Of the Most Influential People in Uk Data-Driven Business

www.dataiq.co.uk | SETTING THE STANDARDS IN DATA | @THEDATAIQ SPRING 2016

...OF THE MOST INFLUENTIAL PEOPLE IN UK DATA-DRIVEN BUSINESS

STRATEGY | INSIGHT AND INTELLIGENCE | THE NEW DATA | MARKETING TECHNOLOGY | GOVERNANCE, RISK & COMPLIANCE

01_iqbigdata100_cover.indd 1 02/02/2016 11:19 Is attracting customers a bit like trying to herd Cats?

We enable our clients to Identify, Capture & Retain high volumes of profitable customers, Compliantly & Sustainably. customer insight Know Who: Know What: Know When: Know How Our unique data system, ‘Data Cyclone™’ enables YOU to use Big Data to find the Right Prospects, at the Right Time, via the Right Channel. www.aquira.co.uk #bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100

www.dataiq.co.uk | SETTING THE STANDARDS IN DATA | @THEDATAIQ SPRING 2016 Welcome ...OF THE MOST INFLUENTIAL PEOPLE IN UK DATA-DRIVEN BUSINESS How do you know valuable data assets to drive business that something growth, reduce costs and gain competitive you do is having advantage. Ever more talented individuals a positive are developing careers working with data. impact? One sign Certainly, we have had a record for me was when number of nominations, with a surge in STRATEGY | INSIGHT AND INTELLIGENCE | THE NEW DATA | MARKETING TECHNOLOGY | GOVERNANCE, RISK & COMPLIANCE 01_iqbigdata100_cover.indd 1 02/02/2016 11:19 one of our 2015 Data client-side Data Titans being identified Titans was contacted and recognised, which made the task of How we chose the day after our launch party about a selecting this year’s 100 even harder. Our top job at one of the UK’s fastest-growing community as a whole has more than the DataIQ Big organisations - he is now its chief data doubled in the last 12 months, with events officer. That was more proof that the and the hugely popular DataIQ Talent Data 100 DataIQ Big Data 100 is the power list of Awards big drivers of that engagement. A combination of desk research, our industry. To provide even greater content and personal contacts and online Our purpose is to recognise the support to this growing community we nominations was used to put brightest and best in the industry, have spun off DataIQ as a standalone together a long list of potential highlighting their achievements and venture focused on the data-driven candidates. At this stage, how the data-driven strategies they practitioner community. Our former owner, the key question we asked have adopted are benefitting their DQM Group, will be concentrating on was the degree of visibility organisations, rather than to serve as a helping companies with data governance, and engagement shown by recruitment board, of course. reducing risk, and compliance, in particular individuals within both their own Attracting and motivating talent is with the new EU General Data Protection organisation and the broader vital to our industry’s future (although Regulation (GDPR). data industry. Leadership of a career opportunities are obviously At DataIQ, we look forward to continuing team together with involvement part of that). to act as the champion for the positive in industry councils and events It seems to be working. Ever more use of data as a valuable asset that drives was seen as critical. organisations are now using their business success. We have chosen a Top Ten from within this final group and placed members into five categories: Adrian Gregory, Chief executive, DataIQ Data Titans - end-users leading the creation of business value through data and analytics.

Data Enablers - vendors and business partners who support data value creation. EXCLUSIVE PARTNERS

Influencers - regulators, lawyers, researchers and opinion formers offering though leadership.

Guardians - advisers who ensure best practice becomes a reality.

Rising Stars - practitioners under tm the age of 30 who are making DQM GRC CONFIDENCE IN DATA their mark already.

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#bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 | 3

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DAY94 AVERAGE DATA AGE

CMY

K Sponsors’ comments

Deciding to support the DataIQ Big Data 100 for With so much change taking place in the world a second year was an easy decision to make. Easy of data, it is important to take a moment to salute in business terms for the focus it gave last year to the skilled and dedicated individuals who are everybody at DBS Data and for the positive impact making those changes happen. That is why we are it made on our clients and prospects. Combined delighted to be supporting the DataIQ Big Data 100, with our support for the DMA, it established our especially this year when we all face unprecedented reputation as trustworthy partners able to deliver transformations to the way we work and the data services to the best industry standards. resources we have to work with. It was easy this year because of the changed At Aquira, we have noticed an acceleration in the climate around data and compliance. We have pace of these fundamental shifts. We have worked been pursuing a strategy of permission-led data for a long time with clients in the energy and supply since 2014 and are now seeing the benefits telecommunications sectors to deliver sustainable, of a decision made ahead of the curve. The 100 compliant contact strategies. Now we are seeing practitioners on this year’s list are similarly at the other major sectors, such as financial services, re- vanguard of the data industry, rather than having to engineering their customer acquisition strategies to rush to catch up with the new benchmark. ensure they stay ahead of what the law demands - At a time when many in the data industry were and what those customers expect. still choosing to take the consumer’s permission for For practitioners in the data industry, something of granted, we could already see it was a game which a paradox is emerging. On the one hand, new digital was drawing rapidly to a close. Making the transition channels and connected technologies are creating was not as difficult as we anticipated, especially as an abundance of big data and behavioural indicators we achieved buy-in from the entire company, top which allow unprecedented insight into prospects to bottom. Ensuring everybody in your organisation and customers. But on the other hand, regulation is is on-board with your data strategy is critical as the acting to constrain where and how that data can be individuals represented here also know. captured, processed, analysed and applied. As we unravelled the twists and turns which had To ensure compliance, companies need to entered into the supply chain around compliance, we maintain a careful balance between their appetite recognised how much value would be created from for data and insight with their obligations around our new positioning. It is true that the greatest threat data governance. The knowledge and skills of can often be the greatest opportunity, never more so practitioners such as the ones represented here are than when dealing with a sensitive, perishable asset essential to keep driving value out of data without like data. also creating risk. Our own lengthy experience of With nine out of ten of our staff having some direct the evolving nature of data-driven marketing and involvement with data, ensuring they understood customer acquisition means we can help to put our their responsibilities and communicating the clients on the right side of that risk-value equation. potential rewards was essential. This year, everybody As 2016 unfolds, it is our belief that the positive will need to follow our example and that of the aspects of how businesses make use of data in a DataIQ Big Data 100. Good examples make for easy compliant way will gain even wider recognition. lessons. This list with its abundance of knowledgable professionals pursuing best practice is a good place to start. Adam Williams, managing director, Mark Walton, CEO, DBS Data Aquira

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TheLeaders in their organisationsPower and the data industry, these ten10 individuals have demonstrated the real value and opportunities held in data and analytics. They are the figureheads who set the benchmark for everybody. By David Reed

Payal 15 years of experience in developing 01Jain and leading finance teams covering a Managing director, strategic analytics wide range of products and functions. Barclaycard In 2013, he took on responsibility for building and developing the data, Path to power From SAS analyst analytics and reporting function for working on marketing effectiveness, corporate and institutional banking Payal has spent 15 years in consumer at RBS. lending, learning the similarities and Why is Calum in the Power 10? differences in consumer behaviour Since 2013, Calum has built out the across six different countries. Her analytics and reporting function career has been a triangle between across RBS, following a gap analysis analytical, commercial and credit risk and top-down mandate. In doing so, roles, with an understanding of data he has created probably the biggest being critical to her success in each. team of analysts currently operating What was your data highlight of 2015? in the UK. “Testing new data sources and using new big data technology to Andy create value for the business and our Day customers. Not only have we had 03 Business intelligence director new findings, the team have loved News UK playing with the technology and experimenting.” Path to power Spells at Claritas and Why is Payal in the Power 10? Acxiom led to a five-year stint at Sky The proof of how to build a career that TV as head of database marketing and embraces data while staying firmly a couple of years as head of customer in the commercial realm, Payal has development at Orange. He then spent demonstrated how far dedication and 11 years at O2, leading a business- hard work can take you. She is also a wide transformation to create a role model for the representation of centralised business intelligence women in the data industry, an issue centre. In 2013, Andy moved to News she is passionate about. UK with a brief to put customer data, insights and analytics at the heart of Calum its decision making, before moving on Gordon in January 2016. 02 What was your data highlight of 2015? Managing director - “Without a doubt, winning three data, analytics and reporting awards at the annual Data IQ Talent Royal Bank of Scotland Awards, including the Grand Prix. Path to power Calum is a senior Given that the team had only been in professional in the financial services existence for 15 months, these awards industry with extensive front and back are recognition for the amazing talent office finance experience gained at we have assembled at News UK. It’s Royal Bank of Scotland, Credit Suisse 01 enormously satisfying to create work and Barclays Capital. He brings over that drives deep-rooted business

6 | #bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100

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change and is also recognised by the data industry and our peers.” Why is Andy in the Power 10? Creating the business intelligence function at News UK from scratch, Andy has seen data-driven insights adopted right through the 07 organisation, right up to the chief executive. He inspires those who work for him and those meeting him for the ﬁ rst time in equal measure.

