DOCSLIB.ORG

Project Name

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

Hitting New Highs in the High-End Mid-Year 2014 Beer Category and Craft Beer Review Dan Wandel Principal, Beverage Alcohol Client Insights August 2014 Beer Category YTD 2014 Off-Premise Summary • Beer Dollar Sales trends are outpacing both Wine and Spirits in Total US MULO for the first time in over four years. • Beer Volume Sales in the Convenience channel are in the black this year • The High-End Beer Segments (Craft, Super Premium, Imports, PAB’s & Cider) continue to fuel the Beer Category’s overall sales growth • 20 of the Top 25 Beer Vendors are generating positive Dollar Sales Growth in Supermarkets vs Year Ago including the Top 5 • Beer Category is following up two consecutive years of exceptional sales contributions from new products with another strong performance in 2014 • Craft’s Dollar Sales in Supermarkets have increased at an impressive +20.5% compared to year ago • Craft’s share of Total Beer Dollar Sales has increased by more than 2 share points in 7 of IRI’s Top 10 Food States as ranked by Craft Dollar Sales • 2014 is proving to be one of the best ever for new Craft product sales Copyright © 2014 Information Resources, Inc. (IRI). Confidential and Proprietary. 2 “IRI and Guest Metrics Form Exclusive Alliance to Offer First Integration of On-Premise and Off-Premise POS Data” April 15, 2014 Copyright © 2014 Information Resources, Inc. (IRI). Confidential and Proprietary. 3 Spirits sales continue to outperform Beer and Wine in the On-Premise Channel Y/Y $ Sales Growth (%) by Food & Beverage Category 2014 thru 7/13/14 versus year ago 2.5% 2.0% 2.0% 1.5% 1.3% 1.0% 0.5% 0.2% 0.0% -0.5% -0.4% -1.0% -1.5% -1.4% -2.0% Food Spirits Wine Beer Non-Alcoholic Beverages Copyright © 2014 Information Resources, Inc. (IRI). Confidential and Proprietary. 4 Spirits continues to increase its share of Total Beverage Alcohol Dollar Sales at the expense of Beer primarily Y/Y Change in Alcoholic Beverage Sales Mix 2014 thru 7/13/14 versus year ago 1.00 0.80 0.60 0.40 0.35 0.20 0.00 -0.20 -0.06 -0.40 -0.29 -0.60 -0.80 -1.00 Spirits Wine Beer Copyright © 2014 Information Resources, Inc. (IRI). Confidential and Proprietary. 5 Although Beer continues to lose share, Craft continues to aggressively increase its share of TBA Dollar Sales and is nearly 2x the gains achieved by Spirits YTD Year-over-Year Change in Alcohol Sales Mix (points) 2014 thru 7/13/14 versus year ago 0.80 0.63 0.60 0.40 0.34 0.20 0.00 -0.06 -0.20 -0.40 -0.60 -0.80 -1.00 -0.92 Beer -- Craft Spirits Wine Beer -- Other Guest Metrics data reflects new definition of Total BA Craft which includes Yuengling Copyright © 2014 Information Resources, Inc. (IRI). Confidential and Proprietary. 6 Craft Beer makes up nearly 10% of Total Beverage Alcohol $ Sales and ~29% of Total Beer $ Sales Category Mix (by Retail $ Sales) -- Alcoholic Beverages 2014 thru 7/13/14 9.8% 23.9% Beer -- Craft 23.4% Beer -- Other Spirits/Cocktails Wine 42.9% Guest Metrics data reflects new definition of Total BA Craft which includes Yuengling Copyright © 2014 Information Resources, Inc. (IRI). Confidential and Proprietary. 