE AND SNOW TOURISM IN CHANGCHUN ...... 437 Mingju Liu, Liguang Zhao, Dandan Zhang
RESEARCH ON THE DEVELOPMENT AND COUNTERMEASURES OF MICE TOURISM IN JILIN PROVINCE...... 442 Liguang Zhao, Mingju Liu, Shanhua Jin
THE ORIGIN, THEORY AND CONSTRUCTION OF MUSEUM ECONOMY RESEARCH ...... 448 Mei Xie, Delong Gao
RESEARCH ON THE INFLUENCE OF THE LABOR RELATIONS CLIMATE IN HIGH STAR-LEVEL HOTELS ON THE TURNOVER INTENTION OF STAFF...... 453 Lujie Chen, Junyi Huang
BED AND BREAKFAST TOURISM, DEVELOPMENT ASSISTANCE AND ABILITY IMPROVEMENT OF HERDSMAN IN TIBET. TAKING APEI VILLAGE AS AN EXAMPLE ...... 458 Zengyan Xiao
ANALYSIS ON THE ROLE OF GOVERNMENT IN THE CONSTRUCTION OF SPONGE CITY. TAKING THE CONSTRUCTION OF WUHAN SPONGE CITY OF HUNAN AS AN EXAMPLE...... 462 Jie Gu, Huayan Cui
ANALYSIS ON COPY CLOTHING IN CHINA ...... 466 Yuanmei Zhang, Hongli Zhang
STUDY ON THE BENCHMARKING AND OPTIMIZATION OF FUJIAN INTERNATIONAL BUSINESS ENVIRONMENT ...... 469 Yali Shao
STUDY ON THE CONSTRUCTION PATH OF CHINA'S SMART COMMUNITY ...... 474 Jieni Zhu
THE IMPACT OF CHARACTERISTICS OF REGIONAL INNOVATION NETWORK STRUCTURE ON REGIONAL INNOVATION OUTPUT...... 478 Lei Zhao
DISCUSSION ON THE MECHANICAL DRAWING TEACHING FOR TALENT CULTIVATION OF UTILITY MODEL ...... 483 Hua Chen, Tong Cao, Guanghui Yang
STUDY ON THE OPERATIONAL MECHANISM OF INTEGRATIVE DEVELOPMENT OF PRODUCER SERVICE INDUSTRY AND MANUFACTURING INDUSTRY. BASED ON THE PERSPECTIVE OF KNOWLEDGE MODULE...... 487 Yajun Wang
RESEARCH ON THE EVALUATION AND OPTIMIZATION OF GOVERNMENTAL TOURISM OFFICIAL WEBSITE AT COUNTY AND CITY LEVELS BASED ON HIERARCHICAL ANALYSIS. TAKE HAINAN AS AN EXAMPLE ...... 492 Fuyuan Bao
THE APPLICATION OF VIRTUAL REALITY TECHNOLOGY IN LIBRARY INFORMATION RETRIEVAL ...... 497 Wei Luo
ANALYSIS ON THE SOCIAL SECURITY SYSTEM OF RETIRED ATHLETES IN CHINA...... 500 Keqing Sheng, Wenyu Wang
RESEARCH ON THE MEASURES TO IMPROVE AIR QUALITY AT TINY AREAS OF SCENIC SPOTS IN CHENGDU BASED ON ECOLOGICAL DESIGN...... 504 Jun Bi, Chun Huang, Lin Wang
EXPLORATORY REFORM OF COLLECTIVE CONSTRUCTION LANDS MARKETIZATION IN RURAL AREAS...... 509 Shuqin Zhao, Hongfei An
OVERVIEW OF WORLD PLANNING TRENDS AND LAND USE. PLANNING IN A SUSTAINABLE WAY IN VIETNAM...... 513 Ngoc Dan Nguyen, Guoping Lei, Xuan Minh Tran
PERFORMANCE EVALUATION OF GREEN SUPPLY CHAIN OF TEXTILE AND APPAREL INDUSTRY IN CHINA...... 518 Zhengyan Shao
RESEARCH ON TRANSFER AND TRANSFORMATION MECHANISM FOR TECHNOLOGICAL RESULTS IN APPLIED COLLEGES...... 525 Yaomin Mei
SUSTAINABLE USE AND MANAGEMENT OF SLOPING FIELDS IN THE MOUNTAINOUS AREA OF VIETNAM: PRESENT SITUATION AND SOLUTION ...... 529 Xuan Minh Tran, Guoping Lei
THE FOUNDER OF POST-MODERN PUBLIC ADMINISTRATION THOUGHTS A REVIEW OF FARMER'S THOUGHTS ...... 536 Jun Zhang, Yanhua Kuang
SUSTAINABLE SHIFTING CULTIVATION USING AGRO-ECOLOGY APPROACH ...... 540 Xuan Minh Tran, Guoping Lei, Ngoc Dan Nguyen