Chris 04 Ferguson Director, Government Digital Services Cabinet Oﬃ ce

Path to power Chris established and leads the digital group within the Cabinet Ofﬁ ce, having been responsible for the GOV.UK Verify programme since its inception. This has seen him collaborating with leading privacy and consumer experts to shape the new identity policy and service, creating a new market for trusted identity services.

Why is Chris in the Power 10? One of the new breed of civil servants utilise customer data transparently is conclusion in June 2016. who are transforming the way key to our future fi nancial viability. We Why is Chris in the Power 10? government interacts and supports have won a variety of awards for this Want to learn The very model of an effective its citizens, Chris has been on the fast work, including a DMA Gold, The Data more about the regulator, Chris has managed the track to the top. The introduction of Storytelling Awards Grand Prix and a diffi cult balancing trick of increasing DataIQ Big Data GOV.UK heralds a whole new world Data IQ Award. his enforcement powers while keeping 100 Then visit of identity-based services which will an open door to industry practitioners, Why is Julia in the Power 10? dataiq.co.uk/ roll out from the public sector into the Last year’s number one has continued infl uencing European law makers bigdata100 commercial realm over the next few to drive GNM’s data-driven expansion, towards a more practical view of years. building its brand extensions into data protection while proving his new turnover of £20 million, having effectiveness to UK paymasters. His Julia initiated a single customer view and successor will have a lot to live up to. Porter CRM system to support the core 05 £40 million-plus revenues from Director of consumer revenues Kjersten subscriptions, events and e-commerce. Guardian News & Media Moody She is one of the most knowledgeable 07 VP information and analytics A former “cowboy with and engaged people in the industry. Path to power Unilever a calculator” (media planner and buyer), Porter spent eight years at IPC Christopher Path to power Kjersten took on Magazines, eventually moving to ITV. Graham the lead role for Unilever’s global Since 2013, she has been developing 06 information and analytics in 2014, Information Commissioner the Guardian’s data-driven business moving to the UK to do so. The Information Commissioner’s Offi ce development, based currently around University of Chicago graduate an “anonymous-to-known” strategy. Path to power Chris started working progressed through consulting and What was your data highlight of 2015? life as a graduate news trainee at healthcare analytics into Thomson I’m particularly proud of the the BBC, working his way up in Reuters, building a thorough Guardian’s data charter, ‘Why your news and current fairs to become knowledge of cloud, data security and data matters to us’. In a nutshell, we managing editor of news programmes consumerised IT along the way. have produced a one-minute video, and fi nally Secretary of the BBC. In What was your data highlight of 2015? which explains in user-friendly 2000, he made the move into industry “This has been a year of important language why The Guardian collects regulation as director general of the innovations in the data industry, and data and what we do with it. As a Advertising Standards Authority. His it’s been a professional honour to not-for-profi t media organisation with tenure as Information Commissioner bring them to Unilever and apply them no pay-wall, being able to collect and started in 2009 and reaches its for business value. It’s hard to pick a

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single achievement - we have worked in airports and moved to Carphone on a wide variety of innovations, from Warehouse to lead its technical CRM master data to cognitive computing, and marketing automation strategy. each of which is mission-critical to This included winning an industry the delivery of leading-edge global award for innovation for introducing solutions. I am also very proud of real-time customer decisioning in the way in which Unilever culture is 09 their stores. While at Royal Mail, the adapting to make the most of these initial focus was on data integrity data innovations.” as we headed into an IPO. We have Why is Kjersten in the Power 10? since built an enterprise view of data Bringing data and analytics into integrity, visualisation and science the heart of one of the world’s in what was an Excel-dominated largest FMCG companies would be a organisation. While we continue to challenge for anybody - moving with have a strong focus on data accuracy, a young family to a new country to do we are increasingly looking at using so doubly so. Keeping a strong focus data to fi nd insights to enable growth on people and ensuring a coherent for the company. team culture proves the qualities and skills she has brought to the role. Chris 10 Combemale James Group CEO 08 Morgan DMA Group Director of management information With 35 years’ British Gas Path to power experience in advertising and one- Path to power James has overseen the to-one marketing, Chris developed root-and-branch transformation of Emailvision into Europe’s leading the management information function email services provider as both chief at British Gas, introducing genuine operating offi cer and UK managing KPIs and a new data infrastructure. director from 2000. He is now CEO of He previously introduced the business the DMA Group, which comprises the intelligence competency centre and Direct Marketing Association, Institute information council at O2, having of Direct and Digital Marketing and established his career at Thorn UK, the Telephone Preference Service. Sky TV and Hutchison Telecom. James What was your data highlight of 2015? continues to be a highly-effective “2015 was the year the DMA and chair of the IDM Data Council. IDM fi nally merged. A combined What was your data highlight of 2015? organisation will create a stronger “It’s been an interesting year with profession by helping every company lots of great things happening as we and every individual be better at have been delivering a full people, Robert what they do. A merged organisation process, technology, data and culture Kent will protect and grow our industry, transformation of MI within British 09 inspire the best talent and be a Chief data offi cer Gas. One of the many highlights has passionate advocate of best practice, Royal Mail been seeing the fruits of the work innovation and excellence. Last year with our IS colleagues as the fi rst set Path to power A computer scientist also saw the conclusion of fi ve years of reports was created from the new since I was old enough to type ‘10 of lobbying on the new GDPR. While enterprise data warehouse and MI Print “hello mum”; 20 Goto 10’ and the new legislative framework heralds solution. The capabilities are based on impress the parents, I have been signifi cant change, it is also much Hadoop (Hortonworks) and Microsoft in business-facing IT roles for the better balanced than earlier versions, toolsets and the outputs are really a majority of my 20-plus year career. alleviating many of the industry’s step change from what has previously The last four have been spent working worst fears.” been possible on our legacy systems.” for Royal Mail’s CEO providing a Why is Chris in the Power 10? Why is James in the Power 10? trusted view of corporate data and 2015 was not an easy year in which A leader with serial successes at O2 leading the company’s transformation to be making the case for customer- and British Gas, James doesn’t shy in business intelligence strategy fi rst, data-driven marketing, yet Chris away from the big challenges of the and creating the Group BI team. I ensured that the direct marketing data industry, whether it is starting have a history of leading BI and data industry got its case heard and from a blank sheet or re-engineering a warehousing programmes coupled believed, while also presiding over the legacy business. Those who have seen with a seven year “sabbatical” on all merger with the IDM. As a result of his him chair meetings know he manages things CRM. leadership, practitioners are entering to blend effectiveness with good Following a long period in 2016 with greater confi dence than humour - a winning combination. consultancy roles, I got tired of sitting might otherwise have been expected.

8 | #bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100

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DataAs data and analytics get Titansadopted across every industry sector, leadership becomes more important to ensure end-users gain the promised beneﬁ ts. The individuals on this list have demonstrated the commercial uplift that results from keeping focused on business outcomes. (Listed alphabetically by surname.)

Mark Addleman propositions and experiences that can 20 data professionals. Head of customer value management further help our customers. What has been your data highlight TSB Bank Want to learn of 2015? “Speaking at the DataIQ Link Sanjeevan Bala more about the conference in October. It was really Path to power A career in banking Head of data planning and analytics, DataIQ Big Data good to be among like-minded data has seen Mark spend eight years at Audience Technologies and Insight 100 Then visit and technology professionals who Lloyds Banking Group where his Channel 4 dataiq.co.uk/ share the same challenges and can, as focus on customer value has covered bigdata100 a consequence, also share ideas and retail banking, personal current Path to power Sanjeevan built solutions. I have followed this up with accounts and strategy. In 2012 he his expert understanding of data discussions with Andrew Buckley of took on his current role at TSB Bank and analytics at dunnhumby from Mastercard about ‘virtual scrums’.” where his activities cover one-to- 2002, where he was responsible for one customer contact, customer developing customer-centric strategies Mark Chapman insight and customer research, such for clients in the media, online and Director of insight and analytics as Net Promoter Score, qualitative fi nancial services verticals. He joined Virgin Media and quantitative research, brand Channel4 in 2011 to lead its innovation and ad tracking. He is a fellow of the around the way broadcasters develop Path to power Mark moved to Chartered Institute of Management and direct a meaningful relationship his current role in 2015 to bring Accountants with viewers. his commercial focus on CRM What has been your data highlight and business intelligence built at Martin Aylward of 2015? “Working with our digital BT, where he was responsible for Head of sales sales team to launch the the UK’s fi rst everything data, from insight and big EDF Energy premium programmatic video solution data teams, campaign operations, real- that is powered by the predictive Path to power Martin’s role in the models developed by my team. This creation of MORE TH>N brought is a UK fi rst and brings unrivalled him to the attention of French-owned innovation in the digital video EDF Energy in 2006 as it mounted its business.” invasion of the UK energy market. His love of all things French makes EDF a Robbie Burgess perfect home. Data and technology director What has been your data highlight Reed Business Information of 2015? It was the year when smart meters became a reality for a material Path to power Burgess started work in number of consumers. Early adopters Tesco’s commercial division when data are able to visualise their energy was already central to the business. consumption patterns online allowing During the dot.com boom, she joined them to change behaviours to save Reed Elsevier in a technical role, both money and the planet. Our tasked with creating a single customer current focus is to further understand view for a group of newly-acquired this data and patterns being generated online businesses. Sixteen years on, through smart technology and how she continues to lead on data and we can use this insight to create technology as leader of a team of over