7 Craft and Premium Light are the two largest Beer Segments in On-Premise volume-wise Share of Beer Category by Segment (% of total units sold) 2014 thru 7/13/14 30.0% 26.9% 26.5% 25.0% 20.0% 18.6% 15.0% 13.3% 10.0% 9.3% 5.0% 3.7% 1.7% 0.0% Craft Premium Import Value/FMB/ Premium Premium Cider Light other Plus Regular Guest Metrics data reflects new definition of Total BA Craft which includes Yuengling Copyright © 2014 Information Resources, Inc. (IRI). Confidential and Proprietary. 8 8 Beer volume trends have been particularly challenging in the core Bars/Clubs & Casual Dining channels Beer -- y/y unit growth (%) by restaurant segment 2014 thru 7/13/14 versus year ago 6.0% 5.0% 4.0% 3.0% 2.8% 2.0% 1.0% 0.0% -1.0% -2.0% -3.0% -2.2% -4.0% -3.8% -3.9% -5.0% -4.5% -6.0% Total Lodging Fine Dining Bar/Club Casual Dining Copyright © 2014 Information Resources, Inc. (IRI). Confidential and Proprietary. 9 Craft and Cider share gains have come primarily at the expense of Premium Lights Y/Y Change in Beer Volume Share -- by Segment 2014 thru 7/13/14 versus year ago 2.5 2.1 2.0 1.5 1.0 0.5 0.5 0.0 -0.1 -0.2 -0.2 -0.2 -0.5 -1.0 -1.5 -2.0 -2.0 -2.5 Craft Cider Premium Plus Import Value/FMB/ Premium Premium other Regular Light Guest Metrics data reflects new definition of Total BA Craft which includes Yuengling Copyright © 2014 Information Resources, Inc. (IRI). Confidential and Proprietary. 10 The top gaining Beer brands in 2014 YTD have been a mix of primarily Craft, Cider, and Imports The share gains by Angry Orchard equaled the gains of the next 2 best performing brands combined! Guest Metrics data reflects new definition of Total BA Craft which includes Yuengling Copyright © 2014 Information Resources, Inc. (IRI). Confidential and Proprietary. 11 IPA’s and IPA’s Styles, combining combining Styles, Guest Metrics data reflects new definition of Total BA Craft which which Craft BA includes Metrics data Guestreflects newdefinition of Total Pale Pale Ales Ales continue to be be to continue for 30 Volume Mix by Beer Style within Craft% 2014 thru 7/13/14 of Craft Craft of 25.0% 12 20.0% Copyright Copyright © 18.6% two of the most popular Craft popular most Craft the oftwo 15.0% B 12.6% 2014 Information Resources, Inc. (IRI). Confidential and (IRI).Proprietary. Confidential Inc. 2014 Resources, Information 11.2% eer sales eer 10.0% 7.3% 6.3% 5.7% 5.0% 4.4% 3.8% 3.8% 2.9% 2.8% 2.7% 2.7% 2.0% 2.0% 1.9% 1.8% 1.7% 1.3% 1.2% 1.1% 0.9% Yuengling 0.5% 0.4% 0.3% 0.2% 0.0% in in On SEASONALS STOUT STOUT (ALE) WHEAT (ALE) WHEAT SAISON (ALE) SAISON PALE (LAGER) PORTER (ALE) PORTER BROWN (ALE) BOCK (LAGER) BOCK SCOTTISH (ALE) SCOTTISH AMBER (LAGER) AMBER PILSNER (LAGER) PILSNER INDIA PALE PALE (ALE) INDIA BELGIAN WIT (ALE) BELGIAN WIT AMBER / RED RED (ALE) AMBER / - PALE / BITTER PALE (ALE) / ALT (LAGER) / ALT DARK OTHER / OTHER UNKNOWN BELGIAN (ALE) BELGIAN OTHER DOPPELBOCK (LAGER) DOPPELBOCK Premise Premise GOLDEN (ALE) / GOLDEN KOLSCH IMPERIAL INDIA PALE (ALE) IMPERIAL INDIA STRONG / BARLEYWINE (ALE) BARLEYWINE / STRONG BELGIAN DARK STRONG (ALE) STRONG BELGIAN DARK FRUIT / PUMPKIN / FLAVORED / / PUMPKIN FRUIT BELGIAN GOLDEN STRONG (ALE) STRONG BELGIAN GOLDEN MARZEN / OKTOBERFEST / (LAGER) OKTOBERFEST MARZEN 12 2014 Mid-Year Off-Premise Beer Category Review 13 IRI MarketPulse Survey Highlights • Price is becoming less of defining factor for Premium products with consumers • Millennials and Baby Boomers employ different shopping strategies as it relates to premium brand attributes. Millennials are more drawn to convenience