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3rd International Conference on Economics, Management, Law and Education (EMLE 2017) Advances in Economics, Business and Management Research Volume 32 Zhengzhou, China 25-26 November 2017 Editors: Eric McAnally Irina Solovjeva Yong Zhang Randall Green Mingming Huo ISBN: 978-1-5108-5480-2 Printed from e-media with permission by: Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY 12571 Some format issues inherent in the e-media version may also appear in this print version. Copyright© (2017) by Atlantis Press All rights reserved. http://www.atlantis-press.com/php/pub.php?publication=emle-17 Printed by Curran Associates, Inc. (2018) For permission requests, please contact the publisher: Atlantis Press Amsterdam / Paris Email: [email protected] Additional copies of this publication are available from: Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY 12571 USA Phone: 845-758-0400 Fax: 845-758-2633 Email: [email protected] Web: www.proceedings.com TABLE OF CONTENTS ECONOMICS ECONOMICS AS A HUMANITARIAN SCIENCE "ECONOMIC RHETORIC" OF MCCLOSKEY AS A CASE STUDY.................................................................................................................................................................................................................1 Andrey Orekhov, Fakhraddin Akhmedov BANKING SECTOR ASSET CONCENTRATION RISK ...........................................................................................................................6 Irina Larionova, Elena Meshkova DIGITAL TECHNOLOGIES AS A FACTOR IN THE DEVELOPMENT OF MODERN MARKETING ........................................11 Nadezhda Arkhipova, Alan Abaev, Madina Gurieva RESEARCH ON EVALUATION OF UNIVERSITY S&T INNOVATION EFFICIENCY IN LIAONING PROVINCE.......................................................................................................................................................................................................15 Shihong Wei, Kaiming Tan A STUDY ON THE IMPACT OF DEVELOPMENT OF VOCATIONAL EDUCATION ON ECONOMIC GROWTH IN CHONGQING.........................................................................................................................................................................19 Shuaijin Huang, Chengjie Liu A STUDY ON THE EFFECT OF EMPLOYMENT SERVICE ENCOUNTER WITH THE RELATIONSHIP QUALITY AS A MEDIATOR ON THE WORD-OF-MOUTH .................................................................................................................28 Xicong Zheng COMPLEX ESTIMATION OF THE EFFICIENCY OF THE FINANCIAL PLANNING SYSTEM. HOW TO PLAN THE FINANCIAL SUCCESS OF A COMPANY ............................................................................................................................40 Valery Nezamaikin, Irina Yurzinova THE FORMATION OF THE BIPOLAR STRUCTURE OF INTERNATIONAL FINANCE AFTER WORLD WAR II ..............................................................................................................................................................................................................42 Angang Li RESEARCH ON THE TRANSFORMATION OF BONDED AREA TO PILOT FREE TRADE ZONE IN CHINA'S INLAND...........................................................................................................................................................................................46 Chao Shi, Yang Dang, Lijuan Liu STUDY ON STATUS QUO AND MEASURES FOR INTELLECTUAL PROPERTY PROTECTION IN FREE TRADE ZONES................................................................................................................................................................................................52 Chuanrong Wang, Zuguo Cai PRELIMINARY STUDY ON THE GENDER DIFFERENCES IN THE ONLINE SHOPPING OF COLLEGE STUDENTS .......................................................................................................................................................................................................57 Danwen Chen, Xuan Luo FEASIBILITY STUDY ON COLLEGE STUDENT CREDIT CARD BUSINESS RESTART TAKING THE UNIVERSITIES OF XIANNING CITY AS AN EXAMPLE......................................................................................................................62 Qingqing Cai, Gang Yan, You Zhou, Min Zheng IMPROVEMENT OF INNOVATIVE INFRASTRUCTURE AS A MEANS OF ECONOMIC DEVELOPMENT ...........................71 Alla Nikonorova, Dmitry Morkovkin, Natalia Isaichykova, Valery Nezamaikin STUDY ON INTANGIBLE WELFARE OF LARGE STATE-OWNED ENTERPRISES.....................................................................75 Yang Dang, Yuzhe Wang, Mo Zhou RESEARCH AND DEVELOPMENT OF THE MAP AND ASSESSMENT OF LAND DEGRADATION FOR SUSTAINABLE DEVELOPMENT