Francois Laurent-Nivaud Tony D’Agostino Executive Director Research Director

MOTT TravelStats Newsletter – March, 2019

MOTT TravelStats is a monthly newsletter tracking indicators of travel activity in Massachusetts, as well as MOTT activity. If you have comments or questions regarding the contents of this newsletter, send e-mail to [email protected].

Hotel Demand, Rate, Occupancy, Revenue, and REVPAR Data: February, 2019

o During the month of February, 2019, Massachusetts

Massachusetts Hotel Lodging Data statewide lodging room demand (1,311.2k) increased by

4.1% compared to February 2018 (1,260.0k). The

Month of February average daily room rate increased by 2.7% to $139.91 Year DEMAND RATE Occupancy REVENUE (000’s) ($’s) Rate % (millions) from $136.19. Occupancy rates, which reflect changes in 2019 1,311.2 139.91 57.2 183.4 2018 1,260.0 136.19 56.6 171.6 both supply and demand for rooms increased by 0.6 2017 1,189.3 138.28 54.8 164.4

percentage points to 57.2% from 56.6%. Overall room

revenue increased 6.9% to $183.4 mil from $171.6 mil.

o REVPAR CYTD, which is a function of occupancy

rate and room rate, decreased for CYTD February over REVPAR CYTD February 2019 Year ($’s) % Change same period last year by 0.4% to $73.95 from $74.23. 2019 73.95 -0.4 Occupancy rate decreased 2.0% and the room rate 2018 74.23 2.9 2017 72.15 -1.3 increased 1.7%.

Source: Smith Travel Research, Inc. (STR). Any re-use of this data without

the written permission of STR is prohibited.

State Room Occupancy Taxes: February, 2019 & FY 2019 thru February

o For the month of February, 2019 (FY19), the net State Room Occupancy Tax Collections

room occupancy tax collections of $11.7 mil Month of February $ % Year (000) Change increased by 1.5% from the February 2018(FY18) FY2019 11,706.4 1.5

FY2018 11,531.2 4.4 collections of $11.5 mil. The February 2018 FY2017 11,048.5 1.1

collections were a 4.4% increase from the February

2017 (FY17) collections of $11.0 mil.

o For FY2019 YTD February, the net room FYTD thru February $ % occupancy tax collections of $200.7 mil increased by Year (000) Change FY2019 200,668.2 8.9 8.9% from the February 2018 (FY18) collections of FY2018 184,271.0 3.3 FY2017 178,398.2 2.9 $184.3 mil. The February 2018 collections were a

3.3% increase from the February 2017 (FY17)

collections of $178.4 mil.

Source: Mass DOR Monthly Report of Collections and Refunds

Local Option Room Occupancy Taxes: February, 2019 & FY 2019 thru February

o For the month of February, 2019 (FY19), the local

option room occupancy tax collections of $9.4 mil Local Room Occupancy Tax Collections

increased by 1.3% from the February 2018 (FY18) Month of February $ % Year (000) Change collections of $9.3 mil. The February 2018 FY2019 9,409.5 1.3 FY2018 9,293.0 4.2 collections were a 4.2% increase from the February FY2017 8.920.5 2.6

2017 (FY17) collections of $8.9 mil. (Note: recent

law allows local option tax rate increases in

communities).

o For FY2019 YTD February, local option room 2019 FYTD thru February $ % occupancy tax collections totalled $163.0 mil, a Year (000) Change FY2019 162,994.5 9.2 9.2% increase from FY2018 total of $149.2 mil. The FY2018 149,234.3 3.2 FY2017 144,650.0 2.6 FY2018 collections were 3.2% more than the

FY2017 collections of $144.7 mil. (See note above).

Source: Mass DOR Monthly Report of Collections and Refunds

Ma Tourism Fund (MTF) Collections thru February: FYs 2019 and 2018

o The FY2019 year to date thru February 2019 the MTF collections totaled $7,500,000. The

amount reported collected for the same period in FY2018 was $7,500,000.