and attractive packaging, while Boomers are more likely to seek out quality ingredients and brand names. • Consumer confidence appears to be rebounding after experiencing a jump in Q1 and maintaining that in Q2. Millennials in particular are beginning to feel more comfortable after suffering longer than most. • As consumers continue to develop a more positive outlook on the economy, it is likely to lead to both increased shopping trips and spending on premium brands. Source: IRI MarketPulse Survey Q2, 2014 Copyright © 2014 Information Resources, Inc. (IRI). Confidential and Proprietary. 14 Premium Products Primed to Perform 15% of consumers surveyed said they plan to increase their usage of premium products in the next 12 months IMPORTANT FACTORS IN PREMIUM BRANDS BY HOUSEHOLD INCOME 89% 93% Quality Ingredients 85% 89% 64% 70% Makes Life More Convenient 60% 64% 26% 23% Attractive Packaging Greater than $100K 30% 26% $55K -$99,999K 15% $35K -$54,999K 23% Higher in Price 31% Under $35K 25% Total Population Source: IRI MarketPulse Survey Q2, 2014 Copyright © 2014 Information Resources, Inc. (IRI). Confidential and Proprietary. 15 Premium Products Primed to Perform Although wealthier households purchase more premium products today, increased premium purchase behavior is more prevalent across lesser-earning households. CURRENT PURCHASE HABITS AND FUTURE INTENT BY HOUSEHOLD INCOME Currently purchase premium brands Plan to increase purchases of premium brands 44% 30% 30% 31% 20% 15% 16% 16% 17% 11% Total Population Under $35K $35K -$54,999K $55K -$99,999K Greater than $100K Source: IRI MarketPulse Survey Q2, 2014 Copyright © 2014 Information Resources, Inc. (IRI). Confidential and Proprietary. 16 Beverage Alcohol Category Four-Year Sales Trends Total U.S. Multi-Outlet (MULO) Beer dollar sales trends are outpacing both Wine and Spirits for the first time in over four years. IRI Data : YTD 2014 Ending 07.13.14 Copyright © 2014 Information Resources, Inc. (IRI). Confidential and Proprietary. 17 Top 15 Bev Alc Growth Segments – Dollar Sales Change YA Total U.S. MULO Once again, Craft is the top growing Bev Alc segment based on Actual Dollar Sales Change vs Year Ago Dollar Sales % Change vs YA Dollar Sales Chg YA CRAFT - BEER $144,561,255 20.6% $846,225,094 DOM SUPER PREMIUM - BEER $78,703,084 10.8% $810,514,540 IMPORT - BEER $72,885,181 5.4% $1,418,848,885 ($11.00-$14.99) TABLE WINE $71,989,760 13.6% $600,062,299 ($8.00-$10.99) TABLE WINE $68,641,129 6.5% $1,130,483,061 WHISKEY $67,038,269 9.7% $761,236,326 CIDER - BEER $50,703,529 68.9% $124,245,691 DOM PREMIUM - BEER $25,073,925 0.9% $2,860,032,752 ($20.00+) TABLE WINE $23,497,696 15.9% $170,927,711 ($3.50-$4.99) BOX TABLE WINE $22,975,528 19.8% $138,994,390 PAB's - BEER $22,687,912 6.9% $353,670,051 VODKA $21,018,817 2.8% $761,998,458 ($15.00-$19.99) TABLE WINE $16,935,429 7.8% $233,041,897 COGNAC $6,379,376 15.6% $47,335,939 (<=$3.49) BOX TABLE WINE $5,560,586 2.3% $248,146,281 IRI Data : YTD 2014 Ending 07.13.14 IRI definition of Craft includes Craft like brands from CBA, NAB, Goose Island, Blue Point, etc., but excludes Shock Top, Blue Moon, Yuengling Copyright © 2014 Information Resources, Inc.
Recommended publications
  • Stone Beer Dinner Monday, May 15Th – 6:00-8:00PM All for $50 Course 1 Stone Brewing Who You Callin' Wussie Pilsner: German Style Pilsner

