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Focus on Ireland

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Focus on Ireland FOCUS ON IRELAND THE DEVELOPMENT OF A NEW HEALTH AND WELL-BEING FOOD CONCEPT, NAMELY SPAR’S BETTER CHOICES CAMPAIGN, ENCOURAGES CONSUMERS TO MAKE HEALTHY SHOPPING CHOICES. FINANCIAL OVERVIEW There are three main offerings within the June 2015, seven new stores have been SPAR brand. SPAR provides neighbourhood involved in the investment programme. This BWG performed well, achieving sales growth shopping, with central locations and extended programme introduces bakeries and fresh food across all retail brands. Turnover increased by shopping hours to maximise convenience. ranges in-store, supported by a strong focus on 36.8% to R23.1 billion (2015: R16.9 billion), SPAR Express targets on-the-go, forecourt refurbishments. The investments showed representing 25.5% of overall group turnover. shoppers, and EUROSPAR provides positive gains, with each of the seven stores Consumer spend has shown a positive increase supermarket shopping. delivering average retail sales growth of 10%. in comparison to 2015. However, disparity in economic growth across the country affected SPAR and SPAR Express showed pleasing MACE is the longest-established convenience performance. While consumer activity in growth and remain the brand of choice for shopping brand in Ireland. The MACE network urban areas indicates continued recovery from many independent retailers – demonstrated by includes community stores, as well as forecourt the global economic recession, rural areas the opening of 22 new stores during the year. shopping, with a total of 226 stores around the remain a challenge. The SPAR house brand delivered growth of country. MACE is particularly strong in the 3.5% in 2016. The new premium house brand, forecourt sector, with 152 forecourt stores. Intense competition in the Irish grocery retail SPAR Select, which was introduced in 2016, The XL brand is concentrated on a rural spread sector further compounded tough trading has been well received, with good distribution of smaller, independent stores that are serviced conditions, limiting opportunities for cost among the larger-format stores. SPAR Select by the Value Centre Cash and Carry network. recovery and the scope of retail investment. was also the winner of two product quality Retailers also have access to the BWG Group Ireland continues to experience a deflationary awards, and the brand is anticipated to deliver central billing supply network of direct store trend, with competition for market share solid returns in the coming year. resulting in businesses throughout the supply delivery, and the BWG chilled product chain absorbing increased import prices while The development of a new health and distribution centre. lowering retail prices. Against this backdrop, well-being food concept, namely SPAR’s Better Londis has been fully integrated into the BWG food and non-alcoholic drinks deflation of more Choices Campaign, encourages consumers to Group. The Londis chilled product and produce than -1.1% and alcohol deflation of -3,7% make healthy shopping choices. This campaign supply chain was successfully migrated to the was recorded. is aligned with the development of the Fresh new Kilcarbery facility in Dublin. This has Choice brand for fruit and vegetables, available boosted the profitability of both Londis and BWG’s gross margin increased to 10.8% to all BWG retail brands. The Fresh Choice BWG, as enhanced efficiency and productivity (2015: 10.5%). Operating profit amounted brand delivered growth of 81% in 2016, with has been realised through consolidated to R433.4 million (2015: R306.4 million), an annual turnover of R129.7 million. The deliveries and product moving through a single representing 16.8% of the group’s introduction of four new ranges within the facility. Londis’s core business functions have operating profit. Fresh Choice brand, accounted for over been fully absorbed into the BWG Group, and R32.9 million in incremental retail sales. the benefits of logistical and commercial OPERATIONAL OVERVIEW A new consumer strategy was developed for synergies between the two businesses have BWG operates a multi-brand retail strategy, EUROSPAR and launched during the year. been realised. This resulted in positive which includes SPAR, MACE, XL and Londis, This strategy focuses on delivering value sales growth for Londis for the first time in and is the market leader in convenience retail against EUROSPAR’s strategic objective to be eight years. in Ireland, with approximately 40.0% ‘Famous for Fresh’. Following the launch of the market share. first, new-look EUROSPAR concept store in 72 FOCUS ON IRELAND A new Londis store image was launched, with a BWG runs a world-class operating model from the first venture by SPAR Ireland into strong