10 | #bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 #bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 | 11

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time decisioning and customer data Mark Chipperfield warehouses. He was originally hired Head of data management to transform BT’s capabilities in data BBC TV Licensing insight and turn it into a competitive advantage. His remit expanded to What was your data highlight of 2015? include owning all data warehousing “At the BBC last year, the highlight and leading the big data agenda at was probably that it was when the BT. Prior to that, he ran one-to-one concept of mass personalisation finally marketing teams at Lloyds TSB. came into sight - something which has been discussed at the BBC for at Simon Chatfield least ten years with a few false dawns. Head of eBusiness and CRM There’s a way to go, but I have been Heathrow particularly pleased about the way the importance of information security, Path to power A former management data protection and privacy are being consultant focused on digital managed alongside communications, transformation at Capgemini, Simon simplicity and customer experience became the owner of Heathrow’s in enabling what is hoped will be a single customer view and customer step change in services to licence fee relationship management in payers. There are parts of the BBC 2012, including the operation of that have never worked together before the Heathrow Rewards loyalty which are doing so now. Time will tell, programme. He manages marketing but it feels very exciting.” communications to Heathrow’s global customer bases, ensuring the Liz Curry resulting insight is available to wider Business planning and process manager, Curry returned to Comic business processes. manager Relief to take up the position of CRM Simon is also responsible for Comic Relief Manager, a position she held until delivering Heathrow’s eBusiness 2015. During this time, she realised strategy, improving passenger Path to power Liz joined Comic Relief that the thing she’d been missing all experience and driving online and in- in 1995 after working briefly with her life was a good data strategy. terminal commercial revenue with new the UN and in various marketing What has been your data highlight digital capabilities, such as indoor roles at the National Theatre. After of 2015? “At the end of last year, we navigation, location-based marketing a secondment to the volunteering got approval to build a single view of and electronic vouchering. charity, TimeBank, as campaign our supporters and buy a tool that will help us to keep our data clean. After 13 years of ‘gentle’ nagging, it was a wonderful moment when it was green-lit!”

Vince Darley Chief scientist King Digital Entertainment

Path to power With more than 17 years’ experience in data science, Vince both oversees the development of King’s team of 70-plus data scientists and is responsible for its vision for data and sophisticated analytics technology platforms to serve the business both today and in the future - including downstream and upstream data pipelines, data warehousing, real-time and batch reporting, segmentation and real-time analytics – information which is used across the business to improve the player experience. Prior to his role at King, Vince was head of analytics and optimisation, supply chain and trading systems for Ocado, and was also founder and CEO of Eurobios.

#bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 | 11

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combining the best of their knowledge as well as Google’s. I love being able to work with these iconic companies as they write the next chapter of their brands.”

Michelle de Souza Head of CRM and group database Age UK

Path to power “Back in the day, I started my fl edging data career at AGB (now TNS) with an amazing job title of ‘special analysis assistant’. This, of course, bore no relation to the miniscule salary or the actual duties that the role entailed. However, I still reminisce about my fi rst foray into the world of data as I have never again been categorised as special. Career-wise, I continued on the data path, following the TNS role with employment at both Argos and the Arcadia Group before joining Age UK , where my current role covers all things data.” “As a data practitioner, I have a healthy interest in practical data Ryan Davies database and business intelligence know-how and have substantial Head of loyalty systems for Ads dot com (InterCasino) experience in planning and executing Marks and Spencer and LloydsTSB Business Lending data management strategies and Taskforce. He moved to eBay in 2011 designing data governance policies/ Path to power In 2012, Ryan moved to lead its brand acquisition campaign standards. This, together with from RAPP to join the turnaround analytics team and since 2015 has an ability to assess the value and of specialist parent and child taken the lead on strategic analytics potential benefi ts of new technology retailer Mothercare and Early globally. architectures, means that I have Learning Centre, birthing a new enabled Age UK to drive operational connected customer journey helping Ryan den Rooijen effi ciencies and align data to its the traditional bricks and mortar Head of capabilities, insights and business objectives.” establishment become a digitally- analytics led retailer. The implementation Google UK Norman Driskell of digital receipts transformed Chief digital and data offi cer customer visibility and built Path to power Ryan started at Google corporate services communities around stores. A new in 2012 as a sales analyst working Home Offi ce single customer view, cross-channel with UK entertainment clients, marketing platform and data-driven followed by another analyst role on Path to power After graduating My Mothercare parenting club were its new product solutions team. A in physics and acoustics from launched. In 2015, Mothercare became year later, he moved to the global the University of Surrey, Driskell the fi rst UK retailer to integrate brand solutions team, focusing on got involved in the ISP sector. He digital store receipts. This year, he Google’s approach to insights. Since moved to Scotland to run a network has joined M&S, another retailer in 2016, he has headed his current team, operations and customer contact turnaround looking to reconnect with working on analytical capabilities centre for telco THUS (now Vodafone). its customers. for Google’s sales organisation. This Returning to London, Norman involves understanding advertisers’ jumped to digital marketing and spent Mike de Halpert key questions and how Google is able seven years establishing a service Global head of strategic analytics to use its unique understanding of delivery capability for leading agency eBay intentions and behaviours to address Razorfi sh, leaving early in 2014 as these. global service director. He moved to Path to power Mike has been working the public sector as the Home Offi ce’s in business intelligence for 15 years, What was your data highlight of 2015? fi rst chief digital and data offi cer from creating his fi rst integrated “In the last year, we have seen a helping to deliver digital and data decision support system for Birkbeck number of exciting client projects services for consumers and back-offi ce College through to full marketing around insights and analytics, really operators.

12 | #bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100

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Patrick Dunn Customer relationship marketing manager, OnStar Europe General Motors

Path to power Patrick started his career in operations and multi-plant project management at St Ives before moving into marketing with a CRM focus. From health club management to marketing and CRM leadership at Cineworld Cinemas, Whitbread Hotels & Restaurants, he went on to head up a customer data and analysis team at Save the Children. Since 2014, Patrick has led the CRM programme as part of a senior management team which launched OnStar connected services to Opel/Vauxhall customers across Europe for General Motors.

Stephen Gilbert Chief marketing oﬃ cer Moneysupermarket.com

Path to power From early roles in listbroking and database agency Above: Patrick Dunn Fedelma Good into her current role in 2013. Key MillerStarr, Stephen moved to Cisco in Director, information policy initiatives she has driven through 2005 where he took on responsibility and strategy include launching “Think Accuracy” for the tech vendor’s data strategy Barclays and seeing it deliver a positive and demand generation. He crossed improvement in data quality, as well to Microsoft in 2012, taking up a Path to power Fedelma has spent as in colleagues’ and customers’ CRM role across both B2C and B2B, a decade at Barclays ensuring understanding of the importance of supporting a more integrated brand that everything the bank does in accurate customer data. experience and the move towards relation to the use of information providing software-as-a-service. In has a customer-centric focus. From Simon Kaﬀ el 2015 he took on the CMO role at the being head of marketing privacy and Head of data transformation online comparison web portal. information management, she moved RBWM EMEA HSBC

Path to power After 11 years at Sky, Simon moved to Zurich Insurance in 2011 to gain exposure to global working. He was credited with changing the way the organisation used data to better understand its customers. in 2014, he moved to O2 working with a 32-strong team in information management. At the end of 2015, Simon returned to banking as EMEA head of data transformation for HSBC’s retail banking and wealth management arm.

What was your data highlight of 2015? “This is a difﬁ cult one, given that my time at O2 offered up so many opportunities. For me, however, my data highlight has been landing my new role at HSBC and gaining traction in delivering some challenging plans for global data projects for 2016.”

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Matthew Keylock Director of data insight The Net-a-Porter Group

Path to power Matthew brings 17 years’ experience in using rich behavioral data to drive strategic insights and effective business tactics across multiple sectors (retail, telco, financial services, media) and markets (EMEA, Asia, Americas). His career started at dunnhumby in 1996, developing into group client services director then a US posting as SVP client solutions and SVP global partnerships, before returning to the UK as global head of data. In early 2015, Matthew moved to drive data and insight-led transformation growth at the online fashion retailer.