RESEARCH ON THE INFLUENTIAL FACTORS OF ENTREPRENEURIAL INTENTION OF RESIDENTS IN TOURIST DESTINATION...... 546 Xilin Zhang
STUDY ON USER-DRIVEN BUSINESS MODEL INNOVATION FOR TRADITIONAL MANUFACTURING ENTERPRISES IN THE "INTERNET PLUS" AGE...... 550 Xinling Wu, Yuanyuan Yang
RESEARCH ON STARTUP COMPETENCE OF RETURNED RURAL MIGRANT WORKERS ...... 554 Dan Yang
RESEARCH ON INFLUENCES OF INDIVIDUAL SOCIAL NETWORK ON STARTUPS OF RETURNED MIGRANT WORKERS ...... 559 Dan Yang
RESEARCH ON THE FORMATION AND DEVELOPMENT OF EXPRESS INDUSTRY IN EUROPE AND AMERICA...... 564 Jingxian Huang
A REVIEW OF ENVIRONMENTAL INTERPRETATION RESEARCH IN THE WEST IN THE PAST DECADE ...... 568 Tian'e Cheng, Mingming Cao, Jun Wang
RESEARCH ON RELATIONS BETWEEN URBAN ADAPTABILITY AND HOMETOWN STARTUPS OF RETURNED RURAL MIGRANT WORKERS IN THE WEST REGION. TAKING SICHUAN PROVINCE FOR EXAMPLE ...... 575 Dan Yang
EXPLORATION ON THE DEVELOPMENT MODEL OF HEALTH SERVICE OF TRADITIONAL CHINESE MEDICINE. TAKING SHIJIAZHUANG OF HEBEI PROVINCE AS AN EXAMPLE ...... 579 Jun Li, Haiying Yu
ON SUPPORTED EMPLOYMENT IN THE RUSSIAN FEDERATION ...... 584 Elena Blagireva
STUDY ON THE LONG-TERM EDUCATION MECHANISM OF THE PARTY CONSTRUCTION AMONG COLLEGE STUDENTS ...... 588 Fengqiu Jin, Zongyi Yang
RESEARCH ON THE PROBLEMS IN THE CONSTRUCTION OF SMART COMMUNITY IN CHINA AND ITS COUNTERMEASURES ...... 592 Wenli Deng
INSPIRATION AND OPTIMIZING COUNTERMEASURES OF FOREIGN EXPERIENCE IN CHINA'S HOME-BASED CARE ...... 597 Feng Pan, Yang Wang
RESEARCH ON ENTERPRISE APPLICATION OF BALANCED SCORECARD. TAKING CHINA RESOURCES GROUP AS AN EXAMPLE...... 602 Min Zhou
RESEARCH ON THE TRANSFORMATION OF RURAL DEVELOPMENT AND PLANNING ...... 608 Xinping Yuan, Aole Chen
RESEARCH ON PUBLIC SERVICE OF 0-3-YEAR-OLD CHILDCARE AND POLICY SUPPORT. TAKING TIANJIN AS AN EXAMPLE...... 612 Aihao Xu
STUDY ON THE CONSTRUCTION OF PERFORMANCE MANAGEMENT ASSESSMENT INDEX SYSTEM IN THE POST MANAGEMENT BACKGROUND...... 618 Xiaoli Zhang
INFLUENCING FACTORS OF PARTICIPATING IN SOCIAL GOVERNANCE OF SOCIAL SCIENCE MASS ORGANIZATIONS IN HUBEI PROVINCE...... 622 Li Li, Lihong Ruan
A CASE STUDY ON THE TOURISM-TARGETED POVERTY ALLEVIATION IDENTIFICATION IN HANZHONG CITY OF SHAANXI PROVINCE ...... 628 Jie Li
PREDICATION ON HY COUNTY LOGISTICS PARK SIZE BASED ON GA-BP NEURAL NETWORK MODEL ...... 633 Shijun Yuan, Zhongping Zhao, Jianhua Chen
RESEARCH ON THE COUNTERMEASURES OF CONSTRUCTING THE GUARANTEE MECHANISM OF GOVERNMENT FUNDS INVESTING INTO THE HOME CARE SERVICE ...... 637 Wenxiong Yu, Lilin Liu
REFLECTIONS ON THE IDEOLOGICAL AND POLITICAL EDUCATION LEADING THE CONSTRUCTION OF CAMPUS CULTURE...... 642 Hanmei Li
RESEARCH ON THE TRANSFORMATION AND UPGRADING OF PHYSICAL RETAILERS IN INTERNET ERA...... 648 Juhua Xiu
EXPLORATION AND RESEARCH ON THE COMBINATION OF "ONE VILLAGE, ONE PRODUCT" AND TOURISM INDUSTRY TO PROMOTE THE DEVELOPMENT OF THE NEW RURAL ECONOMY ...... 652 Xinping Yuan, Hui Lu