Source: Mass DOR Monthly Report of Collections and Refunds

Museum and Attraction Attendance: February, 2019 and CYTD 2019

o Massachusetts’s museum and attraction attendance increased by 4.1% in the month of February,

2019 compared to February, 2018 (684,067 visitors vs. 656,876 visitors). The total net visitor

increase was 27,191 visitors at the 77 sites reporting visitor data.

o For calendar year 2019 through February, attendance was up 8.2% to 1,226,332 from the

1,133,630 visits during the same period in CY2018, an increase of 92,702 visitors.

(Note: 77 sites reported data for February, 2018)

Source: NEMA Monthly attendance report

Logan International Airport Passenger Volume: February, 2019 and CYTD 2019

o In February 2019, the number Domestic passenger arrivals and departures of 2.25 mil was

an increase of 3.4% from February 2018 total of 2.18 mil.

o The CYTD 2019 total was 4.43 million, up 3.6% from the 4.28 million in CYTD 2018.

o The number of International passenger arrivals and departures increased in February 2019

by 8.8% compared to February 2018 to 460.0 k from 422.7 k.

o The CYTD 2019 totals were up 10.1% to 0.98 mil from 0.89 mil the prior year.

Domestic Passenger Volume International Passenger Volume

% % February (000)s February (000)s Change Change

2019 2,249.8 3.4 2019 460.0 8.8

2018 2,175.3 11.5 2018 422.7 2.6

2017 1,951.2 1.0 2017 411.8 14.4

Domestic Passenger Volume International Passenger Volume

% % CYTD February (000)s CYTD February (000)s Change Change 2019 4,432.6 3.6 2019 981.4 10.1

2018 4,276.9 5.5 2018 891.1 -1.7

2017 4,053.8 5.4 2017 906.6 16.2

Source: Massport

Domestic Visitation to Massachusetts FY 2018:

Domestic visitors’ origin, number of person trips (visits) and percentage of total trips.

Origin State Person trips (000) Share of all trips

Massachusetts 8,109.8 31.1%

New York 3,702 14.2%

Connecticut 2,403.3 9.2%

New Hampshire 1,711.5 6.6%

Rhode Island 1,231.3 4.7%

California 461 1.8%

Florida 590 2.3%

New Jersey 1,130,8 4.3%

Maine 806.5 3.1%

Pennsylvania 798.5 3.1%

Vermont 630 2.4%

Above Total 21,574.5 82.8%

All Other States 4,532.3 17.2%

All New England States 14,892.3 57%

All Mid-Atlantic States 5,631.3 21.6%

Total Trips 26,106.8 100%

All numbers based on rolling 2 year average

The total domestic trips to Massachusetts in FY2018 were 26.1 million. The primary trip purpose in FY2018 was Visiting Friends and/or Relatives (46.3%), the top activities were attending a family/social event (42.0%) followed by shopping (21.2%), and 73.8% of visitors arrived in their own vehicle. Of the visitors that stayed overnight, 49.2% stayed in a hotel/motel/inn or B&B.

Please see the Travel Industry Report on massvacation.com for more details.

Note: All values are based on 2-year rolling average

Source: TNS, Travels America , MOTT TRAVEL INDUSTRY REPORT CY2018

International Visitors to MA Calendar Year 2017 & CYTD 2018, May to U.S.

Visitors to U.S. Visitors to Massachusetts 2018 CYTD thru May

2017 Visitors 2018 Visitors Change from 2016 Change from 2017 (000s) (000s)

ALL OVERSEAS 1,730 0.8% 15,205 4.6%

7.1% Canada 650 -8.5% 8,618 (All MA estimated) United Kingdom 225.5 -1.5% 1,696 3.3%