Sue Knowles Marketing and administration director Costco

Path to power A 22-year career at Costco has seen Sue take on responsibility for all aspects of marketing, as well as being head of international news organisations assets. He then made the move to PR. She has successfully developed including Mirror Group and CNN. Wegener DM and later to CACI, with a data-driven strategy for the After that, I moved to Standard both companies having extensive wholesale business, creating a single Chartered Bank which was where data offerings, before returning to customer view and driving business I really cut my teeth overseeing the publishing industry in 2011 to performance through improved architecture, design and delivery of join the Telegraph Media Group. effectiveness. various technology capabilities in a There he has set up and refined the diverse global business. When the data management platform (DMP) David Lockwood long-haul travel started to get to me, to improve the understanding and Head of CRM I moved to T-Mobile International to commercialisation of first-party Boden run various aspects of architecture, digital data. including business intelligence and Path to power David cut his teeth CRM. This was all about lowering Helen Mannion in direct marketing back in 1998 costs and enhancing customer loyalty Head of business intelligence at Dream Direct, progressing through data.” giffgaff through buying, merchandising and “When the opportunity of working marketing, before being appointed at Telefónica UK came up, I jumped at What was your data highlight of 2015? marketing director. After a short the chance. I moved there to head up “So much has happened in the last spell at The Cotswold Company in enterprise information architecture year, it is hard to choose. Setting up 2007/08, he joined Direct Wines as and data quality, helping to establish a big data environment, integrating head of marketing analytics where he a data centre of excellence. I am now a new reporting tool, identifying introduced fully-integrated, one-to- working at Aviva to simplify and characteristics to reduce early-life one dynamic personalisation across modernise an overly-complex data churn, developing customer (member) on and offline media, driving an landscape that has been allowed to lifetime value and embedding this to increase in response and retention. In languish for decades.” ensure it drives business strategy, 2015, he moved to the British online constructing credit risk models which and catalogue fashion retailer. Ken Macpherson increased accept rates” Director of data “If I had to choose, my highlight Lewis Longman-Jones Telegraph Media Group would be changing the culture Group head of data architecture within the team to ensure everyone’s Aviva Path to power Ken started at Uni- overriding focus and desire is to Marketing focusing mainly on make insight really impact business Path to power “I started my career publishing clients, such as Condé decisions. This has led us to get as a system developer for a media Nast, BBC and IPC Media, helping some fantastic feedback from our practice, working with national and them to commercialise their data stakeholders.”

14 | #bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100

10-18_iqbigdata100_topten.indd 14 02/02/2016 11:27 in association with

Pete Markey including mail, telecoms and fi nancial web analytics and direct marketing Chief marketing offi cer services. campaign management. Post Offi ce Want to learn What was your data highlight of 2015? Stacie Maxey more about the “I’ve spent most of my career Path to power After starting at British Director of database marketing DataIQ Big Data streamlining data solutions Gas, Pete then moved onto senior Domestic and General 100 Then visit to empower marketing teams, roles in the AA and Onetel, before dataiq.co.uk/ but my role at D&G came with heading to MORE TH>N (RSA), Path to power Stacie has held roles bigdata100 the opportunity to step change running marketing for fi ve years, within fi nancial services, retail, performance. Moving from item- overseeing a period of record growth, agency and oil Industry companies centricity to customer-centricity helping the business win over ten where she has delivered single has been an interesting challenge, major industry awards, before being view database projects, introduced and introducing an analytics team promoted to CMO for RSA Group. As modelling techniques and usage, has been a necessity. We’re now part of this role, he oversaw global led data analytics teams and an MI positioned to make data-driven projects including delivering of a new team. After six years as data analytics decisions with the confi dence of good brand positioning across 30 markets. manager for LV=, she moved to her outcomes. This is the fi rst role I’ve In May 2014, Pete joined Post Offi ce current role to lead the data and had where I’ve actively recruited as CMO where he is responsible for analysis strategy across the group, data scientists and worked with them all marketing, a team of 50 and a including establishing and leading a to utilise data to drive performance multi-million pound annual marketing multi-disciplined team responsible for step changes through the business. budget. His team looks after the data quality, client data management, We’ve gone from being an ‘extremely marketing of all Post Offi ce products, customer modelling and analytics, serious’ team to engaging, thought- provoking and fun.”

Graeme McDermott Insight and data director The AA

Path to power After an Aviva takeover of his then-employer in 1999, Graeme headed to The AA to complete its product warehouse and lead the exploitation team. After his boss departed, he was left in charge. A few years later, he was approached to set up an internal marketing analytics team and work with the central function running the warehouse. After three years, Graeme assumed total charge as The AA headed away from its parent company, Centrica. Following ﬁ ve changes of AA ownership, he gained charge of its insight and data operations.

David Payne Head of data services Cancer Research UK

Path to power Since joining CRUK as a senior data planner in 2009, David has helped business teams across the organisation to draw beneﬁ ts from the data available. Initially working on campaign selections, MI reporting, data planning and supporter insight, his role now spans the full supporter data capability. Ensuring the quality of the supporter database has been a major initiative he has led and one which has been especially crucial given the challenges facing the charity sector. >

14 | #bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 #bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 | 15

10-18_iqbigdata100_topten.indd 15 02/02/2016 11:27 “ The power of story. Making it sell

Every story we tell is brutally focused on a Great ideas are easy. There’s plenty of those If you would like to receive a copy of the business outcome. Enhancing reputations. down the pub. In other words, creative ideas whitepaper, pr that will make an impact in Driving up sales. Winning hearts and minds. are useless unless executed well. That’s where the boardroom, or to speak to someone at Creative storytelling delivered through pr, our master storytellers come in. Our team is a Berkeley pr, please contact: Paul.Stallard@ digital and social media. potent mix of talent with a shared ambition to berkeleypr.co.uk drive meaningful results for our clients. We call this the power of story. It is why we berkeleypr.co.uk exist. Want to know more about who we are, our storytelling ethos and our global partnerships? For a refreshingly different approach to pr, get in touch.

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> Gareth Powell his team included data engineers, at British Gas identifying and mapping Head of web analytics business intelligence developers and the MI requirements of its new Every story we tell is brutally focused on a Great ideas are easy. There’s plenty of those If you would like to receive a copy of the JD Williams delivery experts tasked with putting enterprise data warehouse. He has a business outcome. Enhancing reputations. down the pub. In other words, creative ideas whitepaper, pr that will make an impact in customers at the heart of all its track record in insight and analytics Driving up sales. Winning hearts and minds. are useless unless executed well. That’s where the boardroom, or to speak to someone at Path to power Gareth has evolved the decisions. Prior to this, Brian led the that also saw him shaping how the Creative storytelling delivered through pr, our master storytellers come in. Our team is a Berkeley pr, please contact: Paul.Stallard@ analytical capabilities at JD Williams consumer markets solutions team at BBC collects the license fee while to become a crucial business resource dunnhumby, having previously been working at Capita. digital and social media. potent mix of talent with a shared ambition to berkeleypr.co.uk since joining in 2010. As well as data and insight director at TELUS drive meaningful results for our clients. We call this the power of story. It is why we berkeleypr.co.uk setting analytical strategy, he has Communications, the second largest exist. Want to know more about who we are, our ensured the spread of online data telecommunications operator in Martin Squires operationally across the business. He Canada. Other former roles included International head of loyalty and storytelling ethos and our global partnerships? leads a multi-disciplinary team which business database marketing director digital analytics For a refreshingly different approach to pr, brings together online and ofﬂ ine data for Cable & Wireless UK and Europe. Alliance Boots and customer behaviour analytics to get in touch. create customer insights which align Ross Simson Path to power Since 2008, Martin with immediate business goals and Head of domestic MI transformation has led the analysis of the Boots long-term strategic objectives. npower Advantage card data, redeveloping the data warehouse and analytics Brian Price Path to power Since January, Ross toolset and developing a research and Chief data oﬃ cer has been supporting the new vision analytics team of 75. In 2015, this Betfair at npower of consistent, timely and has expended to include international accurate reporting based on a single responsibilities, leveraging the Path to power Brian recently took version of the truth. This will ensure retailer’s data in Thailand, Norway and on his new role as CDO having been the domestic energy business has the United States. group head of data engineering at clear insights and calls to action for What was your data highlight of 2015? MoneySuperMarket since 2013. At the its goals. Previously, Ross spent 16 “Maybe not the sexiest thing to UK’s biggest price comparison service, months as head of MI transformation pick in a year that saw interesting

#bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 | 17

10-18_iqbigdata100_topten.indd 17 02/02/2016 11:27 0069 BPR 360 data IQ avert for mag.indd 1 ” 29/01/2016 12:01 in association with

I’m improving people’s health and science graduate, he joined ISL in wellbeing in my own way.” 1993 where he was part of the team developing the data mining tool Jon Waring Clementine (now owned by IBM and Director of customer marketing called Modeler). After ten years as a Screwfi x predictive analytics consultant, he took over running the information Path to power Jon joined Screwfi x in management team at ING UK. Moving 2015 after a year as head of customer to O2 in 2011, he helped drive base marketing for Hutchison 3G. strategic change through the use of He was previously head of customer analytics, before joining RSA in 2014. analytics and database marketing for Aviva UK from 2011. Jon’s career Peter Williams spans large data owners in telecoms, Head of enterprise analytics utilities and fi nancial services, Marks and Spencer building a reputation for his skills in real-time decisioning. What was your data highlight of 2015? What was your data highlight of 2015? “The democratisation of data at “I have two highlights in 2015: 1) M&S. The analyst community I’ve joining a fantastic, forward-thinking created has grown to stretch across organisation (Screwfi x) with an all areas of the enterprise. Focusing amazing multi-channel data asset; and on collaboration means it goes from 2) gaining agreement to implement a strength to strength with more new customer database and real-time infl uence in decision making. Sharing customer management system to drive tools, methods, data and best practice some truly innovative omni-channel has shown you don’t need ‘unicorns’ customer marketing from this data when you set out to be infl uential. data company purchases from Dell Above: Alex Vass asset.” That doesn’t mean we don’t need and Microsoft and we saw mobile better capabilities, though, so we’ve internet usage overtake desk/laptop, David Watkins also launched data science training but I think December’s draft form Head of data at foundation and specialist level this agreement of the General Data Yell year, teaching the power of analytics Protection Regulation will be the to those who create insight and those thing we’ll look back on as the most Path to power Dave recently left RSA, who use it to make decisions.” important event of 2015.” where he was chief data offi cer, to take up his new position. A computer Adam Williamson Alex Vass Head of customer data strategy Head of analytics and analytics IPG Mediabrands British Airways