focus on fresh food and produce. This the national distribution centre in Kilcarbery, financial services. BWG has seen an increase formed part of a significant capital expenditure which services SPAR, SPAR Express, in store footfall, with the initial investment programme to address underspend in previous EUROSPAR, MACE and Value Centres for delivering strong payback. perishables, dry and liquor products. The years. BWG’s premium coffee offering was BWG introduced loyalty schemes for SPAR, transition of volumes from Londis and introduced at 58 Londis locations, along with a EUROSPAR and MACE. This provides integration of the chilled product distribution new deli concept. It is anticipated that these retailers with critical sales support, as facility has enabled BWG to offer retailers a offerings, supported by the new-look stores, consumers are encouraged to become greater multi-temperature product range with will enhance sales and retailer margins. increasingly loyal with a higher average a combined multi-temperature delivery spend per store visit. Retailers also benefit BWG operates a successful wholesale business service. This has reduced delivery traffic and from an extensive marketing programme that realised improved distribution efficiencies through its Value Centre Cash and Carry is linked to print media, television, radio and through better vehicle payload, reduction in branch network. It delivered 7.3% growth, digital advertising. ahead of competitors, contributing kilometres travelled, and greater economies of approximately 25.4% (2015: 27.0%) of total scale. Appleby Westward services 309 SPAR The relaunch of the Glenmor brand for fresh stores (2015: 292) in South West England. turnover. A major offering includes the BWG meat and poultry aims to deliver enhanced The increase in stores is owed to the acquisition Foodservice business, which produced strong value for shoppers by providing ‘farm-to- in June 2016 of Gilletts, a family-owned fork’ traceability on red meat and poultry. year-on-year growth through new business business operating 63 SPAR stores in South The relaunch includes innovations in developments and the awarding of new supply West England. packaging to enhance presentation and contracts. Two Value Centre Cash and Carry shelf-life, as well as focus on maintaining Capital expenditure of R17.3 million was depots were consolidated during the year and quality standards and provenance of source, invested in the roll-out of 128 ATMs across moved to a new location, as the existing to improve retailer margins. branches were unsuited for development. BWG’s company-owned SPAR stores. This is THE SPAR GROUP LTD INTEGRATED REPORT 2016 73 FOCUS ON IRELAND (CONTINUED) STORE FORMAT OVERVIEW The Irish offering comprises mostly convenience stores, with EUROSPAR representing the supermarket format. Value Centre Cash and Carry provides a direct general wholesale supply service to the wider, independent retail grocery market. Wholesale brands include BWG Foodservice (servicing the Irish catering industry from three depots), and BWG Wine and Spirits (operating out of BWG’s national distribution centre). NUMBER OF STORES • 2 Comprises SPAR (51 708 m total selling area) and SPAR ’12 353 forecourt stores (26 889 m2 total selling area) • Neighbourhood and forecourt convenience ’13 361 • Groceries, fresh produce, baked goods, coffee and liquor • Comprehensive offering of snacking, ready-to-eat and ’14 370 on-the-go products ’15 385 ’16 389 PERFORMANCE • Opened 20 new stores • Closed 17 stores • Upgraded 53 stores NUMBER OF STORES • 2 34 863 m total selling area ’12 57 • Comprehensive range of groceries and general merchandise • Fresh produce, in-store bakery, butchery, deli, ready-to-eat ’13 56 products and home-meal replacements ’14 51 ’15 48 ’16 48 PERFORMANCE • Opened 1 new store • Closed 1 store • Upgraded 10 stores 74 NUMBER OF STORES • Founded in 1960 ’12 231 • 31 047 m2 total selling area • Neighbourhood and forecourt convenience ’13 231 • Groceries, fresh produce, baked goods, coffee and liquor ’14 232 • Comprehensive offering of snacking, ready-to-eat and on-the-go products ’15 230 ’16 226 PERFORMANCE • Opened 13 new stores • Closed 20 stores • Upgraded 29 stores NUMBER OF STORES • Established in 1997, supplied primarily by Value Centre Cash ’12 206 and Carry 2 • 22 250 m total selling area ’13 220 • Smaller-scale convenience and neighbourhood store • Comprehensive offering of snacking, ready-to-eat and ’14 232 on-the-go products ’15 238 ’16 240 PERFORMANCE • Opened 21 new stores • Closed 16 stores • Upgraded 12 stores THE SPAR GROUP LTD INTEGRATED REPORT 2016 75 FOCUS ON IRELAND (CONTINUED) NUMBER OF STORES • Established in 1954, acquired by BWG in 2015 ’14 141 • 29 085 m2 total selling area • Range of formats according to selling area and range: ’15
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