    Stone Beer Dinner Monday, May 15Th – 6:00-8:00PM All for $50 Course 1 Stone Brewing Who You Callin' Wussie Pilsner: German Style Pilsner

    Stone Beer Dinner Monday, May 15th – 6:00-8:00PM All for $50 Course 1 Stone Brewing Who you callin' Wussie Pilsner: German style Pilsner. It is stone's take at revamping a once great style of beer that has been overlooked as of late. Crisp, easy drinking Pilsner that won't overload your palate Grilled fruit salad Course 2 Stone Brewing collaboration with Victory and Dogfish Head brewery, Saison du BUFF: Tis the season of the saison style. The founders of all three breweries came together on this limited time brew, using botanicals of parsley, sage and lemon thyme from Stone Farms. BUFF is an acronym for Brewers United for Freedom of Flavor. Which was started to fight the mass-conglomerate of craft beer phonies. Acorn squash soup Course 3 Stone IPA: American IPA, the IPA that launched generations of hop fanatics starting back in 1997. Now one of the most well respected and best-selling IPAs in the country, this awesome beer explodes with citrusy, piney hop flavored and aromas, all perfectly balanced by a subtle malt character. Grilled shrimp appetizer Course 4 Stone brewing southern charred: An American strong ale: This is stone double bastard that is aged in bourbon barrels. This oak bomb bursts on the palate with a well- rounded mixture of deep caramel, molasses, hops and char plus hints of brown sugar, amplifying the beer's maltiness Prime rib of beef Course 5 Stone brewing collaboration with Maui brewing, Aloha Berlin!: It is an imperial coconut porter that is brewed at stone's Berlin facility with the help of Maui brewing.
  • Dogfish Head World Wide Stout

    Dogfish Head World Wide Stout

    Published on Origlio Beverage (https://www.origlio.com) Home > Dogfish Head World Wide Stout ‹Back Sell Sheet Shelf Talker Dogfish Head World Wide Stout Brewery: Dogfish Head Brewery Supplier: Boston Beer Co. Style: Imperial Stout Country: USA Origin: Milton, Delaware Counties sold in: Chester Bucks Montgomery Philadelphia Delaware Berks Northampton Lehigh Lancaster DESCRIPTION Rare and often rumored about in the darkest corners of the beer community, World Wide Stout is dark, rich, roasty and complex. Brewed with a ridiculous amount of barley, this multifaceted brew clocks in at 15-20% ABV, making it a great candidate for aging! ABVinfo Alcohol By Volume Standard measure of alcohol concentration 15-20% IBUs infoInternational Bitterness Units A higher number indicates more bitterness 70 SRM infoStandard Reference Method A higher number indicates darker color 35 Recommended Glassware Availability Occasional Release Food Pairings Chickpea Falafel, Bacon Chocolate Cheesecake Package Availability Keg 1/6 Keg Bottle 12 oz Bottle 4/6 Keg Connector American Sankey Similar Styles you may enjoy Stone Brewing Stone Xocoveza Evil Genius Beer Co. Evil Genius I'll Have What She's Having Sierra Nevada Brewing Co. Sierra Nevada Narwhal Barrel-Aged Imperial Stout BrewDog BrewDog Choco Libre Sierra Nevada Brewing Co. Sierra Nevada Narwhal Imperial Stout Pizza Boy Brewing Co. Pizza Boy Waiting for Rapture Flying Fish Brewing Co. Flying Fish Fried Ice Cream Stout Lagunitas Brewing Co. Lagunitas Willettized Heavy Seas Beer Heavy Seas Peg Leg Previous Next
  • BOSTON BEER CO. and DOGFISH HEAD to Merge, Creating the Most Dynamic American-Owned Platform for Craft Beer and Beyond

    BOSTON BEER CO. and DOGFISH HEAD to Merge, Creating the Most Dynamic American-Owned Platform for Craft Beer and Beyond

    BOSTON BEER CO. and DOGFISH HEAD to Merge, Creating the Most Dynamic American-Owned Platform for Craft Beer and Beyond Cash and Stock Transaction, Valued at Approximately $300 Million, Combines Two Award-Winning Craft Beer Pioneers with Unrivaled Brewing Expertise and Portfolios of Leading Beer and “Beyond Beer” Brands BOSTON, MA, May 9, 2019 – The Boston Beer Company, Inc (NYSE: SAM) and Dogfish Head Brewery today announced that the companies have signed a definitive merger agreement, bringing together two pioneering independent Craft breweries and two illustrious founders and brewers, Jim Koch and Sam Calagione. Together, Boston Beer and Dogfish Head will create a powerful American-owned platform for craft beer and beyond. The new entity will possess more than half a century of Craft brewing expertise, a balanced portfolio of leading beer and “beyond beer” brands at high end price points, and industry leadership in innovation and quality. Following the transaction, the combined company will have a leading position in the high end of the U.S. beer market, bringing together Boston Beer’s craft beer portfolio and top-ranked sales teami with Dogfish Head’s award-winning portfolio of IPA and session sour brands. The combined company will maintain its status as an independent Craft brewery, as defined by the Brewers Association. It will be better positioned to compete against the global beer conglomerates within the craft beer category that are 50- and 100-times its size, while still representing less than 2% of beer sold in the United States. Most importantly, this combination brings together two of the leading founder-brewers in the United States, Jim Koch of Boston Beer and Sam Calagione of Dogfish Head, both of whom will continue to lead brewing innovation for the newly-combined company.
  • Dogfish Head Punkin Ale

