NICHOLAS PAULENICH 6819 Woodhaven Place, Zionsville, IN 46077 • (317) 741-4945 • [email protected] • nickpaulenich.com

CORE COMPETENCIES Analytics • Content Marketing • Digital Marketing • Media Relations • Public Relations • Social Media Strategy • Strategic Communications • Web Content • WordPress/Blogging • Writing

PROFESSIONAL EXPERIENCE Fusion Alliance, Indianapolis, IN, 2017-present Digital Analytics Strategist • Provide clients with website performance analysis and recommendations utilizing Google Analytics, Tableau and Clicktale; audited and tested Google Analytics and Tag Manager configurations. • Built WordPress e-commerce test site for internal beta testing analytic programs and strategies. • Co-developed templates to assess clients’ analytics program and developed strategy to optimize it.

Wyndham Worldwide/RCI, Carmel, IN, 2017 Web Content & Analytics (Contractor) • Used Adobe Analytics to build customized reports to measure the performance of company keywords, logins, promotional campaigns, social media and videos. • Customized URLs to collect data and understand campaign effectiveness. • Validated web pages to ensure data reporting accuracy. • Oversaw daily web traffic and revenue report. Maintained monthly dashboards for various company programs through Google Analytics.

R/P Marketing Public Relations, Toledo, OH, 2013-2017 Strategic Communication Supervisor Worked with clients in meeting B2B and B2C marketing, branding and public relations goals by developing communication strategies and tactics. Implemented content strategies that drove growth and increased awareness and accomplished clients’ critical business goals. Established strategic communication plans for clients including The Smithsonian, U. S. Steel (PRO-TEC), Libbey Foodservice and the National Hospice and Palliative Care Organization. • Wrote social media, web content and e-marketing pieces for clients Libbey Glass and Foodservice. • Created content strategy and copy for The Vinyl Institute that resulted in increases in web traffic (117%) and Twitter followers (324%). • Developed copy for U. S. Steel’s PRO-TEC redesigned website. • Served as analytic lead for team that developed e-marketing and web content for Libbey Foodservice. • Secured coverage for clients in outlets such as Forbes, New York Daily News and The New York Times. • Developed strategy and national pitch for Smithsonian’s skateboarding festival, Innoskate, and appearance by Tony Hawk. Placed coverage in national outlets including ESPN.com, Huffington Post and USA TODAY. • Coordinated media coverage for opening of U. S. Steel’s $400 million new line at its PRO-TEC plant. Placed coverage in Bloomberg BusinessWeek, The Wall Street Journal and The Pittsburgh Post-Gazette.

Joyce Julius & Associates, Inc., Ann Arbor, MI , 2011-2013 Market Research Analyst • Analyzed and evaluated corporate sponsorship values for Indy Car, NASCAR, NBA, NCAA football and basketball, NFL and the PGA, and television networks ABC, CBS, ESPN, FOX and NBC.

FranklinCovey, Novi, MI, 2008-2011 Productivity Consultant • Assisted clients in developing organizational systems using FranklinCovey products while pursuing a Web Specialist Associate’s degree full time.

ESPN, Bristol, CT, 2005-2006/2008-2009 Studio Production Researcher • Created and updated daily statistical and historical trends for major league baseball, the NBA and the NFL for use on ESPN.com game recaps, televised graphics, ESPN’s Bottomline and radio. • Developed and submitted ideas for use on SportsCenter, ESPNews and ESPN.com. • Ensured accuracy of live studio shows while adhering to strict deadlines and reacting to breaking news. • Recognized as a member of SportsCenter production team that was nominated for a Sports Emmy in the category of Outstanding Studio Show (Daily). NICHOLAS PAULENICH PAGE 2

Fathead, Livonia, MI, 2006-2007 Public Relations Manager • Served as media contact; wrote and distributed press releases; created press kits. • Established and implemented strategic public relations plans for license announcements and product launches; developed talking points for key executives. • Placed stories in Detroit Free Press, New York Post, Sports Illustrated, Sporting News, USA TODAY’s Sports Weekly and on NASCAR.com; developed New York City media tour with company’s public relations agency resulting in appearances on CNBC, Forbes TV, MTV and SIRIUS Satellite Radio.

FranklinCovey, Salt Lake City, UT, 2003-2005 Public Relations Manager • Served as a media contact; wrote and distributed press releases. • Organized and implemented product launch and seasonal public relations campaigns, including a holiday radio promotion that generated a promotional value of nearly $75,000. • Developed strategy for planning software products; served as spokesman at COMDEX and Microsoft Office trade shows. Generated reviews in publications such as CNET, PC Magazine and PC World. • Developed press releases and public relations initiatives to promote Stephen R. Covey’s The 7 Habits of Highly Effective People. Collaborated with public relations team to develop strategy and promotion for Stephen R. Covey’s New York Times No. 1 best seller, The 8th Habit: From Effectiveness to Greatness.

U.S. Speedskating, Salt Lake City, UT, 1999-2003 Public Relations Director • Managed press operations for four World Cups, six National championships and two World Championships. • Worked with marketing and public relations staff members at ADT, Hilton, Home Depot, Nike and USANA Health Sciences to maximize public relations and marketing opportunities for sponsors. • Engineered renovation of website to include athlete biographies, current statistics and records, meet information, media credentials and online athlete entry forms. • Represented U.S. Speedskating as public relations delegate at 2002 Olympic Winter Games. • Placed articles in the Associated Press, ESPN the Magazine, Newsweek, Sports Illustrated, Time and USA TODAY. Coordinated placement of two covers on Sports Illustrated within a three-week span, including cover of Sports Illustrated’s Olympic Preview. • Coordinated athlete appearances on SportsCenter, Today and The Tonight Show.

Freelance Work Blogger/Researcher/Statistician • Served as guest columnist and NFL draft analyst for Profootballguru.com. • Appeared on weekly podcast and internet shows to discuss college and pro football. Handled social media to promote podcast appearances and writing. • Wrote for FanSided’s Ohio State site, ScarletandGame.com. • Analyzed and tracked game player participation statistics for college football teams from the PAC-12, Southeastern Conference and Big East Conferences for STATS LLC.

EDUCATION AND HONORS Master of Arts Degree, Public Relations Ball State University, Muncie, IN Kappa Tau Alpha, National Honor Society in Journalism and Mass Communication

Bachelor of Arts Degree, Communications Hiram College, Hiram, OH

Associate Degree, Applied Science/Web Specialist Schoolcraft College, Livonia, MI