Path to power Alex joined IPG Path to power Adam spent 14 years Mediabrands four years ago as a agency-side in strategy and director manager and moved up through roles, working across a broad range director to head of analytics at the of industries and clients with a start of 2014. During this time, he wide variety of data prowess, from has helped to build teams of analysts telecommunications, FMCG, banking around the world, in large economies through to government and leisure. such as the UK and South Africa, but After spells at Rapier and EHS Brann, also Estonia and Columbia. he spent seven years at Proximity What was your data highlight of 2015? London where, as head of data, he “The most exciting thing was being led one of the largest agency data asked to evaluate and improve the operations in the UK, with the BBC, impact of advertising and other factors Sainsbury’s Nectar and VW, among on healthcare.gov (commonly known others, as clients. In April 2013, as Obamacare). I ﬁ nd it amazing to Adam joined BA to develop the data think how improving communications insight capability to drive business leads to more people having health decision-making across the BA global cover in America and eventually to organisation. actively saving lives. My family has a strong medical background and I’ve often felt that, by not choosing Want to learn more about the the same path, I’ve missed out on DataIQ Big Data 100 Then visit contributing to society. But now www.dataiq.co.uk/bigdata100

18 | #bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100

10-18_iqbigdata100_topten.indd 18 02/02/2016 11:28 in association with

DataInnovation, integration, implementationEnablers - whatever your data and analytics needs, there is a business partner who can supply them. These individuals are the leaders and pioneers in the ever-changing realms of data, technology and consultancy, providing the backbone to clientsʼ operations. (Listed alphabetically by surname.)

Claire Aldous new markets by commercialising the cases, both locally and globally. For Data strategy and innovation partner company’s data assets and growing example, some proof of concept work Proximity London Royal Mail Data Services beyond the around the use of semantic search, £100 million business it is today. Over natural language processing and Path to power Claire has been a more than 25 years, he has built an graph database technologies.” fi xture at Proximity London, rising impressive track record of growing from data director in 2007 to her technology and data businesses across Tim Drye current position in 2013. She has both UK and international markets, Managing director been pivotal to signifi cant business including EMEA, Asia and North DataTalk wins by the agency in the last year America. Before joining Royal Mail, through her innovative way of looking he held the position of managing What was your data highlight of 2015? at data. Under her leadership, the data director for Experian across a broad “Two distinctive developments this team outside of BBC TV Licensing set of businesses, including marketing year have opened up a wide vista has grown to one of the biggest in services, credit and risk, and latterly of opportunities for the year to the sector with a roster of 13 clients. for the identity and fraud business. come. The fi rst one is technical - the Claire has ensured that data is at the introduction of developments in heart of everything the agency does. Andy Crisp socio-physics and identifying how EU data strategy leader these methods yield new insights Carl Bates Dun and Bradstreet Leader Deloitte Analytics Path to power Having worked in data-driven marketing for over 15 Path to power Carl has been lead years, Andy has fi rst-hand experience partner for analytics since 2009, with in sales - understanding the data responsibility for a client practice requirement from the customer focused on using data to drive perspective, positioning data in business performance improvement a solution sales environment, as and risk reduction. Having joined from well as managing and building the Detica, where he was a director from world’s most complete B2B global 2000, Carl has been part of Deloitte’s marketing asset. He moved into a own analytics transformation, more operational role at D&B in 2006 building a practice of over 600 people to deliver custom data solutions and is in the UK and about 9,000 globally. currently responsible for executing its data and insights strategy in the UK Jim Conning and Europe.. Managing director Royal Mail Data Services What was your data highlight of 2015? “A personal highlight has been recent Path to power In his current role, Jim industry recognition for the important is spearheading Royal Mail’s entry into work with data for the many B2B use

#bigdata100 You can read the full profi les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 | 19

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into the communication of new ideas Prof Dr Michael Feindt and behaviours. This includes the Founder identification of a phase transition Blue Yonder in the dissemination of ideas and the exploration of its implications for Path to power A former CERN marketing analysis.” physicist and a predictive analytics “The second one is organisational specialist, in 2000, Michael wrote the - Keith Dugmore established the NeuroBayes algorithm, the goal of Demographic User Group 18 years which was to create a tool for accurate ago, and it has become an influential forecasts for scientific research and group of senior analytics teams also for various industry sectors and working together and with government businesses. In 2008, he founded Blue and academia. On his retirement in Yonder to help support businesses in April 2016, I have been asked to take the use and evaluation of their data. over the direction of the group.” The business supplies forecasts and data models for various areas, such Edwina Dunn as sales forecasts, the probability CEO of customers leaving and dynamic Starcount pricing. He is also a professor at the Karlsruhe Institute of Technology. Path to power Edwina started her career as at CACI where she became Tanya Field the company’s youngest-ever vice- CEO president in charge of marketing and Smartpipe Solutions met her future husband and business partner, Clive Humby. In 1994, Tesco Ray Eitel-Porter Path to power Having spent six years approached the pair about its plans Managing director – UKI lead, at Telefónica O2, initially as head of for a loyalty card. The result was analytics and big data content and then director of its mobile Clubcard and dunnhumby. In 2014, Accenture Digital data group, Tanya moved into a range she became CEO of fan science of consultancy and advisory positions, company Starcount and director at Path to power In 2013, Ray joined including with personal information Purple Seven, the UK’s leading theatre Accenture as lead for analytics and management system Privowny analytics and targeting company. big data in the UK and Ireland. In this and as a partner with Mobile Value role, he helps businesses turn data into Partners. She is now CEO of one of What was your data highlight of 2015? an asset by embedding analytics into MVPs investments, Smartpipe, which “We have now created a self-service, the heart of their decision-making and provides a privacy compliant way to on-line platform that allows brands delivering outcomes at scale. Through monetise data networks. and agencies to understand 1.7 data and analytics, clients can find billion consumers across any country competitive advantage and enable a and how consumers’ interests and digital transformation. During 2014, demographics trend and change daily. he led a team developing the global This will transform market research information and analytics strategy for and focus group capability over the a major consumer goods company. next few years because of the instantly available, massive read of behaviour.” Sean Farrington RVP Northern EMEA and managing James Eiloart director UKI Vice president EMEA Qlik Tableau Software Path to power Sean was commissioned Path to power James is leading the into the British Army in 1981 and EMEA team at visualisation software served as an ammunition specialist provider Tableau where he combines and army helicopter pilot. Having the roles of sales strategist, mentor, served for almost 14 years, he decided coach and leader. He joined the on a change of career following the business in 2012 from Alterian (now first Gulf conflict and the end of the SDL), where he spent the preceding Cold War. He was managing director decade developing the marketing and regional VP and general manager services platform to a turnover of at Business Objects for five years up £40 million before it was eventually to 2008 when it was acquired by SAP. acquired. His career in software A year later he moved to business includes a spell as director at CRM intelligence vendor Qlik. vendor Epiphany.

20 | #bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100

19-27_iqbigdata100_enablers.indd 20 02/02/2016 11:29 in association with

better boss and now a better member measure and optimise drive-to- of the board. It’s been challenging store retail campaigns. We have and I’ve definitely been pushed out done this by combining a number of of my comfort zone at times but, to technologies and data sources that paraphrase Nietzsche, what doesn’t give us a real uniqueness in a very kill you makes you stronger!” interesting market. We realised we were ahead of the game when one Tamara Gaffney of our lead tech guys was asked to Principal analyst explain to a US conference how they Adobe Systems had done it. Sometimes we think we learn everything from the US - not on Path to power Tamara’s journey this it seems.” started in advertising agencies, but ultimately led to product management Simon Hay in three start-ups in the media Chief executive research industry: NetRatings (which dunnhumby became Nielsen Media Research Paul Forrest online), Telephia (which became Path to power “After graduating from Chairman Nielsen Media Research mobile) university with a degree in human MBN Solutions and Integrated Media Management geography, I spent seven years with (which became a part of Arbitron the market analysis company CACI. It What was your data highlight of 2015? radio ratings and later was bought by was this experience using customer “2015 was a great year for data. Nielsen Media Research). She joined insight to shape business strategies For me, it was the year we launched Adobe in 2010, becoming principal that brought me to dunnhumby in Consilium, a full service analytics analyst for its marketing cloud 1991. I worked my way up to managing strategy consulting firm. I also proposition in 2012. the Tesco relationship for seven years completed a project with a large listed up to 2001.” business that focused on their entry James Hanscomb “I then took up the challenge of to the periphery of the Internet of Chief data officer leading our expansion to the United Things marketplace. It took time to Tenth Avenue States through a partnership with convince the company it wasn’t just the grocery retailer Kroger. In my six about technology and that it could What was your data highlight of 2015? years running our US business, I was yield greater benefit to them, their “I certainly can’t take more than a able to help the company grow from customers and stakeholders if they portion of the credit for some great a team of just four to more than 500. were to think carefully about data work our team in France has done I moved back to the UK in 2010 and available from the initiative. An uphill creating an audience-based premium took on the role of CEO in March struggle initially that was met with mobile network where we can target, 2011.” > stark realisation that the venture could deliver substantial savings in addition to revenue generation opportunities.”