    Dogfish Head Punkin Ale

    Published on Origlio Beverage (https://www.origlio.com) Home > Dogfish Head Punkin Ale ‹Back Sell Sheet Shelf Talker Dogfish Head Punkin Ale Brewery: Dogfish Head Brewery Supplier: Boston Beer Co. Style: Pumpkin Beer Country: USA Origin: Milton, Delaware Counties sold in: Chester Bucks Montgomery Philadelphia Delaware Berks Northampton Lehigh Lancaster DESCRIPTION DFH Punkin Ale is a full-bodied brown ale with smooth hints of pumpkin and brown sugar. Brewed with real pumpkin meat, brown sugar and spices, Punkin Ale made its debut in 1995 and Dogfish Head has been brewing it every year since! ABVinfo Alcohol By Volume Standard measure of alcohol concentration 7.00% IBUs infoInternational Bitterness Units A higher number indicates more bitterness 28 Color Recommended Glassware Availability Fall Food Pairings Turkey, Stuffing, Dessert Dumplings Package Availability Keg 1/2 Keg 1/6 Keg Bottle 12 oz Bottle 4/6 Keg Connector American Sankey Similar Styles you may enjoy Shipyard Brewing Company Shipyard Pumpkinhead Samuel Adams Samuel Adams Jack-O Saranac Brewery Saranac Pumpkin Ale Evil Genius Beer Co. Evil Genius Trick or Treat Shipyard Brewing Company Shipyard Smashed Pumpkin Previous Next Other Products from this brewery Dogfish Head Brewery Dogfish Head Utopias Barrel-Aged World Wide Stout Dogfish Head Brewery Dogfish Head Slightly Mighty Dogfish Head Brewery Dogfish Head The Box That Goes BOOOOM! Dogfish Head Brewery Dogfish Head Costumes & Karaoke Dogfish Head Brewery Dogfish Head Siracusa Nera Dogfish Head Brewery Dogfish Head Hoppy Variety Pack Dogfish Head Brewery Dogfish Head 120 Minute IPA Dogfish Head Brewery Dogfish Head World Wide Stout Dogfish Head Brewery Dogfish Head SeaQuench Ale Dogfish Head Brewery Dogfish Head Hazy-O! Previous Next.
  • Dogfish Head Brewery Tour Delaware Section

    Dogfish Head Brewery Tour Delaware Section

    The American Society of Mechanical Engineers Delaware Section The Young Engineers of Delaware and the ASME Delaware Section cordially invites you to attend Dogfish Head Brewery Tour On Friday – October 18, 2013 Important Information: • 4:30 Meet and Socialize • 5:00 Tour, Tasting and Light Dinner • 7:00 End of Tour • Other notes: o Includes tour of plant and tasting of different products from the brewery. o Cameras are allowed. o Parking is free and available at the plant. o For more information and directions visit Dogfish Head website: http://www.dogfish.com/ RSVP by September 27, 2013 to Eugene Catipay [email protected] or call 302-465-8668. Cost for Tour: No Charge for tour. Light Supper: No charge for supper. Brewery Products Cost: Attendee pays for all Dogfish Head Brewery beverages after the fourth beer sample. Security and Other: Closed toe shoe required for the tour and a valid, unexpired ID for the tasting. Background: The story of Dogfish Head began in June of 1995 when we opened Dogfish Head Brewings & Eats, the first state's first brewpub opened in the resort beach community of Rehoboth Beach, Delaware. Not only was Dogfish Head Delaware’s first brewpub, it was the smallest commercial brewery in America. Our very first batch, Shelter Pale Ale, was brewed on a system which essentially was three little kegs with propane burners underneath. Brewing 12–gallon batches of beer for a whole restaurant proved to be more than a full time job. When the doors to the pub first opened, we brewed three times a day, five days a week! We quickly got bored brewing the same things over and over – that’s when we started adding all sorts of weird ingredients and getting kind of crazy with the beers! The beer wasn't the brewpub’s only draw.
  • Wish List 03.03.03 Vertical Epic Ale (Stone Brewing Co) 05.05.05