OF LAND RESOURCES (RESEARCH LOCATION: THUA THIEN HUE PROVINCE—VIETNAM)..............................................................................................................................................................................77 Ngoc Dan Nguyen, Guoping Lei, Xuan Minh Tran RESEARCH ON FINANCING PROBLEMS OF SMALL AND MEDIUM-SIZED ENTERPRISES IN JILIN PROVINCE.......................................................................................................................................................................................................84 Huiping Zhang A MICRO PERSPECTIVE STUDY ON NON-PERFORMING LOANS. BASED ON THE PANEL DATA OF YUNNAN TONGHAI COUNTY....................................................................................................................................................................87 Shushu Feng, Xinyue Wang RESEARCH ON FINANCIAL SUPPORT TO RURAL ECONOMY IN NANTONG CITY ................................................................91 Feng Jin METHODOLOGICAL SUPPORT OF A COMPANY'S ECONOMIC SECURITY SYSTEM ............................................................95 Larisa Egorova DEVELOPMENT OF INTERNATIONAL COOPERATION OF RUSSIAN MONETARY INSTITUTIONS ..................................99 Natalia Amosova, Anna Kosobutskaya, Natalia Filimonova, Alexander Lodyshkin, Olga Luskatova PROBLEMS AND CONDITIONS OF SUSTAINABLE ECONOMIC DEVELOPMENT OF THE RUSSIAN TIMBER INDUSTRY COMPLEX ..............................................................................................................................................................103 Yulia Romanova, Anna Egorenko FEASIBILITY STUDY ON E-BUSINESS WEBSITE PROJECT OF VOLUNTOURISM.................................................................107 Lili Jing, Yuzhe Wang, Jiaqi Zhang EVALUATION ON COMPREHENSIVE ECONOMIC COMPETITIVENESS OF BEIJING-TIANJIN-HEBEI REGION ..........................................................................................................................................................................................................112 Xiaoke Liu, Mengqi Hou RESEARCH ON FINANCIAL RISK PREVENTION AND CONTROL. BASED ON REAL ESTATE ASSET BUBBLES........................................................................................................................................................................................................119 Liang Zhang IMPACT OF ANTICIPATED AND UNANTICIPATED MONETARY POLICY ON REAL ESTATE MARKET: A STUDY BASED ON SVAR MODEL.......................................................................................................................................................125 Chunhuan Xiao, Bo Pang DISCUSSING DILEMMA OF TAIWAN URBAN RENEWAL SYSTEM APPLICATION FROM BEHAVIOR DECISION-MAKING VIEWPOINT...........................................................................................................................................................132 Meng Chiu Chang PROBLEMS AND TRENDS IN INNOVATIVE TRANSFORMATION OF RUSSIAN ECONOMY AND INFRASTRUCTURE DEVELOPMENT ....................................................................................................................................................138 Dmitry Morkovkin, Sergey Shmanev, Lyudmila Shmaneva EMPIRICAL STUDY ON THE EVALUATION OF FINANCIAL COMPETITIVENESS OF LISTED AGRICULTURAL COMPANIES UNDER THE SUPPLY-SIDE REFORM ........................................................................................142 Jinlei Yang, Tiantian Sun ORIGIN AND RELEVANCE OF REFINANCE AS AN INSTRUMENT OF A CENTRAL BANK'S REGULATION...............................................................................................................................................................................................147 Yury Kropin EFFICIENCY ANALYSIS OF PROVINCIAL TOURIST ATTRACTIONS IN CHINA BASED ON DEA- MALMQUIST MODEL ................................................................................................................................................................................151 Zhen Su, Huike Shi, Chuanyang Ren PROBLEMS OF SUSTAINABLE DEVELOPMENT OF DAIRY INDUSTRY ENTERPRISES IN THE CONDITIONS OF WESTERN SANCTIONS AND IN THE FRAMEWORK OF THE IMPORT SUBSTITUTION PROGRAM .....................................................................................................................................................................................................157 Iraida Romanova, Yulia Romanova CO-INTEGRATION ANALYSIS OF THE INNOVATION INPUT AND PERFORMANCE OF CHINA'S HIGH- TECH INDUSTRIES .....................................................................................................................................................................................160