Making Life Better, Together the SC Johnson Supplier Code of Conduct Our Commitment a Letter from Our Chairman and CEO
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Lna 2006 Profiles J.Qxp
1 | Advertising Age | June 26, 2006 SpecialSpecial ReportReport:100 Profiles LEADING NATIONAL ADVERTISERSSupplement SUPPLEMENT June 26, 2006 100 LEADING NATIONAL ADVERTISERS Profiles of the top 100 U.S. marketers in this 51st annual ranking INSIDE TOP 100 RANKING COMPANY PROFILES SPONSORED BY The nation’s leading marketers Lead marketing personnel, ranked by U.S. advertising brands, agencies, agency expenditures for 2005. contacts, as well as advertising Includes data from TNS Media spending by media and brand, Intelligence and Ad Age’s sales, earnings and more for proprietary estimates of the country’s 100 largest unmeasured spending. PAGE 8 advertisers PAGE 10 This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2006) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or information contained therein, without prior written consent of The Ad Age Group. Are proud to connect you with the leading CMOs See all the interviews at adage.com/point LAUNCHING JUNE 28 © 2006 Crain Communications Inc. www.adage.com 3 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT ABOUT THIS PROFILE EDITION THE 51ST ANNUAL 100 Leading National the Top 100 ($40.13 billion) and for all measured spending in 18 national media, Advertisers Report crowned acquisition- advertisers ($122.79 billion) in the U.S. Yellow Pages Association contributed ladened Procter & Gamble Co. as the top U.S. ad spending by ad category: This spending in Yellow Pages and TNS Marx leader, passing previous kingpen General chart (Page 6) breaks out 18 measured Promotion Intelligence provided free- Motors Corp. -
Family Business Invitational Conference
Best Practices and New Ideas May 1–2, 2002 Family Business Invitational Conference Sponsored by Kellogg School of Management The Northern Trust Company Heidrick & Struggles Best Practices and New Ideas May 1–2, 2002 Family Business Invitational Conference 15% of the world’s 1,000 largest businesses are family businesses 20% of the U.S Fortune 500 are controlled by families Several recent studies document the superior financial performance of family controlled companies versus anonymously held companies The family business governance model is gaining appreciation for its example of responsible ownership More than half of the employees in the private sector of the world’s economy work for family firms A14 Family Business Invitational Connference Best Practices and New Ideas May 1–2, 2002 A UNIQUE EVENT… We proudly present the proceedings of Kellogg’s inaugural Invitational Family Business Conference, May 1and 2, 2002. The purpose of the Conference is to bring together the best ideas for families in business with leading business families. This is a unique event in the world of family business. We hope, through the years, to create a community of the most thoughtful business families and a record of the newest research and most effective practices. We are eager to share the results of the Conference with a broader family business audi- ence through this report. We are most grateful to our Conference co-sponsors, The Northern Trust and Heidrick & Struggles. They not only aided valuably with the means to hold this event, but they invaluably contributed to its content, spirit and leadership. They also Lloyd E. -
Hurun Global Rich List 2018
Hurun Global Rich List 2018 - alle 2.694 Milliardäre Rank Net Worth Country of Rank Name % change Main Company Age Industry Change (US$Bn) Residence 1 2 Jeff Bezos 123 71% Amazon 54 USA Online Retail 2 0 Warren Buffett 102 31% Berkshire Hathaway 87 USA Investments 3 -2 Bill Gates 90 11% Microsoft 62 USA Investments 4 1 Mark Zuckerberg 79 36% Facebook 33 USA Technology 5 6 Bernard Arnault 78 105% LVMH 68 France Single Brand Retailing 6 -2 Amancio Ortega 73 6% Inditex 81 Spain Single Brand Retailing 7 0 Carlos Slim Helu & Family 67 46% America Movil 78 Mexico Investments 8 -2 Larry Ellison 54 13% Oracle 73 USA Technology 9 3 Larry Page 50 35% Google 44 USA Technology 10 0 Michael Bloomberg 49 17% Bloomberg 76 USA Media 11 5 Alice Walton 48 55% Walmart 68 USA Multi Brand Retailing 11 -3 Charles Koch 48 12% Koch Industries 82 USA Energy 11 -3 David Koch 48 12% Koch Industries 77 USA Energy 11 5 Jim Walton 48 55% Walmart 69 USA Multi Brand Retailing 15 23 Pony Ma Huateng 47 114% Tencent 47 China IT 15 1 Robson Walton 47 52% Walmart 73 USA Multi Brand Retailing 17 New Francoise Bettencourt-Meyers 46 New L'Oreal 64 France Cosmetics 17 -3 Sergey Brin 46 28% Google 44 USA Technology 19 10 Mukesh Ambani 45 73% Reliance 60 India Oil & Gas 20 0 Bertrand Puech & Family 41 41% Hermes 82 France Single Brand Retailing 20 78 Xu Jiayin 41 242% Evergrande 60 China Real Estate, Investments 22 3 Steve Ballmer 38 41% Microsoft 61 USA Technology 23 -3 Phil Knight 35 21% Nike 80 USA Footwear Retail 23 11 Sheldon Adelson 35 46% Las Vegas Sands 84 USA Casinos 25 -
S U S T a I N I N G V a L U
