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Of the Most Influential People in Uk Data-Driven Business www.dataiq.co.uk | SETTING THE STANDARDS IN DATA | @THEDATAIQ SPRING 2016 ...OF THE MOST INFLUENTIAL PEOPLE IN UK DATA-DRIVEN BUSINESS STRATEGY | INSIGHT AND INTELLIGENCE | THE NEW DATA | MARKETING TECHNOLOGY | GOVERNANCE, RISK & COMPLIANCE 01_iqbigdata100_cover.indd 1 02/02/2016 11:19 Is attracting customers a bit like trying to herd Cats? We enable our clients to Identify, Capture & Retain high volumes of profitable customers, Compliantly & Sustainably. customer insight Know Who: Know What: Know When: Know How Our unique data system, ‘Data Cyclone™’ enables YOU to use Big Data to find the Right Prospects, at the Right Time, via the Right Channel. www.aquira.co.uk #bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 www.dataiq.co.uk | SETTING THE STANDARDS IN DATA | @THEDATAIQ SPRING 2016 Welcome ...OF THE MOST INFLUENTIAL PEOPLE IN UK DATA-DRIVEN BUSINESS How do you know valuable data assets to drive business that something growth, reduce costs and gain competitive you do is having advantage. Ever more talented individuals a positive are developing careers working with data. impact? One sign Certainly, we have had a record for me was when number of nominations, with a surge in STRATEGY | INSIGHT AND INTELLIGENCE | THE NEW DATA | MARKETING TECHNOLOGY | GOVERNANCE, RISK & COMPLIANCE 01_iqbigdata100_cover.indd 1 02/02/2016 11:19 one of our 2015 Data client-side Data Titans being identified Titans was contacted and recognised, which made the task of How we chose the day after our launch party about a selecting this year’s 100 even harder. Our top job at one of the UK’s fastest-growing community as a whole has more than the DataIQ Big organisations - he is now its chief data doubled in the last 12 months, with events officer. That was more proof that the and the hugely popular DataIQ Talent Data 100 DataIQ Big Data 100 is the power list of Awards big drivers of that engagement. A combination of desk research, our industry. To provide even greater content and personal contacts and online Our purpose is to recognise the support to this growing community we nominations was used to put brightest and best in the industry, have spun off DataIQ as a standalone together a long list of potential highlighting their achievements and venture focused on the data-driven candidates. At this stage, how the data-driven strategies they practitioner community. Our former owner, the key question we asked have adopted are benefitting their DQM Group, will be concentrating on was the degree of visibility organisations, rather than to serve as a helping companies with data governance, and engagement shown by recruitment board, of course. reducing risk, and compliance, in particular individuals within both their own Attracting and motivating talent is with the new EU General Data Protection organisation and the broader vital to our industry’s future (although Regulation (GDPR). data industry. Leadership of a career opportunities are obviously At DataIQ, we look forward to continuing team together with involvement part of that). to act as the champion for the positive in industry councils and events It seems to be working. Ever more use of data as a valuable asset that drives was seen as critical. organisations are now using their business success. We have chosen a Top Ten from within this final group and placed members into five categories: Adrian Gregory, Chief executive, DataIQ Data Titans - end-users leading the creation of business value through data and analytics. Data Enablers - vendors and business partners who support data value creation. EXCLUSIVE PARTNERS Influencers - regulators, lawyers, researchers and opinion formers offering though leadership. Guardians - advisers who ensure best practice becomes a reality. Rising Stars - practitioners under tm the age of 30 who are making DQM GRC CONFIDENCE IN DATA their mark already. No part of DataIQ Big Data 100 may be reproduced, stored in a retrieval system or transmitted in any other form, or by any other means, electronic, mechanical, photographic, recording or otherwise, without the prior written permission of the publishers. The contents of DataIQ Big Data 100 are subject to reproduction in information storage and retrieval systems. Every effort is made to ensure the accuracy of material published in DataIQ Big Data 100. However, the publishers cannot accept responsibility for claims made by manufacturers, advertisers or contributors. The views expressed are not necessarily those of the editor or the publishers. Although all resonable care is taken of all material submitted, the publishers cannot accept responsibility for damage or loss. #bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 | 3 03_iqbigdata100_eds.indd 3 02/02/2016 11:24 