Anna Foster Data director TMW Unlimited

Path to power “I took a fairly unusual path to get to where I am now. I’ve worked in data planning, list broking, digital media analysis and CRM strategy. I’ve jumped between creative, specialist data and digital media agencies. And I’ve worked in data teams of three people all the way up to running teams of thirty.” “Marketing and data have been the two uniting factors along my roller coaster ride of a career but, despite the twists and turns, I can highly recommend it to all. Gaining knowledge and experience in different types of agency, using different types of data has made me a better data practitioner, a better storyteller, a

20 | #bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 #bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 | 21

19-27_iqbigdata100_enablers.indd 21 02/02/2016 12:12

DEADLINE 15/4/2016 ENTER THE 2016 JUNE 16TH

ENTRIES NOW OPEN Download the entry form from: www.dataiq.co.uk/talent2016/enter Celebrating the top performers in data. Reach new heights in your career as a With categories for solo endeavour and leading practitioner in data and analytics team eﬀ ort, you could be celebrating by winning recognition in the revised with us aboard the Silver Sturgeon on the DataIQ Talent Awards 2016. River Thames.

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> Rob Hick burgeoning customer expectations, Director, data science and analytics both now and in the future. Criteo Gurman Hundal Path to power “I started off my love Co-founder affair with data in the NHS working MEDIA iQ Digital on an early web-based data collection platform. Then I joined Which? to Path to power Prior to launching run the statistics side of its research MEDIA iQ, Gurman set-up the online function. In 2012, as the data science ad network, A&NY Media, for the hype-cycle really kicked in, I jumped large publishing group Associated head-fi rst into start-up land as a co- Northcliffe Media. It acted as a major founder at a data science consultancy catalyst in positioning Associated called Bright North.” as the most advanced online “In mid 2015, I decided the time was UK publisher, boasting a robust 2016 right to take on the next challenge technology infrastructure and a highly and joined Criteo as data science impressive client retention rate. He could not be more apt. Moreover, I and analytics director for Northern co-founded his current business in am incredibly proud that EXASOL’s Europe. We’re sat on the biggest data 2010 as a global analytics technology customer portfolio grew by 41 per cent set in Europe, which gives me plenty company aiming to inspire through in 2015 and our data tells us that we JUNE 16TH to be getting on with and a mind- insight. are prepared well for even stronger boggling array of opportunities.” customer adoption rates in 2016.” Sean Jackson Boris Huard Chief marketing offi cer Mike Johns Managing director EXASOL CEO Experian Data Quality POWAData What was your data highlight of 2015? Path to power A former aerodynamic “The fact that EXASOL has actively Path to power “I started my career in engineer, in the late Nineties, Boris embraced data analytics and reporting fi nance, gaining amongst other things took on roles in the ERP software internally as well as extolling its value a great understanding of fi nancial ENTRIES NOW OPEN and management solutions arenas. to its customers is something that I data, systems, early BI tools, and Most recently, he was CEO of a SaaS am very proud of. While others may the importance of presentation, etc. document management software still use gut-feel inferences to manage Although I didn’t realise it at the Download the entry form from: www.dataiq.co.uk/talent2016/enter business, before joining Experian their decision-making process and time, this has proved to be a good in 2014. As managing director of therefore their business, in 2015 we grounding for the world of data. Experian Data Quality, he is focused ensured that we now put data and In 1998, I entered the technology on helping clients put the focus on information at the very heart of our industry working on acquisitions for data management and strategy to operations and act accordingly. The a global software business. Two years ensure that they are able to satisfy saying “we drink our own champagne” later, I was fortunate enough to get the opportunity at 29 to become CFO Celebrating the top of a private equity-backed FinTech business. That was my fi rst taste of working with private equity investors and, since then, I have been involved performers in data. with three other PE-backed software businesses, as both CFO and, more recently, CEO.” Reach new heights in your career as a With categories for solo endeavour and “After successfully turning around leading practitioner in data and analytics team eff ort, you could be celebrating and selling a software business in 2011, I took some time out with my by winning recognition in the revised with us aboard the Silver Sturgeon on the family. Keen to get back into business after a break, I saw the opportunities DataIQ Talent Awards 2016. River Thames. in the growing digital sector took on an interim CEO position with a digital marketing business focused on product data. After completing this interim role, I joined Powa Want to learn Technologies (a well-funded mobile more about the commerce start-up with a mobile DataIQ Big Data engagement platform called PowaTag) 100 Then visit and developed the data strategy for the dataiq.co.uk/ business. I am now in the process of Headline Sponsor bigdata100 executing against this strategy.”

#bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 | 23

IQAwards2016ad.indd 1 02/02/2016 11:23 19-27_iqbigdata100_enablers.indd 23 02/02/2016 12:12 in association with

Henry Lawson management platforms and ad servers CEO and allows instantaneous and relevant autoGraph ad tracking and serving. It means we can rightly trigger activity by Path to power A Cambridge customer, not just channel.” engineering graduate and Harvard “Inherent value MBA, Henry’s impressive track record Iain Lovatt of personal in innovative technology businesses CEO includes a 14-year tenure as worldwide Blue Group information president for Donovan Data Systems is becoming where he built transaction volume to Path to power In 1985, Iain founded recognised.” $85 billion per year by the time he Blue Sheep with the sole focus left in 2009. He joined autoGraph in of helping other businesses to Richard Law, 2011 (then called nFluence) to help understand their customers better GB Group drive growth in the privacy-compliant by building databases and, more consumer profiling business. importantly, analysing thosee databases. He has held the chair Richard Lees on the DMA Data Council and for a CEO short period was a member of the dbg DMA board. In 2013, Iain combined with business partners to purchase What was your data highlight of 2015? BlueVenn, a rebranded marketing “We built and launched the dbg automation business with a 20-plus customer engagement platform (CEP), year history, from EmailVision. which is set to be a game-changer Combined, the coalition of BlueVenn for many of our clients. Our CEP is and Blue Sheep is now one of the a truly omni-channel tool allowing largest CRM and data analytics marketers to connect, listen to and suppliers in Europe. understand customer interactions via a single date and time-stamped event Will Lowe stream. Tracking journeys across Managing director, marketing services potentially unrelated channels, CEP Callcredit Information Group creates a real-time ‘engagement score’ and then orchestrates an appropriate What was your data highlight of 2015? interaction.” “The data industry is always changing “The platform incorporates data and, during 2015, we have seen a from social, email, mobile apps, call continuation of the move towards centres, websites, CRM databases greater consumer empowerment and transactions, integrates with data and regulatory developments.

Richard Law CEO GB Group Want to learn more about the Path to power “I’ve worked in a hi- DataIQ Big Data tech public company environment at 100 Then visit board level for 17 years and, for the dataiq.co.uk/ last 12 years, have been successfully bigdata100 implementing my strategy to transform the prospects of GBG by directing the business towards the new and rapidly-growing market of identity data intelligence - using data to understand people at an individual level. I’m proud to be leading the company at a time when the inherent value of our personal information is becoming more widely recognised and we can use it to combat fraud, manage risk and help governments deliver services more efficiently and safely in a digital environment.”