SUSTAINING VALUES 2005 SC Johnson Public Report Printed on Paper Containing Non-Consumer Waste ©2005 S. C. Johnson & Son, Inc. SUSTAINING VALUES 2005 SC Johnson Public Report DEDICATION SC Johnson Chairman Emeritus Sam Johnson once said: “What I am more than anything else is a grandfather who wants his grandchildren to have the same kind of place to live and grow up in as I did. What a treasure it is for children to have wonderful memories and adventures connected to the fields, the streams and the ponds. I believe that childhood is our roots into this earth, and my own roots have only grown stronger and deeper with age.” This 2005 Public Report is dedicated to Sam, whose love of this earth was a remarkable inspiration, and whose values remain firmly rooted in all of us. SAMUEL C. JOHNSON 1928 - 2004 Sam Johnson, with the plane he and his sons flew to Brazil during the 1998 Carnaúba Expedition. A MESSAGE FROM H. FISK JOHNSON Chairman and CEO Chairman and CEO Fisk Johnson receives flowers from a child as a welcome during a visit to Africa. Since my father passed away last May, many have asked me what my environmental legacy will be. I know they ask because the mark left by my father, Sam Johnson, was such a profound and enduring one. Dad’s legacy of business leadership is unsurpassed. From his decision to voluntarily and unilaterally stop using CFCs three years before the U.S. ban, to his introduction of innovative new products including Raid®, Glade® and Pledge®, to his role as a founding member of the World Business Council for Sustainable Development, Dad proved that business can be successful while being caring and responsible. -
321 Careers in Brand Management
insider guide CAREERS IN BRAND MANAGEMENT ★ INDUSTRY TRENDS AND RANKINGS★ PROFILES OF THE LEADING COMPANIES ★ THE RECRUITING PROCESS >> The WetFeet Methodology You hold in your hands a copy of the highest-quality research available for job seekers. We’ve designed the WetFeet Insider Guides to help cut down on the time you spend doing job research by doing some of the work for you. Hopefully we can make your job search as painless as possible. Each WetFeet Insider Guide is the product of hundreds of hours of in-depth research, critical analysis, and precise writing. We survey massive amounts of publicly available information and conduct dozens of in-depth interviews of rank-and-file employees who work for the companies and industries we cover. (We keep our company contacts anonymous to encourage candor.) WetFeet writers—experts at reading between the lines—speak with company recruiting staff members to make sure you get accurate information about the recruiting process, compensation, and hiring targets. We also consult countless experts, from career coaches and networking gurus to authorities on professional etiquette and personal branding, in order to provide you insight on the latest trends affecting job seekers. Each Insider Guide undergoes extensive editorial review and fact-checking to ensure that the information and writing live up to our exacting standards. And because WetFeet retains all editorial control of our Insider Guides, you can be confident you’re reading the unvarnished truth, not corporate PR. We’re eager to hear about your experiences on the recruiting front, and we welcome your feedback (both positive and negative) about our products and services. -
Etapa Final Proyecto Integrador Campaña Publicitaria Blem En Crema
TP.N 6 Etapa final Proyecto Integrador Campaña Publicitaria Blem en crema Sol Rodríguez Zapico [Lic. Diseño Gráfico] Legajo 0107166 Valentina Tubío [Lic. En Publicidad] Legajo 0115805 Publicidad I / Prof. María Solange Diez / Año 2020 - 2do cuatrimestre Etapa final del Proyecto Integrador Índice Etapa 1 del proyecto Integrador: Marca y Producto ……………………………….…2 Etapa 2: Brief de marketing y cuentas………………………………………………….8 Etapa 3: Brief Creativo…………………………………………………………………..13 Etapa 4: Plan de medios…………………………………………………………….…..16 Etapa 5: Evaluación y presentación…………………………………………………….20 Consigna Recopilar en un documento todas las etapas corregidas del proyecto integrador y adjuntar una presentación que resuma la campaña publicitaria. Tareas Corregir todas las etapas del proyecto integrador. Consignar en orden cada etapa del proyecto e un solo documento. Elaborar una presentación en PPT máximo de 10 diapositivas, donde se resuma la campaña publicitaria. Etapa 1 del Proyecto Integrador: Selección e investigación de marca y producto Para empezar a realizar los trabajos se nos pidió realizar una investigación y análisis publicitario de un producto masivo a elección. En este caso nosotras hemos optado por el producto de limpieza hogareña “Blem en crema” de la empresa multinacional SC Jonnshon. Vamos a empezar sobre la historia de la marca y del producto seleccionado. Historia 1. a. Blem Era una marca de SC Johnson & Son de compuesto de cera para el acabado de muebles introducido en 1955. El producto y la marca originales fueron retirados del mercado estadounidense en la década de 1970, pero fueron retenidos por la subsidiaria de Buenos Aires. Blem es ahora el nombre local para el pulidor de muebles Pledge y productos relacionados en Argentina.