Corpdata Ad Print.pdf 1 01/02/2016 10:22 DAY94 AVERAGE DATA AGE C M Y CM MY CY CMY K Sponsors’ comments Deciding to support the DataIQ Big Data 100 for With so much change taking place in the world a second year was an easy decision to make. Easy of data, it is important to take a moment to salute in business terms for the focus it gave last year to the skilled and dedicated individuals who are everybody at DBS Data and for the positive impact making those changes happen. That is why we are it made on our clients and prospects. Combined delighted to be supporting the DataIQ Big Data 100, with our support for the DMA, it established our especially this year when we all face unprecedented reputation as trustworthy partners able to deliver transformations to the way we work and the data services to the best industry standards. resources we have to work with. It was easy this year because of the changed At Aquira, we have noticed an acceleration in the climate around data and compliance. We have pace of these fundamental shifts. We have worked been pursuing a strategy of permission-led data for a long time with clients in the energy and supply since 2014 and are now seeing the benefits telecommunications sectors to deliver sustainable, of a decision made ahead of the curve. The 100 compliant contact strategies. Now we are seeing practitioners on this year’s list are similarly at the other major sectors, such as financial services, re- vanguard of the data industry, rather than having to engineering their customer acquisition strategies to rush to catch up with the new benchmark. ensure they stay ahead of what the law demands - At a time when many in the data industry were and what those customers expect. still choosing to take the consumer’s permission for For practitioners in the data industry, something of granted, we could already see it was a game which a paradox is emerging. On the one hand, new digital was drawing rapidly to a close. Making the transition channels and connected technologies are creating was not as difficult as we anticipated, especially as an abundance of big data and behavioural indicators we achieved buy-in from the entire company, top which allow unprecedented insight into prospects to bottom. Ensuring everybody in your organisation and customers. But on the other hand, regulation is is on-board with your data strategy is critical as the acting to constrain where and how that data can be individuals represented here also know. captured, processed, analysed and applied. As we unravelled the twists and turns which had To ensure compliance, companies need to entered into the supply chain around compliance, we maintain a careful balance between their appetite recognised how much value would be created from for data and insight with their obligations around our new positioning. It is true that the greatest threat data governance. The knowledge and skills of can often be the greatest opportunity, never more so practitioners such as the ones represented here are than when dealing with a sensitive, perishable asset essential to keep driving value out of data without like data. also creating risk. Our own lengthy experience of With nine out of ten of our staff having some direct the evolving nature of data-driven marketing and involvement with data, ensuring they understood customer acquisition means we can help to put our their responsibilities and communicating the clients on the right side of that risk-value equation. potential rewards was essential. This year, everybody As 2016 unfolds, it is our belief that the positive will need to follow our example and that of the aspects of how businesses make use of data in a DataIQ Big Data 100. Good examples make for easy compliant way will gain even wider recognition. lessons. This list with its abundance of knowledgable professionals pursuing best practice is a good place to start. Adam Williams, managing director, Mark Walton, CEO, DBS Data Aquira Editorial Design & Production DataIQ David Reed Idego Media Limited 2nd Floor [email protected] [email protected] Marble Arch Tower www.idegomedia.co.uk 55 Bryanston Street Advertising +44 (0) 1279 776 103 London W1H 7AA Adam Candish [email protected] Photography www.dataiq.co.uk philadams.me Sawan Dattani Twitter: @TheDataIQ [email protected] Printed by Buxton Press 05_iqbigdata100_sponcomments.indd 5 02/02/2016 11:24 in association with TheLeaders in their organisationsPower and the data industry, these ten10 individuals have demonstrated the real value and opportunities held in data and analytics. They are the figureheads who set the benchmark for everybody. By David Reed Payal 15 years of experience in developing 01Jain and leading finance teams covering a Managing director, strategic analytics wide range of products and functions.
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