A STUDY ON THE DEVELOPMENT OF SPORTS LIFESTYLE OF THE ELDERLY IN JIANGSU PROVINCE ...... 656 Juhua Song, Jiangyue Wu
STUDY ON THE TOP TEN OBSTACLES TO THE DEVELOPMENT OF PRIVATE PENSION INSTITUTIONS ...... 659 Jun Wang
FINANCIAL PROBLEMS AND COUNTERMEASURES OF SMALL AND MICRO ENTERPRISES. AN ANALYSIS BASED ON A STONE TRANSPORT COMPANY IN SHANDONG...... 666 Meijia Lin, Shaode Luo
PATH ANALYSIS OF LPO PROCESS POOLING MODEL UNDER THE PERSPECTIVE OF "INTERNET PLUS"...... 669 Xian Zhao, Wei Chen
RESEARCH ON ACCOUNTING TALENT TRAINING IN FINANCIAL SHARED SERVICE MODEL ...... 676 Meifang Liu
CASE STUDY ON LATER-STAGE SUPPORTING PROJECT MANAGEMENT FOR RESERVOIR RESETTLEMENT. TAKING SUINING CITY, SICHUAN PROVINCE AS AN EXAMPLE...... 680 Xiaojun Wang, Xinping Liu
RESEARCH ON THE CONSTRUCTION OF SPATIAL IMAGE OF WUHAN CITY FROM THE PERSPECTIVE OF ECOLOGICAL CIVILIZATION. TAKING THE OUTDOOR ADVERTISING LANDSCAPE AS AN EXAMPLE ...... 686 Jianian Liang
RESEARCH ON THE FORMATION AND DEVELOPMENT OF JAPAN EXPRESS INDUSTRY ...... 690 Jingxian Huang
THE QUALITATIVE COMPARATIVE ANALYSIS OF CHINESE NIMBY. BASED ON THE PERSPECTIVE OF MEDIATED CONTENTION...... 695 Lu Wang
RESEARCH ON SPORTS SPONSORSHIP EFFECTIVENESS ...... 700 Hailang Yu, Qinyu Tan
THE DEVELOPMENT MODEL OF AMERICAN RURAL TOURISM AND ITS ENLIGHTENMENT TO CHINA...... 705 Guangming Yang, Hong Ye, Hang Yang, Hao Zhang, Yanjun Shi
THE PATH CHOICE OF TRANSFORMATION AND UPGRADING OF MANUFACTURING INDUSTRY IN CHINA BASED ON SUPPLY-SIDE STRUCTURAL REFORM ...... 711 Shuang Qiu
RESEARCH ON STATISTICAL INDEX SYSTEM OF CROSS-BORDER E-COMMERCE ...... 715 Jun Wang
RESEARCH ON THE RELATIONSHIP BETWEEN CONFUCIANISM AND THE TRANSFORMATION AND UPGRADING OF CHINA'S TOURISM INDUSTRY...... 719 Zhiyu Qin
LAW
THE LEGAL ANALYSIS OF ROLLOVER DATA SERVICES...... 722 Wenting Liu
STUDY ON THINKING OF CHINA INTELLECTUAL PROPERTY. COURTS' FUNCTION IN JUDICIAL CONFIRMATION OF PATENT ...... 726 Yi Yang, Xin Chen
STUDY ON THE PROBLEMS AND SOLUTIONS OF PUBLIC PROSECUTION IN COURTS IN CHINA ...... 730 Qiong Zhang
LEGAL ANALYSIS OF LABOR-MANAGEMENT CONFLICTS IN LABOR-INTENSIVE ENTERPRISES: AN EMPIRICAL STUDY ON SHANDONG PROVINCE ...... 733 Bo Han
PROTECTION OF THE RIGHTS AND INTERESTS OF SCATTERED MINZU IN CHINESE CITIES ...... 742 Hua Liu
EMPIRICAL STUDY ON CONSTITUTIONAL INTERPRETATION IN JUDICIAL FIELD...... 745 Huafeng Lu, Jiayuan Zhang
STUDY ON THE MODERN TRANSFORMATION OF VILLAGE REGULATIONS AND NON- GOVERNMENTAL AGREEMENTS. FROM THE PERSPECTIVE OF RURAL GOVERNANCE RULED BY LAW...... 751 Yabei Liu, Huafeng Lu
AN ANALYSIS ON THE LEGAL LIABILITY OF SHARED CAR...... 759 Zebo Liu
DIRECTION OF CHINESE LEGAL EDUCATION REFORM UNDER THE LEGAL PROFESSIONAL QUALIFICATION EXAMINATION...... 763 Zehua Feng, Pengwei Zhan
THE STUDY OF ECONOMIC, SOCIAL AND CULTURAL RIGHTS INDICATORS AND THEIR APPLICATION IN INTERNATIONAL LAW ...... 770 Peng Xu
Author Index