China 291 23% 1,225 -1.4%

Germany 132 -2.2% 773 0.3%

France 90 -6.3% 686 8.3%

Japan 64.5 -4.4% 1,379 -3.7%

Italy 45.5 -12.5% 370 4.9%

India 86 11.7% 589 10.1%

Brazil 66 3.1% 919 30.0%

Spain 43 0.0% 293 4.9%

Australia 53 -12.4% 497 0.8%

Ireland 37.5 -8.5% 198 17.8%

Scandinavia 63 -13.7% 567 -3.6%

South Korea 73 9.8% 912 1.2%

Note: All Overseas estimates to MA based on 2-year rolling average

Travel to Massachusetts from MOTT target markets in CY2017

o OVERSEAS visits to Massachusetts during CY2017 totaled 1.7 million. This was an increase

of 0.8% from CY2016. The top four origin countries to visit MA have been Canada

(estimated down 8.5% in 2017), the UK (down 1.5%), China (up 23%) and Germany (down

2.2%).

Massachusetts market share of Overseas and Canadian visitation for CY2017

o For CY2017, Massachusetts captured 4.5% of all overseas travel to the U.S... All Canadian

visitation to MA totaled 650k in CY2017 which was a 3.3% share for MA.

Travel to U.S. from Overseas and MOTT target markets, CY 2018 thru May

o Travel to U.S. from Overseas for CYTD 2018 thru May was up 4.6%. Travel from Canada

(which is Massachusetts’ number one international visitor origin market) to U.S. was up 7.1%.

Visits to U.S. from Japan was down 3.7%, down 1.4% from China, up 0.3% from Germany,

up 3.3% from the UK, up 17.8% from Ireland and up 4.9% from Italy.

Source: U.S. Dept. of Commerce, OTTI and MOTT 2-yr average for all Overseas to MA only

Direct Economic Impact of Travel and Tourism, CY2017

o Domestic and International traveler expenditures totaled $22.9 Billion in MA during 2017. Domestic

traveler spending totaled $18.7 Billion, while international traveler spending totaled $4.1 Billion. Travel

is comprised of several sub industries as noted below.

Domestic International Total

Travel Expenditures

Public Transportation $5,944.0 31.7% $463.6 11.2% $6,407.6 28.0%

Auto Transportation 2,427.6 13.0% 53.8 1.3% $2,481.4 10.8%

Lodging 4,237.3 22.6% 1,591.6 38.5% $5,828.9 25.5%

Foodservice 3,823.0 20.4% 806.9 19.5% $4,629.9 20.2%

Entertainment & 1,108.2 5.9% 319.4 $1,427.6 6.2% 7.7% Recreation

General Retail Trade 1,191.0 6.4% 903.4 21.8% $2,094.5 9.2%

Total $18,731.1 100.00% $4,138.7 100.00% $22,869.8 100.00%

Economic Impact of Domestic Travel on Massachusetts Counties, 2017

State Tax Local Tax

Expenditures Payroll Employment Receipts Receipts

County ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

Barnstable $1,060.92 $293.64 9.35 $47.83 $65.79

Berkshire 456.61 121.74 3.95 23.78 13.50

Bristol 503.78 110.30 3.22 27.77 10.21

Dukes 143.47 38.07 1.27 5.74 8.47

Essex 949.94 233.41 7.15 52.78 24.86

Franklin 63.72 12.62 0.39 3.68 2.12

Hampden 535.65 129.15 3.40 31.04 11.22

Hampshire 139.78 32.15 0.94 7.85 3.90

Middlesex 2,741.48 773.53 22.20 159.12 75.11

Nantucket 172.36 39.83 1.07 5.51 6.19

Norfolk 1,186.37 384.95 10.87 66.70 26.96

Plymouth 634.14 134.80 4.13 32.47 30.13

Suffolk 9,207.66 1,904.50 48.26 253.53 177.14

Worcester 935.20 194.67 5.97 52.08 21.82

Statewide $18,731.08 $4,403.34 122.18 $769.90 $477.43

Source: USTA Economic Impact of Travel on MA Counties, 2017

MOTT Updates and Activities from Tony D’Agostino… April, 2019

o Please be sure to check out the MASSVACATION.COM site for great travel and tourism

related statewide data and travel related activities.

o Thank you to MOTT intern Shelly Tang and Rebecca Chin for publishing this month’s

TravelStats Newsletter.