24 | #bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100

19-27_iqbigdata100_enablers.indd 24 02/02/2016 11:30 in association with

has over 25 years of wide-ranging Guy Mucklow experience in the IT industry. President He is responsible for driving PCA Predict much of the innovation which characterises Infoshare’s products. Path to power Guy started out in the The differentiators created by Myles City as a fund manager for Invesco, have ensured that his solutions developing a passion for software compete against global software through his involvement in US giants on accuracy, transparency and technology investments. After 10 performance. This has most recently years, he left for the property company been seen in being selected as a his grandfather had started in the core component to process multiple 1930s, then started his own dot.com, Callcredit’s marketing solutions millions of daily transactions and pubowner.com. In 2001, he launched division is one of the UK’s leading deliver one of the largest and most PCA Predict, becoming a major force providers of marketing data and we innovative customer single views in the data quality market, processing have made a decision to strengthen deployed in the private sector in over 10 million transactions a day our requirements for consent from 2015. for more than 10,000 customers the privacy notices we and our data worldwide. Guy is currently looking partners use to collect consumer Laurie Miles to capitalise on those data insights permissions. I am proud of our Head of analytics through a range of machine learning- decision to adapt to these changes SAS UK and Ireland based services under a new brand to provide greater protection for called Triggar. consumers and our clients who want What was your data highlight of 2015? to invest in data with confi dence.” “In 2012, I invented something new Kim Nilsson for SAS - an ‘analytics-as-a-service’ CEO Steve Mattey proposition that enables organisations Pivigo Former COO to simply provide their data to VCCPme SAS and let us use our technology, What was your data highlight of 2015? environments and data scientists “This year we launched our fi rst online Path to power “A long and winding to solve problems for them. We had training programme. We had 15 S2DS road...nearly 30 years and counting! success in the UK between 2012 and participants sitting in seven countries, Starting out with HSBC in direct 2014. Due to this, in 2015 I was asked working on data science projects for marketing, I then became the ‘data to roll this out globally for SAS. It fi ve weeks. It was intense work and bloke’ for some big agency groups has been a great experience working they collaborated via a range of online working across the globe, before with so many different countries and tools. And it worked! The projects starting my own thing. In 2001, organisations to make this happen, were delivered to a high standard, I founded Tree which went on to dealing with different nuances around the participants had a good time and work for some of the biggest data data security and privacy, hardware learned a lot and are now starting to businesses in the UK - notably O2 and environments and business problems enjoy their new data science careers. Channel 4 - and Tree’s reach stretched in different geographies.” What I am most proud about is the into Europe and Asia. The business fact that they managed to form really was acquired by Chime in 2010 and Jed Mole strong bonds, even though they never merged into the direct arm of VCCP, European marketing director met in person!” Chime’s advertising agency, to create Acxiom VCCPme in 2012.” What has been your data highlight What was your data highlight of 2015? of 2015? “Working with the DMA and Future “Data is now permeating the Foundation, the consumer research, social consciousness like never ‘Data privacy - What the consumer before. Unfortunate incidents like really thinks’, was an important and Ashley Madison’s data breach and revealing study into the very heart of mainstream TV shows like ‘Hunted’ our industry. Seeing not only absolute mean that, possibly for the fi rst time, statistics, but also trends compared I can actually tell people I meet what to 2012, we were able to learn how I do without them looking at me consumers really view data today. quizzically.” The fact they’re more accepting of it, but need to trust brands to share Myles McKeown it, that they want more obvious and Technical director direct offers, to see more value for Infoshare them, rather than ‘us’. All data-driven marketing needs to be consumer- Path to power Myles was a founder centric so where better to start than member of Infoshare in 1998 and the consumer?”

24 | #bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 #bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 | 25

19-27_iqbigdata100_enablers.indd 25 02/02/2016 11:30 in association with

John O’Hara President, Europe NICE Systems

Path to power John is an xecutive with a successful career improving sales and proﬁ t performance for early-growth companies, as well as large, US-based global software companies, including Microsoft, Lotus/IBM, MapInfo and PB Software. He is recognised for his exceptional global understanding and mentality, leadership of diverse teams across multiple continents, and experience of acquiring, integrating and uniting numerous, disparate businesses behind a consistent message and purpose. John moved into his current role in early 2016. Right: Laura Scarlett Richard Pilling getting the new 2010 licensing terms also ensures that the data offering Chief technology oﬃ cer established and then re-organising is at the disposal of the total group, Simudyne and re-structuring the AMU team to delivering leading data-driven give us a better platform on which to marketing services and technology Path to power “I’ve gone through engage both our customers and our solutions. A former managing my career purposefully working various stakeholders in the addressing director at Draft FCBi London and at different large companies and and data industries, including Wunderman, she has a track record roles to learn the different cultures Government. The on-going challenge of agency-side optimisation of clients’ - what works and what doesn’t work is to look at how PAF can be used in use of data and technology within with organisations – while keeping conjunction with other datasets and their marketing. a weather-eye on the future of data solutions to create even greater technology with the view of moving value to our customers.” to a start-up and building it with the experience I’ve gleaned. Which is Laura Scarlett what I’m doing now.” Consultant What was your data highlight of 2015? “I became the CTO of an exciting Path to power Laura has worked company (Simudyne) which is taking for most of the key customer data- big data to the next level by combining driven brands in the UK. After it with modelling of the real world. cutting her teeth at Wunderman in Also, working with the Planet Earth the late Eighties, she ran her own DM Institute charity to make a real agency in the Nineties, then joined difference to people’s lives in Africa.” the executive board of dunnhumby in 2001. She then embarked on a series Steve Rooney of change management assignments General manager at Air Miles, Centrica, Telefónica and Royal Mail Address Management Unit John Lewis. From 2013, she spent two years delivering a transformation Path to power “I have been lucky programme within National Trust to enough over the years to be involved enable more relevant and engaging in a number of key customer roles one-to-one relationships with its 12 within Royal Mail, variously as million supporters. head of group shared services, head of customer experience and Carolyn Stebbings head of learning and development. Executive managing partner, data My pathway into the world of data RAPP commenced in May 2010 when I took over as the head of Royal Mail’s Path to power Since 2008, Carolyn Address Management Unit, looking has been accountable for both the P&L after the licensing and maintenance account as well as the development of PA F.” and growth of clients and new “My early challenges involved business in RAPP’s data division. She

26 | #bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100

19-27_iqbigdata100_enablers.indd 26 02/02/2016 11:30 in association with

not for me. A whirlwind two-year apprenticeship was followed by a Want to learn fallow spell at a systems integrator, more about the until I was re-united with several DataIQ Big Data of my ex-ASDA managers at Co- 100 Then visit operative Retail as the data warehouse dataiq.co.uk/ manager. I then went on to become the bigdata100 enterprise data architect at the Co- operative Group.” “Having worked extensively with Teradata in both of my roles at the Co- op, joining the company as a solution architect to see what the consulting life was all about felt like a natural next step. Eleven years later, I am still here, heading-up the big data centre of excellence for Teradata outside of the Ruaraidh Thomas Mike Weston Americas.” Managing director CEO DST Applied Analytics Profusion

Path to power Ruaraidh has spent Path to power Mike is a digital over 15 years working in the database marketing pioneer, having worked marketing world. He was one of the on new media at ANM, Engage and founding directors (as managing Yahoo! before founding his own director) of Data Lateral (2005) agency, Digital Oxygen, specialising and then also part of the founding in rich media advertising. He sold team who set up Lateral Group the business to form the EMEA (2008). There, he ran Data Lateral offi ce for Silverpop in 2005, before and the digital marketing specialist, joining Wunderloop and then Lyris in Shift Click. In 2011, DST acquired European roles. Mike became chief Lateral Group and Ruaraidh now executive of Profusion in 2012 to heads up its recently-formed applied bring the skills of data science to bear analytics division, supporting the DST on understanding the relationships business and client base in leveraging between clients and their customers in the value of data and driving the order to increase their value. compliant, effective use of the big data opportunity (both through technology Tash Whitmey and proposition). Group CEO Havas helia Stuart Wilson Lauren Walker VP EMEA Senior strategy advisor, corporate Path to power Tash has been at Havas Alteryx strategy team helia for 16 years, serving as MD of IBM Analytics Group Euro RSCG 4D from 2010 and group Path to power “I’ve been with Alteryx MD of EHS 4D Group from 2011, for two years, starting out as the only Path to power Starting her career in before becoming CEO in 2011 with employee in London and growing the the White House, Lauren moved from responsibility for the growth of the team from there (we will be nearly 40 ChoicePoint (now LexisNexis) via a agency, fusing creativity with data. soon). Years ago, I worked in the IT MBA at Yale to Trigo - her fi rst entry She oversees work for clients such security space, helping bring a new into IBM. From there, she led up the as Tesco, Eon, easyJet, Danone and product to market for Sophos and master data management business, Diageo. In 2015, she oversaw the building the EMEA sales team for before working on corporate strategy offi cial launch of the Havas helia Proofpoint. Then I decided to try my and the Netezza integration. A move network in the UK and other markets. hand working at an investment bank. I to London saw Lauren leading the big was a broker in London for four years, data business across Europe, before Martin Wilcox selling Canadian equities to hedge her recent return to strategy and Director, big data centre of excellence funds (let me know if you want to hear M&A, focusing on data science and Teradata my pitch for a gold mining stock). I analytics transformation. struggled with data every day - we What was your data highlight of 2015? Path to power “I joined ASDA as a wanted to make use of it, but didn’t The exposure of new and unexpected graduate IT management trainee in have access or the tools to do it. I insider fraud patterns which we 1995 having developed a fascination connected with Alteryx and I’ve been uncovered for a client using Hadoop, with the nascent world wide web and helping build the EMEA business ever data mining and IBM data scientists. establishing that academic life was since.”