    Wish List 03.03.03 Vertical Epic Ale (Stone Brewing Co) 05.05.05

    Wish List 03.03.03 Vertical Epic Ale (Stone Brewing Co) 05.05.05 Vertical Epic Ale (Stone Brewing Co) 07.07.07 Vertical Epic Ale (Stone Brewing Co) 09.09.09 Vertical Epic Ale (Stone Brewing Co) 10 (Two Brothers Brewing Company) 10 Commandments (The Lost Abbey) 100% Farro (La Petrognola) 10th Anniversary Double India Pale Ale (Middle Ages Brewing Co) 10th Anniversary Old Ale (Southampton Publick House) 110K+OT [Batch 1 - Der Rauch Gott](Cigar City) 110K+OT [Batch 1 - I.R.I.S] (Cigar City) 12th Anniversary Bitter Chocolate Oatmeal Stout (Stone Brewing Co) 2 Turtle Doves (The Bruery) 21st Amendment Imperial Stout (21st Amendment Brewery) 21st Amendment Live Free or Die (21st Amendment Brewery) 21st Amendment Monks Blood (21st Amendment Brewery) 21st Amendment Watermelon Wheat (21st Amendment Brewery) 30 E Lode (Birrificio Le Baladin) 30th Anniversary Flashback Ale (Boulder Beer / Wilderness Pub) 50 Degrees North-4 Degrees East (Brasserie Cantillon) 6th Anniversary Ale (Stone Brewing Co) 8th Anniversary Ale (Stone Brewing Co) 80 Shilling Scotch Ale (Portsmouth Brewery) 84/09 Double Alt (Widmer Brothers Brewing Company) Aardmonnik - Earthmonk (De Struise Brouwers) Abbot 12 (Southampton Publick House) Abstrakt #1 (Brewdog) Abstrakt #2 (Brewdog) Abstrakt #3 (Brewdog) Abyss (Deschutes Brewery) Adam (Hair of the Dog Brewing Company) Adoration Ale (Brewery Ommegang) Agave (Mountain Meadows Mead) Ahtanumous IPA (Flossmoor Station Restaurant & Brewery) Ale Mary (RCH Brewery) Almond '22 Nigra (Almond '22 Beer) Almond '22 Torbatta (Almond '22 Beer)
  • Boston Beer Company, Inc

    Boston Beer Company, Inc

    CBBOCV_EARn_nBuBaClR_eApnonrtu2a0lR19e-p2o0r2t.0in_dFdIN A1L_OL_for COVER.indd 2 3/25/20 8:01 AM BBC_AnnualReport2019-2020_FINAL_OL_for COVER.indd 3 3/25/20 8:0434 AM BBC_ACnOnuVaElRe_pBoBrCt2_0A1n9n-2u0a2lR0_eFpoINrtA.inLd_dO L _2for COVER.indd 4-5 3/25/20 7:35/72 5A/M20 8:45 AM BBC_AnnualReport2019-2020_FINAL_OL_for COVER.indd 4-5 FM_pg 1.indd 1 3/25/20 3 /92:51/32 0A M 7:57 AM BBC_AnnualReport2019-2020_FINAL_OL.indd 6 3/25/20 8:13 AM BBC_AnnualReport2019-2020_FINAL_OL.indd 7 3/25/20 8:13 AM BBC_AnnualReport2019-2020_FINAL_OL.indd 8 3/25/20 8:13 AM BBC_AnnualReport2019-2020_FINAL_OL.indd 9 3/25/20 8:13 AM BBC_AnnualReport2019-2020_FINAL_OL.indd 11 3/25/20 8:13 AM UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 28, 2019 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ______________ to ______________ Commission file number: 1-14092 THE BOSTON BEER COMPANY, INC. (Exact name of registrant as specified in its charter) MASSACHUSETTS 04-3284048 (State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.) One Design Center Place, Suite 850, Boston, Massachusetts 02210 (Address of principal executive offices) (Zip Code) (617) 368-5000 (Registrant’s telephone number, including area code) SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT: Title of each class Trading Symbol(s) Name of each exchange on which registered Class A Common Stock.
  • Victor's Drink Wine Menu Copperplate March 2013 8