26 | #bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 #bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 | 27

19-27_iqbigdata100_enablers.indd 27 02/02/2016 11:31 in association with Infl uencers In a year when everything in the data industry is set to change, these individuals are working out the agenda for business, consumer and the public sector. Through their leadership, the roadmap for how to ensure a sustainable data-driven future is being drawn. (Listed alphabetically by surname.) Sue Daley inquiry. This was a great opportunity venture between Vodafone, O2 and EE, Head of big data, cloud and mobile to represent the UK big data and data where Iestablished the data analytics techUK analytics community and highlight function.” the value of big data to the UK and “My role at the UK’s Digital Catapult Path to power “After starting out as position it as key to the UK’s future is to promote innovation and support a parliamentary monitory assistant digital development.” the emergence of a consent-based in a windowless basement offi ce in data sharing eco-system. Personal Westminster, I was offered an account Gavin Starks data and trust impacts many different manager role in a new business unit CEO parts of a business, encompassing created to look at technology issues Open Data Institute technology, business model, brand, and something called eBusiness. regulations/compliance and so offers Not only did this role come with a Path to power Not many people can unparalleled scope for innovation and windowed offi ce, it also started my move seamlessly from mapping the differentiation.” love of technology issues.” universe as a graduate student into “I left the world of political mapping how the same mathematics consultancy to join the CBI where could be used to drive computer- I managed the fi rst ever ebusiness music. Fewer go on from an interest council and was senior policy advisor in music to become CEO of a world- on information security issues. leading digital distribution business, This role sparked my interest in the as Gavin did in 2003. Having been the exciting world of cyber security and fi fth employee at Virgin Net in 1995, lead me to Symantec, where I ran the then running six start-ups since 1999, UK and Ireland government relations he has headed up the government- programme for many years. In 2015, backed Open Data Institute since I became the fi rst head of big data, its launch four years ago, leading cloud and mobile for techUK.” the way for open data. Retaining his involvement in music and digital What was your data highlight of 2015? entrepreneurship, Gavin somehow also What was your data highlight of 2015? “I had the honour of being invited to found time to build an historic harbour “To unlock the huge potential of give oral evidence to the House of on the Thames and also sits on the personal data it needs to be able to Commons Science and Technology board of Smart London. fl ow, with the individual’s consent, Select Committee’s big data dilemma between organisations. To achieve Matt Stroud this, different organisations need Head of personal data and trust to voluntarily agree to use common Digital Catapult technical, legal and commercial standards and operate under a Path to power “I started out working common framework. Last year, we on technology strategy at the mobile made great progress in igniting this phone operator, One2One. Mobile discussion in the UK and building phone networks produce lots of momentum toward the deployment data and so, when I later worked in of an operational capability in 2016. commercial strategy for T-Mobile/EE, I In conjunction with the forthcoming explored the opportunities to use this regulatory changes, such as the GDPR to create new and better services for and PSD2, this has the potential to the customer. This led to my helping to transform many businesses operating set up a company called Weve, a joint environment and UK productivity.”

28 | #bigdata100 You can read the full proﬁ les of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100

28-30_iqbigdata100_Inflguarrs.indd 28 02/02/2016 11:31 in association with Guardians Standards, processes, audits, best practice - for any data business, these are the essential working tools to ensure sustainable access to compliant data. These practitioners work tirelessly with their clients and across industry to ensure that the right to use data is maintained through doing the right thing. (Listed alphabetically by surname.)

him involved, with digital and privacy particular areas of focus. Stephen also has extension involvement with data and marketing industry bodies. Currently, he is deputy chair of the Direct Marketing Association’s governance committee and has also chaired the law and best practice hub for the DMA Email Marketing Council. In that role, he was the lead legal author of the first edition of the DMA’s Email Marketing Best Practice Guidelines. Stephen was also a founder member of the DMA’s Social Media Council.

Rosemary Smith Director Opt-4

Path to power “After starting off in publishing (strictly offline and hot metal in those days!), I joined the PPA, which is where I first came into to recognise data as a valuable contact with data protection. Little did Christine Andrews business asset that needs protecting I know that it would end up as my full- Managing director before it can become an essential asset time occupation. I joined Mardev and DQM for driving business potential. The worked in the data business, finally in company has grown to a team of 25 my own company, RSA Direct, until Path to power Christine’s today and works with most of the large 2012. I was an official DMA groupie career started in BT’s customer data owners on data protection and and chaired the governance committee communications team, working in governance, as well clients working on for seven years before finally chairing advertising, marketing and sales, data transformation and data security. the DMA Board.” mostly for SMEs. After 11 years, “Keeping up with the progress she moved to Cable and Wireless Stephen Groom of data protection legislation, I to develop the company’s attack Deputy chair, privacy and data law found myself advising clients on the on the SME market, progressing group practical aspects of the law and how to run its contact centres globally Osborne Clarke it affected data collection. In 2004, for all enterprises with board with former client and lifetime friend member responsibility for CRM. She Path to power A fixture at Osborne Jenny Moseley, I set up Opt-4 which changed tack in 2003 and became a Clarke since 1999, Stephen’s practice Want to learn continues to advise organisations on shareholder and director in a four- covers privacy and data law, as well more about the UK and international data protection person data protection and data as being co-chair of the advertising DataIQ Big Data compliance and the maximization of management business, which became and marketing group. Wherever the 100 Then visit marketing permissions. Still unable to DQM Group. branding and marketing process dataiq.co.uk/ stray far from Margaret Street, I am DQM was one of the first companies touches the law you are sure to find bigdata100 currently chair of the DM Trust.”

28 | #bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 #bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 | 29

28-30_iqbigdata100_Inflguarrs.indd 29 02/02/2016 11:31 in association with Rising stars A new generation of data practitioners, analysts and data scientists is reshaping the way organisations think about the opportunities and challenges they face. The under-30s in this category are leading the transformation and will be among the prime beneficiaries of the revolution. (Listed alphabetically by surname.)

Sandra Matz Emma Prest PhD candidate/Psychometrician General manager University of Cambridge DataKind UK Psychometrics Centre Path to power “I’ve worked for a range What was your data highlight of 2015? of NGOs supporting the third sector to “The worldwide expansion of the use technology and data. After seeing Facebook Audience Insights tool - how hard it was for charities to work it’s not just the sheer amount and with data and get the support they diversity of data (Facebook internal needed, I was drawn to DataKind’s and third-party) that is summarised model of bringing in pro bono data and intergated in this tool, it’s first scientists to work with NGOs to and foremost the opportunity for wrangle and make sense of their marketers to gain incredibly fine- data.” grained insights into the psycho- demographic characteristics of their What was your data highlight of 2015? potential audiences.” “We supported 35 charities this year “What I personally find most to make better use of data and did it fascinating about it is that these all with one staff member!” insights can inform marketing strategies beyond the immediate Charlotte Richards context of Facebook advertising and Strategy and TNL director, business are even applicable to traditional CRM experience at the UK’s largest intelligence offline marketing. What previously family history site, Ancestry.com; the News UK took market research companies leading independent energy supplier, months to find out and was usually First Utility; and, most recently, The Path to power Charlotte is responsible fairly expensive for marketers can now Guardian Media Group.” for a team of business partners and be done in a few seconds at no cost. “I joined The Guardian in 2014 insight editors who provide the For example, it takes only a few clicks as CRM marketing manager where strategic link between the News UK to find out the psycho-demographic I was responsible for devising and business units, including The Times, profile of women aged 18 to 25 who implementing complex lifecycle The Sunday Times and The Sun, live in Cambridge, are in a relationship marketing campaigns, with a focus on and the wider business intelligence and like travelling.” increasing engagement and revenue team. This includes responsibility for across multiple business verticals, ensuring that action and measurable Aimee McIntosh including direct subscriptions, outcomes are delivered from insight, Acting head of CRM Guardian bookshop, Guardian championing business intelligence Guardian News and Media professional networks and Guardian expertise across the organisation and money deals. Currently, I’m acting developing knowledge management Path to power “Since graduating with head of CRM at The Guardian in capabilities to deliver insight at all a marketing degree in 2006, I’ve an interim role. I’m responsible for levels. Previously, Charlotte worked as had a varied career across multiple managing the execution of the overall head of data, insight and analytics for industries and marketing disciplines. GNM CRM strategy, in particular Penguin Random House UK, having With an early interest in e-commerce providing support and resource for the been head of management consultancy and digital marketing, I evolved my CRM steering groups.” at Beyond Analysis.

30 | #bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100

28-30_iqbigdata100_Inflguarrs.indd 30 02/02/2016 12:23 Partner messages

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DQM GRCtm CONFIDENCE IN DATA

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#bigdata100 You can read the full profiles of members of the DataIQ Big Data 100 - in their own words - online at www.dataiq.co.uk/bigdata100 | 31

31_iqbigdata100_sponsorsv2.indd 31 02/02/2016 11:32 Future Proofed Data Connected Insight

Thought Leadership We are delighted to partner with DataIQ once again in bringing you the deﬁ nitive list of the data world’s great and good, The DataIQ Big Data 100.

Now, more than ever, we must encourage and applaud excellence within best practice, compliance, strategy, creativity and analytics. All non-negotiables in the successful use of data.

Congratulations The Big Data 100!

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DBS_diq100_ad.indd 1 28/01/2016 16:18