    Victor's Drink Wine Menu Copperplate March 2013 8

    #1Prosecco 8 #2 Automatic Fantastic 7.5 Peach Kettle Sour• South County Brewing • Fawn Grove, PA • 5.5 % • 10 oz. Tulip Fruited kettle sour with peach puree and lactose. Delightfully tart with lush peach fruit flavor. #3 Olde School Barleywine 8.5 Barleywine• Dogfish Head Brewery • Milton, De • 15 % • 10 oz. Tulip Bold, yet smooth. Brewed from 100% Maris Otter pale ale malt then fermented with a blend of dates and figs, this beer has a completely unique flavor #4 Victor Ale 8 Belgian Strong Pale Ale •Allagash• Portland, ME • 7.1% • 10 oz. Tulip Blurring the line between brewer and vintner, this brew begins by mashing pilsner malt with locally grown red grapes. The result is a pale copper hue, medium body, a pronounced vinous character, and a spicy, tart finish. #5 Sunday Morning Stout 8 American Imperial Stout • Weyerbacher • Easton, PA • 12.7 % • 12 oz. Snifter Aged in bourbon barrels resulting in a beautiful ebony pour with a large, creamy, off-white head that lasts & lasts. The aromas of roasted coffee and bourbon awaken your senses while their flavors blend with hints of chocolate, roasted malt, vanilla and caramel. #6 Born Yesterday 7 American Pale Ale • Lagunitas Brewing Company • Petaluma, CA • 7.2% • 16 oz. pint An un-filtered pale-ish ale, chock-full of wet, virgin, lupulin-drenched, un-kilned, fresh-picked- and-rushed-in-straight-from-Yakima hops for your immaculate reception. #7 Wolf Pup 7 Session IPA • Golden Road Brewery • Los Angeles, CA • 4.5 % • 16 oz. Pint Highly drinkable with a wildly aromatic tropical and citrus character, perfect sipper for those long hot sunny days #8 northern hemisphere 7.5 IPA • sierra nevada Brewing • chico, CA • 6.7 % • 16 oz.
  • San Diego Craft Brewing Industry: 2016 Update

    San Diego Craft Brewing Industry: 2016 Update

    San Diego Craft Brewing Industry: 2016 Update Executive Summary San Diego’s craft brewing industry has experienced strong growth over the last few years. As the industry footprint expands within the region, new challenges are emerging that require greater public awareness. From survey responses and public data, the National University System Institute for Policy Research (NUSIPR) found: 2015 was a good year for industry growth. Overall, 114 San Diego based breweries and brewpubs generated $851 million in sales last year, and employed 4,512 workers. Industry wages are less competitive. The craft brewing regions of P ortland and Boulder now match San Diego for a verage industry wages. Overall, San Diego industry wages have been flat. Craft breweries and brewpubs in the center-north part of the City of San Diego (City Council District 6) generated a $71.4 million economic impact in the region. Establishments in the San Diego City Council District 6 area also produced $102.9 million in sales and support 638 jobs, or about 10% of c ounty’s total for c raft brew employment and sales. Regional policy c hoices are directly impacting local brewers. Public debates over water supply, land use and housing may affect the brewing industry’s economic competitiveness long term. 2015: The Industry Expands For 2015, NUSIPR made some revisions to its methodology on data collection and analysis (See Appendeix A). Overall, 2015 was a good year for i ndustry growth in the region; jobs, establishments and sales all increased on a year-to-year basis. In all, 114 breweries and brewpubs operated in San Diego County at the end of last year, generating $851 million in gross annual sales, and employing 4,512 workers.

  • BEER SELECTION Lagers and Pilsners Are Fermented and Stored (‘Lagered’) at Cooler Tempatures

    LOCAL BREWING COMPANY WWW.lbCPALMHARBOR.COM BEER SELECTION Lagers and Pilsners are fermented and stored (‘lagered’) at cooler tempatures. Clean, crisp, low fruitiness. Toasted Lager (Blue Point Brewing Co) 5.5% Long Island, NY $6 Bud Light (Anheuser-Busch, Inc) 4.2% St. Louis, Mo $3.75 Budweiser (Anheuser-Busch, Inc) 5% St. Louis, Mo $3.75 Coors Light (Coors Brewing Co) 4% Golden, Co $3.75 LAGER/PILSNER Helicity Pils (Big Storm Brewery Co) 4.3% Odessa, Fl $4.75 Pirata Pils (Dawrin Brewing Co) 4.9% Bradenton, Fl $6.50 Longboard Island (Kona Brewing Co) 4.6% Hawaii $6 Lager Ultra (Anheuser-Busch, Inc) 4.2% St. Louis, Mo $4 Miller Lite (Miller Brewing Co) 4% Milwaukee, WI $3.75 V-Twin (Motorworks Co) 4.7% Bradenton, Fl $6.25 Stella Artois (Stella Artois) 4.5% Europe $6 Yuengling (Yuengling Brewery) 4% Pottsville, PA $4.25 Traditional Lager A lager that is richly malty, often with toasty notes, and generally a higher alcohol level than other lager beers. BOCK Amber Bock (Anheuser-Busch, Inc.) 5.2% St.Louis, Mo $3.75 (Rogue Ales/Oregon 7% Ashland, OR Dead Guy Ale Brewery Co) $7 Hybrid beers mix lager and ale techniques like Steam beer, a warmer fermented lager. Beach Blonde Ale (3 Daughters Brewing) 5% St. Petersburg, Fl $6.50 HYBRID Poolside Kolseh (JDubs Brewing) 5% Sarasota, Fl $6 Big Wave Golden Ale (Kona Brewing Co) 4.4% Hawaii $6 English style ales are typical pub ‘bitters’ (like ESB) and brown session ales with malt and often caramel and fruity notes and floral or earthy English hops.
  • The Saison Savoring Society Special Summer Sampling Super Session” by Dave Perez and Mark Tumarkin, Two High Profile BJCP Judges in Florida

    The Saison Savoring Society Special Summer Sampling Super Session” by Dave Perez and Mark Tumarkin, Two High Profile BJCP Judges in Florida

    Florida Farmhouse Special BREW This Special BREW was given as a tasting entitled “The Saison Savoring Society Special Summer Sampling Super Session” by Dave Perez and Mark Tumarkin, two high profile BJCP judges in Florida. From reading their commentary and descriptions, it is very obvious that it was fun AND educational. Special thanks to those guys for having fun while educating as well as sharing it with the rest of us so that we can do something similar. To aid to the educational aspect, comments gathered from the brewery and from other judges have been added (as indicated). Guidelines for a Special BREW: Description This is an adaptation of the normal BREW sessions of the CEP. There are basically two different types of special event BREWs that qualify. THIRD PARTY The first is for especially large regional competitions or courses organized by "third parties" to the BJCP. These include, but are not limited to AHA Nationals, MCAB and other competitions, National conferences or extended learning programs (e.g. Siebel, UC Davis, etc.) where there are many different seminars and brewing discussion sessions. These are typically advertised nationally and sponsored by private institutions. CREATIVE. In the second type we want to allow for the creativity of home brewers. These type of "Creative" special events are usually much more local and could include, but is by no means limited to, brewer led tastings, some pub crawls, triangle tasting sessions, detailed brewing sessions (e.g. teaching decoction), special meetings (e.g. tours of a malt house), etc. These events are typically club-sponsored extracurricular activities.
  • GABF12 Floorplan.Ai

    GABF12 Floorplan.Ai

    GREAT AMERICAN BEER FESTIVAL® MAP REGIONSREGIONS WATER STATIONS CAN BE FOUND AT EVERY COLUMN PACIFIC MID WEST SOUTHEAST PACIFIC NW NEW ENGLAND SOUTHWEST RECYCLE! RESTROOMS MID ATLANTIC MOUNTAIN LOOK FOR THE ZEROHERO TENTS THROUGHOUT THE HALL FARMM TO VIP Lounge TABLELE RESTROOMS FIRST AID MORE RESTROOMS OUTSIDE ON DOCKS PAVILIONILIONN ENTRANCERANCE 18 19 18 34 10 11 12 13 14 1155 16 17 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 T GREAGREAT NORTHERNNORTHERN BREWINGBREWING COMPANYCOMPANY P WHITEFISH,WHITEFISH, MONTMOANAANNTA L H D 9 8 7 6 5 4 3 2 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 18 1 1 1 19 1 17 18 36 18 18 35 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 Brewers Association presents the 7th Annual 24 GREAT AMERICAN BEER FESTIVAL® 13 14 15 16 17 18 19 20 21 22 23 K G C PRO-AMAM 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 support your local brewery guild pavilionvilion COMPETITIONCOMPETIOMP TION 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 S 1 O 19 17 17 12 11 10 9 8 7 6 5 4 3 2 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 18 1 144 156 152 136 137 142 143 145 159 iety can e Soc ® 141 1588 AmericanAmeri Cheese Society Chees 154 151 150 135